Smart Web Creators

The concept of image optimization is often talked about with regard to WordPress websites. What about the concept of adaptive images and WebP image format? Let’s explore and understand this mix to make WordPress websites even faster with James Cantoni. 01. Importance of Image optimization Taking a broader view of the WordPress ecosystem, image optimization…

Most geeks start with one type of online business and soon expand into a lot more. Handling multiple types of businesses is not easy and requires a lot of structural vision. A popular answer to deal with overwhelm is minimalism. But for geeks trying to handle a lot of online business verticals, Essentialism can be…

Online branding is easy, make a logo and decide on colors and you’re all set. Really? Well, that’s mistake number one. What are the common mistakes we make while creating online branding for our client business? Angela Merzib is here to share all the good stuff. 01. Branding beyond fancy stuff Let’s make a quick…

Websites are no longer just for good looking online presence – instead, they are like an engine for business conversions and growth. Connecting and communicating with customers are important components of a website. For WordPress websites, there are a lot of ways to implement this like connecting with a third party CRM solution or building…

Now we are building websites way faster than before, thanks to a lot of helpful tools that give us a quick head start in the whole process. However, time still has to be spent on every aspect, be it understanding project requirements, communicating with clients, revisions, and this list goes on. Here is Andre Gagnon…

On WordPress websites, custom fields implementation can have a lot of use cases. How using custom fields can help clients make small website changes easily? Well, Clifton Canady is here sharing how he uses the power of custom fields for building websites in combination with a page builder. 01. Custom Fields Tool I understand, Advanced…

We all strive to finish website projects faster and faster. However, in the real world, there are so many things that slow us down and at times, spending more time on specific web projects. Going beyond the technical chatter, here is Beth Lyles Livingston sharing insights for smoother, faster, and more organized website creation workflow.…

Working online comes with own share of challenges, frustration, failures, learning, and even sweet success. How can one build a mindset to handle this mix of ingredients in online life? Remember, the right mindset helps in doing the right work with the right results. Here is Robert Walsh sharing unfiltered mindset advice for online entrepreneurs.…

Imagine a setup where a visitor automatically signs up for a new website, completes payment, selects a template, and his website is ready for customization without any human intervention. This is possible with Turnkey websites concept on WordPress platform, also called WaaS (Websites as service). Sharing what all is needed for such an automated setup,…

In website building, the design and development take the most effort, time and money. Website copy rarely features prominently in the majority of website builds done by freelancers or small agencies. In reality, website copy is what does the magic converting website visitors into customers. How can agency owners convince website clients about these magical…

Struggles and challenges are part of life, be it offline or online. How can your offline life hardships prepare you better for a digital marketing career in the online world? How can someone dive into online digital marketing with an agency set up to provide client services? What are all tools required to start this…

Accessibility aspect of websites is finally getting more attention thanks to recent lawsuits in the US. Is making a WordPress website that is also accessible a complicated process? What are the critical elements for creating an accessibility compliant website? Colleen Gratzer is here to share practical information about website accessibility. 01. Understanding Compliance Accessible sites…

Page Builders offer a quick and easy way to create WordPress websites. However, even this delightful way of building websites has the other side laden with problems. Once you finalize on the big question of selecting a specific page builder, the follow up is about dealing with profound issues on the correct way of using…

Website ecosystem is continuously changing as per changing client requirements. Now, a website is not just your online identity but a machine that result in conversions. As a result, new web services are showing up in the web agency ecosystem. Oliver Martin, an agency owner, is here to share about new services he is providing…

WordPress has been around for a while now and it has seen so many changes over this period. How has WordPress landscape changed with regard to building websites, tools we use, client expectations, features, and more? Pete Everitt shares his WordPress journey and changes he has seen while building websites, and creating other useful products…

Branding sets the perception among prospective buyers. Online presence of business requires thoughtful branding that converts visitors into buyers. What are the main ingredients of creating a memorable and profitable brand identity for a business? Shane Rielly is here sharing the workflow to create online branding for businesses. 01. Pre Branding routines Let’s take an…

Quality of leads for conversion into prospective clients is essential. How can you position your web agency that attracts high-quality leads, which further converts into better-priced service offerings? Improving your agency positioning for better clients and better prices, here is Corey Dodd sharing it all. 01. Quality of Client Leads Getting quality leads is very…

Are you bored, tired, and that burnout feeling while trying to find space in the WordPress ecosystem? This is real, happens to a lot of professional but unfortunately rarely gets talked about. Are you feeling the heat of not achieved or earned enough in the WordPress ecosystem? David Decker shares his story of WordPress burnout,…

Video content is growing at a rapid pace and businesses are leveraging that to reach to their prospective customers. Among tech SaaS companies, explainer videos are getting popular as they provide a quick product introduction. Does your business need an explainer video or should you offer explainer video service as an agency owner? Well, covering…

Is client website building taking you a few months to complete, or is it a few weeks? How about finishing client websites in a day or so? Sounds like a dream, right? Well, few creatives are living this dream with a one-day website building model. Here is Chantal Marie sharing the workflow to finish websites…

What content should I produce, isn’t this a perennial question among people wanting to create new content? Also, this is not just about the love of creating new content but also balancing it with your money-making goals. Bob Dunn has produced a lot of content over the years in the form of written, video and…

SEO health of a website is very critical. While it is a clean slate for a new website, but for an existing website, SEO audit comes into the picture to diagnose SEO health of the website. Unlike free automated SEO Audit tools, manual SEO Audit requires manual expert diagnosis and analysis. As a result, manual…

Cloud hosting options for website hosting is gaining popularity in recent times. How much geekiness do you need to jump from regular shared hosting to cloud hosting? Thought of a managing own servers scares a lot of folks in this ecosystem. Making sense of cloud hosting, its complexities and processes, here is Rajendra Zore explaining…

So, your agency is offering care plans to clients, which have much helped you in building a regular income stream. How about stretching the canvas and going to the next level with WordPress retainers? How does WordPress retainers offer more value to your clients, their businesses and you? More importantly, how can you pivot your…

Now, something that is not visible in the front end of the website often gets ignored. Schema markup is a vital component of SEO optimization for better ranking in Google search results. Unfortunately, Schema markup is often painted as a difficult concept to grasp in the SEO ecosystem. Simplifying this concept, here is Rebecca Gill…

Automation of tasks in an agency sounds cool, right? How can an agency owner introduce automation that can result in saving time and make more money in the process? Derek Schmidt had a similar question while running his web agency, and he answered it himself by building his own CRM solution. Here is Derek sharing…

Online entrepreneurship as a freelancer or as a small web agency owner can be highly unpredictable in terms of work and money flow. How can you add more predictability to your online income streams? What is needed for predictable income flow? Jason Resnick shares about adding more predictability to the income earned from online activities…

In the online world, most small business owners would give design and layout more importance than to website copy. How many times have you heard, I will write copy myself or get my assistant to write a few words. Well, website copy isn’t about filling space on the website. Instead, these words represent a message…

Scaling your web agency to a few million dollars in revenue. Who does not want to do that, right? What sales lessons and methodology do you need to apply to grow your web agency. Nick Gulic share sales lessons learnt on the journey of his professional life. Further, how he applied those sales lessons to…

Who does not want fast loading websites? Optimizing WordPress websites can be tricky as there are so many variables involved in it. Frank Goossens is the person behind the hugely popular autoptimize plugin for optimising WordPress websites. He shares the WordPress optimization routine for handling key elements like CSS, HTML, JS scripts, Images, Videos and…

So, you have a Twitter account, and you do nothing with it except for posting a few random updates. Well, its time to ready your Twitter account to help grow your online business. Bridget Willard focuses on providing social media services to online businesses. She shares how consistent, and relevant Twitter profile activity can result…

So, I sent an email of around 100 words with two small paragraphs to my email subscribers and within 15 minutes I made more than $200 (and way more on other occasions). I know this sounds a little click bait or too good to be true.  But guess what, it is true once you discover…

While building websites, client communication is very important. Quality of communication and messaging with the client can result in a lot of things. It can result in more money as a result of more follow up work from satisfied clients. On the contrary, it can be mentally draining experience for both parties. Vito Peleg share…

Security is often considered an afterthought or the last thing while building online web presence including websites for clients. Also, security routine is perceived more as an additional expense rather than investment in building the online presence of the business. Clev Wong shares about the security first approach for creating an online presence for business…

Majority of WordPress users live in the WordPress dashboard and hardly know about the magical place called the “Database” that stores all the data of posts, pages, images URLs, comments and so on. Gordan Orlic explains the WordPress database basics like how to access the database, why database size becomes abnormally big, how to trim…

Content Marketing is way more than just writing blog post content. It involves step by step approach starting from identification of business goals and creating the audience profile. The next few steps involve getting started with content planning, publishing, social media presence with SEO in the picture along with the possibility of paid marketing. Ben…

Custom Post Types, custom fields, conditional logic can be an overwhelming topic for a lot of WordPress users. However, now these are easier to implement with the help of plugins. David McCan explores which plugin to use on the specific type of website projects for custom post types, custom fields, and conditional logic. A lot…

So I have installed a security plugin on WordPress website and my security setup is done. Is it? Well, this is just the beginning rather than the end of a better security process. On WordPress websites, there are so many moving parts like web hosting, plugins, themes, user logins, permissions, SSL and more. Oliver Sild…

Building your first commercial product can be exciting and challenging at the same time. How does one sell products like plugins in the WordPress ecosystem? Bradley Kirby shares his experience selling the first WordPress product by leveraging user feedback, community and more. 01. Initial Planning Wallace Inline Editor, a plugin for Beaver Builder users is…

Outsourcing is a hidden gem that a lot of small agencies use to scale up quickly and become more profitable. How to find trusted outsourcing partners and which agency tasks you should outsource first to start the outsourcing journey. Chris Castillo shares how he has successfully leveraged outsourcing in his agency. 01. Super Control Mindset…

When business is doing well and on the rise, we hardly think of any unexpected future business loss or issue with the health. In fact, this is the best time to future proof for these things. Trevor Current shares his rollercoaster ride with regard to business and personal health. Being a cancer survivor, he is…

We are already done with famous SEO times of link farms and black hat link building techniques. What is the future of SEO? Is it building relationships on the human level and producing content in different formats like the audio, video? Brendan Hufford explains it all in the most practical way on how to leverage…

Side web projects are very important to keep the creative interest intact while doing the online work. These can be very helpful in adding more money to your business and even refine the future work direction. Jason Vance shares his amazing journey of numerous side projects in the online world. Besides the much needed creative…

Good Website design is the right mix of fonts, colors, images, white space, and a lot of other things, which is generally considered a part of Typography. How many fonts you should use on a webpage? Which colors to avoid for colorblind visitors? How much spacing is required for paragraph text? Piccia Neri explains about…

There is a big recurring revenue opportunity in managing client websites. One needs proper tools, workflow processes in managing a lot of client websites for updates, changes, and security. Ed Ellingham from Cloud Care WP provide insights on infrastructure, tools, and services needed for care plans business. Also, how white labeling this service for other…

We all strive for more being more organized and productive in the online world, while building client websites. Which online places you should spend more and less time for better overall work productivity? Tara Cosacchi Claeys shares about her focused approach for being more productive by identifying tasks that drain time and tasks that need…

A/B Split Testing can be a mystic and foggy concept for a lot of users. What is the basic concept of Split Testing? How this can help you and your clients have more conversions? Agencies can offer A/B Split Testing as a value-added service to clients for higher conversions, profit and upsell. Adam Lacey explains…

Digital Marketing Services is very important for businesses and for agencies offering them. With the expansion of the audience to different platforms, digital marketing has become more complex. From simple content writing to running paid campaigns, there is so much to cover. This becomes more complex as business size change from small business to a…

So, another year has gone by and we have entered into a “new” year. Its that time of the year when everyone is busy making big-ticket plans to conquer the internet. Let’s begin with a few real questions: What work should I do as a web creator? What should be my goals? How do I…

Online tech for business owners can be a very difficult and time-consuming piece of the puzzle. Helping business owners select the right technology and platform for a profitable online presence is very critical. Ed Troxell focuses on making tech easy for business owners through a number of ways including a members-only community. 01. Building Online…

Email marketing is an important way for direct leads building and conversions. How you can extend this into a full Sales funnel sequence for more customized experience for each lead and better conversion? Mike Killen explains the basics of going from simple email marketing to the complex world of Sales Funnel. 01. Current Email Marketing…