Counsel Cast

In this conversation, Shanté Micah and Josh Moody, co-founders of Good News, discuss the complexities and evolving nature of public relations (PR) in the context of modern marketing. They emphasize the importance of visibility, human connections, and the role of AI in enhancing PR strategies. The discussion also touches on the future of marketing, the significance of credibility, and how PR can serve as a powerful tool in a world increasingly driven by digital interactions and storytelling. In this conversation, Shanté Micah and Josh Moody discuss the evolving landscape of public relations and marketing, emphasizing the importance of podcasts as a powerful medium for reaching audiences. They explore the concept of engineered omnipresence, the need for a systematic approach to PR, and the significance of understanding metrics. The discussion also highlights the growth journey of podcasting, the value of human connection in marketing, and concludes with insightful book recommendations that can enhance marketing strategies.Angelo gives listeners actionable tips on:00:00 Introduction 00:55 Demystifying PR for Law Firms01:52 The Importance of Visibility and Credibility02:37 Do You Really Need a PR Agency?04:05 Effective Pitching Strategies08:36 Leveraging AI in PR14:54 The Future of Marketing: PR's Role17:38 SEO vs. PR: A New Perspective22:00 The Evolution of Google's Authorship and SEO23:30 The Value of Podcasts in Modern Marketing26:28 Engineered Omnipresence and Link Building27:30 The Importance of Systematic PR Processes32:48 Book Recommendations and Human Nature in Marketing37:42 Final Takeaways and EncouragementResources mentioned in this episode:The Laws of Human Nature by Robert GreeneConnect with Shanté and Josh here:YouTube: https://www.youtube.com/@thisisgoodnews LinkedIn: https://www.linkedin.com/company/higoodnews/ LinkedIn: https://www.linkedin.com/in/shantemicah/https://www.higoodnews.com/Connect with meInstagramPinterestFacebookTwitterKarin on TwitterKarin on LinkedInConroy Creative Counsel on Facebookhttps://conroycreativecounsel.com

In this episode of Counsel Cast Chambers, Karin Conroy and Max Gutsche discuss the current landscape of AI-driven content generation with a focus on practical applications for law firms and other professional services. The conversation highlights the basic and advanced capabilities of popular AI tools like ChatGPT, MidJourney, and DALL-E, and explores the benefits and limitations of using these technologies for creating text and graphic content. Max also shares his contrarian view on the market's emphasis on rapid content generation and argues for leveraging existing deep knowledge within organizations to produce valuable content. Additionally, the role of transcription tools such as Riverside in enhancing content creation is examined.Max Gutsche gives listeners actionable tips on:00:00 Introduction to AI Content Generation01:45 Different AI Tools for Content Creation02:01 Advanced Use Cases and Personal Preferences02:42 Contrarian Views on AI Content Generation02:55 Transcription and Content Repurposing03:42 Controversies and Market Trends04:58 Deep Knowledge and Content PackagingConnect with Max here:https://www.linkedin.com/in/maximiliangu/https://www.unifire.ai/ Connect with Counsel Cast:InstagramPinterestFacebookTwitterKarin on TwitterKarin on LinkedInConroy Creative Counsel on Facebookhttps://conroycreativecounsel.com

In this episode, Dennis Meador, CEO of the Legal Podcast Network, joins me to discuss why certain lawyers excel in podcasting while others falter. He shares his unique journey from studying theology to becoming a marketing expert and emphasizes the importance of having a clear podcasting strategy. Dennis delves into the distinction between gaining peer recognition and client acquisition, offering practical steps for effective podcasting. He highlights common mistakes like lacking a content plan and underestimating the production value. The conversation also covers the significance of quality content, trust-building, and the role of consistent, targeted marketing for successful lead generation. Malcolm Gladwell's 'Blink' is recommended for its insights into decision-making. Finally, listeners are encouraged to critically assess their podcasting goals and adjust strategies as needed.Angelo gives listeners actionable tips on:00:00 Introduction 01:16 The Importance of Strategy in Podcasting02:17 Defining Your Podcast's Purpose04:00 Building a Content Strategy05:12 Common Mistakes in Podcasting07:47 Creating a Content Calendar09:50 Effective Content Repurposing12:46 The Role of Digital Languages in Marketing16:51 The Human Element in Successful Podcasts20:12 The Importance of Audio Quality21:40 Key Elements for Professional Video22:13 Building Trust with Authentic Backgrounds23:53 Eroding Trust: Small Details Matter26:59 Lead Generation Through Podcasting30:11 The Value of Giving Away Knowledge36:27 Thought Leader Library: Malcolm Gladwell's Insights40:21 Final Thoughts and Podcasting TipsResources mentioned in this episode:Blink: The Power of Thinking Without ThinkingConnect with Dennis here:Facebook: https://www.facebook.com/profile.php?id=61555141202856 Instagram: http://www.instagram.com/lpnlegalpodcastnetwork LinkedIn: https://www.linkedin.com/in/dennismeador/ http://www.thelegalpodcastnetwork.com Connect with meInstagramPinterestFacebookTwitterKarin on TwitterKarin on LinkedInConroy Creative Counsel on Facebookhttps://conroycreativecounsel.com

In this episode of Counsel Cast Chambers, we're taking a fresh look at some of the best moments from our conversation with ad strategist Nicki Sciberras. This is Counsel Cast Chambers—the best of Counsel Cast, re-examined.Nicki discusses the reasons why Meta ads, specifically on Facebook and Instagram, may not be working effectively for law firms. The conversation covers the basics of setting up Meta ads, the different types of ads available, and the importance of targeting at various stages of the marketing funnel. Nikki explains how to use ads for brand awareness, lead generation, and nurturing potential clients. Additionally, the discussion emphasizes the significance of email lists and retargeting to convert leads into clients. Strategies for effectively using Meta ads at different stages of client acquisition are thoroughly explored.Nicki gives listeners actionable tips on:00:00 Introduction: Why Your Meta Ads Aren't Working00:08 Understanding Meta Ads: Facebook and Instagram00:41 Setting Up and Targeting Meta Ads01:32 Types of Meta Ads and Their Goals02:09 The Marketing Funnel Explained03:16 Aligning Ads with the Marketing Funnel03:35 Top of the Funnel: Awareness Ads04:12 Middle and Bottom of the Funnel: Lead and Conversion Ads05:10 Conclusion: Effective Ad Strategies for Service Businesses

Why are short-form videos so essential for modern law firms?In today's rapidly digitalizing world, law firms are presented with the challenge of adapting their marketing strategies to keep up with evolving trends. Among these trends, short-form videos have emerged as a powerful tool not just for engaging potential clients but also for nurturing relationships with existing and past clients. But what makes short-form videos so crucial in the context of digital marketing, particularly for law firms?Short-form videos, popularized by platforms like TikTok, Instagram Reels, and YouTube Shorts, are captivating due to their brevity and ability to convey valuable information quickly. Anthony Pritchard and Paritosh Pareek, co-founders of WP Sprints, suggest that crafting videos for a specific audience member adds value and relatability.Short-form videos are not just a fleeting trend; they are becoming a cornerstone of modern marketing strategies, offering an avenue for law firms to connect deeply with their clients. By focusing on audience needs, maintaining consistent engagement, and leveraging video for both education and promotion, law firms can transform their digital presence and profoundly impact their client relationships.Angelo gives listeners actionable tips on:00:00 Introduction 01:06 The Power of Short Form Video01:52 The Evolution of Vertical Videos03:25 Creating Effective Marketing Videos07:16 SEO and Video Marketing12:11 Using Video for Lead Generation20:23 Nurturing Clients with Video22:53 Book Review: The Power of Bad28:04 Actionable Tips for Video Marketing32:45 Conclusion and Final ThoughtsResources mentioned in this episode:The Power of BadConnect with Anthony and Paritosh here:Facebook: https://www.facebook.com/WPSprints.QuickFixInstagram: https://www.instagram.com/wpsprints/X: https://x.com/NewVideoAnthonyLinkedIn: https://www.linkedin.com/in/anthonyprichard5280/ http://wpsprints.comConnect with meInstagramPinterestFacebookTwitterKarin on TwitterKarin on LinkedInConroy Creative Counsel on Facebookhttps://conroycreativecounsel.com

Feeling the marketing grind? Perhaps it's time for some marketing therapy! In this episode, Karin Conroy sits down with Lorrie Thomas Ross, CEO of Web Marketing Therapy. Lorrie shares her unique approach to marketing that emphasizes building authentic client relationships and ditching stress. She explores how marketing therapy gives you the roadmap to drive bigger growth with practical solutions, rediscover the joy of marketing, and build rock-solid relationships through open communication. Lorrie also reveals the secrets to building a strong and creative team, as well as why embracing creative conflict can lead to marketing magic.

Achieving maximum growth with just a handful of resources might seem an overwhelming task at first, but it is never impossible. If you know how to work around with what you have, you can finally ditch the crickets in your inbox. Karin Conroy chats with Sarah Noel Block, Founder of the Tiny Marketing Club, who shares effective strategies on how law firms can escape tedious sales cycles and unlock profound growth. She reveals her lean marketing secrets and explains how to build your own “marketing engine” that consistently attracts ideal clients without breaking the bank – or your brain. Tune in to discover how to create a compelling marketing campaign while staying true to your tiny but mighty law firm.

Email marketing has become a critical tool for connecting with your audience, especially in today's fast-paced digital era. How can law firms benefit from this particular marketing strategy? Host Karin Conroy dives into the essentials of email marketing with MV Braverman, founder of Inbox Welcome. Together, they explore how to boost email deliverability, craft resonating campaigns, and avoid the most common spam pitfalls. From technical settings you have to take into consideration to the right approach to creating compelling content, this episode is packed with actionable insights ever law firm must know about to keep their digital marketing up to date.

Is your law firm ready to conquer social media? Join Karin Conroy and social media expert David Griffiths, CEO of Content Creating Academy, for an electrifying discussion on transforming your online presence. David shares his incredible journey from struggling artist to online sensation, revealing why authenticity is key to connecting with your audience. He breaks down the strategies that REALLY work, including leveraging different platforms effectively and understanding your ideal client. Don't miss this game-changing episode!

Marketing strategies for law firms are ripe for disruption, and women lawyers are leading the charge. In this episode, Davina Frederick, founder and CEO of Wealthy Woman Lawyer, shares how women are redefining traditional law firm marketing. From embracing authenticity to leveraging technology and social media, Davina discusses how female lawyers can build deeper connections with clients while scaling to seven figures. This conversation dives into the unique challenges women face in the legal field and the transformative power of owning their voices and experiences.

Who does not love to learn some high-impact marketing hacks? In today's fast-paced world, everyone will do anything just to get their target market's attention and convert it into actual sales. This is exactly what Eric Eden bring to this conversation with Karin Conroy. Tune in as the Founder and Chief Marketer of Workverse reveals the actionable marketing strategies for lawyers in this digital age. Eric explains how to maximize the power of personal branding in a world oversaturated with content and currently being shaped by artificial intelligence. He also discusses why businesses must view marketing as a long-term investment rather than simply as a quick fix.

Artificial intelligence is here to stay, so expect it to keep evolving in the years to come. Instead of repelling it, perhaps now is the best time to integrate AI-driven strategies to your marketing. Karin Conroy sits down with James Hipkin, CEO of Red 8 Interactive, to decode the secrets of AI and how it can elevate the way you market your law firm in today's digital age. He explores the right way to understand your target client, craft compelling customer journeys, and leverage AI for content creation. James also shares his insights on avoiding common marketing pitfalls, like "boiling the ocean" and chasing shiny objects. Tune in to discover how to create a law firm marketing strategy that genuinely connects with clients and drives meaningful growth.

Every law firm must have a solid growth plan in place if they want to achieve long-term success. But if you have one implemented and yet you are still falling short in hitting your goals, perhaps you are missing something. In this episode, Karin Conroy talks with strategy and operations advisor Jessica Lackey about the three stages of law firm growth. She explains how to secure sustainable growth by defining your target audience, developing a strong marketing plan, and streamlining back-end operations. Jessica also shares insights on transitioning from a generalist to specialist and how to charge a premium price for your legal expertise.

Images can convey messages in a unique way that words simply cannot, making them essential elements in building a strong marketing campaign. Branding and book photographer John DeMato joins Karin Conroy to discuss the best photo strategies to elevate your law firm's brand. They explain how to make the most out of photoshoots, how to produce the right profile photos, and when to update images across your online profiles. John also stresses why using stock photos is a big mistake and how to give photographers the freedom to leverage even the most spontaneous moments of your business.

Lawyers who desire to succeed in their craft must learn the art of public speaking and hone their presentation skills. Otherwise, they can never exercise their influence or connect with other people. Karin Conroy sits down with presentation pitching and speaker coach Juanita Wheeler to discuss how lawyers can build their brand and reputation through persuasive public speaking. She discusses how to tailor your message according to the audience you are speaking to and how persuasion can lead to trust. Juanita also stresses the importance of having a clear objective before speaking publicly to fully resonate with the needs and interests of the people you are talking to.

In this episode, I'm joined by Angelo Ponzi, a Fractional Chief Marketing Officer at Kraft, and together we delve into the strategic methodologies behind effective law firm marketing. Angelo explains the importance of starting with comprehensive market research to understand customers, competitors, and opportunities. He emphasizes the critical nature of a robust strategy before diving into tactical actions such as website design, social media, and PPC campaigns. The conversation also explores the evolving role of fractional CMOs, the misconceptions around their services, and how tactics must follow strategic vision. The episode includes discussions on integrating AI in marketing, the significance of consistent and clear messaging, and the importance of tracking data to drive marketing decisions. Angelo gives listeners actionable tips on: 00:00 Intro 01:31 Understanding the Role of a Fractional CMO 04:09 The Importance of Strategy in Marketing 06:46 Common Marketing Mistakes and Misconceptions 12:31 Building an Effective Marketing Plan 19:53 Tracking and Analyzing Marketing Data 22:49 The Role of AI in Modern Marketing 24:16 Understanding the Role of Chat GPT as an Intern 25:04 The Importance of Prompt Engineering 26:51 Effective Use of AI in Content Creation 28:56 Budgeting and Cost Structures for Fractional CMOs 31:57 Comprehensive Marketing Strategies Beyond Websites 35:16 Book Review: The Revenue Growth Habit 38:19 Common Misconceptions About Fractional CMOs 41:55 The Importance of Data-Driven Decisions Resources mentioned in this episode:The Revenue Growth Habit by Alex GoldfaynConnect with Angelo here: Twitter LinkedIn http://www.craftmarketingandbranding.com Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com 

In this episode, I'm joined by Angelo Ponzi, a Fractional Chief Marketing Officer at Kraft, and together we delve into the strategic methodologies behind effective law firm marketing.  Angelo explains the importance of starting with comprehensive market research to understand customers, competitors, and opportunities. He emphasizes the critical nature of a robust strategy before diving into tactical actions such as website design, social media, and PPC campaigns. The conversation also explores the evolving role of fractional CMOs, the misconceptions around their services, and how tactics must follow strategic vision.  The episode includes discussions on integrating AI in marketing, the significance of consistent and clear messaging, and the importance of tracking data to drive marketing decisions.  Angelo gives listeners actionable tips on: 00:00 Intro 01:31 Understanding the Role of a Fractional CMO 04:09 The Importance of Strategy in Marketing 06:46 Common Marketing Mistakes and Misconceptions 12:31 Building an Effective Marketing Plan 19:53 Tracking and Analyzing Marketing Data 22:49 The Role of AI in Modern Marketing 24:16 Understanding the Role of Chat GPT as an Intern 25:04 The Importance of Prompt Engineering 26:51 Effective Use of AI in Content Creation 28:56 Budgeting and Cost Structures for Fractional CMOs 31:57 Comprehensive Marketing Strategies Beyond Websites 35:16 Book Review: The Revenue Growth Habit 38:19 Common Misconceptions About Fractional CMOs 41:55 The Importance of Data-Driven Decisions Resources mentioned in this episode: The Revenue Growth Habit by Alex Goldfayn Connect with Angelo here: Twitter LinkedIn http://www.craftmarketingandbranding.com Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com 

In this episode, I'm joined by Pete Everitt, and we dive into the intricacies of Google Analytics 4 (GA4), AI's role in the legal industry, and strategies to boost SEO and conversions for law firms.  We discuss key differences between GA4 and Universal Analytics, setting up Google Analytics effectively, and optimizing website conversions. Additionally, we explore the impact of AI on search, creating meaningful content, and leveraging AI for enhanced digital marketing.  Pete also shares insights from 'The Million Dollar Weekend' by Noah Kagan and stresses the importance of sustained client relationship management. Pete gives listeners actionable tips on: 00:00 Intro 01:18 Understanding GA4: Basics and Differences 02:19 Challenges and Criticisms of GA4 05:16 Setting Up GA4: Key Steps and Tips 09:04 Tracking and Analyzing Traffic Effectively 15:17 Conversion Optimization Strategies 19:06 Real-World Examples and Best Practices 23:20 Customer Service Frustrations 24:16 Website Conversion Essentials 25:17 Understanding Calls to Action 27:09 Optimizing Client Interaction 32:03 Marketing Funnels and Strategies 34:18 The Role of AI in SEO 39:14 Book Recommendation: The Million Dollar Weekend 41:12 Final Thoughts on Conversions Resources mentioned in this episode: Million Dollar Weekend by Noah Kagan Connect with Pete here: Instagram Twitter LinkedIn Facebook https://www.peteeveritt.com   Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com 

In this episode, I'm joined by Pete Everitt, and we dive into the intricacies of Google Analytics 4 (GA4), AI's role in the legal industry, and strategies to boost SEO and conversions for law firms. We discuss key differences between GA4 and Universal Analytics, setting up Google Analytics effectively, and optimizing website conversions. Additionally, we explore the impact of AI on search, creating meaningful content, and leveraging AI for enhanced digital marketing. Pete also shares insights from 'The Million Dollar Weekend' by Noah Kagan and stresses the importance of sustained client relationship management.Pete gives listeners actionable tips on: 00:00 Intro 01:18 Understanding GA4: Basics and Differences 02:19 Challenges and Criticisms of GA4 05:16 Setting Up GA4: Key Steps and Tips 09:04 Tracking and Analyzing Traffic Effectively 15:17 Conversion Optimization Strategies 19:06 Real-World Examples and Best Practices 23:20 Customer Service Frustrations 24:16 Website Conversion Essentials 25:17 Understanding Calls to Action 27:09 Optimizing Client Interaction 32:03 Marketing Funnels and Strategies 34:18 The Role of AI in SEO 39:14 Book Recommendation: The Million Dollar Weekend 41:12 Final Thoughts on Conversions Resources mentioned in this episode:Million Dollar Weekend by Noah KaganConnect with Pete here: Instagram Twitter LinkedIn Facebook https://www.peteeveritt.com   Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com 

In this episode, Jonathan Steele, a Chicago-based divorce attorney and partner at Behrman LLP, shares crucial insights on cybersecurity tailored for law firms. The discussion covers prevalent digital threats like phishing attacks, business email compromises, and domain security issues. Jonathan stresses the importance of identifying suspicious emails, employing preventive measures such as DMARC, DKIM, and SPF records, and the vital role of modern techniques like pen testing. The conversation highlights the generational challenges in adopting security practices such as zero trust and multi-factor authentication, emphasizing the need for constant vigilance, updated security systems, and proper training. Practical advice on protecting sensitive client data and personal information from identity theft and data brokers is offered, alongside a recommendation for Michael Basil's 'Extreme Privacy' book. This episode provides a well-rounded approach to maintaining robust cybersecurity in the evolving digital landscape.Jonathan gives listeners actionable tips on: 00:00 Intro 01:50 Common Cyber Threats to Law Firms 02:59 Recognizing and Handling Phishing Attempts 08:18 Email Security and Domain Protection 12:47 Updating IT Practices for Modern Security 14:07 Challenges with Legacy IT Systems 17:34 Legal Implications of Cybersecurity 18:15 Personal vs. Business Cybersecurity 19:04 Reputation and Legal Risks 21:25 Evolving Threat Landscape 23:34 Book Recommendation 29:58 Ongoing Cybersecurity Practices 31:17 Final Takeaways and Conclusion Resources mentioned in this episode:Extreme Privacy by Michael BazzellConnect with Jonathan here: Instagram Twitter LinkedIn Facebook https://steelefamlaw.com Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com 

In this episode, Jonathan Steele, a Chicago-based divorce attorney and partner at Behrman LLP, shares crucial insights on cybersecurity tailored for law firms. The discussion covers prevalent digital threats like phishing attacks, business email compromises, and domain security issues.  Jonathan stresses the importance of identifying suspicious emails, employing preventive measures such as DMARC, DKIM, and SPF records, and the vital role of modern techniques like pen testing. The conversation highlights the generational challenges in adopting security practices such as zero trust and multi-factor authentication, emphasizing the need for constant vigilance, updated security systems, and proper training.  Practical advice on protecting sensitive client data and personal information from identity theft and data brokers is offered, alongside a recommendation for Michael Basil's 'Extreme Privacy' book. This episode provides a well-rounded approach to maintaining robust cybersecurity in the evolving digital landscape. Jonathan gives listeners actionable tips on: 00:00 Intro 01:50 Common Cyber Threats to Law Firms 02:59 Recognizing and Handling Phishing Attempts 08:18 Email Security and Domain Protection 12:47 Updating IT Practices for Modern Security 14:07 Challenges with Legacy IT Systems 17:34 Legal Implications of Cybersecurity 18:15 Personal vs. Business Cybersecurity 19:04 Reputation and Legal Risks 21:25 Evolving Threat Landscape 23:34 Book Recommendation 29:58 Ongoing Cybersecurity Practices 31:17 Final Takeaways and Conclusion Resources mentioned in this episode: Extreme Privacy by Michael Bazzell Connect with Jonathan here: Instagram Twitter LinkedIn Facebook https://steelefamlaw.com Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com 

In this episode, John P. David, president of the David PR Group, discusses how law firms can prepare for and manage public relations crises. He outlines the importance of having a media policy, preparing for predictable and unexpected crises, and ensuring a single, clear point of communication during such events. John also emphasizes the role of PR professionals in handling crises effectively, by understanding media dynamics and delivering consistent messaging. The conversation provides vital insights into crisis management planning for law firms, including addressing regulatory challenges and the significance of updating privacy policies. Finally, the discussion touches on the importance of hiring experts for crisis situations and includes a book recommendation for personal reading enjoyment.John gives listeners actionable tips on: 00:00 Intro 00:39 The Importance of PR for Law Firms 01:14 Handling a PR Crisis: Initial Steps 03:20 Predictable vs. Unpredictable Crises 04:03 Creating a Media Policy 12:26 Regulatory and Ethical Considerations for Law Firms 13:24 Unexpected Crises and Communication Strategies 21:32 The Role of a PR Expert in Crisis Management 26:41 Book Recommendations and Final Thoughts Resources mentioned in this episode:The Thursday Murder Club by Richard OsmanConnect with John here: Instagram Twitter LinkedIn Facebook http://www.davidpr.com Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com 

In this episode, John P. David, president of the David PR Group, discusses how law firms can prepare for and manage public relations crises. He outlines the importance of having a media policy, preparing for predictable and unexpected crises, and ensuring a single, clear point of communication during such events.  John also emphasizes the role of PR professionals in handling crises effectively, by understanding media dynamics and delivering consistent messaging. The conversation provides vital insights into crisis management planning for law firms, including addressing regulatory challenges and the significance of updating privacy policies. Finally, the discussion touches on the importance of hiring experts for crisis situations and includes a book recommendation for personal reading enjoyment. John gives listeners actionable tips on: 00:00 Intro 00:39 The Importance of PR for Law Firms 01:14 Handling a PR Crisis: Initial Steps 03:20 Predictable vs. Unpredictable Crises 04:03 Creating a Media Policy 12:26 Regulatory and Ethical Considerations for Law Firms 13:24 Unexpected Crises and Communication Strategies 21:32 The Role of a PR Expert in Crisis Management 26:41 Book Recommendations and Final Thoughts Resources mentioned in this episode: The Thursday Murder Club by Richard Osman Connect with John here: Instagram Twitter LinkedIn Facebook http://www.davidpr.com Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com 

In this episode, Mark Stern, CEO of Custom Box Agency, discusses strategies for enhancing client engagement and optimizing the customer journey to drive faster results and better experiences. The conversation covers the application of marketing funnels, the importance of physical experiences, and how to create premium customer interactions. Mark emphasizes the role of strategic client engagement in driving revenue, particularly for law firms, and illustrates the impact of customized box experiences in different stages of the marketing funnel – acquisition, delivery, and retention. He provides practical examples of how this approach can improve client onboarding, educational efforts, and long-term client retention.Mark gives listeners actionable tips on: 00:00 Intro 01:47 Middle of the Funnel Tactics 02:38 Effective Use of Swag and Creating a Box Experience 03:53 Examples of Middle Funnel Strategies 04:47 Physical vs Digital Experiences 09:37 Drip Driving Revenue 13:41 Retention Strategies 20:14 The Importance of Clear Guidance 22:55 Reinforcing the Client Journey 23:47 The Role of Content in Client Education 25:55 Acquisition Strategies for Law Firms 31:44 Book Recommendation 36:20 One Final Takeaway Resources mentioned in this episode:Who Not How by Dan SullivanConnect with Mark here: Instagram LinkedIn Facebook https://customboxagency.com/ Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com 

In this episode, Mark Stern, CEO of Custom Box Agency, discusses strategies for enhancing client engagement and optimizing the customer journey to drive faster results and better experiences.  The conversation covers the application of marketing funnels, the importance of physical experiences, and how to create premium customer interactions. Mark emphasizes the role of strategic client engagement in driving revenue, particularly for law firms, and illustrates the impact of customized box experiences in different stages of the marketing funnel – acquisition, delivery, and retention. He provides practical examples of how this approach can improve client onboarding, educational efforts, and long-term client retention. Mark gives listeners actionable tips on: 00:00 Intro 01:47 Middle of the Funnel Tactics 02:38 Effective Use of Swag and Creating a Box Experience 03:53 Examples of Middle Funnel Strategies 04:47 Physical vs Digital Experiences 09:37 Drip Driving Revenue 13:41 Retention Strategies 20:14 The Importance of Clear Guidance 22:55 Reinforcing the Client Journey 23:47 The Role of Content in Client Education 25:55 Acquisition Strategies for Law Firms 31:44 Book Recommendation 36:20 One Final Takeaway Resources mentioned in this episode: Who Not How by Dan Sullivan Connect with Mark here: Instagram LinkedIn Facebook https://customboxagency.com/ Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com 

In this episode, Paul Counts and Shreya Banerjee return with excitement to discuss the evolution of SEO and its critical role in marketing strategies for law firms. They delve into the concept of 'Social SEO', which emphasizes creating keyword-focused content to improve search engine visibility on social media platforms like Instagram and TikTok. The episode also compares past and present SEO practices, such as the shift from using purely hashtags to incorporating relevant keywords in social media posts. More practical advice includes the importance of writing for human readers rather than AI, using tools like Google and Instagram's search features to find popular keywords, and having a critical 'above the fold' section on websites that captures visitor attention. The discussion also covers the foundations of conversion rate and sales optimization (CRSO), with an emphasis on understanding customer pain points, designing powerful calls-to-action, and using tools like Inspectlet to track site performance. Paul and Shreya gives listeners actionable tips on: 00:00 Intro 01:33 Understanding Social SEO 02:52 Evolution of Social Media and SEO 05:49 AI and Social Media Search 06:47 Finding the Right Keywords 08:41 Common Mistakes in Social SEO 08:58 Importance of Human Touch in SEO 11:29 Conversion Rate and Sales Optimization (CRSO) 15:32 Effective Website Strategies 23:27 Call to Action and User Engagement 25:05 Book Recommendation and Final Thoughts 28:51 One Big Takeaway Resources mentioned in this episode:The Ultimate Sales Letter by Dan KennedyConnect with Paul here: Instagram LinkedIn Facebook https://www.marketingcounts.com   Connect with Shreya here: Instagram  LinkedIn Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com 

In this episode, Paul Counts and Shreya Banerjee return with excitement to discuss the evolution of SEO and its critical role in marketing strategies for law firms.  They delve into the concept of 'Social SEO', which emphasizes creating keyword-focused content to improve search engine visibility on social media platforms like Instagram and TikTok. The episode also compares past and present SEO practices, such as the shift from using purely hashtags to incorporating relevant keywords in social media posts.  More practical advice includes the importance of writing for human readers rather than AI, using tools like Google and Instagram's search features to find popular keywords, and having a critical 'above the fold' section on websites that captures visitor attention. The discussion also covers the foundations of conversion rate and sales optimization (CRSO), with an emphasis on understanding customer pain points, designing powerful calls-to-action, and using tools like Inspectlet to track site performance.  Paul and Shreya gives listeners actionable tips on: 00:00 Intro 01:33 Understanding Social SEO 02:52 Evolution of Social Media and SEO 05:49 AI and Social Media Search 06:47 Finding the Right Keywords 08:41 Common Mistakes in Social SEO 08:58 Importance of Human Touch in SEO 11:29 Conversion Rate and Sales Optimization (CRSO) 15:32 Effective Website Strategies 23:27 Call to Action and User Engagement 25:05 Book Recommendation and Final Thoughts 28:51 One Big Takeaway Resources mentioned in this episode: The Ultimate Sales Letter by Dan Kennedy Connect with Paul here: Instagram LinkedIn Facebook https://www.marketingcounts.com   Connect with Shreya here: Instagram  LinkedIn Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com 

In this episode, Cindy Chang, a personal brand coach and marketing strategist, discusses sustainable client relationships and strategic branding for business owners, particularly those in service-based industries. Cindy shares insights from her experience working with Fortune 500 companies and running her own business, The Hustling Heart. Key points include the importance of distinguishing oneself from the company, the role of problem-solving and thought leadership in branding, and practical strategies for maintaining client relationships. The discussion also touches on utilizing one's network effectively, the value of feedback, and balancing reputation with personal connections. Cindy gives listeners actionable tips on:00:00 Intro01:36 Transitioning from a Firm to Your Own Business03:37 Establishing Your Unique Identity07:07 Gathering Feedback and Building Reputation09:45 Maintaining Client Relationships13:45 The Value of Personal Connections15:17 Starting and Sustaining Your Own Business23:31 The Role of Referrals and Networking25:05 Thought Leaders Library: Book Recommendation33:16 One Big TakeawayResources mentioned in this episode:Grit by Angela DuckworthConnect with Cindy here: Instagram LinkedIn http://www.thehustlingheart.com Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com 

In this episode, Cindy Chang, a personal brand coach and marketing strategist, discusses sustainable client relationships and strategic branding for business owners, particularly those in service-based industries.  Cindy shares insights from her experience working with Fortune 500 companies and running her own business, The Hustling Heart. Key points include the importance of distinguishing oneself from the company, the role of problem-solving and thought leadership in branding, and practical strategies for maintaining client relationships. The discussion also touches on utilizing one's network effectively, the value of feedback, and balancing reputation with personal connections.  Cindy gives listeners actionable tips on: 00:00 Intro 01:36 Transitioning from a Firm to Your Own Business 03:37 Establishing Your Unique Identity 07:07 Gathering Feedback and Building Reputation 09:45 Maintaining Client Relationships 13:45 The Value of Personal Connections 15:17 Starting and Sustaining Your Own Business 23:31 The Role of Referrals and Networking 25:05 Thought Leaders Library: Book Recommendation 33:16 One Big Takeaway Resources mentioned in this episode: Grit by Angela Duckworth Connect with Cindy here: Instagram LinkedIn http://www.thehustlingheart.com Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com 

In this episode, writer and lawyer Kevin McGoff discusses the complexities and best practices surrounding law firm exits. Drawing from his extensive legal career, Kevin emphasizes the importance of self-reflection, understanding personal strengths and weaknesses, and seeking professional advice when contemplating a career change.  The conversation also delves into the ethical considerations and strategic planning necessary for both leaving the legal field and starting a new firm.  Kevin McGoff is the author of Find Your Landing Zone – Life Beyond the Bar, published in 2023. He is a writer, speaker, and lawyer. Kevin is also an avid cyclist and inveterate traveler. During his career, Kevin worked for a state agency, ran a solo practice, and started a law firm. Later he served as General Counsel to a large midwest firm. Kevin developed a successful program to complement his book designed to motivate lawyers and other professionals to progress from thinking about what's next in life to creating a personal plan to make it happen. Kevin gives listeners actionable tips on: 00:00 Intro 06:49 Understanding Your Strengths and Interests 09:53 Taking the Leap: Transitioning Careers 13:16 Starting Your Own Law Firm: Financial Planning 17:45 Ethical Considerations and Client Relations 22:56 Setting Up a New Firm: Practical Advice 31:05 Book Recommendations and Final Thoughts 36:38 One Thing That Works Resources mentioned in this episode: From Strength to Strength by Arthur Brooks Connect with Kevin here: Instagram Twitter LinkedIn Facebook https://surlaroutekm.com/ Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com 

In this episode, writer and lawyer Kevin McGoff discusses the complexities and best practices surrounding law firm exits. Drawing from his extensive legal career, Kevin emphasizes the importance of self-reflection, understanding personal strengths and weaknesses, and seeking professional advice when contemplating a career change. The conversation also delves into the ethical considerations and strategic planning necessary for both leaving the legal field and starting a new firm. Kevin McGoff is the author of Find Your Landing Zone – Life Beyond the Bar, published in 2023. He is a writer, speaker, and lawyer. Kevin is also an avid cyclist and inveterate traveler. During his career, Kevin worked for a state agency, ran a solo practice, and started a law firm. Later he served as General Counsel to a large midwest firm.Kevin developed a successful program to complement his book designed to motivate lawyers and other professionals to progress from thinking about what's next in life to creating a personal plan to make it happen.Kevin gives listeners actionable tips on:00:00 Intro06:49 Understanding Your Strengths and Interests09:53 Taking the Leap: Transitioning Careers13:16 Starting Your Own Law Firm: Financial Planning17:45 Ethical Considerations and Client Relations22:56 Setting Up a New Firm: Practical Advice31:05 Book Recommendations and Final Thoughts36:38 One Thing That WorksResources mentioned in this episode:From Strength to Strength by Arthur BrooksConnect with Kevin here: Instagram Twitter LinkedIn Facebook https://surlaroutekm.com/ Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com 

In this episode, Aurora Winters joins me to talk about the importance of appealing to the 'croc brain' to grab attention, using social proof for validation, and delivering messages concisely.  Aurora explains the significance of storytelling, particularly the hero's journey structure, for making messages memorable and engaging. She discusses common pitfalls in communication, provides practical templates for enhancing engagement, and highlights the profound impact of effective storytelling. The episode also touches on the value of making reviews and testimonials compelling. Aurora challenges listeners to focus on improving their communication skills by being mindful of their words and structuring their messages strategically. Aurora Winter, MBA, is a successful entrepreneur, bestselling author, TV writer-producer, and the founder of www.SamePagePublishing.com. Her award-winning books include "Turn Words Into Wealth" and “Magic, Mystery, and the Multiverse.” Using her expertise in film and neuroscience, she helps people tell memorable stories that build brands, books, and businesses. Aurora gives listeners actionable tips on: 00:00 Intro 02:38 Common Communication Mistakes 05:45 Understanding the Croc Brain 08:37 The Power of Social Proof 12:15 Crafting Effective Messages 14:27 The Hero's Journey in Storytelling 21:01 Connecting with Empathy, Translating Neuroscience into Effective Messaging 23:48 The Power of Storytelling in Marketing 26:48 Crafting Memorable Reviews and Testimonials 31:02 Book Recommendation  32:41 One thing that works Resources mentioned in this episode: Confessions of an Accidental Lawyer by Michael Stockham Connect with Aurora here: Instagram Twitter LinkedIn https://www.aurorawinter.com/ Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com 

In this episode, Aurora Winter joins me to talk about the importance of appealing to the 'croc brain' to grab attention, using social proof for validation, and delivering messages concisely. Aurora explains the significance of storytelling, particularly the hero's journey structure, for making messages memorable and engaging. She discusses common pitfalls in communication, provides practical templates for enhancing engagement, and highlights the profound impact of effective storytelling. The episode also touches on the value of making reviews and testimonials compelling. Aurora challenges listeners to focus on improving their communication skills by being mindful of their words and structuring their messages strategically.Aurora Winter, MBA, is a successful entrepreneur, bestselling author, TV writer-producer, and the founder of www.SamePagePublishing.com. Her award-winning books include "Turn Words Into Wealth" and “Magic, Mystery, and the Multiverse.” Using her expertise in film and neuroscience, she helps people tell memorable stories that build brands, books, and businesses.Aurora gives listeners actionable tips on:00:00 Intro02:38 Common Communication Mistakes05:45 Understanding the Croc Brain08:37 The Power of Social Proof12:15 Crafting Effective Messages14:27 The Hero's Journey in Storytelling21:01 Connecting with Empathy, Translating Neuroscience into Effective Messaging23:48 The Power of Storytelling in Marketing26:48 Crafting Memorable Reviews and Testimonials31:02 Book Recommendation 32:41 One thing that worksResources mentioned in this episode:Confessions of an Accidental Lawyer by Michael StockhamConnect with Aurora here: Instagram Twitter LinkedIn https://www.aurorawinter.com/ Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com 

In this episode, Nicki Sciberras from Digital Exchange shares insights on how law firms can leverage Meta ads to grow their businesses. The discussion covers the importance of understanding marketing funnels, the types of Meta ads and how they work, common mistakes in ad campaigns, and the significance of website optimization.  Nicki emphasizes the need for proper testing and targeting in ad campaigns, highlights the impact of a positive money mindset on marketing budgets, and provides practical advice for improving conversion rates. The episode also underscores the role of agencies in achieving optimal results from Meta ads. Nicki is a Meta Ads and SEO strategist and coach. An expert in her field, she helps online businesses profitably grow and scale their brand so they can live life on their own terms. Monica gives listeners actionable tips on: 00:00 Intro 01:06 Understanding Meta Ads 03:07 Exploring the Marketing Funnel 04:25 Types of Ads and Their Purposes 07:56 Retargeting Strategies 11:53 Common Mistakes in Ad Campaigns 14:33 Optimizing Your Website for Conversions 18:58 The Importance of Testing and Optimization 24:22 Budgeting and Money Mindset 31:31 One thing that works Resources mentioned in this episode: Get Rich, Lucky Bitch! by Denise Duffield-Thomas Done-for-you Traffic and Sales Calculator and Planner. It can help users determine exactly how much traffic they need to hit their sales revenue goal this year and beyond (and an action plan to get there): https://www.thedigitalexchange.co/traffic  Connect with Nicki here: Instagram LinkedIn Facebook http://thedigitalexchange.co Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com 

In this episode, Nicki Sciberras from Digital Exchange shares insights on how law firms can leverage Meta ads to grow their businesses. The discussion covers the importance of understanding marketing funnels, the types of Meta ads and how they work, common mistakes in ad campaigns, and the significance of website optimization. Nicki emphasizes the need for proper testing and targeting in ad campaigns, highlights the impact of a positive money mindset on marketing budgets, and provides practical advice for improving conversion rates. The episode also underscores the role of agencies in achieving optimal results from Meta ads.Nicki is a Meta Ads and SEO strategist and coach. An expert in her field, she helps online businesses profitably grow and scale their brand so they can live life on their own terms.Monica gives listeners actionable tips on:00:00 Intro01:06 Understanding Meta Ads03:07 Exploring the Marketing Funnel04:25 Types of Ads and Their Purposes07:56 Retargeting Strategies11:53 Common Mistakes in Ad Campaigns14:33 Optimizing Your Website for Conversions18:58 The Importance of Testing and Optimization24:22 Budgeting and Money Mindset31:31 One thing that worksResources mentioned in this episode: Get Rich, Lucky Bitch! by Denise Duffield-Thomas Done-for-you Traffic and Sales Calculator and Planner. It can help users determine exactly how much traffic they need to hit their sales revenue goal this year and beyond (and an action plan to get there): https://www.thedigitalexchange.co/traffic  Connect with Nicki here: Instagram LinkedIn Facebook http://thedigitalexchange.co Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com 

In this episode, Monica Pitts, founder of MayeCreate Design and host of the 'Marketing with Purpose' podcast, shares insights on transforming a non-performing website into a powerful business tool.  She discusses the evolution of website design since 1998, emphasizing the importance of a website acting as a virtual salesperson. Topics covered include understanding client awareness and interest, the importance of mobile-first design, avoiding stock photos, compliance issues, and regular website auditing. Monica also stresses the importance of including FAQs, using Google Analytics to measure performance, and ensuring team coherence.  Monica is a techy, crafty, aerial dancer with a Bachelor of Science in Agriculture. Monica possesses a rare combination of design savvy and technological know-how. She puts her down-to-earth problem solving skills to work providing solutions to marketing and communication challenges through technology. When she's not running her business she's raising her two daughters, 9 and 13, petting her puppies, traveling with her husband, Mike, dancing in air or digging in the dirt! Monica gives listeners actionable tips on: 00:00 Intro 00:47 The Evolution of Websites 01:16 Websites as Sales Tools 02:49 Understanding Your Clients 05:46 Common Website Mistakes 07:33 Mobile Optimization 10:08 Compliance and Privacy Policies 12:00 Using Analytics to Improve Performance 13:00 The Importance of Authentic Imagery 21:17 FAQs and User Engagement 23:16 Book Review: The Power of a Positive Team 25:37 One thing that works Resources mentioned in this episode: The Power of a Positive Team by Jon Gordon Connect with Monica here: Instagram Twitter LinkedIn Facebook https://mayecreate.com/marketing-with-purpose-podcast/ Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com   

In this episode, Monica Pitts, founder of MayeCreate Design and host of the 'Marketing with Purpose' podcast, shares insights on transforming a non-performing website into a powerful business tool. She discusses the evolution of website design since 1998, emphasizing the importance of a website acting as a virtual salesperson. Topics covered include understanding client awareness and interest, the importance of mobile-first design, avoiding stock photos, compliance issues, and regular website auditing. Monica also stresses the importance of including FAQs, using Google Analytics to measure performance, and ensuring team coherence. Monica is a techy, crafty, aerial dancer with a Bachelor of Science in Agriculture. Monica possesses a rare combination of design savvy and technological know-how. She puts her down-to-earth problem solving skills to work providing solutions to marketing and communication challenges through technology. When she's not running her business she's raising her two daughters, 9 and 13, petting her puppies, traveling with her husband, Mike, dancing in air or digging in the dirt!Monica gives listeners actionable tips on:00:00 Intro00:47 The Evolution of Websites01:16 Websites as Sales Tools02:49 Understanding Your Clients05:46 Common Website Mistakes07:33 Mobile Optimization10:08 Compliance and Privacy Policies12:00 Using Analytics to Improve Performance13:00 The Importance of Authentic Imagery21:17 FAQs and User Engagement23:16 Book Review: The Power of a Positive Team25:37 One thing that worksResources mentioned in this episode:The Power of a Positive Team by Jon GordonConnect with Monica here: Instagram Twitter LinkedIn Facebook https://mayecreate.com/marketing-with-purpose-podcast/ Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com   

In this episode, Gert Mellak joins me once again to talk about the crucial importance of online reputation and referral growth for law firms. The discussion revolves around common misconceptions law firms have about separating word of mouth from marketing, and how a firm's reputation is inherently part of its marketing strategy. Gert elaborates on the insights from his book 'Fix Your Online Reputation,' explaining how to manage and improve online reputation through proactive measures such as generating positive reviews and strategically using ads. The conversation also touches on the role of SEO, knowledge panels, and social media in shaping a firm's online presence and credibility. We conclude by stressing the importance of maintaining a clean brand profile and the potential financial impact of neglecting online reputation.Gert gives listeners actionable tips on:00:00 Intro00:50 The Importance of Online Reputation for Law Firms02:12 Understanding and Managing Negative Reviews04:22 Strategies to Improve Online Reputation11:42 Google Knowledge Panel and Business Profile17:21 Leveraging AI and Consistent Information21:54 Starting the Internal Audit23:59 Quick Fixes to Save Money24:49 Common Mistakes in Reputation Management26:57 Proactive Strategies for Positive Reviews31:24 Thought Leaders library35:14 Managing Social Media and Personal Life42:08 One thing that worksResources mentioned in this episode:The Checklist Manifesto by Atul GawandeConnect with Gert here: Instagram Twitter LinkedIn Facebook https://seoleverage.com    Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com 

In this episode, Gert Mellak joins me once again to talk about the crucial importance of online reputation and referral growth for law firms. The discussion revolves around common misconceptions law firms have about separating word of mouth from marketing, and how a firm's reputation is inherently part of its marketing strategy.  Gert elaborates on the insights from his book 'Fix Your Online Reputation,' explaining how to manage and improve online reputation through proactive measures such as generating positive reviews and strategically using ads. The conversation also touches on the role of SEO, knowledge panels, and social media in shaping a firm's online presence and credibility. We conclude by stressing the importance of maintaining a clean brand profile and the potential financial impact of neglecting online reputation. Gert gives listeners actionable tips on: 00:00 Intro 00:50 The Importance of Online Reputation for Law Firms 02:12 Understanding and Managing Negative Reviews 04:22 Strategies to Improve Online Reputation 11:42 Google Knowledge Panel and Business Profile 17:21 Leveraging AI and Consistent Information 21:54 Starting the Internal Audit 23:59 Quick Fixes to Save Money 24:49 Common Mistakes in Reputation Management 26:57 Proactive Strategies for Positive Reviews 31:24 Thought Leaders library 35:14 Managing Social Media and Personal Life 42:08 One thing that works Resources mentioned in this episode: The Checklist Manifesto by Atul Gawande Connect with Gert here: Instagram Twitter LinkedIn Facebook https://seoleverage.com    Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com 

In this episode, we welcome email marketing consultant and copywriter Tanya Brody to discuss how law firms can utilize email marketing to attract and retain clients.  Tanya shares insights on common email marketing mistakes made by lawyers, such as targeting the wrong audience, overemphasizing credentials, and using overly sophisticated language that can alienate potential clients. She emphasizes the importance of creating lead magnets tailored to address clients' immediate needs and outlines a strategic email funnel from awareness to repurchase. Tanya also highlights the necessity of compliance with email marketing laws to avoid blacklisting issues.  Tanya Brody is an email marketing consultant and evangelist. The "Hill She Will Die On" is that every business needs an email list, regardless of size, industry, product, or service. Email is hands-down the best way to stay in touch with genuinely interested potential customers and current customers. It also has the highest ROI of any marketing channel, at 4400%. Tanya helps her clients and her students build a relationship with their subscribers and use that relationship to convert those subscribers into happy, loyal, paying customers. Tanya gives listeners actionable tips on: 00:00 Intro 01:19 Common Mistakes Lawyers Make in Marketing 01:54 The Importance of Knowing Your Audience 03:33 Simplifying Legal Jargon for Better Client Communication 05:33 Email Marketing: A Tool for Client Retention and Acquisition 08:06 Nurturing Clients Through the Marketing Funnel 18:05 Leveraging Lead Magnets for Law Firms 25:41 Navigating Email Overwhelm: A Strategic Approach 26:32 Crafting the Perfect Welcome Sequence 27:36 The Art of Email Sequencing for Engagement 28:34 Why Law Firms Struggle with Email Campaigns 29:25 The Importance of Delegating Email Marketing 33:06 Compliance and Email Marketing: Navigating the Legalities 39:27 Book Recommendation 42:31 One thing that works Resources mentioned in this episode: Invisible Selling Machine by Ryan Deiss Connect with Tanya here: https://www.instagram.com/tbcopywriter42/ https://twitter.com/harpchicwriter https://www.linkedin.com/in/tanyabrody/ https://www.facebook.com/tanyabrodycopywriter http://tanyabrodycopywriter.com https://linktr.ee/emcacademy Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com 

In this episode, we welcome email marketing consultant and copywriter Tanya Brody to discuss how law firms can utilize email marketing to attract and retain clients. Tanya shares insights on common email marketing mistakes made by lawyers, such as targeting the wrong audience, overemphasizing credentials, and using overly sophisticated language that can alienate potential clients. She emphasizes the importance of creating lead magnets tailored to address clients' immediate needs and outlines a strategic email funnel from awareness to repurchase. Tanya also highlights the necessity of compliance with email marketing laws to avoid blacklisting issues. Tanya Brody is an email marketing consultant and evangelist. The "Hill She Will Die On" is that every business needs an email list, regardless of size, industry, product, or service. Email is hands-down the best way to stay in touch with genuinely interested potential customers and current customers. It also has the highest ROI of any marketing channel, at 4400%. Tanya helps her clients and her students build a relationship with their subscribers and use that relationship to convert those subscribers into happy, loyal, paying customers.Tanya gives listeners actionable tips on:00:00 Intro01:19 Common Mistakes Lawyers Make in Marketing01:54 The Importance of Knowing Your Audience03:33 Simplifying Legal Jargon for Better Client Communication05:33 Email Marketing: A Tool for Client Retention and Acquisition08:06 Nurturing Clients Through the Marketing Funnel18:05 Leveraging Lead Magnets for Law Firms25:41 Navigating Email Overwhelm: A Strategic Approach26:32 Crafting the Perfect Welcome Sequence27:36 The Art of Email Sequencing for Engagement28:34 Why Law Firms Struggle with Email Campaigns29:25 The Importance of Delegating Email Marketing33:06 Compliance and Email Marketing: Navigating the Legalities39:27 Book Recommendation42:31 One thing that worksResources mentioned in this episode:Invisible Selling Machine by Ryan DeissConnect with Tanya here: https://www.instagram.com/tbcopywriter42/ https://twitter.com/harpchicwriter https://www.linkedin.com/in/tanyabrody/ https://www.facebook.com/tanyabrodycopywriter http://tanyabrodycopywriter.com https://linktr.ee/emcacademy Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com 

In this episode, Alex Sanfilippo, founder of Podmatch.com, joins me to discuss strategies for leveraging podcasts effectively, especially for law firms seeking to become authoritative resources in their niche.  He talks about the significance of podcasting in marketing strategies, emphasizing consistency, niche targeting, and value addition over pursuing ad revenue or broad listener demographics. Alex also highlights the importance of simple, actionable calls to action and engaging content that establishes a firm's authority. The episode includes insights on monitoring success metrics beyond traditional analytics, making it a must-listen for law firms aiming to optimize their podcasting efforts. Alex gives listeners actionable tips on: 01:19 Exploring the Potential of Law Firm Podcasts 02:11 The Evolution of Podcasting Post-Pandemic 03:04 Understanding Podcast Statistics and Trends 04:56 The Importance of Staying Active and Niche in Podcasting 06:11 Measuring Success in Podcasting Beyond Ad Revenue 10:41 Maximizing Podcast Impact with Authenticity and Simplicity 16:27 Effective Calls to Action in Podcasting 19:26 Unlocking Podcast Potential: Free Resources and Quick Wins 19:55 Creative Lead Magnets: Beyond the Call to Action 20:58 Innovative Engagement: The Power of Quizzes in Marketing 25:20 Establishing Authority and Consistency in Marketing 26:04 The Key to Success: Consistency in Podcasting 26:50 Navigating the Marketing Landscape: Avoiding the Viral Trap 29:54 Continuous Improvement: The Secret Sauce of Successful Marketing 31:58 Book Recommendation 36:42 Tips for getting those impactful interviews 39:00 One thing that works Resources mentioned in this episode: The Practice by Seth Godin Connect with Alex here: https://www.facebook.com/PodMatchOfficial/ https://www.instagram.com/podmatch_com/ https://twitter.com/PodMatch_com https://www.linkedin.com/company/podmatch/ https://www.youtube.com/@PodMatch_com https://www.pinterest.ca/podmatch/ https://www.tiktok.com/@podmatch_com https://podmatch.com/ Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com 

In this episode, Alex Sanfilippo, founder of Podmatch.com, joins me to discuss strategies for leveraging podcasts effectively, especially for law firms seeking to become authoritative resources in their niche. He talks about the significance of podcasting in marketing strategies, emphasizing consistency, niche targeting, and value addition over pursuing ad revenue or broad listener demographics. Alex also highlights the importance of simple, actionable calls to action and engaging content that establishes a firm's authority. The episode includes insights on monitoring success metrics beyond traditional analytics, making it a must-listen for law firms aiming to optimize their podcasting efforts.Alex gives listeners actionable tips on:00:00 Exploring the Potential of Law Firm Podcasts02:11 The Evolution of Podcasting Post-Pandemic03:04 Understanding Podcast Statistics and Trends04:56 The Importance of Staying Active and Niche in Podcasting06:11 Measuring Success in Podcasting Beyond Ad Revenue10:41 Maximizing Podcast Impact with Authenticity and Simplicity16:27 Effective Calls to Action in Podcasting19:26 Unlocking Podcast Potential: Free Resources and Quick Wins19:55 Creative Lead Magnets: Beyond the Call to Action20:58 Innovative Engagement: The Power of Quizzes in Marketing25:20 Establishing Authority and Consistency in Marketing26:04 The Key to Success: Consistency in Podcasting26:50 Navigating the Marketing Landscape: Avoiding the Viral Trap29:54 Continuous Improvement: The Secret Sauce of Successful Marketing31:58 Book Recommendation36:42 Tips for getting those impactful interviews39:00 One thing that worksResources mentioned in this episode:The Practice by Seth GodinConnect with Alex here: https://www.facebook.com/PodMatchOfficial/ https://www.instagram.com/podmatch_com/ https://twitter.com/PodMatch_com https://www.linkedin.com/company/podmatch/ https://www.youtube.com/@PodMatch_com https://www.pinterest.ca/podmatch/ https://www.tiktok.com/@podmatch_com https://podmatch.com/ Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com 

In this episode, Erin Andrea Craske joins me to discuss the critical aspects of branding, emphasizing the common pitfalls businesses face in their branding strategies.She highlights the lack of engaging branding within the legal industry as a prime example of widespread branding issues. Erin stresses the importance of understanding that regardless of the industry, whether B2B or B2C, the target audience consists of humans, and emotional connection is key to effective branding. She argues that many companies fail to convert potential clients into actual clients because they overlook the emotional and psychological factors that influence decision-making. The conversation also covers the significance of targeting specific customer segments and the necessity of imbuing brands with emotional value to differentiate them from competitors. Erin Andrea Craske, an award-winning strategist, boasts a 20-year career, culminating as Global Head of Consumer Brands. With expertise in strategic development, profitability, leadership, and communication, she's an ICF-certified executive transformation coach. Leveraging 16 years of leadership, she empowers conscious business rebels to succeed and create positive impacts.Erin gives listeners actionable tips on: 0:00 Intro 03:29 The core of branding - getting people to make the decision in the way we want them to when it comes down to the right time 05:16 How to move people through the decision process rather than assume action 11:14 The money drain on acquisition/awareness when you're not using a strategy 14:55 Adding the emotional piece into consideration to really speak to clients 18:07 The bottom of the funnel, emotionally 22:33 Taking your overthinking out of the brand and focusing on your potential client/customer 23:45 Lead with the questions you most get from your clients 26:44 Book Review 34:24 One big takeaway Resources mentioned in this episode:The Art of Happiness by The Dalai LamaConnect with Erin here: https://linktr.ee/eacraske https://www.erinandreacraske.com Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com 

In this episode, Erin Andrea Craske joins me to discuss the critical aspects of branding, emphasizing the common pitfalls businesses face in their branding strategies. She highlights the lack of engaging branding within the legal industry as a prime example of widespread branding issues. Erin stresses the importance of understanding that regardless of the industry, whether B2B or B2C, the target audience consists of humans, and emotional connection is key to effective branding.  She argues that many companies fail to convert potential clients into actual clients because they overlook the emotional and psychological factors that influence decision-making. The conversation also covers the significance of targeting specific customer segments and the necessity of imbuing brands with emotional value to differentiate them from competitors.  Erin Andrea Craske, an award-winning strategist, boasts a 20-year career, culminating as Global Head of Consumer Brands. With expertise in strategic development, profitability, leadership, and communication, she's an ICF-certified executive transformation coach. Leveraging 16 years of leadership, she empowers conscious business rebels to succeed and create positive impacts. Erin gives listeners actionable tips on: 0:00 Intro 03:29 The core of branding - getting people to make the decision in the way we want them to when it comes down to the right time 05:16 How to move people through the decision process rather than assume action 11:14 The money drain on acquisition/awareness when you're not using a strategy 14:55 Adding the emotional piece into consideration to really speak to clients 18:07 The bottom of the funnel, emotionally 22:33 Taking your overthinking out of the brand and focusing on your potential client/customer 23:45 Lead with the questions you most get from your clients 26:44 Book Review 34:24 One big takeaway Resources mentioned in this episode: The Art of Happiness by The Dalai Lama Connect with Erin here: https://linktr.ee/eacraske https://www.erinandreacraske.com Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com 

In this episode, Bennett Hein, the founder of Backlinks.ai, discusses the role and impact of backlinks in driving organic traffic, enhancing domain authority, and improving website ranking. He explains the importance of quality over quantity, automating outreach using AI, and the potential pitfalls of pursuing low-quality backlinks. The discussion also highlights tactics like reporter outreach, using platforms like HARO and Featured, as well as the value of legitimately earned backlinks from reputable sources like Forbes and CNN.Bennett Heyn is an experienced entrepreneur and side hustler. He is from Cincinnati and attended Ohio State University. Upon graduation, he joined Adobe in San Francisco and started an SEO agency. Bennett gives listeners actionable tips on: 0:00 Intro 2:48 What domain authorities are 03:42 Example of how your domain authority could go down 05:15 How you damage your domain authority 09:37 Leveraging HARO 14:25 Strategies to get quality backlinks 18:20 Do backlinks matter 20:01 What makes a good backlink 20:29 Should you have backlinks to things with a lower DR than you 21:10 Book Review 22:15 One big takeaway Resources mentioned in this episode:How to Win Friends and Influence People by Dale CarnegieConnect with Bennett here: https://www.instagram.com/bennett.heyn/?hl=en https://www.linkedin.com/in/bennettheyn https://backlinker.ai Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com 

In this episode, Bennett Hein, the founder of Backlinks.ai, discusses the role and impact of backlinks in driving organic traffic, enhancing domain authority, and improving website ranking.  He explains the importance of quality over quantity, automating outreach using AI, and the potential pitfalls of pursuing low-quality backlinks. The discussion also highlights tactics like reporter outreach, using platforms like HARO and Featured, as well as the value of legitimately earned backlinks from reputable sources like Forbes and CNN. Bennett Heyn is an experienced entrepreneur and side hustler. He is from Cincinnati and attended Ohio State University. Upon graduation, he joined Adobe in San Francisco and started an SEO agency.  Bennett gives listeners actionable tips on: 0:00 Intro 2:48 What domain authorities are 03:42 Example of how your domain authority could go down 05:15 How you damage your domain authority 09:37 Leveraging HARO 14:25 Strategies to get quality backlinks 18:20 Do backlinks matter 20:01 What makes a good backlink 20:29 Should you have backlinks to things with a lower DR than you 21:10 Book Review 22:15 One big takeaway Resources mentioned in this episode: How to Win Friends and Influence People by Dale Carnegie Connect with Bennett here: https://www.instagram.com/bennett.heyn/?hl=en https://www.linkedin.com/in/bennettheyn https://backlinker.ai Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com 

In this episode, Dave Sobel shares his insights on the significant impacts of AI technology and provides guidance on choosing IT service providers for law firms. He emphasizes the importance of recognizing AI as a transformative technology but encourages a balanced approach, highlighting the slower pace of actual implementation versus predictions. Dave introduces the concept of 'hard trends' in technology to aid in future planning and stresses the critical role of human oversight in using AI ethically and effectively. Additionally, the conversation covers practical advice on improving law firms' operations through strategic IT partnerships, focusing on measurable business outcomes and security precautions against malware and hacking. Sobel advocates for putting people first, underscoring that investments in human relationships are key to successful technology adoption and business improvement.Dave is the host of the Business of Tech podcast, and owner of MSP Radio. Dave is regarded as a leading expert in the delivery of technology services, with broad experience in both technology and business. He owned and operated an IT Solution Provider and MSP for over a decade, both acquiring other organizations and eventually being acquired. This firm was a winner of multiple awards, including being a finalist for Microsoft's Worldwide Partner of the Year in the Small Business Specialist category. After his MSP experience, he has worked for multiple vendors at such companies as Level Platforms, GFI, LogicNow, and SolarWinds, leading community, event, marketing, and product strategies, as well as several M&A activities.  Dave gives listeners actionable tips on: 00:00 Intro 01:47 Relating the AI technology explosion to iPhone and the top 3 things to remember when something explodes like this 07:09 Now is the time to think about our ethics and how we will use AI 09:24 AI Checkers - Be skeptical, ways we are already using AI that we may not be thinking  13:30 Good content always needs good craftsmanship, using AI to accelerate and assist our work 16:33 What are the big topics the IT technology realm 19:15 Example of an IT Provider can give the best service and implement tools or systems that are tied to revenue 26:31 Are security issues, malware, hacking the first thing that people talk to him about 28:11 I think my website was hacked - why are they doing that to me? 33:01 Is it anyone's fault in particular if your DO get hacked 37:56 Book Review 40:04 Trends he is already looking at for AI 42:53 What's one thing that works Resources mentioned in this episode:Flash Foresight by Daniel BurrusConnect with Dave here: https://www.instagram.com/mspradio/  https://www.linkedin.com/in/davesobel/ https://www.facebook.com/mspradionews/ https://www.youtube.com/mspradio/ https://businessof.tech/  Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com 

In this episode, Dave Sobel shares his insights on the significant impacts of AI technology and provides guidance on choosing IT service providers for law firms. He emphasizes the importance of recognizing AI as a transformative technology but encourages a balanced approach, highlighting the slower pace of actual implementation versus predictions.  Dave introduces the concept of 'hard trends' in technology to aid in future planning and stresses the critical role of human oversight in using AI ethically and effectively. Additionally, the conversation covers practical advice on improving law firms' operations through strategic IT partnerships, focusing on measurable business outcomes and security precautions against malware and hacking. Sobel advocates for putting people first, underscoring that investments in human relationships are key to successful technology adoption and business improvement. Dave is the host of the Business of Tech podcast, and owner of MSP Radio. Dave is regarded as a leading expert in the delivery of technology services, with broad experience in both technology and business. He owned and operated an IT Solution Provider and MSP for over a decade, both acquiring other organizations and eventually being acquired. This firm was a winner of multiple awards, including being a finalist for Microsoft's Worldwide Partner of the Year in the Small Business Specialist category. After his MSP experience, he has worked for multiple vendors at such companies as Level Platforms, GFI, LogicNow, and SolarWinds, leading community, event, marketing, and product strategies, as well as several M&A activities.   Dave gives listeners actionable tips on: 00:00 Intro 01:47 Relating the AI technology explosion to iPhone and the top 3 things to remember when something explodes like this 07:09 Now is the time to think about our ethics and how we will use AI 09:24 AI Checkers - Be skeptical, ways we are already using AI that we may not be thinking  13:30 Good content always needs good craftsmanship, using AI to accelerate and assist our work 16:33 What are the big topics the IT technology realm 19:15 Example of an IT Provider can give the best service and implement tools or systems that are tied to revenue 26:31 Are security issues, malware, hacking the first thing that people talk to him about 28:11 I think my website was hacked - why are they doing that to me? 33:01 Is it anyone's fault in particular if your DO get hacked 37:56 Book Review 40:04 Trends he is already looking at for AI 42:53 What's one thing that works Resources mentioned in this episode: Flash Foresight by Daniel Burrus Connect with Dave here: https://www.instagram.com/mspradio/  https://www.linkedin.com/in/davesobel/ https://www.facebook.com/mspradionews/ https://www.youtube.com/mspradio/ https://businessof.tech/  Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com 

In this episode, Nick Hutchison, founder of BookThinkers, a company dedicated to helping authors promote and market their books, shares his journey and insights on the importance of reading and applying knowledge from books for personal development. Nick, who has recently published his first book 'Rise of the Reader,' discusses the impact of reading habits on personal and professional growth, and the significance of actionable writing for authors and readers alike. Our conversation explores strategies for effective reading and writing, touches on the value of non-fiction books, and delves into the role of books in the life of professionals, particularly lawyers. Tips on overcoming reading barriers, setting SMART goals for reading, and making reading and writing actionable are also discussed, providing valuable takeaways for listeners seeking to leverage books for learning and growth.Nick Hutchison is the visionary force behind BookThinkers, a thriving 7-figure marketing agency bridging authors and readers. In just over 7 years, he has cultivated a platform reaching over 1,000,000 people monthly and hosts the top 2% global podcast, "BookThinkers: Life-Changing Books," featuring interviews with renowned authors like Grant Cardone and Lewis Howes. Nick's platform and services have empowered countless authors to reach millions of readers, driving substantial revenue growth. His services encompass video production, podcast booking, and social media brand building. With a mission to inspire readers to take action, Nick authored "Rise of the Reader," delving into mastering reading habits and applying newfound knowledge to unlock potential.Nick gives listeners actionable tips on: 0:00 Intro 2:19 My favorite book of 2023 03:47 Tracking reading and using GoodReads 5:28 Nick's favorite book of 2023 7:37 How to write in a compelling way for readers to take action on the advice given 9:11 Top examples of actionable books 11:50 SMART goals for each book you read 13:27 Mistakes people make when writing 16:18 The importance of language for concise communication 17:30 Getting a reader to follow through with a specific call to action 23:47 How to get the reading inertia going and good reading habits to adopt 28:34 Extracting book information from nonfiction books to apply to your life 34:53 Book Review 43:57 About Nick's book  Resources mentioned in this episode: The 4-Hour Workweek by Timothy Ferris Get a copy of his book here! Connect with Nick here: https://www.instagram.com/bookthinkers/ https://www.linkedin.com/in/bookthinkers/ http://www.bookthinkers.com Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com 

In this episode, Nick Hutchison, founder of BookThinkers, a company dedicated to helping authors promote and market their books, shares his journey and insights on the importance of reading and applying knowledge from books for personal development.  Nick, who has recently published his first book 'Rise of the Reader,' discusses the impact of reading habits on personal and professional growth, and the significance of actionable writing for authors and readers alike.  Our conversation explores strategies for effective reading and writing, touches on the value of non-fiction books, and delves into the role of books in the life of professionals, particularly lawyers. Tips on overcoming reading barriers, setting SMART goals for reading, and making reading and writing actionable are also discussed, providing valuable takeaways for listeners seeking to leverage books for learning and growth. Nick Hutchison is the visionary force behind BookThinkers, a thriving 7-figure marketing agency bridging authors and readers. In just over 7 years, he has cultivated a platform reaching over 1,000,000 people monthly and hosts the top 2% global podcast, "BookThinkers: Life-Changing Books," featuring interviews with renowned authors like Grant Cardone and Lewis Howes. Nick's platform and services have empowered countless authors to reach millions of readers, driving substantial revenue growth. His services encompass video production, podcast booking, and social media brand building. With a mission to inspire readers to take action, Nick authored "Rise of the Reader," delving into mastering reading habits and applying newfound knowledge to unlock potential. Nick gives listeners actionable tips on: 0:00 Intro 2:19 My favorite book of 2023 03:47 Tracking reading and using GoodReads 5:28 Nick's favorite book of 2023 7:37 How to write in a compelling way for readers to take action on the advice given 9:11 Top examples of actionable books 11:50 SMART goals for each book you read 13:27 Mistakes people make when writing 16:18 The importance of language for concise communication 17:30 Getting a reader to follow through with a specific call to action 23:47 How to get the reading inertia going and good reading habits to adopt 28:34 Extracting book information from nonfiction books to apply to your life 34:53 Book Review 43:57 About Nick's book  Resources mentioned in this episode: The 4-Hour Workweek by Timothy Ferris Get a copy of his book here! Connect with Nick here: https://www.instagram.com/bookthinkers/ https://www.linkedin.com/in/bookthinkers/ http://www.bookthinkers.com Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com