Two Geeks and A Marketing Podcast

Live with Roger and Pascal - Episode 2: Rethinking Social Media, Authority, and Storytelling#MarketingMadeSimple #SpeakersCorner #FilmMarketing #RogerAndPascal #ExpertQandAEver wondered how marketing leaders keep things simple, communicate with impact, and draw inspiration from the world of film? Join Roger Edwards @RogEdwardsTV and Pascal Fintoni @PascalFintoni_on_YouTube for Episode 2 of their live companion show, where they answer your questions and share practical insights in just 30 minutes!In this episode:

The one about brands in saturated markets, why people change and the film, Black Bag - TG124 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:04:12 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:22:22 Content Spotlights ROGER: 5 Strategies to Make Your Brand Unforgettable In a Saturated Market by John Hall at Inc: https://www.inc.com/john-hall/5-strategies-to-make-your-brand-unforgettable-in-a-saturated-market/91172672 PASCAL: 4 Reasons People Change by Dr. John C. Maxwell https://www.youtube.com/shorts/v2j2W_e2UZ8 00:38:57 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:49:20 Marketing Tech and Apps ROGER: It's all about moving away from Adobe – one year on. Davinci Resolve: https://www.blackmagicdesign.com/uk/products/davinciresolve Photopea: https://www.photopea.com/ Audacity: https://www.audacityteam.org/ PASCAL: It's all about better vertical videos Canva https://www.canva.com/templates/?group=social-media new and impressive vertical video templates for reels, stories and LinkedIn messages Etsy https://www.etsy.com/uk/market/video_templates a surprising option but you will be amazed by all the templates carefully crafted by creators out there! 00:58:02 Film Marketing Black Bag (2025) When intelligence agent Kathryn Woodhouse is suspected of betraying the nation, her husband - also a legendary agent - faces the ultimate test of whether to be loyal to his marriage, or his country. Director: Steven Soderbergh Writer: David Koepp Stars: Michael Fassbender, Gustaf Skarsgård, Cate Blanchett, Tom Burke, Marisa Abela, Regé-Jean Page, Naomie Harris Taglines: It takes a spy to hunt a spy. Espionage is deadly. Marriage can be deadlier. A world of espionage. A marriage of spies. We look at why the marketing was almost nonexistent for this film and what we might have doe if we'd been in charge. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a marketing speaker and consultant who's spent his whole career helping his customers keep their marketing simple but effective. He's the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video...

The one about AI Slop, B2B Content Marketing Strategies and the film, Crimson Tide - TG123 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:02:39 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:16:05 Content Spotlights ROGER: AI slop is taking over the internet and I've had enough of it by Becca Caddy, TechRadar: https://www.techradar.com/computing/artificial-intelligence/ai-slop-is-taking-over-the-internet-and-ive-had-enough-of-it PASCAL: B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025 by Stephanie Stahl managing director of Informa Connect's martech group for Content Marketing Institute: https://contentmarketinginstitute.com/articles/b2b-content-marketing-trends-research/ 00:31.20 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:39:03 Marketing Tech and Apps ROGER: It's all about alternatives to PowerPoint particularly for online presentations: Put a Word Cloud in your presentation with Mintimeter: https://www.mentimeter.com/en-US/work/stage-presentations Another interactive alternative: https://slidone.com/ PASCAL: It's all about practising visual storytelling this year Find stunning royalty-free footage and motion graphics: https://www.freepik.com/videos Find the best royalty free videos and footage for your design: https://www.vecteezy.com/free-videos Microsoft have (re)launched their own video editor: https://clipchamp.com/en/ 00:46.22 Film Marketing CRIMSON TIDE (1995) Directed by: Tony Scott and produced by Don Simpson and Jerry Bruckheimer. Written by: Michael Schiffer, Richard P. Henrick Cast: Denzel Washington, Gene Hackman, George Dzundza, Viggo Mortensen, James Gandolfini, Matt Craven Music by: Hans Zimmer (using a blend of orchestra, choir, and synthesizer sounds) Tagline: One man was trained to follow orders... and another had the courage to question them. We look at the film marketing challenges for Crimson Tide – including fending off comparisons to Crimson Tide and Das Boot and from being labelled Top Gun Underwater. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a marketing speaker and consultant who's spent his...

The one about AI Assistants, YouTube Milestones and the film, Pink Floyd The Wall - TG122 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:02:44 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:16:31 Content Spotlights ROGER: One-Minute Time Machine - The Short Film that (probably) helped Rick & Morty win an Emmy: https://youtu.be/CXhnPLMIET0?si=lLCymEPs7ha3dn8i PASCAL: Celebrating Roger's YouTube Channel reaching 10k Subscribers: https://www.youtube.com/@RogEdwardsTV 00:37:05 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:45:29 Marketing Tech and Apps ROGER: It's all about VPN Best VPN Service for 2025: https://www.cnet.com/tech/services-and-software/best-vpn/ PASCAL: It's all about building a team of AI assistants: NotebookLM by Google: https://notebooklm.google/ add your website url and generate an interactive audio summary and critique of your current content strategy and website user experience. Adobe Acrobat AI Assistant https://www.adobe.com/uk/ai/overview.html access one-click generative summaries and ask your document questions to get quick answers linked to sources in the pdf. 00:57:33 Film Marketing Pink Floyd The Wall (1982) Director: Alan Parker Writers: Roger Waters Starring: Bob Geldof, Christine Hargreaves, James Laurenson, Eleanor David, Kevin McKeon, Bob Hoskins Taglines: A confined but troubled rock star descends into madness in the midst of his physical and social isolation from everyone. We look at the marketing of this dark and surreal 1980s musical film. Did confusion over whether this was just a rock concert film rather than a music driven story make it less successful that it should have been? About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a marketing speaker and consultant who's spent his whole career helping his customers keep their marketing simple but effective. He's the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series. Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster. Every week we'll bring you the following segments. In the News. Content Spotlight This Week in History Marketing Tech and Apps Film Marketing Please subscribe and leave comments...

Live with Roger and Pascal - Episode 1: P for Product, Public Speaking and Precious!Welcome to our companion show to Two Geeks and a Marketing Podcast recorded live and streamed on social media networks.We're delighted to present our brand new three segments:04:42 Marketing Made Simple 14:36 Speakers Corner 21:41 Film Marketing RevisitedIn this episode, Roger Edwards and Pascal Fintoni answer the following questions:1️⃣ What happened to the Marketing Mix, and how can marketers collaborate more with product teams?2️⃣ How do you start a career in public speaking, and how can you quickly develop your unique voice?3️⃣ And 20 years on, what are the marketing lessons from Peter Jackson and The Lord of Rings trilogy?Tune in to discover how to reconnect with the Product of the Marketing Mix, the power of passion in becoming a captivating public speaker, and don't miss their marketing masterclass from Middle-earth!Please subscribe and leave comments and suggestions in the usual places. Roger and Pascal--Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA? Pascal Fintoni: https://pascalfintoni.com/ Roger Edwards: https://rogeredwards.co.uk/services/

The one about AI and Trust, The P for Product and Salem's Lot - TG121 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:03:09 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:14:48 Content Spotlights ROGER: Product is the P all marketers should strive to influence by Mark Ritson in Marketing Week: https://www.marketingweek.com/product-marketers-influence/ PASCAL: Customers don't trust AI, and the rift might be hurting business by Kristen Doerer, Editor at Marketing Dive https://www.marketingdive.com/news/customers-dont-trust-ai-hurt-business/727206 00:30:37 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:36:44 Marketing Tech and Apps ROGER: It's all about cameras and drones. DJI Neo Drone. https://store.dji.com/uk/product/dji-neo Insta360 Link 2 Webcam: https://store.insta360.com/product/link-2 PASCAL: It's all about using AI for better FAQs NotebookLM by Google https://notebooklm.google.com/ automatically generates summaries. ChatPDF https://www.chatpdf.com/ practise superior content curation using this AI-powered assistant that can read PDFs and answer your questions in any language. EXTRA: Meta AI https://www.meta.ai/ and check out the full overview at https://ai.meta.com Is this the biggest rival to the popular ChatGPT? 00:45:54 Film Marketing SALEM'S LOT (2024) Directed by: Gary Dauberman (It Part 1 and 2) Written by: Gary Dauberman Cast: Lewis Pullman as Ben Mears, Makenzie Leigh as Susan Norton, Pilou Asbæk as Richard Straker, Alexander Ward as Kurt Barlow and Alfre Woodard as Dr. Cody Music by: Nathan Barr and Lisbeth Scott Tagline: Be Careful What You Invite Inside. Much delayed, this adaptation of Stephen King's famous novel was rush released after a very short marketing campaign. We ask whether the film live up to the reputation of the original 1979 adaptation and what they could have done better in the marketing campaign. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a marketing speaker and consultant who's spent his whole career helping his customers keep their marketing simple but effective. He's the author of Cats, Mats and Marketing Plans and...

The one about why music is getting worse, how to close sales and “Presumed Innocent” - TG120 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:04:45 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:18:52 Content Spotlights ROGER: The Real Reason Why Music Is Getting Worse by Rick Beato: https://youtu.be/1bZ0OSEViyo?si=h30HXCOLLdI0qVIY PASCAL: Closing a Sale: Best Practices for Finalizing Deals by Shopify Team for Shopify Official Blog https://www.shopify.com/blog/closing-a-sale 00:39:21 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:47:36 Marketing Tech and Apps ROGER: It's all about AI for professional speakers: Sound more confident and become powerful public speakers: https://orai.com/ (and check other non-AI alternatives such as Rehearsal Pro and Public Speaking Pal) Or maybe just go along to a meeting of https://www.toastmasters.org/ PASCAL: It's all about superior content curation using AI Chat PDF https://www.chatpdf.com/ the AI-powered assistant that can read PDFs and answer your questions in any language. Pop AI https://www.popai.pro/ a powerful AI tool that allows you to chat with separate documents and convert everything into a presentation Bonus – Still not sure? Try uploading a pdf document to perplexity.ai to practice chatting about reports, news releases, etc. 00:56:29 Film Marketing Presumed Innocent (1990) Director; Alan J. Pakula Writers: Scott Turow, Frank Pierson, Alan J. Pakula Stars: Harrison Ford, Raul Julia, Greta Scacchi, Brian Dennehy, As a lawyer investigates the murder of a colleague, he finds himself more connected to the crime than anyone else. Taglines: Sometimes it's dangerous to presume. Attraction. Desire. Deception. Murder. No one is ever completely innocent. Some people would kill for love. A new TV series version starring Jake Gyllenhaal has just been released in 2024 on Apple TV. We look at the marketing of the original film and the reactions to the TV remake in comparison. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a marketing speaker and consultant who's spent his whole career helping his customers keep their marketing simple but effective. He's the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series. Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with...

The one about MVEs replacing MVPs, AI Test Kitchen and “Flight of the Phoenix” - TG119 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:03:20 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:15:27 Content Spotlights ROGER: Stop Doing These 3 Things on social media, says Gary Vaynerchuk by Jason Feifer in Entrepreneur: https://www.entrepreneur.com/science-technology/stop-doing-these-3-things-on-social-media-says-gary/474702 PASCAL: MVP is Over. You Need to Think About MVE. by Pete Sena for Medium.com https://ehandbook.com/mvp-is-over-you-need-to-think-about-mve-5a87bc7ca2ef 00:32:40 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:40:22 Marketing Tech and Apps ROGER: It's all about in-depth research: R Discovery: https://apps.apple.com/in/app/r-discovery-academic-research/id1508182175 Consensus App: https://consensus.app/ PASCAL: It's all about honing your AI briefing skills AI Test Kitchen by Google https://aitestkitchen.withgoogle.com/ try out the MusicFX and ImageFX online tools to learn how to describe and brief your future AI assistants. Word Hero https://wordhero.co/ an AI-powered writing tool to create high-quality content with ease thanks to templates, forms and ideas for your next content series. 00:50:53 Film Marketing Flight of the Phoenix (2004) Directed by: John Moore (Behind Enemy Lines 2001) Written by: Lukas Heller (1965 Screenplay), Scott Frank, Edward Burns Cast: Dennis Quaid, Giovanni Ribisi, Tyrese Gibson, Miranda Otto, Tony Curran, and Hugh Laurie. Music by: Marco Beltrami Based on the 1964 novel The Flight of the Phoenix, by Elleston Trevor, about a group of people who survive an aircraft crash in a desert and must build a new aircraft out of the old one to escape. Tagline: If They Stand Together, They Stand a...

The one about Expert Public Speaking Tips, Google Conference Highlights and “The Descent” - TG118 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:03:23 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:20:55 Content Spotlights ROGER: 10 Best Public Speaking Hacks That Experts Use by Abby Reinhard on BestLifeOnline: https://bestlifeonline.com/public-speaking-hacks/ PASCAL: Google I/O 2024 Conference – Highlights and Key Takeaways https://io.google/2024/explore/ https://www.youtube.com/watch?v=XEzRZ35urlk 00:41:51 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:47:34 Marketing Tech and Apps ROGER: It's all about video production and AI Insta360 X4: https://petapixel.com/2024/04/16/insta360s-new-flagship-x4-camera-delivers-8k-360-degree-video/ Adobe Premiere Pro AI Features Coming Soon: https://www.digitalcameraworld.com/news/adobes-generative-ai-in-premiere-pro-looks-like-a-total-game-changer-for-video-editing PASCAL: It's all about trying out new AI assistants for content repurposing Snipcast.io https://snipcast.io/ your AI assistant to summarise the content of your favourite podcast episodes NoteGPT.io https://notegpt.io/ your AI assistant for YouTube videos and articles summaries 00:58:15 Film Marketing The DESCENT (2005) Directed by: Neil Marshall Written by: Neil Marshall Cast: Shauna Macdonald, Natalie Mendoza, Alex Reid, Saskia Mulder, MyAnna Buring and lots of monsters. A caving expedition goes horribly wrong, as the explorers become trapped and ultimately pursued by a strange breed of predators. We look at the marketing of this acclaimed British horror movie. Did you know: the posters for the film appeared on the sides of buses during the 2005 London terrorist bombings necessitating a complete rethink of the campaign. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a marketing speaker and consultant who's spent his whole career helping his customers keep their marketing simple but effective. He's the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series. Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you...

The one about B2B vs B2C marketing, Odeon's Search Strategy and “The Day After Tomorrow” - TG117 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:03:05 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:11:56 Content Spotlights ROGER: Is this applicable to B2B marketing? Please stop asking by Mark Ritson in Marketing Week: https://www.marketingweek.com/ritson-applicable-b2b-marketing/ PASCAL: Premier performance: How ODEON revamped its Search strategy for a new era of marketing by Pippa Ward Senior Marketing Manager, U.K. and Ireland at Odeon Cinemas Group for Think With Google: https://www.thinkwithgoogle.com/intl/en-emea/marketing-strategies/search/ai-powered-search-strategy-odeon/ 00:26:54 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:34:13 Marketing Tech and Apps ROGER: It's all about summer travelling... Best flights and hotels – Skyscanner: https://www.skyscanner.net/mobile.html Best Newcomer – Couch Surfer: https://about.couchsurfing.com/about/mobile/ PASCAL: It's all about updates from our favourite platforms: Zoom Workplace: Zoom has updated and upgraded the user interface for paid accounts, excited about the Wallpaper customisation https://zoom.us/download Captivate.fm: our podcast hosting platform has launched a YouTube video embed on Captivate Sites and Captivate Podcast Player https://help.captivate.fm/en/articles/3045914-captivate-feature-releases-changelog 00:43:37 Film Marketing THE DAY AFTER TOMORROW (2004) Director: Roland Emmerich Writers: Roland Emmerich, Jeffrey Nachmanoff Starring: Dennis Quaid, Jake Gyllenhaal, Sela Ward, Emmy Rossum, and Ian Holm Music by: Harald...

The one about ageism in marketing, Adobe pluses and minuses and “An Officer and a Gentleman” - TG116 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:03:28 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:18:21 Content Spotlights ROGER: How to Structure a Speech or Presentation by Nick Morgan, Public Words: https://publicwords.com/2024/03/29/how-to-structure-a-speech-or-presentation/ PASCAL: I was an old agency dog, but I learned new tricks by Jon Ashwell, Creative Director at George P. Johnson for The Drum: https://www.thedrum.com/opinion/2024/04/02/i-was-old-agency-dog-i-learned-new-tricks 00:33:16 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:41:11 Marketing Tech and Apps ROGER: It's all about quitting Adobe Creative Cloud: Replace PhotoShop - Photopea: https://www.photopea.com/ Replace Audition - Audacity: https://www.audacityteam.org/ Premiere Pro and After Effects - Davinci Resolve: https://www.blackmagicdesign.com/products/davinciresolve PASCAL: It's all about new and free products from Adobe:Adobe free social media scheduler https://new.express.adobe.com/schedule Adobe free podcast recording and editing solution https://podcast.adobe.com/studio 00:53:50 Film Marketing AN OFFICE AND A GENTLEMAN (1982) Director: Taylor Hackford Writer(s): Douglas Day Stewart Starring: Richard Gere, Debra Winger, David Keith, Lisa Blount , Louis Gossett Jr Tagline: It will lift you up where you belong. His struggle...Her love...The fight for their future. Life gave him nothing, except the courage to win...and a woman to love. We look back at the marketing of one of the most successful movies of the early 80s, despite fierce competition from many fictional films released that year. Were audiences ready for a truly uplifting non-fiction story? And what about that ending?About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a marketing speaker and consultant who's spent his whole career helping his customers keep their marketing simple but effective. He's the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series. Pascal is a digital marketing veteran, he is a...

The one about naked audiences, YouTube changes and the film ‘Hidden Figures' - TG11500:00:00 IntroductionHere are your hosts, Roger and Pascal.00:02:32 In the NewsA selection of announcements and news releases from the world of marketing and technology that caught our attention.00:14:17 Content SpotlightsROGER: Confidence-building Peachaus spot puts audience in their undies by Amy Houston in The Drum: https://www.thedrum.com/news/2024/03/06/ad-the-day-confidence-building-peachaus-spot-puts-audience-their-undiesPASCAL: YouTube CEO Announces The Biggest YouTube Changes by Judah Lee for TubeBuddy: https://www.youtube.com/watch?v=pyGCilKAW6U00:29:18 This Week in HistoryOur selection of historical events and anniversaries from the world of science, technology and popular culture.00:36:07 Marketing Tech and AppsROGER: It's all about apps I'd forgotten about: Click To Tweet: https://clicktotweet.com/ Find out what people think of your brand: https://brand24.com/PASCAL: It's all about new(ish) video editing apps: LightCut: https://www.dji.com/uk/downloads/djiapp/lightcut the perfect video editing app for very busy content creators and marketers Invideo: https://invideo.io/ to start experimenting and improving your skills with AI-powered video editing platforms00:44:46 Film MarketingHIDDEN FIGURES (2016)Director: Theodore MelfiWriters: Theodore Melfi and Allison SchroederStarring: Taraji P. Henson, Octavia Spencer, Janelle Monáe, Kevin Costner, Kirsten Dunst, Jim Parsons, Mahershala Ali, Aldis Hodge, and Glen Powell.Music by: Hans Zimmer + tracks by Pharel WilliamsTagline: Meet The Women You Don't Know, Behind the Story You Do.We talk about the marketing of Hidden Figures and why so few people outside the USA have heard of the film, including Roger himself!About Two Geeks and A Marketing PodcastHosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.Roger is a marketing speaker and consultant who's spent his whole career helping his customers keep their marketing simple but effective. He's the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster.Every week we'll bring you the following segments.· In the News.· Content Spotlight· This Week in History· Marketing Tech and Apps· Film MarketingPlease subscribe and leave comments and suggestions in the usual places. Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKAPascal Fintoni: https://pascalfintoni.com/ Roger Edwards:

The one about landing speaking engagements, AI Workshops and the film ‘Southern Comfort' - TG114 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:03:38 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:15:58 Content Spotlights ROGER: 5 Steps to Landing Public Speaking Engagements by Ashely Stahl in Forbes: https://www.forbes.com/sites/ashleystahl/2024/02/06/5-steps-to-landing-public-speaking-engagements/?sh=392cc25a5a02 PASCAL: My First ‘AI and Digital Marketing' Masterclass by Pascal Fintoni A recap and reflections on designing and delivering a practical masterclass on how marketers can use AI strategically. 00:38:35 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:48:02 Marketing Tech and Apps ROGER: It's all about giving a speech. Don't go too fast or too slow: https://apps.apple.com/us/app/metronome-tap-tempo-rhythm/id559798172 Stick to time: https://apps.apple.com/us/app/toastmaster-timer/id837916943 PASCAL: It's all about creating content with more depth and authority. Research the current findings and observations from research papers: https://consensus.app/search/ Google Trends Supercharged! Get in early on trends that show strong signs of long-term growth: https://meetglimpse.com 00:56:02 Film Marketing Southern Comfort (1981) Director: Walter Hill Writers: Michael Kane, Walter Hill, David Giler Stars: Keith Carradine, Powers Boothe, Fred Ward and supporting cast Music by: Ry Cooder Tagline: It's the land of hospitality... unless you don't belong there. Is it a war film? Is it an allegory of Vietnam? Is it a horror movie? We look at the marketing for Southern Comfort and ask whether it could have been more successful in a year dominated by many blockbusters. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a marketing speaker and consultant who's spent his whole career helping his customers keep their marketing simple but effective. He's the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series. Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster. Every week we'll bring you the following segments. In the News. Content...

The one about Apple Vision Pro, Perfect Podcast Scripts and the film ‘Thelma & Louise' - TG113 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:02:37 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:12:10 Content Spotlights ROGER: Apple Vision Pro Review: Tomorrow's Ideas... Today's Tech – YouTube video by Marques Brownlee https://youtu.be/86Gy035z_KA?si=g6i-HzqWlHKLppF0 PASCAL: How to Write the Perfect Podcast Script (plus Examples & Templates) by Ben Dodd for Captivate.fm: https://www.captivate.fm/learn-podcasting/record/write-perfect-podcast-script-plus-examples-templates 00:29:47 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:37:30 Marketing Tech and Apps ROGER: It's all about Dictation Software and I'm not allowed to choose Apple Windows Speech Recognition: https://zapier.com/blog/best-text-dictation-software/#windowsspeech Dragon by Nuance: https://www.nuance.com/dragon.html PASCAL: It's all about recent updated from Google/Alphabet YouTube: livestreaming using your phone in portrait mode will be featured in YouTube Shorts tabs: https://www.youtube.com/watch?v=vEldXEcAbE0 Bard: the AI-powered virtual assistant is now ‘Gemini' with better and new features https://blog.google/products/gemini/bard-gemini-advanced-app/ 00:45:46 Film Marketing THELMA & LOUISE (1991) Director: Ridley ScottWriter: Callie Khouri Stars: Susan Sarandon (Louise), Geena Davis (Thelma), Harvey Keitel, Brad Pitt, supporting cast includes Michael Madsen, Christopher McDonald, and Stephen Tobolowsky :-) Music by: Hans Zimmer Tagline: Somebody said get a life... so they did! We look at the movie that redefined “The Road Trip”. A difficult movie to promote but the producers created a unique real life road trio featuring the movie car driving across the USA. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a marketing speaker and consultant who's spent his whole career helping his customers keep their marketing simple but effective. He's the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG...

The one about Mr Bates vs the Post Office, Screenwriting Maxims and Where Eagles Dare - TG112 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:04:07 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:13:00 Content Spotlights ROGER: An Exhaustive List of Screenwriting Maxims and Their Definitions by Jason Hellerman in No Film School: https://nofilmschool.com/screenwriting-maxims PASCAL: Mr Bates vs The Post Office – ITV drama series. The power of storytelling and how to connect with your audience: https://www.itv.com/watch/mr-bates-vs-the-post-office/10a0469/10a0469a0001 00:29:51 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:39:11 Marketing Tech and Apps ROGER: It's all about animated drawing video makers: Doodly: https://www.voomly.com/doodly Video Scribe: https://www.videoscribe.co/en/ PASCAL: It's all about creating content briefs Content Outline Generator https://www.seoreviewtools.com/content-outline-generator/ generate new ideas by breaking down the content for your subject into subtopics and headings AI Image Generator https://deepai.org/machine-learning-model/text2img generate images for your next storyboard, from video case studies to blog page layout 00:51:18 Film Marketing Where Eagles Dare (1968) Director: Brian G. HuttonWriter: Alistair MacLeanStars: Richard Burton, Clint Eastwood, Mary Ure, Robert Beattie, Ingrid Pitt, Anton DiffringMusic by: Ron Goodwin They dare to climb a terrifying new peak in suspense... all the way up to hell! Regarded as one of the best war films of all time, Where Eagles Dare is an action adventure, men on a mission, and espionage thriller with multiple plot twists, agents and double-agents. We look at the marketing and the legacy. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a marketing speaker and consultant who's spent his whole career helping his customers keep their marketing simple but effective. He's the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series. Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster. Every week we'll bring you the following segments. In the...

The One where we review the Best Bits Of 2023 – Christmas Special - TG111 00:00:00 Introduction Here are your hosts, Roger and Pascal. This week we pick our top 3 from each segment of the show from 2023 and then pick our winners. That's over 140 marketing news items, over 35 content spotlights, more than 70 marketing tech and apps, 70+ historical events and anniversaries, an additional 17 film marketing campaigns reviewed, and let's not forget one of the highlights of the year episode 100 with talent manager Kate Edwards 00:06:11 In the News 3 news items each. Which will be the winning news? 00:16:56 Content Spotlights ROGER'S TOP 3 CONTENT SPOTLIGHTS OF 2023 Revolutionizing Flight! The Amazing Potential of the CFM RISE Engine – Mentour Pilot on YouTube: https://youtu.be/ojVNOj-q3SQ Why Learning to Write Well Is Still Important in the Age of AI by Jessica Stillman, Inc.com: https://www.inc.com/jessica-stillman/why-learning-to-write-well-is-still-important-in-age-of-ai.html Retracking of the Nemesis Rollercoaster at Alton Towers: https://youtu.be/boNPBJDAV-g and https://youtu.be/boNPBJDAV-g and https://youtu.be/wV7qOqYnVuY and finally: https://youtu.be/EjSzQhcq9Hw PASCAL'S TOP 3 CONTENT SPOTLIGHTS OF 2023 The One-Page Report You Should Always Have On Hand by David Finkel for Inc.com: https://www.inc.com/david-finkel/the-one-page-report-you-should-always-have-on-hand.html The Art of the Opening Scene – How to Start a Movie 6 Different Ways by Studio Binder, Robert Kiraz, Simona Clapan and team: https://youtu.be/Jw_ysaoVlt4 How as Marketing Changed over the Past Half-Century? An interview with Philip Kotler and Alexander Chernev co-authors of the 16th edition of the book ‘Marketing Management': https://insight.kellogg.northwestern.edu/article/how-has-marketing-changed-over-the-past-half-century 00:29:37 This Week in History We share our top 3 historical events and then choose the winners. 00:37:04 Marketing Tech and Apps ROGER'S TOP 3 MARKETING TECH & APPS OF 2023 BeatEdit detects the beats in your music and generates markers for them in your Premiere Pro timeline: https://aescripts.com/beatedit-for-premiere-pro/ DJI Osmo Pocket 3:

The one about Amsterdam International Documentary Film Festival and the Big Marketing Meet Up Belfast Conference – TG110 In this special episode, Roger and Pascal talk about the lessons they learned at two major events: The International Documentary Film Festival, Amsterdam The Big Marketing Meet Up Conference, Belfast We also share some thoughts on the cities of Belfast and Amsterdam. Lessons from Amsterdam Pascal shares his experience navigating business meetings with sales agents and distributors in Amsterdam. Key Take-aways from 3 expert presentations: 'How to Work with A Publicist', 'How to Market your Film' and 'The Future of Distribution' Marketing strategies, tactics and mindsets from the film industry that will work in other sectors, from audience profiling to press kits and more. What are audiences looking for nowadays, and what is the main difference between streaming and theatrical releases for paying customers? Lessons from Belfast What it's like to be a closing keynote speaker and waiting until the end of the day. How Ciaran McKeon made a spook Heineken Advert that went mega viral. The surprise appearance of Seth Godin at the conference and his simple marketing wisdom. The intimate after hours book club round table where Roger talked about Cats, Mats and Marketing Plans. A wonderful session of discussion with highly engaged people. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a marketing speaker and consultant who's spent his whole career helping his customers keep their marketing simple but effective. He's the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series. Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster. Every week we'll bring you the following segments. In the News. Content Spotlight This Week in History Marketing Tech and Apps Film Marketing Please subscribe and leave comments and suggestions in the usual places. Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA? Pascal Fintoni: https://pascalfintoni.com/ Roger Edwards: https://rogeredwards.co.uk/services/Film Marketing Please subscribe and leave comments and suggestions in the usual places. Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA? Pascal Fintoni: https://pascalfintoni.com/ Roger Edwards:

The one about Silent Doritos Chips, Halloween Blog Posts, YouTube growth and Killers of the Flower Moon - TG109 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:02:30 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:13:12 Content Spotlights ROGER: Using AI, Doritos takes the crunch out of gaming with new ‘silent' chip by Webb Wright in The Drum: https://www.thedrum.com/news/2023/11/01/using-ai-doritos-takes-the-crunch-out-gaming-with-new-silent-chip PASCAL: The Halloween Blog Post series by Natalie Eminae and team at OCOCO Media: https://www.ococomedia.co.uk/post/trick-or-treat-scarily-good-marketing-tips 00:24:35 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:31:33 Marketing Tech and Apps ROGER: It's all about YouTube growth – TubeBuddy or VidIQ? VidIQ: https://app.vidiq.com/channels/63b584a2-ed1b-4176-b458-dcaafc39e388/dashboard TubeBuddy: https://www.tubebuddy.com/ PASCAL: It's all about converting long form videos AI video tool that repurposes long talking videos into shorts in one click: https://www.opus.pro/ UK based start-up with a fantastic product and offer to convert long form interviews into vertical bite-sized content: https://choppity.com/ Bonus: Zoom AI Meeting Summary – make sure to update to the latest version of Zoom.us https://support.zoom.us/hc/en-us/articles/14423152801933-Using-Meeting-Summary-with-AI-Companion 00:40:24 Film Marketing KILLERS OF THE FLOWER MOON (2023) Director: Martin Scorsese Writers: Martin Scorsese with Eric Roth Starring: Leonardo DiCaprio, Robert De Niro and Lily Gladstone lead an ensemble cast, that also includes Jesse Plemons, Tantoo

The one about marketing being 85% of success, faster writing, DJI Pocket 3 video camera, and the film Paths of Glory - TG108 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:05:02 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:17:52 Content Spotlights ROGER: HOW TO WRITE FASTER: 12 STEPS TO PRODUCE 3,000+ WORDS A DAY by Ahmed Lhodi on Niche Pursuits: https://www.nichepursuits.com/how-to-write-faster/ PASCAL: Marketing Is 85% of Success – Dr. Jordan B Peterson interviewed by Nicole Arbour https://youtu.be/qGgEF-SlSEU?si=wYMVRYqnTk2cWr_k&t=1314 00:36:51 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:43:33 Marketing Tech and Apps ROGER: It's all about video again Blackmagic Camera App: https://www.blackmagicdesign.com/products/blackmagiccamera DJI Osmo Pocket 3: https://store.dji.com/uk PASCAL: It's all about getting more value from your content Headliner have launched a free transcription service called Eddy alongside their audiogram and video tool (you can also upgrade to edit your podcast like a word document): https://eddy.headliner.app/dashboard Convert your articles or presentations into online slideshows and embed them onto your website: https://www.slideshare.net/ 00:56:06 Film Marketing Paths of Glory (1957) Director: Stanley Kubrick Writers: Stanley Kubrick, Calder Willingham, Jim Thompson Stars: Kirk Douglas, Ralph Meeker, Adolphe Menjou, George Macready, Timothy Carey Taglines: Never has the screen thrust so deeply into the guts of war! The most explosive motion picture in 25 years! We review this epic but controversial film which was banned in many countries despite depicting the true picture of corruption in the French military during WWI. The producers knew they were courting controversy but pressed on regardless, giving us one of the finest, if not the grimmest, anti-war films ever made. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a marketing speaker and consultant who's spent his whole career helping his customers keep their marketing simple but effective. He's the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series. Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online...

The one about U2 at the Las Vegas Sphere, Lego Insiders and the film Jurassic Park - TG107 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:57 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:14:16 Content Spotlights ROGER: New level of concert/show experiences. U2 at The Sphere in Las Vegas https://youtu.be/FlTLOYV9QZM?si=xsPB5er709nUQWSt PASCAL: ‘After 91 Years, Lego Rolled Out Something Its Most Loyal Fans Can Appreciate. It's A Stroke Of Genius' by Jason Aten, tech columnist at Inc.com: https://www.inc.com/jason-aten/after-91-years-lego-rolled-out-something-its-most-loyal-fans-can-appreciate-its-a-stroke-of-genius.html 00:29:10 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:36:38 Marketing Tech and Apps ROGER: It's all about YouTube video promotion: Veefly: https://veefly.com/dashboard/video-list HeadlineStudio AI Title Writer: https://coschedule.com/ai-youtube-title-generator PASCAL: It's all about improving your website accessibility score Contrast Checker: https://webaim.org/resources/contrastchecker/ check the contrast and legibility of your copy against the background colour of your webpages Alt Text for Images: https://ahrefs.com/writing-tools/img-alt-text-generator a great AI-powered digital assistant to help you create descriptive alt text for your images 00:46:15 Film Marketing Jurassic Park (1993) Director: Steven Spielberg Writers: Michael Crichton and David Koepp Starring: Richard Attenborough (Dr. John Hammond), Sam Neill (Dr. Alan Grant), Laura Dern (Dr. Ellie Sattler), Jeff Goldblum (Dr. Ian Malcolm), Joseph Mazzello (Tim Murphy), Ariana Richards (Lex Murphy), Robert Peck, Samuel L. Jackson, Wayne Knight, Music: John Williams Strapline: An Adventure 65 million Years in the Making. We look at the marketing of the film, but also how the marketing of the park within the film itself reveals lessons all marketers can learn from. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a marketing speaker and consultant who's spent his whole career helping his customers keep their marketing simple but effective. He's the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video...

Bonus Episode: The one about The Best Of ‘In The News' Part 1 – January to June 2023 with Roger Edwards and Pascal Fintoni.#marketingnews #marketingideas #marketingtips #videomagazine

The one about Natalie Dormer's Oxford Q&A, Remote Work Tools and the film Gladiator - TG106 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:04:32 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:17:03 Content Spotlights ROGER: Natalie Dormer: Game of Thrones Actress | Full Q&A | Oxford Union – VIDEO: https://youtu.be/seTdAZhgAZA?si=jDDJlZMUE7TfLnhH PASCAL: 5 Remote Work Tools to Support Company Culture by Beverly Sherratt and Jo Cameron at Launchpad Associates https://www.launchpadassociates.co.uk/company-culture-remote/ 00:33:31 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:38:07 Marketing Tech and Apps ROGER: It's all about retrieving deleted files: Wondershare Recoverit: https://recoverit.wondershare.net/ Stellar Data Recovery Professional: https://www.stellarinfo.com/ PASCAL: It's all about media assets and ideas for your next project: Production Crate https://www.productioncrate.com/ free and chargeable copyright-free music, visual effects, graphics and more! Graphic Ghost https://www.graphicghost.com/ download free and premium illustrations, vectors, logos, icons, wordpress themes, fonts, mockups, etc. 00:47:27 Film Marketing Gladiator (2000) Director: Ridley Scott Writers: David Franzoni, John Logan , William Nicholson Stars: Russell Crowe, Joaquin Phoenix, Connie Nielsen, Oliver Reed Music by Hans Zimmer A former Roman General sets out to exact vengeance against the corrupt emperor who murdered his family and sent him into slavery We look at the trailer, posters, TV spots and the early “flash” based website which were part of the marketing campaign for one of the best historical action movies of all time. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a marketing speaker and consultant who's spent his whole career helping his customers keep their marketing simple but effective. He's the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series. Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster. Every week we'll bring you the following segments. In the...

The one about Social Media ROI, RogVLOG creative process, Blackpool Pleasure Beach and the film Pitch Black - TG105 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:02:06 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:15:34 Content Spotlights ROGER: Ask Buffer: How Many Social Media Platforms Should a Small Business Be Active On? By Kirsti Lang, Buffer: https://buffer.com/resources/how-many-social-media-platforms-business/ PASCAL: A special look at Roger's RogVLOG videos and his creative process: Why do TRAINS stop at STOW? What makes it a must-see village on the Scottish Borders Railway: https://youtu.be/yaU-FR8kC5Y and Great Travel Battle - Car vs Trains - we RACE from Edinburgh to the Lakes: https://youtu.be/U2Gn2kdveEw 00:35:24 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:44:23 Marketing Tech and Apps  ROGER: EmbodyMe's Xpression Chat: https://www.creativebloq.com/news/xpression-chat-ai MuseList: https://www.producthunt.com/posts/muselist-vintage-cassette-playlist-app PASCAL: It's all about AI-powered suggestions for your long form content: https://tome.app/ for visual expression to help you explore new ideas and instantly generate new content https://www.perplexity.ai/ your digital assistant to suggest how to structure an article or an interview 00:51:42 Film Marketing PITCH BLACK (2000) Director: David Twohy Writers: David Twohy and brothers Ken and Jim Wheat Starring: Vin Diesel (Strays 1997, Saving Private Ryan 1998, The Iron Giant 1999) Radha Mitchell, Cole Hauser, Keith David, Rhiana Griffith, and ensemble cast. Music: Graeme Revell We look at how the director insisted on building one of the first websites to promote this film alongside the usual posters and trailers. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a marketing speaker and consultant who's spent his whole career helping his customers keep their marketing simple but effective. He's the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series. Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better...

The one about why YouTube channels fail, Kotler's marketing masterpiece and the film Heat - TG104 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:03:45 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:15:54 Content Spotlights ROGER: 9 Common Reasons Why New YouTube Channels Fail BY Jose Luansing JR in MakeUseOf: https://www.makeuseof.com/reasons-new-youtube-channels-fail/ PASCAL: How Has Marketing Changed over the Past Half-Century? An interview with Philip Kotler and Alexander Chernev co-authors of the 16th edition of the book ‘Marketing Management': https://insight.kellogg.northwestern.edu/article/how-has-marketing-changed-over-the-past-half-century 00:37:13 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:44:28 Marketing Tech and Apps  ROGER: It's all about AI video and picture editing: OpusClip – chops talking heads videos into TikTok/Reels/Shorts: https://clip.opus.pro/dashboard Adobe Firefly – us Generative AI to edit photos. Add and subtract images. And the secret “glass painting video trick”: https://www.adobe.com/sensei/generative-ai/firefly.html PASCAL: It's all about fast and impactful video editing Quik by GoPro https://gopro.com/en/us/shop/quik-app-video-photo-editor new templates and music tracks for this fantastic AI video marketing assistant Vimeo Video Editor https://vimeo.com/video-editor this is a simple video editing tool with a helpful range of templates and AI-powered add ons. 00:56:33 Film Marketing HEAT (1995) A group of high-end professional thieves start to feel the heat from the LAPD when they unknowingly leave a clue at their latest heist. Director: Michael Mann – famous for Miami Vice and Manhunter Writer: Michael Mann Stars: Al Pacino, Robert De Niro, Val Kilmer, Jon Voight, Tom Sizemore, Diane Venora, Ashley Judd Music by: Elliot Goldenthal We look at the fascinating story about how 'Heat' developed from an original script by Mann which he first truncated to make a TV movie called 'LA Takedown' and then reinstated the full script for the eventual filming of 'Heat'. It's famous for a 10-minute gun battle and a café confrontation between Al Pacino and Robert De Niro. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a marketing speaker and consultant who's...

The one about Goodbye Twitter, Hello X, Pret A Manger price increases and the film Oppenheimer - TG103 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:02:32 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:16:27 Content Spotlights ROGER: Pret A Manger credits subscription service for its return to profit by Naimh Carroll in Marketing Week: https://www.marketingweek.com/pret-a-manger-credits-subscription-service-for-its-return-to-profit/ also https://www.marketingweek.com/pret-marketing-campaign-2022/ PASCAL: A LinkedIn post with a video message from Rand Fishkin about the impact of AI-powered search on search engine optimisation: https://www.linkedin.com/posts/randfishkin_if-i-had-to-guess-what-marketers-will-be-activity-7086801513712345088-CbDA 00:28:50 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:35:47 Marketing Tech and Apps  ROGER: It's all about K Apps KineMaster: https://kinemaster.com/ WEBTOON: https://www.webtoons.com/en/ Weverse: https://weverse.io/ PASCAL: It's all about reconnecting with long form content The Customer Avatar templates from Hubspot can give you a great headstart https://offers.hubspot.com/customer-profile-templates Do a Google Search and collate the options from the ‘People Also Ask' and ‘Related Searches' panels – Use the information to structure your next articles 00:46:26 Film Marketing OPPENHEIMER (2023) Director: Christopher Nolan Writer: Christopher Nolan Starring: Cillian Murphy stars as Oppenheimer, with Emily Blunt as Oppenheimer's wife Katherine "Kitty" Oppenheimer, Matt Damon as General Leslie Groves, director of the Manhattan Project, and Robert Downey Jr. as Lewis Strauss, a senior member of the United States Atomic Energy Commission. The ensemble supporting cast includes Florence Pugh, Josh Hartnett, Casey Affleck, Rami Malek and Kenneth Branagh. Music: Ludwig Göransson composed the score for the film, after doing so for Nolan's previous film, Tenet.We look at the posters, trailers and the website in advance of the release of Oppenheimer. The studio has also released many featurettes almost like advance Blu-Ray extras to discourage people from waiting for the physical and digital media releases. About Two Geeks and A Marketing...

The one about Deep Fake AI, Marketing by Numbers, Threads App and Casino Royale - TG102 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:03:43 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:17:43 Content Spotlights ROGER: Terrifying Ad Warns Parents Against Sharing Photos of Their Kids Online by Pesala Bandara: https://petapixel.com/2023/07/13/terrifying-ad-warns-parents-against-sharing-photos-of-their-kids-online/ PASCAL: Marketing in 2023: H1 by the numbers – by Sara Karlovitch Associate Editor and Jasmine Ye Han News Graphics Developer: https://www.marketingdive.com/news/marketing-data-2023/653372/ 00:32:00 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:39:48 Marketing Tech and Apps  ROGER: It's all about AI and social media Threads Ap: https://apps.apple.com/us/app/threads-an-instagram-app/id6446901002 Midjourney AI pictures: https://midjourney-app.com/ PASCAL: It's all about approaching AI tools the right way Flow GPT https://flowgpt.com/ a library of AI prompts, to be used wisely and sparingly to create your own library of instructions for your digital assistants LogicBalls https://logicballs.com/ discover a variety of free AI-powered apps and tools that can unlock your creative potential 00:52:48 Film Marketing Casino Royale (2006) Director: Martin Campbell Writers: Neal Purvis, Robert Wade, Paul Haggis Stars: Daniel Craig, Eva Green, Judi Dench, Mads Mikkelsen Synopsis: After earning 00 status and a licence to kill, secret agent James Bond sets out on his first mission as 007. Bond must defeat a private banker funding terrorists in a high-stakes game of poker at Casino Royale, Montenegro. We look at the marketing of this reboot of the James Bond franchise. Massive changes in style and cinematography, and a much more rugged and physical approach to storytelling. There are product placement campaigns going on from film sponsors but is the campaign strong enough to support the reboot? About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a marketing speaker and consultant who's spent his whole career helping his customers keep their marketing simple but effective. He's the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series. Pascal is a...

The one about Web3, Long Takes in Movies, Insta360 Cameras and the film “No Way Out” - TG101 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:03:03 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:14:12 Content Spotlights ROGER: The 25 Greatest Long Takes in Movies of All Time by Andres Gonzalez: https://movieweb.com/greatest-long-takes-in-movies-of-all-time/ PASCAL: What is Web3 and how could it change the internet? by Adrian Ma Assistant Professor, Journalism, Toronto Metropolitan University for World Economic Forum: https://www.weforum.org/agenda/2023/03/what-is-web3-and-how-could-it-change-the-internet/ 00:29:56 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:38:27 Marketing Tech and Apps  ROGER: It's all about true innovation in action cameras Insta360 X3 – Full 360 filming: https://store.insta360.com/product/x3 Insta360 Go – Action Camera with an amazing twist: https://store.insta360.com/product/go-3 PASCAL: It's all about getting your business on the map Apple Business Connect https://businessconnect.apple.com/ take control of how future customers see you across Apple Maps, Messages, Wallet and other apps. Bing Places https://www.bingplaces.com/ get found when customers search from their computer, tablet or mobile phone And don't forget Facebook Places https://www.facebook.com/places/ 00:49:44 Film Marketing NO WAY OUT (1987) Directors: Roger Donaldson Writers: Kenneth Fearing (novel), Robert Garland (screenplay) Music by: Maurice Jarre Starring: Kevin Costner (Tom Farrell), Gene Hackman (David Brice), Sean Young (Susan Atwell), Will Patton (Scott Pritchard), alongside an extensive cast Strapline(s): Is it a crime of passion, or an act of treason? We look at the marketing for this edge of the seat political thriller, including a look at the Lobby Cards and the Photography. And we ask how different things could have turned out had they marketed this as an erotic thriller. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a...

Film Marketing Special with Kate Edwards Talent Manager - TG100To celebrate episode 100 and 3 years of podcasting, Roger Edwards and Pascal Fintoni are joined by Kate Edwards the owner of Grand View Management from her office in Venice, Los Angeles, California.This is a fascinating and often poignant conversation about the relationship between managers and their clients, the incredible power of storytelling, the work of actors and actresses and their enduring legacy.00:00:00 Introduction - Here are your hosts, Roger and Pascal 00:02:33 Let's go to Los Angeles and meet our special guest Kate Edwards00:03:32 A week in the life of Kate Edwards00:06:20 The difference between a manager and an agent?00:17:46 What made you decide to become a talent manager?A fascinating look back at Kate Edwards' journey and how her interest in acting led to a chance encounter with John Travolta's manager who introduced Kate to film production. And the rest, as they say, is history!00:25:50 How do you decide on who you will look after as a manager?Another insight into the world of talent management, from being approached directly to spotting opportunities and taking the initiative.00:30:25 Being on the set of Dirty Dancing and other stories00:32:53 How Kate Edwards got involved with the Patrick Swayze and John Travolta documentaries00:36:35 Memories from the movie 'Ghost' starring Patrick Swayze, Demi Moore, Whoopi Goldberg00:42:00 Let's talk about film marketing: premieres, photo shoots, press tours, screenings, and more00:45:47 Spotlight on: Will Patton and sustaining a career over several decades00:48:26 Film projects to watch out for00:50:38 The Film Marketing Fun Quiz!If you could have a Zoom call with a film director (past or present) who would it be? If you could remake a classic, which film would it be? What is your go-to movie when you need cheering up? What is the first movie you saw on the big screen? And the last?Which band or artist would you invite to play for you and your friends at your birthday party?00:55:56 Final words and farewellAbout Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series. Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series. Please subscribe and leave comments and suggestions in the usual places. Listen to the podcast: https://two-geeks-marketing-podcast.captivate.fm/Pascal Fintoni: https://pascalfintoni.com/ Roger Edwards: https://rogeredwards.co.uk/services/

AI and British Telecom, Google Search and Arnold Schwarzenegger's Podcast - AI Bonus Episode 99bIn this bonus episode Roger and Pascal talk about the following AI news topics:BT to cut 55,000 jobs with up to a fifth replaced by AI: https://www.bbc.com/news/business-65631168In early May 2023, the future Google AI-powered search experience was demonstrated during the annual Google I/O conference in Mountain View, California: https://www.youtube.com/watch?v=dVsiusLQy5Q Arnold Schwarzenegger is now taking his fitness crusade to the next level and using artificial intelligence for his new podcast Arnold's Pump Club-800: https://www.essentiallysports.com/us-sports-news-bodybuilding-news-know-how-to-handle-it-if-it-turns-on-us-despite-using-ai-millionaire-arnold-schwarzenegger-has-full-command-over-his-new-machine/About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series. Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series. Every week we'll bring you the following segments. In the News. Content Spotlight Marketing Tech and Apps This Week in History Creator Shout Outs Film Marketing Please subscribe and leave comments and suggestions in the usual places. Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA? Pascal Fintoni: https://pascalfintoni.com/ Roger Edwards: https://rogeredwards.co.uk/services/

The one about Nemesis Rollercoaster Refurb, AI Generated Content and the film, Tremors - TG99 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:03:07 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:12:50 Content Spotlights ROGER: Retracking of the Nemesis Rollercoaster at Alton Towers: https://youtu.be/boNPBJDAV-g and https://youtu.be/boNPBJDAV-g and https://youtu.be/wV7qOqYnVuY and finally: https://youtu.be/EjSzQhcq9Hw PASCAL: AI Generated Content Is The New Floor by Rand Fishkin founder of Sparktoro: https://sparktoro.com/blog/ai-generated-content-is-the-new-floor/ 00:27:08 Marketing Tech and Apps  ROGER: It's all about BlueSky and Windows: BlueSky: https://www.techradar.com/features/bluesky-is-like-twitter-without-elon-musk-and-thats-good-enough-for-me How to Bypass Windows 11 Requirements: https://www.lifewire.com/bypass-windows-11-requirements-7481105 PASCAL: It's all about inspiration for your website Refresh your website layout with Relume Templates Library https://library.relume.io/ with access to the world's largest library of Webflow components. Get some new design ideas for your webpages from about us to pricing, FAQs, sign-up, etc. with Treasite https://www.treasite.com/ 00:38:36 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:44:58 Creator Shout Outs ROGER: Maria Franzoni – Speaking Business Academy: https://www.linkedin.com/in/maria-franzoni/ PASCAL: Aileen Smith and Karen Campbell, co-hosts of the ‘She Runs Eats Performs Podcast' series https://www.linkedin.com/company/she-runs-eats-performs-podcast/posts/ 00:51:52 Film Marketing TREMORS (1990) Directors: Ron Underwood Writers: S.S. Wilson, Brent Maddock (also producers) Producer(s): Ellen Collett, Ginny Nugent, Gale Anne Hurd Music by: Ernest Troost and Robert Folk Creature Effects:...

The one about writing well versus AI, highlights from Canva Create 2023 and Operation Fortune: Ruse de Guerre - TG98 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:02:20 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:13:58 Content Spotlights ROGER: Why Learning to Write Well Is Still Important in the Age of AI by Jessica Stillman, In.com: https://www.inc.com/jessica-stillman/why-learning-to-write-well-is-still-important-in-age-of-ai.html PASCAL: 10 Highlights from Canva Create 2023 - A Brand New Era: https://www.canva.com/newsroom/news/what-happened-at-canva-create-2023/ 00:32:29 Marketing Tech and Apps  ROGER: It's a random selection: Manage multiple Social Media accounts with NapoleonCat: https://napoleoncat.com/blog/new-improved-social-media-inbox-for-facebook-twitter-instagram-messenger/ Find and share B Roll video on Envato Market: https://videohive.net/ PASCAL: It's all about better content ideas Content Ideas: https://contentideas.io/ by Content Studio, curate trending content to get ideas for your next campaigns Namelix: https://namelix.com/ business name generator by brandmark.io, generate a short, brandable business name using artificial intelligence 00:42:34 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:49:40 Creator Shout Outs ROGER: Premiere Gal YouTube Channel for entertaining tutorials on how to use Adobe Premiere Pro: https://www.youtube.com/@PremiereGal PASCAL: John Crossley and colleagues from London-based Harvard Content Marketing and PR agency – Creators of the '2023 Content Trends Playbook': https://www.harvard.co.uk/what-trends-are-shaping-content-marketing-in-2023/ 00:54:01 Film Marketing Operation Fortune: Ruse de Guerre (2023) Director: Guy Ritchie Writers: Guy Ritchie, Ivan Atkinson, Marn Davies Stars: Jason Statham (Orson Fortune), Aubrey Plaza (Sarah Fidel), Cary Elwes (Nathan Jasmine), Hugh Grant (Gregg Simmonds), Josh Hartnett (Danny Francesco), Bugzy Malone (J.J Davies), Eddie Marsan (Knighton) An excellent

AI Hype and a Dungeons and Dragons Update - Bonus Episode 97B In this bonus episode, originally recorded live on LinkedIn, Roger and Pascal talk about the outrageous amount of hype building around AI in the marketing community. And now both Roger and Pascal have seen Dungeons and Dragons, they update their review of the film and its marketing based on their experience at the cinema. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series. Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series. Every week we'll bring you the following segments. In the News. Content Spotlight Marketing Tech and Apps This Week in History Creator Shout Outs Film Marketing Please subscribe and leave comments and suggestions in the usual places. Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA? Pascal Fintoni: https://pascalfintoni.com/ Roger Edwards: https://rogeredwards.co.uk/services/ Please subscribe and leave comments and suggestions in the usual places. Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA? Pascal Fintoni: https://pascalfintoni.com/ Roger Edwards: https://rogeredwards.co.uk/services/

The one about public speaking basics, the future of AI and Dungeons and Dragons: Honour among Thieves - TG97 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:02:30 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:18:14 Content Spotlights ROGER: Remember these 7 Public Speaking Basics When Presenting Overseas by Joseph Liu: https://www.forbes.com/sites/josephliu/2023/03/20/remember-7-presentation-fundamentals-when-presenting-overseas/ PASCAL: Bill Gates just published a 7-page letter about AI and his predictions for its future by Grace Mayer for Business Insider: https://www.businessinsider.com/bill-gates-ai-letter-chatbots-future-predictions-2023-3?r=US&IR=T 00:35:01 Marketing Tech and Apps  ROGER: It's all about research/surveys. Survey Monkey: https://www.surveymonkey.co.uk/ VideoAsk: https://www.videoask.com PASCAL: It's all about using social media reports Fame Wall https://famewall.io/ developed by Foutham Jay, collect & display testimonials on your social platforms from real people in multiple ways to win customers Sparrow Charts https://www.sparrowcharts.com/ automated social media dashboards and reports to track impressions, reach and impact 00:46:39 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:54:05 Creator Shout Outs ROGER: Elise Quevedo for making me think about getting older and staying relevant: https://www.linkedin.com/posts/elisequevedo_too-old-for-tech-think-again-hitachi-talks-activity-7043873905391902720-ha3m/ PASCAL: Mark Orr and Dan Wilkinson, video producers and co-hosts of the new live video series LiveStream Rebels: https://www.linkedin.com/video/event/urn:li:ugcPost:7044289180306141184/ 01:01:39 Film Marketing DUNGEONS AND DRAGONS: HONOUR AMONG THIEVES (2023) Directors: Jonathan Goldstein and John Francis Daley Writers:

The one about the power of introverts, BeatEdit for video production, Captivate Podcast 2.0 and “The Menu” - TG96 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:02:46 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:14:13 Content Spotlights ROGER: Don't listen to the industry sages, they're not your ad's target by Mark Ritson in Marketing Week: https://www.marketingweek.com/ritson-dont-listen-industry-sages-not-target/ PASCAL: The Power of Introverts in Marketing by Raja Saggi for Think with Google https://www.thinkwithgoogle.com/intl/en-gb/future-of-marketing/management-and-culture/power-of-introverts-marketing-industry/ 00:31:08 Marketing Tech and Apps  ROGER: It's all about enhancing your video editing BeatEdit detects the beats in your music and generates markers for them in your Premiere Pro timeline: https://aescripts.com/beatedit-for-premiere-pro/ TOKO MotionBro Graphics Pack – probably the only graphics pack you'll ever need: https://motionbro.net/motioncan/graphics-pack/ PASCAL: It's all about audio production and publication Captivate.fm the podcast hosting platform has just released brand new features under the label Podcasting 2.0 https://www.captivate.fm/signup?ref=rogeredwards Audio Mass – the easiest and simplest audio editing platform, and it's free! https://audiomass.co/ 00:43:22 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:53:18 Creator Shout Outs ROGER: May King Tsang and her FOMO Podcast: https://fomocreator.social/fomo-podcast PASCAL: Simon Raybould, founder of Presentation Genius, and producer of the short, sharp LinkedIn video series called #TalkTactics https://presentationgenius.info/talktactics and pay what you like. 00:56:54 Film Marketing The Menu (2022) Director: Mark Mylod Writers: Seth Reiss, Will Tracy Stars: Ralph Fiennes, Anya Taylor-Joy, Nicholas Hoult Twelve guests are invited to a remote island to dine at an exclusive restaurant where the chef has prepared a sumptuous meal, with some shocking...

The one about the Dasani marketing disaster, art of opening scenes, visual stories and the film, “Waterworld” - TG95 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:02:08 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:13:18 Content Spotlights ROGER: Why you can't buy Dasani water in Britain by Tom Scott, YouTube. One of the greatest marketing disasters of all time: https://youtu.be/wD79NZroV88 PASCAL: The Art of the Opening Scene – How to Start a Movie 6 Different Ways by Studio Binder, Robert Kiraz, Simona Clapan and team: https://youtu.be/Jw_ysaoVlt4 00:28:50 Marketing Tech and Apps  ROGER: It's all about FREE video editors: Kdenlive: https://www.kdenlive.org/ DaVinci Resolve (Desktop): https://www.blackmagicdesign.com/products/davinciresolve/ PASCAL: It's all about creating visual stories: Pitch Deck Hunt https://www.pitchdeckhunt.com/new-pitch-decks a collection of 1000+ pitch decks from industry-leading startups all around the world. Pitch.com https://pitch.com/ a dedicated workspace to create pitch decks, project plans, conference keynotes and more 00:37:32 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:43:45 Creator Shout Outs ROGER: Nerdwriter (YouTube Channel) – Passengers, Rearranged: https://youtu.be/Gksxu-yeWcU PASCAL: Stephen McCormick, IT business analyst, digital content creator, MSP Community Manager for Tubblog.co.uk and author of the ‘How To Address Quiet Quitting' article: https://www.tubblog.co.uk/blog/how-to-address-quiet-quitting/ 00:49:30 Film Marketing WATERWORLD (1995) Director: Kevin Reynolds Writers: Peter Rader and David Twohy Music by: James Newton-Howard Starring: Kevin Costner (The Mariner), Dennis Hopper (Deacon), Jeanne Tripplehorn (Helen), Tina Majorino (Enola), Michael Jeter Straplines: Beyond the horizon lies the secret to a new beginning. We look at the production and marketing of this Kevin Costner epic which inherited the unfair reputation of being a flop even though that is not the case at all. Did the studio make a mistake by editing so much out of the theatrical release? About Two Geeks and A Marketing Podcast Hosted by the two...

The one about new aircraft engines, AI changing digital marketing, content marketing myths and the Banshees of Inisherin - TG94 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:02:07 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:16:40 Content Spotlights ROGER: Revolutionizing Flight! The Amazing Potential of the CFM RISE Engine – Mentour Pilot on YouTube: https://youtu.be/ojVNOj-q3SQ PASCAL: Will Artificial Intelligence Change The World Of Digital Marketing Forever? By Matteo Pittaluga: https://www.forbes.com/sites/forbesbusinesscouncil/2023/02/08/will-artificial-intelligence-change-the-world-of-digital-marketing-forever/ 00:28:14 Marketing Tech and Apps  ROGER: It's all about a massive Google Maps upgrade: https://www.tomsguide.com/news/google-maps-just-got-a-huge-upgrade-heres-all-the-new-features PASCAL: It's all about going live on social media eCamm Live https://www.ecamm.com/mac/ecammlive/?fp_ref=pascal29 released version 4.0 with lots of new features and a great 5-day challenge and a dedicated bank of resources. Add free virtual backgrounds thanks to FreePik.com https://www.freepik.com/search?format=search&query=stream%20background&selection=1 and free background music thanks to CreatorMix https://creatormix.com/ 00:41:00 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:46:17 Creator Shout Outs ROGER: Mike's Book Reviews - How Pet Sematary by Stephen King Captures Grief In A Way That No Other Author Has Been Able To: https://youtu.be/Lw-TV77BJ-s PASCAL: Joanne Dolezal, Digital and Content Marketing Specialist, author of ‘B2B Content Marketing Myths: Busted': https://www.linkedin.com/pulse/b2b-content-marketing-myths-busted-joanne-dolezal/ 00:52:18 Film Marketing The Banshees of Inisherin (2022) Director: Martin McDonagh Writer: Martin McDonagh Stars: Colin Farrell, Brendan Gleeson, Kerry Condon Music: original score composed by Carter Burwell Two lifelong friends find themselves at an impasse

The one about James Cameron and Presentation Storytelling, The Strategy One-pager, graphic design trends and the film Drive - TG93 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:57 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:15:43 Content Spotlights ROGER: Follow James Cameron's Storytelling Process to Build an Engaging PowerPoint Presentation: https://www.inc.com/carmine-gallo/follow-james-camerons-storytelling-process-to-build-an-engaging-powerpoint-presentation.html PASCAL: The One-Page Report You Should Always Have On Hand by David Finkel for Inc.com: https://www.inc.com/david-finkel/the-one-page-report-you-should-always-have-on-hand.html 00:31:36 Marketing Tech and Apps  ROGER: It's all about podcast audio: Riverside FM: https://riverside.fm/ Adobe Podcast Beta: https://podcast.adobe.com/enhance PASCAL: It's all about thinking about your content differently Scribe: https://scribehow.com/home: Turn any process into a step-by-step guide, instantly. Skill Blue Prints by Amazon: https://blueprints.amazon.com/bp/amzn.ask.bp.560100e2-ff88-496b-846c-6fb44445d5d0/en-US Let your followers hear the latest news and updates from your WordPress blog. 00:42:21 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:48:49 Creator Shout Outs ROGER: Daniel Netzel for his YouTube video on the correct chronology for the Memento Film: "Memento" in Chronological Order | The Dark Side of Leonard PASCAL: Philip VanDusen creative executive in strategic branding and graphic design and creator of the ‘15 Graphic Design Trends for 2023' video: 15 Graphic Design Trends for 2023 00:55:45 Film Marketing DRIVE (2011) Director: Nicolas Winding Refn Writers: Hossein Amini based on book by James Sallis Music by: Cliff Martinez + Johnny Jewel of Desire and Chromatics to score the...

The one about emojis in marketing, podcast mix-tapes and Mission: Impossible Dead Reckoning Part 1 - TG92 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:03:12 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:15:52 Content Spotlights ROGER: 5 Reasons Why You Need to Make Emojis Part of Your Marketing Strategy by Nick Brogden, Entrepreneur: https://www.entrepreneur.com/growing-a-business/5-reasons-why-you-need-to-make-emojis-part-of-your/439442 PASCAL: MAJOR ANNOUNCEMENT: New Rockstars in 2023! By Erik Voss https://www.youtube.com/watch?v=GPzUoZ2WJK0 2023 will officially be New Rockstars' BIGGEST YEAR YET, with new formats, new topics, new live events, and big new projects! Erik Voss reveals everything we've been working on! 00:36:44 Marketing Tech and Apps  ROGER: It's all about focus and a calm environment: Forest – Stay Focused, be present: https://forestapp.cc/ Noisli – Improve focus and boost productivity: https://www.noisli.com/ PASCAL: It's all about creating brighter better content Pika Mockups https://pika.style/templates Quickly create beautiful mockup images from your app screenshots, website images, tweets and more Hark Audio Lists https://harkaudio.com/ Hark editors handpick amazing podcast moments and curate them into ‘Harklists' - podcast mixtapes. 00:48:15 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:56:04 Creator Shout Outs ROGER: Gavin Bell from Yatter. Tested ads created by his company versus ads created by ChatGPT: https://www.linkedin.com/posts/mrgavinbell_team-ai-advertising-activity-7018245351396503552-7ij4 PASCAL: Have you taken the Next Steps Business Assessment designed by Chris Ducker yet? https://assessment.chrisducker.com/ 01:03:05 Film Marketing Mission: Impossible – Dead Reckoning Part 1 (2023) Director: Christopher McQuarrie Writers: Bruce Geller (based on the television series created by) Christopher McQuarrie(screenplay) Starring: Tom Cruise, Rebecca Ferguson, Pom Klementieff, Vanessa Kirby, Hayley Atwell, Cary Elwes, Simon Pegg, Indira Varma, Charles Parnell, Shea Whigham, Ving Rhames, Mark Gatiss, Rob Delaney, Esai Morales. We look at the initial marketing campaign for the 7th Mission: Impossible film. It includes a...

The one where we reviewed the best bits of 2022 - TG Christmas Special 2022Originally broadcast live on LinkedIn on 23rd December 2022.Welcome to the replay of the Two Geeks and a Marketing Podcast Christmas Special 2022. Roger and Pascal talk about their Top 3 items from each section of the show and then decide which is Number One.00:00:00 Introduction to Christmas Special00:00:29 Title Sequence00:04:05 In the News00:12:56 Content Spotlights00:23:47 Marketing Tech and Apps00:34:32 This Week in History00:40:52 Creator Shout Outs00:44:12 Film MarketingAbout Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series. Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series. Please subscribe and leave comments and suggestions in the usual places. Listen to the podcast: https://two-geeks-marketing-podcast.captivate.fm/Pascal Fintoni: https://pascalfintoni.com/ Roger Edwards: https://rogeredwards.co.uk/services/

The one about nailing virtual events, the hype about ChatGPT and Indiana Jones and the Dial of Destiny - TG91 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:02:24 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:14:15 Content Spotlights ROGER: Show Your Work – Book by Austin Kleon: https://austinkleon.com/show-your-work/ PASCAL: Are Virtual Events Hurting Your Brand? By Shama Hyder, Founder and CEO of Zen Media for Inc.com: https://www.inc.com/shama-hyder/virtual-events-hurting-brand-what-should-know.html 00:29:48 Marketing Tech and Apps  ROGER & PASCAL both chose ChatGPT this week! https://openai.com/blog/chatgpt/ https://chat.openai.com/chat 00:40:37 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:48:48 Creator Shout Outs ROGER: Tom Fishburne, The Marketoonist: https://www.marketingweek.com/marketoonist-on-marketing-babble/ PASCAL: Moira Barnes, sales strategist and coach is hosting 12 Sales Tips in 12 Days - How to Sell in a Recession each weekday until Christmas to help you all sell smarter in 2023: https://www.linkedin.com/in/moirabarnes/ 00:53:09 Film Marketing INDIANA JONES AND THE DIAL OF DESTINY (2023) Director: James Mangold Writers: James Mangold, who co-wrote the script with Jez Butterworth and John-Henry Butterworth. Starring: Harrison Ford (of course!) John Rhys-Davies reprises his role as Sallah, and new cast members include Phoebe Waller-Bridge (Helena, Indy's God Daughter) Antonio Banderas, Shaunette Renée Wilson, Thomas Kretschmann,

The one about The Moth Storytelling Book, Zero Click Search, local online presence and “Knives Out” - TG90 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:04:44 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:17:50 Content Spotlights ROGER: How to Tell a Story - The definitive guide to telling an unforgettable story in any setting, drawing on twenty-five years of experience from the storytelling experts at The Moth. https://themoth.org/howtotellastoryuk PASCAL: Zero Click Search: How Should Businesses Respond To It? By Marcus Tober, SVP Enterprise Solutions, Semrush for techradar.com https://www.techradar.com/opinion/zero-click-search-how-should-businesses-respond-to-it 00:36:14 Marketing Tech and Apps  ROGER: It's all about making documents more interactive. Do more with your documents: Use Turtl software to create beautiful digital documents, proven to increase reader engagement. https://turtl.co/ ThingLink is an award-winning technology solution for creating engaging, accessible & interactive media https://www.linkedin.com/company/thinglink/ PASCAL: It's all about your local online presence Google Business Profile – Ask For A Review https://support.google.com/business/answer/3474122?hl=en Local Citation List by Bright Local https://www.brightlocal.com/resources/top-citation-sites/location/uk/ Location Citation Checker by SEMRush https://www.semrush.com/local-seo/local-citation-tool/ 00:45:10 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:52:22 Creator Shout Outs ROGER: Louise Brogan, LinkedIn Expert. Invited to Buckingham Palace to meet King Charles and to celebrate business-people in Northern Ireland: https://louisebrogan.com/ PASCAL: Bob Gentle, founder of Amplify.me agency and author of The Personal Brand Business Roadmap v.2.0 (47-page illustrated guide) https://amplifyme.agency/personal-brand-business-success-blueprint/ 00:56:11 Film Marketing Knives Out (2019) A detective investigates the death of the patriarch of an eccentric, combative family. Director: Rian Johnson Writer: Rian Johnson Stars: Daniel Craig, Chris Evans, Ana de Armas, Christopher Plumber, Jamie-Lee Curtis, Toni...

In this special episode, originally broadcast live on Twitter Spaces, Roger and Pascal recap Episode 89 with some additional insights and thoughts.You can listen to the full Episode 89 here: https://player.captivate.fm/episode/dcae7bda-a382-460d-8811-9aac352d1279Or link to the individual sections of the show here:In the News: https://player.captivate.fm/episode/dcae7bda-a382-460d-8811-9aac352d1279?t=136Content Spotlight: https://player.captivate.fm/episode/dcae7bda-a382-460d-8811-9aac352d1279?t=709Marketing Tech and Apps: https://player.captivate.fm/episode/dcae7bda-a382-460d-8811-9aac352d1279?t=1827This Week in History: https://player.captivate.fm/episode/dcae7bda-a382-460d-8811-9aac352d1279?t=2526Creator Shout Outs: https://player.captivate.fm/episode/dcae7bda-a382-460d-8811-9aac352d1279?t=2891Film Marketing: https://player.captivate.fm/episode/dcae7bda-a382-460d-8811-9aac352d1279?t=3250About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series. Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series. Every week we'll bring you the following segments. In the News. Content Spotlight Marketing Tech and Apps This Week in History Creator Shout Outs Film Marketing Please subscribe and leave comments and suggestions in the usual places. Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA? Pascal Fintoni: https://pascalfintoni.com/ Roger Edwards: https://rogeredwards.co.uk/services/

The one about the death of social media, Twitter alternatives, vertical video apps and “Halloween Ends” - TG89 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:02:16 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:11:49 Content Spotlights ROGER: Social Media Is Dead by Edward Ongweso Jr in Vice.com: https://www.vice.com/en/article/pkgv79/social-media-is-dead PASCAL: This Stops 95% of YouTube Channels Growing (5 things you need to do to grow a YouTube channel) by Ed Lawrence host of the Film Booth YouTube Channel: https://www.youtube.com/watch?v=ZH_PggoBQg8 00:30:27 Marketing Tech and Apps  ROGER: It's all about Twitter alternatives: Vero: https://vero.co/ Mastadon: https://joinmastodon.org/ PASCAL: It's all about vertical videos Video Leap by Lighttricks https://www.videoleapapp.com/ easily edit your videos on-the-go Veed.io https://www.veed.io/tools/video-editor online suite of editing tools and handy features 00:42:05 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:48:11 Creator Shout Outs ROGER: Roland Millward – Travel Blog (And Podcast and YouTube): https://www.rolandmillward.com/ PASCAL: Osman Husain, Head of Content Marketing at Content Harmony and author of ‘Content Brief Templates: 19 Free Downloads and Examples' https://www.contentharmony.com/blog/content-brief-template-examples/ 00:54:09 Film Marketing HALLOWEEN ENDS (2022) Director: David Gordon Green Writers: from a screenplay by Paul Brad Logan (Manglehorn), Chris Bernier (The Driver series), Danny McBride and David Gordon Green, Music by: Cody Carpenter, John Carpenter, Daniel A. Davies Starring: Jamie Lee Curtis (Laurie), Andi Matichak (Allyson), Will Patton as Officer Frank Hawkins, Kyle Richards as Lindsey Wallace and James Jude Courtney as The Shape. Strapline: This is Laurie Strode's last stand. We look at the character driven marketing campaign for the last Halloween Movie and how it taps into nostalgia for the franchise. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of...

The one about mobile film making, local search developments, the Insta360 Webcam and the film “Red Sparrow” - TG88 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:02:18 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:13:49 Content Spotlights ROGER: iPhone 14: Everything You Need to Know About Making Videos – Tyler Stalman: https://youtu.be/p3YPgituooE PASCAL: 9 Local Search Developments You Need to Know About from Q3 2022 by Miriam Ellis for Moz.com: https://moz.com/blog/q3-2022-local-search-developments? 00:28:28 Marketing Tech and Apps  ROGER: Insta360 AI-Powered Webcam – finally a modern webcam with the features of many action and gimbal cameras. 4K and hand-gestures and white board markers. There's SO much to talk about: https://www.insta360.com/product/insta360-link PASCAL: It's all about stimulating your imagination. Also Asked https://alsoasked.com/ find the question people also asked online beyond the obvious ones. Snipd https://www.snipd.com/ find, save and share highlights from your favourite podcasts. 00:42:20 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:48:12 Creator Shout Outs ROGER: Calvin Dyson – YouTube Channel dedicated to reviewing and analysing the Bond movies: https://www.youtube.com/user/calvindyson PASCAL: Jon Clark Managing Partner and chief SEO at Moving Traffic Media, author of the ‘110 Top SEO Tools That 100% Free' for Search Engine Journal: https://www.searchenginejournal.com/top-free-seo-tools/302553/ 00:53:08 Film Marketing Red Sparrow (2018) Director: Francis Lawrence Writers: Justin Haythe(screenplay), Jason Matthews (book) Stars: Jennifer Lawrence, Joel Edgerton, Matthias Schoenaerts, Jeremy Irons. Ballerina Dominika Egorova is recruited to 'Sparrow School,' a Russian intelligence service where she is forced to use her body as a weapon. Her first mission, targeting a C.I.A. agent, threatens to unravel the security of both nations. We look at the marketing campaign that treads carefully around the subjects of exploitation and international relations and gives this cinematically breathtaking film a simple yet effective launch. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is...

The one about simplicity as strategy, digital experiences, QR code generators and the film “The Mummy” - TG87 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:02:35 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:11:11 Content Spotlights ROGER: Here's Why You Should Embrace Simplicity as a Strategy (and 3 Ways to Do It) by Dave Garrett – Entrepreneur Magazine: https://www.entrepreneur.com/leadership/heres-why-you-should-embrace-simplicity-as-a-strategy-and/434377 PASCAL: 5 New Digital Experiences You Can't Live Without by Jade Shojaee for ON24 https://www.on24.com/blog/5-new-digital-experience-features-you-cant-live-without/ 00:27:51 Marketing Tech and Apps  ROGER: It's all about writing: Typeshare – Online templates and tips: https://typeshare.co/ Hypefury: Writing personal assistance to grow Twitter Audience: https://hypefury.com/home-2 PASCAL: It's all about QR codes for your next event and campaign Adobe Express https://express.adobe.com/tools/qr-code-generator QR Code Generator by Bitly https://www.qr-code-generator.com/ 00:38:17 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:44:06 Creator Shout Outs ROGER: Mark Masters, We are The Media, for 9 years of sensational newsletters: https://www.linkedin.com/in/markiemasters/ PASCAL: Mike Blumenthal, David Mihm and Greg Sterling the co-hosts of The Near Memo Podcast series https://www.nearmedia.co/memo/ https://www.nearmedia.co/about/ 00:49:42 Film Marketing The Mummy (1999) Director: Stephen Sommers Writers: Stephen Sommers, Lloyd Fonvielle, Kevin Jarre – adapted from 1932 screenplay by John L. Balderston Music by: Jerry Goldsmith Starring: Brendan Fraser (Rick O'Connell), Rachel Weisz (Evelyn Carnahan), John Hannah (Jonathan Carnhan), Arnold Vosloo (Imhotep), Patricia Velasquez (Anuk-Su-Namun) Kevin J. O'Connor (Beni Gabor), Oded Fehr (Ardeth Bay) Strapline: The sands will rise. The heavens will part. The power will be unleashed. We look at a fun action movie that mixes Egyptian legend with comedy, horror and Indiana Jones style...

The one about the BBC Listening Project, House of Instagram Conference and the film “In Time” - TG86    00:00:00 Introduction   Here are your hosts, Roger and Pascal.      00:04:16 In the News   A selection of announcements and news releases from the world of marketing and technology that caught our attention.    00:14:56 Content Spotlights   ROGER: For a true view of the consumer, get them to talk like themselves by Helen Edwards in Marketing Week https://www.marketingweek.com/for-a-true-view-of-the-consumer-get-them-to-talk-like-themselves/ (https://www.marketingweek.com/for-a-true-view-of-the-consumer-get-them-to-talk-like-themselves/) AND the BBC Listening Project: https://www.bbc.co.uk/programmes/b01cqx3b (https://www.bbc.co.uk/programmes/b01cqx3b)  PASCAL: House of Instagram 2022 Virtual Conference with Adam Mosseri, Ian Edwards, Grace Kao, Gord Ray, Thomas Finetto and many more: https://houseofinstagram2022.splashthat.com/ (https://houseofinstagram2022.splashthat.com/)    00:30:38 Marketing Tech and Apps    ROGER: It's all about LinkedIn...    The LinkedIn Picture Link: And don't forget Alt Text as well: https://www.searchenginejournal.com/linkedin-lets-you-add-clickable-links-to-photo-posts/460660/ (https://www.searchenginejournal.com/linkedin-lets-you-add-clickable-links-to-photo-posts/460660/)    LinkedIn Audio Rooms (Like Clubhouse and Twitter Spaces) - but it's well hidden away: https://www.linkedin.com/pulse/linkedin-audio-events-user-guide-sandra-long/ (https://www.linkedin.com/pulse/linkedin-audio-events-user-guide-sandra-long/)    PASCAL: It's all about getting started with Instagram Reels    Instagram Reels official webpage for more tips and advice  https://business.instagram.com/instagram-reels (https://business.instagram.com/instagram-reels)    Download Instagram Reels (and Stories) on your computer for repurposing https://instavideosave.net/ (https://instavideosave.net/)      00:40:05 This Week in History   Our selection of historical events and anniversaries from the world of science, technology and popular culture.    00:46:53 Creator Shout Outs   ROGER: The Lost Location of The Talons of Weng-Chiang (has been found!) - YouTube Video by Dalek6389: https://youtu.be/YnPQCrJ6s5k (https://youtu.be/YnPQCrJ6s5k)  PASCAL: Ana Rodriguez Content Manager at Podcast & Radio, worked with Yana Mardiyan to create the article ‘8 digital marketing podcasts to know all you need in 2022'  https://www.podcastandradio.co.uk/best-digital-marketing-podcasts/ (https://www.podcastandradio.co.uk/best-digital-marketing-podcasts/) and check out our authors' page https://www.podcastandradio.co.uk/podcast/two-geeks-and-a-marketing-podcast/ (https://www.podcastandradio.co.uk/podcast/two-geeks-and-a-marketing-podcast/)    00:55:16 Film Marketing   In Time (2011)  Director: Andrew Niccol  Writer: Andrew Niccol  Stars: Justin Timberlake, Amanda Seyfried, Cillian Murphy  Tagline(s): Time is Power. Live forever or die trying. His crime wasn't stealing time. He was giving it away. Tomorrow is a luxury you can't afford.  We take an in-depth look at the trailers and for this time twisting film and why we think the original trailer may have let the box office down.    About Two Geeks and A Marketing Podcast     Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.   Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.    Pascal is also on a mission to demystify digital marketing. He's the host of

The one about Badjectives, the Artemis moon rocket, and more on The Rings of Power - TG85    00:00:00 Introduction   Here are your hosts, Roger and Pascal.      00:02:05 In the News   A selection of announcements and news releases from the world of marketing and technology that caught our attention.    00:11:35 Content Spotlights   ROGER: Improve Communication by Avoiding “Badjectives” - Be specific and concise with your language to avoid miscommunication – by Joel Schwartzberg, Inc Magazine. https://www.inc.com/joel-schwartzberg/improve-communication-by-avoiding-badjectives.html (https://www.inc.com/joel-schwartzberg/improve-communication-by-avoiding-badjectives.html)  PASCAL:  Artemis: Why We Are Going To The Moon by Brian Dunbar, Internet Services Manager in the NASA Office of Communications and colleagues https://www.nasa.gov/specials/artemis/ (https://www.nasa.gov/specials/artemis/)    00:25:46 Marketing Tech and Apps      ROGER: DJI Mic – maybe the best remote mic for creators? Rode at risk? https://store.dji.com/uk/product/dji-mic?vid=109401 (https://store.dji.com/uk/product/dji-mic?vid=109401)    PowerPoint Cameo Update: https://www.microsoft.com/en-gb/microsoft-365/p/powerpoint/CFQ7TTC0HLG1?activetab=pivot:overviewtab (https://www.microsoft.com/en-gb/microsoft-365/p/powerpoint/CFQ7TTC0HLG1?activetab=pivot:overviewtab)    PASCAL: It's all about getting rewards whilst browsing the Internet  Gener8 founded by Sam Jones winner of the BBC Dragon's Den show: choose to keep your data private or to be rewarded from it:  https://refer.gener8ads.com/r/SvGdwK (https://refer.gener8ads.com/r/SvGdwK)    Brave Browser https://brave.com/brave-rewards/ (https://brave.com/brave-rewards/) the platform rips out all the creepy ads and trackers from every web page you visit. Then it gives you the choice to see Brave Private Ads      00:35:42 This Week in History   Our selection of historical events and anniversaries from the world of science, technology and popular culture.    00:39:54 Creator Shout Outs   ROGER: Chris Fox, Strategic Coffee: How do you know when it is time to give up https://strategiccoffee.chriscfox.com/2021/09/httpsstrategiccoffee.chriscfox.com202109how-do-you-know-when-it-is-time-to-give-up.html (https://strategiccoffee.chriscfox.com/2021/09/httpsstrategiccoffee.chriscfox.com202109how-do-you-know-when-it-is-time-to-give-up.html)  PASCAL: Tracy Childers, host of the ‘Membership and Courses' Podcast show https://membershipsandcourses.com/ (https://membershipsandcourses.com/) since 1 July 2022    00:46:04 Film Marketing   Lord Of The Rings: Rings Of Power (2022)    Producers: J. D. Payne and Patrick McKay for the streaming service https://en.wikipedia.org/wiki/Prime_Video (Prime Video)    Directors: Waune Yip, J.A Bayona, Charlotte Brändström  Music by: Felix Erskine (trailer) Howard Shore and Bear McCreary for TV series (YES!!) or just a rumour?  Starring: so many!  Strapline: A grand journey is defined by its travelers.   We reviewed the marketing campaign up to the teaser trailer reveal on 16 February 2022.    Time to look at what has happened since – we are recording the day of the global online premiere of the first two episodes of Rings Of Power    About Two Geeks and A Marketing Podcast     Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.   Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.    Pascal is also on a mission to demystify...

The one about Monroe's Motivated Sequence, skills for social media managers, Adobe Express and the film “Prey” - TG84    00:00:00 Introduction   Here are your hosts, Roger and Pascal.      00:03:27 In the News   A selection of announcements and news releases from the world of marketing and technology that caught our attention.    00:13:13 Content Spotlights   ROGER: Monroe's Motivated Sequence (Attention, Need, Satisfaction, Visualisation, CTA): https://youtu.be/c-zjM835hSs (https://youtu.be/c-zjM835hSs)    PASCAL:  A Look at the Most In-Demand Skills for Social Media Managers (according to PostBeyond) by Andrew Huntchinson from Social Media Today: https://www.socialmediatoday.com/news/a-look-at-the-most-in-demand-skills-for-social-media-managers-infographic/628500/ (https://www.socialmediatoday.com/news/a-look-at-the-most-in-demand-skills-for-social-media-managers-infographic/628500/)    00:28:34 Marketing Tech and Apps      ROGER: It's all a new competitor for Canva and a dilemma – Adobe Express: https://express.adobe.com/ (https://express.adobe.com/)    PASCAL: It's all about a new approach to audio content creation:    Rumble Studio https://appsumo.com/products/rumble-studio (https://appsumo.com/products/rumble-studio) Share invitation links by email, social media, or a landing page and let participants submit audio responses on their own schedule!    WhatsApp Desktop Version https://web.whatsapp.com/ (https://web.whatsapp.com/) add your own live call-in to your audio recordings with guests who can use their mobile app version to talk to you.    00:40:56 This Week in History   Our selection of historical events and anniversaries from the world of science, technology and popular culture.    00:46:29 Creator Shout Outs   ROGER: Business Insider YouTube Playlist – “Sneaky Ways” they get you to spend more money, playlist: https://www.youtube.com/playlist?list=PLmur3Z0Afau45DK8lx6OAVw1D6rRENnUy (https://www.youtube.com/playlist?list=PLmur3Z0Afau45DK8lx6OAVw1D6rRENnUy)  PASCAL: Sam Torres, Chief Digital Officer at Gray Dot Company in Atlanta, Georgia author of the article Transitioning to GA4: Is this the Right Analytics Move for Your Team? For Moz.com https://moz.com/blog/transitioning-to-ga4 (https://moz.com/blog/transitioning-to-ga4)    00:51:29 Film Marketing   Prey (2022)    Director: Dan Trachtenberg  Writer: Patrick Aison, Patrick Aison & Dan Trachtenberg, Jim Thomas & John Thomas  Music: Sarah Schachner  Stars: Amber Midthunder, Dakota Beavers, Dane DiLiegro    Is this the best predator film since the 1987 original? Back to basics – effectively warrior against warrior, or hunter and against hunted. We loved the historical setting and the authentic Comanche cultural references.     We look at the marketing campaign which might appear quite modest given the film was released straight to streaming.    About Two Geeks and A Marketing Podcast     Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.   Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.    Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series.   Every week we'll bring you the following segments.   In the News.   Content Spotlight   Marketing Tech and Apps   This Week in History   Creator Shout Outs   Film Marketing  ...

The one about nailing Agency Briefs, misconceptions about movie marketing, and how a seagull stole the show in “The Shallows” - TG83    00:00:00 Introduction   Here are your hosts, Roger and Pascal.      00:02:18 In the News   A selection of announcements and news releases from the world of marketing and technology that caught our attention.    00:11:14 Content Spotlights   ROGER: Do you have a strategy worthy of a brief? These three questions will tell you by Mark Ritson, Marketing Week: https://www.marketingweek.com/ritson-strategy-brief-three-questions/ (https://www.marketingweek.com/ritson-strategy-brief-three-questions/)  PASCAL: Biggest Misconception Filmmakers Have About Marketing Their Movies by J. Horton for Film Courage: https://filmcourage.com/2022/07/04/biggest-misconception-filmmakers-have-about-marketing-their-movies-j-horton/ (https://filmcourage.com/2022/07/04/biggest-misconception-filmmakers-have-about-marketing-their-movies-j-horton/)    00:30:58 Marketing Tech and Apps      ROGER: It's all about feedback.  Getting customer feedback - Mopinion: https://mopinion.com/ (https://mopinion.com/)  Ad creation, tracking and feedback: Plai Marketing: https://apps.apple.com/us/app/plai-marketing/id1458128279 (https://apps.apple.com/us/app/plai-marketing/id1458128279)    PASCAL: It's all about alternatives to G4A  Clarity by Microsoft https://clarity.microsoft.com/ (https://clarity.microsoft.com/) easy-to-use tool that captures how real people actually use your site.  Amplitude https://amplitude.com/ (https://amplitude.com/) know and predict which combination of features and customer actions in the product page translate to sales    00:37:24 This Week in History   Our selection of historical events and anniversaries from the world of science, technology and popular culture.    00:43:06 Creator Shout Outs   ROGER: Victoria Taylor – Founder Member of the World Experience Organization: https://www.linkedin.com/company/wxo/ (https://www.linkedin.com/company/wxo/)  PASCAL: Launchpad Associates Blog with Beverly Sherratt and Jo Cameron https://www.launchpadassociates.co.uk/news-views/ (https://www.launchpadassociates.co.uk/news-views/)    00:46:41 Film Marketing   The Shallows (2016)    Director: Jaume Collet-Serra (known for directing the horror films House of Wax (2005), Orphan (2009) Unknown (2011) )  Writer: Anthony Jaswinski  Music: Marco Beltrami  Stars: Blake Lively and Stephen “Sully” Seagull   Taglines: What was once in the deep is now in the shallows.    Not a Jaws rip off brought up to date with a CGI shark replacing the beloved rubber version from 1975. This is a completely different kind of shark movie. Exciting, tense and edge of seat scary with some incredible cinematography and landscapes.    We examine the marketing campaign from the tense trailers, gorgeous colourful posters and clever TV spots. We also look at the tongue in cheek social media campaign which also introduced us to one of the stars of the film. Stephen “Sully” Seagull. Unlike the shark, sully wasn't CGI. He was real and put in a fine performance.      About Two Geeks and A Marketing Podcast     Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.   Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.    Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series.   Every week we'll bring you the...

The one about the 4-word rule to measure success, PowerPoint Cameo, Zoom Apps and the film “Sea of Love” - TG82    00:00:00 Introduction   Here are your hosts, Roger and Pascal.      00:01:50 In the News   A selection of announcements and news releases from the world of marketing and technology that caught our attention.    00:12:00 Content Spotlights   ROGER: Best practices for making awesome PowerPoint slides by Sandy Writtenhouse in Digital Trends: https://www.digitaltrends.com/computing/powerpoint-best-practices/ (https://www.digitaltrends.com/computing/powerpoint-best-practices/)  PASCAL: Google's CEO Sundar Pichai Uses This 4-Word Rule To Measure Success by Jason Aten, Tech Columnist at Inc.com: https://www.inc.com/jason-aten/googles-ceo-sundar-pichai-uses-this-4-word-rule-to-measure-success-its-best-ive-seen-yet.html (https://www.inc.com/jason-aten/googles-ceo-sundar-pichai-uses-this-4-word-rule-to-measure-success-its-best-ive-seen-yet.html)    00:27:58 Marketing Tech and Apps      ROGER: It's all about video presentations:  Powerpoint Cameo: https://www.techradar.com/news/the-latest-microsoft-powerpoint-build-is-bound-to-be-a-hit-with-all-you-perfectionists (https://www.techradar.com/news/the-latest-microsoft-powerpoint-build-is-bound-to-be-a-hit-with-all-you-perfectionists)  MmHmm – new video tricks and effects for Zoom and Teams: https://www.mmhmm.app/home (https://www.mmhmm.app/home)      PASCAL: It's all about a better Zoom experience  Zoom Welo: https://marketplace.zoom.us/apps/TlMD8LIgS6iEEDg-MDLaMQ (https://marketplace.zoom.us/apps/TlMD8LIgS6iEEDg-MDLaMQ) transform the Zoom Breakout Rooms into a visual interface recreating collaborative physical spaces, including actual rooms.  Coda App for Zoom: https://marketplace.zoom.us/apps/WKaSrQ6rS2ez0vgfhAUVHg (https://marketplace.zoom.us/apps/WKaSrQ6rS2ez0vgfhAUVHg) keep your participants engaged with online voting, prioritising Q&A topics, sharing feelings about the meeting, and more—all in the familiar style of a document.      00:37:52 This Week in History   Our selection of historical events and anniversaries from the world of science, technology and popular culture.    00:45:05 Creator Shout Outs   ROGER: Origin Story Podcast with Ian Dunt and Dorian Lynskey – particularly the conspiracy theory episode: https://podcasts.apple.com/gb/podcast/origin-story/id1624704966 (https://podcasts.apple.com/gb/podcast/origin-story/id1624704966)  PASCAL: Ian Anderson Gray Live Streaming coach, consultant and speaker - celebrating three years of his video and audio podcast The Confident Live Show https://iag.me/podcast/ (https://iag.me/podcast/) and launching his new Live Streaming Toolkit!    00:50:37 Film Marketing   Sea of Love (1989)    Director: Harold Becker  Writer: Richard Price  Stars: Al Pacino, Ellen Barkin, John Goodman, Michael Rooker, Richard Jenkins, Samuel Jackson and New York City.  Taglines: “In search of a killer, he finds someone who's either the love of his life or the end of it.”  A superb film-noir police procedural with brilliant comedy chemistry between Pacino and Goodman and erotic chemistry between Pacino and Barkin. The city of New York is almost a character as it serves as a backdrop to the lonely lives of the stars. Sea of Love paved the way for the Femme Fatale films of the 1990s such as Basic Instinct.  We look at the brilliant posters and consider how the film benefited from the return of Pacino after a 4 -year absence. We also consider whether the name of the film should have been different. Would adopting the literal translation of the French title have worked better?    About Two Geeks and A Marketing Podcast     Hosted by the...

The one about Kate Bush, pressing pause on content, Twitter Create and the film, “Prometheus” - TG81    00:00:00 Introduction   Here are your hosts, Roger and Pascal.    00:01:43 In the News   A selection of announcements and news releases from the world of marketing and technology that caught our attention.    00:10:52 Content Spotlights   ROGER: Kate Bush's Running Up That Hill is Official Charts Number 1 Single: Singer becomes 3 x Official Charts Record Breaker with Stranger Things success: https://www.officialcharts.com/chart-news/kate-bushs-running-up-that-hill-is-official-charts-number-1-single-singer-becomes-3-x-official-charts-record-breaker-with-stranger-things-success__36605 (https://www.officialcharts.com/chart-news/kate-bushs-running-up-that-hill-is-official-charts-number-1-single-singer-becomes-3-x-official-charts-record-breaker-with-stranger-things-success__36605)  PASCAL: Why You Should Press Pause on Your Content Strategy by Eric Rose for Content Marketing Institute: https://contentmarketinginstitute.com/articles/pause-content-marketing-strategy (https://contentmarketinginstitute.com/articles/pause-content-marketing-strategy)    00:23:14 Marketing Tech and Apps      ROGER: It's all about productivity apps:  Wrike – looks lovely and has lots of flexibility: https://www.wrike.com/ (https://www.wrike.com/)  Habitica – set goals and turn tasks and exercise into habits: https://habitica.com/static/home (https://habitica.com/static/home)    PASCAL: It's all about support from your main platforms:  LinkedIn Mythbusting Series: https://blog.linkedin.com/2022/may/23/mythbusting-the-feed-helping-our-members (https://blog.linkedin.com/2022/may/23/mythbusting-the-feed-helping-our-members)  Twitter Create: https://create.twitter.com/en (https://create.twitter.com/en) the go-to hub for all Twitter Products and resources the art and science of audience engagement and monetization.      00:30:39 This Week in History   Our selection of historical events and anniversaries from the world of science, technology and popular culture.    00:35:52 Creator Shout Outs   ROGER: Clare Josa – The 4Ps of Imposter Syndrome: https://ditchingimpostersyndrome.com/what-is-imposter-syndrome/the-4-ps-of-imposter-syndrome/ (https://ditchingimpostersyndrome.com/what-is-imposter-syndrome/the-4-ps-of-imposter-syndrome/)  PASCAL: Nicole Osborne, Marketing Coach and Digital Agency specialist released new videos looking at getting more results from LinkedIn https://www.youtube.com/watch?v=egLcnskXy4I (https://www.youtube.com/watch?v=egLcnskXy4I)    00:39:58 Film Marketing   PROMETHEUS (2012)    Director: Ridley Scott  Writer: https://en.wikipedia.org/wiki/Jon_Spaihts (Jon Spaihts) and https://en.wikipedia.org/wiki/Damon_Lindelof (Damon Lindelof)   Music by: https://en.wikipedia.org/wiki/Marc_Streitenfeld (Marc Streitenfeld)   Starring: https://en.wikipedia.org/wiki/Noomi_Rapace (Noomi Rapace), https://en.wikipedia.org/wiki/Michael_Fassbender (Michael Fassbender), https://en.wikipedia.org/wiki/Guy_Pearce (Guy Pearce), https://en.wikipedia.org/wiki/Idris_Elba (Idris Elba), https://en.wikipedia.org/wiki/Charlize_Theron (Charlize Theron), and https://en.wikipedia.org/wiki/Logan_Marshall-Green (Logan Marshall-Green).    Strapline: The search for our beginning could lead to our end.    This is what sci-fi movies are meant to be! We're transported into a completely different world, and we praise the work of the costume designers, sets and vehicles, creature effects, sound effects engineers and that amazing soundtrack. We also look at the incredible marketing campaign which created an interactive universe well before “Metaverse” became a common buzzword.    About...