Podcasts about film marketing

On today’s show, it’s time to dive deep into the movie that has been consuming our thoughts, conversations, and TikTok feeds, Nicole Kidman’s new erotic drama Babygirl.From some strange on-set stories that will make you see the movie in a different way to the fascinating reason why Antonio Banderas was cast and the hidden details behind particular scenes, there are so many layers to peel back and discuss when it comes to Babygirl.And of course, we need to urgently dissect the movie’s viral sex scenes…but our opinions on them might be a little polarising.And we haven't forgotten about Weekend Watch! Today we have an incredible new TV series starring one of our favourite actresses to recommend to you, and a new Netflix comedy that everyone is talking about. THE END BITSListen:A Brutally Honest Review Of Gladiator llA Brutally Honest Review Of Nobody Wants This Subscribe to The Spill Newsletter by clicking here. Subscribe to Mamamia GET IN TOUCH:The Spill podcast is on Instagram here.Do you have feedback or a topic you want us to discuss on The Spill? Send us a voice message, or send us an email thespill@mamamia.com.au and we'll come back to you ASAP! WANT MORE?If you’re looking for something else to listen to why not check out our hilarious and seriously unhelpful podcast The Baby Bubble hosted by Clare and Jessie Stephens.Or click here to listen to the hosts of Mamamia Out Loud open up about creativity and how they stay inspired. Read all the latest entertainment news on Mamamia... here. CREDITS Hosts: Laura Brodnik & Em VernemExecutive Producer: Kimberley Braddish Audio Producer: Scott Stronach Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures. Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

✨ Terra Potts, Film Marketer and Previous Executive Vice President, Marketing @ Warner Bros☁️ How to break into the entertainment industry with no experience☁️ How to get better at networking through solo travel☁️ Experience working on the marketing team for The Curious Case of Benjamin Button☁️ Why you should value experiences over titles and paychecks☁️ Multicultural Marketing and the Evolution of Diversity in Media☁️ Honest advice for climbing the corporate ladderJoin the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

Feature: New book ‘Opening Weekend' provides insider perspective on film marketing Although the film industry can be quite lucrative, there are a lot of moving parts to how a film gets to be a “success” or “flop.” As it relates to building up hype for a movie, marketing teams play a huge role in growing excitement and finding ways to resonate with general audiences. A new book, Opening Weekend: An Insider's Look at Marketing Hollywood's Hits and Flops, by longtime film marketing executive Jim Fredrick. Frederick's career in the business has included working on the marketing team for films like Eyes Wide Shut, The Shawshank Redemption, and even the Harry Potter film franchise. So for this week's feature, we'll talk to Frederick about Opening Weekend and get an insider's understanding of how marketing works within the film industry. Jim Fredrick, studio marketing executive, and Chapman University film professor; he's also the author of the new book Opening Weekend: An Insider's Look at Marketing Hollywood's Hits and Flops

Welcome to the DMF. Where I try to find out what motivates people behind the scenes in the world of acting and entertainment. Today on the podcast I am talking to Paul Todisco. He is a director and we talk about his directing and everything in between. As always you can reach me on Twitter, Instagram, and Facebook with my name Justin Younts. Thank you for listening and sit back and enjoy. I discovered my passion for filmmaking with Paul Tudisco, a talented writer, director, and producer. In our conversation, Paul shares his journey from growing up in the small suburb of North Syracuse, New York, to becoming a filmmaker with a unique voice. He reflects on the isolation he felt growing up in the 80s, a time before the internet, and how that experience shaped his storytelling. Paul reveals how his love for storytelling began at a young age, inspired by authors like Stephen King and filmmakers like Steven Spielberg. He discusses the importance of supportive parents and how they nurtured his artistic inclinations. Paul also dives into his creative process, emphasizing the significance of rehearsal and collaboration with actors to achieve authentic performances. He shares insights into his films, including 'Freak Talks About Sex' and 'One Day Like Rain,' highlighting the themes of connection, isolation, and the human experience. Throughout our conversation, Paul emphasizes the importance of staying true to one's artistic vision and the challenges of navigating the film industry. His passion for storytelling and dedication to his craft shine through, making this discussion a must-listen for aspiring filmmakers and anyone interested in the art of cinema. 00:00:00 - Introduction and Guest Introduction 00:00:18 - Paul's Background and Upbringing 00:01:32 - Paul's Early Interest in Filmmaking 00:02:32 - Family Support and Early Arts Exposure 00:03:28 - Paul's Musical Journey 00:04:29 - Influence of Stephen King and Horror Genre 00:06:12 - Paul's Supernatural Experience 00:08:27 - Inspirational Films and Artists 00:11:42 - Unexpected Interruption 00:12:19 - Influence of Art on Filmmaking 00:14:02 - Moving to California and University Experience 00:15:25 - Influence of David Lynch and His Films 00:17:13 - Discussion on One Day Like Rainbows 00:20:21 - Experience at University of Southern California 00:23:16 - Reflections on Television and Its Evolution 00:27:10 - Making of Freak Talks About Sex 00:30:44 - Discussion on Dialogue and Authenticity 00:31:45 - Shooting in the Mall and Personal Experiences 00:32:54 - Character Development and Symbolism 00:35:25 - Challenges and Compromises in Film Making 00:42:06 - Discussion on Film Titles and Distribution 00:44:54 - Introduction to One Day Like Rain 00:46:50 - Shooting Locations and Independent Financing 00:48:12 - Transition to Digital Filming 00:50:08 - Discussion on One Day Like Rain's Impact and Interpretation 00:50:40 - Reflection on Character Development 00:53:20 - Filmmaking Philosophy and Independent Cinema 00:55:47 - Discussion on Realistic Dialogue 00:58:41 - One Day Like Rain's Reception 00:59:47 - Directing Style and Emphasis on Visuals 01:02:08 - Discussion on Audience Influence and Authenticity 01:04:27 - Reflection on Star Wars Series 01:07:46 - Critique on Rise of Skywalker 01:10:06 - Discussion on Film Marketing and Audience Expectations 01:12:06 - Directing Non-actors in One Day Like Rain 01:13:39 - Importance of Rehearsal and Detailed Planning 01:15:00 - Writing Process and Dialogue Creation 01:17:58 - Writing Process and Drafts 01:18:29 - Influence of Personal Research and USC on Writing Style 01:18:39 - Role of Reading and Literature in Writing 01:20:56 - Experience with Film Editing 01:23:33 - New Film Project and Its Differences 01:25:58 - Discussion on A Clockwork Orange 01:26:08 - Theatre Experience and Audience Behavior 01:29:31 - Importance of Patience and Immersion in Film Watching 01:33:36 - Discussion on Film Appreciation and Analysis 01:34:58 - Concerns About New Filmmakers and Authenticity 01:35:54 - Reflection on Devil's Whisper 01:37:19 - Discussion on Film Cuts and Authentic Versions 01:39:46 - Appreciation of Sergio Leone's Work 01:42:24 - Discussion on A Clockwork Orange 01:44:09 - Discussion on Empathy for Antagonistic Characters 01:44:36 - Debate on Perception and Meaning 01:46:37 - Discussion on Conspiracy Theories 01:48:46 - Discussion on Fear and Manipulation 01:49:30 - The Importance of Learning and Listening 01:50:28 - Discussion on Meditation and Its Benefits 01:51:22 - Critical Thinking and Education 01:57:55 - Exploring Personal Meditation Practice 02:00:19 - Discussion on Reading and Its Influence 02:04:17 - Discussion on Personal Music Preferences 02:05:35 - Discussion on Film Scores 02:06:23 - Discussion on Current and Classic Films 02:12:50 - Reflection on Ingmar Bergman's Work 02:16:25 - Conclusion and Contact Information

In this episode of Cult Film School, hosts Adrian and Dion reminisce on their relationships with film critic Robin Wood, and talk about his work on the horror film, culminating in the influential The American Nightmare film program (and book) in 1979. On its 45th anniversary, they discuss Robin Wood's contributions to the critical study of horror through two films he championed: Alfred Hitchcock's Psycho (1960) and Wes Craven's The Last House on the Left (1972). They discuss personal memories as well as themes and reactions to the films, and the critical perspectives Robin Wood brought to bear on the horror film genre.   Chapters: 0:00:12 - Welcome to Cult Film School 0:02:09 - Robin Wood Stories 0:09:28 - The American Nightmare (1979) 0:11:22 - Thanks for the Film Recommendation, Daniel! 0:12:36 - Psycho (1960): IMDb Plot Summary 0:13:34 - Robin Wood's "Psychoanalysis of Psycho" (1960) 0:15:15 - Psycho as Exploitation Horror Film Experiment 0:17:30 - Film Marketing and Hitchcock as Showman 0:19:36 - Psycho as Transitional (and Seminal) Film 0:25:35 - Families in Psycho 0:29:18 - Psycho (1960): Tagline 0:32:47 - The Last House on the Left (1972): IMDb Plot Summary 0:34:26 - Robin Wood's "Neglected Nightmares" (1980) 0:38:39 - Tonal Shifts in The Last House on the Left 0:43:19 - Empathy in The Last House on the Left 0:49:15 - Off-putting Imagery in The Last House on the Left 0:54:00 - The Last House on the Left (1972): Tagline 0:55:05 - Taking the Horror Film Seriously 0:58:30 - Curious to Read Robin Wood? 1:02:33 - Happy Halloween! 1:03:23 - Next Episode Preview   Robin Wood on the Horror Film: Collected Essays and Reviews (2018) is available via Amazon: Amazon.ca, Amazon.com, or Amazon.co.uk.   Connect with Adrian & Dion: Letterboxd ~ CultFilmSchool Instagram ~ @cultfilmschool  Threads ~ @cultfilmschool X ~ @cultfilmschool Facebook  ~ Follow Us! Send an Email ~ cultfilmschoolpodcast@gmail.com  Don't forget to leave a rating and review!

In this episode, we're joined by Jim Fredrick, trailer editor, creative executive, and film professor and now… author of the new book OPENING WEEKEND. Jim shares his journey from his early sports aspirations to his pivotal roles in the film and marketing industries, working with icons like Steven Spielberg, Robert Redford, Jack Nicholson and Rob Reiner among so many others. We dive into the evolution of movie marketing, navigating challenging personalities, and the influence of Rotten Tomatoes. Jim also discusses motivational styles in the workplace, choosing passion over money, building a strong portfolio, and the transformative power of mentorship and hands-on education. We also get into the impact of Jim's teaching, his work with young trailer makers, and his upcoming book filled with personal industry insights and stories.   02:28 Meet Jim Fredrick: A Journey in Film Marketing 03:57 From Sports Dreams to Movie Magic 10:30 The Path to Becoming a Trailer Editor 14:36 Joining Intralink and Working with Legends 24:11 Creating the Teaser for THE COLOR PURPLE 28:49 Brushes with Fame: Main Title Design 38:17 A Week at Stanley Kubrick's Estate 42:28 The Unique Challenge of Creating the EYES WIDE SHUT Trailer 46:45 Castle Rock: A Unique Chapter in Editing and Heading Up Marketing 54:21 Transitioning to Warner Brothers 01:11:14 The Role of Rotten Tomatoes and Influencers 01:14:29 Dealing with Difficult Personalities in the Industry 01:18:46 Advice for Aspiring Trailer Editors   https://www.upress.state.ms.us/Books/O/Opening-Weekend   Be sure to check out our wonderful sponsors:  Brent Allen Hagel - www.brentallenhagel.com/   The Golden Trailer Awards - goldentrailer.com/   ALIBI Music - alibimusic.com/     Please leave us a rating and review: https://apple.co/3QYy80e   You can find Corey on all the socials @coreysnathan such as www.linkedin.com/in/coreysnathan.

It was so cool to get to hang out with Chris Daniel, the Senior Vice President of Marketing at LionsGate. Prior to LionsGate, Chris led 360 marketing campaigns on some of Netflix's biggest films such as Red Notice, Glass Onion, Dayshift, To All The Boys: P.S. I Still Love You, Dolemite Is My Name, and Over The Moon. Previously, he edited and produced trailers, digital-social, and brand campaigns at AV Squad where he was a part of a ton of award-winning work. Chris came up through the ranks at highly creative shops Mocean, Ignition and Seismic. Over his years on the agency side, he's been recognized with Clio Entertainment and Golden Trailer Awards (and even a CUTTER AWARD - y'all remember that?) for his campaigns for Red Notice, Dayshift, Bright, The 13th, Spy, Top 5, The Drop and many more.   Be sure to check out our wonderful sponsors:  Carrma - www.carrma.com/   Brent Allen Hagel - www.brentallenhagel.com/   The Golden Trailer Awards - goldentrailer.com/   ALIBI Music - alibimusic.com/     Please leave us a rating and review: https://apple.co/3QYy80e    You can find Corey on all the socials @coreysnathan such as www.linkedin.com/in/coreysnathan. 

In his nearly 35 years in the media, Tony has repped luminaries such as Stan Lee and William Shatner, written speeches for Bill Gates and various CEOs/public figures and worked on high profile national PR campaigns. He has produced documentaries, such as Marvel Then and Now: An Evening with Stan Lee and worked on numerous not-for-profit campaigns for The Hero Initiative and Consent Florida. He is a former award-winning journalist and currently a columnist on various pop culture and political news outlets. In recent years, he has developed various properties for film and television, and acted as a publicist for several feature film productions. Today Tony supports and works with independent filmmakers to create Marketing and public relations plans to attract your audience during production. For more info abou Carole Dean and From the Heart Productions please visit www.FromtheHeartProductions.com.

Episode Summary Join us as we chat with Monica Brady, co-founder of the Golden Trailer Awards, about the evolution of movie trailers and the impact of the awards on the film industry. Monica shares fascinating stories from the early days of the awards, the creative challenges they faced, and the importance of trailers in movie marketing. Timestamps and Topics [00:00:07] Introduction: Frank welcomes Monica Brady. [00:00:20] About the Golden Trailer Awards: Monica explains the origins and purpose of the awards. [00:01:04] Necessity for a Trailer Award Show: The journey from film school to creating an award show for trailers. [00:02:22] Forward-Looking Focus: How the Golden Trailer Awards differ from traditional award shows. [00:03:49] Impact of Trailers: The importance of trailers in marketing and audience engagement. [00:06:10] Early Challenges: Overcoming the difficulties of starting the award show in the pre-digital era. [00:08:53] Audience Focus: Emphasizing the audience-centered approach of the awards. [00:11:00] Expanding Categories: How and why new categories are added to the awards. [00:14:12] Evolution of Trailers: Changes in trailer length and style from 1999 to 2024. [00:17:01] Memorable Trailers: Discussion on iconic trailers and the emotional impact of music in trailers. [00:20:02] Jury Selection: Criteria for selecting the jury members for the Golden Trailer Awards. [00:23:02] Formulaic Trailers: The balance between creativity and formula in trailer making. [00:24:58] Future of the Golden Trailer Awards: Plans for global expansion and adapting to changing media consumption habits. [00:31:15] Vertical Videos: Impact of social media formats on trailer design. [00:34:10] Memorable Moments: Monica shares some of the most memorable moments from the Golden Trailer Awards history. [00:38:00] Conclusion: Frank wraps up the episode and thanks Monica for joining. Key Takeaways The Golden Trailer Awards started out of a need to find trailer editors and has grown to recognize all forms of movie marketing. Trailers are crucial in movie marketing and have evolved significantly over the years. The awards focus on celebrating upcoming movies, providing a forward-looking perspective unlike traditional award shows. Quotes "Our show is the Oscars for trailers – the Academy Awards for the short attention span." - Monica Brady "A trailer can make or break a movie's success." - Monica Brady Guest Bio Monica Brady is the co-founder of the Golden Trailer Awards, which celebrates excellence in movie marketing. With a background in film from NYU, Monica has been a driving force in recognizing the art and craft of trailer creation. Call to Action Enjoyed the episode? Don't forget to: Subscribe to Geek Freaks Podcast on Apple Podcasts, Spotify, or your favorite platform. Leave us a review and let us know what you think! Share this episode with your friends and on social media using the hashtag #GeekFreaksPodcast. Related Episodes Episode with Frank Martin: The Art of Comic Writing Episode with Holly Swinyard: A History of Fans and Fandom Links and Resources Golden Trailer Awards: Official Website Geek Freaks Podcast: Facebook, Threads, Patreon Follow Us Stay updated with the latest episodes and bonus content: Twitter: @geekfreakspod Instagram: @geekfreakspodcast Listener Questions Have a question or topic suggestion? Send us an email at contact@geekfreakspodcast.com or tweet us @geekfreakspod. Tags: Golden Trailer Awards, Monica Brady, movie trailers, film marketing, trailer awards, movie marketing, Hollywood trailers, film industry, trailer editing, movie previews, film awards, movie advertising, Geek Freaks Podcast, film school, NYU film, movie promotion, trailer creation, Oscars for trailers, movie industry insights, podcast interview, behind the scenes, film marketing strategies, movie marketing trends, trailer production, trailer industry

Todd Garner, the head of Broken Road Productions, is a veteran producer and Hollywood creative executive with a remarkable gift for creating and nurturing mainstream, commercial motion pictures. In various capacities throughout his career, Garner has developed, overseen, executive produced or produced well over 170 movies, many of them major hits for their respective studios. Formerly a founding partner of Revolution Studios and before that co-head of production at Walt Disney Studios, Garner founded Broken Road Productions in summer 2005. In the last fifteen years, Broken Road has produced 22 movies and 3 TV series. After producing the runaway hit PAUL BLART: MALL COP and its sequel, which combined grossed over $290 million in worldwide box office, Broken Road produced KNIGHT AND DAY for Fox grossing over $261 million worldwide, MGM & Sony's ZOOKEEPER which grossed $170 million, and INTO THE STORM for New Line, which grossed over $161 million worldwide. In November 2018, Screen Gems' THE POSSESSION OF HANNAH GRACE starring Shay Mitchell & Stana Katic finished with a stellar $45M WW on a $6M budget. Released summer 2019 was New Line Cinema's TAG, starring Jon Hamm, Ed Helms, Jake Johnson and Isla Fisher and February 2019 featured the release of ISN'T IT ROMANTIC starring Rebel Wilson, Liam Hemsworth, Adam DeVine, & Priyanka Chopra. Garner is currently in post-production on MORTAL KOMBAT at New Line and the true story ALL MY LIFE for Universal. He is currently in production on the comedy VACATION FRIENDS starring John Cena & Lil Rel Howery at Fox/Hulu and the Netflix sitcom "The Crew" starring Kevin James. Garner has the Bert Kreischer series "The Cabin" premiering on Netflix this fall. Other features in development include: a SLEEPY HOLLOW reboot at Paramount Pictures, a remake of AMERICAN WEREWOLF IN LONDON at Universal, FUZZY TOWERS starring Kevin James at Netflix and SENIOR YEAR with Rebel Wilson at Paramount. Garner was an Executive Producer on films such as XXX, ANGER MANAGEMENT and 13 GOING ON 30. He joined Revolution as a partner in May 2000 and was responsible for overseeing all aspects of development and production for the company's motion pictures during its remarkable first five years. During his tenure, Garner oversaw such hit Revolution films as BLACK HAWK DOWN, PUNCH DRUNK LOVE and HELLBOY. Todd currently hosts "The Producer's Guide: Todd Garner & Hollywood's Elite," which takes an in depth look at the movie business and what it takes to be a producer in today's world.

In a surprising turn of events, the producers of the upcoming Eid 2024 action thriller, Bade Miyan Chote Miyan, have decided to trim the film by 8 minutes, opting for a crisper cut ahead of its showdown with Maidaan. The decision came after a special screening at Pooja Films Office, where the team felt there was room for improvement to ensure an ideal viewing experience for the audience during the festive season. Akshay Kumar, Vashnu Bhagnani, and Jackky Bhagnani are collaborating with director Ali Abbas Zafar to achieve this. The re-edit work is currently in progress, with the film expected to be re-censored on Monday. Despite these last-minute adjustments, bookings for paid previews on April 10 and the full-day release on April 11 remain unaffected.

Ho condiviso con voi le strategie essenziali per il marketing e la distribuzione di un film a basso budget. Abbiamo esplorato come creare attesa e interesse intorno al vostro progetto, le opzioni di distribuzione disponibili, e l'importanza di utilizzare i social media per coinvolgere il pubblico. In questo episodio, ho sottolineato come un'efficace strategia di marketing possa fare la differenza nel successo del vostro film. Io sono Stefano Terraglia, e vi invito a unirvi a me nel prossimo episodio, dove parleremo di come organizzare una proiezione del vostro film. Continuate a seguirci! --- Send in a voice message: https://podcasters.spotify.com/pod/show/spaziodarte/message

Amanda Seyfried's film Seven Veils, directed by Atom Egoyan, is set to premiere at the 2024 Berlin Film Festival. The plot follows Seyfried, portraying a director organising an opera revival of Richard Strauss's Salome, intertwining reality and fiction. With a runtime of three hours and 29 minutes for its Netflix release, the extended cut will feature a scene between Ranbir Kapoor and Rashmika Mandanna not included in the theatrical version. A newly released image teases Seyfried's shocked expression, hinting at the film's exploration of complex relationships. Egoyan, impressed with Seyfried's performance, notes her portrayal of a woman dealing with intricate relationships in her past, present, and future. Boasting an 83% approval rate on Rotten Tomatoes, Seven Veils has generated positive buzz, and its festival success may pave the way for a wider theatrical release. The Berlin Film Festival, scheduled from February 15 to 24, will provide a platform for the film to compete alongside other industry heavyweights.

Ajay Devgn's much-anticipated sports drama, Maidaan, has officially announced its release on Eid in April 2024. Directed by Amit Sharma, the film promises to be a cinematic experience with Devgn portraying the role of Indian football coach Syed Abdul Rahim. The announcement sets the stage for an exciting box office clash, as Maidaan will go head-to-head with another major release, Bade Miyan Chote Miyan. The clash is expected to generate significant industry buzz and captivate fans. Maidaan aims to shed light on the untold story of Indian football's golden era, showcasing Rahim's profound impact on shaping the sport in the country.

Episode 171 is our first in 2024. Our Fade In To Film crew shares marketing techniques, tips, and advice. Levi and Ryan share stories about how they market and promote their films. We discussed many promotion and marketing options: QR codes, guesting on a podcast like ours, speaking to audiences at schools and other spaces, and more. We also discuss creative ways to begin to create and capture content on set location to use later. And why you should have a marketing strategy. Levi shared his strategic methodology to marketing his global award-winning film, Paralysis. Panelists: Levi Austin Morris, Joey Min and Ryan McDonald.  Learn more about all our panelists: http://fadeintofilm.com  SBP Podcast Mobile Filmmaking: The Voice of Mobile Film™ is for everyone who ever wanted to or is curious about making movies and videos using smartphones.  Do you enjoy our free podcast? Share some love. BuyMeACoffee: https://www.buymeacoffee.com/susybotello and Patreon: https://www.patreon.com/sbppodcast  Our Podcast Newsletter: http://eepurl.com/iwK-dM  Subscribe to listen in your own app: https://www.podbean.com/site/podcatcher/index/blog/kOpp1Xtzvu6l    Mentioned: Watch Joey Min's Documentary: What it Takes, the making of 44th Chamber of Shaolin: https://www.youtube.com/watch?v=Kc02mI5uoHQ  Follow our panelists for this episode: Levi Austin Morris' Instagram: https://www.instagram.com/leviaustinmorris/  Ryan's Instagram: https://www.instagram.com/ryan.mcdonald.filmmaker/  Joey Min's Instagram: https://www.instagram.com/thatguyjoeymin/ Our Links:  SBP Podcast Website: http://sbppodcast.studio  Smartphone Filmmaking Publication: https://medium.com/smartphonefilmmaking    Susy's Substack: https://susybotello.substack.com  Podcast Twitter: http://twitter.com/sbppodcast    Facebook: http://facebook.com/sbppodcast       Instagram: https://www.instagram.com/mobilefilmsd/  Susy on Threads: https://www.threads.net/@susybotelloofficial  Susy on Twitter: http://twitter.com/susybotello  Susy on Instagram: https://www.instagram.com/susybotelloofficial/  International Mobile Film Festival Updates: https://internationalmobilefilmfestival.com/social/ Apple Podcasts: https://itunes.apple.com/us/podcast/sbp-podcast/id1296673665    © Copyright 2024 S. Botello Productions™. All rights reserved.

Kellie Whitton has moved her life from success to significance. Be warned of this emotionally charged conversation. It all began when Kellie, a working mom of two young kids received a breast cancer diagnosis at the age of 44. Kellie was lucky to be surrounded by an incredible network of generous friends and family who wanted to help but didn't know how. The trouble was, she didn't know, either. It was after going through chemotherapy, 3 surgeries and 30 rounds of radiation that she realized she wanted to help other women in the same situation—along with their family and friends. And so she founded CaraKit with a friend who had been impacted as a cancer caregiver as well.Now staffed by a passionate and talented team, CaraKit is based in Los Angeles, bringing a bit of luxury, comfort and hope to every kit.What does significance look like to you? Does it mean using your life experience to change the lives of others, without any expectations of anything in return?

✨ Terra Potts, Film Marketer and Previous Executive Vice President, Marketing at Warner Bros☁️ How to break into the entertainment industry with no experience☁️ How to get better at networking through solo travel☁️ Experience working on the marketing team for The Curious Case of Benjamin Button☁️ Why you should value experiences over titles and paychecks☁️ Multicultural Marketing and the Evolution of Diversity in Media☁️ Honest advice for climbing the corporate ladderJoin the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

Chief Marketing Officer of IMAX, Denny Tu and The Quorum's David Herrin talk with Claire Atkinson about the Barbie movie's impact on media, marketing, and movies. Herrin explains how Barbie is a "watercooler movie." Plus Tu talks TikTok and why he believes, "AI is going to unlock new opportunities and also new risks." That's on this episode of The Media Mix. Be sure to subscribe to the podcast and Substack Newsletter https://themediamix.substack.com/. If you have guest ideas email The Media Mix at themediamixUS@gmail.com Stay connected to media and remain in the mix by subscribing to the podcast and newsletter Learn more about your ad choices. Visit megaphone.fm/adchoices

2023 is the summer of Barbenheimer! The Barbie Movie Marketing gave us a masterclass in theatrical marketing, this summer! From Barbie memes to Barbie photo ops, to Barbie pride parade floats - you couldn't open your phone without seeing the quintessential Barbie Pink, these last few months.So why is the Barbie movie so popular? ...Because of the marketing!In this episode, we'll break down some of the strategies the Barbie movie marketing team used, particularly on social media... And how you can embed those same strategies into your own business's marketing!Sources:BBCHollywood ReporterDigiday✨Tap here to watch a FREE masterclass about “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration/ Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours) https://instagram-mastery-optin-form.ck.page/c684a45e7f Tap here to try Later.com (Jenna's favourite social media scheduling software) https://later.grsm.io/egd652z1q1fk Music by Jordan Wood Hosted by Jenna Warriner, Creator of Magic Marketing Machine

How do you approach investors in a time when anyone rarely makes money? What goes in your business plan? Why should you share the bad news first with your potential investors? Why should you use your own money to make your own film? Why shouldn't you pre-judge potential investors? Why is getting a mentor essential? We are going to dive into all that with filmmaker Scott DuPont in this episode about the five big shifts you must make to fund your indie films. (Episode 43) Hosted by Director/Producer⁠⁠⁠⁠⁠ Jenn Page.⁠⁠⁠⁠⁠ To join our private FB group for directors or to learn about The Working Director course that helps emerging filmmakers become working directors faster, visit ⁠⁠⁠⁠⁠TheWorkingDirector.Pro⁠⁠⁠⁠⁠. More on Scott: Scott duPont was born in New Jersey (also lived in New York) is an award-winning actor with 3 Crystal Reel Awards based in Hollywood. duPont honed his craft in the Florida market living near Universal Studios FL & Disney-MGM Studios for 15 years working on 100+ short & independent films and TV pilots. In 2005, duPont was elected State President of the Florida Motion Picture & Television Association and to the Board of Directors for Film Florida. He was later elected President of the Florida Cast & Crew Association, served as Chairman of the Florida Alliance of Media & Entertainment and was a founding member of the United Film & Television Artists. Behind the camera, duPont is a member of the Producers Guild of America, the International Documentary Association. One of Scott's unique advantages to having successful film releases is his marketing skills which led him to pursue a Master's degree in Marketing with his thesis on Film Marketing. His obsession on marketing proved a great resource to exploit his company's films using creative strategies with smaller P & A budgets to get R.O.I. to his investors over the years. In between productions, duPont has written columns for several film industry publications including The Director's Chair, Focus In, and ChART magazine, and currently hosts the Podcast "Finance YOUR Movie!" which helps educate, inspire & empower other filmmakers to get money for their own projects. Making connections & reading scripts via the different film organizations he helmed, Scott optioned and purchased several sought after scripts & valuable properties. In 2007, with the backing of his most loyal investors, he formed Scott duPont, Inc. to acquire & develop additional film properties. duPont is now teaming up with existing investors and an investment group out of New York & Miami to raise a new production slate to produce & market several films (now in development). The 1st film belonging to this new slate is: "Ticket Trouble" expected to start production in 2024. Finance Your Movie with Scott's help by listening to his podcast or hiring his team to get hands on. FinanceYourMovie.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/theworkingdirector/message

This is the first of our REPLAY podcasts, where we revisit some of our early hidden gems, compilations, and most popular episodes.  Episode specific description:Prepare yourselves, film buffs and cinema enthusiasts, as we embark on a fascinating journey through the ever-evolving film and home entertainment industries with none other than George Feltonstein of Warner Brothers. We'll be tracing George's illustrious career, from his roots in MGM UA to his current role in preserving classic films at Warner Brothers. He'll also share his insights on the marketing and distribution of these timeless creations, and his role as the producer for over 100 restored soundtrack album CDs. In our conversation, we venture into the realm of technology's transformative impact on home entertainment. We unpack the revolutionary influence of the laserdisc format, the innovative extras MGM included in the Wizard of Oz anniversary edition, and the game-changing introduction of the DVD format by Warren Lieberfab in 1996. Brace yourselves as George and I tango with the complex dance of niche audiences, film preservation, and profitability in the cinematic world. We'll delve into his experiences in catalog marketing during the heyday of VHS and DVD, explore the rise of brand marketing, and dissect the success of film franchises like Forbidden Hollywood. On top of that, we'll also touch on the allure of precode and film noir films for younger audiences, the crucial role of technology in film preservation, and Warner Brother's unique relationship with UCLA. Trust me, you don't want to miss the stories behind the preservation of classic films such as The Wizard of Oz, Casablanca, and Singin' in the Rain, and the paramount importance of preserving the tales behind these films' creation. Warner Archive Store on Amazon Support the podcast by shopping with our Amazon Affiliate linkDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.The Extras Facebook pageThe Extras Twitter Warner Archive & Warner Bros Catalog GroupOtaku Media produces podcasts, behind-the-scenes extras, and media that connect creatives with their fans and businesses with their consumers. Contact us today to see how we can work together to achieve your goals. www.otakumedia.tv

Film Marketing Special with Kate Edwards Talent Manager - TG100To celebrate episode 100 and 3 years of podcasting, Roger Edwards and Pascal Fintoni are joined by Kate Edwards the owner of Grand View Management from her office in Venice, Los Angeles, California.This is a fascinating and often poignant conversation about the relationship between managers and their clients, the incredible power of storytelling, the work of actors and actresses and their enduring legacy.00:00:00 Introduction - Here are your hosts, Roger and Pascal 00:02:33 Let's go to Los Angeles and meet our special guest Kate Edwards00:03:32 A week in the life of Kate Edwards00:06:20 The difference between a manager and an agent?00:17:46 What made you decide to become a talent manager?A fascinating look back at Kate Edwards' journey and how her interest in acting led to a chance encounter with John Travolta's manager who introduced Kate to film production. And the rest, as they say, is history!00:25:50 How do you decide on who you will look after as a manager?Another insight into the world of talent management, from being approached directly to spotting opportunities and taking the initiative.00:30:25 Being on the set of Dirty Dancing and other stories00:32:53 How Kate Edwards got involved with the Patrick Swayze and John Travolta documentaries00:36:35 Memories from the movie 'Ghost' starring Patrick Swayze, Demi Moore, Whoopi Goldberg00:42:00 Let's talk about film marketing: premieres, photo shoots, press tours, screenings, and more00:45:47 Spotlight on: Will Patton and sustaining a career over several decades00:48:26 Film projects to watch out for00:50:38 The Film Marketing Fun Quiz!If you could have a Zoom call with a film director (past or present) who would it be? If you could remake a classic, which film would it be? What is your go-to movie when you need cheering up? What is the first movie you saw on the big screen? And the last?Which band or artist would you invite to play for you and your friends at your birthday party?00:55:56 Final words and farewellAbout Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series. Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series. Please subscribe and leave comments and suggestions in the usual places. Listen to the podcast: https://two-geeks-marketing-podcast.captivate.fm/Pascal Fintoni: https://pascalfintoni.com/ Roger Edwards: https://rogeredwards.co.uk/services/

Join us for a fascinating discussion on the lost art of film marketing in our next episode of Movie Madness. Our special guest, journalist Wayne Madden, joins our award-winning hosts Henry and Wayne Thompson to explore the evolution of movie advertising from its heyday to the present. We'll take a deep dive into the creativity and artistry of film marketing in the past, where every poster, trailer, and promotional campaign was crafted with precision and imagination. Iconic movie campaigns that captured the public's imagination, from Jaws to Star Wars to Jurassic Park and beyond. But we'll also examine the challenges of modern movie marketing, where big-name stars and franchises often take precedence over creativity and originality. Wayne will help us explore the changing landscape of film advertising, and how filmmakers and studios are adapting to the new realities of a crowded marketplace. Don't miss out on this insightful and thought-provoking episode of Movie Madness with our special guest Wayne Madden. Tune in and get mad! --- Send in a voice message: https://podcasters.spotify.com/pod/show/movie-madness/message

Welcome to Film Grind. I'm Shawn Burkett and I will be your host as we journey though the ins and outs of the film industry. Today we will be talking about Promoting and Marketing! LINKS: Days and times to post on Social Media: https://tinyurl.com/8buynkry Marketing: https://tinyurl.com/2fkeykts Film Marketing on Fiverr: https://tinyurl.com/j8pmmxjn And be sure to check out other FILM GRIND episodes here: https://tinyurl.com/jwrusdfv Film Grind is brought to you by Concept Media Films: www.conceptmediallc.com

We're joined by the founder of Hamilton Bros Media, Fred Hamilton. Fred talks to us about creating his media company and writing and producing his first tv series titled "Black Day". We dig into the steps it takes to create a media company, hiring staff, and the daily challenges of runnning it. He talks about how he made the transition from music to film and what inspired him to write Black Day. https://www.hbmedianetwork.com/ https://www.youtube.com/channel/UCigk79ht5vEXOiirKlg97NQhttps://www.facebook.com/hamiltonbrosmedianetwork https://www.instagram.com/hamiltonbrosmedianetwork/https://twitter.com/hamiltonbrosnet https://www.kingscanmoveon.com/Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Join us and learn marketing and media strategies for Indie films, plus dynamic publicity ideas from C.M. Conway. C.M. Conway, filmmaker of "How to Successfully Fail in Hollywood" now available on Prime Video and FunnyFailureFilm.com. To learn more about Carole Dean and From the Heart Productions please visit www.FromtheHeartProductions.com.

check out the movie here  -    https://www.birdiesthemovie.com/Today I'm interviewing birdie's director Troy Carlton and Producer Samuel W. ReedI Make Movies that Make Money. My mission here is to help independent filmmakers earn more money doing what they love, making movies, and to make a positive impact in the filmmaking community through the power of video.  I publish weekly videos on Film Marketing,  Distribution, and independent filmmaking  in general, in order to help other filmmakers make money with independent films. Support the show

I Make Movies that Make Money. My mission here is to help independent filmmakers earn more money doing what they love, making movies, and to make a positive impact in the filmmaking community through the power of video.  I publish weekly videos on Film Marketing,  Distribution, and independent filmmaking  in general, in order to help other filmmakers make money with independent films. Support the show

The one about the BBC Listening Project, House of Instagram Conference and the film “In Time” - TG86    00:00:00 Introduction   Here are your hosts, Roger and Pascal.      00:04:16 In the News   A selection of announcements and news releases from the world of marketing and technology that caught our attention.    00:14:56 Content Spotlights   ROGER: For a true view of the consumer, get them to talk like themselves by Helen Edwards in Marketing Week https://www.marketingweek.com/for-a-true-view-of-the-consumer-get-them-to-talk-like-themselves/ (https://www.marketingweek.com/for-a-true-view-of-the-consumer-get-them-to-talk-like-themselves/) AND the BBC Listening Project: https://www.bbc.co.uk/programmes/b01cqx3b (https://www.bbc.co.uk/programmes/b01cqx3b)  PASCAL: House of Instagram 2022 Virtual Conference with Adam Mosseri, Ian Edwards, Grace Kao, Gord Ray, Thomas Finetto and many more: https://houseofinstagram2022.splashthat.com/ (https://houseofinstagram2022.splashthat.com/)    00:30:38 Marketing Tech and Apps    ROGER: It's all about LinkedIn...    The LinkedIn Picture Link: And don't forget Alt Text as well: https://www.searchenginejournal.com/linkedin-lets-you-add-clickable-links-to-photo-posts/460660/ (https://www.searchenginejournal.com/linkedin-lets-you-add-clickable-links-to-photo-posts/460660/)    LinkedIn Audio Rooms (Like Clubhouse and Twitter Spaces) - but it's well hidden away: https://www.linkedin.com/pulse/linkedin-audio-events-user-guide-sandra-long/ (https://www.linkedin.com/pulse/linkedin-audio-events-user-guide-sandra-long/)    PASCAL: It's all about getting started with Instagram Reels    Instagram Reels official webpage for more tips and advice  https://business.instagram.com/instagram-reels (https://business.instagram.com/instagram-reels)    Download Instagram Reels (and Stories) on your computer for repurposing https://instavideosave.net/ (https://instavideosave.net/)      00:40:05 This Week in History   Our selection of historical events and anniversaries from the world of science, technology and popular culture.    00:46:53 Creator Shout Outs   ROGER: The Lost Location of The Talons of Weng-Chiang (has been found!) - YouTube Video by Dalek6389: https://youtu.be/YnPQCrJ6s5k (https://youtu.be/YnPQCrJ6s5k)  PASCAL: Ana Rodriguez Content Manager at Podcast & Radio, worked with Yana Mardiyan to create the article ‘8 digital marketing podcasts to know all you need in 2022'  https://www.podcastandradio.co.uk/best-digital-marketing-podcasts/ (https://www.podcastandradio.co.uk/best-digital-marketing-podcasts/) and check out our authors' page https://www.podcastandradio.co.uk/podcast/two-geeks-and-a-marketing-podcast/ (https://www.podcastandradio.co.uk/podcast/two-geeks-and-a-marketing-podcast/)    00:55:16 Film Marketing   In Time (2011)  Director: Andrew Niccol  Writer: Andrew Niccol  Stars: Justin Timberlake, Amanda Seyfried, Cillian Murphy  Tagline(s): Time is Power. Live forever or die trying. His crime wasn't stealing time. He was giving it away. Tomorrow is a luxury you can't afford.  We take an in-depth look at the trailers and for this time twisting film and why we think the original trailer may have let the box office down.    About Two Geeks and A Marketing Podcast     Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.   Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.    Pascal is also on a mission to demystify digital marketing. He's the host of

The one about Badjectives, the Artemis moon rocket, and more on The Rings of Power - TG85    00:00:00 Introduction   Here are your hosts, Roger and Pascal.      00:02:05 In the News   A selection of announcements and news releases from the world of marketing and technology that caught our attention.    00:11:35 Content Spotlights   ROGER: Improve Communication by Avoiding “Badjectives” - Be specific and concise with your language to avoid miscommunication – by Joel Schwartzberg, Inc Magazine. https://www.inc.com/joel-schwartzberg/improve-communication-by-avoiding-badjectives.html (https://www.inc.com/joel-schwartzberg/improve-communication-by-avoiding-badjectives.html)  PASCAL:  Artemis: Why We Are Going To The Moon by Brian Dunbar, Internet Services Manager in the NASA Office of Communications and colleagues https://www.nasa.gov/specials/artemis/ (https://www.nasa.gov/specials/artemis/)    00:25:46 Marketing Tech and Apps      ROGER: DJI Mic – maybe the best remote mic for creators? Rode at risk? https://store.dji.com/uk/product/dji-mic?vid=109401 (https://store.dji.com/uk/product/dji-mic?vid=109401)    PowerPoint Cameo Update: https://www.microsoft.com/en-gb/microsoft-365/p/powerpoint/CFQ7TTC0HLG1?activetab=pivot:overviewtab (https://www.microsoft.com/en-gb/microsoft-365/p/powerpoint/CFQ7TTC0HLG1?activetab=pivot:overviewtab)    PASCAL: It's all about getting rewards whilst browsing the Internet  Gener8 founded by Sam Jones winner of the BBC Dragon's Den show: choose to keep your data private or to be rewarded from it:  https://refer.gener8ads.com/r/SvGdwK (https://refer.gener8ads.com/r/SvGdwK)    Brave Browser https://brave.com/brave-rewards/ (https://brave.com/brave-rewards/) the platform rips out all the creepy ads and trackers from every web page you visit. Then it gives you the choice to see Brave Private Ads      00:35:42 This Week in History   Our selection of historical events and anniversaries from the world of science, technology and popular culture.    00:39:54 Creator Shout Outs   ROGER: Chris Fox, Strategic Coffee: How do you know when it is time to give up https://strategiccoffee.chriscfox.com/2021/09/httpsstrategiccoffee.chriscfox.com202109how-do-you-know-when-it-is-time-to-give-up.html (https://strategiccoffee.chriscfox.com/2021/09/httpsstrategiccoffee.chriscfox.com202109how-do-you-know-when-it-is-time-to-give-up.html)  PASCAL: Tracy Childers, host of the ‘Membership and Courses' Podcast show https://membershipsandcourses.com/ (https://membershipsandcourses.com/) since 1 July 2022    00:46:04 Film Marketing   Lord Of The Rings: Rings Of Power (2022)    Producers: J. D. Payne and Patrick McKay for the streaming service https://en.wikipedia.org/wiki/Prime_Video (Prime Video)    Directors: Waune Yip, J.A Bayona, Charlotte Brändström  Music by: Felix Erskine (trailer) Howard Shore and Bear McCreary for TV series (YES!!) or just a rumour?  Starring: so many!  Strapline: A grand journey is defined by its travelers.   We reviewed the marketing campaign up to the teaser trailer reveal on 16 February 2022.    Time to look at what has happened since – we are recording the day of the global online premiere of the first two episodes of Rings Of Power    About Two Geeks and A Marketing Podcast     Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.   Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.    Pascal is also on a mission to demystify...

The one about Monroe's Motivated Sequence, skills for social media managers, Adobe Express and the film “Prey” - TG84    00:00:00 Introduction   Here are your hosts, Roger and Pascal.      00:03:27 In the News   A selection of announcements and news releases from the world of marketing and technology that caught our attention.    00:13:13 Content Spotlights   ROGER: Monroe's Motivated Sequence (Attention, Need, Satisfaction, Visualisation, CTA): https://youtu.be/c-zjM835hSs (https://youtu.be/c-zjM835hSs)    PASCAL:  A Look at the Most In-Demand Skills for Social Media Managers (according to PostBeyond) by Andrew Huntchinson from Social Media Today: https://www.socialmediatoday.com/news/a-look-at-the-most-in-demand-skills-for-social-media-managers-infographic/628500/ (https://www.socialmediatoday.com/news/a-look-at-the-most-in-demand-skills-for-social-media-managers-infographic/628500/)    00:28:34 Marketing Tech and Apps      ROGER: It's all a new competitor for Canva and a dilemma – Adobe Express: https://express.adobe.com/ (https://express.adobe.com/)    PASCAL: It's all about a new approach to audio content creation:    Rumble Studio https://appsumo.com/products/rumble-studio (https://appsumo.com/products/rumble-studio) Share invitation links by email, social media, or a landing page and let participants submit audio responses on their own schedule!    WhatsApp Desktop Version https://web.whatsapp.com/ (https://web.whatsapp.com/) add your own live call-in to your audio recordings with guests who can use their mobile app version to talk to you.    00:40:56 This Week in History   Our selection of historical events and anniversaries from the world of science, technology and popular culture.    00:46:29 Creator Shout Outs   ROGER: Business Insider YouTube Playlist – “Sneaky Ways” they get you to spend more money, playlist: https://www.youtube.com/playlist?list=PLmur3Z0Afau45DK8lx6OAVw1D6rRENnUy (https://www.youtube.com/playlist?list=PLmur3Z0Afau45DK8lx6OAVw1D6rRENnUy)  PASCAL: Sam Torres, Chief Digital Officer at Gray Dot Company in Atlanta, Georgia author of the article Transitioning to GA4: Is this the Right Analytics Move for Your Team? For Moz.com https://moz.com/blog/transitioning-to-ga4 (https://moz.com/blog/transitioning-to-ga4)    00:51:29 Film Marketing   Prey (2022)    Director: Dan Trachtenberg  Writer: Patrick Aison, Patrick Aison & Dan Trachtenberg, Jim Thomas & John Thomas  Music: Sarah Schachner  Stars: Amber Midthunder, Dakota Beavers, Dane DiLiegro    Is this the best predator film since the 1987 original? Back to basics – effectively warrior against warrior, or hunter and against hunted. We loved the historical setting and the authentic Comanche cultural references.     We look at the marketing campaign which might appear quite modest given the film was released straight to streaming.    About Two Geeks and A Marketing Podcast     Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.   Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.    Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series.   Every week we'll bring you the following segments.   In the News.   Content Spotlight   Marketing Tech and Apps   This Week in History   Creator Shout Outs   Film Marketing  ...

The one about nailing Agency Briefs, misconceptions about movie marketing, and how a seagull stole the show in “The Shallows” - TG83    00:00:00 Introduction   Here are your hosts, Roger and Pascal.      00:02:18 In the News   A selection of announcements and news releases from the world of marketing and technology that caught our attention.    00:11:14 Content Spotlights   ROGER: Do you have a strategy worthy of a brief? These three questions will tell you by Mark Ritson, Marketing Week: https://www.marketingweek.com/ritson-strategy-brief-three-questions/ (https://www.marketingweek.com/ritson-strategy-brief-three-questions/)  PASCAL: Biggest Misconception Filmmakers Have About Marketing Their Movies by J. Horton for Film Courage: https://filmcourage.com/2022/07/04/biggest-misconception-filmmakers-have-about-marketing-their-movies-j-horton/ (https://filmcourage.com/2022/07/04/biggest-misconception-filmmakers-have-about-marketing-their-movies-j-horton/)    00:30:58 Marketing Tech and Apps      ROGER: It's all about feedback.  Getting customer feedback - Mopinion: https://mopinion.com/ (https://mopinion.com/)  Ad creation, tracking and feedback: Plai Marketing: https://apps.apple.com/us/app/plai-marketing/id1458128279 (https://apps.apple.com/us/app/plai-marketing/id1458128279)    PASCAL: It's all about alternatives to G4A  Clarity by Microsoft https://clarity.microsoft.com/ (https://clarity.microsoft.com/) easy-to-use tool that captures how real people actually use your site.  Amplitude https://amplitude.com/ (https://amplitude.com/) know and predict which combination of features and customer actions in the product page translate to sales    00:37:24 This Week in History   Our selection of historical events and anniversaries from the world of science, technology and popular culture.    00:43:06 Creator Shout Outs   ROGER: Victoria Taylor – Founder Member of the World Experience Organization: https://www.linkedin.com/company/wxo/ (https://www.linkedin.com/company/wxo/)  PASCAL: Launchpad Associates Blog with Beverly Sherratt and Jo Cameron https://www.launchpadassociates.co.uk/news-views/ (https://www.launchpadassociates.co.uk/news-views/)    00:46:41 Film Marketing   The Shallows (2016)    Director: Jaume Collet-Serra (known for directing the horror films House of Wax (2005), Orphan (2009) Unknown (2011) )  Writer: Anthony Jaswinski  Music: Marco Beltrami  Stars: Blake Lively and Stephen “Sully” Seagull   Taglines: What was once in the deep is now in the shallows.    Not a Jaws rip off brought up to date with a CGI shark replacing the beloved rubber version from 1975. This is a completely different kind of shark movie. Exciting, tense and edge of seat scary with some incredible cinematography and landscapes.    We examine the marketing campaign from the tense trailers, gorgeous colourful posters and clever TV spots. We also look at the tongue in cheek social media campaign which also introduced us to one of the stars of the film. Stephen “Sully” Seagull. Unlike the shark, sully wasn't CGI. He was real and put in a fine performance.      About Two Geeks and A Marketing Podcast     Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.   Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.    Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series.   Every week we'll bring you the...

The one about the 4-word rule to measure success, PowerPoint Cameo, Zoom Apps and the film “Sea of Love” - TG82    00:00:00 Introduction   Here are your hosts, Roger and Pascal.      00:01:50 In the News   A selection of announcements and news releases from the world of marketing and technology that caught our attention.    00:12:00 Content Spotlights   ROGER: Best practices for making awesome PowerPoint slides by Sandy Writtenhouse in Digital Trends: https://www.digitaltrends.com/computing/powerpoint-best-practices/ (https://www.digitaltrends.com/computing/powerpoint-best-practices/)  PASCAL: Google's CEO Sundar Pichai Uses This 4-Word Rule To Measure Success by Jason Aten, Tech Columnist at Inc.com: https://www.inc.com/jason-aten/googles-ceo-sundar-pichai-uses-this-4-word-rule-to-measure-success-its-best-ive-seen-yet.html (https://www.inc.com/jason-aten/googles-ceo-sundar-pichai-uses-this-4-word-rule-to-measure-success-its-best-ive-seen-yet.html)    00:27:58 Marketing Tech and Apps      ROGER: It's all about video presentations:  Powerpoint Cameo: https://www.techradar.com/news/the-latest-microsoft-powerpoint-build-is-bound-to-be-a-hit-with-all-you-perfectionists (https://www.techradar.com/news/the-latest-microsoft-powerpoint-build-is-bound-to-be-a-hit-with-all-you-perfectionists)  MmHmm – new video tricks and effects for Zoom and Teams: https://www.mmhmm.app/home (https://www.mmhmm.app/home)      PASCAL: It's all about a better Zoom experience  Zoom Welo: https://marketplace.zoom.us/apps/TlMD8LIgS6iEEDg-MDLaMQ (https://marketplace.zoom.us/apps/TlMD8LIgS6iEEDg-MDLaMQ) transform the Zoom Breakout Rooms into a visual interface recreating collaborative physical spaces, including actual rooms.  Coda App for Zoom: https://marketplace.zoom.us/apps/WKaSrQ6rS2ez0vgfhAUVHg (https://marketplace.zoom.us/apps/WKaSrQ6rS2ez0vgfhAUVHg) keep your participants engaged with online voting, prioritising Q&A topics, sharing feelings about the meeting, and more—all in the familiar style of a document.      00:37:52 This Week in History   Our selection of historical events and anniversaries from the world of science, technology and popular culture.    00:45:05 Creator Shout Outs   ROGER: Origin Story Podcast with Ian Dunt and Dorian Lynskey – particularly the conspiracy theory episode: https://podcasts.apple.com/gb/podcast/origin-story/id1624704966 (https://podcasts.apple.com/gb/podcast/origin-story/id1624704966)  PASCAL: Ian Anderson Gray Live Streaming coach, consultant and speaker - celebrating three years of his video and audio podcast The Confident Live Show https://iag.me/podcast/ (https://iag.me/podcast/) and launching his new Live Streaming Toolkit!    00:50:37 Film Marketing   Sea of Love (1989)    Director: Harold Becker  Writer: Richard Price  Stars: Al Pacino, Ellen Barkin, John Goodman, Michael Rooker, Richard Jenkins, Samuel Jackson and New York City.  Taglines: “In search of a killer, he finds someone who's either the love of his life or the end of it.”  A superb film-noir police procedural with brilliant comedy chemistry between Pacino and Goodman and erotic chemistry between Pacino and Barkin. The city of New York is almost a character as it serves as a backdrop to the lonely lives of the stars. Sea of Love paved the way for the Femme Fatale films of the 1990s such as Basic Instinct.  We look at the brilliant posters and consider how the film benefited from the return of Pacino after a 4 -year absence. We also consider whether the name of the film should have been different. Would adopting the literal translation of the French title have worked better?    About Two Geeks and A Marketing Podcast     Hosted by the...

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The one about Kate Bush, pressing pause on content, Twitter Create and the film, “Prometheus” - TG81    00:00:00 Introduction   Here are your hosts, Roger and Pascal.    00:01:43 In the News   A selection of announcements and news releases from the world of marketing and technology that caught our attention.    00:10:52 Content Spotlights   ROGER: Kate Bush's Running Up That Hill is Official Charts Number 1 Single: Singer becomes 3 x Official Charts Record Breaker with Stranger Things success: https://www.officialcharts.com/chart-news/kate-bushs-running-up-that-hill-is-official-charts-number-1-single-singer-becomes-3-x-official-charts-record-breaker-with-stranger-things-success__36605 (https://www.officialcharts.com/chart-news/kate-bushs-running-up-that-hill-is-official-charts-number-1-single-singer-becomes-3-x-official-charts-record-breaker-with-stranger-things-success__36605)  PASCAL: Why You Should Press Pause on Your Content Strategy by Eric Rose for Content Marketing Institute: https://contentmarketinginstitute.com/articles/pause-content-marketing-strategy (https://contentmarketinginstitute.com/articles/pause-content-marketing-strategy)    00:23:14 Marketing Tech and Apps      ROGER: It's all about productivity apps:  Wrike – looks lovely and has lots of flexibility: https://www.wrike.com/ (https://www.wrike.com/)  Habitica – set goals and turn tasks and exercise into habits: https://habitica.com/static/home (https://habitica.com/static/home)    PASCAL: It's all about support from your main platforms:  LinkedIn Mythbusting Series: https://blog.linkedin.com/2022/may/23/mythbusting-the-feed-helping-our-members (https://blog.linkedin.com/2022/may/23/mythbusting-the-feed-helping-our-members)  Twitter Create: https://create.twitter.com/en (https://create.twitter.com/en) the go-to hub for all Twitter Products and resources the art and science of audience engagement and monetization.      00:30:39 This Week in History   Our selection of historical events and anniversaries from the world of science, technology and popular culture.    00:35:52 Creator Shout Outs   ROGER: Clare Josa – The 4Ps of Imposter Syndrome: https://ditchingimpostersyndrome.com/what-is-imposter-syndrome/the-4-ps-of-imposter-syndrome/ (https://ditchingimpostersyndrome.com/what-is-imposter-syndrome/the-4-ps-of-imposter-syndrome/)  PASCAL: Nicole Osborne, Marketing Coach and Digital Agency specialist released new videos looking at getting more results from LinkedIn https://www.youtube.com/watch?v=egLcnskXy4I (https://www.youtube.com/watch?v=egLcnskXy4I)    00:39:58 Film Marketing   PROMETHEUS (2012)    Director: Ridley Scott  Writer: https://en.wikipedia.org/wiki/Jon_Spaihts (Jon Spaihts) and https://en.wikipedia.org/wiki/Damon_Lindelof (Damon Lindelof)   Music by: https://en.wikipedia.org/wiki/Marc_Streitenfeld (Marc Streitenfeld)   Starring: https://en.wikipedia.org/wiki/Noomi_Rapace (Noomi Rapace), https://en.wikipedia.org/wiki/Michael_Fassbender (Michael Fassbender), https://en.wikipedia.org/wiki/Guy_Pearce (Guy Pearce), https://en.wikipedia.org/wiki/Idris_Elba (Idris Elba), https://en.wikipedia.org/wiki/Charlize_Theron (Charlize Theron), and https://en.wikipedia.org/wiki/Logan_Marshall-Green (Logan Marshall-Green).    Strapline: The search for our beginning could lead to our end.    This is what sci-fi movies are meant to be! We're transported into a completely different world, and we praise the work of the costume designers, sets and vehicles, creature effects, sound effects engineers and that amazing soundtrack. We also look at the incredible marketing campaign which created an interactive universe well before “Metaverse” became a common buzzword.    About...

The one about video editing 101, Top100 TV ads, Google Traffic widget and “The Empire Strikes Back” - TG80    00:00:00 Introduction   Here are your hosts, Roger and Pascal.      00:02:59 In the News   A selection of announcements and news releases from the world of marketing and technology that caught our attention.    00:11:59 Content Spotlights   ROGER: Video editing for beginners: the ultimate guide by Kieron Moore in Creative Bloq: https://www.creativebloq.com/features/video-editing-for-beginners-guide (https://www.creativebloq.com/features/video-editing-for-beginners-guide)  PASCAL: World's Best Ads of All Time: top 100 TV and video commercials revealed by John McCarthy for The Drum  https://www.thedrum.com/news/2022/06/14/world-s-best-ads-all-time-top-100-tv-and-video-commercials-revealed (https://www.thedrum.com/news/2022/06/14/world-s-best-ads-all-time-top-100-tv-and-video-commercials-revealed)    00:24:14 Marketing Tech and Apps      ROGER: It's all about updates.  Google Maps Widget adds traffic updates: https://www.androidcentral.com/apps-software/google-maps-live-traffic-widget (https://www.androidcentral.com/apps-software/google-maps-live-traffic-widget)  Photoshop will be free (kind of): https://www.extremetech.com/internet/337158-adobe-has-made-a-free-photoshop-web-app?source=flipboard (https://www.extremetech.com/internet/337158-adobe-has-made-a-free-photoshop-web-app)    PASCAL: It's all about audio production made easier and better:  Wordpress Text To Speech https://wordpress.com/support/create-anchor-podcast/ (https://wordpress.com/support/create-anchor-podcast/) automatically convert the text on any post into a podcast on Anchor, the world's latest podcasting platform that is part of Spotify.  Auphonic https://auphonic.com/blog/2022/06/10/new-noise-reduction-algorithms-beta/ (https://auphonic.com/blog/2022/06/10/new-noise-reduction-algorithms-beta/) new noise reduction features and still free for 2 hours of processed audio per month!    00:32:29 This Week in History   Our selection of historical events and anniversaries from the world of science, technology and popular culture.    00:39:07 Creator Shout Outs   ROGER: Derek Bradley, CEO of Panacea Adviser – and years and years of great content and the Bento newsletter: https://www.linkedin.com/in/derek-bradley-2a9b8214/ (https://www.linkedin.com/in/derek-bradley-2a9b8214/)  PASCAL: Rob Beadle, B2B Tech, Saas and Finance Copywriter and Brand Storyteller https://robbeadle.co.uk/category/copywriting-tips/ (https://robbeadle.co.uk/category/copywriting-tips/) Helping You Start a Conversation with Your Future Customers    00:43:17 Film Marketing   THE EMPIRE STRIKES BACK (1980)  Directed by: Irvin Kershner   Writing Credits: Leigh Brackett and Lawrence Kasdan. Story by George Lucas   Cast: Mark Hamill, Harrison Ford, Carrie Fisher, Billy Dee Williams   Taglines: The Adventure Continues... The Star Wars saga continues... The battle continues...  Before Empire, sequel films tended to be inferior re-treads of the original with the same plot and cast. Empire redefined the sequel and started the trend towards “universe” films. It's also regarded as one, if not the best, sequels of all time. We have a look at the marketing for the film including the torrent of toys and merchandise and a very clever article in Starburst Magazine which revealed the plot, and no-one seemed to notice!    About Two Geeks and A Marketing Podcast     Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.   Roger is a man on a mission to keep marketing simple. He is the voice...

The one about the 3Cs Rule, the voice of the customer, celebrating social media success and the “The Fifth Element” - TG79    00:00:00 Introduction   Here are your hosts, Roger and Pascal.      00:02:02 In the News   A selection of announcements and news releases from the world of marketing and technology that caught our attention.    00:10:09 Content Spotlights   ROGER:  Elon Musk Used the 3 C's Rule to Give Tesla Staff an Ultimatum. It's a Crucial Lesson in Leadership by Kelly Main in Inc Magazine: https://www.inc.com/kelly-main/elon-musk-leadership-3-cs-rule.html (https://www.inc.com/kelly-main/elon-musk-leadership-3-cs-rule.html)  PASCAL: Voice of the Customer: What Is It and Why Does It Matter for CX? By Scott Clarke for cmswire.com: https://www.cmswire.com/customer-experience/voice-of-the-customer-what-is-it-and-why-does-it-matters-for-cx/ (https://www.cmswire.com/customer-experience/voice-of-the-customer-what-is-it-and-why-does-it-matters-for-cx/)    00:23:10 Marketing Tech and Apps    ROGER: It's all about Apple “innovation”:  Apple is turning your iPhone into a webcam (finally): https://www.tomsguide.com/features/apple-is-turning-your-iphone-into-a-webcam-everything-you-need-to-know (https://www.tomsguide.com/features/apple-is-turning-your-iphone-into-a-webcam-everything-you-need-to-know)  Apple Just Killed the Password—for Real This Time: https://www.wired.co.uk/article/apple-passkeys-password-ios16-ventura (https://www.wired.co.uk/article/apple-passkeys-password-ios16-ventura)  PASCAL: It's all about celebrating your social media success:  Releasd https://www.releasd.com/ (https://www.releasd.com/) showcases the full breadth of modern PR activities in a visual format that busy clients and executives love.  Coverage Book https://coveragebook.com/ (https://coveragebook.com/) beautifully designed reports with credible PR metrics you can be proud of.  00:31:32 This Week in History   Our selection of historical events and anniversaries from the world of science, technology and popular culture.  00:37:45 Creator Shout Outs   ROGER: Theo Priestly – no nonsense, common sense views on Web3, the Metaverse and NFTs: https://www.linkedin.com/in/theopriestley/ (https://www.linkedin.com/in/theopriestley/)  PASCAL: Scott Myers, screenwriter, speaker, trainer, author of ‘The Protagonist Journey' book and the ‘Go Into The Story' blog https://gointothestory.blcklst.com/ (https://gointothestory.blcklst.com/)  00:42:54 Film Marketing   THE FIFTH ELEMENT (1997)  Director: Luc Besson  Writer: Luc Besson and Robert Mark Kamen  Music by: Eric Serra  Starring: Bruce Willis (Korben Dallas), Milla Jovovich (Leeloo), Gary Olman (Jean-Baptise Emanuel Zorg), Chris Tucker (Ruby Rohd), Ian Holm (Vito Cornelius)  Straplines: It Must Be Found. There is no future without it.  A fun, family science fiction film incorporating the feel of Blade Runner and Metropolis with the offbeat humour and visuals of the Hitchhiker's Guide to the Galaxy. We look at the marketing campaign for this blockbuster which will celebrate its 25th anniversary this year.    About Two Geeks and A Marketing Podcast     Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.   Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.    Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series.   Every week we'll bring you the following segments.   In the News.   Content...

The one about B2B brand building, mistakes new marketers make, EditEddy and“Last Night in Soho” - TG78    00:00:00 Introduction   Here are your hosts, Roger and Pascal.      00:03:39 In the News   A selection of announcements and news releases from the world of marketing and technology that caught our attention.    00:15:31 Content Spotlights   ROGER: The 6 biggest mistakes made by newbie digital marketers by Tom Welbourne, The Drum: https://www.thedrum.com/opinion/2022/05/30/the-6-biggest-mistakes-made-newbie-digital-marketers (https://www.thedrum.com/opinion/2022/05/30/the-6-biggest-mistakes-made-newbie-digital-marketers)  PASCAL: Sitecore's Paige O'Neill on smarter brand building in B2B by Linkedin Marketing Solutions: https://www.campaignlive.co.uk/article/sitecores-paige-oneill-smarter-brand-building-b2b/1748845 (https://www.campaignlive.co.uk/article/sitecores-paige-oneill-smarter-brand-building-b2b/1748845)    00:37:01 Marketing Tech and Apps    ROGER: It's all about video cameras: The Best Pocket and Action Cameras for Summer 2022 video by The Hybrid Shooter (GoPro Hero 10, DJI Pocket2, Insta360 One, DJI Action 2, Sony ZV-1, Sony RX100 VII, and iPhone 13 Pro:https://youtu.be/xFA6k5rtaqo (https://youtu.be/xFA6k5rtaqo)   PASCAL: It's all about new releases  Headliner just launched EditEddy: https://www.producthunt.com/posts/editeddy-by-headliner (https://www.producthunt.com/posts/editeddy-by-headliner) a fast, reliable transcript then edit your audio by editing the text.  Google Chrome just refreshed the Chrome Marketplace: https://chrome.google.com/webstore/category/collection/get_started (https://chrome.google.com/webstore/category/collection/get_started)    00:48:03 This Week in History   Our selection of historical events and anniversaries from the world of science, technology and popular culture.    00:56:34 Creator Shout Outs   ROGER: Stefan Thomas Full Keynote video “Ditch the Elevator Pitch”: https://youtu.be/3JKWId1cspI (https://youtu.be/3JKWId1cspI)  PASCAL: Drew Toynbee, Ross Harmston, Matt Rushton, Andy Henry the co-hosts of ‘Sequel Pitch' podcast show - Four friends pitch sequel ideas to movies that don't currently have one! https://www.sequelpitch.co.uk/ (https://www.sequelpitch.co.uk/)  01:02:29 Film Marketing   Last Night In Soho (2021)  Directed by: Edgar Wright (Shaun of the Dead, Baby Driver, The Sparks Brothers)  Writing Credits: Edgar Wright, Krysty Wilson-Cairns  Cast: Thomasin McKenzie, Anya Taylor-Joy, Diana Rigg (Last role), Matt Smith  “A murder in the past. A mystery in the future!”  The marketing promises a 1960s nostalgia fest with bright colours and a pumping soundtrack. It is in fact a murder mystery with a touch of time-travel. And that's perhaps the problem. The marketing didn't tell customers what the film was about, and many stayed at home as a result. The film failed at the box office despite the rave reviews. We have a close look at why the marketing might be to blame.    About Two Geeks and A Marketing Podcast     Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.   Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.    Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series.   Every week we'll bring you the following segments.   In the News.   Content Spotlight   Marketing Tech and Apps   This Week in History   Creator Shout...

This week we ask, are you a  Indie Film Marketing Spammer? Do you ask people you just met on-line to support your film or kickstarter campaign without taking the time to build a relationship? Do you blast your latest reel or trailer on every you can post it? Then you might be a filmmaking spammer. We are here to help you get what you want without pissing everyone off in the process. 

The one about Lurpak's simple advertising, Loom video, storyboarding, and the film “Now You See Me” - TG77    00:00:00 Introduction   Here are your hosts, Roger and Pascal.      00:03:35 In the News   A selection of announcements and news releases from the world of marketing and technology that caught our attention.    00:16:40 Content Spotlights   ROGER: How a Lurpak YouTube ad ranked among the most effective in March by Michaela Jefferson in Marketing Week: https://www.marketingweek.com/lurpak-youtube-ad-effective/ (https://www.marketingweek.com/lurpak-youtube-ad-effective/)  PASCAL: The Top 10 Ways Loom Uses Async Video at Work by Allie Hitchcock Lifecycle Marketing Manager at Loom  https://www.loom.com/blog/the-top-10-ways-loom-uses-async-video-at-work (https://www.loom.com/blog/the-top-10-ways-loom-uses-async-video-at-work)    00:28:45 Marketing Tech and Apps    ROGER: It's all about video photo editing.  4K Downloader: Want to watch a YouTube video and then keep it? https://www.4kdownload.com/welcome-1 (https://www.4kdownload.com/welcome-1)  Photoshop hidden “Quick Actions” Canva Style: https://www.adobe.com/uk/products/photoshop.html (https://www.adobe.com/uk/products/photoshop.html)  PASCAL: It's all about planning your next video:  Boords Shot List https://boords.com/shot-list-template (https://boords.com/shot-list-template) a free shot list template that you can use with Google Sheets or Microsoft Excel by Luke Leighfield at Boords.com   Milanote https://milanote.com/product/storyboarding (https://milanote.com/product/storyboarding) create beautiful, shareable storyboards in minutes.    00:39:51 This Week in History   Our selection of historical events and anniversaries from the world of science, technology and popular culture.    00:46:23 Creator Shout Outs   ROGER: Keeping financial services simple – Lynn Beattie – Mrs Mummypenny: https://www.mrsmummypenny.co.uk/ (https://www.mrsmummypenny.co.uk/)  PASCAL: Christina Cook, owner and founder of Arty Bart Photo who just launched a new photography online course – check out her YouTube Channel https://www.youtube.com/channel/UCcALhMRe3rxoyFoqvNLpQpg (https://www.youtube.com/channel/UCcALhMRe3rxoyFoqvNLpQpg)  00:50:22 Film Marketing   NOW YOU SEE ME (2013)  Director: Louis Leterrier   Writer: Ed Solomon, Boaz Yakin, Edward Ricourt  Music by: Bryan Tyler  Starring:  https://en.wikipedia.org/wiki/Jesse_Eisenberg (Jesse Eisenberg), https://en.wikipedia.org/wiki/Mark_Ruffalo (Mark Ruffalo), https://en.wikipedia.org/wiki/Woody_Harrelson (Woody Harrelson), https://en.wikipedia.org/wiki/Isla_Fisher (Isla Fisher), https://en.wikipedia.org/wiki/Dave_Franco (Dave Franco), https://en.wikipedia.org/wiki/M%C3%A9lanie_Laurent (Mélanie Laurent), https://en.wikipedia.org/wiki/Michael_Caine (Michael Caine), and https://en.wikipedia.org/wiki/Morgan_Freeman (Morgan Freeman)   Strapline: The first rule of magic? Always be the smartest guy in the room.  Exciting heist movie with a magical twist – the bank robbers are all masters of illusion. But was the film accompanied by a magical marketing campaign? We have a look at the marketing and see whether they managed to pull a rabbit out of the hat!    About Two Geeks and A Marketing Podcast     Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.   Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.    Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast...

- Aramco Unseats Apple as World's Most Valuable Company - Apple Responds to Concerns Expressed by ACCC - Apple Promo Adds Bonus Amounts to Hardware Trade-Ins - iPod touch Supply Dries Up - Apple TV+ Releases Trailer for “Helpsters” Season Three Ahead of 27 May Return - Apple TV+ Outs Trailer for Second Season of “Physical” - JP Richards, Head of Film Marketing for Apple TV+, Leaving Cupertino-Streamer - This Week on The Checklist by SecureMac - Getting to Know FIDO with FIDO Alliance's Megan Shamas - Sponsored by Trade Coffee. Get $30 off your first order plus free shipping at drinktrade.com/macosken - Sponsored by BetterHelp Online Therapy - Get 10% off your first month at BetterHelp.com/MacOSKen - Power what we do next for as little as $1 a month. Join the Mac OS Ken Test Kitchen at Patreon at Patreon.com/macosken - Send me an email: info@macosken.com or call (716)780-4080!

Three experts on marketing explain what it is, why you should be thinking about it even before the cameras start rolling, and practical steps to identify your audience, know what assets you need and much more. Get marketing advice for putting together a Screen Australia application, hear insights from a distributor POV, and find out about the importance of key art. Guests include: Screen Australia Distribution Manager Anthony Grundy, Madman Entertainment Senior Marketing Manager Michael Matrenza and Carnival Studio's Demi Hopkins. Find A Practical Guide to Key Art here

C.J. and Lorrisa Julianus are a married couple who've released a movie titled The Misadventures of Mistress Maneater. C.J. is the director/producer and Lorrisa is the screenwriter/editor and star. It's a romantic comedy with some spice thrown in. We talk about the beginning of the story idea, the experience of working with your life partner, the value of doing more than one job on a creative project, and the importance of patience while you wait for success. Find out more on IMDb https://www.imdb.com/title/tt9763402/The Brainwave Podcast is produced and presented by WindWord Group Publishing and Media. Please visit our website at https://www.windwordgroup.com to sign up for our newsletter and receive regular information about upcoming guests, new releases, and special gifts for regular listeners and readers. Support the show (https://www.patreon.com/brainwavepodcast)

Filmgedacht Podcast 30: Antje und Sidney über irreführende Trailer und falsche Versprechungen beim Film-Marketing.

In our second episode, we talk to Bryan Wessel who works in film marketing... A part of the filmmaking process that no one thinks about, but is probably the most essential to the business!

Valerie Pappas Llauro is a highly accomplished entertainment marketing executive with over 20 years of experience in both Film Marketing and Brand Integration. Valerie's passion for movies began as a child and she was driven to pursue that dream. She is a graduate from the University of Southern California with a degree in Theater and Cinema-Television, Valerie landed her first job in Hollywood as an intern at New Line Cinema, and worked her way up to Vice President of National Promotions where she helped to create Promotional Marketing campaigns for some of New Line's most successful films in the industry such as, The Austin Powers Franchise, The Lord of The Rings Trilogy films, Rush Hour 1 & 2, Blade, Spawn, The Bachelor, Lost In Space, Detroit Rock City, and much more. Valerie is talking to us on how she is coping with her son's medical condition called Duchenne Muscular Dystrophy, by starting a charitable organization called, Walking Strong, which is dedicated to transforming the lives of those with Duchenne Muscular Dystrophy through assisting families with their needs and funding scientific research. She and her husband co-founded Walking Strong in 2014 after their son was diagnoses with Duchenne. To date, Walking Strong has raised over $1,000,000, which has gone to scientific research, clinical trials and helping families by purchasing them medical devices and handicap accessible vans.

This episode is part 1 of a three-part series with legendary home entertainment executive George Feltenstein.  We discuss George's early career working with MGM/UA during the era of VHS, before getting into the development of extras on Laserdisc in the mid-1980s.  George also provides background on the swift consumer adoption of DVDs in the late 1990s and the increasing importance of extras to the home video market. He relates his vision in developing the concept of anniversary releases and the brand marketing of boxsets around directors and actors or genres. We also discuss the importance of film preservation and how that works hand in hand with the release of classic Hollywood films both for broadcast or in the home entertainment market.  

On this episode, my guest is Lolo Eremie. She is a filmmaker, screenwriter, and producer. She produced the 2019 feature, 'Guynman' and is also active on the live music scene. We talk about film marketing, producing Guynman and her research work on Africa Magic's Riona https://www.instagram.com/thenengers/ (https://www.instagram.com/lolo_starrr/) Continue the conversation here: Follow us on Facebook, Instagram, and Twitter: @selegotfilm @thenaijafilmpod --- DONATE: https://paystack.com/pay/thenaijafilmpod

On this episode, I am joined by Carlos aka. @FilmSamurai on Twitter to discuss "10 Cloverfield Lane." We also discuss the current state of film marketing and clash on another installment of Cinema Throwdown as we put up our favorite claustrophobic films against each other. Each vying for your vote on The Negs Best Film Podcast. "10 Cloverfield Lane" Review - 4:24 "10 Cloverfield Lane" Spoilers - 26:11 What Did We Watch This Week? - 39:21 Cinema Throwdown - 51:10 Conversation on Film Marketing - 1:00:34 Music used: Towards the Gates of Hell by Per Kiilstofte https://machinimasound.com/music/towards-the-gates-of-hell/ Licensed under Attribution-NonCommercial-NoDerivatives 4.0 International (https://creativecommons.org/licenses/by-nc-nd/4.0/)

Citizen Koch filmmakers Tia Lessin and Carl Deal on why their deal with public television fell apart; Jenny Radelet tells a tale of a film that found a marketing partnership through potatoes.