Podcasts about shel holtz

Send us a textIn this episode, Shel Holtz joins On Top of PR host Jason Mudd to discuss AI in corporate communications.Tune in to learn more!Our Guest:Shel Holtz leads communications innovation at Webcor, a premier commercial construction firm. As Webcor's senior director of communication, Holtz pioneers AI integration in corporate communications. He brings over two decades of Fortune 400 experience and strategic communication expertise to help organizations navigate digital transformation.Five things you'll learn from this episode:1. Strategic AI implementation in PR workflows2. Advanced prompting techniques for superior AI-generated content3. Cutting-edge AI platforms for diverse media creation, from visuals to audio4. Essential guidelines for ethical AI use in communications5. Career advancement strategies in an AI-enhanced PR landscape Quotables"AI is transforming PR fundamentally. It's not about uniform implementation but personalized workflows that enhance strategic thinking." — @ShelHoltz"The future belongs to communicators who leverage AI for enhanced productivity while maintaining human creativity." — @ShelHoltz"Strategic AI disclosure builds trust. Be transparent when AI use could influence audience perception." — @ShelHoltz"AI liberates PR professionals from routine tasks, enabling focus on high-value strategic planning." — @ShelHoltz"Success in modern PR requires mastering AI as a strategic tool, not fearing it as a replacement." — @ShelHoltz"Effective AI implementation requires understanding both technology capabilities and human communication needs." — @ShelHoltz"Tomorrow's PR leaders will be those who strategically combine AI efficiency with human insight." — @ShelHoltz"I'm definitely leading the charge of AI within my organization, showing examples and inspiring others instead of thinking the old way." — @JasonMudd9"We can produce more volume than before at a greater quality using AI. That's what makes us more valuable to our clients." — @JasonMudd9If you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through buy me a coffee or by leaving us a quick podcast review.Guest's contact info and resources:LinkedIn: Shel HoltzWebsite: holtz.comTwitter: @ShelHoltzAdditional resources from Axia Public Relations:Listen to more episodes of the On Top of PR podcast.Find out more about Axia Public Relations.Support the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

If you have ever attended one of Shel Holtz's presentations, you will know that, more often than not, it's standing room only. Shel has a remarkable ability to anticipate what's next for internal communication, a knack for seeing what's around the corner and an in-depth understanding of how technology is revolutionising our world of work. Since Chat GPT was made public in November 2022, AI has dominated the headlines. So, who better but Shel to talk us through the implications for internal communications? His insights are fascinating. For years at the forefront of technology and communication, Shel is currently Senior Director of Communications at Webcor, a California-based building and engineering company. He's the author of several essential communications books and the co-host of For Immediate Release, a podcast for comms professionals now into its eighteenth year. Share your thoughts on this, or any other episode of The Internal Comms Podcast, using the hashtag #TheICPodcast. Happy listening! Learn more about the opportunities for AI to transform your internal communications in a Creativity now! webinar from AB: https://abcomm.co.uk/abthinks/best-tools-for-creating-ic-audio-content/

In the ever-evolving landscape of strategic communication, Shel Holtz emerges as a guiding force, bringing knowledge and experience to the forefront. As the Senior Director of Communications for Webcor and a seasoned professional in the field, Holtz shares invaluable insights on the transformative impact of effective communication on organisational success. Join us on a journey through the intricate realms of communication strategy, technology's influence, and the significance of ethical communication. [00:34] - About Shel Holtz Shel is the Senior Director, Communications for Webcore. He is a regular speaker on topics surrounding the application of online technology to strategic organisational communication. Shel is the author of a book titled, “Tactical Transparency.” He has been recognised, felicitated and awarded several times. --- Support this podcast: https://podcasters.spotify.com/pod/show/tbcy/support

In this special episode of “Circle of Fellows,” meet the three IABC leaders who have been named Fellows for 2022 (and who will be formally inducted during the IABC World Conference in New York later this month). This conversation with Zora Artis, Sue Heuman, and Robin McCasland included their professional journeys and their core philosophies and beliefs about organizational communication. The conversation was moderated by Shel Holtz.Continue Reading → The post Circle of Fellows #82: Meet the 2022 Class of IABC Fellows appeared first on FIR Podcast Network.

In this special episode of “Circle of Fellows,” meet the three IABC leaders who have been named Fellows for 2022 (and who will be formally inducted during the IABC World Conference in New York later this month). This conversation with Zora Artis, Sue Heuman, and Robin McCasland included their professional journeys and their core philosophies and beliefs about organizational communication. The conversation was moderated by Shel Holtz.Continue Reading → The post Circle of Fellows #82: Meet the 2022 Class of IABC Fellows appeared first on FIR Podcast Network.

Public relations is perhaps one of the segments of the marketing world that has changed most in the last 20 years or so. That's largely because the media landscape has changed and media relations is a big part of the PR world. When traditional journalists, editors and producers are no longer the gate keepers, but you're still charged with earning coverage and attention for your company, you have to shift with the market. Robert Dilenschneider has weathered the storm and guided many a brand successfully through the last 30 years or so. He founded The Dilsenschnieder Group in 1991. They not only work with many Fortune 500 companies but also provide counsel and strategic advice to leading families and individuals around the world. His new book is called The Public Relations Handbook. It's a little different approach, though. Robert has sourced the expertise presented in this book from 20 of the world's top PR thinkers, including himself, of course. He is technically listed as the editor of the book, but when you see the roster of names in this book … my pal Shel Holtz, William Adler, Donna Heiser, Virginia and Michael Kamsky, Sarah Manly Robertson … a Who's Who of smart thinkers in the industry … you know this is worth the read. And it's worth our time to talk about it. This episode of Digging Deeper is brought to you by the Marketing Podcast Network. If your company or perhaps one of your clients sells to marketers, you look for advertising channels that guarantee business marketers are paying attention, right? The Marketing Podcast Network is a network of podcasts all about marketing. On Brand with Nick Westergaard, Joseph Jaffe is Not Famous, For Immediate Release, Winfluence - The Influence Marketing Podcast, Digging Deeper and many more are there. What that means is 100 percent of M-P-Ns audience are marketers. Your brand or clients can reach them by advertising on the Marketing Podcast Network. Learn more and find our media kit at MarketingPodcasts.net. Digging Deeper is a podcast on the Marketing Podcast Network. jtmruDQMJy7MDNJUpi5E Learn more about your ad choices. Visit megaphone.fm/adchoices

Anyone working in communications has learned that storytelling is a vital element of influence. (An old Indian proverb proclaims, "Tell me a fact and I will learn, tell me the truth and I will believe, but tell me a story and it will live in my heart forever.") There is a wealth of literature and research that supports the value of a narrative approach to reinforcing or changing behaviors and for building support for an initiative or point of view. Does it always work? In one case, in one study, it did not. In fact, using a narrative strategy in the argument presented in this study actually led some in the audience to move even further away from the desired position than they already were. In this FIR Interview, Shel Holtz speaks with Dr. Liana Winett and Dr. Jeff Niederdeppe, co-authors of "When 'Tried and True' Advocacy Strategies Backfire." There are clear lessons from this study for public relations and public advocacy professionals.Continue Reading → The post FIR Interview: When Narrative Strategies Fail appeared first on FIR Podcast Network.

Anyone working in communications has learned that storytelling is a vital element of influence. (An old Indian proverb proclaims, "Tell me a fact and I will learn, tell me the truth and I will believe, but tell me a story and it will live in my heart forever.") There is a wealth of literature and research that supports the value of a narrative approach to reinforcing or changing behaviors and for building support for an initiative or point of view. Does it always work? In one case, in one study, it did not. In fact, using a narrative strategy in the argument presented in this study actually led some in the audience to move even further away from the desired position than they already were. In this FIR Interview, Shel Holtz speaks with Dr. Liana Winett and Dr. Jeff Niederdeppe, co-authors of "When 'Tried and True' Advocacy Strategies Backfire." There are clear lessons from this study for public relations and public advocacy professionals.Continue Reading → The post FIR Interview: When Narrative Strategies Fail appeared first on FIR Podcast Network.

What’s the most important thing that a CEO needs to know about communication? The comms industry guru Shel Holtz shares his number one thing every CEO should understand about communications. Internal comms is not a one-way stream of messaging, it's not a distribution of content. To get internal comms, you need to think in a multi-directional dimension. If you are looking for a reliable communication platform to help you reach all your employees with targeted communications, check out Smarp: https://smarp.com/

Brad Whitworth continues his conversation with Shel Holtz, the communications industry guru on technology, an author, a lecturer, an IABC Fellow, and director of internal communications at Webcor in San Francisco. In today's episode, Shel shares the very best communications advice he ever received in his career — spend more time listening than talking. He also shares some practical tips on how to improve your listening skills and become a better communicator. If you are looking for a reliable communication platform to help you reach all your employees with targeted communications, check out Smarp: https://smarp.com/

How to get employees to embrace technology and become regular users of a new platform or application? Tune in to today's episode of the Comms Minute to learn two tactical approaches that will help your employees adopt a new comms platform or app. Our guest today is Shel Holtz, the communications industry guru on technology, an author, a lecturer, an IABC Fellow, and director of internal communications at Webcor in San Francisco. If you are looking for a reliable communication platform to help you reach all your employees with targeted communications, check out Smarp: https://smarp.com/

Communicators can’t do everything themselves, and we’re all looking for ways to embrace user-generated content. But how to get it done right? In today's Comms Minute, the communications industry guru on technology Shel HoltzShel Holtz shares his three practical tips for getting user-generated content right. Tune in and share this episode with your comms friends. Visit https://smarp.com/ for more unique insights on employee communication and advocacy.

You need new communication technology and you've got to sell it internally to your leadership team, but how? In today's episode, Brad Whitworth is hosting the communications industry guru on technology Shel Holtz. Shel is an author, a lecturer, an IABC Fellow, and director of internal communications at Webcor in San Francisco. Tune in as Shel shares some practical tips on how to build a relationship with the IT department and sell internally the software you need to do your best job. If you are looking for a reliable communication platform to help you reach all your employees with targeted communications, check out Smarp: https://smarp.com/

David Murray's new book, "An Effort to Understand," is a collection of essays drawn from many years of posts to his blog, Writing Boots. Addressing the challenges of communicating with one another in a polarized society, the book is structured first to define communication, then move from the personal to the organizational. Like the society on which the book is focused, not everyone will agree with everything in the book, but Murray offers sage wisdom about how to engage in conversations about these matters. In this interview, FIR co-host Shel Holtz talks with Murray about the book, including his assertion that it is not communication if you know the outcome and that communication should not be civil.Continue Reading → The post FIR Interview: “An Effort to Understand” Author David Murray appeared first on FIR Podcast Network.

David Murray's new book, "An Effort to Understand," is a collection of essays drawn from many years of posts to his blog, Writing Boots. Addressing the challenges of communicating with one another in a polarized society, the book is structured first to define communication, then move from the personal to the organizational. Like the society on which the book is focused, not everyone will agree with everything in the book, but Murray offers sage wisdom about how to engage in conversations about these matters. In this interview, FIR co-host Shel Holtz talks with Murray about the book, including his assertion that it is not communication if you know the outcome and that communication should not be civil.Continue Reading → The post FIR Interview: “An Effort to Understand” Author David Murray appeared first on FIR Podcast Network.

Topics include Foursquare’s confusing brand announcement; the FIR (For Immediate Release) podcast with Shel Holtz and Neville Hobson; Fred Diamond of the Sales Game Changers podcast; and, Maryland Comptroller Peter Franchot, who Jeff and Charlie interviewed during the early days of Practically Social and is now a candidate for Governor of Maryland.

Episode 43 of Circle of Fellows — back in March 2019 — addressed the communicator’s role in supporting their companies’ diversity and inclusion (D&I) efforts. The topic has undergone a dramatic transformation since then and, notably, since the killing of George Floyd in Minneapolis. Suddenly, companies that had merely checked the D&I box are revisiting their commitments and introducing more meaningful policies and practices, in addition to taking direct action. IABC revisited the topic in the August episode of Circle of Fellows. Five IABC Fellows — Priya Bates, Neil Griffiths, Todd Hattori, Rajeev Kumar, and Brenda Siler — joined moderator Shel Holtz for an updated conversation about the communicator’s role in evaluating and promoting D&I; including best practices in language and visual representation.Continue Reading → The post Circle of Fellows #60: Diversity, Equity, & Inclusion appeared first on FIR Podcast Network.

In this episode of the Comms Shift, Smarp's Product Marketing Manager, Aleks, chats with employee communications guru Shel Holtz on a New Model for Employee Communication.

In this FIR Interview, host Shel Holtz spent 30 minutes talking with "The Employee Experience Advantage" author Jacob Morgan about what it takes to deliver a great work experience to employees, some of the misconceptions about the idea, and the connection between experience and engagement, among other topics.Continue Reading → The post FIR Interview: Jacob Morgan on Creating the Employee Experience appeared first on FIR Podcast Network.

Jeremiah Owyang founded CrowdCompanies as a council of large businesses that stood to be disrupted by the "sharing economy," a class of businesses established based on the innovation of technology serving as the intermediary between people who have something (cars, spare rooms or apartments, free time) and people who want it (to get somewhere cheaper and faster than a cab, to stay somewhere more homey and less costly than a hotel room, to clean out a garage or scan photos, for example). Each of the members of CrowdCompanies needs to innovate to stave off disruption. They asked Owyang "to look inside of companies, to find out how they are structured to respond to disruption trends." The result is a report, "The Corporate Innovation Imperative: How Large Corporations Avoid Disruption by Strengthening Their Ecosystem" (which is available below). In this FIR Interview, Shel Holtz and Jeremiah talk about the obstacles to innovation, some of the 10 types of innovation programs the study uncovered, the metrics for measuring innovation success, and more.Continue Reading → The post FIR Interview: Jeremiah Owyang on Corporate Innovation Programs appeared first on FIR Podcast Network.

The burgeoning cannabis industry is attracting a flood of entrepreneurs in the states where it is legal. Aliza Sherman, a pioneer digital marketer, is among them. Aliza -- who founded Cybergrrl, the first woman-owned Internet company, in 1995 -- has launched a new marketing agency, Spark The Creative, which provides marketing services specifically for the cannabis industry. Concurrently, she has created Her Canna Life, an online publication focusing on women in the industry. In this FIR Interview, Shel Holtz talks with Aliza from her home in Alaska about the preparations she undertook before opening the doors of her new agency, why she's keeping it separate from her existing enterprise, some of the challenges in working in an industry that, while legal in some states still violates federal law, and what it's like working with businesses that have never considered marketing before.Continue Reading → The post FIR Interview: Aliza Sherman on Marketing in the Burgeoning Cannabis Industry appeared first on FIR Podcast Network.

J. Kelly Hoey built a dream network and that network encouraged her to write a book about it. Within short order, "Build Y our Dream Network" went into a second printing, so her network evidently knew what it was talking about. In this FIR Interview, Shel Holtz chats with Kelly (who was a panelist on FIR #72) to talk about dream networks, how to build them, and what you'll get out of her book.Continue Reading → The post FIR Interview: J. Kelly Hoey on Building Your Dream Network appeared first on FIR Podcast Network.

In this FIR Interview, Shel Holtz talks to two hard-core data geeks -- Edison Research Vice President Tom Webster and SHIFT Communications Vice President Christopher S. Penn -- about 2016's election polls and what communicators can learn from them, and how to ensure polls and surveys are used effectively in planning campaigns or using polls or surveys as elements of a campaign.Continue Reading → The post FIR Interview: Chris Penn & Tom Webster on polling for PR in the post-election environment appeared first on FIR Podcast Network.

In mid-November, PRSA unveiled its 2017-2019 Strategic Plan, "Framework for the Future." A team of Society leaders reviewed a substantial body of research before laying out the plan with a focus on membership, professional growth, and thought leadership. In this FIR Interview, host Shel Holtz discussed the plan with 2017 PRSA Chair Jane Dvorak. Among the topics addressed in the interview were the impact the research review had on the plan, how PRSA's plans accommodate the diversity of members (including those who aren't geographically situated to attend chapter meetings), and how the organization can remain relevant when so much networking and professional development is available online for free.Continue Reading → The post FIR Interview: Incoming PRSA Chair Jane Dvorak on PRSA’s 3-Year Strategic Plan appeared first on FIR Podcast Network.

Effective December 1, some 4 million salaried U.S. workers will be subject to time-tracking and overtime pay who were exempt from those rules before. It's likely that reading company news or other internal communication on a smartphone will be considered "work" under these rules -- that is, if employees in this group aren't paid for the time they spend consuming internal comms content aren't compensated for it, your company could be subject to legal action by an employee or the Department of Labor. In this FIR Interview, Shel Holtz talks with Simon Worsfold of TSheets about the new rules, who those 4 million employees are, how companies need to prepare, and what you need to consider when communicating the issue.Continue Reading → The post FIR Interview: Simon Worsfold on Risk of Communicating Outside Work Hours appeared first on FIR Podcast Network.

This interview is the first in a series produced during a full-day workshop on podcasting for organizational communicators. The FIR Podcast Network's Shel Holtz leads these workshops, part of which includes the recording, editing, and production of a podcast on-site. In this first session, held at the Gleacher Center in Chicago on October 28, 2016, Ryan Alford of Interprose (based in Chicago) volunteered to conduct the interview while Amy Bickers of Northern Trust Corporation (also in Chicago) offered to take Ryan's questions on transformation communication, a subject in which she has expertise. The questions were generic and not related directly to her work with her employer.Continue Reading → The post FIR Interview: Amy Bickers on Transformation Communication appeared first on FIR Podcast Network.

Four IABC Fellows -- Alice Brink, Christopher Bunting, Mary Ann McCauley, and Brad Whitworth -- join moderator Shel Holtz (also a Fellow) for a conversation about how social media has changed the practice of public relations.Continue Reading → The post Circle of Fellows #14: PR in the Social Media Era appeared first on FIR Podcast Network.

Chris McGrath, co-founder of intranet company ThoughtFarmer, saw the the rise of chatbots coming and recognized the potential for chatbots in the enterprise. He is readying the launch of TangoWork, a platform for creating and deploying chatbots for employee communication. In this FIR Interview, Shel Holtz talks with McGrath about the rise of chatbots, how they will enhance internal communication, the categories of chatbots, how Artifical Intelligence and Natural Language Processing enhance chatbots' usability, and a variety of other topics.Continue Reading → The post FIR Interview: Chris McGrath on TangoWork and Chatbots for Internal Comms appeared first on FIR Podcast Network.

Three IABC Fellows are joined by FIR host Shel Holtz (also a Fellow) for a conversation about content marketing.Continue Reading → The post Circle of Fellows #13: Content Marketing appeared first on FIR Podcast Network.

As search has evolved, practitioners of public relations and search-engine optimization (SEO) technicians have frequently founds themselves at odds with one another. Both are tasked with ensuring an organization's content can be found. Each takes a different approach to achieving that goal. As Google has shifted its priorities (and algorithms) to reward quality content over keywords, and works to punish black-hat SEO efforts, more and more PR agencies are ensuring they have SEO capabilities in-house. Threepipe, a UK PR agency, recently acquired an SEO shop, possibly the first UK-based agency to take a step that has been more common in the US. In this interview, FIR host Shel Holtz talks with Jim Hawker, Threepipe's co-founder and business development director, about why the company made the acquisition and how SEO fits into PR activities.Continue Reading → The post FIR Interview: Threepipe’s Jim Hawker on PR and SEO appeared first on FIR Podcast Network.

Josh Bernoff is on a mission: Rid the world of bullshit in business writing. Since leaving his job as a senior vice president and analyst at Forrester Research, where he worked for 20 years, Bernoff has been calling out BS in writing on an almost daily basis via his Without Bullshit blog, where he analyzes emails, reports, and other missives that fail to state clearly what they mean.  In this FIR Interview, host Shel Holtz talks with Josh about these transgressions, why business writing is so bad, some of the causes of writing that seems to get worse over time, and how to impress readers with clear, concise messages.Continue Reading → The post FIR Interview: “Writing Without Bullshit” Author Josh Bernoff appeared first on FIR Podcast Network.

As a profession, Human Resources has been transforming from a transaction-focused activity (benefits, compensation, etc.) to a more strategic business partner. In that role, HR is facing a series of challenges from attracting the right talent from among a population that has different expectations than their predecessors to driving a culture that translates into employee engagement and delivery of tthe customer experience. HR leaders are expected to drive culture, maintain a positive employee experience, and promote trust and transparency in their companies. These challenges were identified through a series of interviews with HR leaders and outlined in a report from ROI Communications. In this FIR Interview, Shel Holtz talks with report authors Lesli Gee and Nolan Sundrud about the findings and their relevance to internal communicators.Continue Reading → The post FIR Interview: Lesli Gee & Nolan Sundrud on Challenges Facing HR appeared first on FIR Podcast Network.

Snapchat wasn't made for internal communications but that doesn't mean it can't be used for that purpose. At the MediaMath New Marketing Institute, employees are sharing content both serious and lighthearted using the popular messaging app. In this FIR Interview, host Shel Holtz talks with Elise James-DeCruise, MediaMath's vice president responsible for the Institute, about how staff came to employ Snapchat at work, how it has expanded, and what its future potential might be.Continue Reading → The post FIR Interview: Elise James-DeCruise on Snapchat for Internal Communications appeared first on FIR Podcast Network.

In this FIR interview, Shel Holtz talks with Jeff Corbin, CEO of APPrise Mobile, about the origins of the company, how communicators can use branded communication apps, and what's ahead for mobile communication.Continue Reading → The post FIR Interview: APPrise Mobile CEO Jeff Corbin on Branded Communication Apps appeared first on FIR Podcast Network.

As the Edelman Trust Barometer details, the public in general is skeptical about messages coming from PR professionals or senior leadership. However, employees and subject matter experts are trusted, according to the Edelman survey. It should therefore be incumbent on schools, centers and institutions overall to develop employee advocacy programs. Communications expert Shel Holtz discusses this topic on episode 58 of FIR of Higher Education.Continue Reading → The post FIR on Higher Education #58: Shel Holtz on Developing Employee Advocacy Programs appeared first on FIR Podcast Network.

Communicators tend to be inclined toward creativity. We are writers, videographers, and artists, after all. But a corporation can sometimes suck the creativity out of a person. How can communicators bring creativity and innovation to their work in an organization? What approaches work? And how can they convince senior leadership that it produces genuine results when we break out of the mundane reporting we see from so many companies? In this episode of Circle of Fellows, host Shel Holtz joins four IABC Fellows -- Pixie Emslie (from South Africa), Leticia Narvaez (from Mexico), and John Gerstner and Mark Schumann (from the US) for a deep dive into creativity and innovation in the world of organizational communications.Continue Reading → The post Circle of Fellows #9: Creativity and Innovation appeared first on FIR Podcast Network.

Should we whither the brand portal? Shel Holtz asks as people increasingly turn to their feeds for news, how likely is it that they'll visit a brand portal? Hear Shel's take and find out what your brand should be prepared to do. 

In this episode of the Roundtable, I'm joined by Shel Holtz, principal of Holtz Communication + Technology and co-founder of the FIR Podcast Network, home of the Roundtable, to discuss three topics: The "crap trap" that Jim VandeHei says publishers have fallen into with their digital content. The role of social sharing in the 2016 U.S. presidential campaign. The value of weekly roundup emails and blog posts that curate content from third party sources, including the ones produced by Shel and Scott Monty. During the show, we also talked about Shel's upcoming webinar on chatbots.Continue Reading → The post 2016.01: Media Crap Trap, Social Sharing & Politics, and Weekly Roundups appeared first on FIR Podcast Network.

What is the role of public relations and other organizational communication functions in a company's or client's Corporate Social Responsibility (CSR) efforts? In this episode of Circle of Fellows, John Deveney, Tamara Gills, Amanda Hamilton-Attwell, and Mary Ann McCauley join host Shel Holtz to tackle the issues, ranging from helping leadership understand the importance of a genuine CSR effort to addressing CSR-related crises.Continue Reading → The post Circle of Fellows #7: Communications and CSR appeared first on FIR Podcast Network.

The Conference Board and the Society for New Communication Research announced today that they are merging. In this FIR Interview, Shel Holtz interviews SNCR co-founder and president Jen McClure and Conference Board Associate Director Alex Parkinson about the merger and the organizations' plans for the future.Continue Reading → The post FIR Interview: Jen McClure and Alex Parkinson on SNCR-Conference Board merger appeared first on FIR Podcast Network.

The collaborative (or sharing) economy is heating up, with dramatic increases in both the number of startups that employ the model and the number of consumers who use them. In its annual survey on the collaborative economy, Crowd Companies has crunched the data to identify (among other things) key opportunities for traditional companies to compete as collaborative-economy companies increasingly threaten to take market share away from them. In this FIR Interview, Shel Holtz talks with Crowd Companies founder and CEO Jeremiah Owyang about the results of the study, with a focus on the three primary ways businesses can remain competitive as the collaborative economy continues to heat up. Jeremiah and Shel also digress into related topics, including the impact autonomous vehicles will have on both traditional and collaborative companies.Continue Reading → The post FIR Interview: Jeremiah Owyang on competing in the collaborative economy appeared first on FIR Podcast Network.

Crisis communications is as relevant and important a comms topic today as it ever has been. While the fundamentals of crisis communications remain unchanged from the pre-Internet days, the tactics have undergone dramatic upheaval thanks to digital and social media. In this hour-long discussion, four IABC Fellows with deep experience in crisis communications join host Shel Holtz (also an IABC Fellow) to discuss these changes, along with other crisis topics, such as the role of investor relations in crisis communications.Continue Reading → The post Circle of Fellows #4: Crisis Communications appeared first on FIR Podcast Network.

Four IABC Fellows with extensive backgrounds in internal communication leadership join host Shel Holtz for an hourlong discussion about the need for a discrete employee comms function in today's interconnected world in which employees have access to everything the company communicates. The panel also looks at the evolving role of internal communications in supporting change, the adoption of new technologies, and communicating to define internal audiences (ranging from demographics -- like Millennials and boomers -- to executives and supervisors).Continue Reading → The post Circle of Fellows #3: The validity and role of Internal Communications appeared first on FIR Podcast Network.

Babbler, already a success in France, comes to the US in September as a solution to the email mess that media relations has become. Designed as a platform to connect and provide for collaboration between PR representatives and journalists who cover their clients/companies/industries, Babbler is free for journalists, while it provides a single place for brands to make their digital assets (from press releases to videos and graphics) available to the press. In this FIR interview, Shel Holtz talks with Babbler CEO Hannah Oiknine about the site and how it can improve media relations.Continue Reading → The post Interview: Hannah Oiknine, CEO of media relations solution Babbler appeared first on FIR Podcast Network.

In this FIR interview, Netvibes CEO Freddy Mini and UX and Press Relations Director Kim Terca join FIR co-host Shel Holtz to talk about the addition of the Interent of Things to the dashboard and how communicators can take advantage of it.Continue Reading → The post Interview: Freddy Mini, Kim Terca on Netvibes’ Dashboard of Things appeared first on FIR Podcast Network.

Communicators struggle to build genuine online engagement among employees using the various social tools available for intranets. Study after study shows that few employees use these tools, regardless of how much they might be engaged with external social media. At Bank of Montreal, though, Julian Mills overcame the obstacles to introduce social tools employees at all levels used to advance business goals. In this interview, FIR co-host Shel Holtz talks with Mills about the impetus for the introduction of social channels, and with TemboSocial CEO Steven Green, who worked with Mills to introduce the internal social media tools that drove the interaction on the Bank of Montreal intranet.Continue Reading → The post Julian Mills and Steven Green on social intranets appeared first on FIR Podcast Network.

In this episode of the Roundtable, I'm joined by Shel Holtz, principal of Holtz Communication + Technology and co-founder of the FIR Podcast Network, home of the Roundtable, to discuss three topics: Facebook's Instant Articles and their potential impact on the news business Twitter's elevation of its Chief Financial Officer to head marketing in the wake of disappointing earnings The prospects for live video streaming apps like Meerkat and Periscope Continue Reading → The post 2015.03: Instant Articles, CFOs leading marketing, streaming video apps appeared first on FIR Podcast Network.

Welcome to episode #393 of Six Pixels Of Separation - The Twist Image Podcast. Here is the definition of Content Shock from Mark W. Schaefer: "Content Shock is the emerging marketing epoch defined when exponentially increasing volumes of content intersects our limited human capacity to consume it." In short, it's getting more and more expensive and difficult for brands to create content in a world where consumers have a finite time to consume it all. Do you believe in this or do you not? Schaefer presented this theory (something I have blogged about on countless occasions with my own spin) on his Grow Blog earlier this month. That blog post has since generated over 300 comments and tons of diverse feedback. Shel Holtz (famed communications professional and one of the voices behind the long-running podcast, For Immediate Release - The Hobson And Holtz Report) took exception to the theory of Content Shock in a blog post titled, Six Reasons There Will Be No Content Shock. It felt like this could be a very interesting three-way debate. I hope it doesn't disappoint. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #393 - Host: Mitch Joel. Running time: 51:42. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Shel Holtz and Mark W. Schaefer. For Immediate Release - The Hobson And Holtz Report. A Shel Of My Former Self. Grow Blog. The Marketing Companion. Content Shock. Follow Shel on Twitter. Follow Mark on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #393 - Host: Mitch Joel. Tags: a shel of my former self advertising podcast blog blogging brand business book business podcast content marketing content shock david usher digital marketing facebook for immediate release the hobson and holtz report grow blog itunes mark schaefer mark w schaefer marketing blogger marketing podcast podcast podcasting shel holtz social media twitter video podcast

Welcome to episode #230 of Six Pixels Of Separation - The Twist Image Podcast. This past week, I wrote a Blog post titled, The Selfish Art of Podcasting. Well, if there's one episode that I can point to as an example of that kind of selfishness, this one would be it. While visiting London for less than 24-hours a few weeks back, I was thrilled to finally meet Neville Hobson in person for breakfast. I've been connected to Neville for almost six years now, but we've never met in our "protein forms" (as I like to call it). Hobson is the co-host (along with Shel Holtz) of the incredible PR and communications Podcast, For Immediate Release - The Hobson & Holtz Report. These two have been producing shows since January 2005 (they're close to publishing episode #575!). They are - without question - pioneers in the business Podcasting space, and Hobson's perspective on all things Social Media and Communications illustrate both his experience and passion for the space. This was also my first attempt at recording a conversation using the HT Recorder iPhone app (I think the results are amazing). Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #230 - Host: Mitch Joel. Running time: 36:09. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Episode #37 of Media Hacks will happen soon and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with Neville Hobson. For Immediate Release - The Hobson & Holtz Report. If you're not listening to their Podcast, you are nuts. You can also follow Neville on Twitter. WCG. This week's music: David Usher (with Marie Mai) - 'Je Repars' (in French). Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #230 - Host: Mitch Joel. Tags: advertising bite size edits blog blogging blue sky factory book oven cast of dads cc chapman chris brogan christopher s penn david usher digital dads digital marketing facebook facebook group for immediate release hugh mcguire in over your head itunes julien smith librivox managing the gray marie mai marketing marketing over coffee media hacks neville hobson new marketing labs online social network podcast podcasting shel holtz six pixels of separation social media 101 social media marketing strategy trust agents twist image wcg

Welcome to episode #131 of Six Pixels Of Separation - The Twist Image Podcast. This was going to be a quick chat with Shel Holtz of the For Immediate Release Podcast about his latest book, Tactical Transparency, with John C. Havens. It wound up much more than that. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #131 - Host: Mitch Joel. Running time: 52:27. Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Facebook Group - Six Pixels of Separation Podcast Society. In a perfect world, connect with me, directly, through Facebook. Check out the other Podcast, Foreword Thinking - The Business And Motivational Book Review Podcast. Foreword Thinking - Episode #11 featuring Michael Gerber - E-Myth Revisited and Awakening The Entrepreneur Within. The Road to Six Pixels of Separation – The Book – coming soon. In conversation with Shel Holtz – co-author of Tactical Transparency - How Leaders Can Leverage Social Media to Maximize Value and Build their Brand with John C. Havens. Co-host of For Immediate Release – The Hobson and Holtz Report Podcast with Neville Hobson. Special offer for the book, Tactical Transparency (until December 5th, 2008). The Naked Corporation. Six Points of Separation – Six Ways To Get Started With Tactical Transparency: 1. Ask yourself, “is it safe?” 2. Figure out what you are going to share with employees. 3. Which policies are in place. 4. Who's going to say what? 5. Establish what is off the table. 6. Assess what tools you have and what you will need. Six Pounds of Sound with C.C. Chapman – Managing The Gray, The Advance Guard and Accident Hash. Chance – ‘Ambulance Chaser'. Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #131 - Host: Mitch Joel. Tags: accident hash advance guard advertising awakening the entrepreneur within blog blogging business cc chapman chance digital marketing emyth revisited facebook facebook group for immediate release foreword thinking google itunes john c havens managing the gray marketing mass media michael gerber motivational books naked corporation neville hobson online social network podcast podcasting shel holtz six pixels of separation six pixels of separation book social media marketing tactical transparency twist image web 20