Down Payment is the podcast for used car dealers and industry professionals that are looking for insights, best practices, and news on the used car industry.
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Is your Social Media a success or failure? | Down Payment the Podcast for Used Car Dealers S4 E34Is your Social Media a success or failure? What's a great social media strategy you can add to your current one? Micro-Influencers. BUT, you have to know how to do it properly, or you'll be wasting time and money. Listen in to find out how!Here are the links we promised you...Social Media Influencer Discovery Platformshttps://gomarketish.com/https://myinfluencer.co/https://app.seeksocial.io/https://influencegrid.com/https://www.modash.io/Don't miss an episode! Subscribe to Down Payment now!Visit all our sites at YouTube - @DownPaymentPodcastYouTube - @cardealeru5061X - @DownPaymentPodInstagram - @DownPaymentPodcastDon't forget to like and subscribe!#socialmedia #socialmediamarketing #carsales #usedcar #usedcarsforsale #microinfluencer
Managers What type do you want? | Down Payment the Podcast for Used Car Dealers S4 E33What type of managers do you have at your dealership? How can you better prepare them to deal with employees? Find out new ways to make your dealership more efficient.Don't miss an episode! Subscribe to Down Payment now!Visit all our sites at YouTube - @DownPaymentPodcastYouTube - @cardealeru5061X - @DownPaymentPodInstagram - @DownPaymentPodcastDon't forget to like and subscribe!
Are you training your service department properly | Down Payment the Podcast for Used Car Dealers S4 E32Your service department is a high point of contact with customers. They are vital to your operation. BUT have you put enough time into properly hiring and training your staff? Join us for part 2 of a discussion with Service Department expert Travis. Don't miss an episode! Subscribe to Down Payment now!Visit all our sites at YouTube - @DownPaymentPodcastYouTube - @cardealeru5061X - @DownPaymentPodInstagram - @DownPaymentPodcastDon't forget to like and subscribe!
Your service department is vital | Down Payment the Podcast for Used Car Dealers S4 E31Your service department is a high point of contact with customers. They are vital to your operation. BUT have you put enough time into properly hiring and training your staff? Join us for a discussion with Service Department expert Travis. Don't miss an episode! Subscribe to Down Payment now!Visit all our sites at YouTube - @DownPaymentPodcastYouTube - @cardealeru5061X - @DownPaymentPodInstagram - @DownPaymentPodcastDon't forget to like and subscribe!
Are you training great managers? | Down Payment the Podcast for Used Car Dealers S4 E30You need them, but are you training your managers well? Not everyone has the skills without proper training. Make sure you are setting your managers up to succeed!Don't miss an episode! Subscribe to Down Payment now!Visit all our sites at YouTube - @DownPaymentPodcastYouTube - @cardealeru5061X - @DownPaymentPodInstagram - @DownPaymentPodcastDon't forget to like and subscribe!
Are You Secure? | Down Payment the Podcast for Used Car Dealers S4 E29Are You Secure? Learn about 5 outside of the box methods to help secure your dealership and its assets! Don't miss an episode! Subscribe to Down Payment now!Visit all our sites at YouTube - @DownPaymentPodcastYouTube - @cardealeru5061X - @DownPaymentPodInstagram - @DownPaymentPodcastDon't forget to like and subscribe!
Policies and Proceedures | Down Payment the Podcast for Used Car Dealers S4 E28Are your policies and procedures helpful? Do you know how to properly create and distribute them so they work for you?Don't miss an episode! Subscribe to Down Payment now!Visit all our sites at YouTube - @DownPaymentPodcastYouTube - @cardealeru5061X - @DownPaymentPodInstagram - @DownPaymentPodcastDon't forget to like and subscribe!
OSHA Are you ready for them? | Down Payment the Podcast for Used Car Dealers S4 E27What will you do if OSHA shows up? Are you ready? Do you even know who they are? Learn more about OSHA and find out are they friend or foe to your dealership?Don't miss an episode! Subscribe to Down Payment now!Visit all our sites at YouTube - @DownPaymentPodcastYouTube - @cardealeru5061X - @DownPaymentPodInstagram - @DownPaymentPodcastDon't forget to like and subscribe!
Building a great team | Down Payment the Podcast for Used Car Dealers S4 E26Sure you can hire all the best people, but what if they don't function well as a team? How to build the best team for your dealership!Don't miss an episode! Subscribe to Down Payment now!Visit all our sites at YouTube - @DownPaymentPodcastYouTube - @cardealeru5061X - @DownPaymentPodInstagram - @DownPaymentPodcastDon't forget to like and subscribe!
Avoid Bad Meetings and Increase Your Success | Down Payment the Podcast for Used Car Dealers S4 E25Are bad meetings holding you back? Are your staff bored during meetings that are too long? Are people hijacking your meetings? Or are there other problems? Find out how to fix the problems and make your life easier!Don't miss an episode! Subscribe to Down Payment now!Visit all our sites at YouTube - @DownPaymentPodcastYouTube - @cardealeru5061X - @DownPaymentPodInstagram - @DownPaymentPodcastDon't forget to like and subscribe!
Is it time to refresh your brand? | Down Payment the Podcast for Used Car Dealers S4 E24Your branding is highly important to your dealership's success. Is it time to refresh your brand? Do you know how to do it properly?Don't miss an episode! Subscribe to Down Payment now!Visit all our sites at YouTube - @DownPaymentPodcastYouTube - @cardealeru5061X - @DownPaymentPodInstagram - @DownPaymentPodcastDon't forget to like and subscribe!
How is your onboarding process? | Down Payment the Podcast for Used Car Dealers S4 E23How is your onboarding process? It can make or break your new employees! Do it right.Don't miss an episode! Subscribe to Down Payment now!Visit all our sites at YouTube - @DownPaymentPodcastYouTube - @cardealeru5061X - @DownPaymentPodInstagram - @DownPaymentPodcastDon't forget to like and subscribe!
Can your dealership pass this audit? | Down Payment the Podcast for Used Car Dealers S4 E22There is a compliance requirement you may not have heard of but it applies to your dealership! Can your dealership pass this audit? Don't miss an episode! Subscribe to Down Payment now!Visit all our sites at YouTube - @DownPaymentPodcastYouTube - @cardealeru5061X - @DownPaymentPodInstagram - @DownPaymentPodcastDon't forget to like and subscribe!
A powerful sales technique you need to use | Down Payment the Podcast for Used Car Dealers S4 E21What's a powerful sales tool that your team isn't using? Find out on this week's Down Payment.Don't miss an episode! Subscribe to Down Payment now!Visit all our sites at YouTube - @DownPaymentPodcastYouTube - @cardealeru5061X - @DownPaymentPodInstagram - @DownPaymentPodcastDon't forget to like and subscribe!
Save money and avoid fines | Down Payment the Podcast for Used Car Dealers S4 E20What's one thing you can do to easily save money and avoid fines? Find out in this week's episode of Down Payment.Don't miss an episode! Subscribe to Down Payment now!Visit all our sites at YouTube - @DownPaymentPodcastYouTube - @cardealeru5061X - @DownPaymentPodInstagram - @DownPaymentPodcastDon't forget to like and subscribe!
Coaching Employees for Success | Down Payment the Podcast for Used Car Dealers S4 E19Don't miss an episode! Subscribe to Down Payment now!Visit all our sites at YouTube - @DownPaymentPodcastYouTube - @cardealeru5061X - @DownPaymentPodInstagram - @DownPaymentPodcastDon't forget to like and subscribe!
A Dress Code for Dealerships | Down Payment the Podcast for Used Car Dealers S4 E18Don't miss an episode! Subscribe to Down Payment now!Visit all our sites at YouTube - @DownPaymentPodcastYouTube - @cardealeru5061X - @DownPaymentPodInstagram - @DownPaymentPodcastDon't forget to like and subscribe!
Tariffs are here Safeguard from the trade war | Down Payment the Podcast for Used Car Dealers S4 E17Donald Trump's tariffs are here. What can you do about it to safeguard your dealership from the effects of the trade war?Don't miss an episode! Subscribe to Down Payment now!Visit all our sites at YouTube - @DownPaymentPodcastYouTube - @cardealeru5061X - @DownPaymentPodInstagram - @DownPaymentPodcastDon't forget to like and subscribe!
Are You Using Modern Car Sales Techniques | Down Payment the Podcast for Used Car Dealers S4 E16Stop scaring off customers! Stop using outdated sales methods. Learn and use modern sales techniques.Don't miss an episode! Subscribe to Down Payment now!Visit all our sites at YouTube - @DownPaymentPodcastYouTube - @cardealeru5061X - @DownPaymentPodInstagram - @DownPaymentPodcastDon't forget to like and subscribe!
The Biggest HR Mistakes | Down Payment the Podcast for Used Car Dealers S4 E15Do you know what the biggest HR mistakes are at your car dealership? Can you easily avoid them? Find out how!Don't miss an episode! Subscribe to Down Payment now!Visit all our sites at YouTube - @DownPaymentPodcastYouTube - @cardealeru5061X - @DownPaymentPodInstagram - @DownPaymentPodcastDon't forget to like and subscribe!
Are You Paying Attention | Down Payment the Podcast for Used Car Dealers DP S4 E14Your biggest competition is giving you valuable information for free! Are you paying attention to it?Don't miss an episode! Subscribe to Down Payment now!Visit all our sites at YouTube - @DownPaymentPodcastYouTube - @cardealeru5061X - @DownPaymentPodInstagram - @DownPaymentPodcastDon't forget to like and subscribe!
All About Culture Pt 2 | Guest Charles Holmes | Down Payment the Podcast for Used Car Dealers S4 E13Don't miss an episode! Subscribe to Down Payment now!Visit all our sites at YouTube - @DownPaymentPodcastYouTube - @cardealeru5061X - @DownPaymentPodInstagram - @DownPaymentPodcastDon't forget to like and subscribe!
All About Culture Pt 1 | Guest Charles Holmes | Down Payment the Podcast for Used Car Dealers S4 E12Don't miss an episode! Subscribe to Down Payment now!Visit all our sites at YouTube - @DownPaymentPodcastYouTube - @cardealeru5061X - @DownPaymentPodInstagram - @DownPaymentPodcastDon't forget to like and subscribe!
Have you done this business analysis | Down Payment the Podcast for Used Car Dealers S4 E11Don't miss an episode! Subscribe to Down Payment now!Visit all our sites at YouTube - @DownPaymentPodcastYouTube - @cardealeru5061X - @DownPaymentPodInstagram - @DownPaymentPodcastDon't forget to like and subscribe!
Making the Case for Car Dealers | Down Payment the Podcast for Used Car Dealers S4 E10Don't miss an episode! Subscribe to Down Payment now!Visit all our sites at YouTube - @DownPaymentPodcastYouTube - @cardealeru5061X - @DownPaymentPodInstagram - @DownPaymentPodcastDon't forget to like and subscribe!
Why Care About Event Marketing | Down Payment the Podcast for Used Car Dealers S4 E9Don't miss an episode! Subscribe to Down Payment now!Visit all our sites at YouTube - @DownPaymentPodcastYouTube - @cardealeru5061X - @DownPaymentPodInstagram - @DownPaymentPodcastDon't forget to like and subscribe!
Future Proof Your Dealership | Down Payment the Podcast for Used Car Dealers S4 E8Don't miss an episode! Subscribe to Down Payment now!Visit all our sites at YouTube - @DownPaymentPodcastYouTube - @cardealeru5061X - @DownPaymentPodInstagram - @DownPaymentPodcastDon't forget to like and subscribe!
How to fix your boring inventory photos! | Down Payment the Podcast for Used Car Dealers S4 E7
Ever since the invention of the car, car dealers have been around to sell them to the public. But for the first time in history, car dealers are needing to defend the existence of their industry. In this episode, Ted talks about why car dealers are indispensable to our consumers, and how dealers need to defend our industry in our marketing and communications.
Google Trends is a free, powerful market research tool that dealers should be using to find the best keywords to target in their marketing.Google Trends can be found at trends.google.com
Does your dealership still do test drives? Are your test drives still done with a sales person in the car? How can you make this situation safer? In this episode Ted talks all about test drives in the age of COVID19.In some places dealerships are not allowed to have a salesperson accompany the customer on a test drive. From a safety standpoint, this is the best approach. But many dealerships are not thrilled about the prospect of a customer taking an inventory vehicle off the lot by themselves.If you still have the option of doing salesperson accompanied test drives, Ted talks about 6 ways to make it safer. By implementing these 6 rules for the test drive, you can make your test drives safer:1- Don't allow anyone sick on a test drive. This applies to both the customer and the employee.2- Limit the numbers. To limit exposure, allow only 1 employee and 1 customer to go on the test drive.3- Require face coverings. Both customer and employee should were a cloth, non-medical mask to reduce the risk.4- Require specific placement. If the customer drives, the salesperson should be in the passenger side back seat. Vice versa, if the salesperson is driving, the customer should be in the passenger side back seat. This gives maximum spacing between the occupants.5- Maximize ventilation by keeping front and rear windows down. You want to create a negative pressure gradient to pull air into the cabin through the front windows and out through the back windows.6- Make sure cleaning and disinfection happen. After the vehicle returns, let it air out before it receives a thorough cleaning and disinfection.Resources to help:What Rideshare, Taxi, Limo, and other Passenger Drivers-for-Hire Need to Know about COVID-19 - By the CDCCleaning and Disinfection for Non-emergency Transport Vehicles - By the CDCCarDealerU Dealership Cleaning and Disinfection Program
Success for car dealerships during the COVID-19 pandemic requires dealers to take aggressive measures to keep their employees and customers healthy when at their stores. Both your employees and customers are anxious about the risks of infection at the dealership. To combat these concerns, dealers need to implement a vigorous cleaning and disinfection program.The following resources will help you develop a program that works for your dealership:CarDealerU Dealership Cleaning and Disinfection GuideCleaning and Disinfecting Your Facility by the CDCRemoving Disposable Gloves Training VideoGuidance on Preparing Workplaces for COVID-19 by OSHANovel Coronavirus (COVID-19) Fighting Products ListCDC Coronavirus (COVID-19) Main Page
With this episode, we will be pivoting the podcast to dealing with COVID-19 related topics for car dealers.The challenges of the COVID-19 pandemic will require dealers to be more nimble and adaptive then ever before. Dealers will have to adapt to a "new normal" where infection control is a daily consideration and economic recession is a constant pressure. Our goal is to provide you inspiration, creative approaches and information to help you better adapt to a changing automotive market.
In this episode Ted talks about how to optimize your video for Facebook. Facebook is the most important platform for car dealers. Unfortunately, too many dealers use it ineffectively. To be effective on Facebook, video is usually a critical component.In summary, the tips are:1- Don't use your TV commercials on Facebook. They typically do not do well on that platform.2- Use "square" video. Square video, as opposed to horizontal video, is more prominent on the mobile newsfeed.3- Keep your videos short on Facebook. 30 seconds or less is usually best.4- Have an in-house video production capability. It is ok for video to look a little amateurish.5- Always try to offer some value to your audience for watching the video. Don't try to make hard sales pitches. TV commercials get ignored on Facebook.Down Payment now has a Facebook group! This Facebook group is an opportunity to continue the discussion started on the podcast and for used car industry professionals to network, share ideas and collaborate. Find the group at https://www.facebook.com/groups/downpaymentpodcast/
There is an amazing branding opportunity available for car dealers by utilizing new Top Level Domains. The traditional Top Level Domains such as .com, .org, and .net have become saturated and it is hard to find good, easily brandable ones nowadays. New Top Level Domains such as .car, .finance and .loans have not yet been extensively used and provide dealers an opportunity to get memorable domains that can be easily communicated in formats such as radio.
Welcome to Down Payment: The Podcast for Used Car Dealers! In this episode Ted introduces himself and the goals for this new podcast.This podcast is designed to provide useful, actionable information for used car dealers and industry professionals to be able to implement immediately. We will provide two types of episodes. The first are short episodes (less than 10 minutes) that will provide you with information on topics ranging from marketing and sales to compliance and management. The second type are longer episodes (up to about 30 minutes) that will provide more in depth analysis, often featuring guests from within the industry.Ultimately this podcast seeks to provide a source of creative inspiration for used car dealers. The used car industry is changing rapidly, and the dealerships that are most innovative and creative will be the most successful.
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