Marketeers Clubhouse

Rocky Mountain Bikes just got a second life — and we've got the inside scoop. We sat down with Wade Simmons, freeride godfather and walking piece of MTB history, and Pat St-Denis, the fast-talking sales ninja who just bought Rocky Mountain (yes, the actual company).

In this electrifying episode of Marketeers Clubhouse, host Jamie Calon sits down with Vince Bannon, a music industry powerhouse with a career spanning from the Detroit club scene to global tech innovation. Vince has worked with everyone from The Police to Nick Cave and even helped shape Coachella's legendary rise. Now, he's revolutionizing how we experience music with his platform, SO.CO.

Join host Jamie Calon and global PR powerhouse Shana Frahm, co-founder of Spokeswoman Says and Communications Director for The Sanders Institute. With a 30-year career spanning action sports, politics, fashion, and more, Shana shares expert insights on PR's role in balancing brand storytelling, managing crises, and navigating the ever-shifting media landscape. In this episode, Shana dishes on everything from Olympic gold medal campaigns to hurricane-hit events, revealing the art of preparation and the power of authenticity. Plus, get a sneak peek into her upcoming memoir, The Entrepreneurs: It's Only Rock n Roll, a nostalgic dive into her decade with the Hard Rock Cafes and the original Hard Rock Hotel, set to hit Spotify in early 2025.

In this dynamic episode of Marketeers Clubhouse, Jamie Calon dives deep into the gritty realities of entrepreneurship with Rob Fraser, founder of Outway Socks. The two connect over shared experiences as competitive athletes and the relentless pursuit of success, exploring how elite sports fuel business resilience and ambition. Rob shares his journey of building a standout sock brand, navigating early wins, the challenges of scaling, and the evolution of "earning not owing" a place in the market. From the myth of work-life balance to the importance of ego and self-discovery, they reveal what it really takes to thrive in business. This conversation is packed with actionable insights and candid advice for aspiring entrepreneurs, making it a must-listen for anyone looking to turn big dreams into reality.

The bike industry faced enormous challenges post-COVID, with many brands struggling to keep up. But some, like Norco Bicycles, stayed ahead of the pack! In this special "On the Road" episode of Marketeers Clubhouse, recorded at Norco's Vancouver headquarters, we sit down with MTB legend Greg Minnaar and Norco's brand head Gwen Van Lingen. Discover how this family-owned Canadian brand maintained control, made smart investments, and thrived when others didn't. Don't miss these exclusive insights into Norco's brilliant strategies and success in a turbulent market!

Jeremy Martin is back, thirty days into his intense internship, and the reality of the entrepreneurial grind is setting in. Exhausted but more determined than ever, he's learned hard lessons on the relentless pace and demands of a serial entrepreneur's life. As he continues balancing the chaos of the business world with his aspirations, Jeremy's resilience is tested. Join us in this episode as we catch up on his journey, uncovering the highs and lows of chasing big dreams and the grit it takes to keep going. Tune in to see if Jeremy has what it takes to thrive under pressure!

Join us for an unprecedented episode of The Marketeers Clubhouse, broadcast directly from Oakley headquarters. We sit down with Brian Takumi, VP of Brand Soul, for an exclusive look into "Future Genesis," Oakley's groundbreaking 50-year brand positioning plan. In this episode, Brian discusses the evolution of Oakley's brand narrative and the critical role of storytelling. Learn how the fusion of past and future forms the backbone of their most ambitious campaign yet. Oakley, unlike any other brand, is creating narratives using science fiction to redefine innovation in performance gear with their trailblazing designs and cinematic storytelling elements.Brian delves into how the brand plans to innovate its storytelling to resonate with new generations, offering a real-time master class in brand positioning. Dive into the creative processes that drive Oakley's future, blending tradition with a vision that challenges the status quo and invites consumers into a journey of innovation and authenticity. Forget  3, 5, or even 10-year business plans—take a look at Oakley's innovative 50-year plan "Future Genesis." It will blow your marketing mind. Discover how the legacy of Max Fearlight has shaped Oakley's identity to this point. We then pick up with Max, whose story over the past 25 years has evolved. Future Genesis takes place many years after the original Max Fearlight commercials and several years before the teasers Oakley has been putting out showing Maxine out in a world that is re-growing. It finds Max returning home to the bunker from the unforgiving outside world that he insists is getting worse. He is immediately greeted by his pregnant wife, Sasha, and young daughter, Maxine, both of whom long to be able to explore and enjoy the freedom of being outside. Max and Sasha discuss their own divergent visions for the future and the impact that this will have on their growing family. Tensions between them arise, prompting Maxine to navigate the growing divide. Caught between her father's trepidation of the harsh exterior and her mother's holistic appreciation for its potential, Maxine remains fixated on the ever-present storms and the sparks of possibilities contained within. This episode is essential for marketing and business professionals looking to capture insights from one of the world's most identifiable brands, renowned for its cutting-edge marketing strategies.

Dive into the art of brand transformation with Nick Woodhouse, the visionary President and Chief Marketing Officer of Authentic Brands Group (ABG). With a rich three-decade history in marketing and brand management, Nick has redefined how iconic brands captivate and engage the global market. This episode unravels ABG's strategic approach to acquiring and rejuvenating renowned brands, emphasizing the importance of maintaining their authentic essence. Nick discusses his personal involvement in fostering partnerships with sports and pop culture icons like Shaquille O'Neal and David Beckham, highlighting how these relationships enhance brand narratives and market presence. He also shares behind-the-scenes insights into ABG's creative marketing initiatives that showcase the company's commitment to blending traditional brand values with modern consumer needs. Join us for this enlightening conversation that explores the intersections of brand authenticity, strategic innovation, and visionary leadership with one of the industry's most respected figures. Tune in to discover how Nick Woodhouse's expertise drives the continuous growth and relevance of ABG in today's competitive market.

Join host Jamie Calon, in a captivating episode of Marketers Clubhouse as he sits down with the talented musician and business-savvy artist, Devin Cooper. In this insightful conversation, Devin shares his expertise on navigating the music industry with a strategic mindset, emphasizing the intersection of music and marketing for long-term success. Explore the importance of treating music as a business, as Devin and Jamie delve into the nuances of maximizing profitability, engaging audiences, and balancing artistry with commercialization. Gain valuable insights on analyzing career trajectory, building a loyal fan base, and understanding the critical "thousand person number" tipping point for music career growth. Learn how Devin's strategic approach to music creation sets him apart as an artist who combines musical excellence with a keen understanding of marketing principles. Don't miss this engaging episode that offers a unique perspective on the strategic fusion of music and marketing in the dynamic world of the music industry. Tune in to Marketers Clubhouse and unlock the secrets to success in music with Devin Cooper.

In this inspiring episode of Marketeers Clubhouse, Jamie Calon dives into the fashion-forward world of FOEHN Clothing Inc. with founders Ingrid Serwaa and Anthony Baranowski. Straight out of Quebec, Canada, this entrepreneurial pair shares their adventure from conceptual dreams to the tangible reality of creating a unique clothing line. Their journey, marked by determination and innovation, sheds light on the complexities of the fashion industry, from mastering design and production to navigating the challenges of starting and scaling a distinctive brand in a competitive market.Through a conversation that weaves together their personal backgrounds, from Ingrid's transition from the Oakley world to Anthony's evolution from professional skiing to fashion, they highlight the essence of FOEHN Clothing. The brand stands at the intersection of style, functionality, and sustainability, driven by a commitment to ethical production and environmental responsibility. Join us as we explore the narrative behind FOEHN, a brand that encapsulates the spirit of modern entrepreneurship in fashion, emphasizing quality, sustainability, and the art of overcoming obstacles to achieve one's vision.

Join host Jamie Calon for an enlightening episode of the Marketeers Clubhouse, featuring Gabriel Denis, the dynamic Director of Operations Loki Box Design. Gabriel shares his transition from the adrenaline-filled world of action sports to pioneering the transformation of shipping containers into immersive brand experiences. This episode delves into the creativity and sustainability behind Loki Box Design's approach, exploring how they turn simple containers into captivating platforms for brand storytelling and engagement. Listeners will get an insider's view on the challenges and triumphs of creating interactive marketing spaces that push the boundaries of traditional brand activation. With a focus on adaptability, innovation, and the impactful use of design in marketing, Gabriel's insights offer invaluable inspiration for marketing professionals, design enthusiasts, and anyone interested in the convergence of marketing and innovation. Tune in for a compelling discussion on redefining marketing spaces with one of the industry's leading creative minds.

In Season 2 Episode 5 of the Marketeers Clubhouse, host Jamie Calon is joined by Canadian decathlete legend Michael Smith. They explore Michael's illustrious athletic career the intricacies of navigating sponsorships and transitioning from sports to successful roles in finance and sports commentary. The episode delves into the challenges Olympic athletes face, including financial struggles and the critical importance of marketing and personal branding. Michael's journey from the track to the boardroom illustrates the application of discipline, resilience, and the mental fortitude developed in sports to succeed in business and life. This episode is a must listen for those interested in the intersection of sports, marketing, and personal development.

In this enlightening episode of Marketeers Clubhouse, Jamie Calon sits down with Justin Kudding, a Juno Award-winning musician, producer, and visionary partner at Plunge Audio. Kudding shares his remarkable journey from the stages with Brett Kissel to the innovative labs of Plunge Audio, where he contributes to crafting cutting-edge in-ear monitors (IEMs) that are reshaping the music experience for artists and audiophiles alike. Delving into the technical and artistic nuances of IEM development, Justin highlights how Plunge Audio's unique 3D printing technology and damper-less design philosophy enhance sound quality and comfort, setting new industry standards. The conversation ventures into the importance of sound fidelity, the challenges of custom fit, and the transformative impact of Plunge Audio's IEMs on listening experiences. Beyond the technology, Justin offers insights into the intricacies of live performance, production, and the critical aspect of treating music as a business. He emphasizes the significance of building a dedicated fan base and navigating the unique challenges artists face in today's digital landscape. Join us for a compelling dive into the fusion of music, technology, and entrepreneurship with one of the industry's most innovative minds.

In this episode of the Marketeers Clubhouse, Jamie Calon welcomes his old friend Lyndon Cormack, the co-founder of Herschel Supply Co., for a deep dive into Lyndon's journey of transforming a simple idea into a global fashion phenomenon. Lyndon's story is one of passion, resilience, and ingenuity. He shares insights on how Herschel started with the basic idea of creating functional, stylish bags, and evolved into a brand that redefines modern travel and lifestyle.This episode shines light on Lyndons commitment to design and customer satisfaction is a key factor in Herschel's success. Lyndon also discusses the brand's innovative collaborations that go beyond mere branding, adding depth and storytelling to their products. Listeners will learn about Herschel's impressive growth from selling 4,000 bags in their initial offering to a staggering 110 million pieces today, a testament to Lyndon's vision and leadership. Despite numerous investment offers, This episode is not just a discussion on business and design; it's a narrative of a lifelong friendship, shared experiences, and a journey of building a brand that resonates globally. Lyndon's insights offer valuable lessons for entrepreneurs, marketers, and anyone interested in the dynamics of building a successful brand.

In this engaging season 2 premiere of the Marketeers Clubhouse, host Jamie Calon sits down with the innovative and visionary Colin Baden, the former CEO of Oakley. Baden, known for his groundbreaking work in design and leadership, shares his journey from his early days in architecture to spearheading some of Oakley's most iconic creations. With a career marked by pushing the boundaries of eyewear and sportswear design, Colin dives deep into the philosophy that drove his success and Oakley's unique brand identity. Listeners will be captivated by Colin's insights on fusing functionality with cutting-edge aesthetics, reflecting on how his design ethos reshaped an entire industry. Beyond the boardroom and design studio, he opens up about his commitment to philanthropy, particularly his involvement with the Infinite Hero Foundation, showcasing a profound dedication to social responsibility. This episode is a must-listen for anyone interested in the intersection of creative design, impactful leadership, and brand evolution. Join Jamie and Colin in the clubhouse for a conversation that's not only about marketing and design but also about inspiration, innovation, and making a lasting impact in the fast-paced world of sportswear and beyond.

In this episode, we chat with Kyrsten Dewinetz, CEO at White Rabbit OG, a craft cannabis brand based in Surrey, BC, that uses culinary techniques to reinvent cannabis experiences. Together, Kyrsten and the White Rabbit team have over 40 years of experience in food manufacturing, formulation, production, innovation, and sales. With a background in microbiology, Kyrsten has spent much of her career working with prominent and independent food and beverage brands, designing new products, and creating unique flavour combinations. Her vast experience and expertise has allowed Dewinetz to become a valuable asset to both the food and cannabis industries. She is a true creator and inventor who brings her imagination to life in the edible cannabis market.

In episode 20, host Jamie welcomes guest Hubert Richard to sit down and discuss his unique background in the marketing and advertising industry. Currently, Hubert serves as the President of Effix, a company that focuses on creating engaging partnerships between brands, properties, and consumers. It is recognized as the exclusive corporate partnership agency for the CH Group, which includes key entities such as the Montreal Canadiens, the Bell Centre, Evenko, and major festivals like Osheaga.  The episode explores Effix's role as the sole marketing agency for the CH group and the innovative marketing strategies they've implemented on the group's behalf. Further, Hubert provides an inside look at how Evenko, known for organizing major music festivals, creates meaningful partnerships through experiential marketing at their festivals.

In episode 18 of the Marketeers Clubhouse, we had the honour of hosting the esteemed Canadian radio broadcaster Alan Cross, known for hosting shows like "The Ongoing History of New Music" and "The Secret History of Rock.” In this enlightening episode, Alan delves into the intricacies of the modern music industry, highlighting the difficulty of making it in today's competitive environment, and offers some insights on how to stand out in such a saturated market. He also discusses technology's pivotal role in reshaping the industry, spotlighting the impact of streaming platforms and the potential influence of Artificial Intelligence on the future of music. Alan intertwines such topics throughout the episode with riveting snippets from modern music history. Whether you're a music lover, a marketing professional, or just curious about the deep ties between music and marketing, this episode promises to be a captivating listen. Don't miss out!

This week in the clubhouse, we welcome Jonathan Wilson, the CEO of Crystal Cure Cannabis and VP of marketing at Adonis Growing Solutions. Jonathan has a wealth of experience in people management and brand/customer experience developed across various levels of the alcohol, cannabis and hospitality industries. In this episode, he discusses his captivating experience in the cannabis sector and provides his perspectives on effectively building, managing, and marketing a thriving startup cannabis brand. 

This week on the Marketeers Clubhouse podcast, we welcome Joe Prebich, a seasoned retail-driven marketer with a wealth of experience in the outdoor space. In this episode, he shares his brand relationship expertise, touching on his experience building brand reputation and commitment to delivering exceptional consumer experiences. Joe also walks us through his vibrant career journey from his humble beginnings as a contributor at Snowboarder Magazine to his time managing Shaun White at Redbull, to more recent roles with brands such as Mammut, Fjällräven, and his current position as VP at Benchmade. Tune into this week's episode to learn more about Joe's jam-packed career and how he leverages his experience to develop meaningful consumer brand relationships.

Ted Li is an experienced executive management professional with over 20 years of U.S. and international experience in general management, operations, product, sales, and marketing. He has a proven track record of success in expanding global businesses through P&L management, strategic leadership, disciplined execution, and cross-functional team building. Ted is an authentic team leader who can effectively drive change while protecting brand and culture. Currently, Ted serves as a Partner at First Wave Consulting Solutions, a team of seasoned business operators who apply real-world experience to propel their clients' businesses forward. He is also a Venture Partner at Sway Ventures, a US-based venture capital firm investing in early to mid-stage technology companies. At Sway Ventures, Ted focuses on strategic capitalization, business development support, and engineered exits to provide great teams with the support they need to change the future. Ted has been a Board Member for The OC Marathon for over 13 years, where he is involved in the Kids Run The OC Training Program, designed to help pre-adolescent kids become more physically fit, promote an active and healthy lifestyle, and combat the onset of childhood obesity. He previously served as Chairman of the Board from 2011 to 2017.

Episode 14 is here! This week's guest is Alannah Davis, the CEO of Dabble Cannabis Co, a family-run business based in the Cowichan Valley of British Columbia, Canada. With extensive experience in product commercialization, sales and supply chain, and regulatory guidance, Alannah shares her expertise in the cannabis industry. She talks about her background working at Aurora Cannabis and Lush Fresh Handmade Cosmetics North America, as well as her role as a cannabis consultant for licensed producers and prospective licensees across Canada. Listeners will gain insights into the challenges and opportunities in the cannabis industry, and how Alannah's expertise can help businesses succeed.

Derek Heidt, a Canadian entrepreneur, athlete, and filmmaker, appeared on the latest episode of Marketeer's Clubhouse podcast! From his beginnings as a pro athlete to working for Oakley Sports Marketing and eventually starting his own drone company, Revered Cinema, Derek's experience in the film industry is unparalleled. Tune in to learn more about his journey and how he's pushing boundaries in the industry!

In this episode of Marketeers Clubhouse, we are joined by Ashley Newman, a passionate entrepreneur and founder of Queen of Bud. Ashley shares her personal journey of becoming devoted to cannabis as a natural alternative to treating her endometriosis and how it has since become a major part of her life. She talks about using marketing to break stigmas surrounding the use of cannabis and how she became the first female in Canada to open a government-approved legal cannabis business.Throughout the episode, Ashley highlights the importance of equality and inclusion in the cannabis industry and shares her role in moving the industry forward. She also talks about the attention to detail in the production and manufacturing of Queen of Bud products, and how the team thoughtfully and purposely chooses crystals to mirror cultivars. Tune in to this episode to hear Ashley's inspiring journey and learn more about the spiritual cannabis brand, Queen of Bud.

In this episode, we sit down with Yannis Karlos, a well-respected and prominent figure in the hospitality industry, based in Banff, Canada. He is the Co-Founder and President of Park Distillery as well as partner of Banff Hospitality Collective, Treasurer on the Board of Directors for the Banff Lake Louise Hospitality Association, and the Chairman of the Association for Mountain Parks Protection and Enjoyment. Yannis talks about his journey of starting the business and shares his insights on how he balances his work in the hospitality industry with his commitment to the outdoors. 

In Episode 10, host Jamie Calon interviews Brian Takumi, the VP of Brand Soul at Oakley. Brian is an accomplished creative with a passion for his work and has provided a comprehensive creative vision for Oakley across all channels. Throughout his career, he has found new ways to exercise his creative mind and branch out into new things that create new passion. In the podcast, Brian shares his insights and experiences on how big brands operate, including defining and documenting the foundation, setting the long-term creative vision and storytelling, and aligning brand strategy and materials with internal and external creative, product, and marketing teams. Tune in to hear more about the exciting world of marketing from Brian's perspective.

On this episode of Marketeers Clubhouse, host Jamie Calon sits down with Lena Lees-Heidt, a partner at PLAY Management Inc. and expert in the entertainment industry. Lena shares her insights on the current state of the industry and offers valuable advice for aspiring actors looking to break into film, television, voice over, and commercial work. She discusses the importance of building relationships, finding the right representation, and staying focused on your goals. Tune in to episode 9 for an enlightening conversation as Lena talks about some of her experiences working with top talent and what it takes to succeed in the competitive world of entertainment.

In this episode of the Marketeers Clubhouse podcast, we are excited to welcome our guest, Julia LoVecchio, Director of Marketing at CMH Heli-Skiing and Summer Adventures. With a wealth of experience in building relationships and driving success, Julia shares her insights and expertise on the tourism and marketing industries in the Rocky Mountains. Don't miss this opportunity to learn from one of the best in the business!

In this episode of the The Marketeers Clubhouse, we have Megan, a seasoned global brand marketing executive, as our guest. With many years of experience in the beauty, cosmetics, and sporting goods industries, Megan has a wealth of knowledge to share on developing and implementing successful marketing strategies across various channels. She also has experience building and leading high-performing teams and cultivating strong relationships with internal cross-functional divisions and partners. Join us as Megan shares her insights on omni-channel marketing, brand strategy, and trend analysis, and discusses how she helps companies drive business growth through retail channels.

Join us on the latest episode of Marketeers Clubhouse as we welcome Scott Bowers, a renowned marketer and brand builder who was the key to Oakley's rise in the 2000's. With a passion for creating brands that inspire and bring people together, Scott has a unique perspective on what it takes to build a successful and meaningful brand. During the episode, we'll discuss Scott's approach to brand development and his strategy for growth, including the importance of setting goals and building a cohesive roadmap for success. Don't miss this exciting episode with Scott Bowers on Marketeers Clubhouse.

On this episode of Marketeers Clubhouse, we welcome Johnnie as our guest. Johnnie is the Director of Brand Experience at Fisher Paykel and a seasoned professional in the field of retail and growth marketing, with experience leading teams and working in B2B marketing across a variety of industries. During the episode, Johnnie shares her insights on consumer logic and the importance of optimizing communication to persuade and convince consumers. She also discusses her approach to leadership and the strategies she has used to bring new products to market and drive revenue for her clients. Listeners won't want to miss this opportunity to learn from Johnnie's wealth of experience and expertise in retail and growth marketing. Tune in to hear her valuable insights and advice.

Join us on the latest episode of our podcast as we sit down with Keir Dillon, a renowned branding and marketing expert with over 20 years of experience. Keir's unique background as a professional snowboarder and television host/reporter brings a fresh perspective to the table, and he has a wealth of knowledge to share about the ins and outs of building successful cannabis brands and products. In this episode, Keir will share his insights on the luxury and lifestyle sectors of the cannabis industry, and will offer valuable advice for anyone looking to enter or grow their business in this space. Whether you're an entrepreneur, a marketing professional, or simply someone who is passionate about the cannabis industry or snowboarding, you won't want to miss this episode with Keir Dillon.

In episode 3, we chat with the President of Thule Group, Hilary Hartley and delve into his 20 years of international sports and lifestyle industry experience.

This week we talk to The North Face's Senior Marketing Manager, Carl Bissonnette. After working in sports-specialized retail stores around the world (Quebec, British Columbia and Australia), Bissonnette took on the opportunity to work in the logistics industry in business development where he gained experience in sales and market analysis in different manufacturing industries. Join us as we get into the nitty gritty of logistical marketing operations in Quebec.

Welcome everyone to the first episode of Marketeers Clubhouse! To help us kick off the series, Jamie chats to the Senior Content Director of Getty Images and iStock, Brad Ralph about his fascinating background in commercial photography and how he started the world's most influential stock photo company.