Marketing tips for translators - podcast

Welcome to the sixth and last episode of this year's AMA. I do these episodes occasionally, and I love your questions, so thank you to all of you who submitted your question. If you have a question you would like answered, please reach out to me. Today I will be talking about marketing our translation … Episode 281: AMA – How to Market Your Services on Social Media and Find the Right Contacts Read More »

Every once in a while, I ask for your questions and answer them in the episodes. This is the fifth episode in a series of six shorter episodes where I answer your questions. In this episode, I answer a question about how to invoice customers abroad and in different currencies. The methods and strategies vary. … Episode 280: AMA – Invoicing and Payments in Different Currencies and Across Borders Read More »

Welcome to the fourth episode of this year's AMA. I do these every once in a while, and I love your questions, so thank you to all of you who submitted your question. In this episode we're going to talk about how to charge for transcreation services. In a previous episode I answered questions on … Episode 279: AMA – How Much to Charge for Transcreation – Pricing for Transcreation Services Read More »

Welcome to the third episode of this year's AMA. I do these episodes every once in a while, and I love your questions, so thank you to all of you who submitted your question. In this episode we're going to talk about direct outreach to client as a marketing method, especially if you are currently … Episode 278: Advertising Your Translation Services When Employed Read More »

Welcome to the second episode of this year's Ask me Anything. I do these series every once in a while, and I love your questions, so thank you to all of you who submitted your question. Today will be all about pricing and in this episode, I answer the following questions: How do you work … Episode 277: AMA Pricing – Pricing Packages and Strategies Read More »

Many freelancers feel stressed and anxious, at least some of the time. Our lonely jobs at our desks, with deadlines to meet and fluctuating workloads, can lead to extra stress. In this episode I am interviewing a fellow translator, Claire Wenngren, who teaches relaxation procedures and resilience techniques so that we can enjoy more peace … Episode 276-2: Relaxation and Resilience Tips for Translators – Interview with Claire Wenngren Read More »

Welcome to the first episode of this year's AMA. I do every once in a while, and I love your questions, so thank you to all of you who submitted your question. In this episode we're going to talk about how to nurture customer relationships after you have delivered the first project. I will also … Episode 276: AMA Podcast Episode – How to Nurture Customer Relationships Read More »

There’s a lot of talk about a general downward trend in pricing in the translation industry, especially since the pandemic. But lowering our fees is not the solution. Instead, we should focus on the value we can provide to our clients and on value based pricing. Value-based pricing means that we set prices based on … Episode 275: How to Charge Based on the Value You Provide – Interview Moira Monney Read More »

Content marketing means creating and sharing valuable, relevant and consistent content to attract and retain a clearly defined audience. I think Content Marketing is one of […] The post Episode 274: 5 Steps to Successful Content Marketing for Translators – Interview with Anastasia Giagopoulou appeared first on Freelance Translator Business: Marketing Tips for Translators and Companies.

iSEO and SEO translation is becoming more and more in demand. My colleague Maria Scheibengraf just published a book for translators on how to add this […] The post Episode 273: How to Diversify Into SEO Translations – Interview with Maria Scheibengraf appeared first on Freelance Translator Business: Marketing Tips for Translators and Companies.

A little planning goes a long way. With a written marketing plan, we can focus on our translation work but still continue with our marketing efforts […] The post Episode 272: Simple and Practical Marketing Plan for Freelancers – Interview with Ilise Benun appeared first on Freelance Translator Business: Marketing Tips for Translators and Companies.

I’ve received requests for more information on content marketing for translators and this episode is focused on just that. Content marketing is an important part of […] The post Episode 271: Content Marketing Tips to Attract Clients – Interview with Maeva Cifuentes appeared first on Freelance Translator Business: Marketing Tips for Translators and Companies.

In this episode, I discuss transcreation, how to start working with transcreation, and how to market transcreation services. I am interviewing Nina Sattler-Hovdar, a transcreator and […] The post Episode 270: Marketing Transcreation as a High-Value Service – Interview with Nina Sattler-Hovdar appeared first on Freelance Translator Business: Marketing Tips for Translators and Companies.

I know several translators who have consistently had a six-figure annual income (in dollars, pounds, or euros) for several years, myself included, except for 2020. In […] The post Episode 269: Secrets of Six Figure Translators – Interview with Oana Maria Sofronov appeared first on Freelance Translator Business: Marketing Tips for Translators and Companies.

Have you ever been asked to translate a website? For global companies, it is a must to have their websites translated to the language of the […] The post Episode 268: Website Localization as a Specialization – Tips and Tricks – Interview with Dorota Pawlak appeared first on Freelance Translator Business: Marketing Tips for Translators and Companies.

Since early March last year, multinational corporations and international associations have had to turn face-to-face events into online video conferences that use digital interpreting tools. Before, […] The post Episode 267: How to Market Interpreting Services During a Pandemic – Interview with Troublesome Terps appeared first on Freelance Translator Business: Marketing Tips for Translators and Companies.

Can you really learn how to attract your ideal clients, raise your rates, grow your income and market consistently as a freelance translator, without becoming overwhelmed […] The post Episode 266: Marketing Mastery Course Alumni Interviews appeared first on Freelance Translator Business: Marketing Tips for Translators and Companies.

I have encountered many translators that feel stuck in their business, unable to grow. Many of you have also wanted me to provide episodes where I […] The post Episode 265: From Stagnant to Vibrant – How I Rebuilt My Translation Business – Interview with Marguerite Delacroix-Storm appeared first on Freelance Translator Business: Marketing Tips for Translators and Companies.

This has been a crazy year so far, with many outside distractions for all of us. Distractions can take our focus and energy elsewhere and prevent […] The post Episode 264: How to Conquer Distractions and Move Your Freelance Business Forward – Interview with Dorothee Racette appeared first on Freelance Translator Business: Marketing Tips for Translators and Companies.

Do you sometime feel that you are selling yourself short to clients? Do you have a hard time negotiating your services and fees? If you answered […] The post Episode 262: Negotiation Skills and Value Based Pricing for Translators – Interview with Michael Schubert appeared first on Freelance Translator Business: Marketing Tips for Translators and Companies.

I’m bringing back one of the most popular episodes from 2019, in case you missed it, because it has a lot of relevance and value right […] The post Episode 261: How Freelancers Can Prepare for and Survive Recessions – Interview with Mario Padilla appeared first on Freelance Translator Business: Marketing Tips for Translators and Companies.

In this episode I want to share the tips and insights I got from reading the book Company of One – Why Staying Small is the […] The post Episode 260: Tips for Freelance Translators on Why Staying Small is the Next Big Thing appeared first on Freelance Translator Business: Marketing Tips for Translators and Companies.

This is a rerun of an older podcast episode with an important and wished-for topic: Content Marketing. Together with Matt Baird, we look at how freelance […] The post Episode 259: Content Marketing for Translators – Interview with Matt Baird appeared first on Freelance Translator Business: Marketing Tips for Translators and Companies.

A lot of things can happen in 6 months. That’s something most of us have learned this year. As businesses adapt to the stark realities of […] The post Episode 258: Online Networking for Freelancers During the Pandemic – Jason Willis Lee appeared first on Freelance Translator Business: Marketing Tips for Translators and Companies.

I have many freelancing parents listening to this podcast, and this episode is particularly for them, but even freelancers without children at home, can get some […] The post Episode 257: Productivity and Time Management Tips for Freelancing Parents in a Pandemic with Moira Monney appeared first on Freelance Translator Business: Marketing Tips for Translators and Companies.

I’ve often received questions about translation agencies, how to find the good ones, how to apply to them, and how to work with them. That is […] The post Episode 256: How to Successfully Find and Work with Translation Agencies appeared first on Freelance Translator Business: Marketing Tips for Translators and Companies.

I’ve found LinkedIn to be the most important social media tool for freelance translators looking to boost their businesses. LinkedIn is much more than an online […] The post Episode 255: All About Marketing Your Translation Services on LinkedIn – Interview with Martina Russo appeared first on Freelance Translator Business: Marketing Tips for Translators and Companies.

One topic that you have asked me to cover on this podcast is how to price your services, and whether there are any qualifying circumstances for […] The post Episode 254: All About Pricing Your Translation Services – Interview with Susie Jackson appeared first on Freelance Translator Business: Marketing Tips for Translators and Companies.

This is the sixth part in a series of reruns this summer of episodes with tons of value that you might have missed. We would all […] The post Episode 253: Productivity and Organization Apps to Streamline Your Workflow appeared first on Freelance Translator Business: Marketing Tips for Translators and Companies.

This is the fifth part in a series of reruns this summer of episodes with tons of value that you might have missed. Would you like […] The post Episode 252: What Agencies Want from Translators appeared first on Freelance Translator Business: Marketing Tips for Translators and Companies.

This is the fourth part in a series of reruns this summer of episodes with tons of value that you might have missed. This episode is […] The post Episode 251: Use Your Website to Market Your Translation Services appeared first on Freelance Translator Business: Marketing Tips for Translators and Companies.

This is the third part in a series of reruns this summer of episodes with tons of value that you might have missed. Being a freelance […] The post Episode 250: Simple Time Management Tips for Translators appeared first on Freelance Translator Business: Marketing Tips for Translators and Companies.

This is the second part in a series of reruns this summer of episodes with tons of value that you might have missed. You might have […] The post Episode 249: Creating “Marketing Personas” for your Freelance Translation Business appeared first on Freelance Translator Business: Marketing Tips for Translators and Companies.

This is the first part in a series of reruns this summer of episodes with tons of value that you might have missed. In this episode, […] The post Episode 248: Rerun – How to Use Information Products to Add Client Value on Website appeared first on Freelance Translator Business: Marketing Tips for Translators and Companies.

In previous episodes I have talked about how we can focus on making sure our online platform is optimized right now to attract clients to us, […] The post Episode 247: How to Turn Happy Clients Into Promoters – Interview with Virginia Katsimpiri appeared first on Freelance Translator Business: Marketing Tips for Translators and Companies.

Business Intelligence (BI) refers to technologies, applications, and practices for the collection, integration, analysis, and presentation of business information. The purpose of Business Intelligence is to […] The post Episode 246: Using Business Intelligence to Grow Your Business and Find Your Dream Clients – Interview with Vasiliki Prestidge appeared first on Freelance Translator Business: Marketing Tips for Translators and Companies.

In this episode we talk about the mindset of freelance linguists and how this can hinder our success. If you feel that you’re always working and […] The post Episode 245: Don’t Let Your Mindset/Thinking Sabotage Your Success as a Translator – Interview with Jennifer Nielsen appeared first on Freelance Translator Business: Marketing Tips for Translators and Companies.

The current crisis (Covid-19 pandemic) means that offline networking won’t be possible for a long time to come still. Many, if not everyone is turning to […] The post Episode 243: Multiply Your Income with Inbound Marketing – Interview with Maria Scheibengraf appeared first on Freelance Translator Business: Marketing Tips for Translators and Companies.

In a market as saturated as the translation industry, a well-defined USP is key. There can be hundreds of translators with a similar skill set and […] The post Episode 242: How to Stand Out and Define Your Unique Selling Point appeared first on Freelance Translator Business: Marketing Tips for Translators and Companies.

This episode was recorded before the pandemic changed the world and I want to keep providing you with marketing and business tips. I also want to […] The post Episode 241: How to Align Your Marketing with Your Work/Life Priorities – Smart Habits for Translators appeared first on Freelance Translator Business: Marketing Tips for Translators and Companies.

This episode was recorded before the pandemic changed the world and I want to keep providing you with marketing and business tips. I also want to […] The post Episode 240: Raising Rates Without Scaring Away Clients – Interview with Martina Russo appeared first on Freelance Translator Business: Marketing Tips for Translators and Companies.

This episode was recorded before the pandemic changed the world and I want to keep providing you with marketing and business tips. I also want to […] The post Episode 239: Business Tips for New Freelance Translators – Interview with Vasiliki Prestidge and Valeria Aliperta appeared first on Freelance Translator Business: Marketing Tips for Translators and Companies.

This episode was recorded before the pandemic changed the world and I want to keep providing you with marketing and business tips. I also want to […] The post Episode 238: How Freelancers Can Plan for Retirement – Interview with Jennifer Harter appeared first on Freelance Translator Business: Marketing Tips for Translators and Companies.

Welcome to a special episode during this uncertain and unprecedented time in our lives. I wanted to do this extra episode to help you deal with […] The post Extra Episode: Mindset and Strategies for your Business During the Pandemic appeared first on Freelance Translator Business: Marketing Tips for Translators and Companies.

In this episode I answer some of your questions again and the main focus is what you need to invest in, how to stop being a […] The post Episode 236: Answering Questions About Investments and Earning Money for Beginning Translators appeared first on Freelance Translator Business: Marketing Tips for Translators and Companies.

In this episode, I answer your questions as part of my Ask me Anything series. This episode answers questions on how to grow a business before […] The post Episode 235: AMA – Growing a Business from Start or After a Career Change appeared first on Freelance Translator Business: Marketing Tips for Translators and Companies.

Can you really learn how to attract your ideal clients, raise your rates, grow your income, and market consistently, without becoming confused, overwhelmed, or stressed? That’s […] The post Episode 234: Marketing Mastery Course Alumni Interviews appeared first on Freelance Translator Business: Marketing Tips for Translators and Companies.