Podcasts about verhaal brand design

Philip VanDusen talks with Jason Barnard about build a powerful personal brand with content. Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy, design and marketing agency based in New Jersey, USA. Philip VanDusen has more than 25 years of experience in strategic branding and graphic design and has worked for some of the most successful global companies and branding agencies in the world. He offers his clients, followers and audiences a unique blend of expertise gained from leading brand-building initiatives from both the client and agency perspective. The importance of content marketing lies in its ability to create a groovily genuine connection with the target audience, fostering trust and credibility over time. By continually providing valuable content, you can position yourself as an authority in the industry and attract like-minded individuals and potential clients. Unlike traditional advertising, content marketing is a long-term strategy. It builds a lasting library of resources that continues to work for the personal brand and has a significant impact on visibility and influence. In this episode, branding expert Philip VanDusen shares his journey to building a personal brand through content creation. He gives fantastic insights and ideas on how videos can attract clients directly from the platform and help build credibility and expertise. Philip emphasizes the importance of personal style branding and consistency in building a recognizable image. He also discusses the power of video content and the value of guest appearances on other podcasts. In addition, Philip shares his insights on content marketing, the importance of feedback and the concept of being of service to the community. As always, the show ends with passing the baton... Philip passes the virtual baton to next week's insightful guest, Mariana Franco. What you'll learn from Philip VanDusen 00:00 Philip VanDusen and Jason Barnard 00:58 What is Philip VanDusen's Personal Branding? 02:02 What is Personal Style Branding? 02:27 Why is Color an Essential Element of Personal Branding? 06:07 Why is it Not Advisable to Make Drastic Changes to Visual Branding? 06:48 The Evolution of the Coca-Cola and Pepsi Logos Over the Last Century? 07:19 What are CPG Brands? 07:26 How Has the Google Logo Evolved Over Time? 07:38 How Can Hindsight Influence Our Perception of Past Visual Branding Styles and Decisions? 08:17 Philip VanDusen's Brand SERP 09:24 How Difficult is it to Get Google to Understand Capitalization in the Middle of a Brand Name? 09:54 Why Does Google Misrepresent Your Brand? 10:47 What Do Semantic Triples Mean? 11:40 Jason Barnard's Knowledge Panel Cards 12:29 Philip VanDusen's Journey to Brand Consultancy 16:15 How Important is Consistency in Content Creation? 16:28 Content Creation Strategy 18:06 Four Key Elements to Building a Personal Brand 18:19 First Element: Brand Strategy 19:00 Second Element: Building Your Real Estate, Where You Show Up 19:33 Third Element: Creating Content 19:16 Fourth Element: Engagement 21:03 What are the Benefits of Reading and Responding to Comments on YouTube? 21:53 What Does Community Building in Social Media Mean? 24:03 How to Build a Close Community Around Your Personal Brand 24:50 What is Subliminal Reciprocity? 25:34 How Long Does it Take to See Results from Content Marketing? 25:36 Content Marketing is Attraction Marketing 26:42 What is the Difference Between Content Marketing and Advertising or Promotion? 27:28 What Types of Content are Most Helpful for a Brand SERP? 32:15 Passing the Baton: Philip VanDusen to Mariana Franco This episode was recorded live on video October 3rd 2023

Philip VanDusen talks with Jason Barnard about build a powerful personal brand with content. Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy, design and marketing agency based in New Jersey, USA. Philip VanDusen has more than 25 years of experience in strategic branding and graphic design and has worked for some of the most successful global companies and branding agencies in the world. He offers his clients, followers and audiences a unique blend of expertise gained from leading brand-building initiatives from both the client and agency perspective. The importance of content marketing lies in its ability to create a groovily genuine connection with the target audience, fostering trust and credibility over time. By continually providing valuable content, you can position yourself as an authority in the industry and attract like-minded individuals and potential clients. Unlike traditional advertising, content marketing is a long-term strategy. It builds a lasting library of resources that continues to work for the personal brand and has a significant impact on visibility and influence. In this episode, branding expert Philip VanDusen shares his journey to building a personal brand through content creation. He gives fantastic insights and ideas on how videos can attract clients directly from the platform and help build credibility and expertise. Philip emphasizes the importance of personal style branding and consistency in building a recognizable image. He also discusses the power of video content and the value of guest appearances on other podcasts. In addition, Philip shares his insights on content marketing, the importance of feedback and the concept of being of service to the community. As always, the show ends with passing the baton... Philip passes the virtual baton to next week's insightful guest, Mariana Franco. What you'll learn from Philip VanDusen 00:00 Philip VanDusen and Jason Barnard 00:58 What is Philip VanDusen's Personal Branding? 02:02 What is Personal Style Branding? 02:27 Why is Color an Essential Element of Personal Branding? 06:07 Why is it Not Advisable to Make Drastic Changes to Visual Branding? 06:48 The Evolution of the Coca-Cola and Pepsi Logos Over the Last Century? 07:19 What are CPG Brands? 07:26 How Has the Google Logo Evolved Over Time? 07:38 How Can Hindsight Influence Our Perception of Past Visual Branding Styles and Decisions? 08:17 Philip VanDusen's Brand SERP 09:24 How Difficult is it to Get Google to Understand Capitalization in the Middle of a Brand Name? 09:54 Why Does Google Misrepresent Your Brand? 10:47 What Do Semantic Triples Mean? 11:40 Jason Barnard's Knowledge Panel Cards 12:29 Philip VanDusen's Journey to Brand Consultancy 16:15 How Important is Consistency in Content Creation? 16:28 Content Creation Strategy 18:06 Four Key Elements to Building a Personal Brand 18:19 First Element: Brand Strategy 19:00 Second Element: Building Your Real Estate, Where You Show Up 19:33 Third Element: Creating Content 19:16 Fourth Element: Engagement 21:03 What are the Benefits of Reading and Responding to Comments on YouTube? 21:53 What Does Community Building in Social Media Mean? 24:03 How to Build a Close Community Around Your Personal Brand 24:50 What is Subliminal Reciprocity? 25:34 How Long Does it Take to See Results from Content Marketing? 25:36 Content Marketing is Attraction Marketing 26:42 What is the Difference Between Content Marketing and Advertising or Promotion? 27:28 What Types of Content are Most Helpful for a Brand SERP? 32:15 Passing the Baton: Philip VanDusen to Mariana Franco This episode was recorded live on video October 3rd 2023

BONFIRE: The Mastermind Community for Established Creative Proshttps://philipvandusen.com/bonfireJoin me for this podcast that will be a game-changer for mid-career graphic designers and creative freelancers. We're sharing an ultimate guide to leveling up your freelance business. From nailing your client relationships to mastering the art of pricing, we'll dig deep into topics that can make or break your career. Want to know how to elevate your personal brand? Are you looking for networking opportunities that pay off? Need a fresh perspective on content marketing? This live stream has got you covered. Take advantage of this opportunity to propel your freelance game to unprecedented heights. Get an exclusive peek inside my BONFIRE mastermind community for creative professionals. Tune in and turbocharge your freelancing journey!Thanks for listening! If you enjoyed this episode of the podcast, use the following links to more of my work and some valuable resources to get you started in your branding initiatives. Until the next episode!____________________________________WEBSITE:https://www.philipvandusen.com  THE BRAND•MUSE NEWSLETTER:  https://www.philipvandusen.com/muse  THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/ BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101CREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingBRAND DESIGN MASTERS Podcast https://podcast.branddesignmasters.com/subscribeYOUTUBE:https://www.youtube.com/c/philipvandusen LINKEDIN:https://www.linkedin.com/in/philipvandusen/THREADS:https://www.threads.net/@philipvandusen FACEBOOK:https://www.facebook.com/philip.vandusenINSTAGRAM:https://www.instagram.com/philipvandusen/TWITTER:https://twitter.com/philipvandusen  ____________________________The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends, and marketing.Philip VanDusen is a branding consultant and owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing, and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

BONFIRE: The Mastermind Community for Established Creative Proshttps://philipvandusen.com/bonfireAre you a graphic designer looking for some career insurance? Join me for a must-listen on this podcast. I'll uncover 7 essential skills creative professionals need today that go beyond Adobe Creative Suite and Sketchpads to help you stay competitive in the ever-changing design landscape. From mastering little-leveraged communication skills to harnessing the power of AI in design, this session covers tons of under-the-radar strategies and dives deep into emerging business models tailored for creative professionals. Whether you're a freelance designer or part of a small design agency, this content is curated to equip you for success in your career. Upgrade your personal branding, explore hidden gems in content marketing, and understand how to network effectively in the digital age. Plus, we'll touch on mental agility, time management, and work-life balance, which are often overlooked but equally crucial.Thanks for listening! If you enjoyed this episode of the podcast, use the following links to more of my work and some valuable resources to get you started in your branding initiatives. Until the next episode!____________________________________WEBSITE:https://www.philipvandusen.com  THE BRAND•MUSE NEWSLETTER:  https://www.philipvandusen.com/muse  THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/ BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101CREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingBRAND DESIGN MASTERS Podcast https://podcast.branddesignmasters.com/subscribeYOUTUBE:https://www.youtube.com/c/philipvandusen LINKEDIN:https://www.linkedin.com/in/philipvandusen/THREADS:https://www.threads.net/@philipvandusen FACEBOOK:https://www.facebook.com/philip.vandusenINSTAGRAM:https://www.instagram.com/philipvandusen/TWITTER:https://twitter.com/philipvandusen  ____________________________The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends, and marketing.Philip VanDusen is a branding consultant and owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing, and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

BONFIRE: The Mastermind Community for Established Creative Proshttps://philipvandusen.com/bonfireWhether you're a seasoned creative pro or just starting your entrepreneurial journey, your mindset is the cornerstone of your success. In this podcast, I'll delve deep into the three pillars that can elevate your freelance game: Confidence, Motivation, and Business Growth.Why are these crucial? Confidence fuels your motivation; motivation drives your growth. But how can you genuinely harness these qualities? I'll explore actionable steps, personal anecdotes, and even success stories to guide you through mastering this mindset trinity.We focus on content that empowers graphic designers and creative professionals to level up their skills in branding, marketing, networking, and more. If you're serious about fast-tracking your freelance business, stay tuned till the end, when I'll be sharing how you can master your mindset through the power of membership in our exclusive mastermind community. Take advantage of this podcast; it's time to set your freelance business ablaze with the right mindset!Thanks for listening! If you enjoyed this episode of the podcast, use the following links to more of my work and some valuable resources to get you started in your branding initiatives. Until the next episode!____________________________________WEBSITE:https://www.philipvandusen.com  THE BRAND•MUSE NEWSLETTER:  https://www.philipvandusen.com/muse THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/ BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101CREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingBRAND DESIGN MASTERS Podcast https://podcast.branddesignmasters.com/subscribeYOUTUBE:https://www.youtube.com/c/philipvandusen LINKEDIN:https://www.linkedin.com/in/philipvandusen/THREADS:https://www.threads.net/@philipvandusen FACEBOOK:https://www.facebook.com/philip.vandusenINSTAGRAM:https://www.instagram.com/philipvandusen/TWITTER:https://twitter.com/philipvandusen  ____________________________The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends, and marketing.Philip VanDusen is a branding consultant and owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing, and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

Launching this Month:BONFIRE: The Mastermind Community for Established Creative Proshttps://philipvandusen.com/bonfireAge discrimination and ageism are pervasive in the graphic design and creative industries. Professionals in the prime of their careers are being forced out of positions in creative departments in agencies and corporations at an astounding rate.If you are a designer or creative pro of any kind, it's not a question of IF this will happen to you, but WHEN.Why is this happening? How will it affect your career? What can you do about it? In this live stream, we'll dive into all that and more. Special Bonus: I'll share the one hack that can help you survive and have a long and profitable career.Thanks for listening! If you enjoyed this episode of the podcast, use the following links to more of my work and some valuable resources to get you started in your branding initiatives. Until the next episode!____________________________________WEBSITE:https://www.philipvandusen.com  THE BRAND•MUSE NEWSLETTER:  https://www.philipvandusen.com/muse  THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/ BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101CREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingBRAND DESIGN MASTERS Podcast https://podcast.branddesignmasters.com/subscribeYOUTUBE:https://www.youtube.com/c/philipvandusen LINKEDIN:https://www.linkedin.com/in/philipvandusen/THREADS:https://www.threads.net/@philipvandusen FACEBOOK:https://www.facebook.com/philip.vandusenINSTAGRAM:https://www.instagram.com/philipvandusen/TWITTER:https://twitter.com/philipvandusen  ____________________________The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends, and marketing.Philip VanDusen is a branding consultant and owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing, and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

In my experience, the best way to catapult your career and business to success fast is to join a mastermind group. Masterminds offer mentorship, community, accelerated learning, motivation, confidence, and accountability. Few people realize the peer network you build in masterminds can also become a fantastic pipeline for new business through developing a meaningful network of strategic partners - broadening and strengthening your sales funnel. In this podcast, we'll discuss 7 reasons to join a mastermind community, the critical powers of the mastermind experience, and how they can literally transform your business and change your life.Thanks for listening! If you enjoyed this episode of the podcast, use the following links to more of my work and some valuable resources to get you started in your branding initiatives. Until the next episode!Mentioned in this episode:BONFIRE: THE MASTERMIND COMMUNITYhttps://philipvandusen.com/bonfire____________________________________WEBSITE:https://www.philipvandusen.com THE BRAND•MUSE NEWSLETTER:  https://www.philipvandusen.com/muse  THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/ BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101CREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingBRAND DESIGN MASTERS Podcast https://podcast.branddesignmasters.com/subscribeYOUTUBE:https://www.youtube.com/c/philipvandusen LINKEDIN:https://www.linkedin.com/in/philipvandusen/THREADS:https://www.threads.net/@philipvandusen FACEBOOK:https://www.facebook.com/philip.vandusenINSTAGRAM:https://www.instagram.com/philipvandusen/TWITTER:https://twitter.com/philipvandusen  ____________________________________AFFILIATE PARTNERS:Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip GO HIGHLEVEL:https://www.gohighlevel.com/?fp_ref=verhaal-llc34Tubebuddyhttps://www.tubebuddy.com/philipvandusen  ____________________________The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends, and marketing.Philip VanDusen is a branding consultant and owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing, and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

Everyone says you must become an authority in your niche to stand out online and attract clients. But how exactly do you do that? Join me on this podcast to learn a step-by-step tactical game plan for building authority online. Four significant pillars of activity contribute to establishing go-to expert status - and I'll discuss each in detail. If you want to develop a personal or company brand, you need to establish a visible presence and, over time, build a following through authorship and thought leadership, creating a presence in a specific niche that can't be ignored. Becoming recognized as an expert takes commitment, consistency, and providing your audience with real value that creates transformations in their business - and we'll dive into all of it!Thanks for listening! If you enjoyed this episode of the podcast, use the following links to more of my work and some valuable resources to get you started in your branding initiatives. Until the next episode!Mentioned in this episode:BONFIRE: THE MASTERMIND COMMUNITYhttps://philipvandusen.com/bonfire____________________________________WEBSITE:https://www.philipvandusen.com  THE BRAND•MUSE NEWSLETTER:  https://www.philipvandusen.com/muse THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/ BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101CREATIVE PROFESSIONAL COACHING:https://philipvandusen.com/oneononeBRAND CONSULTING:https://philipvandusen.com/brand-consultingBRAND DESIGN MASTERS Podcast :https://podcast.branddesignmasters.com/subscribeYOUTUBE:https://www.youtube.com/c/philipvandusen LINKEDIN:https://www.linkedin.com/in/philipvandusen/THREADS:https://www.threads.net/@philipvandusen FACEBOOK:https://www.facebook.com/philip.vandusenINSTAGRAM:https://www.instagram.com/philipvandusen/TWITTER:https://twitter.com/philipvandusen ____________________________________AFFILIATE PARTNERS:Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip  GO HIGHLEVEL:https://www.gohighlevel.com/?fp_ref=verhaal-llc34Tubebuddyhttps://www.tubebuddy.com/philipvandusen  ____________________________The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends, and marketing.Philip VanDusen is a branding consultant and owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing, and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

Are you constantly over-thinking the decisions you need to make? Doing your due diligence by collecting information to inform any decision is intelligent, but sometimes, things can go off the rails. “Analysis Paralysis” is a state of mind where you can't stop weighing the pros and cons of a decision and get caught in an infinite loop of questioning the choice you need to make. Not making decisions promptly can have negative consequences. So listen to this podcast to learn techniques to conquer the over-thinking that causes “analysis paralysis” and other essential mindset hacks for any creative professional or entrepreneur.Thanks for listening! If you enjoyed this episode of the podcast, use the following links for more of my work and some valuable resources to get you started on your branding initiatives. Until the next episode!____________________________________WEBSITE:https://www.philipvandusen.com  THE BRAND•MUSE NEWSLETTER:  https://www.philipvandusen.com/muse  THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/ BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101BONFIRE: MASTERMIND COMMUNITYhttps://philipvandusen.com/bonfireCREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingBRAND DESIGN MASTERS Podcast https://podcast.branddesignmasters.com/subscribeYOUTUBE:https://www.youtube.com/c/philipvandusen LINKEDIN:https://www.linkedin.com/in/philipvandusen/THREADS:https://www.threads.net/@philipvandusen FACEBOOK:https://www.facebook.com/philip.vandusenINSTAGRAM:https://www.instagram.com/philipvandusen/TWITTER:https://twitter.com/philipvandusen ____________________________________AFFILIATE PARTNERS:Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip  GO HIGHLEVEL:https://www.gohighlevel.com/?fp_ref=verhaal-llc34Tubebuddyhttps://www.tubebuddy.com/philipvandusen  ____________________________The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends, and marketing.Philip VanDusen is a branding consultant and owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing, and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

You won't want to miss this podcast if you are a creative professional. I will dive deep into the most powerful success strategies you can use to get more clients and build your business and personal brand in ways you never thought possible. And the best part is, not only am I going to tell you what the strategies are, I'm going to tell you exactly how you can implement them - actual tactical actions to take and specific tools to use to get it done this year so you can drive those revenue numbers up. Creative professionals are ideally situated to be winning in the current marketplace, so if you're not seeing the results you want from your efforts so far this year, you have to join me! As a special bonus, I will be sharing the single most effective action you can take to put all these strategies to work for you fast.Thanks for listening! If you enjoyed this episode of the podcast, use the following links for more of my work and some valuable resources to get you started on your branding initiatives. Until the next episode!____________________________________WEBSITE:https://www.philipvandusen.com THE BRAND•MUSE NEWSLETTER:  https://www.philipvandusen.com/muse THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/ BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101BONFIRE: MASTERMIND COMMUNITYhttps://philipvandusen.com/bonfireCREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingBRAND DESIGN MASTERS Podcast https://podcast.branddesignmasters.com/subscribeYOUTUBE:https://www.youtube.com/c/philipvandusen LINKEDIN:https://www.linkedin.com/in/philipvandusen/THREADS:https://www.threads.net/@philipvandusen FACEBOOK:https://www.facebook.com/philip.vandusenINSTAGRAM:https://www.instagram.com/philipvandusen/TWITTER:https://twitter.com/philipvandusen ____________________________________AFFILIATE PARTNERS:Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip  GO HIGHLEVEL:https://www.gohighlevel.com/?fp_ref=verhaal-llc34Tubebuddyhttps://www.tubebuddy.com/philipvandusen  ____________________________The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends, and marketing.Philip VanDusen is a branding consultant and owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing, and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs,https://www.tubebuddy.com/philipvandusen .

Join me for an enlightening podcast all about finding your unique creative voice as a creative professional. In this interactive session, we'll explore what it means to discover and nurture your creative identity and signature style. Whether you're a graphic designer, content creator, or creative entrepreneur, this session will provide insights to help you align your authentic creativity with your personality type, career, and business goals. We'll explore common challenges in maintaining authenticity, learn strategies to cultivate your personal style - and discuss what it can mean for your business. Plus, you'll get a sneak peek into our soon-to-be-launched mastermind community - which will provide precisely the kind of ongoing mentorship and support you'll need to become your best self - creatively and professionally. Thanks for listening! If you enjoyed this episode of the podcast, use the following links for more of my work and some valuable resources to get you started on your branding initiatives. Until the next episode!____________________________________WEBSITE:https://www.philipvandusen.com  THE BRAND•MUSE NEWSLETTER:  https://www.philipvandusen.com/muse  THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/ BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101BONFIRE: MASTERMIND COMMUNITYhttps://philipvandusen.com/bonfireCREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingBRAND DESIGN MASTERS Podcast https://podcast.branddesignmasters.com/subscribeYOUTUBE:https://www.youtube.com/c/philipvandusen LINKEDIN:https://www.linkedin.com/in/philipvandusen/THREADS:https://www.threads.net/@philipvandusen FACEBOOK:https://www.facebook.com/philip.vandusenINSTAGRAM:https://www.instagram.com/philipvandusen/TWITTER:https://twitter.com/philipvandusen  ____________________________________AFFILIATE PARTNERS:Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip  GO HIGHLEVEL:https://www.gohighlevel.com/?fp_ref=verhaal-llc34Tubebuddyhttps://www.tubebuddy.com/philipvandusen  ____________________________The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends, and marketing.Philip VanDusen is a branding consultant and owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing, and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

https://podcast.branddesignmasters.com/114Philip VanDusen - Unleashing Your PotentialLet's discuss some of the barriers in your career and business you're facing as a creative pro - and some practical and tactical solutions you can start applying immediately to grow and succeed faster! Thanks for listening! If you enjoyed this episode of the podcast, use the following links for more of my work and some valuable resources to get you started on your branding initiatives. Until the next episode!____________________________________WEBSITE:https://www.philipvandusen.com  THE BRAND•MUSE NEWSLETTER:  https://www.philipvandusen.com/muse  THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/ BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101BONFIRE: MASTERMIND COMMUNITYhttps://philipvandusen.com/bonfireCREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingBRAND DESIGN MASTERS Podcast https://podcast.branddesignmasters.com/subscribeYOUTUBE:https://www.youtube.com/c/philipvandusen LINKEDIN:https://www.linkedin.com/in/philipvandusen/THREADS:https://www.threads.net/@philipvandusen FACEBOOK:https://www.facebook.com/philip.vandusenINSTAGRAM:https://www.instagram.com/philipvandusen/TWITTER:https://twitter.com/philipvandusen  ____________________________________AFFILIATE PARTNERS:Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip GO HIGHLEVEL:https://www.gohighlevel.com/?fp_ref=verhaal-llc34Tubebuddyhttps://www.tubebuddy.com/philipvandusen  ____________________________The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends, and marketing.Philip VanDusen is a branding consultant and owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing, and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

By definition, the scope and bandwidth of a freelance designer, creative professional, or solopreneur limits their capacity to increase their income. Your company can reach new heights of profitability and success by forming innovative alliances and expanding a valuable network. Working with more illustrious clients and taking on more significant, more challenging projects are only two advantages of partnering with others. However, a lot more advantages could put more money in your pocket. Listen to this podcast, where I'll explain why and how you should do it precisely.Thanks for listening! If you enjoyed this episode of the podcast, use the following links for more of my work and some valuable resources to get you started on your branding initiatives. Until the next episode!____________________________________WEBSITE:https://www.philipvandusen.com  THE BRAND•MUSE NEWSLETTER:  https://www.philipvandusen.com/muse  THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/ BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101BONFIRE: MASTERMIND COMMUNITYhttps://philipvandusen.com/bonfireCREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingBRAND DESIGN MASTERS Podcast https://podcast.branddesignmasters.com/subscribeYOUTUBE:https://www.youtube.com/c/philipvandusen LINKEDIN:https://www.linkedin.com/in/philipvandusen/THREADS:https://www.threads.net/@philipvandusen FACEBOOK:https://www.facebook.com/philip.vandusenINSTAGRAM:https://www.instagram.com/philipvandusen/TWITTER:https://twitter.com/philipvandusen ____________________________________AFFILIATE PARTNERS:Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip  GO HIGHLEVEL:https://www.gohighlevel.com/?fp_ref=verhaal-llc34Tubebuddyhttps://www.tubebuddy.com/philipvandusen  ____________________________The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends, and marketing.Philip VanDusen is a branding consultant and owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing, and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

I'll be sharing some freelancer secrets throughout this podcast that you will undoubtedly find interesting. Contrary to what you may have seen on social media, a freelancer's existence is not always marked by a comfortable laptop lifestyle, significant design awards, exciting projects, and many clients.Having excellent design skills is only a tiny portion of what you need to know to successfully freelance, and many aspects of being a self-employed creative professional are challenging. Join me as I give you a sneak peek at 10 things you'll discover as a creative entrepreneur—hopefully not the hard way. Listen closely to this episode to find out the secrets! Link in the comments below.Thanks for listening! If you enjoyed this episode of the podcast, use the following links for more of my work and some valuable resources to get you started on your branding initiatives. Until the next episode!____________________________________WEBSITE:https://www.philipvandusen.com  THE BRAND•MUSE NEWSLETTER:  https://www.philipvandusen.com/muse THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/ BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101BONFIRE: MASTERMIND COMMUNITYhttps://philipvandusen.com/bonfireCREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingBRAND DESIGN MASTERS Podcast https://podcast.branddesignmasters.com/subscribeYOUTUBE:https://www.youtube.com/c/philipvandusen LINKEDIN:https://www.linkedin.com/in/philipvandusen/THREADS:https://www.threads.net/@philipvandusen FACEBOOK:https://www.facebook.com/philip.vandusenINSTAGRAM:https://www.instagram.com/philipvandusen/TWITTER:https://twitter.com/philipvandusen  ____________________________________AFFILIATE PARTNERS:Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip  GO HIGHLEVEL:https://www.gohighlevel.com/?fp_ref=verhaal-llc34Tubebuddy:https://www.tubebuddy.com/philipvandusen  ____________________________The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends, and marketing.Philip VanDusen is a branding consultant and owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing, and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

The question "How do I get more clients?" is the one I get asked ten times more frequently than any other.You have heard the typical responses:Content marketing, email funnels, DMs that offer free value before reaching out for an introduction call, paid advertising, or even [gasp!] cold calling are all examples of effective advertising strategies.Many of you need to be made aware of one method for obtaining more client work, and even if you are, I bet you aren't doing it in a way that would produce results quickly.What is it, then?In this podcast, I discuss the one technique that doesn't entail cold calling but is a critical "unlock" to success in the creative economy.Additionally, I'll give you a special update on a super-simple way to use this amazing tip for your company. You don't want to miss it!Thanks for listening! If you enjoyed this episode of the podcast, use the following links for more of my work and some valuable resources to get you started on your branding initiatives. Until the next episode!____________________________________WEBSITE:https://www.philipvandusen.com  THE BRAND•MUSE NEWSLETTER:  https://www.philipvandusen.com/muse THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/ BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101BONFIRE: MASTERMIND COMMUNITYhttps://philipvandusen.com/bonfireCREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingBRAND DESIGN MASTERS Podcast https://podcast.branddesignmasters.com/subscribeYOUTUBE:https://www.youtube.com/c/philipvandusen LINKEDIN:https://www.linkedin.com/in/philipvandusen/THREADS:https://www.threads.net/@philipvandusen FACEBOOK:https://www.facebook.com/philip.vandusenINSTAGRAM:https://www.instagram.com/philipvandusen/TWITTER:https://twitter.com/philipvandusen  ____________________________________AFFILIATE PARTNERS:Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip  GO HIGHLEVEL:https://www.gohighlevel.com/?fp_ref=verhaal-llc34Tubebuddy:https://www.tubebuddy.com/philipvandusen  ____________________________The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends, and marketing.Philip VanDusen is a branding consultant and owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing, and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

A branding or design project requires complex planning and management. In this episode, I break down the precise procedures that go into organizing and managing a successful design project from start to finish for creative professionals and agencies. Alternatively, if your company is working with a branding or design agency, this will explain what to anticipate from the process and exactly when and how to engage in each stage of the work. This is process planning that is tactical, precise, and workable for managing a branding and design project.Thanks for listening! If you enjoyed this episode of the podcast, use the following links for more of my work and some valuable resources to get you started on your branding initiatives. Until the next episode!____________________________________WEBSITE:https://www.philipvandusen.com THE BRAND•MUSE NEWSLETTER:  https://www.philipvandusen.com/muse THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/ BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101BONFIRE: MASTERMIND COMMUNITYhttps://philipvandusen.com/bonfireCREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingBRAND DESIGN MASTERS Podcast https://podcast.branddesignmasters.com/subscribeYOUTUBE:https://www.youtube.com/c/philipvandusen LINKEDIN:https://www.linkedin.com/in/philipvandusen/THREADS:https://www.threads.net/@philipvandusen FACEBOOK:https://www.facebook.com/philip.vandusenINSTAGRAM:https://www.instagram.com/philipvandusen/TWITTER:https://twitter.com/philipvandusen  ____________________________________AFFILIATE PARTNERS:Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip  GO HIGHLEVEL:https://www.gohighlevel.com/?fp_ref=verhaal-llc34Tubebuddyhttps://www.tubebuddy.com/philipvandusen  ____________________________The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends, and marketing.Philip VanDusen is a branding consultant and owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing, and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

Understanding and utilizing current graphic design trends is a terrific strategy to ensure your success as a creative entrepreneurand to stay culturally and creatively stimulated. In this episode, I discuss 15 graphic design trends for 2023 that you can use to inform your client work and creative business.Video Link: https://youtu.be/ZMWwwgEYjekBlog Link:https://philipvandusen.com/news/2022/21/12-15-trends-in-graphic-design-for-20231. SYSTEMATIC2. MIDJOURNEY + AI3. COLLAGE4. HOLO-MORPH5. MILITARY INSPIRED6. DARK MODE TYPOGRAPHY7. NEU-BRUTALISM8. 70'S TYPOGRAPHY9. LENSA-TION10. GEO-SIMPLICITY11. CYBER WAVE12. THE BLOB13. VAPORWAVE 3.014. GLOBAL VOICE15. VIVA MAGENTAThanks for listening! If you enjoyed this episode of the podcast, use the following links for more of my work and some valuable resources to get you started on your branding initiatives. Until the next episode!____________________________________WEBSITE:https://www.philipvandusen.com THE BRAND•MUSE NEWSLETTER:https://www.philipvandusen.com/muse THE BRAND DESIGN MASTERS FACEBOOK GROUP: https://www.facebook.com/groups/branddesignmasters/ BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101BONFIRE: MASTERMIND COMMUNITY:https://philipvandusen.com/bonfireCREATIVE PROFESSIONAL COACHING:https://philipvandusen.com/oneononeBRAND CONSULTING:https://philipvandusen.com/brand-consultingBRAND DESIGN MASTERS Podcast: https://podcast.branddesignmasters.com/subscribeYOUTUBE:https://www.youtube.com/c/philipvandusen LINKEDIN:https://www.linkedin.com/in/philipvandusen/THREADS:https://www.threads.net/@philipvandusen FACEBOOK:https://www.facebook.com/philip.vandusenINSTAGRAM:https://www.instagram.com/philipvandusen/TWITTER:https://twitter.com/philipvandusen ____________________________________AFFILIATE PARTNERS:Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip GO HIGHLEVEL:https://www.gohighlevel.com/?fp_ref=verhaal-llc34Tubebuddy:https://www.tubebuddy.com/philipvandusen ____________________________The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is a branding consultant and owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

You probably wonder, "How do I cut through the noise so that they pick me? " given all the marketing pitches your target consumer will encounter in 2023, including emails, direct messages, content, webinars, advertising, and lead magnets.The most powerful marketing strategy available today is what I'm providing in this podcast, and the crazy part is that you've probably never even heard of it. I'll wager that you picture-sent fliers, generic pitch letters, and newspaper inserts when you think of direct mail marketing. But if you do it in a unique, original, and unforgettable way, I will teach you direct mail isn't the useless strategy you think it is.Thanks for listening! If you enjoyed this podcast episode, use the following links for more of my work and some valuable resources to get you started on your branding initiatives. Until the next episode!____________________________________WEBSITE:https://www.philipvandusen.com THE BRAND•MUSE NEWSLETTER: https://www.philipvandusen.com/muse THE BRAND DESIGN MASTERS FACEBOOK GROUP: https://www.facebook.com/groups/branddesignmasters/ BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101BONFIRE: MASTERMIND COMMUNITYhttps://philipvandusen.com/bonfireYOUTUBE:https://www.youtube.com/c/philipvandusen THREADS:https://www.threads.net/@philipvandusen FACEBOOK:https://www.facebook.com/philip.vandusenINSTAGRAM:https://www.instagram.com/philipvandusen/TWITTER:https://twitter.com/philipvandusen ____________________________________AFFILIATE PARTNERS:Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip InVideohttps://bdmpodcast.com/invideoDiscount Code: "PHILIP50"Tubebuddy:https://www.tubebuddy.com/philipvandusen ____________________________The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends, and marketing. Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

Great creative leaders don't just tell designers what to do. Their responsibilities go far beyond that. Part coach, referee, therapist, peacemaker, and storyteller, CD's are like octopuses with a hundred arms.If you've recently been promoted to creative director or are just learning the ropes in your new role, this podcast will tell you all you need to know about the critical skills every new creative director must develop to succeed.Thanks for listening! If you enjoyed this podcast episode, use the following links for more of my work and some valuable resources to get you started on your branding initiatives. Until the next episode!WEBSITE:https://www.philipvandusen.com THE BRAND•MUSE NEWSLETTER:https://www.philipvandusen.com/muse THE BRAND DESIGN MASTERS FACEBOOK GROUP:https://www.facebook.com/groups/branddesignmasters/ YOUTUBE CHANNEL:https://www.youtube.com/c/PhilipVanDusen TWITTER:https://twitter.com/philipvandusen PINTEREST:https://www.pinterest.com/philipvandusen FACEBOOK:https://www.facebook.com/verhaalbranddesign BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101Affiliate Partners:Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philipInVideohttps://bdmpodcast.com/invideoDiscountCode: "PHILIP50"Tubebuddyhttps://www.tubebuddy.com/philipvandusen ____________________________The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends, and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

Entrepreneurs and designers are caught in an analysis-paralysis trap when starting or growing their businesses. Unsurprisingly, founders want the perfect product or service and brand, but it's important to remember that perfection is optional for startup success. Rather than striving for perfection, entrepreneurs should focus on creating a Minimum Viable Brand (MVB) and building on it as they progress. MVBs require far less effort than a fully realized version, so entrepreneurs can confidently launch without the extra pressure to be perfect right out of the gate. It also ensures that evolution is part of the plan, giving plenty of room to incorporate intricate changes. As daunting as launching a new product or service can seem, developing an MVB can ease some of that stress while ensuring your idea is headed in the right direction! I discuss: Examples of successful entrepreneurs and designers who have evolved their offerings over time, such as Amy Landino, Chris Ducker, and Lee Jackson. Twitter and Pinterest are two examples of companies that initially had different focuses but shifted their offering over time to great success.  Thanks for listening! If you enjoyed this episode of the podcast, use the following links for more of my work and some valuable resources to get you started on your branding initiatives. Until the next episode!  WEBSITE:http://www.philipvandusen.com   THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse   THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/  YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen   TWITTER:https://twitter.com/philipvandusen   PINTEREST:https://www.pinterest.com/philipvandusen   FACEBOOK:https://www.facebook.com/verhaalbranddesign  BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101 Affiliate Partners: Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip   InVideohttps://bdmpodcast.com/invideoDiscount Code: "PHILIP50" Tubebuddyhttps://wwwtubebuddy.com/philipvandusen   ____________________________ The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing. Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve. 

Building a solid brand can seem overwhelming, but it can be a manageable process with the right tips and techniques. As someone passionate about creating bullet-proof brands, I'm excited to share my advice. Whether you're starting a new business or trying to elevate your existing brand, I aim to provide helpful insights that can make a real difference. With research, strategy, and creativity, anyone can establish an identity that resonates with their audience and stands the test of time. So, let's dive in and explore the world of brand-building together! In this podcast, I've talked about: Maintaining consistency in design elements across all brand touch points, such as color, fonts, logo, and layout style. Ensuring professional and up-to-date website design, including navigation, content, and descriptions. Publishing regular and relevant content to avoid being downgraded in search results and to engage consumers. Focusing website copy on addressing customer problems and needs in a voice that resonates with them. Avoiding broad offerings and targeting a specific customer niche to establish a clear brand identity and attract the right customers. Thanks for listening! If you enjoyed this episode of the podcast, use the following links for more of my work and some valuable resources to get you started on your branding initiatives. Until the next episode!  WEBSITE:http://www.philipvandusen.com   THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse   THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/  YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen   TWITTER:https://twitter.com/philipvandusen   PINTEREST:https://www.pinterest.com/philipvandusen   FACEBOOK:https://www.facebook.com/verhaalbranddesign  BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101 Affiliate Partners: Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip   InVideohttps://bdmpodcast.com/invideoDiscount Code: "PHILIP50" Tubebuddyhttps://wwwtubebuddy.com/philipvandusen   ____________________________ The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing. Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.  

Are you ready for the future of work? By 2027, over half of the population in the US will be freelancers or independent contractors. This shift has been happening for a while and will only continue. As technology advances and the gig economy grows, the traditional 9-5 job is becoming less common. That's why it's essential to prepare yourself for the possibility of working independently. In this new work environment, freelancing is the way of the future. But how can you survive and succeed in it? If you're already a freelancer, there are things you can do to improve your competitive advantage in the marketplace. Let me show you how. In this podcast, I've talked about: Changing work landscape has made freelancing the future of work. Freelancing offers more significant financial opportunities than ever before. Freelancers are well-prepared and adaptive to future changes in the marketplace. Freelancing is less vulnerable to AI's impact than full-time employees. Freelancing enables risk mitigation and ownership of personal brand.  Thanks for listening! If you enjoyed this episode of the podcast, use the following links for more of my work and some valuable resources to get you started on your branding initiatives. Until the next episode!  WEBSITE:http://www.philipvandusen.com   THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse   THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/  YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen   TWITTER:https://twitter.com/philipvandusen   PINTEREST:https://www.pinterest.com/philipvandusen   FACEBOOK:https://www.facebook.com/verhaalbranddesign  BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101 Affiliate Partners: Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip   InVideohttps://bdmpodcast.com/invideoDiscount Code: "PHILIP50" Tubebuddyhttps://wwwtubebuddy.com/philipvandusen   ____________________________ The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing. Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

Are you one of the many freelancers or independent contractors looking for a new work environment? As someone who recently jumped from a home office to a co-working space, I'd like to share some insights with you. While both options have pros and cons, I've been extremely pleased with my co-working experience so far. Not only do I get to work in a collaborative and inspiring setting, but I also get the chance to network with other professionals in my field. It's been a game changer for me, and I recommend considering this type of flexible workspace if you need a change. In this podcast, I've talked about: ·       Exploring the concept of co-working spaces and their benefits.·       My Personal Experience and the Advantages of working outside a home office.·       Pros and cons of a home office environment.·       Benefits of co-working spaces: social interaction, networking, reduced distractions, psychological separation, change of scenery.·       Cons of co-working spaces: cost, commuting, carrying equipment. Thanks for listening! If you enjoyed this episode of the podcast, use the following links for more of my work and some valuable resources to get you started on your branding initiatives. Until the next episode!  WEBSITE:http://www.philipvandusen.com   THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse   THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/  YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen   TWITTER:https://twitter.com/philipvandusen   PINTEREST:https://www.pinterest.com/philipvandusen   FACEBOOK:https://www.facebook.com/verhaalbranddesign  BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101 Affiliate Partners: Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip   InVideohttps://bdmpodcast.com/invideoDiscount Code: "PHILIP50" Tubebuddyhttps://wwwtubebuddy.com/philipvandusen   ____________________________ The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing. Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

Learn all things personal branding design as we chat with a former creative director turned YouTuber, with over 270,000 subscribers on his channel which teaches graphic design, brand strategy, and personal branding. Our guest is Philip VanDusen, a creative entrepreneur and principal of his agency and global brand consultancy, Verhaal Brand Design (https://www.philipvandusen.com). Philip is the host of the Brand Design Masters podcast and a recognized industry thought leader who shares his experience in marketing, design, and entrepreneurship. Philip has over 25 years of experience in brand strategy, graphic design, and creative leadership for some of the world's most successful global retailers and strategic branding agencies. For example, he was VP Head of Design for Global Snacks at PepsiCo, where he was responsible for the growth of multi-billion dollar brands across the global Frito-Lay portfolio. Get Philip's personal branding clarity assessment at: https://www.philipvandusen.com/pbw This is the Brands On Brands Podcast with Brandon Birkmeyer GET THE WEEKLY NEWSLETTER This is the best way to have branding and marketing secrets delivered to your inbox, and get first looks at new resources. https://www.brandsonbrands.com/bteam SUBSCRIBE TO MY CHANNEL Watch each week as we interview the top minds in marketing and share tips to build brands that matter. https://www.brandsonbrands.com/youtube CONNECT WITH ME Connect with me on social media: https://www.brandsonbrands.com/hotlinks JOIN THE PODCAST BRANDING ACADEMY Get your free podcasting 101 starter kit and more! https://www.podcastbrandingacademy.com CONVERT 1 HOUR INTO 1 MONTH OF CONTENT Get my Ultimate Guide to Repurposing Content, which includes 3 Content Creation Tips, 11 Content Creator Tools, 30 Repurposed Post Examples, 28 Content Calendar Prompts, & 30 Bonus Post Ideas https://www.brandsonbrands.com/toolkit

As designers and entrepreneurs, we all know how important it is to land new clients and keep our business afloat. But sometimes, pitching and winning new clients can seem daunting. I am here to share with you some ways I have successfully won new business in both my branding and design agency and the global branding agencies I have worked for.  These techniques can be used by anyone, at any level, and with dedication and effort, can yield excellent results. So, let's start on the path to winning new clients and taking your business to the next level! In this podcast, I've talked about: Putting the client first and focusing on their needs Differentiating between what the client wants and what they need. Using client testimonials and customer feedback as persuasive Developing a point of view and proposing ideas for improvement Expanding the project scope based on identified problems and solutions. Leveraging decision triggers to differentiate from the competition. Understanding the client's brand perception and leveraging it for design. Showcasing impressive work to leave a lasting impression.  Thanks for listening! If you enjoyed this episode of the podcast, use the following links for more of my work and some valuable resources to get you started on your branding initiatives. Until the next episode!  WEBSITE:http://www.philipvandusen.com   THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse   THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/  YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen   TWITTER:https://twitter.com/philipvandusen   PINTEREST:https://www.pinterest.com/philipvandusen   FACEBOOK:https://www.facebook.com/verhaalbranddesign  BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101 Affiliate Partners: Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip   InVideohttps://bdmpodcast.com/invideoDiscount Code: "PHILIP50" Tubebuddyhttps://wwwtubebuddy.com/philipvandusen   ____________________________ The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing. Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.  

Do you want to feel more satisfied with your stagnant blog, email, or video subscriber list? It can feel daunting to start from square one and try to grow your audience, but I'm here to share some techniques that worked for me. It might sound cliche, but it's true: it takes hard work and dedication. But trust me, if I can do it, you can too. Let's dive into the strategies that can take you from zero to 5000 subscribers and beyond! In this podcast, I've talked about: Building a successful brand on YouTube or a blog requires consistent effort and valuable content. Engaging with your audience and analyzing statistics for growth. Optimizing visibility through keywords, tags, and professional presentation. Establishing a regular posting schedule and seeking feedback from viewers. Being patient and persistent in building your brand over time.  Thanks for listening! If you enjoyed this episode of the podcast, use the following links for more of my work and some valuable resources to get you started on your branding initiatives. Until the next episode!  WEBSITE:http://www.philipvandusen.com   THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse   THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/  YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen   TWITTER:https://twitter.com/philipvandusen   PINTEREST:https://www.pinterest.com/philipvandusen   FACEBOOK:https://www.facebook.com/verhaalbranddesign  BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101 Affiliate Partners: Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip   InVideohttps://bdmpodcast.com/invideoDiscount Code: "PHILIP50" Tubebuddyhttps://wwwtubebuddy.com/philipvandusen   ____________________________ The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing. Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

Welcome to the special 100th edition of the Brand Design Masters Podcast! We have to celebrate our wins, and reaching the 100th episode of a podcast is a huge win. It's been a great ride so far and we would never have been this successful if it wasn't for our cavalcade of amazing guests. Folks like Chris Do, Chris Ducker, Roberto Blake, Marty Neumeier, Mauro Porcini, Michael Janda, Amy London and many, many more. In this episode I discuss:•    What's worked in the podcast so far•    What hasn't worked so well, and some lessons learned•    How the BDM podcast format has evolved over time and why•    What we have planned for the future•    Hurdles and barriers I have faced in my career•    A key “unlock” that made building my personal brand and business faster and easier•    7 “Unlock Themes” of barriers that can be broken through via participating in a mastermind group experience•    The power of mastermind groups•    Introducing BONFIRE a mastermind community for established creative professionals ____________________________ Thanks for listening! If you enjoyed this episode of the podcast, use the following links for more of my work and some valuable resources to get you started on your branding initiatives. Until the next episode!  WEBSITE:http://www.philipvandusen.com   THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse   THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/  YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen   TWITTER:https://twitter.com/philipvandusen   PINTEREST:https://www.pinterest.com/philipvandusen   FACEBOOK:https://www.facebook.com/verhaalbranddesign  BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101 Affiliate Partners: Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip   InVideohttps://bdmpodcast.com/invideoDiscount Code: "PHILIP50" Tubebuddyhttps://wwwtubebuddy.com/philipvandusen   ____________________________ The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing. Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

Taking a stand and expressing your thoughts is integral to being a leader in your industry. Showing prospective clients what you're passionate about and great at encourages them to choose you over your competitors. Don't be afraid to express your opinions; remember, it's impossible to please everyone. Instead, concentrate on being yourself while emphasizing your unique strengths. Prospective clients can see beyond your expertise and understand who is behind those skills and services. In this podcast I discuss: Why differentiation is crucial for building great brands and successful influencers. Why it's important to have a mission statement and back it up with action. Developing a unique voice is the key to standing out in your competitive space.  Thanks for listening! If you enjoyed this episode of the podcast, use the following links for more of my work and some valuable resources to get you started on your branding initiatives. Until the next episode!  WEBSITE:http://www.philipvandusen.com   THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse   THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/  YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen   TWITTER:https://twitter.com/philipvandusen   PINTEREST:https://www.pinterest.com/philipvandusen   FACEBOOK:https://www.facebook.com/verhaalbranddesign  BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101 Affiliate Partners: Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip   InVideohttps://bdmpodcast.com/invideoDiscount Code: "PHILIP50" Tubebuddyhttps://wwwtubebuddy.com/philipvandusen   ____________________________ The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing. Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.  

Knowing and leveraging your competitive advantage to your business's advantage is necessary for a successful venture. Understanding and applying the right strategies tailored for different business categories ensures your company stands out from the competition. Here is the 8 Strategies I discussed: Cost leadership Differentiation Quality or Service Innovation Operational effectiveness Technology Adaptability Informational advantage  Thanks for listening! If you enjoyed this episode of the podcast, use the following links for more of my work and some valuable resources to get you started on your branding initiatives. Until the next episode!  WEBSITE:http://www.philipvandusen.com   THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse   THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/  YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen   TWITTER:https://twitter.com/philipvandusen   PINTEREST:https://www.pinterest.com/philipvandusen   FACEBOOK:https://www.facebook.com/verhaalbranddesign  BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101 Affiliate Partners: Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip   InVideohttps://bdmpodcast.com/invideoDiscount Code: "PHILIP50" Tubebuddyhttps://wwwtubebuddy.com/philipvandusen   ____________________________ The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing. Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

Power shouldn't be feared; instead, it should be embraced. Leveraging the power of personal branding is the key to a successful future and unlimited potential. Personal branding is often misunderstood - it's not about selling yourself short or putting on an act. It's about confidently expressing your authentic essence and being more strategic about showcasing it to the world. Building power means having a cohesive presence across all digital platforms, engaging with an active audience, and creating original content that accurately reflects your insight and expertise. I talked about: How do you define personal brand “power”? How do you become even more powerful? ____________________________ Thanks for listening! If you enjoyed this episode of the podcast, use the following links for more of my work and some valuable resources to get you started on your branding initiatives. Until the next episode!  WEBSITE:http://www.philipvandusen.com   THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse   THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/  YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen   TWITTER:https://twitter.com/philipvandusen   PINTEREST:https://www.pinterest.com/philipvandusen   FACEBOOK:https://www.facebook.com/verhaalbranddesign  BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101 Affiliate Partners: Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip   InVideohttps://bdmpodcast.com/invideoDiscount Code: "PHILIP50" Tubebuddyhttps://wwwtubebuddy.com/philipvandusen   ____________________________ The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing. Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve. 

If you're serious about achieving success with your business, social media marketing needs to be part of your strategy. Rocket fuel can take your business to the next level. That's why it's important to understand how social media can contribute to achieving key business goals - from increasing brand awareness to boosting sales and ROI.  In this podcast, I discuss:The correlation between business goals, social media marketing activity, and the metrics and ROI that work.____________________________ Thanks for listening! If you enjoyed this episode of the podcast, use the following links for more of my work and some valuable resources to get you started on your branding initiatives. Until the next episode!  WEBSITE:http://www.philipvandusen.com   THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse   THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/  YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen   TWITTER:https://twitter.com/philipvandusen   PINTEREST:https://www.pinterest.com/philipvandusen   FACEBOOK:https://www.facebook.com/verhaalbranddesign  BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101 Affiliate Partners: Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip   InVideohttps://bdmpodcast.com/invideoDiscount Code: "PHILIP50" Tubebuddyhttps://wwwtubebuddy.com/philipvandusen   ____________________________ The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing. Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

If you're starting a business, deciding on a brand name is one of the most crucial elements of the process. Should you personalize your business by including your name or pick a generic business-oriented title? In this podcast, I explore both options in great detail - examining the pros and cons of each type of name. There's more to this than deciding whether you want to be known as "John's Bakery" or "San Francisco Bakeries." Every small decision can profoundly affect how successful your venture ultimately is. I talked about: 3 Major things in naming a business Advantages of naming your business Challenges of naming your brand name  ____________________________ Thanks for listening! If you enjoyed this episode of the podcast, use the following links for more of my work and some valuable resources to get you started on your branding initiatives. Until the next episode!  WEBSITE:http://www.philipvandusen.com   THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse   THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/  YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen   TWITTER:https://twitter.com/philipvandusen   PINTEREST:https://www.pinterest.com/philipvandusen   FACEBOOK:https://www.facebook.com/verhaalbranddesign  BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101 Affiliate Partners: Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip   InVideohttps://bdmpodcast.com/invideoDiscount Code: "PHILIP50" Tubebuddyhttps://wwwtubebuddy.com/philipvandusen   ____________________________ The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing. Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve. 

Working with a brand pyramid is one of the most valuable strategic branding tools that could be used to help communicate and define your business's identity. The Brand Pyramid provides a clear roadmap for designing, executing, and maintaining your company's brands.  I discussed: How to use a Brand Pyramid to build a holistic brand  Understand customer value proposition using Brand Pyramid  Five levels of Brand Pyramid Example of Brand Pyramid ____________________________ Thanks for listening! If you enjoyed this episode of the podcast, use the following links for more of my work and some valuable resources to get you started on your branding initiatives. Until the next episode!  WEBSITE:http://www.philipvandusen.com   THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse   THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/  YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen   TWITTER:https://twitter.com/philipvandusen   PINTEREST:https://www.pinterest.com/philipvandusen   FACEBOOK:https://www.facebook.com/verhaalbranddesign  BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101 Affiliate Partners: Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip   InVideohttps://bdmpodcast.com/invideoDiscount Code: "PHILIP50" Tubebuddyhttps://wwwtubebuddy.com/philipvandusen   ____________________________ The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing. Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve. 

Communication Hierarchy is an essential concept in marketing and design, as it helps determine the order of information presented to an audience. It's more than just a visual structure— it's about understanding how people interact with digital spaces. In this Podcast, Definition and Explanation Communication Hierarchy The importance and uses of marketing materials and digital design. Definition and explanation of Visual Design Hierarchy How Visual Design Hierarchy relates to Communication Hierarchy ____________________________ Thanks for listening! If you enjoyed this episode of the podcast, use the following links for more of my work and some valuable resources to get you started on your branding initiatives. Until the next episode!  WEBSITE:http://www.philipvandusen.com   THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse   THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/  YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen   TWITTER:https://twitter.com/philipvandusen   PINTEREST:https://www.pinterest.com/philipvandusen   FACEBOOK:https://www.facebook.com/verhaalbranddesign  BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101 Affiliate Partners: Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip   InVideohttps://bdmpodcast.com/invideoDiscount Code: "PHILIP50" Tubebuddyhttps://wwwtubebuddy.com/philipvandusen   ____________________________ The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing. Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

Design Thinking has quickly become essential in modern marketing and digital design. This methodology helps to create solutions that address real customer problems. It encourages teams to think outside the box and challenge traditional ways of working. In this podcast, I define and explain the methodology of Design Thinking and its importance and use in marketing and digital design.  I discuss:· What is Design Thinking· The three phases of design thinking· How Design thinking works· How design thinking helps entrepreneurs and creative professionals____________________________ Thanks for listening! If you enjoyed this episode of the podcast, use the following links for more of my work and some valuable resources to get you started on your branding initiatives. Until the next episode!  WEBSITE:http://www.philipvandusen.com   THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse   THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/  YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen   TWITTER:https://twitter.com/philipvandusen   PINTEREST:https://www.pinterest.com/philipvandusen   FACEBOOK:https://www.facebook.com/verhaalbranddesign  BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101 Affiliate Partners: Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip   InVideohttps://bdmpodcast.com/invideoDiscount Code: "PHILIP50" Tubebuddyhttps://wwwtubebuddy.com/philipvandusen   ____________________________ The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing. Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

When it comes to building a successful business, content is truly king. It's not just about putting up a website or creating some ads; having valuable and quality content is the key to getting people's attention and turning strangers into customers. In this episode, I discuss the 5 reasons why you need to be developing content. To establish an inbound marketing stream, increase your credibility, and build authority, create a powerful vehicle for education, meaningful conversations, and relationship building. Improve your search engine rankings and provide valuable content to your social media followers. And finally, to generate leads at all stages of the buyer's journey. So, start creating content that will help you grow your business. The 5 reasons I discuss are as follows:1. Independence2. Credibility3. Creativity Muscles4. Confidence5. Inbound Marketing ____________________________ Thanks for listening! If you enjoyed this episode of the podcast, use the following links for more of my work and some valuable resources to get you started on your branding initiatives. Until the next episode!  WEBSITE:http://www.philipvandusen.com   THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse   THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/  YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen   TWITTER:https://twitter.com/philipvandusen   PINTEREST:https://www.pinterest.com/philipvandusen   FACEBOOK:https://www.facebook.com/verhaalbranddesign  BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101 Affiliate Partners: Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip   InVideohttps://bdmpodcast.com/invideoDiscount Code: "PHILIP50" Tubebuddyhttps://wwwtubebuddy.com/philipvandusen   ____________________________ The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing. Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve. 

All brands strive to become iconic. But what attributes of your brand can you leverage to achieve that coveted stature?  In this podcast, I survey some of the world's most iconic brands and discuss the product or service attributes they have consistently delivered that have elevated them to being recognized as truly iconic brands. Here are 14 examples of different ways that a brand can be iconic:1.   The Coca-Cola brand used the shape as an iconic element.2.   Marble cigarettes brand uses its layout as an iconic element.3.   Converse is an iconic brand known for its product's functionality.4.   Mickey Mouse is a brand that uses characters as an iconic element.5.   Las Vegas is a brand that uses brand experience as an iconic element.6.   Tiffany's is a brand that uses color leverage for their brand.7.    Mcdonald's is a brand that uses symbols to become iconic.8.    Kentucky Fried Chicken is a brand that uses packaging to make the brand iconic.9.    Volkswagen is a brand that becomes iconic because of innovation.10.  Harley Davidson is a brand that builds iconic stature around lifestyle.11.   Geico is an iconic brand for its personality.12.  The Aflac of the Aflac Duck is a brand that uses sound as a lever to make it iconic13.  Uber is an iconic brand that becomes a noun14.  Google is an iconic brand that has become a verb____________________________ Thanks for listening! If you enjoyed this episode of the podcast, use the following links for more of my work and some valuable resources to get you started on your branding initiatives. Until the next episode!  WEBSITE:http://www.philipvandusen.com   THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse   THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/  YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen   TWITTER:https://twitter.com/philipvandusen   PINTEREST:https://www.pinterest.com/philipvandusen   FACEBOOK:https://www.facebook.com/verhaalbranddesign  BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101 Affiliate Partners: Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip   InVideohttps://bdmpodcast.com/invideoDiscount Code: "PHILIP50" Tubebuddyhttps://wwwtubebuddy.com/philipvandusen   ____________________________ The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing. Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.  

Working in any creative profession can be a rewarding and fulfilling experience, but it can also come with difficulties. One of the biggest challenges is dealing with demanding clients. While all clients want their projects to come out perfectly, some are more challenging than others. They may have high expectations or be more demanding with their requests for amendments and changes, leading to unnecessary stress for the artist or creative professional. In this podcast, I offer six ways to deal with troublesome clients and methods to keep good clients from becoming nightmares. Here are some problems a creative professional face when dealing with a client: ·       Price Sensitivity·       Design by Committee·       Scope Creep·       Controlling Clients Here are six ways to make sure all your clients are a dream: 1.    Involve your clients in what you are doing.2.    Have a clear creative brief.3.    Create a mood board and analogs.4.    Have clear decision-making criteria.5.    Decide based on strategy, not aesthetics.6.    Always overdelivering. #clients #graphicdesign #grapicdesigncareer #personalbranding #personaldevelopment #entrepreneurship____________________________ Thanks for listening! If you enjoyed this episode of the podcast, use the following links for more of my work and some valuable resources to get you started on your branding initiatives. Until the next episode!  WEBSITE:http://www.philipvandusen.com   THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse   THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/  YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen   TWITTER:https://twitter.com/philipvandusen   PINTEREST:https://www.pinterest.com/philipvandusen   FACEBOOK:https://www.facebook.com/verhaalbranddesign  BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101 Affiliate Partners: Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip   InVideohttps://bdmpodcast.com/invideoDiscount Code: "PHILIP50" Tubebuddyhttps://wwwtubebuddy.com/philipvandusen   ____________________________ The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing. Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

The very first step in building a brand is letting the world know that you exist, that is, establishing brand awareness. Ultimately, products and services that achieve and maintain a high level of brand awareness are likely to generate more sales. Why? That's because when consumers are confronted with a variety of choices, they are simply more likely to buy a product they recognize than an unfamiliar one.  In this episode I introduce 10 ways that you can build that kind of familiarity with your brand including brand design, content marketing, brand partnerships, events and others. Brand awareness is important because it tells you:•    How effective your brand design is: Your logo, colors, fonts etc. Are they distinct, consistent and recognizable?•    How effective your marketing is: Are you cutting through the noise?•    How the marketplace is receiving you: Are you building enough trust for people to want to remember you?•    Whether you are effectively differentiating your brand from your competition's brand: Is there any confusion about who you are in comparison to others in the market? The 10 brand awareness builders I discuss are:1. Improve your discoverability2. Develop a memorable brand identity3. Guest posting4. Referral or affiliate programs5. Publish content6. Brand partnerships7. Paid advertising8. Produce interactive content9. Use hashtags and mentions on social posts10. Host events____________________________ Thanks for listening! If you enjoyed this episode of the podcast, use the following links for more of my work and some valuable resources to get you started on your branding initiatives. Until the next episode!  WEBSITE:http://www.philipvandusen.com   THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse   THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/  YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen   TWITTER:https://twitter.com/philipvandusen   PINTEREST:https://www.pinterest.com/philipvandusen   FACEBOOK:https://www.facebook.com/verhaalbranddesign  BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101 Affiliate Partners: Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip   InVideohttps://bdmpodcast.com/invideoDiscount Code: "PHILIP50" Tubebuddyhttps://wwwtubebuddy.com/philipvandusen  ____________________________ The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing. Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

There are 4 major pillars of activity that contribute to building authority online: Credibility, Visibility, Value and Authority. If you want to build a personal brand or company brand you need to start by establishing a visible presence and build a following through authorship and thought-leadership, creating content in the specific niche where your expertise lies.Becoming recognized as an expert takes commitment, consistency, providing your audience with real value consistently that create transformations in their business.In this episode I discuss: Pillar #1 Building Credibility•    Knowing your ‘what' and ‘why'•    Articulating your story•    Finding your voice Pillar #2 Increase Visibility•    Designing your brand•    Visibility and finding a platform•    Your digital real estate Pillar #3: Delivering Value•    Content creation•    The ‘creativity muscle'•    Strategizing a plan•    The power of hitting that ‘publish' button•    Being consistent•    Recycling and repurposing content Pillar #4 Building Authority•    Authorship leading to action•    Creating transformations for people•    Engaging with your audience  #personalbranding #marketing #marketingstrategy #branding #brandstrategy ____________________________ Thanks for listening! If you enjoyed this episode of the podcast, use the following links for more of my work and some valuable resources to get you started on your branding initiatives. Until the next episode!  WEBSITE:http://www.philipvandusen.com   THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse   THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/  YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen   TWITTER:https://twitter.com/philipvandusen   PINTEREST:https://www.pinterest.com/philipvandusen   FACEBOOK:https://www.facebook.com/verhaalbranddesign  BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101 Affiliate Partners: Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip   InVideohttps://bdmpodcast.com/invideoDiscount Code: "PHILIP50" Tubebuddyhttps://wwwtubebuddy.com/philipvandusen   ____________________________ The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing. Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

Time management and productivity are two of the most critical skill sets to possess in this market environment as a creative professional or entrepreneur. We are exposed to ever-increasing amounts of stimuli and communication competing for our attention via email, the web and social media not to mention our clients or our personal lives, for that matter.In this podcast, I share 10 practices and habits you can develop to manage your time better resulting in increased productivity and a greater feeling of control over your day-to-day work.The top 10 practices are:1. Get up early2. Self-care first3. Email 3x a day4. Calendarize everything5. Plan for the unexpected6. The one big thing7. The 52/17 method8. No multi-tasking9. Deep work10. Time protecting____________________________Thanks for listening! If you enjoyed this episode of the podcast, use the following links for more of my work and some valuable resources to get you started on your branding initiatives. Until the next episode!WEBSITE:http://www.philipvandusen.comTHE BRAND•MUSE NEWSLETTER:http://www.philipvandusen.com/museTHE BRAND DESIGN MASTERS FACEBOOK GROUP:https://www.facebook.com/groups/branddesignmasters/YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusenTWITTER:https://twitter.com/philipvandusenPINTEREST:https://www.pinterest.com/philipvandusenFACEBOOK:https://www.facebook.com/verhaalbranddesignBRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101Affiliate Partners:Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philipInVideohttps://bdmpodcast.com/invideoDiscount Code: "PHILIP50"Tubebuddyhttps://wwwtubebuddy.com/philipvandusen____________________________The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

How To Hire a Copywriter for Your BusinessMaybe you're a company that needs to get some copy writing done for your website, blog, social media, scripts for videos or voice-overs. Or, maybe you're a creative pro who needs copy writing for a client project, like a website, a brand-voice strategy project, advertising copy or an email marketing campaign. In this episode I share some secrets about hiring a copywriter and executing copy writing projects:In this episode I discuss: • Scoping your copy writing project • Questions you need to ask yourself before you hire a writer • How to be sure you get what you want • How to find copywriters • What to ask the copywriter when you contact them • How to get references and what to ask those references when you talk to them • Asking for samples • Determining turn-around time • What to expect when you hire a cheaper copywriterMentioned in this episode:Amy McGlinnhttps://www.amymcglinn.com/____________________________Thanks for listening! If you enjoyed this episode of the podcast, use the following links for more of my work and some valuable resources to get you started on your branding initiatives. Until the next episode!WEBSITE:http://www.philipvandusen.com  THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse  THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/ YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen  TWITTER:https://twitter.com/philipvandusen  PINTEREST:https://www.pinterest.com/philipvandusen  FACEBOOK:https://www.facebook.com/verhaalbranddesign BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101Affiliate Partners:Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip  InVideohttps://bdmpodcast.com/invideoDiscount Code: "PHILIP50"Tubebuddyhttps://wwwtubebuddy.com/philipvandusen  ____________________________The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

What's the best way to succeed in business? The answer is simple: establish brand loyalty with your customers, making sure they come back to buy from you again and again. The big question is how exactly do you make that happen? In this video I share 12 ways your small business can build brand loyalty and one critical method I'll bet you haven't thought of.I discuss: 1. Product Quality 2. Focus on Benefits 3. Customer Service 4. Having a Mission and Ethos 5. Employee First Mentality 6. Be Consistent 7. Reward Loyalty 8. Be Authentic 9. Be Transparent 10. Don't Lie 11. Build Community 12. Make the Customer Feel Seen and HeardGoDaddy YouTube Video Mentioned:“3 Strategies to Find Your Unique Selling Proposition”https://www.youtube.com/watch?v=OEDKuuhipKw Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip{{brand_loyalty}} {{branding}} {{marketing}} {{brand_strategy}} {{small_business}} {{Philip_VanDusen}}#brandloyalty #branding #marketing #brandstrategy____________________________Thanks for listening! If you enjoyed this episode of the podcast, use the following links for more of my work and some valuable resources to get you started on your branding initiatives. Until the next episode!WEBSITE:http://www.philipvandusen.com  THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse  THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/ YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen  TWITTER:https://twitter.com/philipvandusen  PINTEREST:https://www.pinterest.com/philipvandusen  FACEBOOK:https://www.facebook.com/verhaalbranddesign BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101Affiliate Partners:Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip  InVideohttps://bdmpodcast.com/invideoDiscount Code: "PHILIP50"Tubebuddyhttps://wwwtubebuddy.com/philipvandusen  ____________________________The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

Email marketing is alive and well primarily because it's one of the few channels you can use to build an authentic permission-based connection with your customers. Used correctly it can be both a relationship-building as well as a profit-building tool. However, email marketing can also be exceedingly complex to master in today's business environment, but it doesn't have to be. Join Philip as he explores the ABC's of getting started with email so you can leverage the power of one of the most effective marketing channels at our disposal today.In this episode Philip discusses: • How to define your audience • How to establish your goals • How to select an email provider • How to attract people to your list • Sign-up incentives and lead magnets • Choose an email campaign type • Creating a marketing calendar • Measuring results • 6 ways to use email marketing to grow your business____________________________Thanks for listening! If you enjoyed this episode of the podcast, use the following links for more of my work and some valuable resources to get you started on your branding initiatives. Until the next episode!WEBSITE:http://www.philipvandusen.com  THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse  THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/ YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen  TWITTER:https://twitter.com/philipvandusen  PINTEREST:https://www.pinterest.com/philipvandusen  FACEBOOK:https://www.facebook.com/verhaalbranddesign BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101Affiliate Partners:Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip  InVideohttps://bdmpodcast.com/invideoDiscount Code: "PHILIP50"Tubebuddyhttps://wwwtubebuddy.com/philipvandusen  ____________________________The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

Determining return on investment, the ROI of design is difficult, but not impossible. It has now been proven that high quality website design does more to insure that visitors stay on your website longer and form a level of trust in your brand faster than any other aspect of your site. Investing in high quality design is the best decision a company, business or brand can make in guaranteeing the success of their business on the web.In this episode Philip discusses: • How long it takes a visitor to develop a first impression of a website • What criteria people make their judgments based on • How to create a website design that appeals to people • How to establish trust with website visitors • The power of the ‘above the fold' area of a website • Why ‘clean' design matters • Why limiting website text is important • What affect photography and imagery has on a website visitor • Why you need to invest in website design____________________________Thanks for listening! If you enjoyed this episode of the podcast, use the following links for more of my work and some valuable resources to get you started on your branding initiatives. Until the next episode!WEBSITE:http://www.philipvandusen.com  THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse  THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/ YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen  TWITTER:https://twitter.com/philipvandusen  PINTEREST:https://www.pinterest.com/philipvandusen  FACEBOOK:https://www.facebook.com/verhaalbranddesign BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101Affiliate Partners:Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip  InVideohttps://bdmpodcast.com/invideoDiscount Code: "PHILIP50"Tubebuddyhttps://wwwtubebuddy.com/philipvandusen  ____________________________The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

In this episode, Philip explains how to build an audience from scratch. He talks about the importance of knowing why you would want an audience and what value you have to offer them, as well as which platform they are most likely to be found on. He also stresses the importance of having a point of view and a distinctive tone of voice to differentiate yourself from other content creators. He suggests becoming a student of inspiration to capture sparks of inspiration for content. Philip outlines the need to hit 'post' in order to build an audience, despite it being a terrifying experience. He recommends branding whatever content is being posted and promoting it on multiple platforms. He also stresses the importance of consistency, setting a schedule and sticking to it like a job. Philip emphasizes the need to believe in oneself and have faith in the content being created. Additionally, Philip talks about the importance of leveraging other people's audiences when you are just starting out. He suggests guest posting, writing an article about someone influential in your niche, and leveraging the credibility of others to gain exposure. He also emphasizes the importance of engaging with your audience, being consistent, and recycling content in different formats. Finally, he encourages listeners to believe in themselves and have faith in their content.Key topics1.     Building an Audience from Scratch2.     Knowing Your Why for Building an Audience3.     Knowing Your Value and Who Your Audience Is4.     Choosing a Platform5.     Finding Your Voice and Tone6.     Niche Content7.     Capturing Sparks of Inspiration8.     Creating on Demand 9.     Branding Content 10.  Promoting Content 11.  Building an Audience12.  Becoming an Author13.  Consistency14.  Recycling Content15.  Leveraging Other People's Audiences 16.  Borrowing Credibility17.  Engagement18.  Sharing and Being Vulnerable19.  Word of Mouth____________________________Thanks for listening! If you enjoyed this episode of the podcast, use the following links for more of my work and some valuable resources to get you started on your branding initiatives. Until the next episode!WEBSITE:http://www.philipvandusen.com  THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse  THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/ YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen  TWITTER:https://twitter.com/philipvandusen  PINTEREST:https://www.pinterest.com/philipvandusen  FACEBOOK:https://www.facebook.com/verhaalbranddesign BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101Affiliate Partners:Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip  InVideohttps://bdmpodcast.com/invideoDiscount Code: "PHILIP50"Tubebuddyhttps://wwwtubebuddy.com/philipvandusen  ____________________________The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

How does what you do on social media contribute to achieving your business goals? What are the metrics of success? What is the ROI for your social media marketing efforts?  In this episode I discuss the correlation between business goals, social media marketing activity and the metrics and ROI you need to analyse so you can make the most of your use of social media for you and your clients.5 business goals that can be achieved with social media marketing that I discuss are: 1. Brand Awareness 2. Thought leadership and credibility 3. Word-of-Mouth Marketing 4. Leads 5. SalesI describe these processes and steps in detail: • Establishing the business goals that are desired • Determining the social media methods to use • How to measure success and ROI____________________________Thanks for listening! If you enjoyed this episode of the podcast, use the following links for more of my work and some valuable resources to get you started on your branding initiatives. Until the next episode!WEBSITE:http://www.philipvandusen.com  THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse  THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/ YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen  TWITTER:https://twitter.com/philipvandusen  PINTEREST:https://www.pinterest.com/philipvandusen  FACEBOOK:https://www.facebook.com/verhaalbranddesign BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101Affiliate Partners:Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip  InVideohttps://bdmpodcast.com/invideoDiscount Code: "PHILIP50"Tubebuddyhttps://wwwtubebuddy.com/philipvandusen  ____________________________The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

In this episode I address a topic many creative professionals and entrepreneurs struggle with from time to time: Imposter Syndrome. Feeling like a fraud, a failure or that you simply don't know what you're doing is more common than you realize. Here are 10 techniques you can use to conquer impostor syndrome and get your personal and professional life back on track.Just some of what I cover: • Imposter syndrome definition • Who imposter syndrome affects • Why it is important to battle it • How imposter syndrome manifests itself in your behavior • Mindset shifts that can help10 Ways to Overcome Impostor Syndrome 1. Feelings aren't facts 2. Don't feel superior 3. Let it out. Talk about it. Write about it.  4. Define your own success 5. Its not about you 6. Be vulnerable   7. Collect testimonials 8. Don't compare yourself to others 9. Nobody knows what they are doing  10. You're never ‘finished', You are always ‘becoming'____________________________Thanks for listening! If you enjoyed this episode of the podcast, use the following links for more of my work and some valuable resources to get you started on your branding initiatives. Until the next episode!WEBSITE:http://www.philipvandusen.com  THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse  THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/ YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen  TWITTER:https://twitter.com/philipvandusen  PINTREST:https://www.pinterest.com/philipvandusen  FACEBOOK:https://www.facebook.com/verhaalbranddesign BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101Affiliate Partners:Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip  InVideohttps://bdmpodcast.com/invideoDiscount Code: "PHILIP50"Tubebuddyhttps://wwwtubebuddy.com/philipvandusen  ____________________________The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

Video has taken over marketing in a big way in the last couple years. Are you using video to build and promote your brand and business? Are you leveraging video marketing techniques in the work that you do for your clients?  If not, you better start. Join me to discover 12 ways you can use video content to help your (and/or your clients) business gain more visibility, search-ability, credibility and ultimately more sales.In this episode of the Brand Design Masters Podcast, I share a ton of tactical ‘value bombs' on how to create and leverage video in your entrepreneurial business or creative professional career.The 12 Video Marketing Methods I cover: 1. Put a Face on Your Company 2. Share Testimonials 3. Share Behind the Scenes 4. Ask + Answer Questions  5. Catalog Your Knowledge 6. Explainer Videos 7. Product Reviews 8. SlideShare on Steroids 9. Personalized Communication 10. Cross-post Natively 11. Customized Video Landing Pages 12. Video in Email____________________________Thanks for listening! If you enjoyed this episode of the podcast, use the following links for more of my work and some valuable resources to get you started on your branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com  JOIN THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse  JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/ SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen  FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen  FOLLOW ME ON PINTREST:https://www.pinterest.com/philipvandusen  LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesign BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip  InVideohttps://bdmpodcast.com/invideoDiscount Code: "PHILIP50"Tubebuddyhttps://wwwtubebuddy.com/philipvandusen  ____________________________The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

The business world is a crowded place and it's easy to get lost in the shuffle. It's not enough to be really great at one thing anymore. The current professional environment requires us to master a much broader palette of skills that are essential for survival in the 21st century business landscape.One of the biggest themes that runs through this list of super powers is ‘discovery'. How will you make it possible for people to find you? And once they do, how do you develop that success trifecta of ‘know, like and trust' that results in new leads and more sales? In this episode of the Brand Design Masters Podcast, I share a mixture of critical hard skills and valuable soft skills you can develop and leverage in your entrepreneurial business or creative professional career.The 14 Super Powers I cover: 1. Self Awareness 2. Networking 3. Ignoring Ignorance 4. Service 5. Marketing 6. Sales 7. Empathy 8. Communication 9. Consistency 10. Writing 11. Authenticity 12. Be Interesting 13. Leverage Fear 14. Teach____________________________Thanks for listening! If you enjoyed this episode of the podcast, use the following links for more of my work and some valuable resources to get you started on your branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com  JOIN THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse  JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/ SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen  FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen  FOLLOW ME ON PINTREST:https://www.pinterest.com/philipvandusen  LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesign BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip  InVideohttps://bdmpodcast.com/invideoDiscount Code: "PHILIP50"Tubebuddyhttps://wwwtubebuddy.com/philipvandusen  ____________________________The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.