Podcasts about new media europe

Episode Summary: In this episode of the L3 Leadership Podcast, Dan Miller joins Doug to discuss Dan's 48 Days program, his journey of developing this revolutionary program, and his experiences as a celebrated speaker at events, and so much more.About Dan Miller: Dan Miller, President of 48 Days LLC, specializes in creative thinking for increased personal and business success. He believes meaningful work blends our natural skills and abilities, our unique personality traits and our dreams and passions. Dan is active in helping individuals redirect careers, evaluate new income sources, and achieve balanced living. He believes that a clear sense of direction can help us become all that God designed us to be.Dan is the author of the widely acclaimed 48 Days To The Work – and Life – You Love, No More Dreaded Mondays, Wisdom Meets Passion and An Understanding Heart. He hosts a weekly podcast that is consistently ranked #1 under Careers on iTunes. Dan is also a frequent speaker at conferences including Social Media Marketing World, Podcast Movement, New Media Europe, Launch and his own 48 Days Events. He also has an online community with over 1,100 active “Eaglepreneurs”!Dan and his wife of 55 years, Joanne, live in Osprey, Florida, where they enjoy old car shows, long walks on the beach, and plenty of time for art and creativity. They have three grown children, along with 16 grandchildren and 4 great-grandchildren, all across the country from Florida to Colorado to California.4 Key Takeaways:1. Dan shares his insights around the importance of understanding our unique gifts and passions.2. He shares the story behind his well-known 48 days program.3. He also explores the art of monetizing passions and talents and shares invaluable advice on pricing and the importance of having 'skin in the game'. 4. We discuss parenting and the legacy we leave for our children.Quotes From the Episode:“I love connecting with people who have great potential.” - Dan Miller“Be interested.” - Dan MillerConnect with Dan:Website |  Youtube |  LinkedIn | Facebook

In this episode, you'll hear the story of a woman who knew from the beginning that she was not designed to be ordinary. Fabienne Raphael has a beautiful journey of constantly saying yes to new opportunities as she always seeks to express the "extraordinary" nature of who she is.From being an elite athlete with Team Canada, to owning multiple businesses, Fabienne is a beautiful example of how being open to your greatness, having mentors who believe in you, and having the courage to "go for it" can get you to live the life you'd really love. You will be inspired to go for your dreams after listening to this episode.Fabienne Raphaël is the creator of the DREAM Method. With her one on one coaching and the Coaching Empire Elite Mastermind, she helps high achievers monetize their knowledge, replace their income, fire their boss and build a coaching/consulting business that they can be proud of.​Her background in radio and television hosting led her to broadcast a top ranked podcast « Marketing to Crush your Competitors », and to co-create a TV show.​Fabienne has also shared the stage with John Lee Dumas, Chris Brogan and Sue Zimmerman, and spoke at the last New Media Europe conference in London. She has been featured in Forbes, ABC, FOX, CBS, Inc. and Huffington Post and has appeared on over 40 podcasts/summits/mastermind groups, such as Entrepreneur on Fire.​As a former elite athlete and physical therapist, Fabienne brings a high level of energy, radiance, empathy and authenticity to lead her clients to a thriving business that meets their expectation. She was also an athletes' mentor with the Canadian delegation at the 2019 Pan-American Games in Lima, Peru.Fabienne strongly believes that everyone has the power to take control of their own destiny and is dedicated in changing the wealth code for future generations.Reach out to Fabienne Raphael for the specific actions that will lead you to turn your expertise into profits, replace your income and finally make a difference in other people's lives >> https://www.fabienneraphael.com/ See acast.com/privacy for privacy and opt-out information.

Fabienne Raphaël is a business coach, speaker, podcaster, and former elite athlete. As a result of working with her, high achievers monetize their knowledge and fire their boss by building their dream coaching/consulting business, so they can spice up their life, and live their purpose. Fabienne is also a top-ranked podcaster and international speaker, who already shared the stage with John Lee Dumas and spoke at the last New Media Europe conference in London. She has been featured in Forbes, ABC, FOX, CBS, and Inc. and has appeared on over 30 podcasts, such as Entrepreneur on Fire.www.fabienneraphael.com

Wow! We just hit the 50th episode milestone, and it’s been an awesome run! I’ve had a great time talking to millionaires and future millionaires about their stories and how they’ve changed their mindset and built wealth. Today’s show is a bit different. I’m taking time to celebrate TMC’s 50th Episode with some of our past guests, a couple of which have had an impact on my life. Special thanks to Dan Miller of 48 Days for the impact he’s had in my life and professional development. Also, special thanks to JV Crum III who’s helped me transition from the JOB mindset into an Entrepreneur mindset and helped me launch The Millionaire Choice Show! Guest: Mark Padolsky, The Land Geek
https://thelandgeek.com Armed with only $3,000, gut-wrenching fear, and absolutely no real estate experience… Mark bought his first few parcels of raw land in 2001. Today Mark is the author of Dirt Rich, the ultimate guide to helping you build a passive income. and owner of Frontier Properties, a very reputable and successful land investing company, and has been buying and selling land full time since 2001. By focusing on working smart, not hard, he has completed over 5,500 land deals with an average ROI of over 300% on cash flips, and over 1,000% on the deals he sells with financing terms. Prior to his land investing success, Mark had a high-stress, soulless corporate job, and felt trapped in a state of solo-economic-dependency (i.e. his income stopped as soon as he stopped working). Escaping solo-economic dependency changed Mark’s life in so many positive ways that he decided to teach, coach and mentor others to help them achieve their financial goals. Even though Mark invests a lot of his time helping others, he stays actively involved in running his land investing business, and is dedicated to teaching the most current and relevant “real world” land investing methods to his students. Guest: Dan Miller, 48 Dayshttps://48days.com 
Our mission is to foster the process of imagining, dreaming and introspection, to help people find their calling and true path, and to translate that into meaningful, purposeful and profitable daily work… all within 48 Days! Dan Miller, President of 48 Days LLC, specializes in creative thinking for increased personal and business success. He believes that meaningful work blends our natural skills and abilities, our unique personality traits and our dreams and passions. Dan is active in helping individuals redirect careers, evaluate new income sources, and achieve balanced living. He believes that a clear sense of direction can help us become all that God designed us to be. Dan is the author of the widely acclaimed 48 Days To The Work You Love and No More Mondays. He has been a guest on CBS’ ‘The Early Show,’ MSNBC’s ‘Hardball with Chris Mathews,’ and Fox Business News with Dave Ramsey Show…to hit some highlights. He hosts a weekly podcast that is consistently ranked #1 under Careers on iTunes. Dan is also a frequent speaker at conferences including Social Media Marketing World, Podcast Movement, New Media Europe, Launch and Coaching with Excellence. He also has an online community with over 1,100 active “eaglepreneurs”! Guest: JV Crum III, The Conscious MillionaireHttps://consciousmillionaire.com
 Named by Inc Magazine as one of the Top 13 Business Shows, JV Crum III hosts the Conscious Millionaire Podcast and Radio Network; with over 2,000 episodes and heard in 190 countries. He is a #1 best-selling author, speaker, and serial-entrepreneur who made his First Million at age 25. JV is a High-Performer Coach to entrepreneurs and business coaches who want to scale to their First Million or double their 7-Figure business. Conscious Millionaire provides Accelerator Masterminds to help entrepreneurs accelerate in just 30 days. Help me welcome JV Crum III.For a complimentary Life and Money Mentor Session, copy of The Millionaire Choice: Millionaire or Not. You Can Choose. and the Creating Millionaire Families eBook, visit themillionairechoice.com.See omnystudio.com/listener for privacy information.

Fabienne Raphaël is an online business coach, speaker and podcaster. With her one-on-one coaching and mastermind group, she helps high achievers monetize their knowledge so they can fire their boss. Her background in radio and television hosting allowed her to conduct unique interviews on her top ranked Marketing to Crush your Competitors podcast, where she has broadcasted 300 episodes. Through the course of her career, she has even hosted her own TV show. Fabienne has also shared the stage with John Lee Dumas, Chris Brogan and Sue Zimmerman, and spoke at the last New Media Europe conference in London. She has been featured in Forbes, ABC, FOX, CBS, Inc. and Huffington Post and has appeared on over 30 podcasts, such as CopyChief Radio and Entrepreneur on Fire. As a former elite athlete and physical therapist, Fabienne brings a high level of energy, radiance and authenticity to lead her clients to a thriving business that meets their expectation. Last but not least, Fabienne was an athletes' mentor with the Canadian delegation at the 2019 Pan-American Games in Lima, Peru. Connect with her at www.fabienneraphael.com About Sivonnia DeBarros Sivonnia DeBarros – the Protector of Athletes – is a first-generation lawyer and law business owner, woman in business and a former track and field Division-I College athlete. DeBarros is passionate about helping athletes in business protect their brands through collaborative partnerships, education and support necessary to carry them to the next level. DeBarros's practice areas are Business, Employment, Sports, and Entertainment. Learn more about her services at www.prosportlawyer.com and www.sldebarros.com.

Fabienne Raphaël is an online business coach, speaker and podcaster. With her one-on-one coaching and mastermind group, she helps high achievers monetize their knowledge so they can fire their boss.Her background in radio and television hosting allowed her to conduct unique interviews on her top ranked Marketing to Crush your Competitors podcast, where she has broadcasted 300 episodes. Through the course of her career, she has even hosted her own TV show.Fabienne has also shared the stage with John Lee Dumas, Chris Brogan and Sue Zimmerman, and spoke at the last New Media Europe conference in London. She has been featured in Forbes, ABC, FOX, CBS, Inc. and Huffington Post and has appeared on over 30 podcasts, such as CopyChief Radio and Entrepreneur on Fire.As a former elite athlete and physical therapist, Fabienne brings a high level of energy, radiance and authenticity to lead her clients to a thriving business that meets their expectation.Last but not least, Fabienne was an athletes’ mentor with the Canadian delegation at the 2019 Pan-American Games in Lima, Peru.Connect with her at www.fabienneraphael.com About Sivonnia DeBarrosSivonnia DeBarros – the Protector of Athletes – is a first-generation lawyer and law business owner, woman in business and a former track and field Division-I College athlete. DeBarros is passionate about helping athletes in business protect their brands through collaborative partnerships, education and support necessary to carry them to the next level. DeBarros’s practice areas are Business, Employment, Sports, and Entertainment. Learn more about her services at www.prosportlawyer.com and www.sldebarros.com.What Are You Sporting About?https://businessinnovatorsradio.com/what-are-you-sporting-about/Source: https://businessinnovatorsradio.com/ep-34-fabienne-raphael-fmr-pro-athlete-turned-business-coach-helping-you-to-fire-your-boss-with-sivonnia-debarros-protector-of-athletes

Fabienne Raphaël is an online business coach, speaker and podcaster. With her one-on-one coaching and mastermind group, she helps high achievers monetize their knowledge so they can fire their boss.Her background in radio and television hosting allowed her to conduct unique interviews on her top ranked Marketing to Crush your Competitors podcast, where she has broadcasted 300 episodes. Through the course of her career, she has even hosted her own TV show.Fabienne has also shared the stage with John Lee Dumas, Chris Brogan and Sue Zimmerman, and spoke at the last New Media Europe conference in London. She has been featured in Forbes, ABC, FOX, CBS, Inc. and Huffington Post and has appeared on over 30 podcasts, such as CopyChief Radio and Entrepreneur on Fire.As a former elite athlete and physical therapist, Fabienne brings a high level of energy, radiance and authenticity to lead her clients to a thriving business that meets their expectation.Last but not least, Fabienne was an athletes' mentor with the Canadian delegation at the 2019 Pan-American Games in Lima, Peru.Connect with her at www.fabienneraphael.com About Sivonnia DeBarrosSivonnia DeBarros – the Protector of Athletes – is a first-generation lawyer and law business owner, woman in business and a former track and field Division-I College athlete. DeBarros is passionate about helping athletes in business protect their brands through collaborative partnerships, education and support necessary to carry them to the next level. DeBarros's practice areas are Business, Employment, Sports, and Entertainment. Learn more about her services at www.prosportlawyer.com and www.sldebarros.com.What Are You Sporting About?https://businessinnovatorsradio.com/what-are-you-sporting-about/Source: https://businessinnovatorsradio.com/ep-34-fabienne-raphael-fmr-pro-athlete-turned-business-coach-helping-you-to-fire-your-boss-with-sivonnia-debarros-protector-of-athletes

Fabienne Raphaël is a business coach, speaker, podcaster and former elite athlete.She helps high achievers become highly paid experts by building their dream coaching/consulting business, so they can spice up their life, living their purpose. She’s a top-ranked podcaster and international speaker, who already shared the stage with John Lee Dumas and spoke at the last New Media Europe conference in London. She has been featured in Forbes, ABC, FOX, CBS, and Inc. and has appeared on over 30 podcasts, such as Entrepreneur on Fire. Fabienne was also an athletes' mentor with Team Canada at the last Pan-American Games. Website: https://www.fabienneraphael.com/ Facebook: https://www.facebook.com/FabiennRaphael/LinkedIn: https://www.linkedin.com/in/fabienneraphael/

Join our special guest today, Dan Miller, as we discuss the powerful question, What does this make possible? In the face of our current challenges, there is a tremendous need to look ahead. Yet, with the current COVID crisis, it’s all too easy to stay focused on our current struggles – which could leave us in a state of fear, loss, and floundering. Today, we're going to step back from the chaos and do some visioning about what lies ahead.   Walk away with insight and inspiration for a fresh new year:   - Remembering what God says about the state of our world.    - Leaning into the true Author of our stories    - Soaring past expectations and limitations so we can choose a new adventure for 2021 and beyond!   Join the 5 Day Coaching Challenge at www.ProfessionalChristianCoaching.com/challenge   About Dan Miller   As a career thought leader, New York Times best-selling author Dan Miller helps high potential individuals understand and apply their unique and most powerful talents and passions so they can make a larger impact, leave a legacy and thrive financially. He believes that meaningful work blends our natural skills and abilities, our unique personality traits, and our dreams and passions. He has been a guest on CBS’ ‘The Early Show,’ MSNBC’s ‘Hardball with Chris Mathews,’ and Fox Business News with Dave Ramsey Show…to hit some highlights.   He hosts a weekly podcast that is consistently ranked #1 under Careers on iTunes.  Dan is also a frequent speaker at conferences including Social Media Marketing World, Podcast Movement, New Media Europe, Launch and Coaching with Excellence.   Eagles Community – Learn more about and sign-up for Dan Miller’s Eagles Community* with its weekly Mentor training, Mighty Networks Online Community, complete online library, access to mentors and so much more here: https://www.48dayseagles.com/a/10052/At4E8Vvu.     Get your Special Bonus: "Is Your Job Your Calling? Why Do We Work? at www.48Days.com/pcct   *Disclosure: Professional Christian Coaching Today has an affiliate relationship with Dan Miller such that at no additional cost to you we receive compensation for new members who use this link.

In 2001, Dan Miller helped to transform my life. After hearing Dan speak on a Sunday, I attended one of his evening classes, refocused my career plans, and set off on a career and life journey for the next 20 years. Doors of opportunity opened that I never imagined and my income soared. I give Dan Miller a lot of the credit. Dan Miller, President of 48 Days LLC, specializes in creative thinking for increased personal and business success. He believes that meaningful work blends our natural skills and abilities, our unique personality traits and our dreams and passions. Dan is active in helping individuals redirect careers, evaluate new income sources, and achieve balanced living. He believes that a clear sense of direction can help us become all that God designed us to be. Dan is the author of the widely acclaimed 48 Days To The Work You Love and No More Mondays. He has been a guest on CBS’ ‘The Early Show,’ MSNBC’s ‘Hardball with Chris Mathews,’ and Fox Business News with Dave Ramsey Show…to hit some highlights. He hosts a weekly podcast that is consistently ranked #1 under Careers on iTunes. Dan is also a frequent speaker at conferences including Social Media Marketing World, Podcast Movement, New Media Europe, Launch and Coaching with Excellence. Dan and his team's mission is to foster the process of imagining, dreaming and introspection, to help people find their calling and true path, and to translate that into meaningful, purposeful and profitable daily work… all within 48 Days! Take advantage of Dan’s special offer for Millionaire Choice listeners and discover more about Dan Miller and 48 Days at https://www.48days.com/tonybradshaw For a complimentary copy of The Millionaire Choice or a free money mentor call , visit themillionairechoice.com.See omnystudio.com/listener for privacy information.

I joined Janet Murray for a live interview on how to be more confident on live video (plus the essential tools you need to succeed). This is a special bonus episode! Janet is an expert in building online audiences (i.e. how you get more followers, fans & subscribers) and is the host of one of the UK’s top-ranking business/marketing podcasts The Janet Murray Show. I’ve been a guest on Janet’s podcast a few times, after meeting her way back in 2016 when we both spoke at New Media Europe. I’ll be talking about how to be more confident on live video (plus the essential tools you need to succeed). Hint: you don’t need all the fancy tools to make great live video - especially if you’re just starting out. Show notes: iag.me/maybonus (https://iag.me/maybonus) Please Subscribe!Don’t miss an episode! You can subscribe on other podcast players (https://podfollow.com/confidentlive/) . The Confident Live Marketing ShowThe Confident Live Marketing Show is a weekly live video show and podcast. It’s aimed at established entrepreneurs who want to level up their impact, authority and profits through the power of live video, webinars and podcasts. We’ll focus on knocking down the 3 main barriers these entrepreneurs face when creating live content - camera confidence/mindset, tech/gear and content marketing. It’s hosted by Ian Anderson Gray. He is the founder of the Confident Live Marketing Academy and is the host of the Confident Live Marketing Podcast. He helps entrepreneurs to level up their impact, authority and profits by using live video confidently. He’s founder of Seriously Social - a blog focused on live video and social media tools. He’s an international speaker, trainer, teacher and consultant. He has a passion for making the techno-babble of live video and social media marketing easy to understand. As well as being a geek, husband, and dad to two kids, Ian is also a professional singer and lives near Manchester in the UK. This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Today, Rob's guest is Ian Anderson Gray, the king of live video. Discover how you can create loads more impact, authority and profit with the power of confident Live Video on the big, high traffic platforms where your prospects hang out: Facebook, LinkedIn and YouTube… TRANSCRIPT: Rob Tyson: Welcome back listener. Rob Tyson here. Now, in the last episode, I talked to B2B lead generation expert Sarah Hughes about four free ways to generate B2B leads in lockdown and beyond. So, be sure to catch up on that if you missed it. But I'm here today with Ian Anderson Gray. Now, Ian, I call the king of live video, and he helps entrepreneurs create loads more impact, authority and profits through the power of confident live video. You may have seen Ian around actually. He is an in-demand speaker and he speaks at events like Social Media Marketing World in the U.S., Content Marketing World, New Media Europe. So, he is a great person to have on to talk about this topic. But before we welcome Ian and get into all that, if you're listening to this show, chances are good you have professional expertise, and it could be you'd like to monetize that through an online learning program. Well, before you do anything else, take a few moments, because I've got a free web class for you that can save you a lot of pain probably, because I would like you to forget locking yourself away, creating content for months on end, only to find no one buys it. I'd like you to forget for the moment funnels, launches, and also selling your expertise for peanuts on a course supermarket. Instead of all that, you will get my rapid method for successfully selling high margin online learning programs in 2020. So, that is all free. And all you need to do to get that is pop along to robtyson.net/class for the details. So, that is, once again, robtyson.net/class. So, with all that said, Ian, welcome. Good to have you with us. Ian: Well, thanks, Rob. It's great to be on your show. Thank you for inviting me on. Rob: No, you're very welcome. And talk to us, so, why are you so enthusiastic about live video? Ian: Well, for many reasons. Probably my favorite bit about it is the fact that we can interact with our audiences, or more importantly, they can interact with us. It's a really intimate platform, and I think we definitely need that. We can so get obsessed by communicating one-way. And this is a way that we can actually have communications both ways, be a little bit more intimate, and be raw and authentic. I know the word authenticity is probably overused, but I think with live video, it's one of the most powerful things. And also, the other thing I love about it is the fact that it is a way to get rid of that perfectionism syndrome that so many of us can get obsessed with, and produce content really quickly and easily, and then be able to repurpose that into lots of different pieces of content. So, that's something that I've found over the last year in doing a regular live video show. I've been able to create so much more content that's really valuable to my audience, and also be able to be a bit more real and engage with them. Rob: Yeah, excellent. No, and you're quite right about the procrastination thing, because I guess if we tell the world we're gonna be doing a live video on Facebook or LinkedIn or whatever at a certain time on a certain day, well, we just gotta do it, right. And it doesn't matter how we feel about it, we've gotta do it, or else we're gonna be embarrassed. And that's really powerful when you realize that you can actually harness that and make it work in your favor. That's a really, really valuable thing, I think, a forcing function like that. Ian: Definitely. Rob: So, Ian, you're gonna kinda take us through three steps to start and be successful with this. So, over to you, sir. Let's talk about those steps. Ian: Well, I've spoken with lots of people around the world, my audience, and clients. And it really...the problems with live video are the....there are three barriers, I think, that hold people back from actually embracing live video. The first really is that confidence and the camera fear. So, people really struggle with pressing that go live button, because they, quite frankly, they're worried about looking like an idiot and stumbling over their words. Maybe they don't like the way they sound or the way they look. And so, that can be a big problem. So, I suppose this is down to mindset. And the problem is that we struggle with so many different things. It could be, as I say, we don't like the way we look or the way we sound. It could be imposter syndrome. It could be perfectionism syndrome. It could be that we compare ourselves with other people. And I think we need to get beyond that. We need to start thinking about, sorry, we need to stop thinking about ourselves and start thinking about our audience. We can get a little bit self-obsessed. And actually, we forget that our audience are just patiently waiting for us to produce that content, whereas we're getting worried about getting in front of the camera. So, there are a number of things that we can do to help that process. The first thing, that's so important, which is important in anything that we do, is to ask the question, why? Why are we doing this? Why are we actually going to be doing live video? And what is the message that we're wanting to put across? You need to have a really, really good reason to do that. Otherwise, it's gonna be very difficult to persuade yourself to press that go live button. You need to be able to plan what you're going to do. So, that's the first thing. And then the second thing is to just do it. Just to practice first, and then just to press that go live button once you've obviously planned it. So, there's a... probably a good place to start here is with the likes of Instagram stories. Now, you might not be massively into Instagram, but Instagram stories are great, because they're only 15 seconds long. They're a great way for you to become more consistent with live... with getting in front of the camera. And it also means that you're going to be able to do that on a regular basis too. So, you have to commit to that. So, commit to maybe doing it every day for seven days. And the great thing about that is that, what's the worst that's gonna happen? Because Instagram stories only last for 24 hours before they disappear into the ether. So, you know, if you make a fool of yourself, it's not gonna be the end of the world. So, that's one good place to start. And then another place to start is just to try it on Facebook. So, whether you're thinking about going live on Facebook or another platform, the great thing about Facebook on the mobile app is that you can change the privacy settings to "only me." So, why not just test going live on your personal profile, nobody else is gonna see it, and just play around with that? So, those are two practical ways. And then the other thing is just to warm up your voice, warm up your body, and to practice your breathing before you go live, because all those kinds of things can really help. Because, the problem is, the camera is a little bit of an energy-sucking device. When we look at the camera, we tend to go all strange and we tend to, kind of, our energy levels go down and down and down, because the camera is sucking the energy out of us. As human beings, we're so used to interacting with other human beings, looking into another person's eyes. And a camera is an inanimate object. It's this very strange thing that I look at when I'm doing my live videos. But actually, there's nobody there. And so, actually, you need to instead of thinking about it as the camera, actually think about that as another human being. I know, some of my clients have actually printed out a picture of a good friend of theirs or one of their really good clients and stuck it just behind their cameras so that they can actually imagine they're talking to that person, and that can really help. Rob: Yeah. And I can certainly feel that. I mean, I've never really thought about it in that way before, but yeah, I've definitely, sort of, felt that energy drain when you're looking at the thing. I mean, the other thing that bothers me sometimes, and I guess it depends on the platform, is if sometimes you're seeing yourself on there, that I can find a bit freaky. But so, getting over the fear is this first step, and to what extent, I mean, we may come onto this later, Ian, but to what extent should we be preparing? Because although they're obviously live videos, you know, I find with my stuff, the more prepared I am, the less nervous I feel. And so, what do you think is the kind of sweet spot between being spontaneous and being... but also being prepared? And, you know, maybe being prepared is just, "Well, I've got some clue what the beginning, the middle, and the end is of this thing." What do you think? Ian: Yeah. Well, that's a great question because it actually depends on the type of live video that you're going to do. So, I went live just the other day on my walk, I was walking in our local park, and I was... the idea of that live video was it was gonna be a little bit more rough around the edges, it was just an opportunity for me to interact with my audience to have a bit of a chat. And so, there really was only one thing that that was gonna be, which was... I had a few ideas of what I was gonna talk about, but it was really more of a conversation between me and my audience. So, I didn't really need to do much planning. But the kind of live videos that I tend to do more often, and the ones that I advocate more, are where you're actually sharing some of your expertise. And so, those you definitely do need to plan, particularly when you start off. You can... as you get more confident with these and you become more comfortable, you can get away without planning it quite so rigidly, although don't get complacent about it. Don't get complacent. So, what I would do with the whole structure, and this is more, maybe more kind of veering into my third... the third section, but I'll just talk about this briefly because it does tie into your confidence. So, I always like to write down the first couple of sentences that I'm going to say, because it's funny what the brain does, but you press that go live button, and quite often, your brain will go complete to mush, because you're suddenly realizing, "Oh, I'm live." And so, actually writing down the first thing that you're gonna say is really, really helpful. You have to treat yourself like a complete imbecile, because your brain just can go to mush for the first few seconds. And so, make sure you plan the first things that you're going to say. Also, when you're going to be talking to your live audience, and when you're gonna be talking to your replay audience as well, and then you need to structure, well, what are the three points, if it's gonna be three, what are the three points that I want to say in this video? What is the call to action? And then, when am I next going to go live? You want to obviously tell people when you're next going to go live. And then, what's the final thing that you're going to say? So, I think you need to structure it. I definitely don't advocate writing it word for word, because then it can become really stale, really boring and robotic. And we don't want that. So, just to have a structure to it, I do that for all my live videos, because if I didn't do that, I would probably end up rambling on and forget what I was going to say. So, definitely have that. I would recommend having a Google Doc, or just write it on a piece of paper and have that very close to you. Rob: So, you, and this is gonna be my follow up question. So, you would actually have that piece of paper there, or you might have, I don't know, post-it notes stuck up or whatever it may be, just some kind of reminder to keep you on track? You'd suggest that's a good thing? Ian: Oh, definitely. I mean, I've done hundreds of shows now, and I still wouldn't do that. I still would not do without having some kind of show notes next to me, because yeah, I have done it without, and it's just ending up being really unfocused and tedious to watch. It kind of depends on you and your character and your personality. But I still even think... I think for most people, they will need that document, a structure, and also, you need to remember those key bits. For example, what is your call to action at the end? It's so easy to forget that. I've forgotten quite a few times to do that call to action, because you're so eager to press the end broadcast button and get it all done with. So, make sure you do that. Rob: Yeah, yeah, I suppose it's a bit like, you know, you go and see the Rolling Stones, but it's a live show, but it doesn't mean they don't have a setlist, right. I mean, you know, they know roughly what's gonna happen. I mean, in fact, you know, I guess with something like that, I mean, that's pretty well-choreographed, isn't it? But... Ian: Well, definitely. And then the other thing is that if you're going to be looking at repurposing your live shows, it's even more important to plan that as well, because what you don't want is... So, to give you an example of what I'm talking about here is, I tape my live shows, and the middle section of my live shows, I then turn into a podcast, and they also get turned into a blog post. And so, if my live shows are all completely unstructured, it's going to be very difficult to then take that bit and turn it into a podcast. It's going to be tedious for my listeners, because I'll be, you know, talking about the comments and talking with people that way, and then getting off on the side track, and it's going to lose that structure. So, I think it's important to have that structure so it makes repurposing for later much easier. Rob: Yeah, that's a great point, actually. And so, talk to us a little bit about repurposing, because I think that's really valuable for people. So, you say, you just said then that with your live shows, you'll repurpose into a podcast, so I get that, so you're just, you know, I guess you're pulling a piece of audio content out of the live. But also the blog post, talk to us about that. I mean, do you use a... is that a transcription service that you use to... you know, you send that off and get that transcribed, or do you use it in a different way? Ian: Yeah. So, I've been experimenting with different ways of doing this. And I'm actually in the process of changing that. So, what I'm hoping to do is actually to hire somebody to make that into a blog post for me. So, they'll listen to the podcast, and then structure that in a way, and then I'll go in and I'll edit it. I've done that on a few ones in the past. And I think that's, in my experience, has been the best way. I have used transcription services too. So, I've used the likes of rev.com. There's also a really cool tool called Descript.com, which allows you to, basically, you could just put the video into the Descript, so you can download it from Facebook, put it into Descript, or you can just put the MP3, the audio into it. It will transcribe it for you. And then you could actually go in and just take out words from the transcription, and then it will remove that from the audio. So, instead of actually editing the waveform like you would normally do in an editor, you actually just edit the words. So, that's pretty cool. And that could be one way that you could make it into the podcast. But also, at the end of that, you can then take that transcript that you've edited, and put that into the blog post. And so, what I've done there in the past is I've taken that transcription, I put headings in it, I've added links, I've added images as I've gone through, and that can work quite well too. So, it kind of depends on what you wanted to do, but I definitely see the power of creating blog posts from my podcasts and my live shows, because historically, my blog has been the main way I've actually got my business. It's been the way I've got lots of traffic to my website, and so, because of all the SEO juice that you get from it, and so, that's something that I really want to put a lot of effort into in the future. Rob: Yes, I like that a lot. I think that's a really clever idea for people, just the idea that, yes, you can do the live video, but it doesn't have to end there, and actually, it could be that if you have some nice processes around what you do, it might be that you just decide, well, I'm going to do a live video once a week, but then it's got all these spin-off benefits because, you know, we can turn that into a written article that can go on the website and on and on. So, that's really good. Yeah. All right. So, that was step one, and so just getting over the fear, you know, as you say, it's not all about you, it's about the audience, just trying to remember that, and doing some preparation. Those are the main things, right, getting over the fear? Ian: Yeah, absolutely. It's a mindset thing. But also, it's warming up your voice as well. So, actually [inaudible 00:16:52] back in the day, I trained as a professional singer, so this is... I've got a probably, [inaudible 00:16:57] about this, but it's making sure that your body is... your posture is nice and relaxed, the upper body, in particular, and warming up your voice. So, one thing is that I see some people do live videos and their voice can end up becoming a little bit of a monotone. So, making sure that you're going up and down, using different pitches in your voice is important. And also, something, what I call "heightened authenticity." So, just very briefly on that, because authenticity is really important. People want to see the real you. And people can actually tell very easily if you are putting an act on. So, don't try and be anything other than yourself, but you need to put a little bit more energy into your live videos than you probably would do normally, because, as I said, the camera is that energy-sucking device. So, what I teach my clients is this whole idea of heightened authenticity. So, it's coming up with a phrase that maybe, it could be your tagline for your business, and then practicing it at different energy levels. So, my tagline is, "Level up your impact and authority using confident live video." So, if I was just talking to you face to face, I would probably say, "Level up your impact and authority using live video." And if I was doing it speaking with a couple of people, maybe three or four people, a group, I'd be, "Level up your impact and authority using live video." If it was a workshop for, in front of 30 people, I would be, "Level up your impact and authority using live video." If I'm in front of a camera, I will want to raise my energy levels a little bit more. So, it'll be more like, "Level up your impact and authority using live video." And then, the really fun one is, imagine you're in front of 10,000 people, you're giving a keynote at a mega-conference, and you have to put even more energy in, it would be something like, "Level up your impact and authority using live video." And the reason I ask people to do that is, and a lot of people feel really uncomfortable when we get to level five, because it just feels, it feels, like, over the top. But that's kind of the point. You need to make it more over the top than you feel... you have to make it more energy than you feel comfortable, because the fact is, when you get in front of the camera, you're probably going to... your energy levels are gonna go down. So, you need to give more than you feel you need to give, whilst being yourself. You don't want to be this, like, ridiculous over-the-top person, which is unlikely to happen. So, you need to get those two things in check. Rob: Yeah, I love that. That's a great point. Many years ago, I read a book by a guy called Max Atkinson, called "Lend Me Your Ears" which is about public speaking. And he makes a similar point. He just says that, when you're up there, it will tend to come across as flat. And so, what you need to do is... it will feel over the top to you when you're doing it, but it won't to the audience, you know, it will just feel, you know, and if you don't, you know, turn it up to 11, sometimes people are just gonna be like, yeah, you know, this is kind of... this is flat, it's boring, it's dull, and as you say, a bit monotonous, so I like that. And I bet you find when you're getting... do you get people to, sort of, scream and that? You know, I mean, I bet you find when they've done that, when they've kind of experienced what it's like to do the, you know, the level five, as you put it, probably they feel a lot more comfortable doing the level three, right, I imagine? Ian: Yeah, absolutely. Yeah. And there's loads of other exercises that I get people to do. So, there are things like lip trill exercises, just to get their voices using the different pitches. So, I'll do one, it's gonna sound really silly, but it's going from the low part of your voice up to the top. So, [vocalization], like that. So, you're really putting a bit of energy into your voice. And then, things like tongue twister exercises, like, make some up, so, [vocalization], really putting lots of emphasis on each of those consonants. And then, you can even sing a song. So, I sing a song at a couple of conferences I've been speaking at and this is just to have a bit of fun. You don't have to be musical. You might have the worst singing voice in the world. But the song that I tend to teach people is, "Daddy's Got a Head Like a Ping Pong Ball" to the tune of the William Tell Overture. And the great thing about this is it helps you with your diction, with your energy, and with your pitch. And it also will, hopefully, put a smile on your face. So, it goes something like this, "Daddy's got a head like a ping pong ball, daddy's got a head like a ping pong ball, Daddy's got a head like a ping pong ball, like a ping pong ball." There you go. You probably didn't expect somebody to sing on your podcast, but there you go. Rob: I've never heard that song before. But I like it. No, that's great. And I can see, you know, if you're doing these kinds of exercises, yeah, you know, it's just gonna make you feel good and help you get past that fear, for sure. Ian: Exactly. Because you want to... when you press that go live button, it's really good to start with a smile and even start with a bit of laughter as well, and quite frankly, at the moment, we probably need a bit of that as well. So, it's good to have a bit of fun with your live videos, I think. Rob: Yeah, that's right. I mean, it's, yeah. Although it can be nerve-racking, it shouldn't... if it feels like it's a death sentence, I mean, it's just, you know, you need to, you know, it doesn't need to be like that, does it? Ian: And one final thing on that, just that I forgot to mention earlier, is that actually, I had a psychologist on my show to talk about this. And there's actually a lot of correlation between the emotion of fear and the emotion of excitement. And so, actually, if you... you might feel that fear before you go live, but actually, if you try and... it's a case of convincing your brain, saying to your brain, "Do you know what? You're not afraid, you're just excited." And so, it's doing these kind of vocal exercises that I talked about, having a plan, and then say, "Do you know what? I'm really excited because I'm gonna be delivering some real value to my audience." Don't let any of those negative voices that are probably saying, you know, I don't know, that you're rubbish, it's gonna sound awful, and all those kinds of things. Don't worry about those. Just put that to one side and just be excited. And, you know, if things go wrong, that's part of the fun. So, I went live last week, and we had a power cut 20 minutes in. So, about five minutes after that, I managed to get my mobile internet on and I had a torch, and we carried on for about three minutes after that. But, you know, people loved it actually. They love when things go wrong. And so, don't let that faze you. You'll know for next time what to do, although, if it's a power cut, there's probably not much you can do about, apart from getting a generator or get the candles out. Rob: Yeah, there we go. No, very good. So, that was the first step then, really, just getting over that fear. And just, I think, recognizing it's something that most of us have, right, I mean, unless we're a complete egomaniac. You know, we're probably all a bit afraid, but that's not a reason not to do it. Ian: Oh yeah, absolutely. I mean, I'm a lot more confident than I used to be. But I'm still quite happy to have a little bit of that fear. It just shows that I care. But I need to kind of get my mindset in check before I press that go live button. I need to know why I'm doing it, I need to make sure that I'm warming up, and that I turn that fear into excitement. Rob: Excellent. Okay. So, that's step one, was the fear and getting over it. Step two, we need to think about the gear, right. This is how you'd frame it? Ian: Yeah. The tech and the gear. So, and this is, some people... depends on your personality. Some people get really excited about this, probably they... you know, and I can understand this because, yeah, I'm a geek, I'm gonna admit it. I love playing with gear and technology. But sometimes, I just want to, just to mention this, that sometimes this, we can get so obsessed or thinking about this so much, that we end up not actually going live. Or sometimes, we can use this as an excuse not to go live. So, a quick story that happened to me about over a year ago, probably about two years ago now, is that I didn't go live for a whole month because I was concerned that my camera wasn't good enough and my background was boring. And so, I was looking for... what I was thinking, "I need to get... I need to upgrade my camera. I need to get somebody in to help me with my backgrounds." And I didn't go live for a whole month. And then it struck me. The real reason was actually I was just too nervous, or I was just... I didn't like the way I looked. And I was comparing myself to others. It was a mindset issue. So, just be aware of that. So, when it comes to tech and gear, it doesn't have to be complicated at all. And I'm a big believer in bootstrapping your live video studio. So, start small. Unless you're totally committed to live video, you know you're going to be super confident with this, and you've got a big budget, by all means, you know, spend £10,000, $10,000 on your live video studio from the start, but that's not most people. Start small and build it up over time. That's what I did. And so, probably a good place to start is to just use your smartphone, whether it's an iPhone or an Android phone. That's a good way just to build up your confidence, because it's so quick and easy. You can go live to Facebook through the Facebook app. And you can also do that to Instagram Live as well. You can't do it to YouTube unless you have over 10,000 followers. And you can't do that on LinkedIn easily. You can't do that through the LinkedIn app. But with Facebook, you can, and it's a great place to start. So, the two things you basically need to go live are first of all a device, whether that's a computer, a tablet, or a phone, a smartphone. And the other thing that you need is decent internet. And the important thing here is your upload speed. So, before you go live, it's always a good idea just to check your internet speed. There's a tool that I use. I'd recommend downloading this for your Mac or your PC or your Android or your iPhone, and it's speedtest.net, and it's... just check your internet speed. You should be looking for at least 3 or 4 Mbs upload. If you've got lower than that, you might be okay, but you might not, and there's nothing worse than going live and then it says your internet connection is unstable, and then people can't see or hear you. So, just check your internet speed. I would say 4 or 5 Mbs upload speed is a good minimum to go for. And then, yes, just start on going live from your smartphone. The next thing that you could look at is upgrading the microphone. And so, if people can hear you really well, that is gonna allow... people are going to stay and listen to you. If your audio is poor, they're gonna switch off. So, the microphone I recommend is a lapel mic. You can either go for the Rode Smartlav+, which is a really good microphone. Or there's a much cheaper version of that, a cheaper alternative, which is from BOYA, that's B-O-Y-A, and it's the BY-M1 lapel microphone. Don't you love these names? They just slip off the tongue. BY-M1. Rob: I do. Tell us those again, Ian, those two, just in case people are scrambling to write them down, please. Ian: Yeah. So, the company of the first one is Rode, R-O-D-E, and the microphone is called the smartLav+ and it's a lapel microphone. And the other one, the cheaper alternative, is the BOYA, B-O-Y-A, and it's the BY-M1. And both of them are lapel mics. Obviously, if you've got an iPhone, you will need, and you've got one of the more modern ones without the headphone jack, you'll need to get an adapter for that. But that's a really good place to start. Rob: So, just to clarify things. So, for example, just using your smartphone and, kind of, plugging one of those into it would be the next step up from just using the smartphone and the built-in mic, is that what you're saying? Ian: Yes, yeah. It really enhances the quality of the audio. And I know actually quite a few YouTubers who use that BOYA microphone, and they've been doing that for ages and get a really good quality. So, that's just a little hack just to improve the quality. So, I suppose at this point, it's a good idea then to talk about, well, what are the pros and cons? Or what's the differences between going live from your phone as opposed to your computer? Because there are big advantages and disadvantages with both. And I think going live from your computer, that's leveling things up and give you a lot more features. So, advantages with going live from your smartphone. Well, first of all, it can give that more raw and authentic feel. It's great if you're out and about and you want to be mobile. Obviously, you can't lug your computer around with you. So, that's really good. And it's just a nice, kind of, very easy way of going live. But the downsides are that if you want to bring anyone in remotely, if you want to do an interview show, you can't do that on any of the apps except for Instagram. And if you wanna share your screen, unless you hold the phone's camera in front of your screen and somehow do it that way, you can't do that. You can't schedule your live videos as well. So, if you're wanting to do what I do, which is I will schedule my shows on Facebook and YouTube, and then be able to then send the link to my email list and on social media, you can't do that if you're going live from your phone. So, that's the disadvantage. So, if you go live on your computer, you can schedule, you can bring in people remotely, you can use more professional webcams and microphones, you can share your screen, you can save the video in a higher quality format for later for repurposing, and you can also highlight comments on the screen as well. LinkedIn live, if you're lucky enough to have been granted access to LinkedIn live, that only works on the computer, although there is an app called Switcher Studio that does allow you to do it from phones. But most of the time, it's just on the computer. So, and highlighting comments and all that kind of stuff is only available if you go live from your computer. So, if you want to start on going live on your smartphone, but then progressing to doing it from your computer is the next step. And I definitely recommend doing that. And it doesn't have to be complicated or difficult. There are some great tools out there that make that really easy for you. Rob: Yeah, very good. And I get the feeling people do this less now than they used to. I mean, a few years ago, it was the norm if you were gonna do some video to, kinda, get to a green screen background and do all this kind of stuff. But my sense is people, they don't really do that so much anymore. It seems a bit out of fashion. I don't know, is that just me? Ian: Well, it's... people are... you know, everyone has a different take. And there are loads of different types of live videos out there. So, I've seen people that use green screens and people that don't. I actually do use a green screen for some of mine. And the only reason I use it, well, I use my green screen for two reasons. The honest reason is that it solves my messy office... Rob: It's terrible back there. Ian: So, it hides that. And also, it can make it fun and interesting. And second of all, it's great if you're doing, "how to" videos, because you can actually just... it's a bit difficult to explain on the podcast, but you can just have your head superimposed on the video that you're showing. So, it can look quite good. But honestly, green screen is difficult to get right, because you've gotta have good lighting, you've gotta have a good camera. And so, I wouldn't recommend that for beginners. That's something that I've only recently done in the last six months. I would again, focus on audio first, get a nice microphone. So, the one I would recommend to start off would be the Samson Q2U microphone is a good one. But seriously, there are so many. There's also the Blue Yeti microphone is a very good one too. But yeah, get a nice microphone that's going to give you good quality. And then, cameras. If you can, don't just use the inbuilt one on your laptop. Try and get an external one. At the moment, there's a total worldwide shortage of these, but any of the Logitech webcams are good. And if you want to level things up even more, and you've got a bit more budget, then you could get a DSLR or a mirrorless camera. So, this is what I've got. I've got a Canon M50. And then, if you have a Mac, you can plug that directly in. If you're on a PC, there's extra software you need to get called... what's it called again? I'm gonna forget the name of it. It'll come back to me in a minute. SparkoCam is the one for PCs. And you can plug that directly in there. And that will give you a much better quality. But again, bootstrap it, you know, you don't need to get all the expensive stuff right from the start. Rob: You don't need it all on day one, no. And what about lighting, Ian? Because if I were to try, in my current office to do something at my current desk, the lighting is... the natural lighting, I should say, is all wrong for me. It's just in completely the wrong place. So, I look, kind of, shadowed out most of the time. So, I kind of feel like I could do with some kind of light on me, but what are your thoughts on that? Is that something we could... what I'm after is, kind of, you know, low level, like, I don't want it to be like Wembley Stadium, you know, but, you know, is there some kind of small light or something that you can recommend that we could use just to get a bit of something going? Ian: Yeah. Lighting is really difficult, and I'm gonna admit, it's not something that I've... I'm still trying to work out the best way that I light my setup. But so, it's a case of playing around with the different solutions that you could have for your office. So, if you have... if you can get in front of a window, and you have good, consistent light, actually, that can work really well for you. Obviously, not in your case, because, depending on your office. So, the other thing is to... you can buy softboxes very cheaply, on the likes of Amazon and other places. The problem with those is they're quite big. And although they're cheap, they're big. And they can also, they're very hot. And so, the ones I would recommend looking for are LED lights. So, I've got ones, they're by a company called Neewer, that's N-E-E-W-E-R, and they do have a variety of different ones. I've got, I think, what do they call this, the... forget the name of them, I think they're the 480 set. So, I think there are 480 LED lights on each one. So, you could probably get by with just one of those or two of those in front of you. And they're really good. If you've got more of a budget, the ones that I absolutely adore, and I haven't got them myself, but I've seen... I've tried not to be too jealous of my friends who've gotten these, and there's a company called Elgato. So, definitely check out Elgato because pretty much all of the products that they produce are amazing. They're not sponsoring me, by the way, I just love what they do. And their light, they've got something called the Key Light. They've got two different key lights. They've got a desk one, so that just sits on your desk. And the great thing with this is that you can adjust the color temperature from your computer, so you can adjust it remotely and get the perfect light for you. So, you can either get one or two of these, and they are lovely. And if you buy, they've got these little programmable keyboards called Stream Decks. Bit difficult to explain, but every key has its own little display that you can customize. And you can use those to program the key lights as well, you could get really geeky. Which, I'd better stop before I go on too much. But yeah, lighting, the Elgato key lights are great as well. Rob: That's nice. No, a lot of ideas there for us to explore if we're so minded. All right. So, that's good. So, we've talked about getting over the fear. And we've talked about the gear and how you can get going with a basic setup and some of the more advanced stuff if you're into that. So, we've got over the fear, we've got the right gear. Now, what do we... Ian: Well, there is one other thing [inaudible 00:37:31] that I forgot to mention. [inaudible 00:37:33] is actually really important. If you're going live from your computer, you need a tool, you need a live video tool. So, you could use Zoom. If you're used to using Zoom, you can actually go live with Zoom. It's not the best, the most, the easiest solution or the most fancy one, but Zoom is good. If you're on a Mac, I highly recommend checking out Ecamm Live. It's a really easy-to-use streaming software, allows you to go live to Facebook and YouTube and all the different platforms. Sorry, Ecamm. Rob: Is that E-C-A-M-M? Is that the one? Am I thinking the right one? Yeah. Ian: Yes. That's right. Ecamm Live. Yeah. That's a really good one. And one that's available for Macs and PCs, because it works in the browser, is called StreamYard, StreamYard. And that has a free version and a paid version, so that works really well. You can bring in guests remotely, and that's a really good one. There are so many. I won't go through all of them. But certainly Ecamm Live, StreamYard are probably two of my recommendations for you. Rob: No, well, you're absolutely right, and we'd have been a bit stuck if we'd forgotten those. So, that's good. So, with those, you know, with that software, and, you know, the camera, the mic, and all the good things that we talked about, so we're ready to go. And then the question, of course, is what do we say on our live videos? You know, what kind of content do we create? Ian: Yeah. So, it really depends on this kind of live video that you're going to be producing. So, the format that I really like and see a lot of value in, and I've been doing regularly every single week, sometimes twice a week for the last year, is the show format. And this can either be a solo show, it can be a guest show, so you can bring in somebody remotely, that, who you're going to interview, or you could even do a co-hosted show, so there's two of you that you either just talk with each other, or you bring in a guest. So, it kind of depends on what you're wanting to do. For me, for my show, I either do them solo, shows, or I bring in a guest. And so, my show is all about how to be more confident with live videos. So, that is the theme. So, I would say, what is the theme going to be for your show? And then you... it's like how you create any other kind of content. So, every time you go on, you're going to have your theme, but then you're gonna have a particular piece of content that you're gonna be talking about. So, what is that going to be, and then breaking it up into those two or three or four sections, and talk about that. And then within those sections, you can then bring in comments, answer questions that people have, so that you're not getting too distracted by those comments. So, you need to, first of all, know what you're gonna be talking about. What's the theme? What is good, are you actually gonna be talking about per episode? And obviously, then you gotta think about, is it gonna be just me? Is it a solo show? Or am I going to bring in a guest, or is it a co-hosted show? And, I think for beginners, for people who are new to this, I actually think interview shows, or a co-hosted show, yes, it does have its own set of problems, but it's actually a good place to start, because it feels more like a conversation, like what we're doing today is a conversation. It's like, you know, we're not in the same room, but we're having a conversation with each other. That's a little bit easier than just doing it on your own, because then you really, really need to know your stuff and you need to make sure that you're not stuttering over your words and getting distracted. So, I would maybe think about doing an interview show first, and using a tool like StreamYard or Ecamm Live makes that very, very easy for you. Rob: Yeah. And the other thing with the interview type format is, again, it's a kind of forcing function, isn't it? Because, you know, if you've booked a guest and, or you have a co-host, then that's a commitment in the diary that you can't easily get out of. Whereas if it's just, it it's the Robert Tyson show, you know, gosh, actually, I feel a bit tired today, maybe I won't do that. So, that's another benefit, I suppose. Ian: Absolutely. Oh my goodness. And I'm laughing because I've been there. I think we all have, you know. And so, actually, if you have a guest, you've got to do it. So, and I think from the beginning, the first probably dozen videos that you do, I hate to say this, the first dozen live videos that you're gonna do, they're not gonna be that great. They're not gonna your best... Rob: [crosstalk 00:42:10]. Ian: Yeah. Okay. Well, you're actually saying it how it really is, you know. It's true. And so... and your confidence levels are gonna be low. And so, I like to draw this graph which basically goes up. It has a few ups and downs along the way. Sometimes your confidence will go up. Sometimes you'll have a tech disaster and that rattles your confidence, but you've gotta keep going and get better. So, it's a good place to start with, with having an interview. Rob: Yeah, I like it. And talk to us, you have a model, or a checklist, a process, The 5 P's. Talk to us a little bit about that. Ian: Yeah. So, The 5 P's, I mean, this just takes you through all the elements that you need to think about. So the first element, we kind of talked about it already, is the planning. So, this also includes, you need to have a tech check... if I can say the word, a tech checklist, of all the things that you need to do. So, check your audio, check your internet. Make sure all the tools are working really well. Know what you're gonna talk about, so have a document that has got all the stuff that you need. So, that's the first thing that you need to do. Second thing is pre-promotion. Let everyone know out there that you're going to go live next Tuesday at 2:00. If you're gonna schedule that live video, that makes it a lot easier, so you can send the link out to your list. You can send it out on social media. You can send that information to your guests for them to be able to do that promotion. You can create videos and you can create all that kind of information to promote your live show next Tuesday, because if you don't tell people about it, then, you know, no one's gonna turn up, or it's gonna be... you're gonna be very disappointed in your numbers. So, pre-promotion, really important. Then it comes to the day that you're going to go live. And this is all to do with production. We've talked a lot about that before. It's how you structure the show, it's warming your voice up before you go live. It's pressing that go live button, knowing what you're going to say. It's being able to use the software confidently and making sure that you've obviously tested that before. Then, once you press the end broadcast button, it's at that point that most people go and have a lie-down, and think that's the end of it. But of course, it's not. We want to turn that live video into a piece of evergreen content that's going to last for a long time. And so, it's at that point that you need to think about the post promotion. And here, it's down to getting people to listen and watch the replay of it, because you might only have 10 people watching your live, but you might have 30, 40, 50, even 100 people who are watching that live video later. And so, you want to get people watching that. You might want to, again, do, send people that from your email, through social media, get your guests to share it with their audience too. So, that's the post promotion. And then the bit that I get really excited about is, which we've already talked about, is the repurposing of your live shows, turning that maybe into a podcast, into short little snippets to share on social media, into a blog post, into an infographic. And there's so many things you can do there, from that one piece of content. You can turn that into a plethora of different content that's going to, hopefully, explode across the interwebs and allow you to focus on running your business without having to worry about creating so much content, because it's a lot easier doing it from that one live show. Rob: Yeah, I love that. And I suppose, would you agree, it's usually a smart choice if you decide that what you're gonna do with your content is have a few things in there that are going to be really evergreen, so that you can get the most mileage out of them, because I suppose this is one of the issues. If you're doing something that's very topical, you know, things change. Ian: Yeah, absolutely. I mean, I did a podcast many, many years ago. It was the "Social Media News" podcast, not the most exciting one. I spent ages editing it, and because I was talking about the latest that was happening in the social media world, it was out of date after a week. So, it's not to say that doing those kinds of episodes is a bad thing, because occasionally, it is a good idea to, if there's a hot topic to talk about at the moment, then, by all means, talk about that. But I am more into creating evergreen content that's gonna last for a long time, because it just means you're creating less work for yourself and it's going to last a lot longer for you. Rob: Yeah, I think I'm in your camp. As you say, I mean, sometimes you can catch a wave with the really topical stuff and that helps you, but I think on balance, yeah, I'd rather be in the evergreen, evergreen gotta camp, you know, to the degree that I can be. Ian: Definitely. Yeah. Rob: Yeah. Well, look, Ian, this has been so good. So, there's... you shared a wealth of stuff with us. If listeners just took one nugget or piece of advice away, what would that be? Ian: So difficult to say one thing, but it's really to press that button, to just go live. Obviously, plan and prepare and do all that kind of stuff, but don't procrastinate. You know, because I've been there. It took me, like, probably one or two years to actually get round to producing my own live show. Don't be like me. Just do it. And now is a really good time to do it, because so many more people are doing it. And so, yeah. That's what I'd say to people. Rob: Just get it done. So, maybe, pick a date, pick a time, tell your network that it's happening, and just get out there and do it, perhaps. Ian: Absolutely. Rob: Yeah. Awesome. Ian, as I said, it's been great. Where's the best place for people to get more from you? Ian: So, the best place is my website. I've got loads of guides on how to improve your confidence. I've got tech guides and things like that. And I've also got my podcast, it's, "The Confident Live Marketing Podcast" which can be found, my website is iag.me, and my podcast is at iag.me/podcast. Rob: Ian, I just wanna say thank you. This has been great. Loads of fantastic information for people. I do appreciate it. Thank you so much. Ian: Thanks Rob, it's been great to be on.

Today, Rob's guest is Ian Anderson Gray, the king of live video. Discover how you can create loads more impact, authority and profit with the power of confident Live Video on the big, high traffic platforms where your prospects hang out: Facebook, LinkedIn and YouTube… TRANSCRIPT: Rob Tyson: Welcome back listener. Rob Tyson here. Now, in the last episode, I talked to B2B lead generation expert Sarah Hughes about four free ways to generate B2B leads in lockdown and beyond. So, be sure to catch up on that if you missed it. But I'm here today with Ian Anderson Gray. Now, Ian, I call the king of live video, and he helps entrepreneurs create loads more impact, authority and profits through the power of confident live video. You may have seen Ian around actually. He is an in-demand speaker and he speaks at events like Social Media Marketing World in the U.S., Content Marketing World, New Media Europe. So, he is a great person to have on to talk about this topic. But before we welcome Ian and get into all that, if you're listening to this show, chances are good you have professional expertise, and it could be you'd like to monetize that through an online learning program. Well, before you do anything else, take a few moments, because I've got a free web class for you that can save you a lot of pain probably, because I would like you to forget locking yourself away, creating content for months on end, only to find no one buys it. I'd like you to forget for the moment funnels, launches, and also selling your expertise for peanuts on a course supermarket. Instead of all that, you will get my rapid method for successfully selling high margin online learning programs in 2020. So, that is all free. And all you need to do to get that is pop along to robtyson.net/class for the details. So, that is, once again, robtyson.net/class. So, with all that said, Ian, welcome. Good to have you with us. Ian: Well, thanks, Rob. It's great to be on your show. Thank you for inviting me on. Rob: No, you're very welcome. And talk to us, so, why are you so enthusiastic about live video? Ian: Well, for many reasons. Probably my favorite bit about it is the fact that we can interact with our audiences, or more importantly, they can interact with us. It's a really intimate platform, and I think we definitely need that. We can so get obsessed by communicating one-way. And this is a way that we can actually have communications both ways, be a little bit more intimate, and be raw and authentic. I know the word authenticity is probably overused, but I think with live video, it's one of the most powerful things. And also, the other thing I love about it is the fact that it is a way to get rid of that perfectionism syndrome that so many of us can get obsessed with, and produce content really quickly and easily, and then be able to repurpose that into lots of different pieces of content. So, that's something that I've found over the last year in doing a regular live video show. I've been able to create so much more content that's really valuable to my audience, and also be able to be a bit more real and engage with them. Rob: Yeah, excellent. No, and you're quite right about the procrastination thing, because I guess if we tell the world we're gonna be doing a live video on Facebook or LinkedIn or whatever at a certain time on a certain day, well, we just gotta do it, right. And it doesn't matter how we feel about it, we've gotta do it, or else we're gonna be embarrassed. And that's really powerful when you realize that you can actually harness that and make it work in your favor. That's a really, really valuable thing, I think, a forcing function like that. Ian: Definitely. Rob: So, Ian, you're gonna kinda take us through three steps to start and be successful with this. So, over to you, sir. Let's talk about those steps. Ian: Well, I've spoken with lots of people around the world, my audience, and clients. And it really...the problems with live video are the....there are three barriers, I think, that hold people back from actually embracing live video. The first really is that confidence and the camera fear. So, people really struggle with pressing that go live button, because they, quite frankly, they're worried about looking like an idiot and stumbling over their words. Maybe they don't like the way they sound or the way they look. And so, that can be a big problem. So, I suppose this is down to mindset. And the problem is that we struggle with so many different things. It could be, as I say, we don't like the way we look or the way we sound. It could be imposter syndrome. It could be perfectionism syndrome. It could be that we compare ourselves with other people. And I think we need to get beyond that. We need to start thinking about, sorry, we need to stop thinking about ourselves and start thinking about our audience. We can get a little bit self-obsessed. And actually, we forget that our audience are just patiently waiting for us to produce that content, whereas we're getting worried about getting in front of the camera. So, there are a number of things that we can do to help that process. The first thing, that's so important, which is important in anything that we do, is to ask the question, why? Why are we doing this? Why are we actually going to be doing live video? And what is the message that we're wanting to put across? You need to have a really, really good reason to do that. Otherwise, it's gonna be very difficult to persuade yourself to press that go live button. You need to be able to plan what you're going to do. So, that's the first thing. And then the second thing is to just do it. Just to practice first, and then just to press that go live button once you've obviously planned it. So, there's a... probably a good place to start here is with the likes of Instagram stories. Now, you might not be massively into Instagram, but Instagram stories are great, because they're only 15 seconds long. They're a great way for you to become more consistent with live... with getting in front of the camera. And it also means that you're going to be able to do that on a regular basis too. So, you have to commit to that. So, commit to maybe doing it every day for seven days. And the great thing about that is that, what's the worst that's gonna happen? Because Instagram stories only last for 24 hours before they disappear into the ether. So, you know, if you make a fool of yourself, it's not gonna be the end of the world. So, that's one good place to start. And then another place to start is just to try it on Facebook. So, whether you're thinking about going live on Facebook or another platform, the great thing about Facebook on the mobile app is that you can change the privacy settings to "only me." So, why not just test going live on your personal profile, nobody else is gonna see it, and just play around with that? So, those are two practical ways. And then the other thing is just to warm up your voice, warm up your body, and to practice your breathing before you go live, because all those kinds of things can really help. Because, the problem is, the camera is a little bit of an energy-sucking device. When we look at the camera, we tend to go all strange and we tend to, kind of, our energy levels go down and down and down, because the camera is sucking the energy out of us. As human beings, we're so used to interacting with other human beings, looking into another person's eyes. And a camera is an inanimate object. It's this very strange thing that I look at when I'm doing my live videos. But actually, there's nobody there. And so, actually, you need to instead of thinking about it as the camera, actually think about that as another human being. I know, some of my clients have actually printed out a picture of a good friend of theirs or one of their really good clients and stuck it just behind their cameras so that they can actually imagine they're talking to that person, and that can really help. Rob: Yeah. And I can certainly feel that. I mean, I've never really thought about it in that way before, but yeah, I've definitely, sort of, felt that energy drain when you're looking at the thing. I mean, the other thing that bothers me sometimes, and I guess it depends on the platform, is if sometimes you're seeing yourself on there, that I can find a bit freaky. But so, getting over the fear is this first step, and to what extent, I mean, we may come onto this later, Ian, but to what extent should we be preparing? Because although they're obviously live videos, you know, I find with my stuff, the more prepared I am, the less nervous I feel. And so, what do you think is the kind of sweet spot between being spontaneous and being... but also being prepared? And, you know, maybe being prepared is just, "Well, I've got some clue what the beginning, the middle, and the end is of this thing." What do you think? Ian: Yeah. Well, that's a great question because it actually depends on the type of live video that you're going to do. So, I went live just the other day on my walk, I was walking in our local park, and I was... the idea of that live video was it was gonna be a little bit more rough around the edges, it was just an opportunity for me to interact with my audience to have a bit of a chat. And so, there really was only one thing that that was gonna be, which was... I had a few ideas of what I was gonna talk about, but it was really more of a conversation between me and my audience. So, I didn't really need to do much planning. But the kind of live videos that I tend to do more often, and the ones that I advocate more, are where you're actually sharing some of your expertise. And so, those you definitely do need to plan, particularly when you start off. You can... as you get more confident with these and you become more comfortable, you can get away without planning it quite so rigidly, although don't get complacent about it. Don't get complacent. So, what I would do with the whole structure, and this is more, maybe more kind of veering into my third... the third section, but I'll just talk about this briefly because it does tie into your confidence. So, I always like to write down the first couple of sentences that I'm going to say, because it's funny what the brain does, but you press that go live button, and quite often, your brain will go complete to mush, because you're suddenly realizing, "Oh, I'm live." And so, actually writing down the first thing that you're gonna say is really, really helpful. You have to treat yourself like a complete imbecile, because your brain just can go to mush for the first few seconds. And so, make sure you plan the first things that you're going to say. Also, when you're going to be talking to your live audience, and when you're gonna be talking to your replay audience as well, and then you need to structure, well, what are the three points, if it's gonna be three, what are the three points that I want to say in this video? What is the call to action? And then, when am I next going to go live? You want to obviously tell people when you're next going to go live. And then, what's the final thing that you're going to say? So, I think you need to structure it. I definitely don't advocate writing it word for word, because then it can become really stale, really boring and robotic. And we don't want that. So, just to have a structure to it, I do that for all my live videos, because if I didn't do that, I would probably end up rambling on and forget what I was going to say. So, definitely have that. I would recommend having a Google Doc, or just write it on a piece of paper and have that very close to you. Rob: So, you, and this is gonna be my follow up question. So, you would actually have that piece of paper there, or you might have, I don't know, post-it notes stuck up or whatever it may be, just some kind of reminder to keep you on track? You'd suggest that's a good thing? Ian: Oh, definitely. I mean, I've done hundreds of shows now, and I still wouldn't do that. I still would not do without having some kind of show notes next to me, because yeah, I have done it without, and it's just ending up being really unfocused and tedious to watch. It kind of depends on you and your character and your personality. But I still even think... I think for most people, they will need that document, a structure, and also, you need to remember those key bits. For example, what is your call to action at the end? It's so easy to forget that. I've forgotten quite a few times to do that call to action, because you're so eager to press the end broadcast button and get it all done with. So, make sure you do that. Rob: Yeah, yeah, I suppose it's a bit like, you know, you go and see the Rolling Stones, but it's a live show, but it doesn't mean they don't have a setlist, right. I mean, you know, they know roughly what's gonna happen. I mean, in fact, you know, I guess with something like that, I mean, that's pretty well-choreographed, isn't it? But... Ian: Well, definitely. And then the other thing is that if you're going to be looking at repurposing your live shows, it's even more important to plan that as well, because what you don't want is... So, to give you an example of what I'm talking about here is, I tape my live shows, and the middle section of my live shows, I then turn into a podcast, and they also get turned into a blog post. And so, if my live shows are all completely unstructured, it's going to be very difficult to then take that bit and turn it into a podcast. It's going to be tedious for my listeners, because I'll be, you know, talking about the comments and talking with people that way, and then getting off on the side track, and it's going to lose that structure. So, I think it's important to have that structure so it makes repurposing for later much easier. Rob: Yeah, that's a great point, actually. And so, talk to us a little bit about repurposing, because I think that's really valuable for people. So, you say, you just said then that with your live shows, you'll repurpose into a podcast, so I get that, so you're just, you know, I guess you're pulling a piece of audio content out of the live. But also the blog post, talk to us about that. I mean, do you use a... is that a transcription service that you use to... you know, you send that off and get that transcribed, or do you use it in a different way? Ian: Yeah. So, I've been experimenting with different ways of doing this. And I'm actually in the process of changing that. So, what I'm hoping to do is actually to hire somebody to make that into a blog post for me. So, they'll listen to the podcast, and then structure that in a way, and then I'll go in and I'll edit it. I've done that on a few ones in the past. And I think that's, in my experience, has been the best way. I have used transcription services too. So, I've used the likes of rev.com. There's also a really cool tool called Descript.com, which allows you to, basically, you could just put the video into the Descript, so you can download it from Facebook, put it into Descript, or you can just put the MP3, the audio into it. It will transcribe it for you. And then you could actually go in and just take out words from the transcription, and then it will remove that from the audio. So, instead of actually editing the waveform like you would normally do in an editor, you actually just edit the words. So, that's pretty cool. And that could be one way that you could make it into the podcast. But also, at the end of that, you can then take that transcript that you've edited, and put that into the blog post. And so, what I've done there in the past is I've taken that transcription, I put headings in it, I've added links, I've added images as I've gone through, and that can work quite well too. So, it kind of depends on what you wanted to do, but I definitely see the power of creating blog posts from my podcasts and my live shows, because historically, my blog has been the main way I've actually got my business. It's been the way I've got lots of traffic to my website, and so, because of all the SEO juice that you get from it, and so, that's something that I really want to put a lot of effort into in the future. Rob: Yes, I like that a lot. I think that's a really clever idea for people, just the idea that, yes, you can do the live video, but it doesn't have to end there, and actually, it could be that if you have some nice processes around what you do, it might be that you just decide, well, I'm going to do a live video once a week, but then it's got all these spin-off benefits because, you know, we can turn that into a written article that can go on the website and on and on. So, that's really good. Yeah. All right. So, that was step one, and so just getting over the fear, you know, as you say, it's not all about you, it's about the audience, just trying to remember that, and doing some preparation. Those are the main things, right, getting over the fear? Ian: Yeah, absolutely. It's a mindset thing. But also, it's warming up your voice as well. So, actually [inaudible 00:16:52] back in the day, I trained as a professional singer, so this is... I've got a probably, [inaudible 00:16:57] about this, but it's making sure that your body is... your posture is nice and relaxed, the upper body, in particular, and warming up your voice. So, one thing is that I see some people do live videos and their voice can end up becoming a little bit of a monotone. So, making sure that you're going up and down, using different pitches in your voice is important. And also, something, what I call "heightened authenticity." So, just very briefly on that, because authenticity is really important. People want to see the real you. And people can actually tell very easily if you are putting an act on. So, don't try and be anything other than yourself, but you need to put a little bit more energy into your live videos than you probably would do normally, because, as I said, the camera is that energy-sucking device. So, what I teach my clients is this whole idea of heightened authenticity. So, it's coming up with a phrase that maybe, it could be your tagline for your business, and then practicing it at different energy levels. So, my tagline is, "Level up your impact and authority using confident live video." So, if I was just talking to you face to face, I would probably say, "Level up your impact and authority using live video." And if I was doing it speaking with a couple of people, maybe three or four people, a group, I'd be, "Level up your impact and authority using live video." If it was a workshop for, in front of 30 people, I would be, "Level up your impact and authority using live video." If I'm in front of a camera, I will want to raise my energy levels a little bit more. So, it'll be more like, "Level up your impact and authority using live video." And then, the really fun one is, imagine you're in front of 10,000 people, you're giving a keynote at a mega-conference, and you have to put even more energy in, it would be something like, "Level up your impact and authority using live video." And the reason I ask people to do that is, and a lot of people feel really uncomfortable when we get to level five, because it just feels, it feels, like, over the top. But that's kind of the point. You need to make it more over the top than you feel... you have to make it more energy than you feel comfortable, because the fact is, when you get in front of the camera, you're probably going to... your energy levels are gonna go down. So, you need to give more than you feel you need to give, whilst being yourself. You don't want to be this, like, ridiculous over-the-top person, which is unlikely to happen. So, you need to get those two things in check. Rob: Yeah, I love that. That's a great point. Many years ago, I read a book by a guy called Max Atkinson, called "Lend Me Your Ears" which is about public speaking. And he makes a similar point. He just says that, when you're up there, it will tend to come across as flat. And so, what you need to do is... it will feel over the top to you when you're doing it, but it won't to the audience, you know, it will just feel, you know, and if you don't, you know, turn it up to 11, sometimes people are just gonna be like, yeah, you know, this is kind of... this is flat, it's boring, it's dull, and as you say, a bit monotonous, so I like that. And I bet you find when you're getting... do you get people to, sort of, scream and that? You know, I mean, I bet you find when they've done that, when they've kind of experienced what it's like to do the, you know, the level five, as you put it, probably they feel a lot more comfortable doing the level three, right, I imagine? Ian: Yeah, absolutely. Yeah. And there's loads of other exercises that I get people to do. So, there are things like lip trill exercises, just to get their voices using the different pitches. So, I'll do one, it's gonna sound really silly, but it's going from the low part of your voice up to the top. So, [vocalization], like that. So, you're really putting a bit of energy into your voice. And then, things like tongue twister exercises, like, make some up, so, [vocalization], really putting lots of emphasis on each of those consonants. And then, you can even sing a song. So, I sing a song at a couple of conferences I've been speaking at and this is just to have a bit of fun. You don't have to be musical. You might have the worst singing voice in the world. But the song that I tend to teach people is, "Daddy's Got a Head Like a Ping Pong Ball" to the tune of the William Tell Overture. And the great thing about this is it helps you with your diction, with your energy, and with your pitch. And it also will, hopefully, put a smile on your face. So, it goes something like this, "Daddy's got a head like a ping pong ball, daddy's got a head like a ping pong ball, Daddy's got a head like a ping pong ball, like a ping pong ball." There you go. You probably didn't expect somebody to sing on your podcast, but there you go. Rob: I've never heard that song before. But I like it. No, that's great. And I can see, you know, if you're doing these kinds of exercises, yeah, you know, it's just gonna make you feel good and help you get past that fear, for sure. Ian: Exactly. Because you want to... when you press that go live button, it's really good to start with a smile and even start with a bit of laughter as well, and quite frankly, at the moment, we probably need a bit of that as well. So, it's good to have a bit of fun with your live videos, I think. Rob: Yeah, that's right. I mean, it's, yeah. Although it can be nerve-racking, it shouldn't... if it feels like it's a death sentence, I mean, it's just, you know, you need to, you know, it doesn't need to be like that, does it? Ian: And one final thing on that, just that I forgot to mention earlier, is that actually, I had a psychologist on my show to talk about this. And there's actually a lot of correlation between the emotion of fear and the emotion of excitement. And so, actually, if you... you might feel that fear before you go live, but actually, if you try and... it's a case of convincing your brain, saying to your brain, "Do you know what? You're not afraid, you're just excited." And so, it's doing these kind of vocal exercises that I talked about, having a plan, and then say, "Do you know what? I'm really excited because I'm gonna be delivering some real value to my audience." Don't let any of those negative voices that are probably saying, you know, I don't know, that you're rubbish, it's gonna sound awful, and all those kinds of things. Don't worry about those. Just put that to one side and just be excited. And, you know, if things go wrong, that's part of the fun. So, I went live last week, and we had a power cut 20 minutes in. So, about five minutes after that, I managed to get my mobile internet on and I had a torch, and we carried on for about three minutes after that. But, you know, people loved it actually. They love when things go wrong. And so, don't let that faze you. You'll know for next time what to do, although, if it's a power cut, there's probably not much you can do about, apart from getting a generator or get the candles out. Rob: Yeah, there we go. No, very good. So, that was the first step then, really, just getting over that fear. And just, I think, recognizing it's something that most of us have, right, I mean, unless we're a complete egomaniac. You know, we're probably all a bit afraid, but that's not a reason not to do it. Ian: Oh yeah, absolutely. I mean, I'm a lot more confident than I used to be. But I'm still quite happy to have a little bit of that fear. It just shows that I care. But I need to kind of get my mindset in check before I press that go live button. I need to know why I'm doing it, I need to make sure that I'm warming up, and that I turn that fear into excitement. Rob: Excellent. Okay. So, that's step one, was the fear and getting over it. Step two, we need to think about the gear, right. This is how you'd frame it? Ian: Yeah. The tech and the gear. So, and this is, some people... depends on your personality. Some people get really excited about this, probably they... you know, and I can understand this because, yeah, I'm a geek, I'm gonna admit it. I love playing with gear and technology. But sometimes, I just want to, just to mention this, that sometimes this, we can get so obsessed or thinking about this so much, that we end up not actually going live. Or sometimes, we can use this as an excuse not to go live. So, a quick story that happened to me about over a year ago, probably about two years ago now, is that I didn't go live for a whole month because I was concerned that my camera wasn't good enough and my background was boring. And so, I was looking for... what I was thinking, "I need to get... I need to upgrade my camera. I need to get somebody in to help me with my backgrounds." And I didn't go live for a whole month. And then it struck me. The real reason was actually I was just too nervous, or I was just... I didn't like the way I looked. And I was comparing myself to others. It was a mindset issue. So, just be aware of that. So, when it comes to tech and gear, it doesn't have to be complicated at all. And I'm a big believer in bootstrapping your live video studio. So, start small. Unless you're totally committed to live video, you know you're going to be super confident with this, and you've got a big budget, by all means, you know, spend £10,000, $10,000 on your live video studio from the start, but that's not most people. Start small and build it up over time. That's what I did. And so, probably a good place to start is to just use your smartphone, whether it's an iPhone or an Android phone. That's a good way just to build up your confidence, because it's so quick and easy. You can go live to Facebook through the Facebook app. And you can also do that to Instagram Live as well. You can't do it to YouTube unless you have over 10,000 followers. And you can't do that on LinkedIn easily. You can't do that through the LinkedIn app. But with Facebook, you can, and it's a great place to start. So, the two things you basically need to go live are first of all a device, whether that's a computer, a tablet, or a phone, a smartphone. And the other thing that you need is decent internet. And the important thing here is your upload speed. So, before you go live, it's always a good idea just to check your internet speed. There's a tool that I use. I'd recommend downloading this for your Mac or your PC or your Android or your iPhone, and it's speedtest.net, and it's... just check your internet speed. You should be looking for at least 3 or 4 Mbs upload. If you've got lower than that, you might be okay, but you might not, and there's nothing worse than going live and then it says your internet connection is unstable, and then people can't see or hear you. So, just check your internet speed. I would say 4 or 5 Mbs upload speed is a good minimum to go for. And then, yes, just start on going live from your smartphone. The next thing that you could look at is upgrading the microphone. And so, if people can hear you really well, that is gonna allow... people are going to stay and listen to you. If your audio is poor, they're gonna switch off. So, the microphone I recommend is a lapel mic. You can either go for the Rode Smartlav+, which is a really good microphone. Or there's a much cheaper version of that, a cheaper alternative, which is from BOYA, that's B-O-Y-A, and it's the BY-M1 lapel microphone. Don't you love these names? They just slip off the tongue. BY-M1. Rob: I do. Tell us those again, Ian, those two, just in case people are scrambling to write them down, please. Ian: Yeah. So, the company of the first one is Rode, R-O-D-E, and the microphone is called the smartLav+ and it's a lapel microphone. And the other one, the cheaper alternative, is the BOYA, B-O-Y-A, and it's the BY-M1. And both of them are lapel mics. Obviously, if you've got an iPhone, you will need, and you've got one of the more modern ones without the headphone jack, you'll need to get an adapter for that. But that's a really good place to start. Rob: So, just to clarify things. So, for example, just using your smartphone and, kind of, plugging one of those into it would be the next step up from just using the smartphone and the built-in mic, is that what you're saying? Ian: Yes, yeah. It really enhances the quality of the audio. And I know actually quite a few YouTubers who use that BOYA microphone, and they've been doing that for ages and get a really good quality. So, that's just a little hack just to improve the quality. So, I suppose at this point, it's a good idea then to talk about, well, what are the pros and cons? Or what's the differences between going live from your phone as opposed to your computer? Because there are big advantages and disadvantages with both. And I think going live from your computer, that's leveling things up and give you a lot more features. So, advantages with going live from your smartphone. Well, first of all, it can give that more raw and authentic feel. It's great if you're out and about and you want to be mobile. Obviously, you can't lug your computer around with you. So, that's really good. And it's just a nice, kind of, very easy way of going live. But the downsides are that if you want to bring anyone in remotely, if you want to do an interview show, you can't do that on any of the apps except for Instagram. And if you wanna share your screen, unless you hold the phone's camera in front of your screen and somehow do it that way, you can't do that. You can't schedule your live videos as well. So, if you're wanting to do what I do, which is I will schedule my shows on Facebook and YouTube, and then be able to then send the link to my email list and on social media, you can't do that if you're going live from your phone. So, that's the disadvantage. So, if you go live on your computer, you can schedule, you can bring in people remotely, you can use more professional webcams and microphones, you can share your screen, you can save the video in a higher quality format for later for repurposing, and you can also highlight comments on the screen as well. LinkedIn live, if you're lucky enough to have been granted access to LinkedIn live, that only works on the computer, although there is an app called Switcher Studio that does allow you to do it from phones. But most of the time, it's just on the computer. So, and highlighting comments and all that kind of stuff is only available if you go live from your computer. So, if you want to start on going live on your smartphone, but then progressing to doing it from your computer is the next step. And I definitely recommend doing that. And it doesn't have to be complicated or difficult. There are some great tools out there that make that really easy for you. Rob: Yeah, very good. And I get the feeling people do this less now than they used to. I mean, a few years ago, it was the norm if you were gonna do some video to, kinda, get to a green screen background and do all this kind of stuff. But my sense is people, they don't really do that so much anymore. It seems a bit out of fashion. I don't know, is that just me? Ian: Well, it's... people are... you know, everyone has a different take. And there are loads of different types of live videos out there. So, I've seen people that use green screens and people that don't. I actually do use a green screen for some of mine. And the only reason I use it, well, I use my green screen for two reasons. The honest reason is that it solves my messy office... Rob: It's terrible back there. Ian: So, it hides that. And also, it can make it fun and interesting. And second of all, it's great if you're doing, "how to" videos, because you can actually just... it's a bit difficult to explain on the podcast, but you can just have your head superimposed on the video that you're showing. So, it can look quite good. But honestly, green screen is difficult to get right, because you've gotta have good lighting, you've gotta have a good camera. And so, I wouldn't recommend that for beginners. That's something that I've only recently done in the last six months. I would again, focus on audio first, get a nice microphone. So, the one I would recommend to start off would be the Samson Q2U microphone is a good one. But seriously, there are so many. There's also the Blue Yeti microphone is a very good one too. But yeah, get a nice microphone that's going to give you good quality. And then, cameras. If you can, don't just use the inbuilt one on your laptop. Try and get an external one. At the moment, there's a total worldwide shortage of these, but any of the Logitech webcams are good. And if you want to level things up even more, and you've got a bit more budget, then you could get a DSLR or a mirrorless camera. So, this is what I've got. I've got a Canon M50. And then, if you have a Mac, you can plug that directly in. If you're on a PC, there's extra software you need to get called... what's it called again? I'm gonna forget the name of it. It'll come back to me in a minute. SparkoCam is the one for PCs. And you can plug that directly in there. And that will give you a much better quality. But again, bootstrap it, you know, you don't need to get all the expensive stuff right from the start. Rob: You don't need it all on day one, no. And what about lighting, Ian? Because if I were to try, in my current office to do something at my current desk, the lighting is... the natural lighting, I should say, is all wrong for me. It's just in completely the wrong place. So, I look, kind of, shadowed out most of the time. So, I kind of feel like I could do with some kind of light on me, but what are your thoughts on that? Is that something we could... what I'm after is, kind of, you know, low level, like, I don't want it to be like Wembley Stadium, you know, but, you know, is there some kind of small light or something that you can recommend that we could use just to get a bit of something going? Ian: Yeah. Lighting is really difficult, and I'm gonna admit, it's not something that I've... I'm still trying to work out the best way that I light my setup. But so, it's a case of playing around with the different solutions that you could have for your office. So, if you have... if you can get in front of a window, and you have good, consistent light, actually, that can work really well for you. Obviously, not in your case, because, depending on your office. So, the other thing is to... you can buy softboxes very cheaply, on the likes of Amazon and other places. The problem with those is they're quite big. And although they're cheap, they're big. And they can also, they're very hot. And so, the ones I would recommend looking for are LED lights. So, I've got ones, they're by a company called Neewer, that's N-E-E-W-E-R, and they do have a variety of different ones. I've got, I think, what do they call this, the... forget the name of them, I think they're the 480 set. So, I think there are 480 LED lights on each one. So, you could probably get by with just one of those or two of those in front of you. And they're really good. If you've got more of a budget, the ones that I absolutely adore, and I haven't got them myself, but I've seen... I've tried not to be too jealous of my friends who've gotten these, and there's a company called Elgato. So, definitely check out Elgato because pretty much all of the products that they produce are amazing. They're not sponsoring me, by the way, I just love what they do. And their light, they've got something called the Key Light. They've got two different key lights. They've got a desk one, so that just sits on your desk. And the great thing with this is that you can adjust the color temperature from your computer, so you can adjust it remotely and get the perfect light for you. So, you can either get one or two of these, and they are lovely. And if you buy, they've got these little programmable keyboards called Stream Decks. Bit difficult to explain, but every key has its own little display that you can customize. And you can use those to program the key lights as well, you could get really geeky. Which, I'd better stop before I go on too much. But yeah, lighting, the Elgato key lights are great as well. Rob: That's nice. No, a lot of ideas there for us to explore if we're so minded. All right. So, that's good. So, we've talked about getting over the fear. And we've talked about the gear and how you can get going with a basic setup and some of the more advanced stuff if you're into that. So, we've got over the fear, we've got the right gear. Now, what do we... Ian: Well, there is one other thing [inaudible 00:37:31] that I forgot to mention. [inaudible 00:37:33] is actually really important. If you're going live from your computer, you need a tool, you need a live video tool. So, you could use Zoom. If you're used to using Zoom, you can actually go live with Zoom. It's not the best, the most, the easiest solution or the most fancy one, but Zoom is good. If you're on a Mac, I highly recommend checking out Ecamm Live. It's a really easy-to-use streaming software, allows you to go live to Facebook and YouTube and all the different platforms. Sorry, Ecamm. Rob: Is that E-C-A-M-M? Is that the one? Am I thinking the right one? Yeah. Ian: Yes. That's right. Ecamm Live. Yeah. That's a really good one. And one that's available for Macs and PCs, because it works in the browser, is called StreamYard, StreamYard. And that has a free version and a paid version, so that works really well. You can bring in guests remotely, and that's a really good one. There are so many. I won't go through all of them. But certainly Ecamm Live, StreamYard are probably two of my recommendations for you. Rob: No, well, you're absolutely right, and we'd have been a bit stuck if we'd forgotten those. So, that's good. So, with those, you know, with that software, and, you know, the camera, the mic, and all the good things that we talked about, so we're ready to go. And then the question, of course, is what do we say on our live videos? You know, what kind of content do we create? Ian: Yeah. So, it really depends on this kind of live video that you're going to be producing. So, the format that I really like and see a lot of value in, and I've been doing regularly every single week, sometimes twice a week for the last year, is the show format. And this can either be a solo show, it can be a guest show, so you can bring in somebody remotely, that, who you're going to interview, or you could even do a co-hosted show, so there's two of you that you either just talk with each other, or you bring in a guest. So, it kind of depends on what you're wanting to do. For me, for my show, I either do them solo, shows, or I bring in a guest. And so, my show is all about how to be more confident with live videos. So, that is the theme. So, I would say, what is the theme going to be for your show? And then you... it's like how you create any other kind of content. So, every time you go on, you're going to have your theme, but then you're gonna have a particular piece of content that you're gonna be talking about. So, what is that going to be, and then breaking it up into those two or three or four sections, and talk about that. And then within those sections, you can then bring in comments, answer questions that people have, so that you're not getting too distracted by those comments. So, you need to, first of all, know what you're gonna be talking about. What's the theme? What is good, are you actually gonna be talking about per episode? And obviously, then you gotta think about, is it gonna be just me? Is it a solo show? Or am I going to bring in a guest, or is it a co-hosted show? And, I think for beginners, for people who are new to this, I actually think interview shows, or a co-hosted show, yes, it does have its own set of problems, but it's actually a good place to start, because it feels more like a conversation, like what we're doing today is a conversation. It's like, you know, we're not in the same room, but we're having a conversation with each other. That's a little bit easier than just doing it on your own, because then you really, really need to know your stuff and you need to make sure that you're not stuttering over your words and getting distracted. So, I would maybe think about doing an interview show first, and using a tool like StreamYard or Ecamm Live makes that very, very easy for you. Rob: Yeah. And the other thing with the interview type format is, again, it's a kind of forcing function, isn't it? Because, you know, if you've booked a guest and, or you have a co-host, then that's a commitment in the diary that you can't easily get out of. Whereas if it's just, it it's the Robert Tyson show, you know, gosh, actually, I feel a bit tired today, maybe I won't do that. So, that's another benefit, I suppose. Ian: Absolutely. Oh my goodness. And I'm laughing because I've been there. I think we all have, you know. And so, actually, if you have a guest, you've got to do it. So, and I think from the beginning, the first probably dozen videos that you do, I hate to say this, the first dozen live videos that you're gonna do, they're not gonna be that great. They're not gonna your best... Rob: [crosstalk 00:42:10]. Ian: Yeah. Okay. Well, you're actually saying it how it really is, you know. It's true. And so... and your confidence levels are gonna be low. And so, I like to draw this graph which basically goes up. It has a few ups and downs along the way. Sometimes your confidence will go up. Sometimes you'll have a tech disaster and that rattles your confidence, but you've gotta keep going and get better. So, it's a good place to start with, with having an interview. Rob: Yeah, I like it. And talk to us, you have a model, or a checklist, a process, The 5 P's. Talk to us a little bit about that. Ian: Yeah. So, The 5 P's, I mean, this just takes you through all the elements that you need to think about. So the first element, we kind of talked about it already, is the planning. So, this also includes, you need to have a tech check... if I can say the word, a tech checklist, of all the things that you need to do. So, check your audio, check your internet. Make sure all the tools are working really well. Know what you're gonna talk about, so have a document that has got all the stuff that you need. So, that's the first thing that you need to do. Second thing is pre-promotion. Let everyone know out there that you're going to go live next Tuesday at 2:00. If you're gonna schedule that live video, that makes it a lot easier, so you can send the link out to your list. You can send it out on social media. You can send that information to your guests for them to be able to do that promotion. You can create videos and you can create all that kind of information to promote your live show next Tuesday, because if you don't tell people about it, then, you know, no one's gonna turn up, or it's gonna be... you're gonna be very disappointed in your numbers. So, pre-promotion, really important. Then it comes to the day that you're going to go live. And this is all to do with production. We've talked a lot about that before. It's how you structure the show, it's warming your voice up before you go live. It's pressing that go live button, knowing what you're going to say. It's being able to use the software confidently and making sure that you've obviously tested that before. Then, once you press the end broadcast button, it's at that point that most people go and have a lie-down, and think that's the end of it. But of course, it's not. We want to turn that live video into a piece of evergreen content that's going to last for a long time. And so, it's at that point that you need to think about the post promotion. And here, it's down to getting people to listen and watch the replay of it, because you might only have 10 people watching your live, but you might have 30, 40, 50, even 100 people who are watching that live video later. And so, you want to get people watching that. You might want to, again, do, send people that from your email, through social media, get your guests to share it with their audience too. So, that's the post promotion. And then the bit that I get really excited about is, which we've already talked about, is the repurposing of your live shows, turning that maybe into a podcast, into short little snippets to share on social media, into a blog post, into an infographic. And there's so many things you can do there, from that one piece of content. You can turn that into a plethora of different content that's going to, hopefully, explode across the interwebs and allow you to focus on running your business without having to worry about creating so much content, because it's a lot easier doing it from that one live show. Rob: Yeah, I love that. And I suppose, would you agree, it's usually a smart choice if you decide that what you're gonna do with your content is have a few things in there that are going to be really evergreen, so that you can get the most mileage out of them, because I suppose this is one of the issues. If you're doing something that's very topical, you know, things change. Ian: Yeah, absolutely. I mean, I did a podcast many, many years ago. It was the "Social Media News" podcast, not the most exciting one. I spent ages editing it, and because I was talking about the latest that was happening in the social media world, it was out of date after a week. So, it's not to say that doing those kinds of episodes is a bad thing, because occasionally, it is a good idea to, if there's a hot topic to talk about at the moment, then, by all means, talk about that. But I am more into creating evergreen content that's gonna last for a long time, because it just means you're creating less work for yourself and it's going to last a lot longer for you. Rob: Yeah, I think I'm in your camp. As you say, I mean, sometimes you can catch a wave with the really topical stuff and that helps you, but I think on balance, yeah, I'd rather be in the evergreen, evergreen gotta camp, you know, to the degree that I can be. Ian: Definitely. Yeah. Rob: Yeah. Well, look, Ian, this has been so good. So, there's... you shared a wealth of stuff with us. If listeners just took one nugget or piece of advice away, what would that be? Ian: So difficult to say one thing, but it's really to press that button, to just go live. Obviously, plan and prepare and do all that kind of stuff, but don't procrastinate. You know, because I've been there. It took me, like, probably one or two years to actually get round to producing my own live show. Don't be like me. Just do it. And now is a really good time to do it, because so many more people are doing it. And so, yeah. That's what I'd say to people. Rob: Just get it done. So, maybe, pick a date, pick a time, tell your network that it's happening, and just get out there and do it, perhaps. Ian: Absolutely. Rob: Yeah. Awesome. Ian, as I said, it's been great. Where's the best place for people to get more from you? Ian: So, the best place is my website. I've got loads of guides on how to improve your confidence. I've got tech guides and things like that. And I've also got my podcast, it's, "The Confident Live Marketing Podcast" which can be found, my website is iag.me, and my podcast is at iag.me/podcast. Rob: Ian, I just wanna say thank you. This has been great. Loads of fantastic information for people. I do appreciate it. Thank you so much. Ian: Thanks Rob, it's been great to be on.

So, you’re putting on a virtual event. Or maybe you’ve had to move your conference to a virtual one? In recent episodes I’ve talked about the gear and tech of broadcasting your virtual conference or event live. But what about hosting the event - sign ups, managing speakers, and more. I’m so excited to have Ben Dell on the show, the founder of HeySummit, the premier virtual summit out there - used by friends at AgoraPulse and Ecamm Live. I met Ben back in 2015 in Manchester at a conference I was speaking at - New Media Europe. He had just set up social media tool, MissingLettr.  Join us as we talk about the importance of virtual events, and how HeySummit can help you. Show notes: iag.me/48 (iag.me/48) Please Subscribe!Don’t miss an episode! You can subscribe on other podcast players (https://podfollow.com/confidentlive/) . The Confident Live Marketing ShowThe Confident Live Marketing Show is a weekly live video show and podcast. It’s aimed at established entrepreneurs who want to level up their impact, authority and profits through the power of live video, webinars and podcasts. We’ll focus on knocking down the 3 main barriers these entrepreneurs face when creating live content - camera confidence/mindset, tech/gear and content marketing. It’s hosted by Ian Anderson Gray. He is the founder of the Confident Live Marketing Academy and is the host of the Confident Live Marketing Podcast. He helps entrepreneurs to level up their impact, authority and profits by using live video confidently. He’s founder of Seriously Social - a blog focused on live video and social media tools. He’s an international speaker, trainer, teacher and consultant. He has a passion for making the techno-babble of live video and social media marketing easy to understand. As well as being a geek, husband, and dad to two kids, Ian is also a professional singer and lives near Manchester in the UK. This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Why doesn’t Fabienne Raphaël believe in cookie cutter strategies? Find out as I sit down with Fabienne to learn how she coaches her clients to face internal barriers so they can lead successful businesses.  Fabienne Raphaël is a business building coach, speaker, and podcaster. With her one on one coaching and Mastermind Group, she helps aspiring and underpaid coaches become highly paid experts by building their coaching business and living their true purpose. She has worked in television and broadcasting, hosting unique interviews on her top ranked Marketing to Crush your Competitors podcast — which has broadcasted 300 episodes. She has even hosted her own TV show. Fabienne has also shared the stage with John Lee Dumas, Chris Brogan, and Sue Zimmerman. She spoke at the last New Media Europe conference in London, has been featured in Forbes, ABC, FOX, CBS, Inc., the Huffington Post, and has appeared on over 30 podcasts, such as  CopyChief Radio and Entrepreneur on Fire. As a former elite athlete and physical therapist, Fabienne brings a high level of energy, radiance, and authenticity in order to lead her clients to a thriving business that allows them to meet their most ambitious goals. Last but not least, Fabienne was an athletes' mentor with the Canadian delegation at the 2019 Pan-American Games in Lima, Peru. In this episode, Fabienne dives into the need for resiliency when growing your empire, approaches to building relationships and trust (especially within a partnership), the journey of being a mom-preneur, and how to clarify what you want to accomplish. Tune in to learn how to: Identify the practical steps you need to take when starting your business (aside from the fun stuff, like branding). Eliminate distractions so you can focus on your core business goals. Be coachable so that you can reach success. Connect with Fabienne at fabienneraphael.com and enroll in her upcoming Mastermind Retreat by clicking here.

Fabienne Raphaël-  Fabienne Raphaël is a business building coach, speaker and podcaster. With her one on one coaching and retreats, she helps aspiring and underpaid coaches become highly paid experts by building their coaching business and live their true purpose. Her background in radio and television hosting allowed her to conduct unique interviews on her top-ranked  Marketing to Crush your Competitors podcast, where she has broadcasted  300 episodes. Through the course of her career, she has even hosted her own TV show. Fabienne has also shared the stage with John Lee Dumas, Chris Brogan and  Sue Zimmerman, and spoke at the last New Media Europe conference in London.  She has been featured in Forbes, ABC, FOX, CBS, Inc. and Huffington Post and has appeared on over 30 podcasts, such as  CopyChief Radio and Entrepreneur on Fire. As a former elite athlete and physical therapist, Fabienne brings a high level of energy, radiance and authenticity to lead her clients to a thriving business that meets their expectation. Last but not least, Fabienne was an athletes' mentor with the Canadian delegation at the 2019 Pan-American Games in Lima, Peru.   Website: fabienneraphael.com Listen to another #12minconvo

If you are thinking of starting a coaching business and become a highly sought-after and highly paid coach, then you need to stay tuned.Today, we talk to Fabienne Raphael, a business building coach who brings out the best in her clients so that they can live their true purpose while making an impact in the world.Fabienne Raphaël is a business building coach, speaker, and podcaster. She helps aspiring and underpaid coaches become highly paid experts by building their coaching business.Her background in radio and television hosting allows her to conduct unique interviews on her top ranked Marketing to Crush your Competitors podcast, where she has broadcasted over 295 episodes. Through the course of her career, she has even hosted her own TV show.Fabienne has also shared the stage with John Lee Dumas, Chris Brogan and Sue Zimmerman, and spoke at the last New Media Europe conference in London.She has been featured in Forbes, Inc., ABC, NBC, Thrive Global and Huffington Post, just to name a few, and has appeared on over 25 podcasts, such as CopyChief Radio and Entrepreneur on Fire.Fabienne will be going to the next Pan-American Games in Lima as an athletes’ mentor with the Canadian delegation of 500 athletes.She will also be a judge at the next Changemakers Global Unite Awards in the category “Podcasters” in Sweden.As a former elite athlete and physical therapist, Fabienne brings a high level of energy, radiance and authenticity to lead her clients to live their true purpose and get paid for it!Grab your copy of Your Coaching Empire Blueprint. It's FREE!Work with Fabienne: www.fabienneraphael.comGet social: https://www.facebook.com/FabiennRaphael See acast.com/privacy for privacy and opt-out information.

Welcome to The Mom Enterprise, a weekly podcast hosted by Kendra Martinez featuring working Moms who find a way to manage it all. Episode Guest: Fabienne Raphael  Fabienne Raphaël is a business building coach, speaker, and podcaster.  She helps aspiring and underpaid coaches become highly paid experts by building their coaching business. Her background in radio and television hosting allows her to conduct unique interviews on her top ranked Marketing to Crush your Competitors podcast, where she has broadcasted over 295 episodes. Through the course of her career, she has even hosted her own TV show. Fabienne has also shared the stage with John Lee Dumas, Chris Brogan and  Sue Zimmerman, and spoke at the last New Media Europe conference in London. She has been featured in Forbes, Inc., ABC, NBC, Thrive Global and Huffington Post, just to name a few, and has appeared on over 25 podcasts, such as CopyChief Radio and Entrepreneur on Fire. Fabienne will be going to the next Pan-American Games in Lima as an athletes' mentor with the Canadian delegation of 500 athletes. She will also be a judge at the next Changemakers Global Unite Awards in the category “Podcasters” in Sweden. As a former elite athlete and physical therapist, Fabienne brings a high level of energy, radiance and authenticity to lead her clients to live their true purpose and get paid for it! Fabienne lives in Montreal with her life partner and 2 boys.  She looooves family walks along the river and almond cake!   Listen to hear more about Fabienne's story:  2:40 | The road to becoming a Business Building Coach and Podcaster. 4:40 | What exactly is a Business Building Coach? 11:40 | Starting Marketing to Crush your Competitors podcast and what it's all about. 13:50 | Fabienne's life as an athlete. 20:10 | A few quick business tips. 21:45 | Fabienne's motherhood journey and having children years apart. 29:20 | Mastering time management. 30:40 | Day to Day balance of family. 33:45 | Lightening Round! 37:15 | Breaking down maternity policies. 39:15 | Biggest Mom oops. 40:25 | What's next for Fabienne.   Links mentioned: https://www.facebook.com/FabiennRaphael   Follow this podcast: Instagram: @themomenterprise Website: www.themomenterprise.com Contact Us: themomenterprise@gmail.com Music: www.bensound.com   Producer: Kendra Martinez Co-Producer/Editor: Lexi Burrows

Because this month we're focusing on the bravery ingredient of Risk, it's the perfect time to talk with my business colleague, Fabienne Raphaël! In today's episode, she and I discuss things like why risks are so important to feats of bravery, how your life can change for the better because of risks, and what it can look like to make risky decisions. As a guest expert, Fabienne Raphaël and I also spent some time with students of the School of Bravery in a students-only guest expert training. In that training, she dives a little deeper into risky decisions by outlining the very first thing she recommends doing before taking a big risk. I highly recommend listening to that. As always, students can access Fabienne's exclusive interview and the rest of our guest expert trainings in the library at http://schoolofbravery.com ______________ About The School of Bravery The School of Bravery is a learning lab for life, career, and creativity. Through monthly masterclasses, guest experts, weekly coaching office hours and so much more, you'll explore what it really means to "put yourself out there" and how bravery does not have to feel like a panic attack. Visit http://schoolofbravery.com for more info! ______________ Keep in Touch with Fabienne Raphaël http://www.fabienneraphael.com/ http://www.facebook.com/FabiennRaphael Fabienne Raphaël is a business building coach, speaker, and podcaster. She helps aspiring and underpaid coaches become highly paid experts by building their coaching business. Her background in radio and television hosting allows her to conduct unique interviews on her top-ranked Marketing to Crush your Competitors podcast, where she has broadcasted over 295 episodes. Through the course of her career, she has even hosted her own TV show. Fabienne has also shared the stage with John Lee Dumas, Chris Brogan and Sue Zimmerman, and spoke at the last New Media Europe conference in London. She has been featured in Forbes, Inc., ABC, NBC, Thrive Global and Huffington Post, just to name a few, and has appeared on over 25 podcasts, such as CopyChief Radio and Entrepreneur on Fire. Fabienne will be going to the next Pan-American Games in Lima as an athletes' mentor with the Canadian delegation of 500 athletes. She will also be a judge at the next Changemakers Global Unite Awards in the category “Podcasters” in Sweden. As a former elite athlete and physical therapist, Fabienne brings a high level of energy, radiance, and authenticity to lead her clients to live their true purpose and get paid for it! ______________ Keep in Touch with Emily Ann Peterson http://emilyannpeterson.com http://instagram.com/emilyannpete http://facebook.com/emilyannpeterson http://twitter.com/emilyapeterson

Our guest this week on VOBS, Jonathan Tilley, is undoubtedly one of the top consultants in the VO business when it comes to creating personal branding and marketing! While he lives in Germany, he does voice over and his consulting work world wide, and speaking about personal branding at conferences like TEDx, New Media Europe, The Husqvarna Group, Leauphana University, VO Mastery, and Productized Conference. We'll talk about his career, his marketing strategies, Branding, Personal Branding, Public Speaking, Social Media, Social Media Strategy, Thought Leadership, Digital Marketing, Web Design, Website Makeover, Consulting, and VO Coaching. More info than you can possibly digest in one sitting! However, its worth spending the time as its some of the best advice anywhere! It will help you get you and your voice brand out there to the people who hire us! 
 AND... If you ever have  VO home studio tech questions for Dan and George, send your questions now to THEGUYS@VOBS.TV ALSO!!! Dan and George share the latest in VO tech, our topic of the week, the VOBS/Voice Over Xtra News and much more! Thats this Monday night! 9 Eastern, 6 Pacific or forever on YouTube, or on our podcast edition. Brought to you by Voiceoveressentials.com, Vo2Gogo.com, Sourceelements.com, VoiceOverXtra.com,VOICEACTORWEBSITES.com and J. Michael Collins Demos jmcvoiceover.com/demo-production

About Colin Colin Gray is a podcaster, a writer and a PhD in education. He specializes in engaging through content, with podcasting at it’s core. His company, The Podcast Host, helps businesses to grow an audience by combining podcasting, blogging and video to cultivate fanatical fans. These days, Colin writes regularly on podcasting and content marketing, and he produces five podcasts along with his team at The Podcast Host. The topics include mountain biking, podcasting, subversive leadership and running a business. PodCraft is the flagship, a season-based show which tackles Podcasting topics head-on over a series of shows, looking to create a definitive guide each time. Colin is also an experienced speaker, both in new media and in the academic world. Most recently he was a main-track speaker at New Media Europe and spoke at Podcast Movement in Texas, USA. I chat to Colin about... How to tie podcasting, video and blogging together Stacking engagement as well as content - How to draw people in with one type of content and then build on that engagement with another type until you have their trust Smart repurposing - Leveraging the power of each medium Colin’s amazing process for converting one content form to another A super effective way to repurpose audio content for YouTube Creating highlights of long form content to create impactful short form content Colin’s top tools for making the most impact with your content Connect with Colin Visit The Podcast Host (https://www.thepodcasthost.com/) website Visit the Alitu Website  (https://alitu.com/) On Twitter

Dan Miller, President of 48 Days LLC, specializes in creative thinking for increased personal and business success. He believes that meaningful work blends our natural skills and abilities, our unique personality traits and our dreams and passions. Dan is active in helping individuals redirect careers, evaluate new income sources, and achieve balanced living. He believes that a clear sense of direction can help us become all that God designed us to be. Dan is the author of the widely acclaimed 48 Days To The Work You Love and No More Mondays. He has been a guest on CBS’ ‘The Early Show,’ MSNBC’s ‘Hardball with Chris Mathews,’ and Fox Business News with Dave Ramsey Show…to hit some highlights. He hosts a weekly podcast that is consistently ranked #1 under Careers on iTunes. Dan is also a frequent speaker at conferences including Social Media Marketing World, Podcast Movement, New Media Europe, Launch and Coaching with Excellence. He also has an online community with over 15,000 active “eaglepreneurs”! Join The Brotherhood Join the Front Row Dads private Facebook community so you can ask questions, share ideas, and be part of a supportive group of incredible brothers who help one another navigate the role of marriage and fatherhood. Visit FrontRowDads.com/facebook For more information, visit FrontRowDads.com

The interview with Colin Cray, a.k.a the Podcast Host, was recorded (length: 59 minutes) on June 5, with the Ringr app. At the beginning of our conversation we talk about Colin's interest in mountain biking and I mention Jerry Nilson's site Cycloclimbing.com ("Road cycling on mountain roads"). As a fellow podcaster, I experienced plenty of aha-moments during the episode. I got several new ideas for the podcasts that I am involved in, and potential features for new podcasts in the pipeline... I am tinkering on how I could apply "content stacking" on my social media activities in the near future. Show notes: 02 Colin Gray on Twitter: @thepodcasthost 02 PodcastGuests.com 03 The Numbers (Numb3rs) Game 10 New Media Europe 10 Youpreneur Summit 12 Fizzle 12 Courage & Clarity 22 Lyceum - Peripatetic school 23 Audible 24 Shoe Dog: A Memoir by the Creator of Nike 25 The Lies of Locke Lamora: The Gentleman Bastard Sequence, Book One (Gentleman Bastards 1) 27 Trader Principle - Atlas Shrugged, The Fountainhead 27 Ayn Rand Included on A-Level Curriculum in UK - The Objective Standard 28 TANSTAAFL - The Library of Economics and Liberty 29 Parenting: How To Raise a Life-Loving Child (The Objective Standard), Can one be a true Objectivist and be a good parent, or isn’t good parenting really altruistic? (Leonard Peikoff podcast), Leonard Peikoff’s final podcast. 32 SaaS 35 Shawn Smith a.k.a the Mobile Pro 36 Aston microphones 37 iRig Mic Lav. 38 72 hours...  39 Podcasting in Seasons: Revitalise Your Content & Help Your Listeners - The Podcast Host 45 "iPod, podcast, netcast..." Listen between time stamp, 11 - 14 min., of the episode, Back to the Future Just In Time (EGO NetCast). 45 Produktivitéet podcast (in Swedish) 46 MenyPodden - street food guide (in Swedish) 47 UK Startup podcast 49 BizSugar.com (moderators) 50 My First Book on Tea with Illustrations by John Cox - GoGetFunding.com 52 Bruce Gray - Left Handed Giant Brewing Co. and Small Bar. 54 Frappuccino 54 Lapsang Souchong black tea. 54 White tea by the Wee Tea Company. 54 J. Allan Braithwaite Ltd, Tea Blenders & Coffee Roasters, Dundee 56 Yerba mate 57 Rooibos 58 The Podcast Host on Instagram 59 Support EGO NetCast

The interview with Colin Cray, a.k.a the Podcast Host, was recorded (length: 59 minutes) on June 5, with the Ringr app. At the beginning of our conversation we talk about Colin's interest in mountain biking and I mention Jerry Nilson's site Cycloclimbing.com ("Road cycling on mountain roads"). As a fellow podcaster, I experienced plenty of aha-moments during the episode. I got several new ideas for the podcasts that I am involved in, and potential features for new podcasts in the pipeline... I am tinkering on how I could apply "content stacking" on my social media activities in the near future. Show notes: 02 Colin Gray on Twitter: @thepodcasthost 02 PodcastGuests.com 03 The Numbers (Numb3rs) Game 10 New Media Europe 10 Youpreneur Summit 12 Fizzle 12 Courage & Clarity 22 Lyceum - Peripatetic school 23 Audible 24 Shoe Dog: A Memoir by the Creator of Nike 25 The Lies of Locke Lamora: The Gentleman Bastard Sequence, Book One (Gentleman Bastards 1) 27 Trader Principle - Atlas Shrugged, The Fountainhead 27 Ayn Rand Included on A-Level Curriculum in UK - The Objective Standard 28 TANSTAAFL - The Library of Economics and Liberty 29 Parenting: How To Raise a Life-Loving Child (The Objective Standard), Can one be a true Objectivist and be a good parent, or isn’t good parenting really altruistic? (Leonard Peikoff podcast), Leonard Peikoff’s final podcast. 32 SaaS 35 Shawn Smith a.k.a the Mobile Pro 36 Aston microphones 37 iRig Mic Lav. 38 72 hours...  39 Podcasting in Seasons: Revitalise Your Content & Help Your Listeners - The Podcast Host 45 "iPod, podcast, netcast..." Listen between time stamp, 11 - 14 min., of the episode, Back to the Future Just In Time (EGO NetCast). 45 Produktivitéet podcast (in Swedish) 46 MenyPodden - street food guide (in Swedish) 47 UK Startup podcast 49 BizSugar.com (moderators) 50 My First Book on Tea with Illustrations by John Cox - GoGetFunding.com 52 Bruce Gray - Left Handed Giant Brewing Co. and Small Bar. 54 Frappuccino 54 Lapsang Souchong black tea. 54 White tea by the Wee Tea Company. 54 J. Allan Braithwaite Ltd, Tea Blenders & Coffee Roasters, Dundee 56 Yerba mate 57 Rooibos 58 The Podcast Host on Instagram 59 Support EGO NetCast

Welcome to a special episode of the 21st Century Work Life podcast, where I share with you my main reflections after attending the Work 2.0 conference last May 2017, in London and where I bring in the thoughts and opinions of other attendees. Don't forget to visit www.virtualnotdistant.com   Thank you too to everyone who very kindly agreed to taking part in this episode, it means that listeners get a much more varied view of the world of work, and it’s always great to hear different voices.   Work 2.0 consisted of the Future of Work conference and the Wellbeing conference. I attended mainly sessions on the Future of Work track – but I also managed to pop into a couple of sessions of the wellbeing track. I won’t go into the content of everything I heard, but I just wanted to give you an idea of what the main themes were. The first thing that I noticed when looking through the programme was the focus on Activity Based Working. Now, I hadn’t really heard of this in the context of organisations, but it’s basically about designing the office so that people can choose where they work from depending on what they’re doing – the activity they’re doing.   https://www.virtualnotdistant.com/blog/four-cs-teamwork https://www.virtualnotdistant.com/podcasts/favourite-tools   I really enjoyed the presentation by Dr Nicola Millard from BT who talked about people needing to do four types of activities. Those involving Collaboration, Communication, Concentration and Contemplation. I love this last one, it really acknowledges that part of our work is to think.   Dr Millard presented a few numbers, including the percentage of people at companies who work from the office. Some interesting differences and I’m very biased in the numbers I took down: UK, 48%; Spain 53% and Germany 61%. This is a similar distribution to the recent Eurofund study on working from anywhere. Another interesting number: 82% of high performance companies provide anytime/anywhere collaboration tools, which also raises the question, probably for the less high performing companies, do we know what the tools are for? And talking of tools, while I was wondering around the exhibition floor, I came across the team from Sapenta, an ‘All-in-one’ software for getting work done.” , where they are paying attention to Contextual Communication. Guest segment: Colm Digby from Sapenta www.sapenta.com   Other stuff I jotted down in my notebook (thank you Podcast Website for the freebie last year at New Media Europe, by the way) : Shoulder bag workers   Isolationists in a company,   Echo chambers forming around teams where there is no cognitive diversity.   Getting the balance right of We/Me; yes, we need people who are different, but there also needs to be some commonality, as we tend to gravitate those we can identify with. The first panel session was around How workplace design can meet the needs of tomorrow, and because it was in the main hall, it was difficult to take questions from the audience, the whole audience was there, so the organisers used Slido, www.sli.do an app where people can post their questions and they are then shared on the screen, and other people can vote on the question too. I’ll share some of these questions with you in a second, but what I found most fun is that it can quickly become the way in which audience interacts with organisers or presenters, so at one point someone posted, Hey, we can’t hear at the back. It was really quick adoption of tech to suit the user, don’t you think? Guest Segment: Paula and Eduardo from Schneider Electric   David Fano from wework.com really highlighted how we’re moving away from the workplace as somewhere where we go to work and start to focus on the place where we create relationships – this comes very much from the coworking space point of view, where you go to be with other people out of choice.   Technology has given us this choice and I’ll bang on another drum to say that Flexible working is not working from home – a lot of the time it is, because some people like that, but sometimes it’s about not working in close proximity with your team, but you might well be with other people. Or you might even be with other people inside your organisation, or with clients, but there is an element of choice in how or where you do that from.   It’s time to share a story with you – I was just going to share it with you myself, but I thought I might as well bring the person who told it into the episode.   Guest segment: Katharine Metters from Posturite www.posturite.co.uk I have to say, that’s the most extreme story I’ve heard about not supporting your employees when you need to work from home. I would have loved to know more about why on Earth somebody needed a photocopy in their home to do their job in this day and age, or why such person was being forced to work from home… Anyway, I hope you chuckled, or cried… Ok, let me share now a more thoughtful approach to designing how people work, and a wonderful example of how tech can be used to fuel that intrinsic motivation that lurks inside all of us.   Case Study from Heathrow’s Innovation Department on their Enterprise Mobility Programme.   Neil Usher, who was Workplace Director at Sky. I really enjoyed hearing about taking into consideration the diversity of the workforce, depending on the type of work they need to do and how they go about doing it. There was also a separation between different types of workspaces that people might need access to: primary workpoints, like desk or a teamtable; alternative workspaces, I imagine, like a café or a quiet office from which to make a call; and ancillary spaces, like amenities, place to eat. Long are the days when everyone just has a desk at the office. In Sky, there are 3,600 people but only 2,500 desks.   Guest Segment: Andrew Spence @AndySpence on Twitter http://www.glassbeadconsulting.com/hr-transformer-blog/   The company we were talking about that does sound insulation and other stuff is Echophon Saint Gaubin. http://www.ecophon.com/uk/products/

Want to know the MUST DO's to build a powerful brand? Need to know how to stand out online? Wondering if you should build a personal brand vs your business brand? Want to make sure you are focussing on what really matters when in the crucial building stage of your brand and business? We have all that and so much more in today's session with my new best friend, Canadian born, LA based, Phil Pallen A little about Phil: With more than 200 client projects in his back pocket, he jumps between Santa Monica and London offices. Phil shares his branding systems as a keynote speaker at conferences across the globe like iMedia Brand Summit Japan and New Media Europe in the UK. He is an author, podcaster, and avid collector of airline points. His clients are scattered around the world. You've seen them making deals on Shark Tank, advising country leaders, strutting their stuff on Dancing with the Stars, winning a Nobel Peace Prize, and changing lives with an incredible business idea. Enjoy our session! For more head to www.emgallagher.com www.phillpallen.co

Rozmowa z Izabelą Russel na temat Music Radfio Creative, New Media Europe, ruchu podkasterów w Wielkiej Brytanii, polskich głosach w produkcji jingli dla podkasterów, planach na przyszłość. Linki do omawianych stron: Music Radio Creative - https://musicr --- Send in a voice message: https://anchor.fm/podkasting/message

Dan Miller, President of 48 Days LLC, specializes in creative thinking for increased personal and business success. He believes that meaningful work blends our natural skills and abilities, our unique personality traits and our dreams and passions. Dan is active in helping individuals redirect careers, evaluate new income sources, and achieve balanced living. He believes that a clear sense of direction can help us become all that God designed us to be. Dan is the author of the widely acclaimed 48 Days To The Work You Love and No More Mondays.  He has been a guest on CBS' ‘The Early Show,' MSNBC's ‘Hardball with Chris Mathews,' and Fox Business News with Dave Ramsey Show…to hit some highlights.  He hosts a weekly podcast that is consistently ranked #1 under Careers on iTunes.  Dan is also a frequent speaker at conferences including Social Media Marketing World, Podcast Movement, New Media Europe, Launch and Coaching with Excellence.  He also has an online community with over 15,000 active “eaglepreneurs”!

#21: Create a podcast is relatively simple nowadays, but to utilize the content effectively isn’t. Notice that I didn’t say it’s easy, I said it’s simple; because to create and launch great quality podcast takes a lot of work. Therefore, what can we do after we created this valuable content to make it work harder for us as business owners is one of the most asked questions. And I have a solution for you today. Our guest: Colin Gray, is a podcaster, a writer and a PhD in education. He specializes in engaging through content, with podcasting at it’s core and how you can get a shedload of content out into the world without killing yourself. His company, The Podcast Host, helps businesses to grow an audience by combining podcasting, blogging and video to cultivate fanatical fans. I have met Colin in person few times, a very down-to-earth person and expert of this matter. Recently he has rocked a couple of stages as speaker: such as New Media Europe in UK, Problogger in Australia. Now, let’s chat with Colin. Key Lessons: How to be super productive as parent and entrepreneur at the same time Why Podcast and Audio connection can build that trust factor for you as business owner. Step-by-step guide to get started for your 1st Podcast How to create effective content so your audience won’t be overwhelmed How to easily create content for different platforms from 1 podcast episode  Links: 5 Day Podcast Launch Course: https://www.thepodcasthost.com/ecourse (https://www.thepodcasthost.com/ecourse) Colin’s website: http://www.ThePodcastHost.com (http://www.ThePodcastHost.com) Colin’s content stacking series: https://www.thepodcasthost.com/planning/content-stacking-series/  Show Page: http://kellybaader.com/021 (http://kellybaader.com/021)    

#19: Today’s episode is the Part 2 of How To Create Successful Live Events. If you haven’t listened to last week’s episode where Izabela Russell shared the ins and outs of running a successful live event plus her own journey. You need to go to http://KellyBaader.com/018 (http://KellyBaader.com/018) Our guest today is Mike Russell, the Co-founder of the New Media Europe conference. I’d say Mike and Izabela are the pioneers who have the vision to see European market to grow and thrive in this area and are courageous enough to take actions and be the trailblazers. New Media Europe is a unique event that is aimed at podcasters, bloggers, social media visionaries, content creators, entrepreneurs who are looking to up their game through the effective use of new media tools ‒ such as podcasting, blogging and social media ‒ in their endeavors. They are also running a very successful audio branding company - Music Radio Creative - they get to work with over 300 customers every single month and touch 197 countries annually with the audio they create. Today, we are going to talk about how they managed to build such a tight and loyal community, both online and offline tools/methods to grow your communities and events, and the personal side of impact as a husband and father in this journey. Now, let’s chat with Mike. Key Lessons: Mike’s best online tools in team management, social media, and apps. Mike’s best offline strategies to grow/prepare for your events How to build a super tight & loyal community What impacts Mike most in this journey as the roles of father and husband Links: New Media Europe: newmediaeurope.com/2016 (http://newmediaeurope.com/2016) Music Radio Creative: www.musicradiocreative.com (http://www.musicradiocreative.com/)

#18: In today’s digital age, we have all the technology enables us to connect and meet virtually with our audience and clients all over the world. Myself included, I have been in my virtual business since 2008.  But still, nothing can compare with meeting people in person, giving each other a hug, chatting over for a cup of coffee, or even better attend a Live Event to get engaged and network with Like-Minded entrepreneurs.  I think it’s safe to say that for many of you who are listening now, you probably have attended 1 or more industry events in this year, or at least witness some of them happening. As attendants, we kinda know there is a lot of work to run live events, but exactly how much work is involved? And what motivated those event hosts to do so? Are they making a lot of money? Well, today we can get all the questions answered and more. Our guest is my good friend: Izabela Russell. She & Mike Russell (her husband) are the founders of the New Media Europe conference. A unique event that is aimed at podcasters, bloggers, social media visionaries, content creators, entrepreneurs who are looking to up their game through the effective use of new media tools ‒ such as podcasting, blogging and social media ‒ in their endeavors. They are also running a very successful audio branding company - Music Radio Creative - they get to work with over 300 customers every single month and touch 197 countries annually with the audio they create. Today’s episode is Part 1 of How to Create Successful Live Events, we will cover topics like Top tips to run a successful live events The benefits of running live events The common mistakes of running live events Then next week, we will chat with Mike, to talk about the Marketing Side of promoting your live events. So do come back next week as well. Now let’s chat with Izabela. Key Lessons: Top tips to run a successful live events The benefits of running live events The common mistakes of running live events Links: New Media Europe: newmediaeurope.com/2016 (http://newmediaeurope.com/2016) Music Radio Creative: www.musicradiocreative.com (http://www.musicradiocreative.com/)   Show Page: http://kellybaader.com/018

#9: If I ask you what’s the relation between a Singing career and Social Media Tools, you probably think I am kinda crazy, or not logical at all. Well, our guest today who has turned his professional singing career to become the speaker on the main stages of Social Media industry, including Social Media World in USA, and New Media Europe in UK and more. Curious how it happened? You have to listen further. Before that, let me introduce you our guest today: Ian Anderson Gray. Ian Anderson Gray is founder of social media tools blog, Seriously Social and co-founder of web agency Select Performers. He's a consultant, speaker, web developer, teacher and trained as a professional singer. He lives near Manchester, UK. I met Ian in 2015 when he spoke in New Media Europe conference, since then we became great friends, as he is such a wonderful business buddy and brother in Christ. Key Lessons from this Episode: How Ian turned his Singer career to become Speaker as Social Media Tool Expert (God wastes nothing in your journey.) How to choose the right social media management tools for your business. Top 5 Social Media Management tools Ian recommends Main Benefits of FB Live for Small Business Owners & Entrepreneurs Links For this Episode: Ian’s website: http://iag.me/ (http://iag.me/) Ian’s famous FB Live OBS course, which was featured in Mari Smith’s newsletter: https://members.seriouslysocial.me/fblivecourse/ref/kellybaader/ (https://members.seriouslysocial.me/fblivecourse/ref/kellybaader/) Top 5 Social Media Tools: http://iag.me/socialmedia/top-5-social-media-management-tools/ (http://iag.me/socialmedia/top-5-social-media-management-tools/) Show Page: http://kellybaader.com/009 (http://kellybaader.com/009)  

Today's interview is with Izabela Russell, she is a co-founder of the New Media Europe conference http://newmediaeurope.com/2016 - a unique event that is aimed at podcasters, bloggers, social media visionaries, content creators, entrepreneurs and new media enthusiasts who are looking to up their game through the effective use of new media tools ‒ such as podcasting, blogging and social media ‒ in their endeavours. Izabela also runs a very successful audio branding company - Music Radio Creative www.musicradiocreative.com and gets to work with over 300 customers every single month and touch 197 countries annually with the audio they create - she has the best job in the world!  The book Izabela is reading at the moment is The Seat of the Soul by Gary Zukav You can find Izabela on Twitter -https://twitter.com/izabelarussell https://twitter.com/newmediaeurope Don't miss any of our twice weekly interviews, subscribe now through your app of choice. Don't forget to like our Facebook page too!  https://www.facebook.com/Successfulwomenpodcastshow/      

#8: I remember when I was a little girl, I love drawing on the chalk boards, or whatever paper and markers I could get the hold of, and just let my imagination flow. However, since the Powerpoint entered to my former corporate life, I found myself couldn’t draw a thing anymore. Funny thing is nowadays many corporations would hire Sketch- noting experts to come to their organizations to “doodle out” their process & procedures, or whatever their next goal-setting as a team. As the result has been proven as stunningly effective especially in business communication. Today our guest does just that, and super good at it. Not only for corporations, also for entrepreneurs just like you and me. His name is Laurens Bonnema. I met Laurens in New Media Europe conference in Sept. 2015. Many of attendants were surprised by the natural beauty of his sketch notes from the event. Why I said natural beauty, well, you got to listen further to figure it out, and WHY it’s probably the most powerful branding strategy for your business. His official bio: Laurens is an Agile Management Consultant and an expert in sustainably aligning business and IT to improve the results of IT projects. And he helps people (re)learn how to visualize their ideas through sketch-noting and graphic recording so they can communicate those ideas more effectively, help each other to solve problems, and have lots of fun. Now, let’s chat with Laurens. Key Lessons: How entrepreneurs can use sketch-noting to convey their message in a powerful way. The best way to learn sketch-noting. The best branding strategy for your business Important Links & Mentions in this episode: Rachel Smith's TEDx talk:  https://youtu.be/3tJPeumHNLY (https://youtu.be/3tJPeumHNLY) Mike Rohde's Sketchnote Army:  http://sketchnotearmy.com (http://sketchnotearmy.com/) Doug Neill's Verbal to Visual:  https://youtu.be/AORR9Ud2vsI (https://youtu.be/AORR9Ud2vsI) Sarah Williams' videoscribes:  https://www.youtube.com/playlist?list=PLNTMrEE34TtCeZ5Nb_MjMetvGp-xRF4Nk (https://www.youtube.com/playlist?list=PLNTMrEE34TtCeZ5Nb_MjMetvGp-xRF4Nk) Laurens' website: https://bonnema.ink (https://bonnema.ink/)

I have seen Phil speak at both New Media Europe 2015 and New Media Europe 2016 and he's always been an amazing speaker. He's a globe-trotting brand expert who has worked with a host of celebrities and small business people. I ask him to talk about author branding in this interview. The post Author Branding with Phil Pallen appeared first on Begin Self-Publishing.

Mix That Creates Success: Season Finale with Izabela Russell In this episode, after 40+ episodes, I share my reflections on the second season of New Media World. I talked about the many amazing entrepreneurs I was grateful to have on the show and what I have learned from them. My guests on the show have shared many insights on success and I think on all of these collectively to come up with the mix that creates success. There are people who just got it right and become successful. Find out what I think these people have and why they make it. I share my insights on the different types of entrepreneurs and my opinion on the different paths that an […] The post Mix That Creates Success: Season Finale with Izabela Russell appeared first on New Media Europe.

Cesare Rocchi is a software maker, speaker and writer. He is currently working on Podrover. He blogs at Upbeat and he hosts the Cocoaconf podcast. You may connect with Cesare by checking out the Podrover website or follow him on Twitter – @_funkyboy. Discovering podcasts Cesare discovered podcasts in 2004 when iTunes introduced the support for podcast. At that time, he didn't explore it by listening or starting one himself. He shared the story of what led him to guesting on various podcasts and eventually hosting his own podcast. Cesare also talked about his take on the relationship of podcasters to their audience and the usual personalities of podcasters. Becoming an entrepreneur According to Cesare, he is currently in transition […] The post Feeding Your Inner Beast with Cesare Rocchi appeared first on New Media Europe.

Ohana – Podcasting Family with Todd Cochrane Todd Cochrane is the CEO of Blubrry. He is an author, new media and podcast advertising expert, Podcast Hall of Fame Inductee, and a 12-year podcaster! Todd retired from the US Navy in 2007 with experience in Advanced Airborne Avionic Systems to include EW/Radar/CSM/SAR/IR/ with in depth knowledge of RF systems and components. He retired from the US Navy as a Senior Chief with 24 years active service. He has worked as a government tech rep involved in design, installation, operational testing, and evaluation of new mission systems along with managing multiple aircraft modifications across multiple depot repair facilities worldwide. You may reach Todd via email – todd@blubrry.com, Twitter  – @geeknews, Facebook, and […] The post Ohana – Podcasting Family with Todd Cochrane appeared first on New Media Europe.

Day in Life of a Startup with Zohar Dayan Zohar Dayan is the Co-Founder and CEO of Wibbitz. He is a self-educated software developer and graphic designer with a strong passion for combining smart UX, minimalistic design, and clever technology. You may reach Zohar via Twitter – @zohardayan. Converting content from text to video Video content is easier to consume than written ones. Zohar shared what Wibbitz is all about – a technology that automatically turns text articles into short videos using artificial intelligence and natural language processing. He also shared how he came up with the idea for Wibbitz back in college. For Zohar, the best part of his job is bringing his ideas and vision into reality. He […] The post Day in Life of a Startup with Zohar Dayan appeared first on New Media Europe.

Believe in Yourself with Krishna De Krishna De is a digital strategy and social media communications speaker, commentator, educator, and mentor. She's a judge of several Irish digital marketing awards and developed and leads the certificate and social media communication for the PR Institute of Ireland. You may connect with Krishna through her website Krishna.Me which lists all her social media accounts. Doing something different Krishna talks about what she does – which she thought was not what she was born to do. She works with organizations to come to grips with what they can and need to do in terms of digital and social media. She feels fortunate to speak at conferences and host a couple of different shows. […] The post Believe in Yourself with Krishna De appeared first on New Media Europe.

Today its my great pleasure to welcome Phil Pallen to the Online Courses Insider Show! Phil was a mesmirising keynote speaker at New Media Europe 2016. Phil is a Brand Expert who helps a very wide range of clients all over the world build and promote their brands.   This Week's Guest: Phil Pallen     In this Episode you will discover:   What Brand Building does for you Why bother with Branding Where does Phil start with a new client How Phil combines, Photography, Typography and all the other elements when creating a brand The impact of your audiences' 3 second attention span What is meant by Sub Branding How Phil uses Iconography as part of the brand building process Some of his most interesting client experiences How Phil combined the letter D, an Elephant and a Coffe Cup for a client Some quick wins to improve your own brand How to get your Avatar right Phil's book, “Shut Up and Tweet” How to make the most of Social Media platforms Why its important for people to be able to find you Why you should give your social media platforms purpose How Phil uses Snapchat for his business Why Phil believes that Video is going to be incredibly important in the future   Examples of Phils' Branding Mentioned in the Podcast       Find Out More About Phil   Twitter: @philpallen SnapChat: PhilPallen Website: http://www.philpallen.co   You can find Phil's book: Shut Up and Tweet on Amazon   New Media Europe 2016   You can get your Virtual Ticket to New Media Europe 2016 by clicking on this link. This is an affiliate link. If you do purchase a ticket, thank you. I will benefit but you will not pay more.

Got feedback? 1-412-573-1934 thefeed@libsyn.com or Speakpipe Quick Episode Summary: Intro :11 Promo 1: The Last Ship 1:42 On the Libsyn Blog 2:13 Audio Rockin' Libsyn Podcasts: Rock N Roll Archaeology Project3:02 Promo 2: 7 Minute Sales Minute 8:06 How we feature you! 8:23 A conversation with Izabella Russel about New Media Europe! 10:00 Promo 3: Tell Them I Said Something 16:07 Rob & Elsie Conversation 16:56 Rob's diet update! OMG. We have new payments options in Libsyn iTunes has absoluttely been having some update issues, and here's what you can do! Discussing Stitcher being bought out by Scripps The future of podcasting? And you won't believe what it is A GREAT podcasting article per Rob…this is huge people! Some stats requests from Steve and Nobilis And then there's the time when infamous was used What happens when you update a non-mp3 into iTunes? How exactly the iTunes search algorithm works! Again…and New and Noteworthy is overrated Have you gotten this cold email What's the difference between What's Hot and Top Podcasts A super quick GPM stats update Why did you leave us 59:32 A new vocabulary word for podcasters: PREfading STATS TIME!!!!!! On The Libsyn Blog Rockin' Libsyn Podcasts: Civil Aviation Daily Occurrence Reporting System Rockin' Libsyn Podcasts: Winnipeg's Real Estate Podcast Featured Podcast Promos + Audio The Last Ship Podcast 7 Minute Sales Minute Tell Them I Said Something Rock N Roll Archaeology Podcasting Articles and Links mentioned by Rob and Elsie Our SpeakPipe Feedback page! Leave us feedback :) PayPal and Libsyn! Delays in the iTunes store E.W. Scripps Buys Podcast Company Stitcher Gruber commentary on Stitcher buy out Large Podcast Advertising Company Buys Large Proprietary Podcast Player The Future of Podcasting Podcasting is Not The New Black She Podcasts 100: The Takeover with John Bukenas and Dave Jackson Podcast Digest Ep 93 with Rob Walch New Media Europe 2016 Libsyn Live June 15 Where is Libsyn Going? (In Real Life) Podcast Movement 2016 When you buy your ticket use the code ‘libsyn' to get $50 off! Podcast Mid-atlantic Blogging While Brown KC Wordcamp EliteMan Conference in Plymouth Mass WorldCon - The National SciFi Convention HELP US SPREAD THE WORD! We'd love it if you could please share #TheFeed with your twitter followers. Click here to post a tweet! If you dug this episode head on over to iTunes and kindly leave us a rating, a review and subscribe! Ways to subscribe to The Feed: The Official Libsyn Podcast Click here to subscribe via iTunes Click here to subscribe via RSS You can also subscribe via Stitcher FEEDBACK + PROMOTION You can ask your questions, make comments and create a segment about podcasting for podcasters! Let your voice be heard. Download the FREE The Feed App for iOS and Android (you can send feedback straight from within the app) Call 412 573 1934 Email thefeed@libsyn.com Use our SpeakPipe Page!  

Dan Miller, President of 48 Days LLC, specializes in creative thinking for increased personal and business success. He believes that meaningful work blends our natural skills and abilities, our unique personality traits and our dreams and passions. Dan is active in helping individuals redirect careers, evaluate new income sources, and achieve balanced living. He believes that a clear sense of direction can help us become all that God designed us to be.   Dan is the author of the widely acclaimed 48 Days To The Work You Love and No More Mondays.  He has been a guest on CBS' ‘The Early Show,' MSNBC's ‘Hardball with Chris Mathews,' and Fox Business News with Dave Ramsey Show…to hit some highlights.  He hosts a weekly podcast that is consistently ranked #1 under Careers on iTunes.  Dan is also a frequent speaker at conferences including Social Media Marketing World, Podcast Movement, New Media Europe, Launch and Coaching with Excellence.  He also has an online community with over 15,000 active “eaglepreneurs”!

Its my great pleasure to welcome Izabela Russell back to the Online Learning Podcast to discuss the 2016 New Media Europe Conference which is being held in London on 18th/19th June 2016! Last year NMEU 2015 was a fantastic success and 2016 is going to be even bigger and better! Find out about Inspire Day and Learn Day! Get all the news about the Black Tie Gala Dinner! Find out who is speaking! Yes! I am speaking again too! To find out what I am going to be speaking about click on the link to go to the NMEU Website   You can find out all about the Conference by following this Link - http://jbdcolley.com/NMEU2016 You can find out more about Izabela and Mike and Music Radio Creative by going to their website at http://www.musicradiocreative.com  

In today's Episode of the Online Learning Podcast, I am delighted to welcome four guests from the New Media Europe Conference 2015; Jelle Derckx, Jonathan Tilley, Katrina Buderuus and Cliff Ravenscraft.  After these great people gave scintillating speeches I was lucky enough to grab them for a few minutes each for an exclusive interview for the Online Learning Podcast In this Week's Episode: In this Episode we discuss: Jelle Derckx How "Think and Grow Rich" inspired Jelle to blog about personal development How Jelle came to create his online course about simplifying your life Offers some advice about how online blogging can help online course creators How to make money with an awesome online blog Why podcasting is such a great way to create a community How to take the answers from interview guests and turn it into a blog article which would be really engaging Why you need to keep blog posts short and punchy Why Jelle is going to create an English course about minimalism on Udemy Jelle lives in the Netherlands and was born in 1984. Performing has always been his passion and he graduated from Acting College when he was 24. From 24 to 27 he didn't have a great time and was struggling with negative thoughts about himself and was constantly comparing himself with others. Jelle decided to make a big break and went to Brazil with a book: Think and Grow Rich. That book changed Jelle's life and thinking completely. He came back to the Netherlands and made life changes (minimalism) and decided to share it on a blog. After a year he made a course on minimalism, wrote a book and started podcasting about the topics he was passionate about. Now, Jelle has two blogs, one on acting and filmmaking and one about personal development and minimalism. Both blogs have a podcast and an email list of 4500 people. Jelle is 31 and he's living in Amsterdam as an entrepreneur. (Thanks to NMEU2015 for this profile) You can find Jelle at jellederckx.nl and http://www.lijstjes.info/ Jonathan Tilley Discover how to cope with failure Find out what we should be doing to cope with failure Why Jonathan enjoys learning from failing in a small way every day Why feeling failure can reduce our daily pressure How Jonathan helped us to feel failure at the conference Discover why Jonathan hates the word "Pivot" in the entrepreneurial world Discover Jonathan's alternative to the word "Pivot"   Jonathan Tilley writes and speaks about The Creative Process and helps creative people transition into successful freelancers and entrepreneurs at JonathanTilley.com. Among his many accomplishments, Jonathan is proud to have rolled around on the floor as a cat in his viral TEDx Talk “What Creativity Is Trying To Tell You”. He is also the creator of The Sacred Space Sessions, a 28-day journaling course designed to make participants feel good on the inside and out, and League of List Builders, a 6-week online business course for creatives on how to develop long-lasting, deep, and powerful working relationships. He is the author of the self-published Voice Over Garden, winner of the 2013 Small Business Book Award for Start-Ups, which has been called “a standing ovation” and “quite brilliant” by the voice over industry. Since 2002, Jonathan also freelances as a voice actor having voiced thousands of corporate narrations and business presentations for companies like Mercedes-Benz, FujiFilm, Porsche, IBM, Siemens, KIA, Philips, BASF and also voiced commercials for Red Bull, Nivea for Men, Google, Sprite, and Coca-Cola. Before his writing and speaking career, Jonathan could be seen in the blockbuster musicals “A Chorus Line”, Mamma Mia!”, Cats”, “Dance of the Vampires”, and “42nd Street”. He was Assistant Associate Choreographer for the German and Russian productions of “Mamma Mia!” and choreographed runway shows throughout Europe for L'Oreal, Wella, and Intercoiffure. He can also be seen in the movie “Center Stage” filmed in New York City's Lincoln Center. Seven random things Jonathan is interested in nowadays: walking his French bulldog Dexter, getting lost in old bookstores while simultaneously being lost in a new city, analyzing the price of precious metals, understanding the multi-layered resiliency of spirit, collecting fake leather biker jackets, building his tribe of creative lunatics, and being a good husband. (Thanks to NMEU2015 for this profile) Katrina Buderuus Explains the publishing pyramid and how to repurpose content How to create mini books to repurpose content and sell to individuals and companies Create content based on Quotations, How to Do and Why to Do within your expertise The advantages of having a book can lead to passive income Why books lead people to see you as a thought leader Why books can lead to speaking engagements Discusses the difference between horizontal and vertical repurposing How to create a book from collecting quotations The importance of getting approval from people to quote them When the Visionaries are Blinded - Katrina's new book about leadership coming out in 2016 The importance of finding a niche to establish yourself as an expert Dr. Katrina Burrus, MCC has a proven track record in coaching numerous international leaders including Nestle, Novartis, United Bank of Switzerland, CERN, UNAIDS, United Nations, International Labor Organisation and the World Trade Organisation. Her coaching career has taken her to Europe, Asia and the United States, and she is recognised for her distinctive capabilities with leaders and teams from a wide variety of cultural backgrounds. As the founder of MKB Conseil & Coaching, Dr. Burrus is affiliated with a network of international experts and scholar-practitioners. MKB Conseil & Coaching specialises in coaching international and highly mobile leaders, including brilliant but abrasive leaders. Katrina teaches leadership and post graduate courses at various universities and has created a ground-breaking thought leadership workshop titled Global Nomadic Leadership: Succeeding in a World without Borders. She also teaches Executive Coaching and was part of the International Coach Federation (ICF) credentialing committee. She is certified in Coaching Brilliant and Abrasive Leaders by the Boss Whispering Institute. Katrina is the first ICF Master Certified Coach in Switzerland, founder and Board Member of ICF Switzerland and serves on the Editorial Board of the International Journal of Coaching in Organisations. She is a Start-Up coach for the Swiss Government and the founder of the Global Nomadic Leadership Institute. Dr. Burrus is the author of Global Nomadic Leaders: How to Identify, Attract and Retain Them and When the Visionary Leader is Blinded. Katrina is a blogger, podcaster, author and launching her own TV show in September. You can find out much more about Katrina at ExcellentExecutiveCoaching.com (Thanks to NMEU2015 for this profile) Cliff Ravenscraft The Podcast Answerman explains how he came to become an expert on Podcasting Why podcasting enables Cliff to influence people in a positive way Find out why we had to move our chairs just as we started our interview Cliff shares his experience teaching people to become podcasters Discusses his Podcasting A to Z course and how he manages the technology to run his course How Cliff manages his questions from his students - and why he creates tutorials to handle FAQs Cliff explains how he runs his course through the year and his business model for his course We discuss Misfits, which was the core topic for his keynote "The Ones who are crazy enough to think that they can change the world, are the people that do" 1997 Apple Advertisement Cliff Ravenscraft is the founder of the Generally Speaking Production Network. Together with his wife and a few close friends, Cliff has produced over 3,200 podcast episodes, since December 2005, devoted to entertainment, family, faith, fitness, career and technology. In January 2008, Cliff left a very successful career as an insurance agent, to pursue podcasting full-time. He felt called spend his life serving the community that had formed around the many shows in his network. Being a husband and father of three, he needed to find a way to produce content, serve his community, and also provide for his family. Cliff focused on successfully generating income through coaching/consulting at PodcastAnswerMan.com. He has helped thousands of individuals and organisations launch successful podcasts though his one-on-one consulting/coaching and through his Podcasting A to Z online training course. If you were to look at the top 100 podcasts in the business category of iTunes, more than 50 of these shows were created by clients who worked with Cliff. (Thanks to NMEU2015 for this profile) New Media Europe 2015 Virtual Ticket Follow this Link to find out all about how you can get your Virtual Tickets to New Media Europe 2015 Other Places Mentioned in this Podcast   One to One Coaching with John Colley Are you ready to really take your Online Course into the stratosphere?  Then complete this survey and we can schedule a 30 minute call to see whether we are a great fit to work together.  This is what one of my students thinks about my coaching! Join the Online Learning Club - my Facebook Group for Online Learners This is my Facebook Group for the Online Learning Community and you are most welcome to join us.  Just click on this link to go to the Page and ask to join the Group. [spp-reviews]  Full Disclosure: these are affiliate links. If you click on this link, you will not pay any more (you still get the full discount) but I will earn a Commission. If you do buy a course, please email me at john[at]jbdcolley[dot]com and tell me about it. I would love to thank you personnally for supporting The Online Learning Podcast! Don't forget you can still access the Course and the discount without going through the Affiliate Scheme by simply searching for the Course on Udemy and using the Coupon Code at Checkout in the normal way. If you do this, Udemy will receive their normal commission and the Course Creator will get the whole of the balance. It is entirely up to you.

  In today's Episode of the Online Learning Podcast, I am delighted to welcome four guests whom I had the pleasure of meeting at New Media Europe 2015.  First I have a great chat with Mike and Izabela Russell, the founders of NMEU 2015, then Amy Schmittauer from SavvySexySocial.com shares some great advice on video making and finally Chris Ducker tells us all about Periscope and Youpreneur.com In this Week's Episode: Mike and Izabela Russell, Amy Schmittauer and Chris Ducker In this Episode we discuss: Mike and Izabella Russell The "Be Yourself" theme which emerged at the conference Why you should consider coming to the conference next year Why the New Media Community is growing so fast How to attend next years conference  You can find out more about New Media Europe by visiting http://newmediaeurope.com/2015/ If you want to get audio recordings of all the presentations, you can click on this link to get your virtual ticket Amy Schmittauer The advantages for marketers of creating online video Why you need to jump right into your content Why retaining your audience is the most important metric on Youtube What is the optimum length for a marketing video on Youtube Why you need a professional thumbnail Video techniques and why Amy likes Jump Cutting Amy Schmittauer is Founder and Face of SavvySexySocial.com, a resource helping brands develop and execute a social media marketing strategy to grow awareness and increase sales by showing off their amazing personality online. Leading the charge in video blogging for business, Amy has grown a following for the site that has amassed more than 1 million videos views and become a vital referral source to her video content marketing consultancy and professional speaking career. An experienced creative, she has helped a number of industries learn how to embrace video content marketing to grow brand awareness including business events, marketing agencies, video production studios, magazine publications, real estate professionals, authors, speakers and many more. She is a proud beagle mom, coffee addict and shares most of her life via video and on Twitter. A true social media frenzy. (Thanks to NMEU2015 for this profile..) Chris Ducker Periscope and why Chris is all in! The new Youpreneur community which Chris has just launched! Chris Ducker is a serial entrepreneur, speaker and author of the bestselling book, “Virtual Freedom”. Originally from the UK, Chris has lived in the Philippines for 14-years, where he has founded several businesses, including an outsourced call center facility, a virtual assistant recruitment hub and a co-working space. He is also a popular business blogger and podcaster at ChrisDucker.com. (Thanks to NMEU2015 for this profile..) Check out Periscope TV here - https://www.periscope.tv Join Youpreneur.com To find out more about Youpreneur and how you can become a member of the community, just click on this Link New Media Europe 2015 Virtual Ticket Follow this Link to find out all about how you can get your Virtual Tickets to New Media Europe 2015 Other Places Mentioned in this Podcast Discover New Media Creative and all their amazing Audio Talents at http://www.musicradiocreative.com Subscribe to the New Media Europe Show Podcast on iTunes - https://itunes.apple.com/gb/podcast/new-media-europe-show/id998535275 One to One Coaching with John Colley Are you ready to really take your Online Course into the stratosphere?  Then complete this survey and we can schedule a 30 minute call to see whether we are a great fit to work together.  This is what one of my students thinks about my coaching! Join the Online Learning Club - my Facebook Group for Online Learners This is my Facebook Group for the Online Learning Community and you are most welcome to join us.  Just click on this link to go to the Page and ask to join the Group. [spp-reviews]  Full Disclosure: these are affiliate links. If you click on this link, you will not pay any more (you still get the full discount) but I will earn a Commission. If you do buy a course, please email me at john[at]jbdcolley[dot]com and tell me about it. I would love to thank you personnally for supporting The Online Learning Podcast! Don't forget you can still access the Course and the discount without going through the Affiliate Scheme by simply searching for the Course on Udemy and using the Coupon Code at Checkout in the normal way. If you do this, Udemy will receive their normal commission and the Course Creator will get the whole of the balance. It is entirely up to you.

In today's Episode of the Online Learning Podcast, I am delighted to welcome Vickie Maris who has created on of the most unique courses on Udemy - a real living history course.  She has interviewed her mother about life as the wife of a US Airforce Aviator during World War II.  We also have an interesting discussion about Periscope - the new live streaming App from Twitter. In this Week's Episode: Vickie Maris In this Episode Vickie and I discuss: How Vickie came to put her course together How she first created a DVD set and the complexities of that set up How Vickie came to pull all this information together How Vickie came to learn about Udemy and create her own course Vickie's use of the great new live streaming App Periscope How to save your periscopes to your iphone How to reuse your Periscope broadcasts in your courses How Margueritte Beaty creates a template to backdrop your Periscopes to create a 16:9 presentation Why Vickie thinks Chris Ducker's Periscopes are inspirational Some of the stories shared by Vickie's mother in her course Find out More About Kristen's Courses Check out Kristen on Udemy at https://www.udemy.com/u/kristenpalana/ Get Vickie's courses for just $15 with Coupon Code OLP15 - or just click on the link below. Aviator's Wife Tells of Home Front Life During World War 2 - Get his course for just $15 by clicking on this link. Find out More about Vickie You can find out all about Vickie on her website at www.vickiemaris.com Mentioned in this Episode Check out Periscope TV here - https://www.periscope.tv Chris Ducker can be found at http://www.chrisducker.com Margueritte Beaty's Periscope Template video can be found here - https://www.youtube.com/watch?v=AsM2YR74wUo New Media Europe - Manchester, England - 12-13 September 2015 Follow this Link to find out all about how you can get your Tickets to New Media Europe 2015 Ready To Be Heard! This unique conference is aimed at podcasters, bloggers, social media visionaries, content creators, entrepreneurs, marketing professionals and new media enthusiasts who are looking to up their game through the effective use of new media tools ‒ such as podcasting, blogging and social media ‒ in their endeavours. During this two-day event, you will have the choice to attend over 24 sessions prepared by some of the best speakers in the world. From general ‘know-how' sessions and technical workshops to inspiring keynote speeches ‒ you are going to be equipped with the new media knowledge, ideas and inspiration that will make you stand out from others in your niche! Networking events throughout the whole weekend will enable you to connect with other like-minded individuals. Top 3 Reasons to Attend: 1. Education. Only the best speakers have been selected to help you stay abreast of the top trends in new media. 2. Networking. You will have the chance to connect with others in your field during scheduled breaks, parties and meet-ups. 3. Inspiration. By collecting ideas and meeting individuals from your area(s) of specialisation, you will be inspired to take action and follow the steps to success. Who Is Going To Be There? Rub shoulders with like-minded individuals and experts. During the New Media Europe Conference in September 2015, you are going to meet other podcasters, bloggers, social media visionaries, content creators, entrepreneurs and new media enthusiasts! This is the most outstanding new media conference to hit Europe in 2015. Why Should You Attend? We have seen how new media can help entrepreneurs and businesses to thrive. This event is your chance to connect with the latest trends, practical tools and most of all, successful individuals from around the globe. By attending New Media Europe, you will find out why paying attention to new media is the single most important thing you can do this year! How to Apply for Tickets Follow this Link to find out all about how you can get your Tickets to New Media Europe 2015 - Don't forget to use Coupon Code "Podcast" to get 20% of the price of your ticket! (Affiliate Link) Other Places Mentioned in this Podcast Discover New Media Creative and all their amazing Audio Talents at http://www.musicradiocreative.com Subscribe to the New Media Europe Show Podcast on iTunes - https://itunes.apple.com/gb/podcast/new-media-europe-show/id998535275 Subscribe to Nick Loper's Side Hustle Show Podcast on iTunes here Subscribe to Pat Flynn's Smart Passive Income Podcast on iTunes here Subscribe to Jaime Tardy's Eventual Millionaire Podcast on iTunes here Subscribe to Amy Porterfield's Online Marketing Made Easy Podcast on iTunes here Check out my New Audio Book From Passion to Profits with Online Courses - Liberate Your Inner Expert, Teach the World and Get Paid for It! Follow this Link to Access and Download the rest of this Audio Book for Free Join the Online Learning Club - my Facebook Group for Online Learners This is my Facebook Group for the Online Learning Community and you are most welcome to join us.  Just click on this link to go to the Page and ask to join the Group. [spp-reviews]  Full Disclosure: these are affiliate links. If you click on this link, you will not pay any more (you still get the full discount) but I will earn a Commission. If you do buy a course, please email me at john[at]jbdcolley[dot]com and tell me about it. I would love to thank you personnally for supporting The Online Learning Podcast! Don't forget you can still access the Course and the discount without going through the Affiliate Scheme by simply searching for the Course on Udemy and using the Coupon Code at Checkout in the normal way. If you do this, Udemy will receive their normal commission and the Course Creator will get the whole of the balance. It is entirely up to you.  

In today's Episode of the Online Learning Podcast, I am delighted to welcome Kristen Palana, a Professor of Multimedia from the American University in Rome and a successful Udemy instructor. Kristen shares her mastery of colour psychology and explains how you can use colour to effectively stand out in Udemy and make your courses more engaging for your students. In this Week's Episode: Kristen Palana In this Episode Kristen and I discuss: How her Colour Psychology course to help be more impactful How colour psychology can help the way people perceive you Web design course helps you with your website design How you can get to grips with Wordpress Her crowd funding experience based on 10 years of experience How imaging and colour psychology can impact your business What colour psychology can mean across borders How gender can affect colour choices How to use colour to affect the way people think about you How to use colour to make your courses more effective How to use colour in your lectures to have a positive impact Where you should use colour in your Udemy lectures Why you should avoid rainbow colours in your text Why red and orange can invigorate your Udemy students The importance of hierarchy in your online text Why you need to avoid lack of contrast on your webpage Why its easier to read black text on a white background How Kristen makes her course images stand out Why Kristen changes her images to contrast with other courses How to make your images stand out to get promoted by Udemy Find out More About Kristen's Courses Check out Kristen on Udemy at https://www.udemy.com/u/kristenpalana/ Get any of Kristen's courses for just $10 with Coupon Code OLP10 - or just click on the links below. Wordpress in 1 Hour: Quick & Easy Essentials For Busy People Creativity: Skyrocket Your Creativity Create Quick & Easy Unique Illustrations In Illustrator Photoshop | GIMP Spotlight: Top Image Hacks You NEED to Know Make It Happen: Empowering Women for Success - FREE Crowdfunding Confidential: Raise Money for You & Your Cause Web Snax: Super Simple Recipes for Easy Web Design Life Hack With Color Psychology: Increase Your Influence Web Design Do's and Don'ts: Evaluate Your Web Site Find out More about Kristen You can find out all about Kristen on her website at http://kpalana.com   New Media Europe - Manchester, England - 12-13 September 2015 Follow this Link to find out all about how you can get your Tickets to New Media Europe 2015 Ready To Be Heard! This unique conference is aimed at podcasters, bloggers, social media visionaries, content creators, entrepreneurs, marketing professionals and new media enthusiasts who are looking to up their game through the effective use of new media tools ‒ such as podcasting, blogging and social media ‒ in their endeavours. During this two-day event, you will have the choice to attend over 24 sessions prepared by some of the best speakers in the world. From general ‘know-how' sessions and technical workshops to inspiring keynote speeches ‒ you are going to be equipped with the new media knowledge, ideas and inspiration that will make you stand out from others in your niche! Networking events throughout the whole weekend will enable you to connect with other like-minded individuals. Top 3 Reasons to Attend: 1. Education. Only the best speakers have been selected to help you stay abreast of the top trends in new media. 2. Networking. You will have the chance to connect with others in your field during scheduled breaks, parties and meet-ups. 3. Inspiration. By collecting ideas and meeting individuals from your area(s) of specialisation, you will be inspired to take action and follow the steps to success. Who Is Going To Be There? Rub shoulders with like-minded individuals and experts. During the New Media Europe Conference in September 2015, you are going to meet other podcasters, bloggers, social media visionaries, content creators, entrepreneurs and new media enthusiasts! This is the most outstanding new media conference to hit Europe in 2015. Why Should You Attend? We have seen how new media can help entrepreneurs and businesses to thrive. This event is your chance to connect with the latest trends, practical tools and most of all, successful individuals from around the globe. By attending New Media Europe, you will find out why paying attention to new media is the single most important thing you can do this year! How to Apply for Tickets Follow this Link to find out all about how you can get your Tickets to New Media Europe 2015 - Don't forget to use Coupon Code "Podcast" to get 20% of the price of your ticket! (Affiliate Link) Other Places Mentioned in this Podcast Discover New Media Creative and all their amazing Audio Talents at http://www.musicradiocreative.com Subscribe to the New Media Europe Show Podcast on iTunes - https://itunes.apple.com/gb/podcast/new-media-europe-show/id998535275 Subscribe to Nick Loper's Side Hustle Show Podcast on iTunes here Subscribe to Pat Flynn's Smart Passive Income Podcast on iTunes here Subscribe to Jaime Tardy's Eventual Millionaire Podcast on iTunes here Subscribe to Amy Porterfield's Online Marketing Made Easy Podcast on iTunes here Check out my New Audio Book From Passion to Profits with Online Courses - Liberate Your Inner Expert, Teach the World and Get Paid for It! Follow this Link to Access and Download the rest of this Audio Book for Free Join the Online Learning Club - my Facebook Group for Online Learners This is my Facebook Group for the Online Learning Community and you are most welcome to join us.  Just click on this link to go to the Page and ask to join the Group. [spp-reviews]  Full Disclosure: these are affiliate links. If you click on this link, you will not pay any more (you still get the full discount) but I will earn a Commission. If you do buy a course, please email me at john[at]jbdcolley[dot]com and tell me about it. I would love to thank you personnally for supporting The Online Learning Podcast! Don't forget you can still access the Course and the discount without going through the Affiliate Scheme by simply searching for the Course on Udemy and using the Coupon Code at Checkout in the normal way. If you do this, Udemy will receive their normal commission and the Course Creator will get the whole of the balance. It is entirely up to you.

  In today's Episode of the Online Learning Podcast, I am delighted to welcome Facebook expert, iOS Programming Expert, Stefan DeClerk for his first podcast interview.  Stefan has been very successful promoting his Udemy courses in Google Plus and kindly agreed to come onto the show to explain how he does it.  He then revealed that he has also set up a KickStarter for his next course, so we had to add that in as a bonus after the initial interview had finished.  Enough value? Well, Stefan has also created a downloadable PDF for you to use for your own Google Plus promotions - see below! In this Week's Episode: Stefan DeClerk In this Episode Steven and I discuss: Why many people underestimate the effectiveness of Google+ Why Google Communities are great places to connect with people Why Google+ connects with Gmail accounts The right format for a Google Plus post The correct frequency for posting on Google+ How to pick the right communities to join on Google+ Why communities are so active on Google plus The right strategy for promoting your courses on Google+ Why you need to start your circles with people you know The importance of your profile page How to include Youtube videos in your Google+ posts Why images work so well in Google+ Find out More About Stefan's Courses Learn the Swift Programming Language Step by Step - normally $97 but you can enrol for just $10 with Coupon Code "OLP10"- just follow this link Build Realtime Social iOS Apps With Firebase and Swift - normally $97 but you can enrol for just $10 with Coupon Code "OLP10"- just follow this link Find out More about Stefan You can find out about Stefan's Kickstarter Campaign for his new iOS 9 Course here - https://www.kickstarter.com/projects/1619396860/learn-to-develop-ios-9-iphone-apps-with-swift-20: Please consider supporting him. You can find out more about Stefan from his website at http://stefandeclerck.com/ You can connect with Stefan on Twitter at https://twitter.com/declerckstefan Find our more about Stefan and see his Google Plus posts live - this is his Google Plus link - https://plus.google.com/+StefanDeClerck/posts New Media Europe - Manchester, England - 12-13 September 2015 Follow this Link to find out all about how you can get your Tickets to New Media Europe 2015 Ready To Be Heard! This unique conference is aimed at podcasters, bloggers, social media visionaries, content creators, entrepreneurs, marketing professionals and new media enthusiasts who are looking to up their game through the effective use of new media tools ‒ such as podcasting, blogging and social media ‒ in their endeavours. During this two-day event, you will have the choice to attend over 24 sessions prepared by some of the best speakers in the world. From general ‘know-how' sessions and technical workshops to inspiring keynote speeches ‒ you are going to be equipped with the new media knowledge, ideas and inspiration that will make you stand out from others in your niche! Networking events throughout the whole weekend will enable you to connect with other like-minded individuals. Top 3 Reasons to Attend: 1. Education. Only the best speakers have been selected to help you stay abreast of the top trends in new media. 2. Networking. You will have the chance to connect with others in your field during scheduled breaks, parties and meet-ups. 3. Inspiration. By collecting ideas and meeting individuals from your area(s) of specialisation, you will be inspired to take action and follow the steps to success. Who Is Going To Be There? Rub shoulders with like-minded individuals and experts. During the New Media Europe Conference in September 2015, you are going to meet other podcasters, bloggers, social media visionaries, content creators, entrepreneurs and new media enthusiasts! This is the most outstanding new media conference to hit Europe in 2015. Why Should You Attend? We have seen how new media can help entrepreneurs and businesses to thrive. This event is your chance to connect with the latest trends, practical tools and most of all, successful individuals from around the globe. By attending New Media Europe, you will find out why paying attention to new media is the single most important thing you can do this year! How to Apply for Tickets Follow this Link to find out all about how you can get your Tickets to New Media Europe 2015 - Don't forget to use Coupon Code "Podcast" to get 20% of the price of your ticket! (Affiliate Link) Other Places Mentioned in this Podcast Discover New Media Creative and all their amazing Audio Talents at http://www.musicradiocreative.com Subscribe to the New Media Europe Show Podcast on iTunes - https://itunes.apple.com/gb/podcast/new-media-europe-show/id998535275 Subscribe to Nick Loper's Side Hustle Show Podcast on iTunes here Subscribe to Pat Flynn's Smart Passive Income Podcast on iTunes here Subscribe to Jaime Tardy's Eventual Millionaire Podcast on iTunes here Subscribe to Amy Porterfield's Online Marketing Made Easy Podcast on iTunes here Check out my New Audio Book From Passion to Profits with Online Courses - Liberate Your Inner Expert, Teach the World and Get Paid for It! Follow this Link to Access and Download the rest of this Audio Book for Free Join the Online Learning Club - my Facebook Group for Online Learners This is my Facebook Group for the Online Learning Community and you are most welcome to join us.  Just click on this link to go to the Page and ask to join the Group. [spp-reviews]  Full Disclosure: these are affiliate links. If you click on this link, you will not pay any more (you still get the full discount) but I will earn a Commission. If you do buy a course, please email me at john[at]jbdcolley[dot]com and tell me about it. I would love to thank you personnally for supporting The Online Learning Podcast! Don't forget you can still access the Course and the discount without going through the Affiliate Scheme by simply searching for the Course on Udemy and using the Coupon Code at Checkout in the normal way. If you do this, Udemy will receive their normal commission and the Course Creator will get the whole of the balance. It is entirely up to you.

In today's Episode of the Online Learning Podcast, I am delighted to welcome Facebook expert, Steven Aitchison.  Steven is showing his students how to massively increase their engagement and page likes on Facebook and generously shares is experience with the Online Learning Podcast. In this Week's Episode: Steven Aitchison In this Episode Steven and I discuss: How he came to become an expert on Facebook The 7 most common misconceptions about Facebook How Steven built his list to 40,000 How Steven grew his Facebook likes to over 1 million Why Facebook Edge Rank restricts your reach Why you have to be consistent on Facebook to grow your likes Why images with quotes work so well on Facebook Why content marketing works so well with Facebook Advertising How to create "Piller" articles to grow traffic from Facebook How Steven makes over $50k from Facebook How to target your audience to make sales How to sell on Facebook without being salesy Discover the KEY metric you need to understand on Facebook How one students went from 8,000 likes to 58,000 likes in four months How a student took his engagement rate from 10% to 48% Why you have to change your mindset about Facebook How to discover what your audience wants to see How to create videos on Facebook that your audience will share Find out More About Steven's Course Follow this (affiliate Link) to find out more about Steven's Course or go directly to https://yourchallengesolved.com Find out More about Steven Discover Steven's guided mediation resources at www.guidedmind.com Discover the power of positive affirmations at www.99positiveaffirmations.com What would you change if you could Bend Your Reality?  Find out with Steven at www.mindalchemy.net Discover Steven's Blog at www.stevenaitchison.co.uk/blog New Media Europe - Manchester, England - 12-13 September 2015 Follow this Link to find out all about how you can get your Tickets to New Media Europe 2015 Ready To Be Heard! This unique conference is aimed at podcasters, bloggers, social media visionaries, content creators, entrepreneurs, marketing professionals and new media enthusiasts who are looking to up their game through the effective use of new media tools ‒ such as podcasting, blogging and social media ‒ in their endeavours. During this two-day event, you will have the choice to attend over 24 sessions prepared by some of the best speakers in the world. From general ‘know-how' sessions and technical workshops to inspiring keynote speeches ‒ you are going to be equipped with the new media knowledge, ideas and inspiration that will make you stand out from others in your niche! Networking events throughout the whole weekend will enable you to connect with other like-minded individuals. Top 3 Reasons to Attend: 1. Education. Only the best speakers have been selected to help you stay abreast of the top trends in new media. 2. Networking. You will have the chance to connect with others in your field during scheduled breaks, parties and meet-ups. 3. Inspiration. By collecting ideas and meeting individuals from your area(s) of specialisation, you will be inspired to take action and follow the steps to success. Who Is Going To Be There? Rub shoulders with like-minded individuals and experts. During the New Media Europe Conference in September 2015, you are going to meet other podcasters, bloggers, social media visionaries, content creators, entrepreneurs and new media enthusiasts! This is the most outstanding new media conference to hit Europe in 2015. Why Should You Attend? We have seen how new media can help entrepreneurs and businesses to thrive. This event is your chance to connect with the latest trends, practical tools and most of all, successful individuals from around the globe. By attending New Media Europe, you will find out why paying attention to new media is the single most important thing you can do this year! How to Apply for Tickets Follow this Link to find out all about how you can get your Tickets to New Media Europe 2015 - Don't forget to use Coupon Code "Podcast" to get 20% of the price of your ticket! (Affiliate Link) Other Places Mentioned in this Podcast Discover New Media Creative and all their amazing Audio Talents at http://www.musicradiocreative.com Subscribe to the New Media Europe Show Podcast on iTunes - https://itunes.apple.com/gb/podcast/new-media-europe-show/id998535275 Subscribe to Nick Loper's Side Hustle Show Podcast on iTunes here Subscribe to Pat Flynn's Smart Passive Income Podcast on iTunes here Subscribe to Jaime Tardy's Eventual Millionaire Podcast on iTunes here Subscribe to Amy Porterfield's Online Marketing Made Easy Podcast on iTunes here Check out my New Audio Book From Passion to Profits with Online Courses - Liberate Your Inner Expert, Teach the World and Get Paid for It! Follow this Link to Access and Download the rest of this Audio Book for Free Join the Online Learning Club - my Facebook Group for Online Learners This is my Facebook Group for the Online Learning Community and you are most welcome to join us.  Just click on this link to go to the Page and ask to join the Group. [spp-reviews]  Full Disclosure: these are affiliate links. If you click on this link, you will not pay any more (you still get the full discount) but I will earn a Commission. If you do buy a course, please email me at john[at]jbdcolley[dot]com and tell me about it. I would love to thank you personnally for supporting The Online Learning Podcast! Don't forget you can still access the Course and the discount without going through the Affiliate Scheme by simply searching for the Course on Udemy and using the Coupon Code at Checkout in the normal way. If you do this, Udemy will receive their normal commission and the Course Creator will get the whole of the balance. It is entirely up to you.