Podcasts about innovate media

To iterate media buying for higher success, you first need to spend more time with your customers learning the perfect copy that speaks to their needs. Then there are 1500 other variables you need to impact.

Sarah Crown of Innovate Media with details of her publishing career and her new venture producing community magazines as she launches in Northampton Originally broadcast 22nd June on Open4Business on NLive Radio

In part 14 of our Masterclass Series on Building a Strategic Marketing Plan for Your Business, host Eric Dickmann speaks with Ben Amos, Founder of Engage Video Marketing. Ben has over 15 years of experience in the film and media industry and is also Founder and Creative Director of Innovate Media, a video production and online video strategy agency operating from Queensland, Australia. Ben has also founded Australia's only purpose-built video blogging studio space, and facility – Vlog Pod®.Ben is passionate about working with clients to develop effective online video strategy within their niche and is driven to help other business owners and marketers understand the full potential for online video platforms within a wider business marketing strategy.For additional resources on this episode and from our other episodes in this Masterclass Series, visit https://fiveechelon.com/masterclassTo learn more about Eric Dickmann and The Five Echelon Group, visit https://fiveechelon.com To learn more about Ben Amos and Engage Video Marketing, visit http://engagevideomarketing.com https://www.linkedin.com/in/beninnovate/Episode #64Buzzsprout - Let's get your podcast launched! Start for FREEMarketing Automation with HubSpot Try HubSpot's all-in-one marketing software to simplify campaign management and drive new leads.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

In this episode, I interview Ben Amos, the Founder and Creative Director of Innovate Media; one of Queensland's most sought-after online video strategy and production agencies. He’s also the founder of the Vlog Pod and Founder/Chief Digital Strategist over at Engage Video Marketing. Ben is passionate about working with clients to develop effective online video strategy within their niche and is driven to help other business owners and marketers understand the full potential for online video platforms within a wider business marketing strategy. He hosts the weekly Engage Video Marketing Podcast which explores the power of video to engage audiences to action and grow businesses. At the heart of everything he does, his core goal is to show people how to grow market reach and revenue in the real world by tapping into the power of online video marketing for their business. In this jam-packed 20 minute episode, Ben will teach us how we can use video marketing at the right time and in the right way to effectively reach our target audience and generate sales. So don’t miss out. This Cast Covers: From teaching film, media, and drama to owning a successful video marketing agency. Understanding what it means to do video marketing strategically so you can get results. Working with small, medium, and large-scale businesses.  How video is at the center of so many ways of reaching and communicating with people. The ease of creating videos for marketing in comparison to other forms of marketing content. Using video to bring high touch back into a high-tech world. Why small business owners should use video not just for marketing but also across the full customer journey. Some of the mistakes people make when they’re doing video marketing. Applying video marketing practically while continuously seeking self-development information on it. Creating content for your target customers in a way that provides them value. YouTube versus Vimeo - The pros and cons of each in relation to small businesses. Knowing your audience first before building your marketing strategy. Additional Resources: Engage Video Marketing Innovate Media Vlog Pod Engage Video Marketing Podcast They Ask, You Answer By Marcus Sheridan   Music from https://filmmusic.io "Cold Funk" by Kevin MacLeod (https://incompetech.com). License: CC BY (http://creativecommons.org/licenses/by/4.0/

Ben is a passionate online video strategist, entrepreneur, video producer, international speaker and educator working with savvy brands across the world to connect them to their ideal audiences through effective online video marketing. He is the Owner and Creative Director of Innovate Media, an online video strategy and production agency based out of the Sunshine Coast, Australia.As host of the Engage Video Marketing Podcast, and creator of the Online Video Strategy Blueprint Ben’s mission is to help other creatives, marketers, entrepreneurs and video producers better understand how to attract, engage and convert audiences online with video.https://www.engagevideomarketing.com https://www.engagevideomarketing.com/podcast https://www.engagevideomrarketing.com/youtubeBe sure to visit: https://www.codybutler.com/

About BenBen is the founder of Engage Video Marketing and has over 15 years experience in the film and media industry. He is also Founder and Creative Director of Innovate Media, a video production and online video strategy agency operating from Queensland, Australia. Ben has also founded Australia’s only purpose built video blogging studio space, and facility – Vlog Pod®. Ben is passionate about working with clients to develop effective online video strategy within their niche and is driven to help other business owners and marketers to understand the full potential for online video platforms within a wider business marketing strategy. Ben's One Hot Thing...Repurpose your YouTube videos for social media Connect with BenWatch his  YouTube channel (https://www.youtube.com/channel/UC9MB9VMTS5lfUVcDG3zR-DQ) On  Twitter (https://twitter.com/engage_ben) Resources Mentioned Editable workflow template (http://bit.ly/hotcontentprocess) Get outsource ready: The checklist (http://bit.ly/outsourceready)  

Throughout my journey as an online entrepreneur, I have discovered and met hundreds of inspiring, motivating entrepreneurs. Since launching The Sigrun Show in August 2017, I have had the opportunity and pleasure of meeting even more high-achieving entrepreneurs who are truly making a difference and impact in their industries.   These entrepreneurs are people like you and me - people that are out there following their dreams, taking action, and achieving great success.   So, to celebrate our 300th episode milestone, I invited 13 amazing guests I've had on the show before to share their best business advice for aspiring online business owners.   Here's what they said… Invest in Yourself Jasmine Star dropped out of law school to follow her passion for photography and has never looked back. She has built a successful online business based on her passion. I first met Jasmine 10 years ago on Creative Live where she was teaching others how to take beautiful, professional wedding photos.   Last year, I interviewed Jasmine as a special guest on The Sigrun Show to share her strategy for attracting raving fans on social media - particularly on Instagram.   In this episode, she shares why online entrepreneurs need to double down on what they know, who they are, and truly believe that they are enough to make an impact in the world. She also shares why investing in yourself is one of the most valuable - and important - decisions you can make as a budding entrepreneur.   Jasmine Star's Best Business Advice for Online Entrepreneurs: “Double down on what you know. Double down on who you are. Double down on where you need to go.” Follow Your Gut Instincts When I first met Tamiko Kelly at BBD Live in California, I instantly found her story and business fascinating. When I launched my podcast, I knew her story would inspire many aspiring female entrepreneurs. Tamiko joined me on episode 274 where she shared how she built a thriving online business as a baby sleep trainer.   In this episode, she shares why your opinion is the only one that truly matters as an entrepreneur and the importance of following your gut instincts as you build your online empire.   Tamiko Kelly's Best Business Advice for Online Entrepreneurs: “The only opinion that matters is yours. It's your business. You have the freedom to run it however you want.” Envision Yourself as Successful   Nicole Holland is the founder of Interviews That Convert and the host of the Business Building Rockstars Show. I was first introduced to Nicole by a friend who suggested I listen to her show. Shortly after, her podcast agency reached out to request that I interview Nicole on my show, where she shared how to be a great podcast guest and run a top-notch show - and we quickly became friends.   To celebrate episode 300, Nicole shares why it's important for entrepreneurs to view themselves as successful - even before they've achieved the success they desire. She also explains why it's critical to hold onto your vision of success - no matter what.   Nicole Holland's Best Business Advice for Online Entrepreneurs: “As long as you are holding that vision of yourself as a success and taking aligned actions to move directly toward that success - you will be successful.” Create a Simple Plan - and Stick to It Caroline Balinska is the creator of eCommerce Marketing Lab. She is a serial entrepreneur who has built several online businesses and has learned many valuable lessons along the way. She joined me on episode 245 to share tips for creating a successful ecommerce strategy.   In this episode, she shares why she believes the key to building a successful online business is through intentional planning and avoiding shiny object syndrome.   Caroline Balinska's Best Business Advice for Online Entrepreneurs: “Create a simple plan. Work backwards from where your goal is.” Make Your Physical & Emotional Wellbeing Top Priority I've known Lisa Carpenter online for several years through various Facebook groups. She is an author, speaker, educator, and coach that teaches high-achieving entrepreneurs how to unleash their inner power and establish personal and professional boundaries that will catapult their businesses - and their lives - into the success they desire.   Lisa joined me on episode 247 where she discussed why entrepreneurs need to stop pushing their way to success - and how to do it - so it's no surprise that her top tip for achieving success as an online entrepreneur is to make your health as well as your physical and emotional wellbeing your top priority.   Lisa Carpenter's Best Business Advice for Online Entrepreneurs: “If you want to create massive impact and massive influence, you must show up as your best self everyday. This means making rest a non-negotiable part of your business strategy. You can't have a thriving business if you are falling apart.” Add a Personal Touch to Your Business I first met Rachael Cook through a mutual friend. In 2015, we were also part of a mastermind group together and have watched each other's businesses sour over the years. She is an award-winning business strategist focused on helping small business owners, entrepreneurs, startups, and executive leaders design their business and careers in a way that works for them.   I recently interviewed Rachael on episode 273 where she shared her powerful strategy for planning your best year yet as a CEO and online entrepreneur.   Today, she shares why doing the things that don't scale and adding a personal touch to your online business are the keys to standing out among your competitors.   Rachael Cook's Best Business Advice for Online Entrepreneurs: “Those little personal touches matter. That's what helps you truly stand out.” Short-Term Action Creates Long-Term Impact Jason Brown is the founder and Senior Coach at The Brown Report and is one of a few guests I've had the pleasure of interviewing multiple times on the show. Jason made his first appearance on The Sigrun Show on episode 182 where he shared tips on how to successfully start investing in the stock market. He came back on episode 199 to share his strategy for automating his sales funnel with YouTube.   Today, Jason shares why his top piece of advice for budding online entrepreneurs is to understand that even though the actions and steps you take today may not reap immediate rewards - the long-term returns on your investment can be so much sweeter. Jason Brown's Best Business Advice for Online Entrepreneurs: “The results you're getting today are in direct relationship to the things you did 6 to 12 months ago.” Take Imperfect Action Lisa Corduff is the creator of Keepin' Food Real and Small Steps to Wholefoods. I first met Lisa two years ago at a mastermind group we attended together and we quickly became friends. Lisa joined me on episode 77 where she explained why being authentic is critical for building a thriving, successful online business.   Today, Lisa shares why taking imperfect action, letting go of the idea of perfection, and avoiding comparing yourself to others is the key to succeeding in online business.   Lisa Corduff's Best Business Advice for Online Entrepreneurs: “Imperfect action is going to take you further, faster.” Aim for Joy in Your Online Business Natalie Sisson is another one of the few guests I've had the pleasure of featuring on the show on more than one occasion. Her first appearance was on episode 9 where she shared how she took a sabbatical from her business, the Suitcase Entrepreneur On episode 258, she re-joined me to explain what a freedom plan is and how to create one as well as how she turned her online course into a phenomenal book.   Natalie is one of the first online entrepreneurs I started following in my entrepreneurial journey and today she shares why it's important for entrepreneurs to avoid getting caught up in the detail and instead - focus on what brings you the most joy and happiness.   Natalie Sisson's Best Business Advice for Online Entrepreneurs: “Don't ever get caught up in too much of the detail. Remember to focus on how you can bring joy into all the work you do - because it shows.” Know Your Audience - Before You Start Marketing I initially met Ben Amos at Chris Ducker's Youpreneur Summit in London in 2017. He is the Creative Director of Innovate Media. He joined me on episode 203 to explain why every online entrepreneur needs to create a video marketing strategy for their online business.   So it's not surprising that when I asked Ben to share his top piece of business advice for online business owners, he explains why it's critical for entrepreneurs to spend time and energy on truly understanding who their audience is and their profile behaviors before creating a marketing strategy.   Ben Amos' Best Business Advice for Online Entrepreneurs: “Before any marketing activity, always seek first to really know your audience. Not just demographics but their psychographics and profile behavior.” Find What Works For YOU Jasmine Shea, also known as Jazzy Things, is the creator of Your Dinner Is Planned. She is a genius when it comes to creating quick and easy dinner plans for busy entrepreneurs and moms. She made her debut appearance on The Sigrun Show on episode 244 when she shared creative strategies for busy online entrepreneurs to create super simple dinner plans. On episode 263, she shared her strategy for building a massive following on Instagram.   Her advice for busy entrepreneurs is to simply find what works best for you and to align your personal priorities, values, and health goals in order to create a sustainable life that makes you feel good inside and out.   Jasmine Shea's Best Business Advice for Online Entrepreneurs: “Feeling good is the foundation of a prosperous business.” Be Yourself. Be Authentic. Shazzie is my dear friend, mastermind buddy, and the host of Sky TV's Raw Kitchen. When I first introduced Shazzie to my podcast listeners on episode 19, she shared some powerful tips on how to grow your first million as an online entrepreneur. She re-joined me on episode 206 to discuss how online health coaches can earn their first $30,000 in their first 6-months of online business and why being consistent in your online and content marketing is critical to your success.   Today, Shazzie shares how doubling down on being her authentic self has helped her build multiple, highly-successful online businesses.   Shazzie's Best Business Advice for Online Entrepreneurs: “Be yourself. Everyone else is taken.” Learn the Art of Persuasion Colin Boyd is a certified professional speaker, trainer, and NLP practitioner who I have had the pleasure of interviewing on episode 57. He shared strategies for effectively selling your products, services, and programs on stage at speaking events.   Colin has truly honed the art public speaking, and I couldn't resist inviting him as a guest speaker at my upcoming VIP Mastermind Retreat as well as teaching a masterclass for my SOMBA clients.   He is such a powerful and persuasive speaker and presenter, it's not surprising that his best business advice is to be obsessed with learning the fine art of communicating your message persuasively.   Colin Boyd's Best Business Advice for Online Entrepreneurs: “ If you don't know how to communicate your message to your audience in an engaging and persuasive way - your business is not going to grow.” Let's Celebrate! When I launched The Sigrun Show a year and a half ago, it was a dream come true. To achieve 300 episodes in such a short time is a milestone I am truly proud of. I'm grateful for all of the guests that have come on the show and special thanks to those who have come back to help us celebrate our 300th episode!   This 300th episode also marks a change for The Sigrun Show where I'll be releasing one episode per week - every Wednesday - as well as reading some of the amazing feedback my listeners have shared. I am truly grateful to each of you for being amazingly supportive and inspiring in your feedback and testimonials. Build Your Dream Business FREE Video Series Are you ready to build your DREAM business? Learn the steps you need to take to turn your passions into profit and build your dream business with my new 8-week video series: Build Your Dream Business. You'll learn how to create your vision, develop and plan your business idea, how to market your products or services, and much, much more!   What are you waiting for?   Sign up now to begin your journey to building a profitable online business! Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram! Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

Ben Amos is the creative director of Innovate Media, one of the leading online video strategy agencies in Australia. He is a passionate video producer, speaker, and educator helping brands around the world improve their video storytelling skills and uplevel their video marketing strategy. The transition of Ben's company from a simple video production company to a video strategy agency was triggered by his desire to produce results for his clients and teach them how to be effective and strategic storytellers. Ben joins me to share why every online business owner needs a video strategy. He shares the common mistake business owners make when they create video content and why overwhelm is the biggest problem when planning to execute video strategy. He also explains the different types of videos you should create for clients in different parts of the funnel as well as why he recommends vlogging and how to be consistent in doing it as part of your video strategy.   “Video, when done authentically, can connect with a problem and a pain that someone's feeling without it seeming too salesy.” - Ben Amos In This Episode of The Sigrun Show: What Ben learned from his previous experience that made him realize video strategy is a must-have for business owners How he saw the need to upscale his skills in marketing strategies and digital marketing How his company transitioned from a video production company to a video strategy agency What full funnel video content is Where the client decision-making starts Why videos are the best platforms to use at the top of your sales funnel Why you need to understand your audience before deciding which platform to use Why you need to understand the “language” of each platform What a Brand Story Video is and the best way to approach this Who the hero of your brand story should be What to keep in mind before doing Facebook Live What the core of content marketing is Two strategies to be consistent in vlogging What a vlog kit consists of What's preventing people from vlogging Key Takeaways: The first element of any marketing strategy is understanding your audience. It doesn't hurt to repurpose your content across different platforms, but know what your primary platform is for any piece of video content. When done right, vlogging can help people feel connected with you on a more human level - build that relationship with you, and feel like they're your friend. Connect with Ben Amos: Innovate Media Website Free eBook! How to Create Your Own Video Strategy Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram! Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Have you ever made an awesome video for a corporate client, only to later find that it did very little for their business? Ben Amos got tired of realizing he wasn’t providing a lasting solution for his clients, and did something about it that changed the way he runs his business and the impact his work delivers. Ben runs the video production agency Innovate Media in Brisbane, Australia, and is also the man behind the Engage Video Marketing Podcast. In both businesses, he’s all about helping clients use video content strategically to help their business goals, rather than making video for video’s sake. Today, he talks to us about how he sees more clients bypassing agencies and going right to the video producers, and how that is impacting the evolution of our role as production companies. He also discusses the three parts of a marketing funnel, how he qualifies clients, and the three circles of strategic video marketing that need to be considered. Do you talk strategy with your clients? How has that impacted your business? Let us know in the comments on the episode page!   In this episode: How the role of video producers is shifting to video strategists The 3 portions of a marketing funnel and how video can fit into it How Ben qualifies clients before their discovery session Finding opportunities to diversify your offerings and increase your revenue The 3 critical elements of video marketing   Quotes: “The ability to educate a potential client on the strategy side of what we can offer allows us to position ourselves as a better choice... because we care about the results of the video and care about their business.” 14:20 “When you start to look at it strategically the sales process becomes so much more effective and simpler.” 21:11 “When you’re clear on what the strategy is for any given piece of video content, chances are, it’s gonna be more effective and it’s going to align more closely with the actual goals the business has.” 28:37     Links: Be sure to check out Ben’s exclusive Gift for Studio Sherpas listeners! Innovate Media  Engage Video Marketing Podcast   Check out the full show notes page Stay up to date with everything we're doing at Studio Sherpas Tune into our weekly Facebook Lives If you haven't already, we'd love it if you would leave us a review on iTunes!   Find out how Video Blocks can save you thousands on your productions!

Today we’re going to be telling a story about telling a story. For the last 8 years my business, Innovate Media, have been working with businesses locally and around the country to tell their stories through video. Last year, in 2017, we launched something a little different and we call this the Social Story Project. - a special project in which our aim was to uncover a story worth telling in our local area, and then to donate our time and expertise to tell this story in a short film. And as of this week… the first social story project film was released.  My guest today is Doug Lecole. And Doug works for me here at Innovate Media. As Digital Content Producer, Doug is the camera, editing, and motion graphics powerhouse in the office that makes stuff happen for our clients. In this episode: What led Doug to his passion and career in video and film-making The inception of the Social Story Project and what prompted the idea How it went from idea form into the Social Story Project How we launched it What happened after launch The sort of stories that were uncovered The selected story How the story developed by uncovering more about the people involved The pre-production process and into production How it was decided where and who to film A break down of the editing process What's next now this film has launched Links mentioned in the show: Innovate Media (http://innovatemedia.com.au/) Free 3 part video course ‘Foundations – by Engage Video Marketing’. Click here for instant access to get started. Support this podcast

Almost everywhere we look, online video has become a staple in content creation but it takes more than just hitting record to create proper online video content. This episode is all about how you can tell your story better through online video as creative director of Innovate Media, Ben Amos joins the show to share his top online video strategies. Stay tuned as we go into the storytelling element of our businesses, the two essential things you need to get done when planning your online video strategy and how to tell your story from a business perspective. This episode is a great one if you are looking to get started or even revisit your online video strategy so get that notepad and pen out, you're going to need them! Essential Learning Points From This Episode: Ben talks about the importance of your why when it comes to creating videos. Ben breaks down the three main areas of the storytelling journey. What are the different goals you should cover in your online videos strategy. How the 4P framework can help with your story structure. Much, much more! Important Links & Mentions From This Episode: Ben Amos' website (http://engagevideomarketing.com/) Ben Amos on Twitter (https://twitter.com/engage_ben) Bonus Content from Ben (http://engagevideomarketing.com/youpreneur) Innovate Media (http://innovatemedia.com.au/) Amy Schmittauer (https://www.youtube.com/channel/UCR9gMSj0UUxGvgfpNhhF3Jw) Pat Flynn (https://www.youtube.com/user/SmartPassiveIncome) Gary Vaynerchuk (https://www.youtube.com/channel/UCctXZhXmG-kf3tlIXgVZUlw) Simon Sinek's Start With the Why Talk (https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action) Patrick Moreau (https://musestorytelling.org/) Rise of the Youpreneur VIP Waitlist (https://chrisducker.lpages.co/rise-waitlist/) Personal Branding Roadmap (http://youpreneur.com/ebook) Sign-up for the FREE Youpreneur Launchpad Training Course (http://chrisducker.com/launchpad) Join the Youpreneur Community and Build Your Business FAST! (http://youpreneur.com/) Thank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page. Also, kindly consider taking the 60-seconds it takes to  leave an honest review and rating for the podcast on iTunes (https://www.chrisducker.com/itunes) , they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally! Lastly, don’t forget to  (https://www.chrisducker.com/itunes) , to get automatic updates every time a new episode goes live!

Ben Amos Interview: Using Video Strategically (Business Episode) Welcome back to the Love Your Story interview land. Today we embark on a business episode in our interview with Ben Amos from Austrailia. Ben is a passionate online video strategist and the host of Engage with Story podcast. He is the founder and creative director of Innovate Media; an online video strategy and production agency based in Queensland, Australia. His podcast is all about exploring the power of storytelling in moving people to action in your business strategy. He talks with expert story artists from around the world deep diving into storytelling for business. I’ve asked him on the podcast today to talk about the angle of strategy. Stay tuned for our discussion from the land down-under. Stories are our lives in language. Welcome to the Love Your Story podcast. I’m Lori Lee, and I’m excited for our future together of telling stories, evaluating our own stories, and lifting ourselves and others to greater places because of our control over our stories. This podcast is about empowerment and giving you, the listener, ideas to work with in making your stories work for you. Story power serves you best when you know how to use it. In our business episodes we often discuss the importance of using story to connect with clients or employees, stakeholders or potential investors, but today we’re getting into the angle of how to grow market reach by strategically using story. This is Ben’s area of expertise. So, welcome to the Love Your Story podcast Ben.   Listen to the audio for the interview with Ben Amos     With any business endeavor, embarking with a strategy in mind, rather than using the throw a handful-of mud at the wall and see what sticks approach is generally the best idea. This way the money you are spending, the audience you are reaching, the efforts being put into the business have a purpose and end plan. Using story IS the most powerful way to connect with people in order to create a space of interest and a form for remembering what you’ve communicated, but when we tell the stories with purpose we are taking steps directly toward our goal. Sun Tsu, Ancient Chinese Military Strategist said, “Strategy without tactics is the slowest route to victory, tactics without strategy is the noise before defeat.”  Your strategy is what Ben is talking about – the vision he helps his client get before stepping on to the trail, and the tactics are the use of stories in the appropriate places to achieve this strategy. Thanks for tuning in today. Have a great week creating your best stories and if you haven’t signed up for the 21-Day Challenge yet, go to www.loveyourstorypodcast.com (http://www.loveyourstorypodcast.com) and hop on the train of testing out fun story tools in this guided 3 week challenge. There’s more information on it on the website, and reach out if you have questions about it. For those of you already in the challenge – keep up the great work and momentum! You’re rockin it! See you next week. For more information on Ben: ben@engagevideomarketing.com www.engagevideomarketing.com Insta and Twitter: @engage_ben Free video strategy course: www.engagevideomarketing.com/foundations  

Today I am joined by Ben Amos from Innovate Media and the Engage with Story podcast where we talk about importance of formulating a story when using video in your business marketing strategy. What is covered in this episode: How to craft an engaging story to connect with your customers through video The importance of being strategic with video online and knowing how that affects your production budgets Knowing the end goal when crafting and creating your videos Common pitfalls business owners fall into when creating video messaging Why placing your video on YouTube alone is not enough to get a return on investment Cutting through the noise and clutter online by crafting a compelling video strategy How overwhelm leads to lack of action by business owners when it comes to creating video content Why content needs to be mapped out and aligned with your overall business strategy Tips for starting out when using video in your business Why focusing on the tactic or tool such as Facebook Live in the first instance instead of strategy can be wrong approach Understanding who your audience is before starting to use video to promote your business Why you need to know what you want your audience to do, feel or act before you start producing your content The power of storytelling to move people to take action The four pillars of a story structure a business can use: people, place, purpose and plot Why the hero is not the business.  Understand who you want to help. How Ben is using video in his own business to create wins by producing video for specific social media platforms The new video vertical format Facebook is recommending for their ads platform Why video is a must for any marketing strategy  

Innovate Media and Oculu President and founder John Cecil talks about the world best surfing spots as well as how to make video effective for improving conversions.