Podcasts about engage video marketing

In this episode we enjoy what I think is the clearest explanation of how to get very strategic with video content. If you've got over the camera shyness and you want to level up then this interview with Ben Amos from Engage Video Marketing, is for you. If you're a like a lot of other people and you don't want to start making video until you have a great plan - then this is also the episode for you.Buckle up and let me introduce you to the one and only Ben Amos.Ben's website : engagevideomarketing.com----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

Joining me this week is Ben Amos from Engage Video Marketing.  In this week's episode, Ben & I walk through how to create a video-first approach for your business. We discuss the 7 elements you need to include to ensure any video content you create is successful.  Ben is a passionate online video strategist, video producer, international speaker and consultant working with high-impact brands worldwide to connect them to their ideal audiences through effective online video marketing. As host of the Engage Video Marketing Podcast, and coach to hundreds of Video Strategists globally, Ben's mission is to help other creatives, marketers, entrepreneurs and video producers better understand how to attract, engage and convert audiences online with video.  If you like this episode, make sure you listen to the rest of Simon Says Video, follow the podcast and leave a review so others can find us.  If you'd like to learn more, you can connect with me using the links at the bottom and find out how I can help you put a successful video content strategy in place for your business.  As a thank you for listening to my podcast, I will give three listeners a chance to win a signed copy of my book ‘How to Get Video Right – The essential guide to video strategy in the rapidly changing digital age'. All you have to do to enter is leave a review. Screenshot your review and email it to me asksimon@getvideoright.com by 9th December 2022 for a chance to win.    Highlights from this episode:  (04:53) Why your business needs a video-first approach  (07:14) Why video will work for your business  (09:59) Why is video is put into the too-hard basket?  (12:32) Tactics vs Strategy – The Art of War  (13:56) The 7-minute video marketing plan  (15:00) The seven elements of an effective video plan  (27.07) How to get these videos made  (30:49) The results you can expect  (38:33) How to get started  (39:37) What to look for in a video partner    Connect with Ben:  Engage Video Marketing  Engage Video Marketing Podcast  Video Strategy Training    Contact Simon:  Visit the Website  Buy the Book  Work with Me    If you like what you hear, remember to click follow or subscribe, share with your colleagues and leave us a review so others can find us. 

G'day Strategists! Ben here from Engage Video Marketing joining you today with a quick podcast update. Last episode we crossed the 250 episode milestone and let me tell you right now. There is a whole lot more of the Engage Video Marketing Podcast coming your way real soon. But as of right now we'll be on a short episode break from now until September 1st 2022 in a little over a month from now. Why? We'll a few things really. First of all, I am deep into an exciting new brand refresh for Engage Video Marketing. A brand new website, new offers, new trainings and more all coming in the final quarter of 2022 so there is a lot of work happening right now in the background. Second, I'm working right now with the very first group of future Accredited Video Strategists who are going through my brand new accreditation program and I'm focussed on giving them everything right now towards their success in the program. And finally, I've got a schedule of incredible guest and episode topics that we're going to dive in to right here on the show from episode 251 and onwards, and I'm going to be working over the next few weeks to get those episodes ready to go for you, to better serve you in your development as a confident video strategist. In the meantime, however, do not be a stranger. I want to hear from you on topics, guest ideas and what you need help with in the world of video marketing for business. So shoot me an email ben@engagevideomarketing.com or join me in the DMs on whatever social channel floats your boat. I want to hear from you, and make this show the most valuable show in your podcast feed each and every week when we return. And don't forget, if you are ready to start your journey right now as a confident video strategist you can get access to my brand new Video Strategist Masterclass program over at engagevideomarketing.com/vsm So for now, until episode 251 at the start of September, thanks for listening and I'll be back with you real soon.

When it comes to growing a video marketing business or any business for that matter, there really are only 5 key numbers that you need to be focused on. In this episode of the Engage Video Marketing podcast, I am going to break down each one of the five. In this episode we cover: 5 ways to grow your business No. of Leads No. of Customers No. of Transactions Average $ Sale Profit Margin Links mentioned in the show: https://www.engagevideomarketing.com/board (Strategy Board Mastermind) If you found this episode of value I'd love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com https://www.linkedin.com/in/beninnovate/ (Ben Amos LinkedIn) https://www.instagram.com/engage_ben/ (Ben Amos Instagram) https://twitter.com/engage_ben (Ben Amos Twitter) http://engagevideomarketing.com/itunes (Rate the Engage Video Marketing Podcast on iTunes)

In today's episode of the Engage Video Marketing podcast, I'm going to share with you simple steps that you can take to get started as a video strategist today.  In this episode we cover: 5 Steps to Get Started as a Video Strategist 1 - Start and grow in confidence over time 2 - Be a Student of Video Marketing 3 - Be a Conscious Consumer of Video Marketing 4 - Lead with Value and your existing clients first 5 - Eat Your Own Cooking Support this podcast

Austin Armstrong from SocialtyPro is an expert when it comes to bringing businesses to life on video and you may know him from watching his viral TikTok videos. Today, he shares how to grow your business with podcasting, TikTok, SEO, video marketing and blogging. This episode is also sponsored by AppSumo. Get paid this November. Learn more in the shownotes

In today's episode of the Engage Video Marketing podcast, I'm going to be exploring this concept of a ‘video first' way of doing business with my guest, Paul Mortimer.  Paul has extensive knowledge on video-first ways of operating as a business, going beyond just marketing and sales use cases. He talks about topics including how we transformed our business with video and asynchronous video communication.  A little more about Paul: Has risen up the ranks from Content Marketer to Head of Growth over 6 years at award-winning HubSpot agency Digital 22 and forms part of the agency's Leadership Team Hosts ‘VIDEO FIRST',  Digital 22's specialist video podcast covering topics like creating videos on a budget, using YouTube for your business, and growing your podcast production value  Has written and presented extensively on content marketing  Helps to lead a team of over 45 in-house marketers, copywriters, designers and developers who are experts in inbound marketing and know HubSpot's platform inside-out Is driving a video-first approach for Digital 22 and all of our clients  In a previous life, worked as an English Literature teacher as well as a freelance writer and photographer https://engagevideomarketing.com/group (Join our conversation at Online Video Strategy Community on Facebook.) https://engagevideomarketing.com/survey (Complete the Super Duper Annual Engage Video Marketing Community survey, and get a chance to win one of 3 x $50 Amazon gift cards, EVM ‘lead with value' t-shirts, or the chance for some 1:1 coaching with me.) If you found this episode of value I'd love for you to reach out and let me know on instagram @engage_ben or email podcast@engagevideomarketing.com https://www.linkedin.com/in/beninnovate/ (Ben Amos LinkedIn) https://www.instagram.com/engage_ben/ (Ben Amos Instagram) https://twitter.com/engage_ben (Ben Amos Twitter) http://engagevideomarketing.com/itunes (Rate the Engage Video Marketing Podcast on iTunes) Support this podcast

In this episode of the Engage Video Marketing we're going to talk about monetising your expertise and knowledge through video courses. In this episode we cover: 3 Aspects to a Successful Video Course: Audience Who are you helping? Understanding your audience needs and style Content Designing your content The power of a framework The Post-it Note Method Methods for producing your video course  Live webinar series Voice over and slides DIY video production Professional video production Learner engagement Technology and platforms The use of learning management system or a course hosting platforms Marketing Messaging Monetisation Beta testing Promotion and launchin Support this podcast

In these uncertain times, professionals who have clarified their message and built a better on-screen presence are much more likely to strengthen business relationships.In this episode with Chris Schwager (Video Marketer from Ridge Films) is interviewed by Ben Amos (Coach & Mentor from Engage Video Marketing). Get wrapped up in their journey as they explore the challenges all business face with the inevitable shift to video.Learn the barriers and struggles people experience and how you can conquer your fear presenting in front of a camera. Click here to connect with Chris on LinkedInClick here to connect with Ben on LinkedInClick here to check Engage Video MarketingClick here to register for the video workshop and get our script templateClick here if you want to make your DIY videos easierClick here to ask questions, rate, comment on the show1300 474 343info@ridgefilms.com.auhttps://www.ridgefilms.com.auRidge Films Corporate Pty LtdLevel 26, 1 Bligh StreetSydney NSW 2000Ask questions, rate, and comment on the show and let us know what insight and tips from our industry experts you'd like to know. If you're looking to use video to humanise your business with video marketing, this is a great show for youSupport the show (https://www.ridgefilms.com.au)

In these uncertain times, professionals who have clarified their message and built a better on-screen presence are much more likely to strengthen business relationships.In this episode with Chris Schwager (Video Marketer from Ridge Films) is interviewed by Ben Amos (Coach & Mentor from Engage Video Marketing). Get wrapped up in their journey as they explore the challenges all business face with the inevitable shift to video.Learn the barriers and struggles people experience and how you can conquer your fear presenting in front of a camera. Click here to connect with Chris on LinkedInClick here to connect with Ben on LinkedInClick here to check Engage Video MarketingClick here to register for the video workshop and get our script templateClick here if you want to make your DIY videos easierClick here to ask questions, rate, comment on the show1300 474 343info@ridgefilms.com.auhttps://www.ridgefilms.com.auRidge Films Corporate Pty LtdLevel 26, 1 Bligh StreetSydney NSW 2000Ask questions, rate, and comment on the show and let us know what insight and tips from our industry experts you'd like to know. If you're looking to use video to humanise your business with video marketing, this is a great show for youSupport the show (https://www.ridgefilms.com.au)

In part 14 of our Masterclass Series on Building a Strategic Marketing Plan for Your Business, host Eric Dickmann speaks with Ben Amos, Founder of Engage Video Marketing. Ben has over 15 years of experience in the film and media industry and is also Founder and Creative Director of Innovate Media, a video production and online video strategy agency operating from Queensland, Australia. Ben has also founded Australia's only purpose-built video blogging studio space, and facility – Vlog Pod®.Ben is passionate about working with clients to develop effective online video strategy within their niche and is driven to help other business owners and marketers understand the full potential for online video platforms within a wider business marketing strategy.For additional resources on this episode and from our other episodes in this Masterclass Series, visit https://fiveechelon.com/masterclassTo learn more about Eric Dickmann and The Five Echelon Group, visit https://fiveechelon.com To learn more about Ben Amos and Engage Video Marketing, visit http://engagevideomarketing.com https://www.linkedin.com/in/beninnovate/Episode #64Buzzsprout - Let's get your podcast launched! Start for FREEMarketing Automation with HubSpot Try HubSpot's all-in-one marketing software to simplify campaign management and drive new leads.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

In this episode, I interview Ben Amos, the Founder and Creative Director of Innovate Media; one of Queensland's most sought-after online video strategy and production agencies. He’s also the founder of the Vlog Pod and Founder/Chief Digital Strategist over at Engage Video Marketing. Ben is passionate about working with clients to develop effective online video strategy within their niche and is driven to help other business owners and marketers understand the full potential for online video platforms within a wider business marketing strategy. He hosts the weekly Engage Video Marketing Podcast which explores the power of video to engage audiences to action and grow businesses. At the heart of everything he does, his core goal is to show people how to grow market reach and revenue in the real world by tapping into the power of online video marketing for their business. In this jam-packed 20 minute episode, Ben will teach us how we can use video marketing at the right time and in the right way to effectively reach our target audience and generate sales. So don’t miss out. This Cast Covers: From teaching film, media, and drama to owning a successful video marketing agency. Understanding what it means to do video marketing strategically so you can get results. Working with small, medium, and large-scale businesses.  How video is at the center of so many ways of reaching and communicating with people. The ease of creating videos for marketing in comparison to other forms of marketing content. Using video to bring high touch back into a high-tech world. Why small business owners should use video not just for marketing but also across the full customer journey. Some of the mistakes people make when they’re doing video marketing. Applying video marketing practically while continuously seeking self-development information on it. Creating content for your target customers in a way that provides them value. YouTube versus Vimeo - The pros and cons of each in relation to small businesses. Knowing your audience first before building your marketing strategy. Additional Resources: Engage Video Marketing Innovate Media Vlog Pod Engage Video Marketing Podcast They Ask, You Answer By Marcus Sheridan   Music from https://filmmusic.io "Cold Funk" by Kevin MacLeod (https://incompetech.com). License: CC BY (http://creativecommons.org/licenses/by/4.0/

In this episode of the Engage Video Marketing podcast, we’ll dive deep into the different types of attribution modeling, how you can consider this idea when measuring the effectiveness of your videos and the important question of ‘what attribution model is right for you’. Support this podcast

In this episode of the Engage Video Marketing podcast, I've invited video editor and video repurposing expert Daniel Patrick Norton on the show to discuss more about how to maximise the reach, exposure and potential ROI of your video content through effective repurposing. Learn more at https://www.engagevideomarketing.com/episode157 Dan Norton helps Entrepreneurs save time and reach more people by repurposing their live stream videos into bite-sized clips for social media. Over the last decade, he's worked in the live stream sports broadcast industry for Major League Baseball and The Walt Disney Company. His focus now is on fulfilling his desire to help fellow video editors and creators make income with their skills and land more clients. and he's started a group coaching program to do just that for others. In this episode we explore; More about Dan's story, what led him into the world of video and what he does today. The problem with putting all your time and effort into creating a video only to let it sit on one channel alone. What does Dan refer to as repurposing? Why repurpose, not just repost your video 'as-is' on another channel? What are the key things to consider when either working with an editor to repurpose or doing it yourself? How are the requirements different for each platform? What do people often get wrong? ... and more Support this podcast

In this episode of the Engage Video Marketing podcast, we’ll be exploring the 1-4-1 methodology which allows you to get clear on what it is that you do and how you help people. With this method in your toolkit you’ll be able to clearly communicate who you are, and what makes you unique to your potential client or customers in your marketing and communications. It’s an absolute game changer. For further reading on how to gain clarity on your message I highly recommend the book ‘Building a Storybrand’ by Donald Miller. Support this podcast

In this episode of the Engage Video Marketing podcast, we’ll dive deep into how you can make the right decision in doing a DIY video vs. investing in a professional videographer for your business. When is it best to record videos yourself and when is the right time to hire a professional videographer. Learn more about and join the Engage Video Marketing Academy for a $1 Trial Today (https://engagevideomarketing.com/academytrial) Ben Amos LinkedIn (https://www.linkedin.com/in/beninnovate/) Ben Amos Instagram (https://www.instagram.com/engage_ben/) Ben Amos Twitter (https://twitter.com/engage_ben) Rate the Engage Video Marketing Podcast on iTunes (http://engagevideomarketing.com/itunes) Support this podcast

In this episode of the Engage Video Marketing podcast, we’ll dive deep into an integrated content strategy and how this approach can add a new level of depth to a video strategy for business. I’m joined by an in-house video strategist and video producer to learn the secrets to video ROI. Glenn Hughes is a professional Video Producer, Videographer and Video Editor with over 20 years experience planning, shooting and editing video for clients worldwide. As a member of the Gordian Marketing Team, Glenn develops video strategies and content road maps aimed at lead and demand gen for each stage of the customer journey. He produces, shoots and edits promotional, educational and training videos for Gordian as well as clients and contractors around the country. Support this podcast

In this episode of the Engage Video Marketing podcast, we’ll dive deep into the untapped power for local businesses by making themselves more visible using video, and we’re not talking highly produced big budget stuff either. Just getting out there, using what you have, and connecting with your community on video. Bruce Irving is a marketing strategist, speaker and founder of Irving Media Group LLC where he helps small local business owners develop and implement a marketing strategy to build a brand as well as increase sales. Bruce is also the host of 2 successful podcasts the Smart Pizza Marketing Podcast and The Local Business Podcast. Before running his own business and hosting these podcasts Bruce ran a multi-million dollar local business for over 20 years. Support this podcast

In this episode of the Engage Video Marketing podcast, I am joined by Todd Hartley of WireBuzz and together we dived deep into the critical role of video in remote selling with the current post-pandemic new normal.  Todd Hartley is the founder and CEO of WireBuzz, a digital marketing agency that combines storytelling and award-winning creative to help businesses capture and convert attention into closed deals. Todd is a go-to digital advisor for Tony Robbins, Justin Timberlake, MD Anderson and Home Depot. He also trains corporate sales teams and speaks around the world on topics such as: selling remotely in an access-restricted world, using video to replace face-to-face engagement, and how to create binge-worthy marketing experiences that hack your prospect’s attention and build momentum through the sale. In fact, he recently did a remote sales training for Tony Robbins' internals sales and marketing team and has been asked back to do a webinar for Tony’s entire audience! Support this podcast

Ben Amos has made a specialty out of showing why businesses need not just a video producer, but a video strategist, and what the difference is. And in his courses, he also trains video producers the skills they need to become video strategists.GUEST: Ben Amos of Engage Video Marketing | Podcast | Academy | Online Video Strategy Blueprint | YouTube Channel | Facebook | Twitter | InstagramHOSTS: The Video Marketing Value Podcast is hosted by:- Dane Golden of VidiUp.tv and VidTarget.io | LinkedIn | Twitter | YouTube- Renee Teeley of VideoExplained and ReneeTeeley.com | LinkedIn | Twitter | Instagram | YouTubeSPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.PRODUCER: Jason Perrier of Phizzy StudiosREAD THE TRANSCRIPT

Ben Amos has made a specialty out of showing why businesses need not just a video producer, but a video strategist, and what the difference is. And in his courses, he also trains video producers the skills they need to become video strategists.GUEST: Ben Amos of Engage Video Marketing | Podcast | Academy | Online Video Strategy Blueprint | YouTube Channel | Facebook | Twitter | InstagramHOSTS: The Video Marketing Value Podcast is hosted by:- Dane Golden of VidiUp.tv and VidTarget.io | LinkedIn | Twitter | YouTube- Renee Teeley of VideoExplained and ReneeTeeley.com | LinkedIn | Twitter | Instagram | YouTubeSPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.READ THE TRANSCRIPT

In this episode of the Engage Video Marketing podcast, we’ll talk about the importance and leverage of having a consistent video strategy as Rob Balasabas takes me through his journey on growing his YouTube channel and the opportunities that opened up for him along the way. Rob Balasabas is the Brand Evangelist at TubeBuddy.com, and speaks at various conferences, summits, podcasts and live stream interviews. He creates a lot of content on his own channels, primarily on LinkedIn, YouTube, Instagram, and Facebook. Rob shares a lot of video marketing & creation strategies, live-streaming tips, as well as tools & software reviews. Basically, videos to help you, the content creator. When he’s not working, Rob is a husband and a dad. He loves to travel, drink coffee, and explore new places with his family. Support this podcast

In this episode of the Engage Video Marketing podcast I’m excited to share with you my 4-year journey as a course creator. We are going to dive deep how I was able to generate over $125k of income from the courses I’ve offered. (http://engagevideomarketing.com/bbd) Ben Amos LinkedIn (https://www.linkedin.com/in/beninnovate/) Ben Amos Instagram (https://www.instagram.com/engage_ben/) Ben Amos Twitter (https://twitter.com/engage_ben) Rate the Engage Video Marketing Podcast on iTunes (http://engagevideomarketing.com/itunes) Support this podcast

In this episode of the Engage Video Marketing podcast I’d like to introduce you to my friend and mentor James Wedmore as we discuss the guidance and coaching I got from him on business over the last few years. James helped me build my online course and memberships side of my business to over 6 figures in revenue, alongside my main agency business. If you don’t know James, he’s a former bartender, a youtube strategy guy and serial entrepreneur who’s built multiple 7-figure businesses. These days he focuses on sharing his years of business building experience with future online entrepreneurs (just like you) who are struggling or just starting out. Support this podcast

In this episode of the Engage Video Marketing podcast I’m joined by Natalie Hailey from YouTube Agency Hot Content to find out more about leveraging your YouTube videos in various ways off YouTube, and there’s some practical, actionable tips here for everyone. Through her agency Hot Content based out of the north of England in the UK, Natalie Hailey helps small businesses and entrepreneurs to create quality, share-worthy content and promote it, and their brand, online. She also works as an outsourced content marketing strategist, producing and implementing content strategy for businesses of all sizes. She loves to teach the principles of content marketing and help people go from confused, overwhelmed and frustrated to relieved, in control and energised. Support this podcast

About BenBen is the founder of Engage Video Marketing and has over 15 years experience in the film and media industry. He is also Founder and Creative Director of Innovate Media, a video production and online video strategy agency operating from Queensland, Australia. Ben has also founded Australia’s only purpose built video blogging studio space, and facility – Vlog Pod®. Ben is passionate about working with clients to develop effective online video strategy within their niche and is driven to help other business owners and marketers to understand the full potential for online video platforms within a wider business marketing strategy. Ben's One Hot Thing...Repurpose your YouTube videos for social media Connect with BenWatch his  YouTube channel (https://www.youtube.com/channel/UC9MB9VMTS5lfUVcDG3zR-DQ) On  Twitter (https://twitter.com/engage_ben) Resources Mentioned Editable workflow template (http://bit.ly/hotcontentprocess) Get outsource ready: The checklist (http://bit.ly/outsourceready)  

"Your content plan should be as a direct result of understanding your audience and knowing what goals you're trying to achieve." Ben Amos practices what he preaches when it comes to video and business and in this conversation, he goes into detail about how he helps clients think through their content needs. Links: Engage Video Marketing Online Video Strategy Blueprint Engage Video Marketing Academy Ben on LinkedIn --- Send in a voice message: https://anchor.fm/dearvideo/message

Video is a great way to stand out, get in front of more prospects and convert them to clients. In this chat, Ben from Engage Video Marketing covers how to make video work for you and what platforms to do it on.  Resources mentioned in the episode Soapbox video editor VidYard's recorder Connect with Ben […]

Video is a great way to stand out, get in front of more prospects and convert them to clients. In this chat, Ben from Engage Video Marketing covers how to make video work for you and what platforms to do it on.  Resources mentioned in the episode Soapbox video editor VidYard’s recorder Connect with Ben ... Read more

Ammon Arrave was once a teacher. Then he had a business cleaning portable toilets. Now he's the inventor of the One 80 Light … the world's first peripheral L.E.D. headlamp.   A little bit more about One 80 Light inventor Ammon Arrave … Righto, let's meet Ammon Arrave.  He's the inventor of the One 80 Light - the world's first peripheral L.E.D. headlamp … which is a fancy way of saying it's a light that you strap on your head and it illuminates everything in front of you. He's done OK with it. He's raised $150,000 on Kickstarter. And sold plenty of lights and accessories. But here's the thing. He's not a millionaire. Yet. He's not an eCommerce rockstar. Yet. In fact, he's not totally convinced he's got what it takes to be either of those things. Yet. And that's what I like about him. Ammon is just a bloke, who used to be a teacher then started a portable toilet cleaning business. He then tried his hand at product development … and here he is today. So maybe this time, have a listen to what Ammon has to share - after all he's no dummy - he's invented a pretty cool product, which he's wholesaling, selling online and making a living from it. But at the end of this chat, I list a few more things he could be doing to grow his business and I'm going to give you a chance to share your thoughts with him as well. I started off by asking Ammon how portable toilets lead to the invention of the One 80 Light.   Here's what caught my attention from my chat with One 80 Light inventor Ammon Arrave: I like the way Ammon makes a point of steering clear of the nay-sayers. Hang around with uplifting peeps. I like how Ammon is aware that there are a number of different groups of people using the One 80 Light - joggers, hikers, trades etc even though he's not doing anything about individually targeting them in his marketing. I like the fact that he's retained 100% ownership of his business, whilst using Kickstarter to raise the money he needs to move it forward.   Resources mentioned in episode 483 of The Small Business Big Marketing Show: Buy a One 80 Light on their official website Ammon's new Kickstarter campaign Stu Heinecke's podcast - How to get a meeting with anyone Last week's interview with Get The Meeting! author Stu Heinecke Interviews I've done with other inventors or founders who've raised money through crowdfunding: Tom Dickson of Will It Blend Cedar Anderson from Flow Hive Phillip Kouch of Goldelucks   This week's Monster Prize Draw winner Ben Amos of Engage Video Marketing on the Sunshine Coast   Please support the following businesses who make this show possible:   American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   Yellow Check out their online marketing packages tailored for businesses just like yours.   Switchnode Australia's Internet isn't great. That's why Switchnode exist. The solution is here and it's wireless.   If something in this episode of Australia's favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.   [ For more interviews with successful business owners visit Small Business Big Marketing ]  See omnystudio.com/listener for privacy information.

As a YouTuber, you possess the amazing skill of being able to tell stories via video, a skill that's absolutely necessary in today's business and marketing world. How can you use that skill to generate additional revenue? The answer is on this week’s episode of TubeTalk.Video is an incredibly effective way of generating business leads - but your content needs to resonate with the target audience to be effective. So how do you get viewers to engage with your B2C or B2B uploads as part of your marketing funnel? We’re joined this week by Ben Amos, a video marketing expert from Engage Video Marketing. In this podcast you will learn:1. Why marketers should focus on video2. The key elements of the customer journey when it comes to video strategy3. How to use the power of storytelling for your video content For the full show notes, head over to https://vidiq.com/blog/post/why-video-powerful-marketing-funnel-tubetalk-184/. Don't forget to leave a review and subscribe in your favorite podcast app!Any questions or comments? feel free to email me Liron@vidIQ.com

In episode 107 of the Engage Video Marketing Podcast your host Ben Amos (founder of Engage Video Marketing) is breaking down the critical factors that influence video ranking and optimization on Facebook. Back in May 2019 Facebook released some indepth information about what factors they take into consideration when ranking videos natively across their platform and with this provided some important insight for anyone using Facebook Video to market their products, or services or to engage an audience. Learn more on the shownotes page at engagevideomarketing.com/episode107 Support this podcast

This episode is a very special one because it is our 100th episode since I started my podcasting journey. If you’re listening, thank you for being with me on this milestone. Today, I’ll be bringing you 4 different interviews with listeners from around the world who are also engaged in the world of video.  Interview 1 Dane Golden of Hey.com is a YouTube Marketing and SEO Expert who helps businesses and people drive conversion by YouTube and Facebook Video using a content marketing approach. What is covered in this interview: The services of Hey.com and the types of businesses and people they work with. The area where most brands or businesses are not getting enough value with the videos they produce. Their approach with clients who don’t see the value of making the customers the heroes of their videos. Dane’s YouTube Channel and the content he produces. The reason he keeps listening to the podcast and one stand-out episode for him. How to succeed in the video marketing world. Links Veeroll Website (https://veeroll.com/) Interview 2 Simon Holt is the Founder and Creative Director of Visual Culture, a video production company based in Melbourne, Australia.  He shares with us today his interesting experience with video in this interview. What is covered in this interview: Simon’s work background and the services they offer at Visual Culture. Growing his customers from different sources. His company’s process of using video to promote his own company. Their process of talking to clients about video strategy in the content they’re creating. The biggest shift he has seen in the world of video over the last 9 years. What introduced Simon to the Engage Video Marketing podcast, the value he gets from it, and his favourite episode in the podcast. Links Visual Culture YouTube (https://www.instagram.com/visualculture10/) Interview 3 Yana Martens works with businesses and individuals on gaining camera confidence. She holds a psychology degree which helps her give insights for behaviour in front of the camera and what’s most effective for people to release their insecurities. What is covered in this interview: Yana’s background and what led her into the world of video and what she does today. How Yana helps her clients in gaining confidence in front of the camera. Negative impacts of doing video badly on LinkedIn. The story of how Yana started listening to the Engage Video Marketing podcast and why she loves the podcast. Links Video Confidence Course (https://yanamartens.com/video-confidence-course/) Interview 4 Thomas Hoflin is the owner of a video company in Sweeden called Any Motion. He was one of the founding members of my Online Strategy Blueprint Course. What is covered in this interview: Thomas’ background and his work in the video industry. What led him to the Engage Video Marketing podcast. The stand-out episodes that he has gotten so much value from. The reason that prompted him to join the Online Strategy Blueprint Course. Positive changes and developments he has seen in his business since taking the course. Links Any Motion Twitter (https://twitter.com/anymotion_se) Links to my show Rate the Engage Video Marketing Podcast on iTunes (http://engagevideomarketing.com/itunes) Support this podcast

What’s the biggest shift in the way businesses use video today compared to the “early days”? How does video influence attention spans? And what should a company look for when hiring a video production agency? These are a few of the questions I answered in a recent interview with Ben Amos, founder of Engage Video Marketing. Plus, I reveal one of the biggest mistakes companies make when marketing their product, WireBuzz's 5-step messaging framework, and how to use video at different stages of your sales funnel. Ready to level up your video marketing knowledge? Then tune in to this episode of Video Marketing Mastery!

In this week’s episode I’m speaking ben Amos from Engage Video Marketing. Ben’s business is focused on helping businesses become more comfortable and effective with video marketing - whether they are doing it themselves, supported by his courses, podcast or coaching or he’s doing it for clients through his own agency. Video marketing should be part of your digital marketing strategy so dive in. ------- Links and mentions : Ben's website, courses and podcast : https://engagevideomarketing.com/ (https://engagevideomarketing.com/) ------- Visit the show website at www.bobgentle.com (http://www.bobgentle.com) Download > 6 Keys to unlock success in your digital agency : Free download @ www.bobgentle.com (http://www.bobgentle.com) Follow on Instagram and Twitter @bobgentle Join the Gravity Agency Facebook Community : https://www.facebook.com/groups/533887233740170/ (https://www.facebook.com/groups/533887233740170/) Please take a second to rate this show in iTunes. It will mean a lot to me.

This week, Ben is opening the doors for enrolment to his first online course entitled The Online Video Strategy Blueprint. And in this episode, he tells us more about the backstory on how he arrived at this point in his career. He shares his journey with us from changing the way he created content strategically to get results for his clients 6 years ago, launching the Engage Video Marketing brand 3 years ago, writing an ebook, creating a webinar series and a coaching program called The Online Video Strategy Blueprint Bootcamp to, now, launching his Online Video Strategy Blueprint Course. He also shares two audio clips from his free training released last week entitled The Rise of The Video Strategist which is about how to strategically produce video and the 7 elements critical to the success of an online video strategy and how they all work together. The Online Video Strategy Blueprint Course will be on sale today, February 5, 2019 for 10 days only. For more information or questions you may visit the website www.onlinevideostrategyblueprint.com or email Ben at ben@engagevideomarketing.com Support this podcast

Episode 74 of Engage Video Marketing is a solo episode with me, Ben Amos, and I share with you the audio of my Facebook live mini masterclass on the differences between having client testimonial videos and what we prefer businesses to steer towards which is a client story video. In this episode, I discuss the following: A background on the Full Funnel Video Strategy Framework and how telling stories come into the framework. The advantages of making a client story over a client testimonial video. The stark difference of client testimonials vs a client story is shown through an example. Why does story work so well at reaching more effectively with a brand message? The 7-step framework for creating and crafting client stories. I break down my examples and how it follows the 7-step framework. Links mentioned in the show Engage Video Marketing Community (http://engagevideomarketing.com/community) Online Video Strategy Blueprint Course (http://onlinevideostrategyblueprint.com) Building a StoryBrand by Donald Miller (https://buildingastorybrand.com/) Support this podcast

Ben Amos from Engage Video Marketing joins us this week in the podcast to talk about the secret sauce behind creating amazing video content that promotes brand-awareness and converts viewers into clients.QUOTES FROM THIS EPISODE“Once you’ve identified your audience, you’ll know what they want to know about.”“What is your business objective from any piece of content?”“Whatever the production decisions you make really should be the last decision you make.”“The reality with human beings is that we buy with emotions, and we justify that decision with rational logic later.”“The journey starts at the emotional end, but it becomes a rational decision of ‘Am I going to part with my cold, hard cash?’”“You want to be using your content and the content of your [Facebook] Live in a way that encourages people to ask questions or interact or engage in those comments.”“Doing any video is better than doing no video.”MENTIONSGrow My Clinic online courseEngage Video MarketingInnovate Media‘Foundations’ Video CourseSHOW NOTES[0:00:48.8] Getting to know Ben Amos[0:03:02.2] Mistakes businesses make when it comes to video marketing, how businesses should really strategize their video content[0:05:42.7] How can video play a part in our overall business objective and strategy?[0:06:09.6] Seven elements to an Effective Online Video Strategy, Element #1. Audience[0:06:37.1] Element #2. Content[0:06:49.0] Element #3. Be clear with your business objectives for video production[0:07:36.8] Element #4. Distribution: Where are you supposed to post your video?[0:08:17.6] Element #5. Optimization: SEO, metadata[0:09:03.7] Element #6. Metrics[0:09:51.9] Element #7. Production[0:10:33.6] Strategic difference between brand-awareness content and conversion content[0:15:24.5] Tips to make your video content more effective[0:16:50.0] Ben talks about the “Full Funnel Video Strategy”[0:17:13.3] Secret Element #8. The Goal of Delight: How you can use video to address the advocates of your potential brand/service[0:18:11.8] How videos can help patients finish their client journey[0:19:19.0] Distribution: What kind of content works for different social media platforms?[0:25:04.6] What types of videos work on Facebook?[0:29:43.0] Do built-in captions perform better than the external captions file?[0:31:02.0] Difference in performance between a self-produced video and a professionally produced video[0:35:20.0] Resources for people who want to learn about video marketingHere at Clinic Mastery, we are looking forward to helping more people with the content that we put out. And so if you have some questions, feedback, or any ideas for future episodes, you can reach out to us at jack@clinicmastery.com with the subject line “Podcast Help”, and Jack will personally make sure to get back to your messages.If you like this episode of the Grow My Clinic podcast, please don't forget to like, share, comment, and give us your ratings on iTunes and Stitcher. We appreciate your support and

The Engage With Story Podcast has now officially become the Engage Video Marketing Podcast... and I'm excited. In this episode, your host Ben Amos shares all about the new format and focus for the podcast, a bit about the backstory behind the change and a sneak peek of what's to come in the coming weeks. To ensure you get each and every episode first every Tuesday be sure to hit that subscribe button now. This is the Engage Video Marketing Podcast. Helping you engage your ideal audience to action through online video. I’ll be bringing you the absolute best in the world of video marketing, content creation, storytelling, and marketing strategy as together we grow to dominate online video and build profitable businesses. Support this podcast

In today's episode, I speak with Gabrielle Dolan, author of the book 'Stories for Work; the Essential Guide to Business Storytelling'. Gabrielle is on a mission to change the way we communicate in business and is considered a global thought-leader on authentic leadership and business storytelling.  She’s worked with thousands of high-profile leaders from around the world, helping them to become better leaders and communicators using the art of business storytelling. In this episode: The importance of using personal stories in a work context How to figure out what stories to tell in the first place  The 4 types of business stories that you’ll need up your sleeve The areas of business storytelling that most people really struggle with. Links mentioned in the show: Gabrielle Dolan's website (https://gabrielledolan.com/) Gabrielle on LinkedIn (https://www.linkedin.com/in/gabrielledolan/) Free 3 part video course ‘Foundations – by Engage Video Marketing’. Click here for instant access to get started. Support this podcast

My guest today has helped share stories in the social sector for over a decade. and has worked across not-for- profit, private and public sectors, writing for and consulting to start-ups, NGOs, trusts and foundations, state and federal government departments and private corporations. She's also written The Sydney Morning Herald, The Age, Management Today, Green Lifestyle, Fundraising & Philanthropy, Runner's World and more. She is Nicole Richards from Philanthropy Australia. In this episode: What led Nicole to where she is today and her passion for storytelling and philanthropy What contemporary philanthropy encompasses and look likes today The  Chief Storyteller for Philanthropy Australia Why story is such a powerful tool for non-profits and charities Where philanthropic organisations struggle when it comes to telling effective stories Top 3 tips to help non-profits and charities to start to tell better stories Links mentioned in the show: Philanthropy Australia stories (http://www.philanthropy.org.au/stories) Free 3 part video course ‘Foundations – by Engage Video Marketing’. Click here for instant access to get started. Support this podcast

Today we’re going to be telling a story about telling a story. For the last 8 years my business, Innovate Media, have been working with businesses locally and around the country to tell their stories through video. Last year, in 2017, we launched something a little different and we call this the Social Story Project. - a special project in which our aim was to uncover a story worth telling in our local area, and then to donate our time and expertise to tell this story in a short film. And as of this week… the first social story project film was released.  My guest today is Doug Lecole. And Doug works for me here at Innovate Media. As Digital Content Producer, Doug is the camera, editing, and motion graphics powerhouse in the office that makes stuff happen for our clients. In this episode: What led Doug to his passion and career in video and film-making The inception of the Social Story Project and what prompted the idea How it went from idea form into the Social Story Project How we launched it What happened after launch The sort of stories that were uncovered The selected story How the story developed by uncovering more about the people involved The pre-production process and into production How it was decided where and who to film A break down of the editing process What's next now this film has launched Links mentioned in the show: Innovate Media (http://innovatemedia.com.au/) Free 3 part video course ‘Foundations – by Engage Video Marketing’. Click here for instant access to get started. Support this podcast

In today's short episode, I address a common error so many businesses I see are making when marketing their brand, or communicating their brand story. You are not the hero of your story. In this episode: Heroes are flawed WIIFM not WIIF Them Can your brand ever be positioned as the hero Links mentioned in the show: Free 3 part video course ‘Foundations – by Engage Video Marketing’. Click here for instant access to get started. Support this podcast

In this episode, we talk about the three things underpinning the success of your storytelling for business. In business story can sometimes end up becoming just another tactic, potentially noise before defeat.  That’s why you need to story strategically. In this episode: Story Strategy simplified into three pillars or legs of a stool The Audience The Goal The Context How the different parts of the brain make us feel, think and act. Links mentioned in the show: Free 3 part video course ‘Foundations – by Engage Video Marketing’. Click here for instant access to get started. Support this podcast

With over 20 years experience in PR, community engagement and people development industries, my guest today focuses on empowering people to bring out the best in themselves, their team and their business through fun and engaging communication. She is Amber James from Fresh PR & Marketing and she helps people find their ‘WOW’ factor! You’re good at what you do. You serve your clients well. You’re staff are great, your products are fantastic. But how do you get people to care? How do you get them to truly listen to what you have to say? This is what good PR, public relations, is all about. In this episode: Where most businesses struggle with PR Writing a business eulogy The impact does ‘telling a good story’ has in PR Where small businesses can tell their stories What if businesses feel they don’t have interesting stories to tell Top 3 storytelling tips for business PR Links mentioned in the show: Amber's story list download Fresh PR & Marketing (http://www.freshprm.com.au/) Amber on LinkedIn Free 3 part video course ‘Foundations – by Engage Video Marketing’. Click here for instant access to get started. Support this podcast

Today’s guest is a storyteller, a business leader, a professional speaker and a coach and consultant working to develop leaders and help people speak and present with impact. She is Robyn Pulman. Robyn’s garnered over 25 years of experience in senior regional marketing positions working throughout Europe, Middle East and Africa, and now through her brand Creating Winning Habits, she works with others in ‘finding their voice’ with a focus on leadership, communication and personal mastery. She’s the author of two books 'Outback Wisdom from a City Slicker' and ‘Habits Aren’t Just for Nuns’ and she’s here with me today to share her wisdom on storytelling for effective leadership and communication. In this episode: How your story, no matter how inconsequential, can make an impact How to motivate and inspire bored executives to pay attention Some expert tips for storytelling from the stage The importance of storytelling with purpose And what the native American Indians can teach us about the importance of listening Links mentioned in the show: Creating Winning Habits (http://robyn.com.au/) Outback Wisdom from a City Slicker Habits Aren’t Just for Nuns Free 3 part video course ‘Foundations – by Engage Video Marketing’. Click here for instant access to get started. Support this podcast

This episode is all about clearing out the BS that can so often surround story marketing. My guest is  is a marketing consultant and educator who helps people keep their marketing simple in a world where business BS and complexity threaten to stifle success. He is Roger Edwards, from rogeredwards.co.uk. He now uses corporate experience to guide his clients in designing engaging campaigns and is known as a prolific content creator, podcaster, and a speaker. He’s also the host of the popular Marketing and Finance Podcast. In this episode: How Roger’s background in marketing and finance led him to becoming a keen content marketer Some examples of stories used to engage customers The importance of developing a strategy for your marketing communications and storytelling The steps of development your strategy How to deflect storytelling as a buzzword and get rid of the BS and marketing speak How to work out what stories to tell in your business. Links mentioned in the show: RogerEdwards.co.uk Roger on Twitter (https://twitter.com/Roger_Edwards) Marketing & Finance Podcast Free 3 part video course ‘Foundations – by Engage Video Marketing’. Click here for instant access to get started. Support this podcast

In this episode, I speak to a man who for more than 25 years, has been researching, exploring and discovering for himself the steps men can take to instill lasting change, resulting in authentic men, connected relationships, happier families and stronger communities. He is the author of the book "Man Unplugged". He is John Broadbent. In this interview we explore the power of story in shaping our ideas of masculinity today, and how the stories we tell ourselves influence the way we live. John shares his thoughts on what’s challenging men today, and provides insight into how women can work to better understand and support the men and boys in their lives. We also explore the changing nature of ‘manliness’ and how this is being affected by society, current events and shifting priorities. In this episode: John's interest and passion for helping men understand themselves and become better men Why it's valuable for women to understand the men and boys in their lives The 3 distinct areas of the man cave The importance of recognising that people process things differently The stories we tell ourselves and what it means to be a man today How can we use story to change our thoughts How the idea of being a man is changing  The 'right of passage' from boys to men Where to start the process of identifying wanting to be a better man Links mentioned in the show: Man Unplugged website (https://manunplugged.com.au/) Manhood - Steve Biddulph (http://www.stevebiddulph.com/Site_1/Home.html) Mens Wellbeing Inc (http://menswellbeing.org/) Raising Teenage Boys - Andy Roy Free 3 part video course ‘Foundations – by Engage Video Marketing’. Click here for instant access to get started. Support this podcast

In today's episode, I speak to the man who, with the help of a viral campaign, a kickstarter project and hundreds of random strangers, destroyed his Jeep. Yes he smashed it with hammers, ripped doors off with crowbars, shot it with metal tipped arrows and ripped the roof off with an excavator. He is Ashton Wood from IC3 Solutions. Ashton knows the power of social media first hand, and now runs a successful social media marketing company based on the Sunshine Coast in Australia. In this episode: Why some stories go viral online, where others simply go unnoticed The power of social media for small businesses How telling the right stories in the right ways on these channels can really get your business noticed Where storytelling fits within a social media marketing plan 3 Do’s and Don’t when it comes to storytelling on social media for small businesses Links mentioned in the show:   IC3 Solutions on Facebook (https://www.facebook.com/ic3solutions/) IC3 Solutions (https://www.ic3solutions.com/) Destroy My Jeep (http://www.destroymyjeep.com/) Free 3 part video course ‘Foundations – by Engage Video Marketing’. Click here for instant access to get started. Support this podcast

In this episode, I chat with Luke Brown. Luke is the founder of Our Family Film School, (http://www.ourfamilyfilmschool.com/)  an online community that teaches everyday people how to shoot and edit amazing videos with their mobile devices. Luke's worked in Video & Multimedia Production for over 15 years on everything from TV commercials and short films, to filming huge corporate events and conferences and even sketch comedy.  But the videos he's most proud of are the videos he created with my kids. They’re not fancy videos shot on expensive equipment, they’re simple, but they tell their story and will always remind them of what the kids were like when they where little. In this episode: How Luke's passion for comedy got him into storytelling How technology has made it so easy to capture video of our family The issue of having content on our devices, but not doing anything with it Thinking about the content you are capturing and what you're doing with it If you don't do something with the content, you will eventually not be able to watch it How to use story to make engaging content The importance of thinking about your audience when recording content Having a plan makes it easier to create story videos The technology and Apps available to use make it easy Top 3 tips to create better videos with our phones How using storytelling in this way will impact storytelling in business Recommendations to ensure we don't lose digital media Links mentioned in the show: Our Family Film School website (https://ourfamilyfilmschool.com/) Our Family Film School course Luke Brown LinkedIn (https://www.linkedin.com/in/luke-brown-3abba616/) Our Family Film School Instagram (https://instagram.com/ourfamilyfilmschool) Our Family Film School Facebook Page (https://www.facebook.com/ourfamilyfilmschool) Free 3 part video course ‘Foundations – by Engage Video Marketing’. Click here for instant access to get started. Support this podcast

My guest today has a diverse range of expertise working with clients to develop brand and digital strategy, social media, creative content, online advertising, and so much more. He is a gun-for-hire helping his clients understand their customers, and find the best ways to engage them with the right blend of creativity and technology. He is an executive level marketing consultant. He is Clint Wright from Converge Marketing. In this episode: The 3 areas that are the essence of marketing The importance of telling consistent stories across your marketing channels How to identify what stories to tell and where to tell them Some simple ways that anyone in business (small or large) can start marketing like the big guys Some examples of integrated cross channel storytelling Links mentioned in the show: Converge Marketing (http://convergemarketing.com.au/) Converge Marketing on Facebook (https://www.facebook.com/convergemarketingoz/) Clint Wright on LinkedIn (https://www.linkedin.com/in/clintwrightconverge/) Seth Godin's Purple Cow book (http://www.sethgodin.com/purple/) Free 3 part video course ‘Foundations – by Engage Video Marketing’. Click here for instant access to get started. Support this podcast

In today's episode, I want to lift the blindfold for you as we explore how developing, refining and owning your story will bring clarity to your brands adventure. My guest today has been in advertising for 30 years, and has been seriously focused on story marketing for the past 10 or so years. Park Howell is the founder of the Business of Story, and through his 10-step Story Cycle system he helps business leaders and communicators achieve epic growth for their enterprise and their people. The Story Cycle is distilled from the timeless narrative structure of the ancients, inspired by the story artists of Hollywood, influenced by masters of persuasion, guided by trend-seers, and informed by how the mind grapples for meaning. In this episode Park coaches me and my personal brand Engage Video Marketing through his story cycle process You’ll see the real value in business storytelling 10 steps to uncover your brand story Claim your #1 position in the market: What do you do better than anyone else? Unveil your unique value proposition to make your offering relevant and urgent Map your audience journeys so you know what story to tell them when and where Declare your brand purpose: how you empower all of your audiences Links in this Episode Workbook Own Your Story: The DIY Guide to Craft and Tell Compelling Brand Stories that Sell Businessofstory.com Linkedin.com/in/ParkHowell  Twitter.com/ParkHowell Facebook.com/Park.Howell Instagram.com/ParkHowell Slideshare.net/ParkHowell Vimeo.com/ParkHowell OnlineVideoStrategyBlueprint.com Support this podcast