Podcasts about livbar

I'm so excited to share a conversation with you about kombucha and operations - two of my favorite topics! I recently was the moderator for a session that was held at UCLA Anderson by The Food & Agriculture Business Association for a group of MBA candidates where I had a fireside chat with Justin Trout, co-founder and former COO of Health-Ade Kombucha. In this conversation, Justin dives into the nitty gritty, behind-the-scenes stories about growing a kombucha business from a single farmers market to almost 50,000 retail doors during his tenure as COO and you get some snippets from me about growing LivBar. Listen in to learn the stages of Health-Ade's growth, the decision to self-manufacture, the process of transitioning from doing operations work to managing a team of operations personnel, first operations hires, overcoming a year with over 2,000 employees turning over, implementing an ERP system, discerning which experts to listen to, where Justin draws inspiration and why he loves operations, and more.

In this episode of The Physical Product Movement Podcast, Jessi Freitag, a Business Operations Consultant, Podcast Host, and Producer at Startup CPG and Iroh's Corner, shares some great insights from an operations perspective. She was previously the Director of Marketing and Operations at LivBar, where she helped the company grow from manufacturing in a small room to a 12,000 square foot facility. Jessi talks about the advantages and drawbacks of manufacturing in-house and how the operations team works with marketing and sales to scale the brand. We also dive into the exciting efficiencies you can find when looking for small operations improvements every day and a lot more.

In this episode of The Physical Product Movement Podcast, Jessi Freitag, a Business Operations Consultant, Podcast Host, and Producer at Startup CPG and Iroh's Corner, shares some great insights from an operations perspective. She was previously the Director of Marketing and Operations at LivBar, where she helped the company grow from manufacturing in a small room to a 12,000 square foot facility. Jessi talks about the advantages and drawbacks of manufacturing in-house and how the operations team works with marketing and sales to scale the brand. We also dive into the exciting efficiencies you can find when looking for small operations improvements every day and a lot more.

Less than a year ago, I (Host Jessi) had an insurance emergency at LivBar. I searched "insurance" in the Startup CPG slack and found Danielle Holyoake's name. I sent her a quick email and we jumped on a call. In record time, she solved a problem that other brokers had told me wasn't possible (full story in the episode!). I was so excited when Amelia Risk became a proud partner of Startup CPG because it meant we could do a podcast episode packed with game-changing knowledge. Danielle, is the COO and co-founder of Amelia Risk, the better-for-you insurance broker. Listen in as Danielle shares the key roles of an insurance broker, the most common types of insurance applicable to CPG and when they become relevant (think product liability, workers comp, D&O, recall, general liability), navigating insurance requirements for retailers, how to find the best policies, how umbrella insurance might not be what you think it is, and more. Amelia Risk is a proud sponsor of Startup CPG. Episode Links: Amelia Risk's website Danielle's LinkedIn Danielle's email: danielle@ameliarisk.com Show Links: Join the Startup CPG Slack community (5K+ members and growing!) Follow @startupcpg Visit host Jessi's Linkedin or website Questions or comments about the episode? Email Jessi at jessi@startupcpg.com

On Monday's edition of "KRDO's Afternoon News", Dan Cochell talked with Wade Brooks with LivBar, a new nutritious snack bar alternative that is available at most Sprouts markets, and Natural Grocers locations.

In this episode we'll be talking about scanning ribbon 10x in the last three years how did she do that and scaling across all aspects of the business. Jessi Freitag is the Director of Marketing and Operations at LivBar, the fastest growing natural energy bar company in the US. Jessi Freitag is an operations, marketing, and events nerd based in Oregon, who lives on hot tea, kombucha, and gluten free treats. She hosts her own podcast, Iroh's Corner, where she interview entrepreneurs about the dirty details of starting a business. Jessi also recently launched her own operations consulting company where she helps small businesses scale their systems and processes. Jessi's experience spans a variety of industries including CPG, angel investing, non-profit, sportswear, law, healthcare, and tech. Her passion is connecting people with resources for efficiency, balance, and growth. Find Jessi: Website: https://jessifreitag.com Iroh's Corner Podcast: https://www.irohscorner.com Instagram: https://www.instagram.com/irohs.corner Linkedin: https://www.linkedin.com/in/jessifreitag Have A question in Mind? Submit Your Question here. We might answer it in the next episode. www.SalmanFarsi.co/ask Discover the host: Instagram: @salman.yt Linkedin: https://www.linkedin.com/in/thesalmanhub/ Facebook: https://www.facebook.com/thesalmanhub/ Highlights 00:00 Intro 01:48 Jessi's Story 02:47 LivBar's Journey 12:58 Building relationship with the customer 15:45 Does that community helping you to sell more to your customer? 16:30 if someone wants to scale their business so why should you why should they focus? 21:10 What role does marketing plays when someone wants to sell their business? 24:18 As a manufacturer How can you build relations with retailers? 28:00 How to deal with your competitors? 32:38 what is the organic way to scale your business? 38:37 What marketing channel worked for you? 40:33 How to decide when to outsource certain things? 46:28 advice for new entrepreneurs 54:57 Iroh's Corner 57:43 contact Jessi --- Send in a voice message: https://anchor.fm/salmanfarsi/message

When you build a startup company, you're always in a recession. It's hard figuring out what to do and how to do it. Elliot Begoun's guest today is Wade Brooks, the CEO at LivBar. Wade talks with Elliot about how ideas mean nothing unless you know how to express and execute them. Only then will you be able to convince investors to put their money on you. Join in the conversation to learn practical advice on how to deal with investors, especially angel investors. The key is to build personal relationships with them. It takes trust for people to invest in you. Tune in and learn how to build your startup company! Love the show? Subscribe, rate, review, and share! tigbrands.com/tig-talks/

Join us for an episode on all things early stage investing and angel investing in CPG with expert Wade Brooks. Listen in for how to get honest if raising money is right for your CPG business, pitch deck pitfalls, a look inside the investor mind, the key to maintaining great investor relationships for long term success. Wade is a serial entrepreneur, former researcher and professor in entrepreneurship and investing, and current CEO of LivBar. Episode Links: Wade's LinkedIn LivBar website & IG @livbars Wade recommends the book "The Art of the Start" by Guy Kawasaki for building pitch decks The 10 Big Food Companies Wade mentions this study on Angel Investor Returns Jessi recommends Silicon Valley, specifically Season 2, Episode 1 where the team gets their first investment If you enjoy some of the technical aspects of angel investing, Jessi has a quick episode on her own podcast with more information Show Links: Join the Startup CPG Slack community (4,500+ members and growing!) Follow @startupcpg Visit host Jessi's Linkedin or website Questions or comments about the episode? Email Jessi at jessi@startupcpg.com

Wade Brooks is the CEO of LivBar, a USDA-certified organic superfood and nutritional bar founded in 2012. Wade has 25 years of executive management experience running multiple companies. He founded his first company during his college years, which became the first Apple Computer VAR in the US. He has a BS and MBA from Willamette University as well as executive education and management training from Harvard Business School. Wade was an Associate Professor of Entrepreneurial Practice at Willamette University's Graduate School of Management for eight years and earned the Faculty Member of the Year award in 2016. Among his many accolades, he founded the world's first university angel investment fund and had his entrepreneurship class ranked in the top 10 in the US by Inc. Magazine. Here's a glimpse of what you'll learn:  Wade Brooks explains his entrance to the food industry and how LivBar was started How LivBar has been impacted by the COVID-19 pandemic and what the brand did to pivot The challenges many CPG brands have been facing due to limited sampling and demoing How Wade's background in academia has helped his entrepreneurial career Steve and Wade talk about the trend with entrepreneurs who transition from the tech industry to the CPG industry The six characteristics of a viable brand that's worthy of investment The first things Wade did after joining LivBar and what he learned from the experience How Wade's teaching methods have changed since earning an MBA What are the benefits of having an omni-channel strategy? Wade talks about his company's future expansion plans and where to learn more about them Wade's advice to fellow entrepreneurs on winning investors In this episode… According to Wade Brooks, every viable and investable brand has six key characteristics. If a business is feasible, reachable, and valuable, it's considered a good lifestyle business. This means that the brand understands what its customers want, knows how to connect with them, and can satisfy their needs by offering them value for their money.  On the other hand, if a business is scalable, durable, and sellable, then it is considered worthy of investment. These characteristics mean that the brand has the potential to grow into the future, increase its value and maintain a good position to compete with large brands. In this episode of the NexxtLevel Brands Podcast, Steve Cleere is joined by Wade Brooks, the CEO of LivBar, to discuss how CPG brands can best compete in a crowded category. They talk about the six characteristics of a viable and investable brand, how companies in the snack bar category were impacted by the COVID-19 pandemic, and how new brands can grow faster by selling on the Amazon marketplace. Subscribe and Listen on: iTunes Spotify Stitcher Google Play Deezer iHeartRadio TuneIn Amazon Music Resources Mentioned in this episode Kitchen2Shelf NexxtLevel Marketing LivBar LivBar on Amazon LivBar on Facebook LivBar on Instagram LivBar on Twitter Wade Brooks on LinkedIn Clif Bar KIND Snacks Purina Effectuation Cool News: The NexxtLevel Brands Podcast has just been named as one of the Top 15 CPG-Themed Podcasts on the web!!! We're at Lucky #7 and you can get more information about Feedspot and how you can watch more of your favorite shows here: Top CPG Podcasts – Thanks to Feedspot, Rise25 and our Production Team! Sponsor for this episode... Our podcast today is sponsored by Kitchen2Shelf, the educational arm of NexxtLevel Brands. Kitchen-2-Shelf provides online and in-person courses and workshops for CPG entrepreneurs at any stage of growth.  Whether you're an early-stage startup, a local growing business, or if you want to just expand your distribution to a national level, Kitchen-2-Shelf can help you learn what you need to know to grow. Visit their website to get access to some free tools that can help you understand where your business stands.  Contact them today to find out how they can help you grow your brand and expand your business to reach its full potential.

We sit with the CEO of LivBar to discuss what it takes to get into the CPG space. He has a wealth of knowledge and a decorated career, so this episode is full of actionable knowledge. https://www.cavesocial.com/wade-brooks/

Why do so many energy bars taste the same? When a product is labeled "Great Value" at Walmart, who made it? A a food entrepreneur, how do you decide whether to co-pack or self manufacture? This episode is a quick intro to co-packing (aka contract manufacturing). Jessi also shares LivBar's experience of deciding whether to use a co-packing for their bars.

In today's episode we take a deep dive on how a small organic superfood energy bar company quickly took advantage of various digital marketing channels to help reach a national audience. Further, we discuss how a well balanced, diverse, and ever changing marketing strategy provides a plethora of insight to make valuable decisions that drive a return on ad spend.   In addition, we analyze the importance of finding the right agency for your company, and why it may better to fail fast when trying new strategies. Whether your a small business owner or running a national franchise, today's conversation showed a plethora of ideas and strategies that may benefit your current market plan. We look forward to hearing your thoughts on the conversation between LivBar's Director of Marketing Jessi Freitag and Enterprise Account Manager Team Lead Matt Bowen! Follow us on Instagram: @LogicalPosition Check out our Youtube channel   For all your digital marketing needs: www.logicalposition.com  

Its 1 year today since Liverpool bashed Barcelona 4 nil at Anfield on their way to their 6th European Cup Success. Gav, Grizz and Keith look back at the best night of European football ever seen on home soil. The build up, the goals, the nerves, the elation and of course... CORNER TAKEN QUICKLY!!! This show is brought to you by Paddy Power. Find our shows on Spotify @https://open.spotify.com/show/0vGtpqMgT4p9fpRNGrhdoM?si=_mfbiJNQQEmwJAJ7sH5VkwApple pods @ https://podcasts.apple.com/ie/podcast/lfc-daytrippers/id712469541Spreaker @ https://www.spreaker.com/user/lfcdtYoutube @ https://www.youtube.com/user/TheLFCDaytrippersHotMic - Download on apple or android stores and use invite code LFCDT Instagram @ https://www.instagram.com/lfcdaytrippers/Don't forget to subscribe to one or all of the above and turn notifications on!!!

Its 1 year today since Liverpool bashed Barcelona 4 nil at Anfield on their way to their 6th European Cup Success. Gav, Grizz and Keith look back at the best night of European football ever seen on home soil. The build up, the goals, the nerves, the elation and of course... CORNER TAKEN QUICKLY!!! This show is brought to you by Paddy Power. Find our shows on Spotify @https://open.spotify.com/show/0vGtpqMgT4p9fpRNGrhdoM?si=_mfbiJNQQEmwJAJ7sH5VkwApple pods @ https://podcasts.apple.com/ie/podcast/lfc-daytrippers/id712469541Spreaker @ https://www.spreaker.com/user/lfcdtYoutube @ https://www.youtube.com/user/TheLFCDaytrippersHotMic - Download on apple or android stores and use invite code LFCDT Instagram @ https://www.instagram.com/lfcdaytrippers/Don't forget to subscribe to one or all of the above and turn notifications on!!!

This week’s episode features interviews with the founders of three innovative brands and focuses on how each landed placement in their dream retailers. Jesse Wolfe, the founder of dressing brand O’Dang Hummus, Lisa Curtis, the founder of Kuli Kuli, a brand of moringa-based foods and beverages and Tyler Noyes, the co-founder of meat snack brand Kalahari Biltong, discussed their respective paths into popular chains, including Publix, Walmart, Sam’s Club and Wegmans, and revealed key steps along the way. Show notes: 1:21: The European Kombucha Tour & Pickles On a Beach -- The episode opens with John Craven fiddling with adaptogenic drops, discussing his recent visit to Europe and recounting the variety of kombucha brands he saw during his travels. The hosts also bantered about a kombucha product created for SodaStream, munched on superfood bars with compostable packaging, pondered as to whether Ray’s beach attire is dissimilar from his everyday outfit, and spoke about a few ready-to-pour cocktail brands. 16:48: Interview: Jesse Wolfe, Founder/CEO, O’Dang Hummus -- In an interview recorded at the 2019 Summer Fancy Food Show, Wolfe spoke about the years-long process of getting O’Dang Hummus, a brand of hummus-based dressings, into Publix, a Florida-based chain of conventional grocery stores. Wolfe went into detail about how the brand, now distributed at 1,200 Publix locations, was conceived, why he believed that Publix was the right fit, his first interaction with the retailer, how an appearance “Shark Tank” kept it out of the chain and how the company ultimately won acceptance on shelf. 33:45: Interview: Lisa Curtis, Founder/CEO, Kuli Kuli -- Curtis, who appeared Taste Radio Ep. 98, sat down with editor Ray Latif at the 2019 Summer Fancy Food Show, for an interview about how Kuli Kuli landed at Walmart. As part of their conversation, Curtis explained why Walmart had been in her sights nearly since the brand’s inception, how years of persistent email communication with a buyer eventually  led to a key meeting, and why sales data was a critical part of getting on shelf. She also spoke about how an unplanned car ride with a fellow entrepreneur played an important role in winning placement at Sam’s Club and why the wholesale/club retailer was interested in bringing the brand into its stores. 46:18: Interview: Tyler Noyes, Co-Founder, Kalahari Biltong -- Noyes met with Latif at BevNET HQ in Watertown, Mass. and spoke about the origins of Kalahari Biltong, a brand of thinly-sliced meat snacks, and why he identified Wegmans, a regional grocery chain known for its product selection and shopping experience, as its ideal retailer. He also explained how the company’s strong relationship with its national distribution partner, paved the way to placement at Wegmans, how e-commerce data helped seal the deal, and how Kalahari is supporting the brand at the retailer’s nearly 100 locations. Brands in this episode: Lokai, Health-Ade, SodaStream, Soda Press Co., MiO, GT’s Kombucha, LivBar, Clif Bar, Rick’s Picks, On The Rocks, LIQS, Fireball, Knob Creek, Cruzan Rum, Straightaway Cocktails, OWYN, Soylent, Fly By Jing  

Greg and Bryn say farewell to Barcelona as we discuss THAT night at Anfield when our Reds demolished Barca by 4 goals to nil!We're gonna win the League!Up the Mighty Reds!YNWA

Its going to the wire!! The lads talk all the possibilities, 1 trophy or 2, team of the year shambles, possible rotation, the outlook for next season and lots more!!

Its going to the wire!! The lads talk all the possibilities, 1 trophy or 2, team of the year shambles, possible rotation, the outlook for next season and lots more!!

Salem is Awesome. Our guest this week is the incredible Wade Brooks. So...who is he? Wade Brooks is CEO of Livbar and has over 25 years of management experience. He was also an Associate Professor of Entrepreneurial Practice at Willamette University's Graduate School of Management for eight years. A 25-minute podcast episode is only scratching the surface of the knowledge he has to offer, but we had a blast talking to him about what it means to be a Salem entrepreneur in 2019 and problems all entrepreneurs should be prepared to solve. We've been doing the New Leader Workshop podcast for about three months now, and I feel like this episode is going to be big for us. Enjoy! Be sure to take a screenshot of this episode and tag both @MrJacobEspi and @Livbar with a caption of your biggest takeaway.

Phonograph DJ MAC: “This Is What Feels Right” This is my interview with MAC, conducted by phone on 5 June 2018. This program is sponsored by LivBar, J Jean Portraits, & Peggy’s Vegan Hot Sauce. For more information about our sponsors, follow the link. https://ia601505.us.archive.org/24/items/WTBCMAC/WTBCMAC.mp3   Topics Include: Centennial Songs, MAC’s previous WFMU show, the […]

Timothy Knight: “I Found Me In The Desert” This is my interview with Timothy Knight, conducted in person on 18 December 2017. This program is sponsored by LivBar, J Jean Portraits, & Peggy’s Vegan Hot Sauce. For more information about our sponsors, follow the link. https://ia601502.us.archive.org/4/items/WTBCTimothyKnight/WTBCTimothyKnight.mp3   Topics Include: Helped open Ranch Records with Kit […]

Heather Zajkowski: “I Think It’s Better To Go And Do What’s In Your Heart” This is my interview with Heather Zajkowski, conducted by Skype on 6 January 2018. This program is sponsored by LivBar, J Jean Portraits, & Peggy’s Vegan Hot Sauce. For more information about our sponsors, follow the link. https://ia601500.us.archive.org/10/items/WTBCHeatherZajkowski/WTBCHeatherZajkowski.mp3   Topics Include: […]

/root_DIR: “Damn, We’ve Gotta Break Up More Often” This is a pair of performances and an interview with /root_DIR, recorded at The Space Concert Club on 13 May 2018 & The Space Concert Club on 5 January 2018, and an interview by phone on 4 June 2018. This program is sponsored by LivBar, J Jean […]

Amao Quartet: “We Are Not Only Performing, We Are Creating” This is my interview with Amao Quartet, conducted by Skype on 30 November 2017 & 9 June 2018. This program is sponsored by LivBar, J Jean Portraits, & Peggy’s Vegan Hot Sauce. For more information about our sponsors, follow the link. https://ia601506.us.archive.org/22/items/WTBCAmaoQuartet/WTBCAmaoQuartet.mp3   Topics Include: […]

Rodney Anonymous: “They’re Not Jokes To Me” This is my interview with Rodney Anonymous, conducted by phone on 18 April 2018. This program is sponsored by LivBar, J Jean Portraits, & Peggy’s Vegan Hot Sauce. For more information about our sponsors, follow the link. https://ia601509.us.archive.org/15/items/WTBCRodneyAnonymous/WTBCRodneyAnonymous.mp3   Topics Include: Running in panic mode, 7th Victim, Heærts […]

Bitches In The Beehive: “I Think It’s Just A Matter of Exploring” This is a performance and interview with Bitches In The Beehive, conducted at KMUZ and in the Lava Lamp Lounge on 20 May 2017 & 2 June 2018 respectively. This program is sponsored by LivBar, J Jean Portraits, & Peggy’s Vegan Hot Sauce. […]

Dashiell Thompson: “Well I’m Gonna Do This Forever” This is my interview with Dashiell Thompson, conducted on the Lava Lamp Lounge Patio on 31 May 2018. This program is sponsored by LivBar, J Jean Portraits, & Peggy’s Vegan Hot Sauce. For more information about our sponsors, follow the link. https://ia601508.us.archive.org/20/items/WTBCDashiellThompson/WTBCDashiellThompson.mp3   (Performance Excerpts are from […]

Emma Jonas: “I Have to Assume The Audience Does Not Agree With Me” This is my interview with Emma Jonas, conducted on the Lava Lamp Lounge Patio on 27 May 2018. This program is sponsored by LivBar, J Jean Portraits, & Peggy’s Vegan Hot Sauce. For more information about our sponsors, follow the link. https://ia801506.us.archive.org/3/items/WTBCEmmaJonas/WTBCEmmaJonas.mp3 […]

Little Fyodor: “The Human Condition is Hilarious” This is my interview with Little Fyodor, conducted by phone on 18 April 2018. This program is sponsored by LivBar, J Jean Portraits, & Peggy’s Vegan Hot Sauce. For more information about our sponsors, follow the link. https://ia601506.us.archive.org/27/items/WTBCLittleFyodor/WTBCLittleFyodor.mp3   Topics Include: The 10 Albums Meme, On The Beach and […]

Obadiah Baird: “I Like To Take People Out of Their Comfort Zone” This is my interview with Obadiah Baird, conducted in The Book Bin’s Rare Book Room on 8 May 2018. This program is sponsored by LivBar, J Jean Portraits, & Peggy’s Vegan Hot Sauce. For more information about our sponsors, follow the link. https://ia601507.us.archive.org/11/items/WTBCObadiahBaird/WTBCObadiahBaird.mp3 […]

Chris Durnin: “Fascinated By All Sounds” This is my interview with Chris Durnin, conducted by phone on 4 April 2018. This program is sponsored by LivBar, J Jean Portraits, & Peggy’s Vegan Hot Sauce. For more information about our sponsors, follow the link. https://ia601504.us.archive.org/35/items/WTBCChrisDurnin/WTBCChrisDurnin.mp3   Topics Include: What is Noise? Fest March 31st, the monthly […]

Some Kind of Nightmare: “It Never Ends” This is a live performance by and interview with Some Kind of Nightmare recorded live at The Space Concert Club on 28 February 2018 (& 21 September 2017). This program is sponsored by LivBar, J Jean Portraits, & Peggy’s Vegan Hot Sauce. For more information about our sponsors, follow the […]

Michael Pilmer: “I’m Not Sure I Ever Grew Up” This is my interview with Michael Pilmer, conducted by phone on 17 January 2018. This program is sponsored by LivBar, J Jean Portraits, & Peggy’s Vegan Hot Sauce. For more information about our sponsors, follow the link. https://ia601501.us.archive.org/25/items/WTBCMichaelPilmer/WTBCMichaelPilmer.mp3   Topics Include: Meeting Thor, helping with the […]

Jeremy Hight: “I’m Always Conceptual But I’m Super Literal” This is my interview with Jeremy Hight, conducted by Skype on 16 March 2018. This program is sponsored by LivBar, J Jean Portraits, & Peggy’s Vegan Hot Sauce. For more information about our sponsors, follow the link. https://ia601506.us.archive.org/21/items/WTBCJeremyHight/WTBCJeremyHight.mp3   Topics Include: The Ghost in You,  music […]

KrOB: “If You’re Only Being The Host You’ll Never Let Show Happen” This is my interview with KrOB, conducted by phone on 12 January 2018. This program is sponsored by LivBar, J Jean Portraits, & Peggy’s Vegan Hot Sauce. For more information about our sponsors, follow the link. https://ia601506.us.archive.org/26/items/WTBCKrOB/WTBCKrOB.mp3 Topics Include: Meeting the Puzzling Evidence […]

Leah Gold: “I Was Even A Trapeze Artist For A Year And A Half” This is my interview with Leah Gold, conducted by phone on 8 March 2018. This program is sponsored by LivBar, J Jean Portraits, & Peggy’s Vegan Hot Sauce. For more information about our sponsors, follow the link. https://ia801507.us.archive.org/19/items/WTBCLeahGold/WTBCLeahGold.mp3   Topics Include: […]

William Davenport: “I Started Out As A Punk Rocker” This is my interview with William Davenport, conducted in The Lava Lamp Lounge on 27 January 2018. This program is sponsored by LivBar, J Jean Portraits, & Peggy’s Vegan Hot Sauce. For more information about our sponsors, follow the link. https://ia601506.us.archive.org/7/items/WTBCWilliamDavenport/WTBCWilliamDavenport.mp3 Topics Include: What attracts William […]

Ryan Worsley: “You Have To Really Be Into It To Follow Through” This is my interview with Ryan Worsley, conducted by Skype on 6 March 2018. This program is sponsored by LivBar, J Jean Portraits, & Peggy’s Vegan Hot Sauce. For more information about our sponsors, follow the link. https://ia801503.us.archive.org/30/items/WTBCRyanWorsley/WTBCRyanWorsley.mp3   Topics Include: Screening How […]

A Vegan & A Butcher: “You’re Gonna Make It Today” This is my interview with A Vegan & A Butcher (Summer Keightley & Derek Boaz), conducted at the Space Concert Club on 12 March 2018. This program is sponsored by LivBar, J Jean Portraits, & Peggy’s Vegan Hot Sauce. For more information about our sponsors, […]

Sadgasm: “Live-style” This is a performance by, and interview with, Sadgasm, recorded at The Space Concert Club on 28 February 2018. This program is sponsored by LivBar, J Jean Portraits, & Peggy’s Vegan Hot Sauce. For more information about our sponsors, follow the link. https://ia601506.us.archive.org/4/items/WTBCSadgasm/WTBCSadgasm.mp3   (https://youtu.be/wXw_7brmzWY) Topics Include: Sadgasm’s album release party, recording Ramen, the […]

Taylor Jessen: “There’s Different Kinds of Collectors” This is my conversation with Taylor Jessen, conducted by phone  on 24 February 2018. This program is sponsored by LivBar, J Jean Portraits, & Peggy’s Vegan Hot Sauce. For more information about our sponsors, follow the link. https://ia601505.us.archive.org/30/items/WTBCTaylorJessen/WTBCTaylorJessen.mp3   Topics Include: Firesign Theater Live, Phil Austen did not […]

John Trubee: “You Have To Resolve The Absurdity Somehow” This is my conversation with John Trubee, conducted by phone  on 22 January 2018. This program is sponsored by LivBar, J Jean Portraits, & Peggy’s Vegan Hot Sauce. For more information about our sponsors, follow the link. https://ia601505.us.archive.org/13/items/WTBCJohnTrubee/WTBCJohnTrubee.mp3   Topics Include: Growing up in New Jersey, […]

Daniel Loren: “I Can’t Be Myself” This is my interview with Daniel Loren, conducted at the Space Concert Club on 24 January 2018. This program is sponsored by LivBar, J Jean Portraits, & Peggy’s Vegan Hot Sauce. For more information about our sponsors, follow the link. https://ia601505.us.archive.org/19/items/WTBCDanielLoren/WTBCDanielLoren.mp3   Topics Include: School band, Indigo Hearts, Alex […]

There was a certain point in the early days of LivBar where most people probably would have given up. Despite a product that people really loved and some encouraging momentum, the future of LivBar seemed to be in jeopardy. Their "big break" with a major grocery chain had just fallen through, and the company's co-founders had lost their passion for the business and were looking for the exit But for co-owner and soon-to-be CEO Jayson Selander, quitting was not an option. "I didn't have a choice," he recalls. "There was nothing inside of me that was telling me to stop." This week, Brand Builder sits down with Jayson, a tenacious entrepreneur and a fascinating interview. He's a CEO who loves strategy, but doesn't consider himself a "planner." He's a passionate entrepreneur, but inherited a business with legacy brand and core values. Through it all, his tenacity, his knack for solving the problem in front of him, and his designer's eye have helped elevate the LivBar brand and deliver great tasting bars to thousands of happy consumers. Takeaways Jayson has a background in graphic design, and as an entrepreneur, it’s been a huge asset. We talk about what it means to have a designer’s mindset, and how it can help you lead your company. With Expo West coming up, it’s a great time to ask - are those big trade shows worth the expense? Jayson thinks so, hear why in this interview. Finally, what do you do when that Big Break doesn’t pan out? Jayson went through this. Hear how LivBar recovered and what he learned from the experience. Jump to The LivBar origin story. 3:42 How Jayson's experience as a designer has elevated the LivBar brand. 6:20 How LivBar comes up with their unique flavor profiles. 8:36 How to bounce back when your "big break" falls through. 11:08 Why so much of the LivBar experience feels hand made. 13:56 Why Jayson loves Expo West. 19:50 Jayson's final advice for entrepreneurs. 21:37 Links LivBar Connect with Jayson on LinkedIn 26 and 2, LivBar's onsite yoga studio Salt and Straw Have an idea for the show? Drop us a line! Brandbuilder@snacknation.com. Brand Builder is a co-production of SnackNation and ForceBrands.

Four Dimensional Nightmare: “Nobody Sounds Like Me” This is a performance by, and interview with, Four Dimensional Nightmare, recorded in the Lava Lamp Lounge on 21 January 2018. This program is sponsored by LivBar, J Jean Portraits, & Peggy’s Vegan Hot Sauce. For more information about our sponsors, follow the link. https://ia601500.us.archive.org/4/items/WTBCFourDimensionalNightmare/WTBCFourDimensionalNightmare.mp3   (https://youtu.be/dpNz_1OzaXo) Topics […]

Arvo Zylo: “I Was No Longer Interested In Anything Commercially Viable” This is my phone interview with Arvo Zylo, conducted on 11 January 2018. This program is sponsored by LivBar, J Jean Portraits, & Peggy’s Vegan Hot Sauce. For more information about our sponsors, follow the link. https://ia601507.us.archive.org/17/items/WTBCArvoZylo/WTBCArvoZylo.mp3   Topics Include: Blood Rhythms live vs. […]

Don Bolles: “It Was Fun To Be Pissed Off And Broke” This is my phone interview with Don Bolles, conducted on 9 January 2018. This program is sponsored by LivBar, J Jean Portraits, & Peggy’s Vegan Hot Sauce. For more information about our sponsors, follow the link. https://ia601502.us.archive.org/20/items/WTBCDonBolles/WTBCDonBolles.mp3   Topics Include: Radio DJing, KDIL, Freddy […]

Mick Hickman: “I’ve Always Just Played Whatever Comes Out” This is my interview with Mick Hickman, conducted in the Lava Lamp Lounge on 4 January 2018. This program is sponsored by LivBar, J Jean Portraits, & Peggy’s Vegan Hot Sauce. For more information about our sponsors, follow the link. https://ia601509.us.archive.org/5/items/WTBCMickHickman/WTBCMickHickman.mp3 Topics Include: Five year anniversary […]

r33k: “Everything Just Evolved Piece By Piece” This is a performance by, and interview with, r33k, recorded in my home on 10 December 2017 This program is sponsored by LivBar & J Jean Portraits. Go to LivBars.com & jjeanportraits.com for more information. https://ia601501.us.archive.org/13/items/WTBCr33k/WTBCr33k.mp3     Topics Include: Aesthetic audio choices, gear talk, Crank Sturgeon noise toys, […]

Nathan Carson: “How Not To Be A Hobbyist As An Artist” This is my interview with Nathan Carson, conducted by Skype on 4 January 2018. This program is sponsored by LivBar. Go to LivBars.com for more information. https://ia601500.us.archive.org/19/items/WTBCNathanCarson/WTBCNathanCarson.mp3   Topics Include: The Willows, Floating World Comics, Sam Ford & Wizard Rifle, Paul Chadwick, making adaptations […]

Tim Maloney: “The Weirdest Things We Could Possibly Make Up” This is my interview with Tim Maloney, conducted by Skype on 14 December 2017. This program is sponsored by LivBar. Go to LivBars.com for more information. https://ia601505.us.archive.org/12/items/WTBCTimMaloney/WTBCTimMaloney.mp3   Topics Include: Cat-Head Theater 360 degree, bad timing & media shifts, Vicki Bennett’s Gone Gone Beyond film […]

Zander Schloss: “Be Fuckin’ Real” This is my interview with Zander Schloss, conducted by phone on 22 December 2017. This program is sponsored by LivBar. Go to LivBars.com for more information. https://ia601509.us.archive.org/1/items/ZanderSchloss/WTBCZanderSchloss.mp3   Topics Include: Dear Blue, Gus Seyffert producing, the limitation of options, that analog sound, the long play experience, doing things the old […]