The Elevate Podcast

Join The Elevate Insider for full episodes: https://www.opulentbeautypro.com/offers/mfWaCmoz/checkout The Salon Owner Blueprint & My Salon Owner Community: https://www.opulentbeautypro.com/blueprint 1 On 1 Coaching: https://www.opulentbeautypro.com/coaching Hands-On & Virtual Extension Education: https://www.opulentbeautypro.com/extensions Social Media Support: https://www.opulentbeautypro.com/socialmedia Free Education: https://www.opulentbeautypro.com/free Socials: Business Instagram: https://www.instagram.com/opulentbeautypro/Personal Instagram: https://www.instagram.com/patricia_nowakowski_obs/#YouTube: https://www.youtube.com/@opulentbeautypro/featured I don't care how many times I have to say this... You need a front desk. A front desk/support staff's job is not to sit around, answer phones, and fold towels. They should be in a sales role, going above and beyond for clients, and making sure nothing slips through the cracks. I share all the details in this week's episode!

Join The Elevate Insider for full episodes: https://www.opulentbeautypro.com/offers/mfWaCmoz/checkout The Salon Owner Blueprint & My Salon Owner Community: https://www.opulentbeautypro.com/blueprint 1 On 1 Coaching: https://www.opulentbeautypro.com/coaching Hands-On & Virtual Extension Education: https://www.opulentbeautypro.com/extensions Social Media Support: https://www.opulentbeautypro.com/socialmedia Free Education: https://www.opulentbeautypro.com/free Socials: Business Instagram: https://www.instagram.com/opulentbeautypro/Personal Instagram: https://www.instagram.com/patricia_nowakowski_obs/#YouTube: https://www.youtube.com/@opulentbeautypro/featured In a digital world that's full of advice, it's easy to feel lost. And now more than ever, it's easy to feel divided. As salon owners, we put a lot on the line. And it's not all glamorous. In this episode, I share how I think we can become a more united industry, and how stylists and salon owners can work together to create careers that are absolutely fulfilling.

Join The Elevate Insider for full episodes: https://www.opulentbeautypro.com/offers/mfWaCmoz/checkout The Salon Owner Blueprint & My Salon Owner Community: https://www.opulentbeautypro.com/blueprint 1 On 1 Coaching: https://www.opulentbeautypro.com/coaching Hands-On & Virtual Extension Education: https://www.opulentbeautypro.com/extensions Social Media Support: https://www.opulentbeautypro.com/socialmedia Free Education: https://www.opulentbeautypro.com/free Socials: Business Instagram: https://www.instagram.com/opulentbeautypro/Personal Instagram: https://www.instagram.com/patricia_nowakowski_obs/#YouTube: https://www.youtube.com/@opulentbeautypro/featured New salon owners are turning to trusted people in our industry to guide them on the right path to success. New salon owner Kaili Nihil opened her salon Forest Moon Collective just two years ago, and decided to follow some popular advice at the time. To her surprise, her salon wasn't growing like she thought. Kaili took matters into her own hands and completely transformed her business, resulting in more profit, more team members, and a better experience for clients. As entrepreneurs, pivoting will save your business- just like it did for Kaili.

To complete the listener survey & receive my 7 Power Moves to Elevate Your Salon Playbook, visit: https://53fgjwjm0yd.typeform.com/to/kdrUYXFj Join The Elevate Insider for full episodes: https://www.opulentbeautypro.com/offers/mfWaCmoz/checkout The Salon Owner Blueprint & My Salon Owner Community: https://www.opulentbeautypro.com/blueprint 1 On 1 Coaching: https://www.opulentbeautypro.com/coaching Hands-On & Virtual Extension Education: https://www.opulentbeautypro.com/extensions Social Media Support: https://www.opulentbeautypro.com/socialmedia Free Education: https://www.opulentbeautypro.com/free Socials: Business Instagram: https://www.instagram.com/opulentbeautypro/Personal Instagram: https://www.instagram.com/patricia_nowakowski_obs/#YouTube: https://www.youtube.com/@opulentbeautypro/featured

Join The Elevate Insider for the full episode: https://www.opulentbeautypro.com/insider The Salon Owner Blueprint & My Salon Owner Community: https://www.opulentbeautypro.com/blueprint 1 On 1 Coaching: https://www.opulentbeautypro.com/coaching Hands-On & Virtual Extension Education: https://www.opulentbeautypro.com/extensions Social Media Support: https://www.opulentbeautypro.com/socialmedia Free Education: https://www.opulentbeautypro.com/free Socials: Business Instagram: https://www.instagram.com/opulentbeautypro/ Personal Instagram: https://www.instagram.com/patricia_nowakowski_obs/# YouTube: https://www.youtube.com/@opulentbeautypro/featured You can't do it all as a salon owner, and that includes working full time behind the chair. As a salon owner, you have to shift your time and energy from working with clients to leadership, team and client retention, marketing, and so much more. In this episode, I explain why no salon owner should be working full time behind the chair, and what you should be doing instead. The main focus? Your team.

Join The Elevate Insider for the full episode: https://www.opulentbeautypro.com/insider The Salon Owner Blueprint & My Salon Owner Community: https://www.opulentbeautypro.com/blueprint 1 On 1 Coaching: https://www.opulentbeautypro.com/coaching Hands-On & Virtual Extension Education: https://www.opulentbeautypro.com/extensions Social Media Support: https://www.opulentbeautypro.com/socialmedia Free Education: https://www.opulentbeautypro.com/free Socials: Business Instagram: https://www.instagram.com/opulentbeautypro/ Personal Instagram: https://www.instagram.com/patricia_nowakowski_obs/# YouTube: https://www.youtube.com/@opulentbeautypro/featured There are so many moving parts to opening a salon. Most of the time we get wrapped up in permits & build outs, and other important things like policies, onboarding, culture, and leadership aren't even discussed. I wish I had clear, solid answers to the 10 questions I'm sharing with you today. It would have saved me so much stress in the long run. To get the full episode which includes questions 6-10, click here: https://www.opulentbeautypro.com/insider

Join The Elevate Insider for the full episode: https://www.opulentbeautypro.com/offers/mfWaCmoz/checkout?coupon_code=INSIDER The Salon Owner Blueprint & My Salon Owner Community: https://www.opulentbeautypro.com/blueprint 1 On 1 Coaching: https://www.opulentbeautypro.com/coaching Hands-On & Virtual Extension Education: https://www.opulentbeautypro.com/extensions Social Media Support: https://www.opulentbeautypro.com/socialmedia Free Education: https://www.opulentbeautypro.com/free Socials: Business Instagram: https://www.instagram.com/opulentbeautypro/ Personal Instagram: https://www.instagram.com/patricia_nowakowski_obs/# YouTube: https://www.youtube.com/@opulentbeautypro/featured As a salon owner, it's your responsibility to grow and develop your team. And if you don't, it usually turns into a breeding ground for a host of issues. In the full episode, I share tactical ways to grow a unified team and explain why a growth plan can help you achieve this. Be sure to become an Insider for the full episode & supporting PDFs! Click here to join.

Join The Elevate Insider: https://www.opulentbeautypro.com/offers/mfWaCmoz/checkout?coupon_code=INSIDER The Salon Owner Blueprint & My Salon Owner Community: https://www.opulentbeautypro.com/blueprint 1 On 1 Coaching: https://www.opulentbeautypro.com/coaching Hands-On & Virtual Extension Education: https://www.opulentbeautypro.com/extensions Social Media Support: https://www.opulentbeautypro.com/socialmedia Free Education: https://www.opulentbeautypro.com/free Socials: Business Instagram: https://www.instagram.com/opulentbeautypro/ Personal Instagram: https://www.instagram.com/patricia_nowakowski_obs/# YouTube: https://www.youtube.com/@opulentbeautypro/featured Lena Mar Reitz, owner of Hair Boss Professional & Omar Herrera, VP of Taxco talk about the pros and cons of W-2s vs 1099s and why W-2s are the best option. To connect with Omar, visit https://www.taxcousa.com/ or call 562-293-8012

Get the full episode (and your first month FREE): https://www.opulentbeautypro.com/offers/mfWaCmoz/checkout?coupon_code=INSIDER The Salon Owner Blueprint & My Salon Owner Community: https://www.opulentbeautypro.com/blueprint 1 On 1 Coaching: https://www.opulentbeautypro.com/coaching Hands-On & Virtual Extension Education: https://www.opulentbeautypro.com/extensions Social Media Support: https://www.opulentbeautypro.com/socialmedia Free Education: https://www.opulentbeautypro.com/free Socials: Business Instagram: https://www.instagram.com/opulentbeautypro/ Personal Instagram: https://www.instagram.com/patricia_nowakowski_obs/# YouTube: https://www.youtube.com/@opulentbeautypro/featured Today I sit down with Lena Mar Reitz, owner of Hair Boss Professional & Omar Herrera, VP of Taxco and have a candid conversation about 1099 vs W-2 employees, tax implications, workers' comp, & so many other things that directly impact your salon every single day. We pick Omar's brain from a salon owner perspective and get a grip on how to run your business legally. To connect with Omar, visit https://www.taxcousa.com/ or call 562-293-8012

To re-enroll and get your first month free, visit https://www.opulentbeautypro.com/offers/mfWaCmoz/checkout?coupon_code=INSIDER What this means if you're subscribed through Apple Podcasts: All Elevate Insider episodes are removed from our Apple Podcast page. Your subscriptions are canceled, and you will receive a refund for monthly or annual subscriptions on your latest purchase at the time of the next billing attempt. For annual subscribers, this may mean that several months pass before the refund is processed. This process is what Apple Podcasts has in place for all users. If you have any questions about billing, please contact Apple Podcasts directly. What this means moving forward: To regain access, you'll have to enroll directly through us here. You'll also get your first month free! You have the ability to cancel your subscription at any time. You'll receive early access to episodes. You'll now conveniently receive supporting PDFs via email, or you can click a link in the show notes. You can easily embed The Elevate Insider into your favorite podcasting app. No extra apps, conveniently tune in. We're better connected, so I can offer you exclusive bonuses that I couldn't do before! I know this shift will make your Elevate Insider subscription more convenient!

To get the full episode, visit https://www.opulentbeautypro.com/insider To get a library of over 100 ready-to-use resources, purchase your Salon Owner Blueprint here https://www.opulentbeautypro.com/blueprint Whether you're a salon owner or a stylist looking to grow, this conversation is packed with actionable insights that will help you build a high-performing, motivated team that elevates your salon to new heights. The truth is, when you empower your team, you create a ripple effect of success throughout your entire business. A confident, motivated, and well-supported team isn't just good for morale—it's great for your salon's growth and overall success. In this episode, we're diving deep into the secret to empowering your team and how it can be the key to unlocking your salon's full potential.

To get the full episode & supporting PDFs, visit https://www.opulentbeautypro.com/insider To get the entire inner workings of my salon, visit https://www.opulentbeautypro.com/blueprint I just sat down to compare my revenue from last January to this January and I was shocked. I saw a 56% increase in revenue from last January to this January, and I know exactly why. It's because I put proactive promotions in place during my slowest months. I cover exactly how you can plan for success instead of reactively throwing together last minute promotions. I promise this will make a huge difference in your business!

A library of everything salon owners need to succeed, 100 resources and counting. Get yours here: https://www.opulentbeautypro.com/blueprint Join The Elevate Insider for just $7.99/month for full episodes with supporting PDFs: https://www.opulentbeautypro.com/insider A few years ago, I was talked into implementing a flat rate commission at my salon. At first it seemed like a great idea, but after a while my new stylists couldn't keep up & my experienced stylists plateaued. That's when I realized that sliding scales work. This structure allows you to keep a healthy profit margin, even when you have stylists who are just starting out. It ensures that you're not overcompensating for services that are bringing in lower revenue, but also that they are still fairly compensated for their effort. It's a win-win for salon owners & stylists.

To get full episodes & exclusive PDFs, join The Elevate Insider: https://www.opulentbeautypro.com/insider I'm ready to save you hundreds of hours and lots of stress. The Salon Owner Blueprint has everything you need to run a successful salon in one spot. To get yours, visit https://www.opulentbeautypro.com/blueprint Hiring is one of the biggest struggles salon owners face. You want to hire dedicated and talented stylists to help your salon grow. But what if I told you this was the wrong approach? Skills can be developed over time. Culture is something that isn't so easy to turn around when you let the wrong team members in your business. Once I started hiring based on culture instead of talent, my entire salon changed. I share the why and how in this episode!

To get the full episode & my skill set analysis PDF, visit https://www.opulentbeautypro.com/offers/mfWaCmoz/checkout To get my complete library of everything I do to run a successful salon, visit https://www.opulentbeautypro.com/blueprint Booking clients is not about availability, it's about compatibility. In this episode, I share how my managers and I strategically book clients with my team based on skills, personality & more. If you want to boost retention and create a better client experience, this is one of the most important things you can do.

To get your Salon Owner Blueprint, visit https://www.opulentbeautypro.com/blueprint To join The Elevate Insider, visit https://www.opulentbeautypro.com/insider Here's a secret I found out late in my salon owner journey: the more you invest in your team, the better your salon will be. I cover why monthly 1-1 meetings are crucial to your salon's success and the exact steps you need to take to run efficient & inspiring 1-1 meetings for your team.

I want to save you so many headaches & stress. The Salon Owner Blueprint has everything salon owners will ever need all in one place. Enroll here: https://www.opulentbeautypro.com/blueprint To get the full episode & our Million Dollar Salon Guide, join The Elevate Insider! https://www.opulentbeautypro.com/insider A million dollar year as a salon owner may seem unattainable, but with the right strategy you can get there. In this episode, I break down the key components you need to know & understand in order to work towards this goal: Service sales, retention rates & retail When you know these numbers, you can easily see how far off you are from earning a million dollars in revenue.

Save hundreds of hours with my new program, The Salon Owner Blueprint! Everything salon owners will ever need all in one place. Enroll here: https://www.opulentbeautypro.com/blueprint To get the full episode, my content calendar & client sample guide, join The Elevate Insider! https://www.opulentbeautypro.com/insider I used to always worry about annoying my clients and followers with my marketing emails and social media content. But then I realized this: all the big brands have in your face marketing. They're not worried if they annoy their customers. In fact, this kind of strategy weeds out the people who aren't genuinely interested in your business. In this episode, I cover why I'm going into 2025 with this strategy & how I'm streamlining this marketing process.

My brand new program is officially here! To get over 100 ready-to-use resources to build a better salon, visit https://www.opulentbeautypro.com/blueprint To get today's full episode & ready-to-use email templates, visit: https://www.opulentbeautypro.com/insider Today I sit down with Jennifer Alvarez, your go-to mentor for building a successful salon business. Jennifer is a salon owner and mentor dedicated to helping salon owners build a profitable, resilient business. Jennifer and I discuss why so many salon owners struggle running a successful salon and offer strategies and solutions to turn your situation around. To connect with Jennifer, visit https://jenniferjadealvarez.com/ To get Jennifer's free guide "The Ultimate Salon Growth Blueprint," send her a DM on Instagram here: https://www.instagram.com/jenniferjadealvarez?igsh=YnNtcWhyd3VxeGt1

My brand new program is officially here! To get over 100 ready-to-use resources to build a better salon, visit https://www.opulentbeautypro.com/blueprint To get today's full episode & my 2025 Success Workbook, visit: https://www.opulentbeautypro.com/insider If you want to make 2025 your best year in business, you need to get serious with putting a plan in place now. Business success doesn't happen by accident. Success happens by setting realistic and intentional goals & breaking them down into monthly steps. In this episode, I go through my new year planning strategy and give you the tools you need to make 2025 your year.

My brand new program is officially here! To get over 100 ready-to-use resources to build a better salon, visit https://www.opulentbeautypro.com/blueprint Most of us chose this industry because of our love for beauty. But as our careers unfold, some of us are faced with the ugly side of this industry. Rachel Nixon, CEO of Everything Hand Tied & Mixed Methodologies Education, has faced this ugly reality. Rachel has been in the industry for over 30 years and after a recent event in her career, she decided to put the pen to paper and write her memoir "The Ugly Side Of Beauty." Rachel shares her journey, what she learned and how she has come out stronger because of her experiences. To get Rachel's book for 15% off, use the code OPULENT15 at checkout: https://shop.everythinghandtied.com/pages/pre-order-the-ugly-side-of-beauty To connect with Rachel, visit her Instagram here: https://www.instagram.com/handtiedstitchqueen/profilecard/?igsh=MXI3ODM1YmtrODNtaQ%3D%3D To join The Elevate Insider & receive my client retention strategies bonus, visit: https://www.opulentbeautypro.com/insider

Looking for the full episode? Join my podcast coaching program The Elevate Insider for only $7.99/month to receive the full episode & supporting documents! For a limited time, new subscribers receive a bonus. Subscribe here: https://www.opulentbeautypro.com/offers/mfWaCmoz/checkout I've seen a number of posts from discouraged salon owners recently asking if anyone else's salon is slow, especially at this time of year. And without a doubt, there's always a handful of comments saying, "It's the economy." I strongly dislike this answer, and here's why: when you blame the economy (or any outside factor), you feel powerless and take less action. In this episode, I discuss what you can do in today's economy to set your salon apart, draw in more clients and grow your business. The moment you realize your business' success is up to you is the day your business changes. Recommended book: Excellence Wins A No-Nonsense Guide to Becoming the Best in a World of Compromise: https://www.audible.com/pd/Excellence-Wins-Audiobook/B07HWV83Y1?source_code=ASSORAP0511160006&share_location=pdp Get your Salon Owner Blueprint: https://www.opulentbeautypro.com/blueprint

To get your limited time bonus & access to my station sharing schedule, subscribe here: https://www.opulentbeautypro.com/offers/mfWaCmoz/checkout If you've ever wondered how you can maximize your space, increase your profitability, and maintain business stability, it starts with station sharing. In this episode I cover why station sharing is crucial for your salon's success & exactly how you can implement this business strategy.

To get full access to past & future episodes, supporting PDFs & my client retention limited time bonus, subscribe to The Elevate Insider here: https://www.opulentbeautypro.com/offers/mfWaCmoz/checkout I'm thrilled to share the success story of one of my new stylists, Maggie Cusack, who rapidly transformed into a top stylist. Maggie filled her books in just three months & has hit the ground running! Her journey is a powerful example of what the right leadership and strategic actions can achieve.In this exciting episode, you'll learn:Leadership Impact: How effective leadership can dramatically enhance a stylist's productivity and drive success.Fast-Track Strategies: The specific steps Maggie took to quickly build a loyal client base and become a sought-after stylist.Pro-Tips & Insights: Gain valuable insights on the daily practices that contributed to her rapid rise in the styling world.

To get the full episode, visit https://www.opulentbeautypro.com/offers/mfWaCmoz I've seen so many talented stylists hold themselves back because of this one thing: the fear of rejection. It's scary to put ourselves out there and be told no, but that's the only way we can grow. In this episode, I talk all about rejection in our industry and how to overcome it.

To get the full episode with supporting PDFs, join The Elevate Insider here: https://www.opulentbeautypro.com/offers/mfWaCmoz/checkout When it comes to your salon, bigger is not always better. I've seen so many salon owners rush into expanding their space, which in turn creates more problems. I share all the things I'd set in place before I consider expanding.

To get supporting PDFs for the episode, subscribe here: https://www.opulentbeautypro.com/offers/mfWaCmoz/checkout How your clients perceive your salon matters. When people find value in your salon's experience, they become loyal clients. This week I share why perceived value is so important in our industry & what you can do to boost your perceived value. Need help with branding? Learn about our branding packages & social media management here: https://www.opulentbeautypro.com/socialmedia#section-1704840218404

The stylist is no longer the prize, it's the clients' market. This has become more and more evident on social media with clients sharing their salon experiences and disappointment in value. One recent TikTok stood out to me. I share my opinion on this situation and what I would've done in this salon owner's shoes. Videos mentioned in episode: https://www.tiktok.com/@toriyav/video/7425758894120553759?_r=1&_t=8qYU1Srl5Qp https://www.tiktok.com/@toriyav/video/7425344674459618591 https://www.tiktok.com/@toriyav/video/7426536564135628063

To get the full episode + supporting PDFs, visit https://www.opulentbeautypro.com/offers/mfWaCmoz/checkout Customer service is a lost art and will in turn cause you to lose clients. In this episode, I share why customer service is important for salon owners & stylists to focus on and how you can up your customer service game to improve client loyalty.

To get the full episode + supporting PDFs, visit https://www.opulentbeautypro.com/offers/mfWaCmoz/checkout Potential team members should be treated like potential clients. We need to connect with them, nurture them and create a relationship with them. I share the strategy I've implemented to keep a constant flow of new stylists entering my funnel so I can automate the hiring process.

I found out exactly why clients are leaving their stylists more now than ever. It boils down to 5 things, and nearly everything is in our control. To join my new program & receive exclusive podcast episodes + supporting PDFs, visit https://www.opulentbeautypro.com/offers/mfWaCmoz/checkout

To get this episode's supporting PDFs, visit https://www.opulentbeautypro.com/offers/mfWaCmoz/checkout Your salon's culture doesn't happen by accident. It happens by making business decisions & hiring a team that aligns with your core values. In this episode, you'll learn why core values are important and how to choose core values that will make an impact in your business.

To get the full episode + supporting PDFs, visit https://www.opulentbeautypro.com/offers/mfWaCmoz/checkout Stylist motivation is a huge topic amongst my coaching students. I cover 9 ways you're demotivating your team and how you can transform these areas inside your salon.

I recently saw a Facebook post in a salon owner group regarding a very serious topic, so I decided to chime in with what I would do in this situation. I was completely surprised by the responses I received from other salon owners in the group saying I lacked empathy. At the end of the day, we are running businesses. And it is our responsibility to keep our team and clients safe. To join my new podcast mentorship program & receive exclusive episodes + supporting PDFs, visit https://www.opulentbeautypro.com/offers/mfWaCmoz/checkout

To receive supporting PDFs, subscribe here https://www.opulentbeautypro.com/offers/mfWaCmoz/checkout Losing a stylist is never easy. In fact, it's one of the most stressful situations as a salon owner. A lost stylist usually means losing a valuable team member and a lot of revenue. It leaves you scrambling to fill this vacancy and worrying about finances and what will happen to your salon. In this episode you'll learn what I do to protect my salon in case someone leaves & how you can successfully offboard your stylist. At the end of the day, we are business owners who have to make decisions that are best for our business.

Salon ownership & suite rental are not the same thing. As someone who has both rented a suite & ran a commission salon, they are two different things on two different playing fields. I've coached countless suite renters who took the leap to salon ownership and they were completely shocked by the difference between the two. I'm here to bring awareness to this topic so you know what differences to expect. Both have pros and cons, but one is not better than the other. The best choice is one that makes the most sense for you & your goals! To download my free resources, visit: https://www.opulentbeautypro.com/free

To get my exclusive supporting PDFs that correlate with this episode, subscribe to The Elevate Insider: https://www.opulentbeautypro.com/offers/mfWaCmoz Stylist freedom sounds awesome, especially for salon owners who built up their clientele during the 90s and early 2000s. After giving stylist freedom a true go for over a year in my commission salon, I found it did more harm than good. That being said, I no longer offer full-on stylist freedom to my team. Removing this "benefit" for my team wasn't easy, but the way I did it resulted in not one stylist quitting. In fact, my stylists are busier than ever after this switch. To learn exactly how I reversed stylist freedom & to receive supporting PDFs on this topic, be sure to subscribe to The Elevate Insider.

To get my exclusive supporting PDFs that correlate with this episode, subscribe to The Elevate Insider: https://www.opulentbeautypro.com/offers/mfWaCmoz What are the 5 foundations of salon owner success? I share what you need to focus on to set your salon up for success along with tangible first steps.

Get the full episode here: https://www.opulentbeautypro.com/offers/mfWaCmoz/checkout Communication will either make or break your salon. This week I'm sharing everything I've done to streamline my communication and ensure nothing slips through the cracks. Recommended communication software: 30 day free trial of Kajabi: https://kajabi.com/30-days-trial-lp?utm_campaign=&utm_content=73108&utm_medium=affiliate&utm_source=Patricia+Nowakowski Band: https://band.us/home

To get access to exclusive PDFs to help you grow your extension business, join The Elevate Insider! Subscribe on Apple: https://podcasts.apple.com/us/podcast/elevate-insider-21-full-episode-how-to-successfully/id1623444149?i=1000663965421 Subscribe on all other platforms: https://www.opulentbeautypro.com/offers/mfWaCmoz Join our September 2 day extension class: https://www.opulentbeautypro.com/offers/6ttkTT8Z

Unfortunately in the beauty industry, many of us aren't well prepared for retirement. Unlike other industries that offer traditional 401Ks and other retirement support, many of us are left to figure things out on our own. When we plan, save and invest, we can cut out a huge amount of financial stress from our lives. Having extra money in the bank also allows us to take risks, get out of situations we don't like, and more. I'm sharing everything I do as an entrepreneur and salon owner to prepare for my retirement. The content provided on this podcast is for informational and educational purposes only and does not constitute financial advice. I am not a financial advisor, and the opinions shared are based on personal experience and general knowledge. Always consult with a qualified financial advisor before making any financial decisions or changes to your retirement plans.

GET THE FULL EPISODE: Enroll through Apple Podcasts: https://podcasts.apple.com/us/podcast/elevate-insider-21-full-episode-how-to-successfully/id1623444149?i=1000663965421 For all other platforms: https://www.opulentbeautypro.com/offers/mfWaCmoz Onboarding new stylists is a huge expense, and losing stylists is even more expensive. What are you doing to make your new stylists feel comfortable and welcome, and how are you streamlining the onboarding process? In the last year, I completely shifted the way I onboard and the difference is clear. My new hires feel more confident & are comfortable coming to me with questions. Plus these new hires have stayed and seen growth. To get the full episode along with PDFs to help you put these onboarding steps into action, be sure to join The Elevate Insider!

Have you considered the benefits of owning your salon's building? Paul Neal, owner of Vantage Point Commercial Capital & author of Unlease Your Business, shares who should seriously look into purchasing property and how you can start the process. This episode is packed with tangible steps and will really get you thinking on a different way to invest in your business. Not on Apple Podcast? Join the Elevate insider HERE. To connect with Paul and learn if this opportunity is a good fit for you, visit https://vpc.capital/ Wondering what it's like to work with me? The Elevate Insider is an inside look into my coaching calls & includes exclusive content from me! These episodes contain coaching lessons & the exact steps you need to take to grow your salon. To learn more and become an insider, visit https://www.opulentbeautypro.com/insider or find an episode of the Elevate Insider on Apple Podcasts!

Erynn Russell, owner of Adorn Hair Artistry, reflects on her first year of salon ownership and shares some wisdom. If you're considering opening a salon, Erynn and Patricia cover all the unexpected things you might confront in your first year. Wondering what it's like to work with me? The Elevate Insider is an inside look into my coaching calls & includes exclusive content from me! Not on Apple Podcast? Join the Elevate insider HERE. To learn more and become an insider, visit https://www.opulentbeautypro.com/insider or find an episode of the Elevate Insider on Apple Podcasts!

If you don't have an operations manual for your salon, it's time to create one. How will your team know how to operate or what to do in certain situations? Without an operations manual, everyone will be running to you or your manager with every little question. My all-time favorite platform as a salon owner is Kajabi. To grab your 30 day free trial, click here: https://kajabi.com/30-days-trial-lp?utm_campaign=&utm_content=73108&utm_medium=affiliate&utm_source=Patricia+Nowakowski

How often does financial stress get to you? This week CFO Janell Borrero, owner of SHEfo, shares how you should be financially planning as a business owner in the beauty industry. Janell offers some practical steps as well as a free download of her Ultimate Profit Checklist. To get your checklist, visit https://yourshefo.mykajabi.com/signup To gain access to my exclusive podcast episodes full of tangible steps and supporting documents, visit https://www.opulentbeautypro.com/insider

How can you make your salon stand out in a saturated space? This week Pascale Ricchetti & Kate Sharp, co-founders of Azori Studio, share how you can find your "Fame Factor." They've worked with brands such as L'Oreal, Ralph Lauren & Moroccan Oil & have a wealth of knowledge to share with you. They'll teach you how to leverage your personal brand and find what makes you so unique so you can stand out in the crowd. To learn more about Azori Studio, visit https://azori.co.uk/ To download Azori Studio's free Personal Brand Playbook, visit https://azori.co.uk/personal-brand-playbook To gain access to my exclusive podcast episodes full of tangible steps and supporting documents, visit https://www.opulentbeautypro.com/insider

To listen to the full episode & receive my exclusive supporting documents on this topic, visit: https://podcasts.apple.com/us/podcast/elevate-insider-19-full-episode-i-created-new-roles/id1623444149?i=1000659523241 Throughout 2024, I've been implementing new ways to grow my salon. One of the biggest shifts I made was creating new roles in my salon for my stylists. It's been so fun to promote my team to these new roles & give them more opportunities to grow inside my business. From an owner perspective, these roles help take things off my plate and delegate them to people who are better at these tasks than I am. Since adding these roles, my salon has never been better. We've hit record breaking months and important things aren't falling through the cracks because they're delegated out to my team. To get the full episode & all my other exclusive episodes, subscribe to The Elevate Insider! https://podcasts.apple.com/us/podcast/elevate-insider-19-full-episode-i-created-new-roles/id1623444149?i=1000659523241

As a small business owner, we can't let PR opportunities pass us by. Oftentimes we're focused on what's going on inside our business, but it's important to take a step back and tap into other opportunities that are happening around us in our community! Katrina Owens, owner of Knockout Directive, shares how you can radiate big brand energy and land more PR opportunities. Katrina is a marketing and PR consultant with over 10 years of experience that is now on a mission to help small business owners tap into new ways to grow their businesses. Katrina shares some amazing steps you can take today to gain more exposure and grow your business. To connect with Katrina, visit: https://www.knockoutdirective.com/ https://www.instagram.com/knockoutdirective/ Wondering what it's like to work with me? Join The Elevate Insider! In this podcast subscription, you'll receive exclusive episodes and content directly from me, including PDFs, guides & other resources to help you put what you learn into action! To learn more, visit https://www.opulentbeautypro.com/insider Want my best (and free!) business tips sent straight to your inbox? Get your free guides here: www.opulentbeautypro.com/free

One of the most beautiful things about our industry is the amount of different paths you can take. From owning a salon, to becoming an educator, to building your own product line and more, the choice is really up to you. So how do you carve your own path in our industry? I sit down with Nick Mirabella, a business, mindset and leadership coaching helping you grow and scale your beauty business, to discuss this topic in detail. Nick shares his story & what he contributes to his success. To connect with Nick, click here: https://www.instagram.com/nickmirabella?igsh=ZjIxOTNtZjBleGpu Wondering what it's like to work with me? Join The Elevate Insider! In this podcast subscription, you'll receive exclusive episodes and content directly from me, including PDFs, guides & other resources to help you put what you learn into action! To learn more, visit https://www.opulentbeautypro.com/insider Want my best (and free!) business tips sent straight to your inbox? Get your free guides here: www.opulentbeautypro.com/free

GET THE FULL EPISODE HERE: https://podcasts.apple.com/us/podcast/elevate-insider-18-full-episode-how-to-retain-clients/id1623444149?i=1000657308588 Client retention shouldn't be left up to your stylists. As a salon owner, what are you doing to create salon loyalty? I share things I do in my salon that keep clients excited to come back, which in turn creates loyal clients. If you're frustrated with the cycle of stylists building their books at your salon & leaving (in turn taking their clients with them), this is a sign you need to do more to create salon loyalty. To listen to the full episode & get my Salon Loyalty Blueprint, become an Elevate Insider subscriber here: https://www.opulentbeautypro.com/insider