The Plus Podcast

Join us for a quick interview with Rich Gebbie, CEO of Midwest Direct, as he shares some quick updates on USPS rate changes, the announcement that first class, presorted postcard sizes have been upgraded to 6x9", and the revised delivery standards for the coming 2021 holiday season. Jump to the links here: 2021 Updated USPS Rate Book 2021 New Presort, First Class Postcard 2021 USPS Revised Delivery Standards

Rich Gebbie, CEO discusses how to save on postage when mailing first-class or standard mail, also known as marketing mail. Options include commingling your mail to achieve a discount on your postage. Mailers can also learn about USPS promotions with postage discounts.

Marketers are usually well aware of their primary persona. However, driving new growth, new segments, or multiple business lines requires developing and managing multiple personas. These personas form the foundation of all successful content creation. There's just one small problem -- creating subsequent personas from data can be incredibly hard to do.

The world has seen many changes over the past year with the COVID-19 pandemic, a new president, and much more. These changes have been difficult for many businesses especially those in the hospitality, retail, and restaurant industries. For these industries, it has been especially difficult to bring in new customers and maintain relations with current ones due to travel restrictions, limited hours, and other precautions put into place. As things start to take on a new normal, bringing on these new customers is vital. Now -- more than ever -- you need to market your business. Listen to this episode of the Plus Podcast to learn how to use our marketing tools to build a highly targeted marketing campaign. ... Learn More: mw-direct.com/pluspod

Today we will deep dive into what it takes to answer these questions and how Midwest Direct can help you with them. Listen to this episode of The Plus Podcast to learn more about developing your strategic marketing plan. ... Learn More: mw-direct.com/pluspod ... Resources: https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action?language=en https://www.mw-direct.com/blog/posts/25-26-the-power-of-creative-with-expert-graphic-designer-sheila-hart-part-1-2/ https://www.mw-direct.com/blog/posts/financial-services-and-the-future-of-advertising/

What is OTT Advertising? What is Targeted OTT Advertising? How are those different and which will have better source attribution, function without cookies and show provable ROAS? In this podcast, hear Michelle Toivonen and Abigail Griggs of El Toro discuss OTT Advertising options and the future of streaming ads.

As we jump into 2021, many businesses will have to choose how to spend their marketing dollars very carefully. Over the last 20 years, I've seen more than my fair share of small to mid-sized marketers break the bank with bad marketing decisions. This year feels critical for many clients, so here's some free advice on the top 5 marketing tactics you cannot afford to get wrong in 2021! Listen to this episode of the Plus Podcast to avoid these painful marketing pitfalls in 2021. ... Learn More: mw-direct.com/pluspod

Listen to this episode of The Plus Podcast to learn strategies and tactics to boost your nonprofit fundraising and how to do it within a reasonable budget by using nonprofit postage through the USPS. ... Learn more: mw-direct.com/thepluspodcast ... Resources: https://www.mw-direct.com/blog/posts/how-to-qualify-for-nonprofit-mail-rates/ https://www.mw-direct.com/data/ https://www.mw-direct.com/data/digital-plus-post/ https://www.mw-direct.com/marketing/strategic-marketing/ https://www.mw-direct.com/blog/tags/nonprofits/

We are nearly 40 years old and began as a presort mailing company. Our growth is a product of years of service for our clients and strategic capital investments. We have expanded our business lines from presort and commingled mail to also include: - Data Services ranging from list purchasing, data appends and data hygiene to data warehousing, analysis, and data auditing services - Marketing Services that include online direct marketing such as IP Targeting, display ads, and social media marketing - Print/Mail Services including a full inhouse print center and lettershop Start with this episode of the Plus Podcast where we sit down with Sean Gebbie, President of Midwest Direct, to learn more about the “why” behind the company and what Midwest Direct is truly about. ... Learn More: mw-direct.com/pluspod ... Resources: https://www.mw-direct.com/about/ https://youtu.be/ILw94x56aiw https://www.facebook.com/MidwestDirect/photos/2235447216756230 https://www.mw-direct.com/resources/newsroom/ https://www.mw-direct.com/about/management/sean-gebbie/

To succeed in marketing in 2021, you'll need to be flexible, well-informed, and ready for anything! Subscribe now and stay up to date strategies like: - Scaling your company using our data services to find, target, and build new markets - How to use our one-stop marketing solutions to boost fundraising - How to save time and money with professional guidance on your next mailing - Why you should add another channel to your retargeting efforts, and more! ... Learn More: mw-direct.com/pluspod

In this episode of the podcast, we look back on everything we covered in 2020. If you missed a few episodes, we put it all into one place! On the resources page attached you will find the links to all of the episodes we published in 2020 with brief descriptions of each. Listen to the Final Episode: Season Two of The Plus Podcast and hear our wrap up and anything you may have missed in 2020 -- a year for the history books! ... Learn More: mw-direct.com/pluspod ... Resources: Digital+Post - Starting at 4:30 Nonprofit Summit - Starting at 14:00 Interviews - Starting at 21:20 Data and Digital - Starting at 28:20 © 2020 Midwest Direct. All rights reserved.

Listen to this episode of the Plus Podcast with Gary Seitz and Jean DePalma to learn how our team can help you interpret your data and advise you with actionable insights for your next marketing effort. ... Learn More: mw-direct.com/pluspod ... Resources: https://www.mw-direct.com/blog/posts/35-36-the-power-of-a-partnership-data-review-part-1-2/ https://www.mw-direct.com/data/enhancement/support-services/ https://www.mw-direct.com/data/analysis-reporting/ https://www.mw-direct.com/data/enhancement/ https://www.mw-direct.com/blog/posts/generating-insights-and-analysis-for-data-driven-marketing/ https://www.mw-direct.com/contact/ https://www.linkedin.com/in/jean-depalma-b10b7461/ https://www.linkedin.com/in/gary-a-seitz-4764487/ https://www.linkedin.com/in/michelle-toivonen-2a444a4/ © 2020 Midwest Direct. All rights reserved.

Listen to this episode of the Plus Podcast with Gary Seitz and Jean DePalma to learn how our team can help you interpret your data and advise you with actionable insights for your next marketing effort. ... Learn More: mw-direct.com/pluspod ... Resources: https://www.mw-direct.com/blog/posts/35-36-the-power-of-a-partnership-data-review-part-1-2/ https://www.mw-direct.com/data/enhancement/support-services/ https://www.mw-direct.com/data/analysis-reporting/ https://www.mw-direct.com/data/enhancement/ https://www.mw-direct.com/blog/posts/generating-insights-and-analysis-for-data-driven-marketing/ https://www.mw-direct.com/contact/ https://www.linkedin.com/in/jean-depalma-b10b7461/ https://www.linkedin.com/in/gary-a-seitz-4764487/ https://www.linkedin.com/in/michelle-toivonen-2a444a4/ © 2020 Midwest Direct. All rights reserved.

Today's podcast is a special release from the event for Nonprofits and those responsible for Development, Fundraising, Annual Fund Drives, and CRM Data Management. This session will focus on case studies of nonprofit marketing and fundraising campaigns, including: Eric Switzer, Digital Sales Manager, reviews an event fundraiser for a religious organization, an enrollment campaign for a charter school, and a theater camp's summer program campaign; Mike Ruffing, Business Development for Midwest Direct, reviews a local nonprofit school recruitment campaign; Michelle Toivonen reviews the campaign we built utilizing our digital+post dashboard to capture attendees and potential people of interest. Listen to this episode of The Plus Podcast to hear some exclusive case studies to show how you can ramp up your next nonprofit campaign with digital+post. ... Learn More: mw-direct.com/pluspod ... Resources: https://www.mw-direct.com/blog/categories/Case%20Studies/ https://www.mw-direct.com/blog/posts/17-18-omnichannel-fundraising-campaigns-made-easy-part-1-2/ https://www.mw-direct.com/blog/posts/32-33-how-to-clone-your-best-donors-with-marketing-attribution-tactics-part-1-2/ https://www.mw-direct.com/data/digital-plus-post/ https://www.linkedin.com/in/mikeruffing/ https://www.linkedin.com/in/michelle-toivonen-2a444a4/ © 2020 Midwest Direct. All rights reserved.

Acquiring data is not the hard part. Making it meaningful, keeping it relevant, and using it to inform your most important marketing decisions is. At CTRAC Direct, a division of Midwest Direct, we are helping our clients interpret and optimize their data – more importantly, we help them find resources to maintain it. This includes the topic of today's podcast – Partnership Data Reviews – a very specific and powerful option available to current clients. In this episode of The Plus Podcast, Jean DePalma, Director of CTRAC Direct, explains how these Partnership Data Reviews can inform and accelerate your marketing plans. ... Learn More: mw-direct.com/pluspod ... Resources: https://www.mw-direct.com/data/enhancement/support-services/ https://www.mw-direct.com/data/analysis-reporting/ https://www.mw-direct.com/data/enhancement/ https://www.mw-direct.com/blog/posts/generating-insights-and-analysis-for-data-driven-marketing/ https://www.mw-direct.com/contact/ https://www.linkedin.com/in/jean-depalma-b10b7461/ https://www.linkedin.com/in/michelle-toivonen-2a444a4/ © 2020 Midwest Direct. All rights reserved.

Acquiring data is not the hard part. Making it meaningful, keeping it relevant, and using it to inform your most important marketing decisions is. At CTRAC Direct, a division of Midwest Direct, we are helping our clients interpret and optimize their data – more importantly, we help them find resources to maintain it. This includes the topic of today's podcast – Partnership Data Reviews – a very specific and powerful option available to current clients. In this episode of The Plus Podcast, Jean DePalma, Director of CTRAC Direct, explains how these Partnership Data Reviews can inform and accelerate your marketing plans. ... Learn More: mw-direct.com/pluspod ... Resources: https://www.mw-direct.com/data/enhancement/support-services/ https://www.mw-direct.com/data/analysis-reporting/ https://www.mw-direct.com/data/enhancement/ https://www.mw-direct.com/blog/posts/generating-insights-and-analysis-for-data-driven-marketing/ https://www.mw-direct.com/contact/ https://www.linkedin.com/in/jean-depalma-b10b7461/ https://www.linkedin.com/in/michelle-toivonen-2a444a4/ © 2020 Midwest Direct. All rights reserved.

Marketing for Admissions and Enrollment will have to change and adapt to match the current conditions, as well. That's where Midwest Direct's digital+post comes into play. With digital+post, you can send out a personalized mailing paired with Informed Delivery® email, online retargeting ads, social media ads, call tracking, and lead matching (so you can directly contact interested students), all on one dashboard. Make your next mailing your most powerful one with digital+post. Listen to this episode of The Plus Podcast to learn how to maximize the admissions and enrollment this semester for your community college with digital+post. ... Learn More: mw-direct.com/pluspod ... Resources: https://www.mw-direct.com/blog/tags/informed%20delivery/ https://www.mw-direct.com/blog/categories/Digital%20Plus%20Post/ https://www.mw-direct.com/data/digital-plus-post/ https://www.mw-direct.com/blog/categories/The%20Plus%20Podcast/ https://www.mw-direct.com/blog/posts/7-tools-for-successful-education-marketing/ http://mw-direct.com/contact https://www.linkedin.com/in/michelle-toivonen-2a444a4/ https://www.linkedin.com/in/fowlerdana/ © 2020 Midwest Direct. All rights reserved.

Today we are sharing another session from the CLE Nonprofit Summit, How to Clone Your Best Donors With Marketing Attribution Tactics With Gary Seitz, VP Data and Analytics. In this session, Gary goes over how to find new donors using the profiles of current donors and why finding the right donors is so important. Gary does a deep dive on the knowledge and data behind creating or finding a customer profile, and what to do once you find those donors. Listen to this episode of The Plus Podcast with Gary Seitz to learn how to clone your best donors with marketing attribution tactics. ... Learn More: mw-direct.com/pluspod ... Resources: https://www.mw-direct.com/cle-nonprofit-summit/omnichannel-fundraising-campaigns-made-easy-ppt/ https://www.mw-direct.com/data/ https://www.mw-direct.com/data/enhancement/ https://www.mw-direct.com/data/analysis-reporting/ https://www.mw-direct.com/data/digital-plus-post/ https://www.linkedin.com/in/gary-a-seitz-4764487/ © 2020 Midwest Direct. All rights reserved.

Today we are sharing another session from the CLE Nonprofit Summit, How to Clone Your Best Donors With Marketing Attribution Tactics With Gary Seitz, VP Data and Analytics. In this session, Gary goes over how to find new donors using the profiles of current donors and why finding the right donors is so important. Gary does a deep dive on the knowledge and data behind creating or finding a customer profile, and what to do once you find those donors. Listen to this episode of The Plus Podcast with Gary Seitz to learn how to clone your best donors with marketing attribution tactics. ... Learn More: mw-direct.com/pluspod ... Resources: https://www.mw-direct.com/cle-nonprofit-summit/omnichannel-fundraising-campaigns-made-easy-ppt/ https://www.mw-direct.com/data/ https://www.mw-direct.com/data/enhancement/ https://www.mw-direct.com/data/analysis-reporting/ https://www.mw-direct.com/data/digital-plus-post/ https://www.linkedin.com/in/gary-a-seitz-4764487/ © 2020 Midwest Direct. All rights reserved.

Call Tracking at Midwest Direct is part of our digital+post dashboard that helps you combine a mailing into a full multi-channel campaign including digital advertising and call tracking. Listen to this episode of The Plus Podcast where we explore the benefits of adding digital+post Call Tracking to your next mailing campaign. ... Learn More: mw-direct.com/pluspod ... Resources: https://www.mw-direct.com/pluspod14 https://www.mw-direct.com/dpp https://www.mw-direct.com/pluspod16 https://www.mw-direct.com/pluspod20 https://www.mw-direct.com/pluspod23 https://www.mw-direct.com/pluspod27 https://www.mw-direct.com/pluspod30 http://mw-direct.com/contact https://www.linkedin.com/in/michelle-toivonen-2a444a4/ https://www.linkedin.com/in/fowlerdana/ © 2020 Midwest Direct. All rights reserved.

Online ads are a popular tool for marketers that are commonly used for a multitude of purposes. In previous blog posts, we have covered the different types of online ads and what the best option is for you. Today on the podcast, we are going over how our digital+post Online Retargeting works and how it might be the best option for you. With digital + post, you'll know the leads WHO visited your site and how you can reach them again, so no lead is left behind. Listen to this episode of The Plus Podcast to learn how you can capture real leads with digital+post Online Retargeting. ... Learn More: mw-direct.com/pluspod ... Resources: https://www.mw-direct.com/pluspod27 https://www.mw-direct.com/pluspod16 https://www.mw-direct.com/pluspod26 https://www.mw-direct.com/data/digital-plus-post/online-retargeting/ https://www.mw-direct.com/data/digital-plus-post/leadmatch/ https://www.mw-direct.com/dpp http://mw-direct.com/contact https://www.linkedin.com/in/michelle-toivonen-2a444a4/ https://www.linkedin.com/in/fowlerdana/ © 2020 Midwest Direct. All rights reserved.

In 2020 Credit Unions face a lot of challenges, from reduced access to your facility to tightened budgets — and the proverbial favorite — finding ways to market to younger generations. These challenges can oftentimes feel impossible. However, with the right resources, you can continue to grow high quality leads for your organization. Midwest Direct comes into play -- we have omnichannel marketing options that can work with a tight budget and nearly any demographic. ... Learn More: mw-direct.com/pluspod ... Resources: https://www.mw-direct.com/marketing/outbound-marketing/retarget-with-direct-mail/ https://www.mw-direct.com/blog/posts/how-b2b-geo-targeting-marketing-just-got-interesting/ https://www.mw-direct.com/blog/posts/google-ads-for-dummies-or-smart-small-business-owners/ https://www.mw-direct.com/data/digital-plus-post/ http://mw-direct.com/contact https://www.linkedin.com/in/mikeruffing/ https://www.linkedin.com/in/michelle-toivonen-2a444a4/ © 2020 Midwest Direct. All rights reserved.

In 2020 Credit Unions face a lot of challenges, from reduced access to your facility to tightened budgets — and the proverbial favorite — finding ways to market to younger generations. These challenges can oftentimes feel impossible. However, with the right resources, you can continue to grow high quality leads for your organization. Midwest Direct comes into play -- we have omnichannel marketing options that can work with a tight budget and nearly any demographic. ... Learn More: mw-direct.com/pluspod ... Resources: https://www.mw-direct.com/marketing/outbound-marketing/retarget-with-direct-mail/ https://www.mw-direct.com/blog/posts/how-b2b-geo-targeting-marketing-just-got-interesting/ https://www.mw-direct.com/blog/posts/google-ads-for-dummies-or-smart-small-business-owners/ https://www.mw-direct.com/data/digital-plus-post/ http://mw-direct.com/contact https://www.linkedin.com/in/mikeruffing/ https://www.linkedin.com/in/michelle-toivonen-2a444a4/ © 2020 Midwest Direct. All rights reserved.

With digital+post those small businesses can get data that larger companies have been seeing for years and track leads they wouldn't have known existed. Digital+post generates, then captures leads with LeadMatch for world-class tracking that works. There is no more guessing on who is truly interested in what you have to offer. Listen to this week's episode of the Plus Podcast to learn how you can find new leads using digital+post LeadMatch. ... Learn More: mw-direct.com/pluspod ... Resources: https://www.mw-direct.com/data/digital-plus-post/leadmatch/ https://www.mw-direct.com/media/gh5bafrh/dpp-ad-specs-updated-16520-86.pdf https://www.mw-direct.com/data/digital-plus-post/social-media-advertising https://www.mw-direct.com/data/digital-plus-post/socialmatch/ https://www.mw-direct.com/data/digital-plus-post/online-retargeting/ https://www.mw-direct.com/blog/posts/overview-of-data-with-gary-seitz/ https://www.mw-direct.com/data/ https://www.mw-direct.com/data/digital-plus-post/ http://mw-direct.com/contact https://www.linkedin.com/in/michelle-toivonen-2a444a4 https://www.linkedin.com/in/fowlerdana/ © 2020 Midwest Direct. All rights reserved.

Learn how to create a cohesive message and brand across all channels when creating and developing an omnichannel campaign with Sheila Hart and Michelle Toivonen. ... Learn More: mw-direct.com/pluspod ... Resources: https://www.hartsart.net/ https://www.usps.com/business/pdf/informed-delivery-campaign-image-requirements.pdf https://www.mw-direct.com/media/p5cdrmso/9-19-updated-ip-targeting-display-advertisement-specifications-midwest.pdf https://www.mw-direct.com/media/gh5bafrh/dpp-ad-specs-updated-16520-86.pdf https://www.mw-direct.com/blog/posts/updated-mail-piece-design-tips/ https://www.mw-direct.com/data/digital-plus-post/ https://www.linkedin.com/in/michelle-toivonen-2a444a4/ © 2020 Midwest Direct. All rights reserved.

Learn how to create a cohesive message and brand across all channels when creating and developing an omnichannel campaign with Sheila Hart and Michelle Toivonen. ... Learn More: mw-direct.com/pluspod ... Resources: https://www.hartsart.net/ https://www.usps.com/business/pdf/informed-delivery-campaign-image-requirements.pdf https://www.mw-direct.com/media/p5cdrmso/9-19-updated-ip-targeting-display-advertisement-specifications-midwest.pdf https://www.mw-direct.com/media/gh5bafrh/dpp-ad-specs-updated-16520-86.pdf https://www.mw-direct.com/blog/posts/updated-mail-piece-design-tips/ https://www.mw-direct.com/data/digital-plus-post/ https://www.linkedin.com/in/michelle-toivonen-2a444a4/ © 2020 Midwest Direct. All rights reserved.

You may have already read about our digital+post political tool, Political Powerup, to help you revolutionize your mail and get your political campaign seen by everyone. What you may not know is we also have a powerful marketing tool that uses IP targeting to get your message out to a very targeted audience. Listen to this week's episode of The Plus Podcast with Mike Ruffing to learn how Political Powerup and Midwest Direct's IP Targeting tools can help you win your next election. ... Learn More: mw-direct.com/pluspod ... Resources: https://www.mw-direct.com/data/digital-plus-post/ https://www.mw-direct.com/blog/posts/political-powerup/ https://www.mw-direct.com/marketing/outbound-marketing/political-ip-targeting/ https://www.linkedin.com/in/mikeruffing/ https://www.linkedin.com/in/michelle-toivonen-2a444a4/ © 2020 Midwest Direct. All rights reserved.

When you ask to add digital+post to your next campaign, we help you greatly extend your marketing reach by adding Facebook and Instagram ads to the feeds of the people already on your mailing list. It's easy to do and has proven to boost campaign results by 20%. ... Learn More: mw-direct.com/pluspod ... Resources: https://www.mw-direct.com/data/digital-plus-post/ https://www.mw-direct.com/data/digital-plus-post/socialmatch/ https://www.mw-direct.com/data/digital-plus-post/social-media-advertising/ https://youtu.be/xIl-p_JCmEA https://www.linkedin.com/in/michelle-toivonen-2a444a4/ https://www.linkedin.com/in/fowlerdana/ © 2020 Midwest Direct. All rights reserved.

Today we are sitting down with Rich Gebbie, CEO of Midwest Direct for a bonus episode of The Plus Podcast. Rich has spent a lot of time working directly with many counties in Ohio and the Board of Elections to help them implement a robust, accurate and timely Vote By Mail (or Absentee) Ballot programs. Now more than ever you need a ballot partner with experience you can lean on, Midwest Direct has served over 36 counties with more than 5 million ballots. We have the experience to help you get through the challenges that the 2020 Primaries and General election bring in the face of global changes. Partner with us to plan a complete and accurate election. Listen to Rich Gebbie go over the challenges counties face in current and upcoming elections and how to overcome them. ... Learn more: mw-direct.com/pluspod ... Resources: https://youtu.be/R4tb0y89R6Y https://www.mw-direct.com/mailing/direct-mail/ballots/ https://www.mw-direct.com/blog/posts/election-ballots/ https://www.linkedin.com/in/richard-gebbie-b131328/ https://www.linkedin.com/in/michelle-toivonen-2a444a4/ © 2020 Midwest Direct. All rights reserved.

Today on The Plus Podcast, we are covering something a little different from our typical topics of mail, data, and marketing. With the world being in such a strange state right now we wanted to take the opportunity to give our listeners an insight into how Midwest Direct is handling everything. Midwest is considered an essential business partner of the USPS and will remain open and operating as normal. ... Learn More: mw-direct.com/pluspod ... Resources: https://www.mw-direct.com/about/ https://www.linkedin.com/in/mandygebbieclayton/ https://www.linkedin.com/in/chrisagordon/ https://www.linkedin.com/in/jeremy-heroux-a3a28364/ https://www.linkedin.com/in/michelle-toivonen-2a444a4/ https://www.linkedin.com/in/scott-campbell-319a187/ https://www.linkedin.com/in/mikeruffing/ https://www.linkedin.com/in/fowlerdana/ © 2020 Midwest Direct. All rights reserved.

In this episode, Bob Dixon, Director of Product Technology Innovation from the USPS Informed Delivery® Development Team, will go over what the Informed Delivery email experience is like for a consumer, the most recent stats from the USPS, and some amazing case studies. --- Learn More: mw-direct.com/pluspod --- Resources: https://www.mw-direct.com/blog/posts/updated-mail-piece-design-tips/ https://youtu.be/3kpdAoYqEe8 https://www.mw-direct.com/data/digital-plus-post/ https://www.mw-direct.com/blog/posts/we-tried-informed-delivery-for-two-weeks-this-is-what-happened/ https://informeddelivery.usps.com/ https://www.mw-direct.com/data/digital-plus-post/informed-delivery-booklet/ https://www.uspsdelivers.com/informeddelivery-calculator/?C690 https://www.linkedin.com/in/michelle-toivonen-2a444a4/ © 2020 Midwest Direct. All rights reserved.

Listen to Michelle's interview David Rosendahl on about the level of content that marketers should plan for and distribute to be relevant in today's environment. ... Learn More: mw-direct.com/pluspod ... Resources: www.mw-direct.com/blog/posts/digital-marketing-purls-101 www.linkedin.com/company/midwest-direct www.scientificamerican.com/article/age-of-insight-excerpt mindfiredavinci.com/nordstrom-president-cuts-direct-mail-then-this-happened www.mw-direct.com/data www.mw-direct.com/digitalpluspost www.linkedin.com/in/michelle-toivonen-2a444a4/ ... Connect with David: www.facebook.com/pg/davidrosendahlfan www.youtube.com/channel/UCEyJGEMgVLOwI2Cc1_W-KSg www.instagram.com/dave_rosendahl www.linkedin.com/in/davidrosendahl twitter.com/daverosendahl www.davidrosendahl.com © 2020 Midwest Direct. All rights reserved.

February 19th, 2020, we hosted the CLE Nonprofit Summit here at Midwest Direct. Because this event attracted more people than our facility could hold, we decided to share some of the sessions here. Our Today's share is Part 2 of Omnichannel Fundraising Campaigns Made Easy with Erica Switzer, Digital Sales Manager. ... Learn More: ... Resources: www.mw-direct.com/Erica-PPT www.mw-direct.com/DigitalPlusPost www.mw-direct.com/MailTracking www.mw-direct.com/Informed-Delivery www.mw-direct.com/CallTracking www.mw-direct.com/DPPSocialAd www.mw-direct.com/SocialMatch www.mw-direct.com/DPPOnlineAds © 2020 Midwest Direct. All rights reserved.

Last week we hosted the CLE Nonprofit Summit here at Midwest Direct. Because this event attracted more people than our facility could hold, we decided to share some of the sessions here. Our first share is Omnichannel Fundraising Campaigns Made Easy with Erica Switzer, Digital Sales Manager. ... Learn More: ... Resources: www.mw-direct.com/Erica-PPT www.mw-direct.com/DigitalPlusPost www.mw-direct.com/MailTracking www.mw-direct.com/Informed-Delivery www.mw-direct.com/CallTracking www.mw-direct.com/DPPSocialAd www.mw-direct.com/SocialMatch www.mw-direct.com/DPPOnlineAds © 2020 Midwest Direct. All rights reserved.

This week, we sat down with our resident experts in mail tracking, Gary Seitz and Scott Campbell, to discuss how mail tracking works on the technical side and how our customers most commonly utilize it. Listen to Gary Seitz and Scott Campbell on the full capabilities of digital+post Mail Tracking, in this week's episode of the Plus Podcast. ... Learn more: mw-direct.com/pluspod ... Resources: https://www.mw-direct.com/data/digital-plus-post/ https://www.mw-direct.com/data/digital-plus-post/mail-tracking/ https://www.linkedin.com/in/michelle-toivonen-2a444a4/ https://www.linkedin.com/in/gary-a-seitz-4764487/ https://www.linkedin.com/in/scott-campbell-319a187/ © 2020 Midwest Direct. All rights reserved.

Michelle Toivonen, Director of Strategic Marketing at Midwest Direct presented to the Regional PCC meeting. She spoke about our nationally-recognized omnichannel campaign for a local toy company, Simplay3. Listen to Michelle Toivonen talk about the very exciting Simplay3 case study at the Regional PCC Meeting. ... Learn More: mw-direct.com/pluspod ... Resources: www.mw-direct.com/data/digital-plus-post/ www.mw-direct.com/data/digital-plu…t/mail-tracking/ www.mw-direct.com/data/digital-plu…elivery-booklet/ www.mw-direct.com/data/digital-plu…t/call-tracking/ www.mw-direct.com/data/digital-plu…dia-advertising/ www.mw-direct.com/data/digital-plu…ost/socialmatch/ www.mw-direct.com/data/digital-plu…ine-retargeting/ www.linkedin.com/in/michelle-toivonen-2a444a4/ www.linkedin.com/in/fowlerdana/ © 2020 Midwest Direct. All rights reserved.

We designed digital+post to help marketers integrate and serve messages in mail, social media, Informed Delivery emails, and online display ads. This changes the exposure in your campaign from a one-time mailing to mail, email, and online exposure for up to thirty days. Listen to Michelle Toivonen and Dana Fowler in this week's episode of the Plus Podcast to learn about our NEW digital+post services. ... Learn More: mw-direct.com/pluspod ... Resources: https://www.mw-direct.com/data/digital-plus-post/ https://www.mw-direct.com/data/digital-plus-post/mail-tracking/ https://www.mw-direct.com/data/digital-plus-post/informed-delivery-booklet/ https://www.mw-direct.com/data/digital-plus-post/call-tracking/ https://www.mw-direct.com/data/digital-plus-post/social-media-advertising/ https://www.mw-direct.com/data/digital-plus-post/socialmatch/ https://www.mw-direct.com/data/digital-plus-post/online-retargeting/ https://www.linkedin.com/in/michelle-toivonen-2a444a4/ https://www.linkedin.com/in/fowlerdana/ © 2020 Midwest Direct. All rights reserved.

In the short time since we launched The Plus Podcast, on August 20, 2019, we have published 12 full-length episodes covering many topics, including List Acquisition, Data Analysis, Informed Delivery, Presort vs. Commingling, Outbound Marketing and so much more. In this week's podcast, we wanted to recap everything we covered in one place, to make sure you didn't miss anything. ... Learn More: www.mw-direct.com/pluspod ... www.mw-direct.com/pluspod1 www.mw-direct.com/pluspod2 www.mw-direct.com/pluspod3 www.mw-direct.com/pluspod4 www.mw-direct.com/pluspod5 www.mw-direct.com/pluspod6 www.mw-direct.com/pluspod7 www.mw-direct.com/pluspod8 www.mw-direct.com/pluspod9 www.mw-direct.com/pluspod10 www.mw-direct.com/pluspod11 www.mw-direct.com//pluspod12 © 2020 Midwest Direct. All rights reserved.

Being a family-owned company we take our clients' problems a little more personally, than other providers. Listen to Michelle Toivonen, Gary Seitz, Mike Ruffing, Mandy Gebbie Clayton, and Sean Gebbie share how they have handled some of our clients' most difficult problems with ease. ... Learn More: https://www.mw-direct.com/plus-pod ... Resources: https://www.mw-direct.com/resources/ https://www.linkedin.com/in/michelle-toivonen-2a444a4/ https://www.linkedin.com/in/gary-a-seitz-4764487/ https://www.linkedin.com/in/mikeruffing/ https://www.linkedin.com/in/mandygebbieclayton/ https://www.linkedin.com/in/smgebbie0160/ © 2020 Midwest Direct. All rights reserved.

Listen to learn how our Strategic Marketing Planning Team can help you look at the big picture of your marketing goals and then break them down so you can run a successful campaign and develop a stronger marketing strategy overall. ... Learn More: https://www.mw-direct.com/resources/the-plus-podcast/ ... Resources: https://www.mw-direct.com/marketing/strategic-marketing/informed-delivery-booklet/ https://www.mw-direct.com/marketing/outbound-marketing/ https://www.mw-direct.com/marketing/strategic-marketing/ https://www.mw-direct.com/marketing/outbound-marketing/retarget-with-direct-mail/ https://www.mw-direct.com/blog/posts/omnichannel-marketing-what-you-need-to-know/ https://www.linkedin.com/in/michelle-toivonen-2a444a4/ © 2020 Midwest Direct. All rights reserved.

Today's outbound marketing includes new tools you've probably never used before. Launch this podcast and learn the new best practices for outbound marketing. ... Learn More: https://www.mw-direct.com/resources/the-plus-podcast/ ... Resources: https://www.mw-direct.com/informed-delivery/ https://www.mw-direct.com/marketing/outbound-marketing/ https://www.mw-direct.com/retargeting/ https://www.mw-direct.com/omnichannel-blog/ https://www.mw-direct.com/display-v-targeted-blog/ https://www.linkedin.com/in/michelle-toivonen-2a444a4/ https://www.linkedin.com/in/fowlerdana/ © 2020 Midwest Direct. All rights reserved.

Are you new to outbound marketing? Are you experienced with mail and email marketing, but need support trying new outbound channels like Informed Delivery or Targeted Display Ads? Want a new marketing tactic for shopping cart abandonment that won't wear out your welcome? Listen to Michelle Toivonen to learn how to market better with Midwest. ... Learn More: https://www.mw-direct.com/resources/the-plus-podcast/ ... Resources: https://www.mw-direct.com/marketing/strategic-marketing/informed-delivery-booklet/ https://www.mw-direct.com/marketing/outbound-marketing/ https://www.mw-direct.com/marketing/strategic-marketing/ https://www.mw-direct.com/marketing/outbound-marketing/retarget-with-direct-mail/ https://www.mw-direct.com/blog/posts/omnichannel-marketing-what-you-need-to-know/ https://www.linkedin.com/in/michelle-toivonen-2a444a4/ © 2020 Midwest Direct. All rights reserved.

Listen to Mandy Gebbie Clayton describe how presorting and commingling is completed at Midwest Direct and learn how you can start to save time and money when mailing today! ... Learn More: https://www.mw-direct.com/resources/the-plus-podcast/ ... Resources: https://mw-direct.com/beginners-guide-commingling/ https://www.mw-direct.com/blog/posts/commingling-is-like-making-cupcakes/ https://mw-direct.com/save-money-improve-roi-mailing/ https://mw-direct.com/streamline-print-mail/ https://www.mw-direct.com/mailing/direct-mail/first-class-vs-marketing-mail/ https://www.mw-direct.com/mailing/presort-and-commingle/ https://www.linkedin.com/in/mandygebbieclayton/ https://www.linkedin.com/in/michelle-toivonen-2a444a4/ © 2020 Midwest Direct. All rights reserved.

Listen to Mandy Gebbie Clayton, National Sales Manager, as she describes how Midwest Direct can help you achieve your best possible results, save time and money on your next Direct Mail campaign. ... Learn More: https://www.mw-direct.com/resources/the-plus-podcast/ ... Resources: https://mw-direct.com/beginners-guide-commingling/ https://mw-direct.com/save-money-improve-roi-mailing/ https://mw-direct.com/streamline-print-mail/ https://mw-direct.com/lettershop-services-save-time-money/ https://mw-direct.com/print-partners-offer-clients/ https://www.mw-direct.com/mailing/direct-mail/first-class-vs-marketing-mail/ https://www.mw-direct.com/mailing/direct-mail/ https://www.linkedin.com/in/mandygebbieclayton/ https://www.linkedin.com/in/michelle-toivonen-2a444a4/ © 2020 Midwest Direct. All rights reserved.

Listen to Sean Gebbie, President of Midwest Direct, describe the security measures and processes implemented to secure mail, and the power of using Seamless Acceptance and the USPS mailer scorecard to determine the quality of your mail service provider. ... Learn More: www.mw-direct.com/resources/the-plus-podcast/ ... Resources: https://www.mw-direct.com/blog/posts/usps-seamless-acceptance/ https://www.mw-direct.com/mailing/direct-mail/ https://www.mw-direct.com/data/analysis-reporting/ https://www.mw-direct.com/mailing/auditing-and-compliance/ https://www.mw-direct.com/resources/the-plus-podcast/ https://www.linkedin.com/in/smgebbie0160/ https://www.linkedin.com/in/michelle-toivonen-2a444a4/ © 2020 Midwest Direct. All rights reserved.

As a communications delivery company, we know how important it is for you to know when your messages have been delivered and what the response rates are. Most marketers are familiar with tracking email sends and engagements. Did you know you can have the same kind of visibility into your mail tracking using Informed Visibility? There's so much information available today concerning delivery, opens and engagement. We distill that information down to the level you need to run your business. Listen to Sean Gebbie, President of Midwest Direct, share what our mail delivery options can do to enhance your business options. ... Learn More: https://www.mw-direct.com/resources/the-plus-podcast/ ... Resources: https://www.mw-direct.com/blog/posts/how-to-save-money-and-improve-roi-with-your-next-mailing/ https://www.mw-direct.com/blog/posts/how-to-streamline-your-print-and-mail/ https://www.mw-direct.com/blog/posts/first-class-mail-vs-standard-mail-learn-the-difference/ https://www.mw-direct.com/data/analysis-reporting/ https://www.mw-direct.com/blog/posts/are-you-hiding-your-returned-mail-under-the-tree/ https://www.mw-direct.com/resources/the-plus-podcast/ https://www.linkedin.com/in/smgebbie0160/ https://www.linkedin.com/in/michelle-toivonen-2a444a4/ © 2020 Midwest Direct. All rights reserved.

Midwest Direct can save you time and money while increasing visibility and delivery rates of your most important business communications and marketing messages. To get the most for your money, you need the help of a professional mailer to ensure your mail is in compliance and that you have achieved best practices. When you contact us, we'll help to educate you on the best options for your mail at every point in the delivery chain. Listen to Sean Gebbie, President of Midwest Direct, and learn how you can become more efficient, get more information, spend less and how to prove your ROI before your next mailing. ... For more information visit: https://mw-direct.com/everything-about-mail/ ... Resources: https://mw-direct.com/beginners-guide-commingling/ https://mw-direct.com/optimize-direct-mail-budget-commingling/ https://mw-direct.com/seamless/ https://mw-direct.com/save-money-improve-roi-mailing/ https://mw-direct.com/streamline-print-mail/ https://mw-direct.com/lettershop-services-save-time-money/ https://mw-direct.com/print-partners-offer-clients/ https://mw-direct.com/first-class-vs-standard-mail-learn-the-difference/ https://www.linkedin.com/in/smgebbie0160/ https://www.linkedin.com/in/michelle-toivonen-2a444a4/ © 2020 Midwest Direct. All rights reserved.

Listen to Gary Seitz, VP or Data and Analytics, describe data management ranging from simple to advanced tracking and reporting options for channels such as mail, email blasts, Informed Delivery and/or event-triggered emails. Then dive deep with Gary into the data analysis done by his team for many financial, retail and B2B organizations. Plugin and learn how to significantly improve your data tracking, reporting & analysis in less than 30 minutes! ... For more information visit: https://mw-direct.com/beyond-reporting-analysis/ ... Resources: https://mw-direct.com/ctracdirect/ https://mw-direct.com/id-resources/ https://mw-direct.com/direct-mail-audit-refund/ https://mw-direct.com/find-your-true-customers-with-data/ https://mw-direct.com/support-services-boosts-efficiency-wigs-kids/ https://mw-direct.com/scared-data/ https://mw-direct.com/are-you-hiding-returned-mail/ https://www.linkedin.com/in/gary-a-seitz-4764487/ https://www.linkedin.com/in/michelle-toivonen-2a444a4/ © 2020 Midwest Direct. All rights reserved.

Our team of data experts can help you with data services ranging from such as data management, data warehousing, and data analysis services to targeted list acquisition, data merges and data cleansing. Be sure to ask us about our online dashboards for increased visibility and custom analytic reporting loved by our national franchises, retail accounts, and HIPPA/FICA compliant accounts. ... For more information visit: https://mw-direct.com/?p=3892 ... Resources: https://mw-direct.com/ctracdirect/ https://mw-direct.com/direct-mail-audit-refund/ https://mw-direct.com/find-your-true-customers-with-data/ https://mw-direct.com/support-services-boosts-efficiency-wigs-kids/ https://mw-direct.com/scared-data/ https://mw-direct.com/are-you-hiding-returned-mail/ https://www.linkedin.com/in/gary-a-seitz-4764487/ https://www.linkedin.com/in/michelle-toivonen-2a444a4/ © 2020 Midwest Direct. All rights reserved.

Getting data isn't the problem. Making sure it's accurate and segmented to reach the right person and in the right channel -- that's a challenge. Tying engagement and sales rates back for source attribution and clear ROI, that's a real challenge! Most businesses are great at generating data, few are even good at managing it well. Listen to Gary Seitz, VP of Data and Analysis for CTRACdirect, a division of Midwest Direct, explain how his team helps B2B and Non-profit marketing teams, CRM managers and data analysts prep data for mail, email and online advertising campaigns. ... Resources: https://mw-direct.com/ctracdirect/ https://mw-direct.com/direct-mail-audit-refund/ https://mw-direct.com/find-your-true-customers-with-data/ https://mw-direct.com/support-services-boosts-efficiency-wigs-kids/ https://mw-direct.com/scared-data/ https://mw-direct.com/are-you-hiding-returned-mail/ https://www.linkedin.com/in/gary-a-seitz-4764487/ https://www.linkedin.com/in/michelle-toivonen-2a444a4/ © 2020 Midwest Direct. All rights reserved.

Welcome to the Plus Podcast with Midwest Direct. Midwest Direct is a marketing and communicaitons compnay focused on helping mareters deliver engaging messages. We deliver over 2 million messages every day that land in mailboxes, inboxes, and in online ads -- then help our marketers understand where their ROI is in advertising, The reason we put together these podcasts is to support our clients in all avenues of marketing they have to execute. Subscribe to our series now and learnn how we can help you achieve your marketing goals with our data, mailing, strategic marketing, email marketing and online advertising goals. Visit our website mw-direct.com to learn more, or give us a call at 1.800.686.6666. Find us on social media with #ThePlus Podcast and subscribe to this series.