POPULARITY
24 episodes with mailers
12 episodes with mailers
6 episodes with mailers
7 episodes with mailers
3 episodes with mailers
4 episodes with mailers
5 episodes with mailers
2 episodes with mailers
2 episodes with mailers
In this episode of Monday Morning Mojo, Randy talks about postcards. the good, the bad, the ugly. are they effective, how to address your marketing so they get seen?
Estrenamos, en exclusiva, lo nuevo de EL NIÑO ERIZO, DJ MODERNO y SEÑOR TORRANCE con SUGARCRUSH y os presentamos nuestras mejores apuestas emergentes para 2025... 120 minutos con las bandas que pensamos que van a marcar este nuevo año, o deberían... LAVIDA, MARSELLA, MAE MINERVA, PANAM, PUERTAFALSA, NÔRTE, SOLARIS, GATOPANDA, MISS MARPLE, ESTELA GRIS, ROAD VOLTA, MIN GO, ALEJO, FINDE FANTASMA, MANGO HIGHWAY, DAVID MOIKAVE, DESEO BLINSEN, MICHELUTTI, MAILERS, CABIRIA & MENARA, ALEX TYCHÉ, ENANA WHITE, ULISES MESSNER, LA ANTIGUA FÉ, BRIÓTICA, DEAN LEÓN, FULL CAB, VËNKMAN... y tendremos en el recuerdo a JERMANIE STEWART... ¿Alguien da más? 87.7 FM en Cantabria y arcofm.com/escuchar para el resto del mundo. Y en todas las redes sociales para que no pierdas detalle de la música más emergente y alternativa. Sigue nuestros podcast en: Ivoox!
Hosts: Leah Murray & Rusty Cannon Today, the Salt Lake County Council discussed a proposed ordinance that would limit how mailers can be used around an election. It comes following an incident with the County Recorder and a notice she sent out with property tax notices. While the flyer wasn’t illegal, there’s been a lot of discussion on the ethicality of it all. The KSL at Night hosts discuss the whole situation.
Catholic leaders say mailers from the Wisconsin Catholic Tribune are unauthorized by the church. Immigration and the economy are among the top issues for candidates in the 2nd and 5th Congressional Districts in heavily Democratic Milwaukee, the GOP is trying to appeal to Latino voters. And, we'll catch up with a former New York Yankees player, national broadcaster and Wisconsinite.
Elite Agent Secrets, Start, Grow and Scale Your Real Estate Business
5 1/2 years (started Feb 2017) in Real Estate (23 years in sales total); work the Spokane, WA market (population of about 600,000); I've always been an individual producer (no team); have closed 246 transaction sides to date and $93.2M in volume. Just in case you'd like more of my numbers since I started:2022 Production through Today: 41 Transaction Sides worth $20,100,2182021 Production: 52 Transaction Sides worth $24,877,5412020 Production: 58 Transaction Sides worth $23,031,2712019 Production: 37 Transaction Sides worth $11,690,9502018 Production: 45 Transaction Sides worth $11,351,9602017 Production: 13 Transaction Sides worth $2,163,700 [PARTNER WITH US] Get instant 1-on-1 access to over 26 of the top agents in the country to help scale your business.
October 25, 2024: Journalist John Walters weighs in on what seems new and different about the campaigns happening in Vermont this year. In a state that prides itself on make-nice politics, are we seeing more divisiveness in 2024? John Walters' blog The Vermont Political Observer: https://thevpo.orgTheme music by Red Heart the Ticker: http://rhtt.net
Hillary and Tina talk about Trump's latest rhetoric at town halls, DeSantis getting into hot water over Amendment 4, a doctored up voter's guide making it's way through Broward, US Senate candidate for Florida, Debbie Mucarsel-Powell, and more! Sources Huffington Post Trump Calls For Biden To Reenter Presidential Race In Weird Rant About CBS (https://www.huffpost.com/entry/donald-trump-joe-biden-cbs-license_n_671156c6e4b0b6831a12211a/amp) Trump Tells Parents Of School Shooting Victims We Need More Guns ‘For Entertainment' (https://www.huffpost.com/entry/trump-tells-school-shooting-victims-parents-we-need-guns-for-entertainment_n_6711590de4b0e33eefb22e3c/amp) Jezebel Judge Tells DeSantis He Can't Threaten Anyone for Airing Pro-Abortion Ad: ‘It's the 1st Amendment, Stupid' (https://www.jezebel.com/judge-tells-desantis-he-cant-threaten-anyone-for-airing-pro-abortion-ad-its-the-1st-amendment-stupid) NBC News Trump once called Jan. 6 a 'heinous attack.' Now he calls it a 'day of love.' (https://www.nbcnews.com/news/amp/rcna175942) Sun Sentinel Beware, Broward voters: Mailers and flyers are full of deceptions | Steve Bousquet (https://www.sun-sentinel.com/2024/10/12/beware-broward-voters-mailers-and-flyers-are-full-of-deceptions-steve-bousquet/) The Guardian NRA chief involved in gruesome cat killing as college fraternity member (https://www.theguardian.com/us-news/2024/oct/14/nra-doug-hamlin-cat-killing) Photos Officers Assualted during January 6th (https://upload.wikimedia.org/wikipedia/commons/0/04/Attackers_assault_law_enforcement_during_January_6_United_States_Capitol_attack.png)--from Public Domain via Wikipedia Donald Trump speaking January 6th (https://upload.wikimedia.org/wikipedia/commons/thumb/f/f0/Donald_Trump_%2850548277763%29.jpg/1920px-Donald_Trump_%2850548277763%29.jpg)--by Gage Skidmore CC BY SA 2.0 via Wikipedia Ron DeSantis (https://upload.wikimedia.org/wikipedia/commons/thumb/4/4f/Ron_DeSantis_official_photo.jpg/1024px-Ron_DeSantis_official_photo.jpg)--from Public Domain via Wikipedia Debbie Mucarsel-Powell (https://upload.wikimedia.org/wikipedia/commons/thumb/e/e7/Debbie_Mucarsel-Powell%2C_official_portrait%2C_116h_Congress.jpg/1024px-Debbie_Mucarsel-Powell%2C_official_portrait%2C_116h_Congress.jpg)--from Public Domain via Wikipedia Doug Hamlin (https://www.nrahlf.org/media/1539466/hamlin-portrait.jpg?preset=list720)--from NRA Hunters Membership Forum
Key Takeaways:There will be a 2-day CRE Accelerator Mastermind event in Nashville on October 18-19, 2024. This will be the first of these quarterly events.Approvals have been received for the Peerless Mill project, a 29-building industrial facility in Rossville, Georgia. I plan to start with indoor climate-controlled self-storage and industrial outdoor storage in phase one.The benefits of using self-storage management companies to handle upfront work like market studies and pro formas when getting into self-storage are discussed.During the mastermind event, I will cover topics like finding and funding your first deal, a property tour, and a goal-setting workshop for 2025. There will also have a session with a guest speaker on building business models for real estate investments. The value of the mastermind community and the importance of being selective with business partnerships to avoid dealing with "bad actors" in the industry is emphasized.Discussion on being open to different entry points into commercial real estate, including brokerage, accounting, urban planning, etc. and how to find value in learning from various perspectives.Why I prefer the mastermind group approach over one-on-one consulting due to the scalability and community benefits it provides.
Mastering the art of pricing and sending your land mailer is essential for maximizing your real estate investment returns. In this episode of our five-part series, Steven Jack Butala and Jill DeWit dive into the essential strategies for pricing and sending your land mailer to engage landowners and unlock real estate opportunities. Building on Monday's discussion about setting land acquisition criteria, this episode delves into the intricacies of crafting a compelling mailer. They also tackle common misconceptions about the process, highlighting the value of experience and strategic planning. Join Jack and Jill as they break down these essential steps and pave the way for successful land deals.
Church Planting and Growth: Harnessing the Power of Social Media Ads Learn how Brady Sticker is helping church planters launch with 500+ guests on their FIRST gathering using social media ads!00:00 Introduction: The Challenge of Church Planting 00:51 Guest Introduction: Brady Sticker from ChurchCandy 01:39 Success Stories and Strategies 02:44 Personal Journey and Insights 07:29 Reaching New People Through Social Media 12:53 Effective Follow-Up and Engagement 30:27 Automation vs. Human Connection 35:23 Personalized Responses and Automation 35:35 The Power of Human Touch in Automation 36:25 Correct Usage of AI in Ministry 37:03 The Impact of Blue Bubble Text Messages 37:33 Promoting the Book and Video Course 39:17 Mailers vs. Social Media Ads 42:27 Effective Follow-Up Strategies 44:25 Practical Tips for Church Planters 45:54 Creating Engaging Ad Content 50:08 Building Community Through Events 58:21 Final Thoughts and Resources
Camas resident Anna Miller takes aim at misleading political mailers from Marie Gluesenkamp Perez, reaffirming her support for Joe Kent. Miller challenges claims made about Kent's stance on police funding and border security, urging voters to look beyond what she describes as deceptive political tactics. Read the full letter at https://www.clarkcountytoday.com/opinion/letter-dont-let-the-big-glossy-mailers-full-of-lies-manipulate-you on www.ClarkCountyToday.com. #JoeKent #MarieGluesenkampPerez #immigrationpolicy #bordersecurity #policefunding #politicalmailers #Camas #ClarkCountyWa #localnews
Coming up on the show this week… The race between Supervisor Terra Lawson-Remer and former mayor Kevin Faulconer is easily the hottest race this year. Millions are being spent on behalf of the candidate. The mailers are getting wild. We'll get into it. Speaking of mailers, we've got some good ones. Plus, the latest in the city attorneys race and can a new million dollar infusion help a cop beat the incumbent mayor in the mayor's race?See omnystudio.com/listener for privacy information.
Chicago alderpeople are not up for reelection, but residents across the city are receiving mailers that either praise or criticize alders for their stance on a proposal to electrify new homes in Chicago. WTTW looked into who is sending the mailers, and why. Reset learns what's going on with Heather Cherone,Chicago politics reporter at WTTW. For a full archive of Reset interviews, head over to wbez.org/reset.
Election mailers School bonds--does the occupancy justify?
Hunter Biden's lawyer doesn't want his jury to hear how he deducted expenses for prostitutes and drugs. Mailers in North Carolina legislative races say two Democrats support legalization of hookers and heroin. Plus, the Harris campaign tried to use Gaston County students and teachers to help her campaign. Subscribe to the podcast at: https://ThePeteKalinerShow.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Advertising inquiries: Pete@ThePeteKalinerShow.comGet exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.
Hi This is Brad Weisman - Click Here to Send Me a Text MessageJoin us for an exclusive conversation with Brian Johnson, the visionary force behind Mail Shark, as he uncovers the secrets that propelled his company to the forefront of direct mail marketing. Imagine revolutionizing industries like pizza shops, automotive repair, and HVAC companies with a simple yet groundbreaking weekly mailing strategy. Brian's journey from a single opportunity with a multi-location pizza shop to overseeing operations that handle over 160 million pieces of mail annually is nothing short of inspiring.We'll take you behind the scenes of Mail Shark, exploring the surprising complexities of paper production and the logistics of housing a USPS facility within their own warehouse. Brian's story is one of resourcefulness and dedication, underlined by a unique company name inspired by the dual ferocity of a shark and the practicality of mail. This episode is packed with insights into how Mail Shark ensures a steady flow of business and better budget management for its clients, showing how understanding and catering to specific industry needs can lead to phenomenal success.But that's not all—Brian also shares his latest entrepreneurial venture, Dumpster Dudez. Moving from marketing to a successful franchise model, Brian discusses the simplicity and effectiveness of the dumpster rental business and its growing appeal. Learn how Dumpster Dudez is expanding at a remarkable rate and the importance of mentoring new business owners. We wrap up with a heartfelt discussion on community engagement, the value of collaboration, and potential business opportunities, like the exciting expansion prospects of Dumpster Dudez in a location NEAR YOU. Don't miss this chance to hear from a true innovator who knows how to turn simple ideas into thriving enterprises."From ONE pizza shop sending 5000 Mailers to now over 160 Million Mailers a year, is nothing short of Amazing! Brian Johnson's (founder of Mail Shark) ONE idea and a ton of hard work and vision has turned into a large company with over 120 employees. He has a national footprint with Mail Shark and now he's looking to use those same ideas to grow the franchise Dumpster Dudez. Must listen Epidsode! - Brad Weisman ---Welcome to The Brad Weisman Show (formerly known as Real Estate and YOU), where we dive into the world of real estate, real life, and everything in between with your host, Brad Weisman!
Mark Jennings joins me on the program to respond to all of the mailers that have been sent out against him. Barry Crago has spent $50,000.00 more than Jennings in an effort to defeat him. Mark and I had a great discussion about what is and is not true in Barry's campaign material.
Elite Agent Secrets, Start, Grow and Scale Your Real Estate Business
Licensed in 2013. Last year sold 47 homes for 11.5M as a solo agent. On pace for the same this year. [PARTNER WITH US] Get instant 1-on-1 access to over 26 of the top agents in the country to help scale your business.
Listen every weekday for a local newscast featuring town, county, state and regional headlines. It's the daily dose of news you need on Wyoming, Idaho and the Mountain West — all in four minutes or less.
Today on the show, how do we balance safety with the desire to leave no trace? That's the question that's been consuming the rock climbing community in wilderness areas. Some Wyoming voters have received mail about the upcoming election that contains wrong or misleading information. And we check in on the southeast section of the state for the latest edition of our primary election series - The Road To Cheyenne. Those stories and more.
Mike Ferguson in the Morning 07-30-24 As the new school year approaches, Missouri's tax-free weekend is this coming weekend! Here's what you need to know: https://fox2now.com/news/missouris-tax-free-weekend-what-you-need-to-know/ A federal judge strikes down part of a voter-approved constitutional amendment in Missouri that banned state lawmakers from working as lobbyists for 2 years after leaving office. AG Andrew Bailey says they'll review the ruling. Story here: https://fox2now.com/news/missouri/federal-appeals-court-rules-against-missouris-waiting-period-for-ex-lawmakers-to-lobby/ We discuss all those political campaign mailers that keep showing up along with the door hangers! Do you pay attention to them or just throw them out? (6:35am) Wayne Crews from CEI (Competitive Enterprise Institute) talks about their annual Ten Thousand Commandments report on federal regulations. It answers questions related to regulatory cost, the Biden administration's role in regulations, and what kinds of regulatory reforms are needed. Check out the report here: https://cei.org/news_releases/ten-thousand-commandments-report-on-federal-regulation-exposes-washingtons-big-costs-little-accountability/ (https://cei.org/) MORNING NEWS DUMP: John Kirby comments on the situation between Israel and Hezbollah following the rocket strike that killed 12 children and teenagers in the Golan Heights region of northern Israel. Story here: https://www.axios.com/2024/07/29/hezbollah-israel-war-white-house Sen John Kennedy (R-LA) says that Biden's proposal to change the Supreme Court "is as dead as Woodrow Wilson." Video here: https://www.youtube.com/watch?v=hxEZzVVuIaU More on the Biden proposal here: https://apnews.com/article/supreme-court-reform-biden-harris-trump-ffd48f3a2023aeca841bb53c2147ef03 A federal judge strikes down part of a voter-approved constitutional amendment in Missouri that banned state lawmakers from working as lobbyists for 2 years after leaving office. AG Andrew Bailey says they'll review the ruling. Story here: https://fox2now.com/news/missouri/federal-appeals-court-rules-against-missouris-waiting-period-for-ex-lawmakers-to-lobby/ Beaver County's Emergency Services Unit and SWAT sniper section says there were serious problems regarding communication and planning for Trump's rally in Pennsylvania. Story here: https://redstate.com/wardclark/2024/07/29/trump-assassination-local-swat-team-blames-lack-of-planning-communication-n2177507 Cardinals lost to the Texas Rangers 6-3. Game 2 of the series at Busch Stadium is tonight at 6:45pm. NewsTalkSTL website: https://newstalkstl.com/ Rumble: https://rumble.com/c/NewsTalkSTL Twitter/X: https://twitter.com/NewstalkSTL Facebook: https://www.facebook.com/NewsTalkSTL Livestream 24/7: http://bit.ly/newstalkstlstreamSee omnystudio.com/listener for privacy information.
Lizz Callahan for MO 103https://www.callahanforabettertomorrow.com/ @TheHeartlandPOD on Twitter and ThreadsCo-HostsAdam Sommer @Adam_Sommer85 (Twitter) @adam_sommer85 (Threads)Rachel Parker @msraitchetp (Threads) Sean Diller (no social)The Heartland Collective - Sign Up Today!JOIN PATREON FOR MORE - AND JOIN OUR SOCIAL NETWORK!“Change The Conversation”Outro Song: “The World Is On Fire” by American Aquarium http://www.americanaquarium.com/
Lizz Callahan for MO 103https://www.callahanforabettertomorrow.com/ @TheHeartlandPOD on Twitter and ThreadsCo-HostsAdam Sommer @Adam_Sommer85 (Twitter) @adam_sommer85 (Threads)Rachel Parker @msraitchetp (Threads) Sean Diller (no social)The Heartland Collective - Sign Up Today!JOIN PATREON FOR MORE - AND JOIN OUR SOCIAL NETWORK!“Change The Conversation”Outro Song: “The World Is On Fire” by American Aquarium http://www.americanaquarium.com/
Shared Practices | Your Dental Roadmap to Practice Ownership | Custom Made for the New Dentist
Merlin here. I have our very own Dr. Richard Low back on the show. He's asking me some pointed questions about my transition from dental school SF to practicing dentistry in Charlotte, North Carolina. We're talking about the excitement of moving across the country, my clinical preparedness, and how much experience I want before owning a practice. I also talk about my proactive approach to finding the right practice, including sending mailers and building professional relationships, and my flexible timeline for achieving ownership. Here's what we talk about: 00:00 - Introduction and Merlin's Transition 00:00:50 - Missing San Francisco 00:01:45 - Dental School Experience and Preparedness 00:03:30 - Goals and Next Steps Post-Graduation 00:07:15 - Decision to Delay Ownership 00:11:50 - Open-Minded Approach to Career 00:15:45 - Response to Mailers and Networking 00:21:20 - Evaluating Practice Opportunities 00:25:30 - Building Relationships and Professional Growth 00:31:45 - Final Thoughts and Advice for New Graduates
Does traditional marketing techniques, like mailings, still work in today's market?On this week's episode, Justin Silverio, founder of Open Letter Marketing and the Invelo app, shares best practices for building your own "hot list" of off-market real estate deals. Where do you look? How long does it take before you see results? Tune in and find out!The Cashflow For Life podcast is about one thing: using real estate investing as a tool to create consistent cashflow every month for the rest of your life. Our mission is to help everyone in America buy their first 5 properties in the next 2 years, and have them paid off in 7 years. This is the 2-5-7 Cashflow For Life philosophy. Tune in to witness how ordinary people in our community have put this philosophy into action to increase their net worth and create consistent monthly cashflow as they continue their journey to build wealth for themselves and their families. ==============Connect with us! ==============Facebook: @nationalreinvest IG: @andrewholmesre
Mohammed is joined by Dr. Andrew Clingan, a 2023 grad of UAB and a practice owner right out of school! Mohammed and Andrew discussed Andrew's dental school experience moving directly into practice ownership. Andrew has had an entrepreneurial streak all through school and he interned with the Shared Practices crew in dental school. Who is a good candidate for early practice ownership? If at all possible, know what you want as a new grad Mailers and off market practices Practice acquisition philosophy Finding the diamond in the rough Transitioning from the "old guy" to the "new guy." Attrition expectations (patients and team) Financing as a new grad Would he do it again? Some links from the show: Shared Practices Andrew's practice website Join the Very Dental Facebook group using the password "Timmerman," Hornbrook" or "McWethy," "Papa Randy" or "Lipscomb!" The Very Dental Podcast network is and will remain free to download. If you'd like to support the shows you love at Very Dental then show a little love to the people that support us! -- Crazy Dental has everything you need from cotton rolls to equipment and everything in between and the best prices you'll find anywhere! If you head over to verydentalpodcast.com/crazy and use coupon code “VERYDENTAL10” you'll get another 10% off your order! Go save yourself some money and support the show all at the same time! -- The Wonderist Agency is basically a one stop shop for marketing your practice and your brand. From logo redesign to a full service marketing plan, the folks at Wonderist have you covered! Go check them out at verydentalpodcast.com/wonderist! -- Enova Illumination makes the very best in loupes and headlights, including their new ergonomic angled prism loupes! They also distribute loupe mounted cameras and even the amazing line of Zumax microscopes! If you want to help out the podcast while upping your magnification and headlight game, you need to head over to verydentalpodcast.com/enova to see their whole line of products! -- CAD-Ray offers the best service on a wide variety of digital scanners, printers, mills and even their very own browser based design software, Clinux! CAD-Ray has been a huge supporter of the Very Dental Podcast Network and I can tell you that you'll get no better service on everything digital dentistry than the folks from CAD-Ray. Go check them out at verydentalpodcast.com/CADRay!
Pat Finken is a long-time political consultant in North Dakota who now heads up an independent political action committee called the Brighter Future Alliance. Finken and his group have come under fire from U.S. House candidate Rick Becker and his allies for mailers attacking Becker and his voting record. Finken joined this episode of Plain Talk my me and my co-host Chad Oban, and said his goal is to reveal for the public that Becker is a "show pony." "He is not a serious legislator," Finken added. As for Becker's response to his group's mailers? "This is what all politicians do when someone criticizes them," Finken said. "They play the victim." Becker has disputed Finken's assertions that, by voting against budgets for the North Dakota Highway Patrol and the North Dakota National Guard, he opposes law enforcement and the military. He argues that it's possible to object to a budget without objecting to what that budget funds. But Finken says the difference is that Becker was only voting no, not working to improve those budgets. "He didn't come back with an alternative," Finken said. "If he was a serious legislator he would have worked to make changes," he added. Also, on this episode, Oban and I discuss the recent polling released in the Republican guberantorial primary showing U.S. Rep. Kelly Armstrong with a massive lead over Lt. Gov. Tammy Miller. Want to subscribe to Plain Talk? Search for the show wherever you get your podcasts, or click here for more information.
Morning Show 05 - 10 - 24 Hour 1 Mayoral Mailers - Weather Tornado by The Watchdog
Morning Show 05 - 09 - 24 Hour 1 Mayor Mailers - General Discussion by The Watchdog
Morning Show 05 - 07 - 24 Hour 1 Wheeling Mayor Mailers by The Watchdog
Morning Show 05 - 07 - 24 Hour 2 Tom Squitieri - Mayoral Mailers by The Watchdog
Morning Show 05 - 07 - 24 Hour 3 Hoppy Kercheval..more Mailers Talk by The Watchdog
Joey and I spent an hour and a half going through most of the ratings websites. We discussed what the data tells you and some of the people behind them. Also, Americans for Prosperity--who are they really? Are they conservative? We talk about it all!
Elite Agent Secrets, Start, Grow and Scale Your Real Estate Business
5 1/2 years (started Feb 2017) in Real Estate (23 years in sales total); work the Spokane, WA market (population of about 600,000); I've always been an individual producer (no team); have closed 246 transaction sides to date and $93.2M in volume. Just in case you'd like more of my numbers since I started:2022 Production through Today: 41 Transaction Sides worth $20,100,2182021 Production: 52 Transaction Sides worth $24,877,5412020 Production: 58 Transaction Sides worth $23,031,2712019 Production: 37 Transaction Sides worth $11,690,9502018 Production: 45 Transaction Sides worth $11,351,9602017 Production: 13 Transaction Sides worth $2,163,700 [PARTNER WITH US] Get instant 1-on-1 access to over 26 of the top agents in the country to help scale your business.
Hyper Local Real Estate Agent - Strategies to DOMINATE your Farm & become the Neighborhood Realtor
Ready for the easy button on postcards? Check out www.GEOsential.com Join the free Mailer Bootcamp to send your first (or next!) 10X Mailer: www.MailerMomBootcamp.com I help Real Estate Agents develop BRANDED content that will position them as the AREA EXPERT through proven strategies to rapidly grow their business and position them as the area expert that everyone wants to work with to buy and sell their home! 2 bestselling books on Postcards for Real Estate Agents are available on Amazon: *Success with Real Estate Mailers *Success with Just Listed & Just Sold Postcards INSTANT DOWNLOAD: Geographic Farming Sheet Cheat for Real Estate Agents https://mailchi.mp/3keysrealestategro... INSTANT DOWNLOAD: 25 Examples of high converting Farming Mailers for Real Estate Agents https://mailchi.mp/3keysrealestategro... join our Email List: http://eepurl.com/gO5HzT AVAILABLE AS A PODCAST: *Google Podcast: https://www.google.com/podcasts?feed=... *Apple Podcast https://podcasts.apple.com/us/podcast... *Spotify https://open.spotify.com/show/1sgiHkf...
Step into the world of real estate success with Eric Richards, a trailblazing member of the Subto community. In this episode of the Get Creative Podcast, Eric takes us on a riveting journey through the heart of Eastern Ohio, where he and his partner Jordan Murray orchestrated an inspiring feat by securing 30 properties through strategic direct mail campaigns and innovative financing techniques. From negotiating seller financing deals to harnessing the power of lease options, Eric shares invaluable insights that will empower and inspire aspiring investors. Listen and find out the secret behind Eric's meteoric rise. Get ready to learn how you can unlock the potential of creative real estate strategies. Highlights: "Everything that I'm doing right now is everything that I learned from what you built, and I can't tell you how appreciative I am of what you're doing." "You're using all the right things in the right market, and you're doing the work. It's not easy, but you're making it happen." "The best part about the mailers was the secondary market. People who received them, even those I didn't do deals with, are telling others about me. I'm getting flooded with secondary phone calls from it." Timestamps 00:00- Introduction: Eric's Remarkable Journey 02:45- Negotiating Seller Financing for Prime Properties 04:10- Crafting Creative Financing Solutions 05:00 - Exploring Lucrative Rental Opportunities 09:09 - Building a Database for Lease Options 10:00 - Maximizing Opportunities in Underserved Markets 15:00- Squat Up Summit: A Networking Extravaganza 17:00 - Wrapping Up: How to Connect with Eric 20:00- Closing Thoughts: Stay Inspired and Get Creative
You've no doubt heard the whispers that direct mail just isn't cutting it anymore…is it true though? Not according to JT Olmstead who's finding HUGE success by scaling up his direct mail operation. In fact, he's built his entire business around direct mail. Listen in as we peel back the curtain on how he's been able to consistently make big gains with mailers. We're digging into the type of mailer he sends most, how often and, critically, how he and his team lock in pricing (hint: lots of research goes into making no-brainer offers). You'll also learn how diligently tracking KPIs has helped JT streamline his mailers and land business; there's just so much you don't truly know about your business until you have the numbers in front of you. If you're having reservations about mailers, this episode is an absolute must. IN THIS EPISODE LISTEN AND LEARN: JT's exact mailing strategy and how to work out pricingHow tracking performance weekly helps you optimize your processesThe importance of following up
As Valentine's Day approaches, the Wise Up podcast shares our takeaways from a recent story on a couple whose relationship has stood the test of time, while also sharing staff plans to celebrate the romantic, top-10 holiday.The crew also dives into the art of campaign mailers, water developments for Wise County, Newsmax and why we hate Super Bowl parties.0:00 Intro/Valentine's Day 6:20 Political ads/campaign mailers 9:30 PACs10:50 Super Bowl13:50 Scanner tales 18:20 Micah minute 19:50 Water news 23:30 RIP Rufus Choate/Museum news 27:51 Newsmax
Tired of sending out endless mailers only to hear crickets? It might be time to ditch the mailbox and dial in your success with cold calling. After a year or so doing direct mail, that's exactly what started happening to Joe Roberts – his returns from mailers began to fall off dramatically and he needed to adapt. Cold calling went from being a lead generation testing ground alongside trying out SMS to quickly becoming the way. From learning the ropes personally by being on the phone to building Land Caller, a dedicated cold-call lead gen company for land investors, cold calling has fueled Joe's rise to becoming a 7-figure investor. In this episode, he drops knowledge on everything from cost per lead to ideal call length to planting seeds for the close. IN THIS EPISODE LISTEN AND LEARN: Why cold calling is more effective than direct mailWhat to say and ask on the initial callHow to secure the second call
Elite Agent Secrets, Start, Grow and Scale Your Real Estate Business
Licensed in 2013. Last year sold 47 homes for 11.5M as a solo agent. On pace for the same this year. [PARTNER WITH US] Get instant 1-on-1 access to over 26 of the top agents in the country to help scale your business.
A retired postman weighs in on the havoc wreaked by political mailers. The politicians from younger generations are doing away with the inefficient, annoying, unsustainable mailer tactic, but Nikki Haley would not understand.
Howie's listeners call in to air their grievances regarding the sheer quantity of political mailers from the Nikki Haley campaign team. We knew her opinions were stuck in 2012. Turns out, her campaign tactics are, too!
In this episode, I'm speaking with David Regn, Co-Founder & CEO of Stream Companies. This episode is brought to you by: CDK Global - Empowering dealers with the tools and technology to build deeper customer relationships. Learn more @ https://www.cdkglobal.com/dealership-xperience-platform Stream Companies - Full-service, fully integrated, tech-enabled ad agency doing the ordinary extraordinarily well. Learn more @ https://www.streamcompanies.com/ Interested in advertising with CarDealershipGuy? Drop us a line here Interested in being considered as a guest on the podcast? Add your name here Topics: (00:00:00) - Intro (00:01:38) - Starting Stream (00:03:52) - What services does Stream offer today? (00:04:16) - How have you seen dealers shift the way they deploy marketing dollars? (00:08:59) - Stream's scale (00:14:27) - How much are dealers paying to acquire a customer? (00:17:06) - Do local dealers have an embedded advantage over national brands or vice versa? (00:18:35) - What is the budget you are responsible for and where is it being deployed? (00:20:30) - Thoughts on 3rd party listing sites (00:27:20) - Do you still believe in traditional media advertising? (00:30:12) - Call to Actions (00:32:32) - Are you doing anything in the AI space? (00:33:47) - Is there any meaningful AI implementation on the consumer front? Check out Stream Companies here. Check out the website for more (https://dealershipguy.com) and follow me on X @GuyDealership! (https://x.com/guydealership) This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.
Keeping it Real Podcast • Chicago REALTORS ® • Interviews With Real Estate Brokers and Agents
Janine Sasso the Hyper Local Agent with Coldwell-Banker in Chicago talks about how she got into real estate and grew her business. Janine discusses the role open houses played in the beginning of her career. Janine also discusses how she addressed her youth to make people comfortable to work with her. Next, Janine describes how […]
Church Answers partnered with Outreach to make the new resident mailers available for the churches we serve. We have been following some of the churches that adopted it. You might be surprised at our five insights. The post Five Insights from the New Resident Mailers appeared first on Church Answers.
Are you looking to hit the ground running with powerful ground marketing strategies? Our ground marketing course offers a range of actionable steps utilizing local restaurants, gyms, corporate locations, and small businesses in your area! With step-by-step scripts, foolproof plans, and real-time video demonstrations, you'll master the art of effectively engaging with your local community to attract new patients effortlessly. Click this link to join the community! https://thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment/In this week's episode, we're back with the direct mail genius, Aaron Boone, to unveil even more secrets from our upcoming course on targeted and effective direct mail marketing. With another sneak peek into the heart of the course, Aaron is giving you valuable insights on targeting strategies, neighborhood selection, and leveraging patient data for precision in your direct mail campaigns. Join us as Aaron delves into the intricacies of overcoming geographical barriers, sequencing mailings for maximum impact, and the strategic benefits of zoning in on specific areas. Plus, we explore the world of specialized mailings, understanding their potential and navigating the limitations of purchasing specialized lists. Whether you're a seasoned marketer or just starting, this episode promises to be a treasure trove of actionable strategies to elevate your direct mail game!You can reach out to Aaron Boone here:Website: https://mvpmailhouse.com/Email: info@mvpmailhouse.comFree Direct Mail Analysis and Heat Map: https://mvpmailhouse.com/demo/Mentions and Links:Useful Terms:EDDM - Every Door Direct MailIf you want your questions answered on Monday Morning Marketing, ask me on these platforms:My Newsletter: https://thedentalmarketer.lpages.co/newsletter/The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041Episode Transcript (Auto-Generated - Please Excuse Errors)Aaron: Okay, guys, here we go. So I take direct mail and I break it up into a few different segments and what we're going to do on this course is we're going to talk through on this first course here, about how to target, where to target, which homes do you mail to? And in subsequent courses, we will go into the actual design itself, what offers work best, what messaging colors, Size of card, all those kind of things, and then eventually into the tracking and matchback audit, so you have 100 percent ROI in your direct mail.But let's start with the first one. Where, what audience, who responds to direct mail, all of those good things. So, I'm sharing here on my screen some of our proprietary software. Yes, this is a behind the scene look, so you can kind of see some of the software that we've built. To be able to better target homes for our offices now as a quick frame of reference here as i've worked with offices all across the country One of my favorite things to look at is actual patient data now follow me on this There's grand openings that obviously don't have any patients So you don't know where people are going to come from But one of the easiest ways to get your arms around a practice right off the bat to know where to mail Is by looking at your existing patients?Where do they mail? So I've built software, what I call a heat map, to be able to better target your hottest neighborhoods. Where I've found, over a hundred million plus cards I've mailed, where I've found my best results, I know it sounds really simple, but it's targeting the neighbors in the neighborhoods of your existing patients.Where do they live? Being able to target their neighbors. Now, let's talk about this a little bit. So you see here on my screen, this is just a little demo account here. Uh, you look outside here and I kinda put some radius rings just to give you an idea. Now most people have heard, oh, you want to target your patients within three to five miles.Now, there is some truth to that, actually a lot of truth, but here's the problem. When people do direct mail or even digital marketing, What they do is they draw a big circle around their office, just like you see here on my screen, and they mail to all those homes. The problem is, especially when you get into more densely populated areas, uh, suburban areas, there's a lot of homes, and it's going to cost you a lot of money to hit all those.And the other problem is, many of them won't respond. There's certain areas that will not respond to your marketing. So, let me show you what I mean. When, when a typical office comes in and says, hey, I want to do direct mail, here's where they start with. Let's look how many homes are around. Well, here in my data, or in my software that I built, if you were to look at 10 miles around this practice, there's actually 276, 000 homes.There's no way you're going to be able to afford that many cards. So some people say, Oh, well, what if I shrink it down to just five miles? Okay, well, uh, even shrinking it down, you're still dealing with maybe a hundred thousand homes or 50, 000 homes. But the problem is they don't come in a perfect circle.Patients do not come in a perfect circle. So why do you market in a perfect circle? What I'm getting at is if you really look at where the, this office's patients are coming from. You're going to find some significant geographical barriers as you start looking at rivers, lakes, interstates. All of these things will impact how patients come to your practice.It's really interesting. So I've done literally thousands of these heat maps. And what I mean is I have an office jump into their existing practice management software and you run a quick new patient report. Just addresses. And instead of guessing where to mail, so for example, when an office typically comes to me, they'll say, hey, alright, I, I want to mail to these, uh, this, these homes.This is 30, 000 homes. So a typical direct mail order would be three mailings of 10, 000 cards. Okay? So that's what this gray area represents. Looks pretty normal, right? It's kind of about a two and a half to three mile radius. The problem is, when I run their heat map, look where their patients are coming from.So this particular office, had been mailing for years with very little to no results. Why? Because of these significant geographical barriers. So instead, I use this patient data and I'd create an area more like that, where patients are coming from. Don't fight geographical barriers, okay? Rule number one, you'll always be fighting them and you'll be really frustrated of why patients won't come to you from this perfect circle.Okay, so for new practices, now you kind of have to use, uh, leverage of knowing, but here's a couple rules of thumb. Be conscientious of geographical barriers like rivers, lakes, interstates. Also, people tend to migrate towards cities. You can kind of see how all these patients come out here, but very few are willing to leave a city to come out to an office. so once we kind of look at the area here, I then break these up into digestible zones. So I recommend to have two or three zones of where you're mailing. So in this case, I took those 30, 000 homes and I broke them up into three groupings, or zones, or drops, however you want to call them. So mailing one would hit these 10, 000 homes in green, mailing two the next month in red, and the next month in blue.Okay, so you have these different zones. Now, what kind results would you expect? Well, this is really interesting. I'm going to show you a screenshot of how I typically break it down and why I suggest mailing in this sequence. So, let me pull over here from my other screen here real quick. Kind of a quick little picture so you can kind of see what I mean.But when I do these heat maps, proximity to practice is a huge criteria. Do not make the mistake that a lot of people make. They'll say, Oh, well I have a patient that drives 10 miles, 20 miles with direct mail. You do not want to chase onesies and twosies out here. You want to stick to your closest best homes.Now, you can filter out neighborhoods based on income. if you don't accept state care, you can remove those lower income neighborhoods. but in general, uh, I like to remove, if you're not state care, I like to remove the lowest 10 to 20 percent of income levels. Boom. Take them out of the map and then we add the next best neighborhoods.But results typically come like this. So here's an example of a heat map. So, think of it like rings, okay, a donut. So this first ring is going to be your number one ring. This is where you're always going to get your most patients at the highest rate. It's what I call your core area, let's say that represents about 10, 000 homes.So people say, well, why don't you just mail to those areas? That's your best area. Now, it is an approach for certain offices. The problem is, If you're looking this at for a long term solution, if you just keep mailing to that first zone one right here in the middle in this ring, what's going to happen is you're going to get diminishing returns and over saturation.So you want to be able to work it around. This next ring is your second best responding area. And then this outer ring is kind of hopeful, more risk, I guess I should say. Because you're getting further away from your practice. And now you've opened yourself up to more competition, greater distance to travel, and all those things matter for patient flow.Okay? So, understand this. The reason why I like mailing in this sequence, with one, two, three, or just like this example here, is if you hit mailing one to all of these red homes, well, almost a third of them are in your A plus area, the other third is in your B, and C. So you're going to get a good combination of results from your best, second best, and third best.Then month two, let's say, you go to your green, same thing. You're going to have some core area, a little bit of the necks, and then some stretch area. And same for the blue. So you can kind of get an idea of why I like that home. Now, if you're looking for a temporary, just quick fix, and you don't plan on doing this very long, maybe just one, two, three months, for sure, I would recommend hitting just a bullseye of those closest best homes. and then you could be done if you're looking for a long term solution. Sequencing is really important and it's something that I can kind of talk through. It's different for every office, but it's something to be conscientious from. The reason why I like three zones is it gives you a nice seasonal message.So, for example, you could mail January, February, March, New Year's message to all of them. renewed benefits, tax returns, that kind of stuff. Then, well, you're going to get used to getting more new patients, and you're going to want to keep getting them, right? So, instead of not mailing, you come back to Zone 1, and you mail there, and now you're in April, May, June, July, August, September.So, even if you mail every month of the year, you are only going to hit the same home once every quarter, and you have a new design and a new message when you hit them. So, It absolutely can continue without getting any diminishing returns. In fact, I have offices that have mailed literally every single month for years, and the results get better, if anything, rather than drop off.Because what happens is you start to get, repetition. And you always hear the importance of repetition in marketing. Okay? Now, um, I also need to sell results. I want it to work. So the better sequencing you can put in place, the better results you're going to get. Sometimes if you just hit the same area, you'll get a big spike in the beginning, But then results start to drip off because you're getting over saturation or diminishing returns I recommend to always change the message as you come to the home.So it's always current So this is kind of a funny card they did specifically around the holidays or in during the winter But then in spring you want a spring card back to school card So keep your designs and i'll talk about that in the next segment. But in short This is what is basically like a carrier route method.So if you're doing EDDM, I personally don't like EDDM, although it saves a couple pennies in postage, you're limited in what you can do. So for example, with the postage I use, I can hit these green homes, and I can actually take out your patients. So your patients don't get the mail, but all of their neighbors do.Hopefully that makes sense. It's really important, especially if you're running an aggressive offer. You don't want your existing patients to get this if you're running an aggressive offer. Well, the postage that I use, I can take those out. So, anyway, you, EDDM people out there, you're do it yourselfers, hopefully this can help you.Um, I also like to track each mailing individually with its own tracking phone number. So I know exactly how well, how well January does here compared to February compared to March. So anyway, that is kind of an initial approach. Now, there's a lot of things behind these scenes that we can dive into and you should also.You don't have to just blank it. If you want a more specialized mailing to specific neighborhoods, well, there is, you know, my software makes it really easy. I can dive right in here. I have these built right into actual postage routes. so for example, if I have your, uh, your heat map here, I can literally tell this office exactly where their highest market share is.They have 79 households, 119 patients in that little zone right there. 106, 000 in production. So, I've built some really cool tools that help you actually dive into this. where I can literally mail to just your highest producing neighborhood, okay? I can also target just new mover areas. So there's a lot of variables you can do nowadays with direct mail.So, gone are the days, the old days, where you used to have to mail to the entire zip code or entire city. You can literally get pretty granule diving right into these hottest neighborhoods. Now, one thing here before I wrap up this segment. Oftentimes, like a pediatric practice or an orthodontic office will ask me, Hey Aaron, can I buy a list and only mail to homes with a 2 to 8 year old, let's say.Oh, and by the way, I want to make sure that home has an average income of 80, 000 or more. Sounds good, you guys have heard that, right? Oh, let's only mail to homes with kids. Sounds great for pediatric practice. Here's the problem, and I've tracked tons of these mailings. Yes, there are such lists. The problem is they're never that accurate.Follow me on this. When was the last time someone knocked on your door and said, Hey, Dr. Smith, do you have a four year old living here? And by the way, how much money do you make? Right? It doesn't happen. Okay, now there are lists out there. There's actually a creepy amount of data out there about all of us and about our homes and our neighborhoods.But when I buy that list, one, it costs more money than mailing to a neighborhood as a whole. Two, increased postage. Because now instead of mailing to these colors like you see, Imagine if you were just mailing to those drops. Let's say these pin drops are, just homes on that list. They have a, a four-year-old or five-year-old or whatever.So the problem is these lists just aren't that accurate and you get a lot of return mail too. anyway, hopefully that helps. So there's a specialized list mailing where you only mail to, let's say, 5, 000 homes with a certain criteria.Like I said, you're typically going to expand about 12 to 15 cents more. The problem is when I track it, meaning listening to every recording, tracking the results, I rarely get better results. I found it better because it's less postage, closer to target a neighborhood as a whole. rather than, uh, individual homes.Okay? But a lot of that depends on where this is. Now, occasionally I will recommend a specialized mailing. Let's say I get this patient list that you're seeing right here and there's no rhyme or reason of where patients are coming from. They're kind of scattered all over. I typically see that for specialty practices.If that's the case, then yes, I would recommend exploring a specialty list. Finding a list of only homes that have a 60 year old person or older if you're targeting a certain demographic or only homes with these children that we talked about. Most cases, nine times out of 10 when you do a heat map, it is going to be very telling of where you should target.I've done these heat maps for, practices all across the country for, from DSOs to small, uh, groups. And you're going to find it really interesting where they're coming from. So, anyway, I hope that helps kind of put together a plan. Happy to answer, expand a little more on different questions. Multi zones is the way to go because you can rotate areas and you can consistently get new patients every month.Rather than just a band aid fix. Keep it growing and keep those patients coming in. Be selective. You can target certain routes, carrier routes, or neighborhoods, however you want to look at it. But target the best ones. Remember the geographical barriers of entry as a recap. Okay, thanks. I hope this was helpful, and I look forward to talking to you on the next segment.Thank you.
Are you looking to hit the ground running with powerful ground marketing strategies? Our ground marketing course offers a range of actionable steps utilizing local restaurants, gyms, corporate locations, and small businesses in your area! With step-by-step scripts, foolproof plans, and real-time video demonstrations, you'll master the art of effectively engaging with your local community to attract new patients effortlessly. Click this link to join the community! https://thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment/In this week's Monday Morning Marketing episode, we're thrilled to welcome back Aaron Boone, the marketing maestro from MVP Mailhouse. Today, Aaron is pulling back the curtain on our ground marketing course, offering an exclusive sneak peek into the world of direct mail tips and strategies. Join us as we delve into the art of showcasing your brand effectively through postcards, exploring the secrets to attracting precisely the patients you desire. Aaron shares insights on selecting the best images, crafting compelling offers, and optimizing headers for maximum impact in your location. Wondering which postcard style delivers the best bang for your buck? Aaron breaks it down. Plus, he sheds light on the importance of tracking the average new patient value over the first year and reveals ingenious ways to create urgency without a firm expiration date on your offers. Listen today for a glimpse into our ground marketing course and lesson on elevating your outreach game!You can reach out to Aaron Boone here:Website: https://mvpmailhouse.com/Email: info@mvpmailhouse.comFree Direct Mail Analysis and Heat Map: https://mvpmailhouse.com/demo/If you want your questions answered on Monday Morning Marketing, ask me on these platforms:My Newsletter: https://thedentalmarketer.lpages.co/newsletter/The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041Episode Transcript (Auto-Generated - Please Excuse Errors)Aaron: Hello. Hello. Thanks for joining me for another course. So, all right, this one is pretty excited and it's a common question that comes up a lot. Once again, my name is Aaron Boone with MVP Mailhouse. And today, for this particular segment, we are going to talk about designs. What works, what doesn't, what even down to the size of card.Let's talk through a number of things. These are common questions that a lot of people have. And then, um, kind of the elephant in the room, I think, when it comes to direct mail. A lot of people think, like, they have to give away the farm, so to speak, in offers. So, we're going to talk about offers, what works, what doesn't, and uh, let's go from there.So, here on our website, I'm just going to go in, just so you guys have some visuals, you don't have to just stare at me, you can look at a few different designs. There's a few elements of every design that we want to focus on. So, granted, what I put here on the website are definitely more of our generic stuff.And then from here, we customize each one of our designs. I think that is the first thing, right there. Is, you need to be able to, hopefully you guys have already worked your brand. Like, what is your message? Are you a low priced leader? Which is okay if you are, Or are you a high end boutique place doing Botox and other things?I think it's really important to identify, your strengths are. So my number one suggestion for your direct mail piece, when you design it, is play to your strengths. I know it sounds really simple, but play to your strengths and your design. and as I kind of talk through that, I'm going to say there's different ways to illustrate that.So I've done, I've tracked all different types of mailings. You know, millions of mailings across the country. From trifold, bigger brochures where you really get into some big case type dentistry. to small little handout cards that are mailed. to large oversized postcards. Here's what I recommend. I have found over, over my time, now it can vary by area for sure in my case, but I feel the best bang for your buck is a 6 inch by 11 inch postcard.That's what I recommend. Why? Well, a couple reasons. When you get the mail, here's a standard envelope that you would typically get, right? In the mailbox, there's bills, there's other things. Well, the nice thing about this size is it's just a little bit longer. So it stands out in the mailbox. It doesn't get lost in the shuffle.That's the downside of a smaller card. that could get lost behind the bills and get thrown away. Totally invisible. So if you go with a bigger oversized postcard five and a half by eight and a half is also a really common, you can do it a little cheaper because you can print more of them in a, in a typical print run.Um, but even if you do a trifle, just make sure it's a little bigger than the standard envelope. So that's why I like anything five inches and beyond and width and in length. I typically recommend that it's either a little shorter than a standard envelope, or preferred, even longer. So I hope that makes sense, so it kind of stands out.Okay? Alright, so, once you have decided on the size, now it's what is the message. Okay? Now you see a very vanilla card here, but there's actually some important elements that we're seeing on this right off the bat. Okay? Of elements that I try to look for and that I want to incorporate. So this is a good, I guess, template to start with.Not to mail, but to start with and improve. So number one, I always like a clear, bold headline, um, message right at the top. Some sort of, um, header right to the point that gets the customer, the potential patient, right into the mindset, okay, this is for dentistry.Okay, I think that's important. The next is a really great image. Alright, too often you might do a card with, bad imagery. I prefer actual, office photos, so if you have some cool pictures of the docs, or of the team, that's what I recommend to put on the card. Now, if you don't have those, remember what I say, play to your strengths.So, if you don't have a good looking office, well, don't put it on the card, right? the staff isn't maybe as photogenic, well maybe don't use that angle. So play to your strengths, whatever it is, as far as the imagery goes. But big, solid images. Let me pull over another here onto the screen here where you don't have to just stare at me.But kind of an example here is a big, solid headline up here. You know, right to the caring for our community smiles. Whatever your, your tagline is. Okay, always include, highlight, and then the image that we talked about. A logo, phone number, and then also, I like to have something specific for the time.Notice on this one, New Year, New Smile, Benefits Renewed, End of Year Benefits, Use it or Lose it. Notice it's not the feature of the card, it's an FYI. The feature of the card is you, your branding, your name, your logo. Okay? Other elements to look for, I typically like to have offers, we'll talk about those in a minute.On the back, this is a pretty standard type design, where you have offers, you have services. Always big bold phone numbers, address, Aaron: and I like to have a map on the back also. Picture of the doc or practice, if applicable, um, and, reviews. And reviews are really important too. So, the next thing is, here's a question that I get a lot about, um, cards.You know, let's say you want more implant cases. Okay? Sounds great. Implants are, are great. They're valuable. But, here's the problem. If you only target implants, what about the home that gets a card and needs three crowns? You don't want to lose that. So, I like to incorporate multiple angles.Don't be too specific just for that big case. Now, there are such things for sure. I've done implant specific mailings. Um, no doubt about it. But in general, I like to keep it a little broader. So I'm capturing more, people that might need crowns, might need Invisalign, might need implants, a little bit of everything because you never know what's going to resonate, what's going to jump.Um, if you're doing a grand opening, always make sure you really highlight the grand opening on the card. I think it works really well. Here's an example here. Grand opening, this is for an orthodontic practice, that was new. Have some personality to it. Kind of like I'm into this is, this is one of our offices that just always kind of does silly designs or thoughts and it works really well for them.So, anyway the next step is, is let's get into some of these offers. Why do you always see some of these offers and what do they mean? Well, let's talk about it. It's different by specialty, but in general, my rule of thumb, I'm just trying to find you a, a quick example Okay, so for this one, you guys have seen the 49, 59, 99, 149, whatever it is.Sometimes you'll include just the exam and x rays, and sometimes you'll include the cleaning. Now there's a couple things you can learn from this. So this is designed to target cash patients. Alright? My rule of thumb is this. I like multiple offers. And those that are wondering about offers, offers work.Okay? I've tracked 100 million cards, 100%, they work. And it doesn't mean, and this is a misconception in marketing, that offers are a bad thing. Okay? We all like deals, right? put yourself in the consumer. They need a dentist. They could go to this office, or this office. You all accept their insurance.What stands out? Well, sometimes it's just a little perk to push them over the edge. They like your card, it resonates, the picture, maybe the staff picture resonate with them, but you're also giving them free whitening after paid exam x ray cleaning. So, I recommend to have an offer for cash patients, an offer for insurance patients, um, and a big case offer.In general. So what does that mean? An Invisalign offer or an implant offer? Free implant consultation. Okay? Because the value of that is so high, it's worth you taking a chance. And maybe having a little bit of a loss later on some time. The other thing is this and I think this is lost a lot of times. is your average new patient worth over the first year? Think about that. The average new patient value, I typically see around 1, 000. So 750 to 1, 250 over the first year. They come in, 6 month visit, 12 month visit, around 1, 000. Now what if they need 3 crowns here, but this person never comes back? You know, you have kind of this lot of patients that are coming in.But the average, if you think of that, the average person's worth about 1, 000. So and that's just in the first year. So if it costs you 50, 100 discount to get them in that first time, and then they like you and they keep coming back again and again and again, plus they refer their friends and family, that 50 that you gave up front is long forgotten.That free whitening tray is long forgotten in two years from now when that has turned into 20, 000 from that patient, from their family, and a couple co workers they referred to you. So don't be scared of offers. Now, I will say this. If you're not great at case acceptance, or you're not good at retention, my rule of thumb is this.The more confident you are in those, the more confident you are in retention, the more aggressive you should be in your offer. Follow me. If you can get them in the door, you know they're going to stick and they're going to stay, be more aggressive on the front end. If not, then there needs to be more skin in the game.Maybe instead of a, you know, 99 exam x rays, maybe it's 249. Maybe it's 149. but cash offers are typically ones that have dollar amounts around them. Insurance offers are typically the number one insurance offer in the country. It's nothing new. You guys have all heard it, but it's actually free whitening, right?Because it's something extra that after they come in and pay for their exam and x ray, then you're going to give them a free whitening trade or a, you know, I prefer like, um, rather than using chair time, getting even like some take home tray, take home kits. That's a really easy alternative, to that.This particular example here is free new patient exam and x ray. Now notice it doesn't pay for cleaning, but it gets people in the door, gets you looking in their mouth, helps you build that rapport, and then you turn them into great long term patients. Okay? Just because someone is calling about a deal does not mean they're just a price shopper.They genuinely need a dentist. When was the last time you just called a tire shop just to haggle pricing, but you didn't need tires, right? You don't do that. So you're not going to call and haggle with the dental office If you don't actually need dentistry, so I think that's a misconception is people are calling because they actually need a dentist it's the staff's job to get it away from the price and more about the value And the need and the health and we'll talk about that in a later segment when we talk about front desk training So, all right in general though, so for the design offers work.Don't be scared to use them Remember seasonality in your messaging. As you do this like I said new year end of year that type of stuff Grand opening really feature that grand opening be bold imagery. Remember demographics. Keep that in mind, okay, of who you're targeting. Are you targeting the Hispanic population?Are you targeting, other demographics or income levels or things? Be conscientious of that. If you use stock photography, imagery you should work, or use, should reflect your patient base. because that's who you're targeting. And for some offices, I might, it might vary. As I mail to zone one, up to the north of the practice, maybe it's more Hispanic, maybe it's black more to the south, it's Asian or white on another area.You can rotate that imagery in your designs. So, it resonates a little more. But I love big staff photos. I like, um, strong messaging for the time of the year when it is. It'll help people move quicker. One last comment here before we wrap up this one. Expirations. So that's another question people ask me. there's two parts of this. One is should you put at the bottom of your offer? Free whitening expires three, three, 2022, you know, six weeks out or a month out. My recommendation is no. Now you want to create urgency, so what I recommend is typically put something like expires in four weeks, expires in six weeks, okay?That will create some urgency, but it doesn't have a deadline date because what happens as I track these calls, people get the card, they put it on their fridge. Cause they're not ready to call now. They pull it down in a couple months and if they see a hard date, the shelf life's less. You're less likely to call if it has a firm expiration date.Oh, it's already expired. But if it says in four weeks or six weeks, they start the way, huh? I wonder if that's still valid so we literally hear on recordings all the time. Hey, I have this postcard I've had on my fridge for a few months Are you guys still accepting new patients and are you honoring your free whitening offer and guess what you should teach your front desk?Oh, yes. Absolutely. We are with who do I have the pleasure of speaking with thanks for calling and turning that into an appointment It is worth that front end that twenty thirty dollar whitening kit To have this patient who's going to bring you possibly thousands of dollars tens of thousands of dollars with their network of family and friends If you can earn their business, okay, so on the designs be bold be bright.I like bright fresh colors I like if you're gonna use stock photography use fun pictures Okay that stand out of their mail of bills and other things that you get in your mailbox What's Aaron: gonna resonate because we are all in this space in the dental space, you know, sometimes we'll say well do people look at their direct mail, well, the answer is yes. That's why people keep mailing because they're making money. If you're in an area where you're getting direct mail from competitors, well, guess what? They're not doing it because they're losing money. It must be working for them or they wouldn't keep doing it, right?So it means you're in a responsive area. I will say there are certain parts of the country that respond better than others for sure. If I have a little more risk, I would say it's more in inner city areas, high rise apartment complexes, those kind of areas. But if your practice is outside of major, major beltway, um, into suburban single family areas, rural areas, all of those do really well.Certain States will respond better than other States. But regardless, even if the dentist across the street is doing direct mail to don't be scared. Just come up with your own message and find what is resonating in your area because not even if there's, you can't eliminate competition, right? There's competition all over, but you need to stand out when they see your car, okay?And it happens all the time. Create a design that resonates and stands out and represents you. Play to your strengths, don't be scared of offers, and always use a tracking number on it. And I'll talk about that in our next segment of how to better track your mail. But anyway, hopefully that was helpful in some of uh, these things.Now remember, certain states have certain guidelines. If you put offers on, for example, in some states, like Florida, you need to put the code to the procedure, and also, the value. Some states you're required to put the value. So if you put free whitening, regular price. 99. Normally, 3. 27, whatever it is.So those are the only other restrictions you really need to think about. Anyway, hope this was helpful and I hope you're creating great designs out there and test them, try different things and see what works best. And when you find that sweet spot, continue to push that. All right. Thanks so much. we'll talk to you soon.Bye.
In this week's Monday Morning Marketing episode, I'm joined by former NFL player turned dental direct mail expert, Aaron Boone! Aaron has over 12 years pioneering new technology and methods for improving direct mail response exclusively in the dental industry. He and his team have mailed and tracked the results of over 100 million mailings for offices all across the country. In this episode, he shares the current state of direct mail in the dental industry and his secrets to minimize risk and maximize results. If you want to grow your practice and are currently doing direct mail, have done it in the past or are even considering doing direct mail in the future, this is a must watch episode filled with GREAT advice and strategy for any office.Dive into this episode for Aaron's best tips and tricks you may be missing with direct mail!You can reach out to Aaron Boone here:Website: https://mvpmailhouse.com/Email: info@mvpmailhouse.comFree Direct Mail Analysis and Heat Map: https://mvpmailhouse.com/demo/Other Mentions and Links:Rolls-RoycePimp My RideIf you want your questions answered on Monday Morning Marketing, ask me on these platforms:My Newsletter: https://thedentalmarketer.lpages.co/newsletter/The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041Episode Transcript (Auto-Generated - Please Excuse Errors)Michael: Hey Aaron. So talk to us about direct mailers. How can we utilize this or what advice, suggestions or methods can you give us that will actually help us attract new patients with this? What is the current state of it? Aaron: Great. Well, no, thanks for having me on and to address this. So, my name is Aaron Boone.I'm founder of MVP Mailhouse and this is all I do all day, every day is direct mail for dental practices. So if you're going to ask someone what the current state of direct mail is, uh, good thing asking me, I don't do websites. I don't do digital marketing. I do direct mail for dentists all across the country.So, you know, it is interesting that you said that. What is the current state? You know, if anyone has ever asked. Hey, how's direct mail do for your office? You're going to get some mixed results, right? Some people are going to say good. Some people are going to say not good. it's actually one of my favorite questions when offices reach out to me.I ask him, have you ever done direct mail? Yes or no? Yes. Uh, yeah, but I'm not sure how well it did or it didn't work for me. One of my next favorite questions is, what didn't work? What part of it? And for direct mail to work, you kind of need to break it down. That's like me asking, hey, uh, that root canal you did didn't work.Well, what part of it? There's so many prep phases and finish phases and all that stuff, right? So with direct mail, you know, there's there's a lot of different components of it And I know I don't have great lighting and different things like that But if you can control the variables just like if you're doing a root canal Just like if you're placing a crown you're going to have best results and best long term results so if I were to break them down, I guess to kind of answer that question to control the variables Number one is the design What are you sending out there?Number two, the areas that you target and when you target them and how you target them, how often, et cetera. There's a science behind all of this. Um, and there's a lot of data that we've tracked over the years, hundreds of millions of cards for dentists, and we've tracked every call. And that's the, the third component is how you're tracking.Are you putting phone numbers on? Are you actually doing an audit on the back end where you match who came in and really knowing which ones came from the postcard? Okay, and then the fourth phase is making adjustments, refinement, because what works for your office might not work for your friend the next town over or the next state over or across the country.Okay, so I guess that's how it kind of, and I'm happy to break down and dive into any one of those different variables, if any of them resonate with you. Yeah, yeah, Michael: because I feel like, um, correct me if I'm wrong, or maybe whenever we want to decide to do direct mailers, we're like, we get excited, we do the design and everything, and then we put in a huge, Amount right pricing wise and then you said you got a pivot right continue to pivot and make adjustments So would you recommend hey test the waters out first and then continue to make pivots or is it more like now?Give it all you got on the first round and then well, that's Aaron: a good question. so yes I like to take it in stride. I'm a pretty conservative person. I grew up on a goat farm, I'm not just going to go buy a Rolls Royce just because I got some money in my pocket, right?I'm going to take things conservatively and find what I like, what works. Okay. So, what most print companies do and even in the dental. Face there's marketing companies that are really good at websites really good at digital ads They offer direct mail, but that's not what their bread and butter is.It's not what they do So I think there's a lot of bad information out in the industry about direct mail So number one don't fall for the pre printing what I mean is instead of printing a hundred thousand cards planning for the whole year take it in stride only print this month See what works be able to make adjustments What happened you wouldn't believe how many people called me when kovat happened and they're like I already printed a whole year's worth of cards I can't change my message.Well, and that's the other issue with results Is you want to be current with your card right now? We want to use a use it or lose it message. That's what works because it's end of year expiring benefits In January, February, you want to remind people, Hey, new year, new you, new benefits, tax return time, beat the summer rush back to school.When you get a card in the mail, you want it to be current for now. I call it seasonality and dentistry. so that people are getting the message at the right time for that year or what are their situations? Because right now the top drivers the top people they're going to call are people with benefits that haven't used them this year dental benefits and because cash as you go into december cash is getting a little tighter people are worrying about christmas and all the other things But if you're going to lose your insurance benefits Dude, I got to call these people.And that's why you see use it or lose it in the industry so much. So right now, definitely seasonality and dentistry is important offers are another interesting angle to drive response, to increase response. So for example, if you have no dental insurance. And all I'm advertising is specials for insurance people.It's less of a motivator, but if I, cause you think cash. So when you get an offer, when you see these offers for 49, 99, examine x rays, stuff like that, that resonates with cash people because it's an incentive to come in kind of a deal. It doesn't make them a bad patient. it eliminates the barrier of entry to get them to come in.However, if examine x ray, if I have insurance, I just think that's like kind of free. 99 exam extra means nothing to me But if you give me free whitening or if you give me a free toothbrush That's where those offers drive insurance people versus cash people. Okay Now i'm not saying you have to have a crazy offer You want to sell yourself and what's most important is make your card authentic.We recommend real pictures Not stock photography, real pictures of you and your team. Another thing I'll say real quick is play to your strengths. Our designers design these cards. We want to find your strengths. If you don't have a good looking office, don't put it on your card. if you look scary, maybe don't put your face on the card, right?But I don't know how to say that politely, but I'm saying play to your strengths. Right if you're discount if you're low in like as far as pricing lead with that. That's okay If you're a high end boutique lead with that that's gonna resonate With the right people, right? You're not going to get everyone.You don't need everyone. You just need to Consistently grow your practice so anyway That's what i'd say about the designs and the variables and then The last part of it that I think a lot of people make the mistake of is they don't track it So when you pre print cards You don't know if someone called from your january mailing or july mailing because it's exactly the same Right, you just know when they call so every time we mail when we do a january mailing Versus February to the north versus March to the south.We use a new phone tracking number on it. So we know exactly, even if someone calls six months from now, you'll know it was from your January mailing, not your current September mail. Does that make sense? So you're able to track individual areas and designs. And by response to see what's working best. And then, like you said, once you find what's working, okay, now you can hit the gas pedal more conservatively smarter, because you know that every time you mail this design to this area or whatever it might be, you're getting back.Eight times your money, six times your money, whatever it is. And then it's a lot easier too to put your money down right? If you know it's working. Mm-Hmm. , you know, it's like, I don't know, you, you go to the casino yelling, I got a system. No one really has a system at the casino or at the slot machine. But yeah, you're more confident to put some money in because there's always some risk in marketing.I'm not gonna deny that there's always some risk. Mm-Hmm. . But if that risk is minimal, it makes it a lot easier to be confident and put more money into it. Michael: Yeah. No, a hundred percent. And so. With pricing on that, does it become more, expensive, I guess, if it's like, Hey, let's do it, month by month or seasonal by seasonal instead of like, Hey, let's just buy for the year.I get a bulk price and it's cheaper. Yeah. Aaron: So, know, that's a tricky question and I would say it depends on the office. So I have, I don't recommend pre printing. I do have a few offices that want to, because you really only save a couple pennies. The real expense in direct mail is postage. I don't make a dime off it.You don't make a dime, but that's who we need to deliver. And postage rates have gone up four times in the last two years. Like they have gone up. So it makes direct mail more, a little more expensive, a couple pennies more. But here's how I recommend to analyze marketing. And if you read marketing books and sales books and things like that to grow your practice.You need more patients, right? You're going to have attrition no matter what as much as you love your patients and take care of them You're going to lose some they move They their insurance changes. They don't like you whatever happens you lose patients every month Too many offices are not filling in those patients plus some every month and that's probably if someone's watching this They're probably wondering how they can get more right?How do you grow? So it comes down to investment And the thing I love about offices, dentists especially, that have already worked their practice for a few years is you've worked through a lot of kinks. Now, I work with a lot of startups, but that bread and butter office that has been there 2, 3, 5, 8 years, now you've got things dialed in, those are the ones that should be pushing the gas pedal.Because, here's the thing, you're better now at case acceptance, you're more experienced. Your your whole team is better when a patient comes in. They're going to like you better They're going to stay longer because you're better So invest in that, you know people are we're willing to put money into a stock market and some random stock of people that you Have no idea if they're even going to do a good job with the company But dentists have a hard time putting money in themselves.I'm going to bring more patients to me And we as a team are going to take care of these people and they will make us money because then they're going to refer Their friends their family. So the going rate right now for direct mail Uh is I mean a regular stamp is all the way up to what 65 cents. I think right now We're able to do everything design it print it mail it Listen to every call you get grade how well you're still Staff handles the calls give you feedback and an exact ROI when we match the data with your practice management software.You're going to know dollar for dollar, good or bad, what you get with MVP. And that's what our, our, our offices love. But we do all of that for closer to 50 cents. depending on your quantity per cart, everything, postage, tracking, print, everything. So, can it be expensive? Well, sure. Anything can be expensive.But what I would suggest you look at is not necessarily the expense, but what you get back. Okay. If you spent a dollar and got back 2, well, that's good. But what if you spent 2 and got back 5 or 6? Is it the expense or is it the gain? Is it the ROI? So and and that's different for every practice So one of my favorite questions is that I always recommend is define success What is your success?Are you just trying to get the word out there that you're there? Are you trying to get more patients? Are you trying to get more production? So define success and then we can work towards Achieving that so that that office will want to renew again and again and again Because for me and them it's a win win when we continue our partnership, right?That means they're making money the office and that means we're doing a good job Serving them. So that's kind of our goals is we're very transparent We have a scoreboard a dashboard where you know, exactly we don't hide results. I don't call you up and say hey How's the postcards doing? I call you up and say, Hey doc, great news.So far, you've already had 17 calls and 14 appointments schedule. Oh, really? I didn't know that. we're providing real info for real results. And I think that's the missing piece that a lot of people don't have in their direct mail, and you can do this on your own. If you do your own direct mail, great.More power to you, but control the variables. That would be my overall message from this control, the variables, best design, best homes. I'll help you decide which homes and show you that based on where your prank shits are coming from and stuff like that. Track it. And then most important, measure your ROI.And if it's there and you're defining success and, and making the money that you want to get or achieving the results. And keep doing it. Invest in yourself saying. Invest in your office and it grows. So anyway, sorry. That was a lot of talking. Michael: No, no, no. That's good. That's good. And I like that.I like how you say you bring out a good point. Dentists have a hard time investing in themselves. Um, but it is good to kind of get that clarification. You know what I mean? To do it. because I feel like a lot of the times that's what happens. We decide to ask in either a forum, a Facebook group or something.Does direct mail works and people are like, nah, trash don't right now. And this is where we're like, yeah, great. It works. Wonderful. Right. And so I feel like you either come out of that more confused or more like validated on my Aaron: own emotion. Yeah. It's so true. And my argument to that is if you ask the same question, Hey, do digital ads work?You're going to get the same response because for some office it works awesome. And for the next, it doesn't. And that's what's important. I think for each office is understanding what works for you And just because it's direct mail or just because it's a digital or a facebook ad if it's done poorly You lower your chances of success regardless of it.It's So, I might argue that the new junk mail is not direct mail, but actually digital ads. Think of how many digital ads you get on your screen, how many emails you get daily, and the mailbox, it's still there. And it's something that tangible that each one of these homeowners around your practice is going to get and going to be introduced to you.So, I think there's a play for all marketing aspects. I think the challenge for Dennis is to find out what works for them and do more of it. And without properly testing there's some really bad advice that you can take out there because just like you said if you go to These forums well that office that just said it sucks Is in downtown Manhattan and is a totally different population than yours in Savannah, Georgia, wherever your practice is right in the suburbs of this area.So, I think that's the other thing to factor into is don't take blanket statements. I do think that it is important to take advice and I love that. That's what I, one of the things I love about the dental community the support that's there, but sometimes that support and advice. isn't always, warranted or maybe isn't quite apples to apples when they did that root canal, well, it may be a totally different scenario.You know, I was giving you that example of, well, the root canal didn't work. Well, what part? Well, what if they're doing a totally different tooth or a totally different patient that has different types of gum disease or whatever it might be, I'm not a dentist, but you see what I'm saying? You can't compare apples to apples.And, um, I think what's important is finding out what works for your practice. And we do a free, uh, complimentary analysis of your area, even I can pretty much grade your area. Kind of like you remember that TV show, break my ride or hit my ride or something. So literally when an office comes to me, I can put their practice in my mapping software and I can predict how well they will do with direct mapping.And that's pretty powerful. Now there's some cool tools and technology that have evolved over the years. It's not the eighties and nineties direct mail anymore, where you mail to the whole zip code and a whole state, I can literally target your hottest neighborhoods. I can take out your patients so they don't get it, but their neighbors do.Like, there's some cool things that have happened in direct mail, kind of like you do on, on digital. You can target a certain group or a certain, you know, on, on Facebook, these, these kind of, specific target markets. Do that and direct them out. things are capable are a possibility now that they weren't 10, 20 years ago.Nice. Michael: Okay. Awesome. Aaron, I appreciate your time. And if anyone has further questions, you can definitely find them on the dental marketer society, Facebook group, or where can they reach out to you directly? Aaron: Well, I would suggest just going to mvpmailhouse. com go into our website. Um, you can fill out a free contact us form.Yeah, everything is free. No, we're not high pressure sales guys, anything like that. Like I love it's almost like a free exam and x ray. Okay, let me look into your mouth. Let me look around your practice at the homes and I'll tell you what's going on in there. And if direct mail can be a viable source, I'll also even pin drop out your patients so you can see exactly where they're coming from.And find these hottest neighborhoods. It's kind of an X ray of your, of your area to see where you're growing. And that's really the secret is finding where people come from now, because their neighbors are typically their best, the best next patients, similar demographics, you know, you do a lot of, grassroots marketing and things like that.It makes sense, right? You're not going to go knock way on the other side of town. Where no one comes from because you're going to get lower results find your hotbeds And embrace them and continue to grow in those Anyway, yeah, go to our website check it out fill out that contact us form or info at mvp mail house Dot com right in the notes that you heard about us here.I got a little special for anyone. we'd be happy to kind of give them that free exam and x ray that second opinion Even if you're doing direct mail right now Let me give you a free second opinion of where you should be mailing and what you are doing right now Michael: Awesome, man.So that's going to be in the show notes below and thank you for being with me on this monday morning marketing episode
This episode is presented by Carolina Readiness Supply – A mailer went out to Huntersville voters calling four candidates "dangerous Democrat activists." And while the framing of the news report suggests this is not true, the candidates admit in the story that it is. Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.
Get a Free Marketing Assessment with Gargle here!In this week's Monday Morning Marketing episode, we're joined by Shawn Rowbotham from DentalMarketing.net to explore how to effectively use direct mailers and postcards to attract new patients to your practice. Get ready for some eye-opening insights as we delve into surprising research that reveals how even younger generations are increasingly drawn to the power of direct mail. Discover why a pristine 5-star rating might not be the perfect fit for your practice, and learn how to strategically bolster your online presence to up the impact of your direct mail marketing efforts. Plus, we'll dissect the crucial "how" behind prospective patients' search for dental practices and reveal actionable strategies to capitalize on this evolving landscape. Tune into this episode with Shawn for the best up-to-date practices on direct mail marketing!You can reach out to Shawn Rowbotham here:Website: https://www.dentalmarketing.net/Phone: 435-503-1725Feature Comparison for Direct Mail Companies: https://www.dentalmarketing.net/all-inclusive-pricing/Other Mentions and Links:Google My BusinessIf you want your questions answered on Monday Morning Marketing, ask me on these platforms:My Newsletter: https://thedentalmarketer.lpages.co/newsletter/The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041Episode Transcript (Auto-Generated - Please Excuse Errors)Michael: Hey, Sean. So talk to us about direct mailers and postcards. How can we utilize this or what advice suggestions or methods can you give us that will help actually attract new patients through direct mailers and postcards? Shawn: Well, I think one of the things that, you'd want to start with is that people often have a tendency to think that.they can just mail postcards and, uh, get something in the mail, and then the patients are just gonna come in droves, and the phone's gonna ring off the hook. it doesn't work quite like that. It's, uh, probably, in many ways, similar to... Dentistry and when a patient actually, provides like a really simple, explanation of what they, you know, think that you're going to do for them.And you, on the other hand, know that there's a million little steps that have to go exactly right, or things don't work out well. For instance, if may say that they need a root canal. And so they're saying, okay, so you're just going to, you know, put a new, new tooth on top of that, you know, a crown on top of that, and it'll be all set in.And though that's accurate, you know, as a dentist, that there's a million other steps that actually occur and they have to be done very precisely and very accurately, or that's not going to work out very well at all. And unfortunately, direct mail is the same way. And a lot of people think that all I need to do is go ahead and, you know, make up a pretty card and send it in the mail and things are gonna go great.There's a lot more to it than that, especially nowadays. the other thing that I think is, uh, which I'll share with you a little bit more about that, but I think the other thing that's really valuable for people to appreciate and understand is that, a lot of people look at direct mail and they think of it as kind of a really old methodology.They think, you know, some people are even think like, uh. who even does direct mail still? Who, who still mails postcards for goodness sake? In a world of digital and, you know, email and, uh, you know, text marketing and every other kind of digital marketing and such, the challenge is, is digital marketing has become so popular that it has overwhelmed everyone.Every one of us get All kinds of, you know, solicited unsolicited texts. We get all kinds of emails. We, you know, pay no attention to, and ironically enough, the people who are most efficient at getting through that and spend the least amount of time focused on them is the younger generations, so they're really adept at.completely ignoring, you know, digital advertising by and large, but at least getting through it very, very quickly. So it gets very, very little attention. And so, ironically enough, they also tend to be the strongest market. And the studies show that they respond stronger to direct mail than the people who you would typically expect that grew up with direct mail, the older generation.So, ironically, it works even better for them. and the other thing that is happened in direct mail is the fact that because. Digital marketing, social media, and all that have become so prolific that now, the, old, older, you know, direct mail type thing is looked upon as kind of more of a novelty.There's not nearly as much competition in the mailboxes there used to be back in the day. If you remember, you know, especially for those of you who are older, you used to get tons of direct mail. I used to get catalogs. You used to get all kinds of stuff, uh, flyers, postcards galore. Now. We don't get that we get a little bit of mail.You know, we don't get nearly what we used to because of that. Frankly, there's a lot more attention given to the mail that we get, which enhances the results that you tend to get on direct mail. Unfortunately, at the same time that there are benefits in that there's less competition. There are a lot of things that make it tougher to get direct mail to work properly.So right now, you really have to make sure that you're leveraging a lot of the best practices that in our day and age right now have a big impact on the results that you're going to get. And a lot of those techniques and best practices dovetail with digital. There's been studies done as well that show that when you do digital in conjunction with direct mail, it increases both by about 65%.On average, in terms of their response. So it's a huge, huge impact. So it's really crucial that you take advantage of that. The other thing that is really, really important to appreciate. Is that before you ever even consider something like direct mail, you need to make sure that your digital presence your online presence is strong.Nowadays, admit it and think about it, the fact of the matter is, most patients are going to pick a dentist not to dissimilarly than the way they're going to pick the restaurant. They're going to go to tonight. They're going to go online and they're going to put in. Best Mexican restaurant, if they're looking for a restaurant, it's going to pop up and Google my business, the top three, you know, results, as well as a couple of potential ads that people have paid for.It's going to show them on a map. It's going to show more, you know, if they want to. And a lot of the times they're never even going to click that button. They're going to pick one of those. And most of the time, you have to ask yourself too, when was the last time that you chose a sponsored ad restaurant over an organic ad?It almost never happens. Me, I'm not sure it's ever happened. So you want to keep that in mind. And that's not to say that using Google ads and PPC isn't effective. It certainly can be. But you just want to keep the realities of the medium at the top of your mind when you're considering what you're trying to accomplish.so if they go ahead and they don't see you in the top three and you're lucky enough to have them click on show more, you have to ask yourself, where are you listed? How far are they going to go down the list before they find you? And when they do find you, what star rating does your practice have?And how does that compare to all the people above you? And then Even more importantly, they're both really important as you can imagine, but even more importantly is how many reviews do you have? ironically enough too, most people would assume that five star rating is the best rating. It isn't. When you have a five star rating, people assume you're lying.They assume that somehow you're working the system, and there's been a whole lot of studies done on this. So actually, believe it or not, the very, very best rating is 4. 9. That's actually what you want. Five star. I wouldn't try to get it down to 4. 9, but just keep in mind that if you're not at five star, it's not bad.Now, if you start falling into 4. 7 and below, then it is bad and you're going to have challenges there because chances are your competition is. Ahead of you, if that's the case, there's a darn good chance. They're going to select them instead of you. So I tell people even when they call us and want to do postcards.The first thing that we do is an analysis on their online presence. And there's 6 primary points that we review. And if they aren't in a good situation with those on with the online presence, then frankly, we tell them we need to work on that first and get that in place, or at least if they're close, we can be on track to get that in place before card set homes because otherwise they're frankly going to be paying the advertising bill for their competition.Because what ends up happening is now I send out a postcard, it gets into the homes, the people are interested, they're like, yeah, my last experience with my dentist wasn't so great, you know, my tooth hurts, whatever it is that motivates them to call. They then go ahead, go online, and they check out your practice, and now all of a sudden you're competing with everybody else around you.And if you don't look like a good, solid choice. You don't have to be number one, but you have to look like a good choice. And if you don't, there's a very high probability that they're going to call someone else. Just like you would do the same thing if you were picking a good Mexican restaurant. It's no different.You might look at an ad from somebody, it's great, but you see that these others are rated twice the reviews and they're rated higher, where are you going to go? You know, that's what happens. Michael: No, that's true. That's true. So then all this kind of falls into the best practices for having direct mailers and postcards to be effective.Shawn: It does. And the challenge is, is this, is unfortunately, and I'm not trying to, you know, cast stones at anyone, but unfortunately, there's a million people out there that are happy to mail a postcard for you. So, you have to really pay attention to who you choose as a partner to help you with that. If they're not paying attention to these things, they're not asking about them, they're not talking to you about them beforehand.You likely should be choosing someone else, because just getting a postcard in the mail is not the recipe for success. There's a lot of variables that are going to have a big impact, and if they're not paying attention to these most basic type things at the beginning, they're not going to be paying attention to a lot of the other things that are really important as well.So one of the things that I would share, with your audience, and I don't do this to, you know, even sell them on our, you know, on our service, but we've put together an intensely valuable resource, which we keep, uh, you know, current and active, uh, and updated all the time. Um, as a matter of fact, we even put the date it was last updated on this comparative analysis of all the top companies out there that people choose.Or, uh, direct mail for dentists because you can spend a tremendous amount of time trying to figure out who's the best and most of the time what most dentists do is throw up their hands after talking to a few people and just say, you know, Hey man, I just got to get this done. And, you know, so then they just find themselves going with whoever gave them the best sales pitch.And unfortunately, the sales pitch rarely connects with the best provided, you know, provided service that's going to get you the best results. And so it's really worth your time But we understand that doctors don't have the time to do it or even their uh, you know practice administrator or office manager So consequently we put this together and we maintain it so that they can take a look at it So if you go to like dentalmarketing.net and you go to the pricing page Frankly, most people that do what we do don't even have a pricing page because they won't tell you pricing until they've talked to you we actually it's the first thing we talk about and we put it right there in front of everyone And by the way, this isn't, you know, a stacking the debt.We did the same thing that you would have done. We went online and we put best dental postcard companies. It's not high tech from that standpoint, we get the list of who the people are that they're most prominent and that's, who's on the list. And you can look on there and you can see all the, uh, you know, people that people are using and how they compare with each other, which saves you a tremendous amount of time.We found over doing this for 15 years. That, uh, there are a long list of a number of things that are crucially important to get you the best results. And so consequently, those are the things that we rate all those companies on. So you can see how they compare with all those variables that we found, how that, you know, impact on your ROI.We also feel like it's super, super important that you pay attention to ROI, return on investment. Frankly, I don't care whether you do digital, social postcards, The receipt on the back of the grocery, you know, receipt you get, whatever you do, it doesn't matter. You shouldn't be doing anything if you're not tracking the ROI.If you're not, you just can't tell where your money is best spent. And inevitably it's likely going to be spent poorly. not going to get you the results you're looking for. Michael: I know at the beginning, you kind of mentioned something about the younger generation. Can you give us like a real quick, what's the age on that?Like, is it 19 to like... 30 that are now looking at postcards or that you've witnessed the data shows. Shawn: Yeah, anybody who's on their own, frankly, so, you know, the Millennials, Generation X, the different, you know, whatever the, you know, the different, these different generations, all those younger generations that most people think of intuitively, they think, oh, well, these people don't pay any attention to direct mail.You know, it's the older crowd that does, and. What the studies have borne out is that's actually just not accurate. Ironically enough, because they didn't grow up with it. It's a novelty to them. And so they love actually getting direct mail. They spend more time with it. They pay more attention to it.They respond stronger to it. They, choose, uh, you know, More often they're choose someone they've gotten direct mail from over somebody that has, they've gotten, you know, digital from, and they tend to believe it more, it's more believable to them as well in terms of the credibility factor for whomever they received it from.So all those things come into play. And at the end of the day, you end up with a really strong response. Now, in our particular business, a lot of people are eager to get regular new patients. However, there is a tremendous amount of emphasis on practices that want to get, more higher dollar cases, you know, specialty cases, things like all on X or full arch or implants, you know, cosmetic, uh, veneers, you know, ortho, a lot of these kinds of cases, even sleep, stuff like that.And so those types of cases are often, you know, more focused on the older generation and of course, direct mail is, you know, tried and true there as well. and, you know, I can go into, and I don't know if you have specific questions that you'd like me to cover in relation to direct mail or in terms of actionable things I can share to those online presence metrics that we pay attention to if that's helpful.But what do you think would be most helpful to your audience? Michael: Yeah, no, right now this has been super helpful what you, uh, let us know everything that we have to have into place first, right, before we decide to do direct mailers. Um, and then from that point on, we can kind of continue with it, right? targeting the right thing, but making sure we, we determine it.Shawn: And the thing is, is those, the, those kinds of things that are crucial for direct mail, they're not unique to direct mail. It really doesn't matter what you're doing. Whatever you're doing, you need to make sure that you have a strong online presence because anything that you do is going to be hand in glove with your online presence.So it's just a crucial foundational step that needs to occur first. Michael: Yeah, awesome, Sean. I appreciate your time. And if anyone has further questions, you can definitely find them on the Dental Marketer Society Facebook group, or where can they reach out to you directly? Shawn: Um, well, they can go right to our website, like we're mentioning, the dentalmarketing.net. That provides a lot of insight and answers a lot of questions. And of course, they can contact us. They can, you know, frankly, contact me directly. we're extremely transparent, extremely open and eager to help whomever. Frankly, whether you work with us or not, and I'm, give people my, you know, direct line.They can reach me, you know, my number actually 435 503 1725. You can call me pretty much anytime. Unfortunately, I eat, drink, and sleep this stuff. Michael: All right, Sean, I appreciate your time, man. And thank you for being with me on this Monday morning marketing episode. Shawn: Thank you so much.
© 2020-2025 Ivy Podcast Discovery LLC
