Travel Marketing & Media ®

In this episode, we uncover why your travel agency might not be reaching its full potential.We'll dive into the root causes that are often overlooked but are critical to your success.Be prepared for some hard truths that might be difficult to hear, but are essential for growth.Discover why your current efforts might not be yielding the results you expect and learn how to address these hidden issues.Once you confront these challenges, everything will finally click for you.If you're ready to take your business to the next level, this episode is a must-listen. Don't miss out on these essential insights!Ready to move forward and get some real growth in your travel business? Check out our Travel Business Blueprint - it's free! www.travelmarketingandmedia.com/blueprint

Join us in this episode as we dive deep into the world of Pinterest marketing!We tackle key questions from our course participants, covering optimal posting times, video pin lengths, effective pinning strategies, and maximizing lead magnets.We'll also explore how to keep your content fresh, drive traffic to the right pages, and ensure your audience can easily subscribe to your email list.Tune in for essential tips and tricks to elevate your Pinterest game and keep your content strategy on point!For more information about our Pinterest course visit www.travelmarketingandmedia.com/pinterest and for our All Access Pass visit www.travelmarketingandmedia.com/allaccess

Not sure if our Website in a Weekend Experience is for you or not? Well, it may not be. In this episode we'll talk about who should and should not sign up, we'll hear honest feedback from two advisors who completed the experience in 2023, AND I'll answer some frequently asked questions about the program.To learn more about Website in a Weekend or having a website designed for you, head over to www.travelmarketingandmedia.com/website.

Not sure if our Website in a Weekend Experience is for you or not? Well, it may not be. In this episode we'll talk about who should and should not sign up, we'll hear honest feedback from two advisors who completed the experience in 2023, AND I'll answer some frequently asked questions about the program.To learn more about Website in a Weekend or having a website designed for you, head over to www.travelmarketingandmedia.com/website.

If you're feeling exhausted from investing time and energy into social media without seeing any payoff - lacking likes, comments, or meaningful engagement beyond your inner circle - here are four common mistakes that could be causing your frustration and lackluster outcomes.To learn more about data points for your business visit www.travelagencyanalytics.com.To start working on our free Travel Business Blueprint today go to www.travelmarketingandmedia.com/blueprint

The All Access Pass for travel marketing is available for registration twice a year, and with enrollment currently open, it's the perfect opportunity to delve into what this program offers, its target audience, and how it can enhance your marketing strategies or help you kickstart them.The sign up window is from January 20-31, 2024. If you find this episode after those dates, reach out to us for further help.Link:www.travelmarketingandmedia.com/allaccess

In this enlightening episode of our Travel Marketing & Media ® podcast, we tackle some of the most pressing questions faced by both new and mid-level travel advisors. Drawing from extensive industry experience, we provide practical, actionable advice to navigate these common challenges.First, we dive into a common creative hurdle: overcoming writer's block when crafting weekly content. Discover innovative strategies and tips to keep your ideas flowing and your content fresh and engaging.Next, we explore the financial side of your travel business, discussing the optimal ratio of operating expenses to profit. This information is crucial for anyone looking to balance their books effectively and drive profitability.The third question focuses on maximizing the benefits of travel conferences. Learn how to navigate these events strategically to gain the most value, whether you're new to the industry or looking to level up as a mid-level advisor.Then, we move onto building trust through social media. We share some creative and effective ideas for posts that can help establish credibility and foster a strong connection with your audience.Lastly, we address a delicate issue: serving clients who may not align with your business goals. Get insights into managing these situations professionally and aligning client interactions with your long-term objectives.

In this eye-opening episode of the Travel Marketing & Media ® podcast, host Sandra McLemore, a luminary in travel marketing, dives deep into the common fears that hold back travel agencies from harnessing the full power of email marketing. "Email Marketing for Travel Agencies: Shifting Mindsets and Conquering Fear" addresses the daunting challenges that many in the travel industry face - the anxiety of receiving unsubscribes, the puzzle of what content to send weekly, and the intimidation of navigating complex tech. Moreover, Sandra tackles the overwhelming sensation of not being able to implement strategies effectively.With her trademark blend of expertise and empathy, Sandra offers insightful strategies and empowering advice to transform these fears into strengths. She guides listeners through the process of reframing their approach to email marketing, ensuring they view it not just as a tool, but as a vital component of their marketing arsenal. This episode is not just a discussion; it's a journey to confidence and competence in email marketing. Whether you're a seasoned travel advisor or just starting, prepare to shift your mindset and embrace the transformative potential of effective email communication. Get ready to overcome your fears and watch your travel agency soar to new heights with the power of email marketing!Important links:Revelation Workbook - www.travelmarketingandmedia.com/revelationContent Planner - www.travelmarketingandmedia.com/lml-contentplanningFacebook group - www.travelmarketingandmedia.com/facebook

In Episode 32 of our Travel Marketing & Media ® podcast, Sandra McLemore, a luminary in travel marketing, answers four crucial questions to help travel agencies adapt and thrive in a changing industry landscape.We begin with a delicate yet essential topic: how to inform your existing clients about the introduction of planning fees. Sandra shares tactful and effective strategies to communicate this change, ensuring your clients understand the value and expertise you bring to their travel experiences.Next, we delve into the power of video in the sales process. Sandra explains where and how to incorporate video for stronger conversion rates, offering insights on crafting compelling visual narratives that resonate with potential clients.The third question addresses the core of your business—your message. How do you adjust your core message to accurately reflect what you sell? Sandra provides guidance on refining and aligning your messaging to attract the right clients and build a strong brand identity.Finally, we tackle a common challenge: getting clients to provide testimonials. Discover Sandra's techniques for encouraging clients to share their positive experiences, turning their stories into powerful tools for credibility and trust.This episode is packed with practical advice and innovative ideas, making it a must-listen for travel agencies looking to enhance their marketing, sales, and client relations. Tune in to "Evolving Your Travel Business: Expert Advice from Sandra McLemore in Episode 32" for transformative insights from a leading industry expert.

Dive into a unique episode of the Travel Marketing & Media ® podcast, where we unravel the secrets of 'The Bachelor' to transform travel marketing. Discover how the diverse seasons of this iconic show hold key lessons for presenting your travel offerings. We'll discuss the art of tailoring your portfolio to captivate a wide range of travelers, inspired by the varied narratives of 'The Bachelor.'But there's more - we also delve into the critical strategy of placing your ads where they matter most. Learn from the successes and missteps of different 'Bachelor' seasons to understand how matching your advertising with the audience's needs can make all the difference.Intrigued? Join us as we bridge the worlds of reality TV and travel marketing, offering insights and tips that could redefine your approach. This episode is not just about travel; it's about crafting stories and experiences that resonate. Tune in and be inspired to take your travel agency's marketing to a whole new level!Links to add to show notes:Facebook group - www.travelmarketingandmedia.com/facebook

In this engaging Q&A episode of the Travel Marketing & Media ® podcast, renowned travel marketing expert Sandra McLemore tackles your burning questions, providing valuable insights and actionable advice for travel agencies.First up, Sandra reveals the best strategies for hosting a successful River Cruise Night for a river cruise line. Discover her top tips and innovative ideas to make these events memorable and effective in attracting clients.Next, we address a common challenge: having a consistent stream of leads but struggling to close them. Sandra dives into the reasons why leads may not convert and offers practical solutions to enhance your closing techniques, ensuring that your potential clients become loyal customers.Lastly, we explore the digital world of engagement, specifically within Facebook groups. Sandra shares her secret trick for sparking lively engagement in your FB groups, vital for maintaining an active, enthusiastic online community.This episode is a treasure trove of wisdom for travel agencies looking to refine their marketing tactics and sales approaches. Whether you're a seasoned agency owner or just starting out, Sandra's expert advice is bound to inspire and guide you towards greater success. Tune in to "Navigating Success: Sandra McLemore Answers Your Top Travel Marketing Questions" and take a step forward in your travel marketing journey!

Ready to jumpstart your year with some clarity and calm? We've got you covered in our latest podcast episode. It's all about four easy-peasy steps you can nail before the end of the first week in January. This isn't just business talk; it's about setting up both your mind and business for a fantastic year ahead.If you're tired of spinning your wheels, and you don't want to burn time, money or energy focused on the wrong things (that won't get you results), get these four steps done TODAY!ADDITIONAL RESOURCESRevelation Workbook: CLICK HERE Facebook Group: CLICK HEREVision board template: CLICK HERE Sign Up for Jan 5 Event: CLICK HERE

In Episode 28 of the Travel Marketing & Media podcast, host Sandra McLemore, a renowned marketing expert in the travel industry, addresses three real questions sent in by travel agency owners, advisors, and agents. The episode begins with a deep dive into the use of a magazine as a lead magnet, where Sandra shares her valuable insights on content creation and team coordination. Following this, she provides actionable strategies for effective engagement and partnership building within the food and wine event scene. The episode concludes with a focused discussion on the nuances of introducing and communicating planning fees to clients, offering practical advice for those navigating this transition. This episode is a rich resource for travel

If you're looking to achieve record sales and commission for your travel business in 2024, perhaps numbers that you have never seen before, you're going to need to do something differently. At Travel Marketing & Media ®, we have decided that 2024 is going to be a year of alignment and measurement. It will be the theme around all of which our trainings, services and products are focused. In this episode, we'll dive into the first of our two new tools; the free Revelations workbook. Sandra will break down what it is, why you need it and how it will help you. Learn more at www.travelmarketingandmedia.com/revelation today.

In this insightful episode of the Travel Marketing & Media ® podcast, host Sandra McLemore, a renowned travel industry marketing genius, dives deep into the world of travel marketing. Episode 26 is a special Q&A session where Sandra addresses pressing questions sent in by agency owners, advisors, and agents, who are keen on elevating their marketing strategies. The episode kicks off with a detailed discussion on "How to Improve Marketing Funnel Planning." Sandra provides actionable tips and industry secrets to help listeners refine their marketing funnels, making them more effective and conversion-friendly.Next, Sandra tackles a common yet often unspoken challenge in "How to Overcome Imposter Syndrome." This segment focuses on helping travel professionals build confidence, especially when it comes to crafting weekly email content and marketing funnels.The episode concludes with a strategic exploration of email marketing in "I Have Multiple Niches, Should I Send One Email or One for Each Category?" Sandra offers her expert perspective on tailoring email content to diverse audiences, discussing the pros and cons of single versus multiple email strategies for different niches.Throughout the episode, Sandra's expertise shines, providing listeners with valuable insights and tools to enhance their travel marketing skills. Whether you're struggling with funnel optimization, battling imposter syndrome, or figuring out the nuances of email marketing, this episode is a treasure trove of knowledge for any travel marketing professional looking to excel in their field.

Streamlining for Success: The Power of Fewer Suppliers! Join Sandra McLemore, travel marketing expert and CEO of Travel Marketing & Media as she delves into the transformative strategy of working with 10 or less suppliers. Discover how prioritizing quality over quantity can lead to stronger partnerships, streamlined operations, and enhanced customer experiences. Learn the art of negotiation leverage, risk management, and creating personalized client offerings that set your agency apart. Packed with real-world insights, expert advice, and success stories, this episode is a must-listen for travel agency owners, advisors, and agents aiming to elevate their business.

Welcome to Q&A Day, where travel industry expert and business coach Sandra McLemore addresses questions submitted by travel business owners, guiding them in resolving challenges within their companies. In this episode, Sandra delves into the significance of participating in both in-person and virtual conferences, emphasizing their role in forging connections that can introduce you to and engage with your ideal clientele. Additionally, Sandra offers insights on optimizing your travel business's photo portfolio to accurately reflects they type of travel their selling and provides guidance on strategizing for the creation of effective marketing funnels.

In this super helpful podcast episode you'll get a clear-cut game plan on how to rock your marketing. It's like a light in the marketing maze, especially when you're swamped with too many choices and find yourself hopping from one thing to another. The cool part? The episode dives into three "forever" marketing tactics that have been solid gold, no matter how much social media flips and flops.

Are you a travel agency owner looking to enhance your website's performance and boost conversions? In this podcast episode, Sandra delves into the world of websites, addressing questions and insights gathered from our recent 'Website in a Weekend' workshop participants.Join us as we uncover valuable strategies to supercharge your website's effectiveness and drive better results.

In the lead-up to our 4th 'Website in a Weekend' event, our team at TMM has had the chance to review many of your existing websites. And we've spotted a recurring theme that's honestly stirred some strong emotions within our team. We've identified 5 common elements that, based on our solid evidence, may not be serving your website's best interests, and that my friends, is conversion; converting website visitors to email subscribers, phone calls and paying clients.Our intention here isn't to suggest a complete website overhaul or to critique fellow web designers. Instead, we want to guide you: if you recognize any of these 5 elements on your website, it may be in your best interest to remove them. Be sure to listen to episode 20 if your website is not bringing you new sales. It explains with 100% clarity why.

In the bustling world of travel, attracting potential clients and then turning their interest into solid bookings can sometimes feel like navigating through a maze without a map. As a travel agent, advisor or agency owner, are you finding it hard to draw travelers to your services (traffic problem)? Or maybe they're arriving, but not committing to a trip (conversion problem)? Or, perhaps you're facing the daunting challenge of both?In this episode I'll show you how to use your numbers (and where to find them) to tell you which problem you have and then we'll talk about how to fix them.Got a stunning website already? You still may have a conversion problem.You're about to find out!Come over and join us at our private Facebook group to discuss

Do you know the difference between marketing and sales? Do know where one stops and the other starts? Do you know how they rely on each other? Using the analogy of a 4 x 100m relay, this episode will guide you through the dynamic process of turning potential clients into happy travelers, much like a baton smoothly making its way to the finish line!Think of each stage in the relay race:▶︎ The Starting BlocksSet the stage with solid marketing strategies that kick off your client's journey with enthusiasm.▶︎Runner 1, 2, and 3These stages focus on engaging potential clients, sparking their interest, and building a genuine connection - the core of any successful marketing approach.▶︎The Final Dash with Runner 4:This is where sales comes in, taking all the momentum from marketing and confidently securing the deal.Join us as we clearly break down how marketing and sales work hand in hand in the travel industry and what that means for you as a travel agent, advisor or agency owner.

I see you over there, lost in the jungle of social media algorithms and content waiting for that next booking to land in your inbox. Refresh.. refresh… still not there.Remember the days when your most challenging task was remembering airport codes and learning fare basis rules, not an Instagram analytics chart?For today's travel agents, advisors, and agency owners, the burden of wearing too many virtual hats feels all too real.Between chasing the elusive online trends and just trying to get a like from your bestie or kids, it sometimes feels like you're an unpaid, and let's face it, slightly clueless social media manager.But here's a wild thought: What if the golden ticket was hitting 'logout' instead of 'post'?In this episode, we get real about our misadventures in the digital realm, and share our very own recent experience when we chose to QUIT using social media for our business!We'll explore whether you should too. Pack your virtual bags (and leave the selfie stick at home) for this candid and eye opening experience.

In this epsiode we are diving deep into the glamorous world of luxury travel. Ever wondered where to find those elusive jet-setters? We'll talk about two tactics that ALWAYS work. The first is ads and the second is in person events. I give you brilliant examples of each and by the end of the epsiode you'll have a page full of ideas for your own business. Think luxe online magazines and brand pages tailored just for the elite lifestyle spender. Then, we'll chat about upscale events and venues. From ritzy clubs to high-end social events, learn how to be right where your luxury clients are and make those connections.

Website traffic and social media ads are incredible ways to target your audience, getting the attention of the audience you are looking for. You know you can run ads to target the following audiences:People who have visited your website (even specific pages)People who are on your email list People who already follow you on social media People who have engaged with you before on social mediaPeople who like and follow specific brands on social mediaPeople "just like" all of those people above. The algorithms can find like-minded people. But most travel agents and advisors canNOT do this because of the type of website they have. Learn if that's you and how to get around it. You could be attracting new leads while you sleep or at your full-time job!

Choosing a host agency can be as tricky as packing a suitcase for a month-long vacation. With varying offerings, the quest for the perfect fit, reputation and trust considerations, support and resources, financial factors, and contractual agreements, it's like navigating a travel maze.In this episode we talk about how to choose a host agency.

In this episode of the podcast, we talk to Amy Little, a travel advisor who creates amazing vacations for curious travelers. Amy shares how she balances her life and her travel business, and how she helps her clients discover captivating destinations that match their interests.Get notified when a new episode drops At Travel Marketing & Media we know that you want to be a travel planning professional (superhero status). In order to do that, you need a consistent stream of new clients. The problem is that you are passionate about travel but you do not have the expertise in successful marketing strategies, which makes you feel overwhelmed. We believe that you deserve to focus on what you love most, planning travel for clients that you care about. As a former travel advisor and fellow business owner, I get how overwhelming it can feel to run a business which is why over the past 22 years we have helped travel brands and over 15,000 travel business owners just like you to grow their business. If you're feeling overwhelmed, stuck in a rut or just not sure what you're meant to be doing to grow that baby business check out our quiz. Answer 15 multiple choice questions and we'll give you an action plan to get you from where you are now to your goals.

In this episode we learn from your fellow travel advisor Shanell from Moonglade Travel. She opens up and generously shares how she creates the program for, markets and sells her escorted group travel. Moonglade Travel is a luxury boutique travel company specializing in custom travel planning. Their specialties include all-inclusive Caribbean vacations, romantic getaways, and our world-class women's wellness journeys.Get notified when a new episode drops At Travel Marketing & Media we know that you want to be a travel planning professional (superhero status). In order to do that, you need a consistent stream of new clients. The problem is that you are passionate about travel but you do not have the expertise in successful marketing strategies, which makes you feel overwhelmed. We believe that you deserve to focus on what you love most, planning travel for clients that you care about. As a former travel advisor and fellow business owner, I get how overwhelming it can feel to run a business which is why over the past 22 years we have helped travel brands and over 15,000 travel business owners just like you to grow their business. If you're feeling overwhelmed, stuck in a rut or just not sure what you're meant to be doing to grow that baby business check out our quiz. Answer 15 multiple choice questions and we'll give you an action plan to get you from where you are now to your goals.

One day, somebody in a boardroom said "let's sell furniture to people and make them build it themselves. And let's make walk around the store following arrows so that they look at every single thing we want them to". You see IKEA had a plan. They knew what they wanted to sell and they knew what they needed people to do to make those sales. Everyone who visits a store has to walk a route from start to end. They see every single display room and product - may be in a hurry with one eye closed or maybe with a phone snapping photos, either way they see it. This is my favorite example of having a sales goal and a marketing tactic to support it. You most likely don't have a shopfront like IKEA. Wait... you do. Your website.. and it's open 24/7. So what are people doing when they walk into your IKEA? Are they wandering around aimlessly or are you guiding them with purpose? In this episode we'll talk about how to keep visitors on your website for longer.Get notified when a new episode drops At Travel Marketing & Media we know that you want to be a travel planning professional (superhero status). In order to do that, you need a consistent stream of new clients. The problem is that you are passionate about travel but you do not have the expertise in successful marketing strategies, which makes you feel overwhelmed. We believe that you deserve to focus on what you love most, planning travel for clients that you care about. As a former travel advisor and fellow business owner, I get how overwhelming it can feel to run a business which is why over the past 22 years we have helped travel brands and over 15,000 travel business owners just like you to grow their business. If you're feeling overwhelmed, stuck in a rut or just not sure what you're meant to be doing to grow that baby business check out our quiz. Answer 15 multiple choice questions and we'll give you an action plan to get you from where you are now to your goals.

If Hashtags give you a headache, I think you're going to love today's episode. We're going to talk all about what a hashtag is, and how I first truly understood hashtags. And I have to say it was a long time after hashtags came out that I started to truly catch on. I thought it was a fad that would go away so ignored it for some time. When I did start to try, I was terrible at using them and really made a mess of it, more importantly, getting zero benefits. So today, you're going to sidestep my mistakes and take a shortcut. I'm going to explain what a hashtag is once and for all. You're going to have total clarity on how to use them. And I'm going to break down the Travel Marketing & Media ® four-category hashtag system for travel advisors. You can see a visual of that HEREGet notified when a new episode drops At Travel Marketing & Media we know that you want to be a travel planning professional (superhero status). In order to do that, you need a consistent stream of new clients. The problem is that you are passionate about travel but you do not have the expertise in successful marketing strategies, which makes you feel overwhelmed. We believe that you deserve to focus on what you love most, planning travel for clients that you care about. As a former travel advisor and fellow business owner, I get how overwhelming it can feel to run a business which is why over the past 22 years we have helped travel brands and over 15,000 travel business owners just like you to grow their business. If you're feeling overwhelmed, stuck in a rut or just not sure what you're meant to be doing to grow that baby business check out our quiz. Answer 15 multiple choice questions and we'll give you an action plan to get you from where you are now to your goals.

Get notified when a new episode drops At Travel Marketing & Media we know that you want to be a travel planning professional (superhero status). In order to do that, you need a consistent stream of new clients. The problem is that you are passionate about travel but you do not have the expertise in successful marketing strategies, which makes you feel overwhelmed. We believe that you deserve to focus on what you love most, planning travel for clients that you care about. As a former travel advisor and fellow business owner, I get how overwhelming it can feel to run a business which is why over the past 22 years we have helped travel brands and over 15,000 travel business owners just like you to grow their business. If you're feeling overwhelmed, stuck in a rut or just not sure what you're meant to be doing to grow that baby business check out our quiz. Answer 15 multiple choice questions and we'll give you an action plan to get you from where you are now to your goals.

If you keep hearing the terms "lead magnet... freebie... give-away... free offer... IFO" thrown around and you aren't sure what to make of it, it's OK. In this episode, I'm going to lay it all out for you using a real example from my personal life. I'll break down exactly what a lead magnet is, why your travel business needs one, and how it will benefit you. Of all the episodes in my podcast so far, this is the one I would NOT gloss over. It feels like having solar panels on your roof producing energy for you while you work.Get notified when a new episode drops At Travel Marketing & Media we know that you want to be a travel planning professional (superhero status). In order to do that, you need a consistent stream of new clients. The problem is that you are passionate about travel but you do not have the expertise in successful marketing strategies, which makes you feel overwhelmed. We believe that you deserve to focus on what you love most, planning travel for clients that you care about. As a former travel advisor and fellow business owner, I get how overwhelming it can feel to run a business which is why over the past 22 years we have helped travel brands and over 15,000 travel business owners just like you to grow their business. If you're feeling overwhelmed, stuck in a rut or just not sure what you're meant to be doing to grow that baby business check out our quiz. Answer 15 multiple choice questions and we'll give you an action plan to get you from where you are now to your goals.

Do you attract the wrong clients? Are you trying to persuade your audience to book different types of travel (the ones you want to sell)? Or perhaps you have no problem attracting new prospects but they end up ghosting you to price match your services, or they pick your brain and then end up booking themselves? This episode is for you if you keep attracting the wrong clients.Get notified when a new episode drops At Travel Marketing & Media we know that you want to be a travel planning professional (superhero status). In order to do that, you need a consistent stream of new clients. The problem is that you are passionate about travel but you do not have the expertise in successful marketing strategies, which makes you feel overwhelmed. We believe that you deserve to focus on what you love most, planning travel for clients that you care about. As a former travel advisor and fellow business owner, I get how overwhelming it can feel to run a business which is why over the past 22 years we have helped travel brands and over 15,000 travel business owners just like you to grow their business. If you're feeling overwhelmed, stuck in a rut or just not sure what you're meant to be doing to grow that baby business check out our quiz. Answer 15 multiple choice questions and we'll give you an action plan to get you from where you are now to your goals.

If you are exhausted by the social media game, this episode is for you. We sit down and have a real conversation about social media in this episode. I think you'll be pleasantly surprised when and how I counsel you to go about your social media for your travel business.Get notified when a new episode drops At Travel Marketing & Media we know that you want to be a travel planning professional (superhero status). In order to do that, you need a consistent stream of new clients. The problem is that you are passionate about travel but you do not have the expertise in successful marketing strategies, which makes you feel overwhelmed. We believe that you deserve to focus on what you love most, planning travel for clients that you care about. As a former travel advisor and fellow business owner, I get how overwhelming it can feel to run a business which is why over the past 22 years we have helped travel brands and over 15,000 travel business owners just like you to grow their business. If you're feeling overwhelmed, stuck in a rut or just not sure what you're meant to be doing to grow that baby business check out our quiz. Answer 15 multiple choice questions and we'll give you an action plan to get you from where you are now to your goals.

Do you ever open your inbox and feel like you have been punched in the face by every masterclass, membership, workshop, conference, event, webinar or FAM trip?! And here you are thinking to yourself... I don't have the money or time to do all of these things but I KNOW I need help... Today you'll get the clarity you need in this straight to the point, no fuss episode. I'll give you a bulletproof (think Sia - titanium) checklist to make sure you NEVER pick the wrong service, professional, or product for your travel business. No more wasted money or wasted time trying out the magic pills and Hydroxycut pills of travel marketing. You really don't have any time to waste and you're about to learn how to navigate the learning curve of travel marketing training and services. While this episode is dedicated to new industry travel advisors, seasoned travel advisors definitely should not skip it! Get notified when a new episode drops At Travel Marketing & Media we know that you want to be a travel planning professional (superhero status). In order to do that, you need a consistent stream of new clients. The problem is that you are passionate about travel but you do not have the expertise in successful marketing strategies, which makes you feel overwhelmed. We believe that you deserve to focus on what you love most, planning travel for clients that you care about. As a former travel advisor and fellow business owner, I get how overwhelming it can feel to run a business which is why over the past 22 years we have helped travel brands and over 15,000 travel business owners just like you to grow their business. If you're feeling overwhelmed, stuck in a rut or just not sure what you're meant to be doing to grow that baby business check out our quiz. Answer 15 multiple choice questions and we'll give you an action plan to get you from where you are now to your goals.

As many of you know, I started my career in the travel industry as a travel advisor for STA Travel. I worked in a few of their branches before moving up into their head office in the UK. When I sold travel we were paid commission on EVERYTHING, even domestic air. It was also an era where travelers still didn't have smartphones and most had no access to the internet. The big yellow booking engine and that little blue gnome were not yet household names, and nobody thought they knew more about booking travel than their travel agent. It was still an age where we picked up our tickets in person from the travel agency, and when we checked in at the airline counter we were asked for our "ticket and passport please Mam". It was also a time in history when it was totally OK to smoke on flights - that didn't end until the late 90s! But that's a whole other story. My honest feeling, having watched the industry evolve over the past 22 years, is that we moved away from professional travel planners, to the big booking engines, and now a great majority of those who used to DIY their own travel are now hesitant to do so. Last week I sat down to buy travel insurance for my family as we get ready to fly to France for two weeks. Before I knew it I had 22 tabs open on my screen and I was confused. I switched tasks to stop from getting frustrated. But my next task, booking train tickets and car transfers also made me uncertain. Me... 22 years of industry experience felt for the first time in my life, unqualified to book my own travel. I felt unsure of the rules, unsure of the protocols. I feared making a mistake. So I picked up the phone and paid a $250 planning fee and handed my entire worry list over to a travel advisor. In the past few days, we have given her another $250 for another trip and sent a friend her way. A friend who is an avid online book. My goal in 2022 is that all 30, 000 travel advisors that follow me, are members of our community and take our training, ALL start to charge I am determined to pull each and every single one of you to a place where you feel proud and confident of your planning fees. Get notified when a new episode drops At Travel Marketing & Media we know that you want to be a travel planning professional (superhero status). In order to do that, you need a consistent stream of new clients. The problem is that you are passionate about travel but you do not have the expertise in successful marketing strategies, which makes you feel overwhelmed. We believe that you deserve to focus on what you love most, planning travel for clients that you care about. As a former travel advisor and fellow business owner, I get how overwhelming it can feel to run a business which is why over the past 22 years we have helped travel brands and over 15,000 travel business owners just like you to grow their business. If you're feeling overwhelmed, stuck in a rut or just not sure what you're meant to be doing to grow that baby business check out our quiz. Answer 15 multiple choice questions and we'll give you an action plan to get you from where you are now to your goals.

A specific quote keeps popping up everywhere I go right now. I saw it on Pinterest and then on a notebook in Homegoods. Now it's my ride and die quote sitting front and center on a post-it note in my office... You can do anything, not everything. I love it. I then thought "hey, this is like niching your business"... You sell anything, not everything. In this episode I'll show you two excellent ways to choose and/or clarify a niche for your travel business: 1. The street intersection method (made up by me) 2. The commission method (also made up by me) As you can see, the first episode is only 18 minutes and right now, you're only one click away from the start.Get notified when a new episode drops At Travel Marketing & Media we know that you want to be a travel planning professional (superhero status). In order to do that, you need a consistent stream of new clients. The problem is that you are passionate about travel but you do not have the expertise in successful marketing strategies, which makes you feel overwhelmed. We believe that you deserve to focus on what you love most, planning travel for clients that you care about. As a former travel advisor and fellow business owner, I get how overwhelming it can feel to run a business which is why over the past 22 years we have helped travel brands and over 15,000 travel business owners just like you to grow their business. If you're feeling overwhelmed, stuck in a rut or just not sure what you're meant to be doing to grow that baby business check out our quiz. Answer 15 multiple choice questions and we'll give you an action plan to get you from where you are now to your goals.

Do you know the most common mistakes that travel advisors make when they're first starting out? They try to sell *ANYTHING TO ANYONE* and end up selling very little. It feels counter-intuitive to say not to sales when you're first starting out, especially when you have bills to pay. As they move further into the industry, travel advisors realize that the only way to have a truly profitable business is to niche down and specialize. It allows them to create a high converting marketing strategy that brings in a consistent stream of new clients. So if that all makes sense, the next question you have is.... how do I pick a niche? Let's get into that in this two part episode.Get notified when a new episode drops At Travel Marketing & Media we know that you want to be a travel planning professional (superhero status). In order to do that, you need a consistent stream of new clients. The problem is that you are passionate about travel but you do not have the expertise in successful marketing strategies, which makes you feel overwhelmed. We believe that you deserve to focus on what you love most, planning travel for clients that you care about. As a former travel advisor and fellow business owner, I get how overwhelming it can feel to run a business which is why over the past 22 years we have helped travel brands and over 15,000 travel business owners just like you to grow their business. If you're feeling overwhelmed, stuck in a rut or just not sure what you're meant to be doing to grow that baby business check out our quiz. Answer 15 multiple choice questions and we'll give you an action plan to get you from where you are now to your goals.

When people (like you) see my business, I'm sure that many assume it was always like this... glamorous, big, profitable, and fun. But just like every business owner and entrepreneur, I started with: • Zero followers • Zero subscribers on my email list (I didn't even know what an email list was or why I needed one) • Zero ideas of what my business was going to be • Zero capital to get started (wouldn't have known what to do with it if I had it) • Zero goals and no plan to get there So I thought the best way to launch this podcast is to share with you my genesis story. You'll learn about the jobs that I had from the part time shoe store to a senior level marketing and revenue executive in the cruise line industry - and of course my time with the infamous Anthony Bourdain. You and I are much more alike than you think. Come over and join the conversation about this episode on Facebook or Instagram.Get notified when a new episode drops At Travel Marketing & Media we know that you want to be a travel planning professional (superhero status). In order to do that, you need a consistent stream of new clients. The problem is that you are passionate about travel but you do not have the expertise in successful marketing strategies, which makes you feel overwhelmed. We believe that you deserve to focus on what you love most, planning travel for clients that you care about. As a former travel advisor and fellow business owner, I get how overwhelming it can feel to run a business which is why over the past 22 years we have helped travel brands and over 15,000 travel business owners just like you to grow their business. If you're feeling overwhelmed, stuck in a rut or just not sure what you're meant to be doing to grow that baby business check out our quiz. Answer 15 multiple choice questions and we'll give you an action plan to get you from where you are now to your goals.