Hudson Phillips and Evan Chasteen sit down for a quick chat each Friday to discuss what they are learning as they navigate career and life as marketers, dads and avid questioners oftentimes using metaphors to communicate their ideas.
Learn more about The Story Cycle: https://storycyclebook.com/ Learn more about Robert Carnes: http://www.jamrobcar.com/ Check out Green Mellen: https://www.greenmellenmedia.com/ Work with Uplink Marketing: https://uplinkmarketing.com
Jenny is an independent SEO Consultant with more than 12 years of experience helping companies and content creators generate brand awareness, traffic, and conversions with SEO. Jenny is passionate about her field, and is a frequent speaker on SEO and website marketing. She has taught SEO at WordCamps around the country, NAIS, EdNET, PRSA, Business Marketing Association, and various digital marketing organizations. She is on the faculty for the American Marketing Association and has taught SEO to thousands of marketers over the past 12 years. https://jennymunn.com/ ----- https://uplinkmarketing.com Hosted by Evan Chasteen: https://evanchasteen.com
Today's guest is John Horn. John is a Managing Partner at StubGroup, a Premier Google Partner ranked in the top 1% of all Google Partners worldwide. John has taught digital marketing to over 85,000 students online and spends his days looking for ways to keep at the cutting edge of the digital advertising world, equipping the team at StubGroup to provide excellent service to their clients and speaking with businesses looking for an effective PPC management solution. John lives and breathes PPC and he can talk for hours on campaign types, bidding strategies, keyword structure, and so on, but what really excites him is figuring out how to use those technical abilities strategically for each client's unique scenario. ------------------------------------------------------------ For more on John's work at StubGroup: https://stubgroup.com Download our free marketing assessment: https://uplinkmarketing.com/free
Breanna Honeycutt is the VP of sales for Nextep. Having been with the company since 2006, she's seen Nextep through tough times including the economic downturn and the pandemic but also through tremendous growth. Christy Hrencher has years of experience in the B2B world and leads the Nextep marketing team in everything from branding to digital, communications, and technology. Breanna and Christy have worked together for almost seven years and have managed - along with the help of many talented peers - to bridge the gap between sales and marketing while delivering winning results and content across multiple audiences and industries - and they have fun doing it! Learn more at: https://nextep.com Take our free marketing assessment: https://uplinkmarketing.com/free
Alan McNaron is the Founder and Director at Orange Identity, a creative agency specializing in strengthening brands by showcasing their differences. After ten years of marketing experience, Alan has mastered the art of clear and efficient communication. Today, he tells us all about elevator pitches. After today, you'll learn what makes them effective, how to know if they're effective, and where you can fill in the gaps. Learn more about Orange Identity: https://orange-identity.com Download our free marketing assessment: https://uplinkmarketing.com/free
With over two decades of project management experience spanning international project logistics to product development, Cody has learned a thing or two about how to get projects done and has found his project management home in the creative brand and marketing industry. If you're trying to find Cody, your best bet is a local PBR dispensary or his front porch in Atlanta, where he currently resides with his wife, Mary London. ------ Download our free marketing assessment: uplinkmarketing.com/free
Joe and Tim met in college, where they became serial collaborators and learned how to successfully promote ideas (and get in trouble with the school administration) using solid tech and design. That was ten years ago. Having spent much of the meantime in corporate environments (getting in less trouble), they now operate Maniac, an unagency that makes marketing your business way less complicated. Their goal? To deliver exceptional experiences for their clients and accountable marketing based on strategic design and teachable tech. No more headaches. Learn more about Maniac: maniac.agency ------------------- Download our free marketing assessment (no email address required, just click download): uplinkmarketing.com/free
Ben and Carter interned at Uplink Marketing for the Summer of 2021. They brought unique and fresh perspectives and asked great "why" questions that our team benefitted from. We wish them well as they head off to the next school year! Ben Segars graduated from Cambridge High School in 2021 and is set to attend the University of Oregon in the fall. He enjoys attending sporting events and playing video games. Carter Benson attends Alliance Academy for Innovation in Cumming, GA and loves queso and mechatronics (not at the same time). ---------------------------------------------------- Download our free marketing assessment: uplinkmarketing.com/free Learn more about Uplink Marketing: uplinkmarketing.com/about
Lain McCanless is the Executive Director of Robbins Nest Media and is known as Chief Storyteller in the marketing industry. He's a visionary and loves to celebrate other people's businesses and passions through the lens of marketing. With a degree in Public Relations and Social Media, he is pioneering digital marketing in Branson, Missouri. Outside of his 9 to 5, Lain is a communicator in Evangelism and Leadership in the United States. On a typical evening you can find him spending time with his wife, Aspyn Lee, sitting around a bonfire or playing music. Learn about Robbins Nest Media: https://robbinsnestmedia.com/ Connect with Lain on LinkedIn: https://www.linkedin.com/in/lain-mccanless-563767172/ -------------------------------------- Take 10 minutes to assess your marketing efforts and discover what areas need your focus most. Download our free Marketing Assessment: https://uplinkmarketing.com/free
Mickey Mellen Mickey is the founder and partner of GreenMellen Media and is regarded as the token “tech guy” around the office. With over 14 years of WordPress experience and a passion for helping others, you will often find Mickey leading a North Atlanta-based MeetUp, A Brighter Web. Micky is highly involved in social media and knows the ins and outs of everything from Facebook to Search Engine Optimization and has spoken at many events around the country. You can also find Mickey coaching his daughter's soccer team, playing softball or enjoying ice cream with his two girls and wife, Kelly. Buy Sapiens: https://www.amazon.com/Sapiens-Humankind-Yuval-Noah-Harari/dp/0062316095 Learn more about GreenMellen: www.greenmellenmedia.com -------- Learn more about Uplink Marketing: uplinkmarketing.com Download our free marketing assessment: uplinkmarketing.com
Freddy is a dad, husband, musician and brand designer. He currently leads the creative team at Stonecreek Church in Milton, GA. To learn more about Freddy and to see his brand work visit mineratl.com. In this episode we discovered a new definition for marketing: "Awakening something within." Listen now: When something awakens within we're moved to action. Marketing in two steps: 1. feeling an emotion 2. communicating that emotion in such a way that causes another to feel emotion to such a degree it drives them to action ----- Learn more about Uplink Marketing: uplinkmarketing.com
Patrick is the Director of Client Success at Uplink Marketing and in this episode we talk through how data impacts marketing and decision making. Learn more about Uplink Marketing: uplinkmarketing.com
Patrick is the Director of Client Success at Uplink Marketing and in this episode we talk through how data impacts marketing and decision making. Learn more about Uplink Marketing: uplinkmarketing.com
Hudson Phillips is the Creative Director at Uplink Marketing, a digital marketing & branding agency located in Alpharetta, GA. He also writes films and hosts an online community for screenwriters who want to be a part of a community that helps them get script done. uplinkmarketing.com scriptblast.com
Hey Thunderbird: https://heythunderbird.com/
This podcast is a pitch episode for Thomann Family Law Firm located in Alpharetta, GA. In this episode, Evan Chasteen, Founder of Uplink Marketing, pitches paid social advertising and podcasting services to a local law firm by explaining how it can help them increase the number of free 15 minute consultations (potentially exponentially) in hopes that a percentage of those consultations convert to paying clients. Learn more about Uplink Marketing: uplinkmarketing.com Thomann Law website: https://thomannfamilylaw.com/
In this episode I try to pull out similarities between the Journey and Digital Advertising (Ad-Venture). Books referenced: The Hero's Journey 12 Rules for Life Learn more about Uplink Marketing: uplinkmarketing.com
May your week be full of randomness. And may you rest in the beautiful mystery of perhaps. Chinese parable on YouTube: https://www.youtube.com/watch?v=CzxprrfoEMM Uplink Marketing - uplinkmarketing.com
Recently, I’ve been noticing a trend among the stories told by people I admire. This episode was inspired by those stories. May you be willing to let confusion give way to wonder and to practice not-doing. And in doing so find that everything falls into place. May you reign over all things and may sovereignty be your rest. Onward Trailer: https://www.youtube.com/watch?v=gn5QmllRCn4 Gospel of Thomas Reference: https://wisdomwayofknowing.org/resource-directory/gospel-of-thomas/ Tao Te Ching Reference (Chapter 3): https://www.organism.earth/library/document/tao-te-ching Learn more about Uplink Marketing: uplinkmarketing.com
Some thoughts on vibrations. Excerpt: "You are noise. You are made up of tiny vibrations. Tiny noises. Silence is your substance - your sub-stance. And when you combine your silence with your noise you become sound. Together, you are sound. You are sound that provokes emotion. Your vibrations make people feel. You are a note in The Great Symphony." Read the written version here: https://www.evanchasteen.com/blog/2020/4/29/adding-noise-to-the-silence Quote from the Tao Te Ching: https://www.organism.earth/library/document/tao-te-ching Link to Alan Watts recording: https://www.organism.earth/library/document/tao-of-philosophy-2 Learn more about Uplink Marketing here: https://uplinkmarketing.com Intro Music: "Too Cool" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/ Songs in order of appearance: Never Stop Instrumental - Tyler Brown Williams This Is Our Time - Cassette Deck Inside the Mind - Ryan Taubert
In this episode Evan Chasteen and Clay Jones discuss the importance of building relationships when it comes to the sustainability of your business. To find out more about Clay Jones Real Estate visit thejonesrealestate.com. To find out more about Uplink Marketing visit uplinkmarketing.com. Music credits: "Too Cool" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
In this episode Evan Chasteen and Brandon Carter explore rule number one from Dr. Jordan Peterson's Twelve Rules for Life. In each episode of this series they'll be exploring one rule and discussing two things in relation to that rule: 1) How it has impacted their life 2) How it applies to business and marketing. Learn more about Uplink Marketing: uplinkmarketing.com Music credits: "Too Cool" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
In this episode Evan Chasteen talks with Robert Carnes about storytelling, marketing & Frozen II metaphors. Robert Carnes is a freelance writer and storyteller. He writes for a number of blogs and online publications. Carnes has worked for a number of years in marketing and communications for both churches and nonprofits. Learn more about Robert and his book:http://www.originalstoryteller.com/ Learn more about Uplink Marketing: uplinkmarketing.com Music credits: "Too Cool" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
Evan Chasteen shares five thoughts on marketing and being in the midst of coronavirus. Be sensitive. Encourage thoughtfulness and compassion. Check your motivations. Double check how you are motivating others. Get creative! Learn more about Uplink Marketing: uplinkmarketing.com
Podcasts are today where Facebook was before your business had a Facebook page. They continue to rise in popularity each year. In this episode Evan Chasteen shares the Uplink Marketing Podcast System. Uplink Marketing uses this system to serve businesses looking to make more content in less time. Uplink can work with you and your business to create 1 month's worth of engaging and valuable content using less than 3 hours of your time each month. That content includes: Facebook Instagram Twitter Blog Medium Email YouTube We're a good fit to work with you if you have more money than time. If you have more time than money, download a .pdf version of this podcast system and implement it in your business for free: https://uplinkmarketing.com/blog/uplink-marketing-podcast-system-1 Music credits: "Too Cool" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
In this episode Evan Chasteen and Hudson Phillips discuss the difference in planning versus guessing using the drive to and from work as a metaphor. Marcus Buckingham is the guy's name Hudson couldn't think of. ReWork is the book that inspired this episode. Learn more about Hudson's film tour: https://www.facebook.com/thisworldalonefilm/ Learn more about ScriptBlast: https://scriptblast.com Learn more about Uplink Marketing: uplinkmarketing.com If you have a second, please rate us and leave a review (it'll help us reach more people, and reaching more people will help us find more work so we can keep doing these podcasts). Music credits: "Too Cool" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
In this episode Evan Chasteen and Hudson Phillips talk about being true to yourself as an individual and as a business. Inspiration for this episode: Aladdin Visualize Value: https://www.visualizevalue.com/ Visualize Value video 1: https://www.youtube.com/watch?v=jT5ErzKex30 Visualize Value video 2: https://www.youtube.com/watch?v=1jqaJ88gCu8 Learn more about ScriptBlast: scriptblast.com Learn more about Uplink Marketing: uplinkmarketing.com Music credits: "Too Cool" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
In this episode Evan Chasteen and Hudson Phillips talk about love. Takeaways: To love you must know yourself. Love yourself and love others in that order. Learn more about ScriptBlast: scriptblast.com Learn more about Uplink Marketing: uplinkmarketing.com
In this episode Evan Chasteen and Hudson Phillips talk about contracts and use metaphors to explore trust. Inspired by an email from Jon Acuff's Entrepreneur's List. Takeaways: If you trust the person the contract doesn't matter. If you don't trust the contract doesn't matter. Two types of trust: 1) Intentional 2) Unintentional Hudson answers the question, "How do you write a trustworthy character in screenwriting? Book mentioned: Save The Cat by Blake Snyder Trust requires action. Build trust by: Being transparent Doing what you say you'll do Minimizing initial risk Partnering with others who are trustworthy Getting endorsements Learn more about Evan and Uplink Marketing: uplinkmarketing.com Learn more about Hudson and ScriptBlast: scriptblast.com
In this Episode Hudson Phillips and Evan Chasteen chat about inversion (inspired by this post from James Clear) and fear. Takeaways: Experience helps alleviate fear. Fear is powerful. There is such thing as a positive use of fear in marketing (positive fear experiences). Learn more about Hudson and ScriptBlast: scriptblast.com Learn more about Evan and Uplink Marketing: uplinkmarketing.com
In this episode Evan walks Hudson and the listeners through a quick exercise and then they talk about ice cream metaphors. Book mentioned at the beginning: REWORK by Jason Fried & David Heinmeier Hansson Learn more about Uplink Marketing: uplinkmarketing.com Learn more about ScriptBlast: scriptblast.com Subscribe to the Uplink Marketing Podcast to stay up to date with our weekly conversations.
In this episode Evan Chasteen and Hudson Phillips talk about death and death metaphors and relate their experiences with physical deaths of loved ones to the tiny deaths we face each day. Hudson recently appeared on the Back To One Podcast. Subscribe to their podcast to listen to his episode when it's released. Evan Chasteen is the owner of Uplink Marketing - an Alpharetta, GA based agency that helps businesses drive traffic | generate leads | increase revenue using podcasting and paid social media advertising. Hudson Phillips is the owner of ScriptBlast - an organization that helps people Write Smarter | Write Faster | Write A Better Life. Your rating of this podcast goes a long way in helping us reach new people.
In this episode Hudson Phillips and Evan Chasteen talk about Essentialism by Greg McKeown, content creation and using every bit of content by letting nothing go to waste. Learn more about Uplink Marketing: uplinkmarketing.com Learn more about ScriptBlast: scriptblast.com
In this episode Evan Chateen talks through Uplink Marketing's Paid Social Checklist. This checklist was developed to help businesses better understand if paid social media advertising is a viable marketing strategy that can produce a positive ROI. You can find the written version of this checklist here: https://uplinkmarketing.com/blog/free-digital-marketing-checklist You can schedule a call with Evan here: https://calendly.com/uplink/call-with-uplink-marketing
In this episode Evan invites his dad, Roger Chasteen, to appear on the podcast (and to learn what a podcast is). Roger Chasteen is an accomplished businessman, a loving husband and, in Evan's opinion, the best example of a father anyone could have: teacher, protector, provider, magician, musician, serious, FUN, stern but gentle, and above all - true to himself.
In this episode Hudson Phillips (scriptblast.com) and Evan Chasteen (uplinkmarketing.com) chat about anticipation and the ways it shows up in movies, our lives and our businesses.
In this episode Hudson Phillips and Evan Chasteen break down commitment in to two categories: known commitments and unknown commitments and use a cliff jumping metaphor in attempt to describe commitment. Hudson is a screenwriter and business owner. ScriptBlast.com Evan is a marketer and business owner. uplinkmarketing.com
In this episode Evan Chasteen tries out his first ever solo podcast recording. He talks about joy, excitement, remembering a dear friend and how marketing becomes easy when a business provides more value than the customer is paying for.
In this episode Hudson Phillips and Evan Chasteen discuss perfectionism and it's attainability using Sushi Master, Jiro, as an example. Find out more about Evan: evanchasteen.com Find out more about Hudson: scriptblast.com
In this episode Hudson Phillips and Evan Chasteen talk about what success looks like using metaphors and childhood experiences.
In this episode Evan Chasteen and Hudson Phillips sit down and discuss The Journey we are all on.
Hudson Phillips and Evan Chasteen share an office space in Downtown Alpharetta, GA and on Fridays they record a quick chat. This is the first one of many. This episode includes some thoughts on starting things before you have a perfect strategy, marketing and storytelling.
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