Podcasts about story cycle

If we tell ourselves a certain story, we're going to make certain decision. If we change that story, our decisions will change as well. Today we're going to break down the Story Cycle. This simple yet extremely powerful concept has been taught by many personal development and productivity gurus. Ultimately our story influences our actions, our actions influence our results, and our results reinforce our story. This is how the rich get richer and the poor get poorer!   - - - - - - - - - - - - - - - - - - - - - - - - - - - - Don't forget to subscribe to the show! If you'd be so kind as to leave a rating and review, that would help tremendously!   - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Book Kevin to speak at your school or event!   Learn more about Kevin's speaking programs here!   Follow Kevin on social! Facebook Instagram Linked In Tiktok Twitter      

Park Howell reads appendix one of his book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. Learn how to use the Story Cycle to create compelling presentations and long-form communications that transport your audience from their world into yours.  Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn!

Park Howell, the founder of The Business of Story, walks you through how you can easily use the 10-step Story Cycle System™ to create compelling presentations by simply answering a few questions about your audience.  Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Advent day 7: Joseph Campbell’s Hero’s Journey and Dan Harmon’s Story Cycle (plus Christopher Vogler) Links, etc. This is Dan Harmon’s story circle (graphic from https://www.studiobinder.com/blog/dan-harmon-story-circle/) And here’s a cycle I noted for Beyond the Wall where “Order” is the Village and “Chaos” is Beyond the Wall from here (old DepartmentV site, bit of a…Read more 111.7: Joseph Campbell’s Hero with a Thousand Faces

"Let me tell you a story..."Did we capture your attention? There's something about a compelling story that draws our hearts and minds more than just about anything else. Effective storytelling can be a leadership superpower, so how can our churches tell better stories? What's the process we should use to listen, capture, and share good stories, and how can that cycle help grow our churches and share the gospel? On this episode we talk through this and much more with author Robert Carnes. Robert has written two books, including "The Story Cycle," which we talk about this week. 

Learn more about The Story Cycle: https://storycyclebook.com/ Learn more about Robert Carnes: http://www.jamrobcar.com/ Check out Green Mellen: https://www.greenmellenmedia.com/ Work with Uplink Marketing: https://uplinkmarketing.com

Have you ever had an idea for a book? What did you do with that idea? Robert Carnes has just completed his third book, "The Story Cycle" and joins the podcast to talk about his book, how it came about, what he hopes to accomplish with it and how you, too, can write your own book. Subscribe: Apple Podcast | Android | Spotify | RSS ACTION STEPS: Share your thoughts! Have you ever thought about getting your idea published before? How has this helped you? Share your thoughts below or on social media. Robert is a great resource for writing and marketing. He's on Twitter, has a website and you can find his book, "The Story Cycle" Join the Digital Bootcamp Facebook Group. To learn how to be more effective using digital tools for your ministry join the group. This is for ALL Ministers, not just Church Communicators or Social Media Managers as we share resources, tools and digital trends to see how we can reach more people for Christ with these tools. If you are in Digital Ministry, be part of the Digital Ministry Twitter Community. We share daily encouragement and support to help you do ministry in this online world more effectively. Click here to be part of it. Sign up for the Sidekick Scoop Weekly Email. Each Friday get a fresh email with content from all over the ministry world (especially online and student ministry topics) and be encouraged in how you can minister more effectively in today's world. If you have an idea for a topic or a person for Tom to interview for a future podcast episode, email tapounder@gmail.com.

Robert Carnes joins Jeff and Brian to discuss the art of storytelling in communication. Robert is a multiple-time author and friend of both Jeff and Brian. You can learn more about him at http://www.jamrobcar.com/

In celebration of this week's Story Cycle Concert, we're taking a look back at our first conversation with Story Cycle Artist-in-Residence, Michelle J. Rodriguez, in Season Three.  Michelle's work as a musical theatre songwriter has been featured around the country at notable theatres and programs including Portland Center Stage, Ars Nova, New York Theater Workshop, The Public Theater and many more.  At the upcoming concert on April 22, she will perform some of her work, including the debut of some new material.  The Story Cycle students she has mentored through the year will present their new works as well.   In this inspiring episode, she shares her incredible journey as an artist, what she hopes for in the future of musical theatre, and the power of reaching for a dream that aligns with your values.At The Lexington Theatre Company, we create professional theatre and train the next generation of theatre artists so that our community can enjoy a shared experience of masterful storytelling.To learn more about  The Lexington Theatre Company, visit our website lexingtontheatrecompany.org Follow us on social media - @thelextheatreco

We're taking a quick break from our Season Series to give you a behind-the-scenes preview of our upcoming Story Cycle Concert with our headlining star and Artist-in-Residence, Michelle J. Rodriguez.  Michelle's work as a musical theatre songwriter has been featured around the country at notable theatres and programs including Portland Center Stage, Ars Nova, New York Theater Workshop, The Public Theater and many more.  At the upcoming concert on April 22, she will perform some of her work, including the debut of some new material.  The Story Cycle students she has mentored through the year will present their new works as well.  In this episode, we chat about the Story Cycle experience for Michelle, her excitement about the concert and the beautiful future she sees for the program.At The Lexington Theatre Company, we create professional theatre and train the next generation of theatre artists so that our community can enjoy a shared experience of masterful storytelling.To learn more about  The Lexington Theatre Company, visit our website lexingtontheatrecompany.org Follow us on social media - @thelextheatreco

Park Howell, founder of the Business of Story and considered The World's Most Industrious Storyteller, takes you by the hand quickly through his Story Cycle System™ to help you craft your brand story strategy just by listening to this episode. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Get to know Joseph Wrightson as our "Meet The Team Series" continues.  Joseph shares how he combines his numerous creative talents all into one new job at The Lex and takes us behind the scenes of the two Outreach Programs he directs for us, "Adventures en Casa" and Story Cycle.At The Lexington Theatre Company, we create professional theatre and train the next generation of theatre artists so that our community can enjoy a shared experience of masterful storytelling.To learn more about  The Lexington Theatre Company, visit our website lexingtontheatrecompany.org Follow us on social media - @thelextheatreco

Ep 31 - Classical and data storytelling tips with Sam Knowles. Lee chats to Sam Knowles from Insight Agents about his love of classical stories and also the practical and big picture stuff around making data work in presentations. Data storytelling is something that is key to talks in the 21st century. You can find Lee Jackson the Keynote Speaker and Presentation coach at www.leejackson.org  You can contact Sam via his LinkedIn profile here  Some links story related to the discussion too helpfully provided by Sam:   Robert McKee - https://mckeestory.com. His book Story and Storynomics. Lots of really interesting evidence, from Aristotle to Joseph Campbell, he of the hero's journey.   For more on Jungian archetypes and how these underpin all myths around the world, Alexander 'Sandy' Dunlop runs something called the Cultural Myth School of Branding and can be found at https://www.alexanderdunlop.ie   The US podcast, The Business of Story, presented by Park Howell https://businessofstory.com/storytelling-podcast/   “The 5 Myths Trump Uses to Wield Power” (episode 234) https://businessofstory.com/podcast/5-myths-trump-uses/   “7 Marketing Lessons from the myth of the Plague” (episode 260) https://businessofstory.com/podcast/marketing-lessons-from-myths/   "A Practical Guide to the Story Cycle and Transformational Business Languages” (episode 33) https://businessofstory.com/podcast/a-practical-guide-to-the-story-cycle/   And finally, Sam's podcast, the Small Data Forum, is… https://www.smalldataforum.com. They describe it as “a sideways look at the uses and abuses of data big and small in politics, business, and public life”.  

What is a Virtual Chief Marketing Officer? - https://virtualcmo.expert/Park Howell is a 30+ year veteran of the advertising industry who has guided hundreds of purpose-driven brands and thousands of people who support them to substantial growth.Links to Park's content, book and podcasthttps://businessofstory.com/https://parkhowell.com/But everything changed in 2006. That's when he realized the advertising paradigm was being disrupted by the internet. Brands used to own the influence of mass media, but the masses had become the media creating a cacophony of communication.Park learned that an anecdote is the antidote to help you standout. He now consults, teaches, coaches and speaks internationally helping leaders and communicators rise above the noise of the Attention Economy and be heard using the power of brand and business storytelling. The Story Cycle System™ is distilled from the timeless narrative structure of the ancients, inspired by the story artists of Hollywood, influenced by masters of persuasion, guided by trend-seers, and informed by how the mind grapples for meaning.Instead of struggling in their businesses, spending too much on marketing and not doing enough good, my clients, through the Story Cycle, increase sales, create more impact and build more valuable companies.That's the story I'm making happen in the world. And I'd welcome the opportunity to help bring yours to life.Heart versus mindFor all the others, here's the thing: of course an episode of your favorite TV show is better than some corporate speech. Why is that? Well it's another story of heart versus mind.Facts speak to your mindAt work, messages usually are a collection of facts and figures, with a logical structure. When you face one of those, your brain activates the language-processing zone.Stories speak to your heartWhen you are reading or hearing a story, your brain will react in a whole other way and simultaneously activate up to seven areas at once. Including the zone that processes images, which works 60,000 times faster than language processing. Other activated zones include those that trigger emotions, or those that command our other senses: touch, hear, taste, and even smell.A story has a stronger impact on your audienceSo it's a fact proved by science. A story will actually engage your brain in a deeper way than facts alone. But then you already knew that. When was the last time you burst into tears or laughed out loud when watching a spreadsheet?But work is not only about facts or figures. A lot happens every day at the office. We spent a whole lot of time there. We laugh and cry, we crave and fear, we have good times and the occasional fail. After all, most of us at work are still humans.

Park Howell, founder of Business of Story, believes that inside every great company there is blockbuster story waiting to be told. We are going to explore the contents of his new book 'Brand Bewitchery' and you can learn how to use his Story Cycle system on your own business.For 35 years, Park has helped thousands of purpose-driven leaders master their business storytelling. It's how you can attract and retain top talent, connect with your ideal customers, and grow through a shared narrative that everyone can buy into and prosper from. On offer to listeners is a business storytelling workbook, written by Park Howell, which will guide you through his proven 10-step Story Cycle system to clarify your story, grow revenue and amplify your impact.“We are no longer just a used car dealership for credit-risk buyers, but a vehicle to their financial freedom, and we've quadrupled our growth, says ”André-Martin HobbsAuto, Pret, Partez, Quebec, CA. It's the power of story and how to create yours which Park will talk with me about on this episode.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/Find us on Twitter @eastwestprJim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairman of the British Chamber of Commerce in China, he also he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus carsSupport the show (https://www.eastwestpr.com/podcast-speakpr)

Park Howell, founder of Business of Story, believes that inside every great company there is blockbuster story waiting to be told. We are going to explore the contents of his new book 'Brand Bewitchery' and you can learn how to use his Story Cycle system on your own business.For 35 years, Park has helped thousands of purpose-driven leaders master their business storytelling. It's how you can attract and retain top talent, connect with your ideal customers, and grow through a shared narrative that everyone can buy into and prosper from. On offer to listeners is a business storytelling workbook, written by Park Howell, which will guide you through his proven 10-step Story Cycle system to clarify your story, grow revenue and amplify your impact.“We are no longer just a used car dealership for credit-risk buyers, but a vehicle to their financial freedom, and we've quadrupled our growth, says ”André-Martin HobbsAuto, Pret, Partez, Quebec, CA. It's the power of story and how to create yours which Park will talk with me about on this episode.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/Find us on Twitter @eastwestprJim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairman of the British Chamber of Commerce in China, he also he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus carsSupport the show (https://www.eastwestpr.com/podcast-speakpr)

Park Howell, founder of Business of Story, believes that inside every great company there is blockbuster story waiting to be told. We are going to explore the contents of his new book 'Brand Bewitchery' and you can learn how to use his Story Cycle system on your own business.For 35 years, Park has helped thousands of purpose-driven leaders master their business storytelling. It's how you can attract and retain top talent, connect with your ideal customers, and grow through a shared narrative that everyone can buy into and prosper from. On offer to listeners is a business storytelling workbook, written by Park Howell, which will guide you through his proven 10-step Story Cycle system to clarify your story, grow revenue and amplify your impact.“We are no longer just a used car dealership for credit-risk buyers, but a vehicle to their financial freedom, and we've quadrupled our growth, says ”André-Martin HobbsAuto, Pret, Partez, Quebec, CA. It's the power of story and how to create yours which Park will talk with me about on this episode.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/Find us on Twitter @eastwestprJim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairman of the British Chamber of Commerce in China, he also he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus carsSupport the show (https://www.eastwestpr.com/podcast-speakpr)

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In this episode, Jim Oliver and Park Howell discuss:   The proven Story Cycle system implementation and clarifying your story. How transitioning a corporation’s brand through storytelling results in substantial growth.   Understanding the ten steps in the Story Cycle and how to elevate your brand.        Key Takeaways:   The Goodwill Store, telling their brand story increased its growth by 400% in five years. Our brain is not a logic processor. It's a story processor; you have to put it into context before logic makes any sense at all. The first step in developing your story is with a personal examination.  Are you living the story you're supposed to be living, or are you living someone else's?     "I help people completely redefine who they are by understanding what their own brand story is, their authentic story, that thing that makes them different and therefore better than their competition." —  Park Howell     Connect with Park Howell:   Twitter:   @ParkHowell Facebook:   facebook.com/groups/BusinessOfStory/ Website:   businessofstory.com/ Instagram: instagram.com/businessofstory/ YouTube: @businessofstory LinkedIn: linkedin.com/in/parkhowell/    Show: businessofstory.com/storytelling-podcast/       Connect with Jim Oliver:   Facebook: CreateTailwind & Jim Oliver   Website: CreateTailwind.com   YouTube: createtailwind.com   LinkedIn: Jim Oliver  

In this episode, I chat with Park Howell, Business Storytelling Strategist at Business of Story. We talked about his journey as an early pioneer of business storytelling, what tactics he uses to bring to life business stories both in his audience minds (aka theater of the mind) and externally through rich visual aids. Park also shares a few insightful success stories from his clients and simple, yet actionable tips you don't want to miss. About our guest Park was honored as Advertising Person of the Year in 2010 by the American Advertising Federation of Metro Phoenix. His agency was also recognized among the Top 10 Impact Companies in Arizona by the Phoenix Chamber of Commerce. He created the communications curriculum (based on the Story Cycle) and teaches in the Executive Master of Sustainability Leadership program at Arizona State University to help international B2B executives advance their social initiatives further, faster through the power of story. What you will learn: Can you describe how do you apply visual storytelling in your approach with clients? What are the typical business objectives clients ask your help with? What are the common misconceptions or challenges business leaders have today about business storytelling? What was a great lesson you’ve learned from a failure when working with clients using a visual storytelling experience? How do you measure the success of your visual storytelling program? Are there any specific KPIs, metrics? Where do you see the future of visual storytelling is headed? And much more This podcast is brought to you by the Visual Storytelling Institute (VSI) from Miami, FL.   To read this episode's full show notes: http://www.visualstorytell.com/blog/how-to-make-your-audience-visualize-your-story Looking to learn more about how to unleash the power of visual storytelling in your business? Schedule a FREE appointment!

Storytelling with Business Storyteller Park HowellGet any Point Across With the Applied Science and Bewitchery of StoryPodcaster, brand story strategist, keynote speaker… and STORYTELLER Park Howell joins the show on Season 4, Episode 10.Park is the president of Park & Co, a Phoenix-based brand consultancy that has ignited the growth of purpose-driven clients for 20 years. Park & Co uses its proprietary Story Cycle process to create abundance for the greater good. Park created and teaches his Story Cycle curriculum in the Executive Masters for Sustainability Leadership program at Arizona State University. His podcast, Business of Story, connects business leaders and communicators with top story artists, authors, screenwriters, and others ranks among the top business podcasts on iTunes.​From great businesses to classic music, Park sees story inspiration everywhere.“You find, especially when you're pulling apart great pieces like Beethoven and Mozart wrote… you couldn't help, even like a math ditz like me, seeing how math plays into… the rhythm of the piece… that really helped me as a writer.” - Park Howell on the rhythm of writing

As a business storytelling speaker, a customer relationship management (CRM) system is pretty important for me to organize my prospects. But I find my relationship with the CRMs I've tried to be frustrating, cumbersome and not particularly effective. I recently heard about another up-and-coming CRM called Nimble and decided to give it a go. I was pleasantly surprised with how easy it was to use. Yet I wondered what their story was. How were they able to stand out among the other CRMs? I thought I'd challenge Nimble's CEO to see if he could use the Story Cycle System™ to define his core advantage and humanize his technical offering. On this week's episode, Jon Ferrara, founder of Nimble CRM, shares how they used the Story Cycle to help clarify their brand story, amplify their impact and simplify their lives. Jon is an entrepreneur who made his mark in the business world by creating and ultimately selling GoldMine, a Sales Force Automation and CRM software. But after a near-death experience, he realized early retirement wasn't for him. Instead, he set out to redefine customer relationship management by creating an online platform that grows organically with the growth of its users' social communities and email contacts. But can Nimble really be that effective and separate itself from the competition? Jon and I explore the brand story of Nimble using the Story Cycle System™, and how he has differentiated Nimble in a crowded market to be an award-winning CRM used by 140,000+ professionals worldwide. You'll feel inspired to work on differentiating your brand too. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.

In 2016, Avantpage, a language translation company, set out to give their already successful company a revamp. They wanted to start standing for more in the world. They did this by redefining not only their brand strategy, but their brand story. Avantpage has been able to really hone in on their brand voice as activists in order to adequately spread their message and motto –empathy beyond words. On today’s show we have Luis Miguel, international translation expert and owner of Avantpage, with his director of marketing, Sabra Rubentstein. We have had the opportunity to work with these two over the last couple of years and through that, have gotten to work alongside what I think is one of the strongest brand stories we have been involved with. They will show you how their business has improved by more than 30% as they found their activist brand voice to differentiate themselves from their competition, and how you can, too.

Launching Business of Story two years ago at the young age of 55, I realized that I was the proverbial middle-aged-one-arm-paperhanger finding clients, serving their needs, marketing my wares and paying the bills. Personally, not a pretty story. Then I decided to add this podcast. Why not? I already wasn't sleeping at night. May as well use that time for something productive. Plus, it took my attention away from my churning belly. Do you know the feeling? If you're a purpose-driven solopreneur, a startup founder or leader of a young growing enterprise, you know how quickly important but worthless (at least to your growth) tasks can define you.  With the weight of the world on our shoulders, it often seems impossible to find someone able to do what you do. But there is a solution. With the right help, you can take back your life and focus what is most important. Jess Ostroff is our special guest this week. She is one of the first virtual team members to help start the Business of Story Podcast. Her invaluable help made our show a reality. And me a helluva a lot saner. As founder of Don’t Panic Management and author of the new book, Panic Proof: How the Right Virtual Assistant Can Save Your Sanity and Grow Your Business, Jess is a business veteran who started her business to help coordinate business leaders with the right virtual assistant. Don't Panic Managment helps overworked leaders minimize stress, and create a better flow for the company. Today she’s bringing her set of values and storytelling techniques to help you build a better brand and jumpstart your new, focused life. BTW, her book is one of the best examples of storytelling in business and branding that I've seen since reading Phil Knight's memoir, Shoe Dog. Only Jess' is funnier and much more endearing as she strolls the shoals of mayhem and mastery. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story, check out: https://dl.bookfunnel.com/vn00zi042y Keynote Speaker | Brand Strategy & Workshops | Story Raconteur Park Howell is an international keynote speaker who teaches people and organizations across the world the applied science and bewitchery of story. He makes brand stories crystal clear through his proven Story Cycle system that works every single time that's helped companies grow as much as 400 percent.  International brands Park's worked with include Hilton, Coca-Cola, Beyer Pharmaceutical, Cummins Diesel, American Express, American Marketing Association, Arizona State University, United States Air Force and dozens more. Learn more about working with Park to get your brand story straight.  

There’s only one way for someone to see through your eyes. When you listen to a story, a remarkable phenomenon occurs in your mind. Your brain begins firing off what is known as mirror-neurons, creating the sensation that you are actually living through that experience!  Storytelling is the most powerful method of communication because when the mirror-neurons activate, your audience will feel whatever senses, emotions, and ideas you are trying to convey. With this knowledge at hand, how can you best utilize your story to create the biggest impact on your customers? Our guest this week will guide you towards the answer. Sheila Carroll is a professional storyteller, with more than thirty years of experience under her belt. Sheila is a storytelling coach with a unique method of helping small businesses find their story. How does she do this? By looking at their favorite movie! Today, Sheila will share her five simple methods of getting your story to stick, the power of mirror-neurons, and how early memories are the cornerstone for memorable life stories. Join us today and learn how to rise above the rest and fully engage with your audience. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story, check out: https://dl.bookfunnel.com/vn00zi042y Keynote Speaker | Brand Strategy & Workshops | Story Raconteur Park Howell is an international keynote speaker who teaches people and organizations across the world the applied science and bewitchery of story. He makes brand stories crystal clear through his proven Story Cycle system that works every single time that's helped companies grow as much as 400 percent.  International brands Park's worked with include Hilton, Coca-Cola, Beyer Pharmaceutical, Cummins Diesel, American Express, American Marketing Association, Arizona State University, United States Air Force and dozens more. Learn more about working with Park to get your brand story straight.  

You might not realize it, but right now you are in the middle of your own Hero’s Journey. Your lifelong story of triumph, defeat, and resurgence has brought you to where you stand today, with your experiences and wisdom building your character. When we reflect on our journey, we often think of our own personal growth. But what about the impact we have made on our friends, family, peers and beyond? Every day, we inspire, change, and support the people around us by simply living our lives. In this episode, we are going to show you how to channel your personal Hero’s Journey into creating a story that humanizes you, your brand, and most importantly, your audience. Joining us today is Miri Rodriguez, a story brand marketing master. She is an award-winning creative journalist, two-time participant in Microsoft’s #MySkills4Afrika program, and volunteer business consultant and brand coach. Miri's experience in storytelling with Microsoft has helped her create her four pillars of story that the tech giant uses to humanize its brand, and today she will be teaching you how to apply it in your life.   Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story, check out: https://dl.bookfunnel.com/vn00zi042y Keynote Speaker | Brand Strategy & Workshops | Story Raconteur Park Howell is an international keynote speaker who teaches people and organizations across the world the applied science and bewitchery of story. He makes brand stories crystal clear through his proven Story Cycle system that works every single time that's helped companies grow as much as 400 percent.  International brands Park's worked with include Hilton, Coca-Cola, Beyer Pharmaceutical, Cummins Diesel, American Express, American Marketing Association, Arizona State University, United States Air Force and dozens more. Learn more about working with Park to get your brand story straight.

When it comes to sharing your story, there is nothing more important than creating an authentic connection. In order for the audience to live vicariously through the experiences and emotions of your story, it is critical for you to first humanize yourself and your cause. But when the focus shifts from connections to profit gain, we lose track of what made our brand story so powerful in the first place. People. The return on investment of a well-crafted brand narrative is endless, and to demonstrate, our guest will show us just how much much money, employee engagement and credibility a good story can earn you. Mark Schenk is the Managing Director of Anecdote, a company dedicated to helping companies effectively communicate their brand purpose through storytelling. Mark is an expert story brand marketer, helping companies from Coca-Cola to IBM. In this episode, Mark will teach us the basics of Anecdotes workshop process, the true cost of a boring story, and the return on investment of an organization’s powerful story. To hone your business’ brand and humanize your story, tune in for this special episode. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story, check out: https://dl.bookfunnel.com/vn00zi042y Keynote Speaker | Brand Strategy & Workshops | Story Raconteur Park Howell is an international keynote speaker who teaches people and organizations across the world the applied science and bewitchery of story. He makes brand stories crystal clear through his proven Story Cycle system that works every single time that's helped companies grow as much as 400 percent.  International brands Park's worked with include Hilton, Coca-Cola, Beyer Pharmaceutical, Cummins Diesel, American Express, American Marketing Association, Arizona State University, United States Air Force and dozens more. Learn more about working with Park to get your brand story straight.  

I just read a 2013 study on U.S. media consumption that said we consume 33 gigabytes of information per person consumer per day. That was five years ago. Imagine the growth in media consumption now. As business storytellers, we have more online channels than ever to share our messages. But your brand stories drown in this cacophony of communication unless you make your content marketing stand out. It's not about being better than everyone else. It's about telling brand stories and business narratives that are uniquely your own. Authentic stories that illustrate how you are different. Because within your uniqueness you will find your market advantage. Author and long-time social media strategist Erik Deckers returns for an encore episode to teach you how to best optimize your online and interpersonal marketing. Author of No Bullshit and Branding Yourself, Erik’s books have helped brand marketers share their stories through any form of communication. Today we will learn about the Fichtean Curve and how you can use it to create a powerful story, the steps towards building your own brand, and the three steps towards creating compelling content and a robust community. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story, check out: https://dl.bookfunnel.com/vn00zi042y Keynote Speaker | Brand Strategy & Workshops | Story Raconteur Park Howell is an international keynote speaker who teaches people and organizations across the world the applied science and bewitchery of story. He makes brand stories crystal clear through his proven Story Cycle system that works every single time that's helped companies grow as much as 400 percent.  International brands Park's worked with include Hilton, Coca-Cola, Beyer Pharmaceutical, Cummins Diesel, American Express, American Marketing Association, Arizona State University, United States Air Force and dozens more. Learn more about working with Park to get your brand story straight.  

Throughout the past 124 episodes, we have focused on helping you craft, communicate and find your story to the best of your ability. Telling your own authentic narrative is one of the most important skills in any aspect of your life. Creating your own story is critical, but what if it was possible to use your story to help others craft their own? What if your story was so compelling, it was able to inspire the people around you to reveal their true, vulnerable selves? You are absolutely able to change the people around you with your own story, and joining us is a young professional who inspired this change in colleges around the world. Charlotte Vitak is the creative mind behind the My Story Project. Started in San Diego during her freshman year of college, the My Story Project has been utilized and adapted by universities to not only create a platform for aspiring storytellers but also to build communities through shared experiences. Her business has also inspired the creation of other story-centered organizations, and she has helped host and speak at a number of events to help audiences build their own story. Her process focuses on the value of listening and empathizing, having the courage to tell your authentic story, and how patience is a powerful tool for letting your story unfold at your own pace. Join us today for a very special New Years episode, and have a fantastic 2018! Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story, check out: https://dl.bookfunnel.com/vn00zi042y Keynote Speaker | Brand Strategy & Workshops | Story Raconteur Park Howell is an international keynote speaker who teaches people and organizations across the world the applied science and bewitchery of story. He makes brand stories crystal clear through his proven Story Cycle system that works every single time that's helped companies grow as much as 400 percent.  International brands Park's worked with include Hilton, Coca-Cola, Beyer Pharmaceutical, Cummins Diesel, American Express, American Marketing Association, Arizona State University, United States Air Force and dozens more. Learn more about working with Park to get your brand story straight.

How to Turn Your Stories of Loss Into an Empowering Legacy For those of us who have experienced a great loss or traumatic event, waking up the next day and continuing life might seem an impossible task. Trauma shakes us to our very core, and overcoming such an emotional impact on our psyche is a monumental challenge unlike any other. When there’s a struggle for survival happening within our mind, how can we possibly prevail? The answer is to use our one true superpower. Utilizing our personal experience to create an authentic, emotionally powerful story. Storytelling is a tool that is valuable in almost every situation, and relieving the pain of trauma is no different. Our guest today will show us that tragedy and loss can be conquered by using stories. Sandra Miller Younger is the author of The Fire Outside My Window and founder of ComeBACK Solutions. A survivor of the 2003 Cedar Wildfire, Sandra’s experience with loss and resilience has helped people around the world change from a victim into a victor. She created the ComeBACK Formula to provide practice and insight for disaster situations and help anyone develop their resiliency. Sandra will share with us today that resilience is a muscle to be strengthened, trauma is part of a hero’s journey, and how both are critical towards overcoming our personal challenges and turning a loss into legacy. In This Episode, You Will Learn The five steps of Sandra’s ComeBACK Formula and how you can use them in your life How to choose to be the victor over, rather than the victim of, a loss or tragedy And how our signature story is usually our comeback story Key Quotes “When I came out of this fire, I realized I was a storyteller that had come out of the worst struggle of my story.” - Sandra Miller Younger “There's nothing like losing your possessions to remind yourself what's truly important.” - Sandra Miller Younger “There was a choice, not what happened to us but what we made of it.” - Sandra Miller Younger “We are genetically predisposed to be grateful. It recalibrates our mindset to be positive.” - Sandra Miller Younger “The past can never come back, as much as we wish it would. You can choose to be the victim, or you can choose to be the hero.” - Sandra Miller Younger “More than just a story came out of this experience, you built your life on this journey.” - Park Howell “Patience is critical. The more we struggle in quicksand, the faster we sink.” - Park Howell Mentioned In This Episode Sandra Younger Sandra Younger Facebook The Fire Outside My Window ComeBACK Solutions ComeBACK Formula Post-Traumatic Growth Five Minute Resilience Workout Matthew Winkler Show #24 Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story, check out: https://dl.bookfunnel.com/vn00zi042y Keynote Speaker | Brand Strategy & Workshops | Story Raconteur Park Howell is an international keynote speaker who teaches people and organizations across the world the applied science and bewitchery of story. He makes brand stories crystal clear through his proven Story Cycle system that works every single time that's helped companies grow as much as 400 percent.  International brands Park's worked with include Hilton, Coca-Cola, Beyer Pharmaceutical, Cummins Diesel, American Express, American Marketing Association, Arizona State University, United States Air Force and dozens more. Learn more about working with Park to get your brand story straight.

We all know that story brand marketing is more than just selling your product. It’s about creating an unbreakable bond between your customers and yourself through an authentic, emotional appeal. But in our age of digital marketing, the transition from print publishing to online communications can be a struggle. Our guest today can teach you how to approach story branding through every possible channel, to engage your audience and drive powerful new stories. Cassie Roma joins us from New Zealand to bring her years of storytelling experience to you. Cassie is the GM of content marketing at New Zealand Media and Entertainment, where she works with her team to create incredible narratives that fit in any form of media. She’s a renowned keynote speaker and social activist in LGBT groups in and around New Zealand. She’s going to teach you how to romance your customers with storytelling, drive deep customer engagement, explain why she believes modern marketing is going through a renaissance, and how you can use this to rise to the top. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story, check out: https://dl.bookfunnel.com/vn00zi042y Keynote Speaker | Brand Strategy & Workshops | Story Raconteur Park Howell is an international keynote speaker who teaches people and organizations across the world the applied science and bewitchery of story. He makes brand stories crystal clear through his proven Story Cycle system that works every single time that's helped companies grow as much as 400 percent.  International brands Park's worked with include Hilton, Coca-Cola, Beyer Pharmaceutical, Cummins Diesel, American Express, American Marketing Association, Arizona State University, United States Air Force and dozens more. Learn more about working with Park to get your brand story straight.

Telling the right story can help you in every situation. Even if you’re a novice who's transferred into a completely new field, the ability to create the right narrative will make you an invaluable asset to your team. Unfortunately, most people find themselves overwhelmed in a new work environment, terrified of their lack of experience. This episode will teach you that when you have confidence, authenticity, and a powerful story, you can overcome any obstacle. Joining us is a man who has worked in wildly different work throughout his career. Jim Ward, President and CEO of The Phoenix Symphony Association, knows firsthand the intimidation of joining an organization without a clear idea of what’s needed.  Here is the rehearsal with John Williams that I was fortunate enough to attend. It has been these kinds of innovative community events that have helped the Phoenix Symphony become one of the leaders in resurrecting Arizona's fine art scene. Jim has worked with influential business leaders, such as George Lucas, Steve Jobs, Bill Gates, Rolling Stones, and even Tiger Woods. He recently moved to Phoenix and began helping the Phoenix Symphony Orchestra regain their footing during financial difficulties. Each of these wildly different positions needed the same critical skill: storytelling. Today Jim will share his stories of uncertainty, understanding, open-mindedness, and confidence during his career, and teach you how to become the best storyteller you can be. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story, check out: https://dl.bookfunnel.com/vn00zi042y Keynote Speaker | Brand Strategy & Workshops | Story Raconteur Park Howell is an international keynote speaker who teaches people and organizations across the world the applied science and bewitchery of story. He makes brand stories crystal clear through his proven Story Cycle system that works every single time that's helped companies grow as much as 400 percent.  International brands Park's worked with include Hilton, Coca-Cola, Beyer Pharmaceutical, Cummins Diesel, American Express, American Marketing Association, Arizona State University, United States Air Force and dozens more. Learn more about working with Park to get your brand story straight.

How can you rise above your competition in an oversaturated market? We’ve all found ourselves in competition with similar brands. These competitors are often doing the exact same thing as us, and sometimes they do the service better! This is a situation that makes or breaks an organization, and there seems to be only one way to survive. Today you will learn how the right brand story separates you from the competition and leads your business to the top. Joining us is my friend Sean Schroeder of blueriver™. Sean came to us with a brand that was struggling to find its authentic story and market position. And although his team was skeptical, he wanted to try our Story Cycle system. In this episode, we will discuss the results of his hard work, and howblueriver™ and its Mura Digital Experience Platform found the flow of its brand story. They landed on a narrative that has always been true toblueriver™ focused on creating peak customer experiences. They are now designing their unique category in the crowded digital and interactive industry to help them rise above their noisy a commoditized world. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story, check out: https://dl.bookfunnel.com/vn00zi042y Keynote Speaker | Brand Strategy & Workshops | Story Raconteur Park Howell is an international keynote speaker who teaches people and organizations across the world the applied science and bewitchery of story. He makes brand stories crystal clear through his proven Story Cycle system that works every single time that's helped companies grow as much as 400 percent.  International brands Park's worked with include Hilton, Coca-Cola, Beyer Pharmaceutical, Cummins Diesel, American Express, American Marketing Association, Arizona State University, United States Air Force and dozens more. Learn more about working with Park to get your brand story straight.

There has always been a stigma around sales. Of all the aspects of business, the sales process is the least trusted facet of the team, and for good reason! Salespersons are known to be pushy, overbearing, conniving, and to take advantage of the naive. But for many businesses, they are also the most critical members of their team; how can you sell your service without sales? To overcome this stigmatized group, there needs to be a powerful change. Sales will need to be rebranded as an honest, helpful guide, and this episode will show you how. Phil Jones has taken the initiative of rebranding the sales process. In a world that is full of big egos and even bigger lies, Phil is bringing simplicity and integrity back into businesses. He has given over 2,000 presentations on the matter, and his book, Exactly What to Say: The Magic Words for Influence and Impact, focuses on the philosophy and structure of words. To learn how simple conversation tweaks can have major changes in your persuasion ability, all you have to do is say the magic word!  Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story, check out: https://dl.bookfunnel.com/vn00zi042y Keynote Speaker | Brand Strategy & Workshops | Story Raconteur Park Howell is an international keynote speaker who teaches people and organizations across the world the applied science and bewitchery of story. He makes brand stories crystal clear through his proven Story Cycle system that works every single time that's helped companies grow as much as 400 percent.  International brands Park's worked with include Hilton, Coca-Cola, Beyer Pharmaceutical, Cummins Diesel, American Express, American Marketing Association, Arizona State University, United States Air Force and dozens more. Learn more about working with Park to get your brand story straight.

Every business has its own set of values. Either for publicity purposes or genuine care, all organizations have principals that guide the direction of the brand’s growth. But what if your values were in conflict with that growth? Would you be willing to set aside profit to keep in line with your personal story? Authentic story brand marketing demands a fearless commitment to your character, and today’s guest will discuss how living up to your values is the key to success. Lee Einhorn has been creating advertising campaigns since he was 10 years old. Creative Director at Venables Bell & Partners, Lee has been able to exercise his creative branding skills to build innovative advertising movements, such as the anti-smoking Truth Campaign, which helped drop teen smoking by 23 percent! On this week's podcast, Lee is joining us to discuss his role in REI’s #OptOutside movement, which closes their stores on Black Friday to encourage you to spend time with family in the great outdoors. Join us to learn how this simple story of a company’s values created a movement that could change the industry for years to come. In This Episode, You Will Learn Creating your story from the heart Why values are more important than value Changing the world through an authentic story Key Quotes “Our job was to strike the match, fan the fires, and the customers would take it upon themselves and create the story.” - Lee Einhorn “The whole idea was we wanted people to engage and make the story their own.” - Lee Einhorn “We could have added a lot of ugly Black Friday footage, but we decided to keep it as positive as possible. This was a campaign that came from the heart, and had to reflect our story.” - Lee Einhorn “We made it clear from the beginning that this wasn't a publicity stunt. This came from the heart of what we believed in.” - Lee Einhorn “My big questions are, how does a brand like REI continue to make statements?  How do they continue to be a brand of meaning?” - Lee Einhorn “The story wasn't about REI, it was about creating a space for their consumer base to move into action.” - Park Howell “You were able to create a narrative that helped stir people into action and get them thinking about the issues. “ - Park Howell Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story, check out: https://dl.bookfunnel.com/vn00zi042y Keynote Speaker | Brand Strategy & Workshops | Story Raconteur Park Howell is an international keynote speaker who teaches people and organizations across the world the applied science and bewitchery of story. He makes brand stories crystal clear through his proven Story Cycle system that works every single time that's helped companies grow as much as 400 percent.  International brands Park's worked with include Hilton, Coca-Cola, Beyer Pharmaceutical, Cummins Diesel, American Express, American Marketing Association, Arizona State University, United States Air Force and dozens more. Learn more about working with Park to get your brand story straight.

When you’re presenting on stage, chairing a meeting, or even talking with a friend at a coffee shop, you may find yourself struggling to give your idea a sense of importance. I mean, how can you convey the depths of your imagination through simple conversation? Your thoughts could change the world, but without the ability to properly share it, your idea may fizzle. There is nothing more crucial than being able to convey your imagination and experience. Learn how to become the best communicator you can be fro one of the masters. Gideon For-mukwai, the founder of Story Warrior Associates, is a world-renowned storytelling coach, dedicating his life to sharing the tremendous impact of storytelling for business leaders. Raised in a Cameroonian village in Africa, Gideon learned as a boy how a simple narrative can move an entire community to action. As described in his book, The Science of Storytelling, Gideon will teach you his Story DNA Method to help you create simple yet profound narratives for any situation.  Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story, check out: https://dl.bookfunnel.com/vn00zi042y Keynote Speaker | Brand Strategy & Workshops | Story Raconteur Park Howell is an international keynote speaker who teaches people and organizations across the world the applied science and bewitchery of story. He makes brand stories crystal clear through his proven Story Cycle system that works every single time that's helped companies grow as much as 400 percent.  International brands Park's worked with include Hilton, Coca-Cola, Beyer Pharmaceutical, Cummins Diesel, American Express, American Marketing Association, Arizona State University, United States Air Force and dozens more. Learn more about working with Park to get your brand story straight.

What if the company you ran was recognized with the prestigious "Best Places to Work" award, but life at home was not what it could be? Would you change? Ambition and bills drive us to pursue the best possible career. And that requires dedication to your work. But what happens when we place too much focus on our business? It's easy for us to forget why we work in the first place, but it's far more difficult to change once we remember. Our guest today will show you firsthand how you can not only balance family and work but create a better environment in both. Jay Feitlinger is a father, husband, and Founder of Stringcan Interactive. After years of focusing on creating a thriving business, Jay realized that he had been neglecting his family. Using the same strategies he applied at work, he created a step-by-step method of shifting your focus and finding a healthy balance. Jay found that not only was he happier at home, but the changes with his family helped boost productivity at the office too! Tune in and learn how shifting the focus from the boardroom to the dining room will benefit your family at work, and your family at home. He's redesigned his entire company around the concept of family business.  Be sure to check out the B2B Growth Show for new podcasts every week! In This Episode, You Will Learn How focusing on your family will help your business Creating a balance between your work and personal life Finding a category that fits your business model Key Quotes “It scared me how one person's selfishness could ruin so many lives.” - Jay Feitlinger “My friends were concerned that I was putting all my effort into my family and not my business. But I made a commitment to my family, and I found that I was so much happier, and I was a lot more focused at work.” - Jay Feitlinger “The more I removed myself, the better my team was performing.” - Jay Feitlinger “We always want to keep learning, but never be the smartest guy in the room.” - Park Howell Mentioned In This Episode Jay Feitlinger StringCan Interactive Family 2.0 Jonathan Green James Carbary B2B Growth Show Christopher Lockheed Play Bigger Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story, check out: https://dl.bookfunnel.com/vn00zi042y Keynote Speaker | Brand Strategy & Workshops | Story Raconteur Park Howell is an international keynote speaker who teaches people and organizations across the world the applied science and bewitchery of story. He makes brand stories crystal clear through his proven Story Cycle system that works every single time that's helped companies grow as much as 400 percent.  International brands Park's worked with include Hilton, Coca-Cola, Beyer Pharmaceutical, Cummins Diesel, American Express, American Marketing Association, Arizona State University, United States Air Force and dozens more. Learn more about working with Park to get your brand story straight.

Advertising, marketing, and business growth are today's topics. Park Howell is a consultant, coach, and speaker with a proven system called Story Cycle. He has a popular iTunes podcast called Business of Story. Park was   Love the show? Subscribe, rate, review, and share! Here’s How » Join the Take The Lead community today: Dr. DianeHamilton.com […]

Advertising, marketing, and business growth are today’s topics. Park Howell is a consultant, coach, and speaker with a proven system called Story Cycle. He has a popular iTunes podcast called Business of Story. Park was Love the show? Subscribe, rate, review, and share! Here’s How » Join the Take The Lead community today: Dr. DianeHamilton.com Dr. Diane Hamilton Facebook Dr. Diane Hamilton Twitter Dr. Diane Hamilton LinkedIn Dr. Diane Hamilton YouTube Dr. Diane Hamilton Instagram

Advertising, marketing, and business growth are today’s topics. Park Howell is a consultant, coach, and speaker with a proven system called Story Cycle. He has a popular iTunes podcast called Business of Story. Park was Love the show? Subscribe, rate, review, and share! Here’s How » Join the Take The Lead community today: Dr. DianeHamilton.com Dr. Diane Hamilton Facebook Dr. Diane Hamilton Twitter Dr. Diane Hamilton LinkedIn Dr. Diane Hamilton YouTube Dr. Diane Hamilton Instagram

In today's episode, I want to lift the blindfold for you as we explore how developing, refining and owning your story will bring clarity to your brands adventure. My guest today has been in advertising for 30 years, and has been seriously focused on story marketing for the past 10 or so years. Park Howell is the founder of the Business of Story, and through his 10-step Story Cycle system he helps business leaders and communicators achieve epic growth for their enterprise and their people. The Story Cycle is distilled from the timeless narrative structure of the ancients, inspired by the story artists of Hollywood, influenced by masters of persuasion, guided by trend-seers, and informed by how the mind grapples for meaning. In this episode Park coaches me and my personal brand Engage Video Marketing through his story cycle process You’ll see the real value in business storytelling 10 steps to uncover your brand story Claim your #1 position in the market: What do you do better than anyone else? Unveil your unique value proposition to make your offering relevant and urgent Map your audience journeys so you know what story to tell them when and where Declare your brand purpose: how you empower all of your audiences Links in this Episode Workbook Own Your Story: The DIY Guide to Craft and Tell Compelling Brand Stories that Sell Businessofstory.com Linkedin.com/in/ParkHowell  Twitter.com/ParkHowell Facebook.com/Park.Howell Instagram.com/ParkHowell Slideshare.net/ParkHowell Vimeo.com/ParkHowell OnlineVideoStrategyBlueprint.com Support this podcast

My mission for Business of Story is to help you become a better storyteller. When you have this powerful skill, you will achieve greatness. But most of our guests are already brand storytelling experts, with years of experience. Today, we will be showing you the process in action. Our guest is Temitayo Osinubi, author of Beyond Buzzwords, and host of the Marketing Disenchanted podcast, and he is calling in to discuss his brand story on air. In his experience, the world is full of ignorant and often malicious marketing ‘gurus,’ taking advantage of naive young entrepreneurs. That is why Tim has taken action, working to right the wrongs and teach novice marketers skills that will benefit them for the rest of their lives. Listen how Temitayo uncovers his brand purpose and finds his category using the Story Cycle, and how you can too. This process is our tried and true method that can bring your story to life. This is the second episode in our series that focuses on assisting our beloved listeners. If you would like to be on the show, or even just chat with me for a bit, please give me a call! I would love to hear your story. In This Episode, You Will Learn How to find your category in the market What are your specialties? What makes you unique? Clarifying your purpose driven story Key Quotes “It’s not about what you make, it's about what you make happen in people's lives” - Park Howell “You need to humanize what you’re talking about in your market position.” - Park Howell “A lot of the decisions we make are based on how they affect our reputation.” - Park Howell “A lot of bad advice is being spread unknowingly. Their opinions are based on the experience they just don't have.” - Temitayo Osinubi “There's a lot of conflicting advice, and there's a lot of bad advice. It can be a very disenchanting process.” - Temitayo Osinubi Mentioned In This Episode Temitayo Osinubi Temitayo Osinubi Twitter Beyond Buzzwords Marketing Disenchanted Infusionsoft Greater Dayton Real Estate Investors Association Jay Baer The Wizard of Oz Sally Hogshead Gary Vaynerchuk Grey’s Anatomy About Business of Story Podcast The Business of Story is hosted by trusted brand story strategist and keynote speaker Park Howell and is among the top business and marketing podcasts geared toward founders, CEOs, entrepreneurs, solopreneurs, and communication leaders. Each episode brings you the brightest content creators, advertising creatives, authors, screenwriters, makers, marketers, and brand raconteurs that show you how to make your brand story marketing stand out and achieve epic growth in your organization.

I was struck by one theme that kept appearing in the past 100 Business of Story episodes – How stories transport us. A true story well told connects emotionally and inspires. It moves people. Aligns teams. Connects with customers. Grows revenue. And will amplify your impact. [caption id="attachment_23298" align="aligncenter" width="600"] Image from a favorite Photoshop artists, James Popsys, who explored visual storytelling on the Business of Story podcast.[/caption] Thank you for listening to the Business of Story. I've enjoyed all of your wonderful notes about the impact the show and our guests have had on you. And how you have grown as storytellers to literally nudge the world in any direction you choose. You rock! Now, I want to up the ante, to go all in by refining, clarifying and focusing my own Business of Story story. To help you do the same in your business.  From episodes 102 and beyond, nothing in the Business of Story will make sense except in the light of connection: helping purpose-driven leaders like you clarify your story to grow revenue and amplify your impact in the world by connecting you with your audiences, and moving them to action, through the power of true business stories well told. This is my singular focus for the Business of Story, and it has taken me 100 episodes to finally arrive at this focus. Plus, a great deal of help from my good friend, Greg Head. More on that, and him, in a bit. What you’ll get out of this show: How to find and articulate the unique purpose that drives you and your organization. How to clarify that story with lots of examples and resources for you. How to use the impact you’ll make as the launching point for the epic growth of your organization. You see, after 100 amazing guests – story artists from around the world who have been on our show helping you craft and tell compelling stories that sell – this theme of igniting the growth of purpose-driven leaders through the power of story has expressed itself. I realized that some of my favorite episodes were with people whose personal stories were much larger than their brand story, and in fact, influenced the direction of their organizations. Like Vincent Stanley, for instance. He’s the Director of Philosophy for the outdoor retailer, Patagonia. He was one of my first guests back in July of 2015. And he talked about how Patagonia essentially invented story marketing in their first product catalogs when they opened in 1973. Their mission is to turn customers into activists to help protect our wilderness. A pretty important purpose, especially for an outdoor company. Another episode I refer to often is the one I did with Hollywood story consultant, Jen Grisanti. She wrote an amazing book called Change Your Story, Change Your Life. Jen not only teaches and coaches movie and TV screenwriters how to perfect their craft but also how to live into a bigger story. This episode explores the important question: “What is your personal dilemma connected to your professional pursuit?” What’s the conflict in your story and how does your brand help your customers overcome that conflict to get what they want? No conflict no story. How about the conflict around the stuff cramming your home? Michele and I are in the process of a move, and mucking out 30 years of stuff is a major pain in the ass. Brian Scudamore, the founder of 1-800-GOT-JUNK, joined to talk about how he grew the brand to become worth in the neighborhood of a quarter-billion dollars all on the premise that he is not in the junk business, but the leadership business that happens to haul junk. Now that’s a focused, purpose-driven business. I’ve learned that if you truly want to live into a bigger story for your personal and professional brand, then you must find a purpose greater than yourself to serve. The purpose of the Business of Story has always been to help people live into and prosper from their most powerful story. But that line is too vague for some people.  It ultimately comes down to helping leaders of purpose-driven organizations clarify their story of growing their revenue and amplifying their impact. I know I’m repeating myself from the top of the show, but I want to be crystal clear with you what this is all about. And, I want to underscore that it is critically important for you, too, to be “crystal clear” with your personal or professional brand story. Because if you’re not, you will drown in the sea of sameness that we all compete in. And I’ve found that when you get your brand story straight, everything else comes into alignment.  Everything else gets easier. You say “no” to more things and “yes” to the fewer, but the most important, things. My Origin Story Two years ago I was a total story geek. Ok, I still am. My goal for the first 100 episodes was to help you understand and appreciate the power of storytelling in your business and in your life so that you would become more intentional about it; connect with people at a deeper level; and advance your visions and mission further faster. I had the help of my friend Jay Baer at Convince & Convert who helped me produce and distribute my first year-and-a-half worth of shows with great people like Jess Ostroff of Don’t Panic Management. The past 20 or so shows have been produced by Brian Adoff of Riveting FM out of Philadelphia. He has brought a musician’s ear to the quality of the production and some terrific marketing insight as well. Thanks for that, Brian. Lisa Loeffler of Genuine Media has assisted me in the distribution and advertising for the show, as well as my speaking engagements: an invaluable part of my team. I can’t recommend these two enough if you need to build a virtual team. My focus has been on sharing how stories work, the architecture of epic stories, and how to use them in your business. If you’re an avid listener, then you probably know my story by now. So here’re the cliff notes… I’ve been in advertising for more than 30 years, ran my own agency for 20 years, and for the past 15 years, I have been steeped in business storytelling. My deep dive into brand storytelling began around 2004 when I noticed that our traditional advertising work wasn’t nearly as effective as it used to be. As I often say in my speaking engagements and workshops; “Brands used to own the influence of mass media, but now the masses are the media, and they are your brand storytellers. You and your brand must become the story maker.” One of my favorite examples of a brand doing this very thing is AirBnB. They do a heroic job of placing their customers – both their homeowners and guests – at the center of their brand story. Then they make it easy for them to share their stories. I love their tagline, Belong Anywhere. AirBnB is selling inclusion and freedom: two pretty dynamic concepts, and an especially powerful purpose, given this moment – and let’s hope it’s just a moment – in Trump time. By the way, have you seen Sweden’s latest story marketing campaign? The country just listed itself on AirBnB and its purpose is plain to see: "Explore the Freedom to Roam.”  Sure, they’re ultimately going after tourists, but they do it with such a beautiful purpose that plays to the sensibilities of reasonable and fun loving people. Take a listen, and then go to our show notes to see the video. Ok, so I digressed a bit. I get so excited when I come across smart story marketing. I was telling you my story about how I realized the impact you can have when you become an intentional storyteller: Telling stories on purpose. I learned that storytelling held the key to reconnecting with audiences, so I started studying everything I could find on the subject. It really started in 2006. Our middle son Parker went to film school at Chapman University in Orange, CA. I asked him to send me his textbooks when he was finished with them – after all, we were paying for them – so I could learn what Hollywood knew about captivating audiences through story. Plus, I suppose I wanted to vet this college education to see how Chapman prepared eager filmmakers to be competitive in the most competitive storytelling market in the world: Hollywood. I realize now that this was my creative right brain diving into storytelling. At the same time, our youngest son Caed had to undergo brain surgery to reduce swelling in his ventricles. During the run up to survey, Caed went through a battery of tests, and Michele and I read everything we could absorb about the brain and how it functions under the significant stress of encephalitis. One of the books I found, which has become my favorite on storytelling, is The Storytelling Animal: How Stories Make us Human, by Jonathan Gottschall. In it, he explores the intersection of story structure with brain structure and how our minds yield helplessly to the suction of story. Jonathan became a long-distance friend of mine, has been kind enough to lecture twice to my students at Arizona State University, and he was also one of my first guests on the Business of Story podcast. In hindsight, I realized that I, too, was living at the intersection of right brain Hollywood storytelling and left brain story mechanics as I was learning from the journeys both of our sons were on. This is when I was introduced to Joseph Campbell and his universal story structure of The Hero’s Journey, and why it connects so powerfully with the deep reaches of our mind: the subconscious where our intuitive decisions are made that shape our beliefs and behaviors. Note: The creator of What makes a her0?, Matthew Winkler, joined us on the Business of Story podcast. Hear how he created one of the most watched videos in the TEDEd library. During this time between 2006 and 2010, I found myself at the crossroads of the neuroscience of storytelling – how we’re pre-wired from birth to make meaning through stories – with the architecture of stories – how to use them to connect with people on a very primal level and move them to action. Since then, our two boys are doing great. Caed is a healthy 23-year-old composer and producer of EDM, or Electronic Dance Music, and a DJ, and Parker is pursuing his dream of becoming a filmmaker in downtown Hollywood. He pays the bills as a sought after motion designer, and you can see his work in the new CBS game show, Candy Crush. Now that I was armed with the why and how of business storytelling, I created the Story Cycle system that is inspired by Campbell’s Hero’s Journey. Instead of his 17 steps, I’ve mapped it to 10 steps that any business can use for high-level brand story strategy development right down to tactical creative elements including TV spots, web user experience design, blog posts, print ads, sales presentations… you name it. [caption id="attachment_23305" align="alignright" width="300"] Download your DIY Brand Story workbook.[/caption] I was so excited to share with the world what I had learned, and the success we were having with our clients, that I began pursuing all of the brightest minds in storytelling to share their brilliance with you. To be totally honest, I was being self-serving, too, Because I get to learn right along with you with every episode. That alone makes all of the cost and effort of a podcast worth it. One of my early successes was having legendary screenwriting coach, Robert McKee, on the show. We had such a wonderful conversation, he returned for an encore performance. By the way, you will find links to each of the episodes I mention in our show notes. I first met McKee when I attended his four-day Story Seminar in the LAX Sheraton in 2010. Parker joined me. He was there to advance his filmmaking screenwriting chops, along with about 200 of his competitors, and I was there to learn what a marketer like me could learn about Hollywood storytelling to make our creative more impactful.   After the seminar, McKee invited me to his Connecticut home to interview him for my podcast. Now, this was not for the Business of Story, but for my very first flailing attempt at podcasting. I had never done one before and I showed up in his living room with my little Zoom recorder and my wits. I placed the recorder between me and him on the sofa, and away we went. For three friggin’ hours. He was so kind and generous with his knowledge on screenwriting and how we can use it in our businesses, and I was making it up and learning as I went. This remarkable experience underscores a fundamental premise that Joseph Campbell talks about when you follow your bliss, and by bliss, he means the authentic story you have the courage to live into. “When you follow your bliss, doors will open where there were only walls before.” – Joseph Campbell Robert McKee and his lovely wife Mia, open their home and their world to me. And for that, I will be forever grateful. You can still listen to that session, edited into ten 10-minutes segments on Soundcloud. If you don’t know the man and his work, all you have to do is watch this scene in the Spike Jonze’ movie, Adaptation, starring Nicholas Cage as struggling screenwriter, Charlie Kaufman. Actor Brian Cox portrays McKee as he responds to Kaufman’s question during, presumably, his famous Story seminar. Any questions? Ok, take a deep breath. Another one of my favorites was a guy who epitomizes the intersection of science and story, and that is Dr. Randy Olson. He is a Harvard Ph.D. Biologist who also graduated from the USC film school. Randy has produced three documentaries on the environment and climate change and has written three books to help scientist become better communicators through the power of storytelling. His latest book, Houston, We Have a Narrative: Why Science Needs Story, is my favorite scientific look at storytelling.  The book focuses on the And, But and Therefore construct to creating stories. It’s so simple and yet so powerful. I call it the DNA of story. I’m honored to say that Randy has become a good friend, and he’s been on my show twice. The first time talking about the ABT. And his most recent appearance was the day after the election. He dissected Trump’s narrative intuition and why he won the election because he out-storied the Democrats. “America used to be great. America is no longer great. I’ll make America great again.” Three acts. Set up, problem, resolution. One that may become the most successful use of the ABT of all time. Olson’s Trump episode is one of my most listened to from around the world. I even had some friends reach out to me in disgust suggesting that I was capitalizing on Trump’s victory for my own Business of Story gain by highlighting his narrative intuition. My response to them, and you if you feel the same way, is that you must understand the magic to combat the spell. Listen to all of Trump’s ramblings through the lens of the basal ABT structure, and you’ll get a whole new appreciation for how he hoodwinks his base, goes against reason and demolishes the Democrats. The Dems simply don’t know how to connect with America through a story. Olson’s purpose is to advance science by helping big thinkers connect with the rest of us. His vehicle happens to be the ABT, the DNA of story. Another of my favorite authors is Lisa Cron, who wrote Wired for Story: The Writer's Guide to Using Brain Science to Hook Readers from the Very First Sentence. Lisa came on the show to explore the art and science of storytelling to help you with your brand narratives. While Lisa’s book is about guiding fiction writers in writing the next epic novel, Lee Gutkind, the founder of Creative Nonfiction and author of several books including, You Can’t Make This Stuff Up: The Complete Guide to Writing Creative Nonfiction from Memoir to Literary Journalism, is the foremost authority on the art of sharing true stories well-told. These two approaches are important to brand storytelling because you want to tell true stories about how your product or service have empowered and leveled up your customers while using brain science to understand and appreciate how to craft and tell your stories.    Clarify your story, amplify your impact and simplify your life We’ve used the 10-step Story Cycle system to help Clinica Adelante reframe its brand story from a 30-year-old community health center to a national leader in sustainable healthcare, and they have grown by 300 percent in the past five years. Goodwill of Central Arizona has used or Story Cycle system to grow from 17 stories doing $24 million in annual sales in 2003 to nearly 100 stores doing north of $140 million in sales today, with the proceeds going to workforce development programs that help put a record number of Arizonans back to work. Their purpose? Good stuff, good work, Goodwill. Coca-Cola used our storytelling to launch an eco-driving program with its 60,000 fleet drivers and their staff in 2010. They double their expected gains in fuel efficiency in the first three months of the initiative. What do these three clients have in common? They all pursued a purpose greater than just selling products and services and making money. And they used intentional storytelling – telling stories on purpose – to achieve epic growth. That is the power of a purpose-driven organization over its traditional, status-quo competitor who focuses on the bottom line, short-term gains and investor returns over empowering the people and the communities it serves. Tell your stories on purpose That’s why now, as we move into our third year of producing the Business of Story podcast, our sole focus is to help leaders of purpose-driven organizations like yours clarify your story to grow revenue and amplify your impact. What we make is the proven Story Cycle system with tools and techniques to help you become an intentional storyteller. But what we make happen is helping you become a more powerful communicator, connect with audiences like you never have before, motivate and inspire people to action, and advance your mission, initiative or cause further, faster than you ever imagined. What we make happen is what drives our purpose: to help people live into and prosper from their most powerful stories. Learning moment: Are you telling brand stories about what you make, or what you make happen? Stories about the human impact you are having; how you are leveling them up. Stories about how you deliver on your ultimate brand purpose. You see, when you tell stories about what you make, your are immediately commoditizing yourself and your offering. You start to drown in the sea of sameness. But when you tell stories about what you make happen, then you will rise above the noise and be heard. Red Bull doesn’t sell you a highly addictive concoction of caffeine, taurine, and sugar. Their story Gives You Wings. Actually, the higher brand purpose was defined by its founder, Dietrich Mateschitz, when he started his company: “Red Bull gives wings to people and ideas.” Now isn’t that a bit more compelling than selling just an energy drink? It must be because Red Bull not only invented the category. They still own nearly half of the worldwide market for energy drinks. Let’s face it, without a good story that connects on a primal, visceral level with your audiences – making them truly feel something – then you’re just more noise in the cacophony of communication we all swim  – and drown – in. Without a focused story that clarifies the uniqueness, relevance, and urgency of your brand offering you will be marooned in the sea of sameness that we all encounter in this age of abundance. Your customers – just like my customers – simply have too many choices to choose from. What’s going to make you rise to the top of your food chain? Without a defined point to your story – a supreme focus on what you do better than anyone else buttressed by a compelling purpose – you will languish in the land of commoditization. In fact, declaring your number one position in the marketplace, what you do better than anyone else in terms of features and benefits, is your first step out of the primordial muck of commoditization. And your defined purpose is your lifeline. So I’m taking my own advice. As I mentioned, my friend Greg Head, who was the head of marketing for Infusionsoft and helped them become a $100 million dollar company in 10 years because of their extreme focus on sales and marketing software for small business, helped me define my brand focus of working with purpose-driven leaders. It’s important, too, because I am competing in an increasingly crowded industry of business storytelling.    Some of my competitors I admire most – some friends, some acquaintances, and some strangers – include Donald Miller and his StoryBrand process. I’ve done his program myself for my Business of Story brand. StoryBrand’s focus is to help small business grow their sales by clarifying their story on their websites. My interesting connection to Don, even though I’ve never met him, is that his best-selling book. A Million Miles in a Thousand Years, and it’s overall theme of “What makes a great story also makes a great life,” had a profound impact on me as I was creating the Story Cycle system. In fact, I went to Don’s very first seminar in Portland in 2010, long before he created his StoryBrand process, to guide my thinking on how to help people live into their most powerful stories. In fact, I went to Don’s very first seminar in Portland in 2010, long before he created his StoryBrand process, to guide my thinking on how to help people live into their most powerful stories. Another terrific professional in the storytelling game, and a guy I count as a friend is Michael Margolis of GetStoried. When I think of Michael and the international work he does, I think of storytelling around innovation. He works with large, global brands, including the likes of Google, Deloitte, and NASA, to help them further innovation within their organizations. Michael is definitely the innovation story guy in my book. If you’re looking for business storytelling in the tech world with a twist, then I’d definitely send you to Kathy Klotz-Guest. If you’ve ever seen HBO’s Silicon Valley, Mike Judge’s hysterical TV series about, well, Silicon Valley, then you’ll get a sense of Kathy. She is a technology veteran, stand up comic and marketer extraordinaire who uses storytelling to help her clients curb what she calls, “jargon-monoxide,” you know, that curse-of-the-expert malady that puts audiences to sleep, or worse, with their inane use of jargon. She coined one of my favorite terms in Business Storytelling, Jargon-monoxide. These are just three of many fellow storytellers, each with a focused brand position: Don Miller’s StoryBrand for small businesses. Michael Margolis’ Get Storied for large organization innovation, and Kathy Klotz-Guest for the tech world.   By the way, you can hear both Michael and Kathy on my Business of Story show – again, see the show notes for links. And Don, consider this an open invitation to come on my show. Like Michael and Kathy, I admire your work and what you stand for. Hey, I even invested in your Blue Like Jazz movie. That was a brilliant crowd-sourced move, by the way, to raise your final quarter million to get the movie finished. Michele and I loved the movie, and it was great fun seeing our names among the thousands of executive producers. I help leaders tell their brand stories on purpose And me? My purpose is to help leaders of purpose-driven organizations like you clarify your story to drive revenue and amplify your success. And I deliver on my purpose in three different ways… I help you clarify your brand story through our proven Story Cycle system. In fact, if you tuned into my show two weeks ago, you heard me take Jonathan Barney through the Story Cycle system to clarify his brand story around his restaurant service training platform and focus his purpose of helping people live a tastier life. In addition to clarifying your brand story, I also offer the Storytelling for Leaders and Storytelling for Sales 6-month deliberate practice training programs. Once your brand story is crystal clear, these programs help you find and tell the stories that shape the behaviors that create the culture that drives epic performance. Around your purpose. Essentially, we help you find the true stories within your brand and show you how to tell them well in your advertising, marketing and sales to connect with your audiences. True stories well told. The Storytelling for Leaders and Storytelling for Sales deliberate practice programs come from another amazing story outfit, this time in Melbourne, Australia. Shawn Callahan and Mark Schenk created these programs 13 years ago and have worked with brands around the world to build storytelling cultures. This offering is the ideal extension to the Business of Story, and I have become a certified partner delivering these proven programs. Why do purpose-driven organizations need to practice business storytelling now, more than ever, to amplify your impact? Because business is more complex than ever.  How do you describe your place in the world to your staff, employees, customers, shareholders and other stakeholders when so much external chaos impacts you?   Chaos like growing competition in this time of abundance A widening economic divide between the haves and have-nots The significant environmental and social impacts of climate change Social injustice and unrest A White House and its cronies that appear hell bent on alienating America from the rest of the world In fact, I spent 12 days in The Netherlands a couple of weeks ago working with our ASU students. Guess what the prevailing sentiment is towards our president? I heard this from business leaders, bureaucrats, and bartenders. They ask all in their own way: “How did you Americans let this happen and what are you going to do about it?” You don’t think this president is going to impact your business, think again. And what stories are you telling your employees to keep them all focused on your purpose to grow your sales and amplify your impact: the three things you actually have control over? I’m afraid power points, infographics, snapchats and tweets aren’t going to do it for you anymore. By the way, I reminded our students in Amsterdam that power points don’t kill audiences. Presenters using bullets in power points do. Don’t believe me? Just listen to Janine Kurnoff of the Presentation Company on Business of Story to learn how to bring storytelling to all of your communications so you can cut through the clutter and connect.   Or tune into Nick Gray of Museum Hack on how to bring adventure to your brand through storytelling. And on that note, take in my conversation with the ultimate conspirator to business success, Robert Rose on why you must turn your adjectives and adverbs into adventures in your story marketing. Stories connect in our disconnected world Another reason why story is more important now than ever is that our uberly connected world has created a massive malady. Attention Deficit Disorder is now a communicable disease, and we’re all the viruses. Our connected world has ironically made us all less connected in human terms. I had a fascinating guest on about a month ago. His name is Jordan Bower, a Transformational Storytelling Consultant, and Corporate Intimacy Expert. Ahhh, see his unique positioning… his fine point… his focused purpose: Transformational Storytelling Consultant and Corporate Intimacy Expert? On my show, Jordan told me about his girlfriend breaking up with him in the summer of 2010. Devastated, he did what we would ALL do in this circumstance: he walked from Seattle to Mexico along the Pacific Ocean.  Right? During his four-month odyssey to find himself, Jordan came across thousands of people. He shared coffee, meals, campfires, and beers with folks from all walks of life: from hobos and hillbillies to surfer dudes, to housewives, tech titans and I’m sure there was a social media guru or two in there as well. I asked him what the common theme was among these disparate people. What do you think he said? I asked him what the common theme was among these disparate people. What do you think he said? Jordan told me that to a person, the common sentiment was alienation and loneliness. He learned on his trek that these dopamine pumps we call iPhones and Androids, that promise to connect us with the world, actually create greater isolation. One intense symptom is FOMO, or the fear of missing out. What we’re missing in our over-communicated world is authentic, person-to-person interaction. If Gottschall said, “Our minds yield helplessly to the suction of story,” then I believe our hearts crave bonding with real people. Jordan’s point of people feeling alienated and lonely is not the first time I’ve heard this theme. But it struck me hard on this show. I even created a manifesto of sorts just to help me get my head around this phenomenon. I call it: The Virtual Connection Myth. "Our digital dopamine pumps artificially reward us for superficial online interactions masking an epidemic of alienation and loneliness people suffer as their storytelling skills atrophy in the absence of authentic human connection in the real world." OMG, am I suffering from jargon-monoxide? My point is this: The most powerful story will ever tell is in-person. If you can’t be in front of the water cooler with your audience, then the second most powerful story you can tell is first person, online. Tell me a story with a time stamp, when did it happen, a location stamp, where did it happen, real people as the characters. Give me action and adventure, surprise me, and then deliver your business point! And believe it or not, you can do this in 60 seconds or less.   On Thursday, June 26, I was giving a storytelling workshop for a bunch of  Dutch professionals who specialize in sustainability and the circular economy in Haarlemmermeer, Holland.  A young man named Max is an intern for one of the organizations and is about to graduate with his business degree in sustainability. I asked the gathering who their toughest audience was so we could work on stories to connect with them on their terms. Max told me it was his granddad. You see, his grandpa didn’t understand sustainability, didn’t believe in man-made global warming and told Max he was wasting his time with his foolish degree. I could tell he was crestfallen by not having his grandfather’s approval. So I instructed Max to use the Story Cycle to craft a story from his grandpa’s point-of-view and then challenged him to share his story over the weekend. I ran into Max four days later when our ASU cohort returned to Haarlemmermeer for another session. He had the widest smile on his face. I asked him “What’s up, dude?” He told me about having the conversation with his grandpa about climate change and how he used a hockey stick to demonstrate to the old man how carbon in our atmosphere has remained relatively balanced for millennia and then pointed to the curve end of the stick to demonstrate the man-made carbon we have pumped into the system over a short amount of time. “This was the first time my granddad ever understood what I was talking about,” Max proclaimed through his smile. “And I told him that fixing this problem is important to me and that’s why I’m doing what I’m doing.” I asked Max if his granddad likes hockey. “Loves it,” he said, with his smiling growing even wider. Smart young man, that Max. Understanding his audience and having such empathy for their point-of-view that he found a way to use a story to connect, change his beliefs, and earn his approval. By the way, I learned this basic structure to story with time and location stamps, characters, action, a surprise and point from my friends at Anecdote. And we cover it in great detail in our 6-month deliberate practice programs. The most invaluable FREE advice you'll ever get Now I’d like to help you clarify your brand story strategy, focus your purpose of growing your revenue and amplifying your impact. When I told my producer, Brian, who you met earlier in the show, about what I’m about to do, he actually said it might not work because it sounds too good to be true. Well, maybe. You’ll have to be the judge of that. What I am offering to you, with no strings attached, is a complimentary 30-minute phone call to demonstrate how quickly you can get your brand story straight. I promise it will be the most invaluable free advice for you, your business and organization that you have ever received. Register for your FREE Impact Call. I’ll help you clarify your story in 30 minutes or less. You have nothing to lose. What’s in it for me? I get to connect with real people, in real time and learn about your real needs. Our conversation, while helping you clarify your story to grow revenue and amplify your impact, will also help me better understand exactly what the market needs. What’s in it for me? I get to connect with real people, in real time and learn about your real needs. Our conversation, while helping you clarify your story to grow revenue and amplify your impact, will also help me better understand exactly what the market needs. This is a total win/win consulting call. You will be doing me a huge favor by helping me dial in my purpose: To help you live into and prosper from your most powerful story. This is a limited time offer, and I can tell you that not everyone is going to get the free impact call. If you’re in business just to make money, then I’d recommend you reach out to some of the other storytelling consultants. But if you’re into to truly amplifying your impact and empowering the people around you to live into and prosper from your story, then I’m your guy. Register now at our new and improved website, businessofstory.com. And if you want to get the most of the call, download your DIY Brand Story Workbook first. Outline yourstory. Then let's chat. And thank you for listening to this special, one hundred first episode of the Business of Story podcast. Gag, you’re probably hoping that I don’t return solo for another hundred shows. And one last request. We have 74 reviews on iTunes, and I’d love to push that over the 100 mark in celebration of our one hundred and first episode. Would you do me a huge and be one of those listeners that pushes us over the top of the century mark in reviews. It only takes minutes and would mean the world to me. I appreciate it. Finally, I want to remind you that regardless of what you do with your business, leadership and sales storytelling, that... "The most potent story you will ever tell is the story you tell yourself. So make it a good one." Thanks for listening, and until next Sunday, have a wonderful life.

I am Kathy Klotz-Guest, founder of Keeping it Human. This show airs Thursdays at 3:30 PM PDT.  I help business and marketing executives and their teams tell their most important human stories to the world, and uncover bold ideas for marketing, branding, products, and customer service innovation. We are a jargon-monoxide-poisoning free zone. Feel free to comment on the show. Let me know what you want more of. My new book, "Stop Boring Me!" is available on Amazon now. Telling a Powerful Brand Story Storytelling is critical for brands today. Can you name a great brand today that doesn't have a powerful story? It's hard to do. Join me for a chat with Park Howell, host of the Business of Story podcast on October 6th at 3:30 PM PDT. About Park Howell Park Howell has been in advertising for 30 years, has run his own agency for 20 years, and has been steeped in business storytelling for the past 10+ years. He is the founder of the Business of Story, a proven platform based on his 10-step Story Cycle system to help business leaders achieve epic grow for their enterprise and their people.  

Remember how much you loved bedtime stories? In this episode I pick the brain of Brand Storyteller, Park Howell. We discuss how telling engaging stories can help you grow your business and increase brand loyalty. Park was named Advertising Person of the Year in 2010 by the American Advertising Federation and his agency has been recognized among the Top 10 Impactful Companies in Arizona He is also the host of a podcast called The Business of Story   What you will learn: How stories can help you gain more clients and grow your business Getting your brand to stand out by sharing your story Learn the 10 steps to creating a powerful brand story How to avoid your business becoming a commodity How to perfectly position your company in the marketplace How to get your followers to get involved in your brand story How to dramatically increase brand loyalty Interesting highlights: Park takes me through the 10 step leadership journey I mention two people I want to see die   Park’s #1 practical advice:  “Stories help you stand out from the noise”Tweet This Resources & Links: Joseph Campbell (https://www.jcf.org/new/index.php?categoryid=11) The heroes Journey (http://www.thewritersjourney.com/hero's_journey.htm) Gary Vaynerchuck (https://www.garyvaynerchuk.com/) Simon Sinek (https://www.startwithwhy.com/) Talk Like Ted (Book) (https://www.amazon.com/Talk-Like-TED-Public-Speaking-Secrets/dp/1250061539/ref=sr_1_1?ie=UTF8&qid=1465993297&sr=8-1&keywords=talk+like+ted) Business Of Story (http://businessofstory.com/) The Story Cycle e-Book  (http://29jedk1t4b4k3o7vu2867f4z.wpengine.netdna-cdn.com/wp-content/uploads/2015/12/The-Business-of-Story-The-Story-Cycle-eBook.pdf) Get in touch with Park on Twitter –  (https://twitter.com/ParkHowell) Thank You for Listening! I would like to personally thank you for listening to my podcast.  If you enjoyed today’s show, please share it with others. Just click on the social buttons below. Also, if you podcast on iTunes (https://itunes.apple.com/gb/podcast/can-i-pick-your-brain/id1076916148?mt=2) , you would be joining me on my mission to help as many people as I can become really successful. And finally if you haven’t already subscribed podcast on iTunes (https://itunes.apple.com/gb/podcast/can-i-pick-your-brain/id1076916148?mt=2) , so you can get automatic updates whenever another episode goes live!

Sam Knowles, Founder and Managing Director of Insight Agents, joins the Business of Story Podcast to take us on a step-by-step adventure through the story cycle, and to share the dynamics of combining psychology and business languages. The Business of Story is sponsored by ACT!, Convince & Convert, Emma, and Oracle. ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize. In This Episode How story transforms from monomyth to fractal Key ways to move your audience to action How to personally break down the story cycle and apply it to your own life The stories buried in employee engagement surveys A transformative way of talking about products and services Identifying your purpose How to win a free story consultation with Park Howell Resources  Sam's LinkedIn Sam's Twitter Insight Agents David Ogilvy: The 8 Ogilvy Habits Freakonomics with Steven D. Levitt and Stephen J. Dubner "Start With Why," TED Talk with Simon Sinek "What makes a hero?," TED-Ed Talk with Matthew Winkler "Propaganda," by Edward Bernays "Drive," by Daniel H. Pink "Predatory Thinking," by Dave Trott "One Plus One Equals Three," by Dave Trott "Vocational Guidance Counselor," Monty Python "How to Use Story and Humor to Rise Above Business Jargon," Business of Story Podcast with Kathy Klotz-Guest Bill Bernbach dunnhumby.com   Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

“Our brains are wired to recognize story structure, to help us gain meaning. Our job as communicators is to bring meaning to everything we do.” Park Howell helps organizations, communications professionals, and executive MBA students unlock the secrets of storytelling to create more meaningful brand experiences. I couldn’t wait to chat with Park about the “Business of Story” on this week’s podcast. About Park Howell Park Howell founded Park&Co, an award-winning brand and creative consultancy, in 1995 in Phoenix, AZ. The agency ignites the growth of purpose-driven people, products, companies and causes through the power of storytelling. Park was named Advertising Person of the Year in 2010 by the American Advertising Federation of Metro Phoenix. The following year, his agency was recognized among the Top 10 Impact Companies in Arizona by the Phoenix Chamber of Commerce. In addition to running Park&Co, Park created and is teaching the communications curriculum for the new Executive Master’s for Sustainability Leadership program at Arizona State University. He turns sustainability executives into Chief Storytelling Officers to advance their social initiatives further, faster. The curriculum is based on the agency’s proven 10-step brand strategy and storytelling method called the Story Cycle. Park takes readers through the proprietary process in a book called, Story Built: How To Craft Spellbinding Brand Stories in 10 Easy Steps, which will be published this Fall. You can explore his insights about sustainable storytelling, and download a preview of his book, at ParkHowell.com. He’s also the host of The Business of Story podcast. He is a graduate of Washington State University, and for 30 years has combined his degrees in communications and music composition and theory to craft and tell compelling stories that sell. What drives Park is his insatiable curiosity about how persuasive stories help us nudge the world in any direction we choose. As We Wrap … Before we go, I want to flip the microphone around to our listeners … Recently our friend Javier von Westphalen gave us a shout on Twitter about our recent episode focused on employee engagement with Thom Wyatt. Thanks for listening Javier! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about the industry leading Social Brand Forum and our other trainings and workshops now. Save $100 by using promo code ONBRAND when you register for the Social Brand Forum. Until next week, I’ll see you on the Internet!