Podcasts about business marketing association

Breaking Norms, Building Dreams – Episode 31! Join us for the 31st episode of Breaking Norms, Building Dreams as we explore the intersection of creativity, values, and innovation with our distinguished guest, Michelle Getz! I'm Brittney Ashley, your host and founder of Creative Dynamics. My journey has been about empowering others to break barriers and build their dreams, and this episode is no exception. In this episode titled “Navigating Creativity, Values, and Innovation with Michelle Getz,” we welcome Michelle Getz, a seasoned expert with over two decades in the creative industry. Michelle's illustrious career spans roles as an Art Director, Creative Director, and co-owner of the award-winning Getzcreative Photography studio. Her achievements include a Silver ADDY Award and several Business Marketing Association awards, showcasing her prowess in branding and design. Michelle's expertise lies in brainstorming, creativity, and driving innovative ideas to help small businesses elevate their brand presence. Whether it's developing a cohesive brand identity, crafting impactful marketing campaigns, or designing visually compelling materials, Michelle's dedication to creativity and excellence ensures that her clients' brands not only stand out but also resonate deeply with their audiences.

About This EpisodeGet ready for an insightful episode with Jessica Sibley, the CEO of TIME, as she outlines her interpretation of boldness and how it has catapulted TIME into a new era of transformation. Under Jessica's leadership, TIME has continued to accelerate its digital transformation, expanded into new platforms, and revitalized its brand. In addition to unveiling and implementing her TIME 3.0 transformation plan, Jessica launched the company into e-commerce for the first time and led the initiative to remove the paywall in order to make its content free and accessible for all readers around the world. She describes these bold moves and many other insights, including the importance of mentorship as a leader, how to build a strong, dynamic team, and the future of media. Tune in for a special episode and an inside look at TIME. About Jessica Sibley Jessica Sibley is the Chief Executive Officer of TIME. As CEO, Sibley oversees the global media brand which includes TIME's iconic magazine and digital platforms that reach a combined audience of 105 million people around the world; the Emmy Award-winning film and television division TIME Studios that has generated more than $100 million in revenue; a rapidly growing global live events business built around the powerful TIME100 and Person of the Year franchises; an industry-leading web3 division, including the TIMEPieces NFT community; Red Border Studios, producer of award-winning branded content; the website-building platform TIME Sites, which TIME acquired in 2022; the sustainability and climate-action platform TIME CO2 and more. Today, TIME's audience is the largest in its history and its magazine, with more than 1 million subscribers, remains the largest U.S. print title in news. Prior to joining TIME, Sibley was the Chief Operating Officer of Forbes, where she led all revenue and growth initiatives for the world's largest business media brand. Sibley headed the Revenue Operations team, which includes Consumer Growth, Content and Design Studio, ForbesWomen, Sales and Marketing, Product, Technology, Asia, and Europe. Before being appointed Chief Operating Officer, Sibley served as Forbes' Chief Revenue Officer, and as Senior Vice President of U.S. and Europe and Chief Sales Officer prior to taking the CRO helm. Sibley has also held senior leadership positions at The Wall Street Journal, Bloomberg, and Condé Nast. Sibley is also co-chair of IAB's CRO Council, serves on the board of directors for The Ad Council, The Business Marketing Association and is a Member of the Board of Advisors at Chief, Her Campus Media and Prota Fiori, a sustainable luxury footwear startup. When she is not leading the next phase of TIME's evolution, Sibley is an avid runner and supportive mother of two. She is a graduate of Hobart and William Smith Colleges and resides in New York City. Additional ResourcesWebsite: www.time.comLinkedIn: @JessicaSibleyInstagram: @JessicaSibley

This week our host Brandi Starr is joined by Stacey Danheiser, the Founder and CMO at Shake Marketing Group. Stacey Danheiser is a seasoned marketing executive specializing in building go-to-market strategies and high-performing marketing teams for scaling b2b organizations. Helping to transform over two dozen B2B enterprises from product pushers to customer-value led organizations, Stacey's approach to grow revenue and profits through targeted, cohesive marketing and sales has led her clients to achieve 118% year over year revenue growth, Inc 5000 listings, over $200 million in closed sales, 90% marketing team retention, customer ‘sweet spot' growth of 207% year over year. Stacey runs Soar Marketing Society, a B2B marketing community & mentorship program to help B2B marketers build more credibility with the C-suite. Through customized guidance and training, she helps her students learn how to build customer-focused strategies that drive results. Stacey has also appeared as a guest speaker at various in-person and virtual events led by the Business Marketing Association, University of Colorado LEEDS alumni, Hays, Jack Welch Management Institute, and >30 marketing and business podcasts. As co-author of two marketing books covering marketing and sales alignment, customer value propositions, and how to develop high-performing marketing teams, Stacey has further contributed her advice to Forrester Research and has written numerous articles for The Journal of Sales Transformation and the ISMM publication Winning Edge.  In this week's episode of Revenue Rehab, join Brandi and Stacey on the couch as they guide CMOs to greater success through their discussion on Building Trust: 3 Ways to Gain More Credibility With the C-suite.

The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, sharing everything you need to know, to build the brand and drive growth, by engaging and empowering company employees to become advocates of the company brand. If you're not already subscribed to The Internal Marketing Podcast, then join the 'internal marketing tribe' and subscribe, leave a review and share the podcast with anyone in your network whom, you believe, will find it valuable. Thanks for listening! ABOUT STACEY DANHEISER (Founder - Shake Marketing Group)Stacey Danheiser is the founder of Shake Marketing Group, and a seasoned marketing executive specializing in building go-to-market strategies and high-performing marketing teams for scaling b2b organizations.She has helped transform over two dozen B2B enterprises from product pushers to customer-value led organizations. Her approach to grow revenue and profits through targeted, cohesive marketing and sales has led her clients to achieve 118% YoY revenue growth, Inc 5000 listings, over $200 million in closed sales, 90% marketing team retention, customer ‘sweet spot' growth of 207% YoY.Prior to consulting, Stacey led marketing for several Fortune 500 companies across the cable, telecom and financial services industries. She's held leadership positions in all areas of marketing - from go-to-market strategy to field execution, delivering unprecedented, multi-million dollar growth in sales and revenue.  Stacey runs The Confident Marketer Playbook, a mentorship program to help b2b marketers build more credibility with the C-suite. Through customized guidance and training, she helps her students learn how to build customer-focused strategies that drive results.Stacey is the co-author of two marketing books covering marketing and sales alignment, customer value propositions, and how to develop high-performing marketing teams. She has contributed her advice to Forrester Research and has written numerous articles for The Journal of Sales Transformation and the ISMM publication Winning Edge. Stacey has also appeared as a guest speaker at various in-person and virtual events led by the Business Marketing Association, University of Colorado LEEDS alumni, Hays, Jack Welch Management Institute, and dozens of marketing and business podcasts.LinkedIn: https://www.linkedin.com/in/staceydanheiser/Website: https://shakemktg.comConfident Marketer scorecard:https://shakemktg.com/the-confident-marketing-scorecardStand Out Marketing book: https://shakemktg.com/standoutmarketing ABOUT KERRY-ANN STIMPSON (The Internal Marketing Podcast's Producer and Host)Kerry-Ann is the Chief Marketing Officer (CMO) of the JMMB Group, a financial services group of companies, headquartered in Kingston, Jamaica, with operations across the Caribbean. She is also the producer and host of The Internal Marketing Podcast, a personal passion project that was borne out of her belief that a company's growth and marketing strategies can't succeed, unless company employees (its most powerful advocates) are authentically engaged and empowered to deliver on the brand promise and to become advocates of the company brand. You can follow and connect with Kerry-Ann on LinkedIn. ABOUT WORKSHOP  (The Internal Marketing Podcast's Season 3 Sponsor)Workshop is an internal marketing and employee communications platform for creating beautifully branded, employee-specific campaigns. It replaces any internal email tool that you have and integrates with the other communication channels your team uses the most (including Slack, SharePoint, and Microsoft Teams). Head over to useworkshop.com/marketing to get a ton of awesome (and FREE) content and resources about how you can create and implement internal marketing campaigns and employee advocacy programs for your company. Also, sign up for their Happy Monday Club newsletter here.

When you find your voice, you don't find something new inside of you; instead, you find a little more of yourself. That's what our guest for today helps her clients “get comfortable with the uncomfortable.” CEO and Founder of Improve It! Erin Diehl shares how she helped countless individuals find their voice through the art of improvisation.   Erin Diehl is a graduate of Clemson University and former experiential marketing and recruiting professional as well as a veteran improviser from the top improvisational training programs in Chicago, including The Second City, i.O. Theater and The Annoyance Theatre. Erin conducts workshops across the country leveraging improvisational techniques to improve employees' skills in corporate settings.   Her work with clients such as United Airlines, PepsiCo, Groupon, Deloitte, Motorola, Lowe's, Accenture, Walgreens, and The Obama Foundation earned her the 2014 Chicago RedEye Big Idea Award and has nominated her for the 2015-2019 Chicago Innovations Award. Erin was a speaker for Disrupt HR Chicago, hosted the 2016 RedEye Big Idea Awards, and has been a speaker for HRMAC Chicago, SHRM Chicago, Disrupt HR, the Business Marketing Association, and Emerging Leaders of the Chicagoland Chamber of Commerce. She is also a proud member of The Chicago Innovation Awards Women's Cohort and a graduate of the Goldman Sachs 10,000 Small Business Program.    Among her many accolades, Erin is most proud of successfully coercing over 12,000 professionals to chicken dance.   Connect with her at: Website: https://www.learntoimproveit.com/ LinkedIn: https://www.linkedin.com/in/erindiehl/ IG: https://www.instagram.com/keepinitrealdiehl   Listen to her podcast: The improve it! Podcast at: https://www.learntoimproveit.com/podcast Access her Hybrid Hype worksheet: https://www.learntoimproveit.com/hybrid-hype   Show notes: [0:00] Intro [0:10] Her experiences with the people who take her course [3:43] On having her own podcast: The improve it! Podcast [6:14] Her rewards for having her podcast [7:40] What does money mean to Erin? [9:17] Where to find more of Erin? [11:00] Outro Connect with Bill Bloom  Web: https://www.bloomfinancialco.com/ https://bloomfinancialco.kartra.com/page/bNJ87 Email: bill@bloomfinancial.us  LinkedIn: https://www.linkedin.com/in/bloomfinancial/ FB: https://www.facebook.com/retireasyoudesirepodcast   Securities and investment advisory services are offered through Woodbury Financial Services, Inc. (WFS), member FINRA/SIPC. WFS. is separately owned, and other entities and/or marketing names, products, or services referenced here are independent of WFS.   Views expressed in this podcast are for general informational purposes only and are not intended to provide or be a substitute for specific professional financial, tax or legal advice or recommendations for any individuals. Information is based on sources believed to be reliable; however, their accuracy or completeness cannot be guaranteed.

When you find your voice, you don't find something new inside of you; instead, you find a little more of yourself. That's what our guest for today helps her clients “get comfortable with the uncomfortable.” CEO and Founder of Improve It! Erin Diehl shares how she helped countless individuals find their voice through the art of improvisation.   Erin Diehl is a graduate of Clemson University and former experiential marketing and recruiting professional as well as a veteran improviser from the top improvisational training programs in Chicago, including The Second City, i.O. Theater and The Annoyance Theatre. Erin conducts workshops across the country leveraging improvisational techniques to improve employees' skills in corporate settings.   Her work with clients such as United Airlines, PepsiCo, Groupon, Deloitte, Motorola, Lowe's, Accenture, Walgreens, and The Obama Foundation earned her the 2014 Chicago RedEye Big Idea Award and has nominated her for the 2015-2019 Chicago Innovations Award. Erin was a speaker for Disrupt HR Chicago, hosted the 2016 RedEye Big Idea Awards, and has been a speaker for HRMAC Chicago, SHRM Chicago, Disrupt HR, the Business Marketing Association, and Emerging Leaders of the Chicagoland Chamber of Commerce. She is also a proud member of The Chicago Innovation Awards Women's Cohort and a graduate of the Goldman Sachs 10,000 Small Business Program.    Among her many accolades, Erin is most proud of successfully coercing over 12,000 professionals to chicken dance.   Connect with her at: Website: https://www.learntoimproveit.com/ LinkedIn: https://www.linkedin.com/in/erindiehl/ IG: https://www.instagram.com/keepinitrealdiehl   Listen to her podcast: The improve it! Podcast at: https://www.learntoimproveit.com/podcast Access her Hybrid Hype worksheet: https://www.learntoimproveit.com/hybrid-hype   Show notes: [0:41] How Erin started in the world of comedy [3:51] Transitioning to making scripts from scratch [5:23] Being able to find her voice through improvisation [8:15] On people not finding their BIG [10:00] Outro   Connect with Bill Bloom  Web: https://www.bloomfinancialco.com/ https://bloomfinancialco.kartra.com/page/bNJ87 Email: bill@bloomfinancial.us  LinkedIn: https://www.linkedin.com/in/bloomfinancial/ FB: https://www.facebook.com/retireasyoudesirepodcast   Securities and investment advisory services are offered through Woodbury Financial Services, Inc. (WFS), member FINRA/SIPC. WFS. is separately owned, and other entities and/or marketing names, products, or services referenced here are independent of WFS.   Views expressed in this podcast are for general informational purposes only and are not intended to provide or be a substitute for specific professional financial, tax or legal advice or recommendations for any individuals. Information is based on sources believed to be reliable; however, their accuracy or completeness cannot be guaranteed.

This episode features a conversation with Dr. Jim Eckert - the Robert S. Kaiser Professor of Sales at WMU Haworth College of Business - and Cooper Frost - a Strategic Account Manager at Western Digital. Dr. Eckert joined Western's business college over 22 years ago and transformed the undergraduate Sales and Marketing program into a nationally recognized and awarded program. Frost was a trail-blazing WMU student majoring in Leadership and Business Strategy & Sales and Business Marketing. He is also former president of SBMA - the Sales and Business Marketing Association. Frost now is a Top-50 seller at Western Digital, a recipient of Young Professional of the Year, and community volunteer in addition to his myriad other pursuits. The conversation touches on the extraordinary undergraduate programs at WMU Haworth, what differentiates the LBS and Sales programs, and how students can transform into top-performing industry professionals. Connect with us! Instagram: https://www.instagram.com/wmichleadershipcenter/Facebook: https://www.facebook.com/wmichleadershipcenter/Twitter: https://twitter.com/wmichleadershipLinkedIn: https://www.linkedin.com/company/center-for-principled-leadership-and-business-strategy/All Rights belong to The Center for Principled Leadership and Business Strategy - https://wmich.edu/leadershipcenterRecorded on October 11, 2022

About the Podcast The Stevens Group has been presenting the PR Masters Series Podcast for two years now.  This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession.  Today's special guest is John D. (Jack) Bergen Managing Partner, The Bergen Partnership.     About Our Guest Jack Bergen is an executive coach to leaders of public relations and public affairs firms.  He also guides the development of managerial talent for firms seeking to enhance strategic growth or prepare for potential sale.  He draws on a combination of corporate, agency and government leadership experiences.  As a corporate executive, Jack served at Alcoa, Siemens, Westinghouse, CBS and GE. He led Alcoa's Communications, Government Affairs and Human Resources operations. At Siemens, he directed US communications and global advertising. At Westinghouse and CBS Corporation, he was responsible for communications, government affairs and investor relations.  In his first communications position, he was responsible for working with GE CEO Jack Welch to handle the communications for the integration of RCA, which was the largest corporate merger of that time.  During Jack's 12 years in the PR agency world, he was President of Hill and Knowlton US, CEO of GCI Group, and founding President of the PR Council. In those roles, and as the Chair of the Institute for PR (IPR) and a member of the Arthur Page Society, he instituted measures to promote collaboration among corporate and agency leaders to enhance the impact and respect of communications by business leaders and by those considering a career.  PRSA honored Jack with the Atlas Award for Lifetime Achievement in International Public Relations. He was also the recipient of the Marsteller Marketer of the Year award from the Business Marketing Association.  Jack graduated from the U.S. Military Academy at West Point, was an Army Ranger and paratrooper and is a Vietnam veteran.  After receiving an MA in English from Indiana University, he taught English, Philosophy, and Black Studies at West Point. During the Reagan Administration, he was Secretary of Defense Caspar Weinberger's speechwriter.  He is the author of Test for Technology, a Vietnam War history. 

When you find your voice, you don't find some new thing inside of you; instead, you find a little more of yourself. That's what our guest for today helps her clients “get comfortable with the uncomfortable.” CEO and Founder of Improve It! Erin Diehl shares how she helped countless individuals find their voice through the art of improvisation.   Erin Diehl is a graduate of Clemson University and former experiential marketing and recruiting professional as well as a veteran improviser from the top improvisational training programs in Chicago, including The Second City, i.O. Theater and The Annoyance Theatre. Erin conducts workshops across the country leveraging improvisational techniques to improve employees' skills in corporate settings.   Her work with clients such as United Airlines, PepsiCo, Groupon, Deloitte, Motorola, Lowe's, Accenture, Walgreens, and The Obama Foundation earned her the 2014 Chicago RedEye Big Idea Award and has nominated her for the 2015-2019 Chicago Innovations Award. Erin was a speaker for Disrupt HR Chicago, hosted the 2016 RedEye Big Idea Awards, and has been a speaker for HRMAC Chicago, SHRM Chicago, Disrupt HR, the Business Marketing Association, and Emerging Leaders of the Chicagoland Chamber of Commerce. She is also a proud member of The Chicago Innovation Awards Women's Cohort and a graduate of the Goldman Sachs 10,000 Small Business Program.    Among her many accolades, Erin is most proud of successfully coercing over 12,000 professionals to chicken dance.   Connect with her at: Website: https://www.learntoimproveit.com/ LinkedIn: https://www.linkedin.com/in/erindiehl/ IG: https://www.instagram.com/keepinitrealdiehl/   Listen to her podcast: The improve it! Podcast at: https://www.learntoimproveit.com/podcast   Access her Hybrid Hype worksheet: https://www.learntoimproveit.com/hybrid-hype   Show notes: [1:53] How Erin started in the world of comedy [5:03] Transitioning to making scripts from scratch [6:35] Being able to find her voice through improvisation [9:27] On people not finding their BIG [11:14] Her experiences with the people who take her course [14:59] On having her own podcast: The improve it! Podcast [17:29] Her rewards for having her podcast [18:55] What does money mean to Erin? [20:32] Where to find more of Erin?   Connect with Bill Bloom  Web: https://www.bloomfinancialco.com/ https://bloomfinancialco.kartra.com/page/bNJ87 Email: bill@bloomfinancial.us  LinkedIn: https://www.linkedin.com/in/bloomfinancial/ FB: https://www.facebook.com/retireasyoudesirepodcast     Securities and investment advisory services offered through Woodbury Financial Services, Inc. (WFS) member FINRA/SIPC. WFS. is separately owned and other entities and/or marketing names, products or services referenced here are independent of WFS.     Views expressed in this podcast are for general informational purposes only and are not intended to provide or be a substitute for specific professional financial, tax or legal advice or recommendations for any individuals. Information is based on sources believed to be reliable; however, their accuracy or completeness cannot be guaranteed.

Jenny is an independent SEO Consultant with more than 12 years of experience helping companies and content creators generate brand awareness, traffic, and conversions with SEO. Jenny is passionate about her field, and is a frequent speaker on SEO and website marketing. She has taught SEO at WordCamps around the country, NAIS, EdNET, PRSA, Business Marketing Association, and various digital marketing organizations. She is on the faculty for the American Marketing Association and has taught SEO to thousands of marketers over the past 12 years. https://jennymunn.com/ ----- https://uplinkmarketing.com Hosted by Evan Chasteen: https://evanchasteen.com

“Marketing is just hocus pocus and pixie dust” — does that feel familiar? Most of us are tired of wasting time and money on the latest marketing strategies that never seem to work. Jennifer Zick of Authentic Brand shares why one of her clients said this (and why it’s one of her favorite quotes of all-time) on today’s show. Not only did her company coin the phrase “Random Acts of Marketing,” Authentic Brand provides fractional chief marketing officer (CMO) services that get businesses back on track and making better marketing decisions for the long-term. Jennifer’s mission is to help bring big company marketing resources and planning to the middle market, so tune in to learn a few things about strategy and team alignment to achieve your sales and clientele goals particularly in the B2B space. We go over how to eliminate the random acts of marketing, including all the associated costs, headaches, and — most frustrating of all — lack of progress that comes with them. Authentic Brand’s unique approach combines marketers, methodology, and mindshare to deliver real revenue results for any business owner. What You Will Learn What makes an elite fractional CMO Why the key truths of marketing hasn’t changed with new tools and technology The questions you have to answer when marketing - and why they haven’t changed What random acts of marketing means and why most companies are doing that When to use an agency versus a marketing leader How marketing helps the long term view for all divisions in a business How sales is different from marketing and how they are similar How to identify proof points - how to know if a plan is working when community building How to budget for a community building plan that reaps its rewards years down the road What marketing investment strategies have in common with baseball Why it’s so important for your marketing leaders and resources teams to be focused on the main goals The ways people are pivoting their marketing strategy when the supply chains are all messed up Bio: With nearly twenty years of B2B marketing experience in innovative, entrepreneurial, and accelerated-growth companies, Jennifer brings a wealth of experience to B2B growth organizations. Jennifer’s career has included several leadership roles for high-growth B2B professional services organizations, primarily centered on sales and marketing innovation through digital and SaaS technologies. Prior to launching Authentic Brand, Jennifer led marketing teams and programs for Magnet 360, PwC, and Corporate Visions. Jennifer is Past-President of the Minnesota Chapter of the Business Marketing Association – a national non-profit business association focused on B2B marketing – where she also served a prior term as VP of Events & Development. In 2014, Jennifer was honored by the Minneapolis-St. Paul Business Journal as the recipient of their “40 Under 40” award which recognizes young leaders who have been successful in business, while also making significant contributions to their communities. More recently, Jennifer has leveraged her network to create “two or more“- a grassroots community service movement that brings together business professionals from across the Twin Cities to volunteer, serve, and support local charities and social causes. Quotes: 11:13 - “[Our CMOs] know what it takes to be at ground level and build from there, as good stewards of those resources. Right? Because there’s not established brand and market share already that provides this assumed brand air cover.” - Jennifer Zick

“Marketing is just hocus pocus and pixie dust” — does that feel familiar? Most of us are tired of wasting time and money on the latest marketing strategies that never seem to work. Jennifer Zick of Authentic Brand shares why one of her clients said this (and why it’s one of her favorite quotes of all-time) on today’s show. Not only did her company coin the phrase “Random Acts of Marketing,” Authentic Brand provides fractional chief marketing officer (CMO) services that get businesses back on track and making better marketing decisions for the long-term. Jennifer’s mission is to help bring big company marketing resources and planning to the middle market, so tune in to learn a few things about strategy and team alignment to achieve your sales and clientele goals particularly in the B2B space. We go over how to eliminate the random acts of marketing, including all the associated costs, headaches, and — most frustrating of all — lack of progress that comes with them. Authentic Brand’s unique approach combines marketers, methodology, and mindshare to deliver real revenue results for any business owner. What You Will Learn What makes an elite fractional CMO Why the key truths of marketing hasn’t changed with new tools and technology The questions you have to answer when marketing - and why they haven’t changed What random acts of marketing means and why most companies are doing that When to use an agency versus a marketing leader How marketing helps the long term view for all divisions in a business How sales is different from marketing and how they are similar How to identify proof points - how to know if a plan is working when community building How to budget for a community building plan that reaps its rewards years down the road What marketing investment strategies have in common with baseball Why it’s so important for your marketing leaders and resources teams to be focused on the main goals The ways people are pivoting their marketing strategy when the supply chains are all messed up Bio: With nearly twenty years of B2B marketing experience in innovative, entrepreneurial, and accelerated-growth companies, Jennifer brings a wealth of experience to B2B growth organizations. Jennifer’s career has included several leadership roles for high-growth B2B professional services organizations, primarily centered on sales and marketing innovation through digital and SaaS technologies. Prior to launching Authentic Brand, Jennifer led marketing teams and programs for Magnet 360, PwC, and Corporate Visions. Jennifer is Past-President of the Minnesota Chapter of the Business Marketing Association – a national non-profit business association focused on B2B marketing – where she also served a prior term as VP of Events & Development. In 2014, Jennifer was honored by the Minneapolis-St. Paul Business Journal as the recipient of their “40 Under 40” award which recognizes young leaders who have been successful in business, while also making significant contributions to their communities. More recently, Jennifer has leveraged her network to create “two or more“- a grassroots community service movement that brings together business professionals from across the Twin Cities to volunteer, serve, and support local charities and social causes. Quotes: 11:13 - “[Our CMOs] know what it takes to be at ground level and build from there, as good stewards of those resources. Right? Because there’s not established brand and market share already that provides this assumed brand air cover.” - Jennifer Zick

For Video Edition, Please Click and Subscribe Here:  https://youtu.be/EdjxIZh00k4 Cheryl Benton is an entrepreneur, publisher, author, public speaker, an advocate for women and girls around the world, and a cheerleader for grownup women. After a successful career in the New York City ad agency business, she started The Three Tomatoes, a lifestyle guide (web site, newsletters, events, and podcasts) for women over 40. After successfully self-publishing three books, “Can You See Us Now?”, “Martini Wisdom,” and “More Martini Wisdom”, she started The Three Tomatoes Book Publishing to help other women tell their stories. She has now published 21 titles under her imprint and several audiobooks. She is a recipient of the “Distinguished Alumni Award” from Adelphi University. She was named a top CEO by SmartCEO magazine and a recipient of their Brava Award. In 2000 she received The G.D. Crain Award in recognition for career achievement in business-to-business marketing communications and exceptional service to the Business Marketing Association.

For Video Edition, Please Click and Subscribe Here:  https://youtu.be/EdjxIZh00k4 Cheryl Benton is an entrepreneur, publisher, author, public speaker, an advocate for women and girls around the world, and a cheerleader for grownup women. After a successful career in the New York City ad agency business, she started The Three Tomatoes, a lifestyle guide (web site, newsletters, events, and podcasts) for women over 40. After successfully self-publishing three books, “Can You See Us Now?”, “Martini Wisdom,” and “More Martini Wisdom”, she started The Three Tomatoes Book Publishing to help other women tell their stories. She has now published 21 titles under her imprint and several audiobooks. She is a recipient of the “Distinguished Alumni Award” from Adelphi University. She was named a top CEO by SmartCEO magazine and a recipient of their Brava Award. In 2000 she received The G.D. Crain Award in recognition for career achievement in business-to-business marketing communications and exceptional service to the Business Marketing Association.

During this episode, we talk to Carla Johnson, world-renowned storyteller and author of RE:Think Innomvation.  Her book provides a 5-step framework for innovation.To buy RE:Think Innovation:Click HereTo connect with Carla:Website: https://www.carlajohnson.co/LinkedIn: https://www.linkedin.com/in/carlajohnson/Carla's BioKeynote Speaker. Author. Storyteller. Creative Explorer.Carla Johnson is a world-renowned storyteller, an entertaining speaker, and a prolific author.Over the last two decades, Carla has helped architects and actuaries, executives and volunteers, innovators and visionaries leverage the art of storytelling to inspire action. Her work with Fortune 500 brands hasn't gone unnoticed and the latest of her seven books, _Experiences_ , sets the benchmark for a new era in marketing. Named one of the top 50 women in marketing and the incoming chair of the ANA's Business Marketing Association, Carla regularly challenges conventional thinking.Today, Carla travels the world teaching anyone (and everyone) how to cultivate idea-driven teams that breed unstoppable creativity and game-changing innovation.Support the show

Sheila Kloefkorn, CEO, KEO Marketing, A DotCom Magazine Exclusive Interview. CEO / President Sheila Kloefkorn is a marketing expert with more than 25 years of experience. She has helped hundreds of enterprises increase revenues by hundreds of millions of dollars. She leads a talented team of marketers in creating and executing award-winning marketing campaigns across the US and more than 100 countries around the world. After helping to lead the world's largest youth marketing agency in the late 1990s, Sheila founded KEO Marketing in 2000. KEO Marketing is a full-service, business-to-business marketing agency located in Phoenix, Arizona. It specializes in marketing strategy, messaging, digital infrastructure, execution, and analytics. KEO Marketing grows Fortune 1000 companies as well as medium-sized businesses. Sheila is the recipient of many local and national marketing awards. She was recently named one of the “Top 10 Business Leaders of the Year” and “Top 25 Dynamic Women in Business” by the Phoenix Business Journal. On behalf of her company and client, she received a Stevie® American Business Award for “Marketing Campaign of the Year,” and a Stevie Worldwide Women in Business Award in Advertising, Marketing, and Public Relations. Sheila is committed to making a difference in the community. Sheila is President of the Phoenix Chapter of the Business Marketing Association. She is a past president of the American Marketing Association and was the founding Co-Chair of SEMPO AZ (Search Engine Marketing Professionals Organization AZ). She is a certified business coach and frequent national and local speaker on a wide range of marketing and business topics.

Jennifer Zick, CEO and Founder of Authentic Brand, joins me to share her journey to starting Authentic Brand, how to eliminate random acts of marketing, and prioritize our best ideas.Jennifer's Bio: Jennifer Zick is the CEO and Founder of Authentic Brand, a management consulting and marketing leadership firm, specializing in Fractional CMO services for growing businesses. For over 20 years, Jennifer has built brands and businesses locally and globally, as a sales and marketing executive for companies including Magnet360, PwC, and Corporate Visions. She is the past-president of the Business Marketing Association of Minnesota (now part of ANA), an award-winning business leader, and the founder and organizer of a grassroots community service movement called Two Or More.Links from the episode:Authentic Brand WebsiteJennifer's LinkedIn

Carla Johnson works with companies to develop frameworks and build teams to become better storytellers in order to develop deep relationships with customers and employees, create delightful experiences for audiences and generate top-line revenue. Her clients include Motorola Solutions, Dell, Emerson, VMware, Western Union, American Express, the U.S. Army Corps of Engineers and other corporate, government and nonprofit organizations. Named one of the top 20 most influential content marketers, one of top 25 business-to-business marketers, and one of the top 50 women in marketing, Carla is the co-author of Experiences: The 7th Era of Marketing, which teaches marketers how to develop, manage and lead the creation of valuable experiences for their organizations. She serves as the Vice President of Thought Leadership on the Board of Directors for the Business Marketing Association, an instructor for the Content Marketing Institute and the Association for National Advertisers, is a frequent speaker and writes about creativity and innovation, the power ief Content Officer magazine, CMSwire and other media outlets.Support the show (https://www.digitalanalyticsassociation.org/assoc_subscribe.asp?utm_source=buzzfeed)

Summary   Senior executive with 35 years of experience in general management, business development, marketing, sales and finance. Multi-faceted background in both non-profit and for-profit sectors; direct and database marketing; social media marketing; outsourcing and the analysis of alternative cost effective measures. Strategic, results-driven leader with proven ability to create new organizations, spearhead change, foster groups to think outside the box.   Work Experience 2-1-1 Orange County (211OC): President and Chief Executive Officer (Sept. 2013 – current) Oversaw merger of two non-profit organizations, 211OC and OC Partnership, culminating in one 501 (c) (3) organization (211OC) in April 2014. Increased public and private funding of combined organization from $2 Million to $3+ Million income; multi-lingual staff of 40+ serving the Orange County community in prevention and diversion space. As the California PUC designated 2-1-1 organization for the County of Orange, we connect our diverse community to the 3000+ health and human resources they need via our Information & Referral Specialists (phone, text, email and interactive website). 211OC manages and curates this resource database, operating 24/7/365 in four (4) languages in-house (with access to 300+ languages and dialects via a language line). As the US Dept. of Housing and Urban Development (HUD) designated Homeless Management Information System (HMIS) lead, oversee a multi-lingual team to manage the HMIS database and processes for the OC Continuum of Care. Includes reporting and analytics for 34 cities, County of Orange and HUD, as well as 40+ agencies that participate in HMIS. Oversight of multiple community collaborative programs, including Domestic Violence, Veterans, 211RIDE, CalFresh, and Coordinated Entry System’s Virtual Front Door. Direct reports: Chief Financial Officer/ Chief Operations Officer, Chief Development Officer, Chief Strategy Officer, Director of Community Program, and Director of CoC Data and Operations. Recruit, develop and manage a diverse Board of Directors, with backgrounds in public and private organizations. OC Partnership: Chief Operating Officer (July 2011 – Aug.2013) / Chief Executive Officer (Sept.2013 – April 2014) Responsible for providing vision and leadership in key service areas, including the OC Continuum of Care, HMIS data collection and analysis, and technical assistance for agencies providing services to the homeless or those at risk of being homele Oversight of day-to-day operations, funding/resource development, budget development and management, project management, marketing and PR, contract administration and negotiations; manage relationships with the County of Orange, HUD, and service agencies and the Point in Time project within the CoC; public speaker on behalf of the CoC. Mortgage Lending (2001 – 2011) Mortgage broker for companies offering financing to consumers and investors Salesmation.com, Newport Beach, CA (2000 – 2001) VP Strategic Business Development MatchLogic (a wholly owned subsidiary of Excite@Home), Westminster, CO   (1998 – 1999) VP of Sales Customer Development Corporation, Peoria, IL /Huntington Beach, CA (1997 – 1998) VP of Business Development The Polk Company, Denver, CO   (1995 – 1997)  VP, Strategic Business Development TeleTech Telecommunications, Inc., Denver, CO   (1991 – 1995) VP, Sales & Marketing Infobase Services, Conway, AR (1988-1991) Director and then President of joint venture   Nonprofit Volunteer Experience St. Clement’s by the Sea Episcopal Church (1999 – 2018) Senior Warden of Vestry (2011 – 2012) President of bi-lingual congregation and church council with oversight of finance, outreach, fundraising, administration, volunteers, communications, and Christian education committees. Junior Warden of Vestry (2017-2018) / Stewardship (2016-2017) / Outreach Chair (2009-2011) / Finance Chair (2000 – 2002) / Hospitality Chair (1999 - 2000) / Episcopal Church Women / VP and Program Chair (2007 – 2009) / Natural Church Development Facilitator (2004 -2005) Business Networking International (2008-2011) / Rotary International (2005 – 2009)  / National Alliance for Mental Illness (2008) / B/PAA International (now Business Marketing Association) (1981 – 1993) Int’l. Board of Directors (1989 – 1992) Education University of Denver, Daniels College of Business, Emerging Leaders Program Malcolm Baldrige Award Process  Columbia University Sales Management (Post Grad Course) Certified Business Communicator (B/PAA, now BMA) Valparaiso University, Bachelor of Science of Fine Arts

Fabi Preslar helps clients share their stories. She is president of SPARK Publications, a custom-publishing firm that specializes in designing magazines, books and other print and digital publications. She is also publisher of b2bTRIBE, a magazine for engaged and diverse entrepreneurs and small business owners. Fabi has received several awards, including the 2017 NAWBO-Charlotte’s Women Business Owner of the Year, recognition as one of the 50 Most Influential Women in the Charlotte region by The Mecklenburg Times, the B2B Marketer of the Year by the Business Marketing Association of the Carolinas, Entrepreneur of the Year by the National Association of Community College Entrepreneurship, Enterprising Woman of the Year by Enterprising Woman Magazine, and the Greater Woman's Council Trailblazer Award. Fabi is a graduate of Central Piedmont Community College with a degree in graphic design.    This episode is perfect for anyone interested in custom publishing, leaps of faith and business as a creative and spiritual act.  IN THIS EPISODE Fabi describes what SPARK Publications is and what it does. She answers questions about stages of production, the process of publication, how much certain company services cost and who are typical clients. She addresses whether SPARK Publications is a vanity press and how it differs from self-publishing. She talks about what guides what she will publish, how the Internet has changed her business, publishing her own magazine, and how she works with novelists, essayists and poets. Fabi shares what she loves about what she does. She talks about where she grew up, her first language and what her life was like for her as a child and teenager. She discusses family tensions, the challenges her family faced, and how it affected her. She shares the leap she took at 17 years old and what inspired her to study graphic design. Fabi describes the electric moment she experienced when she met a certain person at the Charlotte Observer. She talks about how she has transformed since the launch of her business and the spiritual dimensions of her work. She shares a near-death experience and how it has changed her. She reflects on the awards she has won and the game of awards that is played. Fabi reveals what she values most and whether she is living the life she wants to live. Mark Peres adds a personal word that begins this way, "One afternoon I suddenly thought about Fabi. I could not really tell you why. I only had brief contact with her in the past..." To learn more, visit On Life and Meaning.  

Jeff Johnson is the Founder & President of SBMA (Small Business Marketing Association). In this episode, we are introduced to Jeff and learn a little bit about his digital marketing events for small business owners. To learn more about SBMA, or to join for free, go to http://joinSBMA.org

“A brand is a relationship between a customer and an organization.” Don E. Schultz has spent his storied career navigating, teaching, and writing about that very complex relationship. He’s a Professor of Integrated Marketing Communications at Northwestern University’s Medill School, President of Agora, Inc, and author of over twenty-eight books on marketing. He’s also this week’s guest on the On Brand podcast. About Don E. Schultz Don E. Schultz, BBA (University of Oklahoma), MA and PhD (Michigan State University) is Professor (Emeritus-in-Service) Integrated Marketing Communications, The Medill School, Northwestern University, Evanston, IL and President of Agora, Inc., a global marketing, communication, and branding consulting firm. Schultz consults, lectures, and holds seminars on integrated marketing communication, marketing, branding, advertising, sales promotion, and communication management in Europe, South America, Asia/Pacific, the Middle East, Australia, and North America. He is the author/co-author of over twenty-eight books and over one hundred and fifty trade, academic and professional articles and serves on the editorial review board for a number of trade and scholarly publications. He was the founding editor of the Journal of Direct Marketing, the associate editor of the Journal of Marketing Communications, and the International Journal of Integrated Marketing Communication. Schultz is a member of the American Marketing Association, American Academy of Advertising, Advertising Research Foundation, Business Marketing Association, Direct Marketing Association, Association for Consumer Research, and the International Advertising Association, as well as the director and US Chairman for Brand Finance, London. He also provides consultancy services to a broad variety of marketing organizations, agencies, media and non-profit groups around the world. Schultz has received numerous awards, including the AAA (American Academy of Advertising) Ivan Preston Outstanding Contributions to Research Award in 2014. He lives in Chicago with his wife Heidi who is also his business partner. Episode Highlights Northwestern University has been teaching advertising since 1903! To say that Schultz teaches at one of the most historic institutions for advertising instruction is an understatement. “In the 1980s — with so much new technology emerging — we started asking, ‘how do we bring all of this together?'” And that’s how integrated marketing communications was born. “You have to start with customers,” says Schultz. “What do they need? You’re really not trying to sell anything. Persuasion is out of date. It’s a reciprocal process of solving problems for the customer.” Even integrated marketing communications needs reinvention. “We found we needed to adapt or adjust the process. Today it ends with a sale and operates from campaigns. How do we get beyond solving the individual issue? We need to think about lifetime customer value. How do we get to be more responsive?” What skill is timeless for marketers? “The technology is coming so fast. If we started teaching the technology, it’d be out of date by the time students graduate.” What skill is timeless and valuable for marketers? “An innate curiosity about people. It’s very important to immerse yourself in culture.” What brand has made Don smile recently? “Wimbledon. Those people really understand branding and how their brand relates to the world.” To learn more about Don, you can send him an email at dschultz@northwestern.edu. As We Wrap … Before we go, I want to flip the microphone around to our community …Recently Darren De Matas gave us a shout on Twitter for our episode on influencer marketing featuring Lee Odden. Thanks for listening, Darren! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras. Until next week, I’ll see you on the Internet!

With nearly 20 years in the software industry, Delivra founder and CEO Neil Berman continues to be driven by a passion to find innovative solutions that help clients win in their industries. Neil draws upon his extensive skills in executive leadership, strategic planning, financial management and team building to lead his Indianapolis-based company. He promotes strong cultural values as the essential ingredient to sustaining a high performing team, which has helped the company earn the ranking as one of Indiana's Best Places to Work. Neil also is steadfast in promoting the company's mission to succeed by focusing on helping its clients succeed first. In addition to helping Delivra's clients overcome their marketing challenges, Neil regularly shares his knowledge with the business community as a speaker, blog author and interview subject for media outlets. Neil's commitment to Delivra, his staff and clients has helped the company land on Inc. 5000's List of the Fastest Growing Private Companies in America. The company's clients include small- to large-size businesses across the nation, including Samsung, Red Gold, The American Legion and Butler University. Neil, a graduate of University of Minnesota's Business Administration School, has served as a member and leader for various industry organizations, including the Indiana CPA Society, the American Marketing Association and the Business Marketing Association.

Program Advisor and Author of Marketing Above the Noise >>> Visit MyQuestforTheBest.com for complete show notes and more expert advice and inspiring stories to propel your small business growth. body .audioplayer.skin-wave.playerid-75670968:not(.a) .ap-controls .con-playpause .playbtn , body .audioplayer.skin-wave.playerid-75670968:not(.a) .ap-controls .con-playpause .pausebtn { background-color: #111111;} jQuery(document).ready(function ($){var settings_ap75670968 = { design_skin: "skin-wave" ,autoplay: "off",disable_volume:"default" ,loop:"off" ,cue: "on" ,embedded: "off" ,preload_method:"metadata" ,design_animateplaypause:"default" ,skinwave_dynamicwaves:"off" ,skinwave_enableSpectrum:"off" ,skinwave_enableReflect:"on",settings_backup_type:"full",playfrom:"off",disable_scrub:"off",soundcloud_apikey:"" ,skinwave_comments_enable:"on",settings_php_handler:window.ajaxurl,skinwave_mode:"normal",skinwave_wave_mode:"canvas",pcm_data_try_to_generate: "on","pcm_notice": "off","notice_no_media": "on",design_color_bg: "111111",design_color_highlight: "ef6b13",skinwave_wave_mode_canvas_waves_number: "3",skinwave_wave_mode_canvas_waves_padding: "1",skinwave_wave_mode_canvas_reflection_size: "0.25",skinwave_wave_mode_canvas_mode:"normal",preview_on_hover:"off",skinwave_comments_playerid:"75670968",php_retriever:"https://myquestforthebest.com/wp-content/plugins/dzs-zoomsounds/soundcloudretriever.php" }; try{ dzsap_init(".ap_idx_3349_144",settings_ap75670968); }catch(err){ console.warn("cannot init player", err); } }); Linda Popky talks with Bill Ringle about marketing above the noise as a way of achieving a strategic advantage for leaders of growth-oriented companies.   Listen to this interview to learn: Why reputation matters now more than everKeeping track of metrics that matter, so they indicate progress and not obscure your directionWhy timeless truths of marketing still trump the latest social media trickHow the “try and buy” technique can help you gain more customers quickly and why this worksWhat Coldwell-Banker learned from asking for feedback from every real estate transactionHow to view customer complains as valuable feedback instead of something to ignore or suppress Expert Bio Linda Popky is the president of Leverage2Market Associates, a strategic marketing company that helps transform organizations through powerful marketing performance. Her clients span start-ups through Fortune 500 enterprises. In 2009, Popky was named one of the top women of influence in Silicon Valley and inducted into the Million Dollar Consultant® Hall of Fame. She is the first marketing expert worldwide certified to offer the Private Roster™ Mentoring Program for consultants and entrepreneurs, and the first licensee of Alan Weiss’s workshops and seminars. Popky is the past president of Women in Consulting, and she served as VP of marketing for the Northern California chapter of the Business Marketing Association. She is a member of the Society for the Advancement of Consulting and Watermark, the organization for exceptional executive women who have made their mark, where she serves on the Strategic Development Board. Popky has served as program advisor for the Integrated Marketing Program at San Francisco State University’s College of Extended Learning, and she is a member of the Advisory Board of University of California Santa Cruz Extension in Silicon Valley. Popky is the author of Marketing Above the Noise. Her previous books include Marketing Your Career and Promoting Your Non-Profit. A classically trained pianist, Popky recently released "Night Songs," a CD of classical piano music. For more information, visit Linda's website. Contact Info for Linda J. Popky Web address: http://www.marketingabovethenoise.com Travels From: Redwood Shores, CA Contact: Resources Mentioned by Linda J. Popky:

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Thor Harris founded Percepture in 2004. From Fortune 100 to the entrepreneurial start-up, Thor understands the world of business and the need to drive sales, awareness, investment and demand. He’s managed B2B and B2C public relations and integrated marketing strategy for Daimler-Chrysler, Sony, Foot Locker, The Islands Of The Bahamas, Ingersoll Rand, Konica Minolta, Century 21 and ChevronTexaco. Prior to entering the world of business, Thor contributed to the success of BSMG Worldwide in New York (now Weber Shandwick, the world’s premiere public relations and social agency). Thor is frequently asked to pen thought-leadership communiqués and is an author and lecturer at New York University on thought-leadership, reputation management, integrated marketing strategy and sales funnel methodologies. He also speaks for the American Red Cross, Online Marketing Summit, Business Marketing Association (National Conference, New Jersey Chapter and Houston Chapter), Construction Industry Manufacturers Association, National Golf Course Owners’ Association and Progressive Business Conferences. Thor earned a Bachelor of Arts in Communications and Bachelor of Science in Sports Management from Rutgers University in New Jersey. He sits on the Board of the American Red Cross, Business Marketing Association, New Jersey Entrepreneur Network, and is a member of the NJ Technology Council and the American Chemical Society. In addition, he recently completed an Executive Education Program at The Tuck School of Business, Dartmouth College. Thor enjoys all things related to sports and fitness. He has completed a triathlon, played football at Rutgers University, and now coaches his two young kids.

In this episode of #ThisOldMarketing, Joe and Robert talk about the finalized deal between the Association of National Advertisers and Business Marketing Association, and then quickly dive into Scripted's newfound money.  In addition, the boys talk about the huge increase in native advertising spending, and discuss the difference between native advertising and advertorials.  After going through some 2015 CMO predictions, Robert rants about Invective Marketing and Joe raves about a Christmas Book.  This week's TOM example: Arla from Sweden.

In this episode, Joe and Robert discuss the finer points of Copyblogger's decision to kill their Facebook page.  In other news, the Association of National Advertisers has decided to acquire the Business Marketing Association, their second purchase in the last six months, while the VP of MasterCard states that content marketing is inherently flawed.  Rants and raves include a Starbucks Video and HBR post on Drucker.  This week's #ThisOldMarketing example: Qualcomm Spark.