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By the time he was in his 40s, Perry Davis was an entrepreneur who had tried, unsuccessfully, to start multiple businesses; and those failures had left him $4,500 in debt – roughly more than $160,000 today. In 1839, his bad luck continued when he then became ill with debilitating pain. Seeking even just any little bit of relief, he mixed up a concoction, containing mostly opiates and alcohol – a mix that would later become known around the world as, “Perry Davis' Vegetable Pain Killer.” And Davis would become known as the guy who trademarked the word, ‘painkiller'.See omnystudio.com/listener for privacy information.
Is Advertainment just a buzzword? Or is it an underutilised strategy in the business world? Advertainment focuses on what your customers want to see on social media first, before trying to sell to them. Entertaining your audience could gain the attention of your target market. If you'd like to hear more about how Advertainment can be used to attract new customers and more income for your business check out Episode 069 - Marketing 2.0 Forget Everything You've Ever Learnt About Marketing.
MēL and PāT talk with Dan Knowlton of the company Knowlton. Speaking about Advertainment (now is that a real word...?). Now, imagine enjoying being sold to... Listen to find out about: • What is Advertainment? • Why is it so effective as a marketing strategy? • How can entrepreneurs/business owners use Advertainment to grow their business? Plus the fact that PāT gets carried away as The Knowlton brothers Dan and Lloyd podcast Business Anchors is one of his top, top favourites...! REMEMBER - Feedback with the word of the Broadcast Show (in the broadcast, given by the speaker) in your review or comments below for a chance to win a prize. Along with some additional banter, fun and even the chance of winning some prizes you need to ask yourself the question, "Why wouldn't I listen to the CASE Broadcast?" Join us: Website: https://casemastermind.co.uk/ YouTube: https://www.youtube.com/channel/UCW0rA_8xhXgFZZApcG4QXsw CASE Broadcast: https://anchor.fm/case-mastermind --- Send in a voice message: https://podcasters.spotify.com/pod/show/case-mastermind/message
My Guest today is Dan Knowlton who is the Creator of Knowlton. Dan Knowlton is a UK-based digital and social media marketing expert who has grown Knowlton into a multi-award-winning business that has worked with the likes of FIFA, Wahl, Nestle, Citibank, Eurotunnel, and Boston Consulting Group. In addition to running Knowlton, Dan is known for giving his best insights away on stages around the world. Dan is also the co-host of the Business Anchors Podcast. What we'll be discussing today: Advertainment (producing entertaining ad campaigns that drive trackable ROI) Content Marketing/ Social Media Marketing What is Dan working on at the moment? Business Anchors Podcast How to get hold of Dan: LinkedIn – https://linkedin.com/in/danielknowlton1 Facebook - https://facebook.com/KnowltonMarketing Twitter - https://twitter.com/dknowlton1 Insta – https://instagram.com/danknowlton1 Website – https://wwww.knowltonmarketing.co.uk To find out more about Fearless Business: Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore And check out the Fearless Business website: >> https://fearless.biz
Y a avisamos que hoy había programón. En este programa número 33 de esta segunda temporada de RUSH nos visita FIRe Advertainment Group para hablarnos del proceso creativo y de desarrollo del UNBOXING IBAI. Charlamos con ellos sobre … La entrada RUSH 2×033: Nos visita Fire Advertainment Group para hablar del UNBOXING IBAI se publicó primero en Esports Bureau.
Advantage Marketing is back with a podcast episode all about advertainment. Sitting down with Tessa and Aaron from the team, this dynamic duo covers traffic and video production at the agency. In advertainment, the message is cute and catchy but doesn't hit directly at the company's products or services. It draws you in with entertainment. If you want to pursue an advertainment angle in your advertising, here are some points to consider. In contrast to a straight read approach that gives the basics of who, what, when and where, advertainment is fun. It tugs at your emotions. It is a soft sale approach that connects you to the brand. Advertainment walks along a thin line. It is easily possible to take it too far, to lose the brand's message or leave consumers wondering, “What was the point of that?” A good example of advertainment in action is Budweiser's toad commercials. When the amphibians sing “Bud . . . Wise . . . err”, you are both entertained and connected to the product in a way that makes you smile. So, let's get big with the brainstorming. Open up to the possibilities of entertaining advertising with advertainment. Match the medium with variations to fit TV, radio and online platforms. Reach out to Advantage Marketing for creative scripting and unique ideas to set your brand apart from the competition. Create emotional connections with customers using one-of-a-kind advertainment that integrates into your broader brand messaging.
In this episode of the podcast, I am welcoming back Dan Knowlton who was last on the show back in episode 7 of the podcast. Together we’ll dive deep into what ‘advertainment’ is and what it means for your video marketing strategy or for the work that you can potentially do with your clients. Dan is a UK-based digital and social media marketing expert who has grown Knowlton into a multi-award-winning business that has worked with the likes of FIFA, Wahl, Nestle, Citibank, Eurotunnel, and Boston Consulting Group. In addition to running Knowlton, Dan is known for giving his best insights away on stages around the world. Support this podcast
Part 2 takes a more ‘businessy’ approach with Dan & Lloyd discussing if ‘humour’ actually sells. Discover what to do if you’re not funny, find out brands that are nailing ‘Advertainment’ as well as the car crash attempts at comedy (cringe).
Frank Chindamo founded and runs Fun Little Movies, one of the world's top producers of comedic “Advertainment” videos for the web and TV. Fun Little Movies (FLM) has won over 30 awards for its work and has been lauded on the front pages of Forbes Magazine, the LA Times, and in the Wall St. Journal, NY Times, CNN, USA Today, etc. Frank created the courses and is an Adjunct Professor of web video production and monetization classes at USC, UCLA, Chapman U. and Emerson College. His students have included Primetime Emmy Winner Bernie Su, billion-hitter Freddie Wong, and 5SecondFilms. In 2016 Frank was voted the Adjunct Professor of the Year at Chapman University’s Dodge College out of 120 other professors. He co-wrote the books YouTube Success in 5 Steps and Internet Stardom and serves on the Board of Directors of the International Academy of Web Television. Virtual Film School You're living your dream. Don't miss it. If you’re enjoying this podcast, please rate and subscribe on your podcast player of choice. And if you’re really digging it, you can help me out with some of the expense by hitting the Donate button on my website.
This episode we talk with Group Executive Creative Director at BBDO in New York and mid-century furniture lover - Matt MacDonald.Matt is a great communicator - which is lucky seeing as he talks a lot - classifying himself as 'very much a phone person'. This personality trait comes in very handy when interviewing him for a podcast.
Malcolm Poynton, Global CCO Cheil Worldwide. Responsible for decades of award winning work.Proud Kiwi, ex professional sailor and former male model - one of those might be a lie!Lovely bloke and knows what to look for in upcoming creative talent. His tips for a long, rewarding career in the industry should not be missed.
Laura Gregory is a timeless Londoner. She is also the CEO and Founder of Great Guns - the award winning global production hub. Great Guns is everywhere, they have offices in London, LA, Singapore, Prague... the list goes on. Their work is also everywhere. With a roster ranging from major international directors, to music video directors to emerging young talent, it's hard for them not to share their creative genius with the world.
Exposure Ninja Digital Marketing Podcast | SEO, eCommerce, Digital PR, PPC, Web design and CRO
Hands up who’s down with the kids and uses Snapchat? Ok, keep your hand up if you’ve ever used Snapchat for your business? No, us neither… Nowadays, simply selling to your audience on social media is boring and won’t garner the kind of engagement that you want and need to succeed. You need to entertain your audience in order to get them engaged enough to care about you and your message. Enter Snapchat... In this episode, we welcome Miri Qylafi from Snapchat marketing agency, Fanbytes. Miri is a bonafide Snapchat guru, having run hundreds of really cool campaigns for huge global brands, as well as smaller more niche businesses. Snapchat offers a platform for a new style of playful engagement that the folks at Fanbytes have fittingly dubbed ADVERTAINMENT. Snapchat is an entirely different beast to the other popular Social Media platforms and to really succeed there, you can’t use the same tactics that you have used on Facebook and Instagram. It’s a platform where people go to have fun, play, not take their online presence too seriously, and be themselves. The personal, raw, authentic feel of Snapchat undoubtedly requires different strategies to engage with your audience, but it also offers a unique opportunity to capture your customers' attention and generate authentic and meaningful engagements. So, whether you’re looking to add Snapchap into your marketing strategy, or if you’re simply looking for ways to be more playful with your existing marketing campaign, this podcast will give you some fantastic tips and ideas to not only engage with Generation Z but win them over completely! Download Miri’s FREE Snapchat guide here: Snapchat Hacks Every Marketer Should Know For show notes, head to https://exposureninja.com/episode94. While you’re there, don’t forget to get a free review of your website and digital marketing. Each review comes complete with a tailored plan to increase your leads and sales online.
Companies you've never heard of that run the internet (and you've done business with) Horrible things that were left out of biopics to make the person look better. Unspoken Suit rules Why do old timey broadcasters have such a weird accent?
Learn how to produce and monetize online content from the man who wrote the book (and college course) on it. Don't miss Frank Chindamo on this episode of The Doorpost Podcast Project! Frank Chindamo founded and runs Fun Little Movies (FLM), one of the world's top producers of comedic “Advertainment” videos for the web and TV. FLM's Roku channel review reads: “The shorts are eclectic and ironic. It's as though Vine and Netflix merged into one service.” FLM has won over 30 awards for its work, including being awarded a Chevrolet by Kevin Spacey for a series starring NBC's Whitney Cummings. FLM has graced the front pages of Forbes Magazine, the LA Times, and been featured in the Wall Street Journal, New York Times, CNN, and USA Today. FLM's campaigns and endorsements feature companies such as: Petco, Walmart, Best Buy, Intel, Kingston Technologies, eVite, Radio Shack, CakeMania, Planet Green TV channel, Jump and Jacks and Titanic and Avatar producer Jon Landau's TED talk. Frank holds an MFA from Columbia University and a BFA from NYU. His teaching appointments include posts at Emerson College, USC, UCLA, and Chapman University. Past students include: Primetime Emmy Winner Bernie Su, billion-hitter Freddie Wong, and 5SecondFilms. Frank co-wrote the book Internet Stardom: Insider Secrets to Web Fame and Fortune, and serves on the Board of Directors of the International Academy of Web Television.
We discuss world events in Europe, Nigeria, and Yemen, a virtual reality game called DUST, and how solitary confinement doesn't work.