Podcasts about fanbytes

In today's episode of The Break, Patricia sits down with the one and only Timothy Armoo—the co-founder of Fanbytes, a Gen Z-focused marketing agency that shook up the digital world! From starting his first business at 14 to landing on Forbes' 30 Under 30, Timo shares his journey, lessons learned, and tips for anyone looking to disrupt the status quo. You can also watch the full episodes on YouTube and listen on all podcast apps.  Connect with Timo on Instagram: @timarmoo Connect with The Break and Patricia on socials to keep up to date Instagram @thebreaksocial @patriciabright TikTok @thebreaksocial @patriciabright Learn more about your ad choices. Visit podcastchoices.com/adchoices

In this episode of Screw It Just Do It, host Alex Chisnall chats with Timothy Armoo, CEO of Fanbytes, about the strategies behind TikTok growth and influencer campaigns. Timothy shares actionable tips on how to: Leverage TikTok's algorithm to grow your audience. Dominate a niche for maximum visibility. Create content that resonates and drives engagement. Use influencer campaigns to amplify your reach. Discover how Fanbytes helped brands like MyProtein and Candy King achieve viral success and how you can apply these strategies to your business.

What happens after that coveted exit? What does life look like for a founder who's achieved what so many others are striving for? Today, we're diving deep into that very question with Timothy Armoo, a serial entrepreneur who sold his influencer marketing company, Fanbytes, in a multi-million pound deal at the age of 27. But this isn't a story about how to build and sell a successful startup - it's about what comes next. What's truly captivating about Tim's current chapter is his unconventional approach to business.  He's not following the typical path of immediately jumping into another venture-backed startup or becoming a full-time investor. Instead, he's crafting a unique strategy that involves everything from funding lithium mines in Africa to investing in avocado imports. … Sponsors Vanta - get 20% off security certifications like ISO27001 and SOC2: https://vanta.com/secretleaders Personio - all in one HR platform: https://personio.com/secretleaders -- Newsletter Sign up here: https://secretleaders.email/.

Evan Davis sits down with Timo Armoo, the founder of social media advertising business Fanbytes, which he set up when he was 21 with two friends.Aged 27 he sold the company, which connects social media influencers with brands, for an eight-figure sum, saying he can now retire a multi-millionaire.Timo was born in Hackney in London but moved to Ghana to live with his grandmother when he was 3 months old. He returned to the UK and grew up on a council estate in south London and says he always had this burning feeling that he was destined for more.Evan asks about the key personal and business-related decisions that got him to where he is today.A Long Form Audio Production for BBC Radio 4.

Join us on this episode with Tim Armoo, entrepreneur and founder of 'FanBytes'. Tim started his business journey in his school days, understood how to make money and how to capitalise on opportunity. Fast forward years later, became one of the leading entrepreneurs in his industry and sold his company for 8 figures, making him a multi-millionaire before age 28! Stay tuned throughout the whole episode to hear his story. JOIN OUR DISCORD COMMUNITY: https://discord.gg/pyUMFQ2y If you enjoyed this episode, then you will definitely love the episode with multi millionaire entrepreneur, Simon Squibb: https://youtu.be/bn7HcLy30DQ Sponsors: Fireaway Pizza: https://fireaway.co.uk/ Follow me: Instagram: https://www.instagram.com/ceocast/ Instagram: https://www.instagram.com/raheemka/ YouTube:  @MrCEOX  Follow Tim Armoo: https://www.instagram.com/timarmoo/https://www.timothyarmoo.com/newsletter Listen on the go: https://open.spotify.com/show/2HU7OJ8qn0cSEU7Ok334Pn https://podcasts.apple.com/gb/podcast/the-ceocast/id1493736134 About us: CEOCAST is a podcast platform showcasing businesses, leading industries and successful entrepreneurs and individuals. If you'd like to be on the next episode of ceocast be sure to message us on Instagram or email us at: info@theceocast.com Work with us/collaborations: collaborations@theceocast.com

#53 Timo Armoo is a 27-year-old entrepreneur who sold his business, Fanbytes, for tens of millions of dollars. Following your passion is age-old advice, but Timo explains not only why it is a terrible idea but also why it's keeping millions of people poor. Timo outlines the four stages of business growth and the steps you must take to scale. Special thanks to our partners & sponsors: CoPilot: If you've been wanting to kickstart your health, then go to my CoPilot link erika.com/copilot to get a 14-day FREE trial with your own personal trainer! Wistia: Get the complete video marketing platform - try it for free: wistia.com/erika  Webull (free stocks) - erikataughtme.com/invest Get a 14-day free trial with my sponsor Aura and see where your personal information is being leaked online - erikataughtme.com/aura Thanks for tuning in and come back every Tuesday for a brand-new episode! Make sure you hit the follow button to get notified.  Prefer video or want closed captions?⁠ Watch this episode on YouTube. Did you enjoy the episode?⁠⁠ Please leave us a review here⁠⁠: (just scroll to the bottom and tap on “leave a review”) It really helps the podcast especially since we're just getting started. Even just a sentence is perfect! Follow the podcast @erikataughtme across platforms.  ⁠Connect with me on Instagram.⁠ For more information, go to⁠ www.erikataughtme.com/⁠ Get on my personal finance & investing course priority waitlist here Get my Mastering YouTube course, to learn how to grow a YouTube following and monetize it ⁠Get more of my free resources.

Mitchell Fasanya is a founder with three businesses to his name, two of which came into being even before he graduated university. In this episode Mitch takes us through the critical world of startup pivots, with brilliant real life examples from his most recent ventures. We talk through some deep insights on moving fast with platform decisions, when to stay lean and what he'll be looking for in his first finance hire for SearchLand. Contact details below for any listeners keen to connect with him https://www.linkedin.com/in/mfasanya/mitchell@searchland.co.uk

This week we're joined by the fabulous Sebuh Mesfin, Head of Digital Marketing at the VC, Notion Capital, Co-founder of Blocks2Bags, and ex-Fanbytes working with Timothy Armoo in the early days of TikTok. Sebuh's energy is palpable and very refreshing, you're gonna love it.   Here are 3 key takeaways from this episode: 1️⃣ The Power of Partnership: Sebuh and his co-founder, Bejay, formed a strong friendship before diving into their entrepreneurial venture. They took the time to build a solid foundation and trust with each other, which ultimately led to the creation of their media platform. 2️⃣ Consistency is Key: Sebuh emphasized the significance of consistency in the growth of their podcast. They started with monthly releases and gradually increased to weekly episodes. 3️⃣ Making Business Fun: Sebuh's philosophy with Blocks2Bags is to make business content enjoyable and fun. He believes that presenting content in an engaging and entertaining manner is crucial. By sharing their unique approach to business and making it relatable, they have been able to connect with a wider audience and create a positive impact.  

Today we speak with Timothy Armoo who sold his tech business FanBytes for multiple 8 figures before the age of 28, and uncover how you can do the same! ___________________________ TIME STAMPS: 00:00 Intro 01:04 What Makes An Entrepreneur 05:12 Growing Up In Ghana 07:25 Moving From Ghana To The UK 09:34 I Started My First Business At 14 13:35 Building A Valuable Skill Stack 17:43 'The 3rd Door To Meeting Richard Branson' 20:15 How To Build A Millionaire Network 23:15 How To Get Ahead Of 99% Of People 24:38 I Started A Multi-Million Dollar Business 30:34 How I Lost $40,000 Spread Betting 32:58 Taking $1,000,000 Out In Cash 34:35 I Sold My Business For Tens Of Millions Of Dollars 36:38 Learn On Someone Else's Dime 38:02 'I've Never Said This Before, But...' 40:27 'Money Doesn't Make You Happy... That's CAP' 43:58 Wealth Preservation VS Wealth Creation 49:42 This Is How You Start A Multi Million Dollar Business 59:16 EXACTLY How I Sold My Business For Tens Of Millions 1:10:56 Are You Worried That You've Peaked? 1:14:49 Building A Personal Brand 1:18:50 Working With Nike, Samsung & The Government 1:21:59 You Need A Shocking Moment To Get Rich, Here's Ours 1:29:56 Do Entrepreneurs Think They're Better Than Everyone? 1:33:32 When Is Enough, Enough? ______________________

This is the third episode of our new Leadership Series, sponsored by PwC, in which we will be diving deep into what it really takes to be a CEO.Timo Armoo is an entrepreneur, speaker and co-founder of Fanbytes, a social media and marketing agency. Timo founded Fanbytes at age 21 whilst in university, eventually selling at aged 27 for an eight figure exit. In this conversation, we delve deep into Timo's entrepreneurial mind, exploring what makes a great business idea, finding a core purpose and knowing when a good opportunity arises. They discuss how his upbringing in Ghana, and then his teenage years in South West London, influenced his career. Timo shares the impact small wins can have, how to carefully choose your team and how he has “never had an original idea”.Thank you to PwC for sponsoring this special CEO Series. PwC's purpose is to build trust and solve important problems, and their global strategy - The New Equation - is bringing this to life for their clients, people and society. By combining technology with human ingenuity, passion and experience, PwC works with organisations to deliver more intelligent, sustained outcomes.Download The High Performance App by clicking the link below and using the code: HPAPPhttps://www.thehighperformancepodcast.com/app-link Hosted on Acast. See acast.com/privacy for more information.

This episode is a look ahead to our forthcoming PWC leadership series which begins this Friday. Listen in to hear a preview of interviews with Steve Hare (Sage CEO), Tessa Clarke (Olio CEO) and Timothy Armoo (founder of Fanbytes).Episodes will be released weekly on Fridays for the month of July Hosted on Acast. See acast.com/privacy for more information.

What's it like suddenly becoming rich? Entrepreneur Timothy, or Timo, Armoo grew up poor. But having got a scholarship to a private school, he realised there was “helicopter-level wealth” so decided to win at the “game” of getting rich by building businesses. He sold his latest company Fanbytes last year which suddenly catapulted him up the wealth ladder at 27 years old. The next day, everything felt different… -- Sponsors Sensate: Get help with your anxiety & 10% off with the code MM10: https://www.getsensate.com/makingmoney Unbiased: Get help with your money from a financial advisor: https://www.unbiased.co.uk/makingmoney Manual: Fix your hair loss with code MM55 via https://bit.ly/48QBBo6. -- Bootcamp Get on the waiting list here: https://forms.gle/mdQgMgZBu8TWZ5qMA -- Newsletter If you want a bullet point summary from this episode, please subscribe to our newsletter: https://makingmoney.email/ep8. You can find all our previous newsletters on our website: www.makingmoneypodcast.co.uk/episodes. -- What's your financial health? Take our quiz: https://makingmoneypod.scoreapp.com/ -- Investment platforms Here are some of the biggest investment platforms in the UK - and Damo uses all of them too.  Some of these are affiliate links. If you purchase a product or service using one of these links, we will receive a small commission from the seller. There will be no additional charge for you. Remember investments can fall and rise - and past performance is no guarantee of future results. Other fees may apply. Your money is at risk. InvestEngine Get a £25 bonus when you invest at least £100. https://investengine.pxf.io/daOD2Q Vanguard https://www.vanguardinvestor.co.uk/ This is not an affiliate link. Trading 212 Get a free share worth up to £100 when you sign up for a new Invest or ISA account and deposit at least £1. https://www.trading212.com/promocodes/MM  If you do not get your free share after depositing at least £1, use the promo code ‘MM' (for Making Money). You can use this code for up to 10 days after opening the account. … This is not financial advice. The reason it's not financial advice is because it's not tailored to you. We explain the principles of building wealth but if you want personalised advice, it's worth speaking to a financial advisor. As with everything financial, please do your own research. We really encourage that because no one cares more about your money than you and if you learn the basics then it will change your life.

Social media. Influencers. Gen Z. There are many businesses and their leaders who still don't fully grasp the importance and scope of these influential terms. One young entrepreneur was on the ground floor of the social media revolution and built and sold a company worth tens of millions of pounds.Timo Armoo is a name you should get to know. We met with him at Servcorp's beautiful office at The Leadenhall Building in London to discuss building his company Fanbytes, the importance of baking IP into a business, what it's like when money hits your bank after an acquisition and much more.Here's what we discussed:Could you give us an overview of your career? (02:04)How did you feel selling your first business at 17 for six figures? (06:14)You started Fanbytes as social media was on the rise. Do you think you would have been successful in another period of time? (11:30)Could you tell us about the growth you achieved with Fanbytes? (13:34)What made you choose angel investors over Venture Capitalists, is this something that was premeditated or was this something that developed over time? (17:29)When did you decide to exit the business: did you build an exit strategy to the business, or was there a lightbulb moment during your journey? (20:42)How did you settle on Brainlabs being the company that you were going to sell to? (24:28)What were the craziest moments from the acquisition? (27:43)How important was developing a personal brand to you? (34:00)Why did you find that creating your own technology and systems was so important? (38:21)As someone who started their business at a young age, how were you received in rooms filled with people that were more experienced than yourself? (39:42)Is there any part of you, now that you've exited, that would try and improve the VC landscape? (41:59)Where do you see the tech valuation bubble ending up? (44:02)What technology is intriguing you at the moment? (45:14)Are you putting pressure on yourself for what to do next? (47:08)The Good News Postcard: What is your favourite characteristic and why? (49:42)What makes a great business leader? (50:26)Thanks to Grace from the Jill Dando News for bringing us The Good News Postcard this week. Get your dose of positive news by visiting The Good News Post, a website collated by hundreds of young people aged 8 to 18 in the UK. They've written real-life “news that's good for you”, covering people, animals, stories to cheer people up, and tips to make lives better.Be sure to subscribe to the podcast and the Business Leader YouTube channel for more interviews with some of the world's leading business figures. Hosted on Acast. See acast.com/privacy for more information.

In this episode, Joe Hine has a fascinating conversation with Timothy Armoo, co-founder of Fanbytes, one of the UK's leading Gen Z social media marketing agencies. Fanbytes was founded in 2017 and quickly gained traction and recognition for its unique approach to influencer marketing. The company worked with major brands and won numerous awards before selling to Brainlabs in 2021. Named in the Forbes 30 Under 30 list for his achievements in Media and Marketing. Timo started his entrepreneurial journey at just 17 when he started his first business and has gone on to start two more since. We discuss:1:10 Intro Driving forces of Timothy Armoo 2:45 IP1 Gaining a sense of self and understanding wealth 14:40 IP2 Launching Fanbytes and mentally levelling up 20:57 Insights into the Influencer marketing industry 24:45 IP3 Finding the right buyer when selling 32:58 Outro What is exciting Timo about the next 12 months

Subscribe & watch on YouTube: https://youtu.be/c1vgzbouoXY Timestamps: (00:00:00) - Intro (00:00:24) - Start Of Interview (00:06:43) - Selling Companies & Expertise Gap (00:15:40) - Expertise Gap in 2023 (00:20:18) - Selling Company: Strategic vs Financial Buyers (00:23:50) - Getting New Clients & Figuring Out Pricing (00:39:29) - Sponsor Break: Virtual Gurus (00:40:32) - Press, Scaling Beyond Yourself & Dealing With Ego (00:56:42) - Best In Class Influencer Marketing (01:04:00) - Priorities & Long Term View On Business Thank you to our sponsors: The Virtual Gurus - if you're looking for talented remote staff on a budget, book a free consult at thevirtualgurus.com/creator

As businesses across the UK continue to face uncertain times, we're joined by prolific entrepreneur Timothy Armoo. Timothy (known as ‘Timo' ) co-founded Fanbytes during university, connecting brands with Gen-Z in a truly authentic way. After five years of steady growth, he sold the business in a deal worth tens of millions.On this episode Timo shares some of the tactics for growth that he employed building his company Fanbytes – tactics that could help your business navigate the choppy waters of 2023.Please note that the views and information have not been endorsed, issued or approved by NatWest. Any views expressed in this podcast are not necessarily those of NatWest. Hosted on Acast. See acast.com/privacy for more information.

As businesses across the UK continue to face uncertain times, we're joined by prolific entrepreneur Timothy Armoo. Timothy (known as ‘Timo' ) co-founded Fanbytes during university, connecting brands with Gen-Z in a truly authentic way. After five years of steady growth, he sold the business in a deal worth tens of millions.On this episode Timo shares some of the tactics for growth that he employed building his company Fanbytes – tactics that could help your business navigate the choppy waters of 2023.Please note that the views and information have not been endorsed, issued or approved by The Royal Bank of Scotland. Any views expressed in this podcast are not necessarily those of The Royal Bank of Scotland. Hosted on Acast. See acast.com/privacy for more information.

This weeks guest has an incredibly inspiring story that I feel privileged to share. Timothy Armoo is a born entrepreneur from humble beginnings who started his first business Alpha Tutoring, at the age of 14, and his second, EntrepreneurExpress, at 17 which he sold in under a year. 5 years later, Tim cofounded Fanbytes, the 5x award-winning social and influencer marketing agency which helps brands win the heart's of GenZ. Tim recently sold Fanbytes at the age of 27 with an 8 figure exit, and needless to say, he's also been named in the Forbes 30 Under 30 list for his achievements in Media and Marketing. In the conversation we talk about Tim's drive for entrepreneurship and how executed on this at a ridiculously young age despite facing challenges along the way, as well as discussing a tonne of actionable advice for people interested in starting a business. Enjoy!

Fanbytes are making digital waves with their award winning social media campaigns for some huge global brands. Their secret weapon? Gen Z influencers and unique data insights to what makes consumers stop scrolling. Ocean Clarke, account director at Fanbytes, shares how their data tools are matching brands with both creators and their social media audiences, whilst Stacey, Sprout's dedicated social media agony aunt, helps a clinic balance content creation against privacy-conscious customers. Get in touch with Stacey with your own social media dilemma by emailing soundadvice@sproutsocial.com, and continue the conversation with Fanbytes by connecting via @Fanbytes across all social media channels.

Timothy Armoo talks to Sean Farrington about his decision to sell the business he founded in a multi-million pound deal. He discusses why he decided to sell, what he's learnt and his plans for what he's going to do next.

What were you doing at 17? When he was that age, Timothy Armoo had already sold his first startup. Now 27, he has just sold his second startup, Fanbytes, a social media and influencer marketing agency, to digital advertising company, Brainlabs, for eight figures. Timothy, or Timo as he is known, grew up on a council estate in Hackney and it was the realisation that he was poor when he was a teenager that motivated him to become an entrepreneur. He started Fanbytes with his co-founders in 2017 and the company, which connects social media influencers to big brands, has gone on to employ 65 people.  Part of the work Fanbytes does, finding up-and-coming influencers, is done by its algorithm, built by Co-Founder Ambrose Cooke - meaning that Fanbytes can sign potential talent before anyone else.  We talked about: What happened after he lost almost half the money he got selling his first business in just three months What a lead gangster told him that helped him as an entrepreneur How the death of his father in his early twenties was a pivotal moment in deciding how he was going to grow Fanbytes How he doesn't feel his next business has to be bigger than his previous one What advice he has for other young entrepreneurs…you might be surprised by what he says! We'd love your feedback: hello@secretleaders.com Sponsor links: evelyn.com/secretleaders svb.com/uk transparent.biz/SL vanta.com/secretleaders

From a young age Timothy has been heavily influenced by business and technology starting his first company, Alpha Tutoring at 14 and his second EntrepreneurXpress at 17 which he ended up selling 11 months later.In his second year of university studying Computer Science, Timothy started Fanbytes after seeing how marketing to Gen Z was broken.Fast forward 4 Years, Fanbytes is a 65 person company helping brands like the Government, Deliveroo, McDonalds and Nike to win the hearts of Gen Z.Timothy is an internally renowned speaker on the topic of marketing sharing the stage with Reed Hastings, CEO of Netflix and Ogilvy's Rory Sutherland to name a few as well as a guest columnist for The Guardian, The Drum and Campaign Magazine.Timothy has also used his influence for good, building the Fanbytes fund which invests and funds influencer campaigns for black businesses aiming to erode the cycle of a lack of support and funding for black owned businesses.In this episode, Timothy and Simon discuss how you build a sellable company, how to become successful at a young age, and what it takes to build a team of over 60 people.Topics:* Building A Business To Exit* Your Economic Moat* Building A Brand Of Value* Getting Investors On Board* What's Next For TimothyTimothy Armoo:https://www.timothyarmoo.com/Fanbytes:https://fanbytes.co.uk/Powered By GoDaddy UK:40% off: https://bit.ly/3IZ0IbcTailor Brands:Pep for 40% off https://tailorbrands.go2cloud.org/SH5UFOR MORE HELP START HERE: purposefulproject.com

Ten years ago, Timo Armoo was on a flight from his home country of Ghana on his way to live in a council flat in one of the U.K.'s poorest neighborhoods. Motivated to live a better life, Armoo started Fanbytes, an influencer marketing agency dedicated to connecting brands with social media influencers. The company took off. Fanbytes reached 65 employees and hit revenues of 8-figures when he decided to sell the company to Brainlabs for around 3X revenue.

From a council estate in Hackney, London to an ‘8-figure exit' by age 27. The most inspirational founder conversation you will hear in a long time.I've met a lot of entrepreneurs over the years but few are as impressive as Tim Armoo - or Timo as he's better known. He knew he didn't want to be poor and decided from an early age that being an entrepreneur and starting his own business was the way to create his own financial security.He started his first business while still at school before founding Fanbytes, aged 21 and at University. The business was built from day one to be sold. Timo was highly intentional about designing a company attractive for potential acquirers and shares the exact steps he took to secure a life-changing exit.So much positive energy, wisdom and intelligent thinking from one of the UK's smartest young entrepreneurs.Links:Tim ArmooFanbytesSo Good They Can't Ignore You22 Immutable Laws of MarketingUltimate Sales MachineChet HolmesNick Wheeler/Charles Tyrwhitt SI PartnersSign up to join our community of entrepreneurs and their advisers at www.entrepreneurtransition.comHelp us spread the word by leaving a 5-star review on Apple PodcastDrop me an email at alan@entrepreneurtransition.comThis podcast is produced by GR Media Sponsored by Capital Asset Management

“The moment you start seeing yourself as a black Founder, you end up almost acting with all the facts that impact black Founders. So, you end up going into conversations with investors expecting not to raise money, or you don't even approach VCs because you think they won't give you money, etc.” In this final episode of our 40 Minute Mentor ‘Where Are They Now' feature series, we're joined by the brilliant Timothy Armoo, Forbes 30 Under 30, Co-Founder and exited CEO of the recently acquired influencer marketing agency, Fanbytes. Fanbytes have been on an incredible journey, going from strength to strength over the years, working with leading global brands, including Nike, Samsung, Deliveroo and even the UK Government. The pinnacle of their incredible journey, however, was reached earlier in 2022, when they were acquired by global digital media agency, Brainlabs. That's why we thought a catch up with Timothy was well overdue. He shared endless insights and candid mentorship with us in today's episode, including: The story behind Fanbytes and how it came to exist [02:04]How they landed such big name clients, even in the early days of Fanbytes [03:19]The behind the scenes of their deal with Brainlabs and what this means for Fanbytes and Timothy personally [05:54]How influencer marketing has changed and the opportunities for brands today [10:26]Why Timothy sees himself as a Founder first and as a black Founder second [14:04]Plus, he shares some of his upcoming plans and what he's looking forward to the most following his exit [18:12] ⛳️  Helpful links: ➡️ The full 40 Minute Mentor episode with Timothy Armoo: https://jbmc.co.uk/insights/40-minute-mentor/building-a-multi-million-pound-agency-for-gen-z-with-timothy-armoo/➡️ More about Timothy: https://www.linkedin.com/in/timothyarmoo/➡️ More about Fanbytes: https://fanbytes.co.uk/ ⭐Enjoyed this episode?⭐️Keep up to date with all our latest episodes, by hitting the subscribe button on your favourite podcast platform. And for any feedback on what you enjoy the most and ideas on what we can do to make 40 Minute Mentor even better, please leave us a review on https://ratethispodcast.com/40mm

What can I say about today's guest? He started life in London before being sent to live with his grandmother in Ghana at a just a few months old. He was a young boy when he returned to live on a London council estate with his father and it was then that he said he realised that they were poor but that also his life thus far had not been down to his own doing. That he had found himself in these circumstances but he could also get himself out of them."At 19 years old, I said, I'm going to start this business, and in five years I'm going to sell it for tens of millions... and I did exactly that."Today's guest is Timothy Armoo, co-founder and CEO of Fanbytes – a tech powered social media and influencer marketing agency which helps massive brands reach Gen Z on social media and which was recently acquired by Brainlabs for a reported 8 figure deal.Timo's story is one of grit, resilience and an incredible entrepreneurial spirit which saw him start his first business at 14 and sold his second at 17 for six figures. He then went on to start Fanbytes when he was studying for a degree in Computer Science and with co-founders Ambrose Cooke and Mitchell Fasanya, grew Fanbytes into a multi-million-pound company.Last year Fanbytes started a Fanbytes Impact Fund which is £250,000 fund dedicated to addressing the pay gap between black and non-black influencers which also provides funding and agency expertise to black-owned businesses. In its first year, the fund supported 14 black-owned businesses and more than 85 black creators which is incredible and a testament to what these three founders are building in the long run.In this interview, Timo talks us through how he did it – from working out where the industry was going to how he strategically built a business with the goal of an exit in mind.This is a special conversation with an incredible founder.Enjoy! Timothy Armoo Twitter / Instagram / WebsiteFanbytes website Danielle Twitter / Instagram / Newsletter

Hi listeners! In this month's podcast episode, Neve Fear-Smith chatted with Tom Sweeney, Head of Creative Strategy at Fanbytes by Brainlabs. We hope you enjoy listening and learning more about what led Tom to get to where he is now, and the things and people that influenced him along the way.

Techish is back with a new segment called Techish & Friends. Michael speaks to Timothy Armoo the founder of FanBytes, who sold his company for 8 figures!—————————————————————https://www.pocitjobs.com for roles for POC in techhttps://www.hustlecrew.co for talks and training to make your company more inclusive————————————————————Use the hashtag #Techish on Twitter & IGSupport Techish at https://www.patreon.com/techishAdvertise on Techish: https://goo.gl/forms/MY0F79gkRG6Jp8dJ2————————————————————Stay In Touch:https://www.twitter.com/michaelberhane_https://www.twitter.com/abadesihttps://www.twitter.com/hustlecrewlivehttps://twitter.com/techishpodEmail us at techishpod@gmail.com 

Today, the channels that consumers can now use to connect with brands to elicit a range of interactions have multiplied, dramatically. With major new platforms emerging all over the world, the retail networks utilised by luxury brands are evolving at an unprecedented pace to include a huge number of customer touch points — each a distinct opportunity for growth but requiring an idiosyncratic strategy for success. Due to mobile-commerce and social-commerce, when, how and why a consumer transacts with a brand has been reimagined entirely. The linear paths to purchase with which we are so familiar are being replaced by new conduits that combine digital content with customer-centric retail strategies to make transacting as engaging, enjoyable and instantaneous as possible. There is one region responsible for the lion's share of retail innovation: China. The engine of the luxury industry's growth for decades is now the epicentre of the most significant retail innovation in the market. From buy now, to swipe up, unboxing to bounce houses, KOLs, KOCs, shoppable video, live streaming, digital clienteling, resale sites, marketplaces, macro and micro influencers — luxury's retail channels have been reimagined at scale. Now, that innovation is beginning to shape global retail strategy. To discover what this means for the future of the luxury goods industry BoF assembled four global authorities to share their insights with host Robin Mellery-Pratt. Timothy Armoo is the CEO of Fanbytes, which supports social media creators to navigate success, while also guiding brands to reach younger audiences on emerging and existing platforms. Selected for Forbes 30 under 30 in 2021, Armoo was named by The Evening Standard as one of the most influential people in marketing and advertising. “When we advise our brands, the best way to go is, you say that you want to reach Gen-Z, but let's go a layer down. Let's go to a sub layer, and what niches — what core niches — are we actually trying to engage within that particular demographic? [...] Who exactly are we trying to engage?” Iris Chan is a partner at Digital Luxury Group, which assists global clients with their digital presence and activities in the Mainland China market. Chan has over 12 years of marketing experience in agencies and consultancies in North America and Asia Pacific markets, specialising in luxury consumer behaviour and working closely with brands including Richemont and Ralph Lauren. “Whether it be Weibo, Douyin, WeChat, TMall, Bilibili, any of these — and there's still so many more beyond that — a lot of it is interconnected: cross-platform inter connections and redirections, so consumers can have a very unique experience and brands can take them on different types of journeys.” Jerry Clode is the founder of The Solution Consultancy, which assists brands in navigating the Chinese market. The former head of digital and social insight at Shanghai's Resonance, Clode launched The Solution Consultancy to help brands understand the consumer mindset and markets of Asian and emerging markets, specifically in China and rapidly expanding digital culture. “Luxury consumption in China is inherently social. So, to have a relationship with a brand means knowing it to a level where I could confidently introduce it to my friends and to my wider group of contacts.” Patrice Nordey is managing partner of Fabernovel Asia — an agency that helps businesses expand into Asia and partner with the largest digital players in China, such as Alibaba. Nordey is an economist who specialises in disruptive innovation, new technologies and digital transformation, with 14 years' experience within the Chinese market. “A normal brand should deliver hundreds of videos per month to be able to sustain its presence and visibility. In this equation, content creators and KOLs, video streamers, become the key strategic partners for brands to convert users into customers.” Follow the series to ensure you never miss an episode and discover actionable insights into the opportunities and challenges a redefined industry will bring and how luxury's transformation will impact your business.

Today, the channels that consumers can now use to connect with brands to elicit a range of interactions have multiplied, dramatically. With major new platforms emerging all over the world, the retail networks utilised by luxury brands are evolving at an unprecedented pace to include a huge number of customer touch points — each a distinct opportunity for growth but requiring an idiosyncratic strategy for success. Due to mobile-commerce and social-commerce, when, how and why a consumer transacts with a brand has been reimagined entirely. The linear paths to purchase with which we are so familiar are being replaced by new conduits that combine digital content with customer-centric retail strategies to make transacting as engaging, enjoyable and instantaneous as possible. There is one region responsible for the lion's share of retail innovation: China. The engine of the luxury industry's growth for decades is now the epicentre of the most significant retail innovation in the market. From buy now, to swipe up, unboxing to bounce houses, KOLs, KOCs, shoppable video, live streaming, digital clienteling, resale sites, marketplaces, macro and micro influencers — luxury's retail channels have been reimagined at scale. Now, that innovation is beginning to shape global retail strategy. To discover what this means for the future of the luxury goods industry BoF assembled four global authorities to share their insights with host Robin Mellery-Pratt. Timothy Armoo is the CEO of Fanbytes, which supports social media creators to navigate success, while also guiding brands to reach younger audiences on emerging and existing platforms. Selected for Forbes 30 under 30 in 2021, Armoo was named by The Evening Standard as one of the most influential people in marketing and advertising. “When we advise our brands, the best way to go is, you say that you want to reach Gen-Z, but let's go a layer down. Let's go to a sub layer, and what niches — what core niches — are we actually trying to engage within that particular demographic? [...] Who exactly are we trying to engage?” Iris Chan is a partner at Digital Luxury Group, which assists global clients with their digital presence and activities in the Mainland China market. Chan has over 12 years of marketing experience in agencies and consultancies in North America and Asia Pacific markets, specialising in luxury consumer behaviour and working closely with brands including Richemont and Ralph Lauren. “Whether it be Weibo, Douyin, WeChat, TMall, Bilibili, any of these — and there's still so many more beyond that — a lot of it is interconnected: cross-platform inter connections and redirections, so consumers can have a very unique experience and brands can take them on different types of journeys.” Jerry Clode is the founder of The Solution Consultancy, which assists brands in navigating the Chinese market. The former head of digital and social insight at Shanghai's Resonance, Clode launched The Solution Consultancy to help brands understand the consumer mindset and markets of Asian and emerging markets, specifically in China and rapidly expanding digital culture. “Luxury consumption in China is inherently social. So, to have a relationship with a brand means knowing it to a level where I could confidently introduce it to my friends and to my wider group of contacts.” Patrice Nordey is managing partner of Fabernovel Asia — an agency that helps businesses expand into Asia and partner with the largest digital players in China, such as Alibaba. Nordey is an economist who specialises in disruptive innovation, new technologies and digital transformation, with 14 years' experience within the Chinese market. “A normal brand should deliver hundreds of videos per month to be able to sustain its presence and visibility. In this equation, content creators and KOLs, video streamers, become the key strategic partners for brands to convert users into customers.” Follow the series to ensure you never miss an episode and discover actionable insights into the opportunities and challenges a redefined industry will bring and how luxury's transformation will impact your business. Sign up for BoF's Daily Digest newsletter. For comments, questions, or speaker ideas, please e-mail: podcast@businessoffashion.com. For all sponsorship enquiries, it's: advertising@businessoffashion.com.

What's it like being an A Level student, and going through results day and university clearing, especially in a world affected by the pandemic? You'll get to find out in my chat with Miles Tragen Miles is a University of Liverpool student who works for Fanbytes [a social media and influencer marketing agency who help brands engage with Gen Z]. He also manages the popular University of Liverpool Student Meme Page on Instagram. So he's well placed to give you a view into the world of Gen Z during a second summer affected by COVID. We talk about what content students have been creating and sharing and how brands can engage with them on Instagram and TikTok. Links to content mentioned in this episode: University of Liverpool Student Meme Instagram Account: https://www.instagram.com/uniofliverpoolmemepage/?hl=en University of Liverpool Instagram Account: https://www.instagram.com/livuni/?hl=en ACCA (Associated of Certified Certified Accountants) case study: https://fanbytes.co.uk/case-studies-old/acca-x-fanbytes/ University of Liverpool TikTok Account: https://www.tiktok.com/@liverpooluni?lang=en Thanks for listening. Chris Le'cand-Harwood Host of the Employer Content Marketing Pod Director & Strategy Lead at the Content Marketing Pod Ltd www.contentmarketingpod.com --- Send in a voice message: https://anchor.fm/employercontentmarketing/message

I'm joined by Timothy Armoo, who is the CEO/Founder of Fanbytes and recently named in the Forbes 30 Under 30 list for his achievements in Media and Marketing; making the front cover no less! Timo has also been voted the Huffington Post Entrepreneur of the Year and most “Influential person in advertising” from the Evening Standard. Fanbytes is recognised as the leading GenZ marketing agency with over 60 employees and working with the likes of the Government, on some corona campaigns, Deliveroo, McDonalds and Nike. Huffington Post saying that he is creating the WPP of GenZ. Timo has also used his influence to build the Fanbytes fund which invests and funds influencer campaigns for black businesses, which aims to shine a light on, and act on, a lack of support and funding for black-owned businesses. We listened to the pitch from Camilla Chesham, co-founder of Fugo, who are looking to disrupt the content management solutions for digital screens. Think of all the digital screens you come across in your daily life...in restaurants, shop windows, hotel receptions, public attractions...the list goes on. Fugo is looking to replace the archaic way of managing these, which in a lot of cases is still a USB stick. Fugo content management system allows central head office to create and push relevant content to the relevant screens at the right times; all managed centrally. We really dug on go to market strategies, focus as founders, focus when selling and future opportunities

Cameron Dower is an entrepreneur, content strategist, and a genius ideator and maker of branding and content. At 20 years old, Cameron has created 5 businesses thus far (the first of which at 9). He brings great value to his social media platforms and has grown his personal brand extremely well. With all his knowledge, he founded and created a social media content agency (SMCA) in 2020. Alongside that, he now also works as a project manager at FanBytes. Cameron Dower and I met on Twitter last year. So, I'm super happy this conversation came to be. Enjoy! Attached Things/Links Mentioned: Business Entrepreneurship Starting Off Young Social Media Content Strategy Content Creation Best Brands Cameron's Goals Lifestyle Design Cameron's Website Cameron's Twitter Cameron's LinkedIn #DreamBIG #ImproveYourselfImpactLives To see what we are up to and what is going on around the Dream BIG & Co community you can follow us on the following platforms: Website Instagram Twitter Facebook Vimeo Snapchat Tik Tok LinkedIn Medium Our Spotify Playlist Our Amazon Alexa Skill - Dream BIG Daily Our Amazon Alexa Skill - Dream BIG Quotes

The spread of dangerous misinformation online has been brought into sharp focus during the COVID-19 pandemic and subsequent vaccine rollout. So much so, an Imperial College London study found that misinformation online had led to a decrease in vaccine intent among 6.2% of people in the UK and 6.4% in the US. So with the spread of misinformation online putting people's lives in danger, what can be done to stop it? In the inaugural episode of “The Good, The Bad and The Advertising” -- a new show where we ask, if the world was our client, what would the brief be? -- hosts Amy Williams (CEO of Good-Loop), Timothy Armoo (CEO at Fanbytes) and Dino Myers-Lamptey (Founder at The Barber Shop) mull over the dangers, and how ghost-busting, memes, and even game shows could be the answer to shifting the narrative.Get in touch!https://www.linkedin.com/in/amy-williams-/https://www.linkedin.com/in/timothyarmoo/https://www.linkedin.com/in/dinosaw/The show was produced by Charley Tunnicliffe. The sound engineer is Alex Rayment. Find out more here: www.alexrayment.com Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

Tell us what you like or dislike about this episode!! Be honest, we don't bite!Timothy Armoo is the CEO and founder of Fanbytes – one of the world's leading Influencer marketing agencies, which helps the globe's most innovative brands win Gen Z hearts on social media, through its network of influencers on Tiktok, Snapchat, Instagram and YouTube.Fanbytes works with everyone – from Apple and McDonald's to Deliveroo, Boohoo and the UK Government. Whether it's making gaming brands the most popular brands on Snapchat or making an artist go viral on Tiktok and YouTube, its blockbuster campaigns have been featured in Forbes, the Evening Standard, and the BBC as leading the new age of youth marketing.Having sold his first company at the age of 17, Armoo's rise in the business world has been phenomenal. He created Fanbytes during his second year at Warwick University and in just a few years, the company has won multiple awards and the following accolades for Timothy Armoo:“Most Influential Person in Marketing and Advertising” – Evening Standard.“Leading the new school of marketing” – Forbes Magazine.“Creating the WPP of Gen Z” – Huffington Post.Armoo's expertise is in high demand from those wishing to tap into his knowledge through his work as a keynote speaker on Business, Marketing, Social Media, Digital Disruption, Start-ups and Diversity.—Thanks for watching!SUBSCRIBE NOW FOR MORE TIPS—WebsiteInstagramTik TokFacebookTwitterLinkedIn—LISTEN TO THE PODCAST!SpotifyApple—Who Is Matt Haycox? - Click for BADASS TrailerAs an entrepreneur, investor, funding expert and mentor who has been building and growing businesses for both myself and my clients for more than 20 years, my fundamental principles are suitable for all industries and businesses of all stages and size.I'm constantly involved in funding and advising multiple business ventures and successful entrepreneurs.My goal is to help YOU achieve YOUR financial success! I know how to spot and nurture great business opportunities and as someone who has ‘been there and got the t-shirt' many times, overall strategies and advice are honest, tangible and grounded in reality.

In our series finale of Ninetwentynine, Eshaan is joined by the ‘Gen Z Whisperer’ and founder of influencer marketing agency Fanbytes, Timothy ‘Timo’ Armoo. Having started Fanbytes in university, Timo has long been preaching the gospel about Gen Z marketing and created the UK’s first ever TikTok influencer house. In this episode he shares his tips on Gen Z: who they are, how to reach them and how your brand can get them onside.Ninetwentynine is a Fiverr.com podcast. See acast.com/privacy for privacy and opt-out information.

The story of how 26-year-old Timothy Armoo built a million pound marketing business.

In this episode of GYDA Talks, Robert sits down with Timothy Armoo. Timothy is the CEO of Fanbytes, a digital agency which helps the world’s largest organizations like UK Government, Apple and Deliveroo win the hearts of younger audiences on Snapchat and Tiktok.As we watch the events in the US unfold and the #BlackLivesMatter movement grow globally, we discuss how it’s unfolding and reflect on the world that we live in… how far we have come and how far we have yet to go.Robert and Timothy discuss:How we can make a change towards a new, equal futureTimothy’s experiences from education to founding a businessHow the Digital Agency world can make a difference

Projecting himself into Ep #60 is Ambrose!

What's trending on TikTok and why is Trump trying to ban the app in the US? Are Instagram Reels and Triller the same as TikTok? And what does this all say about how Gen Z consume and create content in 2020? This is what we're covering on episode 21 of the Employer Content Marketing Pod. I chat with Ollie Oram, a campaign manager at the Gen Z influencer marketing agency, Fanbytes. Links discussed in the episode: Vestiare Collective Case Study: https://fanbytes.co.uk/case-studies/vestiaire-collective-x-fanbytes/ Debut Case Study: https://fanbytes.co.uk/case-studies/debut-x-fanbytes/ Thanks for listening. Chris Le'cand-Harwood Social Media & Content Marketing Strategist www.lch.social --- Send in a voice message: https://anchor.fm/employercontentmarketing/message

What had you achieved by the age of 24? Today’s guest, Timo Armoo, founder and CEO of Fanbytes, is already onto his third company. Fanbytes helps companies reach Gen Z social media influencers. Key takeaways: Gen Z see the world through their phone When creators don’t understand the content on their platform Do people care that social media platforms are getting their data? Why we are obsessed with defining ourselves History doesn’t repeat itself, it rhymes Top tips for building your personal brand

We're doing the inner work to build a life outside of our physical appearance

In this week's episode, I am joined by Timothy Armoo, Co-Founder and CEO of Fanbytes.  During this episode we talk about a bunch of things including: How to create an army of fans around your business or brand using Tiktok How to grow your Tiktok account to hundreds of thousands within just 14 days using Fanbytes' 3 step strategies How a single Tiktok campaign led over to 200,000 fan videos within just 4 days Let's StartUp!   LinkedIn Profile of Timothy Armoo Fanbytes website  

Welcome to the trailer for episode #252 with Timothy Armoo, CEO and Co-Founder of Fanbytes. In Wednesday's episode, Timothy and myself will be talking about: How to grow your Tiktok account in 14 days using Fanbytes' 3-step strategies How to create an army of fans around your business or brand using Tiktok How a single Tiktok campaign led over to 200,000 fan videos within just 4 days How Fanbytes use these insights to built ByteHouse, the first ever UK Tiktok host which has over 70 million views on it's first month Join us on Wednesday for the full episode.

We chat with the CEO of Fanbytes, Timothy Armoo. Fanbytes is a leading content, social, and influencer marketing agency that helps brands win the hearts of Generation Z. They have worked with many high profile companies (McDonald's, Boohoo, Samsung) and influencers (Cardi B, Rita Ora, Kevin Gates). On TikTok, the #fanbytes hashtag has been used over 1.2 million times. We start the episode by discussing the relationship between brands and Gen Z. Timothy shares some insights on how brands companies can create meaningful connections with their younger fans. We also chat about the benefits of using TikTok for businesses. We discuss how brands can go viral on the platform and whether or not it is beneficial for SaaS and B2B companies to be active. Finally, Timothy shares some insights on influencers and whether or not brands should consider using them to grow their audience on social media.

Timothy Armoo is the CEO of Fanbytes, an influencer marketing agency that specializes in helping brands reach Gen Z audiences. Prior to Fanbytes, Timo co-founded EntrepreneurExpress, an online business publication that featured interviews with icons like Richard Branson, Alan Sugar and James Caan. In this episode, Timo shares the secret to youth marketing. He explains why Snapchat outperforms Instagram in terms of engagement and conversion and how OnlyFans is reinventing direct-to-fan monetization via a subscription model. Finally, we predict that messaging apps like WhatsApp will eventually give rise to a new class of social influencer, much like WeChat and Line have already done throughout Asia. Host: James Creech LISTENER SUPPORT If you’d like to make a small monthly donation to help support future episodes, please visit https://anchor.fm/allthingsvideopodcast/support ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media. Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates! ABOUT THE HOST James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

It is the app that both tech pundits and regular people like you and me talk about. Admittadly not all us use the app but we have heard about it many times for sure. TikTok. According to SensorTower, this February TikTok had the biggest number of downloads on both iTunes App Store and Google Play, beating WhatsApp, Facebook and YouTube. Source: Sensor Tower. As with all apps those popularity rise exponentially, it is a magnet for brands to reach audiences, to grow their customer base. It's important to understand how the app is different from other popular apps like Instagram, YouTube and others and see what exactly companies need to do to succeed with connecting their brands with people. In this episode we have Tim Armoo, CEO of FanBytes, the leading content, social and influencer marketing agency, to tell us about what brands need to know about TikTok and how market their products and services on it successfully. Today's Topics Include:  ☝️ What is TikTok and why it is so popular

Look out, Gen Z and TikTok are well and truly here! Gen Z are the school kids, school leavers, college students...they are at university and they're entering the workforce. TikTok was the world's second most downloaded app in 2019 and regularly topped the app download charts. Lockdown has resulted in a 23% rise in average viewing time between January and March [Sensor Tower 2020]. And 69% of users are 16-24 [TikTok 2019]. So it's important to talk about both for early career marketing. I chat with Shelly Chadha, from Gen Z marketing agency Fanbytes. We cover why TikTok is so popular, what brands are doing on the app and what early career marketers can do with it. Link shout outs from the episode: The Rise Above campaign with the TikTok house, Bytehouse: https://www.bbc.co.uk/news/technology-52223908 & https://www.tiktok.com/tag/stayhomefeelgood Our article about TikTok and National Apprenticeship Week on Undercover Recruiter: https://theundercoverrecruiter.com/unlock-the-potential-of-tiktok/ Fanbytes work with ACCA: https://youtu.be/Gr-3DlU9XEo Thanks for listening. Chris Le'cand-Harwood Social Media & Content Marketing Consultant www.chrislch.com --- Send in a voice message: https://anchor.fm/employercontentmarketing/message

In today’s episode I get to talk to a guest who has been described as “one of the UK’s most hotly-tipped young entrepreneurs”: co-founder and CEO of Fanbytes, Timothy Armoo. Timothy started his first ever business at the tender age of 14 and sold his second business at just 17. In 2017 Timothy and his co-founder, Ambrose, started the ‘Gen Z’ focused advertising agency, Fanbytes. Fanbytes specialises in helping brands reach the ‘Gen Z’ audience through popular social media channels like Snapchat and TikTok. Using their specially developed algorithm they search out the future stars of social media and connect them with global brands to create impactful campaigns. Their unique approach has drawn a high-profile client base and they’ve already worked with some of the world’s biggest brand names such as Apple Music, Warner Brothers, Deliveroo and Universal. Since launching the business they’ve grown rapidly, and Timothy and Ambrose now lead an award-winning team of 30. Helping their clients make an impact with Gen Z buyers. In today’s interview we cover some really interesting topics; going all the way from Timothy’s teenage years starting his first business through to how he’s growing and scaling a team working with global brands. During our conversation you’ll hear about: How Timothy began Fanbytes while still studying at University and how he balanced his studies with launching the business. The challenges he faced convincing brands to work with Fanbytes in the early days and his advice for other entrepreneurs looking to carve their way in a new niche. And his thoughts on the importance of culture and how he’s managed to maintain and develop Fanbytes unique culture while rapidly scaling the business. I really enjoyed speaking to Timothy and it was so inspiring to hear how much he’s accomplished as such a young age. He is clearly incredibly passionate about what he does and is a truly inspiring individual to talk to. I’d love to hear your thoughts on this episode, so please do get in touch at james@jbmc.co.uk. If you want to find out more about Timothy check out his LinkedIn profile - https://www.linkedin.com/in/timothyarmoo/  If you want to find out more about Fanbytes you can have a look at their website - https://fanbytes.co.uk/

Back again with the much-anticipated part 2 of our conversation with Florence Adepoju, founder of acclaimed makeup brand MDMflow and beauty brand Flow Beauty Co. In this candid talk, Florence opens up about how she bounced back from a business low. Staying true to the mantra we always share here which is that “you are allowed to change your mind”, we discuss the art of the pivot in business. When is the right time to change your strategy? And how do you deal with the shame that people sometimes try to project onto you? Florence shares how a text message birthed the transition from running her businesses full time to saying yes to a 9-5. Looking ahead we discuss the future of MDMflow and how Florence will manage her new role at Fanbytes with building her own brand. Be sure to join the conversation by sharing your thoughts across all platforms @debrachosen and on Instagram @trustingtheprocesspod. And don't forget to spread the word and leave a rating! Questions, sponsorships and collaborations? Send me an email at info@trustingtheprocess.co.uk Sign up to my weekly newsletter here: bit.ly/TTPnewsletter Follow Florence: instagram.com/flowsphenom twitter.com/flowsphenom Follow MDMflow: instagram.com/mdmflow www.mdmflow.com Follow Flow Beauty Co: instagram.com/FlowBeautyCo flowbeauty.co

“Understand why people will say no, and eliminate as many of those as possible” with Timo Armoo   In this episode I’m delighted to be joined by Timo Armoo, Co-founder of FanBytes, the social media marketing company who support the likes of Universal, Warner, Sony, and Apple!   MusicFanbytes own and operate a network of Snapchat communities entertaining millions of teens every day. They create Snapchat optimized content for brands and distribute organically through their influencer networks, and also grow Snapchat accounts for brands and individuals.   FanBytes growth has been brilliant so far, and it is showing no signs of stopping with Timo soon moving out to LA to continue their growth!   We talk in detail about the different marketing routes, which ones are best suited to which sector and market, and how the market may change over the coming years.   Let me know what you think :)   In this episode we discuss: Social media market and the most suited platforms How to market to a GenZ audience How to sign large clients early on Creating a USP in a crowded sector Pros  cons to having a young team And as always, plenty more...

On this episode, we give answers to the following questions that many entrepreneurs may have:   How can you become the IBM of your industry and which are the steps to become one?  What is the approach to land big clients such as Apple, Universal Studio, etc.? Listen to Timo giving you small tips on this crucial step that will definitely make a difference in your company. You want to know what ADentertainment is?  Highlights:  "People are saying the users’ attention mind is getting shorter, and shorter. I completely disagree with that. Netflix would go bankrupt if so. You need to offer them something that interests"  --- Send in a voice message: https://anchor.fm/growth-mindset-on/message

On today's show, I welcome Timothy Armoo, the 24-year-old CEO and co-founder of Fanbytes, a mobile video advertising platform helping brands like Warner, Apple Music and Sony reach teams through Snapchat and TikTok influencers.  Fanbytes' campaigns have seen then featured in Forbes, Huffington Post and The Times, to name but a few, with Forbes describing them as 'rewriting the rules of social for generation z'.  Fanbytes is Tim's third company, having started his first company at just 14 and selling his second company at just 17.   So, a big challenge for any marketing team for a brand is reaching and engaging with their target audience. More challenging still, is trying to figure out who is that audience is.    Fanbytes, with its exceptional understanding of generation z, tells brands who they should be marketing to and how they should be doing it.   Snapchat is the platform of choice, along with TikTok, through which search Fanbytes distributes its client's videos ensuring maximum engagement through targeting the right people at the right time.   So, the idea for Fanbytes came to Tim in his cousin's bedroom. He noticed he was always buying lots of new hats and trainers and wondered what motivated him to buy them. His cousin said that YouTube personalities were his inspiration and that's where the idea for Fanbytes came from. They're a company that helps brands to collaborate with influencers, such as those on YouTube.   Tim wanted to build a new advertising offering for the 21st century that will help brands to collaborate with online stars and personalities     A big part of what they do is data, so they built an algorithm that will enable them to measure the influence of the influencers, to see who was perfect for each brand's campaign. More importantly still, they used it to match influencers with brands.   With data being at the heart of everything they do, the strength of the data set up within their USP, and with other similar players in the market, they needed to differentiate themselves. So, they've done that with their real-time data analytics platform which enables them to measure their campaigns in a way that nobody else can.   So, I really enjoyed going up to London meeting Tim at Fanbytes HQ. I found him incredibly knowledgeable, very charismatic and I think you, the #Screwitjustdoit listener, will find this a really interesting and really relevant chat, especially if you are looking to market and to do business with millennials. We talked about many, many things including opportunities in underserved markets. We talked about opportunities which live in university, or outside university education, opportunities outside of people being inherently lazy and businesses being inherently lazy.   I think that you're really going to enjoy this one, let's StartUp!   "So I'm going to say something which might offend some people but I think it's just real talk. At Fanbytes we help brands to distribute their videos on social, so brands come to us because they're trying to reach and engage communities, specifically on Snapchat, Instagram or TickTock and we build these communities and these influencer networks for us to be able to reach an audience in a very specific targeted way. We work with the Kardashians, for example, they come to us to help them promote their show... like it's the Kardashians, that's pretty interesting. The thing is, most brands are lazy. In fact, most people, in general, are lazy. People are inherently lazy. "Can you take that piece of content and use the exact same thing on Facebook, Instagram, Snapchat, Twitter, Pinterest, Twitch, Tumblr and TickTock"...like yeah OK, cool. But, if you can essentially change that, that's where you can build something of significant value.   All these numbers are just banded about. I think recently I saw someone describe themselves as a 'nano-influencer' with 0 to 2,000 followers, like, Jesus Christ.   Fundamentally, Amazon is essentially like an online Argos, like an online catalogue. I think the mediums may increase but the fundamentals of marketing still stay the same.   I am not ashamed to say I started solely with the purpose of making money. I was a 17-year-old living in a council estate and I had just really started to discover the power of the internet. To me, this is my way out of being poor."    

In this episode we are joined by Tim Armoo, CEO of Fanbytes - the world's first Snapchat influencer platform and Aji Ayorinde, qualified Lawyer and Founder of fashion tech company Made in Africa. We discuss the true potential of social media as a means of generating secondary and even primary income. Topics of discussion include: 1) What is and is not a social media influencer. 2) The do's and don't's of social media branding. 3) Monetising your social network or influence. 4) Whether or not your friends should get discounts. 5) Sacrificing your brand for money. 6) Tim's work connecting brands like Adidas with Snapchat influencers. 7) Aji's work in developing his social media brand and forming strategic alliances.

On today's Commexis Cast we kick off Influencer Marketing Week Day 4 with a look into brands using meme accounts in place of human influencer marketing tactics, and some are finding a better ROI than expected. For more, visit our blog: https://goo.gl/Y37haj -------------------------------------------- Sources: Lucinda Southern on Digiday: https://digiday.com/uk/better-roi-influencers-meme-accounts-attract-growing-interest-instagram/ -------------------------------------------- Follow us on social media for more! Facebook: https://www.facebook.com/Commexis1/ Instagram: https://instagram.com/commexis1 Twitter: https://twitter.com/Commexis --------------------------------------- Digiday's Lucinda Southern spoke to social media agency Cult LDN about campaigns their running for clients using meme accounts, in particular a campaign for streaming service Huya. Cult LDN is using meme accounts centered around "Keeping Up With The Kardashians" to push Huya's brand, labeling each meme with a Huya logo at the bottom and copy encouraging using the site. Southern spoke to CEO of influencer platform Fanbytes, Tim Armoo, who said, “For 1 million followers, you could be paying $15,000 to a human influencer, and for 1 million followers on a meme account you'd be paying about $1,000." Some of the benefits of using a meme account as opposed to a human influencer is the flexibility of messaging. After all, most influencers have a particular style or voice to their content, while meme accounts can be much more freeform. However, that also opens up potential brand safety issues. It's easier to tell what a particular influencer might do or talk about, but a meme account could share an unexpectedly controversial meme. In addition, Rebekah, Josh, and I aren't 100% certain on how much better using a meme account is, particularly when building trust and authenticity with an audience. While the content meme pages post are often highly engaging and relatable, without an individual as the "face" of the account it becomes difficult for users to relate to. Furthermore, the increased ROI isn't surprising. When a meme account only costs $1,000 for a million followers, the requirements for a return is much lower than when spending $15,000 for a human influencer. Like I wrote about on Tuesday, meme accounts could be helpful for small businesses in the same way micro-influencers are, but I wouldn't go all in just yet. Ultimately, it's up to your marketing team to do the due diligence of ensuring a quality influencer, whether that be a human or a meme account. Today's cast: Rebekah Milsted (Commexis Social Media Manager), Josh Lyons (Commexis Social Media Intern), and Matthew McGrorty (Commexis Videographer/Podcaster). Join the Commexis team as we add context to these stories for the busy CMO. All the news you need to know–from our inbox to yours.

Coming up is all about Snapchat ads. You're going to discover the 3 elements of a high-converting Snapchat ad, how to find the right influencers and what makes Snapchat more effective than Instagram. Timothy Armoo is the Co-Founder & CEO at Fanbytes.

Coming up is a crash course on driving downloads using Snapchat influencers. You will discover the secret sandwich ad format dramatically decreases cost-per-install, why gameplay videos actually decrease engagement and how the guest quickly built a funnel that resulted in $30,000 in revenue. Timothy Armoo is the Co-Founder at Fanbytes.

Miri Qylafi is the 22 year old Head of Marketing for Fanbytes, a mobile video advertising platform helping brands like Warner, Universal, and Sony reach teens on Snapchat and recently on Instagram as well. Clocking an average of 90% completion rates and 8% CTR, Fanbytes's campaigns have seen themselves featured in Forbes, Huffington Post and with Forbes describing them as "rewriting the rules of social for Gen Z". Miri has overseen hundreds of campaigns that Fanbytes has run for its clients and is familiar with the principles and processes that Fanbytes to achieve success for their clients.    This show is sponsored by Experiment 27. Get the sales and service agreement (free client contract template) Experiment 27 uses to close business HERE. [$1,000 value]   In this episode you'll learn: [01:40] 2 reasons why Miri is a guest on this podcast [02:00] What does Fanbytes do? [03:30] How did Miri join Fanbytes? [04:00] What did the first 30 days when Miri joined look like?  [04:54] Why is Fanbytes experimenting with podcasts? [05:30] Cool PR hack you can use to generate results for your agency [07:00] How is Miri using WhatsApp to market their services? [07:50] Why did Fanbytes hire Miri as head of marketing?  [09:53] How did companies like Warner, Universal and Sony decide to work with a bunch of 22yr olds? [11:05] How did Fanbytes get an investment? [11:44] What's the ideal client profile Fanbytes is going after? [13:10] What are Fanbytes' top 3 marketing channels? [14:07] Why is Fanbytes putting together events? [16:05] How does Fanbytes sell tickets for their events? [17:20] How to turn people that come to your events to customers? [19:15] Difference between selling in the US and the UK? [21:00] What do Miri's day to day activities look like? [22:18] What are some of Fanbytes' weekly goals? Links mentioned: Fanbytes miri@fanbytes.co.uk Brought to you by Experiment 27. Find us on Youtube here.   If you've enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show.   Get access to our FREE Sales Courses.

Despite his 23 years, Tim Armoo’s reputation for ingenuity and audacious business plays precedes him, most recently as the founder and CEO of influencer marketing platform, FanBytes. A company described by the BBC as “…[owning] the mind of Generation Z”. We discuss his Tedx talk in which he describes the different manifestations of his identity from his early failures as a swimmer turned magician to his first company at 14 and his second which was acquired when he was 17. We dive into the exciting space of influencer marketing from both a brand and influencer perspective. Tim evaluates the inexorable development of SnapChat as the heir apparent of on-demand TV for the new generation. He recounts his phone blowing up with angry fan engagement after one slightly off-key campaign. And in light of this, we examine the rise, fall and possible resurgence of infamous YouTube super-influencer, Logan Paul. We then get onto Tim’s interesting approach to the entrepreneurial existence including the Eisenhower productivity matrix, Alexa-powered mornings and intermittent fasting. There’s even a recruitment plug for a cool role at FanBytes at the end… Tim has an easy manner which made for a very conversational interview. We’ve really enjoyed listening to it back!

Hands up who’s down with the kids and uses Snapchat? Ok, keep your hand up if you’ve ever used Snapchat for your business? No, us neither… Nowadays, simply selling to your audience on social media is boring and won’t garner the kind of engagement that you want and need to succeed. You need to entertain your audience in order to get them engaged enough to care about you and your message. Enter Snapchat... In this episode, we welcome Miri Qylafi from Snapchat marketing agency, Fanbytes. Miri is a bonafide Snapchat guru, having run hundreds of really cool campaigns for huge global brands, as well as smaller more niche businesses. Snapchat offers a platform for a new style of playful engagement that the folks at Fanbytes have fittingly dubbed ADVERTAINMENT. Snapchat is an entirely different beast to the other popular Social Media platforms and to really succeed there, you can’t use the same tactics that you have used on Facebook and Instagram. It’s a platform where people go to have fun, play, not take their online presence too seriously, and be themselves. The personal, raw, authentic feel of Snapchat undoubtedly requires different strategies to engage with your audience, but it also offers a unique opportunity to capture your customers' attention and generate authentic and meaningful engagements. So, whether you’re looking to add Snapchap into your marketing strategy, or if you’re simply looking for ways to be more playful with your existing marketing campaign, this podcast will give you some fantastic tips and ideas to not only engage with Generation Z but win them over completely! Download Miri’s FREE Snapchat guide here: Snapchat Hacks Every Marketer Should Know For show notes, head to https://exposureninja.com/episode94. While you’re there, don’t forget to get a free review of your website and digital marketing. Each review comes complete with a tailored plan to increase your leads and sales online.

Our Host Peggy Anne Salz from MobileGroove catches up with Tim Armoo—the 22-year old CEO ofFanbytes, billed as the world’s first Snapchat influencer platform helping brands like Warner, Universal, and Sony power new approaches to reach teens on Snapchat. He discusses blockbuster campaigns, and walks through how marketers can tap influencers and the new sandwich ad format to connect to teens in ways that are real and drive real results.

Fanbytes is what happens when a group of young geeks start an advertising company for Generation Z. With an average age of 21, Fanbytes is a team of computer scientists and designers who understand that marketing to Generation Z requires a new set of rules and formats. They built Fanbytes to advertise in the way it should be done - through an enjoyable and engaging experience which adds value and gets people excited. We discuss what brands are missing with Snapchat, how they can leverage the platform, tips to get started, and what's happening in the future. Special Guest: Miri Qylafi.

Johnston Press is one of the UK's largest publishers, whose titles include The Scotsman, Yorkshire Post and the i. Chief executive Ashley Highfield discusses his strategy with Amol Rajan. As part of what it calls an experiment, Facebook has changed what type of story appears in the News Feed for some of its users. Publishers have complained that the only way of now reaching users' main feed is by paying for the privilege. Filip Struharik is an editor at the Slovakian publication Dennik N and Lynsey Barber is City A.M.'s tech editor. For the first time the ASA has upheld a complaint against an advert that appeared on Snapchat. The ruling comes at a difficult time for Snap with the company struggling to sell its much hyped smart Spectacles and missing advertising targets. What's the future for the company once valued at $25bn? Tim Armoo is CEO of Fanbytes and Lucy Rohr is The Economist's Snapchat editor. Presenter: Amol Rajan Producer: Richard Hooper.

I had a great conversation with Ambrose Cooke who is the Co-founder of Fanbytes. Fanbytes helps brands to collaborate with influencers on Snapchat through their video ad network. It's a new advertising offering for a new generation of online stars and personalities. Ambrose and Co-founder Timothy Armoo are two online savvy friends who decided to put their set up their own business which has seen great growth. Backed by some of UK and US's top investors and working with the biggest global brands have given this London established company a chance to lead this new model of advertising with brands such as Nickelodeon, GoPro, Adidas and more. Ambrose and his team have been featured in great articles by Huffington Post, Guardian, Forbes and more. If your business is looking for influencers or you want to know how to become one, this is the podcast for you. Ambrose and I cover; What is Fanbytes Understanding that before going into influencer marketing, it's imperative to understand what an influencer is. Celebrities are at the top of the pyramid of influence while ambassadors are at the bottom. The middle is composed of social influencers and micro influencers. You have to match the kind of brands influencers would realistically use. You have to have the right brand and influencer work together. Influencers have an authentic meaningful relationship with followers because of the content they create. A huge following doesn't necessarily mean an influencer is good for your brand. Ambrose thoughts around building a business and team And much more!!

Nikki Bedi is joined by one of the most admired intellects in advertising, Rory Sutherland (Vice Chairman of Ogilvy & Mather Group) who gives his top tips on the art of business persuasion. He is joined by 21-year-old entrepreneur Timothy Armoo whose company Fanbytes, pitches social influencer marketing as the next big frontier in the advertising world. See acast.com/privacy for privacy and opt-out information.