Business Anchors

In this episode, we explore the creative process behind our top campaigns and the fine line between inspiration and imitation. We reveal where our ideas really come from—whether it's TikTok trends, classic TV shows, or outdated platforms.We also share behind-the-scenes stories, like Lloyd's octopus snack mishap and an office prank that pissed Dan off. Plus, we offer tips on how to find inspiration while staying original.How will you apply these insights to spark creativity in your marketing? Tune in to find out!

In this Knowlton Nugget, Dan and Lloyd as they dive into the latest marketing trends. They talk about Box Bollon, a company making waves with its sports products. You'll hear how they gamified their product and partnered with celebrities like Tyson Fury and Khloe Kardashian to boost their success.Dan and Lloyd discuss the effective use of low-production, user-generated content (UGC) and its authentic appeal. They debate the costs and benefits of celebrity endorsements and the importance of balancing UGC with high-production content.Full episode - E165: Our Biggest F*ck Ups Of 2023 & What We Learnt

In this Knowlton nugget, Dan and Lloyd dive into a bizarre marketing 'fail' by North Face. They discuss a viral TikTok where a woman criticized her North Face jacket for not being waterproof and the brand's unexpected response that missed the mark on multiple fronts. Instead of addressing the issue, they amplified the negative feedback, raising questions about their sustainability claims and brand strategy. Dan and Lloyd break down what went wrong and what North Face could have done better to turn this PR nightmare into a positive outcome.Full episode - E165: Our Biggest F*ck Ups Of 2023 & What We Learnt

In this Knowlton Nugget, Lloyd shares a key lesson about managing risk. He recounts a challenging period when their business faced a gap between projects, leading to a significant financial loss. This experience revealed the vulnerabilities of a project-based income model.To prevent future issues, they've diversified their income with more retainers and introduced a mix of full-time and freelance team members for flexibility.The takeaway? Manage risks by diversifying income and adopting flexible resource strategies.Full episode - E165: Our Biggest F*ck Ups Of 2023 & What We Learnt

Dan and Lloyd discuss the tendency to put off tasks that can drastically improve productivity and quality of life in the long run. They highlight the concept from the book "Eat That Frog," which emphasizes tackling the biggest and most difficult task first each day. Dan shares his personal experience of procrastinating on upgrading his computer, only to find immense benefits once he finally did it.The takeaway? Stop delaying important tasks that will save you time and effort in the future.Full episode-  E165: Our Biggest F*ck Ups Of 2023 & What We Learnt

Dan shares a hilarious mishap over the Christmas period involving a cheese grater. He confesses to mistakenly using a foot grater for his favorite snack, cheese on toast.Amid laughter, Dan and Lloyd discuss the importance of paying attention to details and how even small mistakes can lead to memorable stories.Tune in for a good laugh and a reminder to always double-check your kitchen tools!Full episode-  E165: Our Biggest F*ck Ups Of 2023 & What We Learnt

In this episode, we delve into lessons from entrepreneurial mistakes and how they can lead to success.We discuss Boyd Bolton's infamous wig story and the importance of proper planning. We also explore evolving networking strategies and the critical role of consistent event planning.How will you apply these insights to avoid pitfalls and enhance your entrepreneurial journey?

In this episode, we explore the evolution of QVC into viral TikTok shopping videos and how clever engagement bait drives sales.We also discuss the surprising appeal of POV "Shop with Me" content, reveal why LinkedIn Thought Leader Ads outperform traditional company page ads and understand the crucial role of addressing relatable problems with creative content in your marketing efforts.How are you going to use these strategies in your marketing future?

Dan recalls a past experience that taught him a valuable lesson, qualifying for an opportunity. Both Dan and Lloyd come to an understanding that not all opportunities are worth all your time.Stop chasing every opportunity without knowing if you are the right solution for them, take your time to ask yourself important questions!Full episode - E161: Skyrocket Your Sales: Discover 5 Techniques That Drove £125K+ In Sales Last Month

Dan and Lloyd teach us the importance of real, authentic relationships in the marketing world and how these relationships have benefitted their business.So stop rehearsing your lines at your next networking event and make real relationships!Full episode - E161: Skyrocket Your Sales: Discover 5 Techniques That Drove £125K+ In Sales Last Month

Join Dan and Lloyd as they dish out some juicy insights about the importance of customer perception using the example of Cameo apples.Lloyd opens up about his past slip-ups in not effectively communicating their successes, turning his blunders into valuable lessons for your own business ventures. The key takeaway from this Nugget? Communicate! Full episode -  E161: Skyrocket Your Sales: Discover 5 Techniques That Drove £125K+ In Sales Last Month

In this episode, we dissect recent VIRAL marketing campaigns, from Specsavers' van stunt to subtle celebrity endorsements from David Beckham. We also discuss how AI programs, like Sora are allowing small-budget campaigns to challenge their high-budgeted competitors.Learn how brands leverage creativity to capture attention and gain valuable insights for your own business.

Lloyd doesn't hold back as he critiques Dan's segueing abilities and his tendency to interject with excited gasps. In short, this Nugget is just Dan receiving criticism from his brother or as Lloyd would call it 'brotherly love'.Have you noticed Dan doing this?Full episode -  E161: Skyrocket Your Sales: Discover 5 Techniques That Drove £125K+ In Sales Last Month

Dan and Lloyd reflect on a past guest's perspective on business dilemmas. Robbie Knox from the Happy Hour podcast shares his thoughts on choosing between financial success in a dull industry or mediocrity in an enjoyable one. What do you think of this trade-off? Would you rather make money or find enjoyment at work? Full episode - E145: Business Advice From Robbie Knox, Harry Hugo, Chris Kubby & More

In today's episode, we cover the BEST marketing strategies to help you become a better marketer. From Lidl's cheeky personality approach to data-backed campaigns from McVities.We look into the challenges of originality in advertising, the need to be both relatable AND funny, creating swift responses to viral events and crafting PR-worthy campaigns.The marketing space is constantly changing, and we're here to help you keep up!Try Adobe Express (pod sponsor).

Lloyd shares a valuable insight about the dangers of comparing oneself to others, using humorous examples to drive the point home. By highlighting that people often showcase only their best aspects on social media, he encourages listeners to avoid comparing their entire lives to others' highlight reels. Full episode - E154: The Happiness Blueprint: 4 Simple Actions To Make You Happier Today

Dan and Lloyd discuss the dilemma of honesty versus sustenance at work, debating whether they'd rather never lie or never eat on the job. They think about how these choices could affect how they communicate and how satisfied they feel professionally. As they talk it through, they reflect on how to stay true to themselves while handling the pressures of work.Full episode - E145: Business Advice From Robbie Knox, Harry Hugo, Chris Kubby & More

Special guest, Chris Kubby from Cubco joins Dan & Lloyd to discuss the advantages and disadvantages of AI. Chris advocates for deploying a hypothetical kill switch due to concerns about AI's rapid disruption of jobs and society. Are regulatory measures needed to manage the impact of AI? Full episode - E145: Business Advice From Robbie Knox, Harry Hugo, Chris Kubby & More

Lloyd uses a quirky analogy of a "boat of happiness" to highlight the importance of positive habits in maintaining well-being amidst life's challenges. By envisioning life's stressors as passengers that weigh down the boat, he emphasises the need for "life jackets" in the form of healthy habits like exercise, socialising, and personal development. Full episode - E154: The Happiness Blueprint: 4 Simple Actions To Make You Happier Today

Dan & Lloyd discuss Dan's habit of interrupting during the podcast and Lloyd's frustration at Dan's eagerness to speak. They agree to work on smoother transitions and being more aware of when to speak. They discuss the importance of giving each other feedback to improve their podcast and all aspects of the business. Full episode - E161: Skyrocket Your Sales: Discover 5 Techniques That Drove £125K+ In Sales Last Month

Today's episode is filled with game-changing insights! We talk about how to break free from the rut of stagnant results by exploring new platforms like TikTok and LinkedIn thought leader ads. Lloyd and I reveal strategies to multiply your profits, from leveraging undervalued attention to outsourcing expertise. Plus, learn the power of analysing data and shifting your pitch approach to win over potential clients. Try Adobe Express (pod sponsor).

Dan shares how prioritising his health has made him feel much happier. Upgrading his gym membership and abstaining from alcohol were key factors that significantly improved his mental and physical well-being. These lifestyle changes underscore the importance of investing in health over other indulgences, such as drinking. Full episode - E154: The Happiness Blueprint: 4 Simple Actions To Make You Happier Today

Lloyd looks back on his dreams from childhood to adulthood, including wanting to go to Disneyland as a child to hoping for financial stability and health in adulthood. This reflection sparks a conversation about how dreams change over time and emphasises the value of celebrating even the smallest successes in life.Full episode - E154: The Happiness Blueprint: 4 Simple Actions To Make You Happier Today

Special guest Mark Knowlton (our Dad) answers this classic 'would you rather' question. He shares some insights on balancing career phases, reflecting on the trade-offs between managing a large team for a higher salary and prioritising personal well-being. Full episode - E145: Business Advice From Robbie Knox, Harry Hugo, Chris Kubby & More

In this episode, we delve into 5 cutting-edge marketing trends, starting with the 'visual, data-backed product comparison' method developed by Prime (SO clever). We also dive into the power of UGC, reactive PR stunts, car crash advertising & how retention rate is the new engagement rate. If you want to pretend you know more about marketing than you actually do, this is the episode for you.Try Adobe Express (pod sponsor).

In this Nugget, we share a Die Hard-inspired marketing approach that is guaranteed to make your brand stand out & generate PR opportunities. It's radical, but effective!Full episode: 9 Creative Marketing Ideas To Try With Minimal Budget

In this episode, Lloyd and Dan discuss their business journey, candidly sharing the setbacks they've encountered and the valuable lessons they've learned along the way.They delve into various financial challenges they faced and the strategies employed to navigate through these difficulties. Lloyd shares personal experiences about the stress of running a business, providing insights into the emotional challenges involved.Dan and Lloyd emphasise the importance of not overlooking data and embracing elements that can streamline life in the long term. By incorporating these considerations into their decision-making process, they've seen a positive impact on their business.Try Adobe Express (pod sponsor).

In this Nugget, we talk openly about our relationship with alcohol, reflecting on how and why we feel a craving to join in when we see someone else enjoying a beer.  We discuss the importance for society to recognise the various levels of dependence that many of us, including friends and family, might have towards alcohol. Tune in to our honest conversation about alcohol and the limits we have set ourselves regarding drinking. Full episode: Having Breaks From Alcohol Can Change Your Life (An Honest Review)

In this Nugget, we explore the 'Low-Hanging Fruit' Marketing Strategy that you wish you'd tried sooner. If you've got minimal budget, but want to make a dent with your marketing...this strategy is for you!Full episode: 9 Creative Marketing Ideas To Try With Minimal Budget

In this episode, Dan & Lloyd discuss the morning routines that have changed their lives. From avoiding the news, to hanging out in a sauna with middle-aged men. This episode really does have it all. If you're looking for small, practical changes you can make to your morning routine that will make you happier, this is a must-listen. Prepare to belly laugh at some of the morning routines Lloyd has tested (wait until you hear about the kissing).Try Adobe Express (pod sponsor).

In this episode we explore how to optimise your LinkedIn profile by drawing parallels with online dating. We emphasise the three core pillars of LinkedIn success: profile, content, and engagement, stressing the importance of profile optimisation akin to setting up a Tinder account, from high-quality photos to compelling header images.Whether you're a LinkedIn novice or pro, listen to the full episode (Episode 54 - Fast Track Your Growth: How To Build Your Personal Brand On LinkedIn) to find out how to revamp your profile and make meaningful connections in the professional world. 

In this episode, Dan and Lloyd share the 'business networking' secrets that have helped grow their video & social media marketing agency, Knowlton, to new heights.  From dreading eye-roll-worthy networking breakfasts, to reveling in the world's most exhilarating 'business' events in Ibiza.  It's been a rollercoaster. Strap in & learn how Dan & Lloyd 'cracked the code' of business networking that doesn't make you want to claw your eyes out (and helps you grow your business & attract opportunities).Try Adobe Express (pod sponsor).

Join Dan & Lloyd on the Business Anchors podcast as they explore the surprising truth about alcohol. In a candid conversation, they reveal how even those who believe they have a handle on their drinking habits may be more addicted than they think. Discover the inner struggles and justifications that keep people reaching for that drink, and how recognising addiction can lead to a healthier perspective. Listen to the full episode (Episode 115: Having Breaks From Alcohol Can Change Your Life (An Honest Review)) to hear a thought-provoking discussion that might just make you rethink that next round. Cheers to self-discovery! 

In this episode, we explore the HUGE opportunity to integrate nostalgia into your marketing. We open the bonnet on our recent campaign to relaunch Sunny D & uncover how nostalgia boosts product appeal, drives emotional connection & enhances brand loyalty. Understanding your audience's age and cultural references is crucial in avoiding missing the mark. AI tools like ChatGPT can aid in creating nostalgic content, increasing engagement and content visibility. Discover how nostalgia can transform your marketing strategy!

Discover the secret sauce behind Knowlton's marketing success.Join Dan & Lloyd as they delve into the world of marketing campaigns that people actually enjoy consuming. Learn how they've flipped the traditional advertising approach by prioritising what consumers want to watch over pushing products.Listen to the full episode to hear more about the secret sauce behind Knowlton's marketing success 'Episode 043 – How We Produce World-Dominating Marketing Campaigns For Global Brands'. 

Join us this week as Dan & Lloyd share how we bagged £125K in new business last month! From the art of 'qualifying out' prospects with strategies borrowed from top sales books like MEDDICC by Andy Whyte and GAP SELLING by Keenan, to the surprising realisation that customer perception can sometimes matter more than actual results. We spill the beans on our own missteps and successes and highlight why ongoing, genuine relationship-building can be the golden key to unlocking major deals.Try Adobe Express (pod sponsor).

If you're looking to discover creative new content ideas, this tip is for you! Dan & Lloyd share a clever tip to use TikTok to help come up with ideas that have proven to generate millions of views. To hear more about how you could stay on top of the latest trends and have success on TikTok listen to the full episode 'E98 How To Create 100+ TikTok Ideas In 15 Minutes'. Full episode: https://knowltonmarketing.co.uk/tiktok-ideas/

In today's episode, we're uncovering the secrets behind the behaviours of top-performing marketers. Ever wondered why some marketers get 10 times better results than others with the same amount of time and money? Lloyd and Dan reveal the five key behaviours that set the best apart from the rest: Efficient Communication, Clarity in Objectives, Empathy for the Target Market, Trust in the Team, and Embracing Managed Risk. Tune in for personal stories, expert tips, and actionable advice to transform your marketing game and enjoy outstanding results!Try Adobe Express (pod sponsor).

In today's episode, we're diving deep into the art of working smarter, not harder. Ever found yourself drowning in tasks, wishing there was a better way? Lloyd and Dan are here to share their personal journeys from chaos to streamlined efficiency. From the old-school magic of email rules and templates to the modern wonders of tools like Calendly, Loom, Zapier, and Notion. Plus, a game-changing bonus tool that will revolutionise your Zoom calls. Tune in for a treasure trove of actionable tips to supercharge your productivity and reclaim your time!Try Adobe Express (pod sponsor).

In today's enlightening episode, we're diving headfirst into the essential skillsets founders should be equipped with to supercharge their profits. From the magic of emotional intelligence and data analytics to the art of storytelling and strategic networking. Lloyd and Dan share personal tales, expert tips, and book recommendations to level up these skills. Dive in for actionable insights to skyrocket your profitability!

In this week's episode, we share our video marketing formula that has led to millions in sales for our clients. Learn how to produce short-form video with a captivating hook that utilises clever attention-holding strategies that make it IMPOSSIBLE to stop watching. Most importantly, we share HOW to make these videos actually drive sales. Yep, we really are sharing all of our video secrets in this episode & you'd be stupid not to lap this up! Try Adobe Express (pod sponsor).

If your marketing looks like everyone else's in your industry, you're doing it wrong! In this value-packed episode, we share a variety of creative marketing ideas that will make you stand out! Learn the "Bruce Willis Die Hard Sandwich Board Approach" amongst other powerful strategies to gain attention, foster repeat business, and achieve remarkable results. Try Adobe Express (pod sponsor).

Join us on this week's episode as we dive into the benefits of taking a break from alcohol. We'll share our personal experiences, including feeling happier, enjoying a more stable mood, and participating in activities like park runs. Throughout the episode, we emphasise the importance of responsible drinking and offer three game-changing tips for sobriety. From a business perspective, we discuss how relationships, productivity, and stress levels can improve when alcohol is removed from the equation. Tune in and discover the positive impact sobriety can have on your life.Try Adobe Express (pod sponsor).

Join us for a wholesome episode as we unravel the secrets of happiness. We share personal experiences and valuable insights on celebrating successes, investing in health, finding balance, building meaningful endeavours, and avoiding the comparison trap. Gain actionable advice to enhance your own happiness and embark on a transformative journey.Try Adobe Express (pod sponsor).

In this action-packed episode, you'll learn how to clearly communicate what you do (sounds easy right?)...wrong! SO many people get it wrong (including us). But don't panic, we're here to hold your hand through the process we went through & lessons we learnt along the way. We delve into the key takeaways from Donald Miller's "Building a StoryBrand" book which is SO good! Prepare to get bloody good at communicating what you do.Try Adobe Express (pod sponsor).

 In this value-packed episode, we break down our 5 most successful client marketing campaigns & the key lessons we learnt from each. You'll learn practical, actionable marketing tactics & advice that have generated £5M+ in sales.Try Adobe Express (pod sponsor).

Imagine if you could pay $20 a month to hire someone who will work for you 24/7, has access to the world's leading insights & can draw on the knowledge & experience of the most clever people in the world (dead or alive).  They read at 25,000 words a minute. Well, ChatGPT Plus is that person. In this episode we share the mind-boggling use cases we're implementing daily to overtake our competitors (using ChatGPT), delivering better results, with fewer resources. Try Adobe Express (pod sponsor).

In this landmark 150th episode of Business Anchors, we delve into our balance of work, life, and parenting while multiplying our revenue 25X. Hear insights from our brainstorming sessions, the role of AI in our decision-making process, and the surprising alternatives to our current careers. Expect chuckles, epiphanies, and actionable takeaways in this Q&A special.Try Adobe Express (pod sponsor).

In this actionable episode, we dive into the essentials of pitching new ideas to your boss. We explore the four crucial questions to answer before pitching your ideas & we 'roleplay' a poorly executed pitch VS a well-prepared one (sounds cringe but was actually pretty funny & useful). This episode is filled with practical advice, from presenting data effectively to tailoring your approach to your boss's preferences. Try Adobe Express (pod sponsor).

In this value-packed episode, we pull back the curtain on our podcasting journey, revealing how we transformed Business Anchors into a £1M+ revenue-driving machine. We'll share the trials, tribulations, and triumphs of our podcasting adventure, offering insights that could help you replicate our success. Whether you're a seasoned podcaster or a newbie, this episode is packed with actionable advice and amusing anecdotes. Prepare to belly laugh & learn a lot.Try Adobe Express (pod sponsor).

In this value-packed episode, we extract invaluable insights from tracking millions in sales for our clients. We'll reveal our most effective marketing strategies, pitfalls to avoid, and hard-won lessons from real-world campaigns. Whether you're a seasoned marketer or a newcomer, prepare to discover these gems of wisdom that could propel your marketing to new heights. Tune in for value bombs & belly laughs.Try Adobe Express (pod sponsor).