Podcasts about carmichael lynch

Today, April and Laura welcome our annual honored guest, Doug Spong, to discuss the defining trends of PR past, present and future. Thank you for joining us!  Pour some nog and tune in for an episode that's jam-packed with information that's sure to keep your spirits bright. In this episode, we'll discuss advice to help PR pros navigate:  the long-term implications of generative AI for the PR industry widespread return-to-office mandates the economic challenges facing agencies today  identifying productive client partnerships ethical practices in media relations Today's Anonymous PR Horror Story comes from a listener who was accused of an ethics misstep — and was put on blast by a reporter in a few industry forums as a result. Doug, April and Laura share advice to help that PR practitioner move through this semi-viral incident, preserve his reporter relationships, and confront the often-toxic culture of tearing other publicists down online.  About Our Special Guest: Doug Spong has an Accreditation in Public Relations and is a PRSA Fellow. He is also the founder and CEO of The Doug Spong Co. Prior to founding The Doug Spong Co., Doug was the founder, president and managing partner of Minneapolis-based Carmichael Lynch and Spong, which is owned by Interpublic Group (NYSE: IPG). He is also April's longtime mentor, former colleague and dear friend. You can follow Doug's work and get in touch here: https://www.dougspong.com/  Read the PR News of the Week: https://www.businessinsider.com/super-commuters-hybrid-work-wfh-business-travel-office-2023-10  Connect with Trust Relations: Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com. You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio. You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram. Sound effects obtained from https://www.zapsplat.com. Send in a voice message here: https://podcasters.spotify.com/pod/show/prwinedown --- Send in a voice message: https://podcasters.spotify.com/pod/show/prwinedown/message

This week's episode features a surprise guest host appearance from April's personal friend, mentor and former colleague: Doug Spong! Tune in as April and Doug discuss the recent Tik-Tok-inspired social media crisis, the “Kia Boyz Challenge.” April and Doug address this news with their strategic recommendations and an analysis of how Hyundai and Kia handled this viral rash of car thefts. Today's Anonymous PR Horror Story features a write-in from a listener whose boss asked them to do some “reconnaissance” on another colleague. Themes in this story include agency culture, micro-managing, performance reviews, and how to handle inappropriate requests at work. They also discuss the increasing scrutiny of Tik Tok as tensions rise between the U.S. and China and whether the world has hit a point of no return for remote work. PR NEWS OF THE WEEK: Read about Hyundai and Kia here: https://www.theverge.com/2023/2/14/23599300/hyundai-kia-car-theft-software-update-free-tiktok-challenge ABOUT OUR GUEST HOST: Doug Spong has an Accreditation in Public Relations and is a PRSA Fellow. He is also the founder and CEO of The Doug Spong Co. Prior to founding The Doug Spong Co., Doug was the founder, president and managing partner of Minneapolis-based Carmichael Lynch and Spong, which is owned by Interpublic Group (NYSE: IPG). Learn more about Doug's work here: https://www.dougspong.com/ Connect with Trust Relations: Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com. You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio. You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram. Sound effects obtained from https://www.zapsplat.com. --- Send in a voice message: https://podcasters.spotify.com/pod/show/prwinedown/message

Welcome to our first-ever crossover episode! In this podcast special, the hosts from The PR Wine Down and Trust Relations: The Podcast team up to deliver advice, insights and hot takes for brands and integrated marketing professionals. Today's episode also features a celebrity guest, with a name anyone in PR or marketing is sure to recognize. We're pleased to welcome April's personal friend, mentor and former colleague: Doug Spong! Together, they discuss the latest trends impacting PR, media relations and agency culture in 2023. They also share a few favorite campaigns from Doug's storied career, including his work with Ty Pennington, Paris Hilton, Will Smith, American Standard, Hasbro's Rubik's Cube, Silk Soymilk, and more. Later, April, Laura and Hamish read an anonymous listener's PR Horror Story about one manager's explosive reaction to a junior employee's PTO request. In the Campaign Analysis segment, they discuss IKEA's “Swedish Seedballs” campaign. About the Guest: Doug has an Accreditation in Public Relations and is a PRSA Fellow. He is also the founder and CEO of The Doug Spong Co. Previously, Doug was the founder, president and managing partner of Minneapolis-based Carmichael Lynch and Spong, which is owned by Interpublic Group (NYSE: IPG). Connect with Doug here: https://www.dougspong.com/ Campaign Analysis: Read about IKEA's Swedish Seedballs here: https://www.thedrum.com/news/2022/04/29/ad-the-day-ikea-and-wwf-partner-swedish-seedballs-campaign Anonymous PR Horror Story: Have an anonymous PR horror story to share or questions you want to be answered on the PR Wine Down? Email us at contact@prwinedown.com Send in a voice message here: https://anchor.fm/prwinedown/message OFFER CODE: Apply to use this episode's offer code here: https://trustrelations.agency/landing-page-brand-workshop/ Listen to The PR Wine Down: https://trustrelations.agency/podcasts/78-holiday-special-unwrapping-april-lauras-essential-tips-for-pr-success/ Listen to Trust Relations: The Podcast: https://trustrelations.agency/trust-relations-podcast/ Connect with Trust Relations: You can stream our shows live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio. You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram. Sound effects obtained from https://www.zapsplat.com. --- Send in a voice message: https://anchor.fm/prwinedown/message

Welcome to our first-ever crossover episode! In this podcast special, the hosts from The PR Wine Down and Trust Relations: The Podcast team up to deliver advice, insights and hot takes for brands and integrated marketing professionals. Today's episode also features a celebrity guest, with a name anyone in PR or marketing is sure to recognize. We're pleased to welcome April's personal friend, mentor and former colleague: Doug Spong! Together, they discuss the latest trends impacting PR, media relations and agency culture in 2023. They also share a few favorite campaigns from Doug's storied career, including his work with Ty Pennington, Paris Hilton, Will Smith, American Standard, Hasbro's Rubik's Cube, Silk Soymilk, and more. Later, April, Laura and Hamish read an anonymous listener's PR Horror Story about one manager's explosive reaction to a junior employee's PTO request. In the Campaign Analysis segment, they discuss IKEA's “Swedish Seedballs” campaign. About the Guest: Doug has an Accreditation in Public Relations and is a PRSA Fellow. He is also the founder and CEO of The Doug Spong Co. Previously, Doug was the founder, president and managing partner of Minneapolis-based Carmichael Lynch and Spong, which is owned by Interpublic Group (NYSE: IPG). Connect with Doug here: https://www.dougspong.com/ Campaign Analysis: Read about IKEA's Swedish Seedballs here: https://www.thedrum.com/news/2022/04/29/ad-the-day-ikea-and-wwf-partner-swedish-seedballs-campaign Anonymous PR Horror Story: Have an anonymous PR horror story to share or questions you want to be answered on the PR Wine Down? Email us at contact@prwinedown.com Send in a voice message here: https://anchor.fm/prwinedown/message OFFER CODE: Apply to use this episode's offer code here: https://trustrelations.agency/landing-page-brand-workshop/ Listen to The PR Wine Down: https://trustrelations.agency/podcasts/78-holiday-special-unwrapping-april-lauras-essential-tips-for-pr-success/ Listen to Trust Relations: The Podcast: https://trustrelations.agency/trust-relations-podcast/ Connect with Trust Relations: You can stream our shows live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio. You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram. Sound effects obtained from https://www.zapsplat.com.

Eden Swanson is Group Planning Director at Carmichael Lynch in Minneapolis. Her team picked up a Gold Effie in 2021 as well as a bronze in the Connection Strategy category of the 2022 Jay Chiat Awards. At its simple, communications planning (or, "connection planning"), seeks to reach its audience where they spend time and in ways that work for the channels in which they spend time as well as for the brand. However, where comms planning really comes to life is when the campaign idea and how the brand turn up rub off on each other, channeling the same theme. For instance, if a brand wants to talk about intimacy, it might choose places that desperately need it or that have a lot of it. This can make the campaign more effective. In this episode, Eden takes us through the handful of key decisions that led to this effective campaign. The decisions each pushed back on the original brief. They challenged the original audience focus, the message, and the channels the client expected to use. You can find Eden here: https://www.linkedin.com/in/edenswanson/ **

On a very special episode, Tracy interviews one of her idols, Maria Reitan, founder of Top Sail Strategies and Jump Team. Maria, a former colleague from Tracy's career in advertising at Carmichael Lynch is a pioneer of podcasting and is responsible for managing some of the most impressive clients/brands. Listen in as Maria shares her stories from 25 years in the communications industry and why she started a coaching business of her own along side of a consulting firm. If you've ever wondered what it's like to work in the news and public relations industries, you have to listen to this episode. Check out the Dream Possible podcast at https://wmr.fm/category/podcast/dream-possible/ and connect with Maria at mreitan@topsailstrategies.com

#35: Wow 2022 is starting off HOT here at Over A Pint. And in this episode, the train keeps rolling along. Today our sit down is with the CEO of the advertising agency Rodgers Townsend,  Andrew Dauska.    His start in advertising began after viewing an episode of 30 Something. And from then on, the business was in his blood. Throughout his career he did tours of duty at some killer shops -- Leo Burnett, Carmichael Lynch and TBWAChiatDay.    Today, he is at the helm at Rodgers Townsend, a successful creative growth agency with clients that include: AT&T, State Farm, Spectrum Brands, FASTSIGNS, Yellowstone Bourbon, and so many more.    Being a part of an advertising agency is one thing. Being the man in charge of an agency…well that's just a whole other level. He shares his thoughts on leadership, how to effectively network, building culture in 2022 and why it's so important to move fast in today's hyper-competitive world. You're going to love the takeaways!   Reach out to Andrew on LinkedIn at: https://www.linkedin.com/in/andrewdauska/   ✅ Connect with Kurt at: Kurtl@celticinc.com ✅ Connect with Pat at: pmcgovern@ascedia.com ✅ Connect with Brian at: BrianM@celticinc.com  

In this episode of Ad Chatter, we hear from special guest Robb Burnham, who is VP and executive creative director at Kruskopf & Company (also known as KC Truth) in Minneapolis. Robb is an art director by trade and an accomplished illustrator and fine artist (known as WACSO). He attended Art Center College of Design in Pasadena and worked for Martin Williams, Fallon, and Carmichael Lynch before joining KC Truth in 2000. "Finding the truth is our mantra," Robb says about KC Truth. He also talks about the value of the agency's "No B.S." approach, and how the agency's Truth Bar—which is part bar and part conference/meeting room—can put clients at ease and get them talking "like real people." Robb provides an interesting perspective on working with clients today, keeping the big idea alive, attracting talent to the agency in a competitive environment, and the need for an outside creative practice that stretches one's creative muscles.  

In this episode we speak to Carol Frazer Haynesworth, a marketing powerhouse and the Head of Equity and Inclusion at the creative agency Carmichael Lynch, about why it’s time to rethink multicultural marketing and how brands can really add value and connect with the communities they serve on an individual level. Carol also shares her views on why diversity and representation is so critical in advertising & media, how 2020 and George Floyd have changed the DEI agenda, and why courage and fearlessness are critical traits for leaders in this field.    Follow Carol on Instagram - https://www.instagram.com/carolfrazerhaynesworth Or connect with Carol on LinkedIn - https://www.linkedin.com/in/cifrazer

Bill WinchesterFounder/Creative DirectorWebsite Address: www.think-and-make.comABOUT THINK AND MAKE:We are brand creators. We find a brand’s story and epoxy it to interesting creative executions.WHAT WAS THE BIGGEST OBSTACLE YOU HAD TO OVERCOME IN YOUR BUSINESS?Going from a full-service agency to having zero support starting a new agency.WHAT MAKES YOUR COMPANY UNIQUE?We’re a gig agency that curates talent to a client’s specific challenges.WHAT IS A TIP FOR SUCCESS THAT YOU WOULD PROVIDE SOMEONE IN YOUR INDUSTRY?Dig deeper for a great creative idea. Data doesn’t hand it to you. You still need to find it.THE BIGGEST CHANGE IN MARKETING THAT I SEE COMING IN THE NEXT 3 YEARS IS?Recognizing the power of creative effectiveness and leveraging it across all forms of media.HOW DID THINK AND MAKE COME TO BE?I started at Carmichael Lynch, worked on Harley Davidson, and a couple of other big things like that. I went to a small agency called Lindsey Stone and Briggs in Madison, Wisconsin for quite a number of years. We did quite well there for a while. You know, we won agency of the year, did some of that kind of stuff. However, the plight of small agencies, I think, has gotten really, really tough. Last year, we shut that down. I then started Think and Make. I think that there’s a better model for small agencies, and that’s the gig model, which means I work with a small group of people and we borrow talent from all over the place. BluHorn Media Planning and Buying Software Is an affordable, easy-to-use tool that advertising agencies, media buyers/planners, and digital media directors and strategists use to plan media, buy media, analyze media, report media, and reconcile programmatic, digital and traditional media buys. BluHorn integrates with Nielson, Comscore, BluHorn Programmatic (powered by Centro), and QuickBooks; saving you time and money. While other tools on the market like MediaForce, GaleForce Digital, Advantage, Strata, and FreeWheel may require contracts, BluHorn remains a cost-effective solution with no contract requirements. Enjoy a 14-day risk-free trial of BluHorn Media Buying software today at BluHorn.com.

In this episode, our guest is Julie Batliner, president and managing partner of Carmichael Lynch. Julie reflects on the role of PR in an advertising agency and shares how the blurring of market disciplines can accelerate growth for clients and agencies alike. Julie delves into learning to speak the language of creatives, the rapid evolution of the market, and her own efforts to achieve work/life balance.

Dave has been a freelance art producer and has done photo production before becoming a content producer. Today, he shares his experience and along with Heather, gives you some actionable tips as well as some good insight on the merging of the life and work silos.   Key Takeaways [:31] Heather introduces Dave Lewis and asks her guest to talk about who he is, where he is from, and how small towns are the best! [2:35] From photo production to art production to content production: what skills has Dave garnered that are most important and how did he come to work in advertising? [5:25] Dave has found that a lot of the things he produces are now destined for the Internet and that the clients are getting more and more specific. [7:00] Creatives need to be more and more nimble and a lot of content is now produced in-house but the variety of sources for the material Dave needs has multiplied in the past years. [9:48] Heather asks about the ins-and-outs of working with influencers — a frequent listener question: Is the pricing structure different? [12:45] Considering the increasing amount of resources available to advertising agencies, Heather shares a tip for photographers: Add to your arsenal! [14:40] How do you get Dave’s attention? Personalized emails — show you’ve done your research and that you’re interested and note that mail is making a comeback! [20:48] Heather and Dave discuss how everything you do in life informs everything else: Life silos and work silos are breaking apart. [23:30] When a photographer has an Instagram account, should they show only their work (personal and commercial) or should they curate some of their life as well? Dave has both a professional and personal opinion on the matter! [26:14] Dave shares one thing he likes to see people do on their Instagram page — show you love your work and show what you love, tell your story. [29:30] Dave’s estimate approval process is pretty straightforward; he walks us through a usual bid and shares what use he makes of treatments — it is always shared with the client! [34:55] How does Dave let a photographer know they didn’t get the job? [39:22] If he wasn’t an art producer, Dave you probably do something with food! [41:16] Heather thanks Dave for coming on the podcast and invites listeners to tune in for the next episode.   Thanks for listening.   In an industry where the rules are always changing, it’s helpful to hear from those on the front line. Heather Elder is the visionary behind NotesFromARep’sJournal.com; visit her website for industry updates, stunning photography and video, and the artists behind the work.   Mentioned in this episode Carmichael Lynch Fallon Martin Williams Art Gallery 801   More about your host Heather Elder’s Bio Heather Elder’s Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook   More about today’s guest Dave Lewis at Carmichael Lynch Dave Lewis’ website Dave Lewis on LinkedIn Dave Lewis on Instagram  

Lisa Evanson is a local twin cities comedian by night and an Account Manager at Carmichael Lynch by day (which we decided wasn't what we wanted to talk about). Lisa opened for our 2 year anniversary party, and she crushed! During this conversation, we unpacked her entry into comedy, why comedy is so important to her, and who she wants to be on stage. Find her at Acme on Monday nights and Sisyphus on Thursday nights. *Disclaimer: originally Marketing Intern Spotlight #24 - Lisa Evanson* Every listener is a marketing intern. The Marketing Intern Spotlight (MIS) is a conversation with a marketing intern. This podcast is for the marketing interns by the marketing interns! If you want to be apart of the MIS movement, reach out to us at thebackpocketpodcast@gmail.com or by raven! SPONSORS: - Link n Drink - a networking event for like-minded hustlers, creatives, and entrepreneurs looking to collaborate in the Twin Cities. NEXT EVENT: 6PM, May 8th @ Finnegan's Brew Co. GET YOUR FREE TICKETS HERE. - Skyline Specs - a movement aimed at connecting and inspiring individuals to the place they call home. Check out their instagram page @skyline_specs - Visionary Manufacturing - a one stop shop for all of your custom merchandise and apparel needs. They understand if you succeed in retail sales, they will succeed as a manufacturing service. Customize your apparel here.

At some point in your career, you may be responsible for rescuing a project that's gone wrong. While not the most fun, I can say from experience you will learn more from a troubled project than from a successful one.Today, I’m talking to one of the best project firefighters I’ve ever had the pleasure of working with. Brad Amundson. Brad is currently a Senior Producer for Carmichael Lynch and he’s going to share some of his best tactics for handling an imploding project. You can also read my post on the subject at ProjectManager.com. https://www.projectmanager.com/blog/how-to-rescue-a-project

When Craig Rowley moved over to REI after 25 years on the agency side at creative shops like Carmichael Lynch, Borders Perrin Norrander, and Saatchi & Saatchi, he was already pretty familiar with them — he credits classes he took at REI with helping him summit Mount Rainier. For him, REI is the perfect fit: a purpose-driven brand that isn’t all about the transaction. “Any company that taps into what people are passionate about in a brand: Is there a higher purpose that they stand for? Are they good corporate citizens? Do they treat their employees well? All these things matter,” says Rowley. He goes on to add: “There’s a tension in that. You’re kind of forcing people to make a choice or take a side. And when you do that sort of thing, I think it gets you noticed and kind of burns you into people’s souls.” Highlights from this week’s “Marketing Today” podcast include: Rowley talks about creating an agency vibe within a client culture. (3:24) Building brands today: “It’s not just about selling stuff.” (5:28) Purpose-built branding: “It’s not for the faint of heart.” (8:09) Rowley’s take on the experience economy: “People are moving away from buying stuff to buying experiences.” (18:51) “Any brand can have a purpose that is meaningful and matters.” (24:39) How brands win: Sharing values to create customer loyalty. (28:25) Support the show.

Media Portrayals of Women Are More Powerful Than the Word 'Bossy is the focus of a recent Advertsing Age article fromStacy Janicki, director of account management and senior partner at Carmichael Lynch. Maria welcome Stacy to discuss.

Carmichael Lynch with Catrina McAuliffe

Discussion on Women Emerging From the Economy as Maria is joined by Kelly Thompson, Senior Partner and director of brand planning at Carmichael Lynch, who chats about a proprietary research project they partnered on and presented at the recent M2W Conference.

Dave shares his thoughts on hard work and focus. He's joined by Nicole Horton, the venerable Minneapolis agency's creative manager.