Over A Pint Marketing Podcast

#166 Hey there you amazing listeners. Thanks for checking out the show. We have a great one for y'all today. It's a sit-down with the super-talented and bourbon-curious Cory Ampe.    Ampe is the founder and CEO of Campe + Co. She's also a BizTimes 2024 Notable Marketing Executive.    In this episode, she shares how her zigzag journey through PR, publishing, and agency life led her to build a fractional CMO practice that's equal parts strategy and scrappy brilliance.    Here's what you're going to get:   01:00 – Intro, Bourbon, Beer, and Early Career 11:00 – Launching Campe & Co 13:00 – Services, Flexibility & Team Model 18:00 – Discovery Process & Client Assessment 23:00 – Strategic Roadmaps & Brand Alignment 25:00 – Creative Differentiation & Standing Out 33:00 – AI + Creativity = The New Handshake 35:00 – Competitive Audits & Spreadsheet Magic 42:00 – Internal Comms, HR & Culture Alignment 45:00 – Content Strategy & Storytelling Mindset 52:00 – How Cory Uses AI Today 54:00 – Networking Advice for All Career Stages 57:00 – Wrap-Up   Connect with Cory on LinkedIn: https://www.linkedin.com/in/coryampe/   Connect with Pat at: pmcgovern@ascedia.com   Before you go, please do us a favor. Take a minute and leave us a review. That's the energy that powers this supertanker!  Thanks, you're the best! Want more marketing insights? Take a look at our full lineup. This podcast is sponsored by Ascedia. A web development and digital strategy agency helping clients win in the digital space.

#165 Holy sh*t how did we get to 165 already??!! And ain't no better person to have on the pod than the Onion Lady herself, Ms. Michele Tonkovitz.    Michele, or MT as her public knows her, is the Founder and CEO of Green Onion Creative. A successful agency rooted in Milwaukee.    Not only is she a friend of the pod. She delivers great insights on marketing. Plus, she shares a great case study for her PR work around for Buc-ee's in Oak Creek.    Want more? Yeah you do becasuse there's so much more!   Here are the highlights:    [00:00] Intro & Background [04:30] Running an Agency: The Highs & Lows [10:45] Self-Awareness and Knowing Your Strengths [14:30] Advice for Aspiring Business Owners [17:20] A Day in the Life [21:10] Managing a Virtual Team [25:10] What's Changed in Advertising [29:00] Changing Client Behavior & Expectations [31:10] Networking Philosophy [42:00] Clients Often Don't Understand PR [48:00] Case Study: Buc-ee's in Oak Creek [54:30] The Agency World at Large [56:10] Sharpening Focus & The “Dying Dog” Analogy [1:01:20] Vision for the Next 3–5 Years and Wrap Connect with Michele on LinkedIn: https://www.linkedin.com/in/micheletonkovitz/ Connect with Pat at: pmcgovern@ascedia.com   Before you go, please do us a favor. Take a minute and leave us a review. That's the energy that powers this supertanker!  Thanks, you're the best! Want more marketing insights? Take a look at our full lineup. This podcast is sponsored by Ascedia. A web development and digital strategy agency helping clients win in the digital space.

#164 The work Hunger Task Force (HTF) is doing is impressive. Check out these stats:    It supports 50+ food pantries,  20+ meal sites 100+ senior-serving locations locally And 150+ statewide partners via the Hunger Relief Federation   Plus, they have a farm!    A 28-acre partnership with Milwaukee County producing over 500,000 pounds of fresh produce annually, feeding the food system from the ground up.  Impressive!   Here are the highlights…make sure to have a listen!   00:00:00 – Intro + What's in Your Pint? 00:03:30 – The Hunger Task Force Origin Story 00:07:20 – How Matt Got Started 00:12:40 – A Day in the Life of a Nonprofit CEO 00:15:35 – By the Numbers: HTF's Scope and Scale 00:17:30 – The Nonprofit Landscape Right Now 00:21:15 – Keeping Morale High in a Heavy Job 00:25:30 – How Hunger Task Force Approaches Marketing 00:30:15 – Measuring What Works 00:33:30 – What People Get Wrong About Hunger Task Force 00:36:50 – The Power of Volunteers as Brand Ambassadors 00:40:15 – Advice for Small Nonprofits with No Budget 00:42:30 – Leadership Style + Superpower 00:46:10 – Walking the Line: Leadership vs Micromanagement 00:48:00 – The Farm: A Fresh Solution to a Food Desert 00:51:45 – Final Word + Call to Action Connect with Matt: https://www.linkedin.com/in/matt-king-a652284b/ Connect with Pat at: pmcgovern@ascedia.com   Before you go, please do us a favor. Take a minute and leave us a review. That's the energy that powers this supertanker!  Thanks, you're the best! Want more marketing insights? Take a look at our full lineup. This podcast is sponsored by Ascedia. A web development and digital strategy agency helping clients win in the digital space.

#163 Pat sits down with Dana Lytle, Founder and CEO, and Emily Steele, President, of Madison-based ad agency Planet Propaganda — a shop with a point of view and zero interest in coloring inside the traditional ad agency lines.   This agency has done incredible work for:    ✅ Duluth Trading Company   ✅ Jimmy John's Sandwiches    ✅ Jersey Mike's Subs   ✅ Pernod Ricard Smithworks Vodka   Highlights from the show:  Intro and Background of Planet Propaganda — 0:00:00 to 0:02:00 Dana on Starting Planet — 0:02:00 to 0:06:00 Emily's Journey to Planet — 0:06:00 to 0:08:00 Defining the Agency: Strategy + Creative — 0:08:00 to 0:13:00 Getting Clients into Strategy Mode — 0:13:00 to 0:17:00 Inside-Out Brand Building — 0:17:00 to 0:22:00 Consensus and 'Simplify Amplify' Process — 0:22:00 to 0:27:00 Jimmy John's 'Freaky Fast' Example — 0:27:00 to 0:31:00 What Brand Really Means — 0:31:00 to 0:35:00 Operationalizing Brand — 0:35:00 to 0:39:00 Client Trust and Long-Term Relationships — 0:39:00 to 0:42:00 Building Culture in a Hybrid World — 0:42:00 to 0:48:00 Connecting vs Culture Buzzword — 0:48:00 to 0:51:00 The State of Agencies in 2025 — 0:51:00 to 0:57:00 AI and the Creative Industry — 0:57:00 to 1:02:00 The Future of Agencies and Specialization — 1:02:00 to 1:08:00 Category Focus: Food and Apparel — 1:08:00 to 1:11:00 New Business: Relationships First — 1:11:00 to 1:15:00 Closing Thoughts and How to Reach Out — 1:15:00 to 1:17:00   Reach out to Dana and Emily here: https://www.planetpropaganda.com/info   Check ‘em out on LinkedIn here:https://www.linkedin.com/in/dana-lytle-8269283/   Or here: https://www.linkedin.com/in/emily-steele-58ba758/   Connect with Pat at: pmcgovern@ascedia.com   Before you go, please do us a favor. Take a minute and leave us a review. That's the energy that powers this supertanker!  Thanks, you're the best! Want more marketing insights? Take a look at our full lineup. This podcast is sponsored by Ascedia. A web development and digital strategy agency helping clients win in the digital space.   

#162 Jim Kanter knows a thing or two about selling and marketing beer and spirits. That's because he started off driving a beer truck as a summer job. Tell me, does a summer job get any better?   From there, Kanter went on an 18-year tear at MillerCoors moving all the way up to General Manager.    Then, he went in a different direction. Kanter pivots and joins a small but growing distillery called Central Standard.    Today, Central Standard is one of the fastest-growing spirits brands in the Midwest!    ✅ How did Kanter and the team do it?  ✅ What's it like marketing a spirits brand?  ✅ How do you stand out in a crowded space?    All of these questions and more – answered here. Have a listen   Show highlights:   00:00–00:04 – Intro & Jim's early start: from beer truck summers to PR with the Milwaukee Brewers. 00:04–00:13 – 18 years at MillerCoors: navigating roles, M&A chaos, and unifying sales/marketing ops. 00:13–00:18 – Jumping into Central Standard: the startup leap and learning curve. 00:18–00:21 – What is Central Standard? Overview of the distillery and key product lineup. 00:21–00:26 – What a Chief Commercial Officer actually does in a small spirits brand. 00:26–00:30 – Big company vs. small startup: “You think you know... then the bottle caps run out.” 00:30–00:36 – Breaking into retail: the hard truth about shelf space, distributors, and awareness. 00:36–00:41 – The power of product focus: “You can't launch 30 SKUs. Pick your winners.” 00:41–00:46 – Branding that works: the origin of Central Standard's rugged Midwestern visual identity. 00:46–00:51 – Marketing consistency: “We get bored way before the customer does.” 00:51–00:55 – Spirits market overview: who's growing, who's hurting, and why brandy's having a moment. 00:55–01:03 – Canned cocktail origin story: a shuttle ride, a few beers, and a big bet with Liney's. 01:03–01:10 – Marketing strategy on a budget: event play, influencer work, scarcity as a tool. 01:10–01:14 – Cracking into events like Summerfest: strategy, speed, and solving event organizer problems. 01:14–01:18 – Jim on networking: authenticity, saying yes, and getting uncomfortable on purpose. 01:18–01:20 – Final thoughts: Central Standard's growth, airport bar launch, and what's next. Connect with Jim: https://www.linkedin.com/in/jim-kanter-726930b7/    Check out Central Standard here: https://thecentralstandard.com/   For God's sake, try one of these: RTD or Pour Ready Cocktails: https://thecentralstandard.com/our-spirits/ Connect with Pat at: pmcgovern@ascedia.com   Before you go, please do us a favor. Take a minute and leave us a review. That's the energy that powers this supertanker!  Thanks, you're the best! Want more marketing insights? Take a look at our full lineup. This podcast is sponsored by Ascedia. A web development and digital strategy agency helping clients win in the digital space.

#161 We love talking to folks in the real estate game. And in this episode, Pat has a sit-down with Charlie Hutchinson, who heads up one of the leading real estate teams in the Milwaukee area.  Great insights into real estate and marketing.    Here's what we cover:    0:00:00 – Intro   Face-to-face setting, Charlie's background tease, chemistry between host and guest. 0:05:00 – Charlie's Background & Origin Story From Spanish class and radio to Nashville, and eventually real estate. 0:12:00 – Early Agent Days & Learning by Doing Living in grandma's basement, soaking up knowledge at Shore West, hustling for scraps. 0:18:00 – Starting a Team: The Charlie Group to Houseworks Collective Ego-driven beginnings, learning he's not a great trainer, and pivoting to scalable support. 0:26:00 – Current Market Conditions & Outlook Thoughts on buying/selling in today's market, interest rate impacts, and inventory challenges. 0:33:00 – Building Houseworks Collective: Leverage, Support, and Team Structure Why leverage matters, team roles, and the biggest learnings as a leader. 0:40:00 – Hiring Philosophy & Culture Fit Self-awareness, using a second perspective, and the danger of liking people too much. 0:44:00 – Marketing: Buyers, Sellers & Agents Segmenting the audience, introducing the LLC framework: Leads, Leverage, Culture. 0:52:00 – Pricing Strategy & Listing Approach The psychology of pricing, market nuance, and how comps are really used. 0:58:00 – Social Media Strategy & Personal Branding Why video is about you, not the house — building agent brand over listing views. 1:03:00 – Skillset of a Great Agent Reading people, simplifying the agent's role, cutting out busywork. 1:07:00 – Keller Williams Partnership & Merger Strategy Merger with the Jay Schmidt team, thinking big, scaling through leverage, and support from Keller Williams. 1:15:00 – AI Usage in Real Estate & Team Enablement How Charlie uses ChatGPT, the need for a team prompt library, idea-sharing culture. 1:21:00 – Misconceptions About Real Estate Careers “Money flows” myth, helping vs. selling, the long view on building trust and success. Connect with Charlie on Instagram @charliehutchinson  Or https://teamhwc.com/   Connect with Pat at: pmcgovern@ascedia.com   Before you go, please do us a favor. Take a minute and leave us a review. That's the energy that powers this supertanker!  Thanks, you're the best! Want more marketing insights? Take a look at our full lineup. This podcast is sponsored by Ascedia. A web development and digital strategy agency helping clients win in the digital space.     

#160 SVP, at Zartico, Josh Derouin joins the pod. And in this episode, we break down how advanced analytics, attribution, and AI are transforming destination marketing—making data the real MVP of campaign success.  We dig into the tension between short-term wins and long-term brand building, why most marketers still fumble with analytics, and how agencies can get ahead (without losing their creative edge). Here are the highlights:  Intro & Josh's Background Josh shares how he pivoted from Flash development to marketing, with early roles at Sportsman Channel and more. 02:00 – Agency vs. Client-side Marketing Roles Josh discusses key differences, benefits, and what he brought from one side to the other. 5:00 – What Zartico Does & the Tech Behind It Overview of Zartico's role in place-based marketing and its proprietary tech platform. 8:00 – Place-Based Marketing & Attribution How Zartico uses aggregated data to track behavior, spending, and destination value. 11:00 – Josh's Role at Zartico His work with agencies, product licensing, and media optimization. 13:00 – Beyond Travel: Broader Applications Application in hotels, theme parks, and understanding visitor behavior beyond POS data. 15:00 – State of the Travel Industry (April 2025) Josh's take on post-COVID recovery, economic caution, and the need for efficiency. 18:00 – Why Marketers Struggle with Analytics Misalignment across tools and departments, and the need for a “data discipline plan.” 22:00 – Short-Termism vs. Brand Building The Southwest Airlines brand pullback example and what brands get wrong. 26:00 – Mental vs. Physical Availability in Marketing Explains the balance between long-term branding and short-term performance marketing. 30:00 – Can Small Companies Leverage Marketing Mix Modeling? Thoughts on B2B applicability and lessons from the consumer space. 33:00 – AI in Marketing: Current Use & Strategy How Josh uses AI for analysis, content, and why agencies need a policy. 37:00 – Impact of AI on Agencies & Jobs The coming shift in roles, AI's limits in strategy, and what skills will matter most. 40:00 – Staying Current in Marketing & Travel Trends Josh's sources for ongoing learning and why data-backed methods matter. 42:00 – Josh's Day-to-Day at Zartico Client consults, product feedback, campaign awareness—his role in a nutshell. Connect with Josh;: https://www.linkedin.com/in/joshderouin/ Connect with Pat at: pmcgovern@ascedia.com   Before you go, please do us a favor. Take a minute and leave us a review. That's the energy that powers this supertanker!  Thanks, you're the best! Want more marketing insights? Take a look at our full lineup. This podcast is sponsored by Ascedia. A web development and digital strategy agency helping clients win in the digital space.   

#159 Welcome back everyone. Glad you're here. On this episode, Pat is joined by Jacob Burr, Creative Director. And Maddie Foord, Experience Designer. These two provide the creative firepower at Ascedia.    On this show, Burr and Foord discuss their roles, and their ]data-informed and user-experience-focused approach to their work. Plus so much more…   Here are highlights:    0:00 – 2:00 – Intro + Beverage banter 2:00 – 6:00 – Roles + Creative Approach 6:00 – 9:00 – What is UX + Why it Matters 9:00 – 13:00 – The State of Design in 2025 13:00 – 18:00 – Web Project Kickoff Strategy 18:00 – 23:00 – Data-Driven Design 23:00 – 26:00 – Facelift vs. Full Redesign and how we tackle both 26:00 – 32:00 – Favorite Projects 32:00 – 36:00 – Cross-Team Collaboration – the need for connections not silos 36:00 – 40:00 – Accessibility (ADA) in Design – and why it's so important 40:00 – 44:00 – SEO in Design 44:00 – 46:00 – Blogs: Still Worth It? 46:00 – 52:00 – Design Toolkit Must-Haves 52:00 – 56:00 – AI in Design 56:00 – 59:00 – No Photos? No Problem. How we work with clients without a lot of assets 59:00 – End – Staying Inspired   Connect with Jacob here: https://www.linkedin.com/in/jacob-burr/   Connect with Maddie here: https://www.linkedin.com/in/madeline-foord-37b36815a/   Connect with Ascedia here: https://www.ascedia.com/contact   Connect with Pat at: pmcgovern@ascedia.com   Before you go, please do us a favor. Take a minute and leave us a review. That's the energy that powers this supertanker!  Thanks, you're the best! Want more marketing insights? Take a look at our full lineup. This podcast is sponsored by Ascedia. A web development and digital strategy agency helping clients win in the digital space.  

#158 Michael DeNunzio is back talking more about AI. More specifically, how to get on top of this wave

#157 Bottom's up, everyone. Pat and Dave are back and loaded with insights.    Here are the highlights:  3:01 – Remote work discussion  16:31 – State of the Economy 24:16 – Scenario Planning  32:41 – Networking when sh*t hits the fan 48:41 – Tactics for connecting  Plus, WTF – Starbucks collab with Peanuts??   Connect with Dave on LinkedIn at: https://www.linkedin.com/in/dave-coughlin-0870598/ Connect with Pat at: pmcgovern@ascedia.com   Before you go, please do us a favor. Take a minute and leave us a review. That's the energy that powers this supertanker!  Thanks, you're the best! Want more marketing insights? Take a look at our full lineup.

#156 Pat's daughter Emma McGovern stops by to chop it up on important brands to Gen Z.   Plus, a deep dive on the NBA and film studio A24.    Here are the highlights:    02:25 – What Makes a Brand Magnetic to Gen Z 06:10 – The Rise of Influencer Culture 10:30 – Where Are the Fashion Brands? 14:10 – Food, Fast Casual, and Gen Z Brand Spending 19:40 – Brand Deep Dive #1: The NBA 23:55 – Attention Economy and Sports Consumption 29:00 – Is the 3-Point Shot Ruining Basketball? 37:30 – Brand Deep Dive #2: A24 Films 40:00 – Is Moviegoing Back for Gen Z? 42:20 – The Genius of A24 Marketing 46:00 – The IP Temptation 48:30 – Threats to A24's Cool Factor   Connect with Emma on LinkedIn at: https://www.linkedin.com/in/emma-mcgovern-a4b6a514a/   Get some Lindt chocolate, it's delicious: https://www.lindtusa.com/?srsltid=AfmBOoqQBqbPCQ5YId2uxb7LY08lKUWq99Ryo0Bd0i-kzkol5tYM9SHW Connect with Pat at: pmcgovern@ascedia.com   Before you go, please do us a favor. Take a minute and leave us a review. That's the energy that powers this supertanker!  Thanks, you're the best! Want more marketing insights? Take a look at our full lineup.

#155 Hey-O. On today's pod, Pat does a sit-down with Regional Sales Manager, Dan Ardelan to discuss a key but often overlooked part of marketing – CMS platforms.    Let's face it, your website is the front door to your business. And your CMS is the foundation to a high-performing site.    If that's not working right, your site isn't working, and if you don't have a website that's working for you…you're leaving money on the table.    In this episode, Pat and Dan talk about Kentico…a leading CMS in the market and why it might be the right choice for you.    Here's what you'll learn:    ✅Why marketing teams love Kentico ✅The benefits of Kentico over WordPress ✅How Xperience by Kentico is breaking all the rules ✅The key questions to ask if you are considering any CMS for your site Dan is out in Colorado, so you know he was enjoying an ice-cold Coors Light.   Connect with Dan on LinkedIn at: https://www.linkedin.com/in/daniel-ardelan/ or sales@kentico.com.   Learn more about Kentico here: https://www.kentico.com/   Connect with Pat at: pmcgovern@ascedia.com   Want to learn more about Ascedia and our work in Kentico? Head over to our site (it's built in Kentico). Before you go, please do us a favor. Take a minute and leave us a review. That's the energy that powers this supertanker!  Thanks, you're the best! Want more marketing insights? Take a look at our full lineup.

#154 Josh is back!!   Friend of the pod, Josh Albrecht is back. It's been just about two years since we last talked to Mr. Albrecht. And since then a sh*t ton has happened! Especially when it comes to the great city of Milwaukee.    In this episode, we chop it up on:    ✅ The impact of hosting "Top Chef" and The Real Housewives in Milwaukee ✅ The massive complexities and successes of hosting the Republican National Convention ✅ Albrecht's expanded role as CMO, and… ✅ The strategies Visit Milwaukee employs to engage partners   Sit back and enjoy…and make sure you have your favorite pint on hand!   Connect with Josh on LinkedIn at: https://www.linkedin.com/in/joshua-albrecht-2019/ Connect with Pat at: pmcgovern@ascedia.com   Before you go, please do us a favor. Take a minute and leave us a review. That's the energy that powers this supertanker!  Thanks, you're the best! Want more marketing insights? Take a look at our full lineup.

#153 Hey everybody…thanks for stopping in. You're in for a good one.    In this episode, Shannon Hess joins the pod.    Hess is the Director of Content and Communication at Purdue University Daniels School of Business.    This is a deep dive into content marketing and Hess delivers. Here's just some of what we get into:    ✅What does a Director of Content & Communications at a major university do? ✅What do most people get wrong when it comes to content marketing? ✅How Hess and her team take an idea from idea to publication.  ✅The key metrics she focuses on.  ✅How she is using AI in her day-to-day.   Connect with Shannon on LinkedIn at: https://www.linkedin.com/in/spnicholson/   Connect with Pat at: pmcgovern@ascedia.com   Before you go, please do us a favor. Take a minute and leave us a review. That's the energy that powers this supertanker!  Thanks, you're the best! Want more marketing insights? Take a look at our full lineup.

#152 In this episode, Pat sits down with Sean Momsen.    Momsen is a co-owner and head of new business development and marketing at Evology Manufacturing.    Evology specializes in rapid turn-arounds of detailed prototypes across a range of industries. They are using cutting-edge technologies to deliver products faster than the competition.    In this episode you'll learn:    ✅ How Evology is using speed to create a competitive moat ✅ Momsen's  approach to developing content that converts ✅ The social channel that is working well for them (it may not be what you think) ✅ How he would invest an additional $100,000   Connect with Evology on any of the socials at Evology Mfg. Or check out their website: https://www.evologymfg.com   Want to connect with Sean directly? Check him out on LinkedIn: https://www.linkedin.com/in/seanmomsen/ Connect with Pat at: pmcgovern@ascedia.com   Before you go, please do us a favor. Take a minute and leave us a review. That's the energy that powers this supertanker!  Thanks, you're the best! Want more marketing insights? Take a look at our full lineup.

#151 Let's be honest with each other, ok. Because if we don't have honesty…well…what do we have?    For many SEO is a bit like black magic. It works…we're just not sure how.    If you fall into this camp…Tyler Einberger is about to illuminate your world.    In this episode, we spend a lot of time talking about SEO. The key elements of SEO, the impact of AI on this channel, and where SEO is going next.    All of that is 24K gold.    But there's more.    Tyler is also the COO of Momentic – a specialized digital consultancy and SEO agency. So we get into what is like running an agency in 2025. The ups, the downs and the surprises.    And when you're running your own business – there are always surprises!   Grab a pint and get this episode in your ears!   Connect with Tyler on LinkedIn here: https://www.linkedin.com/in/tyler-einberger/   If you're local make sure to check out MKE DMC. This great organization is helping digital marketers get better at their craft. Find out more about MKE DMC here. Connect with Pat at: pmcgovern@ascedia.com   Before you go, please do us a favor. Take a minute and leave us a review. That's the energy that powers this supertanker!  Thanks, you're the best! Want more marketing insights? Take a look at our full lineup.

#150 Welcome back. Glad you're here. We have something special for y'all. John Leornardo from Palermo's Pizza.    If you're not familiar with Palermo's – they are one of the biggest frozen pizza brands in the country. And John is at the marketing helm.    In this episode, we cover:    ✅The current state of the frozen pizza business ✅What are the two biggest days for frozen pizza?  ✅What are the opportunities for Palermo's  ✅His approach to sponsoring professional sporting teams ✅What channel is he investing in to drive sales    Grab a pint and a slice and enjoy this one!!   Connect with John at: https://www.linkedin.com/in/john-leonardo-3423975/   Connect with Pat at: pmcgovern@ascedia.com   Before you go, please do us a favor. Take a minute and leave us a review. That's the energy that powers this supertanker!  Thanks, you're the best! Want more marketing insights? Take a look at our full lineup.

#149 Mark Moll knows a thing or two about the ad biz. And he should – he has been in the game for almost 30 years.    In that time, Moll has worked with some of the best agencies in the country:    Arnold Deutsch–LA Leo Burnett CP+B Marc USA Bernstein-Rein   Just to name a few.    As a creative lead/writer, Moll has worked on almost every type of product you can think of: Dollar Shave Club, Domino's Pizza (the turn-around campaign), Sprint, healthcare, a ton of pro-bono work, and even the NFL!   During this episode, Moll goes into detail about his experience. A provides a behind the scenes look at the iconic Dominos campaign.    He also shares his thoughts on how brands need to think about engaging customers in a social media first world. Really good stuff.    If you're in the ad game…this is must listen to episode.    Check out Mark's website: https://markmoll.com/   Connect with Pat at: pmcgovern@ascedia.com   Before you go, please do us a favor. Take a minute and leave us a review. That's the energy that powers this supertanker!  Thanks, you're the best! Want more marketing insights? Take a look at our full lineup.

#148 Favorite of the pod, Dave Coughlin returns. But this time it's something a little different. Pat and Dave riff on the Sonos debacle and the steps the company can take to pull themselves out of the downward spiral.    They also hit on the Starbucks turnaround. Plus, Nike under Elliot Hill.    Enjoy the listen.    Catch the past episode with Dave when he gives a case study on the turnaround at Sentry Equipment.    Connect with Dave on LinkedIn: https://www.linkedin.com/in/dave-coughlin-0870598/   Connect with Pat at: pmcgovern@ascedia.com   Before you go, please do us a favor. Take a minute and leave us a review. That's the energy that powers this supertanker!  Thanks, you're the best! Want more marketing insights? Take a look at our full lineup.

#147 Remso Martinez is the CEO of Marketer On The Run, a digital agency that delivers personalized service with a proven track record for growing businesses, start-ups, nonprofits, and everyone in between. Check 'em out.    Remso, got on our radar with this article: What Marketers Job Seeking in 2025 Need to Know.   And that's the focus of this pod -- the steps can you take to get hired in marketing.    If you're out there looking – this may be helpful. Have a listen.    Connect with Remso on LinkedIn: https://www.linkedin.com/in/remso-w-martinez-a1a8aa177/   Connect with Pat at: pmcgovern@ascedia.com   Before you go, please do us a favor. Take a minute and leave us a review. It's the energy that powers this supertanker!  Thanks, you're the best! Want more marketing insights? Take a look at our full lineup.

#146 Nancy Harhut has written one of the best books for marketers — EVER published. Period. End of story.    Her book: Using Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses is a complete and thorough guide to key behavioral principles marketers can use to influence and motivate customers to action.    This is a rebroadcast episode and we discuss:    ✅How she structured and wrote the book  ✅How she used the principles to market her book  ✅How to use the principles to become a better storyteller ✅How the book has helped to build business for her agency ✅What is autonomy bias and how to use it to light up your sales    There's so much fire in this episode we are recommending you listen to it in a fireproof suit.    Connect with Nancy and find out more about her book, her agency, the work she has done for others, just reach out to her here: https://www.linkedin.com/in/nancyharhut/   Or here: HBT Marketing      ✅ Get in touch with Kurt at: https://www.linkedin.com/in/kurtlingel/   ✅ Connect with Pat at: pmcgovern@ascedia.com

#145 Terra Fletcher is a fractional CMO, author, and keynote speaker. Her marketing space is manufacturing. This episode works in two parts.    The first, how Tara was able to leave her 9 to 5 job and start Fletcher Consulting. For those interested in leaving your current job in 2025 and forging your own path, Fletcher has got some great advice.    The second half deals with marketing in the manufacturing space. Fletcher has worked with ten-plus companies going through major changes and looking for help with their marketing.    Here's what we cover:    ✅ What marketing in the manufacturing space looks like today ✅ Why marketing can be an accelerant for your business ✅ Her playbook for working with new companies  ✅ Thoughts on manufacturing websites  ✅ Getting early wins for clients    Connect with Terra on LinkedIn here: https://www.linkedin.com/in/terralfletcher/   Go to her website: fletcherconsulting.com   Buy her book: Flex Your Marketing    Connect with Pat at: pmcgovern@ascedia.com  If you like this pod, please take a minute and leave a review.  Your reviews are the green energy that powers this supertanker!  Thanks, for doing it – you're the best!  

#144 Jonathan Baker is the head of M&A at Punctuation – the leading authority on positioning, reinventing, and selling firms in the creative and digital space.    In this episode, we talk about the selling process. We cover:    ✅ How long does a typical sale take  ✅ How Jonathan and his team go about valuing an agency ✅ What owners need to do to prepare for the selling journey ✅ What type of agency typically is valued the highest  ✅ Why Punctuation is the right agency to partner with to sell your agency   After you have a listen and want to connect with Jonathan – reach out to him on here and get on their email list.  Connect with Pat at: pmcgovern@ascedia.com  Looking for more pods on travel? Check out: Travel Trends with Lindsey Roeschke If you like this pod, please take a minute and leave a review.  Your reviews are the green energy that powers this supertanker!  Thanks, for doing it – you're the best!  

#143 Abigail Carlson is a senior marketing communications leader with deep experience in the manufacturing space. Her passion includes strategic planning and employee engagement.    In this episode, we talk about the overall manufacturing environment, how she forges better relationships between sales and marketing, the real power for organizations to stay authentic and to their core values, and a whole bunch more.    You can connect with Abigail Connect here: https://www.linkedin.com/in/abigailcarlson/ Connect with Pat at: pmcgovern@ascedia.com    If you like this pod, please take a minute and leave a review.  Your reviews are the green energy that powers this supertanker!    Thanks, for doing it – you're the best!  

#142 Lynn Clark has been in the travel and hospitality space her entire career. But it wasn't until 2016 that Clark took the plunge and decided to buy out an existing travel agency.    Everything was going great until a little thing called COVID showed up and threw the entire travel industry into a tailspin.    This episode deals with how she overcame those challenges but it also explores what's it's like being a travel agent.    Here's what you'll learn:    ✅ What a travel agent does    ✅ How they get paid    ✅ The steps Clark took to survive the COVID pandemic    ✅ Insights into the business world you won't find in any book or classroom   ✅ The tactics she uses to market her business This is a great episode for those in travel and entrepreneurs.    Connect with Lynn at the following: https://tljourneys.com/ or her email infot@tljourneys.com, or call 262.567.6658.    If you're interested in getting into the travel space to earn some additional dollars in a fun way, check out her website: https://travelindustry101.com/   Lynn's agency is on all the major social channels just search tljourneys.    Connect with Pat at: pmcgovern@ascedia.com    Looking for more pods on travel? Check out: Travel Trends with Lindsey Roeschke   If you like this pod, please take a minute and leave a review.  Your reviews are the green energy that powers this supertanker!    Thanks, for doing it – you're the best!  

#141 Ryan Chuckel is the founder of the specialty agency, Gunpowder. A hugely successful marketing and communications agency focused on the active lifestyle category.    His agency just celebrated its ninth anniversary – and for anyone in the agency space, you know that's about 112 in dog years.   In this episode, Pat and Ryan talk about his earlier years—his successes, why he started Gunpowder, and how he and the team got into the active lifestyle category.    Chuckel goes into great detail about the fun and the challenges he encountered building his agency.    This pod is great for entrepreneurs and for those doing a tour of duty in the agency space.    Connect with Ryan on LinkedIn: https://www.linkedin.com/in/ryanchuckel/ Connect with Pat at: pmcgovern@ascedia.com  Looking for more pods on branding? Check out: Branding Insights with Morgan Burns If you like this pod, please take a minute and leave a review.  Your reviews are the green energy that powers this supertanker!  Thanks, for doing it – you're the best!  

#140 Bill Blank is the Director of Global Marketing Communications for Badger Meter – a 120-year-old organization that provides water flow measurement and quality monitoring solutions.    Let's be honest –  not the sexist vertical in the world.    But the work Blank and his team have pulled off is impressive.    In this sit down we go deep in the paint on how Blank and the Badger Meter team pulled off the spectacular launch of BlueEdge.    It's a rebrand…but it's so much more. If you love to geek out on branding stories…you'll love this one.    Connect with Bill on LinkedIn: https://www.linkedin.com/in/billblank1/ Connect with Pat at: pmcgovern@ascedia.com  Looking for more pods on branding? Check out: Branding Insights with Morgan Burns If you like this pod, please take a minute and leave a review.  Your reviews are the green energy that powers this supertanker!  Thanks, for doing it – you're the best!    

#139 Susan Baier runs the show at Audience Audit, Inc. – a marketing firm helping small to mid-size advertising agencies stand out.    Earlier this year Audience Audit and the Agency Management Institute conducted and presented findings from The Agency Edge research series. This is the 10th year they have been running this study.    This custom research is designed to help marketing agencies better understand their clients, their prospects, and even their employees.   In this podcast, we go deep into the research findings.    If you're in the ad game you need to have a listen.    Connect with Susan: Fun With Research, or on LinkedIn, or at Audience Audit.    Want to take a look at the years of research go here: https://agencymanagementinstitute.com/agency-tools/agency-edge-research-series/   Connect with Pat at: pmcgovern@ascedia.com  If you like this pod, please take a minute and leave a review.  Your reviews are the green energy that powers this supertanker!  Thanks, for doing it – you're the best!  

#138 You want some red meat on marketing in the B2B space? We got it! Meg Watt joins the podcast to talk about her role at AlarMax.    For those not familiar with the brand, AlarMax is a leading national U.S. distributor of Security, AV, and Low-Voltage products. They have been around for over 30 years and have 25+ branch locations across the U.S.    It doesn't get more hardcore B2B, does it?   Here's just some of what we cover in this episode:   ✅ How she scored early wins and gained traction at AlarMax ✅ The importance of changing plans  ✅ The role of the website and how she organized the site ✅ Her approach to building trust inside and outside of the organization   Meg is a smart marketer and an avid reader, knocking off over 250 books a year! Check her out at LitBuzz Connect with Pat at: pmcgovern@ascedia.com  If you like this pod, please take a minute and leave a review.  Your reviews are the green energy that powers this supertanker!  Thanks, for doing it – you're the best!  

#137 At one point in his career Hank Kohl raced motorcycles. That lasted until he found himself in a hospital bed with a broken back. So long to racing.    He threw himself into engineering and fast-forward Kohl now runs MPE, Inc – a company that develops and designs capital equipment for the medical device space.    What they are doing at MPE is impressive and is so needed!    As the U.S. ages, it's critical to maintain the quality of care and affordable costs for healthcare. And MPE is helping by getting more devices into the market faster and cheaper.    In this episode, you learn:    ✅ What MPE does   ✅ The process they go through to bring a medical device to market ✅ The importance of vertical integration and speed to market ✅ The state of manufacturing here in Wisconsin  ✅ Kohl's take on the importance of marketing    To learn more or to connect with MPE, Inc. go to: https://mpe-inc.com/   Connect with Pat, here: pmcgovern@ascedia.com If you like this pod, please take a minute and leave a review.  Your reviews are the green energy that powers this supertanker!  Thanks, for doing it – you're the best! Want more marketing insights? Take a look at the full lineup.

#136 Chet Tambe is the CEO of Avion Technology a digital agency located in the north suburbs of Chicago. Chet joins Pat to discuss:   ✅ How he started Avion Technology ✅ The current landscape for digital agencies  ✅ Their Product Incubation work  ✅ How he goes about networking  ✅ How they are using AI in their day-to-day ✅ How Chet divides up his day to stay productive and on top of trends    Connect with Chet at: https://www.linkedin.com/in/chet-tambe-8b6637162/ Or to learn more about Avion Technology go here: https://www.aviontechnology.net/   Connect with Pat, here: pmcgovern@ascedia.com If you like this pod, please take a minute and leave a review.  Your reviews are the green energy that powers this supertanker!  Thanks, for doing it – you're the best! Want more marketing insights? Take a look at our full lineup.

  #135 Kirk Enright has done a lot of things throughout his career: Copywriter, a producer, consultant, and founder.    In this episode, Pat talks to Kirk about his latest project CMO copilot. An AI-driven, market tool, that allows marketers, to create customer personas in minutes.    Not only that – it also provides strategies and tactics for generating content to engage your prospects.    You'll find out:    ✅ How he built the CMO copilot platform  ✅ How his work as a producer prepared him for entrepreneur life ✅ What he has learned from running a business ✅ And why everyone in the workforce should have an entrepreneurial mindset    Connect with Kirk at: https://www.linkedin.com/in/kirkenright/details/experience/   To learn more about CMO copilot go here: https://www.cmocopilot.com/   Connect with Pat, here: pmcgovern@ascedia.com If you like this pod, please take a minute and leave a review.  Your reviews are the green energy that powers this supertanker!  Thanks, for doing it – you're the best! Want more marketing insights? Take a look at our full lineup.

#134 Four years ago, Sentry Equipment needed help with its marketing. Enter Dave Coughlin.    Dave is the Director of Marketing at Sentry. In this episode, he provides a complete breakdown of the strategy and tactics he put into place – and the results achieved to help turn around this manufacturing brand.     Get set…this is a great one!   Connect with Dave here: https://www.linkedin.com/in/dave-coughlin-0870598/   Connect with Pat, here: pmcgovern@ascedia.com If you like this pod, please take a minute and leave a review.  Your reviews are the green energy that powers this supertanker!  Thanks, for doing it – you're the best! Want more marketing insights? Take a look at our full lineup.  

#133 Gini Dietrich runs a successful PR agency, she is a prolific content creator, author, and the force behind an incredible blog Spin Sucks. She is also the person behind the PESO™ model of communication. If you want to do comms right in 2024 – you need to understand this model.    In this episode, Pat and Gini discuss:    ✅ The state of PR in 2024 ✅ The PESO™ model ✅ Running an agency ✅ How she goes about creating so much great content   Connect with Gini here: https://www.linkedin.com/in/ginidietrich/   Connect with Pat, here: pmcgovern@ascedia.com If you like this pod, please take a minute and leave a review.  Your reviews are the green energy that powers this supertanker!  Thanks, for doing it – you're the best! Want more marketing insights? Take a look at our full lineup.  

#132 David Aldridge is the VP of Marketing for Visit Virginia's Blue Ridge. David is also a return guest, check out episode 37.    In this episode, David and Pat talk about:    ✅ The state of destination marketing post-pandemic at VVBR.  ✅ What are the current challenges facing destination marketers. ✅ What channels are working. What's not. ✅ How AI is reshaping marketing at VVBR.   Connect with Davide here: https://www.linkedin.com/in/davidmaldridge/   Connect with Pat, here: pmcgovern@ascedia.com If you like this pod, please take a minute and leave a review.  Your reviews are the green energy that powers this supertanker!  Thanks, for doing it – you're the best! Want more marketing insights? Take a look at our full lineup.

#131 Alex Suscha is on a mission…a mission to stop fake news. And he is doing it through Sourcer, AI. A platform he built to analyze online news and provide readers with a reputability rating and a political bias slant for each story.    Seems pretty cool, right – especially during a presidential election year.    Oh yeah, and Alex is 18 years old!   Join, Pat as he sits down with Alex to talk about:    ✅ How this product works ✅ How Alex came up with the idea  ✅ And how he is marketing Sourcer, AI    Connect with Pat, here: pmcgovern@ascedia.com If you like this pod, please take a minute and leave a review.  Your reviews are the green energy that powers this supertanker!  Thanks, for doing it – you're the best! Want more marketing insights? Take a look at our full lineup.  

#130 Holy cow we made it this far. For all of you who have been listening to this along the way – thank you! We have another great episode for you today.    In this episode, Pat McGovern sits down with Managing Director of PVAI Consulting Michael DeNunzio.   Michael will take you on a wild ride from developing the first digital marketing program for the advertising agency Foote Cone and Belding back in the early ‘90s. To launching a new AI training program: Mastering AI Skills For Marketers on Maven.    He talks about the early years of the World Wide Web – what that was like. The ups and the downs.    Pat and Michael also dig into AI and the impact it will have – especially in the marketing community.   Get this episode in your ears as soon as you can! You'll love it.    Connect with Pat, here: pmcgovern@ascedia.com If you like this pod, do us a favor. Take a minute and leave us a review. That's the energy that powers this supertanker!  Thanks, you're the best! Want more marketing insights? Take a look at our full lineup.   Michael's Pint: Miller Lite Pat's Pint: Miller High Life

#129 For those who depend on bringing new clients to your business (and let's face it most of you listening to this pod do…) this is the episode for you.    Pat goes deep with Tom Martin.    Who is Tom and why should you even care?    Tom is a first-rate ad man. He has worked in shops. He has even run his own.    Tom also knows new business. His best-selling book The Invisible Sale is a must-read for ANYONE who wants to find, engage, and close business in 2024.    But to put Tom in just a new business box…is not the full story. Tom is also:   A prolific writer.  A content creator.  A business owner.  An in-demand speaker.  Oh yeah, and a nice guy!   This is a two-pint episode. The first--just for fun. The second to take notes.    Reach out to Tom here or here.   And if you want to connect with Pat, reach out to him at: pmcgovern@ascedia.com   If you like this pod, do us a favor. Take a minute and leave us a review. That's the energy that powers this supertanker!  Thanks, you're the best!   Want more marketing insights? Take a look at our full lineup. Tom's Pint: He was enjoying sparkling water…but Tom is a bourbon man through and through. Pat's Pint: Summer Shandy

#128 Pat sits down with his friend, Bill Wagner.    Bill has done a lot in his career. Agency owner, head of marketing, and CEO for Penta Technologies.    While CEO Bill was responsible for growing the company and then selling it. In this episode you'll learn:     ✅ How he started in marketing ✅ How he was able to make the leap from CMO to CEO ✅ Bill's take on having the CEO title  ✅ His approach to marketing as the top dog in the company ✅ Plus, his experience in trying to sell a company   And bunches more. Grab a pint of your favorite beverage and enjoy the pod.    You can reach out to Bill here: https://www.linkedin.com/in/williamgwagner/   And if you want to connect with Pat, reach out to him here at: pmcgovern@ascedia.com If you like this pod, do us a favor. Take a minute and leave us a review. That's the energy that powers this supertanker!  Thanks, you're the best!   Want more marketing insights? Take a look at our full lineup.   Bill's Pint: Mikerphone Brewing, Audio Dynamite   Pat's Pint: Lakefront Brewing, Riverwest Stein, NA

#127 In this special podcast the whole family will enjoy…Pat sits down with Morgan Burns – the Founder, CEO, Fractional CMO, and Chief Bad Ass for Purple Unicorn.    Purple Unicorn is a respected branding agency that provides:    ✅ Brand Development  ✅ Brand Activation  ✅ Brand Growth   And in this episode we cover    ✅  How Morgan got into marketing with a degree in Spanish and Film  ✅  Why she made the jump and started her agency ✅  Why brand is the focus for every piece of your organization ✅  Key questions that need to be answered to build your brand  ✅  How she is using AI in her work (super interesting) ✅  How she knows when she crushes a project    If branding is your jam…then spend some time listening to Morgan.    Connect with Morgan on LinkedIn here: https://www.linkedin.com/in/morganlburns/ Or head on over to Purple Unicorn: https://purpleunicorn.agency/   If you want to connect with Pat, reach out to him here at: pmcgovern@ascedia.com And if you like this pod, do us a favor. Take a minute and leave us a review. That's the energy that powers this supertanker!  Thanks, you're the best! Want more marketing insights? Take a look at our full lineup.

#126 Pat sits down with Mitch Duckler – Founder and Managing Partner of FullSurge – a brand and marketing strategy consulting firm.    FullSurge has done work with some of the biggest brands on the planet.    Deloitte The Home Depot US Cellular Abbott GE   And that's just some of the brands!   Duckler is also the author of a new book: The Future Ready Brand: How the World's Most Influential CMOs are Navigating Societal Forces and Emerging.   This book is a gem.    Duckler delivers insights from conversations with over 40 global CMOs, from Fortune 1,000 companies exploring the strategies brands need to navigate disruptive technologies and societal trends.    In this episode Pat and Mitch cover:    ✅  How branding has changed  ✅  The role of Gen Z and what marketers need to know to connect and engage with them ✅  The impact of AI on marketing and how CMOs view AI  ✅  The rise of influencer marketing and the importance of this channel in the future You want to know where the puck is going...listen to this episode and then read the book!   Connect with Mitch at FullSurge here: https://www.fullsurge.com/connect Or on LinkedIn: https://www.linkedin.com/in/mitchduckler/   Connect with Pat at: pmcgovern@ascedia.com If you like this pod, do us a favor. Take a minute and leave us a review. That's the energy that powers this supertanker!  Thanks, you're the best!   Want more marketing insights? Take a look at our full lineup.

#125 Is there a marketing job out there that could be better than trying to place animals in loving homes?   The answer is no…there isn't!   And that's just what Addie Erdmann does. She is the Director of Marketing and Development for the Eau Claire County Humane Association (ECCHA).    She helps put pets in homes!

#124 Friend of the pod, Martha Carrigan is back behind the mic talking about finding a job in marketing. But this isn't for those fresh out of school.    This episode puts the focus on the group of marketers ages 45+ looking for their next gig.    This group has been heads down in their job for the past 15-plus years. They've been busy raising their family. And suddenly they need to look for something new.    It's tough.  The struggle is real.  And sadly, many are not equipped to deal with the change.    Well, Martha Carrigan, President and CEO of Big Shoes Network breaks it all down for us.    She gives us her outlook on the job market based on recent trends. Plus invaluable tips, hacks and best practices to help you along.    If you are looking or you know someone looking for work, get this pod in their hands.    And subscribe to the Big Shoes Network newsletter right here:    Or connect with Martha directly on LinkedIn: https://www.linkedin.com/in/marthacarrigan/ ✅ Connect with Pat at: pmcgovern@ascedia.com

#123 Dan Abel is a beer guy. But that wasn't always the case.    Shortly after graduating from UW-Madison, Dan packed up his gear and headed west. His goal: make it in the music business.    That dream didn't quite pan out. But the lessons learned from being a part of LA's music scene would stick with him.    He would go on to work at Creative Artists Agency. Then YouTube. And then Abel became Director of Global Marketing at Reverb.    And while at Reverb, he hit on the idea for Pilot Project – a first-of-its-kind brewery incubator. A place that would help brewers launch their business.   It's a great story. And Dan is a great storyteller. So come along for the ride and here the full story!   Check on Dan on LinkedIn at: ​​https://www.linkedin.com/in/danielabel/   Or visit the website: https://www.pilotprojectbrewing.com/milwaukee   If you're in the Milwaukee area make sure to stop by Pilot Project. It's awesome!!   ✅ Connect with Pat at: pmcgovern@ascedia.com

#122 Chris Vaughan is a philosopher by training. After obtaining a PhD, his goal was to become a professor of philosophy – but, as is so often the case with guests on this pod, marketing got in the way.    Instead of going the professor route, Chris took a role as a marketing consultant. This was at the time when something new was just beginning – a little thing called the Internet.    He was a natural as a consultant. Within no time he became a partner. He meets his wife at the firm. He has it all…or at least pretty close to it. And just then, while on top, Chris and his wife quit the firm.    As he explains it, he felt there was a better way to do consulting. He felt they could do more, provide more value, and charge less. That's Jerry Maguire kind of talk.    So he took all his knowledge and years of experience and launched Sequence Consulting.   Now, twenty-plus years later Sequence Consulting has become the premier firm in the U.S. helping nonprofit associations achieve their goals.    Throughout those twenty-plus years, Sequence has worked with some of the biggest brands in the association space. Brands like the American Dental Association, the American Bar Association, and AARP just to name a few.     In this episode, Pat sits down with Chris to talk about   ✅ What are nonprofit associations and what do they do (this is super interesting) ✅ What's the state of associations in 2024 – and are they still relevant ✅ The biggest challenge facing many associations  ✅ How Sequence Consulting is helping associations    Chris is passionate about this space so connect with him to learn more about his work and Sequence Consulting You can find him on LinkedIn at: https://www.linkedin.com/in/chrisvaughanphd/   Or visit Sequence Consulting and check out the case studies on the site.    ✅ Connect with Pat at: pmcgovern@ascedia.com

#121 When Andy Massignan arrived at Ariens, (a leader in lawn care and snow removal product) he asked the question: Who is our best customer?    The answer he got just didn't seem right.    And so began the process of finding out: Who is the Ariens customer?    In this episode of Over A Pint, Pat and Andy sit down to discuss the steps he went through to find the answer.    But that's just the start. You'll hear a lot more including:    ✅ His role as Director of Product Portfolio Strategy ✅ Blending short-term opportunities vs. longer-term challenges ✅ The importance of your website in effective marketing ✅ Uncertainity scenario planning  ✅ The tools he uses daily    If you want to better strategic thinker, this is the episode for you.    Make sure to reach out to Andy at: https://www.linkedin.com/in/andymassignan/ ✅ Get in touch with Kurt at: https://www.linkedin.com/in/kurtlingel/   ✅ Connect with Pat at: pmcgovern@ascedia.com

#120 Liz Gross is a force!   She is an award-winning speaker, author, and strategist. She has delivered top-rated talks at SXSW, SXSW EDU, the American Marketing Association Symposium, the Carnegie Conference, and the Council for the Advancement and Support of Education.    Impressive, right? On top of that, she has also built a kick-ass agency Campus Sonar. This agency specializes in social listening in higher ed. And they do this at scale.    Last year, Campus Sonar analyzed more than 13,000 online mentions about how individuals think and feel about the value of higher education. It's like a 24/7 focus group – all in real-time. Super impressive.    Given our love of higher ed marketing here on the pod, we had to have her on.    And In this episode, we cover:    ✅ Her path into marketing  ✅ The state of higher ed – the 3,000-foot level ✅ The state of marketing in higher ed ✅ Campus Sonar what they do – and how they are helping colleges and universities ✅ How her agency is using AI ✅ How she finds new business for the agency You're going to love it.    To get in touch with Liz at Campus Sonar: https://www.campussonar.com/ You can find her on LinkedIn: https://www.linkedin.com/in/lizgross/ Or on X at: @lizgross144   If you want more about the higher ed space. Episode #119 with Eric Hazen is awesome.      ✅ Get in touch with Kurt at: https://www.linkedin.com/in/kurtlingel/   ✅ Connect with Pat at: pmcgovern@ascedia.com  

#119 Eric Hazen is the Director of Digital Experience and Marketing at Ferris State University. And in this episode, he sits down with Pat to go over the good, bad, and the ugly with higher ed.  Plus, what his team is doing to win in a very competitive space.    Here's just some of what's covered:   ✅ Eric's take on the state-of-the-state of higher ed  ✅ The role of the website and how this channel is living the brand promise  ✅ How Eric and his team approach content for the web ✅ The type of stories that convert  ✅ Why higher ed teams will need to develop personalities  ✅ How his team is using AI in their day-to-day work    If you like the conversation with Eric (and we think you will) and want more insights on higher ed, check out Episode 5 with Doug Clark.   If you want to connect with Eric he spends most of his time on LinkedIn. Reach out to him here: https://www.linkedin.com/in/eric-hazen/     ✅ Get in touch with Kurt at: https://www.linkedin.com/in/kurtlingel/   ✅ Connect with Pat at: pmcgovern@ascedia.com  

#118 Nancy Harhut has written one of the best books for marketers — EVER published. Period. End of story.    Her book: Using Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses is a complete and thorough guide to key behavioral principles marketers can use to influence and motivate customers to action.    In this episode, we discuss:    ✅ How she structured and wrote the book  ✅ How she used the principles to market her book  ✅ How to use the principles to become a better storyteller ✅ How the book has helped to build business for her agency ✅ What is autonomy bias and how to use it to light up your sales    There's so much fire in this episode we are recommending you listen to it in a fireproof suit.    Connect with Nancy and find out more about her book, her agency, and the work she has done for others. Reach out to her here: https://www.linkedin.com/in/nancyharhut/   Or here: HBT Marketing      ✅ Get in touch with Kurt at: https://www.linkedin.com/in/kurtlingel/   ✅ Connect with Pat at: pmcgovern@ascedia.com

#117 Friend of the pod, Brian Piper is back!    Brian is a content master. And on this episode, Brian goes deep into content marketing with a specific focus on higher education.    Higher ed, is a vertical having some challenges right now and we explore this space and steps marketers can do to improve their content. Here's what to listen for:    ✅How he thinks about content for higher ed ✅The role of the website  ✅What success looks like ✅How he and his team are using AI  ✅Steps you can take to amp up your content marketing game   If you're looking to connect with Brian reach out to him at LinkedIn: https://www.linkedin.com/in/brianwpiper/    Or on his website: https://brianwpiper.com/   If you liked this episode and need more Brian in your life, check him out in episode 70 of the show.   ✅ Get in touch with Kurt at: https://www.linkedin.com/in/kurtlingel/   ✅ Connect with Pat at: pmcgovern@ascedia.com

#116 Emily was working in the Twin Cities when she made her decision.    She cashed in her chips took her boyfriend with her and moved back home to Spooner, Wisconsin. For those not familiar…it's way up north!   Gall gets a job heading up marketing for a large not-for-profit but after two years of trying to do it all…she decides to go it alone.    And that's where our story gets interesting.    She starts freelancing and within three months she has amassed 45 clients!!!    Fast-forward six years and Gall and her partner Kassie Dalsveen have built North of Eight – a successful design and marketing firm in the wilds of northern Wisconsin.    How does all this happen?    It's all in the podcast.   Treat yourself to a pint and listen to Emily's story.    If you're looking to connect with Emily you can reach out to her on LinkedIn at https://www.linkedin.com/in/emily-gall-n8/   Do you need the services of North of Eight? Vist the website: https://www.northofeightdesign.com/     ✅ Get in touch with Kurt at: https://www.linkedin.com/in/kurtlingel/   ✅ Connect with Pat at: pmcgovern@ascedia.com