Podcast appearances and mentions of Charles Alexander

Today, Paul and Charles Alexander continue their conversation about having purpose in a world that loves to be busy. Listen along to hear a long-time business owner and a business coach talk about how to discover what is most effective about your business and give some practical tips to see if you're spending time on the things that matter most.   For more information about what we do or how we can help you, schedule a 15-minute call with us here: paulwinkler.com/call.

Today, Paul invites business coach and long-time friend Charles Alexander to talk about why being busy in business isn't good for you or the people your business serves. Listen along as a long-time business owner and a business coach discuss how you can have a business that is both good for your community and your personal goals.   For more information about what we do or how we can help you, schedule a 15-minute call with us here: paulwinkler.com/call.

Knives out! Join Tamara for an interview with Charles Alexander, the Chef de Cuisine at Farm Bluffton. He grew up in NYC with a father who worked as a chef in Manhattan, and Charles has worked at fine dining restaurants in Key West, Atlanta, and now Savannah/Bluffton.  Passionate about high quality and seasonal cuisine, Charles is trained and experienced in classical French, Mediterranean, Asian, and American cuisines. Mark your calendars: Charles will be putting on a ramen pop-up at Strangebird on Tues, Dec 10!    Check out Charles's work, follow him, and get news on more pop-ups he'll be doing here: https://www.instagram.com/chefcharlesalexander/    Topics in their chat include:  Knives - seriously, so much info about Japanese knives!; the crossover between working in ceramics and working as a chef; how to use a thin metal probe to test whether fish is cooked properly (it's not as simple as using it to test a cake); the importance of math - how Michelin star restaurants measure ingredients out to the gram, so a recipe can easily be scaled up and down; the French term "mise en place;" why the earliest restaurant kitchens were run by military cooks; his tips on food photography and on multitasking when cooking a meal with multiple components; and how "farm to table" means that Charles has personal relationship with local farmers.  Tune in and get all the details!

In this episode of Military Family Life we are speaking with Sgt Valery Switzer.  Valery is a CAF Member, a military spouse, a mother of two, a part-time student and a word champion powerlifter. She was also recently named Canadian Armed Forces Female Athlete of the Year!   In our conversation we talk with Valery about power lifting training and competitions, the importance of balance and self-care when juggling so many roles, and her advice for those starting their career in the CAF.About out Guest:Sergeant Valery Switzer was born in Laval, Quebec and joined the Canadian Armed Forces as Regular Forces in March 2013 as a Mobile Support Equipment Operator. Her first posting was to 2SVC BN at Garrison Petawawa in January 2014. During this time, Valery actively participated in various exercises and maintained high readiness as a member of Transportation Coy, Bravo Platoon. In March 2015, she was deployed Poland with 3RCR on Op Reassurance, ROTO 0. Upon returning from deployment, Valery resumed duties within Bravo Platoon before being assigned as the Base Commander's Driver at 4CDSGIn August 2017, she was posted to 1 Canadian Field Hospital and served as the transport section's 2IC, before taking maternity leave following the birth of her daughter, Emily Elizabeth Switzer. Valery was promoted to Master Corporal in April 2020 and assumed responsibility for the training section within the transportation platoon, overseeing all transportation-related training for 1 Canadian Field Hospital.In March 2021, Valery and her husband, Major Zachary Switzer, welcomed their second child, Charles Alexander. Later that same year, the Switzer family moved to beautiful Kingston, Ontario where she took up the position of Base Advance Booker for the transportation platoon. In September 2021, she was appointed Chief Dispatcher, a role that is typically held by a Sergeant, despite being a MCpl.  She continued in that capacity until February 2022 when she transitioned into the position of GPV IC (General Purpose Vehicle) as a MCpl.  In August 2023, Sgt Switzer assumed the rank of Acting While so Employed at the rank of Sergeant while continuing as the GPV IC for CFB Kingston. That section consisted of 30 members both Military and Civilian. She was promoted to Sgt in April 2024.In June 2024, Sgt Switzer officially took over the CFB Kingston Road and Vehicle IC position. Despite a demanding schedule, Val provides unwavering support to her husband who is currently serving on imposed restrictions (IR) as the senior aide the camp to the Chief of Defense Staff.Sgt Switzer is the weekly primary caregiver for their two children while is pursuing an online Bachelor's in Business Administration with the University of Fredericton. But her passion does not stop there Valery is an accomplished competitive powerlifter.  She recently represented the Canadian Armed Forces, the Canadian Powerlifting League, and Canadian Forces Base Kingston at the International Powerlifting League in Coventry, UK.  At that competition she earned the title of World Champion in the 82.5kg open raw power division.This year Valery was awarded Canadian Army Female Athlete of the Year.  Since the recording of this podcast – Val attended the CAF Sport Gala where she was named CAF Female athlete of the year. Valery, her husband Zac and their two children live in Odessa, Ontario, with  their beloved pets-Nova, Shadow, and Tazz.Contact us: We would love to hear from you.  If you are a Military Family Member that wants to share your experiences and lessons learned, email us at Podcast.Feedback@PetawawaMFRC.com 

In our latest episode, we dive deep with Charles Alexander, a productivity powerhouse who helps business owners transform their work lives. From tackling the glorification of busyness to making the dream of a four-day workweek a reality, this conversation is packed with actionable insights!Here are three key takeaways you won't want to miss:Balance Over Busyness: Charles urges us to question our addictive need to always be busy, comparing it to unhealthy habits like overeating. Balance is key!Track and Transform: He likens understanding time usage to tracking calories when getting in shape. Before implementing any time management techniques, track where your hours are going using tools like Clockify or RescueTime.Leverage and Outsource: Focus on high-leverage activities and eliminate, batch, automate, or outsource lower-value tasks. Boost efficiency and reclaim your time!About Charles.Charles Alexander has been a full-time Business Coach since 2007. He has coached over 2,000 entrepreneurs to grow their businesses and helped over 250 people start businesses. Then he decided to practice what he preached. After years of seeing the need for video marketing, he started creating Explainer Videos for Busy Professionals in 2015. That part-time business is now a full-time business with proven systems and a team. Charles is the author of Best New Seller on Amazon, Start Now Quit Later and he is the host of the podcast, Do More By Doing Less. Now he uses those real-world experiences and humor to help overwhelmed entrepreneurs and busy professionals to Create Your Own 4 Day Work Week in 90 Days or Less Lastly, and most importantly, Charles is happily married to his wife Sarah and is the proud father of three kiddos, Ava, Lilly, and Lane.https://www.yourcharlesalexander.com/----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

"We're busier than ever before and probably less productive than we've ever been." - Charles AlexanderIn this week's episode of The Social Media Takeaway, I speak with Charles Alexander, a renowned business coach and author of "Start Now, Quit Later." Charles discusses how to achieve a four-day work week by setting clear goals, tracking time accurately, and focusing on high-value tasks. He emphasizes the importance of identifying what you truly want to do with your free time and eliminating, batching, delegating, or automating other tasks. A four-day work week offers the potential for greater work-life balance, increased productivity, and more time to spend on personal pursuits and with loved ones. By reassessing how we manage our time and prioritize our tasks, we can break free from the constant busyness that hampers our productivity and enjoy a more fulfilling professional and personal life.More about Charles: WebsiteInstagramLinkedinIf you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/helloAnd please connect on social media and let me know what you thought of this episode!LinkedInInstagramFacebookFacebook GroupCheck out my 2024 Social Media Content Planner & Guide on Amazon (Amazon UK) (Amazon USA)

This is a live recording from our online Seismic Event of May 8th. Join us as we navigate the brave new world of generative AI music with some of the industry's sharpest minds. Amadea Choplin, COO of PEX, Charles Alexander, of Vinil and Remington Scott, from Hyperreal shed light on the pressing need for tracing, control, and monetization in an era where AI can replicate musical artistry with uncanny precision.    Next Seismic Activity event! Creator Tools and the Recording Industry   Music Tectonics Conference   Pex   Hyperreal   Vinil The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think!

#214:  Do you find you find yourself working long hours without feeling like you're moving the needle?  If so, you'll want to listen to this action-packed interview with Charles Alexander, creator of the $ Day Work Week.  Whether you end up working 4 days or not, there are some takeaways guaranteed to improve your life and increase your profits.  Charles and I discuss: The 2 crucial steps to cut at least 4 hours out of your work week while sacrificing zero income loss How to know what your high-value tasks are An exercise to guarantee you don't fall into the dangerous “hustle and grind” mindset Learn more about Charles and his programs at www.YourcharlesAlexander.com.  Listen to this episode, apply what you learn, and teach it to others. By the way, be sure to connect with me on Instagram! Listen and grow! Your Financial Coach, Billy  P.S. If you or someone you know is looking for a plan to dial in their finances and achieve some financial freedom, book a short call with me here!    P.P.S. You can book a call at that same link if you are interested in getting your financials dialed in and efficient with bookkeeping.    

If you're feeling overwhelmed and burned out from working long hours, missing out on precious family time, and struggling to find a balance, then you are not alone! Imagine raking leaves at 10:00 at night, under floodlights, while your kids are growing up without you. The constant hustle and grind may not be bringing the fulfillment and balance you desire. But there's a solution that has worked for others. Let's explore the path to a more balanced and fulfilling work-life harmony.Charles Alexander is a business coach and entrepreneur with a strong focus on achieving a balanced work-life routine. With a wealth of experience in implementing time management strategies, Charles has been instrumental in helping individuals optimize their work hours and enhance overall productivity. His expertise extends to authoring a book, establishing an explainer video business, and creating a successful podcast, making him a versatile and influential figure in the coaching and consulting realm. Charles's commitment to guiding entrepreneurs in identifying high-leverage business activities and redefining their approach to time management has earned him widespread recognition. His practical insights and innovative methodologies have made a significant impact on the professional and personal lives of numerous individuals, solidifying his reputation as a leading expert in work-life optimization."You don't have to keep leveling up into infinity. You don't have to keep going to the next conference, doing the next great mindset shift. Sometimes you can just be happy and content with some of the stuff you already have but don't get a chance to use." - Charles AlexanderConversation Highlights:Streamline your work week for increased productivity and efficiency.Achieve a harmonious equilibrium between your professional and personal life.Master time management techniques tailored for entrepreneurial success.Unlock the benefits of engaging a skilled business coach for your enterprise.Identify and maximize high-impact business activities for exponential growth.Resources:Visit Charles Alexander's website at yourCharlesalexander.com to learn more about his content marketing services and to schedule a consultation.Reach out to Charles Alexander to see if his coaching program is the right fit for you and to get personalized guidance on improving your work-life balance.Consider joining Charles Alexander's small and tight-knit group to receive ongoing support and guidance in implementing time management strategies.Streamlined Work WeekStreamlining the workweek involves identifying top priorities and focusing on impactful tasks. This approach helps entrepreneurs achieve a better work-life balance and avoid burnout. By implementing time-saving techniques and prioritizing essential tasks, individuals can create a more efficient and fulfilling work week. – – – – – – – – – – – – –

Can you imagine what life would be like if you could grow your business while working only 4 days a week? If that feels like a distant dream or a business only “other people” can enjoy, then grab a pen, paper and your favorite beverage and listen to my Amplify Your Success Podcast guest, Charles Alexander. Charles has been in the pursuit of a 4-day work week since 2007 – and by delegating tasks, optimizing his mindset and mastering his daily routines, found a way to achieve work-life harmony.  In episode 378, Charles reveals the potential for entrepreneurs to realize their business ambitions while prioritizing personal time. Whether it's focusing on high-impact tasks, setting clear boundaries, or leveraging community support, we uncover actionable advice for those seeking to navigate the journey towards a 4-day work week. Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.   Key Takeaways:  03:25 Improving productivity with the Million Dollar Visibility framework. 09:35 How Charles balanced coaching, business and home life during challenging lockdown. 12:28 Tips for compressing your work week for efficiency. 13:56 4 keys to enhancing time management: visualize, plan, prioritize, act. 18:36 To spend more time in your zone of genius, delegate tasks. 22:07 Why we should reject busy culture to work towards balance. 25:38 Perfection can hinder progress. Set boundaries. 29:32 How to gain more uninterrupted focus time 30:38 A solid rule of thumb for outsourcing is 20% rate and 80% quality.   Resources Mentioned in This Episode: Video - How to Create Your 4 Day Work Week! https://www.yourcharlesalexander.com/4-day-work-week  Download my free guide, 7 Steps to Million-Dollar Visibility

Do you ever feel spread thin in your business and personal life? Are you struggling to take the next step in your goals or find a good work-life balance? Paul invites business coach Charles Alexander onto The Investor Coaching Show in a two-part interview to give you some simple tools to get productive where it matters the most and the freedom to say no to everything else. Listen along as Charles shares what he has learned from coaching entrepreneurs and Paul shares his personal experiences juggling his business and family life. For more information about what we do or how we can help you, schedule a 15-minute call with us here: paulwinkler.com/call.

Do you ever feel spread thin in your business and personal life? Are you struggling to take the next step in your goals or find better work-life balance? Paul invites business coach Charles Alexander onto The Investor Coaching Show in a two-part interview to give you some simple tools to get productive where it matters the most and the freedom to say no to everything else. Listen along as Charles shares what he has learned from coaching entrepreneurs and Paul shares his personal experiences juggling his business and family life.   For more information about what we do or how we can help you, schedule a 15-minute call with us here: paulwinkler.com/call.

Charles Alexander is the author of the new book, Start Now, Quit Later: How to Start and Grow Your Business Without Quitting Your Full-Time Job. The book is a practical guide for aspiring entrepreneurs to start a successful business. Divided into four parts, the book covers topics such as identifying the right time to launch, creating a marketing strategy, and managing the legal and financial aspects of a business. Alexander is also the founder and CEO of Your Charles Alexander, an online platform delivering creative animated training videos and marketing content for small businesses. His company also provides personalized coaching to help entrepreneurs initiate and expand their businesses without quitting their full-time commitments. Charles is passionate about helping entrepreneurs reach their goals. He is a Director at the Tennessee Small Business Development Center and has coached thousands of small business owners and aspiring owners and also is the host of the podcast “Do More By Doing Less”. yourcharlesalexander.comCharles Alexander | LinkedInCharles Alexander - YouTubeThryv

Charles Alexander es filmmaker. Así define Charles una profesión que comenzó hace dos décadas. Un hombre nacido en Oxford, que residió en 5 países y que ha trabajado en más de 16. Ha pasado por casi todos los puestos que se pueden ocupar en una producción audiovisual. Estuvo dos años en Angola realizando un documental sobre su independencia que recoge más de 400 entrevistas. Ha realizado trabajos publicitarios para marcas tan reconocidas como Audi, Samsung, KIA o League of Legends entre otras. Después de una estancia en Irlanda, volvió a España con la intención de tomarse un año sabático y se vio dirigiendo un corto a los pocos días de llegar que se encuentra en los últimos pasos de su producción. Hoy viene al Cuarto para charlar con J. Pablo Sangiao de su experiencia vital y profesional en los sillones de capitoné. Bienvenidos a El Cuarto de los Ratones.

Before we drafted the All-Stars, Joey Zocco, PJ Thomas and Shaine Patrick are joined by All-Star Captains Gian Avedisian and Charles Alexander to preview the Semifinal matchups and pick who they think will win! Chelo's Hometown Bar & Grill is a great place to kick back and relax. Visit chelos.com to find a location near you! -Hosts: Joey Zocco, PJ Thomas & Shaine Patrick -All-Star Captains: Gian Avedisian & Charles Alexander -Learn more about the Legacy Leagues at www.thelegacyleagues.com

Joey Zocco is joined by the Summer 23 All-Star Captains Gian Avedisian and Charles Alexander who will reveal this season's All-Stars and pick their teams. PJ Thomas and Shaine Patrick from the Low Post Podcast will be coaching our All-Star teams, also join to give their thoughts. Chelo's Hometown Bar & Grill is a great place to kick back and relax. Visit chelos.com to find a location near you! -Hosts: Joey Zocco, PJ Thomas & Shaine Patrick -All-Star Captains: Gian Avedisian & Charles Alexander -Learn more about the Legacy Leagues at www.thelegacyleagues.com

Paul wants listeners to know that The Investor Coaching Show isn't only about investing money but also about learning how to make money. Today, Paul brings business coach, Charles Alexander, on the show for two episodes to talk about his new book Start Now Quit Later: How to Start and Grow Your Business Without Quitting Your Full-Time Job. Paul shares that this is exactly how his own business got started. Listen along to hear a business coach and an experienced business owner talk about how to turn your passions into income and common mistakes people make when starting a business on their own.   For more information about what we do or how we can help you, schedule a 15-minute call with us here: paulwinkler.com/call.

Paul wants listeners to know that The Investor Coaching Show isn't only about investing money but also about learning how to make money. Today, Paul brings business coach Charles Alexander on the show for two episodes to talk about his new book Start Now Quit Later: How to Start and Grow Your Business Without Quitting Your Full-Time Job. Paul shares that this is exactly how his own business got started. Listen along to hear a business coach and an experienced business owner discuss how to turn your passions into income and common mistakes people make when starting a business on their own.   For more information about what we do or how we can help you, schedule a 15-minute call with us here: paulwinkler.com/call.

On this episode of Nemo Radio, we're taking a thrilling ride into the heart of entrepreneurship with Charles Alexander.Charles isn't just any Business Coach - he's someone who's walked the walk, having mentored over 2,000(!) entrepreneurs and built a successful business from the ground up.Now, he's sharing his hard-earned wisdom via his new book, "Start Now, Quit Later".If you've ever dreamed of starting (and scaling) a side hustle, or if you're in the throes of building your business, this episode is a goldmine of insights you won't want to miss!WHAT YOU'LL DISCOVER:

This week on "We Are More Than: The Podcast" K.L. finishes up his conversation with Charles Alexander and Mr. Ya-Ee Ya-Ee. Tune in and hear these fellas talk about what's ruining relationships and why love is so gosh darn hard into days world. Where K.L. is happily married, it's still tough sledding for his guests. Ladies and Gentlemen, We Are More Than: Brothers from Another pt. 4 with O.J. and Charles Alexander --- Send in a voice message: https://podcasters.spotify.com/pod/show/wearemorethanpodcast/message Support this podcast: https://podcasters.spotify.com/pod/show/wearemorethanpodcast/support

This week on "We Are More Than: The Podcast" K.L is back at it again with Charles Alexander and Mr. Move On Up talking about the landscape of relationships, social media being a "real place" and the competition that is out here in this single world. Y'all this one went off the hinges. Ladies and Gentlemen We Are More Than: Brothers from Another pt. 1 with O.J. and Charles Alexander --- Send in a voice message: https://podcasters.spotify.com/pod/show/wearemorethanpodcast/message Support this podcast: https://podcasters.spotify.com/pod/show/wearemorethanpodcast/support

This week on "We Are More Than: The Podcast" K.L. continues a conversation with Charles Alexander and Mr. Phillips, if you're nasty, just to talk about music and past, past, experiences...long long looooong time ago. You're in for a bumpy ride. Ladies and Gentlemen We Are More Than: Brothers from Another --- Send in a voice message: https://podcasters.spotify.com/pod/show/wearemorethanpodcast/message Support this podcast: https://podcasters.spotify.com/pod/show/wearemorethanpodcast/support

This week on "We Are More Than: The Podcast" K.L. sit down with his childhood friends, Mr. Phillips and Charles Alexander to talk about O.J.'s absence and Charles Alexander's new direction when it comes to his artwork. Hold on tight because this is going to be a bumpy ride. Ladies and Gentlemen, We Are More Than: Brothers from Another. --- Send in a voice message: https://podcasters.spotify.com/pod/show/wearemorethanpodcast/message Support this podcast: https://podcasters.spotify.com/pod/show/wearemorethanpodcast/support

In today's episode of Master Your Coaching Biz, I had the pleasure of speaking with Charles Alexander, whose aim in life is to assist busy professionals to stand out in a competitive marketplace by making story-based explainer videos. He uses animation and plot to pique the audience's interest in stories he develops for his clients. Charles was able to expand his client base and expand his enterprise by employing this method.   Charles Alexander is the owner of yourcharlesalexander.com. He creates narrative-driven explainer videos to provide busy professionals a competitive edge in the business.   Here are the great points that we talked about:    How to Create Engaging Animated Explainer Videos What Goes Into Crafting a Story Based Script What it Takes to Generate Leads with Videos   Get connected with Charles Alexander:  Website: https://www.yourcharlesalexander.com/ Email: charles@yourcharlesalexander.com Linkedin: https://www.linkedin.com/in/yourcharlesalexander/   Get connected with Cheryl Thacker:  Website: https://successfulcoaches.com/ Instagram: https://www.instagram.com/coachcherylthacker/

Indian Child Life

Indian Boyhood

Old Indian Days

Charles Alexander, co-founder of The Black Bread Company, shares how storytelling helped propel the business to $51 million in less than a year.  Plus, he reveals tried and true strategies every effective communicator must master. Are you a forward-thinking corporate leader looking to leverage the power of story to grow profits, boost awareness and maximize impact? KDP Co. would love to serve you! We offer workshops and consulting services that teach brands how to define and communicate their brand story. Connect with me!--> LinkedIn: https://www.linkedin.com/in/kellydparker/--> Website: https://www.kellydparker.com/

 Find out how you can stop stale marketing and make your marketing better and fresher Learn why you should stop achieving perfection and strive for consistency Discover how to create short and distinct videos with different unique messages every time Resources/Links: Want to find out how you can do more by doing less? Click here: www.yourcharlesalexander.com Summary Are you often stuck making 3-5 minutes videos that it ends up boring your viewers? Do you want to know how to make quick, unique, and amazing videos that will keep your viewers hooked? Now that everything is instant, consumers and viewers want something quick! It's important to keep your videos quick and unique to keep your viewers hooked up. Charles Alexander is a polished content creator that uses humor and real-world experiences to educate others. Get an over-the-shoulder experience on how Charles transforms long explainer videos into short unique videos that will get your message straight to the point and your clients hooked. Check out these episode highlights: 01:36 – Charles' ideal client: Ideally, Tom, anybody that is self-employed, and in an advisory role. I work quite a bit with financial advisors, insurance agencies, also business coaches. 02:06 – The problem he helps solve: The average advisor in almost any industry doesn't necessarily have a really clear or concise, or better yet, even a fun or interesting way to kind of describe who they are or why they're different in a short timeframe. 03:31 – The symptoms of the problem: The marketing is probably a little bit, has become a little stale, or they're unhappy with it. Or they're having to reply with the same copy-and-paste message in the email over and over. They're regurgitating the same message over and over. 04:39 – Clients' common mistakes before consulting Charles: Copying what everybody else is doing, especially, in some of the folks that I've worked with. Have you ever seen an old Xerox copy that showed your age right there? I said zero instead of copy, you know, a photocopy. 05:33 – Charles' Valuable Free Action (VFA): Sure, before you create any video, or even do any marketing materials at all, I've created it, it's one of the other things that my guides give away. But I'll just tell you right here, and they'll probably need to pause and write these down. 06:29 – Charles' Valuable Free Resource (VFR): Want to find out how you can do more by doing less? Click here: www.yourcharlesalexander.com 07:33 – Q: Two big mistakes people have when they create video? A: First, the audio got to be right each and every time. If you're doing it this way, get a mic, get it for you. Tweetable Takeaways from this Episode: “A video will not just go viral. Once you make it, it won't just start raining in Google and bring you all the leads. You got to go use the flippin' thing!” -Charles AlexanderClick To TweetTranscript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Greetings, everyone, and a very warm welcome to another edition of Marketing the Invisible. I'm Tom Poland, joined today by Charles Alexander. Charles, a very warm g'day from Down Under. Where are you hanging out? Charles Alexander 00:20 Just north of Nashville, Tennessee, my friend. Tom Poland 00:23 Nashville, Tennessee. And tell me, that's like the home of country music, right? Charles Alexander 00:28 It is the home of country music. The Tennessee Titans and unfortunately now the bachelorette capital of the world. Tom Poland 00:39 That's quite an eclectic mix you got there, going on there! Charles Alexander 00:41 If you ever go downtown, you'll know what I mean. Tom Poland 00:45 Okay. I'll try and avoid it. Folks, Charles was invited onto the show for various reasons. But the main one was that I was just so impressed with his video explainers. If you get a chance go to Charles's website, which is yourcharlesalexander.com and check out the video. Pardon me. Charles Alexander 01:03 Very cleverly named. Tom Poland 01:05 Well, it is! It's damn smart because you cover all the marketing bases, and it's less than two minutes. And it just does, the most extraordinarily clever job of covering all the bases. So, if nothing else, go to the website and check out how Charles does his video, explainer videos. He's, in his own right, a polished content creator. He uses humor. He uses real-world experiences to educate others. Our title today, Charles, is, “How to Use Storytelling Videos to Convert More Prospects”. Our seven minutes start now. Question number one is who's your ideal client? Charles Alexander 01:36 Ideally, Tom, anybody that is self-employed, and in an advisory role. I work quite a bit with financial advisors, insurance agencies, also business coaches. The people that are in a need to not just stand down, but then clearly explain who they are, or why they are different. Tom Poland 01:55 Right, because I don't have a physical product, right? And the “so tell me all about it” sort of thing. So, tell us, question number two, has six and a half minutes left. What is the problem you solve? How would you articulate that? Charles Alexander 02:06 The average advisor in almost any industry doesn't necessarily have a really clear or concise, or better yet, even a fun or interesting way to kind of describe who they are or why they're different in a short timeframe. Our attention spans are gone. And if you don't believe me, thumb through Instagram, or TikTok. There's a reason they'll only let reels be a minute or so long. 81% of online traffic is now video. And a lot of the clients I work with either (a) don't have video (b) they have video and it's five minutes long. And it's a talking head video that's just kind of meandering all over the place. The problem is, they have marketing pieces everywhere, but nothing ties them together. These animated explainer videos can easily tie it together and give you a really clear message. Tom Poland 02:52 Yeah, and yours's a tight and concise and clear, and the edit. So, it's not only, it's not just the fact that the video medium is a terrific way to engage and educate, it's also the way that you can articulate the value proposition so that people coming to your website or looking at a, clicking on an explainer video in an email or wherever else you can sprinkle it around, like giving it away in social media, they get it real quick. I think that's part of your magic. Tell us about, question three, five minutes left. What would you say are the typical symptoms of someone who really needs to find out more about what you do? What's going on in their business where they go, ‘Oh, yeah, that's me, I need to find out more about Charles's work.'? Charles Alexander 03:31 The marketing is probably a little bit, has become a little stale, or they're unhappy with it. Or they're having to reply with the same copy-and-paste message in the email over and over. They're regurgitating the same message over and over. Or worse yet, somebody says, “What is it again that you do? and they tried to fill it with their jargon certification, and years of experience. And a lot of them know they need something like this, but they're uneasy. They're overwhelmed. This is not what they want to do. They've maybe even tried it once or twice in the past that either was really expensive. Or worse yet, they did it and they just didn't like the way it looked and felt. So those are the symptoms that I see quite a bit. And that's what these, you know, animated explainer videos can help solve. Tom Poland 04:16 Question four is some of the common mistakes that people make when they're trying to solve this problem, particularly, in the point of difference. You've touched on one which is the idea of “Let's get a video crew in here and make a really expensive video and then distribute”. Because the people who are often doing videos are great at doing videos but not at explaining and I think that's a mistake a lot of people make. Any other mistakes you want to touch on? Charles Alexander 04:39 Copying what everybody else is doing, especially, in some of the folks that I've worked with. Have you ever seen an old Xerox copy that showed your age right there? I said Xerox instead of copy, you know, a photocopy. But you know, after it's been around for a while and people make a copy and a copy and a copy. That's what happens a lot of times with the people that I work with. Somebody started off with an original listing website copy or marketing materials and it was okay then. And then 10 other people copied it. And then by the time they got down to the last person, it was just kind of sad looking. That's what happens quite a bit. And then when they're trying to like use it to create their own video, they don't- they get frustrated. They have other things to do, or, you know, maybe perfection becomes the enemy of progress. They just run into these issues over and over. Tom Poland 05:19 And the other thing about copying is that we never thought if it will work in the first place. So, let's flip this. We've got under three minutes left. A valuable- like a top tip. People are probably going to need to reach out to you for the whole solution, but it might get them started in the right direction. Charles Alexander 05:33 Sure, before you create any video, or even do any marketing materials at all, I've created it, it's one of the other things that my guides give away. But I'll just tell you right here, and they'll probably need to pause and write these down. I have six questions you should always be asking before you create any kind of script, story, or anything else, and the first two are customer base. You know, one, who are you working with? Two, same as what we're talking about here, what problem do you fix for them? Three, then you get to talk about who you are after we know who they are. Four, why would somebody want to use you vs the competition? Five, what are the exact steps you use, 1-2-3 generally, because that's where our attention span is again. And then lastly, number six, what are the results they get from working with you? Tom Poland 05:33 Folks, if you wanted a simple marketing sequence that is powerfully effective, you got it right there. So, pause, and rewind that part. Question six, let's give folks more information. Where can they go to find out more about this? Charles Alexander 06:29 So that website you just gave them, yourcharlesalexander.com. I have a brand-new guide there, right there at the bottom, “Seven Easy Wins with Video Marketing”. So many people have a misinterpretation of what video marketing is. On average, a video will not just go viral. Once you make it, it won't just start raining in Google and bring you all the leads. You got to go use the flippin' thing! I often relate it to like the peloton bike. You know, people who can pay 1000s of dollars for the peloton bike. You ride it twice and you know, you're not going to be in the shape you want. You have to keep using the thing. So, I'm giving you seven easy ways that you already know how to do that it's going to make your life easier! Tom Poland 07:09 So, folks, www.yourcharlesalexander.com. We have no affiliate commission or monetary reason to promote this entity, folks. Charles's here for a couple of reasons but the main one being he's got good stuff. He knows what he's talking about. So go to yourcharlesalexander.com. Charles, last question, 30 seconds left, what's the one question I should have asked you but didn't? Charles Alexander 07:33 Two big mistakes people have when they create video? First, the audio got to be right each and every time. If you're doing it this way, get a mic, get it for you. Get a down mic, I don't care. Secondly, make sure it is a story based whether it's interview style or animated. I will use it, I'd appreciate it, I always use Finding Nemo as my example. You know the East Australian Current if you haven't seen it, Tom. Tom Poland 7:54 Five seconds left. Charles Alexander 07:55 You're not. Oh, watch Finding Nemo then you're going to know how to make a video. Tom Poland 07:58 Charles Alexander, thank you so much for your time. Cheers. Charles Alexander 08:01 Thanks, Tom. I appreciate it! Tom Poland 08:03 Thanks for checking out our Marketing The Invisible podcast. If you like what we're doing here please head over to iTunes to subscribe, rate us, and leave us a review. It's very much appreciated. And if you want to generate five fresh leads in just five hours then check out www.fivehourchallenge.com.

 Find out how you can stop stale marketing and make your marketing better and fresher Learn why you should stop achieving perfection and strive for consistency Discover how to create short and distinct videos with different unique messages every time Resources/Links: Want to find out how you can do more by doing less? Click here: www.yourcharlesalexander.com Summary Are you often stuck making 3-5 minutes videos that it ends up boring your viewers? Do you want to know how to make quick, unique, and amazing videos that will keep your viewers hooked? Now that everything is instant, consumers and viewers want something quick! It's important to keep your videos quick and unique to keep your viewers hooked up. Charles Alexander is a polished content creator that uses humor and real-world experiences to educate others. Get an over-the-shoulder experience on how Charles transforms long explainer videos into short unique videos that will get your message straight to the point and your clients hooked. Check out these episode highlights: 01:36 - Charles' ideal client: Ideally, Tom, anybody that is self-employed, and in an advisory role. I work quite a bit with financial advisors, insurance agencies, also business coaches. 02:06 - The problem he helps solve: The average advisor in almost any industry doesn't necessarily have a really clear or concise, or better yet, even a fun or interesting way to kind of describe who they are or why they're different in a short timeframe. 03:31 - The symptoms of the problem: The marketing is probably a little bit, has become a little stale, or they're unhappy with it. Or they're having to reply with the same copy-and-paste message in the email over and over. They're regurgitating the same message over and over. 04:39 - Clients' common mistakes before consulting Charles: Copying what everybody else is doing, especially, in some of the folks that I've worked with. Have you ever seen an old Xerox copy that showed your age right there? I said zero instead of copy, you know, a photocopy. 05:33 - Charles' Valuable Free Action (VFA): Sure, before you create any video, or even do any marketing materials at all, I've created it, it's one of the other things that my guides give away. But I'll just tell you right here, and they'll probably need to pause and write these down. 06:29 - Charles' Valuable Free Resource (VFR): Want to find out how you can do more by doing less? Click here: www.yourcharlesalexander.com 07:33 - Q: Two big mistakes people have when they create video? A: First, the audio got to be right each and every time. If you're doing it this way, get a mic, get it for you. Tweetable Takeaways from this Episode: “A video will not just go viral. Once you make it, it won't just start raining in Google and bring you all the leads. You got to go use the flippin' thing!” -Charles AlexanderClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Greetings, everyone, and a very warm welcome to another edition of Marketing the Invisible. I'm Tom Poland, joined today by Charles Alexander. Charles, a very warm g'day from Down Under. Where are you hanging out? Charles Alexander 00:20 Just north of Nashville, Tennessee, my friend. Tom Poland 00:23 Nashville, Tennessee. And tell me, that's like the home of country music, right? Charles Alexander 00:28 It is the home of country music. The Tennessee Titans and unfortunately now the bachelorette capital of the world. Tom Poland 00:39 That's quite an eclectic mix you got there, going on there! Charles Alexander 00:41 If you ever go downtown, you'll know what I mean. Tom Poland 00:45 Okay. I'll try and avoid it. Folks,

Roman Orona takes you on a journey around the world of Indigenous Music. Indigenous Cafe brings you music, conversation and inspiration from the Indigenous People of North America and the Indigenous People from all over the world. On this weeks journey, we are traveling with a show titled, “SILENCE and GIVING; Quotes by Dr. Charles Alexander Eastman” Dr. Charles Alexander Eastman was born on February 19, 1858 near what is now Redwood Falls, Minnesota and entered the Spiritual World on January 8, 1939 in Detroit Michigan. Charles Alexander Eastman was born Hakadah and later named Ohiyesa was Santee Dakota. He was a physician, writer, and social reformer. He was the first Native Individual to be certified in Western Medicine and was one of the most prolific authors and speakers of Dakota ethnohistory and American Indian Affairs. After working as a physician on reservations in South Dakota, He became active in politics and Native American Rights. He worked to improve the lives of youth and founded thirty-five Native American chapters of the YMCA. He was considered the Native Individual to write American History for the Native point of view. He also helped found the Boy Scouts of America. Artist's you will hear in the order they are played on this weeks show: THE INDIGENOUS CAFE PODCAST INTRO (00:00:00-00:02:21) “Silence is the cornerstone of character.” Ohiyesa - Charles Alexander Eastman 1. White Fish Jrs. - “Ladies Jingle” (Life Giver) (00:02:21-00:05:05) 2. Injunuity - “Chickasha' Alhiha” (Fight For Survival (00:05:05-00:08:58) 3. Norman La'awa Solomon - “Hanalei Moon” (Na Mele O Kaua'i) (00:08:58-00:11:44) PROGRAM BREAK (00:11:44-00:12:05) “We believe profoundly in silence-the sign of a perfect equilibrium. Silence is the absolute poise or balance of body, mind, and spirit.” Ohiyesa - Charles Alexander Eastman 4. Joe Tohonnie Jr. - “Tobacco Song” (Apache Blessing & Crown Dance Songs) (00:12:05-00:16:58) 5. Dilika - “Eswazini” (Homeland - A Collection of Black South African Music) (00:16:68-00:21:00) Roman Orona (Host) (00:19:55-00:20:33) “Children must early learn the the beauty of generosity. They are taught to give what they prize most, that they may taste the happiness of giving.” -Ohiyesa - Charles Alexander Eastman 6. Brother Mikey - “Home Again” (Happiness) (00:20:33-00:24:08)  7. Cary Morin - “Dawn's Early Light” (Cradle to the Grave) (00:24:08-00:28:32) 8. Dennis Shorty & Jennifer Fröhling - “Kid's Song” (Dena Zagi - Gucho Hin) (00:28:32-00:31:25)  PROGRAM BREAK (00:31:25-00:31:41) “He sees no need for setting apart one day in seven as a holy day, since to him all days are God's.” -Ohiyesa - Charles Alexander Eastman 9. William Clipman - “Convergence” (Awakening The Fire) (00:31:41-00:36:15) 10. Tuva Ensemble - “Khoomei” (Traditional Music and Throat Singing of Tuva) (00:36:15-00:38:18) 11. Byron Nicholai - “I Am Yup'ik” (I Am Yup'ik) (00:38:18-00:40:00)  Roman Orona (Host) (00:40:00-00:40:56) “If you ask him: "What is silence?" he will answer, "It is the Great Mystery! The holy silence is His voice!" If you ask: "What are the fruits of silence?" he will say: "They are self-control, true courage or endurance, patience, dignity, and reverence. Silence is the cornerstone of character.” -Ohiyesa - Charles Alexander Eastman 12. Digging Roots - “These Hands” (We Are) (00:40:56-00:43:55) 13. Hawane Rios - “7th Generation” (Together We Rise) (00:43:55-00:49:08) PROGRAM BREAK (00:49:08-00:49:26) “Nearness to nature... keeps the spirit sensitive to impressions not commonly felt and in touch with the unseen powers.” -Ohiyesa - Charles Alexander Eastman 14. Zully Murillo - “Miedo en el Monte” (Cuentos Contados Cantados) (00:49:26-00:55:00)  Roman Orona (Host) (00:55:00-00:57:25) “The Wise Man believes profoundly in silence - the sign of a perfect equilibrium. Silence is the absolute poise or balance of body, mind and spirit. The man who preserves his selfhood ever calm and unshaken by the storms of existence - not a leaf, as it were, astire on the tree, not a ripple upon the surface of the shinning pool-his, in the mind of the unlettered sage, is the ideal attitude and conduct of life. Silence is the cornerstone of character.” -Ohiyesa - Charles Alexander Eastman 15. Southern Style - “Extra” (Blacked Out) (00:57:25-01:00:50) DONATION ADVERTISEMENT (01:00:50-01:01:06) The Indigenous Cafe Podcast is hosted by Roman Orona and brought to you by iamHUMAN Media. iamHUMAN Media is a non-profit 501(c)(3) focused on raising the awareness of social discourse to all humans through development of programs and artistic ventures (music, movies, stage performances, books, workshops, concerts, film festivals, community outreach, community building, panel discussions, etc.)  to  foster and promote unity in diversity and community fellowship acknowledging that all HUMANs are related simply by being HUMAN. Below are ways to help us continue our programming or to learn more about us: https://paypal.me/iamHUMANmedia?locale.x=en_US Website: www.iamHUMANmedia.com Email: indigenouscafe1@gmail.com

In this episode, Mark Edmond, Charles Alexander & Jemel Lewis from the Black Bread Company share the story behind creating the first black-owned bread company amidst a global pandemic.  “If a dream has been placed in your heart, You Owe You to see that dream to fruition!” Preorder your copy today! https://etinspires.com/you-owe-you  8:25 - How the Black Bread Company turned an idea into conception. 13:50 - “Get to a point where you don't have excuses and have solutions instead.” 16:55 - “Put up everything you have.” Investing everything you have and having faith that God will provide is vital in starting.  20:50 - Is your product ready for presentation before reaching out to people that can help? Takeaways Don't be embarrassed to fail. Don't tell people about what you're doing until it's done—be cautious about who you share your dream with.  Come with action steps each week.  Don't  create products that people don't need.  Questions Are your friends saying good things about you when you aren't around? If your looking to gain equity within the company, head to Blackbreadco.com and click the invest option to join! Join our discord for dialogue about each episode!  https://discord.com/channels/926912220351328346/979048981134970994 Listener Perks Organifi Is giving our listeners up to 20% off of their order! Just go to www.organifi.com/success. Support your journey from sunrise to sunset with fan-favorite superfoods backed by science to replenish micronutrients, support energy and balance hormones from am to pm with our customer favorites. Upside is an incredible app for anyone who buys gas, groceries or dines out. With every purchase, you can earn cash back thanks to Upside. Download the FREE Upside App and use promo code SUCCESS to get $5 or more cash back on your first purchase of $10 or more. Indeed makes it easy to hire great talent. According to ComScore, Indeed is the #1 job site worldwide. • Start hiring RIGHT NOW with a SEVENTY-FIVE DOLLAR SPONSORED JOB CREDIT to upgrade your first job post at Indeed.com/SUCCESS . You can earn up to an additional FIVE HUNDRED DOLLAR CREDIT by conducting virtual interviews! Go to Indeed.com/SUCCESS to claim your SEVENTY-FIVE DOLLAR CREDIT NOW. BABBEL is an app that makes learning a new language fun & easy with no artificial lesson plans! Make your way over to www.babbel.com/SUCCESS to receive up to 60% off of your subscription. Enjoy the perks of lessons, podcast & live classes, and 14 languages to choose from. There's also a Twenty day money back guarantee! Organifi Glow - Take advantage of Organifi's Summer Seasonal product Organifi Glow! Receive 20% off the tasty Raspberry Lemonade flavor up until September 30th. Organifi Glow is the vegan superfood blend designed to hydrate your skin & support natural collagen production in your body.

We are going to take a different approach to this week's episode, so please don't be alarmed. Peter was asked to join in on a zoom call with Charles Alexander, Director of the Tennessee Small Business Development Center at Volunteer State Community College. Peter was able to share everything from who we are, where we came from, and how we approach doing business with our friends and clients. As always, we are very intentional about being different. Not just SAYING it, but truly living our approach day in and day out. I hope you enjoy this small conversation, and as always, feel free to send in any questions you may have for future shows to connect@afiadvisors.com!

Episode 55 w/ Charles Alexander, Part II! Continuing the wisdom with JERSEY BOYS elder, Charles Alexander. Do you ever look at your favorite CDs or records and read the booklet that comes with them? Someone is hired to write those notes and essays, and Charles was hired by Motown Records AND Frankie Valli's team to write for Frankie and Bob Gaudio respectively...as well as JERSEY BOYS! In Part II of our interview with Charles, learn how he helped sew the Four Seasons, Frankie Valli and Bob Gaudio into the fabric of music history with the liner notes of "Jersey Beat: The Music of Frankie Valli and the Four Seasons!" Not ONE detail is missed! Charles even reads us his email thread with Bob Gaudio. You don't want to miss this. Huge thanks to Howard Tucker and Pam Singer for bringing us all together and making this interview happen! A' Salud♥️

Episode 55 w/ Charles Alexander!! Please welcome JERSEY BOYS wise man and elder, Charles Alexander. There's an elite group of JERSEY BOYS fans called the “Elders” who know the history of The Four Seasons and JERSEY BOYS like the back of their hand. These people grew up with the Seasons music and have seen JERSEY BOYS dozens and dozens of times…EACH! Our special guest Charles Alexander is one of those elders! Charles is a former editor at Time Magazine and has an extensive history with The Four Seasons and JERSEY BOYS. Remember Frankie and Bob's handshake? Gava? Those scenes are inspired by Charles's business story in 1987 detailing their agreement to give each other “half of everything they record outside the group.” In Part I of our interview with Charles, learn the details behind his influential article and how his relationship with Bob Gaudio led to him writing the liner notes for the Original Broadway Cast recording. And much, much more! You don't want to miss this. Huge thanks to Howard Tucker and Pam Singer for bringing us all together and making this interview happen! A' Salud♥️

Hi, I'm the Profit Answer Man Rocky Lalvani! I help small business owners simplify their financial reports so that they can make more informed business decisions with fewer hassles. We utilize the Profit First system created by Mike Michalowicz Effortless Cashflow Course: http://bit.do/effortlesscashflowcourse Schedule your free, no-obligation intro call: https://bookme.name/rockyl/lite/intro-appointment-15-minutes More about making profitability simple: http://profitcomesfirst.com/ Questions: questions@profitanswerman.com Email: rocky@profitcomesfirst.com Bio: Charles Alexander's mission in life is to help entrepreneurs get focused and beat the odds of business failure.   Charles is the Director of the Small Business Development Center at Volunteer State College, where he provides one-on-one business coaching and teaches seminars to help entrepreneurs grow their businesses.   Working with over 1,000 entrepreneurs has helped him become a polished storyteller that uses humor and real-world experiences to educate others.   In addition to coaching entrepreneurs, Charles also owns his own business, creating Explainer Videos for busy professionals.   Lastly, and most importantly, he is happily married to his wife Sarah and is the proud father of three lovely children, Ava, Lilly, and Lane.     Links: http://bizstats.com/   https://www.yourcharlesalexander.com/   Profit Answer Man Facebook group: https://www.facebook.com/groups/profitanswerman/ My podcast about living a richer more meaningful life: http://richersoul.com/ First 2 chapters of Profit First: https://sendfox.com/rocky This episode is part of the SMB Podcast Network. Find other great interviews from around the internet just like this one at https://www.SMBPodcastNetwork.com Music provided by Junan from Junan Podcast Any financial advice is for educational purposes only and you should consult with an expert for your specific needs.

Are you one of the millions that are ready to join the great resignation? If you have a side hustle, that could be your ticket out of the corporate world and into solopreneurship.  Charles Alexander is a small business coach who focuses on helping entrepreneurs get focused so that they can beat the odds of small business failure. If you are ready to learn how to take your side hustle and turn it into a full-time business then press play now.  You will want to hear this episode if you are interested in... How Charles got where he is today [1:22] How to switch from side hustle to full-time [9:00] What causes businesses to fail [16:31] Create leads [23:40] Start cheaply [36:48] The money questions [41:35] Resources & People Mentioned BOOK - The Solopreneur's Money Manifesto by Gabe Nelson BOOK - The Happiness Advantage by Shawn Achor BOOK - The Millionaire Next Door by Thomas J. Stanley Episode 10 - Create a Morning Formula to Supercharge Your Life with Buddy Rathmell  BOOK - Miracle Morning by Hal Elrod Connect with Charles Alexander YourCharlesAlexander.com - Make sure to grab the ‘How to Turn Your Side Hustle into a Small Business' Checklist Your Charles Alexander on LinkedIn  Connect With Gabe Nelson www.GabeNelsonFinancial.com/contact FREE Downloadable Resources at https://www.gabenelsonfinancial.com/resources/ EMAIL: Gabe (at) GabeNelsonFinancial.com Follow Gabe on LinkedIn Follow Gabe on Twitter: @GabeNelsonCFP Follow Gabe on Facebook Follow Gabe on Instagram: @GabeNelsonCFP Subscribe to Solopreneur Money Audio Production and Show notes by PODCAST FAST TRACK https://www.podcastfasttrack.com

We're coming out of Winter and moving into Spring, what better time than now to position your business for the next stage of growth. Here are five key points that will help your business reach its goals this year.  1. Client experienceThe biggest topic we've heard over and over again is that today's small businesses need to provide a better client experience. We talked about this topic extensively in our episode with Hank Ebeling of H4 Training (listen here). Why is it when we interact with a small business their quality of work is outstanding but getting them to respond to an email, return a phone call, or send over an estimate is frustrating? Often the answer is the business owner is spending too much of their time working in the business and not on the business. What might seem like busy work to you is what most customers think of as good customer service. The great part though is, just like having the right tools for the job site, the right software can help you automate tasks and provide customer service that matches the quality of your work. 2. Starting a businessWhen it comes to starting a business, a side hustle can be a great way to get started as an entrepreneur. We spoke with Charles Alexander, the Director of the Tennessee Small Business Development Center, and he shared how a side hustle provides a proof of concept (listen here). Growing your business on the side while you continue to work your day job is a solid way to improve your odds of being successful. 3. Launch your business in a way that you aren't just buying yourself a jobThis is an all-too-common pitfall when starting a business. In our episode with Corey Harris and Julie Traxler of SB Pace, they shared how most small business owners that are on the edge of burnout is a result of working harder vs. smarter (listen here). The concept of firing yourself is to get out of the day-to-day operations of the business so that you can focus on the bigger picture – how to improve your offering, find new customers, and delight the customers you do have so they come back for more and give you referrals. Part of the way you can fire yourself is to automate as many of the trivial tasks as possible. Don't overlook this essential step because there is a compounding benefit that is found on the other side.  4. Know your numbersKnowing your numbers all starts with accurate bookkeeping, which not only allows you to borrow money if needed but more importantly allows you to get the data that helps you make better and quicker decisions. Knowing your numbers can help you better understand what products or services are driving profit or if you are even making the profit you thought you were. Many small businesses underprice their services which leaves them with too little profit and can result in failure. That is why smart business owners have adopted the profit-first model we spoke about with Stephen King from GrowthForce (listen here). We also spoke with Danielle Hayden from Kickstart Accounting about how her firm is empowering small business owners with insights so they can grow their businesses faster (listen here). 5. Fix your mindsetAs your business grows, it becomes more and more critical that you approach it with the right mindset. Mikey Moran of Private Label Extensions shared his philosophy: the quicker we can push past those failures, the quicker we can find success on the other side (listen here). As an entrepreneur, you need to be curious, open-minded, and realistic about your weaknesses so you can hire people to fill in those gaps. Don't fall into the trap where you ignore your weaknesses and don't surround yourself with a team that challenges you to grow.   Resources Shared: ThryvHow to Turn Customer Service into a Competitive Advantage – Hank EbelingHow to Start and Grow a Side Hustle into a Successful Small Business - Charles Alexander How to Launch a Business So You're Not Just Buying Yourself a Job - Julie Traxler & Corey HarrisFixing Your Pricing Model Can Help You Live The Dream – Stephen KingHelping Entrepreneurs Understand Their Numbers – Danielle HaydenWhy Having the Right Mindset is Critical to Business Success - Mikey Moran  

Show Notes   - The Grow Your Business and Grow Your Wealth podcast with Gary Heldt   - EP 086 Charles Alexander, Founder – YourCharlesAlexander.com   Charles Alexander's mission in life is to help entrepreneurs get focused and beat the odds of business failure.   Charles is the Director of the Small Business Development Center at Volunteer State College, where he provides one-on-one business coaching and teaches seminars to help entrepreneurs grow their businesses.   Working with over 1,000 entrepreneurs has helped him become a polished storyteller that uses humor and real world experiences to educate others.   In addition to coaching entrepreneurs, Charles also owns his own business, creating Explainer Videos for busy professionals.   Lastly, and most importantly, he is happily married to his wife Sarah and is the proud father of three lovely children, Ava, Lilly and Lane.   Charles' insights include:    How yourcharlesalexander.com got started How the great resignation is expanding business What led him to business coaching The challenges of turning a side hustle into a full time job The importance of a budget and how to get started Enjoy the show!   Connect with Charles:   Website: http://www.yourcharlesalexander.com/about YouTube: https://www.youtube.com/user/yourcharlesalexander LinkedIn: https://www.linkedin.com/in/yourcharlesalexander/   Connect with Gary: Website: https://sbadvisors.cc/ Facebook: https://www.facebook.com/SmallBusinessAdvisors LinkedIn: https://www.linkedin.com/in/gary-d-heldt-jr-388a051/ Learn more about your ad choices. Visit megaphone.fm/adchoices

In this installment of Evolution Revisited, I'm taking a look back at Episode 040 of Evolution of Brand featuring Charles Alexander and sharing some of my big takeaways from our conversation. I'll also be sharing a clip from Episode 042 featuring award-winning entrepreneur and business leader Krishna Mohan. 10 Tips For Becoming a Valuable, Fully Optimized Podcast Guest: Click here to learn more and get your free copy MUSIC CREDIT: "Victory" courtesy of purple-planet.com

In this installment of Evolution Revisited, I'm taking a look back at Episode 040 of Evolution of Brand featuring Charles Alexander and sharing some of my big takeaways from our conversation.I'll also be sharing a clip from Episode 042 featuring award-winning entrepreneur and business leader Krishna Mohan.10 Tips For Becoming a Valuable, Fully Optimized Podcast Guest: Click here to learn more and get your free copyMUSIC CREDIT: "Victory" courtesy of purple-planet.com

Top 3 Takeaways From This Value-Packed Conversation:In today's fast-paced world, attention spans are smaller and capturing someone's attention has to be done in 2-3 secondsIn order to transition from side hustle to full-time, you have to get started. Often times, we let "paralysis by analysis" stop us from taking action. The only way to discover if your side hustle can support you on a full-time scale is to dedicate time and effort to bringing your ideas to the masses, vetting them for proof of concept, and cultivating them so you can grow and scaleIf you want to stand out, develop a niche. You can achieve far greater results being an expert and authority in one space versus trying to spread yourself too thin by serving multiple masters. "Have a niche. Stick with it. Dominate that niche."   Click here for complete show notes Episode 040 of Evolution of Brand is sponsored by Pineapple Podcast Academy! Looking to start a podcast? Be sure to do it right and build a foundation that will keep you invested in your show. Learn more in this free workshop 10 Tips For Becoming a Valuable, Fully Optimized Podcast Guest: Click here to learn more and get your free copyMUSIC CREDIT: "Victory" courtesy of purple-planet.com

Top 3 Takeaways From This Value-Packed Conversation: In today's fast-paced world, attention spans are smaller and capturing someone's attention has to be done in 2-3 seconds In order to transition from side hustle to full-time, you have to get started. Often times, we let "paralysis by analysis" stop us from taking action. The only way to discover if your side hustle can support you on a full-time scale is to dedicate time and effort to bringing your ideas to the masses, vetting them for proof of concept, and cultivating them so you can grow and scale If you want to stand out, develop a niche. You can achieve far greater results being an expert and authority in one space versus trying to spread yourself too thin by serving multiple masters. "Have a niche. Stick with it. Dominate that niche."    Click here for complete show notes  Episode 040 of Evolution of Brand is sponsored by Pineapple Podcast Academy! Looking to start a podcast? Be sure to do it right and build a foundation that will keep you invested in your show. Learn more in this free workshop  10 Tips For Becoming a Valuable, Fully Optimized Podcast Guest: Click here to learn more and get your free copy MUSIC CREDIT: "Victory" courtesy of purple-planet.com

In this installment of Evolution Revisited, I'm sharing some of my big takeaways from Episode 038 of Evolution of Brand featuring Rocky Buckley. I've also got some additional insight and commentary on beginning with the end in mind, mastering the inner and outer game of success, and vetting your ideas before investing time into bringing them to life. And finally, I have a sneak preview of Episode 040 of EoB featuring Charles Alexander. 10 Tips For Becoming a Valuable, Fully Optimized Podcast Guest: Click here to learn more and get your free copy MUSIC CREDIT: "Victory" courtesy of purple-planet.com

In this installment of Evolution Revisited, I'm sharing some of my big takeaways from Episode 038 of Evolution of Brand featuring Rocky Buckley.I've also got some additional insight and commentary on beginning with the end in mind, mastering the inner and outer game of success, and vetting your ideas before investing time into bringing them to life.And finally, I have a sneak preview of Episode 040 of EoB featuring Charles Alexander.10 Tips For Becoming a Valuable, Fully Optimized Podcast Guest: Click here to learn more and get your free copyMUSIC CREDIT: "Victory" courtesy of purple-planet.com

"Like smoke through a keyhole"...That's how University of Oklahoma Coach Barry Switzer described the running style of his All-American runningback Joe Washington.Both Joe and his brother Ken were leaders in vaulting the Port Arthur Lincoln High School Bumblebees to Southeast Texas' dominating high school sports power in the early 1970s.Hear Joe and Ken talk about:Moving from Bay City to Port Arthur,Being raised by and playing football for their father, Texas High School Hall of Fame Coach Joe Washington;Big games played by the Bees in the early 1970s;Some of Joe's and Ken's favorite plays, and keys to their success;Port Arthur Lincoln track legend Robert Perry and basketball legend Earl "The Pearl" Evans;Meeting their lifelong sweethearts while students at Lincoln High School;and much, much, more!!The podcast brings up a wide range of names from Southeast Texas, including Coach Joe Washington, Phyllis Washington, Melvin Brown, Coach Dealey, James Gamble, Leroy Leopold, Richard Dick Williams, Cordell Lindsey, Carl Jackson, Wayne Williams, Ellis Wise, Johny Hamilton, Anderson Harrison (teacher), Henry Mayes, Jayne Smith, Roberta Simpkins Moss, Clayton Clark, Jeff Bergeron, Larry Mayer, Glen Como, Anthony Bryant, Anders Harrison (player), Gary Newman, Marvin Moore, Sam Graham, Ronnie Ford, Gary Drake, Chucky Baker, Charles Alexander, Marvin Charles, Reginald Lewis, Calvin Jerry, Nathaniel Mack, Burks Washington, Alphnse Thomas, Joseph Threats, Brent Guidry, Harold Jones, Carlton Richards, Judge Brad Burnett, Wade Phillips, Robert Perry, Earl "The Pearl" Evans, Meadow Lark Arceneaux Washington, Leroy Arceneaux, Charles Getwood, Clifford Landry, Laurence Ann Roberts Washington...and more!!Also included is renowned recording artist Carlos Santana!This ain't no Jive--it's straight from the Bee Hive...Right here on Down Trails of Victory podcast!

We are pleased to be joined by one of the members of the Bengals' 1981 Super Bowl team to talk about his memories of that magical season, this year's Bengals team and more! Go check out his line of seasonings, rubs and more at www.cmonmanseasoning.com. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Charles Alexander's mission in life is to help entrepreneurs get focused and beat the odds of business failure. Charles is the Director of the Small Business Development Center at Volunteer State College, where he provides one-on-one business coaching and teaches seminars to help entrepreneurs grow their businesses. Turn Your Side Hustle to Full-Time Business Checklist Working with over 1,000 entrepreneurs has helped him become a polished storyteller that uses humor and real-world experiences to educate others. In addition to coaching entrepreneurs, Charles also owns his own business, creating Explainer Videos for busy professionals. In addition to listening to the episode, you can watch a video of their discussion on our YouTube Channel.  And be sure to subscribe to support the podcast! For general information about the podcast, send an email to info@beinhakerlaw.com To follow Mitch and the podcast, go to linktr.ee/beinhakerlaw. You can subscribe and listen to episodes on Apple Podcasts, Google Podcasts, Amazon Music, Spotify and most other directories. Please review us whenever possible and thanks for your continued support! Sponsorships and paid guest appearances are available. Connect with us by email or on social media. The Accidental Entrepreneur is brought to you by Beinhaker Law, a boutique business & estates legal practice in Clark, NJ. To learn about shared outside general counsel services and how to better protect your business, visit https://beinhakerlaw.com/fractional-gen-counsel/ Please support our affiliate sponsors (https://beinhakerlaw.com/podcast-affiliates/). Also, support the show and get your own podcast merch! (https://beinhakerlaw.com/podcast-store/) One of One Productions - a New Jersey-based studio, just over the George Washington bridge, that caters to the booming business of podcasting. Be sure to check out the guesting kit that they've created exclusively for our listeners! https://one-of-one-productions.myshopify.com/products/mitchell-beinhakers-guesting-kit North Authentic - NorthAuthentic.com is a conscious hair care marketplace offering the cleanest brands from around the world. Their pro stylists curate only the most fabulous non-toxic hair products. Use our affiliate link for all your purchases! https://shrsl.com/38heu The Healthy Place - Findyourhealthyplace.com has thousands of supplements to help you live a better quality of life; as well as natural solutions for chronic pain, stress, anxiety, depression, sleep and much, much more. Need guidance? Use their Live Chat feature and talk to a Wellness Consultant right on their website. The Accidental Entrepreneur is a trademark of Mitchell C. Beinhaker. Copyright 2018-2022. All rights reserved.

Are you making a little money on the side and trying to figure out to make the leap to full-time entrepreneur? Entrepreneur Exchange podcast hosts Jeff Neuville and Gary Muller welcome Charles Alexander, Director of the Tennessee Small Business Development Center at Volunteer State College, to talk about moving your side hustle to a self-sustaining business. Charles also answers some hard-hitting lightning-round questions, and the group shares their Small Business of the Month recommendations. It's all here on this month's Entrepreneur Exchange!Small Businesses of the Month mentioned in this episode: Salt Med Spa, Hendersonville, TN- Hendersonville - Salt MedSpa, Jacksonville Ultimate Tailgate Party, PQ CNC WorksCVCC Small Business Center Tennessee Small Business Development Center, Gallatin Center | VSCC - TSBDC | Tennessee Small Business Development CentersFind Charles Alexander at Explainer Videos for Busy Professionals and Coaching Side Hustle to Small Business (yourcharlesalexander.com)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Where do you start in describing a staggering collection of hundreds of rare items of Indianapolis memorabilia and ephemera? A private collection owned by antiques dealer Charles Alexander includes miniature models of iconic structures like the Soldiers and Sailors Monument; he owns two replicas created as the landmark was being constructed during the 1880s and '90s. The historic models differ in appearance because the monument's design was still evolving.

Like many aspiring entrepreneurs, you probably have at least one side hustle that you're trying to grow. Taking a business from side hustle to full-time is a BIG leap. But it's not an impossible one. Especially with Charles Alexander by your side. As the director of the Small Business Development Center at Volunteer State College, […] The post Taking Your Side Hustle to a Full-Time Business, With Charles Alexander first appeared on Business Creators Radio Show with Adam Hommey.

Join your host Giuseppe Grammatico and his guest Charles Alexander, the Director of the Small Business Development Center at Volunteer State College. In this episode, Charles and Giuseppe talk about the ways that transform side hustles into small businesses. From one-on-one coaching and working with 1,000 entrepreneurs, today, Charles shares his thoughts on mindset building, startups, franchises, prioritization, what it takes to launch a business, and more.In this episode, you will learn:Charles Alexander – on business coaching and entrepreneurshipMindset setting expectationsThe ratio of startups vs. franchiseesPutting time, effort, and energy in planning the launching of a small businessMaking a checklist of things needed to be prioritized and accomplishedAnd so much more!About Charles Alexander:Charles is the Director of the Small Business Development Center at Volunteer State College, where he provides one-on-one business coaching and teaches seminars to help entrepreneurs grow their businesses. Working with over 1,000 entrepreneurs has helped him become a polished storyteller that uses humor and real-world experiences to educate others.Charles Alexander's Contacts and Resources:Website: https://www.yourcharlesalexander.com/ LinkedIn: https://www.linkedin.com/in/yourcharlesalexander/ YouTube: https://www.youtube.com/channel/UCbWY63hHWwG8i4uJZa5x8-QTurn Your Side Hustle Into A Full-Time Business:https://www.yourcharlesalexander.com/smallbusiness Explainer Videos for Busy Professionals:https://www.yourcharlesalexander.com/explainervideo Connect with Franchise Freedom on:Website: https://ggthefranchiseguide.com/podcast/Linkedin: https://www.linkedin.com/in/giuseppe-grammatico-4407672b/Facebook: https://www.facebook.com/GGTheFranchiseGuideTwitter: https://twitter.com/ggrammaticoInstagram: https://www.instagram.com/gg_the_franchise_guide/Youtube: https://www.youtube.com/channel/UCxWsxLRngbxJEH2m8w-ptYw?view_as=subscriberApple: https://podcasts.apple.com/us/podcast/franchise-freedom/id1499864638Spotify: https://open.spotify.com/show/13LTN5UzA57w2dTB4iV0fmGoogle: https://cutt.ly/gkG7t2gThe Franchise Freedom: Discover Your New Path to Freedom Through Franchise Ownership, Book by Giuseppe Grammatico:https://ggthefranchiseguide.com/book/

Part One: This topic has been a long time coming. The fellas are talking guns-what is the 2nd Amendment & its history, why are white folks so up in arms about gun control, Blacks and the stigma of owning/carrying firearms, & more. Our special guest is Charles Alexander, owner of Use of 4ce, LLC, licensed firearms instructor, and law enforcement professional. Reach him on his socials: www.facebook.com/useof4ce IG: @useof4ce MoF crew www.facebook.com/mondaysoverfridays IG: @mondaysoverfridays --- Support this podcast: https://anchor.fm/aaron-withers2/support

Episode #7 of the From the Fabricator podcast series is here!  This month we have Charles Alexander of Walker Glass, Adrian Lowenstein of Skyline Windows and Jen Marchesani of Shildan.  Good conversations and insights on everything from bird glazing to terra cotta and more.Charles: 4:08Adrian: 28:53Jen: 1:00:26Thank you for listening! Also don't forget to register for GlassBuild at GlassBuild.com 

Don Anders sits down with Charles Alexander to discuss his unique niche: Creating 90-second explainer videos for financial advisors. Charles discusses the do's and don'ts of explainer videos and storytelling online in general and shares what his work looks like. (Check out the YouTube video of the interview to see what one of the explainer videos looks like)If you'd like to get your own customized "Meme Stock" explainer video for free CLICK HEREJoin our Private Facebook Marketing Group CLICK HERELearn more about Charles Alexander CLICK HERE

If you have any questions for Charles and want to reach out to him directly, he's been kind enough to give his email address: Charles@systemicmusic.com

NFL Legends Show: Guest Charles Alexander Former Cincinnati Bengals Running Back --- Support this podcast: https://anchor.fm/michael-a-goodpaster/support

@musicsoulliveshowcase would like you to meet our 2020 #showcasecontestant @charlesalexandersingsThis video content is an #exclusiveinterview for our audience to get acquainted with the Music Soul Live Showcase contestant and a peek at what's to come on 12/19

On September 21, 2020, authorities allege that 15-year-old Charles Lamar Alexander shot and killed his 'uncle,' 46-year-old Corey Smith, respected educator and beloved football coach at Miami Senior High School, in Miami, Florida. Charles Alexander is the son of Lamar Alexander, one of the instigators of the 2019 UPS truck hijacking that left Frank Ordonez and Rick Cutshaw dead. This episode is brought to you by Best Fiends and make sure to check out Murderific True Crime Podcast hosted by my friend Bern in the state of Maine- available everywhere.Music:We Talk of Dreamswww.purple-planet.comSources: Ian Margol, Andrea Torres. “FDLE’s update on probe: 20 officers fire weapons during fatal shooting.” March 6, 2020. https://www.local10.com/news/local/2020/03/06/fdle-20-officers-fire-weapons-during-shooting-killing-4-including-ups-driver/Andrew Scheinthal. “Family of UPS driver killed in Miramar shootout speaks out amid lawsuit to 6 agencies.” October 8, 2020. https://wsvn.com/news/local/miami-dade/family-of-ups-driver-killed-in-miramar-shootout-speaks-out-amid-lawsuit-to-6-agencies/David J. Neal. “Civilian victims in UPS truck shootout sue Miami-Dade police, FHP and 4 other agencies.” September 16, 2020. https://www.miamiherald.com/news/local/crime/article245772285.htmlDavid K. Lee. “In UPS-hijacking gun battle in Florida that killed two, nearly 200 shots were fired.” December 19, 2020. https://www.nbcnews.com/news/us-news/ups-hijacking-gun-battle-florida-killed-two-nearly-200-shots-n1104961Adriana Gomez Licon, Terry Spencer, Curt Anderson. “Slain UPS driver’s family questions police response to chase.” December 6, 2019. https://apnews.com/article/b4ddbbb44bc4acba62da434ae402ac3dJustin Case, Jack Lowenstein. “Robber killed after stealing UPS truck did similar crime in 2008.” December 6, 2020. https://www.winknews.com/2019/12/06/robber-killed-after-stealing-ups-truck-did-similar-crime-in-lee-county-in-2008/Alex Johnson. “Chase, shootout involving UPS truck in Florida lead to 4 deaths.” December 6, 2019. https://www.nbcnews.com/news/crime-courts/chase-shootout-involving-hijacked-ups-truck-florida-leads-multiple-deaths-n1096871https://miami.cbslocal.com/2019/12/06/south-florida-deadly-shootout-robbery-suspects-identified-lamar-alexander-ronnie-hill/https://miami.cbslocal.com/2020/10/14/bond-denied-charles-alexander-charged-murder-miami-high-football-corey-smith/ https://miami.cbslocal.com/2020/09/25/charles-alexander-charged-murder-miami-senior-high-football-coach-corey-smith/David Ovalle, Alex Harris. “FBI identifies robbers killed in UPS truck hijack and shootout.” December 6, 2020. https://www.miamiherald.com/news/local/crime/article238109189.htmlCharles Rabin. “Teen charged as an adult in murder of his uncle, Miami High football coach Corey Smith.” October 13, 2020. https://www.miamiherald.com/news/local/crime/article246419075.htmlDavid Ovalle, Charles Rabin. “Cops: Teen murdered Miami High Coach Corey Smith, stole $7,450 cash. He’s under arrest.” September 24, 2020. https://www.miamiherald.com/news/local/crime/article245943575.htmlChristian De La Rosa, Saira, Anwer. “Detectives arrest teenaged suspect in high school football coach’s murder.” September 24, 2020. https://www.local10.com/news/local/2020/09/24/detectives-arrest-suspect-in-high-school-football-coachs-murder/Ian Margol. “Coach killed by 15-year-old ‘nephew,’ police say; more than $7000 found in boy’s jeans.” September 25, 2020. https://www.local10.com/news/local/2020/09/25/coach-killed-by-15-year-old-nephew-police-say-more-than-7000-found-in-boys-jeans/

Some may be surprised to learn that the guitar is not a recent invention. Stringed instruments have dated back to 1900 B.C. After the actual guitar was conceived, it did not take long to spread across the world. In the past one-hundred years, artists and engineers alike have tweaked the guitar to align with the trends of the era, shaping the guitar as we know it today.If you have any questions or comments about the information provided in this episode, please contact us at thehistoryof365@gmail.com.Please check out our YouTube channel at:https://www.youtube.com/channel/UClgEDVE4OJlmjboo9IMNtUwPlease check out our Instagram at:https://www.instagram.com/thehistoryofpodcast/Pikasso Guitar picture:https://www.google.com/url?sa=i&url=https%3A%2F%2Foctopusmediaink.com%2Flindamanzer%2F&psig=AOvVaw29E1HeiZWTMt6ONC2X18vb&ust=1601828059227000&source=images&cd=vfe&ved=0CAIQjRxqFwoTCMDzge7omOwCFQAAAAAdAAAAABADSources:Turnbull, Harvey. The Guitar, from the Renaissance to the Present Day. New York: C. Scribner's Sons, 1974.Freeth, Nick, and Charles Alexander. The Acoustic Guitar. Philadelphia: Courage, 1999. Print.Bacon, Tony. History of the American Guitar: 1833 to the Present Day. Milwaukee, WI: Backbeat, 2011. Print.faze.ca/evolution-of-the-guitar/www.martinguitar.com/about/martin-story/martin-timeline/the-timeline-of-martin-guitar-1796-1873/www.martinguitar.com/about/ https://www.britannica.com/art/lute

Telling a story is never easy, but telling a story about insurance is even harder but Charles Alexander knows how.  Insurance can scare consumers into purchasing but it can also educate them into purchasing the right coverage, coverage that agents and brokers struggle to explain in the sales process.  Charles shares his tips, tricks and things not to do with video marketing as he joins Curt and Pete on this episode. Please rate, review and follow the podcast! See omnystudio.com/listener for privacy information.

Marketing Strategies Revealed in this Episode: How do you decide what content to put in a video Coming up with the perfect story for your brand Recommended video software to use when creating explainer videos The best ways to incorporate videos in your marketing for the best ROI Hidden Do's and Don'ts when it comes to video

Charles Alexander founded his company creating animated explainer videos for busy professionals such as financial advisors, insurance agents, and business service providers. His 90-second videos help his clients stand out from others, build the know-like-and-trust factor with their audience, and close customers. He shares more why video is such a critical element of marketing for businesses these days, his unique process for creating, producing and delivering videos and even some tips for creating your own videos.   Connect Linkedin – https://www.linkedin.com/in/yourcharlesalexander/ Blog – http://www.yourcharlesalexander.com/blog/ Facebook – https://www.facebook.com/yourcharlesalexander/ Google+ – https://sites.google.com/site/yourcharlesalexander/ Youtube – https://www.youtube.com/user/yourcharlesalexander/videos Website – http://www.yourcharlesalexander.com/   People Mentioned Jerry Seinfield – https://twitter.com/JerrySeinfeld   Resources Headspace – https://www.headspace.com/ Fitbit – https://www.fitbit.com/ Moment – https://inthemoment.io/   Books indistractable by Nir Eyal and Julie Li: https://amzn.to/3fj5npk The Millionaire Next Door by Cotter Smith, Thomas J. Stanley, and William D. Danko: https://amzn.to/3fkyMj5 Deep Work by Cal Newport: https://amzn.to/2ZeqDqT Psycho-Cybernetics by Maxwell Maltz: https://amzn.to/2OfbXl8

On today's episode, we're doing it LIVE! That's right, it's a Since We're On The Subject Watch Party and we're re-watching the 2019 LSU vs. Alabama Game, with a little help from our friends. We talk with some of our buddies from around the US, we get a call from our favorite teacher from middle school, and even Charles Alexander (former LSU Running Back) and Chris Blair (Voice of the Tigers) join in on the fun! This show was a blast!

On today's episode, we're taking a slightly different approach! We're talking to animated content creating mastermind, Charles Alexander. Charles' mission in life is to help busy professionals, mainly insurance brokers, in the US to stand out in a crowded marketplace by creating story-based explainer videos. LEARNING OBJECTIVES: Animated explainer videos are of a hot topic amongst people, specifically in the insurance and financial industries, where it's less likely you'll see your competitors on camera. Videos are important because they grab the audiences' attention quickly and helps to build a trust factor among your potential clients. A potential client will need to hear from you 7 to 12 times before wanting to engage with you or your product. There are two types of people we generally hang out with – people who we are similar to and people we want to be like and that's who you're going to attract. Creating a detailed and specific ideal avatar using the tools in this podcast will really help you to identify who you're targeting and what they'd like to see in video marketing. Keep ‘recycling' your video marketing – using it once makes no difference… using it continuously will get results. BEST MOMENTS: ‘'…even if you do give great customer service, you don't have to tell them that. They kind of assume that they don't assume. If you don't say, I give great customer service, they'll say, well, Sarah must suck. She didn't say, I think about giving great customer service, so she must not be good at it. It doesn't cross their mind.'' ''…identifying who, and not even your top producing clients, but your favourite clients are, that's going to make you more money in the long run because you'll be saying - find out who they are, why they're different and not just what their demographics are, but what's their psychographics? Why do they make the decisions they make? It's not about money, and it's not about price every time.'' ‘'90 seconds is our cut off point. Anything less than a minute makes it difficult to get your message across and anything longer than two/two and a half minutes better be Oscar nominated worthy to hold our attention because we are like toddlers - as soon as this shiny object crosses our path, we're going to the next thing.'' ‘'It's like going and getting one of these fancy new Peloton bikes and buying it and riding at once and thinking you were supposed to lose 20 pounds. Well, it didn't work for me… Of course, it didn't work for you didn't use it - and your video is the same way.'' RESOURCES: Charles Alexander's Website: http://www.yourcharlesalexander.com/ Insurance Animation Video Examples: https://www.youtube.com/playlist?list=PLaTa8cOjdC4fhvnRS60elGzUp-ENQIVMz   ABOUT THE HOST Sarah Myerscough is the Sales and Marketing Director of Boston Tullis Group. The founder of The Insurance Brokers Podcast, she brings a wealth of marketing experience and a fresh perspective on marketing in the insurance sector. Boston Tullis works with insurance brokers to offer solutions to business development ceilings, particularly in the rapidly developing fields of video marketing and thought leadership. If you would like Sarah to help you develop an integrated marketing strategy, using state of the art concepts, then please book a free 20 min call via Calendly    Website: https://bostontullis.co.uk/ Evaluation Link: https://s.bostontullis.co.uk/s/podcastevaluation   ABOUT THE GUEST Charles is an expert in creating explainer animated videos that let you stand out and close clients. Specifically working with financial advisors, insurance agents and busy professionals – Charles has a bank of happy clients! With this, Charles is also the director of Tennessee Small Business Development Center at Volunteer State Community College in Tennessee where he provides 1-2-1 consulting sessions and teach seminars to help entrepreneurs grow their businesses. Evaluation Link: https://s.bostontullis.co.uk/s/podcastevaluation

With or without a pandemic, today's world runs on video.    But that camera in your pocket doesn't make you Fellini.   How can you close more leads with videos people actually want to watch?   My latest guest, Charles Alexander, Director of the Tennessee Small Business Development Center, is an expert in explainer videos.    He explained the secrets to cutting through all the noise on social media and getting your content seen by the people who matter.   Charles covered:   - Why video beats written content every time   - How to get your content noticed   - Why storytelling is so important   - Why you need to come out swinging in video content   This blogpost includes highlights of our podcast interview with Charles Alexander, at yourcharlesalexander.com.   For the entire interview, you can listen to The B2B Revenue Executive Experience.   If you don't use Apple Podcasts, we suggest this link.

With or without a pandemic, today's world runs on video.    But that camera in your pocket doesn't make you Fellini.   How can you close more leads with videos people actually want to watch?   My latest guest, Charles Alexander, Director of the Tennessee Small Business Development Center, is an expert in explainer videos.    He explained the secrets to cutting through all the noise on social media and getting your content seen by the people who matter.   Charles covered:   - Why video beats written content every time   - How to get your content noticed   - Why storytelling is so important   - Why you need to come out swinging in video content   This blogpost includes highlights of our podcast interview with Charles Alexander, at yourcharlesalexander.com.   For the entire interview, you can listen to The B2B Revenue Executive Experience.   If you don't use Apple Podcasts, we suggest this link.

Meet Charles Alexander Charles Alexander’s mission in life is to help busy professionals stand out in a crowded marketplace that is filled with “me too” advisors. He does this by creating story-based explainer videos for busy professionals, like Financial Advisors, Insurance Agents, or anyone else that is in an advisory role, that helps them explain what they do and show personality. How do you create the perfect little story? I always work with clients who are usually in an advisory role in some way, shape, form or fashion. One thing I always want to get across to them a lot of the video out there right now is just somebody staring mindlessly into a camera rambling for about 10 minutes hoping to eventually land another point. More than anything we need stories in our videos. In my particular case, I have folks fill out this really simple six question form and from there is where I'll write the story. And what I want people to understand is that the hero of the story is your client or potential customer. They're the ones that need to see themselves in the story in the video. They're the ones that get to take this hero's journey, so to speak. What are some of the best ways to incorporate videos in your marketing that ultimately help you just generate the best ROI. I tell them first and foremost, your website needs to have video, primarily video above the fold on the landing page of the first thing that someone else sees, because even though there are a dozen different ways to drive traffic to your site, one of the most common ways from somebody in an advisory role or any small business or whoever it could be is still word of mouth or referral. The first thing people do is go to websites. They don't necessarily pick up the phone, they don't email they visit them online. When they do that if they go to your site and it looks like everybody else's, they don't really have a good reason to call you. You didn't stand out, you didn't speak to them. One of the very first places I tell people to put video, put it on the homepage, take off all of the jargon take off all of the used stock photos, get rid of it, put a video there. What are some hidden do's and don'ts when it comes to video? One don’t is don't make a video that sucks. I know that should be a given and I do want to give people leeway because you've got to get started somewhere.  I create animated videos. And there's the opposite of that is the talking head video. And if you'll scroll through any social media platform, you will see countless talking head videos. So the don'ts for those is, don't skip the storyline. Don't go in without a script. Don't go in without a plan. And there's a lot of people that just hit the record button. So do your point. Have good audio. That's one key ingredient that a lot of people skip. We will watch a grainy video with a good message as long as it has good audio versus a Hollywood produced video with bad audio. We won't watch it. We'll turn that off. So make sure you get you invest a few bucks in a mic. Can you share with our listeners one of your most successful or favorite networking experiences that you've had? I can tell you about one of the very first networking experiences I had, and we'll talk about what worked and what didn't work there. It was a chamber of commerce leads exchange. It's kind of an entry level networking place where you'll go in for 60 seconds, everybody will introduce themselves and do their elevator pitch. Nobody told a story. Nobody asked how they could really help anybody else. I think the best overall out of all of them was a florist at the end, who hopped up told a story about how they had just helped somebody. And that was it. Everybody wants to go speak to him afterwards. And everybody blew off all the high-power folks with nice ties. How do you stay in front of or best nurture your network in your community? Primarily through content marketing that goes as much or more through email marketing and utilizing the LinkedIn messaging platform as much or more than anything. What works primarily is speaking to somebody as you would speak to them in real life removing all of the jargon, all of the sales pitches. Just speaking to somebody like you and I are having a conversation right now. If you will speak to somebody in a plain language in the way that you want to be spoken to, and you'll nurture the relationship, that way I send out one every couple of weeks, I'll throw in animated videos, or sometimes just text and sometimes I just ask them questions and hope to get a response. And that's an individual way it takes a little bit of time, but it's totally worth it, to reach out to people on a one on one basis. What advice would you offer that business professional who's looking to grow their network? Do it specifically. When I'm going out and making some new connections, I look specifically to people that I want to work with that are like clients that are my favorites, not necessarily even the highest grossing or highest revenue ones, but I tend to stick within a niche. So what you're wanting to do is find your tribe, so to speak, people you have a lot in common with. Look specifically for those people on your social media platform of choice. Or when you go to a networking event, don't go to just the generic ones that have one of every industry in it, go to a trade show, go to a convention of that target market and be the only digital marketing expert at the dry cleaners convention this year and be the one that talks directly to them about what they don't know. Let's go back to your 20-year-old self, what would you tell yourself to do more of, less of, or differently with regards to your professional career? With regard to the professional career, I would probably would have told him to consider getting an actual internship in a field to see if that's what you wanted to do or not. But quite frankly, a lot of the things that I got wrong, one of the things that I got right, was to allow myself to be open to whatever was going to come my way. I didn't have a clue what I wanted to be when I grew up, I just knew I liked people and I've been more into training and content creating ever since that point, so probably one of the better things I would have told him would be to study more and drink less. We've all heard of the six degrees of separation, who would be the one person that you'd love to connect with? And do you think you could do it within the 6th degree? Seth Godin. And surely I could, I'm connected with 17,000 people on LinkedIn. Look, I got a couple of high profiles on there. I might have a second-degree connection. Do you have any final words of advice to offer listeners with regards to growing and supporting your network? You want to be different. You want to speak to people in a way that you know resonates. Not speak down to them or try to sell them just talk to them the way you'd want to be spoken to make sure that you actually have a real niche and that you can clarify. Of course I'm going back again that's why I like animated videos so much and explainer videos because you can work those in there. How to connect with Charles: Website: http://www.yourcharlesalexander.com/ Email: charles@yourcharlesalexander.com LinkedIn: https://www.linkedin.com/in/yourcharlesalexander/

    Charles Alexander is a video content creator and owner of Your Charles Alexander, a company that focuses on video marketing services. They offer explainer videos for those working in finance, insurance, and those in an advisory role. Charles is known as an expert when it comes to social media marketing, email marketing, and business development. He is also appointed Director of the Tennessee Small Business Development Center.   Charles joins me to discuss the impact video has brought to lead generation and marketing. He describes his journey and how he became a full-time video content creator and explains how critical video marketing has become since websites became a mainstay of any brand and company. Charles also shares his thoughts on automation and outsourcing as well as advice on how to make the best videos - especially the first one.     "There's never a perfect way to get started than just to get going."- Charles Alexander       This week on Adjuster Talk:   Charles' experience as a small business coach and explainer video creator. Why many businesses fail and close after the first five years. Why hard work alone is no longer viable if you're chasing success. Marketing techniques, websites, and the type of video you should publish. His thoughts on outsourcing and the automation he's applied in his business. Why video is like exercise equipment. Charles' advice on getting started with making video.     Resources Mentioned:   Vyond Deep Work by Cal Newport     Connect with Charles Alexander:   Your Charles Alexander LinkedIn         Connect. Share. Inspire.   Thanks for tuning in to the Adjuster Talk podcast with your host, Jason Heenan! If you enjoyed today’s episode, please head over to iTunes to subscribe to the show and leave an honest review. You can also connect with us on Facebook, Twitter, Instagram, LinkedIn, and YouTube.

On today's episode, we talk with LSU Football legend Charles Alexander about his years playing at LSU and his thoughts on today's game. Charles (nicknamed "Alexander the Great") played at LSU in the late 70s and went on to play in the NFL. He is also a 2-time All American and a member of the College Football Hall of Fame. We ask Charles about how he got to LSU (13:18); Some of his memories of playing at LSU (22:16); His thoughts on the 2019 LSU Football season (32:54); The camaraderie (and competition) between great LSU Running Backs (34:33); How the game was different in the 70s (38:33); Joe Burrow going to his former team, the Bengals (42:24); And a plug for his C'Mon Man Cajun Seasoning (44:43)!

How does Charles Alexander generate anywhere from 100% to 1200% ROI for his customers using animated explainer videos? This week on The Inbound Success Podcast, small business advisor and video creator Charles Alexander explains how he helps customers create animated explainer videos, and how those videos are quickly generating huge returns on investment. From why and when to use an animated explainer, to how the video production process works and how companies can use animated explainer videos in their marketing and sales process, Charles shares a wealth of knowledge on these types of videos, along with how you can create them yourself if you don't want to outsource. Highlights from my conversation with Charles include: Charles is a small business coach who also has a business creating 90 second explainer videos. He specializes in working with people in an advisory role (ex. real estate agents, insurance agents, financial advisors, etc.) and helping them more clearly explain how they stand out from the competition. Charles says that 80% of online traffic today is video, and whether people like to admit or not, video is one of the main ways we all consume information. Unfortunately, many people are either very uncomfortable being on camera or very awkward when they are, and an animated video is an inexpensive way of reaping the rewards of video without having to put a subject matter expert on camera. The main reason to create video of any kind is to build what Charles calls a "know, like and trust factor" with your audience. Many people are uncomfortable or awkward being on video, and creating animated videos is one way to move quickly with video even where the subject matter expert either cannot or will not appear on video themselves. Charles's process for creating videos begins with his customer filling out a six question form that is all about their end client. He asks about the people they work with, the problem they solve, how they solve the problem, why they're different, what the steps are, and what the end result is. From that, he writes a 250 word script, which equates roughly to a 90 second finished video. 90 seconds is the sweet spot because anything shorter makes it hard to get a point across, and with anything longer, it can be tough to hold the attention of your audience. This also forces his customer to strip away all of the jargon and useless information that they might typically include on their websites and boil everything down to a simple story that is customer-focused. From there, Charles sends the finished script to a professional voice over artist, marries the audio with video that he creates, and produces a finished product. Charles has created a 12 point checklist that walks his clients through how they can use their animated explainer videos in their marketing and sales. It includes advice on using it for social media, on your website homepage, and in follow up emails to customers and prospects. The cost to create an animated explainer video can range anywhere from $300 to $20,000. Charles charges $999 for one video, but also offers packages with volume discounts. For many of Charles's customers, the payback period on this investment is very quick. He's had customers who have used his videos in their marketing and sales process and almost immediately closed new deals. For one client, landing one new customer meant 100% ROI, and for another, one new customer from a video translated to 1200% ROI. Charles is very transparent and shared that he uses software called VYOND to create his videos. He says anyone can do it, but it makes sense financially to outsource because of the learning curve and the amount of time you would need to spend. Resources from this episode: Check out Charles' website at www.yourcharlesalexander.com Connect with Charles on LinkedIn Follow Charles on Facebook Check out some examples of videos that Charles has created for business owners, financial management companies, and insurance agencies. Listen to the podcast to learn when to use animated explainers, and how they can help grow your business. Transcript Kathleen Booth (Host): Welcome back to the Inbound Success Podcast. I'm your host Kathleen Booth. And this week my guest is Charles Alexander, who is an expert in making story-based animated explainer videos. Welcome Charles. Alessio and Kathleen recording this episode. Charles Alexander (Guest): Thank you so much Kathleen. I appreciate you guys having me on. About Charles Alexander Charles: Just real quick about me. I have a couple of things that I do. I am a full time, small business coach and right now I am as about as busy as I have ever been working with small business owners in a trying time. But also I have started, probably three years ago, creating 90 second explainer videos for people in an advisory role. A lot of financial advisors, insurance agents and other people that consider themselves advisers on what they're doing to stand out in the corral, work with their potential clients and really tell the story of how they help them Kathleen: Love it. That's the perfect segue into me saying, if you're listening, this is the first inbound success podcast interview I have done now that the world, or at least the United States, is kind of quarantined and, and we're all working out of our homes. And so I'm gonna preface this with, we're probably going to have audio issues on this interview because I'm using Zoom to record and I don't know how many of you out there listening have been using Zoom, but the world has definitely discovered it as a tool for video conferencing. And so it is great for zoom. But they're having some bandwidth issues. If I had a crystal ball, I'd say that there are going to be some audio glitches as we talk today. So if you're listening, please have patience. Bear with us. We're going to do the best we can to get through it as I know everyone is doing during this time, but you know, it's important to keep things going. So with that, Charles, how did you get into making animated explainer videos? How Charles got started making animated explainer videos Charles: So, as I said, I am also a small business coach for a small business development center. And about four or five years ago, I decided I needed to probably eat some of my own dog food so to speak. And I thought, "Oh, there's a variety of things that I'm capable of doing." I always write, create content, training material. So I started out by doing some website content and email marketing for CPAs and banks. And one of the very first CPAs I made a pitch to, I had basically three tiered pricing -- anchor pricing, same as the rest of us. And one of the pitches was the high highest price item was that I would take the written content and create videos out of it. Well at the time, I really didn't know how to create videos. I was using that to get them to pick the middle pricing. The only videos I had made at that point were home videos. So I had to quickly learn on the fly. And the first few I made were pretty bad. They were actually a bunch of still images of me doing the voiceover. And for you guys listening out there, this is a very Southern accent. You know it's cute for about five minutes and then it wears on you. Either way. I made videos. Even though the videos were bad, they still beat the written content and I realized I was quickly on to something. So from there I'll fast forward to where I am today. I learned a variety of different softwares, finally settled in on one that really works, have a formula that works for creating a story for my clients that helps them stand out and be set apart. So this is, you know, the part time gig is basically the equivalent now we're bigger than the full time gig and I work exclusively with a bunch of fine folks that are out there trying to create some kind of content that ties everything else together. And that's what an explainer video really does. And I like animated because you know, people can relate to it, it lowers their guard a little bit. You can have a lot of fun with it and still be professional. Why animated videos? Kathleen: Yeah. So that's, that's interesting that you just said that because that was going to be my next question was I feel like within the marketing world at least, it's been incredible for me to watch in the last few years how companies have begun to embrace video and to recognize that it's really becoming a necessary part of the marketing mix just because of the way -- and this is at least my theory -- the way people consume content. I mean when you look at younger generations and how YouTube has supplanted television and most other forms of content, you know, you can see the tide has turned and people want to consume information via video. So I'm curious though, knowing that that's the case, when when a marketer or a business owner is thinking about having to use video to market their business, when is the right time to use animated versus talking head or some other form of video? Charles: That's a question I often get. And going back to what you were saying just a second ago about video becoming more popular, we're close to about 80% of online traffic being video. And that's not decreasing. That's increasing. That trend will not reverse anytime soon or even at all. And it's not just millennials, it's gen Xers, it's baby boomers. People that say "Well, I'd really rather read something than watch it" because it sounds more sophisticated -- they're not telling the truth. The data doesn't lie on that. So when somebody says to me, well, should we do a talking head video or should I have an animated video? I tell folks that if they're trying to build a know, like, and trust factor and they think that their face on camera can do it and they can speak through it clearly enough and they can tell an interesting enough story, you know, maybe you should go for it. But what I have found, especially a lot of the professional advisers that I work with, they are awesome in a workshop. They do well in a one-on-one presentation, but something about the red light on that camera takes them from Zig Ziglar to Elmer Fudd and they aren't suddenly so clean and easy. There's a lot of bad talking head videos out there. I'm heavy in the LinkedIn. Same with Facebook. Same with Instagram. There's a lot of, as you scroll through, somebody awkwardly adjusting the camera and looking into it, and then the first 30 seconds is, "Hey um, hey guys, well here again, so I wanted to share my thoughts, blah, blah, blah." And then they ramble for five minutes and never really come to a point. Or if they come to a point, it's generic. So I learned that a lot of these folks can save time, effort and energy, spend a couple of bucks, but use that time -- I mean, the money they spend is well invested because they'll have a video that they can use forever. An evergreen a piece of content as I like to call it, and it ties in all of their other marketing and it will make them way more money than they ever spent on it, versus the bad talking head video that convinces them that video doesn't work. I kind of equate that to exercise. People will tell me, "Well, I tried video once and it didn't work" is the equivalent of saying, you know, "I bought an elliptical or the Peloton bike. I rode it for a week and I'm still, you know, I'm not in the shape I want. What's wrong with it?" What's the process for creating a 90 second animated explainer video? Kathleen: I wish it worked that way. I wish I could just do it for a weekend. I would buy lots of Pelotons. It's interesting because there are a lot of people that are uncomfortable on camera for sure. And so this does seem like it could be a good way to, for them at least, you know, unless and until they're able to get comfortable or to be trained to the point where they're good on camera too, to not let that be a thing that stands in their way. So, if somebody wants to do this, talk me through the steps. Like, if somebody comes to you and says, "Hey, I want to do it. I want to do a video. What's your process?" Charles: I high five them first. But then after that, my process, and this is my process, anybody can use their own. I have them fill out a simple six question form that allows me to write their script. The simple six question form is really focusing on their client. And I think that's where a lot of people miss the boat when they create any kind of script. They generally make it all about themselves. But the client really doesn't care that much about you. I mean, only in the fact that you can help them in some way, shape, form, or fashion. But they're, they're there to hear more about them. So, you know, if I'm creating it for Kathleen, you fill out this simple six question form about the people you work with and the problem you solve. And then a couple of questions are about how you solve the problem and why you're different, and then what the steps are and then what the end result is. And from there I'll write a 250 word script. And to me, 250 words is important because that keeps it at about a 90 second range. Anything shorter than 90 seconds makes it very difficult for you to get your message across. But then anything longer than 90 seconds gosh, almost has to be Oscar nominated worthy in order to hold our attention. Kathleen: That's interesting because 250 words is not a lot. So you gotta be tight. You gotta be really careful with how you say things. Charles: And that's where you know, I think that's where we have a big benefit beyond just the video because I've had to force people through an uncomfortable exercise they really haven't done before. So if you take, let's say, I'll use financial advisors as an example. You go to the average financial advisor website and it is filled with words, all of them, lots of text, lots of jargon. "Customer service", "best in class", blah, blah, blah -- same thing that everyone else says. When you want to put that into a video, it takes away from a quicker and a finer point that you can make where you're focusing on your customer. Telling them all that stuff is basically telling them nothing cause everybody else is the same thing. So it doesn't matter. You not saying it doesn't make them say "Well they must have crappy customer service because they never told me how world-class they were." So we really scale all that back, take all of that out and make it really fine tuned to make it story based, to make a focus on the customer. And at about 250 words we can do that. And then, you know, from there the process is really simple. I'll take the a script, I send it off to a professional voiceover artists. And when I say I take the script, I let the customer review and edit, tweak it, but the professional voiceover artists does it, gets it back to me and then I create the video and then my client has unlimited revisions of the video until they're happy with it. Once they're happy with it, I lock it in and send it to them. How to use animated explainer videos in your marketing and sales Kathleen: All right. Now do you have any guidance for your clients when you work with them about what should they do with the video once they get it? Charles: I sure do. I actually created a 12 point checklist that they can follow step by step. And I don't tell them to use all 12 examples of how to use video -- find three or four that really work for you. And that goes back to figuring out who's your best customer in the begin with. And where are they? Social media is always kind of the layup answer, but that's not the only answer. As a matter of fact, where I have found this thing really works best is on the home page of your website. When people come to you, most likely, even though you have a variety of marketing methods, they're coming to you through referral and word of mouth. That is still the preferred method. And that's still the way a lot of people will find you. But if they find out about you, and they probably also asked somebody else, and a friend referred, you know, to this insurance agent and that insurance agent, what's the first thing they do? They don't necessarily pick up the phone and call anymore. They do what? They visit your website. So if you had that nice little video above the fold, so to speak, what's the first thing they see? They will watch it. The competitors' website? Don't worry, it'll have some bad stock images they see on all the other websites with a bunch of jargon. But they'll watch your video and if the video they watch is about themselves, the story opens and it's got the average person that's in the same situation they are and it goes through this hero's journey, so to speak, over they have the issue, they find the helpful guide. In this case, that insurance agent finds the right policy at the right price and then they kind of go back to their life as normal. That's gonna resonate and mean something to them. And then also when they contact you, you should have an email followup unless you just close them right away. Well, the email followup does not need to be, again, a bunch of texts, a bunch of jargon or a boring PDF. Send them a different video, a follow up video or that, you know, again, kind of tells their story that those two things are almost, well, not almost, those two things are worth it in itself if you never use the video in any other way. But yes, I give them extra instructions on how to use it on Facebook or LinkedIn. More importantly on those tools, where it really works is in the inbox or in the messenger apps. If you're sending somebody a one on one message and chatting back and forth with them, that animated video will make you stand out very quickly versus just anything else you could possibly send them. But then on top of that, you know, regular email marketing, during your presentations, there's just a ton of ways to use an animate a video like that. What does it cost to create animated explainer videos? Kathleen: You talked in the beginning about how you work with small businesses and I really love that because I do feel like it's easy to talk about best practice marketing for big companies with big budgets and lots of experts on their teams. But I've been a small business owner and I've walked in the shoes of that person who's like, "I don't have the money and I only have, you know, three employees" or, or "It's just me. I'm a solopreneur. I'm the owner, the salesperson, the dishwasher, the vacuumer and the marketer." So I love exploring ways that small businesses can get better marketing results. Putting that hat back on right now, the question that that person is always going to have when they hear something like this is, can I afford it? So can you talk a little bit about what it costs to do this kind of video? Charles: I'll give you what the investment is that I ask for from my clients, and in kind of a generic way, what is it all the way across the board? It's still a wide variance. There's a lot of folks that will create something truly custom made that, you know, 15, 20 grand that you know, is unlike anything you've seen. And then you have few out there that will do it for three or 400 bucks, but they're probably overseas. You won't be able to talk to him or you ever get an update on it ever. And it might not be the quality you want. So I kind of tell folks where I'm at is the loaded Camry, so to speak. Kathleen: I love it. Charles: I'm not the Yugo that's falling apart in the driveway. Kathleen: I drove a Camry for a long time and you know what? Those cars last forever. Charles: Boom. Great example I made. But yeah, they're great. So I have three video packages -- a single video, two videos, or three or more videos. The single video is only $999. I take care of everything from beginning to end and the only work my clients do is fill out a six question form. And from there I, I do all of the work. They just have to approve it and then they'll get a video 17 days or less from script approval. The most popular one I have though is the three or more videos at only $797 each. And those are even invoiced out monthly through PayPal. So it fits within somebody's marketing budget. And what I see quite a bit is that somebody will have an an idea of what they want for their homepage video that's a kind of not just about their customer but explains who they are, why they're different. But then past that, people will have different targets or different niches. And I know you probably say niche, but I'm right here in middle Tennessee. We say niche. Kathleen: Potato, Patato, nish, neesh.  Charles: They have different things they offer. They have one or two other products or services that they really want to advertise and make sure that people are aware of or they may have different customer bases that, you know, if it's, let's say it's business to business, maybe you target healthcare, but then you also target CPA firms. Listen, you know, if it's direct to consumer, you might have a product that targets women ages 30 to 40, but you also have a product that targets men 55 to 65 that are soon to retire, needs a golf lessons, whatever it is. You can create additional videos for that. And the investment piece is simple because in most cases you need a client literally to probably pay for it. And then you know, you're, you're ahead of the game and then you've got the evergreen content you can use forever and will continue to help you close those clients. The ROI of animated explainer videos Kathleen: That's great. Now you've done this for plenty of small businesses. Can you talk a little bit about what impact it has had for them in their marketing? Because of course on this podcast, we're all about results and how that translates into results. So what has this done for your clients? Charles: So just a couple of quick examples. I remember I had a pest control client that wanted one for termite damage. They created a fun and engaging video that explained how termite damage affected the client's home in this video. They sent it out in one of their email marketing newsletters and closed, I forget how many, she said several clients immediately. They watched the video and then right away after, after watching, called them and quoted what the video had told him. He said, "Hey, we need you guys come out and check right away." One of the best ones I had was for a real estate agent. She had a series of six videos where she would, you know, upon initially meeting a client, she had a followup video and then it was a, she had them about buying, selling, pricing, negotiating. She said there was a particular client that, well, somebody that became a client, but as they were going through the process, you know, they were still kind of feeling around, shopping around, and you know, that's a very personal process -- finding somebody that can help you with your biggest investment. But she said toward the end, right before they became a client, the husband and wife were sitting there and the husband started saying something that was a little negative and the wife said, "Hey honey, we're not going to be like those people in that video that are, you know, being negative about selling a house." She quoted a line from the video. They all laughed and then immediately signed Sandy to become their real estate agent. Kathleen: Oh, that's funny. I love it. So have any of them been able to, I mean it sounds like they have real, concrete stories of like these people became, my client. Have any of them been able to share, like I, you know, I made this much more money because of my video or translate any of that into dollars? Charles: I'd love to give you these great stories about how they told me all about their ROI. And what I've discovered is that even though I'm creating these videos, they have to already have in place a way to truly measure great return on investment. Do you know how many people out there are really measuring return on investment for marketing dollar? Kathleen: Yeah. Especially in a small business community. That's, that's tough. Charles: It's well, they, they do it by the number of clients. And in this particular case, you know, Sandy, for that one client alone, that was a $400,000 plus dollar house or whatever, you know, 6% of that was, but that was just that one client only or the termite, you know, that's a, they were doing Sentricon not the board paper with details, but that's $2,000. Kathleen: So let's actually do the math on that. A $400,000 house, and I'm really bad at math, so I might get this wrong. Four times, you know, let's say you get half the commission because you're only the buyer agent or the seller agent. So $12,000 on a $1,000 spend. So that's a 1200% ROI. Charles: Awesome. See, that's what I need to be out there. I have some content written on ROI. And I've got 40 plus testimonials on my page, but when I come back to ask people to help me calculate it, they kind of, they're on to their next thing. It exists. It works. But you know... Kathleen: No, but that's, those are great stories because like, even the termite thing, if it's a $2,000 sale, you know, that's double. Right? Right, right. So I love that. So it definitely points to, you know, this can be a really quick way to, to see some increased sales quickly. I love that story. And, and I would love to include links to example videos in the show notes. So send me some links, Charles. We will put all the links in. So if you're listening and you want to see examples of these kinds of videos, head to the show notes. Getting started with animated explainer videos Kathleen: So what advice do you have for somebody who's listening and thinking that they might be interested in doing this? Charles: So first and foremost you can actually go to my site and you can find that six question form there at yourcharlesalexander.com. So the first question is if you should do it, you know, there's, I've already, I felt like I've already made the case. You need a video in some way, shape, form, or fashion. You probably need three or six. So the next thing is, do I want to do it? And I don't tell folks not to do it. And I know if they're in a real startup phase and they're trying to wear all the hats, maybe that, maybe that's a scenario where you need to start and try to create your own. There are some tools out there you can use. I'll even tell you the software I use is Vyond -- V Y O N D. And it's got a ton of competition out there. Toonly, VideoScribe, Moovly anything it ends in L Y, obviously. Powtoons. But the point is you can create your own, but in most cases it looks like you created your own. I tell folks, where's your time better spent? This goes back to my small business coaching hat. Are you better off working on the business or in the business, or are you going to be the one that is doing the $10 or $15 an hour activity? Are you the $150 to $200 an hour person now? And you need to outsource that to somebody else and figure out where the true return on investment is. And that's when you decide if you should outsource it or not. Kathleen: Amen to that because I have played around with some of those tools in the past and I'm not a video person. Yeah. Charles: Like anything else, once you start digging into it, you find there's a lot of nuances with it. Kathleen: Right. Let me just tell you, I could lose days trying to create a 90 second video. No, it would not be good. So that's, that's interesting. I appreciate you sharing the names of those platforms because it's good to, to, you know, and it's not smoke and mirrors. I like that you're, you're really transparent about that and that you shared your prices. That is very inboundy of you. That's awesome. Kathleen's two questions Kathleen: Cool. Well, let's shift gears. I have two questions I always ask all my guests, and I'd love to hear your answers to them. The first one is, you know, we are all about inbound marketing on this podcast. And I'm curious, when you think of inbound marketing, is there a particular company or individual that you think is doing it really well? Right now? Charles: John Nemo from LinkedIn Riches, and he has a variety of online content that he creates, but it's all about inbound marketing and one-on-one messaging. So I'm a heavy LinkedIn user and he talks quite a bit about, you know, especially if you're doing B2B or you're using other businesses to help you create a center of influence to get clients, Linkedin is a fantastic platform, but a lot of people still don't know how it works. I hear comment time and time again, "Man, you know, I created one a few years back. But I check it now and again, I really don't understand it. It's just like somewhere where I post my resume or people tried to poach me to go work at a different job or do something, do something else or sell me something." John has created a really good business for himself. And he has his own podcast Nemo radio. But if you ever get a chance to interview somebody that really understands how that works, how to create evergreen content, how to bring in inbound clients over and over, he's your man. Kathleen: And is that Nemo? N? E M. O? Charles: That is, just like the fish. Kathleen: All right, I'll check that out. And then the second question is, you know, the, the most common pain point I hear from just about every marketer I talk to is that they feel overwhelmed with how quickly the world of digital marketing is changing and how hard it is to stay up to date with all of that. So how do you personally stay up to date with all of those changes? Charles: So what I do is I have found three or four things that really work for me. Not every single thing on planet earth, not every social media platform, not every email marketing tool, not every CRM. Find the three or four that really work for me and stick with those. It doesn't mean you can't be aware of other tools that might be better, that you might need to change. But like you just said, they're changing all of the time. So one of the big questions I always get is "Charles, since this is video, you must know everything there is about SEO, Facebook ads, Google pay per click." And I tell them, actually no. There's a ton of other video folks that do that. They're knee deep in it and it changes every minute of every day. I don't do that. What I have really works for me. Again, I've already mentioned his LinkedIn, so I stay on top of that. You know, I've got John and I stay connected with him and keep up with his content. So I figured out what the changes are through him.  For email marketing, that's something I read up on and stay up on. But quite frankly it has stayed the same throughout all of this, which is crazy. People will tell me from time to time, they don't feel like it works. But I can tell you right now, email marketing in terms of social media has about three times the number of accounts that social media does all put together and it has stayed the same. So there's not a lot to stay on with it other than creating something that's compelling. Just think about it simply. What would you want to watch or read? If it's a bunch of jargon and a boring stuff, don't do it. It's that simple. It's a litmus test. And you know, those are the primary things. I hope this is a still fits within an inbound marketing, but I still do some old school stuff. My best clients and my centers of influence, I write them notes. I send them stuff in the mail. Even just this last week I had created basketball cards. It was supposed to be for the NCAA tournament. So I told them, you know, I had some downtime from not watching the NCAA tournament. So I create these silly little basketball cards with their cartoon picture on it, instant stats and send it all to them. And I got tons of feedback from how much they enjoyed this. So to answer your original question, find your lane, find two or three influencers so to speak, and then just stay on top of it. Don't get overwhelmed and try to be all things all people Kathleen: Amen. And you know, it's, it's funny that you say that about the cards and March madness. I had a lot of plans in my marketing strategy to do some direct mail that was kind of account based marketing and that's gone out the window because nobody's at their office to receive it. So we all have to shift gears right now. Right? Charles: The word, the word "pivot" hasn't been overused at all, has it? How to connect with Charles Kathleen: No, no, no, definitely. Well, thank you so much Charles. This has been so interesting. If somebody wants to learn more about the videos or get in touch with you, what's the best way for them to do that? Charles: It's super easy. Go to my website. I got really creative with the name -- yourcharlesalexander.com. You know what to do next... Kathleen: All right, I'll put that link in the show notes and thank you Zoom for mostly not glitching out on us in this conversation. Charles: I think we did pretty good. Kathleen: So yeah, so hopefully this, this'll be a bellwether of things to come for future future podcast interview recordings. But if you're listening and you enjoyed this, like what you heard, I would really appreciate it if you would head to Apple podcasts and leave the podcast a five star review. That is how we get found by more listeners. And of course, if you know someone who's doing kick ass inbound marketing work, tweet me @workmommywork, because I would love to interview them. That's it for this week. I hope everyone is staying safe and healthy and we'll see you next time. Thanks, Charles. Charles: Thank you.

Today's guest is Charles Alexander, vice president of sales and marketing for Walker Glass, who shares many insights, including how COVID-19 is affecting Canadian companies such as his.  

Do you struggle to explain your product offering to customers?Would you like to be able to pitch your business to an investor in under 90 seconds? In this week's episode of InsurTech Radio, Charles Alexander shows you how. I speak to Charles Alexander about:How to start using video in your businessCharles's work as a small business coach The importance of less-is-more in video marketing In addition to creating content for busy professionals, Charles is also a Director of the Tennessee Small Business Development Center, where he provides one-on-one consulting for entrepreneurs. You can find out more about Charles' work at yourcharlesalexander.com. Want to stay ahead of the  latest InsurTech trends? Subscribe on Apple Podcasts, Spotify or wherever you get your podcasts. 

You may have seen an "explainer video". Here is one:https://youtu.be/dtGhGxkqGUcI once downloaded software to create my own explainer video, from which I created JUST ONE before I decided I would look to outsource going forward. Why? As much as I like them, it was harder and more time consuming than I thought.In this episode, I discuss Explainer Videos with someone who specializes in them, Charles Alexander. We discuss not only what an explainer video is, but actually how to make one and why it makes sense to outsource it...as I did.CONNECT WITH CHARLES:LinkedIn - https://www.linkedin.com/in/yourcharlesalexander/ Homepage - http://www.yourcharlesalexander.com/ BOOKS RECOMMENDED BY CHARLES:Psycho-Cybernetics by Maxwell Maltz - https://amzn.to/37uiuQL Deep Work by Cal Newport - https://amzn.to/37snipU Compound Effect by Darren Handy - https://amzn.to/37snipU The Power of Habit by Charles Duhigg - https://amzn.to/2sTa32i Books by Seth Godin - https://amzn.to/2GjPFuv ********************************************************************************************* Subscribe to Profiles in Risk at:Buzzsprout RSS: http://www.buzzsprout.com/87086 Google Play: https://goo.gl/WMAvW4 iTunes: https://goo.gl/7SqwvP Overcast: https://goo.gl/8b4cbD Spotify: https://goo.gl/niAbGN Stitcher: https://goo.gl/DmE7Mi YouTube: https://goo.gl/1Turar

Charles Alexander's mission in life is to help busy professionals stand out in a crowded marketplace that is filled with “me too” advisors. He does this by creating story-based Explainer Videos for busy professionals, like Financial Advisors, Insurance Agents, or anyone else that is in an advisory role, that helps them explain what they do and show personality. In addition to creating content for busy professionals, Charles is also the Director of the Tennessee Small Business Development Center (TSBDC) at Volunteer State Community College, where he provides one-on-one business coaching and teaches seminars to help entrepreneurs grow their businesses. Working with over 1,000 entrepreneurs has helped him become a polished content creator that uses humor and real world experiences to educate others. Lastly, and most importantly, he is happily married to his wife Sarah and is the proud father of three lovely children, Ava, Lilly and Lane During this show we discuss: The productiveness of video marketing to in business regardless of the short attention span of many individuals Creating a unique video content that stands out to your audience The most innovative way to increase leads in a competitive market Mistakes people make when creating their videos that affects the quality of the video and in turn, the ROI The different types of videos and how to know what works for your business The smartest way to jumpstart your video marketing How to guarantee an ROI with your videos What to keep in mind when creating any video in order to increase hot leads 3 ways people destroy their video marketing 3 dos and don'ts of creating videos in my niche The major reason you are not getting any referrals from your videos The smartest way to increase referrals Increasing sales without new customers What to consider whenever you want to repurpose a video content Importance of including a CTA in your videos Utilising your video content using email marketing How to productively market your videos on YouTube The best way to utilise your videos on LinkedIn

Apple Podcasts Rate and Review for SpotOn Charles Alexander is the owner of Your Charles Alexander, a video marketing company that provides explainer videos for those who are working in insurance, finance, and people in an advisory role. He is credited for being an expert social media marketer, business developer, and email marketer. Charles is also the Director of the Tennessee Small Business Development Center and works with entrepreneurs to hire competent employees and market their business. Charles joins me today to share the kind of results you can expect from an effective explainer video. He discusses the difference in attention spans between the Boomer and Millennial generations. He describes the ideal content of a 90-second video as well as the ways you can grab the attention of the audience within the first three seconds. Charles also explains why email marketing is not dead and how newcomers in the industry can benefit from using video. “Don’t get hung up on the grammar - just make it about the customer.” - Charles Alexander Today on Spot On Insurance: Why Charles pursued a career in video and advertising. Using Star Wars as an analogy for the type of business he conducts. Why Boomers have shorter attention spans now more than Millennials. How to write a video script that converts. The factors that make a successful video ad.  Why email follow-up pieces are still relevant in today's social media world. His best recommendations for video marketing best practices. Using videos when newcomers are entering the workforce. Key Takeaways: Being authentic and legit always works for video. Email is still the same even after a decade has passed, while social media has changed almost every year. Email marketing that worked ten years ago can still work today. Resources Mentioned: Book: Sell With A Story Video: Kobe Bryant Untold Stories with Patrick Bet-David Connect with Charles Alexander: Your Charles Alexander Email: charles@yourcharlesalexander.com Free video tips for listeners LinkedIn This episode was brought to you by….. Insurance Licensing Services of America (ILSA), America’s Premier Insurance Compliance and Licensing experts. To learn more about ILSA and their services, visit ILSAinc.com. Connect, Learn, Share Thank you for joining us on this week’s episode of Spot On Insurance. For more resources and episodes, visit SpotOnInsurance.com. Subscribe so you never miss an episode. Love what you’re learning, Spot Light your review on Apple Podcasts Rate and Review For SpotOn and share your favorite episodes with friends and colleagues!

Charles Alexander, yourcharlesalexander.com Video accounts for 78% of internet content. People expect it, and you need to use it. Charles Alexander—a leader in providing ‘animated explainer videos’ for the insurance industry—shares his inside secrets for online video for the retail agent: Why video holds so much power to influence the viewer. Six common and easily avoidable mistakes when shooting video for your agency. Five ways to get maximum value from one video – each easy and effective. Charles brings clarity to one of the most effective forms of marketing communication on the planet. Listen today and get ideas you’ll put into practice tomorrow.  Presented by Agency Revolution, the Connected Insurance Podcast provides weekly opportunities for listeners to dive deep into the trends affecting insurance agents and brokers today and to gain proven strategies and tactics for agency growth. Our hosts facilitate thoughtful panels and 1:1 conversations with a variety of prominent thought leaders, with a focus on how to streamline and drive operational efficiency for your independent agency through the intelligent use of technology.

Marketing is much different than it used to be. Being able to rely on interrupting someone’s day to sell them something is no longer a thing. We now research on our own and gravitate toward authentic content that resonates with us. You will not be able to bombard people with features, advantages, and benefits. You […]

Penny Lane is a show about the business, economics, and technology of music streaming, hosted by Matt Squire and Shawn Yeager, and presented by Trustream. This Week’s Guest Charles Alexander is an independent singer/songwriter, digital strategist and artist manager. He recently launched Systemic, an artist & label services company specializing in streaming platforms such as Spotify, Apple Music, Amazon, YouTube and Pandora. He also owns Outside The Box Music, an artist management & marketing company where he helps artists, musicians & songwriters create and extend their online presence. He has run digital campaigns for such diverse clients as Ryan Cabrera, Curb Records, Keb’ Mo’ and Lacy Cavalier, amongst others. We asked Charles to join us to discuss streaming’s evolving role in artists’ careers, from the ways they create, to how they market and promote their music, to the ways in which they earn a living. Highlights In this episode, we cover topics including: How to value stream counts Why playlists are not a marketing plan The importance of knowing by whose rules you’re playing The measurements Spotify uses to determine how audiences respond to a song Paid vs ad-supported, and the cost of free How streaming factors into a holistic marketing plan What and who artists should trust in the age of streaming Resources Is Spotify making songs shorter? Systemic Music Tastemaker Music

More than 70 percent of all content consumed online today is video. Animated "Explainer" Video Creator and Business Consultant Charles Alexander joins me on this episode to break down why leveraging video in your marketing efforts online is so critical, along with the key components of a successful video. LEARN MORE: Visit www.YourCharlesAlexander.com to learn more about Charles and his awesome animated "explainer" videos!

Nomiki Konst (TYT Politics) interviews former Times editor Charles Alexander on the expose he wrote for The Nation on Time Inc. selling itself to Meredith Corp. in a deal that includes a $600 million investment from Charles and David Koch. Learn more about your ad choices. Visit megaphone.fm/adchoices

Moses and I talk about griot, video letters to kids, TEDx, this is how much I love you, don't come to bounce, goofy Moses giving a sermon, we're all cartoon characters, maybe I'll buy 15 of the same t-shirts, cash me outside girl, Giorgio, Charles Alexander, camels through the Sahara, Mission Dan, "do", yodahadvice.com, no pointing, 5K times the size of the sun.

  As today is Opening Day, it is fitting that this podcast interview is about baseball.  I had the pleasure of interviewing Rick Huhn, Baseball Biographer, regarding his book The Sizzler:  George Sisler, Baseball's Forgotten Great, about native Ohioan and Baseball Hall of Famer George Sisler. In a legendary career as an amateur player, professional player, and professional baseball management, George Sisler set many records and was regarded by his peers as one of the all-time greats.  After his playing career ended, Sisler faded from the limelight and many fans' memories.  Rick Huhn took a look at why this happened at the behest of Sisler's son George Sisler Jr.  Rick has compiled an outstanding biography with great detail that any baseball fan will love. To listen to the show, click on one of the following: Itunes Sticher Your computer or mobile device, Episode 28 Like Outstanding Ohioans on Facebook Here were some highlights from our conversation: growing up in Marion, Ohio, his involvement with writing in high school, and then going to Ohio University and Law School at Ohio State how Rick got involved in writing while wrapping up his law career his connection with Ohio University History Professor and fellow baseball author Charles Alexander, who has written great books on Rogers Hornsby, the Miracle Braves, Ty Cobb, Depression-Era Baseball, and John McGraw A meeting with George Sisler Jr. which led to discussions about writing the book George's family background growing up and climb through the amateur and not-so amateur baseball leagues around Akron, which led to some controversy about which Major League team owned his rights Sisler leading the University of Michigan to the mythical national championship  Sisler's long-lasting friendship and connection with fellow Ohioan Branch Rickey and the effect on his career, including the opportunity to work with Jackie Robinson  Sisler's career, predominantly with the St. Louis Browns before going to the Washington Senators, Boston Braves, and wrapping his career in the minors Sisler's career statistics, including multiple seasons batting over .400 his career highlights and the after effect of a serious eye injury what Sisler's peers said about him as a ballplayer Huhn's speculation why Sisler is largely forgotten today in discussions of all-time greats The other books Huhn has written on the 1910 Batting Race and Eddie Collins The 1954 Cleveland Indians book Rick mentioned at the end of the interview. Listeners can connect with Rick at http://www.rickhuhn.com/ Thank you for listening to the show.   Please connect with me onTwitter or Facebook. Go here to listen to my podcast “Outstanding Ohioans” and like on Facebook.

Today's interview is with digital music and media strategist, music technology educator, singer/songwriter, Nashvillian, and bioinformacist, Charles Alexander. Charles is also founder of Outside The Box Music, a digital media development, strategy and artist services company. Charles helps artists, musicians and songwriters create and extend their online presence. He implements strategies and runs campaigns to increase fan acquisition, engagement and create brand awareness. The intent of these efforts are to acquire and nurture a fan base that would help artists build and maintain sustainable careers. He has been quoted in The Washington Post and The Tennessean and featured on the front page of the international music technology blog, HypeBot.Com. He has spoken at events held by ASCAP, Americana Music Association, The Folk Alliance International, NSAI and has contributed to the national discussion on SOPA, the online piracy bill. Charles performs at venues like The Bluebird Cafe in Nashville, Tennessee on a regular basis. He speaks at national and regional indie and digital music events and is an ardent advocate for independent music. Today we go in depth on how to use analytics to build an online strategy, get your pen and paper ready! Aaron Bethune. Music Specialist. Creative Collaborator. http://www.playitloudmusic.com http://www.abovethenoise.ca http://www.twitter.com/playitloudmusic For more information on Charles you can visit his websites here: http://www.outsidetheboxmusic.com http://www.charlesalexander.com http://www.twitter.com/musiccharles

Hosted by Al Filreis and featuring Charles Alexander, David Wallace, Laynie Browne, and Amaris Cuchanski.

Hosted by Al Filreis and featuring Ken Jacobs, Mark Nowak, and Ron Silliman.

Al Filreis welcomes Mark Nowak, Ken Jacobs, and Ron Silliman to investigate Charles Alexanders "Near or Random Acts".

Charles Alexander, Sarah Dowling, and Michelle Taransky talk about "Snakes," a poem by Eileen Myles.

Charles Alexander discusses 27 years of Chax Press and predecessors in 20th-century letterpress publishing.