The Social Media Takeaway - Louise McDonnell

In this episode of The Social Media Takeaway, I chat with Jay Fairbrother, a mastermind strategist who's helped hundreds of coaches scale with high-ticket masterminds.With 30+ years of experience, Jay shares how masterminds 10x'd his business and became a lifeline during tough times. We dive into the power of real connection, business resilience, and scalable offers that truly transform.What you'll learn: ✅ What real masterminds are (and why most miss the mark) ✅ How to build one without a big audience ✅ The magic of exclusivity + peer learning ✅ Why human connection wins in the AI era ✅ How to shift from time-for-money to recurring revenueIf you're ready to create a high-impact offer, stop trading time for money, and build a community that supports transformation…don't miss this one.SHOW CHAPTERS00:00 Introduction and Welcome01:05 Jay's Entrepreneurial Journey and Turning Point02:15 The Mastermind That Saved His Business and Life03:10 What a Mastermind Actually Is (vs. Group Coaching)04:30 The Importance of Real Relationships and Peer Learning05:45 Different Formats and Why Hybrid Models Work07:00 Nailing Your Niche and Attracting the Right Members08:35 Success Story: Crafting Clear Messaging with “7X” Positioning10:30 Moving From Lower-Ticket Offers to High-Ticket Masterminds11:45 The Problem with the “Ascension Ladder” Model13:10 Who Should Join and Launch a Mastermind and Why It Works15:30 Post-Covid Business Loneliness and the Need for Connection16:40 Why Human Connection Is the New Currency18:00 Jay's Mastermind Bootcamp: What to Expect20:00 Where to Connect with Jay OnlineConnect with Jay!LinkedInIf you need help building your own mastermind...Join Jay's Upcoming 3-day Virtual Mastermind Bootcamp

In this episode of The Social Media Takeaway, I sit down with Debbie Allen, one of the highest paid speakers in the world, and an internationally recognized market positioning expert who has built and sold multiple million-dollar businesses.At 19, she bought into her family's business...now she's spoken in 28 countries. We chat about what it takes to stand out in saturated markets and turn your expertise into income.Debbie talks about how to create speaking topics that SELL, help you identify your ideal target market that will pay you top dollar, and share valuable resources to help you launch your professional speaking business.This conversation is packed with honest, practical strategies, perfect for coaches, consultants, speakers, or anyone ready to shift from 1:1 hustle to scalable, expert-led business models.You'll also learn: ✅ Why paid speaking isn't always the best path and what to do instead ✅ How to reverse engineer your offers to drive sales ✅ The #1 mistake people make when selling from stage ✅ Why now is the time to double down on live events ✅ How to build brand authority and use social as your virtual stageWhether you want to book more stages, host your own events, or finally position yourself as the go-to expert in your niche…this episode will show you how to do it the smart, strategic way.SHOW CHAPTERS00:00 Introduction to Debbie Allen00:43 Debbie's Entrepreneurial Journey03:24 Transition to the Speaking Business04:10 Mastering Market Positioning05:51 Secrets of Speaking and Selling from the Stage10:43 Leveraging Social Media and Live Events12:57 Common Mistakes and Trends in Speaking17:05 Debbie's Gift and Final ThoughtsConnect with Debbie!LinkedIn : https://www.linkedin.com/in/debbieallenspeaker/ Grab your FREE COPY of her latest bestselling book Expert Positioning HERE!FREE MASTERCLASS - I highly recommend checking out her free event:Paid Speaker Marketing Machine with Debbie AllenIf you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/helloMy 2025 Social Media Content Planner & Guide is now available! Packed with 400 content prompts, expert tips, and $377 worth of free resources to help you save time and get results in 2025. Grab your copy now on Amazon! Amazon UK...

In this episode of The Social Media Takeaway, I'm breaking down one of the most powerful lead generation systems in your marketing toolbox.Social media isn't about the most followers, it's about an engaged, ready-to-buy audience. The best way to build that? An email list powered by smart, strategic lead magnets.Here's what you'll learn: ✅ The two things every successful lead magnet must do✅ How to tailor your lead magnet for cold vs warm audiences✅ The 5 lead magnet types that consistently deliver results✅ Why a discovery call might be the last thing you offer✅ How to make sure your freebie leads directly to your paid offerSHOW CHAPTERS00:00 – Introduction: Why lead magnets matter more than followers00:42 – What makes a great lead magnet (and what most people get wrong)01:18 – Cold vs Warm Audiences: What it means and why it matters02:55 – 3 Questions to ask before choosing a lead magnet04:12 – Lead Magnet Idea #1: The Cheat Sheet05:00 – Lead Magnet Idea #2: The Quiz05:46 – Lead Magnet Idea #3: The Guide06:35 – Lead Magnet Idea #4: The Webinar or Masterclass07:40 – Lead Magnet Idea #5: The Discovery Call08:40 – Final Thoughts: Is your lead magnet working for you or against you?If you'd like deeper support with this topic, come and join my free LIVE masterclass this May 14th:  Turn Your Social Media Time Into Sales… 10x Faster with ChatGPT 

In this episode of The Social Media Takeaway, I'm joined by Bobby Power, publisher of Go Wild Magazine, who shares how to leverage both print and digital media to boost your brand visibility.From his journey in traditional newspaper sales to building a thriving regional magazine business, Bobby reveals why print is far from dead, and how combining it with digital can supercharge your marketing strategy.Here's what you'll learn: ✅ The biggest mistakes businesses make with print ads, and how to fix them ✅ How to craft press releases that actually get published ✅ Why print still matters in a digital-first world ✅ How to blend print with social media for broader reach ✅ The right way to pitch your business story to journalistsIf you're ready to increase brand awareness, get featured in the media, and attract new opportunities, this episode is a must-listen.

In this episode of The Social Media Takeaway, I'm joined by Lorna Lyons, a positive psychology expert and entrepreneur, to talk about building a sustainable, profitable business without chasing vanity metrics.We're diving into: ✅ How positive psychology can help you manage mental well-being while growing on social media ✅ Why engagement matters more than going viral—and how to attract the right audience ✅ The recurring revenue model—how to create a profitable membership without burnout ✅ The power of storytelling and why an email list is your biggest asset in long-term successIf you're tired of constantly chasing new clients and want to build consistent, predictable income, this episode is for you!

In this episode of The Social Media Takeaway, I sit down with Wendy Weiss, founder of Salesology, to break down her proven 3-step prospecting method that helps businesses book more calls, convert leads, and grow revenue.Here's what you'll learn: ✅ The key difference between marketing, sales, and advertising—and how to use each effectively. ✅ Why marketing alone won't replace sales (and what to do about it). ✅ Wendy's 3-step method for booking more calls and closing deals. ✅ How to overcome fear of selling and master conversations that convert. ✅ The biggest mistakes people make in sales—and how to fix them.Wendy is sharing her Salesology Prospecting Toolkit, a step-by-step guide to mastering sales and increasing productivity!SHOW CHAPTERS00:00 Welcome and Intro01:03 Guest Introduction: Wendy Wise01:29 Understanding the Difference Between Marketing, Sales, and Advertising03:05 The Importance of Sales in High-Ticket Items03:44 Wendy's Background and Prospecting Method04:29 Three-Step Model for Successful Sales Prospecting10:32 Effective Sales Conversations and Common Mistakes12:36 Sales Ology Prospecting Toolkit14:01 Trends in Sales Post-COVID and the Role of Cold Calling18:33 Conclusion and Final TakeawaysConnect with Wendy Weiss:LinkedInIf you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/helloMy 2025 Social Media Content Planner & Guide is now available! Packed with 400 content prompts, expert tips, and $377 worth of free resources to help you save time and get results in 2025. Grab your copy now on Amazon! Amazon UK...

In this episode of The Social Media Takeaway, I sit down with Liam Austin, co-founder of Talks.co and Entrepreneurs HQ, who has helped over 100,000 entrepreneurs grow their businesses through digital media.

In this episode of The Social Media Takeaway, I sit down with Deirdre Sullivan, who turned her traditional flower school into an online sensation, amassing over 338,000 followers across Instagram, Facebook, TikTok, and YouTube.

In this episode of The Social Media Takeaway, I dive into the 10 most common social media marketing mistakes—and more importantly, how to fix them fast. From setting clear goals to knowing your audience, managing expectations, and leveraging paid ads, I'll walk you through the exact strategies you need to start seeing real results.What you'll learn:✅ Why vague goals are hurting your social media success✅ How to attract the right customers (not just any followers)✅ The importance of testing demand before launching products✅ Why consistency beats overnight success—every time✅ How to tap into trends the right way (without losing your brand voice)✅ The truth about paid ads—and why they're often necessary✅ How to track ROI so you know what's really workingI'll also share real client success stories that prove small shifts can make a huge difference. Tune in now and start optimizing your social media marketing today!SHOW CHAPTERS00:44 Welcome to the Social Media Takeaway 01:11 Top 10 Social Media Marketing Mistakes to Avoid 01:38 Mistake 1: Lack of Clear Goals 03:28 Mistake 2: No Market Demand 04:32 Mistake 3: Undefined Ideal Customer 06:16 Mistake 4: Unclear Messaging 07:16 Mistake 5: Unrealistic Expectations 08:13 Mistake 6: Lack of Persistence 10:04 Mistake 7: Ignoring Trends 10:23 Mistake 8: Believing Social Media is Free12:43 Mistake 9: Not Tracking ROI 13:42 Mistake 10: No Strategy 14:08 Conclusion and Final ThoughtsLet's connect:LinkedInIf you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/helloMy 2025 Social Media Content Planner & Guide is now available! Packed with 400 content prompts, expert tips, and $377 worth of free resources to help you save time and get results in 2025. Grab your copy now on Amazon! Amazon UK...

In this episode of The Social Media Takeaway, I sit down with Joe Apfelbaum, CEO of Ajax Union and LinkedIn marketing expert, to break down the exact steps to help you get noticed, attract the right people, and grow your business on LinkedIn in 2025.We'll cover:✅ The biggest mistake professionals make on LinkedIn—and how to fix it.✅ Simple tweaks to your profile that make you stand out instantly!✅ A daily game plan to grow your network and get real business opportunities.✅ The newest LinkedIn tools that can boost your reach and visibility.✅ How to post in a way that sparks conversations and builds trust.✅ Why genuine connections (not just follower counts) drive long-term success.

Ever feel like your own thoughts are the biggest obstacle to your success? You're not alone. In this episode of The Social Media Takeaway, I sit down with Danielle Serpico, a mindset coach, NLP trainer, and author, to dive into the power of Neuro-Linguistic Programming (NLP)—a tool that can help you break free from limiting beliefs and rewire your mindset for success.Danielle shares her incredible journey from hitting rock bottom during the Celtic Tiger crash to transforming her life and business with NLP. We break down practical steps to shift your thinking, harness the power of self-talk, and create the success you envision.You'll learn:✅ What NLP is and how it helps you break limiting beliefs✅ Why the way you speak to yourself shapes your reality✅ Practical strategies to rewire your mind for business success✅ How to surround yourself with people who lift you higher✅ The Observer Effect & how to manifest opportunities✨ Plus, Danielle is offering a free hypnosis audio to help you build a wealth mindset!If you're ready to reprogram your mindset and unlock your potential, this episode is a must-listen. Hit play now!

In this episode of The Social Media Takeaway, I sit down with Ross Brand, a trailblazer in live streaming and video podcasting. With over 1,000 live shows, bestselling books, (including “100 Livestreaming & Digital Marketing Predictions” series and  “Video Podcasting Made Easy”) and a career helping creators and businesses grow, Ross brings unmatched expertise to the table.Together, we explore 10 cornerstone principles to elevate your social media strategy turning followers into leads and sales. This episode is packed with actionable insights for business owners, from building a thriving community to repurposing content, harnessing AI, cracking social algorithms, and more. You'll also learn:✅ Why personal branding is your secret weapon for standing out.✅ How to measure success by real business results—not vanity metrics.Whether you're just starting or scaling up, tune in now as this conversation is a goldmine for simplifying your strategy and seeing results.SHOW CHAPTERS00:00 Introduction and Welcome01:24 Past Podcasts Reflection01:59 Ross's Book and Predictions03:45 Cornerstone Principles for Success04:37 Building An Engaging Community08:21 Creative Content Repurposing 13:52 Using AI for Efficiency15:30 Mastering Social Algorithms19:33 Promoting Others for Visibility25:08 Personal Touch in Content25:36 Recap of Key Strategies25:55 Importance of Personal Connection28:45 Outsourcing for Efficiency31:47 Measuring Success Beyond Vanity Metrics36:30 Your Business as Your Best Sponsor40:16 Social Media Profiles as Digital Portfolios46:04 Final ThoughtsConnect with Ross:LinkedInYoutubeWebsiteGrab your copy today and start shaping the future of your digital strategy! : geni.us/100v5If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/helloMy 2025 Social Media Content Planner & Guide is now available! Packed with 400 content prompts, expert tips, and $377 worth of free resources to help you save time and get results in 2025. Grab your copy now on Amazon! Amazon UK...

In this week's episode of The Social Media Takeaway, we dive into the must-know social media trends for 2025, featuring expert insights from leaders across LinkedIn, TikTok, YouTube, and beyond. Our panel of specialists, including Louise Brogan (LinkedIn Expert), Anita Wong (YouTube Strategist), Samantha Kelly (Twitter/X Specialist), Julie Burke (TikTok Expert), and Karen Sheehy (Social Media Manager), share actionable strategies for businesses looking to thrive in the evolving digital landscape.From leveraging short-form video to understanding AI's growing influence on content creation, this episode is packed with tips to help you stay ahead of the game. Whether you're aiming to boost engagement or enhance your brand's online presence, this episode will provide the knowledge you need to succeed in 2025.Don't miss out on transforming your social media strategy! Subscribe, like, and comment below with your predictions or questions!Connect with our guests:Louise Brogan (LinkedIn)LinkedInAnita Wong (YouTube) LinkedInSamantha Kelly (Twitter/X) LinkedInJulie Burke (TikTok) LinkedinKaren Sheehy (SellOnSocial.Media) LinkedInIf you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/helloMy 2025 Social Media Content Planner & Guide is now available! Packed with 400 content prompts, expert tips, and $377 worth of free resources to help you save time and get results in 2025. Grab your copy now on Amazon! Amazon UK...

In this week's episode of The Social Media Takeaway, I'm joined by Wayne Denner, a cybersecurity expert who shares essential tips for staying safe online. With cybercriminals ramping up their scams, Wayne explains how to spot phishing emails, avoid delivery scams, and protect your personal information. We also discuss the importance of digital hygiene, from using strong passwords to enabling two-factor authentication. This episode is packed with practical advice to keep you, your family, and your business safe online.  More about Wayne: WebsiteLinkedInFacebookInstagramIf you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/helloMy 2025 Social Media Content Planner & Guide is now available! Packed with 400 content prompts, expert tips, and $377 worth of free resources to help you save time and get results in 2025. Grab your copy now on Amazon! Amazon UKAmazon US And please connect on social media and let me know what you thought of this episode!LinkedInInstagramFacebookFacebook Group

In this week's episode of The Social Media Takeaway, I'm thrilled to be joined by Julie Burke (JulesRulesIRL), an Irish comedian and social media sensation who has taken TikTok by storm since launching her channel 4 years ago. We dive into the essentials of using TikTok for business growth, discussing how creative content and strategic engagement can attract a wider audience and enhance your brand presence. Julie shares invaluable insights on building a presence on TikTok, from crafting relatable content to utilising hashtags effectively. This episode is packed with practical tips on how to grow your business on TikTok and make your brand stand out in the digital crowd. More about Julie: TikTokLinkedinInstagramFacebookIf you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/helloAnd please connect on social media and let me know what you thought of this episode!LinkedInInstagramFacebookFacebook GroupCheck out my 2024 Social Media Content Planner & Guide on Amazon (Amazon UK) (Amazon USA)

In this week's episode of The Social Media Takeaway, I'm delighted to be joined by John Murray, a professional headshot photographer and personal branding expert. We discuss the importance of authentic profile pictures in building trust and connection online, diving into the psychology behind genuine smiles and how they impact first impressions. John shares practical tips on preparing for a headshot, avoiding common mistakes like forced smiles and poor lighting, and why investing in professional photography can elevate your personal brand. If your profile picture doesn't reflect the real you, this episode is filled with actionable advice to help you make a stronger, more authentic impression.More about John:WebsiteLinkedinInstagramFacebookTwitter (X) Check out my podcast with Aoife Duncan if you want to know more insights into color psychology and practical tips for enhancing your professional image. SPOTIFYITUNESIf you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/helloAnd please connect on social media and let me know what you thought of this episode!LinkedInInstagramFacebookFacebook GroupCheck out my 2024 Social Media Content Planner & Guide on Amazon (Amazon UK) (Amazon USA)

In this week's episode of The Social Media Takeaway, I'm delighted to have an old friend on the show, Gill Russel, a business growth strategist. Gill shares her expertise on referral marketing and networking, including how to build effective referral strategies and why networking is a crucial part of growing a business. We also discuss practical tips for creating meaningful connections that drive real results. If you're looking for actionable advice on how to improve your networking and referral marketing efforts in 2025, you don't want to miss this episode.Get your FREE GIFT from Gill here!More about Gill:WebsiteLinkedinGill's BookIf you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/helloAnd please connect on social media and let me know what you thought of this episode!LinkedInInstagramFacebookFacebook GroupCheck out my 2024 Social Media Content Planner & Guide on Amazon (Amazon UK) (Amazon USA)

In this week's episode of The Social Media Takeaway, I'm joined by Anita Wong, a YouTube and video strategist, and she helps business owners use YouTube to grow leads and increase visibility. In this episode, we discuss how YouTube can be a powerful tool for business growth and lead generation. Anita explains why YouTube videos have a longer lifespan compared to other platforms, how YouTube and Google work together to boost your content's visibility, and the key steps to optimising your videos for maximum impact. You'll also learn the importance of consistent uploads, creating thumbnails that encourage clicks, and why starting with short-form videos is a great way to ease into YouTube. If you've been creating video content but haven't considered YouTube or are unsure how to make it work for your business, you won't want to miss this episode.Get Anita's Free Guide Here! More about Anita: WebsiteLinkedinYoutubeIf you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/helloAnd please connect on social media and let me know what you thought of this episode!LinkedInInstagramFacebookFacebook GroupCheck out my 2024 Social Media Content Planner & Guide on Amazon (Amazon UK) (Amazon USA)

In this week's episode of the Social Media Takeaway, I'm delighted to welcome Debbie White, an award-winning marketing expert with three decades of experience working with major brands like Starbucks and Nordstrom. Debbie joins me to dive into the importance of having a clear offer and a focused messaging strategy, which we both believe are the foundations for any successful business. We also discuss how service providers can make their offers "magnetic" to attract the right clients. We explore the steps needed to understand your ideal customer, the key elements that make an offer irresistible, and why confidence in your pricing is essential. If you've been feeling like your marketing is an uphill battle, this episode will help you realign and focus on what matters most.Take Debbie's Persona Profile quiz here! More about Debbie: WebsiteFacebookLinkedinInstagramIf you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/helloAnd please connect on social media and let me know what you thought of this episode!LinkedInInstagramFacebookFacebook GroupCheck out my 2024 Social Media Content Planner & Guide on Amazon (Amazon UK) (Amazon USA)

In this week's episode of The Social Media Takeaway, I'm joined by Alastair McDermott, a consultant, author, and podcast host with over 17 years in business and tech. We dive into the practical capabilities of AI in everyday work, from handling repetitive tasks to enhancing productivity. Alastair shares tips on getting better results with AI, like his “GOAL” framework for prompts, and we explore how AI is shaping our professional lives. If you're curious about how to integrate AI into your daily tasks effectively, this episode has some great insights. Get Alastair's AI prompts collection - including his productivity shortcuts, podcast workflows, and writing formulas at aipowered.biz/louiseMore about Alastair: WebsiteLinkedinAI FrameworksIf you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/helloAnd please connect on social media and let me know what you thought of this episode!LinkedInInstagramFacebookFacebook GroupCheck out my 2024 Social Media Content Planner & Guide on Amazon (Amazon UK) (Amazon USA)

LinkedIn is a powerful tool for professional and business growth, but where do you start, and how can you use it without getting overwhelmed?In this week's episode of the Social Media Takeaway, I'm excited to welcome Louise Brogan, an international speaker, writer, and the host of the "LinkedIn with Louise" podcast. Louise has over ten years of experience supporting small businesses who want to use social media, specifically LinkedIn, for business growth. In our conversation, we discuss practical tips for optimising your LinkedIn profile, the advantages of using LinkedIn Live to engage your audience, and strategies for crafting content that drives business results. We also delve into the latest developments on LinkedIn and what they mean for users like you! Whether you're looking to improve your LinkedIn strategy or just starting out, this episode is packed with actionable advice to help you make the most of this powerful platform.Free Gift Here!More about Louise: WebsiteLinkedinPodcastYoutubeIf you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/helloAnd please connect on social media and let me know what you thought of this episode!LinkedInInstagramFacebookFacebook GroupCheck out my 2024 Social Media Content Planner & Guide on Amazon (Amazon UK) (Amazon USA)

Sales can often feel daunting, especially when you're unsure how to start conversations or handle objections. But what if you could turn those challenges into opportunities and connect with clients on a deeper level? In this episode of the Social Media Takeaway, I'm excited to welcome Steve Donnellan, a seasoned trainer, sales coach, and the founder of Steve Donnellan Consulting and Soaring Sales Academy. With over 35 years of experience in sales and marketing, Steve brings a wealth of knowledge on how to overcome sales challenges. We dive into key strategies for understanding customer needs, crafting effective sales messages, and using the right techniques to connect on a deeper level. We also talk about how traditional sales techniques can be adapted to social media, where building connections and trust is just as important as in-person interactions. Whether you're an experienced sales professional or new to the game, this episode is packed with insights and strategies to help you win more sales. More about Steve: WebsiteLinkedinInstagramIf you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/helloAnd please connect on social media and let me know what you thought of this episode!LinkedInInstagramFacebookFacebook GroupCheck out my 2024 Social Media Content Planner & Guide on Amazon (Amazon UK) (Amazon USA)

If you died today, what would happen to your digital footprint including your social media accounts.  Our social media presence, personal data, and business profiles can continue to exist after our death, causing challenges for our loved ones. While we won't be here, do we really want to burden those we leave behind?This is a conversation we need to have to ensure peace of mind for ourselves and those we care about.In this week's episode of The Social Media Takeaway, I'm joined by Niki Weiss, a digital thanatologist, founder of ENDevo and creator of My Final Playbook. We discuss simple, practical steps to secure your Facebook and LinkedIn profiles, protect your digital assets, and reduce the burden on loved ones. We also highlight how creating a continuity plan can help prevent risks like hackers targeting inactive accounts.We focus not only on death, but about empowering you to manage your digital legacy. It's about ensuring your Facebook, LinkedIn, and other data are secure, your business can continue, and your loved ones can navigate everything smoothly when the time comes.My Final PlayBook AppApple StoreGoogle PlayMore about Niki: Niki's QuizNiki's PodcastWebsiteLinkedinInstagramIf you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/helloAnd please connect on social media and let me know what you thought of this episode!LinkedInInstagramFacebookFacebook GroupCheck out my 2024 Social Media Content Planner & Guide on Amazon (Amazon UK) (Amazon USA)

In this week's episode of the Social Media Takeaway, I am delighted to be joined by Leni Cavazos, a marketing and business strategist who helps coaches and entrepreneurs build six-figure retreat businesses. We dive into the power of hosting transformational retreats and how they can significantly boost both your income and brand. Leni shares practical tips on planning retreats, choosing the right locations, and setting profitable pricing strategies. She also highlights the importance of using retreats as part of a larger business ecosystem to ensure long-term success. Whether you're new to retreat planning or looking to refine your approach, this episode offers valuable insights to help you make retreats a powerful income stream.More about Leni: WebsiteFacebookLinkedinInstagramIf you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/helloAnd please connect on social media and let me know what you thought of this episode!LinkedInInstagramFacebookFacebook GroupCheck out my 2024 Social Media Content Planner & Guide on Amazon (Amazon UK) (Amazon USA)

A company is like a tree—its roots representing the people and their connections. If the roots are weak or disconnected, the tree cannot stand strong. In this week's episode of The Social Media Takeaway, I'm joined by Roxanne Derhodge, a registered psychotherapist, corporate consultant, and bestselling author. With over 20 years of experience, Roxanne has worked closely with senior leaders to enhance resilience and implement effective mental health strategies within organizations.Throughout our conversation, Roxanne shares her powerful insights into how authentic leadership and strong relationships are crucial to keeping teams connected and thriving. We explore the biggest challenges leaders face in retaining employees, how workplace dynamics are shifting in a remote world, and why employee well-being should be at the core of leadership decisions.Check out Roxanne's book here! More about Roxanne: WebsiteInstagramFacebookLinkedinX(Twitter)If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/helloAnd please connect on social media and let me know what you thought of this episode!LinkedInInstagramFacebookFacebook GroupCheck out my 2024 Social Media Content Planner & Guide on Amazon (Amazon UK) (Amazon USA)

In this week's episode of The Social Media Takeaway, I am delighted to welcome Peg Fitzpatrick, an accomplished social media strategist with over a decade of experience. Peg was the first head of social strategy for Canva, and she shares the story of how she helped grow Canva from a small startup to a global brand. In this episode, we explore the critical role of consistent social media engagement and the importance of networking and building partnerships for business growth. We also uncover some of the biggest misconceptions small businesses have about social media and offer practical advice on branding, engagement, and handling negative feedback. Whether you're new to social media or looking to refine your strategy, this episode will help you elevate your online presence and drive real results.Get her new book here! More about Peg: WebsiteLinkedinFacebookInstagramTwitter (X) If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/helloAnd please connect on social media and let me know what you thought of this episode!LinkedInInstagramFacebookFacebook GroupCheck out my 2024 Social Media Content Planner & Guide on Amazon (Amazon UK) (Amazon USA)

Are you spending hours on social media but not seeing those hours turn into sales? You're not alone—69% of businesses feel the same way! In this solo episode, I'll be diving into how you can maximize your social media time to drive real results, not just engagement. I'll walk you through the four stages of the customer journey, common mistakes I see people making, and how to build a customized social sales funnel that converts followers into paying customers.And if you're ready to take this to the next level, I have a 3-Day Live Challenge in September from the 24th to the 26th. Join me as I help you create your own social sales funnel. By the end of the three days, you'll have a solid plan to turn your social media time into money in the bank! SIGN UP NOWIf you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/helloAnd please connect on social media and let me know what you thought of this episode!LinkedInInstagramFacebookFacebook GroupCheck out my 2024 Social Media Content Planner & Guide on Amazon (Amazon UK) (Amazon USA)

In this week's episode of The Social Media Takeaway, I am delighted to welcome Melissa Henry, the founder of Helluva Brand™. As an expert brand strategist, Melissa helps visionary entrepreneurs create a brand that not only represents their vision but also feels right. With more than 14 years of experience as an entrepreneur, brand builder, and master photographer, she has assisted hundreds of clients in achieving profound clarity about their business identity and authentic self-presentation. This episode peels back the curtain on the essential groundwork behind a truly captivating brand. Melissa enlightens us with a fresh perspective on where to start your branding journey, emphasizing that it's not all about the visuals—there's a whole lot more brewing beneath the surface. She explains the importance of laying a solid foundation before jumping into the more flashy aspects of branding. Whether you're a startup entrepreneur looking to carve out your niche or a seasoned business owner aiming to refresh your brand, this episode is for you. Don't forget to check out Melissa's Brand Power Hour! It's a workshop where you can bring your branding challenges and get personalized advice from Melissa, herself! She holds these sessions twice a month, so if you're looking to give your brand a boost, this could be just what you need! https://www.helluva-brand.com/brand-power-hourMore about Melissa:WebsiteFacebookLinkedinInstagramIf you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/helloAnd please connect on social media and let me know what you thought of this episode!LinkedInInstagramFacebookFacebook GroupCheck out my 2024 Social Media Content Planner & Guide on Amazon (Amazon UK) (Amazon USA)

Ever wondered what the faces of Donald Trump and Kamala Harris reveal about their true personalities? In this week's episode of the Social Media Takeaway, I am joined by Joseph McGuire, a renowned facial analysis expert and human lie detector, who shares his unique insights into the power of reading faces and body language. We dive deep into how understanding subtle facial cues and body movements can enhance your communication skills, improve your ability to detect dishonesty, and give you an edge in both personal and professional interactions. Whether you're looking to improve your social media presence, boost your interview skills, or simply become more attuned to the people around you, this episode is packed with practical tips and fascinating insights that you won't want to miss.More about Joseph: LinkedInWebsiteBook (Amazon UK)If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/helloAnd please connect on social media and let me know what you thought of this episode!LinkedInInstagramFacebookFacebook GroupCheck out my 2024 Social Media Content Planner & Guide on Amazon (Amazon UK) (Amazon USA)

In this week's episode of the Social Media Takeaway, I'm joined by Miriam O'Donoghue, an accomplished facilitator and trainer with over 40 years of experience. Miriam is a certified LEGO Serious Play facilitator, a Tony Buzan Licensed Mind Mapping Instructor, and a certified Six Bricks trainer. She brings a wealth of expertise from both public and private sectors, specializing in creative problem-solving and team facilitation. Tune in to hear Miriam share her innovative techniques for boosting team morale, increasing engagement, and navigating workplace conflict. She also offers plenty of fun solutions for team activities. Whether you're dealing with tough conversations or just looking to energize your team, this episode is packed with practical advice and fun ideas to help you succeed.More about Miriam: WebsiteLinkedinFacebookWorkshopsIf you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/helloAnd please connect on social media and let me know what you thought of this episode!LinkedInInstagramFacebookFacebook GroupCheck out my 2024 Social Media Content Planner & Guide on Amazon (Amazon UK) (Amazon USA)

In this week's episode of the Social Media Takeaway, I am joined by Joanne Sweeney, a three-time bestselling author and host of the Public Sector Marketing Show podcast. Joanne shares her experience and insights on specializing in digital marketing for the government and public sectors. We discuss the evolution of social media platforms, the impact of AI on marketing, and strategies for using LinkedIn for business growth. We dive deep into trends for 2024 across these important social media platforms, so if you're looking to stay ahead of the curve and optimize your digital strategy, this episode is a must-listen! More about Joanne: WebsiteLinkedinTwitter (X)FacebookInstagramPodcastIf you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/helloAnd please connect on social media and let me know what you thought of this episode!LinkedInInstagramFacebookFacebook GroupCheck out my 2024 Social Media Content Planner & Guide on Amazon (Amazon UK) (Amazon USA)

In this week's episode of the Social Media Takeaway, I am delighted to be joined by Cara Quinn, a career interview and mindset coach, founder of Stellar Impact and the creator of The Sparkle Cards. In this episode, we discuss practical strategies for overcoming imposter syndrome, including identifying self-doubt, reframing negative thoughts, and building confidence through actionable steps. Cara also introduces her Sparkle Cards, a unique tool designed to help individuals combat self-doubt and boost their confidence daily. Guess what? You get to have 20% off on Sparkle Cards if you use my discount code  "SELLONSOCIAL20" only valid until the 28th of August!Check out Cara's Sparkle Cards here! Whether you're struggling with imposter syndrome or seeking ways to enhance your self-belief, this episode offers valuable insights to help you thrive in your career.More about Cara: WebsiteLinkedinInstagramIf you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/helloAnd please connect on social media and let me know what you thought of this episode!LinkedInInstagramFacebookFacebook GroupCheck out my 2024 Social Media Content Planner & Guide on Amazon (Amazon UK) (Amazon USA)

In this week's episode of the Social Media Takeaway, I have the pleasure of speaking with Charlene Flanagan, a global influencer and the visionary co-founder of Ella and Joe. In this episode, we'll uncover the strategies behind effective content creation and the pivotal role of user-generated content (UGC). Charlene will share her insights on building impactful influencer relationships and how these elements have contributed to her brand's international success. Tune in as we dive deep into the secrets of content that connects and converts. More about Charlene: WebsiteLinkedInFacebook InstagramIf you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/helloAnd please connect on social media and let me know what you thought of this episode!LinkedInInstagramFacebookFacebook GroupCheck out my 2024 Social Media Content Planner & Guide on Amazon (Amazon UK) (Amazon USA)

In this week's episode of the Social Media Takeaway, I speak with Louise Lally, a learning and development consultant specialising in the retail sector and host of the Retail Podcast. We dive deep into the concept of valuing time as a critical component of customer interactions, emphasising that every minute spent with a customer should be seen as a fair exchange. Great customer service is crucial because it directly impacts customer satisfaction and loyalty, which in turn drives business growth. Tune in to learn practical strategies for enhancing your customer service approach and ensuring that your interactions are always adding value.More about Louise Lally: WebsiteLinkedinFacebookInstagramIf you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/helloAnd please connect on social media and let me know what you thought of this episode!LinkedInInstagramFacebookFacebook GroupCheck out my 2024 Social Media Content Planner & Guide on Amazon (Amazon UK) (Amazon USA)

In this week's episode of The Social Media Takeaway, I am delighted to speak with Donna Kennedy, a seven-time best-selling author, psychologist, mentor, and highly sought-after professional speaker. Donna shares profound insights from her personal journey, demonstrating incredible strength and resilience forged through overcoming significant early life challenges.  She discusses how these experiences have shaped her approach to personal development and her professional practice. In this episode, we delve into how mindset influences business decisions, explaining how a growth mindset helps overcome fears that hinder personal and business growth.More about Donna: WebsiteFacebookInstagramLinkedInRemember to grab your own copy of Donna's book here! CLICK HEREIf you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/helloAnd please connect on social media and let me know what you thought of this episode!LinkedInInstagramFacebookFacebook GroupCheck out my 2024 Social Media Content Planner & Guide on Amazon (Amazon UK) (Amazon USA)

I really do believe that ChatGPT makes me way more productive and I get way better results from what I do. The Americans would say garbage in, garbage out. On this side of the Atlantic, we're more likely to say rubbish in, rubbish out. If you're putting generic prompts into ChatGPT, then you're going to get generic results.In this week's episode of The Social Media Takeaway, I'm going solo and sharing with you exactly what I do to get better results and quality content from ChatGPT so you can get those too for your business. I'll dive into the key differences between the free and paid versions, explain why specific prompts yield better results, and show you how to create detailed buyer personas with ChatGPT. I share useful prompts that I use, which you can find on my website, so make sure to check that out! WEBSITEIf you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/helloAnd please connect on social media and let me know what you thought of this episode!LinkedInInstagramFacebookFacebook GroupCheck out my 2024 Social Media Content Planner & Guide on Amazon (Amazon UK) (Amazon USA)

In this episode of The Social Media Takeaway, I chat with Valentina Spagnesi, a body psychotherapist, about the stress caused by social media in the workplace, particularly for content moderators. We explore the mental and physical effects of exposure to disturbing content and discuss the benefits of body psychotherapy compared to traditional counseling. Valentina shares her journey and offers practical strategies to manage and recover from stress, providing valuable insights for anyone dealing with the pressures of social media.More about Valentina: WebsiteLinkedinFacebookIf you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/helloAnd please connect on social media and let me know what you thought of this episode!LinkedInInstagramFacebookFacebook GroupCheck out my 2024 Social Media Content Planner & Guide on Amazon (Amazon UK) (Amazon USA)

In this episode of the Social Media Takeaway, I had the pleasure of interviewing Tuesday Whitfield, owner of Willowbrook Glamping and Hideaways in County Roscommon, Ireland. Tuesday shares her journey from the UK to rural Ireland, her creative transformation, and the challenges of taking over the family business. In this episode, we discuss the importance of trusting instincts, embracing individuality, and using social media as a powerful tool to tell your business story. This episode is filled with inspiring moments, including the touching stories of how her business has positively impacted the local community and the joy of seeing kids run free and explore their creativity at Willowbrook. Whether you're an entrepreneur, a creative, or someone looking to bring a personal touch to your business, this conversation with Tuesday Whitfield is sure to inspire and motivate you.More about Tuesday: WebsiteFacebookInstagramIf you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/helloAnd please connect on social media and let me know what you thought of this episode!LinkedInInstagramFacebookFacebook GroupCheck out my 2024 Social Media Content Planner & Guide on Amazon (Amazon UK) (Amazon USA)

"We're busier than ever before and probably less productive than we've ever been." - Charles AlexanderIn this week's episode of The Social Media Takeaway, I speak with Charles Alexander, a renowned business coach and author of "Start Now, Quit Later." Charles discusses how to achieve a four-day work week by setting clear goals, tracking time accurately, and focusing on high-value tasks. He emphasizes the importance of identifying what you truly want to do with your free time and eliminating, batching, delegating, or automating other tasks. A four-day work week offers the potential for greater work-life balance, increased productivity, and more time to spend on personal pursuits and with loved ones. By reassessing how we manage our time and prioritize our tasks, we can break free from the constant busyness that hampers our productivity and enjoy a more fulfilling professional and personal life.More about Charles: WebsiteInstagramLinkedinIf you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/helloAnd please connect on social media and let me know what you thought of this episode!LinkedInInstagramFacebookFacebook GroupCheck out my 2024 Social Media Content Planner & Guide on Amazon (Amazon UK) (Amazon USA)

Have you ever wondered how to turn your social media presence from a chore into a powerful tool for your business?In this week's episode of The Social Media Takeaway, I am thrilled to welcome Samantha Kelly, an award-winning Twitter expert, social media strategist, speaker, and author, known globally as the Tweeting Goddess. Samantha has graced stages around the world, sharing her invaluable insights on the power of social media and how to make it work for your business.Join us as we dive deep into Samantha's journey and uncover the strategies that have made her a leading figure in the social media landscape. From her early days of navigating the Twitterverse to becoming a sought-after speaker and consultant, Samantha shares her experiences, challenges, and the pivotal moments that shaped her career.More about Samantha:WebsiteFacebookInstagramTwitter (X) LinkedInIf you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/helloAnd please connect on social media and let me know what you thought of this episode!LinkedInInstagramFacebookFacebook GroupCheck out my 2024 Social Media Content Planner & Guide on Amazon (Amazon UK) (Amazon USA)

In this episode of the Social Media Takeaway, I interview Fiona O'Neill, the founder of Count On Us Recruitment, about using Facebook groups for expanding audience reach and customer engagement. Fiona shares her journey as a family carer turned entrepreneur, discussing how she identified a gap in the Irish labor market for family carers seeking part-time work. She explains the inception and growth of her Facebook group, which now has over 4,000 members, and offers valuable insights into engaging and expanding Facebook communities, addressing employer misconceptions, and balancing personal boundaries in social media interactions. The conversation touches upon effective strategies for group management, the importance of clear messaging, and the evolving role of AI in social media. Tune in to discover actionable tips that can help you use Facebook groups to their full potential.More about Fiona: WebsiteFacebookX (Twitter)LinkedInInstagramIf you're interested in what Fiona does click here! If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/helloAnd please connect on social media and let me know what you thought of this episode!LinkedInInstagramFacebookFacebook GroupCheck out my 2024 Social Media Content Planner & Guide on Amazon (Amazon UK) (Amazon USA)

In this episode of 'The Social Media Takeaway,' I had the pleasure of speaking with 5-time bestselling romance author Lyndsey Gallagher about her incredible journey into writing fiction novels and her amazing marketing strategy. In this episode, she gives valuable advice to aspiring authors and stresses the importance of just getting started. We explore her effective marketing strategies, different writing styles and how she uses social media platforms like Facebook, Instagram, and TikTok for book promotion. For anyone starting to write, Lyndsey's advice is invaluable. More about Lyndsey: FacebookInstagramTiktokYou can check out Lyndsey's books here! If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/helloAnd please connect on social media and let me know what you thought of this episode!LinkedInInstagramFacebookFacebook GroupCheck out my 2024 Social Media Content Planner & Guide on Amazon (Amazon UK) (Amazon USA)

In this episode of The Social Media Takeaway, I chat with Claude Schneider, CEO of SmarterQueue, to explore AI's fast progress and impact in today's world. We dive deep into how AI is reshaping social media management, business strategies, and our everyday lives, and we speculate on the unimaginable future of AI technology. Claude offers practical advice for startups and businesses on validating ideas, solving real pain points, and continuously adapting to user needs. This episode provides listeners with actionable insights into embracing AI for growth and innovation. Join us as we explore AI's future and its impact on businesses and daily life.More about Claude: WebsiteFacebookInstagramLinkedInIf you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/helloAnd please connect on social media and let me know what you thought of this episode!LinkedInInstagramFacebookFacebook GroupCheck out my 2024 Social Media Content Planner & Guide on Amazon (Amazon UK) (Amazon USA)

Send us a Text Message.In this episode of The Social Media Takeaway, I chat with Aoife Dunican, a renowned image consultant in Ireland and founder of The StyleBob, to explore the power of personal image and its impact on confidence and presence. Aoife shares her inspiring journey and reveals how clothing can significantly boost confidence, presence, and impact. From her fascinating insights into color psychology to practical tips for enhancing your professional image, Aoife provides valuable advice that can help anyone looking to improve their personal brand. Join us as we delve into the secrets of dressing for success and discover how you can take control of your image to achieve remarkable results. Don't miss this insightful conversation that could change the way you see yourself and your wardrobe!More about Aoife: WebsiteFacebookLinkedInX (Twitter) InstagramIf you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/helloAnd please connect on social media and let me know what you thought of this episode!LinkedInInstagramFacebookFacebook GroupCheck out my 2024 Social Media Content Planner & Guide on Amazon (Amazon UK) (Amazon USA)

Send us a Text Message.In this week's episode of the Social Media Takeaway, I'm thrilled to be joined by Phil Mershon, the founder of Unforgettable Experiences and the Director of Experience at Social Media Examiner. In this episode, Phil and I explore the art and science behind creating memorable events. From his unexpected career path to innovative approaches for captivating attendees, Phil reveals how to transform any event into a memorable experience. Whether you're an event planner, marketer, or simply interested in the power of impactful gatherings, this conversation is packed with insights and actionable tips that will inspire you to think differently about your next event. More about Phil: WebsiteFacebookLinkedInInstagramX (Twitter)Download Phil's free bonus chapter here! If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/helloAnd please connect on social media and let me know what you thought of this episode!LinkedInInstagramFacebookFacebook GroupCheck out my 2024 Social Media Content Planner & Guide on Amazon (Amazon UK) (Amazon USA)

Send us a Text Message.In this episode of "The Social Media Takeaway" podcast, I break down five practical social media tactics designed specifically for coaches and consultants aiming to scale their business in 2024. These 5 tactics are designed to establish coaches and consultants as trusted experts and achieve real growth in their businesses. We'll explore the unique challenges of marketing services compared to products, emphasizing the critical role of the service provider in delivering quality. Tune in to gain practical insights to help you navigate the changing world of social media and succeed in your coaching or consulting business.If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/helloAnd please connect on social media and let me know what you thought of this episode!LinkedInInstagramFacebookFacebook GroupCheck out my 2024 Social Media Content Planner & Guide on Amazon (Amazon UK) (Amazon USA)

Send us a Text Message.In this episode of The Social Media Takeaway, I'm excited to share my insightful conversation with Andy Crestodina, a world-renowned AI content marketing speaker, who is also the CMO and co-founder of Orbit Media Studios. With more than twenty years leading the way in digital marketing, Andy is a seasoned expert in using Artificial Intelligence (AI) to enhance and innovate content creation and marketing strategies. Here are amazing key takeaways: AI-Enhanced Content Quality: Explore how AI can be used to dramatically surpass competitor content quality, making every piece more engaging and impactful.Persona-Driven AI Utilization: Discover the benefits of tailoring AI to produce hyper-targeted content that resonates deeply with specific audience profiles, enhancing both relevance and response rates.Gap Analysis through AI: Learn about the strategic use of AI for gap analysis to critically assess and refine content, filling in the missing pieces to meet and exceed audience expectations.AI as a Skills Leveler: Understand how AI democratizes content creation, enabling both novices and experts to efficiently produce high-quality content.Customizing AI for Authenticity: Andy discusses the importance of customizing AI outputs to maintain a brand's unique voice and avoid generic content, thus preserving authenticity and personal touch.This episode offers valuable insights into integrating AI into your strategy effectively. If you want to learn new innovative techniques in how you can use ChatGPT and AI to stand out in a competitive landscape, you won't want to miss this episode! More about Andy: LinkedInWebsiteIf you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/helloAnd please connect on social media and let me know what you thought of this episode!LinkedInInstagramFacebookFacebook GroupCheck out my 2024 Social Media Content Planner & Guide on Amazon (Amazon UK) (Amazon USA)

Send us a Text Message.In this episode of the social media takeaway, I'm thrilled to sit down with Dr. Jo Cresswell, a sales strategist and business coach with over 20 years of experience in senior leadership and sales. Dr. Jo is an expert in strategically shaping the pricing and value propositions for social media and coaching services. In this episode, we dive deep into the complexities of setting the right price and ensuring your services clearly communicate their value.What You'll Learn:Strategies for Long-term Value: Discover how to think beyond immediate financial gains to focus on what your services truly offer your clients.Common Pricing Challenges: We discuss common pitfalls in pricing and offer structuring, and how to avoid them to improve your business.Insights on Pricing Your Services: Dr. Jo shares her approach to pricing—how to set a rate that not only reflects your worth but also sits well with you emotionally.Enhancing Value Perception: Learn techniques to enhance how clients perceive the value of your services, which can help justify higher rates.Whether you're just starting out or looking to refine your approach, this episode is packed with actionable insights to help you elevate your consulting or coaching business. Join us as we uncover the keys to effectively constructing and pricing your offerings to maximize your impact and success. More about Dr. Jo: WebsiteLinkedInDon't forget to email Dr. Jo to get your own worksheet for the 5 Why's: jo@joannecresswell.co.ukIf you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/helloAnd please connect on social media and let me know what you thought of this episode!LinkedInInstagramFacebookFacebook GroupCheck out my 2024 Social Media Content Planner & Guide on Amazon (Amazon UK) (Amazon USA)

Send us a Text Message.In this episode of the Social Media Takeaway, Alina Nikishina and I dive into detail of personal and professional transformation. We discuss the barriers to success and how to overcome them through conscious action and self-awareness.Alina Nikishina, a transformational coach and mentor for service-based entrepreneurs, shares her personal journey from her early life in Russia to becoming a certified public accountant in the United States, and finally to her transformation into a coaching role. Alina explains the principles of core transformation and hypnosis as tools for addressing subconscious self-sabotage patterns, enabling individuals to align their actions with their deepest desires. The conversation covers how subconscious beliefs formed in childhood can impact adult behavior and decisions. Alina also offers insights into recognizing and transforming self-sabotaging behaviors through subconscious work, ultimately leading to greater personal and professional fulfillment.If you need further help reprogramming your subconscious for business success, head over to Alina and get 20% OFF your first session and mention this podcast when you reach out!Also don't forget to subscribe to Alina's Sunday newsletter with more insightful content just like this! CLICK HEREMore about Alina:WebsiteInstagramFacebookLinkedInIf you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/helloAnd please connect on social media and let me know what you thought of this episode!LinkedInInstagramFacebookFacebook GroupCheck out my 2024 Social Media Content Planner & Guide on Amazon (Amazon UK) (Amazon USA)

Send us a Text Message.Discover the world of gamification in this episode of the Social Media Takeaway! We'll explore how playful elements are changing business strategies, boosting employee engagement, and enhancing marketing efforts. Gamification isn't just for games anymore; it's improving engagement, learning, and productivity across different industries.In this episode of the Social Media Takeaway, I had the pleasure of interviewing An Coppens, a gamification expert with over 20 years of experience in creating behavioral change through games and play. An shares her journey from aspiring game designer to founder of Gamification Nation and Playearance.com. She discusses the power of gamification in change management, inclusivity in game design, and the psychology behind gamification.  An Coppens also highlights the importance of understanding the player's psychology for successful gamification and shares insights into designing games that are appealing and inclusive for diverse audiences. If you're interested in utilising gamification to enhance customer engagement, check out Playerence to subscribe to annual or monthly subscription and use my code Louise20 for 20% off! More about An: WebsiteFacebookLinkedInTwitterIf you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/helloAnd please connect on social media and let me know what you thought of this episode!LinkedInInstagramFacebookFacebook GroupCheck out my 2024 Social Media Content Planner & Guide on Amazon (Amazon UK) (Amazon USA)

Send us a Text Message.Are you showing up as your best selves and prioritizing your well-being? Join us in this insightful episode with Emma Weaver, the founder of Mental Wealth International, as we delve into the importance of mental health first aid. In this episode, Emma shares her personal journey from young motherhood to pioneering mental health and suicide prevention solutions in the workplace. Her story emphasizes the significance of timely support, the inspiration behind Mental Wealth International, and the development of mental health first aid and toolbox talks for businesses. We also discuss utilizing AI for productivity and companionship, knowing the importance of community, and practical advice for managing loneliness, remote work, and social media with intentionality. Emma also offers insights into filling one's 'mental wealth vault' through daily well-being practices to build resilience for challenging times. Tune in now to discover how you can enrich your mental wealth and thrive in both work and life.More about Emma: Website FacebookInstagram LinkedInFREE GIFT HEREIf you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/helloAnd please connect on social media and let me know what you thought of this episode!LinkedInInstagramFacebookFacebook GroupCheck out my 2024 Social Media Content Planner & Guide on Amazon (Amazon UK) (Amazon USA)