Podcast appearances and mentions of elizabeth cholawsky

View the complete show notes for this episode. What is it like to source M&A deals with a focus on B2B software technology companies? Mahmoud Hmouz answers this question and many more as he discusses what a PE firm looks for when sourcing companies to consider for acquisition. He offers insights into the metrics a PE firm first looks at, gives advice for entrepreneurs on preparing for a “first date” conversation with a potential investor, and the importance of being honest about what an owner wants and mapping that to what an investor has to offer. What You'll Learn Success Stories: Discussion on how this PE firm impacts the companies they have acquired with examples of some of their platform and tuck-in acquisitions. Enticing Numbers: Details on some of the key metrics private equity looks for in businesses, including growth, retention, and profitability. Good First Impression: Tips on what common mistakes sellers make in initial conversations that can waste time or damage relationships and how to avoid them. Growth and Evolution: The importance of experimentation, open-mindedness, and addressing inertia to continuously improve growth strategies. Want More? Related Resources:  Tech & Software M&A Dynamics Top 5 M&A Value Drivers for Tech & Software Companies How to Sell an Online Business: A Case Study Additional Resources: Planning to sell your business? Schedule a free consultation today. Download a free PDF copy of The Art of The Exit: The Complete Guide to Selling Your Business, Acquired: The Art of Selling a Business With $10 Million to $100 Million in Revenue, and Food and Beverage M&A: An Insider's Guide to Selling a Food or Beverage Manufacturing, Distribution, or Grocery Business. Purchase your copy now of A Beginner's Guide to Business Valuation | The Exit Strategy Handbook | Closing the Deal Listen to Other Episodes M&A for Virtual and Augmented Reality Companies with Jeff Meisner The Good, The Bad & The Ugly of Growth by Acquisition with Elizabeth Cholawsky and Taylor Viens Case Study – Lessons Learned From Selling Multiple Tech Companies with Ryan Buckley

Elizabeth Cholawsky, CEO of HG Insights, delves into how to unleash the potential of technology intelligence. When it comes to growth, companies must strategically leverage various tools and approaches to stay competitive and thrive in a rapidly evolving market. Mergers and acquisitions (M&A) enable B2B companies to expand their market reach, diversify their offerings, and tap into new opportunities for growth. Today, Elizabeth shares her insights on the acquisition-to-growth playbook. Show NotesConnect With: Elizabeth Cholawsky: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Elizabeth Cholawsky, CEO of HG Insights, delves into how to unleash the potential of technology intelligence. When it comes to growth, companies must strategically leverage various tools and approaches to stay competitive and thrive in a rapidly evolving market. Mergers and acquisitions (M&A) enable B2B companies to expand their market reach, diversify their offerings, and tap into new opportunities for growth. Today, Elizabeth shares her insights on the acquisition-to-growth playbook. Show NotesConnect With: Elizabeth Cholawsky: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Elizabeth Cholawsky, CEO of HG Insights, delves into how to unleash the potential of technology intelligence. In the context of today's B2B space, it is critical that companies innovate with their products. However, figuring out where to innovate requires data-driven insights and analysis to identify market fit, understand customer needs, and stay ahead of competitors. Today, Elizabeth discusses displacing competitors through product launches. Show NotesConnect With: Elizabeth Cholawsky: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Elizabeth Cholawsky, CEO of HG Insights, delves into how to unleash the potential of technology intelligence. In the context of today's B2B space, it is critical that companies innovate with their products. However, figuring out where to innovate requires data-driven insights and analysis to identify market fit, understand customer needs, and stay ahead of competitors. Today, Elizabeth discusses displacing competitors through product launches. Show NotesConnect With: Elizabeth Cholawsky: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Elizabeth Cholawsky, CEO of HG Insights, delves into how to unleash the potential of technology intelligence. When HG Insights coined the term technographics13 years ago, it was narrowly defined as a technology installation at a company. Fast forward to the present and technology intelligence is helping businesses gain insights into market trends, competition, empowering decision-makers to make informed choices and solve complex problems. Today, Elizabeth discusses technographic based data-driven decision-making. Show NotesConnect With: Elizabeth Cholawsky: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Elizabeth Cholawsky, CEO of HG Insights, delves into how to unleash the potential of technology intelligence. When HG Insights coined the term technographics13 years ago, it was narrowly defined as a technology installation at a company. Fast forward to the present and technology intelligence is helping businesses gain insights into market trends, competition, empowering decision-makers to make informed choices and solve complex problems. Today, Elizabeth discusses technographic based data-driven decision-making. Show NotesConnect With: Elizabeth Cholawsky: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Elizabeth Cholawsky, CEO of HG Insights, delves into how to unleash the potential of technology intelligence. When it comes to growth, companies must strategically leverage various tools and approaches to stay competitive and thrive in a rapidly evolving market. Mergers and acquisitions (M&A) enable B2B companies to expand their market reach, diversify their offerings, and tap into new opportunities for growth. Today, Elizabeth shares her insights on the acquisition-to-growth playbook. Show NotesConnect With: Elizabeth Cholawsky: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Elizabeth Cholawsky, CEO of HG Insights, delves into how to unleash the potential of technology intelligence. When it comes to growth, companies must strategically leverage various tools and approaches to stay competitive and thrive in a rapidly evolving market. Mergers and acquisitions (M&A) enable B2B companies to expand their market reach, diversify their offerings, and tap into new opportunities for growth. Today, Elizabeth shares her insights on the acquisition-to-growth playbook. Show NotesConnect With: Elizabeth Cholawsky: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Elizabeth Cholawsky, CEO of HG Insights, delves into how to unleash the potential of technology intelligence. In the context of today's B2B space, it is critical that companies innovate with their products. However, figuring out where to innovate requires data-driven insights and analysis to identify market fit, understand customer needs, and stay ahead of competitors. Today, Elizabeth discusses displacing competitors through product launches. Show NotesConnect With: Elizabeth Cholawsky: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Elizabeth Cholawsky, CEO of HG Insights, delves into how to unleash the potential of technology intelligence. In the context of today's B2B space, it is critical that companies innovate with their products. However, figuring out where to innovate requires data-driven insights and analysis to identify market fit, understand customer needs, and stay ahead of competitors. Today, Elizabeth discusses displacing competitors through product launches. Show NotesConnect With: Elizabeth Cholawsky: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Elizabeth Cholawsky, CEO of HG Insights, delves into how to unleash the potential of technology intelligence. When HG Insights coined the term technographics13 years ago, it was narrowly defined as a technology installation at a company. Fast forward to the present and technology intelligence is helping businesses gain insights into market trends, competition, empowering decision-makers to make informed choices and solve complex problems. Today, Elizabeth discusses technographic based data-driven decision-making. Show NotesConnect With: Elizabeth Cholawsky: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Elizabeth Cholawsky, CEO of HG Insights, delves into how to unleash the potential of technology intelligence. When HG Insights coined the term technographics13 years ago, it was narrowly defined as a technology installation at a company. Fast forward to the present and technology intelligence is helping businesses gain insights into market trends, competition, empowering decision-makers to make informed choices and solve complex problems. Today, Elizabeth discusses technographic based data-driven decision-making. Show NotesConnect With: Elizabeth Cholawsky: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Whether you want to sell your company or are looking to buy another company to help your growth, there is a lot to consider. Tips, advice, and tales of the good, the bad, and the ugly sides to this process come from Elizabeth Cholawsky and Taylor Viens. They are with HG Insights - a leading company in the gathering and application of data to make informed acquisition decisions. In this episode, they discuss the importance of paying attention to other companies, the role that data can play in an acquisition, the importance of having a solid growth strategy, and more firsthand experience from a target and an orchestrator of acquisitions. View the complete show notes for this episode. Learn More: Why do Companies Acquire other Businesses? How successful are most business acquisitions? Why Half of Acquisitions Fail with Mark Sirower Additional Resources: Download a free copy of The Complete Guide to Selling a Business Are you selling a business? Schedule a free consultation now. Listen to Other Episodes: Scaling and Exiting Multiple Tech Companies Tech M&A Making Acquisitions with Public Equity

Interested in leading or starting a tech company? This is the episode for you! Elizabeth Cholawsky is a seasoned executive with years of experience running tech-based and SaaS companies. She has led and worked with companies to build market-leading offerings, using in-house talent and through partnerships and acquisitions. Elizabeth joined HG Insights as their CEO in 2018 and since has led them to great success through better hiring practices and a focus on solid company culture.Tune in to learn about her career and C-suite level experience in various companies, how she creates a safe and open company culture, and her top advice for women in tech.

“Don't try to get everything right..." HG Insights provides Technology intelligence for any company in the world. In this episode, Elizabeth Cholawsky (CEO) speaks with Xquadrant's Founder Richard Medcalf. We are continuing our season "The CEO Learning Curve". Interesting and inspiring CEOs reflect on what got them the top job, what they've learned over the first few quarters in the role, and what lies ahead.

In our universe, there are 200 billion trillion stars. That number is unfathomable to the human brain. The 200 part is something for the mind to try to hold onto, but a billion trillion… no way… we can't do it. For atoms in the observable universe, the number is somewhere in the range of ten quadrillion vigintillion to one-hundred thousand quadrillion vigintillion atoms. That's inconceivable (not to mention super hard to say).There's a lot of information in our own universe; let alone other universes. We can call all of this data, and at this point, we're all aware of the potential value of data. But data without perspective is totally useless. HG Insights has always been keenly aware of this truth. Realizing the value of HG Insights' in offering a unique perspective on troves of data, Elizabeth Cholawsky joined the company and fearlessly took it on a different path. But what made Cholawsky stick to her guns and how did she hone her convictions to transition the company toward providing technical intelligence and solutions for the big brain problems? Find out on this episode of Business X factors.Main takeaways: Stick to Your Conviction: Business leaders often run into opposition when they want to take the company or a business into a new direction. But sticking to your convictions and honing them throughout your career could lead to surprising results. When Walt Disney planned a full-length animated feature after two successful cartoon series, it was called “Disney Folly” with many detractors believing it would destroy the studio. He pushed forward, running out of money, but ended up taking home an Oscar for Snow White and the Seven Dwarfs and a whole new segment of the movie industry was created.Get Fired at Least Once: When you walk out with a measly box of goods you accumulated in the office or worse that has been handed to you at reception because you weren't allowed back in the office building; it can be hard to get over the feelings of rejection and shame. But staying In jobs that you may be unsuited for or where you have a toxic manager and live in fear of being fired is not good for anybody. Leaving or being fired may open new horizons and most importantly you will get stronger with every transition — getting fired could be an inoculation against fear. Getting terminated because you stuck to your convictions or values could be empowering even if it does not feel like that at that moment.A Big Brain Approach to Problem-Solving. For many companies finding a solution to problems means honing in on a narrow set of data or information. In their book, Bulletproof Problem Solving: the One Skill that Changes Everything, Rob McLean and Charles Conn advocate a wider and more comprehensive approach to problem solving. They use the example of obesity, where it has been hard to find the right intervention. In their research, they did not merely look at calorie intake, income, and education, but also wider to something that nobody was talking about, and that was walkability. They spotted that calorific use in Japan was lower because of the structure of their cities – walking to the train station and to the office, which introduced a new set of data that nobody thought about and a major opportunity for cities to rethink their design.---Business X factors is produced by Mission.org and brought to you by Hyland. For over a decade, Hyland has been named a Leader in the Gartner Magic Quadrant for Content Services Platforms, leading the way to help people get the information they need when and where they need it. More than half of 2019 Fortune 100 companies rely on Hyland to help them create more meaningful connections with the people they serve. When your focus is on the people you serve, Hyland stands behind you. Hyland is your X factor for better performance. Go to Hyland.com/insights to learn more.

Our latest Let’s TAWK Leadership podcast features Elizabeth Cholawsky, CEO of HG Insights, a data and application company. Elizabeth describes how focus, momentum, and consistent communication have helped her successfully lead organizations through change. Learn the importance of speaking truth to power and find out what she means by “the art is to hide the art.”

Subscribe to Modern Marketing Engine on your app of choice. Companies must have a strategic plan to grow and expand, especially in challenging times like the current pandemic, where market dynamics have shifted and priorities have shifted. Most B2B companies use traditional market reports to guide their strategic decisions, but they are not enough. However, with the right market intelligence, B2B organizations can prioritize their accounts, reevaluate territories and rethink their ideal customer profile to actually thrive. In this episode of the Modern Marketing Engine, my guest, Elizabeth Cholawsky, PhD, describes how technology intelligence helps companies plan with confidence and make better decisions. She is a seasoned executive leader in the technology industry with a strong focus on growing successful SaaS-based businesses. Elizabeth has led and worked with companies to build market-leading offerings, using in-house talent as well as through partnerships and acquisitions. Elizabeth is the CEO at HG Insights. The company has built the world’s largest and most accurate database of B2B technology customer intelligence, tracking more than a million businesses and the specific technology stack products they are using. Elizabeth won Comparably’s 2019 Best CEO for Women Award. This post summarizes our conversation. I invite you listen to the entire episode (33 minute interview) to learn more about market intelligence and how it can help your marketing or sales team succeed. Success Begins with Strategic Planning Whether your company is trying to determine which territories to expand to, how to align sales and marketing with the right accounts, staff your business appropriately and invest in effective tools for growth or persuade investors to fund you, or pivot due to COVID-19 you need strategic planning. But where do you start? You must start with data. Unfortunately, traditional market reports are not enough to make informed decisions. Most are based on customer surveys interpreted by analysts and provide only high-level numbers on potential size and growth of a market. These reports are too generic and not very actionable. This is where technology intelligence comes in. Technology Intelligence Elizabeth says that her clients are usually looking for much deeper insights than what’s provided on an analyst report, which is generally an estimate of the total available market (TAM) or serviceable available market (SAM). What they need is to understand their serviceable obtainable market (SOM), which represents the segment of the market they think they can realistically capture with their product or service. And to obtain the SOM, they need detailed tech intelligence on what technology products their accounts or prospective buyers have installed. Tech intelligence allows the entire organization to make better decisions. For instance: Sales leaders use granular tech intelligence to map out and divide their sales territories into regions that contain accounts that match their ideal customer profile (ICP). Sales and marketing teams use tech intelligence to develop and deliver highly relevant campaigns with messaging customized to a prospect’s strategic initiatives, existing solutions and pain points. Product teams use tech trending information to make decisions on which products they need to enhance or end, and what new solutions they need to develop to better compete in the future. Elizabeth says that the data HG Insights provides is so detailed that their clients can understand what technology products are installed at each account and what the budgets are for those products. That way they can make fair comparisons between markets. In our interview, Elizabeth shared an example contrasting tech intelligence between Germany and France, providing data to support the decision to invest in one country over the other. In Challenging Times You Must be Able to Change Your Plan Quickly When a crisis such as COVID-19 hits, organizations must re-think everything: from reevaluating territories to reevaluating their ICP. In the current environment, account prioritization becomes critical. How can the right market intelligence help marketing and sales teams to focus their efforts? Elizabeth says that tech intelligence can help sales by identifying accounts with the highest propensity to buy, with insights about a company’s tech stack and what their budgets are. And it can help marketing in developing messaging to address pain points for better engagement rates. One success story Elizabeth shared is Citrix, which used tech intelligence to build an $80M pipeline, reduce sales cycles by 30% and quadruple the rate at which they turned leads into opportunities. Listen to the entire episode as Elizabeth shares more details about how the right market intelligence can enable B2B companies to identify the best opportunities, even in the midst of the COVID crisis. Featured on This Episode Connect with Elizabeth on LinkedIn HG Insights website Outline of This Episode [1:58] About HG Insights and Tech Intelligence [4:35] Elizabeth’s journey: From PhD to CEO [6:57] Having the right market intelligence: Where do you start? [9:25] The role of market intelligence in strategic planning [12:55] The Serviceable Obtainable Market (SOM) [14:55] What are companies doing with intelligence data in 2020? [18:30] The impact of market intelligence on product teams [20:39] A success case study of a company increasing their pipeline with market intelligence  Resources & People Mentioned HG Insights The Modern Selling Podcast with Vengreso CEO, Mario Martinez, Jr Connect With Bernie and Modern Marketing Engine https://www.Facebook.com/modernmarketingengine/ https://www.linkedin.com/in/bernieborges/ https://twitter.com/bernieborges https://instagram.com/bernieborges https://Twitter.com/MMEnginePodcast Subscribe to Modern Marketing Engine on your app of choice

This week we're doing a technical deep dive into one of the most powerful and underutilized data sources for B2B marketers - technology intelligence. Joining us is Elizabeth Cholawsky, the CEO of HG Insights, which is a sponsor of the MarTech podcast and a platform that uses advanced data science methodologies to process billions of unstructured digital documents to produce the world's best technology installation information and contract intelligence to accelerate their sales, marketing and strategy efforts. In today's episode, we discuss the future of technology intelligence. Show NotesConnect With: Elizabeth Cholawsky: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week we're doing a technical deep dive into one of the most powerful and underutilized data sources for B2B marketers - technology intelligence. Joining us is Elizabeth Cholawsky, the CEO of HG Insights, which is a sponsor of the MarTech podcast and a platform that uses advanced data science methodologies to process billions of unstructured digital documents to produce the world's best technology installation information and contract intelligence to accelerate their sales, marketing and strategy efforts. In today's episode, we discuss the future of technology intelligence. Show NotesConnect With: Elizabeth Cholawsky: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

This week we're doing a technical deep dive into one of the most powerful and underutilized data sources for B2B marketers - technology intelligence. Joining us is Elizabeth Cholawsky, the CEO of HG Insights, which is a sponsor of the MarTech podcast and a platform that uses advanced data science methodologies to process billions of unstructured digital documents to produce the world's best technology installation information and contract intelligence to accelerate their sales, marketing and strategy efforts. In today's episode, we discuss how technology intelligence can impact its consumers operations. Show NotesConnect With: Elizabeth Cholawsky: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week we're doing a technical deep dive into one of the most powerful and underutilized data sources for B2B marketers - technology intelligence. Joining us is Elizabeth Cholawsky, the CEO of HG Insights, which is a sponsor of the MarTech podcast and a platform that uses advanced data science methodologies to process billions of unstructured digital documents to produce the world's best technology installation information and contract intelligence to accelerate their sales, marketing and strategy efforts. In today's episode, we discuss how technology intelligence can impact its consumers operations. Show NotesConnect With: Elizabeth Cholawsky: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

This week we're doing a technical deep dive into one of the most powerful and underutilized data sources for B2B marketers - technology intelligence. Joining us is Elizabeth Cholawsky, the CEO of HG Insights, which is a sponsor of the MarTech podcast and a platform that uses advanced data science methodologies to process billions of unstructured digital documents to produce the world's best technology installation information and contract intelligence to accelerate their sales, marketing and strategy efforts. In today's episode, we discuss using technology intelligence to support collaboration between your sales and marketing team. Show NotesConnect With: Elizabeth Cholawsky: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week we're doing a technical deep dive into one of the most powerful and underutilized data sources for B2B marketers - technology intelligence. Joining us is Elizabeth Cholawsky, the CEO of HG Insights, which is a sponsor of the MarTech podcast and a platform that uses advanced data science methodologies to process billions of unstructured digital documents to produce the world's best technology installation information and contract intelligence to accelerate their sales, marketing and strategy efforts. In today's episode, we discuss using technology intelligence to support collaboration between your sales and marketing team. Show NotesConnect With: Elizabeth Cholawsky: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

This week we're doing a technical deep dive into one of the most powerful and underutilized data sources for B2B marketers - technology intelligence. Joining us is Elizabeth Cholawsky, the CEO of HG Insights, which is a sponsor of the MarTech podcast and a platform that uses advanced data science methodologies to process billions of unstructured digital documents to produce the world's best technology installation information and contract intelligence to accelerate their sales, marketing and strategy efforts. In today's episode, we discuss what questions tech intelligence customers have. Show NotesConnect With:Elizabeth Cholawsky: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week we're doing a technical deep dive into one of the most powerful and underutilized data sources for B2B marketers - technology intelligence. Joining us is Elizabeth Cholawsky, the CEO of HG Insights, which is a sponsor of the MarTech podcast and a platform that uses advanced data science methodologies to process billions of unstructured digital documents to produce the world's best technology installation information and contract intelligence to accelerate their sales, marketing and strategy efforts. In today's episode, we discuss what questions tech intelligence customers have. Show NotesConnect With:Elizabeth Cholawsky: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

This week we're doing a technical deep dive into one of the most powerful and underutilized data sources for B2B marketers - technology intelligence. Joining us is Elizabeth Cholawsky, the CEO of HG Insights, which is a sponsor of the MarTech podcast and a platform that uses advanced data science methodologies to process billions of unstructured digital documents to produce the world's best technology installation information and contract intelligence to accelerate their sales, marketing and strategy efforts. In today's episode, we discuss what is technology intelligence and why does it matter for B2B brands. Show NotesConnect With: Elizabeth Cholawsky: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week we're doing a technical deep dive into one of the most powerful and underutilized data sources for B2B marketers - technology intelligence. Joining us is Elizabeth Cholawsky, the CEO of HG Insights, which is a sponsor of the MarTech podcast and a platform that uses advanced data science methodologies to process billions of unstructured digital documents to produce the world's best technology installation information and contract intelligence to accelerate their sales, marketing and strategy efforts. In today's episode, we discuss what is technology intelligence and why does it matter for B2B brands. Show NotesConnect With: Elizabeth Cholawsky: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

Today we're going to learn about the skills accumulated and lessons learned from a great marketer throughout the various stops on her career. Joining us is Elizabeth Cholawsky, the CEO at HG Insights, which is a platform that uses advanced data science methodologies to process billions of unstructured digital documents to produce the world's best technology installation information. Show NotesConnect With: Elizabeth Cholawsky: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to learn about the skills accumulated and lessons learned from a great marketer throughout the various stops on her career. Joining us is Elizabeth Cholawsky, the CEO at HG Insights, which is a platform that uses advanced data science methodologies to process billions of unstructured digital documents to produce the world's best technology installation information. Show NotesConnect With: Elizabeth Cholawsky: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

Elizabeth Cholawsky is a seasoned executive leader in the technology industry with a strong focus on growing successful SaaS-based (software as service) businesses. Most recently, she was CEO of Support.com, where she transformed the business from being solely reliant on outsourced services revenue to selling a SaaS product that intelligently ran large contact centers. Series: "Innovator Stories: Creating Something from Nothing" [Science] [Business] [Show ID: 33674]

Elizabeth Cholawsky is a seasoned executive leader in the technology industry with a strong focus on growing successful SaaS-based (software as service) businesses. Most recently, she was CEO of Support.com, where she transformed the business from being solely reliant on outsourced services revenue to selling a SaaS product that intelligently ran large contact centers. Series: "Innovator Stories: Creating Something from Nothing" [Science] [Business] [Show ID: 33674]

Elizabeth Cholawsky is a seasoned executive leader in the technology industry with a strong focus on growing successful SaaS-based (software as service) businesses. Most recently, she was CEO of Support.com, where she transformed the business from being solely reliant on outsourced services revenue to selling a SaaS product that intelligently ran large contact centers. Series: "Innovator Stories: Creating Something from Nothing" [Science] [Business] [Show ID: 33674]

Elizabeth Cholawsky is a seasoned executive leader in the technology industry with a strong focus on growing successful SaaS-based (software as service) businesses. Most recently, she was CEO of Support.com, where she transformed the business from being solely reliant on outsourced services revenue to selling a SaaS product that intelligently ran large contact centers. Series: "Innovator Stories: Creating Something from Nothing" [Science] [Business] [Show ID: 33674]

Elizabeth Cholawsky is a seasoned executive leader in the technology industry with a strong focus on growing successful SaaS-based (software as service) businesses. Most recently, she was CEO of Support.com, where she transformed the business from being solely reliant on outsourced services revenue to selling a SaaS product that intelligently ran large contact centers. Series: "Innovator Stories: Creating Something from Nothing" [Science] [Business] [Show ID: 33674]

Elizabeth Cholawsky is a seasoned executive leader in the technology industry with a strong focus on growing successful SaaS-based (software as service) businesses. Most recently, she was CEO of Support.com, where she transformed the business from being solely reliant on outsourced services revenue to selling a SaaS product that intelligently ran large contact centers. Series: "Innovator Stories: Creating Something from Nothing" [Science] [Business] [Show ID: 33674]

Elizabeth Cholawsky is a seasoned executive leader in the technology industry with a strong focus on growing successful SaaS-based (software as service) businesses. Most recently, she was CEO of Support.com, where she transformed the business from being solely reliant on outsourced services revenue to selling a SaaS product that intelligently ran large contact centers. Series: "Innovator Stories: Creating Something from Nothing" [Science] [Business] [Show ID: 33674]

Elizabeth Cholawsky is a seasoned executive leader in the technology industry with a strong focus on growing successful SaaS-based (software as service) businesses. Most recently, she was CEO of Support.com, where she transformed the business from being solely reliant on outsourced services revenue to selling a SaaS product that intelligently ran large contact centers. Series: "Innovator Stories: Creating Something from Nothing" [Science] [Business] [Show ID: 33674]

Elizabeth Cholawsky is a seasoned executive leader in the technology industry with a strong focus on growing successful SaaS-based (software as service) businesses. Most recently, she was CEO of Support.com, where she transformed the business from being solely reliant on outsourced services revenue to selling a SaaS product that intelligently ran large contact centers. Series: "Innovator Stories: Creating Something from Nothing" [Science] [Business] [Show ID: 33674]

Elizabeth Cholawsky is a seasoned executive leader in the technology industry with a strong focus on growing successful SaaS-based (software as service) businesses. Most recently, she was CEO of Support.com, where she transformed the business from being solely reliant on outsourced services revenue to selling a SaaS product that intelligently ran large contact centers. Series: "Innovator Stories: Creating Something from Nothing" [Science] [Business] [Show ID: 33674]