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In this episode of The Tech Leader's Playbook, Avetis Antaplyan speaks with Rohini Kasturi, CEO of HG Insights, about the transformative role of data intelligence in driving revenue growth and operational efficiency. They discuss the evolution of data usage in the context of AI, the importance of creating a growth playbook, and the need for precise intelligence in decision-making. Rohini shares insights on market dynamics, the impact of AI on sales and marketing, and the balance between automation and human insight. The conversation also touches on hiring trends, adapting to rapid change, and the future of service businesses in a data-driven world.TakeawaysTarget the right markets with the right product offerings.Data intelligence is crucial for guiding business decisions.Creating a growth playbook aligns teams towards common goals.Understanding market dynamics helps in defining TAM, SAM, and SOM.AI enhances productivity and revenue growth.Tailored messaging resonates better with prospects.Communication is key during organizational transformations.Data quality and context are essential for accurate insights.Service businesses must adapt to the new economy.Leaders need to balance automation with human insight.Chapters00:00 The Role of Data in Revenue Growth02:56 Rohini Kasturi's Journey in Data Management05:46 Shifts in Data Usage for AI09:02 Driving Revenue Growth with Data Intelligence12:06 Creating a Growth Playbook14:51 Understanding Market Dynamics: TAM, SAM, SOM18:07 AI's Impact on Sales and Marketing21:00 Balancing Automation and Human Insight23:52 Risks of Relying on AI-Driven Insights27:13 Hiring Trends in the Current Economic Climate30:05 Adapting to Rapid Change in Business32:51 Future Strategies for Data-Driven Companies35:46 The Evolution of Service Businesses38:58 Final Thoughts on Leveraging DataRohini Kasturi's Social Media Links:https://www.linkedin.com/in/rohinikasturi/Rohini Kasturi's Website:https://hginsights.com/Resources and Links:https://www.hireclout.comhttps://www.podcast.hireclout.comhttps://www.linkedin.com/in/hirefasthireright
The biggest challenge in B2B marketing isn't so much generating demand, but it's keeping folks from ghosting you, even long before they enter your pipeline.In this episode, Matt Hogan, VP of Marketing at HG Insights, reveals why B2B buying behavior has radically changed, and how most companies struggle to keep up. He breaks down the rise of shadow buying, the increasing role of CFOs and CIOs in decision-making, and why your brand is being judged before you ever get on a call. We also discuss: Why poor positioning is sabotaging your marketing efforts before they even begin.The new golden age of cold calling.Why generative AI is changing the content game—but most brands are using it wrong.How to leverage data to create magnetic, high-impact marketing.And much more.
In this episode of the SaaS Sales Performance Podcast, we're thrilled to welcome Archie Moore, Global Sales Director at HG Insights. Archie shares his journey of leading global sales teams in an ever-evolving market. With a focus on adapting to buyer behavior, he explores how HG Insights helps businesses make data-driven decisions about IT investments, delivering real value by improving productivity and driving new business.Archie dives into the shift towards a partner-first sales model, integrating social selling within a partner ecosystem to drive enterprise growth. He also discusses the critical role of client advisory services and why providing customers with proven best practices is essential in today's competitive landscape.Tune in as Archie reveals his strategy for empowering his team, ensuring that high performers lead by example, and how HG Insights is moving toward a more land-and-expand model. If you're looking to navigate the complexities of sales in a premium enterprise environment, this episode is packed with valuable takeaways on leadership, customer engagement, and long-term success.
Elizabeth Cholawsky, CEO of HG Insights, delves into how to unleash the potential of technology intelligence. When it comes to growth, companies must strategically leverage various tools and approaches to stay competitive and thrive in a rapidly evolving market. Mergers and acquisitions (M&A) enable B2B companies to expand their market reach, diversify their offerings, and tap into new opportunities for growth. Today, Elizabeth shares her insights on the acquisition-to-growth playbook. Show NotesConnect With: Elizabeth Cholawsky: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth
Elizabeth Cholawsky, CEO of HG Insights, delves into how to unleash the potential of technology intelligence. When it comes to growth, companies must strategically leverage various tools and approaches to stay competitive and thrive in a rapidly evolving market. Mergers and acquisitions (M&A) enable B2B companies to expand their market reach, diversify their offerings, and tap into new opportunities for growth. Today, Elizabeth shares her insights on the acquisition-to-growth playbook. Show NotesConnect With: Elizabeth Cholawsky: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Elizabeth Cholawsky, CEO of HG Insights, delves into how to unleash the potential of technology intelligence. In the context of today's B2B space, it is critical that companies innovate with their products. However, figuring out where to innovate requires data-driven insights and analysis to identify market fit, understand customer needs, and stay ahead of competitors. Today, Elizabeth discusses displacing competitors through product launches. Show NotesConnect With: Elizabeth Cholawsky: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth
Elizabeth Cholawsky, CEO of HG Insights, delves into how to unleash the potential of technology intelligence. In the context of today's B2B space, it is critical that companies innovate with their products. However, figuring out where to innovate requires data-driven insights and analysis to identify market fit, understand customer needs, and stay ahead of competitors. Today, Elizabeth discusses displacing competitors through product launches. Show NotesConnect With: Elizabeth Cholawsky: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Elizabeth Cholawsky, CEO of HG Insights, delves into how to unleash the potential of technology intelligence. When HG Insights coined the term technographics13 years ago, it was narrowly defined as a technology installation at a company. Fast forward to the present and technology intelligence is helping businesses gain insights into market trends, competition, empowering decision-makers to make informed choices and solve complex problems. Today, Elizabeth discusses technographic based data-driven decision-making. Show NotesConnect With: Elizabeth Cholawsky: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth
Elizabeth Cholawsky, CEO of HG Insights, delves into how to unleash the potential of technology intelligence. When HG Insights coined the term technographics13 years ago, it was narrowly defined as a technology installation at a company. Fast forward to the present and technology intelligence is helping businesses gain insights into market trends, competition, empowering decision-makers to make informed choices and solve complex problems. Today, Elizabeth discusses technographic based data-driven decision-making. Show NotesConnect With: Elizabeth Cholawsky: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
3 things you'll learn in this episode: How Will manage his time to make 160 calls per day How he research his accounts and prospects You'll get more context about Will day to day, ICP, buyer personas, etc. William Falkenborg is a top SDR (Sales Development Representative) at HG Insights Will's results: He set a new all-time record on HG Insights' SDR team with 403% with 77 outbound meetings booked In September he's trending to get 530% of quota with 80 meetings booked Hours of account research + 160 dial/day avg Connect with Will on LinkedIn: https://www.linkedin.com/in/william-falkenborg-73617910a/ ---
3 things you'll learn in this episode: How Will structures his cold calls How to have fun when cold calling How to handle objection with analogies William Falkenborg is a top SDR (Sales Development Representative) at HG Insights Will's results: He set a new all-time record on HG Insights' SDR team with 403% with 77 outbound meetings booked In September he's trending to get 530% of quota with 80 meetings booked Hours of account research + 160 dial/day avg Connect with Will on LinkedIn: https://www.linkedin.com/in/william-falkenborg-73617910a/ ---
In this episode of Tech Sales Insights, Randy Seidl welcomes Brad Rinklin, EVP and CMO at Infoblox, to discuss the importance of understanding buyer personas and qualified opportunities in the sales process. He emphasizes the need to focus on the customer and their pain points, as well as the importance of aligning sales and marketing efforts. Brad also highlights the challenges of selling security solutions and the need for ongoing education and enablement for the sales team. He shares how Infoblox leverages data from tech target, Sixth Sense, HG Insights, and D&B to target prospects effectively. Brad also talks about the value of DecisionLink in creating data models and generating ROI proposals for customers.KEY TAKEAWAYSUnderstanding the customer and their pain points is crucial in the sales process.Aligning sales and marketing efforts is essential for success.Selling security solutions requires ongoing education and enablement for the sales team.Leveraging data from tech target, Sixth Sense, HG Insights, and D&B helps target prospects effectively.DecisionLink helps create data models and generate ROI proposals for customerQUOTES"You can't hit a target that you can't see." - Brad Rinklin"Focus on the customer and their pain points to drive success." - Brad Rinklin"Aligning sales and marketing efforts is crucial for effective go-to-market strategies." - Brad RinklinFind out more about Brad in the link below:LinkedIn: https://www.linkedin.com/in/bradrinklin/This episode of Tech Sales Insights is brought to you by: Sales Community: https://www.salescommunity.com/Sandler: https://www.sandler.com/
Elizabeth Cholawsky, CEO of HG Insights, delves into how to unleash the potential of technology intelligence. When it comes to growth, companies must strategically leverage various tools and approaches to stay competitive and thrive in a rapidly evolving market. Mergers and acquisitions (M&A) enable B2B companies to expand their market reach, diversify their offerings, and tap into new opportunities for growth. Today, Elizabeth shares her insights on the acquisition-to-growth playbook. Show NotesConnect With: Elizabeth Cholawsky: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth
Elizabeth Cholawsky, CEO of HG Insights, delves into how to unleash the potential of technology intelligence. When it comes to growth, companies must strategically leverage various tools and approaches to stay competitive and thrive in a rapidly evolving market. Mergers and acquisitions (M&A) enable B2B companies to expand their market reach, diversify their offerings, and tap into new opportunities for growth. Today, Elizabeth shares her insights on the acquisition-to-growth playbook. Show NotesConnect With: Elizabeth Cholawsky: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Elizabeth Cholawsky, CEO of HG Insights, delves into how to unleash the potential of technology intelligence. In the context of today's B2B space, it is critical that companies innovate with their products. However, figuring out where to innovate requires data-driven insights and analysis to identify market fit, understand customer needs, and stay ahead of competitors. Today, Elizabeth discusses displacing competitors through product launches. Show NotesConnect With: Elizabeth Cholawsky: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth
Elizabeth Cholawsky, CEO of HG Insights, delves into how to unleash the potential of technology intelligence. In the context of today's B2B space, it is critical that companies innovate with their products. However, figuring out where to innovate requires data-driven insights and analysis to identify market fit, understand customer needs, and stay ahead of competitors. Today, Elizabeth discusses displacing competitors through product launches. Show NotesConnect With: Elizabeth Cholawsky: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Elizabeth Cholawsky, CEO of HG Insights, delves into how to unleash the potential of technology intelligence. When HG Insights coined the term technographics13 years ago, it was narrowly defined as a technology installation at a company. Fast forward to the present and technology intelligence is helping businesses gain insights into market trends, competition, empowering decision-makers to make informed choices and solve complex problems. Today, Elizabeth discusses technographic based data-driven decision-making. Show NotesConnect With: Elizabeth Cholawsky: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth
Elizabeth Cholawsky, CEO of HG Insights, delves into how to unleash the potential of technology intelligence. When HG Insights coined the term technographics13 years ago, it was narrowly defined as a technology installation at a company. Fast forward to the present and technology intelligence is helping businesses gain insights into market trends, competition, empowering decision-makers to make informed choices and solve complex problems. Today, Elizabeth discusses technographic based data-driven decision-making. Show NotesConnect With: Elizabeth Cholawsky: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Hey there! Did you miss out on our recent webinar on ABM & Customer Marketing? Watch now: https://youtu.be/6714aqb8VZs Shahin chats with Matt Hogan, VP of Growth Marketing at HG Insights, all about the different levels of targeting and personalisation for your next campaign. The episode covers the following: The 6 data points to use as targeting criteriaCloud intelligence and personalisationHow to leverage your dataWhere to start with targeting and personalisation Before being with HG Insights, Matt was the first employee at Intricately where he scaled the sales, customer success, and marketing teams towards an acquisition by HG. Matt has been a GTM team builder for nearly a decade in B2B SaaS. Offline, Matt spends his free time with his family or out on the ocean. Resources mentioned in this episode: The Score Takes Care of Itself - Bill WalshSeeking Wisdom - David Cancel _________________ For your copy of the State of ABM in APAC Report (2022): https://xgrowth.com.au/abm-report/ Join the Slack channel: https://growthcolony.org/slack Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth We would love to get your questions, ideas and feedback about Growth Colony, email podcast@xgrowth.com.au
Stefan lives and breathes asset analysis and valuations. Before founding Alts, he was the Head of Product at Flippa, he created and ran Flippa's Due Diligence Program, and has bought & sold dozens of websites & newsletters. Prior to Flippa he was the first product manager at HG Insights, a market intelligence company which sold to Riverwood Capital Partners. Originally from Boston and later Santa Barbara, CA, he now lives in Australia with his wife & Boston Terrier, Charlie. What You Will Learn: Who is Stefan von Imhof? How did he become a businessman? Buying business is one of their company covers. How they able to raise a capital? What is a newsletter? What is an Alternative Asset? Stefan shares his thoughts about Cryptocurrency. Stocks takes a long time to move. How do Stefan value their assets? Stefan shares how he can be contacted. Additional Resources from Stefan von Imhof: Website: alts.co | ALTS 1 Fund: alts.co/funds Phone: +61 (49) 758-8865 Email: stefan@alts.co LinkedIn: https://www.linkedin.com/in/stefanvonimhof/ Facebook: https://www.facebook.com/stefan.vonimhof/ Twitter: https://twitter.com/stefanvonimhof Attention Investors and Agents Are you looking to grow your business? Need to connect with aggressive like-minded people like yourself? We have all the right tools, knowledge, and coaching to positively effect your bottom line. Visit:http://globalinvestoragent.com/join-gia-team to see what we can offer and to schedule your FREE consultation! Our NEW book is out...order yours NOW! Global Investor Agent: How Do You Thrive Not Just Survive in a Market Shift? Get your copy here: https://amzn.to/3SV0khX HEY! You should be in class this coming Monday (MNL). It's Free and packed with actions you should take now! Here's the link to register: https://us02web.zoom.us/webinar/register/WN_sNMjT-5DTIakCFO2ronDCg
Whether you want to sell your company or are looking to buy another company to help your growth, there is a lot to consider. Tips, advice, and tales of the good, the bad, and the ugly sides to this process come from Elizabeth Cholawsky and Taylor Viens. They are with HG Insights - a leading company in the gathering and application of data to make informed acquisition decisions. In this episode, they discuss the importance of paying attention to other companies, the role that data can play in an acquisition, the importance of having a solid growth strategy, and more firsthand experience from a target and an orchestrator of acquisitions. View the complete show notes for this episode. Learn More: Why do Companies Acquire other Businesses? How successful are most business acquisitions? Why Half of Acquisitions Fail with Mark Sirower Additional Resources: Download a free copy of The Complete Guide to Selling a Business Are you selling a business? Schedule a free consultation now. Listen to Other Episodes: Scaling and Exiting Multiple Tech Companies Tech M&A Making Acquisitions with Public Equity
Stefan lives and breathes asset analysis and valuations. Prior to co-founding Alts, Stefan was the Head of Product at Flippa – the world's largest marketplace for buying & selling online businesses. He created Flippa's Due Diligence Program, and has bought & sold dozens of websites & newsletters. Prior to Flippa he was the first product manager at HG Insights, a market intelligence company sold to Riverwood Capital Partners in 2020. Stefan was born in Boston and is a UMass Amherst alumni. He now lives in Australia with his wife & Boston Terrier, Charlie.Connect with Stefan:Website URL : https://alts.co/Instagram Handle: @alts_coFacebook URL : https://m.facebook.com/AltAssetsIncTwitter Handle: @AltAssetsClubLinkedin URL : https://www.linkedin.com/company/alt-assets-inc/ https://au.linkedin.com/in/stefanvonimhofRich State of Mind Links:Website: www.richstateofmind.comJoin our email list to know our services and our prize giveaways: https://sendfox.com/richstateofmind1Youtube: https://www.youtube.com/channel/Instagram : @richstateofmindpage and @rich_invests_Podcast links: https://linktr.ee/anthanerichiePlease like and subscribe to our channel.See our cool wealth building and real estate T-shirt designs in the links below :Rich State of Mind Store : https://bit.ly/RichState5 episodesSupport the show
Stefan lives and breathes asset analysis and valuations. Prior to co-founding Alts, Stefan was the Head of Product at Flippa – the world's largest marketplace for buying & selling online businesses. He created Flippa's Due Diligence Program, and has bought & sold dozens of websites & newsletters. Prior to Flippa he was the first product manager at HG Insights, a market intelligence company sold to Riverwood Capital Partners in 2020. Stefan was born in Boston and is a UMass Amherst alumni. He now lives in Australia with his wife & Boston Terrier, Charlie.Connect with Stefan:Website URL : https://alts.co/Instagram Handle: @alts_coFacebook URL : https://m.facebook.com/AltAssetsIncTwitter Handle: @AltAssetsClubLinkedin URL : https://www.linkedin.com/company/alt-assets-inc/ https://au.linkedin.com/in/stefanvonimhofRich State of Mind Links:Website: www.richstateofmind.comJoin our email list to know our services and our prize giveaways: https://sendfox.com/richstateofmind1Youtube: https://www.youtube.com/channel/Instagram : @richstateofmindpage and @rich_invests_Podcast links: https://linktr.ee/anthanerichiePlease like and subscribe to our channel.See our cool wealth building and real estate T-shirt designs in the links below :Rich State of Mind Store : https://bit.ly/RichStateSupport the show
Join Mike Cavaggioni with Stefan von Imhof on the 119th episode of the Average Joe Finances Podcast. Stefan shares modern investment alternatives that can earn investors a higher return than the stock market and how to invest rationally in alternative classes like sports memorabilia and music.In this episode, you'll learn:What are Alternative InvestmentsHow Alternative Investments workPotential asset classes you can focus as an alternative investmentHow a long distance business partnership benefits despite time and personality differencesChallenges in running a US lead company while residing overseasAnd so much more!About Stefan von Imhof:Stefan lives and breathes asset analysis and valuations. Prior to co-founding Alts, Stefan was the Head of Product at Flippa – the world's largest marketplace for buying & selling online businesses. He created Flippa's Due Diligence Program, and has bought & sold dozens of websites & newsletters. Prior to Flippa he was the first product manager at HG Insights, a market intelligence company sold to Riverwood Capital Partners in 2020. Find Stefan von Imhof on:Twitter: https://twitter.com/stefanvonimhofLinkedIn: https://au.linkedin.com/in/stefanvonimhofFind Alts.co on:Website: https://alts.coTwitter: https://twitter.com/AltAssetsClubFacebook: https://m.facebook.com/AltAssetsIncLinkedIn: https://www.linkedin.com/company/alt-assets-inc/Average Joe Finances®Our social media links can be found here: https://averagejoefinances.com/linksInterested in getting your real estate license? https://averagejoefinances.com/prepagentHost your own Podcast here: https://averagejoefinances.com/buzzsproutGet Life Insurance: https://averagejoefinances.com/ladderAverage Joe Finances Swag: averagejoefinances.com/resources/shopNeed an REALTOR® in any state? https://averagejoefinances.com/realtorPay Off Your Mortgage in 5-7 Years:www.theshredmethod.com/averagejoefinancesMake Real Estate Investing Easier with DealMachine:https://averagejoefinances.com/dealmachinePodcast Editing Services: https://editpods.comFree Stocks:● Robinhood: https://averagejoefinances.com/robinhood● Webull: https://averagejoefinances.com/webull*DISCLAIMER* https://averagejoefinances.com/disclaimer If you are interested in writing for Average Joe Finances or joining us for an interview on the podcast, please visit https://averagejoefinances.com/contactSee our full episode transcripts here: https://www.averagejoefinancespod.com/episodes/--------------Tropical Sensation by Mike Leite soundcloud.com/mikeleite Creative Commons - Attribution 3.0 Unported - CC BY 3.0 Free Download/Stream: https://bit.ly/-tropical-sensationMortgage Connects, an MGIC PodcastInsights and tips from top mortgage industry pros!Listen on: Apple Podcasts SpotifySupport the show
Interested in leading or starting a tech company? This is the episode for you! Elizabeth Cholawsky is a seasoned executive with years of experience running tech-based and SaaS companies. She has led and worked with companies to build market-leading offerings, using in-house talent and through partnerships and acquisitions. Elizabeth joined HG Insights as their CEO in 2018 and since has led them to great success through better hiring practices and a focus on solid company culture.Tune in to learn about her career and C-suite level experience in various companies, how she creates a safe and open company culture, and her top advice for women in tech.
“Don't try to get everything right..." HG Insights provides Technology intelligence for any company in the world. In this episode, Elizabeth Cholawsky (CEO) speaks with Xquadrant's Founder Richard Medcalf. We are continuing our season "The CEO Learning Curve". Interesting and inspiring CEOs reflect on what got them the top job, what they've learned over the first few quarters in the role, and what lies ahead.
Leading in marketing means seeing trends before they happen… sensing the change in the wind before anyone else and helping your clients prepare and – better yet – take advantage of those changes before anyone else. But in a world of unpredictable markets and shifting landscapes, delivering a level of predictability for your clients while also leading your own team is no easy feat. Lucky for us, Ed Locher, the VP of Marketing at HG Insights, is here to talk about how he manages to deliver a level of predictability for his clients while also promoting empathy and curiosity within his own ranks. Tune in to learn:Forecasting future events and the tech that can help you do it (9:11)Stop putting all your eggs in the MQL basket (12:00)What does the future of business intelligence look like? (15:00)Doing the dance between art and science (20:00)How to leverage personalization and create a bridge to individuals (34:14)Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments
Scott Smyth, VP Global Sales at HG Insights, a global leader in technology intelligence shared a few proven sales and salestech tips and practices that can generate better overall ROI for B2B teams: Key topics covered: Common sales tactics that work in B2B Challenges faced by B2B sellers The future of sales and salestech
Alternative investments have been gaining much interest in the past few years. So today, we are talking to an alternative investing expert and inspiring entrepreneur Stefan von Imhof, founder of Alts.co, a leading alternative investing community. He's no stranger to failing and learning along the way to build a business that not only brings success but also points you towards your true north. About our guest: Stefan has always had a passion for analysis and valuations and had years of successful experience in companies like Flippa and HG Insights. He started his first business right after college, he has bought and sold many websites and newsletters., and now is the CEO of Alts.co. Stefan is originally from Boston but now lives with his wife and Boston Terrier, Charlie, in Australia. On Today's Episode: Where Stefan sees himself on his entrepreneurial journey. -3:15 Why Stefan was temporarily afraid of entrepreneurship. -5:55 How and why Stefan started The Alternative Investments Newsletter.-8:15 The biggest challenges that Stefan faces as an entrepreneur. -12:40 Why Stefan feels that there is absolutely no room for the ego as a startup CEO. -14:48 Why slow and steady doesn't always win the race. -15:30 Why Stefan still has constraints in his business even though it is successful. -17:10 Why the biggest growth hack that Stefan knows is acquisition entrepreneurship. -18:35 How hiring and taking on a co-founder had the biggest impact on Stefan's business. -21:37 What entrepreneurs need to know about alternative markets. -37:21 How Stefan defines success for himself and his business. -42:15 Key Takeaways: It's good for entrepreneurs to go through things that don't work out because you learn how quickly things can happen and what to watch out for in the future. As entrepreneurs, sometimes we have to let go of that “bootstrapper” mentality of doing everything yourself. We can't grow the way we need to unless we are willing to delegate specific tasks to focus on the bigger picture. There is no room for ego in business. When people are only interested in pushing their own agendas and not listening to others, they stop working as a team. As entrepreneurs, we can deviate from the path from time to time, but to find success, we must keep pointing to our own true north. As entrepreneurs, we must protect our time to focus on the bigger picture and achieve more success. [13:23] “One of the biggest mistakes I made as a bootstrapper in my first business is that I was so caught up in the day-to-day that I wasn't seeing the value of where my time was going.” How do you protect your time in your business? Tell us in the comments, and don't forget to say hello if you would like to share your entrepreneurship story on our podcast. Connect with Stefan Imhof: Website: https://alts.co Personal: https://stefanvonimhof.com/ Company:https://alternativeassets.club/ Twitter: @stefanvonimhof @altassetsclub YouTube: https://www.youtube.com/channel/UCpmgk4gzQ56QvpyegBJJVQA Instagram: @alts_co LinkedIn: https://www.linkedin.com/company/alt-assets-inc/ Follow Beyond 8 Figures: Website: Beyond8Figures.com Twitter: @beyond8figures Facebook: Beyond 8 Figures Instagram:@b8fpodcast Email: team@b8fpodcast.com Linkedin: https://www.linkedin.com/company/beyond-8-figures/ Connect with Insights Lab: Website: https://insightslab.ai/ Facebook: https://www.facebook.com/TheInsightsLab/ Instagram: @insightslab.ai Email: weare@insightslab.ai LinkedIn: https://www.linkedin.com/company/insightslab-ai/
In our universe, there are 200 billion trillion stars. That number is unfathomable to the human brain. The 200 part is something for the mind to try to hold onto, but a billion trillion… no way… we can't do it. For atoms in the observable universe, the number is somewhere in the range of ten quadrillion vigintillion to one-hundred thousand quadrillion vigintillion atoms. That's inconceivable (not to mention super hard to say).There's a lot of information in our own universe; let alone other universes. We can call all of this data, and at this point, we're all aware of the potential value of data. But data without perspective is totally useless. HG Insights has always been keenly aware of this truth. Realizing the value of HG Insights' in offering a unique perspective on troves of data, Elizabeth Cholawsky joined the company and fearlessly took it on a different path. But what made Cholawsky stick to her guns and how did she hone her convictions to transition the company toward providing technical intelligence and solutions for the big brain problems? Find out on this episode of Business X factors.Main takeaways: Stick to Your Conviction: Business leaders often run into opposition when they want to take the company or a business into a new direction. But sticking to your convictions and honing them throughout your career could lead to surprising results. When Walt Disney planned a full-length animated feature after two successful cartoon series, it was called “Disney Folly” with many detractors believing it would destroy the studio. He pushed forward, running out of money, but ended up taking home an Oscar for Snow White and the Seven Dwarfs and a whole new segment of the movie industry was created.Get Fired at Least Once: When you walk out with a measly box of goods you accumulated in the office or worse that has been handed to you at reception because you weren't allowed back in the office building; it can be hard to get over the feelings of rejection and shame. But staying In jobs that you may be unsuited for or where you have a toxic manager and live in fear of being fired is not good for anybody. Leaving or being fired may open new horizons and most importantly you will get stronger with every transition — getting fired could be an inoculation against fear. Getting terminated because you stuck to your convictions or values could be empowering even if it does not feel like that at that moment.A Big Brain Approach to Problem-Solving. For many companies finding a solution to problems means honing in on a narrow set of data or information. In their book, Bulletproof Problem Solving: the One Skill that Changes Everything, Rob McLean and Charles Conn advocate a wider and more comprehensive approach to problem solving. They use the example of obesity, where it has been hard to find the right intervention. In their research, they did not merely look at calorie intake, income, and education, but also wider to something that nobody was talking about, and that was walkability. They spotted that calorific use in Japan was lower because of the structure of their cities – walking to the train station and to the office, which introduced a new set of data that nobody thought about and a major opportunity for cities to rethink their design.---Business X factors is produced by Mission.org and brought to you by Hyland. For over a decade, Hyland has been named a Leader in the Gartner Magic Quadrant for Content Services Platforms, leading the way to help people get the information they need when and where they need it. More than half of 2019 Fortune 100 companies rely on Hyland to help them create more meaningful connections with the people they serve. When your focus is on the people you serve, Hyland stands behind you. Hyland is your X factor for better performance. Go to Hyland.com/insights to learn more.
Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth
This week we're doing a technical deep dive into one of the most powerful and underutilized data sources for B2B marketers - technology intelligence. Joining us is Elizabeth Cholawsky, the CEO of HG Insights, which is a sponsor of the MarTech podcast and a platform that uses advanced data science methodologies to process billions of unstructured digital documents to produce the world's best technology installation information and contract intelligence to accelerate their sales, marketing and strategy efforts. In today's episode, we discuss the future of technology intelligence. Show NotesConnect With: Elizabeth Cholawsky: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth
This week we're doing a technical deep dive into one of the most powerful and underutilized data sources for B2B marketers - technology intelligence. Joining us is Elizabeth Cholawsky, the CEO of HG Insights, which is a sponsor of the MarTech podcast and a platform that uses advanced data science methodologies to process billions of unstructured digital documents to produce the world's best technology installation information and contract intelligence to accelerate their sales, marketing and strategy efforts. In today's episode, we discuss how technology intelligence can impact its consumers operations. Show NotesConnect With: Elizabeth Cholawsky: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth
This week we're doing a technical deep dive into one of the most powerful and underutilized data sources for B2B marketers - technology intelligence. Joining us is Elizabeth Cholawsky, the CEO of HG Insights, which is a sponsor of the MarTech podcast and a platform that uses advanced data science methodologies to process billions of unstructured digital documents to produce the world's best technology installation information and contract intelligence to accelerate their sales, marketing and strategy efforts. In today's episode, we discuss using technology intelligence to support collaboration between your sales and marketing team. Show NotesConnect With: Elizabeth Cholawsky: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth
This week we're doing a technical deep dive into one of the most powerful and underutilized data sources for B2B marketers - technology intelligence. Joining us is Elizabeth Cholawsky, the CEO of HG Insights, which is a sponsor of the MarTech podcast and a platform that uses advanced data science methodologies to process billions of unstructured digital documents to produce the world's best technology installation information and contract intelligence to accelerate their sales, marketing and strategy efforts. In today's episode, we discuss what questions tech intelligence customers have. Show NotesConnect With:Elizabeth Cholawsky: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth
This week we're doing a technical deep dive into one of the most powerful and underutilized data sources for B2B marketers - technology intelligence. Joining us is Elizabeth Cholawsky, the CEO of HG Insights, which is a sponsor of the MarTech podcast and a platform that uses advanced data science methodologies to process billions of unstructured digital documents to produce the world's best technology installation information and contract intelligence to accelerate their sales, marketing and strategy efforts. In today's episode, we discuss what is technology intelligence and why does it matter for B2B brands. Show NotesConnect With: Elizabeth Cholawsky: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth
Today we're going to learn about the skills accumulated and lessons learned from a great marketer throughout the various stops on her career. Joining us is Elizabeth Cholawsky, the CEO at HG Insights, which is a platform that uses advanced data science methodologies to process billions of unstructured digital documents to produce the world's best technology installation information. Show NotesConnect With: Elizabeth Cholawsky: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.