Podcasts about google doubleclick

This week marks an important moment in the history of digital advertising as the U.S. Department of Justice presses its case that Google is a monopolist in ad tech. The seeds of this case were planted in 2007, when Google bought DoubleClick, a critical piece of internet advertising infrastructure that was widely used by advertisers and publishers in running ad campaigns. With DoubleClick in the fold, Google methodically grew to dominate all phases of digital advertising by piecing together a full stack solution for ad tech, supplying the tools used to both buy and sell ads as well as the exchange used for transacting. And Google was the biggest source of demand for the exchange. The go-to comparison of this situation is if Goldman Sachs owned the New York Stock Exchange.On this week's episode of The Rebooting Show, I spoke to Ari Paparo, a former DoubleClick executive and ad tech veteran who now runs Marketecture. Ari, in addition to being the funniest person in ad tech, knows the history. We go back in time to when the Google-DoubleClick deal took place, just as programmatic advertising was becoming a reality, and get into the weeds about why controlling the plumbing of digital advertising created an unavoidable set of misaligned incentives.

You read the title right! Facebook Ads is in Google Ads, specifically under Reporting. Does this mean Facebook will be another display path for Google Ads? Here's what we know so far and what to watch out for if you're an advertiser or a Google Ads agency. It seems like this isn't the first time Facebook partnered with Google. Back in 2013, Facebook and Google combined Facebook Exchange, Facebook's retargeting platform, with Google Doubleclick. Then in 2018, Facebook partnered up with Google for the Open Bidding project. Listen to this episode as Kasim shares his predictions on the current partnership's potential effects on advertisers and agencies. Article on Facebook-Google partnership back in 2013: https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbTJOQmJPWXloUTNnZG5VQVU0d1k3RTR0RG9LZ3xBQ3Jtc0ttTmN2RVRhanZhNFhmSWFHOHRWQXlaOXhiWVNsMEhjdXlGWTNscGx2ekFYY1BpUjlTNWVXdnZLbW5rQkF3aTRNN2UtTjJPMzBuX3FxU2xVU01WeVNVdUppWHhUeU1UMzg4YzFTVTR0NlMzQTlpLU1JMA&q=https%3A%2F%2Fwww.bigfootprintdigital.com%2Fblog%2Fgoogle-partners-with-facebookwait-what%2F&v=7ltcRHS24Jw (https://www.bigfootprintdigital.com/b...) Related Videos:

Don Stalter is a Partner at Global Founders Capital (GFC) and has an incredible portfolio of investments including Brex, Deel, CultureAmp, Checkr, FamPay and many more. Before transitioning into an investment role, Don was a co-founder of CityDeal which he sold to Groupon, and subsequently led International at both Groupon and Airbnb.In this conversation we talk about Don's learnings from working on two of the most explosive marketplace companies of the last decade (Groupon and Airbnb), and trends/opportunities he's seeing in Marketplaces, Future of Work, and Fintech.In today's episode we discuss:Early career What led you into investment banking and M&A work early in your career?Having worked on blockbuster deals like Google/YouTube, Google/DoubleClick, Disney/Pixar, what were your biggest learnings from those experiences?Founding CityDeal and selling to Groupon What led you to founding CityDeal and ultimately sell to Groupon?What was your approach to running international at Groupon?What did Groupon get right in the early days, and what could they have done better?International at Airbnb What was your approach to international growth at Airbnb?How did you prioritize what to focus on during hypergrowth?Marketplace investments How do you evaluate marketplace businesses as an investor?What are your thoughts on B2B marketplaces which seem to be a new trend?What have been some of your learnings investing in digitization of older industries?Future of work investments What was your original thesis that led to investments like Deel, CultureAmp and Checkr?In a pod covid world, how do you think about remote tooling opportunity for productivity?Fintech investments What are some trends and thesis you're most excited about?What are your observations on crypto and NFTs?Transition to VC What do you think makes a great operator vs a great VC?Has your operating background helped you as a VC?Closing thoughts What are your superpowers that you like to lean on day to day?Who are some people that have given you a meaningful break?What books have had an outsized impact on your life?LinksFollow Don on TwitterSome companies mentioned in the episode: Blueland, Cedar.ai, Checkr, Deel, Brex, KaratHit subscribe to keep up with new episodes!Follow Ashish and Zane on Twitter for summariesClick here to give feedback — it only takes a minute.

Don Stalter is a Partner at Global Founders Capital (GFC) and has an incredible portfolio of investments including Brex, Deel, CultureAmp, Checkr, FamPay and many more. Before transitioning into an investment role, Don was a co-founder of CityDeal which he sold to Groupon, and subsequently led International at both Groupon and Airbnb.In this conversation we talk about Don's learnings from working on two of the most explosive marketplace companies of the last decade (Groupon and Airbnb), and trends/opportunities he's seeing in Marketplaces, Future of Work, and Fintech.In today's episode we discuss:Early career What led you into investment banking and M&A work early in your career?Having worked on blockbuster deals like Google/YouTube, Google/DoubleClick, Disney/Pixar, what were your biggest learnings from those experiences?Founding CityDeal and selling to Groupon What led you to founding CityDeal and ultimately sell to Groupon?What was your approach to running international at Groupon?What did Groupon get right in the early days, and what could they have done better?International at Airbnb What was your approach to international growth at Airbnb?How did you prioritize what to focus on during hypergrowth?Marketplace investments How do you evaluate marketplace businesses as an investor?What are your thoughts on B2B marketplaces which seem to be a new trend?What have been some of your learnings investing in digitization of older industries?Future of work investments What was your original thesis that led to investments like Deel, CultureAmp and Checkr?In a pod covid world, how do you think about remote tooling opportunity for productivity?Fintech investments What are some trends and thesis you're most excited about?What are your observations on crypto and NFTs?Transition to VC What do you think makes a great operator vs a great VC?Has your operating background helped you as a VC?Closing thoughts What are your superpowers that you like to lean on day to day?Who are some people that have given you a meaningful break?What books have had an outsized impact on your life?LinksFollow Don on TwitterSome companies mentioned in the episode: Blueland, Cedar.ai, Checkr, Deel, Brex, KaratHit subscribe to keep up with new episodes!Follow Ashish and Zane on Twitter for summariesClick here to give feedback — it only takes a minute.

In this episode of the Effortless Modern Marketing Podcast we explore the changing role of advertising and what this means for modern marketers as they seek to chart an effective and strategic path forward. Adform's Regional President, Western Europe, Rick Jones, is joined by Alison Keith – Global Vice President of Media at COTY, Elli Papadaki – VP, Luxury - Global Commercial Partnerships, Condé Nast, and Phil Smith - Director General at the ISBA as they explore some of the industry's most pressing questions including; Has technology fundamentally changed advertising forever? What new responsibilities will this bring? How are new sources of engagement and creativity evolving? And how does transparency factor into the equation? Stream on your podcast platform and device of choice: https://anchor.fm/effortlessmodernmarketing About our guests: Alison Keith – Global Vice President of Media at COTY – Alison is the Global Vice President of Media & Digital at Coty – one of the largest beauty businesses in the world. With a passion for data, technology and consumer behaviour, Alison has built over 20 years of marketing, creative, tech and media experience to bring some of the biggest brands meaningfully into consumer's worlds. Phil Smith - Director General, ISBA – Phil's marketing and general management career spans packaged goods, grocery retail, gaming, consultancy and marketing technology start-ups. In packaged goods he has served as Vice President, Strategy for Kraft Jacobs Suchard in Europe. Subsequent board roles in grocery and gaming include: Marketing & Trading Director, Kwiksave; Group Marketing Director, Somerfield; Commercial and Operations Director, Camelot; and Managing Director, Musgrave GB. Elli Papadaki – VP, Luxury - Global Commercial Partnerships, Condé Nast - Elli's career in media started 16 years ago when she landed her first media role at the FT. During her 9 year stint with the leading financial news title, she worked across a number of client categories ranging from property to business schools to luxury and consumer brands selling cross platform solutions with a particular focus on digital executions. Her next move saw her transition into ad tech where she got a flavour for the intricate and rapidly growing world of digital advertising. From there she moved back to the FT to lead their global programmatic strategy and sales efforts. A firm believer in the value of quality content and the importance of context, she worked closely with the sales teams to educate clients and agencies around the importance of buying quality inventory using the efficiencies of automation. A year down the line she transitioned into Condé Nast International's newly created global commercial partnerships hub with the task of leading efforts around simplifying and streamlining programmatic trading across all its titles and markets to simplify transactions for international buyers. This Episode's Adform host is Rick Jones. Adform's Regional President, Western Europe. Before joining Adform, Rick spent five years at Google DoubleClick, where he was Head of Business Development and lead consulting for UK and Global businesses on programmatic and data-driven marketing strategies. A digital veteran, Rick has twenty years experience in the industry, which began with web auction pioneer, QXL.com, where he was responsible for UK business development. Later Rick joined Camelot, the National Lottery operator, as commercial lead for the world's first transactional lottery website, and later John Lewis, as Head of Marketing for Financial Services, before working at Sony as Head of Multi-channel Retailing.

The explosion of so-called programmatic advertising over the past decade is one of those technological phenomena that has had so many and so varied a set of seismic second-order effects that we almost take it for granted that the world of interactive advertising was always so. Not the case. Consider this quote, which now reads as charmingly quaint, from the April 14, 2007 New York Times article announcing the sale of DoubleClick to Google: “DoubleClick's chief executive, David Rosenblatt, said a few weeks ago that a new system it had developed for the buying and selling of online ads would probably become the chief money maker within five years. The system, a Nasdaq-like exchange for online ads, brings Web publishers and advertising buyers together on a Web site where they can participate in auctions for ad space.” As it turned out, the acquisition of DoubleClick by Google has turned to be one of, if not the single-most consequential acquisition by any tech company in history as it relates to the publishing web and the business of online advertising. On this episode The Medium Rules I sit down with Michael Rubenstein, the President of AppNexus, for a conversation tracing the origins and history of electronic exchanges for buying and selling digital advertising inventory. Michael takes us through his experiences working on the first ad exchange developed at DoubleClick, the decision-making process in connection with the sale of DoubleClick to Google, and then his decision to leave Google for another startup, AppNexus. Of course, AppNexus went on to become the biggest and most successful independent ad exchange out there, and Michael discusses the growth of AppNexus, it's various strategic decisions along the way, the competitive pressures as programmatic advertising in effect swallowed the industry, and finally the process and logic in selling to AT&T. In the process of walking through all of this history, Michael ends up delivering a master class in current and future trends with respect to the media business. This episode is a true must-listen piece of content which we hope you will enjoy watching and listening as much as we enjoyed in the taping. Hosted on Acast. See acast.com/privacy for more information.

Hall is joined by Donald Stalter of Global Founders Capital. After graduating from the University of Chicago, Donald started out as an investment banker at Credit Suisse in the MNA group in San Francisco. While there, he handled deals like Google/YouTube and Google/DoubleClick which led to the opportunity to do deals in Brazil and in Europe. This peaked his interest on the international side very early on. Donald then joined a growth fund out of London, a spinoff of Jefferies Investment Bank. In this episode, you'll also learn about Donald's investment focus on consumer businesses and a little about what he is currently working on. Hall and Donald speak about emerging areas in the blockchain sector, his advice to those investing in the blockchain startup world as well as his views on where he sees it going and evolving.

During episode 230, co-hosts B.L. Ochman and David Erickson discussed Mary Meeker's 2018 Internet Trends Report; Trump's Unconstitutional Twitter blocking; GDPR as a sleep aid; Google DoubleClick's new programmatic audio advertising option; Ambien maker Sanofi's snarky newsjacking of the Roseanne Barr story; Facebook's influencer search engine; YouTube's new sharing options; agency lawsuits; Amazon Alexa spying; horrible headlines; Google goes evil; rebooting routers; plus great new apps and important stats and a lot of stuff in between. Show Notes & Links: http://beyondsocialmediashow.com/230 Watch the video version Connect with the show on social media Subscribe to the weekly eNewsletter

Google setter pistolen mot hodene til mediehusene. Aftenposten stod for et av historiens mest opplagte brudd på presseetikken og vi ser nærmere på verktøy for krysspublisering i sosiale medier.Ofret tillit til journalistikken for tusenlapperDenne uken ble Aftenposten felt i Pressens Faglige Utvalg (PFU) i det som må ha vært det mest opplagte bruddet på presseetikken vi har sett de siste årene. Men de ble likevel ikke felt for å reklame.Krysspublisering i sosiale medierJørn Idar spurte oss via Messenger.com/MediaPuls om hvilke verktøy som er best egnet til krysspublisering i sosiale medier. HootSuite, Falcon Social, SproutSocial og Buffer er bare 3 av veldig mange (gode) verktøy som kan gjøre det enklere å planlegge, publisere, overvåke, analysere og rapportere. Facebook har lagt ut en oversikt over 100 forskjellige tjenester de har godkjent.GDPR-konflikten mellom Google og SchibstedMediehus som ikke vil godkjenne Googles nye policy for programmatiske annonsekjøp nektes adgang og får heller ikke annonsekronene som følger med, skrev det svenske nyhetsnettstedet Breakit.se for kort tid siden. Policyen det henvises til her, handler om at Google vil at de mediehusene og publisistene som bruker Google Doubleclick - skal ta ansvaret for å hente inn samtykket fra publikummet - altså oss. - Google setter i praksis pistolen mot hodet vårt, menerdet Europeiske rådet for over 4.000 publisister.Sosiale medier siden sist:Klout avvikles - GDPR får skylden Twitter vil merke profilen til politikere som står på valg i USAPapua New Guinea blokkerer Facebook i en måned for å finne falske nyheter og falske brukereSpotify vil betale komikeren Amy Schumer én million dollar for eksklusive rettigheter til en ny podkast-serieTil alle som ler av rosabloggerne - Sophie Elise dro inn nesten 5 millioner i 2017Takk for at du lytter på MediaPuls.Har du forslag til temaer og saker vi bør ta opp i MediaPuls, kan du komme med de via vår åpne sendedisposisjon på http://bit.ly/MediaInnspill. Eller spill inn en liten lydsnutt via Facebook Messenger. Eventuelt sender du oss en epost til enten hpnhansen (a) gmail dott com, eller marius (a) heltdigital dott no.Du finner Hans-Petter og Marius på http://HansPetter.info og http://Helt.Digital. Vi hadde satt stor pris på om du vil abonnere og rate oss på iTunes. Alle episoder legges ut fortløpende med lenker til alt vi har snakket om på http://Mediapuls.no. See acast.com/privacy for privacy and opt-out information.

In this session, you'll learn how AdTech companies use AWS services like Glue, Athena, Quicksight, and EMR to analyze your Google DoubleClick Campaign Manager data at scale without the burden of infrastructure or worries about server maintenance.  We'll live-process a click stream so you can see how Machine Learning can help maximize your revenue by finding the most optimal path of a campaign and we'll look at a real world demo from A9's Advertising Science Team of how they use the data to build Look-alike Model in their projects.

Facebook utfordrer Google Doubleclick med Audience Network, og annonsører "rømmer" fra YouTube. Alle har hørt om programmatiske annonser, men kanskje ikke alle kjenner til header bidding-teknologien. Når Facebook åpner for bruk av sitt Audience Network til mobilannonser, går de i praksis i strupen på Google. Konsekvensen kan bli dyrere annonser, noe som er gode nyheter for publisistene. Men dårlig nytt for Google. Og om ikke det var nok, har bortimot 7 milliarder annonsekroner fra Googles YouTube forsvunnet. Årsaken er annonsører som kutter ut å annonsere på YouTube-plattformen før Google tar ansvar for å ikke plassere annonsene deres foran hatefulle videoer. Det blir for enkelt å skylde alene på Google. Annonsører er sløve som ikke tar noe av ansvaret selv for hvor deres merkevare blir annonsert og assosiert. VG er i gang med sesong to av Uløst, og denne gangen har de fått med seg en sponsor. Marius har hørt på alle episodene av S-Town, og Hans-Petter registrerer at mediene gjerne skriver om de... See acast.com/privacy for privacy and opt-out information.

Today's show covers the following hot stories: US approves Google/DoubleClick deal. Blockbuster grinches TotalAccesss customers with price hike. Congress considers bill to make radio "pay to play". Apple kills Think Secret. Teens creating more online content. Teens value non-online meeting. Yahoo, America Movil partnet on mobile Web search. Microsoft signs rare open-source deal under EU orders.

EPIC has filed a series of innovative complaints at the Federal Trade Commission concerning emerging privacy issues. In one case, EPIC challenged Microsoft's identity management service "Passport." The FTC sided with EPIC, issued a consent order, and Microsoft backed off Passport. In a second case against the databroker Choicepoint, EPIC helped the FTC obtain $15 m, the largest judgement in the Commission's history. In the most recent case, EPIC has challenged the proposed merger of Internet search giant Google and Internet advertiser Doubleclick, alleging that the merged entity would be under essentially no legal obligation to protect the personal information that it collects. EPIC has urged the FTC to block the deal or impose substantial privacy safeguards as a condition of the merger. Marc Rotenberg, the director of EPIC, who teaches privacy law at Georgetown, has authored more than two dozen amicus briefs on emerging civil liberties issues, and has testified before Congress on more than fifty occasions will discuss the theory and strategy of the case.