Podcasts about Kasim

Notes and Links to Kasim Ali's Work   Kasim Ali was born and raised in Alum Rock, Birmingham. He is the author of the debut novel Good Intentions, has written fiction for BBC Radio 4 and has a column at The Bookseller. His short fiction has been longlisted for the 4th Estate and Guardian 4thWrite Short Story Prize, and Good Intentions was shortlisted for the Mo Siewcharran (Sue Sharon) Prize. He works as an editor in publishing and now lives in London. Buy Who Will Remain   Kasim Ali's Website   Interview from Hyphen Magazine: “Kasim Ali: ‘Some men think that shifting to the right is what's going to save them' ”   From The Observer UK: ‘What did we do to make you want to leave?'     At about 1:20, Kasim reflects on his experience since Who Will Remain was released in July 2025 At about 2:45, Kasim responds to Pete's question about he balances the commercial and the aesthetic   At about 5:00, Kasim discusses his editing process for his own books, especially with regard to the fact that he is an editor At about 7:20, Kasim expands on why he calls himself “1.5” with regards to generations and immigration, as well as his early language and literature life At about 13:35, Pete asks about Urdu, and if Kasim can trace any of his writing in English to echoes of his familial language At about 16:15, Kasim talks about his confidence (or lack thereof) in his writing of dialogue after Pete compliments his dialogue skills At about 17:40, Kasim expands on “but” and “therefore” in dialogue-interesting and necessary writing advice At about 20:30, Kasim schools Pete on schooling structures in the UK At about 21:10, Kasim highlights formative and transformative writing and writers At about 24:00, Kasim writes about his first novel as a departure from his “usual” writing style At about 26:00, Does Kasim know Elena Ferrante's identity???? At about 27:05, Pete asks Kasim about the book's dedication, and Kasim expands upon his life trajectory At about 30:05, Kasim riffs on Suella Braverman's racist and xenophobic comments that became his book's epigraph At about 35:00, Kasim reflects on ideas of dealing with stereotypes and reflecting broader Pakistani/immigrant/communities is general and getting past “limiting conversations”  At about 37:05, Pete lays out some of the novel's exposition At about 38:15, Kasim expands on ideas of “fitting in” with different familial groups and shifting roles within the family for real-life brothers and Bilal and Amir in the novel At about 43:05, Kasim reflects on his interest in “duality” and connects to the novel's opening funeral scene At about 46:10, Kasim responds to Pete's question about tropes of masculinity dealt with in the book  At about 47:20, Kasim discusses incorporating real-life violence into the book At about 50:00, Pete highlights simple and powerful writing (“Then then then”) that he asks Kasim about  At about 51:50, The two discuss arguments and bitterness over money  At about 52:35, Kasim responds to Pete's noting of the affections between men in the novel At about 59:40, Pete notes a nice nostalgic moment, and Kasim reflects on Amir's reintroduction to Adnan, a young man he previously would have avoided; Kasim connects to his own life and seeing ex-classmates At about 1:03:00, Kasim shares how the book Doppelganger fascinated him and gave him inspiration for his own writing about duality At about 1:06:20, Kasim responds to Pete's question about ideas of the “manosphere” and its connection to Amir and his connections with Farrah and the way he and friends talk about women At about 1:10:35,  At about 1:11:50, Kasim talks about an “easy and boring” job and how it in a strange way leads to nice and welcome conversations between brothers At about 1:14:50,  At about 1:17:40, Amir “growing into the mask”  At about 1:18:30,  At about 1:18:50, Kasim posits some possible actors for a movie      You can now subscribe to the podcast on Apple Podcasts, and leave a five-star review. You can also ask for the podcast by name using Alexa, and find the pod on Stitcher, Spotify, and on Amazon Music. Follow Pete on IG, where he is @chillsatwillpodcast, or on Twitter, where he is @chillsatwillpo1. You can watch other episodes on YouTube-watch and subscribe to The Chills at Will Podcast Channel. Please subscribe to both the YouTube Channel and the podcast while you're checking out this episode.       Pete is very excited to have one or two podcast episodes per month featured on the website of Chicago Review of Books. The audio will be posted, along with a written interview culled from the audio. His conversation with Jeff Pearlman, a recent guest, is up soon at Chicago Review.     Sign up now for The Chills at Will Podcast Patreon: it can be found at patreon.com/chillsatwillpodcastpeterriehl      Check out the page that describes the benefits of a Patreon membership, including cool swag and bonus episodes. Thanks in advance for supporting Pete's one-man show, DIY podcast and extensive reading, research, editing, and promoting to keep this independent podcast pumping out high-quality content!    This month's Patreon bonus episode features an exploration of formative and transformative writing for children, as Pete surveys wonderful writers on their own influences.    Pete has added a $1 a month tier for “Well-Wishers” and Cheerleaders of the Show.     This is a passion project, a DIY operation, and Pete would love for your help in promoting what he's convinced is a unique and spirited look at an often-ignored art form.    The intro song for The Chills at Will Podcast is “Wind Down” (Instrumental Version), and the other song played on this episode was “Hoops” (Instrumental)” by Matt Weidauer, and both songs are used through ArchesAudio.com.     Please tune in for Episode 318 with Timothy Wellbeck, Esquire, a leader in the fight for justice and racial equity. Timothy presently serves as the founding Director of the Center for Anti-Racism at Temple University, where he has led the Center from its inception into becoming one of the leading institutions of its kind. A Civil Rights Attorney by training and practice, Timothy is a scholar of law, race, and cultural studies. He and Pete will be talking about his standing-room only, incredibly popular Temple University classes about Kendrick Lamar and his music.    The episode airs today, Jan 13.    Please go to ceasefiretoday.org, and/or https://act.uscpr.org/a/letaidin to call your congresspeople and demand an end to the forced famine and destruction of Gaza and the Gazan people.

This is a free preview of a paid episode. To hear more, visit zeteo.comIn this week's segment from Mehdi Unfiltered, Mehdi is joined by the two sons of the detained former Pakistani Prime Minister Imran Khan, Kasim and Sulaiman Khan, to talk about their father's prison conditions, their plans to visit Pakistan in January, and respond to claims made by the Pakistani government that their father is being treated "like a prince" in jail.SUBSCRIBE TO ZETEO TO SUPPORT INDEPENDENT AND UNFILTERED JOURNALISM: https://zeteo.com/subscribeWATCH ‘MEHDI UNFILTERED' ON SUBSTACK: https://zeteo.com/s/mehdi-unfilteredFIND ZETEO:Twitter: https://twitter.com/zeteo_newsInstagram: https://www.instagram.com/zeteonewsTikTok: https://www.tiktok.com/@zeteonewsFIND MEHDI:Substack: https://substack.com/@mehdirhasanTwitter: https://twitter.com/@mehdirhasanInstagram: https://www.instagram.com/@mehdirhasanTikTok: https://www.tiktok.com/@mehdirhasan

"The Black Galaxies' friendly against South Africa was meant to showcase the players' worth for a Black Stars call-up, but they failed to impress, and Ghanaians are unhappy."

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training As a user, do you still use search engines or have completely defaulted to AI? How will this shift reshape the agency world? How will ads work when people are only getting the one answer they need? Most agency owners are still treating SEO like it's 2012 — optimizing keywords, buying backlinks, and praying to the Google gods. But search has already changed. People are asking AI for answers, not Googling for links. And if you want your agency or your personal brand to stay visible in this new era, the rules are completely different. Today's featured guest will unpack the shift from SEO to AEO and why most businesses are invisible to AI without even realizing it. Kasim Aslam is one of the world's leading voices on Answer Engine Optimization. He runs one of the largest AEO communities and leads a six person research team that has analyzed millions of AI citations to understand how large language models choose their sources. He is also the author of The AEO Blueprint and the founder of multiple companies, including a staffing agency, a mastermind, and AEO.co. Kasim has spent the past year deep in the trenches studying how AI crawlers gather, filter, and prioritize information. When it comes to AEO, nobody has more real data. In this episode, we'll discuss: SEO is over. Understanding AEO. Why brands may get lost in LLMs. The quiet Google change that just changed everything in AI citations. The future of ads. Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design, and development agency that has provided white-label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service. Why SEO Is No Longer Enough: The Rise of Answer Engine Optimization (AEO) To understand Answer Engine Optimization, we must first understand that, despite what some agencies may be saying, it is not the same as SEO. Traditional search engines prioritize links. That is why entire industries exist around buying them. In the world of LLMs, backlinks barely matter. The number one ranking factor for AI citations is schema markup. And only 12.4% of websites have clean, validated schema. In other words, nearly 90% of brands are invisible to AI crawlers, regardless of how strong their SEO is. Schema isn't just another optimization tactic. It is the visibility layer. It is the metadata that helps LLMs understand and categorize your content. If your schema is broken or missing, AI cannot reference you even if your content is excellent. This is the equivalent of having a beautiful storefront on a street no one can find. The second key is social mentions. In the same way SEO relied on links, AEO relies on people talking about you. For instance, a TikTok comment from someone in the agency industry saying Jason Swenk is their go-to agency guy counts as an authority signal. LLMs weigh these human mentions heavily. Finally, a lot of the nuances on AEO are changing every day, but Kasim has learned that the real key is building authority, long-form content. That along with clear schema and personal brand is the future of staying in the conversation. Why Personal Authority Beats Brand Authority in AI Search One of the biggest shifts Kasim highlights is that answer engines prefer individuals. A person can write a book, earn a PhD, share opinions, create content, develop mastery, and build authority in a way brands cannot. That means generalists are in trouble. If your expertise is scattered, AI won't know how to classify you and won't choose you as an authoritative answer. Meanwhile, someone who goes deep in a single topic becomes the preferred answer. It is a shift away from corporate brand authority and toward personal authority. Authority is not spread across a company anymore. It sits with people. Agencies that hide behind a brand name will lose visibility. Personal brands that plant a flag will win. For agency owners, this is huge. You do not need a bigger brand. You need clear expertise tied to a real person. This is exactly why Jason positions all the Agency Mastery content around him. Personalities thrive. Brands get lost. Where LLMs Get Their Data (and Why That Just Changed Overnight) Kasim's research revealed that 21 percent of all AI citations once came from Reddit. YouTube followed at 18.8 percent. These platforms had deep context and raw human conversation, which LLMs love. Then Google quietly changed everything. Twenty two days before the interview, Google cut off 90% of the internet from AI crawlers by reducing search results from hundreds to ten. Because LLMs rely on deep search results (not the top ten), reducing the searchable depth limits the information AI can access - removing platforms like Reddit from the AI training pipeline. AI tools rely heavily on these deeper results for nuance. By limiting access, Google essentially removed Reddit and other community based sites from the AI food chain. This change sent shockwaves through stock prices and visibility, and most people never noticed. Google is protecting the content needed to train AI because only two organizations truly own the global knowledge graph: Google and Amazon. OpenAI and the rest are crawling, not casing, the internet, which means they operate at a major disadvantage. Google is playing statecraft. And according to Kasim, Google will win the AI race. The Rise of Screenless Search and Voice-Driven Results According to Kasim, we are quickly moving toward a screenless world. Eric Schmidt has said the screenless future is years away, not decades. And the younger generation is already there. Over 55 percent of people under 25 use voice instead of text. Voice queries require different markup, structure, and formatting, and only 0.3 percent of websites use voice schema. Meanwhile, 65 percent of all searches end in zero clicks. People are asking, getting an answer, and moving on. That number does not even include the people who have stopped using search altogether and have already shifted to answer engines. This means your future website is not for your audience. It is for AI. Kasim is rebuilding his personal site in Notion because he believes CSS-light, simple, stripped down sites will perform better for AI ingestion. We are entering a world where content is created for machines first and humans last. How Google Gemini Is Rewriting the Future of Advertising Here is a wild data point. When Kasim set up new Chromebooks for his kids, he discovered the default search engine was not Google. It was Gemini. Google owns Chrome. Google owns Chromebooks. Yet they replaced its primary revenue driver on its own device with a product that currently has no ads. This tells you where the company is headed. They are rebuilding a new knowledge graph optimized for answer engines, while competitors still reply on the old search-oriented graph. And the future ad model will be nothing like what agencies grew up on. If one answer becomes the default experience, where do ads go? How are they shown? What are users willing to tolerate? And will businesses have to give away deep content to earn visibility the same way early YouTubers and bloggers did? These questions will reshape the entire lead generation ecosystem. Data, Moats, and the K-Shaped Economy The people who win in this new world are those who own data. Not tool access or workflows. Data. Custom GPTs, custom models, and proprietary knowledge bases become your moat. We are entering a K-shaped economy. Twenty percent of people and businesses will become unstoppable because their productivity will outpace demand. Eighty percent will fall to zero. The middle disappears. That means agency owners must adapt, evolve, and lean into deep expertise. Vibe coding (the rapid, exploratory use of AI tools) and no code platforms are accelerating this divide. Kasim's team recreated a software that normally costs ten thousand a year in a weekend. Entire SaaS categories are about to be wiped out. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

Take our 5 minute quiz and get your free Contractor Growth Roadmap: https://trybta.com/DL251To learn more about Breakthrough Academy, click here: https://trybta.com/EP251 Will AI replace construction workers?

Join host Dane Groeneveld as he welcomes Kasim Aslam, Co-founder of Pareto Talent and author of the groundbreaking book Hire. Kasim, who successfully exited his world-leading Google Ads agency for an eight-figure sum, now manages a dynamic portfolio of 17 entities.This episode delves deep into the “talent code,” which Kasim argues is the single most crucial skill for any business leader. They explore the intense shift in identity and purpose that follows a significant exit or retirement, touching on the concept of being part of multiple teams.The core discussion centers on Kasim's revolutionary approach to talent acquisition, detailing his "fly trap" methodology, which systematically filters for top performers by moving beyond outdated resumes and interviews. Learn why paying 10% more than the high watermark can lead to five, ten, or even 100 times the output. This conversation and Kasim's seven steps is a must-listen for executives and entrepreneurs seeking to build elite, high-trust, and high-performing teams in the modern economy.

Send us a textShownotes can be found at https://www.profitwithlaw.com/510.Struggling to find top talent while scaling your law firm—and wondering how AI fits into the future of efficiency?In this inspiring and tactical episode, host Moshe Amsel sits down with Kasim Aslam, serial entrepreneur, author of “Hire: The Proven System for Finding Top Remote Talent,” and co-founder of Driven Mastermind and Pareto Talent. Kasim unpacks the exact hiring, delegation, and AI-driven strategies that fueled his multi-million dollar agency exit—and reveals how law firm owners can build a world-class team without burning out.Lawyers and law firm owners will walk away with concrete frameworks to hire better, maximize team output, and leverage AI for exponential growth.⏰It's time to double your take-home pay and cut hours in ½.Long hours, inconsistent income, and no clear path out of it are not fun revenue rollercoasters for any solo attorney.In a free, 30 minute call, we help law firm owners with a proven roadmap to escape that cycle and build predictable growth.In that growth call, get:

What if working less actually meant earning more? In this high-voltage episode, Kimberley sits down with entrepreneur and former Google Ads mogul Kasim Aslam, who went from hustling in Albuquerque to building (and selling) an eight-figure business. Kasim shares how designers can finally stop trading hours for dollars by building systems, teams, and leverage that work—without them. He's blunt, funny, and full of game-changing truths about why most creative professionals trap themselves in “jobs” instead of building real companies. You'll learn how to attract top talent, let go of control, and make peace with the inevitable risk of growth. This conversation will challenge everything you believe about work, success, and what it takes to scale. If you've ever said, “I can't find good help,” or “no one does it like me,” this one's your wake-up call. In this episode we learn: - stop trading time for money - identify the four leverage points: programs, processes, people, and products - hire top talent without fearing they'll leave you - design systems so your business makes money while you're away - replace “redundant” with “irrelevant” when defining your role - negotiate for more — in business, and in life

Spor Merkezi - 28 Kasim 2025 by NTVRadyo

Çocuk sahibi olmak isteyen kimse namazdan sonra şu ayetleri üç kere okursa Allâh (c.c.)'un izniyle çocuk sahibi olur: “Rabbim! Geride kalanların en hayırlısı sensin, yine de sen beni yalnız (çocuksuz) bırakma!” (Enbiyâ s. 89) “Rabbim! Bana tarafından temiz bir nesil ihsan eyle! Kuşkusuz sen duâyı işitmektesin.” (Al-i İmrân s.38)Çocuk sahibi olmak isteyen kimse mümkün mertebe Esma-i Hüsnâ'dan el-Bârî (c.c.) ve el-Musavvir (c.c.) isimlerini zikretmelidir. Çocuk sahibi olmaktan umudunu kesen bir kadın peş peşe yedi gün oruç tutup sadece su ile iftar açtıktan sonra 21 kez aşağıdaki ayeti okursa umulur ki, Allâh (c.c.)'un izniyle çocuk sahibi olur: “Yahut dalga, üstünde yine dalga, onun üstünde de bulutla (kara bulut gibi bir dalga ile) kaplı büyük bir denizdeki karanlıklar gibidir; birbiri üzerinde karanlıklar! Neredeyse elini çıkarsa onu göremeyecek. Allâh bir kimseye ışık vermezse onun aydınlıktan asla nasibi yoktur.” (Nur s. 40)Hamileliğin muhafazası için her namazdan sonra şu ayet-i kerimenin okunması faydalıdır: “Ey insanlar! Râbbinize karşı gelmekten sakının. Kıyâmet sarsıntısı gerçekten büyük bir olaydır.” (Hac s. 1) Hiç hamile kalmayan veya çocuk düşüren kadın şu ayeti yazıp yanında taşırsa faydası olur: “Allâh her dişinin karnında neyi taşıdığını, rahimlerin neyi eksiltip neyi artıracağını bilir. O'nun katında her şey bir ölçüye bağlıdır.” (Ra'd s. 8)Doğumu kolaylaştırmak için aşağıdaki ayetler bir kağıda yazılıp doğumu yaklaşan kadının üzerine konulursa Allâh (c.c.)'un izniyle doğumu kolaylaşır. Ancak doğum sonrasında yazı hemen alınmalıdır: “Gök yarıldığında ve rabbine boyun eğip gerekeni yaptığında; yer dümdüz edildiğinde ve içindekileri atıp boşaldığında” (İnşikâk s. 1-4)(Misvâk Neşriyat, Eşref Ali et-Tehanevî, Terbiye-i Evlâd, s.32-34)

Medine şehrini gördüğün zaman, Allâhü Teâlâ'nın, Nebi (s.a.v.)'e ayırdığı ve Nebi (s.a.v.)'in hicret ettiği bir şehir olduğunu, ilâhi emirlerin ve Nebi (s.a.v)'in bir çok sünnetinin burada meşru olduğunu, ölünceye kadar buradan düşman ile harb edip İslâm dinini ilân ettiğini, sonra kendisinin ve kendisinden sonra hilâfet vazifesini ifa eden iki dostunun Hz. Ebû Bekir ve Hz.Ömer (r.a.e.)'in türbelerinin de burada bulunduğunu hatırla. Sonra Nebi (s.a.v.)'in buralarda gezdiğini ve ayak basmadık bir yer bırakmadığını düşünerek o nisbette huşû ve huzur içinde yürü. Nebi (s.a.v.)'in kalbine Allâhü Teâlâ'nın ifaze ettiği büyük ilim ve marifeti ve Habibi (s.a.v.)'in adını yücelterek kendi ism-i şerifiyle bile andığını, konuşurken yüksek sesle de olsa Resûl-i Ekrem (s.a.v.)'e hürmetsizlik edenin amelini mahvettiğini düşün. Sonra, O (s.a.v.)'i görüp, sözünü dinleyen ve O (s.a.v.) ile konuşan Ashâb-ı Kirâmı (r.a.e.)'e Allâhü Teâlâ'nın büyük lütuflarını düşün. O (s.a.v.)'i ve Ashâbı (r.a.e.)'i göremediğine üzüntü duy. Sonra dünyada görmek şerefine nâil olamadığın gibi âhirette de görememek tehlikesiyle karşı karşıya olduğunu düşün ve bu korkuyu hisset!Nebi (s.a.v.)'in mescidine vardığın zaman, buranın bir arsa iken, Allâhü Teâlâ'nın burasını Habibi (s.a.v.)'e ilk ve en üstün müslümanlara mescid olarak seçtiğini, ölü ve diri nice makbul müslümanların burada toplanıp namaz kıldıklarını düşün. Girmekle berâber Allâhü Teâlâ'nın seni de bağışlayacağını kuvvetle ümit et, huşû ve hürmet ile bu mescide gir. Ka'be'den sonra saygı değer en üstün makam burasıdır. Nitekim Dârânî (r.âleyh) şöyle anlatıyor: Üveys el-Karanî (r.a.) haccını yaptı ve Medine-i Münevvere'ye gitti. Mescidin kapısına gelince: “İşte Nebi (s.a.v.)'in türbesi buradadır” diye kendisine haber verildiğinde hemen bayılıp yere düştü. Ayıldığında “Beni buradan çıkarın. Nebi (s.a.v.)'in medfun bulunduğu bir beldede, benim için yaşama zevki olamaz” demiştir.(İmâm Gazâlî (r.âleyh), İhyâu Ulûmiddîn, c.3, s.766)

Spor Merkezi - 26 Kasim 2025 by NTVRadyo

Spor Merkezi - 26 Kasim 2025 by NTVRadyo

Send us a textStop trying to be the hero who carries everything. We dig into how Kasim built one of the most respected performance marketing agencies by mastering people, not platforms—then sold it for eight figures without ever being the technician. If you've felt stuck doing “all the things,” this conversation hands you a different operating system.We start with the mindset flip: a real business distributes weight through systems and talent. Kasim explains why paying 10% above the top of market attracts peak performers who deliver nonlinear results, and how a single great vendor can multiply margins by eliminating chaos. We unpack when to hire vendors versus employees, why your first hire should be an executive assistant, and how to move from commodity thinking to a culture that values craftsmanship and autonomy.Traffic fuels everything, so we break down the YouTube strategy that drove seven to eight‑month sales cycles with low CAC and high trust. Daily long‑form videos, no gatekeeping, retention over clickbait, and titles/thumbnails that promise exactly what the content delivers. Authenticity beats production value; useful content compounds authority and doubles as a recruiting magnet for elite talent. Then we get tactical on delegation: define the output and inputs, stay out of the middle, correct only what's objectively wrong, and preserve authorship so ownership can flourish.We zoom out to exits and wealth creation: why real estate is where money goes after it's made, how multiples expand as EBITDA grows, and why a deliberate path to an exit is the most reliable route to life‑changing capital. Along the way, we touch on purpose after liquidity, clearing your slate to chase nine‑figure potential, and the discipline to choose opportunities that can truly move the needle.If you're ready to trade hustle for leverage—hire the best, build authority you own, delegate outcomes, and aim for a multiple that changes your life—this one's for you. Enjoy the conversation, share it with a founder who needs it, and subscribe so you never miss new episodes.To Learn more about Kasim Aslam: Linkedin: https://www.linkedin.com/in/kasimaslam To Reach Jordan:Email: Jordan@Edwards.Consulting Youtube:https://www.youtube.com/channel/UC9ejFXH1_BjdnxG4J8u93Zw Facebook: https://www.facebook.com/jordan.edwards.7503 Instagram: https://www.instagram.com/jordanfedwards/ Linkedin: https://www.linkedin.com/in/jordanedwards5/ Hope you find value in this. If so please provide a 5-star and drop a review.Complimentary Edwards Consulting Session: https://calendly.com/jordan-edwardsconsulting/30min

Watch the episode on YouTubeIn this episode of The Conversation with Nadine Matheson, we are joined by the insightful Kasim Ali, author of the thought-provoking novel Who Will Remain. Join us as we delve into the complexities of identity, family, and the struggles young men face in today's society.Kasim shares his journey as a writer, discussing the challenges of portraying the realities of his community authentically while navigating the expectations placed on him as a South-East Asian author. We explore the themes of his novel, which follows Ahmed, a young man grappling with loss, societal pressures, and the quest for self-identity amidst chaos. As he turns to a life of crime in search of respect and control, the narrative raises poignant questions about choices, consequences, and the quest for belonging.Listeners will gain valuable insights into the creative process, the importance of representation in literature, and the personal experiences that shape a writer's voice. This episode is a compelling exploration of how our backgrounds influence our narratives and the power of storytelling to challenge societal norms.Follow Kasim AliBuy Who Will RemainSupport the podcast - Buy me a cup of coffee ☕️. Buy books by my guests on Bookshop.orgPre-Order 'The Shadow Carver'Follow MeBluesky | Substack | Instagram | Facebook | Threads Hosted on Acast. See acast.com/privacy for more information.

Order my new book Habits of High Performers here - www.thehabitbook.com In this episode of Lead On Purpose, I chat with Kasim about AEO and how it's changing the way we get found online. We also dive into hiring, as he shares his seven step system for finding top performers anywhere in the world. We wrap up with a powerful reminder to stop overthinking and just ship it.What we cover:How AEO differs from SEO and why personal authority now matters mostWhy schema markup and social proof drive visibility in LLMsHow consistency and positioning helped me rank top for high performance leadership searchesKasim's seven step hiring system to attract, test, and keep elite talentWhy action beats endless planning and learningIf you want LLMs to find you and you want your team to perform at an elite level, this conversation gives you a clear plan to start today.Check out the AEO community and get your free book here - https://aeo.co/free/Grab a copy of ‘Hire' here - https://thehirebook.comConnect with Kasim here - https://kasim.meIf you're interested in having me deliver a keynote or workshop for your team contact Caroline at caroline@jjlaughlin.comWebsite: https://www.jjlaughlin.com YouTube: https://www.youtube.com/channel/UC6GETJbxpgulYcYc6QAKLHA Facebook: https://www.facebook.com/JamesLaughlinOfficial Instagram: https://www.instagram.com/jameslaughlinofficial/ Apple Podcast: https://podcasts.apple.com/nz/podcast/life-on-purpose-with-james-laughlin/id1547874035 Spotify: https://open.spotify.com/show/3WBElxcvhCHtJWBac3nOlF?si=hotcGzHVRACeAx4GvybVOQ LinkedIn: https://www.linkedin.com/in/jameslaughlincoaching/James Laughlin is a High Performance Leadership Coach, Former 7-Time World Champion, Host of the Lead On Purpose Podcast and an Executive Coach to high performers and leaders. James is based in Christchurch, New Zealand.Send me a personal text message - If you're interested in booking me for a keynote or workshop, contact Caroline at caroline@jjlaughlin.comSupport the show

Director of Veteran Affairs Kasim Yarn joins the show to talk about what's going on this Veterans Day in the stateSee omnystudio.com/listener for privacy information.

Director of Rhode Island Office Veteran's Services Kasim Yarn joins Bill Bartholomew. See omnystudio.com/listener for privacy information.

I meet the coolest people doing this podcast. Kasim Aslam is an expert in hiring, mainly in how smart hiring decisions can make or break a company's success. Last year, he successfully exited Solutions 8 and co-founded Pareto Talent, developing a unique approach to hiring Executive Assistants that empowers businesses to grow efficiently by aligning the right people with the right roles. Kasim write THE guide to hiring called simply HIRE. He calls it “the go-to guide on hiring and delegation—offering a proven framework to help entrepreneurs scale their businesses without burning out.” Get your own copy FREE for my listeners at https://thehirebook.com/  You can also use that link to get in touch with Kasim.   Things mentioned in the show: Driven by Joseph Safina https://amzn.to/3KTCXqZ  Anything by Alex Hormozi https://amzn.to/4njhLIl  Front Row Dads https://frontrowdads.com/    --- Click here to change your life- http://eepurl.com/gy5T3T   Hit me up for a one-on-one brainstorming session- https://militaryimagesproject.com/products/brainstorming-session-1-hour    Check out my Linktree for different ways to rock your world! https://linktr.ee/ruggeddad    Check out the sweet Hyper X mic I'm using. https://amzn.to/41AF4px    Check out my best-selling books: Rapid Skill Development 101- https://amzn.to/3J0oDJ0 Streams of Income with Ryan Reger- https://amzn.to/3SDhDHg Strangest Secret Challenge- https://amzn.to/3xiJmVO This page contains affiliate links. This means that if you click a link and buy one of the products on this page, I may receive a commission (at no extra cost to you!) This doesn't affect our opinions or our reviews. Everything we do is to benefit you as the reader, so all of our reviews are as honest and unbiased as possible. #passiveincome #sidehustle #cryptocurrency #richlife

What was your biggest Takeaway from this Episode! I would Love to hear from you!STOP HEALING WRONG: Why Mindfulness, Not Hustle, Ends Toxic Cycles with      Dr. Kasim Al-MashatIf you've been trying to heal by doing more—reading more, achieving more, fixing more—this episode will feel like a breath of truth. Dr. Kasim Al-Mashat, Registered Psychologist, Certified Mindfulness-Based Stress Reduction (MBSR) Teacher, and Founder of the Center for Mindfulness Canada, joins Anita Sandoval to unravel one of the biggest misconceptions in healing: you can't hustle your way out of pain.Together they explore how mindfulness invites you to slow down, reconnect to your body, and end the toxic cycles of people-pleasing, burnout, and emotional self-abandonment.

Struggling to find the right people to grow your business? In this episode of Time to Thrive, Bethany Meadows sits down with Kasim Aslam—hiring expert, bestselling author, and serial entrepreneur—to break down a revolutionary approach to finding and keeping top 1% talent.Kasim shares why traditional hiring methods fail, how to think beyond resumes and interviews, and the “flytrap” strategies he uses to attract high performers (and repel imposters). Learn how to hire for miracles, not just metrics—and why Pareto Talent can completely shift your business trajectory.Whether you're making your first hire or scaling a fast-growing team, this episode is packed with practical, no-fluff advice on building a team that fuels your freedom, not your burnout.

In this episode of the Modern Man Podcast, host Ted Phaeton engages with entrepreneur Kasim Aslam, who shares his journey of building multiple successful businesses and the challenges that come with sustaining interest in them. They discuss the importance of finding purpose beyond financial success, the role of education in achieving one's goals, and the significance of identifying problems for success. Kasim emphasizes the value of reading both fiction and non-fiction to enhance understanding and creativity in business. The conversation also touches on the desire to give back to the community and the importance of waking up early to maximize productivity. Takeaways Kasim Aslam emphasizes the importance of self-awareness in entrepreneurship. The journey of building businesses often leads to a loss of interest once they succeed. Finding a purpose beyond financial success is crucial for long-term fulfillment. Chasing money early in life can provide the freedom to explore passions later. Education is a key factor in achieving success and building a legacy. Identifying problems is more valuable than simply solving them for others. Reading fiction can enhance understanding of human behavior and motivation. Non-fiction books condense years of experience into digestible insights. Building a community and giving back can create a meaningful impact. The importance of waking up early to maximize productivity and creativity. Chapters 01:10 – Introduction to the Modern Man Podcast02:49 – Kasim Aslam: The Business Builder07:37 – The Challenge of Sustaining Interest12:37 – Finding Purpose Beyond Financial Success18:10 – The Inevitability of Success24:39 – Literature and Philosophy in Business26:03 – Identifying Problems: The Key to Success29:02 – The Power of Conceptual Thinking30:43 – The Role of Curiosity and Inspiration34:39 – Understanding People Through Fiction36:53 – The Legacy of Education and Entrepreneurship41:21 – Pareto Talent: Leveraging the 80-20 Rule   Aslam’s Links Website: kasimaslam.com LinkedIn: kasimaslam YouTube: kasimaslam Facebook: kasimaslam Instagram: kasimaslam   Free eBook Here: Mastering Self-Development: Strategies of the New Masculine: https://rebrand.ly/m2ebook   ⚔️JOIN THE NOBLE KNIGHTS MASTERMIND⚔️ https://themodernmanpodcast.com/thenobleknights  

What if the key to building an 8-figure business isn't in your office — but halfway across the world?In this episode, Kasim Aslam, Co-Founder of Pareto Talent, Founder & CEO of Solutions 8, and Co-Founder of Driven Mastermind, breaks down how he built multiple 7- and 8-figure companies entirely with remote teams.With over 300+ global hires under his belt, Kasim shares his proven process for finding the right people, training them to think like owners, and building teams that scale.We dive into:The truth about what makes a great assistantHow to hire and train remotely without losing qualityThe mindset behind building teams that grow with youNamed one of the Top 50 Digital Marketing Thought Leaders in the U.S., co-host of the Perpetual Traffic Podcast, and author of The 7 Critical Principles of Effective Digital Marketing, Kasim doesn't hold back on what it really takes to scale smart.

In this episode of The Friday Habit, Mark sits down with Kasim Aslam—entrepreneur, author, and founder of the world's top-ranked Google Ads agency—to unpack the truth about scaling, hiring, and building a business that actually works.From growing up on welfare in Albuquerque to selling an 8-figure agency, Kasim's story is one of grit, truth, and transformation. He shares how brutal honesty became his superpower, why “scale” isn't always the goal, and how paying more for the right people can change everything.If you've ever struggled to hire great talent, wondered how to scale without losing your sanity, or questioned how AI will change your business—this conversation is full of real talk and practical wisdom.

In this EpisodeKasim, co-founder of Pareto Talent and author of the upcoming book HIRE, shares his expertise in talent acquisition and leadership. He discusses the power of authorship in creating ownership, reducing micromanagement, and inspiring accountability within teams. Kasim introduces the 262 Framework for effective delegation, highlighting how aligning responsibilities with individual strengths drives engagement and results.He also reflects on his early work experiences, noting that many great entrepreneurs started out as poor employees—a reminder that growth often begins with self-awareness and humility. Kasim challenges leaders to build cultures rooted in action, authenticity, and alignment with core values.About KasimKasim Aslam is a serial entrepreneur who has built six 7- and 8-figure businesses, including two successful exits. He is the co-founder of Driven Mastermind and the creator of Digital Marketer's Paid Traffic Certification. Last year, he exited Solutions 8—one of the world's top Google Ads agencies—and co-founded Pareto Talent, a company dedicated to helping entrepreneurs reclaim their time by matching them with world-class executive assistants. His work is grounded in insights gained as the founder of Solutions 8, one of the world's top Google Ads agencies.Kasim is now preparing to release HIRE, a groundbreaking book that distills the systems he used to build his companies. Designed to be the ultimate guide on hiring and delegation, HIRE offers a proven framework for scaling a business without burning out. He has also authored three bestselling books and was named one of the Top 50 Digital Marketing Thought Leaders in the U.S.Connect with Kasim

As Israelis rejoiced at the return of the 20 living hostages from Gaza after two years in captivity, families still await the remains of their loved ones who were murdered and their bodies held in Gaza. Tragedy and triumph intermingle constantly in Jewish history, and while we may be looking at the beginning of the end of the war against Hamas, the fires of Jew hatred sparked since October 7th, 2023, will take longer to douse.In this episode, Kasim discusses how we all must continue to speak up and stand up not just for Israel and the Jewish people, but for the future of America itself.

Most entrepreneurs claim they want freedom, but they often find themselves trapped in daily chaos. They complain about not finding good people, yet they hire the wrong ones. They say they want to scale, but never stop playing small. What if the problem isn't the market—but how you think about talent, delegation, and money? In this high-energy episode, Mike Abramowitz and Andrew Biggs welcome serial entrepreneur Kasim Aslam, founder of multiple successful companies, including Pareto Talent and AEO.co. Kasim breaks down how entrepreneurs can stop micromanaging, start delegating, and hire peak performers who actually think and lead. Known for his raw honesty and strategic depth, Kasim reveals why most business owners never reach the $100 million mark—and what he's doing differently to achieve it.  Timestamps: [00:00] Introduction and recap of Kasim's viral first episode. [02:00] Kasim shares his $100 million goal and how he's cleaning his slate to get there. [05:00] Discussion about Pareto Talent and its role in building bigger ventures. [09:00] Exploring the opportunities and challenges in the home services industry. [12:00] The critical mindset shift: delegate projects, not tasks. [17:00] How to find top performers using Kasim's seven-step hiring process. [20:00] Why paying more leads to better hires and better results. [27:00] Where to find the best tradespeople and how to recruit them. [31:00] How to filter applicants and use paid trial projects effectively. [40:00] How to onboard and lead without micromanaging. [48:00] Why every business owner should hire an executive assistant. [51:00] Modernizing blue-collar businesses for long-term growth. [53:00] Kasim defines true wealth as freedom and time with family. Key Quotes: “If you're delegating tasks, you're not delegating—you're micromanaging.” “Every human is a miracle capable of incalculable value.” “Winners want to win, and money is how we keep score.” “Authorship creates ownership.” “When I got money, I didn't buy stuff—I bought time.” Key Takeaways: Audit your actions vs. goals.Delegate projects, not tasks. Pay for top-tier talent. Hire slow, fire fast. Mentioned Links: TheHireBook.com ParetoTalent.com AEO.co Connect with The Better Than RichWebsite - ⁠https://www.betterthanrich.com/⁠Facebook - ⁠https://m.facebook.com/betterthanrich/⁠Instagram - ⁠https://www.instagram.com/betterthan_rich/⁠Twitter - ⁠https://mobile.twitter.com/betterthan_rich⁠TikTok - ⁠https://www.tiktok.com/@betterthanrich⁠YouTube - ⁠https://www.youtube.com/channel/UC3xXEb7rKBvkCOdtWd4tj2A⁠Linkedin - ⁠https://www.linkedin.com/company/betterthanrich⁠

What if the most important entrepreneurial skill isn't marketing, sales, or even vision but hiring the right people?Kasim Aslam is a seasoned entrepreneur who has built several 7- and 8-figure companies and achieved two successful exits. He is the Co-Founder of Driven Mastermind, a community where entrepreneurs support each other to grow and scale their businesses. As the Founder and CEO of Solutions 8, one of the world's leading Google Ads agencies, he also shares powerful insights on building self-sustaining teams and spotting the next big trends in digital marketing to help founders scale.He explains why Answer Engine Optimization (AEO) will redefine SEO, breaks down the truth behind Alex Hormozi's $100M “launch,” and shows why YouTube is the most powerful growth channel entrepreneurs are ignoring. He dives into hiring strategies, long-term content plays, and what it really takes to build sustainable business success.Whether you're a startup founder, marketer, or established entrepreneur, this conversation will shift how you think about growth, hiring, and the future of digital marketing.What You'll Learn:Why hiring is the #1 skill for entrepreneursThe rise of Answer Engine Optimization (AEO)The truth about Hormozi's $100M launchWhy YouTube outperforms other platformsConnect with Kasim Aslam:Website: https://sol8.com/LinkedIn: https://www.linkedin.com/in/kasimaslam/You do NOT want to miss this! Kasim is giving away his game-changing Hire Book, that is completely FREE! Yup, no catch, no upsells, nothing hiding in the back end. Just straight-up gold to help you hire the right people and transform your business.And here's the wild part: if you use his process and land the perfect hire, tag Kasim on social media. He'll reward you with a FREE course to kickstart that person's journey.

#614 What does the future of business look like in 2025 and beyond? As AI continues to reshape industries, how can entrepreneurs stay ahead of the curve and leverage new opportunities? In this insightful episode hosted by Kirsten Tyrrel, we sit down with Kasim Aslam — entrepreneur, business strategist, and marketing expert — to explore the evolving landscape of entrepreneurship. From AI-driven changes to the rise of local services and manufacturing, we discuss practical strategies to navigate the shifting economy, avoid common pitfalls, and build businesses that thrive in this new era. If you're ready to embrace the future, take notes — this is an episode you won't want to miss! (Original Air Date - 3/9/25) What we discuss with Kasim: + Fear as a tool – Use fear to drive action, not paralysis + AI-driven economy – How AI is reshaping industries + Top business opportunities – Tech enablement, local services, manufacturing + Take action now – Success comes from doing, not waiting + Financial stability matters – Reduce stress by securing provision + Scaling isn't everything – Small, high-margin businesses thrive + Career paths are changing – Adaptability over degrees + Community over commodity – Build relationships, not just services + AI vs. human value – Where humans still outperform AI + Stay ahead – Embrace uncertainty and keep learning Thank you, Kasim! Check out Kasim Aslam at ⁠Kasim.me⁠. Watch the ⁠video podcast⁠ of this episode! To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. And follow us on: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tik Tok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ To get exclusive offers mentioned in this episode and to support the show, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠millionaireuniversity.com/sponsors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Want to hear from more incredible entrepreneurs? Check out all of our interviews ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! Learn more about your ad choices. Visit megaphone.fm/adchoices

Send us a textHiring top talent is the single greatest lever for scaling beyond 7 figures. Yet too many agency owners find themselves stuck in bottlenecks, worn down by failed hires, or wasting energy micromanaging instead of building.In this episode of Catalytic Leadership, I welcome back Kasim Aslam, founder of multiple 6, 7, and 8-figure businesses, creator of Pareto Talent, and author of Hire: The Essential Guide to Building Powerful Teams and Reclaiming Your Time. Kasim has hired hundreds of people and built companies that thrive because of one system: his 7-step blueprint for hiring top talent.We unpack how to treat people as peak performers, not commodities… why paying more can yield exponential returns… and how to delegate projects instead of tasks so your team accelerates without you being the bottleneck. Kasim shares the exact filters, trial projects, and systems he's used to place nearly 100 executive assistants and run 17 businesses without managing a single one himself.If you're scaling past 7 figures and want a proven system for hiring top talent that fuels freedom and growth, this episode will show you the way.Books MentionedHire: The Essential Guide to Building Powerful Teams and Reclaiming Your Time by Kasim AslamYou can access Kasim's book, audiobook, hiring templates, and global job posting board free of charge at TheHireBook.com. If you're ready to hire an EA through his company Pareto Talent, Kasim and his team can help you do that as well.Join Dr. William Attaway on the Catalytic Leadership podcast as he shares transformative insights to help high-performance entrepreneurs and agency owners achieve Clear-Minded Focus, Calm Control, and Confidence. Free 30-Minute Discovery Call:Ready to elevate your business? Book a free 30-minute discovery call with Dr. William Attaway and start your journey to success. Special Offer:Get your FREE copy of Catalytic Leadership: 12 Keys to Becoming an Intentional Leader Who Makes a Difference. Connect with Dr. William Attaway: Website LinkedIn Facebook Instagram TikTok YouTube

Ovog vikenda bosanskohercegovačka nogometna zajednica u Australiji podignuta je na viši stepen uzbuđenja i očekivanja. Naime, 3. 4. i 5. oktobra 25. održava se Sveaustralijski nogometni turnir koji će okupiti sve značajnije klubove sa bosanskim predznakom, a domaćin ovog iznimnog događaja je FC Bossy Liverpool iz Sydneya. Tim povodom razgovarali smo sa predsjednikom kluba, gospodinom Kasimom Salagićem. Saznajte šta za njega lično, za klub, kao i za bosansku zajednicu Novog Južnog Walesa znači biti domaćinom najvažnijeg bosanskog turnira.

How Answer Engine Optimization is Replacing SEO In The Age Of AI Search The search landscape is shifting from SEO to AEO as AI-driven tools like ChatGPT, Perplexity, and Google Gemini reshape how users find information. In this episode of Local SEO Tactics, Kasim Aslam shares groundbreaking data on how LLMs rank and cite sources, why schema markup now matters more than backlinks, and how small businesses can build authority in this new era of search. What You'll Learn  Why Answer Engine Optimization (AEO) is not the same as SEO How schema markup and Reddit content influence AI-driven results What local businesses must do now to build authority in AI search engines Get a free copy of Kasim's AEO Blueprint at AEO.co, and subscribe to Local SEO Tactics to stay ahead in the rapidly changing world of digital marketing. https://www.localseotactics.com/kasim-aslam-reveals-how-to-rank-in-ai-the-truth-about-aeo-and-llm/

In this episode of The Conference Room, host Simon is joined by serial entrepreneur  Kasim Aslam.  Kasim shares his inspiring journey from humble beginnings in Albuquerque to building multiple seven and eight-figure businesses, including the top-ranked Google ad agency Solutions 8, which he sold in 2022. He discusses his entrepreneurial origin story, the challenges he faced, and how he cracked the code on hiring exceptional talent globally.  Kasim introduces his upcoming book Higher, a step-by-step framework for hiring top remote talent, and dives deep into why most businesses struggle to attract extraordinary employees and how to fix that. He also shares practical hiring strategies, including how to find, vet, and retain the best people worldwide, especially in emerging markets. This episode is a must-listen for entrepreneurs and business leaders looking to scale with high-impact talent.Key Moments:Introduction to  Kasim Aslam: Serial entrepreneur, author, and founder of Solutions 8, with multiple successful exitsCassim's entrepreneurial origin story: Growing up in poverty, early business lessons selling candy, and the impact of his upbringing.Overcoming adversity: From losing everything in the banking collapse to starting over with web work and building Solutions 8.Building and selling Solutions 8: Growing the largest dedicated Google ad agency and lessons learned from the exit.Post-exit ventures and passion for offshore staffing: How  Kasim builds multiple service businesses and his focus on empowering talent in emerging markets.The Higher book and hiring philosophy: Why treating people as commodities is wrong and the power of the Pareto (80/20) distribution in talent.Why most businesses repel top talent: Fear of competence, mediocrity, and the importance of paying more to attract exceptional employees.Global talent arbitrage: How hiring internationally can provide access to highly skilled, motivated workers at competitive rates.Practical hiring framework: Writing compelling job posts, using “fly traps” to filter candidates, paying for trial projects, and testing real job skills.Final tips and book launch: Top three hiring tips—be a place people want to work, have high expectations, and trust your team. How to get the Higher book and connect with Cassim.To learn more about  Kasim Aslam please visit her Linkedin ProfileTo learn more about  Pareto Talent please visit her websiteYOUR HOST - SIMON LADER    Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and lead generation consultancy Flow and Scale. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people create consistent revenue through consistent lead generation.      Get to know more about Simon at:    Website: https://simonlader.com/  Twitter: https://twitter.com/simonlader  LinkedIn: https://www.linkedin.com/in/headhuntersimonlader/    The Conference Room is available onSpotifyApple podcastsAmazon MusicIHeartRadio

Why Outsourcing and Delegation are the Keys to Scaling Without Burnout Are you working harder than ever in your business but not seeing the growth you want? You are not alone. In this episode of Local SEO Tactics, Bob Brennan sits down with Kasim Aslam, serial entrepreneur and author of Hire. Kasim reveals why the smartest way to scale your small business is not by doing more, but by finding and empowering the right people. Discover how hiring global talent can transform your business, free up your time, and unlock new growth opportunities. What You'll Learn  Why entrepreneurs should stop trying to do everything themselves How global hiring can provide access to top talent at affordable rates Kasim's proven seven-step process for hiring and delegating effectively Download Kasim's free book and hiring resources at Kasim.me, and subscribe to Local SEO Tactics for more expert strategies to grow your business. https://www.localseotactics.com/kasim-aslams-1-growth-hack-for-small-businesses-hiring-global-talent/

In this episode of Inside Personal Growth, Greg sits down with Kasim Aslam, founder of Solutions 8 and author of You vs. Google: The Very Unauthorized Guide to Google Ads. Kasim is recognized as one of the top 50 digital marketing thought leaders in the U.S. and has managed over $70 million in annual ad spend for clients ranging from Harley-Davidson to the U.S. Army. Together, they unpack the real story behind Google Ads—what works, what doesn't, and why so many businesses waste money on campaigns that never convert. Kasim shares insights from his new book, practical strategies that go beyond Google's official playbook, and candid advice on how entrepreneurs can gain the upper hand against the algorithms. Whether you're a startup founder, marketer, or business owner, this conversation offers a refreshing—and brutally honest—take on how to make Google Ads actually work for you.

The IDF carried out an air strike against Hamas leaders who were gathered in Doha this week. The strike came after Hamas terrorists shot and killed six people gathered at a bus stop in Jerusalem. This week, Americans also remember 9/11 and reel in shock after the assassination of Charlie Kirk. Kasim emphasizes the importance of speaking out against increasing terror and violence in our nation and around the world. Tune in!!

HIRE: The Human Element in Hiring A-Players by Kasim Aslam—entrepreneur, marketing visionary, and co-founder of the Driven Mastermind is a commanding read. Discover how Kasim's Pareto Talent Framework transforms hiring from guesswork into strategy, helping leaders attract the top 1% of global performers and build high-output remote teams.   Heather shares why this book isn't just a hiring manual—it's a values-first, performance-driven approach that empowers both businesses and the people who work in them. If you've ever struggled with team-building or scaling talent, this episode will open your eyes to what's possible when you hire like a millionaire.   Grab Kasim's book here:    TheHireBook.com   Subscribe to Unlock Your Wealth TV for more book reviews, mindset strategies, and wealth-building insights.

Your Playbook for Black Friday & Cyber Monday Creative that ConvertsSign up here: https://www.tiereleven.com/BfcmGet your Beauty Brand's creative trend report from one of the most successful Creative Strategists, Lauren Schwartz. In this FREE webinar, you'll get all the Angles, Styles & Hooks That Sell (Before Your Competitors Catch On.) Black Friday and Cyber Monday are the most competitive moments of the year for beauty brands, and the right creative is how you win. In this webinar, we'll reveal the trends, hooks, and tactics driving conversions before your competitors catch on. You'll learn:Angles, Styles, and Hooks - Those that are actually selling this season, and not the trends we are going to see over-saturated.Macro Creative Trends - Learn all about the Macro creative trends that will shape your Q4 creative ads.Holiday Hooks - Holiday hooks that can be shaped to your brand to own the feed and stop the scroll.Quick Start Checklist - Get the ultimate quick start checklist so you can apply these learnings to your brand in under 7 days.The easy shortcuts in digital marketing, like quick flips, four-hour workweeks, and AI-generated funnels, are gone! Former Perpetual Traffic co-host and Google Ads powerhouse Kasim Aslam joins us today to explore why the old playbook no longer works and why the future belongs to those willing to do the hard, unscalable work. Kasim shares the thesis that changed how he approaches starting and scaling a business. From his incubator of 17 businesses to investing in industries most people overlook, Kasim's perspective will reframe how you think about scaling in the AI-driven landscape. If you want to learn how to build smarter, stronger businesses in a world where automation alone won't save you, this one is for you!In This Episode:- Kasim's journey post-Perpetual Traffic- The cost of traffic in digital marketing- Scaling and measuring profitability: "diminishing returns" is not a stop sign- Accounting for incalculable gains as you scale- The death of quick flip businesses - Leveraging hard work and human connection - Apple's example of goodwill and brand loyalty- How to sign up for the upcoming growth hacking conferenceMentioned In the Episode:Previous episode with Kasim on the law of inverse profitability: https://podcasts.apple.com/us/podcast/why-the-law-of-inverse-profitability-is-the-1-way/id1022441491?i=1000650815702 Sign up for the Growth Hacking conference with Kasim: perpetualtraffic.com/growth Listen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube:

Kasim Aslam is a self-made serial entrepreneur who rose from welfare in Albuquerque to become a multi-exit founder and an acclaimed thought leader in digital marketing. He built Solutions 8 into a Google Ads powerhouse (over $100 million in managed ad spend) and now focuses on Pareto Talent and Driven Mastermind, helping entrepreneurs scale with world-class delegation and smarter teams. Kasim is known for his unfiltered honesty, deep operational knowledge, and for championing the power of global talent to unlock life-changing business freedom. On this episode we talk about: Kasim's journey from hustling candy as a seven-year-old to building (and selling) multiple seven- and eight-figure companies Lessons learned growing up with a blind single mother, finding resilience through relentless failure, and redefining success after setbacks Why most people shouldn't worry about “the big idea”—and why starting scrappy (even with a humble service like window washing) is the real entrepreneurial launchpad How systemic discipline around earning, saving, and hiring the right people separates fake wealth from lasting wealth The vital difference between being an operator versus a true entrepreneur—and why the only irreplaceable skill is mastering talent: recruiting, motivating, and building world-class teams Kasim's “quarter principle” and how opportunity only reveals itself once you start moving—even if your first business “fails” How to instantly get Kasim's new book on hiring for free. Top 3 Takeaways 1.  Don't obsess over the perfect idea—start where you are, fail small, and extract lessons fast; every real entrepreneur starts with a low-stakes test and levels up by learning in the field.2.  Building true wealth isn't about income alone. It's about disciplined money management, playing long-term games, and, most importantly, learning to delegate and attract peak talent for every role.3.  The entrepreneurial game changes at each stage: your “buy box” for opportunities evolves, and the skills to get to seven figures are different from those needed for eight or nine; self-awareness and continuous upskilling are essential. Notable Quotes "I've had 100+ failed ventures… failure's just data; nothing ever bombs 100%. You collect the lessons and level up over time." "Entrepreneurship is not fulfillment; your job is to master talent—not the work itself." "The only real leverage in business is people. Learn to build teams, pay top talent, and you'll never work a day in your life." "Everyone's chasing the home run, but the truth is, you earn your first real win after relentless singles, doubles, and pivots." Connect with Kasim Aslam: https://kasim.me/ ✖️✖️✖️✖️

Entrepreneur, author, and founder of multiple seven- and eight-figure businesses, Kasim Aslam joins Portfolio Pulse to share his unconventional journey from college dropout to building the world's #1 Google Ads agency. In this episode, Kasim breaks down the “Hourglass of Niching” framework, explains how we've all received the same piece of bad advice on niche marketing, and reveals how to choose the right opportunities that align with your values—not just profits. A must-listen for entrepreneurs ready to refine their focus and scale smarter. 

Kasim calls himself “one of the world's greatest failures”—but the receipts say otherwise. From abandoned auditions and “trash films” to building seven‑ and eight‑figure companies (exiting two), authoring a No.1 international marketing bestseller, and co‑founding a top marketing mastermind, Kasim shows how failing in public forged his approach. We dig into vision‑led entrepreneurship, selling a Google Ads agency without running campaigns himself, and why niching down—like his Montessori marketing venture—is the smartest play in a post‑AI world. Raw lessons on timing, resilience, and building trust moats.Guest linksWebsite & socials hub: kasim.meTimestamps & Key Topics00:00 — “World's greatest failure”: why the scars matter01:00 — Albuquerque roots, blind single mum, no safety net02:30 — From acting to entrepreneurship (and why stages pay)03:40 — Improv as creator training: getting comfy failing in public05:10 — Open‑mic disasters, Kill Tony, and building thick skin07:00 — One in a million… attempts: persistence over talent08:30 — 20‑year “overnight” success & the eight‑figure agency exit10:40 — Entrepreneurship = leverage: cap downside, chase exponential upside11:20 — Practice creates “luck” (Gary Player mindset)11:50 — Building the top Google Ads agency without running ads13:10 — Outsourcing PPC, vendor management, then bringing in‑house (margins to ~40%)16:40 — Give away the playbook; the right clients will still call18:00 — Niching down: Montessori schools as a micro‑niche19:10 — Why niches win post‑AI; staying under PE's radar20:30 — Category depth: years of authentic content build a moat24:00 — The traffic bubble and BOFU addiction vs. long game25:30 — Buyer timing: the baby‑stroller effect26:00 — Wrap‑up & where to find Kasim Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy

Kasim Aslam has built and sold multiple 7 and 8-figure businesses.His secret?He's never actually DONE the work that made him millions.In this episode, Kasim breaks down why talent acquisition is the only entrepreneurial skill that matters... and why most business owners are doing it completely backwards.You'll discover:• Why trying to be the "hero" of your own business is keeping you broke• The "Black Box of Delegation" method that turns mediocre hires into miracle workers• How to find people who can build entire businesses FOR you (even if you've never hired anyone before)• Why the labor collapse is coming... and how to position yourself on the winning side• The simple framework Kasim uses to identify A-players in 14 days or lessPlus, Kasim reveals his contrarian take on AI in business...While everyone's worried about AI replacing workers, he's using it to make his BEST people even better.(And why that approach is about to create the biggest wealth gap in human history.)If you're tired of being the bottleneck in your own business...This episode will change how you think about building a team forever.Get Kasim's complete hiring framework (plus templates and worksheets) free at TheHireBook.comFind all the show notes and links here: https://www.strategyactionshow.com/104

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A disturbing video released this week showed an emaciated Israeli hostage, reportedly forced to dig his own grave while in Hamas captivity. In this week's episode, Kasim reveals Hamas's twisted emotional blackmail and the consequences of a world that chooses lies over truth. Listen here. The CUFI Minute is another way to enjoy CUFI's online newsand analysis segment, the CUFI Weekly. Featuring host Kasim Hafeez, this microcast is a quick yet in-depth topical segment you can listen to while commuting to work or making your afternoon cup of coffee. We should stand in solidarity against terrorism including when it happens in Israel.In under 10 minutes a week, learn about the history behindmany threats facing Israel, the significance of important holidays and anniversaries throughout the year, and what's happening in Israel and the broader Middle East.

If you're an entrepreneur looking to scale quickly, mastering delegation and understanding traffic are two secrets you can't afford to ignore.   In this episode of Sharkpreneur, Seth Greene speaks with Kasim Aslam, a serial entrepreneur and best-selling author, who shares his journey from a welfare baby to a successful business owner with multiple seven and eight-figure businesses. Kasim discusses his philosophy on building businesses through talent acquisition and delegation, emphasizing that the key to success is not being the most intelligent person in the room, but rather surrounding oneself with more competent individuals. He also delves deep into solving traffic problems first and how businesses can thrive by focusing on leveraging external challenges to create opportunities.   Key Takeaways: → Why delegation is the most essential skill for an entrepreneur. → The difference between inventors and entrepreneurs. → Why talent acquisition is a life hack for entrepreneurs. → How to scale your business by leveraging the right people. → The importance of liquidity in business and personal finance.   Kasim Aslam has built six, seven, and eight-figure businesses, with two successful eight-figure exits, all driven by his ability to recruit and manage top remote talent worldwide. With extensive experience in hiring hundreds of people, he is a recognized expert on finding, training, and managing peak performers. His latest venture, Pareto Talent, specializes in recruiting, training, and matching high-performance Executive Assistants with growing entrepreneurs. Kasim firmly believes that remote hiring not only unlocks a global talent pool but also creates meaningful opportunities for professionals, particularly in emerging markets like Latin America. His mission is to connect entrepreneurs with dedicated, high-quality remote talent, fostering growth and providing financial and professional freedom to individuals around the world.   Connect With Kasim: Website Instagram X Facebook LinkedIn Learn more about your ad choices. Visit megaphone.fm/adchoices

If you're an entrepreneur looking to scale quickly, mastering delegation and understanding traffic are two secrets you can't afford to ignore.   In this episode of Sharkpreneur, Seth Greene speaks with Kasim Aslam, a serial entrepreneur and best-selling author, who shares his journey from a welfare baby to a successful business owner with multiple seven and eight-figure businesses. Kasim discusses his philosophy on building businesses through talent acquisition and delegation, emphasizing that the key to success is not being the most intelligent person in the room, but rather surrounding oneself with more competent individuals. He also delves deep into solving traffic problems first and how businesses can thrive by focusing on leveraging external challenges to create opportunities.   Key Takeaways: → Why delegation is the most essential skill for an entrepreneur. → The difference between inventors and entrepreneurs. → Why talent acquisition is a life hack for entrepreneurs. → How to scale your business by leveraging the right people. → The importance of liquidity in business and personal finance.   Kasim Aslam has built six, seven, and eight-figure businesses, with two successful eight-figure exits, all driven by his ability to recruit and manage top remote talent worldwide. With extensive experience in hiring hundreds of people, he is a recognized expert on finding, training, and managing peak performers. His latest venture, Pareto Talent, specializes in recruiting, training, and matching high-performance Executive Assistants with growing entrepreneurs. Kasim firmly believes that remote hiring not only unlocks a global talent pool but also creates meaningful opportunities for professionals, particularly in emerging markets like Latin America. His mission is to connect entrepreneurs with dedicated, high-quality remote talent, fostering growth and providing financial and professional freedom to individuals around the world.   Connect With Kasim: Website Instagram X Facebook LinkedIn Learn more about your ad choices. Visit megaphone.fm/adchoices

Kasim Aslam is a serial entrepreneur who has built multiple 7- and 8-figure businesses, including two successful exits. He is the co-founder of Driven Mastermind, creator of Digital Marketer's Paid Traffic Certification, and author of three bestselling books, including You vs Google, a #1 international bestseller in marketing and advertising. Named one of the top 50 Digital Marketing Thought Leaders in the U.S., Kasim is also the founder of Pareto Talent, a company dedicated to helping entrepreneurs reclaim their time by matching them with world-class executive assistants. His work is grounded in insights gained as the founder of Solutions 8, one of the world's top Google Ads agencies.

In this episode of Perpetual Traffic, Ralph and Kasim visit part 2 of a case study of a successful digital marketing campaign for a personal injury law firm. They emphasize the importance of emotive copywriting, a prominent phone number, and urgent call to action to boost conversions. Utilizing authentic user-generated content (UGC) relevant to the target audience is also highlighted. The hosts stress simplicity in advertising, understanding the target audience, and crafting resonant messaging. They delve into traffic harmonization, employing multiple platforms and targeting strategies for maximum ad effectiveness. Listeners are provided with specific examples and timestamps, facilitating easy application of these concepts to their own digital marketing efforts.Chapters:00:00:00 - Welcome to Perpetual Traffic00:00:02 - The Case Study That Changed Everything00:01:44 - Unveiling Creative Strategies: Steps 3 and 400:02:11 - Unlocking the Power of Avatars and Messaging00:04:44 - Tailored Strategies for Each Platform00:08:56 - Inside the Creative Lab: Game-Changing Insights00:17:05 - Mastering Landing Page Optimization for Maximum Impact00:21:51 - How We Achieved Results: The Full Story00:23:36 - Wrapping Up: Final Thoughts and Your Next StepLINKS AND RESOURCES:Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Unbounce - Code PT10offFree Snapchat Credits

In this must-listen rebroadcast, Ralph Burns and Kasim Aslam break down a game-changing case study that reveals how combining Google's deep data insights with Meta's evolving ad algorithm can slash your cost per signed case to under $2,000 — a gold standard in personal injury law. Ralph and Kasim share how Tier 11's refined Conversion Engine taps into Google's 72 million (or more) data points to pinpoint high-intent leads at exactly the right moment. Even if you're not in PI law, you'll discover a tactical blueprint for blending paid search and social ads to secure more of your dream clients — while future-proofing your marketing against shifting ad platforms.Chapters:00:00:00 - Kickoff & Why This Episode Matters00:00:37 - What Makes This Case Study a Game-Changer00:02:13 - Winning Ad Tactics & Eye-Opening Results00:05:34 - Behind the Scenes: How It Really Worked00:11:28 - Roadblocks We Hit & How We Crushed Them00:20:07 - How We Tracked Every Dollar Like a Hawk00:23:07 - Cracking CPA: Real Estate Edition00:24:36 - Why Data Tracking Can Make or Break Your Growth00:27:36 - Tapping Into Google's Goldmine for PI Law Wins00:32:36 - Secret Sauce: Offline Conversions that Scale00:40:34 - Big Takeaways & How to Use This in Any IndustryLINKS AND RESOURCES:Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Free Snapchat CreditsUnbounce - Code PT10off