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"Language is everything" in advertising, particularly for the Paralympics.Channel 4's "Considering what?" campaign frames Paralympians as world-class athletes rather than competitors "overcoming" their disabilities. The International Paralympic Committee's “They're not playing games” left messages on social media from the Paris Paralympic 2024 athletes saying “I won't be participating at the Paris 2024 Paralympic Games” to then reveal that they will be "competing".This year's advertising sees a movement to correctly represent the athletic and sporting champions in the Paralympics games, kicking the "well-meant bullshit" out of its vocabulary.Going behind the scenes of these campaigns and discussing what has changed in the media for the Paris 2024 Paralympics, we speak to:Lynsey Atkin, outgoing executive creative director of Channel 4's in-house agency 4Creative;Tom Ghiden, managing director of Joan London;Craig Spence, chief brand and communications officer at the IPCThis episode was hosted by Campaign's tech editor Lucy Shelley.Further reading:Why brands need to stop talking about ‘overcoming' disabilitiesParalympians challenge perceptions in campaign ahead of Paris GamesChannel 4 cuts the ‘well-meant bullshit' in 2024 Paralympic campaignPick of the Week: Channel 4 takes home gold in 2024 Paralympic campaignOrange “When you love sport, you love sport” by Publicis ConseilParalympics 2024 round-up: watch the adsChannel 4 in Paralympic ads deal with TikTok Hosted on Acast. See acast.com/privacy for more information.
In 1957, Vance Packard wrote a book called ‘The Hidden Persuaders,' about the mysterious arts of advertising, and how advertising agencies research ways to manipulate people.I don't know about you in your career, but I don't want to be that guy. The way I see it, companies create value. And in a capitalist society of choice, they need to communicate that value to the ideal customer in a way that helps the customer perceive it.So when I read a lesson like ‘authenticity is fundamental' in a podcast guest application – with a real advertising story behind it – it resonates with me.That lesson comes from Tom Ghiden, Managing Director, JOAN London (https://www.joancreative.com/), and he joined me on How I Made It In Marketing to share the story behind that lesson, along with many more lesson-filled stories. JOAN Creative was named Small Agency of the Year by Adweek, at which point the magazine reported JOAN had $20 million in projected revenue for 2022 – an 80% year-over-year increase. The agency has been in business since 2016 with the New York office, and Ghiden opened the London office six months ago.Stories (with lessons) about what he made in marketingSome lessons from Ghiden that emerged in our discussion:Authenticity is fundamentalKeeping a brand modern helps to drive longevity.All sorts of brands can benefit from humorLessons (with stories) from people he collaborated withTrust in failureHow to embrace empathy and authenticity in leadership – set boundaries and stick to themHumanity and transparency are fundamental in creative relationshipsRelated content discussed in this episodeCreate advertising messages based on the results of 10,000 marketing experiments with MECLABS AI. Get a free trial to MECLABS AI and the AI Guild at MECLABS.com/AI (MECLABS is the parent organization of MarketingSherpa).An Effective Value Proposition: What it is, why it is so important to business and marketing success, and how to use it (https://www.marketingsherpa.com/article/how-to/value-proposition-business-marketing%20success)World-Class Consumer & Retail Brands: What right do we have as a brand to be in that business? (Podcast Episode #15) (https://www.marketingsherpa.com/article/interview/consumer-retail-brands)Innovation Leadership and Coaching: You should almost always do less than you think (podcast episode #46) (https://www.marketingsherpa.com/article/interview/innovation)Creative Marketing: Does it all make sense? (Podcast Episode #19) (https://www.marketingsherpa.com/article/interview/creative)For more insights, check out...This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages (https://meclabs.com/course/) free digital marketing course.Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application
Charlotte Wood became a mainstay in Australia's literary firmament in 2015 following the release of her award-winning novel, The Natural Way of Things. Her latest book, Stone Yard Devotional, is her most personal yet. It's a meditation on grief, solitude, what it means to live a good life, and what we owe one another. This week, Michael sits down with Charlotte to discuss her new book, and she shares the psychic catastrophe that informed its final form. Reading list: The Natural Way of Things, Charlotte Wood, 2015 The Weekend, Charlotte Wood, 2019 The Luminous Solution, Charlotte Wood, 2021 Stone Yard Devotional, Charlotte Wood, 2023 Gilead, Marilynne Robinson, 2004 Gilgamesh, Joan London, 2001 The Golden Age, Joan London, 2014 The Wren, The Wren, Anne Enright, 2023 Women and Children, Tony Birch, 2023 You can find these books and all the others we mentioned at your favourite independent book store. Or if you want to listen to them as audiobooks, you can head to the Read This reading room on Apple Books. Socials: Stay in touch with Read This on Instagram and Twitter Guest: Charlotte Wood
Charlotte Wood became a mainstay in Australia's literary firmament in 2015 following the release of her award-winning novel, The Natural Way of Things. Her latest book, Stone Yard Devotional, is her most personal yet. It's a meditation on grief, solitude, what it means to live a good life, and what we owe one another. This week, Michael sits down with Charlotte to discuss her new book, and she shares the psychic catastrophe that informed its final form.Reading list:The Natural Way of Things, Charlotte Wood, 2015The Weekend, Charlotte Wood, 2019The Luminous Solution, Charlotte Wood, 2021Stone Yard Devotional, Charlotte Wood, 2023Gilead, Marilynne Robinson, 2004Gilgamesh, Joan London, 2001The Golden Age, Joan London, 2014The Wren, The Wren, Anne Enright, 2023Women and Children, Tony Birch, 2023You can find these books and all the others we mentioned at your favourite independent book store. Or if you want to listen to them as audiobooks, you can head to the Read This reading room on Apple Books.Socials: Stay in touch with Read This on Instagram and TwitterGuest: Charlotte WoodSee omnystudio.com/listener for privacy information.
“The only way to know life is by not ignoring life.” Jack London in a letter to his daughter, Joan London, August 25, 1915
Jenny and Kendra catch up on books they've read and liked recently. Kendra also shares how the Reading Women Podcast has changed in the last two years, what her Read Appalachia project is all about, and how she organizes her books (it's unusual!)Download or listen via this link: Reading Envy 218: Reading Gaps Subscribe to the podcast via this link: FeedburnerOr subscribe via Apple Podcasts by clicking: SubscribeOr listen through TuneIn Or listen on Google Play Or listen via StitcherOr listen through Spotify Or listen through Google Podcasts Books discussed: Same Sun Here by Silas House and Neela VaswaniGilgamesh by Joan LondonF*ckface: And Other Stories by Leah HamptonWe Trade Our Night for Someone Else's Day by Ivana Bodrozic, translated by Ellen Elias-BursacEven as we Breathe by Annette Saunooke ClapsaddleOther mentions:Read AppalachiaThe Prettiest Star by Carter SickelsSouthernmost by Silas House "Dear America" booksThe Stella PrizeTracker by Alexis Wright (link goes to Google since Bookshop didn't have it yet)All the Birds, Singing by Evie WyldThe Bass Rock by Evie Wyld"Lost in a (Mis)Gendered Appalachia" by Leah Hampton, in GuernicaThe Unquiet Dead by Ausma Zehanet KhanThe Secret Lives of Church Ladies by Deesha PhilyawNational Gingerbread House Competition at the Omni Grove Park InnUniversity of Kentucky - Fireside IndustriesCrystal Wilkinson, Kentucky Poet LaureateRandall KenanThe International Booker PrizeThe Discomfort of Evening by Marieke Lucas Rijneveld, translated by Michele HutchisonBlack Bone: 25 Years of the Affrilachian Poets edited by Bianca Lynne Spriggs et alAn Inventory of Losses by Judith Schalansky, translated by Jackie SmithRelated episodes:Episode 102 - The Reading Women Reading Envy Crossover Episode Episode 195 - Muchness with NadineEpisode 199 - Awkward Melancholy with KarenEpisode 212 - Subtly Fascinating with VinnyEpisode 213 - Funicular Reads with BiancaStalk us online: Reading Women Podcast Kendra on Instagram, Twitter, Goodreads, and YouTubeJenny at GoodreadsJenny on TwitterJenny is @readingenvy on Instagram and Litsy All links to books are through Bookshop.org, where I am an affiliate. I wanted more money to go to the actual publishers and authors. I link to Amazon when a book is not listed with Bookshop.
Australian fiction from 1901, 1980 and 2014. Miles Franklin, Shirley Hazzard, Joan London
Little Me host and Broadway Workshop director, Marc Tumminelli sits down with child star, Kathryn Zaremba in episode 20 of LITTLE ME: Growing up Broadway. Kathryn shares her incredible story of going from a local production of ANNIE in Broken Arrow, OK to starring as "Annie" in the 1993 Off-Broadway hit production of ANNIE WARBUCKS and everything that came after. Kathryn talks about "Sandy" dog trainer, Bill Berloni kicking off her career, playing "Duffy" in national tour of Annie Warbucks before taking over the title role for the NYC production, working with the original creative team; Thomas Meehan, Martin Charnin and Charles Strouse, performing with her sister, doing press with Joan Rivers and Joan London, performing in the Macy's Parade on one of the coldest Thanksgivings in history, performing at the White House for the Clintons, being a "Broadway Kid", making the Annie Warbucks cast recording, moving to LA, starring in Ruthless, being part of the casts of Full House and the Jeff Foxworthy show, rehearsing in Bernadette Peters apartment and what she is doing now to bring beauty to your home! Produced by The Broadway Podcast Network For More information on Kathryn Zaremba visit: katezarembacompany.com Learn more about your ad choices. Visit megaphone.fm/adchoices
Australian fiction discussed with academic and critic Bernadette Brennan and novelist Robert Lukins, on Joan London's The Golden Age & Shirley Hazzard's The Transit of Venus
Looking into the Creative SAC with a primary focus on Joan London's 'The Golden Age' Music theme: Autumnal vibes Contact: 6pspodcast@gmail.com All materials used for educational purposes.
Do you believe it's possible to break free from the grind of a Job or business, regardless if you're a Blue Collar worker or a Doctor? It IS and the Millionaire Mailman PROVES it in this episode. Real Estate can give you “Income For Life” and a Lifestyle with cash flow when you get to your “Freedom Number”. Your Freedom Number is the number you need to meet your expenses and support your lifestyle so you can break free from an occupation that binds you.Tom started working for the Post Office as a mailman back in the 80's. It didn't take him long to realize that the security entrapment of a "good job" is not a lot different from a 30 year jail sentence. “You feel trapped, and your income is limited.” Tom started buying houses on his mail routes and After 25 years of buying and holding and buying and selling, Tom has bought and sold over 250 properties.Tom co-authored the book Secrets of the Real Estate Millionaires and has created and written courses for several real estate information products. Tom has been twice featured on television with two appearances on Good Morning America with Charles Gibson and Joan London and also CNBC's Power Lunch with Bill Griffith, with radio appearances on The Cash Flow Show and Real Estate related Podcasts.Find out more at www.MillionaireMailman.com Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
Tom Nardone is THE Millionaire Mailman. He co-authored the book Secrets of the Real Estate Millionaires and has created and written courses for several real estate information products. Tom has been twice featured on television with two appearances on Good Morning America with Charles Gibson and Joan London and also CNBC’s Power Lunch with Bill Griffith, with radio appearances on The Cash Flow Show and Real Estate related podcasts. We discuss: Where all dreams come to die [2:51] The skills of a mailman that would help him launch into the real estate business [5:04] The handwriting that will get you a much higher open rate than any e-mail you send [6:59] Smart ways to filter and target your marketing [9:31] How someone who is making his first steps in the real estate investing can get to a monthly recurring income [12:33] How to work on a non-local market [16:07] Why now is a good time to start buying properties [17:40] How the pressure of online business can push you to change coats overnight [19:13] The core difference between education and instruction that will most probably lead you to your first deal [22:20] Tom started working for the Post Office as a mailman back in the 80’s. It didn’t take him long to realize that the security entrapment of a “good job” is not a lot different from a 30-year jail sentence. “You feel trapped, and your income is limited.” Tom started buying houses on his mail routes and after 25 years of buying and holding and buying and selling, Tom has bought and sold over 250 properties. What’s in it for your Listeners? If your Listeners would like to break free from the grind of a Job or business, regardless if they are a blue-collar worker or a doctor, real estate can give you “Income for Life” and a lifestyle with cash flow when you get to your “Freedom Number”. Your Freedom Number is the number you need to meet your expenses and support your lifestyle so you can break free from an occupation that binds you. Learn more about Tom at Facebook (https://www.facebook.com/TomNardoneSpeaks/) . (http://www.stitcher.com/podcast/smashing-the-plateau) Facebook Twitter LinkedIn 0Shares
What if you knew that your everyday routines carried the clues to unlocking a million dollar opportunity? That’s what Tom Nardone discovered. For many years Tom was a mailman with a dream to break free from the grind of his job. By following his passion and taking inspired actions, Tom leveraged the knowledge he gained on his daily route to build a million dollar house flipping business. Whether you are interested in real estate wealth, or are always looking for inspirational stories to activate your own million dollar ideas, this is an episode not to miss! Join me on episode 86 of Amplify Your Success Podcast as real estate millionaire Tom Nardone shares his story of “blue collar postman” to real estate success. Key Takeaways What gave Tom the courage to break out of a steady government job and pursue his freedom based business. The most important habit that he discovered ALL entrepreneurs need to have to be successful in business. Tom shares his BIG OBSTACLE and how upgrading his mindset unlocked the money flowing into his business. Tom and I talk about an “old school” marketing technique that is now a crucial part of any small business marketing plan. How did you develop the habits that Entrepreneurs need to have in the biz world? The two-phase growth strategy Tom used to build leveraged income and develop true financial freedom. About the Guest: Tom Nardone started working for the Post Office as a mailman back in the 80’s. It didn’t take him long to realize that the security entrapment of a "good job" is not a lot different from a 30 year jail sentence. “You feel trapped, and your income is limited.” Tom started buying houses on his mail routes and after 25 years of buying and holding and buying and selling, Tom has bought and sold over 250 properties. Tom co-authored the book Secrets of the Real Estate Millionaires and has created and written courses for several real estate information products. Tom has been twice featured on television with two appearances on Good Morning America with Charles Gibson and Joan London and also CNBC’s Power Lunch with Bill Griffith, with radio appearances on The Cash Flow Show and Real Estate related Podcasts. Connect with Tom Nardone Twitter Facebook LinkedIn Instagram Mentioned In this Episode: Get Tom’s book "How to Make $10,000 in 90 days Flipping Your First House” by texting the word "mailman" to 31996 Join in Amplify Your Success Community for Amplify LIVE on Thursdays
About Tom Nardone: Tom Nardone has bought and sold more than 250 houses and, in the last 5 years, has taught over 600 people his simple secrets to attaining financial freedom. Tom started working for the Post Office as a mailman back in the 80’s and it didn’t take him long to realize that the security entrapment of a "good job" is not a lot different from a 30 year jail sentence. “You feel trapped, and your income is limited.” Tom started buying houses on his mail routes and After 25 years of buying and holding and buying and selling, Tom has bought and sold over 250 properties. He has co-authored the book Secrets of the Real Estate Millionaires and has created and written courses for several real estate information products and has been twice featured on television with two appearances on Good Morning America with Charles Gibson and Joan London and also CNBC’s Power Lunch with Bill Griffith as well as radio appearances on The Cash Flow Show and Real Estate related Podcasts. If you would like to break free from the grind of a Job or business, regardless if they are a Blue Collar worker or a Doctor, Real Estate can give you “Income For Life” and a Lifestyle with cash flow when you get to your “Freedom Number:” the monthly income you need to meet your expenses and support your lifestyle so you can break free from an occupation that binds you. In this episode Virginia and Tom discuss: How leveraging your current lifestyle may ultimately be your key to freedom! Opportunity is all around you if you keep your eyes open! How to capitalize on a crisis and become a solution “super-hero” who designs win-win scenarios for others so you can win for yourself! Three ways to use real estate investment to create cashflow and wealth Key Takeaways: Set a long-term goal and commit to meeting smaller milestones along the way. We tend to overestimate what we can accomplish in a year and UNDERestimate what we can do in 10 with a little consistency! Don’t be a seminar junkie. Implement what you learn, then REWARD yourself with another opportunity to learn. Sometimes the most powerful thing you can do is walk away from the deal when the win/win just isn’t there. Profit is the entrepreneur’s paycheck! How to reach Tom: www.millionairemailman.com TEXT the word mailman to 31996 to receive Tom’s FREE ebook on how to do your first deal in 90 days!