POPULARITY
Jonah Goodhart hat zwei Exits mit einem Gesamtvolumen von mehr als 1,5 Milliarden Dollar hinter sich. Bei Right Media (an Yahoo verkauft) war er Founding Investor, Insidern zufolge, war er aber deutlich stärker involviert. Die Advertising Management Plattform MOAT verkaufte er 2017 für ca. 850 Millionen Dollar an Oracle. Deswegen sprechen wir über Jonahs Company Building für die Gründung von B2B SaaS Firmen. ALLES ZU UNICORN BAKERY:https://zez.am/unicornbakeryWas du lernst:Validierung von Ideen: Was macht eine wirklich gute SaaS Idee aus?Wie entwickelst du eine B2B Logo Maschine, die stetig wächst?Wie findest du so verlässlich wie möglich Product-Market Fit?Jonah GoodhartLinkedIn: https://www.linkedin.com/in/jonahgoodhart/ Montauk Labs: https://www.mtklabs.com/ WHATSAPP NEWSLETTER:1-2x wöchentlich bekommst du eine persönliche Sprachnotiz oder Inhalte von mir, die dich zu einem besseren Gründer machen, melde dich jetzt mit einem Klick an: https://bit.ly/ub-whatsapp-newsletter(00:00:00) Wie hast du zu Beginn deiner Karriere Ideen validiert und ausgewählt vs. wie hat sich das im Lauf der Jahre verändert?(00:09:01) Wie sehr beeinflussen dich deine Bekanntheit in der Szene und dein Umfeld bei der Ideenumsetzung?(00:12:58) Wie würdest du als First Time Founder vorgehen, wenn vermeintlich alle anderen Gründer um dich herum mehr Erfahrung haben und wissen, was sie tun?(00:16:12) Welche Dinge sind zu Beginn meines Unternehmens wirklich wichtig und was ist eher "go with the flow"?(00:19:33) Wie definierst du als Seriengründer ein gutes Team?(00:23:02) Wie entscheidet man als Gründer, welche Art Finanzierung man wählt? Wann bootstrappe ich, wann suche ich einen Angel-Investor, wann einen VC?(00:29:08) Wie sehr wird unterschätzt, welchen Schaden eine Fremdfinanzierung anrichten kann, wenn der Gründer nicht genau weiß, was er tut?(00:40:30) Was bedeutet für dich Product Market Fit und wann wusstest du mit deinem Unternehmen, dass du ihn erreichst/auf dem Weg dorthin bist?(00:43:37) Was braucht es, um eine Logo Machine im Vertrieb zu bauen?(00:50:58) Wann kann ich die Produkte bestmöglich an meine Kunden anpassen und wann sollte die Skalierbarkeit im Fokus stehen?(00:54:19) Musstest ihr schon mal einen Kunden ablehnen, weil er zu viele Anpassungen wollte und was wollen VCs lieber - skalierbare Produkte oder angepasste?(01:04:10) Wie kommst du persönlich mit den mentalen und stressigen Herausforderungen zurecht, die Gründungen mit sich bringen? Hosted on Acast. See acast.com/privacy for more information.
Jonah Goodhart has had two exits with a total volume of more than $1.5 billion. He was a founding investor in Right Media (sold to Yahoo), but according to insiders, he was much more involved. He sold the advertising management platform MOAT to Oracle in 2017 for about $850 million. That's why we're talking about Jonah's company building for B2B SaaS startups. ALL ABOUT UNICORN BAKERY: https://zez.am/unicornbakery What you'll learn: -Validating ideas: What makes a really good SaaS idea? -How do you develop a B2B logo engine that keeps growing? -How do you find product-market fit as reliably as possible? Jonah Goodhart LinkedIn: https://www.linkedin.com/in/jonahgoodhart/ Montauk Labs: https://www.mtklabs.com/ WHATSAPP NEWSLETTER: Receive a personalized voice message or content from me 1-2x a week that will make you a better founder, sign up now with one click: https://bit.ly/ub-whatsapp-newsletter (00:00:00) How did you validate and select ideas at the beginning of your career vs. how has that changed over the years? (00:09:01) How much does your prominence in the scene and your environment influence you in idea implementation? (00:12:58) How would you go about being a First Time Founder when supposedly all the other founders around you have more experience and know what they are doing? (00:16:12) What things are really important when starting my business and what is more "go with the flow"? (00:19:33) As a serial founder, how do you define a good team? (00:23:02) As a founder, how do you decide what type of funding to choose? When do I bootstrap, when do I seek an angel investor, when do I seek a VC? (00:29:08) How much is it underestimated what damage debt financing can do if the founder doesn't know exactly what they're doing? (00:40:30) What does Product Market Fit mean to you and when did you know with your company that you were achieving it/on your way to it? (00:43:37) What does it take to build a Logo Machine in sales? (00:50:58) When can I best tailor products to my customers and when should I focus on scalability? (00:54:19) Have you ever had to turn down a customer because they wanted too much customization and what do VCs prefer - scalable products or customized? (01:04:10) How do you personally cope with the mental and stressful challenges that startups bring?
Jonah was the founder as a Cornell student with his brother Noah of Colonize, which became a big customer of DoubleClick's remnant network. They later backed Right Media and co-founded Moat, acquired by Oracle.More
The ad tech pioneer and Moat founder spoke about why he thinks attention and quality scores matter far more to brands than finding a new ad currency. Goodhart spoke to Next in Marketing about his latest investments in metrics startups, and how he sees digital ad creative as the next frontier for innovation. Guest: Jonah GoodhartHost: Mike Shields
GDPR, the European data privacy regulations, have been in effect for over a year, but it's still a challenge for companies to comply. Ethyca, a New York City startup, has created a solution from the ground up to help customers adhere to the regulations, and today it announced a $4.2 million investment led by IA Ventures and Founder Collective. Table Management, Sinai Ventures, Cheddar founder Jon Steinberg and Moat co-founder Jonah Goodhart also participated.
Jonah Goodhart is the CEO and co-founder of Moat, a New York–based analytics company focused on driving success for brand marketers and premium publishers. Moat raised $70 million from investors like First Round Capital, Founders Fund, Lerer Hippeau, Insight Partners, or Founder Collective to name a few. Moat was ultimately acquired by Oracle for a reported $850 million. Jonah was the founding investor and board member of Right Media (acquired by Yahoo for a reported $680 million), founding partner of WGI Group and co-founder of Billions.org. Jonah was also a member of Mayor Bloomberg's Council on Technology and Innovation.
Jonah Goodhart is the CEO and co-founder of Moat, a New York–based analytics company focused on driving success for brand marketers and premium publishers. Moat raised $70 million from investors like First Round Capital, Founders Fund, Lerer Hippeau, Insight Partners, or Founder Collective to name a few. Moat was ultimately acquired by Oracle for a reported $850 million. Jonah was the founding investor and board member of Right Media (acquired by Yahoo for a reported $680 million), founding partner of WGI Group and co-founder of Billions.org. Jonah was also a member of Mayor Bloomberg’s Council on Technology and Innovation.
Jonah Goodhart is the CEO @ Moat, the SaaS analytics and intelligence company focused on transforming brand advertising online. Prior to their acquisition by Oracle for a reported $850m Moat raised over $67m in VC funding from the likes of Insight Venture Partners, Founders Fund, Mayfield, Founder Collective, SV Angel and more incredible names. Prior to founding Moat, Jonah was the founding investor and board member at Right Media, acquired by Yahoo for a reported $680m. Jonah was also the founding partner of WGI Group and co-founder of Billions.org. If all of that was not enough, Jonah is also an angel investor including the likes of adroll, Namely and fitmob all in his personal portfolio. In Today’s Episode You Will Learn: How Jonah made his way into SaaS with is founding investor role in Right Media? How did experiencing both bubbles change the way Jonah thinks about operations today? How does Jonah fundamentally define “North Star”? How plastic and flexible does Jonah believe a North Star should be? What was a time where Jonah’s decision was guided in a certain direction by his strong North Star? Why does Jonah believe that in B2B your roadmap is given to you by your customers? What can founders do to clearly and quickly determine what their customers want from their conversations with them? What questions are crucial to ask? What response suggests real intent to buy from them? How does one prevent this from falling into heavy customisation? How does Jonah approach the element of “brand” in the world of B2B today? What does Jonah believe is the secret to brand? How does this affect how Jonah both onboards, trains and engages with new and existing employees? Was brand core to Moat being able to sell to enterprise so successfully in the early days? Jonah’s 60 Second SaaStr What does Jonah know now that he wishes he had known at the beginning? Quality or quantity of logos in the early days? How important is it for SaaS founders to be involved in the process? Read the full transcript on our blog. If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin Harry Stebbings SaaStr Jonah Goodhart
The Top Entrepreneurs in Money, Marketing, Business and Life
Andrew Pitz. He’s an investment manager at Transamerica Ventures, the global venture capital fund of Transamerica that specializes in investing in insurtech, fintech and enterprise software companies. There, he has led the firm's investments in PolicyGenius, Digital Currency Group, Everplans, SmartAsset and Hixme. Famous Five: Favorite Book? – Venture Deals What CEO do you follow? – Jonah Goodhart and Vinny Lingham Favorite online tool? — Fortunes Term Sheet, Mattermark Daily, Crunchbase Daily How many hours of sleep do you get?— 5.5 If you could let your 20-year old self, know one thing, what would it be? – Andrew wished he had understood domain names and technology Time Stamped Show Notes: 01:42 – Nathan introduces Andrew to the show 02:16 – Transamerica and AEGON are global investment and insurance firms 02:56 – $140K is the fund size they’re currently working with 03:04 – The fund was already set-up from the beginning 03:25 – Their first fund was in 2014, in the European market 03:47 – They had 17 unique companies with 23 investments 04:25 – They don’t share company information with their parent company 04:39 – They don’t want the corporate parent to be involved in the business 05:25 – They haven’t had any exits yet 05:39 – Andrews shares fund-to-fund deals with FinTech Collective 06:38 – They put in a $2M check and the total funds raised were $75K to $100K 06:55 – They put in $1M to another fund to fund the deal they had 07:00 – Their first fund was around $10M 07:28 – FinTech Collective is based in New York 07:38 – Some of the fintech companies they’ve invested in are Art Invest, MoneyLion, 401k and Elephant Tech 08:24 – Andrew gets his salary and bonuses from the deals 08:50 – Andrew shares how their boss missed deals that are worth billions now 09:30 – There are instances where they need to let some deals pass 10:00 – In a week, they’re receiving hundreds of newsletters from different companies (around 5000 in a year) 10:13 – Andrew studies 500 deals and meets with around 250 11:10 – Initial check size was $1-5M as a follow on investor 11:34 – Andrew chooses PolicyGenius and Hixme 12:40 – Andrew thinks PolicyGenius will have a good exit 13:07 – H2O as an open source 13:33 – Red Hat pioneered the open source 14:36 – The goal is to invest in direct technology and create partnerships 14:54 – Andrew shares the kind of partnerships they’re looking for 15:14 – Andrew wanted to do work in Asia because of the many opportunities 17:05 – The Famous Five 3 Key Points: There are thousands of companies created daily—you have to research and choose which one to invest into wisely. Forming partnerships is MORE important than monetary gain. Technology can take you anywhere. Resources Mentioned: Simplero – The easiest way to launch your own membership course like the big influencers do but at 1/10th the cost. The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences GetLatka - Database of all B2B SaaS companies who have been on my show including their revenue, CAC, churn, ARPU and more Klipfolio – Track your business performance across all departments for FREE Hotjar – Nathan uses Hotjar to track what you’re doing on this site. He gets a video of each user visit like where they clicked and scrolled to make the site a better experience Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Host Gator– The site Nathan uses to buy his domain names and hosting for the cheapest price possible Audible– Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books Show Notes provided by Mallard Creatives
Moat is one of the most successful advertising technology companies in history. After building a business from measurement of ad impressions, Moat was sold to Oracle for $850 million. Advertising powers the free content on the Internet. Measurement makes it easier for publishers to monetize their content. At Software Engineering Daily, we know this from The post Advertising Analytics with Jonah Goodhart appeared first on Software Engineering Daily.
Jonah Goodhart started his entrepreneurial journey while still in college at Cornell University. What started out a bit haphazardly with an email list turned into solid learning opportunities that have informed his business decisions along the way. After the acquisition of his second company, Right Media by Yahoo in 2007, Goodhart decided to go in a different direction and started investing in other people. This angel fund, WGI, helped to fund numerous data and next generation location companies. But Goodhart missed creating and running a company. In 2010, Moat was launched to make digital a more effective medium for brands to reach consumers via measurement and analytics. Building on the belief that people and culture are the core of the ... Play Now The post Making Sense of Digital Media appeared first on Mayfield.