Podcasts about ad business

In this episode of the podcast, I speak with Lee Brown, Spotify's Global Head of Ad Business & Platform, and Per Sandell, Spotify's VP of Product, about Spotify's recent advertising product expansion, including its Spotify Ad Exchange (SAX) and its mobile app install product. Among other things, we discuss:The history of Spotify's advertising platform, which predates the Everything is an Ad Network phenomenon;The current state of Spotify advertising, including the product announcements made at Spotify's advertising event in New York City last week;How Spotify is bringing generative AI to audio;How performance advertisers use Spotify's advertising platform;The options for targeting on Spotify's platform;What role Spotify sees its ad exchange playing in the programmatic ecosystem;How Spotify plans to eventually automate ad placements and insertions.Thanks to the sponsor of this week's episode of the Mobile Dev Memo podcast:INCRMNTAL⁠⁠. True attribution measures incrementality, always on.⁠⁠⁠Clarisights⁠⁠⁠. Marketing analytics that makes it easy to get answers, iterate fast, and show the impact of your work. Go to⁠⁠⁠ clarisights.com/demo⁠⁠⁠ to try it out for free.ContextSDK. ContextSDK uses over 200 smartphone signals to detect a user's real-world context, allowing apps to deliver perfectly timed push notifications and in-app offers.Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.The Mobile Dev Memo podcast is available on:Apple PodcastsSpotifyGoogle Podcasts

Today, Dot discusses PayPal's plans to bring its ad business to the UK in July, WARC downgrading its ad spend forecast for Q1, OpenAI securing $40bn in its latest funding round, and WPP removing DEI references from its annual report. 

Google claims news is essentially worthless to its European ad business, Nvidea is opening a quantum computing research lab in Boston, and a federal judge blocks DOGE from accessing the personal data of millions of Americans. MP3 Please SUBSCRIBE HERE for free or get DTNS Live ad-free. A special thanks to all our supporters–without you,Continue reading "Google Claims News Is Essentially Worthless To Its EU Ad Business – DTH"

Next in Media spoke with Larry Allen, VP & GM Data & Addressable Enablement at Comcast about the challenge in getting everyone in media to speak the same language when it comes to targeted TV ads. Allen also talked about why he think the TV business needs to ditch identifiers for old school household data, and why he thinks that media companies are ready to work together to broaden the TV ad pie.Takeaways:Addressable TV is Evolving – It's no longer just about traditional cable ad slots. Today, addressable TV spans streaming, connected devices, and multi-screen environments

On today's MadTech Daily: Amazon's Ad Business Earns $17bn in Q4; UK Orders Access to Apple Users' Encrypted Accounts; Netflix Hikes UK Subscription Prices 

Meta's relationship with advertisers was once based on its efforts to combat hate speech and misinformation on its social-media platforms Facebook and Instagram. Wall Street Journal reporter Suzanne Vranica joins host Pierre Bienaimé to discuss a new cultural moment—punctuated by President Trump's return to the White House—in which the tech giant's more permissive policy changes have Madison Avenue worrying about the end of “brand safety.” Sign up for the WSJ's free Technology newsletter. Learn more about your ad choices. Visit megaphone.fm/adchoices

On today's MadTech Daily: CMA Launches Mobile Investigation into Apple and Google; Ströer Explores Sale of Core Ad Business; Havas Acquires CA Sports

On today's MadTech Daily: PayPal Launches Ad Business; Meta Expands Ad Placement Controls and Brings AI Chatbot to UK; Privacy Certification for Ad Tech In The Works

This week, we discuss what could happen to DTC services Sling TV and DIRECTV STREAM if the planned deal for EchoStar to sell Dish to DirecTV gets approved. We also highlight the news that Skydance is in talks with the NFL to purchase the NFL Network and the latest on Diamond Sports Group's decision to release all but one of its MLB contracts in the hopes of getting approval for its bankruptcy reorganization plan. We detail Paramount Global's decision to drop Nielsen as its main viewer measurement currency in certain instances, with Paramount saying that in some cases, Nielsen's fees already exceed the total advertising revenue of the network being measured.We detail the misconceptions about Netflix and Amazon's advertising businesses and discuss why Prime Video is expected to add more ad inventory to Prime Video while not changing its plans to have meaningfully fewer ads than linear TV and other streaming TV providers. Finally, we give out some numbers tied to the news that Comcast will deploy Qwilt's open caching platform inside its network at hundreds of locations over the rollout, with the first locations going live in the next 1-2 months.Thanks to this week's podcast sponsors: Integrated Digital Solutions and Netskrt Systems.Podcast produced by Security Halt Media

On this ExchangeWire team episode of the MadTech Podcast, COO Lindsay Rowntree is joined by CEO Rachel Smith and Research Lead Mat Broughton to discuss the latest in media, marketing and ad tech.  Today (4th October) is your last chance to vote for The Wires 2024's Ad Tech Personality of the Year and Ad Tech Rising Star. Visit these links to get your votes in:  https://exchangewire.secure-platform.com/a/page/nominate-2024/atpoty-24  https://exchangewire.secure-platform.com/a/page/nominate-2024/atrs-24 

On today's podcast episode, we discuss what's driving online store sales for Amazon, its outlook on brick-and-mortar, and how its ad business is continuing to outperform the market. Tune in to the discussion with host Marcus Johnson, director of Briefings Jeremy Goldman and analyst Rachel Wolff.   Follow us on Instagram at:  https://www.instagram.com/emarketer/   For sponsorship opportunities contact us: advertising@emarketer.com For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-daily-what-fueling-amazon-ad-business-what-next-its-brick-and-mortar-plan-of-action   © 2024 EMARKETER  

Die Online-Marketing und eCommerce News der letzten Woche wieder frisch serviert: Nach einigen Verzögerungen hat Google nun überraschend bekannt gegeben, dass 3rd Party Cookies nun doch nicht abgeschaffen werden, TikTok Shops soll wohl doch noch in diesem Jahr in Europa starten und Amazon hat einen 11-Jahres-Vertrag mit der NBA abgeschlossen, auf den wir uns auch in Europa freuen können. Reddit investiert in verschiedene Sportligen-Deals, um das Werbegeschäft anzukurbeln, es gibt neue Zahlen von Google, die letzte Woche die Börse ein wenig ins Wanken brachten, OpenAI plant den Einstieg in den Suchmarkt, SHEIN fällt im Ökotest durch und zu guter Letzt wird über ein BGH-Urteil zu Kundenrezensionen gesprochen. Quellen Third Party Cookies bleiben in Chrome https://retail-news.de/google-drittanbieter-cookies-chrome/ TikTok Shops Launch https://www.bloomberg.com/news/articles/2024-07-23/tiktok-targets-spain-ireland-to-revive-europe-e-commerce-push https://www.bloomberg.com/news/articles/2024-07-17/tiktok-loses-first-court-challenge-to-eu-s-big-tech-crackdown Amazon Deal NBA https://www.aboutamazon.com/news/entertainment/prime-video-nba-wnba-streaming-deal Reddit Sport Ligen Deal https://www.theverge.com/2024/7/22/24203528/reddit-nba-nfl-highlights-sports-leagues-ads-deal Reddit Google Monopol https://lifehacker.com/tech/reddit-blocks-non-google-search-engines Google Earnings https://www.theguardian.com/business/article/2024/jul/24/tesla-google-q2-earnings OpenAI launcht Suchmaschinen Prototyp https://openai.com/index/searchgpt-prototype/ SHEIN Ökotest https://www.oekotest.de/kosmetik-wellness/Shein-Mode-im-Test-Schnaeppchen-stecken-teils-voller-giftiger-Chemikalien_14755_1.html BGH Urteil Reviews https://www.tagesschau.de/wirtschaft/verbraucher/bgh-sternebewertungen-100.html Timestamps (00:00) Folgenübersicht (02:09) Google behält Third-Party Cookies (06:51) TikTok Shops EU Launch (13:20) Amazon schließt Streaming Deal mit der NBA (20:27) Reddit NBA, NFL, NASCAR Ad Deal (26:22) Google sichert sich "Reddit-Monopol" (28:00) Google reportet Earnings (33:37) OpenAI launcht Suchmaschinen-Prototyp SearchGPT (40:56) SHEIN versagt bei Stiftung Ökotest (48:22) BGH urteilt zu Online-Bewertungen Credits Logo Design: Naim Solis Intro & Jingles: Kurt Woischytzky Fotos: Stefan Grau Intro-Video: Tim Solle

Netflix shares fell immediately following its Q2 earnings report but slowly pared the losses over the next hour. Former NBC Entertainment Co-Chair Ben Silverman breaks down what the latest numbers mean and the broader state of the entertainment industry while DoubleVerify CEO Mark Zagorski, a ad partner of Netflix, breaks down the ad tier. Plus, Evercore's Julian Emanuel on managing a red vs blue portfolio as the election draws closer.

Michael Farmer, chairman and CEO of strategic consultancy Farmer & Company, and author of Madison Avenue Makeover: The Transformation of Huge and The Redefinition of the Ad Business, joins host Matthew Schwartz to discuss the growing schisms between client-side marketers and their advertising agencies, and how to enhance their relationships.

Are you ready for the Third Wave of Digital Media? According to Rupert Staines, Amazon's Ad Business was worth less than 100 million five years ago, and this year, it's worth 45 billion. How has tech led the way, and how are supermarkets planning to follow suit? This is an insight into the untapped resources of retail media, and is a must-listen for anyone who loves a good stat. Presented by Adam Hopkinson.https://www.pashn.media/https://radioworks.co.uk/https://www.maplestreetcreative.co.uk/Recorded October 23 Hosted on Acast. See acast.com/privacy for more information.

We've made it to the halfway point of Cannes Lions, where Lee Brown, global head of ads business and platform at Spotify joins this episode of the Digiday at Cannes Podcast.  The audio streaming platform has spread its wings a bit, taking a swing at visual content, like music videos and lyrics to follow along with music content. In expanding its content offerings, it has also expanded its opportunity to take in more ad dollars. Keeping pace with the AI boom, Spotify recently announced the launch of its first AI ad format, where marketers can leverage AI for voice ads. For the last 10 years, Spotify Beach has been a Cannes Lions staple, most notably for its concerts on the beach, featuring big-name performers like Dua Lipa or Foo Fighters. For this episode of the Digiday at Cannes Podcast, Brown talks about Spotify's Cannes anniversary, its play for more ad dollars and becoming a main line item in advertisers' budgets.

On today's MadTech Daily: Danish Media Threatens to Sue OpenAI; Oracle Exits Ad Business; Equativ and Sharethrough Merge to Form one of the Largest Ad Platforms and Marketplaces  

On today's MadTech Daily: Costco Building Ad Business; United Airlines Personalises Flight Ads; New York Passes Bill Limiting Addictive Social Media 

Heute haben wir eine kleine Programmänderung und präsentieren euch daher in einer knackigen #kassensturz Folge die News der letzten Woche. Los geht's mit den Otto Zahlen für das abgelaufene Geschäftsjahr, die zwar durchwachsen sind, jedoch auch ein paar positive Entwicklungen mitgebracht haben. Außerdem gibt es mal wieder Updates zu TikTok, besser gesagt TikTok Shops: Die weitere Expansion in Märkte, wie z.B. Deutschland, wurde Bloomberg zufolge vorerst verschoben. Außerdem arbeitet das Unternehmen aufgrund des befürchteten Banns der App in den USA Gerüchten zu Folge an einer US-Version seines Algorithmus.  Auch bei Google gab es einen Leak: Und zwar sind 2500 Dokumente mit insgesamt 14,000 Ranking-Signalen an die Öffentlichkeit gelangt, die für Aufsehen in der SEO-Szene gesorgt haben.Darüber hinaus hat der Suchriese noch ein spannendes Werbeprodukt für Werbung auf Marktplätzen gelauncht.  Und auch PayPal will im Werbegeschäft groß werden, und hat dafür den ehemaligen Chef von Uber Advertising angeheuert.  Shownotes & Quellen > Otto Earnings https://retail-news.de/otto-group-umsatzrueckgang-und-erneut-rote-zahlen-trotz-gutem-operativen-ergebnis/ https://www.ottogroup.com/en/bpk/2024/index.php > Start von TikTok Shops verschoben https://www.bloomberg.com/news/articles/2024-05-31/tiktok-pauses-e-commerce-push-into-europe-to-focus-on-us > TikTok's arbeitet an US-spezifischem Algorithmus https://www.reuters.com/technology/tiktok-preparing-us-copy-apps-core-algorithm-sources-say-2024-05-30/ > Leak von Google's Rankingfaktoren https://t3n.de/news/google-leak-ranking-faktoren-1626888/ > Google's Retail Media Pläne https://support.google.com/google-ads/answer/14075896?hl=en > PayPal steigt in Ad Business ein https://www.wsj.com/articles/paypal-is-planning-an-ad-business-using-data-on-its-millions-of-shoppers-cc5e0625 Social Links > ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ > ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ > ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Weitere Plattformen⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Logo Design: Naim Solis Intro & Jingles: Kurt Woischytzky Fotos: Stefan Grau Intro-Video: Tim Solle

Tomasz Tunguz of Theory Ventures joins Nick to discuss Web 3.0 Database Dominance, How to Trust Black-Box ML Models, Google's Ad Business in an LLM-First Search World, and Lessons from Looker, Monte Carlo, and MotherDuck. In this episode we cover: Blockchain and Web3 Databases, with a Focus on Ethereum and Its Potential Dominance AI, Data Analytics, and Their Applications in Business Machine Learning Challenges and Opportunities, AI Innovations in Robotics, Self-Driving Cars, and Programming Using AI to Personalize Sales Pitches and Improve Response Rates AI's Impact on GDP Growth, Productivity, and Profitability Guest Links: LinkedIn X Theory Ventures The hosts of The Full Ratchet are Nick Moran and Nate Pierotti of New Stack Ventures, a venture capital firm committed to investing in founders outside of the Bay Area. Want to keep up to date with The Full Ratchet? Follow us on social. You can learn more about New Stack Ventures by visiting our LinkedIn and Twitter. Are you a founder looking for your next investor? Visit our free tool VC-Rank and we'll send a list of potential investors right to your inbox!

Next in Media spoke with Dave Peterson. general manager, global head of retail media at Epsilon, about his experience building out Target's retail media business, why the industry desperately needs standards and consolidation, and why he's bullish on CTV shopping. Takeaways• Retail media is a growing industry that has its origins in the early 2010s, with only a few players at the time.• There is still a lot of room for growth and innovation in retail media, with only 37% of retailers having offsite media capabilities.• The industry needs to focus on standardization in measurement and address challenges such as fragmentation and identity.• Retail media is not just a bottom-of-the-funnel solution; it can be a full-funnel solution that combines brand and performance marketing.• The future of retail media lies in a consumer-centric approach, reaching individuals with relevant ads in the context of where they are. Chapters00:00 - Introduction and Background00:44 - The Origin Story of Retail Media08:31 - Expanding Retail Media to the Open Web12:39 - Different Approaches in the Retail Media Landscape14:06 - Challenges in Retail Media and the Need for Innovation20:23 - The Potential for Consolidation in Retail Media22:33 - Bridging Retail Media and CTV28:59 - Retail Media Beyond the Bottom of the Funnel31:37 - The Consumer-Centric Approach to Retail Media Guest: Dave PetersonHost: Mike ShieldsSponsored by: EpsilonProduced by: Fresh Take

On today's podcast episode, we discuss how Amazon turned its ecommerce business around, how much its new AI shopping assistant moves the needle, and what's really driving its ad business. Tune in to the discussion with our analyst Zak Stambor and vice president of content Paul Verna.   Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: advertising@insiderintelligence.com For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here:      © 2024 Insider Intelligence    This episode is sponsored by StackAdapt, a multi-channel digital advertising platform used by marketers and agencies worldwide. Ranked as the number 1 DSP according to G2. StackAdapt, speed that makes the difference. Learn more about the Creative Builder at go.stackadapt.com/creativebuilder.

Next in Media spoke with Evan Hovorka, VP Product and Innovation Albertsons Media Collective, about his experience in the earliest days of retail media inside of Target, and how he's taken those lessons to Albertsons, which has become a serious ads player in just a few short years. Hovorka also discussed how the retail media category needs to graduate beyond advertising 101, and AI might help bring things to a new level. Guest: Evan HovorkaHost: Mike ShieldsIn Partnership with: Comcast AdvertisingProduced by: Fresh Take

Ann Piper, Head of Client Partnerships at Spotify, talks about audio advertising from one of the biggest players in the space, Spotify. Audio advertising on Spotify is an effective way for businesses to reach their target audience through targeted ads during music streaming. With a vast user base and data-driven advertising options, Spotify provides a unique opportunity for advertisers to reach listeners with relevant messages. Today, Ann discusses Spotify's “All Ears On You” ad business and the impact it's had on their media business.Connect With: Ann Piper: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ann Piper, Head of Client Partnerships at Spotify, talks about audio advertising from one of the biggest players in the space, Spotify. Audio advertising on Spotify is an effective way for businesses to reach their target audience through targeted ads during music streaming. With a vast user base and data-driven advertising options, Spotify provides a unique opportunity for advertisers to reach listeners with relevant messages. Today, Ann discusses Spotify's “All Ears On You” ad business and the impact it's had on their media business.Connect With: Ann Piper: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The New York Times tapped Joy Robins as its global chief advertising officer this past spring and six months later, Robins is leading her team through a number of industry-wide changes. Previously chief revenue officer of the Washington Post, Robins is not unfamiliar with the challenges that news publications are facing when it comes to brand safety concerns and monetizing news coverage. And at the Times, she and her team are working to incorporate attention metrics as KPIs for client campaigns and pitching new clients thoughtfully in order to stay on top of the volatile ad market. What's more, this month, Insider reported that the Times reversed its decision to remove open programmatic advertising from its app earlier this year, which Robins said was due to the fact that audiences say those ads were not disruptive after all. In the latest episode of the Digiday Podcast, Robins chats about how she's leading her team to incorporate new attention metrics and how reopening the open programmatic revenue valve can only stand to benefit the Times' business.

Next in Media spoke with Lex Josephs, GM of Sam's Club Member Access Platform, about the inherent challenges in turning a retail membership product into an ad vehicle, and how the company took the strong part of Walmart Inc.'s tech and customized it for the membership model.. Lex also weighed in on whether she thinks more standards and consolidation are inevitable in this sector. Guest: Lex JosephsHost: Mike ShieldsIn Partnership with: Comcast AdvertisingProduced by: Fresh Take

Uber just reported its first-ever profitable quarter - but just how sustainable is it? GAAP net income was $394 million, but nearly all of that was due to a pre-tax benefit related to unrealized gains on Uber's equity investments. It holds stakes in self-driving tech companies Aurora, electric scooter startup Lime, ridesharing companies DiDi and Grab, and electric aircraft company Jovy. Its advertising business though is seeing new growth. It launched video ads on Uber, Uber Eats, Drizly and in-car tablets, reporting ad revenue run rate of over $650 million, and more than 400,000 active advertising merchants for the quarter. 

EU seeks to regulate AI, Reddit CEO responds to community backlash, young people increasingly get news through social media. MP3 Please SUBSCRIBE HERE. You can get an ad-free feed of Daily Tech Headlines for $3 a month here. A special thanks to all our supporters–without you, none of this would be possible. Big thanks toContinue reading "The European Commission Formally Goes After Google’s Ad Business – DTH"

Neuralink's FDA approval for chips in brains, Klarna posts strong Q1 financials, Instacart's new ad business is big, AI: data ownership, every company needs to be an AI company | Pre-IPO Stock Podcast – Jun 5, 2023 | Clint Sorenson CFA, CMT, Nick Fusco, Jud Mackrill, Aaron DillonNeuralink's FDA approval for chips in brains- Neuralink could revolutionize healthcare and other industries by providing solutions for conditions like Parkinson's, Alzheimer's, and paralysis- Neuralink has long-term applications in the military and technological sectors- Neuralink's FDA approval marks a major milestone in the pursuit of merging humans with technology to enhance human capabilities and address medical challenges- Neuralink, a company focused on connecting the human brain to the internet through a brain-computer chip, recently obtained FDA approval for a human trial. Neuralink has a $1.7b valuation as of its last primary financing round.Klarna posts strong Q1 financials- Buy now pay later can be predatory in nature of such services- Buy now pay later, a term loan, is better vs credit cards at 20% interest- FedNow, a fast and low-cost payment system in the US, which could impact the future of credit cards and debit cards- Klarna and Apple's new financial services solutions could take market share from incumbents in the payment space- Klarna, a buy now pay later focused payments company, recently published its financials, reporting a 50% reduction in losses and a customer base of 150 million.Instacart's new ad business is big- Instacart, a grocery delivery service, has entered the advertising business in a big way.- Brands may advertise through the Instacart platform, targeting specific demographics and locations.- By integrating advertisements into their service, Instacart aims to generate additional revenue and improve user experience.- Instacart's advertising strategy is seen as a way to drive scale, attract more users, and potentially eliminate delivery charges by leveraging the data they have on their customers.- Pre-IPO secondary market participants are not meeting on price.- Instacart's current valuation has decreased by 74% from its peak in August 2021.AI: data ownership, every company needs to be an AI company- Data ownership for AI will be very important going forward- The winners and losers will be determined by who controls and monetizes the data.- Various use cases and the potential of AI are crucial for companies to invest in.- Incorporating AI into products is seen as essential for attracting capital and staying competitive.- In the future every company  will become an AI company, similar to the shift towards every company has become a tech company.

Ann Piper, Head of Client Partnerships at Spotify, talks about audio advertising from one of the biggest players in the space, Spotify. Audio advertising on Spotify is an effective way for businesses to reach their target audience through targeted ads during music streaming. With a vast user base and data-driven advertising options, Spotify provides a unique opportunity for advertisers to reach listeners with relevant messages. Today, Ann discusses Spotify's “All Ears On You” ad business and the impact it's had on their media business.Connect With: Ann Piper: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ann Piper, Head of Client Partnerships at Spotify, talks about audio advertising from one of the biggest players in the space, Spotify. Audio advertising on Spotify is an effective way for businesses to reach their target audience through targeted ads during music streaming. With a vast user base and data-driven advertising options, Spotify provides a unique opportunity for advertisers to reach listeners with relevant messages. Today, Ann discusses Spotify's “All Ears On You” ad business and the impact it's had on their media business.Connect With: Ann Piper: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The dream job that isn't — tech workers say they were paid to do nothing. Roblox gives up advertising to its biggest market. The ad market is perking back up, and TV is leading the charge. Snapchat explains why your brand's videos are being throttled. The ad campaign against TikTok filters. 

Benedict Evans is a star tech analyst who's spent years at Andreessen Horowitz and is now independent. Evans joins Big Technology Podcast to highlight some big, surprising new shifts in the tech industry, which he covers in a new presentation called the New Gatekeepers. In this episode, we discuss how media and retail are blending, with a focus on Amazon's ad business. Stay tuned for the second half, where Evans goes into depth about the potential for AI APIs, especially ChatGPT's. --- Enjoying Big Technology Podcast? Please rate us five stars ⭐⭐⭐⭐⭐ in your podcast app of choice. For weekly updates on the show, sign up for the pod newsletter on LinkedIn: https://www.linkedin.com/newsletters/6901970121829801984/ Questions? Feedback? Write to: bigtechnologypodcast@gmail.com You can find Evans' presentation here.

Michael Girdley (@Girdley) and Mills Snell (@thegeneralmills) talk about a company that offers services related to aerial advertising. We discuss the deal structure, margins, and the significant pricing power enjoyed by businesses that operate billboards. Is there a moat around this business? Do we think it's better to rent a billboard?Company:   Aerial Advertising Service ProviderLocation:   21 States - USStated Financials:   2022 TTM $ 3.5M    |   2022 Adjusted EBITDA   $ 610,000Asking Price:   Unlisted-----Thanks to our sponsor!Acquira - your acquisition in a box service. Acquira offers training to help you find, evaluate, and close on a small business. All in under a year.    Their team has bought over 30 businesses across  3 different portfolios. Whether you're just beginning your business search, actively pursuing a specific deal, or looking to grow your existing company, Acquira's training and team of experts can help. Their M&A advisors provide individualized support through the entire process. They will provide guidance toward your offer structure, drafting your LOI, in-depth due diligence, and securing funding for your deal.  They will even fly out to the business with you.  Once you acquire a business, they can help you grow it too.Acquira's ACE Framework will help you transition that business from owner-operated to management-led, increasing profits and allowing you to step away from the daily operations and enjoy doing more of what you love.  And if “more of what you love” is buying and growing more businesses, they can help you build a portfolio of businesses, and eventually get liquidity from that portfolio by selling it to a financial buyer, or selling it to its employees.Space is limited each month, so if you're looking to acquire a cash-flowing business this year, sign up now at acquira.com/pod-lander-----Show Notes:(00:00) - Introduction(00:54) - Our Sponsor is Acquira.com(02:26) - We are looking to do more larger deals!(03:46) - Deal & financials: Aerial Advertising Service Provider(07:34) - What's happening to the margins?(08:38) - How do billboard businesses earn a lot of pricing power?(10:24) - What is this company's buy vs. build thesis? (13:34) - The low Total Addressable Market Moat(14:12) - How would we build a moat around this business?(17:54) - What's the case for medieval times?(20:42) - Is it better to rent a normal billboard?(23:03) - Will drones be a good idea?(24:26) - What may have affected this business to grow in revenue?Additional episodes you might enjoy:#164 - Annual Report Filing Software#163 - Make $2.3M/yr owning a Flight School#162 - Cleaning up crime scenes for big money!#161 - How to spot red flags in eCommerce listings? Do you love Acquanon and want to see our smiling faces? Subscribe to our Youtube channel. Do you enjoy our content? Rate our show! Follow us on Twitter @acquanon Learnings about small business acquisitions and operations.

The ad tech pioneer and Moat founder spoke about why he thinks attention and quality scores matter far more to brands than finding a new ad currency. Goodhart spoke to Next in Marketing about his latest investments in metrics startups, and how he sees digital ad creative as the next frontier for innovation. Guest: Jonah GoodhartHost: Mike Shields

The U.S. Government just filed a lawsuit alleging that Alphabet Inc (the company most widely known as Google) has too much control over the market for digital ads.  It's a big headline, but can the Department of Justice prove its case? The Federal Trade Commission tried something similar with Facebook in 2021 but the judge ultimately viewed the case as "legally insufficient." The government also tried to break up Microsoft -- but, again, was not successful. In today's show, Trish Regan considers the allegations against the company as well as any effect the headlines may have on the company's stock price and the overall economy. Meanwhile, former Vice President Mike Pence is the newest politician to reveal his possession of classified documents. We'll discuss.  For more, go to https://TrishIntel.com Today's sponsors include: LEGACY PRECIOUS METALS  https://LegacyPreciousMetals.com CALL 1-866-589-0560 FOR MORE INFO ON INVESTING IN A GOLD BACKED IRA And, RUFF GREENS. Get your jumpstart trial bag of Ruff Greens for your dog today!  Support the show: https://trishregan.store/See omnystudio.com/listener for privacy information.

The Justice Department has sued Google seeking to break up its digital advertising business. Google has had a foothold in nearly every part of the online ad-market and earns billions in revenue from the business. WSJ Google reporter Miles Kruppa joins host Zoe Thomas to discuss the case and its potential raminations for online advertising. Learn more about your ad choices. Visit megaphone.fm/adchoices

Craig Silverman and Google's ad business of "porn, piracy, and fraud" Tomaš Dvořák - "Game Boy Tune" - "Mark's intro" - "Interview with Craig Silverman" [0:05:13] - "Mark's comments" [0:46:10] Time Trout - "Smart City" - Stuck Like Jane Austen [0:54:44] https://www.wfmu.org/playlists/shows/123777

Microsoft is planning its biggest offensive yet against Google's search engine... personalized ads hit another roadblock... Twitter reverses a major ad policy... And where marketers plan to invest this year. ✅ Follow Us on Social Media✨ GO PREMIUM! ✨   ✓ Ad-free episodes  ✓ Story links in show notes  ✓ Deep-dive weekend editions  ✓ Better audio quality  ✓ Live event replays  ✓ Audio chapters  ✓ Earlier release time  ✓ Exclusive marketing discounts  ✓ and more! Check it out: todayindigital.com/premiumfeed 

Google finally begins to see AI as a threat... Twitter may be blocking your brand's security access... The two companies threatening the current ad industry duopoly... and TikTok says its people in China are totally not using the app to spy on Americans — well, except for a couple of people...✅ Follow Us on Social MediaIf you like us, you'll love the Ariyh Marketing Science Newsletter — marketing tactics based on science. Get three-minute marketing recommendations based on the latest scientific research from top business schools.

NEW: Get The Top Story each day on LinkedIn!Europe says Meta's playing a risky game with its ads business. How the consumer trend of bracketing is driving up costs for online retailers. When cross-functional collaboration hurts your marketing department. Microsoft enters the community space. And Twitter decides the perfect place for its advertisers' messages is smack dab on the pages of white supremacists.If you like us, you'll love the Ariyh Marketing Science Newsletter — marketing tactics based on science. Get three-minute marketing recommendations based on the latest scientific research from top business schools.

In the first episode of This Week Above the Fold, Patrick Miller, Co-President of Ascential Digital Commerce covers Google's determination to keep its ad business, another top exec exit at Instacart, and weeks of cover challenges on Amazon as the topics that belong Above the Fold all in 7 minutes.

Juan Mendoza, Founder and Editor of The Martech Weekly, talks about this month's MarTech news. There's always been a battle between the three biggest tech giants Meta, Google, and Apple for industry dominance. And it's looking like Apple wants to position itself as the most dominant with its venture into the advertising business. Today, Juan discusses Apple making inroads into the ad business. Show NotesConnect With: Juan Mendoza: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Juan Mendoza, Founder and Editor of The Martech Weekly, talks about this month's MarTech news. There's always been a battle between the three biggest tech giants Meta, Google, and Apple for industry dominance. And it's looking like Apple wants to position itself as the most dominant with its venture into the advertising business. Today, Juan discusses Apple making inroads into the ad business. Show NotesConnect With: Juan Mendoza: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Eric Kress, Laura Taranto, and Eric Seufert discuss Apple's growing ambitions with its advertising business, the latest wave of layoffs that hit companies like Snap and Bytedance as well as Tencent's investment into Ubisoft's parent company. Most importantly, in this episode you'll hear about Seufert's latest Uber debacle, an update on Kress' son's thriving basketball career, and find out which continent Laura is recording the podcast this week. --- Send in a voice message: https://anchor.fm/deconstructoroffun/message Support this podcast: https://anchor.fm/deconstructoroffun/support

Listen to a recap of the top stories of the day from 9to5Mac. 9to5Mac Daily is available on iTunes and Apple's Podcasts app, Stitcher, TuneIn, Google Play, or through our dedicated RSS feed for Overcast and other podcast players. Sponsored by Kolide: With Kolide, you can make your team into your biggest allies for endpoint security. Solve problems, right within Slack. Learn more here. New episodes of 9to5Mac Daily are recorded every weekday. Subscribe to our podcast in iTunes/Apple Podcast or your favorite podcast player to guarantee new episodes are delivered as soon as they're available. Stories discussed in this episode: Zoom rolls out fix for vulnerability that can give anyone control of your Mac Report: Apple wants to triple its revenue from ads business, likely expanding Search Ads to Maps app Apple's $30M employee bag search lawsuit settlement given approval Enjoy the podcast? Shop Apple at Amazon to support 9to5Mac Daily! Follow Chance: Twitter: @ChanceHMiller Listen & Subscribe: Apple Podcasts Overcast RSS Stitcher TuneIn Google Play Don't miss out on our other daily podcasts: Quick Charge 9to5Toys Daily Share your thoughts! Drop us a line at happyhour@9to5mac.com. You can also rate us in Apple Podcasts or recommend us in Overcast to help more people discover the show!

It's the first official day of the recession in the U.S. and we kick off the episode looking at what this means and why the media doesn't seem to be paying attention. Next, in a move predicted on WTA pre pandemic, Pinterest has finally made a change at CEO. Will new CEO Bill Ready be able to finally tackle commerce on the platform? Also covered, venture capital firms hurting as startup valuations continue to drop and Netflix announcing they will offer an advertisement supported subscription tier. We close out the show looking at news that TikTok's U.S. user data is being accessed from China, something the platform had claimed was not happening. #Podcast #NetflixAds #businessnews

Google has offered to make changes to its digital ad business in an effort to head off a possible antitrust lawsuit, according to people familiar with the matter. But will global regulators and critics think the concessions are enough? WSJ tech reporter Sam Schechner joins host Zoe Thomas to discuss what Google is offering and what the changes could mean for the digital ad market. Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #83 today we talk to Adam Goodman with Airsqreen. During tough times Adam decided to lean on his community and those around him. Adam is in the Digital Out Of Home advertising business and he goes into the benefits of it. Those digital billboards you see on the highway are exactly what we talk about today among a lot more. Airsqreen has created a simple ad platform built for the DOOH industry that manages and verifies campaigns in real-time. A simple platform connecting advertisers to screen operators that brings a new level of confidence and new revenue potential for the entire Check them out: https://airsqreen.com/ Video Sponsor: https://inlink.com/ Let them know about you! Create your custom page and get started in under 5 minutes! Contact the Airsqreen team:  Website: Airsqreen.com Linkedin: https://www.linkedin.com/company/airsqreen-technologies Twitter: https://twitter.com/airsqreen --- Support this podcast: https://anchor.fm/clicksandbricks/support (https://anchor.fm/clicksandbricks/support) Learn more about your ad choices. Visit megaphone.fm/adchoices