Podcasts about killing with content

I hired Lacy Boggs to help me write the first draft of the Social Slowdown book, and today she's here with me to talk all about the writing process.We also talk about:Book launch strategyHow it felt to work with a ghost writerThe difference between a ghost writer and a co-authorThe book publication processThought leadership Lacy Boggs is a content strategist, author of the bestselling Kindle ebook, Make a Killing With Content, and the mastermind behind the podcast, "Ace Stone, Marketing Detective.” As director of The Content Direction Agency, she helps small business owners create and implement content marketing strategy that feels like a playground for ideas and results in deceptively powerful nurture content to create massive growth. The Social Slowdown book is available for pre-order for only $3.99 on Amazon!Learn more about Lacy BoggsSupport the show

Lacy Boggs is a content strategist, author of the bestselling Kindle ebook, Make a Killing With Content, and the mastermind behind the podcast, "Ace Stone, Marketing Detective. As director of The Content Direction Agency, she helps small business owners create and implement content marketing strategy that feels like a playground for ideas and results in deceptively powerful nurture content to create massive growth.  Support the show

In episode 9 of the Social Slowdown podcast, Lacy Boggs mentioned she was going to start a fiction podcast about business and marketing - Ace Stone, Marketing Detective. And she did just that! The first volume of her podcast is live, and she's here today to talk to us all about it!Lacy Boggs is a content strategist, author of the bestselling Kindle ebook, Make a Killing With Content, and the mastermind behind the podcast, "Ace Stone, Marketing Detective. As director of The Content Direction Agency, she helps small business owners create and implement content marketing strategy that feels like a playground for ideas and results in deceptively powerful nurture content to create massive growth. Other episodes with Lacy Boggs:Ep. 9: Scaling up & Down as Your Business Evolves With Lacy BoggsEp. 18: Invisible Audiences With Lacy BoggsEp. 35: Nature Hike Through Customer Awareness With Lacy BoggsOther relevant links:Listen to the Ace Stone Marketing Detective podcastMore about Lacy and The Content Direction AgencySupport the show

Episode #245.  About Lacy Boggs: Lacy Boggs is a content strategist, author of the bestselling Kindle ebook, "Make a Killing With Content," and the mastermind behind the "Ace Stone, Marketing Detective" podcast. As the director of The Content Direction Agency, she helps small business owners create and implement content marketing strategy that feels like a playground for ideas and results in deceptively powerful nurture content to create massive growth.Connect with Lacy BoggsWebsiteInstagramInstagram for Marketing Agency Facebook Favorite Quotes“There are so many more channels and so many more platforms that we are all expected to be on at any given time. And we've gotten into this weird place where marketers are starting to think that more is better, more is better, more is better. But more is not better. Better is better.”“If collaboration brings joy to you, that's where your brainstorm should start. How do you bring that essence and that energy of collaboration to something you want to do?”“Often we think of marketing as a separate silo from the work we do in our business, but it doesn't have to be. Guess what: there's content there that somebody else can help you tease out. Everything is content.”In This Episode You'll Learn:How increasing visibility doesn't involve adding more platforms and channelsWhy working from a place of joy when creating content never failsHow to avoid silo-ing your marketing in your businessThe challenges of organic social media traffic (and if it's even still possible!)How podcasts can be a discovery tool for your businessWhy resonating with your audience is the best path forwardLove the show? Then why don't you:Leave us a review on Apple Podcasts.Subscribe to the show.Tag us on Instagram @go.to.gal or Jaclyn @jaclyn_mellone and let us know what you think or what and who you'd want to hear on the show!Want to become a Gal Pal? Head on over to this link to Become a Go-To Gal Podcast Insider

Lacy Boggs is a content strategist, author of the bestselling Kindle ebook, "Make a Killing With Content," and the mastermind behind the "Ace Stone, Marketing Detective" podcast. As the director of The Content Direction Agency, she helps small business owners create and implement content marketing strategy that feels like a playground for ideas and results in deceptively powerful nurture content to create massive growth. Learn more about Lacy here!Learn more about Path to Podcast Success here!

Delegating Your Content Creation EffectivelyA lot of business owners hire a virtual assistant or someone who can help them with their social media marketing and contents and then become frustrated with that person because of "a job not well done." This is because they haven't actually done the content creation as a business owner themselves, which means they haven't set what their contents will look like, sound like, and feel like when they get out on the internet, making it difficult for the VA or that person to create content that their employer would like.For her, a business owner needs three things to effectively delegate content creation:1) Business owners should have a Business Voice Style Guide. These can be for graphics, blogs or anything that is content. You need to set a guideline of how you want your content to come out on the internet. Like grammar rules for blog writing and captions, brand colors and fonts for visuals and tone/approach on how you want the content to sound like. Basically just putting your personality in the content form so that your VA or person understands you and what you want to achieve.2) Have an Editorial Calendar. It's essentially a plan for what goes out every day or every week. Keep in mind that it could be specific or broad depending on what VA you hired or the content you're talking about. It can be what it is about, when do you want it and where do you want it to come out.3) Always have a Workflow in place. A clear standard operating procedure (SOP) for any type of content you wish to create. Basically, it's about everything, from scheduling a meeting with the CEO so they can discuss everything the VA needs, to the approval process, who sends the content out, and who creates it. SOP is a set of written instructions that describes the step-by-step process that must be followed in order to carry out the plan properly. SOPs should also include the policies, processes, and standards that the organization requires to succeed.About Lacy BoggsLacy Boggs grew up in the suburbs of North Texas. She had already shown an interest in writing novels in her younger years and so years later, she wrote a book called "Make a Killing With Content," a book about turning content into profits through a blogging and content marketing strategy. Lacy also runs a marketing agency that helps small business owners with their content and strategies for making it more engaging and building an online presence.Learn more about Lacy here:Instagram: https://www.instagram.com/lacylu42/ Facebook: https://www.facebook.com/ghostbloggergb Twitter: https://twitter.com/blogspiration42 LinkedIn: https://www.linkedin.com/in/lacyboggs/Youtube: https://www.youtube.com/user/Lacylu42 Website: https://lacyboggs.com/ Missions to MovementsThe Podcast for Marketers Looking to Amplify Their Online PresenceListen on: Apple Podcasts Spotify

Today's guest is Lacy Boggs of lacyboggs.com. Lacy is here to share with us some sharp insights on content marketing and content marketing strategies especially for B2B companies. Lacy will also talk about how we should be thinking sideways when we build a plan for actually using content marketing to build an audience, to build a market, to actually get customers. Lacy Boggs is a content strategist, author of the bestselling Kindle ebook, "Make a Killing With Content," and the director of The Content Direction Agency. She helps small business owners create the content between launches that helps businesses grow, nurture, and prime their audience to be excited to work with you before they ever see an offer. After listening to today's episode, check out Lacy's website, lacyboggs.com to learn more about Lacy and the services her company offers.

What You'll Learn From This Episode: How to avoid putting content marketing from falling off on the to-do list Creating plan and make time for content marketing that drives sales Knowing what's 'leadership marketing' Related Links and Resources: What I put together for you guys is a content marketing calendar template. So, that will help you do that backwards plan. You can put everything in the calendar and then plan it backgrounds. You can find that at www.lacyboggs.com/scaleology. That's a really great way to get started with the backwards planning that I'm talking about. Summary: Lacy Boggs is a content strategist, author of the bestselling Kindle ebook, "Make a Killing With Content," and the director of The Content Direction Agency. She helps small business owners fill their program or practice with organic traffic through content marketing. To learn more, go to lacyboggs.com/undercover Here are the highlights of this episode: 1:24 Lacy's ideal Client: I tend to work with small business owners who are someone in the 6 to 7 figure range. They probably have a small team of people who are contractors or maybe they have some employees. But the point is, they're not ready for a full-time marketing person on their team, so we come in and fill that role to help them create awesome content and content strategy. 2:01 Problem Lacy helps solve: Most often is that they don't really have a plan around the type of content that they're creating. So, they may be creating lots of content and different formats but there's no overarching plans tying it all together. There's no strategy behind it, there's no 30,000-foot view. So, what we do is we help create that big picture plan, and we can take it one step further and actually create the content on their behalf in which when you're a solopreneur or somebody wearing most of the hats, it can be very helpful to outsource some of that. That's where we really come in and help. 2:55 Typical symptoms that clients do before reaching out to Lacy: The first one is, lack of time. They want to be creating more content, they know it's important but it keeps falling off on the to-do list. Because content marketing tends to fall on that 'important but not urgent' quadrants. If you're spending all your time in your business, delivering to customers or whatever it may be, that tends to fall on the bottom of the to-do list. The second one is confusion; if they're feeling super confused about what type of content to create, what the message should be, how to make content actually drive sales and do something to support your business. The third one is that they have tried some sort of blueprint, formula, or system that they purchased somewhere else or read a book about, and it's just not quite working. They don't know how to retool that system to work in their specific business. This is why I talk about cookie-cutter marketing plan isn't necessarily going cut it for every business. You have to get really specific about what's going to work for you. 4:23 What are some of the common mistakes that folks make before finding Lacy and her solution: This one is lack of applying. A lot of times people will just throw content on the wall and try to see what sticks. But spaghetti is not a strategy, that's not how we grow our businesses. Having a plan, understanding how each piece of content that you're creating is actually going to move your business forward is a HUGE one that I think people forget. The second one is understanding that there are two WHYs for every piece of content. the first WHY is "why does your audience care, why are they listening?" but the second WHY is "what is it doing for your business, why does your business need this piece of content?". And if you can't answer both WHYs, you're missing the boat, you're only doing one or the other. Finally, the biggest problem I see is understanding how that content is actually going to move people toward a sale.

What You’ll Learn From This Episode: How to avoid putting content marketing from falling off on the to-do list Creating plan and make time for content marketing that drives sales Knowing what's 'leadership marketing' Related Links and Resources: What I put together for you guys is a content marketing calendar template. So, that will help you do that backwards plan. You can put everything in the calendar and then plan it backgrounds. You can find that at www.lacyboggs.com/scaleology. That's a really great way to get started with the backwards planning that I'm talking about. Summary: Lacy Boggs is a content strategist, author of the bestselling Kindle ebook, "Make a Killing With Content," and the director of The Content Direction Agency. She helps small business owners fill their program or practice with organic traffic through content marketing. To learn more, go to lacyboggs.com/undercover Here are the highlights of this episode: 1:24 Lacy’s ideal Client: I tend to work with small business owners who are someone in the 6 to 7 figure range. They probably have a small team of people who are contractors or maybe they have some employees. But the point is, they're not ready for a full-time marketing person on their team, so we come in and fill that role to help them create awesome content and content strategy. 2:01 Problem Lacy helps solve: Most often is that they don't really have a plan around the type of content that they're creating. So, they may be creating lots of content and different formats but there's no overarching plans tying it all together. There's no strategy behind it, there's no 30,000-foot view. So, what we do is we help create that big picture plan, and we can take it one step further and actually create the content on their behalf in which when you're a solopreneur or somebody wearing most of the hats, it can be very helpful to outsource some of that. That's where we really come in and help. 2:55 Typical symptoms that clients do before reaching out to Lacy: The first one is, lack of time. They want to be creating more content, they know it's important but it keeps falling off on the to-do list. Because content marketing tends to fall on that 'important but not urgent' quadrants. If you're spending all your time in your business, delivering to customers or whatever it may be, that tends to fall on the bottom of the to-do list. The second one is confusion; if they're feeling super confused about what type of content to create, what the message should be, how to make content actually drive sales and do something to support your business. The third one is that they have tried some sort of blueprint, formula, or system that they purchased somewhere else or read a book about, and it's just not quite working. They don't know how to retool that system to work in their specific business. This is why I talk about cookie-cutter marketing plan isn't necessarily going cut it for every business. You have to get really specific about what's going to work for you. 4:23 What are some of the common mistakes that folks make before finding Lacy and her solution: This one is lack of applying. A lot of times people will just throw content on the wall and try to see what sticks. But spaghetti is not a strategy, that's not how we grow our businesses. Having a plan, understanding how each piece of content that you're creating is actually going to move your business forward is a HUGE one that I think people forget. The second one is understanding that there are two WHYs for every piece of content. the first WHY is "why does your audience care, why are they listening?" but the second WHY is "what is it doing for your business, why does your business need this piece of content?". And if you can’t answer both WHYs, you're missing the boat, you're only doing one or the other. Finally, the biggest problem I see is understanding how that content is actually going to move people toward a sale.

Excited to have Lacy Boggs back on the show. As we are going deeper on the magic that sells. Lacy is a content strategist, author of the bestselling Kindle ebook, "Make a Killing With Content," and the director of The Content Direction Agency. She...

Excited to have Lacy Boggs back on the show. As we are going deeper on the magic that sells. Lacy is a content strategist, author of the bestselling Kindle ebook, "Make a Killing With Content," and the director of The Content Direction Agency. She helps personality-driven brands create and implement content marketing strategies tailor-made to support their customers and reach their goals.

Have you ever blogged to blog? Lacy Boggs is a content strategist, author of the bestselling Kindle ebook, "Make a Killing With Content," and the director of The Content Direction Agency. She helps personality-driven brands create and implement content marketing strategies tailor-made to support their customers and reach their goals. Today we are talking about the importance of blogging and why you need a strategy.   

Have you ever blogged to blog? Lacy Boggs is a content strategist, author of the bestselling Kindle ebook, "Make a Killing With Content," and the director of The Content Direction Agency. She helps personality-driven brands create and implement...

What does it take to have a blog that actually makes an impact for your business? It all starts with strategy. Lacy Boggs is a content strategist, author of the bestselling Kindle ebook, "Make a Killing With Content," and the director of The Content Direction Agency. She helps personality-driven brands create and implement content marketing strategies tailor-made to support their customers and reach their goals. To learn more, go to lacyboggs.com/undercover. Here's what we covered on the episode: How I met Lacy from B-School in 2013, and hired her to write my sales page copy in 2016 Why Lacy believes blogging is not dead due to the majority of what we consume on the internet being text Why you can't have design without copy and content Focusing on Why-to content versus How-to content inorder to help customers who don't need to know how you're doing something How there's a story and a why behind every design and how sharing those two things can help create trusting relationships that will make people want to do business with you Lacy explains that without strategy your content won't matter and the why's you need to consider behind every piece of content How everyone's strategy looks different and how reverse engineering to craft your content from your why and end goal  is where you should start Check out The Content Direction Agency website to read different case studies about how they've helped people and how it could help your business The story behind Lacy helping on a very successful membership site, driven by organic blog traffic Lacy explains the different services her and her team offer, ranging from monthly retainers for clients, to full launches The story behind how The Content Direction Agency grew organically and how their team is made of women who specialize in all different areas of marketing so their clients receive the best in every department Lacy's small group program called CIA (Content Intelligence Academy) in 90 days that teaches Lacy's system for putting together content strategy and a content calendar Lacy explains the biggest thing she's learned in her eight years of business is that nobody can tell you what's going to work for your business How you should become a leader in marketing versus a follower in marketing because what works for someone else isn't going to work for you and your business Why Lacy thinks it's important as a copywriter to change your copy to match the personality and voice of your client What a brand voice style guide is and how it can help create consistency, especially when you have a client bringing in multiple contractors How you can visit lacyboggs.com/cia90 to learn more about Content Intelligence Academy which is coming up in June again Other ways Lacy can help you through discussing strategy or blogging on your behalf Why outsourcing stressful tasks, tasks that aren't a good use of your time, or tasks out of your wheelhouse is a smart thing to do Connect with Lacy through her website or by checking out CIA in 90 days   Links mentioned Lacy's Website - The Content Direction Agency Lacy's book- Make a Killing With Content  CIA in 90 Days  Lacy's Voice Identification Process Like what you heard? Click here to subscribe + leave a review on iTunes. Click here to join the free community!  Let's connect on Instagram!

Today I'm joined by Lacy Boggs. Lacy is a content strategist, author of the bestselling Kindle ebook, "Make a Killing With Content," and the director of The Content Direction Agency. She helps small business owners fill their program or practice without giving Facebook a dime with content marketing. Lacy and dig into how her business is doing in this time of lockdown and she shares her advice on how we can market our businesses in a time of pandemic, without being a dick. Because Lacy is a content marketing wiz, she has lots to say about what sort of content we should (and shouldn't) be creating AND what we do with it once we've produced it to get the maximum value from our hard work. We discuss simple things we can do as business owners to create value AND sell our services, as well as, of course, what's giving us joy right now. You can learn more about Lacy by going to lacyboggs.com/undercover

You might have tons of great content from social media or blog posts, but do you have a clear strategy that leads your audience to connect that content to what truly drives your business? Lacy Boggs joins me and explains why you don’t always have to do what everyone else is doing in marketing, how to create a process for deciding what your own marketing strategy should be, and so much more!     In this podcast episode, we share:  Why content marketing must be aligned with your business goals How Lacy used weekly Facebook Live videos to increase audience engagement  Why doing your own thing can actually enhance your marketing strategy  What shifts Lacy experienced in her business to become a leader  How Lacy lets clients know CDA is a team effort     Memorable Quotes:  “Content marketing is useless if it isn’t tied to your bigger business goals.” “You’re a leader in your industry. You wouldn’t be a business owner if you weren’t.” “You don’t have to follow the exact blueprint or formula that everyone else is doing in order to see success.” “There’s a huge space for quality and there’s a huge space for personalization.”    About Lacy: Lacy Boggs is a content strategist, author of the bestselling Kindle ebook, "Make a Killing With Content," and the director of The Content Direction Agency. She helps personality-driven brands create and implement content marketing strategies tailor-made to support their customers and reach their goals. Connect with Lacy: Facebook Instagram LinkedIn Twitter   Links Mentioned: https://lacyboggs.com/savvysocial   This Episode Is Made Possible By: Social Report: The world’s most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Ep #135: Let’s imagine that you create a lot of content, you blog consistently, you put all of yourself into that, but nobody buys. Such a terrible feeling. Ok, it’s too dramatic. Maybe you’ve got some sales or weren’t that good and consistent in blogging. But any way you want to see better results from your blog. How to get more sales? How to create content that will support your sales offer? How to plan a content calendar? In this episode, Lacy Boggs shares how to leverage your blog to be your most powerful sales tool. Lacy is a content strategist, author of the bestselling Kindle ebook, "Make a Killing With Content," and the director of The Content Direction Agency. She helps personality-driven brands create and implement content marketing strategies tailor-made to support their customers and reach their goals. You will learn: Lacy worked as a writer for a magazine, but when she got pregnant, she quit and started a food blog and became a freelancer After struggling to make money from her writing she finally found the way to grow it as a business  Is blogging dead? And why there is still a space for you How to use a blog to get sales How to set goals for your blog to make it your powerful sales tool How to create content that converts How to align six months of content with your sales strategy How to use blogging for selling a regular service How to plan promotional content for the sale season or a product launch The first place to look at on your blog if your content doesn’t convert Why you should spend more time promoting your content rather than creating How to promote your blog posts Let’s get in touch: Would you like to get free PR? Download a free guide ‘How to Get Interviewed on the Podcasts Every Week’ on marinabarayeva.com/podcastguest Follow on YouTube.com/MarinaBarayeva Follow on Instagram.com/MarinaBarayeva

Lacy Boggs is a content strategist, author of the bestselling Kindle ebook, Make a Killing With Content, and the director of The Content Direction Agency. She helps personality-driven brands create and implement content marketing strategies tailor-made to support their customers and reach their goals.Learn more at: lacyboggs.comRebelpreneur Radio with Ralph Brogdenhttps://businessinnovatorsradio.com/rebelpreneur-radio-with-ralph-brogden/

 Learn how to harness the power of content by having a clear why with your business goals Know how to unleash the power of content that can help you build and scale your business Learn what content marketing and why is it important Resources/Links: Grab Your Free Editorial Calendar Template: https://lacyboggs.com/theinvisible/ Summary Lacy Boggs is a content strategist, author of the bestselling Kindle ebook, "Make a Killing With Content," and the director of The Content Direction Agency. In this episode, Lacy shares how she helps personality-driven brands create and implement content marketing strategies tailor-made to support their customers and reach their goals. Check out these episode highlights: 01:43 – Lacy's ideal client: Our ideal clients are online business owners who drive leads through their content or through their websites and who have a personality-driven brand. 01:58 – Problem she helps solve: We create unique content strategies and then help do the implementation for that so that they don't have to. 02:34 – Typical symptoms that clients do before reaching out to Lacy: A lot of times what I hear is that they simply don't have the time to create all the content they need to market their business on all the different channels we have to be on these days. 04:14 – Common mistakes people make when trying to solve that problem: A lot of times even very successful business owners haven't really connected the dots between their content and their business goals. So, they may be creating tons and tons of content but they haven't actually figured out like is this piece of content moving my business toward the goal. 05:31 – Lacy's Valuable Free Action(VFA): I always tell people to start with why. There are two big whys when it comes to content. There's the why for your reader or your audience and there's the why for your business. And if you can define those two big why's for your content strategy that'll go a long way to making sure that each piece is aligned with the why. 06:37 – Lacy's Valuable Free Resource(VFR): lacyboggs.com/theinvisible 07:28 – Q:'How to actually leverage each piece of content.?" A: Don't reinvent the wheel when you're trying to do your content. Lead them back to your cornerstone piece of content. And that cornerstone piece of content should usually be supporting your business goals like have an opt-in, grab leads, get people to sign up for your thing, or apply to talk to work with you. Tweetable Takeaways from this Episode: Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland: [00:00:09] Hello everyone and a very warm welcome to another edition of Marketing The Invisible. My name is Tom Poland. Beaming out to you from on the sand next to the waves, a Little Castaways Beach in Queensland, Australia. Joined today by Lacy Boggs. Lacy, good day. Welcome, and where are you hanging out? Lacy Boggs: [00:00:25] Oh, I'm here in just north of Denver, Colorado. Tom Poland:[00:00:29] Beautiful. How's the weather this time of year? Hot? Lacy Boggs: [00:00:31] It's hot here. Tom Poland:[00:00:32] Yeah, yeah. It's beautiful here. We have 70, 80 degrees most days and its winter. And as you always know it's a tough winter in Queensland when you've got to wear two T-shirts instead of one. Tom Poland: [00:00:45] Oh,

 Learn how to harness the power of content by having a clear why with your business goals Know how to unleash the power of content that can help you build and scale your business Learn what content marketing and why is it important Resources/Links: Grab Your Free Editorial Calendar Template: https://lacyboggs.com/theinvisible/ Summary Lacy Boggs is a content strategist, author of the bestselling Kindle ebook, "Make a Killing With Content," and the director of The Content Direction Agency. In this episode, Lacy shares how she helps personality-driven brands create and implement content marketing strategies tailor-made to support their customers and reach their goals. Check out these episode highlights: 01:43 – Lacy's ideal client: Our ideal clients are online business owners who drive leads through their content or through their websites and who have a personality-driven brand. 01:58 – Problem she helps solve: We create unique content strategies and then help do the implementation for that so that they don't have to. 02:34 – Typical symptoms that clients do before reaching out to Lacy: A lot of times what I hear is that they simply don't have the time to create all the content they need to market their business on all the different channels we have to be on these days. 04:14 – Common mistakes people make when trying to solve that problem: A lot of times even very successful business owners haven't really connected the dots between their content and their business goals. So, they may be creating tons and tons of content but they haven't actually figured out like is this piece of content moving my business toward the goal. 05:31 – Lacy's Valuable Free Action(VFA): I always tell people to start with why. There are two big whys when it comes to content. There's the why for your reader or your audience and there's the why for your business. And if you can define those two big why's for your content strategy that'll go a long way to making sure that each piece is aligned with the why. 06:37 – Lacy's Valuable Free Resource(VFR): lacyboggs.com/theinvisible 07:28 – Q:'How to actually leverage each piece of content.?" A: Don't reinvent the wheel when you're trying to do your content. Lead them back to your cornerstone piece of content. And that cornerstone piece of content should usually be supporting your business goals like have an opt-in, grab leads, get people to sign up for your thing, or apply to talk to work with you. Tweetable Takeaways from this Episode: “There are two big whys when it comes to content. There's the why for your reader or your audience and there's the why for your business. And if you can define those two big why's for your content strategy that'll go a long way to making…Click To Tweet “Don't reinvent the wheel when you're trying to do your content. Lead them back to your cornerstone piece of content. And that cornerstone piece of content should usually be supporting your business goals like have an opt-in, grab leads,…Click To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland: [00:00:09] Hello everyone and a very warm welcome to another edition of Marketing The Invisible. My name is Tom Poland. Beaming out to you from on the sand next to the waves, a Little Castaways Beach in Queensland, Australia. Joined today by Lacy Boggs. Lacy, good day. Welcome, and where are you hanging out? Lacy Boggs: [00:00:25] Oh, I'm here in just north of Denver, Colorado. Tom Poland:[00:00:29] Beautiful. How's the weather this time of year? Hot? Lacy Boggs: [00:00:31] It's hot here. Tom Poland:[00:00:32] Yeah, yeah. It's beautiful here. We have 70, 80 degrees most days and its winter.

Solving content marketing problems can be costly and tedious.  And, what if you could get an unfair advantage by learning how to use content that leads to conversions? In this episode, my guest, Lacy Boggs, talks about how to create content that converts and delivers. As a content strategist, she gives advice on thinking of the bigger picture before getting started. Lacy is the director of The Content Direction Agency and has helped create personality-driven and tailor-made strategies for customers to achieve their goals.  Lacy is also the author of the bestselling Kindle eBook, Make a Killing With Content. Discover how to create content that converts!

Welcome to the Conscious Millionaire Show for entrepreneurs and business owners who want to Make Your First Million. With your Host, JV Crum III... Lacy Boggs: How to Blog to Make Massive Money Lacy Boggs is a content strategist, author of the bestselling Kindle ebook, "Make a Killing With Content," and the director of The Content Direction Agency. She helps personality-driven brands create and implement content marketing strategies tailor-made to support their customers and reach their goals. Like this Podcast? Get every episode delivered to you free!  Subscribe in iTunes And, download your free gift today... Get the High Performer Formula to Make Millions – Click Here! Please help spread the word. Subscribing and leaving a review helps other entrepreneurs and business owners find our podcast…and turn their big impact into their First Million. They will thank you for it.   Conscious Millionaire Network has over 1,800 episodes and 12 Million Listeners in 190 countries. Our original Conscious Millionaire Podcast was named in Inc Magazine as one of the Top 13 Business Podcasts!

Welcome to the Conscious Millionaire Show for entrepreneurs and business owners who want to Make Your First Million. With your Host, JV Crum III... Lacy Boggs: How to Blog to Make Massive Money Lacy Boggs is a content strategist, author of the bestselling Kindle ebook, "Make a Killing With Content," and the director of The Content Direction Agency. She helps personality-driven brands create and implement content marketing strategies tailor-made to support their customers and reach their goals. Like this Podcast? Get every episode delivered to you free!  Subscribe in iTunes And, download your free gift today... Get the High Performer Formula to Make Millions – Click Here! Please help spread the word. Subscribing and leaving a review helps other entrepreneurs and business owners find our podcast…and turn their big impact into their First Million. They will thank you for it.   Conscious Millionaire Network has over 1,800 episodes and 12 Million Listeners in 190 countries. Our original Conscious Millionaire Podcast was named in Inc Magazine as one of the Top 13 Business Podcasts!

What does it take to have a blog that actually makes an impact for your business? It all starts with strategy.   This week, Good Girls Get Rich features guest Lacy Boggs, a content strategist, author of the bestselling Kindle ebook, "Make a Killing With Content," and the director of The Content Direction Agency. She helps personality-driven brands create and implement content marketing strategies tailor-made to support their customers and reach their goals.   In this episode, Karen and Lacy talked about the importance of having a good copy and implementing a good and effective content marketing strategy. Content drives everything right now. It builds relationships and trust which can then turn into sales and profits. Listen and learn about tips about stepping up your content marketing strategy.  Also, Lacy is so generous that she is offering Good Girls Get Rich podcast listeners a FREE editorial calendar to help you with your strategy. To learn more, go to lacyboggs.com/goodgirls. #GoodGirlsGetRich We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com. Episode Spotlights: From food blogging to content strategist: learn more about Lacy Boggs and her journey (3:38) Copy drives everything right now. It reaches out to people without annoying them. (9:40) Story behind how Lacy helped a company get $300,000 of investment. (14:00) What do most business owners miss about content marketing? (16:28) Building relationships and trust is a slow path that leads to profit. (19:11) We want our posts to have that personal touch. How do people outsource something as personal as a blog? (20:02) Two kinds of copywriters and content writers (21:41) Lacy’s advice for people who want to step up their content marketing: Get really clear about what you want to get out of your content marketing. (23:11) Importance of creating an editorial calendar (24:20) For Good Girls Get Rich listeners, get Lacy’s FREE editorial calendar templatehere (26:47) Repurposing your podcast episodes to blog posts or social media graphics (27:40) How to Repurpose Content to Maximize SEO Impact (and Avoid SEO Penalties) (33:36) Resources Mentioned In This Episode: Visit Lacy’s website to learn more about her and her services. Lacy’s bestselling Kindle ebook: Make a Killing With Content Get Lacy’s FREE editorial calendar templatehere. Check out Lee’s (reviewer of the week) podcast: The House of Life NYC Podcast If you are a podcaster, or you want to be a podcaster, check out one of our previous episodes: GGGR 065: For Podcasters – How To Use LinkedIn To Grow Your Show In Case You Missed It: GGGR 064 – Kendrick Shope and her Simple and Powerful Sales Techniques Help Us Spread The Word! It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on twitter. Click here to tweet some love! If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you’re moved to, kindly leave us a rating and review. Maybe you’ll get a shout out on the show! Ways to Subscribe to Good Girls Get Rich: Click here to subscribe viaApple Podcasts Click here to subscribe viaPlayerFM You can also subscribe viaStitcher Good Girls Get Rich is also onSpotify Take a listen onPodcast Addict  

Our guest today is the captivating intelligent Lacy Boggs, content strategist, author of the bestselling Kindle ebook, "Make a Killing With Content," and the director of The Content Direction Agency. She helps personality-driven brands create and implement content marketing strategies tailor-made to support their customers and reach their goals.   We dive into Lacy’s journey from working at a temp agency to building a super successful agency of her own.  You’ll hear how she dealt with overcoming her entrepreneurial hurdles and the obstacles she still faces and learns through while running her business. Grab a pen and notepad and get ready to jot down these Entrepreneurial nuggets Lacy is ready to dish out and gain insight on how to start or run your own agency on this episode of JereshiaSAID! For more information, visit www.jereshiahawk.com/podcast

What does it take to have a blog that actually makes an impact for your business? It all starts with strategy. Lacy Boggs is a content marketing strategist, author of the bestselling book, "Make a Killing With Content," and director of The Content Direction Agency. She teaches small businesses and solopreneurs to drive their own content marketing with strategies and frameworks that make content easier and more effective to produce and close the gap between content and sales. Check out her free resource library at lacyboggs.com/library

"The Success Sessions" is a series in which Gemma invites business rockstars who are killing it in their own field to talk about the meaning of success. In this episode, Gemma is joined by content strategist, Lacy Boggs. Resources mentioned in this episode: Make a killing with content by Lacy Boggs: http://amzn.to/2jhjhA4 The Content Direction Agency: https://lacyboggs.com/ Lacy's freebies: https://lacyboggs.com/library/ Lacy on Facebook: https://www.facebook.com/ghostbloggergb Lacy on Instagram: https://www.instagram.com/lacylu42/ More on Lacy here: Lacy Boggs is a content marketing strategist, author of the bestselling book, "Make a Killing With Content," and director of The Content Direction Agency. She teaches small businesses and solopreneurs how to stop blogging into the void and start creating content that drives sales. Book a Strategy Session with Lacy here: http://lacyboggs.com/undercover For more simply smart strategies and business inspiration, find Gemma here: http://gemmawent.co.uk/