Podcast appearances and mentions of jose palomino

  • 28PODCASTS
  • 275EPISODES
  • 24mAVG DURATION
  • 1MONTHLY NEW EPISODE
  • Aug 29, 2024LATEST

POPULARITY

20172018201920202021202220232024


Best podcasts about jose palomino

Latest podcast episodes about jose palomino

Business Growth On Purpose
The Four Strategic Questions You Need to Ask with Jose Palomino || Ep 383

Business Growth On Purpose

Play Episode Listen Later Aug 29, 2024 14:01


In the $5M-$50M space, we see a lot of business owners who struggle with this tension: big picture strategy versus day to day operations. In order to keep your high level goals on track, you need to keep your vision simple and clearly understandable. That's why in this episode, Jose brings you a clear 4 step plan to set and track your strategic trajectory. Using the picture of a rocket ship, we cover: THE TARGET: the customers, the margins, market share - the key measurable goals THE LAUNCHPAD: the resources, structure, and foundation that you use to launch your mission THE ROCKET: the "vehicle" you use to reach your goals is what you offer, your value proposition taking form THE CONDITIONS: the final factor to help you anticipate challenges and see opportunities in your environment Applying the Strategic Plan After listening to today's episode, we'd like to invite you to experience a strategic planning call directly with Jose Palomino. It's a conversation about where you are now as well as where you want to go. By the end, you'll have powerful ideas and specific actions you can take to push your growth forward. Reach out to jose@valueprop.com for an introduction.  

Business Growth On Purpose
Becoming the Answer to Your Best Customer's Biggest Problem with Jose Palomino || Ep 382

Business Growth On Purpose

Play Episode Listen Later Aug 27, 2024 17:47


Today, we revisit a 3-part series on what to do when things are going well. We're digging into how to turn your current success into lasting prosperity. This first episode deals with a critical component many business owners think they get right.  When's the last time you took a thorough look at your best customer's business? How well do you understand their reality on the ground, especially their biggest problems that you can help solve? These are the kinds of questions Jose answers in this episode - you won't see your business the same when you're done.

Business Growth On Purpose
A Growth Strategy That Works with Jose Palomino || Ep 376

Business Growth On Purpose

Play Episode Listen Later Aug 6, 2024 14:01


It's easy to think that "strategy" is only a priority for your market leaders – the trends setters. But we believe that for small to midmarket brands, strategy is the key that unlocks growth on purpose. Today, we recap the strategy series we created to bring powerful strategy to midmarket businesses.  

Business Growth On Purpose
Expanding Your Target Customer with Jose Palomino || Ep 374

Business Growth On Purpose

Play Episode Listen Later Jul 30, 2024 13:59


Many owners are concerned that when they sharpen their focus on a more specific ideal client, they might be leaving money on the table. It's a good question! Narrowing your focus is only one part of the equation, focused on helping you convert opportunities at a higher percentage and gain better-aligned customers. Now, it's time to strategically expand your focus using that target customer. We'll cover topics like: How to expand your relationship with your best clients How to identify new pools of ideal clients  

Business Growth On Purpose
Get Unstuck And Grow Your Business On Purpose With Jose Palomino || Ep 372

Business Growth On Purpose

Play Episode Listen Later Jul 23, 2024 50:46


In this episode, Jose Palomino joins host Hannah to explore essential strategies for guiding B2B companies through revenue plateaus toward purposeful growth. The discussion starts with a definition of revenue plateaus and an exploration of indicators of stagnation. Jose underscores the importance of diagnosing core issues, crafting a robust value proposition, and aligning marketing efforts with the strategic vision of the company. Throughout their conversation, they delve into actionable insights on differentiating in competitive markets, highlighting the critical role of owner-led leadership, and strategies for effectively communicating trust and value to customers. Jose enriches the discussion with practical examples and anecdotes, ensuring business leaders gain a comprehensive understanding of navigating toward intentional growth.

Business Growth On Purpose
How to Target Growth-Driving Customers with Jose Palomino || Ep 363

Business Growth On Purpose

Play Episode Listen Later Jun 20, 2024 12:16


If you've been a business owner for more than 5-10 years, you know not all customers are good customers. Some are nightmares that strain your resources and limit your growth. Some are like jet fuel with amazing synergy and strong profitability. We all want the second one, right? Strategy helps us identify exactly who that ideal client is and then build the business to attract THAT persona. Today, we're digging into how to target and attract clients that fuel your growth while avoiding bad fits that keep you from growing.  

Business Growth On Purpose
Connecting with Your Target Customer with Jose Palomino || Ep 344

Business Growth On Purpose

Play Episode Listen Later Apr 16, 2024 14:04


In our B2B strategy series, we've talked about identifying and finding your ideal customer so far. Today, we tackle the next critical step: connecting with your ideal customer. We get into key questions like: Topics and questions your ideal customer cares about How to use digital strategies to scale your footprint Actionable steps to deepen connections and convert business The key is no silver bullet – it's an articulate, intentional strategy. You can test theories and fine-tune your approach over time. Being "on purpose" is the best way to move forward.  

Business Growth On Purpose
Turning Current Success Into Lasting Prosperity with Jose Palomino || Ep 329

Business Growth On Purpose

Play Episode Listen Later Feb 22, 2024 12:05


Few things are more important to your long term growth than recognizing momentum. And more importantly - how to turn today's momentum into sustained growth. If you're experiencing success in your business, today's episode with Jose Palomino dives into practical strategies to keep your momentum rolling. Set yourself up for long term success by leveraging the abundance of today.  

Business Growth On Purpose
Understanding Your Best Customer's Biggest Problem with Jose Palomino || Ep 327

Business Growth On Purpose

Play Episode Listen Later Feb 15, 2024 17:47


Today, we kick off a new 3-part series on what to do when things are going well. We're digging into how to turn your current success into lasting prosperity. This first episode deals with a critical component many business owners think they get right.  When's the last time you took a thorough look at your best customer's business? How well do you understand their reality on the ground, especially their biggest problems that you can help solve? These are the kinds of questions Jose answers in this episode - you won't see your business the same when you're done.  

Business Growth On Purpose
Creating Unique Value for Your Best Target Customers with Jose Palomino || Ep 325

Business Growth On Purpose

Play Episode Listen Later Feb 8, 2024 19:24


In today's episode, Jose tackles the 4 best angles you can take to create clear, unique value for your best target customers. Jose covers the 4 pitches of: Your ROI story Making a time-saving impact Removing their hassle Being a risk mitigator If you can sharpen any one of these angles, you can unlock the accelerated customer growth you have been looking for. Equipped with an articulate value prop, your ideal customers will find a faster, clearer answer to the question, "Why you?"  

Business Growth On Purpose
Why Strategy Matters to SME Businesses Part 1 with Jose Palomino || Ep 321

Business Growth On Purpose

Play Episode Listen Later Jan 25, 2024 20:19


There's a word that often gets treated a little differently in the small and mid-market, and that is the word strategy. In big companies and corporations, all they talk about is strategy whether it's their go to market strategy, their branding strategy, or their product development strategy. That word has a lot of currency in those circles. Yet in over 20 years of providing coaching and consulting for mostly small to mid-market business owners, mostly in B2B, I found that often crossing that chasm requires a strategic perspective. It sometimes gets a little pushback because for a lot of businesses that are a little smaller, the sense of needing a big strategy feels overwhelming. I've seen this when small businesses bring in strategy, people who have done a lot of work in large companies. It just feels too big for a 10, 20, or 30 person company. So it's not that the owners aren't smart enough to know they need a strategic vision, but the way it's done is often just too big. That's why I want to talk a little bit about an approach that could be very useful. If you're a leader now listening to this, even if you're a leader in a Fortune 100 company, everything here will have great application. Especially if you're in a small to mid market B2B company, I believe this will be very useful to you.  

Business Growth On Purpose
The Five Questions for Every Growth Strategy with Jose Palomino || Ep 319

Business Growth On Purpose

Play Episode Listen Later Jan 18, 2024 11:44


Is your approach to growth systematic? Is it a clearly defined process with targets, steps, and measurable outcomes? Today, we cut through the jungle of growth strategies and boil your strategy down to five simple questions. Listen in to engage with these questions, and you'll the foundation of a strong growth strategy in 10 minutes!  

Business Growth On Purpose
Making Priorities Specific and Measurable with Jose Palomino || Ep 316

Business Growth On Purpose

Play Episode Listen Later Jan 9, 2024 12:43


What are your specific priorities for your business? Take a second, pause, and really think about your answers. Are they specific? Is there a clear destination you're aiming for? And how do you know (as a company) if you're reaching your goal? Today, Jose breaks down why your priorities as a business need to be specific, measurable, and easy to communicate if you're going to leverage your whole organization's focus.

Business Growth On Purpose
Picking Smarter Growth KPIs with Jose Palomino || Ep 314

Business Growth On Purpose

Play Episode Listen Later Jan 2, 2024 12:08


Your P&L sheet can tell you about your growth today, but it's limited in what it can tell you about your momentum tomorrow. That's why as a business leader, you need to know what KPIs give you smarter insights into how your business is growing. These KPIs help you assess critical questions like: Are we diversifying our customer base? How effective are we at re-engaging our existing customers? Is our team getting more efficient in delivering our offer? The first question is always what do you measure, followed shortly by how do you measure it. Today, Jose tackles a few of the smarter KPIs he's seen inform faster, smarter business growth.  

Business Growth On Purpose
The 4 Step Strategic Growth Plan with Jose Palomino || Ep 311

Business Growth On Purpose

Play Episode Listen Later Dec 21, 2023 14:01


In the $5M-$50M space, we see a lot of business owners who struggle with this tension: big picture strategy versus day to day operations. In order to keep your high level goals on track, you need to keep your vision simple and clearly understandable. That's why in this episode, Jose brings you a clear 4 step plan to set and track your strategic trajectory. Using the picture of a rocket ship, we cover: The Target: the customers, the margins, market share - the key measurable goals The Launchpad: the resources, structure, and foundation that you use to launch your mission The Rocket: the "vehicle" you use to reach your goals is what you offer, your value proposition taking form The Conditions: the final factor to help you anticipate challenges and see opportunities in your environment Applying the Strategic Plan After listening to today's episode, we'd like to invite you to experience a strategic planning call directly with Jose Palomino. It's a conversation about where you are now as well as where you want to go. By the end, you'll have powerful ideas and specific actions you can take to push your growth forward. Click Here for Your Free Strategy Consultation  

Business Growth On Purpose
A Growth Strategy That Works with Jose Palomino || Ep 306

Business Growth On Purpose

Play Episode Listen Later Dec 5, 2023 14:01


It's easy to think that "strategy" is only a priority for your market leaders – the trends setters. But we believe that for small to midmarket brands, strategy is the key that unlocks growth on purpose. Today, we recap the strategy series we created to bring powerful strategy to midmarket businesses.  

Business Growth On Purpose
Expanding Your Target Customer with Jose Palomino || Ep 302

Business Growth On Purpose

Play Episode Listen Later Nov 21, 2023 13:59


Many owners are concerned that when they sharpen their focus on a more specific ideal client, they might be leaving money on the table. It's a good question! Narrowing your focus is only one part of the equation, focused on helping you convert opportunities at a higher percentage and gain better-aligned customers. Now, it's time to strategically expand your focus using that target customer. We'll cover topics like: How to expand your relationship with your best clients How to identify new pools of ideal clients

Business Growth On Purpose
How Work Has Changed Over the Decades with Jose Palomino || Ep 300

Business Growth On Purpose

Play Episode Listen Later Nov 14, 2023 44:45


Today, we have a special episode featuring Jose's recent appearance on the Lifetime at Work podcast with Greg Martin. Together, they explored the unique challenges and opportunities that define the business owner's career. We hope you enjoy it.

Business Growth On Purpose
The Real Finish Line is Client Outcomes with Ian Altman || Ep 299

Business Growth On Purpose

Play Episode Listen Later Nov 9, 2023 24:11


Today, we welcome a legend in the sales and marketing world: Ian Altman. Ian Altman is the bestselling co-author of book, Same Side Selling, and is perennially recognized as one of the world's top 30 Sales Experts. He grew his prior business from zero to over $1 billion in value with a tremendous level of integrity. Today, Ian travels the world sharing how to accelerate revenue growth with a modern to sales and marketing aligned with how buyers make decisions.  As a special thank you for listening to today's episode, Ian is offering free access to a portion of the Same Side Selling Academy. You can connect with Ian Altman directly on his LinkedIn profile and be sure to mention Jose Palomino.  

Lifetime at Work: Career Advice Podcast
How Work Has Changed Over the Decades with Jose Palomino

Lifetime at Work: Career Advice Podcast

Play Episode Listen Later Oct 30, 2023 45:39


Episode 44. The world of work has changed materially over the last several decades, morphed by everything from technology, to culture to big events like the pandemic. Jose Palomino is a veteran with lots of experience across the board in corporate worlds and in entreprenership.In this episode Jose discusses with host Greg Martin all about his history through the working world and how he's come to love and embrace the concept of process and systems in a business, to where he focuses on that today. As the Founder & CEO of Value Prop where he helps business owners get unstuck and start growing again by developing their strategy, plans, and processes to reach their full potentiaDuring the episode, Jose shares his mission and how it drives the work he does with business owners. He also talks about the way he's seen the work environment change throughout his career, including the good and the bad, and reveals his top tips for people starting in the world of work and new business owners alike.Key Takeaways and DiscussionHow Jose gained experience and credibility as a business consultant.Why he describes the journey in his career as a bumpy road.How the world of work has changed since the beginning of his career.The positive and negative ways COVID transformed the workspace.How to navigate the modern pressure to be “on” at work all the time.Why Jose loves being an entrepreneur and what connects him to his work.The support owners today are missing and why they need it.The podcast Jose hosts, what it's about, and why he started it.The importance of identifying common themes and questions among business owners.What inspired Jose to go back to school for an advanced degree.How owners see their business versus the actual issues in their business.How Jose helps owners look at their whole business before breaking down the pieces. What Jose says new business owners need to know before they get started.

Business Growth On Purpose
20 Marketing Questions Every Business Owner Should Ask - Part 4 with Jose Palomino || Ep 293

Business Growth On Purpose

Play Episode Listen Later Oct 19, 2023 32:12


All good things come to an end – like this marketing series. Today, we wrap up our twenty questions with questions about people and budgets. From influencers to staff to testimonials, Jose discusses five critical questions business owners ask about their marketing. What should my B2B marketing budget allocation look like, and how can I optimize it? How can I leverage my current staff to handle marketing tasks? How can I build and nurture relationships with B2B influencers or thought leaders? How can I create and leverage case studies and customer testimonials for B2B marketing? How can I align my sales and marketing teams to improve lead generation and conversions? These questions can serve as a starting point for B2B owners looking to engage with marketing consultants and develop a successful marketing strategy for their businesses. The specific answers and strategies will depend on the unique goals, industry, and target audience of each B2B business.

Business Growth On Purpose
20 Marketing Questions Every Business Owner Should Ask - Part 3 with Jose Palomino || Ep 291

Business Growth On Purpose

Play Episode Listen Later Oct 12, 2023 30:03


Ready for another installment of our 20 Questions - Marketing Edition? This week, we are dipping our toes in the world of marketing tech, discussing platforms and strategies that many business owners struggle to grasp. From webinars to automation to data analysis, Jose is here to help break it down for you. This week, Jose will cover: What are the best practices for creating and promoting B2B webinars or events? How can I improve my B2B branding and messaging to stand out? What role does marketing automation play in B2B marketing, and how can I implement it? How can I effectively use analysis to make informed marketing decisions? What are the current trends and emerging technologies in B2B marketing?

Business Growth On Purpose
20 Marketing Questions Every Business Owner Should Ask - Part 2 with Jose Palomino || Ep 289

Business Growth On Purpose

Play Episode Listen Later Oct 5, 2023 35:37


Jose is back with Part 2 of our series 20 Marketing Questions where we dive into the top sales and marketing pain points we hear from B2B owners. In this second session, Jose covers questions 6-10 from our master list. In this episode, we cover: How can I utilize social media effectively for B2B marketing? What are the key metrics I should be tracking to measure marketing ROI? How can I create a successful email marketing campaign for B2B clients? What is account-based marketing (ABM) and should I consider it for my B2B business? How can I optimize my B2B SEO strategy to rank higher in search results? We hope you find these helpful!

Business Growth On Purpose
Connecting with Your Target Customer with Jose Palomino || Ep 272

Business Growth On Purpose

Play Episode Listen Later Aug 8, 2023 14:04


In our B2B strategy series, we've talked about identifying and finding your ideal customer. Today, we tackle the a critical step: connecting with your ideal customer. We get into key questions like: Topics and questions your ideal customer cares about How to use digital strategies to scale your footprint Actionable steps to deepen connections and convert business The key is no silver bullet – it's an articulate, intentional strategy. You can test theories and fine-tune your approach over time. Being "on purpose" is the best way to move forward.  

Marketing The Invisible
Moving Off That Revenue Plateau with Your Key Relationships – In Just 7 Minutes with Jason Palomino

Marketing The Invisible

Play Episode Listen Later Jul 5, 2023 8:59


 Discover the importance of keeping in touch with key relationships in your business Learn why hiring expensive isn't always going to solve your revenue plateau problem Understand the importance of looking at your business systematically and holistically Resources/Links: To get more FREE amazing and promising tips on how you can grow your business, click here: valueprop.com/tensteps Summary Have you been paying expensive just to get off that revenue plateau and continue growing? Being frustrated, spending more, and trying everything won't get you off that plateau or even anywhere. Not until you are able to look at your business holistically and systematically, you won't be getting anywhere off that plateau. Jose Palomino, the CEO of Value Prop Interactive, helps mid-market B2B companies struggling with sales growth and margin pressure sharpen their competitive edge to win more and better business. By empowering owners with a winning strategy, he has unlocked over $250M in new growth for dozens of owner-led B2B companies even in commoditizing markets. Push yourself out of that revenue plateau by listening to Jose's promising tips and insights on how you can grow your business while spending less. He also shares the importance of keeping in touch with your key relationships in the business and why these relationships should be valued more. Check out these episode highlights: 01:46 - Jose's ideal client: It'd be the owner or CEO. An owner that actually is operating a business in a B2B context, typically between like $2 and $20 million in revenue, lower number if they're more services, bigger number, or they make something physical. 02:09 - The problem he helps solve: When I think back on all the clients I've worked with, they were at a point of being stuck. They felt stuck either in revenue stuckness or not quite sure how to get to the next thing. 03:12 - The symptoms of the problem: The first and most obvious one is a revenue plateau, right? So they've hit a certain level of growth. They hit a certain number, but they're there for four years. 05:18 - Clients' common mistakes before consulting Jose: One of the first is because of frustration, they think hiring an expensive 'he'll-solve-it' headcount is going to solve the problem. 06:48 - Jose's Valuable Free Action (VFA): First, write down your top 10 client relationships, and the human beings that are most important to your business. Then call them. Especially if you're the owner, actually pick up the phone. 07:37 - Jose's Valuable Free Resource (VFR): To get more FREE amazing and promising tips on how you can grow your business, click here: valueprop.com/tensteps 08:03 - Q: How easy is it to get help? A: Very easy! I make it really easy for somebody to just reach out and let's have a quick conversation. Tweetable Takeaways from this Episode: “Until you look at your business holistically, you really aren't going to get off that plateau.” -Jose PalominoClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Greetings, everyone, and a very warm welcome to another edition of Marketing the Invisible. I'm Tom Poland beaming out to you from the very sunny Sunshine Coast in Australia. I'm joined today by one of the smartest guys I know, actually-- and I've never told him that, so don't let him hear me say that, sort of thing-- Jose Palomino. Jose, welcome! Jose Palomino 00:28 Well, glad to be here, Tom! Thanks. Tom Poland 00:30 I mean, you're already a smart guy. You actually look really intelligent, as well. It's just- Jose Palomino 00:34 Oh boy! That's a good pair, right? Tom Poland 00:36 One could argue that's even more important. So, Jose,

Business Growth On Purpose
Cracking the Code for Revenue Growth with Jose Palomino || Ep 253

Business Growth On Purpose

Play Episode Listen Later Jun 1, 2023 25:05


Welcome to a special episode of Business Growth on Purpose from when Jose was a guest on the Conversational Selling Podcast.  Business owners often struggle to connect their strategy, marketing, and sales efforts. Jose is an expert in understanding how opportunities convert into revenue, diagnosing, and removing obstacles preventing the flow of opportunity into revenue. In this episode, he breaks down the power of systems-minded strategy. With the right strategic vision, problems are solved more efficiently and growth is unlocked.

Swarfcast
How I Discover New Leads and Deals–EP 187

Swarfcast

Play Episode Listen Later May 19, 2023 28:39


On today's episode, we're shaking things up. We're playing an episode from a podcast I guested on, the Business Growth on Purpose podcast with Jose Palomino. One of the topics we focused on in the interview was how I discover new leads and opportunities in our used machinery business by using strategies that create serendipity. [...] The post How I Discover New Leads and Deals–EP 187 first appeared on Today's Machining World.

Business Growth On Purpose
Breaking Out of Revenue Plateaus with Jose Palomino || Ep 245

Business Growth On Purpose

Play Episode Listen Later May 4, 2023 52:20


We have a special episode. We listen in on Swarffcast with host Noah Graff in his interview with Jose Palomino. This episode discusses what to do when you find yourself in a revenue plateau or worse when revenue has been steadily slipping. They discuss strategies and ideas to reignite revenue growth and accomplish business growth on purpose.   Noah Graff is the host of Swarfcast, a podcast that helps professionals in precision machining excel in their careers. For more than 10 years, he has been a used machine tool dealer, or "treasure hunter" as he often calls it, buying and selling used equipment all over the world. He is also a blogger and editor for the website Today's Machining World, directed at the precision machining community. After listening to today's episode, visit Noah's website or check out his podcast, Swarfcast, for more episodes!

Business Growth On Purpose
Focus on Growth-Driving Customers with Jose Palomino || Ep 241

Business Growth On Purpose

Play Episode Listen Later Apr 20, 2023 12:52


If you've been a business owner for more than 5-10 years, you know not all customers are good customers. Some are nightmares that strain your resources and limit your growth. Some are like jet fuel with amazing synergy and strong profitability. We all want the second one, right? Strategy helps us identify exactly who that ideal client is and then build the business to attract THAT persona. Today, we're digging into how to target and attract clients that fuel your growth while avoiding bad fits that keep you from growing.  

Business Growth On Purpose
Four KPIs That Actually Measure Growth with Jose Palomino || Ep 239

Business Growth On Purpose

Play Episode Listen Later Apr 13, 2023 23:11


Serious, scaleable growth isn't as easy as the early days of your business. You uncover that not all growth is good growth. You learn things like that the biggest customers aren't always the best customers and some contracts hurt your growth more than they help it. That's why today, we're digging into the 4 KPIs that every owner needs to watch, each one a step further than the one before it. In this episode, we'll talk through how to accurately track and forecast: Revenue Growth Margin vs. Competitors Profitability - (more than your margin) Valuation Trajectory - how decisions now impact your exit plan  

Swarfcast
How to Revive Your Company’s Growth, With Jose Palomino–EP 183

Swarfcast

Play Episode Listen Later Apr 13, 2023 54:10


On today's show we're talking about what you do if your business's growth becomes stagnant or even stops all together. Our guest is Jose Palomino, host of the Business Growth on Purpose podcast and founder and CEO of Value Prop, a consultancy that gives established B2B companies strategies to jump start growth when it has [...] The post How to Revive Your Company's Growth, With Jose Palomino–EP 183 first appeared on Today's Machining World.

Business Growth On Purpose
Is Your Current Success Situational or Strategic with Jose Palomino || Ep 237

Business Growth On Purpose

Play Episode Listen Later Apr 6, 2023 14:45


Current success isn't always a good thing, at least not in the long term. That's because, for some owners, current success can lessen that future-focused ambition that drives big picture growth. Today, we're diving into the question of how to turn current success into intentional, long-term growth. Don't make the mistake of allowing situational success take away your strategic ambition for the future!  

Business Growth On Purpose
You're NOT ClosingThat Deal with Jose Palomino || Ep 236

Business Growth On Purpose

Play Episode Listen Later Apr 4, 2023 22:53


Today's episode is a pivotal conversation made up of 7 critical questions about every sale you make. These questions will clarify your value to the prospect, your opportunities, and the real potential you have to close the deal in front of you. Jose Palomino leverages his decades of sales experience to help you solidify your sales funnel and get more reliable data to predict your win rates. It's time to stop getting blindsided by deals falling through at the last minute - these seven questions will help!  

Business Growth On Purpose
The Four Strategic Questions You Need to Ask with Jose Palomino || Ep 234

Business Growth On Purpose

Play Episode Listen Later Mar 28, 2023 14:31


In the $5M-$50M space, we see a lot of business owners who struggle with this tension: big picture strategy versus day to day operations. In order to keep your high level goals on track, you need to keep your vision simple and clearly understandable. That's why in this episode, Jose brings you a clear 4 step plan to set and track your strategic trajectory. Using the picture of a rocket ship, we cover: THE TARGET: the customers, the margins, market share - the key measurable goals THE LAUNCHPAD: the resources, structure, and foundation that you use to launch your mission THE ROCKET: the "vehicle" you use to reach your goals is what you offer, your value proposition taking form THE CONDITIONS: the final factor to help you anticipate challenges and see opportunities in your environment Applying the Strategic Plan After listening to today's episode, we'd like to invite you to experience a strategic planning call directly with Jose Palomino. It's a conversation about where you are now as well as where you want to go. By the end, you'll have powerful ideas and specific actions you can take to push your growth forward. Reach out to jose@valueprop.com for an introduction.

NETWORK MARKETING MADE SIMPLE
Do You Know What A Value Proposition Is?

NETWORK MARKETING MADE SIMPLE

Play Episode Listen Later Mar 23, 2023 25:16


As CEO of Value Prop, Jose Palomino has helped over 100 B2B businesses unlock over $250M in new growth. He has decades of experience helping B2B business owners work through and overcome their strategic, marketing, and sales challenges. Jose is also the author of the foundational book Value Prop and host of Business Growth on Purpose. He holds an MBA from Villanova University where he teaches MBA candidates Strategic Marketing Management and Entrepreneurial Marketing. He's also shared international speaking platforms with the likes of noted business strategy experts like John Warrillow, Flint McLaughlin, Jonah Berger, and others. Value Prop Jose Palomino Don't forget to start your subscription to the Networking and Marketing Made Simple podcast by using this link to unlock a bonus episode every single Friday here: https://anchor.fm/scottaaron/subscribe

Business Growth On Purpose
Becoming the Answer to Your Best Customer's Biggest Problem with Jose Palomino || Ep 231

Business Growth On Purpose

Play Episode Listen Later Mar 16, 2023 18:16


Today, we revisit a 3-part series on what to do when things are going well. We're digging into how to turn your current success into lasting prosperity. This first episode deals with a critical component many business owners think they get right.  When's the last time you took a thorough look at your best customer's business? How well do you understand their reality on the ground, especially their biggest problems that you can help solve? These are the kinds of questions Jose answers in this episode - you won't see your business the same when you're done.

Business Growth On Purpose
Special Feature: Your Value Prop is Everything with Marketing Sherpa || Ep 225

Business Growth On Purpose

Play Episode Listen Later Feb 23, 2023 8:33


Today, we go back into the archives and hear a conversation between Jose Palomino and Marketing Sherpa at the Marketing Sherpa's email summit. Whatever your email marketing strategy or platforms, they discuss the one key ingredient that ties them all togethering into a powerful brand: and that is a clear value prop. Listen today as Jose discusses how to create a sharper, stronger value prop that will drive your revenue growth.   

Business Growth On Purpose
Special Feature: Your Business Needs a Revenue System with Array Digital || Ep 223

Business Growth On Purpose

Play Episode Listen Later Feb 16, 2023 32:56


On today's episode, we revisit a conversation between Jose Palomino and Erik Olson, the owner of the digital marketing agency, Array Digital. In this owner-to-owner chat, Jose breaks down the need that every business has to increase revenue system that can increase profitability and predictability.   

Profit Answer Man: Implementing the Profit First System!
Ep 150 How to Grow Profitably with Jose Palomino

Profit Answer Man: Implementing the Profit First System!

Play Episode Listen Later Feb 14, 2023 37:17


Every stage of business growth requires different steps and actions to get to the next level. However, if you build a good foundation based on the end game, those steps become so much easier to take.   Today we focus on gross profit and how small steps and actions can help to increase the number and how it multiplies your total profit! Hi, I'm the Profit Answer Man Rocky Lalvani! I help small business owners simplify their financial reports to make more informed business decisions with fewer hassles. We utilize the Profit First system created by Mike Michalowicz The Profit First Live Q&A for March 22 - 1pm eastern https://www.eventbrite.com/e/profit-first-qa-call-tickets-532338939097?keep_tld=1 Sign up to be notified when the next cohort of the Profit First Experience Course is available! Schedule your free, no-obligation intro call: https://bookme.name/rockyl/lite/intro-appointment-15-minutes More about making profitability simple: http://profitcomesfirst.com/ Questions: questions@profitanswerman.com Email: rocky@profitcomesfirst.com Bio:  Jose Palomino helps owners of B2B businesses grow profitable revenue.   For over 15 years, He helped hundreds of B2B business owners, CEOs, and leadership teams across a variety of B2B categories develop the value proposition, strategy, and action plans they need to unlock growth.   At Value Prop, they help our clients get clarity on what they do best for the customers they value most–and build a growth strategy that highlights that unique strength. From there we work with them to build out the plans and processes they need to grow their profitable revenues.   https://www.valueprop.com/ Profit Answer Man Facebook group: https://www.facebook.com/groups/profitanswerman/ My podcast about living a richer more meaningful life: http://richersoul.com/ First 2 chapters of Profit First: https://sendfox.com/rocky This episode is part of the SMB Podcast Network. Find other great interviews from around the internet just like this one at https://www.SMBPodcastNetwork.com Music provided by Junan from Junan Podcast Any financial advice is for educational purposes only and you should consult with an expert for your specific needs.

Business Growth On Purpose
America Talks Business with Jose Palomino || Ep 219

Business Growth On Purpose

Play Episode Listen Later Feb 2, 2023 24:32


We came across a session Jose Palomino delivered at America Talks Business a few years back. It was a powerful conversation on this principle: even as marketing methods change, the central role of your value prop doesn't. We explore how to deliver more clear value in the midst of a changing world.

Business Growth On Purpose
Crafting Your Growth Vision with Daniella Genas || Ep 215

Business Growth On Purpose

Play Episode Listen Later Jan 19, 2023 27:52


Our guest today is Daniella Genas of She's The Boss International. Daniella works with entrepreneurs and owners looking to get to the next level. In today's episode, we will talk about the need for a practical vision and implementation steps to move you, the owner, from being the hub of every wheel in your company to being the leader of your company. Daniella helps SMEs to transform their businesses. She has used her techniques, experience, and training to generate significant results among the companies she has worked with. Key metrics include increased turnover and profits, increased staff, the launch of new products/services, and increased brand awareness across several businesses, in a diverse range of sectors. Daniella launched her first successful business in 2007 and her second business in 2014. She sold both businesses in 2015. In addition to her entrepreneurial endeavors, Daniella lists University Lecturer, Charity Trustee, radio presenter, and Visiting Industrial Fellow as roles in her portfolio career. Daniella's current focus is empowering SMEs to build profitable, sustainable, systems-driven businesses. With an MBA and Master's under her belt, alongside her entrepreneurial experience and formal business training, Daniella has a breadth of knowledge that has proven invaluable to the clients she works with. She has a proven track record of supporting clients to grow revenues by 6 figures. After listening to today's episode, check out Daniella's website to learn how she can help you accelerate your business growth by up to 75%. To learn more, visit https://www.valueprop.com/

Business Growth On Purpose
The Accelerating Change in Customer Behavior with Michael Solomon || Ep 214

Business Growth On Purpose

Play Episode Listen Later Jan 17, 2023 28:19


Today's guest is Michael Solomon, Professor of Marketing at Saint Joseph's University in Philadelphia. Michael has published many books, including the bestselling book on consumer behavior in the world. In today's episode, we will talk about what's changed in consumer behavior in the last couple of years, in light of COVID, and even the trends that may have been happening before then. Michael literally “wrote the book” on understanding consumers. Hundreds of thousands of business students have learned about marketing from his books including, Consumer Behavior: Buying, Having, and Being; the most widely used textbook on the subject in the world. Michael advises global clients on marketing strategies to make them more consumer-centric. His latest book – The New Chameleons: How to Connect with Consumers Who Defy Categorization won the NYC Big Book Award in the Marketing/Sales category. As a Professor of Marketing (in the Haub School of Business at Saint Joseph's University in Philadelphia) and an industry consultant, Michael combines cutting-edge academic theory with actionable real-world strategies. Michael helps managers get inside the heads of their customers so they can anticipate and satisfy their deepest and most pressing needs – today and tomorrow. After listening to today's episode, visit Michael's website for his new online course on Customer Engagement. To learn more, visit https://www.valueprop.com/

Business Growth On Purpose
Building a Retention Culture that Performs with Sean Glaze || Ep 213

Business Growth On Purpose

Play Episode Listen Later Jan 12, 2023 26:32


Our guest today is Sean Glaze of Great Results Teambuilding. In this episode, we will talk about building cultures that will help you retain and attract people, and build a leadership environment so that you are building teams that are performing better and are happier doing so. Sean Glaze is an author and leadership expert who has worked with clients like the CDC, John Deere, and Emory University to increase collaboration, boost productivity, and build exceptional workplace cultures. Sean's engaging conference keynotes and interactive team-building events help you develop more effective leaders. As a successful coach and educator for over 20 years, Sean gained valuable insights into developing winning teams - and founded Great Results Team Building to share those lessons. Sean's books, Rapid Teamwork, The 10 Commandments of Winning Teammates, and Staying Coachable are entertaining parables with powerful insights and takeaways for team performance and leadership development! Visit Sean's website to access over 50 FREE team-building resources, teamwork articles, and useful links to become a more effective leader and build a more positive and productive team culture.

Business Growth On Purpose
Turning Current Success Into Lasting Prosperity with Jose Palomino || Ep 212

Business Growth On Purpose

Play Episode Listen Later Jan 10, 2023 12:35


Few things are more important to your long term growth than recognizing momentum. And more importantly - how to turn today's momentum into sustained growth. If you're experiencing success in your business, today's episode with Jose Palomino dives into practical strategies to keep your momentum rolling. Set yourself up for long term success by leveraging the abundance of today.

Business Growth On Purpose
OWNER INTERVIEW: Strategic Thinking in a Fast-Changing Economy with Kevin Weber || Ep 211

Business Growth On Purpose

Play Episode Listen Later Jan 5, 2023 26:25


What makes business leaders effective during times of rapid evolution in the economy? It's their ability to think strategically and execute quickly. In our economy today, business owners are trying to adapt simultaneously to issues like supply chains, automation, and labor shortages. Our guest today is on the front lines; an owner who is taking on these issues and continuing to grow. Our guest today is Kevin Weber, CEO and Founder of Right Stuff Equipment. Kevin has more than 22 years of experience in the food industry. Before founding Right Stuff Equipment, he was the CEO of Cereform USA, a division of Associated British Foods. Prior to that, he was with American Maize and Cerestar. After listening to today's episode, check out Kevin's website to learn more about Kevin and his business.

Business Growth On Purpose
Is Your Success Situational or Strategic with Jose Palomino || Ep 210

Business Growth On Purpose

Play Episode Listen Later Jan 3, 2023 14:45


Current success isn't always a good thing, at least not in the long term. That's because, for some owners, current success can lessen that future-focused ambition that drives big picture growth. Today, we're diving into the question of how to turn current success into intentional, long-term growth. Don't make the mistake of allowing situational success take away your strategic ambition for the future!

Business Growth On Purpose
Understanding Your Best Customers Biggest Problem with Jose Palomino || Ep 208

Business Growth On Purpose

Play Episode Listen Later Dec 27, 2022 18:16


Today, we kick off a new 3-part series on what to do when things are going well. We're digging into how to turn your current success into lasting prosperity. This first episode deals with a critical component many business owners think they get right. When's the last time you took a thorough look at your best customer's business? How well do you understand their reality on the ground, especially their biggest problems that you can help solve? These are the kinds of questions Jose answers in this episode - you won't see your business the same when you're done.

Business Growth On Purpose
A Growth Strategy That Works with Jose Palomino || Ep 206

Business Growth On Purpose

Play Episode Listen Later Dec 20, 2022 14:37


It's easy to think that "strategy" is only a priority for your market leaders – the trends setters. But we believe that for small to midmarket brands, strategy is the key that unlocks growth on purpose. Today, we recap the strategy series we created to bring powerful strategy to midmarket businesses.

THINK Business with Jon Dwoskin
Getting Unstuck Requires Thinking Big

THINK Business with Jon Dwoskin

Play Episode Listen Later Dec 19, 2022 24:34


Jon talks with Jose Palomino, host of Revenue Throughput Podcast about how Getting Unstuck Requires Thinking Big! Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!

Business Growth On Purpose
2022 Recap: Ian Altman || Ep 205

Business Growth On Purpose

Play Episode Listen Later Dec 15, 2022 25:10


Today's featured guest in our 2022 Recap is none other than marketing legend, Ian Altman. He is the co-offer of the best-selling book, "Same Side Selling" and he is perennially recognized as one of the world's top 30 sales experts. He grew his prior business from 0 to over a billion dollars in value with a tremendous level of integrity. Today, Ian travels the world sharing how to accelerate revenue growth with a modern sales and marketing approach that is aligned with how buyers make decisions. He sat down with us to talk about how the real finish line for businesses is client outcomes.