Podcast appearances and mentions of lacy boggs

If you've been struggling with a way to communicate what makes you unique (and get off the social media content hamster wheel), you're going to love today's episode. Today, Lacy Boggs (a writer and marketer) joins me to discuss how serviced-based businesses can turn their expertise and thought leadership into a powerful piece of signature content that attracts more clients.   Chapters 00:29 - Meet Lacy Boggs 03:41 - Becoming a thought leader  07:08 - Using longform content to market your expertise 14:41 - Online marketing (what's working now) 25:58 - Outsourcing marketing  28:39 - Work with Lacy    To learn more about Lacy's offerings and services, visit https://members.lacyboggs.com/af/230030337 (I'm a proud affiliate and may earn a commission on referrals.)   For even more content and a daily dose of inspiration, follow me on Instagram at http://www.instagram.com/HeatherJoyHubbard  

In this episode of Time to Thrive, host Bethany Meadows talks with Lacy Boggs, Director of the Content Direction Agency, about the art of creating content that not only engages but converts. Lacy, an expert in content marketing strategy, shares invaluable insights on how to build a brand-aligned content strategy, target the right audience, and repurpose content effectively to maximize its impact.Discover why long-form content is making a comeback, and learn the best practices for ensuring your content drives real results. Whether you're just starting out or looking to refine your strategy, Lacy's tips will help you create high-impact content that grows your business.www.lacyboggs.comTune in to learn how to:Shift your focus from engagement to conversionRepurpose your content without losing impactBuild a strategy that aligns with your unique brand voiceCHAPTERS00:00 Introduction to Time to Thrive00:56 Meet Lacey Boggs: Content Marketing Expert01:56 Lacey's Journey into Content Marketing03:52 Creating Content That Converts06:09 Aligning Content with Brand Strategy10:28 Targeting the Right Audience13:11 Repurposing Content Effectively15:55 Common Content Marketing Mistakes28:33 Navigating Content Strategy in Crisis30:56 Final Thoughts and Takeaways Discover the strategies, systems and skills that lead to success in business. Visit TimeToThriveInBusiness.com to learn more.

I hired Lacy Boggs to help me write the first draft of the Social Slowdown book, and today she's here with me to talk all about the writing process.We also talk about:Book launch strategyHow it felt to work with a ghost writerThe difference between a ghost writer and a co-authorThe book publication processThought leadership Lacy Boggs is a content strategist, author of the bestselling Kindle ebook, Make a Killing With Content, and the mastermind behind the podcast, "Ace Stone, Marketing Detective.” As director of The Content Direction Agency, she helps small business owners create and implement content marketing strategy that feels like a playground for ideas and results in deceptively powerful nurture content to create massive growth. The Social Slowdown book is available for pre-order for only $3.99 on Amazon!Learn more about Lacy BoggsSupport the show

Discover the power of consistent content marketing as we chat with expert Lacy Boggs. Understand how to nurture your audience by providing valuable and engaging content, and learn strategies to maintain consistency in your marketing efforts. Our conversation with Lacy Boggs covers these essential topics: The importance of consistent content marketing for audience engagement. Creating…

Lacy Boggs is a content strategist, author of the bestselling Kindle ebook, Make a Killing With Content, and the mastermind behind the podcast, "Ace Stone, Marketing Detective. As director of The Content Direction Agency, she helps small business owners create and implement content marketing strategy that feels like a playground for ideas and results in deceptively powerful nurture content to create massive growth.  Support the show

In episode 9 of the Social Slowdown podcast, Lacy Boggs mentioned she was going to start a fiction podcast about business and marketing - Ace Stone, Marketing Detective. And she did just that! The first volume of her podcast is live, and she's here today to talk to us all about it!Lacy Boggs is a content strategist, author of the bestselling Kindle ebook, Make a Killing With Content, and the mastermind behind the podcast, "Ace Stone, Marketing Detective. As director of The Content Direction Agency, she helps small business owners create and implement content marketing strategy that feels like a playground for ideas and results in deceptively powerful nurture content to create massive growth. Other episodes with Lacy Boggs:Ep. 9: Scaling up & Down as Your Business Evolves With Lacy BoggsEp. 18: Invisible Audiences With Lacy BoggsEp. 35: Nature Hike Through Customer Awareness With Lacy BoggsOther relevant links:Listen to the Ace Stone Marketing Detective podcastMore about Lacy and The Content Direction AgencySupport the show

This is a feed drop of an excellent podcast on the Marketing Podcast Network called Ace Stone Marketing Detective. The first season is out at Lacy Boggs' site (https://lacyboggs.com/ace-stone-marketing-detective/) Be sure to subscribe and check out all the other great podcasts over at MPN here: https://marketingpodcasts.net Learn more about your ad choices. Visit megaphone.fm/adchoices

This is a feed drop of an excellent podcast on the Marketing Podcast Network called Ace Stone Marketing Detective. The first season is out at Lacy Boggs' site (https://lacyboggs.com/ace-stone-marketing-detective/) Be sure to subscribe and check out all the other great podcasts over at MPN here: https://marketingpodcasts.net Learn more about your ad choices. Visit megaphone.fm/adchoices

Yes, this is a special edition of the program. This episode should drop on the Wednesday of Thanksgiving week here in the United States. So most of us are welcoming family to the house, or visiting relatives at theirs, readying for turkey and ham and, of course, Thanksgiving Day American football.  But many of us have either can't distract ourselves from thinking about work for a four- or five-day weekend, or perhaps some of us have families that wear out their welcome and force us to run, hide and hibernate with a good podcast for a bit. So, I thought I'd share something fun with you in case you needed a little holiday distraction. Of course, if you're elsewhere around the globe and this isn't a holiday for you, this episode can be at least a little weekend respite.  Today on the show I want to share with you a very different marketing podcast. A different concept even. You all know that Winfluence is part of the Marketing Podcast Network. And I am the network's executive producer. One of the now nearly 40 podcasts on MPN is a unique one called Ace Stone: Marketing Detective. It's a radio drama that parodies marketing! This is going to be fun. I invited its creator, Lacy Boggs, to come on, tell us a little bit of the back story, then we share the first episode of the podcast with you as a holiday weekend treat. You should run over and subscribe and binge the rest of season one, then ready yourself for season two which is in the works now. Do that at AceMarketingDetective.com, look for the show on the MPN website at MarketingPodcasts.net or search Ace Stone Marketing Detective wherever you get your podcasts.  No need for more today, folks. Thank you for taking time to listen to Winfluence - The Influence Marketing Podcast. I am Thankful for all of you.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Copywriting is an excellent skill that we know a lot of people possess. But sometimes, even the best copywriters still experience the ever-catastrophic “writer's block”- where the mind just can't come up with creative written content, no matter the experience or skill. This is where an editorial calendar comes in. Today, Lacy Boggs shares the struggles of a writer and how an editorial calendar can become a game changer in beating our writer's block! Lacy is the Director of the Content Direction Agency and an experienced content strategist who helps businesses create and implement a content marketing strategy. Tune in and learn how to ace your content strategy by building the right editorial calendar! Grab Lacy's free editorial calendar template: https://lacyboggs.com/podcastFollow Lacy on social:https://www.instagram.com/lacylu42/https://www.facebook.com/lacylu42/Website: http://lacyboggs.comLove the show? Subscribe, rate, review, and share! https://kendraperry.net/

Show Notes    Copy editor turned food writer turned freelancer turned blogger turned content agency.Meet Lacy Boggs, content and copywriting expert! I think she can really help retailers in understanding the difference between copywriting, content, and the strategy surrounding the two and how to nail down their OWN brand voice!    Copywriting The copy that remains relatively static on your website   Your website copy shouldn't just show the facts. It needs to include your brand voice.    Content Words, videos, or audio that you produce in order to engage in a conversation with your clients or potential clients. Which hopefully will result in a sale.   Think sideways! What else is your customer interested in besides the products you sell? Use that as content but keep it in your brand voice, all while humanizing your business.   Brand Voice Lacy talks about outsourcing content, copywriting, and understanding your own brand voice and style for editorial/promotional calendars, content strategy, workflow, blogging, and so much more!   This episode will break down all the ways you can create more content, understand your brand voice more and how to effectively do it or outsource it.    This is an episode of Creative Shop Talk you'll want to keep in your back pocket for sure!   “It's still a really good idea to have a blog because it gets Google looking at your website more often.” - Lacy Boggs   Make sure to grab Lacy's free gift! Brand Voice Style GuideUse code: FREEBOOK Full show notes here https://wendybatten.com/134/    

Episode #245.  About Lacy Boggs: Lacy Boggs is a content strategist, author of the bestselling Kindle ebook, "Make a Killing With Content," and the mastermind behind the "Ace Stone, Marketing Detective" podcast. As the director of The Content Direction Agency, she helps small business owners create and implement content marketing strategy that feels like a playground for ideas and results in deceptively powerful nurture content to create massive growth.Connect with Lacy BoggsWebsiteInstagramInstagram for Marketing Agency Facebook Favorite Quotes“There are so many more channels and so many more platforms that we are all expected to be on at any given time. And we've gotten into this weird place where marketers are starting to think that more is better, more is better, more is better. But more is not better. Better is better.”“If collaboration brings joy to you, that's where your brainstorm should start. How do you bring that essence and that energy of collaboration to something you want to do?”“Often we think of marketing as a separate silo from the work we do in our business, but it doesn't have to be. Guess what: there's content there that somebody else can help you tease out. Everything is content.”In This Episode You'll Learn:How increasing visibility doesn't involve adding more platforms and channelsWhy working from a place of joy when creating content never failsHow to avoid silo-ing your marketing in your businessThe challenges of organic social media traffic (and if it's even still possible!)How podcasts can be a discovery tool for your businessWhy resonating with your audience is the best path forwardLove the show? Then why don't you:Leave us a review on Apple Podcasts.Subscribe to the show.Tag us on Instagram @go.to.gal or Jaclyn @jaclyn_mellone and let us know what you think or what and who you'd want to hear on the show!Want to become a Gal Pal? Head on over to this link to Become a Go-To Gal Podcast Insider

In this episode, I chat with Lacy Boggs, Owner and Director of The Content Direction Agency. We look at topics such as how Introverts and extroverts really differ, why Lacy found FB ads didn't help growth in the longer term, the downside of being a people pleaser, differentiation and targeting different aspects of your ideal client, how to qualify prospects to make sure they're a good fit and how people can ensure to get the most from their copywriter/content marketing agency. Lacy specializes in helping small businesses create nurture content that makes their audience say 'Hell Yes!' before they make an offer. The Content Direction Agency is a boutique content marketing agency focused on helping small business owners with the content BETWEEN launches that helps businesses grow. For more than 10 years, The Content Direction Agency has served hundreds of small businesses with strategy and done-for-you content writing to create fantastic, engaging content so that the business owner doesn't have to.Find Lacy here: https://lacyboggs.com/contact/Your host Úna Doyle is the founder of CreativeFlow.tv - a speaker, business strategist and impact coach. Business owners (male and female) hire Úna to help them to build a business they could sell tomorrow, but probably don't want to because it's highly profitable, fun-to-run because they and team members are in creative flow, and they get to make a bigger impact. In every episode, Úna and her guests share strategies, stories and wisdom to help you achieve your goals too.Resources:Who do you know that could be a great guest on this podcast?Apply now If you'd like to discuss your business, goals and challenges, then Book your FREE Breakthrough call With Úna Five steps proven to double your profits.Click here to double your profits! https://www.creativeflow.tv/5-step-proven-profit-formula-for-doubling-your-profits-training/ Mentioned in this episode:She Leads Business Season 2 - IntroductionShe Leads Business Season 2 - OutroBook your FREE Breakthrough call With Úna

Lacy Boggs is a content strategist, author of the bestselling Kindle ebook, "Make a Killing With Content," and the mastermind behind the "Ace Stone, Marketing Detective" podcast. As the director of The Content Direction Agency, she helps small business owners create and implement content marketing strategy that feels like a playground for ideas and results in deceptively powerful nurture content to create massive growth. Learn more about Lacy here!Learn more about Path to Podcast Success here!

I love consistent acting. Because nobody can achieve high results without practice and focus. I overlearned for a long time, but most skills became obsolete fast and didn't provide any results without action. That is why I'm super consistent in my journey. Lacy Boggs shares a lot of valuable insights and replies to the following…

Writing Lessons from Nora Ephron  Nora Ephron was one of the most popular and accomplished writers in American literature and film. She did it all. Movies, books, essays, magazine articles and more.   Today I'm sharing her strategies that you can use to improve your own writing.   For more helpful writing tips check out podcast episode 171: Words that Sell: 5 Top Copywriters Share their Best Advice with Laura Belgray, Lacy Boggs, Tarzan Kay, Kimberly Houston, and Danielle Weil  The New York Art Scene Circa 1962  There's an exhibit called New York 1962-1964 covering that 3-year period of art in the city. It was a time of epic changes, and the exhibit explores the way artists documented the era.   Looking at art through the lens of the events during that time frame reminds me that what's happening in our world impacts how we see and experience events which affects our expression and the art we create.   Does the Supreme Court get to decide: What is Art?  This fall the supreme court is going to hear a case about Andy Warhol's paintings of the artist known as Prince. Specifically, the legal concern is if the images violate the copywrite law with a portrait of the musician.   Essentially, they are deciding “what is art?” Why is this coming up now? The Andy Warhol foundation has licensed work that was originally based on a single-use license.   It's complicated and I have lots of questions. Let me know what you think on Instagram.   Want to know how to make sure you're protected? Check out podcast 44: Protect Your Art from Copycats and Freeloaders with Legal Expert Katie Lane  Take Yourself Seriously as an Artist  Did you read any books written by July Blume? Her book Are you There God, It's me Margaret was instructional for me as a young 4th grader. A movie based on the book will be released in 2023.   This was the first of 29 books written by Blume but when this was published everyone, including her husband (at the time) laughed at the idea that she was a writer.   Not Judy. She knew she was a writer.   It's time to re-write your story. Start taking yourself seriously. I want you to choose to believe in yourself as the artists, the writer, the creator that you are.   Your Friends Shape Your Mindset   A new study from Harvard found that poor children found that kids who had friends from across class lines has better outcomes that those who didn't.   I became friends with a group of girls, and we decided that we were gifted. We talked about becoming poets and artists and though I am not in touch with them now, I found out that is exactly what happened for at least 2 of them. The seeds of who we were and who we became were planted during those 6th grade friendships.   Our friendships shape what we see as normal. It helped us all believe what was possible for us.   Listen to Master the Emotional Side of Goal Setting with Miriam Schulman schulmanart.com/175  If you are looking to surround yourself with other artists and creators, check out the Artists Incubator.  Pre-order the book Artpreneur: Schulmanart.com/BOOK Come tell me what you think @schulmanArt

Delegating Your Content Creation EffectivelyA lot of business owners hire a virtual assistant or someone who can help them with their social media marketing and contents and then become frustrated with that person because of "a job not well done." This is because they haven't actually done the content creation as a business owner themselves, which means they haven't set what their contents will look like, sound like, and feel like when they get out on the internet, making it difficult for the VA or that person to create content that their employer would like.For her, a business owner needs three things to effectively delegate content creation:1) Business owners should have a Business Voice Style Guide. These can be for graphics, blogs or anything that is content. You need to set a guideline of how you want your content to come out on the internet. Like grammar rules for blog writing and captions, brand colors and fonts for visuals and tone/approach on how you want the content to sound like. Basically just putting your personality in the content form so that your VA or person understands you and what you want to achieve.2) Have an Editorial Calendar. It's essentially a plan for what goes out every day or every week. Keep in mind that it could be specific or broad depending on what VA you hired or the content you're talking about. It can be what it is about, when do you want it and where do you want it to come out.3) Always have a Workflow in place. A clear standard operating procedure (SOP) for any type of content you wish to create. Basically, it's about everything, from scheduling a meeting with the CEO so they can discuss everything the VA needs, to the approval process, who sends the content out, and who creates it. SOP is a set of written instructions that describes the step-by-step process that must be followed in order to carry out the plan properly. SOPs should also include the policies, processes, and standards that the organization requires to succeed.About Lacy BoggsLacy Boggs grew up in the suburbs of North Texas. She had already shown an interest in writing novels in her younger years and so years later, she wrote a book called "Make a Killing With Content," a book about turning content into profits through a blogging and content marketing strategy. Lacy also runs a marketing agency that helps small business owners with their content and strategies for making it more engaging and building an online presence.Learn more about Lacy here:Instagram: https://www.instagram.com/lacylu42/ Facebook: https://www.facebook.com/ghostbloggergb Twitter: https://twitter.com/blogspiration42 LinkedIn: https://www.linkedin.com/in/lacyboggs/Youtube: https://www.youtube.com/user/Lacylu42 Website: https://lacyboggs.com/ Missions to MovementsThe Podcast for Marketers Looking to Amplify Their Online PresenceListen on: Apple Podcasts Spotify

I'm welcoming Lacy Boggs back for this week's episode! In this episode, Lacy and I talk about:How to ensure you're creating content for everyone How everyone's customer journey is different - and understanding the importance of meeting people at whichever stage they're atCreating robust nurture sequences for people who maybe aren't ready to buy your product or service yetFor the full show notes and transcript, visit https://www.socialslowdown.com/customer-awareness-with-lacy-boggs/Liked this episode? Check out some of our other podcast episodes with Lacy!Episode 9: Scaling up & Down as Your Business Evolves: https://www.socialslowdown.com/scaling-your-business-lacy-boggs/Episode 18: Invisible Audiences: https://www.socialslowdown.com/invisible-audiences-lacy-boggs/

If you only had 20 hours to work in your business each week, what task would be at the top of your priority list? Why?That's the question I asked four of my most trusted business connections, friends, and mentors.Today, you'll hear from Lucy Griffiths, Ashlyn Carter, Lacy Boggs, and Ashley Gartland in the first of a new format we're calling Roundup, where I invite my business friends and mentors to answer a question, and you get their insights and experiences on that topic.Today, they'll tell us what tasks they prioritize in their business and why, and you'll get insight into why you might want to shift your priorities so you can do more with less time.Lucy Griffiths is the creator of Confident on Camera. Her incredible sales funnel has sold over 30,000 copies of one of her online courses. Lucy focuses on strategies that give her really big results with the least possible effort.Ashlyn Carter is conversion copywriter and marketing strategist specializing in wedding & creative industries. Her launch funnels have generated results for clients including upwards of $1M in revenue in a single week and her courses teach people to write their own effective, sales-generating copy, all while working half-time.Lacy Boggs is a content strategist and the director of The Content Direction Agency. She helps small business owners fill their program or practice by generating organic demand through content marketing.Ashley Gartland is a business coach who helps busy small business owners and online entrepreneurs simplify and streamline their business so they can grow more and work less. Listen to the full episode to hear:Why Lucy focuses her energy on audience building and relationship buildingHow Ashlyn uses the Pomodoro technique and batches her days to stay on trackWhy Lacy keeps sales and marketing at the top of her listHow Ashley builds and maintains relationships to run her business in 20 hours per weekLearn more about Lucy Griffiths:LucyGriffiths.comConfident On Camera CourseFollow Lucy on YouTubeLearn more about Ashlyn Carter:Ashlyn WritesInstagram: @AshlynCarterFacebook: @AshlynWritesYouTube: Ashlyn WritesLearn more about Lacy Boggs:The Content Direction AgencyInstagram: @LacyLu42Facebook: @ghostbloggergbLearn more about Ashley Gartland:AshleyGartland.comInstagram: @AshleyGartlandFacebook: Ashley Gartland CoachingLearn more about Gillian:Startup SocietyGet on the waitlist for VALIDATEProfit Planning ChallengeGet in touch!Instagram: @GillianZPerkinsResources:Work Less, Earn More Ep 42: 30,000+ Courses Sold in Just 18 Months (and with a Small Audience!) with Lucy GriffithsWork Less, Earn More Ep 16: Copywriting Secrets for Converting More Customers with Ashlyn CarterWork Less, Earn More Ep 39: Building a Quarter-Million Dollar Agency in 20 Hours a Week with Lacy BoggsWork Less, Earn More Ep 13: Three Systems to Maximize Your Productivity with Ashley Gartland

This week I'm welcoming Lacy Boggs back to talk about something we both have experience with - and that's invisible audiences.In this episode, Lacy and I talk about the importance of knowing that your audience is not always trackable - and that there's probably a good chunk of people that are invisible to you. So what do we do with this audience, and how do we serve them? Find out in this short episode!Relevant Links:The Content Direction AgencyThe Social Slowdown podcastFor the full show notes and transcript, visit socialslowdown.com

We've all experienced brands totally bombarding us with ads and messaging during a big launch or rebrand campaign, but going radio silent in the inbetween. The fact is, without fortifying a client base on those off times, brands will end up with less eyeballs, and way less enthusiasm, the next time they launch a new sale, product, or campaign. In order to maintain an audience, it's integral for a brand to spend that off time nurturing and priming their base.Today, we're talking to content strategist Lacy Boggs. Lacy is the author of the bestselling Kindle ebook Make a Killing with Content and the director of the Content Direction Agency which helps small businesses with strategic content for in between launches.Tune in and listen to episode ten as we cover the differences between conversion copywriting and content marketing, the delight and frustration of TikTok and speaking Gen Z's language, and where to draw the line on your social media channels between personal and professional content.In This Episode, You Will Learn:All about Lacy, her zodiac sign, and why she felt attacked the first time she read her enneagram results (03:20)Lacy's definition of content marketing and what it is and isn't (07:35)You don't have to adopt every new social channel just because it's hot—find the platform that works for you and your audience (19:11)Choose one of your social media channels as a place to test ideas outloud (30:07)Strategies for nurturing and building a brand in between launches (34:38)To get to content that really sticks and resonates, be willing to play around and think outside the box(49:26)Find Out Your Own Unfair Advantage:www.chantizak.com/unfairadvantageConnect with Lacy:WebsiteMake a Killing with ContentLinkedInInstagramFacebookConnect with Chanti: WebsiteFacebookInstagramConnect with Dawn:WebsiteInstagramLinkedInSome of our quiz funnels:https://horizonfound.com/quizhttps://learn.kaysemorris.com/ceo-teacher-type-quizhttps://www.consciousconversion.com/quiz/ See acast.com/privacy for privacy and opt-out information.

Meet Lacy! I've been working with Lacy Boggs for about 6 years and she now - she's created courses, run group programs,  and she now runs an agency,  The Content Direction Agency where she hires writers to help her with the delivery of her blogging and writing services.Over the years, Lacy has had to scale her business up and down as she's changed courses, so in this episode, we'll talk about how her marketing has evolved as she's figured out what it is she wants to sell and who she wants to work with.For the full show notes, visit https://www.socialslowdown.com/

We've been recently talking a lot about why an email list is SO important. I have the best advice from the top copywriters sharing their expertise and tips about what to put in your emails to sell more art! In this podcast, you will discover... Why your art collectors want to hear from you (and often) How to inject your personality into everything you write Why you don't need to use “flowery” language to sell your art (and what really works) For full show notes, go to schulmanart.com/171 ++++++++++++++++++++

Join us here for daily traffic tips, life hacks and all good things. https://www.facebook.com/groups/2026546607385633 What is a webinar? Imagine a virtual conference room, packed with multimedia and interactive features where you can gather hundreds of people. A webinar can be a lecture or a lesson, an online course, a training, or a product demo - all via the Internet and a dedicated webinar platform. A webinar is an engaging online event where a speaker, or small group of speakers, deliver a presentation to a large audience who participate by submitting questions, responding to polls and using other available interactive tools. Adding slides to your webinar instantly makes the info you're presenting more engaging and fortunately, there are plenty of free and easy tools. I Key points on today's video - Content is king - movement towards blogging, written form and indepth - build list thru partner webinars - zero ad spend - reach out to people in your niche - and offer to run webinars for them - to join the webinar they need to opt-in - something juicy to teach the audience ** Webinar / CTA look for the aha moment win - pain point example - figure out the topic for their signature speech getting booked for their speech ** Find people - how? - not competitor - make sure they are the right calibre / ideal customer - swap - give and take - affiliate commission - start with friends - paid JV group

Nora Zimerman is a Designer and Creative Director offering Soul Branding and Website Design. She creates branded website experiences that capture the true essence of a business whilst honouring their Soul's Mission. She has a talent for fully reflecting the Soul of a business onto the online space. Her clients are Teachers, Leadership coaches, Multidimensional Healers, Lightworkers and organisations delivering and supporting deep transformation and consciousness for the benefit of all. Her unique Soul Brand Alignment Method supports clients in birthing a truly aligned branded look and feel for their websites. Her extensive experience in corporations and Design agencies combined with her spiritual path and embodied feminine practices provides a potent combination of Design, Strategy and Spirituality to the Branding and Website process. She is an avid swimmer, loves singing, dancing and walking in the Surrey hills. She is also a Women's Temple facilitator and from time to time creates awesome party playlists. She is originally from Argentina and has lived in the UK for over 30 years. She lives in Surrey, UK and is a mum to two adult children.   Here's what we covered on the episode: Nora's Background in Design    How Nora and I were introduced by Lacy Boggs who was on Episode 92 of The Design Business Show   From a young age Nora knew she wanted to be a graphic designer, but there was no graphic design degree in Argentina so she settled for architecture because it was the closest thing and she had grown up around that field because her father was an architect Nora completed three years of architecture school and then began to look for other opportunities and says she did some advertising work One summer Nora's mom told her they were planning to offer a graphic design degree at The University of Buenos Aires and suggested Nora to come back to pursue it, and she did  Nora talks about being part of the new graphic design program at the university and what her experience was like  One day Nora caught a ride with 2 other men on campus and they decided to create their own studio together  Their studio was called The Reform, and Nora shares that they did a lot of well-known work for different brands and touches on the government changes Argentina was going through at the time which opened up many opportunities for them  Nora shares that the dad of one of her partners acted as their account manager and would bringing clients to them; through word of mouth people heard about their studio and started commissioning them to do work  At the studio, Nora was a designer and says they were doing point of sale, packaging, logo design, really anything they could really since they were just starting out  Nora shares that she had a job designing a rock and roll magazine and talks about how fun it was seeing all the musicians come for photoshoots and watching them play live  The studio came to an end when Nora and her partners were finishing up university While traveling, Nora met her ex-husband who was british and ended up coming to the UK knowing very little english  To learn english, Nora enrolled in a master's degree at Chelsea College of Arts because she thought it would be more beneficial to learn and talk to people about what she loves versus taking english lessons at night  Nora applied for an in-house design studio job at Procter & Gamble in the UK and worked for them nearly 15 years  One benefit to working at Procter & Gamble Nora says is that she was able to see all the marketing being done for big brands and saw how they were operating instead of just being isolated to design  Nora tells us what kind of work she did at Procter & Gamble and shares that she would write guidelines for use for many different brands which she loved doing  Towards the end of her time at Procter & Gamble, Nora felt misaligned with the products they were selling  From Freelancing to Running a Business  What moved Nora to start freelancing was her busy, unsustainable lifestyle as a single mom of 2 kids who was out working and commuting each day  About 6 years ago, Nora decided to take her design work a little more seriously and now runs her own business Nora shares that marketing her own business was challenging at first because she explains that design work is very behind the scenes and it wasn't really in her nature to promote it  Something Nora tells her clients is, no one else is going to be offering what you offer in the same exact way you do, so don't listen to all of the self doubt you may be having - remember to have a clear voice and make sure you're aligned with what you are saying   Nora realized she wanted to really collaborate with clients instead of just being an implementer of their ideas or her ideas only  When collaborating with clients, Nora really likes to fully understand the brand, understand why people are attracted to them and allow the clients to drop in and connect to the essence of their offer  Because Nora trained in women's temple facilities and ran women's circles, she began to use some of her practices for women to drop inside and really feel what if felt like to be with clients  Nora explains that what they're doing is translating the in-person experience to the online space  What women's temple training is — Nora explains that it is focused on becoming very present and attuned to what's aligned in the moment so people can become attuned to their gifts, their service and what they are here to do     Nora's Design Process  How Nora's process for her program starts with 4-6 weeks of a discovery and inquiry phase where her clients go through some video meditation and answer questionnaires — Nora shares that she got the method she uses from her mentor Michelle    Nora explains that she uses a combination of the practices she's learned to create her own in-depth process for working with clients and designing websites   How Nora works with established businesses who are upgrading, it may be through their website or through a new vision they've had or because they had a spiritual awakening and want a change     After Nora's clients go through the discovery and inquiry phase, they then prepare for the photoshoot and dive deep into what they want to communicate with the photos   Once Nora has all the material, she designs the website — Nora explains that some people want to know how to use their website so she creates tutorials for them and some people don't want to know, so she sets them up with a developer who will be supporting them and their business  Nora shares that her website design process takes a minimum of 3 months but her group program takes only 10 weeks and says her group program uses the same methodology   Tips for Creating a Successful Website  As the year comes to an end, Nora shares that she's excited to launch some of her group program client websites and she's also excited for the launch of her own website  When you're thinking about your website, Nora says to remember that it's there to create a connection, it needs to be easy to navigate, understand and the person landing on your website needs to understand why they would be a good customer or not  Nora shares three things she thinks a website needs to have for it to be successful: connection, clarity and alignment with the business  Another offer Nora has is one on one strategy sessions to help people get through the blocks they may be experiencing  If you are on any social media platform, Nora urges you to treat that platform like a website and says if you're looking to create your own website, pick existing websites you like and think about why you feel connected to them  Nora says don't be too worried about using your own words or your tone of voice because your website must be aligned with who you are   Check out Nora's website, where she offers a free masterclass which is all about aligning your soul's brand to your mission or service  Links mentioned   The Design Business Show 092 with Lacy Boggs    Nora's Website    Nora's Free Masterclass    Like what you heard?  Click here to subscribe + leave a review on iTunes. Click here to download my Sales Page Trello Board Let's connect on Instagram!

Search engine optimisation or SEO is crucial to increasing your blog's traffic, visibility, and reach. The problem is, it is not for everyone. If you're an online business owner or content creator who spends a lot of time decoding the perfect keywords, then let me tell you this: you can outrank your competitors even without SEO! Here on the podcast is Lacy Boggs of LacyBoggs.com and The Content Direction Agency to talk about why SEO is not enough to get you ranked one on Google, the good and bad strategies in content creation, and how to speak your customer's language.  Learn the know-hows of crushing your website with just one great piece of quality content. Click the play button now!    Episode Highlights: Why writing for your audience is important [5:20] Writing your content vs. writing someone else's content [9:34] The good and bad strategies in content creation [16:07] How to gain audiences to your blog [20:19] Affiliate marketing strategies [22:16] Quantity vs. quality content [24:54] How to speak the customer's language [28:51] About our Guest: Lacy Boggs is the director and the content marketing strategist of The Content Direction Agency. She helps online businesses to create thoughtful, valuable, and essential content. She also creates an editorial calendar and content strategy that's aligned with her client's business goals and provides the resources they need to make it happen.   Resource Links: Buying Online Businesses Website (https://buyingonlinebusinesses.com)  Download the Due Diligence Framework (https://buyingonlinebusinesses.com/freeresources/) Visit Niche Website Builders and get EXCLUSIVE OFFERS as a BOB listener (https://www.nichewebsite.builders/bob/) Check out Odys' great deals (http://odys.global/) Visit Lacy Boggs' website (https://lacyboggs.com/) Check out Lacy's Instagram (https://www.instagram.com/lacylu42/) Join Lacy's Facebook Page to learn more about good content strategy (https://www.facebook.com/ghostbloggergb)   Connect with Jaryd Krause of Buying Online Businesses: Follow on Facebook: https://www.facebook.com/JarydKrause1 Subscribe on Youtube: https://www.youtube.com/channel/UCQ3g6G2USlnq7EgnUsajTBw See omnystudio.com/listener for privacy information.

Today's guest is Lacy Boggs of lacyboggs.com. Lacy is here to share with us some sharp insights on content marketing and content marketing strategies especially for B2B companies. Lacy will also talk about how we should be thinking sideways when we build a plan for actually using content marketing to build an audience, to build a market, to actually get customers. Lacy Boggs is a content strategist, author of the bestselling Kindle ebook, "Make a Killing With Content," and the director of The Content Direction Agency. She helps small business owners create the content between launches that helps businesses grow, nurture, and prime their audience to be excited to work with you before they ever see an offer. After listening to today's episode, check out Lacy's website, lacyboggs.com to learn more about Lacy and the services her company offers.

Lacy Boggs is the founder and director of The Content Direction Agency, which provides content marketing strategy and writing services for personality driven businesses and brands. In this episode of Reputation Revolution, Lacy and host Trevor Young discuss the concept of thought leadership marketing, and why it's important for business leaders to make the time and space to do the deep work - to think things through - to actually tease out good ideas out and bring them to life in the real world. In this conversation, Trevor and Lacy cover: the power of long-form content,how it can help business leaders become better known and more trusted in the marketplacehow business leaders can use thought leadership marketing to influence the conversation within their industryBeing strategic about what leaders can outsource vs the 'big ideas' that can only come through them if they want to be valued as a thought leader. If you want to improve your leadership marketing and increase your value as a thought leader in your industry, start with making the time to listen to this conversation. CONNECT WITH LACY: Website Facebook Instagram Twitter

What You'll Learn From This Episode: How to avoid putting content marketing from falling off on the to-do list Creating plan and make time for content marketing that drives sales Knowing what's 'leadership marketing' Related Links and Resources: What I put together for you guys is a content marketing calendar template. So, that will help you do that backwards plan. You can put everything in the calendar and then plan it backgrounds. You can find that at www.lacyboggs.com/scaleology. That's a really great way to get started with the backwards planning that I'm talking about. Summary: Lacy Boggs is a content strategist, author of the bestselling Kindle ebook, "Make a Killing With Content," and the director of The Content Direction Agency. She helps small business owners fill their program or practice with organic traffic through content marketing. To learn more, go to lacyboggs.com/undercover Here are the highlights of this episode: 1:24 Lacy's ideal Client: I tend to work with small business owners who are someone in the 6 to 7 figure range. They probably have a small team of people who are contractors or maybe they have some employees. But the point is, they're not ready for a full-time marketing person on their team, so we come in and fill that role to help them create awesome content and content strategy. 2:01 Problem Lacy helps solve: Most often is that they don't really have a plan around the type of content that they're creating. So, they may be creating lots of content and different formats but there's no overarching plans tying it all together. There's no strategy behind it, there's no 30,000-foot view. So, what we do is we help create that big picture plan, and we can take it one step further and actually create the content on their behalf in which when you're a solopreneur or somebody wearing most of the hats, it can be very helpful to outsource some of that. That's where we really come in and help. 2:55 Typical symptoms that clients do before reaching out to Lacy: The first one is, lack of time. They want to be creating more content, they know it's important but it keeps falling off on the to-do list. Because content marketing tends to fall on that 'important but not urgent' quadrants. If you're spending all your time in your business, delivering to customers or whatever it may be, that tends to fall on the bottom of the to-do list. The second one is confusion; if they're feeling super confused about what type of content to create, what the message should be, how to make content actually drive sales and do something to support your business. The third one is that they have tried some sort of blueprint, formula, or system that they purchased somewhere else or read a book about, and it's just not quite working. They don't know how to retool that system to work in their specific business. This is why I talk about cookie-cutter marketing plan isn't necessarily going cut it for every business. You have to get really specific about what's going to work for you. 4:23 What are some of the common mistakes that folks make before finding Lacy and her solution: This one is lack of applying. A lot of times people will just throw content on the wall and try to see what sticks. But spaghetti is not a strategy, that's not how we grow our businesses. Having a plan, understanding how each piece of content that you're creating is actually going to move your business forward is a HUGE one that I think people forget. The second one is understanding that there are two WHYs for every piece of content. the first WHY is "why does your audience care, why are they listening?" but the second WHY is "what is it doing for your business, why does your business need this piece of content?". And if you can't answer both WHYs, you're missing the boat, you're only doing one or the other. Finally, the biggest problem I see is understanding how that content is actually going to move people toward a sale.

What You’ll Learn From This Episode: How to avoid putting content marketing from falling off on the to-do list Creating plan and make time for content marketing that drives sales Knowing what's 'leadership marketing' Related Links and Resources: What I put together for you guys is a content marketing calendar template. So, that will help you do that backwards plan. You can put everything in the calendar and then plan it backgrounds. You can find that at www.lacyboggs.com/scaleology. That's a really great way to get started with the backwards planning that I'm talking about. Summary: Lacy Boggs is a content strategist, author of the bestselling Kindle ebook, "Make a Killing With Content," and the director of The Content Direction Agency. She helps small business owners fill their program or practice with organic traffic through content marketing. To learn more, go to lacyboggs.com/undercover Here are the highlights of this episode: 1:24 Lacy’s ideal Client: I tend to work with small business owners who are someone in the 6 to 7 figure range. They probably have a small team of people who are contractors or maybe they have some employees. But the point is, they're not ready for a full-time marketing person on their team, so we come in and fill that role to help them create awesome content and content strategy. 2:01 Problem Lacy helps solve: Most often is that they don't really have a plan around the type of content that they're creating. So, they may be creating lots of content and different formats but there's no overarching plans tying it all together. There's no strategy behind it, there's no 30,000-foot view. So, what we do is we help create that big picture plan, and we can take it one step further and actually create the content on their behalf in which when you're a solopreneur or somebody wearing most of the hats, it can be very helpful to outsource some of that. That's where we really come in and help. 2:55 Typical symptoms that clients do before reaching out to Lacy: The first one is, lack of time. They want to be creating more content, they know it's important but it keeps falling off on the to-do list. Because content marketing tends to fall on that 'important but not urgent' quadrants. If you're spending all your time in your business, delivering to customers or whatever it may be, that tends to fall on the bottom of the to-do list. The second one is confusion; if they're feeling super confused about what type of content to create, what the message should be, how to make content actually drive sales and do something to support your business. The third one is that they have tried some sort of blueprint, formula, or system that they purchased somewhere else or read a book about, and it's just not quite working. They don't know how to retool that system to work in their specific business. This is why I talk about cookie-cutter marketing plan isn't necessarily going cut it for every business. You have to get really specific about what's going to work for you. 4:23 What are some of the common mistakes that folks make before finding Lacy and her solution: This one is lack of applying. A lot of times people will just throw content on the wall and try to see what sticks. But spaghetti is not a strategy, that's not how we grow our businesses. Having a plan, understanding how each piece of content that you're creating is actually going to move your business forward is a HUGE one that I think people forget. The second one is understanding that there are two WHYs for every piece of content. the first WHY is "why does your audience care, why are they listening?" but the second WHY is "what is it doing for your business, why does your business need this piece of content?". And if you can’t answer both WHYs, you're missing the boat, you're only doing one or the other. Finally, the biggest problem I see is understanding how that content is actually going to move people toward a sale.

https://entrearchitect.com/wp-content/uploads/2020/11/Lacy-trench-headshot.png ()Content Marketing Strategies for Small Firm Architects You may not know that content marketing includes any kind of conversation you’re having with a potential client with the goal of leading them to a sale and grow your business. Is your small architecture firm ready to reach a bigger audience? This week on EntreArchitect Podcast, Content Marketing Strategies for Small Firm Architects with best-selling author Lacy Boggs. Connect with Lacy online at https://lacyboggs.com (LacyBoggs.com), check out her book https://www.amazon.com/dp/B01H92BBVI/ref=cm_sw_em_r_mt_dp_8drYFbC2HAYS8 (Make a Killing With Content: Turn content into profits with a strategy for blogging and content marketing), or find her on https://www.facebook.com/ghostbloggergb (Facebook), https://www.instagram.com/lacylu42/ (Instagram), https://twitter.com/blogspiration42 (Twitter) and https://www.youtube.com/user/Lacylu42 (YouTube). Are you a Gābl Member? https://preview.convertkit-mail.com/click/dpheh0hz/aHR0cDovL2VudHJlYXJjaGl0ZWN0LmNvbS9nYWJsbm93 (Gābl Members) is a way for you to help us build Gābl Media (our new media network for the podcast and video production) into a network that will truly change the world. As a Gābl Member, you will always gain first access to new shows and have an opportunity to provide feedback on the content we currently have in development. We are building this media network for you, so you should have an opportunity to help us build it. If you are ready to support Gābl Media, just https://preview.convertkit-mail.com/click/78i7h8hv/aHR0cDovL2VudHJlYXJjaGl0ZWN0LmNvbS9nYWJsbm93 (click here) and join Gābl Members as a Charter Member for only $19 per year. Visit Our Platform Sponsors ARCAT has huge libraries of free content, Specs, CAD, BIM, and more. No registration required. Want to collaborate with colleagues in real-time? Visit https://entrearchitect.com/arcat (EntreArchitect.com/ARCAT) and click Charrette for more information. Monograph is a time tracking and project management tool built by architects for architects. Visit https://entrearchitect.com/monograph/ (EntreArchitect.com/Monograph) to learn more and try it for free today. The post https://entrearchitect.com/podcast/entrearch/content-marketing-strategies-for-small-firm-architects/ (EA352: Content Marketing Strategies for Small Firm Architects) appeared first on https://entrearchitect.com (EntreArchitect // Small Firm Entrepreneur Architects).

In this episode, I’m really excited to have as my guest, Lacy Boggs of The Content Direction Agency. She is the author of the Kindle ebook "Make a Killing with Your Content". Her vision is to replace the NOISE in the online marketing space with thoughtful, valuable, and essential content. She helps visionaries, thought leaders, and CEOs change the world through excellent content. In our discussion, Lacy talked to me about: Writing content to attract your dream customer The key questions for each piece of content How to use reviews to inform your customer research Listen to the podcast to learn more. Show Notes and Blog The Podcasts See omnystudio.com/listener for privacy information.

What’s holding you back from delegating your content?   There are many reasons we hear from our Clockwork clients as to why they “can’t” delegate their content: Only I can write what’s in my head No one else will sound like me My audience is used to hearing from me I’m the face/voice of my company I don’t have the budget   Our guest today on the Run Like Clockwork podcast, Lacy Boggs, totally gets it. As the Director of the Content Direction Agency, she has worked with hundreds of personality-driven businesses to help them get their content writing and marketing off of their plates with confidence.   Topics Lacy + Adrienne discuss in this episode: What is a personality-driven brand? How does a personality-driven brand business clockwork their content off their plate? What is a brand voice + why does it matter when delegating content? Questions to ask when hiring a copywriter Repurposing content as a strategy when clockworking First steps for hiring a copywriter + content strategist   Lacy has written content for Run Like Clockwork for years and is a Clockwork client as well - so who better to drop?! I know you are going to get so many valuable tips on Clockworking your content from this episode! You can also connect with Lacy directly here.   What is your biggest challenge when it comes to delegating content? Let us know! Tag us on Instagram @rlclockwork + @lacylu42   And as always, we’re continuing the conversation over in our free Run Like Clockwork Community! We’d love to hear your Clockwork questions!   JOIN THE CONVERSATION INSIDE THE COMMUNITY

How do you design a content marketing strategy that fits your brand, draws in your customers, and stands out in a saturated industry? Lacy Boggs has the answers.   Follow Lacy on Facebook! https://www.facebook.com/ghostbloggergb  Lacy Boggs Content Direction Agency https://lacyboggs.com/  FREE Editorial Calendar Template https://lacyboggs.com/flourish/  Apply for a FREE Business Accelerator Audit https://www.flourishthriveacademy.com/strategy/  The Ultimate Holiday Sales Machine https://www.flourishthriveacademy.com/tag/ultimate-holiday-sales-machine/  Facebook https://www.facebook.com/FlourishThriveAcademy  Instagram https://www.instagram.com/flourish_thrive/ 

Creating content is hands down the MOST time-consuming work I do each week. Writing blog articles, filming videos, recording podcasts, posting on Instagram… the list could go on. As a digital entrepreneur, you get it. Content creation is time consuming… and our TIME is limited. But—and a big one at that!—content marketing works so well. That’s why it’s so important to create helpful videos, articles and other content is the perfect way to attract your target customers. What’s to be done?? Allow me to introduce Lacy Boggs, my guest on today’s episode. Lacy runs The Content Direction Agency, a multi-six-figure content market agency. If you and I think we have a “content creation as opposed to time available” ratio problem… let me tell you… Lacy has it way worse. That’s because a whole roster of clients depends on her small team to create their content. Naturally, Lacy’s figured out a few tricks to maximize content-creation-efficiency so they can keep man-hours down and productivity up. Regardless of the size of your team—though especially if you’re a solopreneur—you’ll find her hack and systems effective to do the same in your company. What does this mean? You can get MORE visibility, attract MORE leads, and close MORE sales—all without working more at all. Listen to the full episode to hear: How to pivot to find the business model that works for you and fulfills your personal goals How Lacy built her agency to the quarter-million mark working less than 20 hours per week A step-by-step process to follow to create a STRATEGIC content marketing plan Chasing engagement, vanity metrics, and what you should really be measuring Learn more about Lacy Boggs: The Content Direction Agency Chasing Likes Blog Post Connect with Lacy on Facebook Follow Lacy on Instagram Learn more about Gillian: Join Startup Society (promo code: earnmore) Profit Planning Challenge Get in touch!

On this week’s episode of Performance Delivered, we’re speaking about leadership marketing with special guest Lacy Boggs. Lacy is the Director of The Content Direction Agency, which helps busy thought leaders to consistently publish content that moves them closer to their business goals and captures their voices perfectly.

Before I get to today's episode, I wanted to let you know that I'm creating a beta sales page design course starting August 17, and you can get access for free in exchange for a testimonial. All you have to do is go to http://melissaburkheimer.com/betacourse, fill out the application and get ready to build your sales page! I wanted to talk to you today about my process and strategies for I use when I work with my 1:1 clients on sales page designs. When I get on new connection calls and potential client calls, the most commonly asked question I get is “how do you get sales page clients” and “what platform should I use” and “can you just show me how to design sales pages please!!!” So, I'm going to breakdown all of that and more. How I got my first sales page client In episode 001, The Opener, I tell the story about how I got my first sales page project. The short version of that story is that a FB friend I connected with in the online space posted saying that he needed a graphic designer.   I raised my hand, we connected, and I ended up getting 1 of 2 available design gigs. Back then I was working with local clients on an as-needed basis, and this was my first time even knowing that a sales page was a thing.   After two months of working with him on multiple design projects, his friend hired me to do a couple of sales pages, and then his friend referred me to a lot of people in his rolodex because of 2 reasons:   I did what I said I was going to do when I said I was going to do it. The designs I was creating for them got them results. Six months later, I had my first $5K month, and by then I stopped working with my local clients. This was May 2014. So since then, I've worked on dozens of launches as a launch manager, sales page designer, and strategic partner that have generated multiple 7 figures in revenue. I decided to Specialize in Sales Page Design in 2014 Fast forward to today, it's August 2020, sales pages are still the most profitable offer I have, and the easiest to sell, and always make a big impact for my clients.   Every time I work with a client, I find a hole in my process and I patch it. The one thing that's true for every single client I worked with is that they always have a top notch experience, and that's a huge priority for me.   I say that to tell you that I've learned a lesson on every single project, and that I use each lesson to make myself and my business better. Sometimes going through it or having those conversations isn't easy.   One time a client had hired a sales page copywriter before I got involved, (this was 2016), and back then I didn't really review the copy before I started designing. I more saw myself as a designer, not a copywriter.   The night before we were supposed to go to development, on a really tight timeline, I realized that this sales page was not going to get the client the results they wanted because the offer was not being presented clearly.   I had to have a difficult conversation with the client, because I knew them and their business since 2013, but I knew anyone looking at this sales page might be confused.   She understood and was able to update the copy and we got the page done, but like I said, I encourage you to look at instances like this where it could seem difficult, but it was needed if I wanted them to have the best results possible using my designs.   So here's how it looks today, and I'll break this up in four phases for you, so you can steal the four phase system for your client projects.   Phase 1: Interest / Inquiry   If someone is interested, maybe they reach out via Instagram or FB messenger or email, and then I always say thank you, and send them to my sales page for my sales page design service.   I built that page in 2016 - Lacy Boggs helped me write the copy, and other than a few adjustments, it's worked really well for me.   At the bottom of the page, there's one inquiry button. That's on purpose. I don't take on a ton of clients anymore, so I want the ones I work with to be serious and actually at least scroll to the bottom of the page.   I could do an entire episode about the sales page itself, (if you're interested in that, send me a DM on Instagram and I'll make it happen) but it does it's job of explaining my process, how I work, and showing samples of my work, and more.   Once they click the inquiry button, it takes them to a page with questions about their project. I talk about those questions in episode 16, so you can listen to that episode to get the skinny on why I use them.   The questions on the page now have shifted since I recorded that episode, but I can tell pretty quickly if that person's answers if they're going to be a good fit. After I get the message, I invite them to schedule a call with me using a call scheduling tool called Calendly.   That way it saves a bunch of back and forth communication about time scheduling, and I've actually arranged my calendar so I only do calls on Tuesday's and Thursday's, saving Monday's and Friday's for VIP Digital Sales Strategy days with clients and Wednesdays for working on my business.   On the actual call, I introduce myself, ask them about their launch strategy, make suggestions (I learned this in episode 27 with Natalie McGuire - it helps position me as an expert) go through my slide deck + my process, and then talk dates, cost, and answer any questions.   From there, I send a custom proposal for them to review. Once they say yes, then I send a contract for electronic signature + Invoice for the first payment (I do 50% down and 50% before I deliver the final design file).   This is a manual process, but I use a template for the contract, invoice and proposal so it's easy to update. I plan to update this process and automate most of it in Q4. My intention in Q4 is to systematize the heck out of my business. Phase 2: Onboarding + Draft Design Process I walked you through some of my onboarding process - but before I get started on a project, I ask for all of the design assets I need. Think about the course brand guide + logo, colors, photos, fonts, any previous design files they want me to work off of.   I also review the copy before we get started - and sometimes even connect with the copywriter before the project gets started to say hi and talk about the process.   Then, we get started with the first few sections of the sales page. I usually have team design 2-3 first drafts and then we work on those for a few days until they're ready for the client to review.   Sometimes the client will review on a live call with me, or send me feedback via Trello or the PM app we're using. It's 100% mandatory that we use a project management app dedicated to the sales page for feedback.   I will 100% not accept feedback via email, text, FB message or any other way. Communication for all projects can easily get lost, and when you have 5000-10000 words on a page with multiple design revisions and development, it can be easy for mistakes to happen, and I'm not in the business of making mistakes. My design company offers a premium service.   I personally pay for the editor, because I used to do this myself and it hurts my brain. This allows me to focus on my zone of genius, which is the design, the UX, the flow and the overall page itself, and the proofreading is something I can outsource to an expert. Phase 3: Design Production It may take a few try's + rounds to get the first few sections of the sales page right - the way both the client and I like it, and from there, we move really fast on designing the page.   My team uses Photoshop to design sales pages - and sometimes the document is so big we have to break it up into two files so my clients can preview them. All of our sections are grouped in their own folder in the layers section, which makes it really easy to develop and edit.   During the design production phase, my editor is double checking the copy to see which copy makes it to the page, and I'm also checking and directing my team to make design edits while the client provides feedback.   The entire design process can take up to two weeks - give or take depending on the timeline originally planned and when the launch is.   I know some people who will design + develop an entire sales page in a day - which is awesome, but it's not something that would work well for my process. I've started taking on VIP Day Clients (after being nudged so many times by my friend Jordan) but we focus on really making sure their digital sales strategy is awesome.   We do our final reviews on my side and the client side, and my editor also does her final spidey check. And then, we hand the PSD over to both the client and the developer to develop. Phase 4: Development It's important for me to point out that my company does not offer any type of development services. We do something better - and that's collaborate with developers who are experts at sales page design, UX, mobile experience and more so that the designs I make for people actually look like the PSD, and work everywhere.   I'm different than most designers in the fact that I stay involved in the development process. We've created a process for success by having a conversation with the developer, pre-scheduling our timeline, implementing reviews of sizing and spacing before the page is done, and allowing for enough edits to make sure all the   My clients pay a separate fee to the development company - and my directing the development is included int he cost of my process, and it's not an option for me to not be involved in the development process because I can't guarantee the quality of the page.   There are some cases where I know the client and they have someone on their team who can check this, but at the end of the day, I want them to have someone who can support them in a tech crisis (it happens) and who is an expert at what they do.   During the process my editor also gives the page a final sweep - while I'm checking in on things. My Role in the Sales Page Process I go over this on my sales calls and it's really clear on my sales page. I serve as the creative director, launch strategist, project manager, designer and quality control. I'm not just a designer who does something and moves on. And by doing this, I'm able to provide a really high quality service for my clients, and get them awesome results.   I have an editor and multiple designers on my team who work with me on specific projects, but I'm really proud of this service, how it helps my clients, and how it's still the most profitable service and the easiest one to sell. :)   If you have any additional questions - please send me a DM on Instagram - you can find me over there @melissaburkheimer.   Links mentioned: My Sales Page Design Beta Course Calendly - my call scheduling app My Sales Page Design Service Page The Design Business Show episode 001 The Design Business Show episode 027 with Natalie McGuire Connect with me on Instagram Like what you heard? Click here to subscribe + leave a review on iTunes Click here to get access to my sales page Trello Board Let's connect on Instagram!    

Top Tips From The Write Coach✍️ The customer is the hero of your story.✍️ Educate your customer on why they need your help. ✍️ Kill your perfectionism.Who is the real hero of your story in content marketing?Your clients and readers desire to know your story, but how do you educate them and let them know you have the solution to their problem?Join Joyce and Lacy as they discuss who is the real hero of the marketing story.JOIN the TWC WRITING CLUB for $1 for the FIRST MONTH & $29/month after!MEMBERSHIP Includes Each Month:Week 1 - Writing Training Video & PDFWeek 2 - Audience Building Training - Marketing Monday LIVE once a monthWeek 3 - Grammar Training Video & PDFWeek 4 - 2-hour Group Coaching session - LIVEAll month long! Private Facebook Group to connect with your writing friends!You can check out the TWC Writing Club for $1 for the FIRST MONTH and $29/month for as long as you stay a member. Learn more and sign up at TheWriteCoach.biz/ClubAll links mentioned are in the Episode #1103 Post.The Full Post #1103: Do you want people waiting to buy your book? Interview with Lacy Boggs appeared first on The Write Coach site. Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

Lacy Boggs is the director of The Content Direction Agency. She helps personality-driven brands create and implement content marketing strategies tailor-made to support their customers and reach their goals. In today's episode, we talk about taking the long view, or as Lacy puts it, the 30,000-foot view. Which is to say, you can't be everywhere, and you certainly don't want to seem all over the place. It's much more effective to be intentional with what you are doing and where you are showing up. This is a great episode for anyone who cares about persuasion, conversion, and quality vs. quantity. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/248

Excited to have Lacy Boggs back on the show. As we are going deeper on the magic that sells. Lacy is a content strategist, author of the bestselling Kindle ebook, "Make a Killing With Content," and the director of The Content Direction Agency. She helps personality-driven brands create and implement content marketing strategies tailor-made to support their customers and reach their goals.

Excited to have Lacy Boggs back on the show. As we are going deeper on the magic that sells. Lacy is a content strategist, author of the bestselling Kindle ebook, "Make a Killing With Content," and the director of The Content Direction Agency. She...

Have you ever blogged to blog? Lacy Boggs is a content strategist, author of the bestselling Kindle ebook, "Make a Killing With Content," and the director of The Content Direction Agency. She helps personality-driven brands create and implement content marketing strategies tailor-made to support their customers and reach their goals. Today we are talking about the importance of blogging and why you need a strategy.   

Have you ever blogged to blog? Lacy Boggs is a content strategist, author of the bestselling Kindle ebook, "Make a Killing With Content," and the director of The Content Direction Agency. She helps personality-driven brands create and implement...

What does it take to have a blog that actually makes an impact for your business? It all starts with strategy. Lacy Boggs is a content strategist, author of the bestselling Kindle ebook, "Make a Killing With Content," and the director of The Content Direction Agency. She helps personality-driven brands create and implement content marketing strategies tailor-made to support their customers and reach their goals. To learn more, go to lacyboggs.com/undercover. Here's what we covered on the episode: How I met Lacy from B-School in 2013, and hired her to write my sales page copy in 2016 Why Lacy believes blogging is not dead due to the majority of what we consume on the internet being text Why you can't have design without copy and content Focusing on Why-to content versus How-to content inorder to help customers who don't need to know how you're doing something How there's a story and a why behind every design and how sharing those two things can help create trusting relationships that will make people want to do business with you Lacy explains that without strategy your content won't matter and the why's you need to consider behind every piece of content How everyone's strategy looks different and how reverse engineering to craft your content from your why and end goal  is where you should start Check out The Content Direction Agency website to read different case studies about how they've helped people and how it could help your business The story behind Lacy helping on a very successful membership site, driven by organic blog traffic Lacy explains the different services her and her team offer, ranging from monthly retainers for clients, to full launches The story behind how The Content Direction Agency grew organically and how their team is made of women who specialize in all different areas of marketing so their clients receive the best in every department Lacy's small group program called CIA (Content Intelligence Academy) in 90 days that teaches Lacy's system for putting together content strategy and a content calendar Lacy explains the biggest thing she's learned in her eight years of business is that nobody can tell you what's going to work for your business How you should become a leader in marketing versus a follower in marketing because what works for someone else isn't going to work for you and your business Why Lacy thinks it's important as a copywriter to change your copy to match the personality and voice of your client What a brand voice style guide is and how it can help create consistency, especially when you have a client bringing in multiple contractors How you can visit lacyboggs.com/cia90 to learn more about Content Intelligence Academy which is coming up in June again Other ways Lacy can help you through discussing strategy or blogging on your behalf Why outsourcing stressful tasks, tasks that aren't a good use of your time, or tasks out of your wheelhouse is a smart thing to do Connect with Lacy through her website or by checking out CIA in 90 days   Links mentioned Lacy's Website - The Content Direction Agency Lacy's book- Make a Killing With Content  CIA in 90 Days  Lacy's Voice Identification Process Like what you heard? Click here to subscribe + leave a review on iTunes. Click here to join the free community!  Let's connect on Instagram!

Content strategist Lacy Boggs covers leadership marketing, having conversations with future clients, and how to shift your message from “vitamins” to “painkillers.” TOPICS DISCUSSED IN THIS EPISODE: How the current quarantine situation perfectly parallels the entrepreneurial journey Lacy's take on leadership marketing Why blueprints and formulas don't work for everyone–and what to do instead The […] The post Marketing Painkillers, Not Vitamins with Content Strategist Lacy Boggs #089 appeared first on Brand Strategist & Content Strategy | Britney Gardner.

If there is one constant in digital marketing… it's that what works is always changing. Lacy Boggs, content strategist and Director of The Content Direction Agency, says that sophisticated consumers, who quickly recognize marketing campaigns “in the wild” and make them less effective, have accelerated that trend. That means lower conversion rates for traditional sales funnels, free webinars, and the like. But, says Lacy, there is a solution. It's all about customizing your marketing campaigns to your business and target market – not following the cookie-cutter approaches out there. She calls it “leadership marketing,” and we take a deep dive into what it means and how to make it work on a practical level, including the best platforms, what to say to get attention, and more. The great thing is, if you do it right, you won't spend any more money on your marketing… maybe even less. We go into that in detail, including…  How to balance organic and paid traffic Finding the most effective channels for your business  An alternative to “traditional” webinar funnels The three pieces you need in every marketing plan And more

Lacy Boggs (https://lacyboggs.com) is director of The Content Direction Agency (https://lacyboggs.com). She helps small businesses and solopreneurs teach them how to drive their own content marketing with strategies and frameworks that make content easier and more effective to produce. In this conversation Lacy talks with Erik about how she built her business putting in just 20 hours a week, has maintained flexibility and work life balance, and made time for herself and family along the way. This episode is brought to you by: LinkedIn Learning (http://linkedinlearning.com/todo)

If you are someone who has a goal in mind and wants to show the world what it is but the imposter syndrome is getting in the way then this episode is for you because we talk about the mind traps of self doubt and the fear that holds you back from showing the world what it is you are capable of.  Today you will learn how to stop comparing yourself to others and get off that hamster wheel of self doubt, how to create a community of people who know that you are capable of great things and hold you accountable for going big even when you want to play small and lastly, why its important to seek out mentorship and coaching in your weaker areas and chose to grow and learn rather than feeling inferior and quit.    If you are someone who knows that you have a gift, skill or knowledge that needs to be shared with the world then this episode is for you because today I chat with Lacy Boggs, the owner of the Content Direction Agency. Lacy is incredibly knowledgable in the feild of content marketing but also a true inspiration for all of us who have big dreams to never give up.    Instagram: @lacylu42 Website: https://lacyboggs.com Blog: https://lacyboggs.com/blog/  

If you are someone who has a goal in mind and wants to show the world what it is but the imposter syndrome is getting in the way then this episode is for you because we talk about the mind traps of self doubt and the fear that holds you back from showing the world what it is you are capable of.  Today you will learn how to stop comparing yourself to others and get off that hamster wheel of self doubt, how to create a community of people who know that you are capable of great things and hold you accountable for going big even when you want to play small and lastly, why its important to seek out mentorship and coaching in your weaker areas and chose to grow and learn rather than feeling inferior and quit.    If you are someone who knows that you have a gift, skill or knowledge that needs to be shared with the world then this episode is for you because today I chat with Lacy Boggs, the owner of the Content Direction Agency. Lacy is incredibly knowledgable in the feild of content marketing but also a true inspiration for all of us who have big dreams to never give up.    Instagram: @lacylu42 Website: https://lacyboggs.com Blog: https://lacyboggs.com/blog/  

Today I'm joined by Lacy Boggs. Lacy is a content strategist, author of the bestselling Kindle ebook, "Make a Killing With Content," and the director of The Content Direction Agency. She helps small business owners fill their program or practice without giving Facebook a dime with content marketing. Lacy and dig into how her business is doing in this time of lockdown and she shares her advice on how we can market our businesses in a time of pandemic, without being a dick. Because Lacy is a content marketing wiz, she has lots to say about what sort of content we should (and shouldn't) be creating AND what we do with it once we've produced it to get the maximum value from our hard work. We discuss simple things we can do as business owners to create value AND sell our services, as well as, of course, what's giving us joy right now. You can learn more about Lacy by going to lacyboggs.com/undercover

Terra interviews Lacy Boggs, Content Strategist and Director of The Content Direction Agency. Lacy helps personality-driven brands create and implement content marketing strategies tailor-made to support their customers and reach their goals. You'll feel like you are on a coffee date with Terra and Lacy as they share laughs and stories about how they used to co-host a podcast "back in the day." Besides listening in on their lastest friendship scoop and obsession with Hallmark movie scripts, you'll learn the steps you need to take to create a content strategy that converts into new customers. Lacy also shares the latest trends on what is working now vs. what worked in the past. If you are looking to use social media, blogging, or podcasting to reach your future customers, you won't want to miss this episode.www.TerraBohlmann.com/consult

You might have tons of great content from social media or blog posts, but do you have a clear strategy that leads your audience to connect that content to what truly drives your business? Lacy Boggs joins me and explains why you don’t always have to do what everyone else is doing in marketing, how to create a process for deciding what your own marketing strategy should be, and so much more!     In this podcast episode, we share:  Why content marketing must be aligned with your business goals How Lacy used weekly Facebook Live videos to increase audience engagement  Why doing your own thing can actually enhance your marketing strategy  What shifts Lacy experienced in her business to become a leader  How Lacy lets clients know CDA is a team effort     Memorable Quotes:  “Content marketing is useless if it isn’t tied to your bigger business goals.” “You’re a leader in your industry. You wouldn’t be a business owner if you weren’t.” “You don’t have to follow the exact blueprint or formula that everyone else is doing in order to see success.” “There’s a huge space for quality and there’s a huge space for personalization.”    About Lacy: Lacy Boggs is a content strategist, author of the bestselling Kindle ebook, "Make a Killing With Content," and the director of The Content Direction Agency. She helps personality-driven brands create and implement content marketing strategies tailor-made to support their customers and reach their goals. Connect with Lacy: Facebook Instagram LinkedIn Twitter   Links Mentioned: https://lacyboggs.com/savvysocial   This Episode Is Made Possible By: Social Report: The world’s most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Her team creates content, copy, and content strategy for personality-driven small businesses, offers support for businesses at every level including courses, a group program, and done-for-you copywriting and strategy services.Today she’s here to share with us her journey to entrepreneurship, tips on content creation and some of her strategies in running her content marketing business!In this episode you will...Hear about Lacy's story before making the leapFind out what made her decide to quit her jobLearn about finding what makes you uniqueGet insights on how you can navigate when starting outKnow that we learn by doing, no one got it right the first timeDiscover the importance of doing what you loveGather some pointers when you are starting out with content creationGet tips on how to hire subcontractorsGet insights in making sure you are legally coveredand more! Insights:"Your journey, it will never be a straight line.""Failing" at a typical blueprint-style launch taught me that it's more important to find your own leadership marketing formula than to follow the crowd.""Essentialism is the disciplined pursuit of less" (but better)."

Lacy Boggs, content mastermind and owner of her own marketing agency, is joining me on the show. She's introducing Leadership Marketing, which I believe is the best way to get your message seen. Leadership Marketing breaks away from cookie cutter marketing practices, because when your marketing is the same as everyone else's, that's all your audience sees. This episode is for you if you're worn out from the same content marketing that is being displayed on repeat and you're looking for a new and effective way to connect with your people. Visit this episode's show notes page here: https://drmichellemazur.com/2020/02/leadership-marketing-with-lacy-boggs.html

There's so much we can learn from other people's journeys, so I wanted to end season 5 of the Get Paid Podcast sharing a little bit about my own business-building journey and some of the mindset shifts and realizations I've had about being a business owner. Most of them are recent, others have been percolating for a few years, but I believe all of them are going to help me (and hopefully some of you) keep going.  “What would you do if you were the best fucking copywriter or designer or business coach or ad consultant? What would you start doing if it was proven that you were the absolute best?”  — Claire Pelletreau    This Week on the Get Paid Podcast Why focusing on tactics versus mindsets was detrimental for me  Mindset Shift #1: 'Believing what's possible'  Why the name 'Million Dollar Badass' rubbed me the wrong way  Mindset Shift #2: Why investing money for accountability works for me  Mindset Shift #3: Why investing money for time works for me  Why I hire copywriters  Mindset shift #4: Your price will always be wrong for some people Mindset shift #5: Not babysitting other people's investment  Mindset shift #6: Everyone is a fucking mess  Mindset shift #7: "Confidence is really important, really Claire?"  Operating from the place that I'm the fucking best  Mindset shift #8: Investing money for confidence works for me  Resources Mentioned:     ‘What does it take to make a million dollars?' Episode 257 of The Life Coach School with Brooke Castillo Mariah Coz Claire's Episode on Mariah's Podcast Rachel Rodgers Making a Million Dollars by Rachel Rodgers The Accelerator by Mariah Coz Natalie Taylor from The Missing Ink (Copywriter) ‘Everything I Did to Close Out a $220k year' Episode 57 of the Get Paid Podcast Eman Zabi from The Scribesmith (Copywriter) James Wedmore (6 to 7 figures) Jessica Eley  (Mindset Coach) ‘Courtney Sanders: Rejecting the Guru Track' Episode 61 of the Get Paid Podcast Joel Klettke (“this guy Joel from The Copywriter Club conference”) Lacy Boggs from the Content Direction Agency (Copywriter) Sarah Ancalmo Ashman from Public Persona   Connect with me:   Website Instagram Step up Your Facebook Ads Game   Today's episode is brought to you by our Free Facebook Ads Masterclass. Five ad formulae that sell online courses on autopilot. People tell me all the time that even thinking about getting started with Facebook and Instagram ads feels incredibly overwhelming, and I don't blame them. It isn't easy! That's why I recorded this masterclass to teach you about just 5 ads that you can use to sell more of your online course group program or mastermind.    Sign up, watch it, and then I want you to just choose one of those five ads to focus on to start, get instant access to the training here.  Now it's time to GET PAID   Thanks for tuning into the Get Paid Podcast! If you enjoyed today's episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media.   Now, it's time to go get yourself paid.

Ep #135: Let’s imagine that you create a lot of content, you blog consistently, you put all of yourself into that, but nobody buys. Such a terrible feeling. Ok, it’s too dramatic. Maybe you’ve got some sales or weren’t that good and consistent in blogging. But any way you want to see better results from your blog. How to get more sales? How to create content that will support your sales offer? How to plan a content calendar? In this episode, Lacy Boggs shares how to leverage your blog to be your most powerful sales tool. Lacy is a content strategist, author of the bestselling Kindle ebook, "Make a Killing With Content," and the director of The Content Direction Agency. She helps personality-driven brands create and implement content marketing strategies tailor-made to support their customers and reach their goals. You will learn: Lacy worked as a writer for a magazine, but when she got pregnant, she quit and started a food blog and became a freelancer After struggling to make money from her writing she finally found the way to grow it as a business  Is blogging dead? And why there is still a space for you How to use a blog to get sales How to set goals for your blog to make it your powerful sales tool How to create content that converts How to align six months of content with your sales strategy How to use blogging for selling a regular service How to plan promotional content for the sale season or a product launch The first place to look at on your blog if your content doesn’t convert Why you should spend more time promoting your content rather than creating How to promote your blog posts Let’s get in touch: Would you like to get free PR? Download a free guide ‘How to Get Interviewed on the Podcasts Every Week’ on marinabarayeva.com/podcastguest Follow on YouTube.com/MarinaBarayeva Follow on Instagram.com/MarinaBarayeva

Lacy Boggs is a content strategist, author of the bestselling Kindle ebook, Make a Killing With Content, and the director of The Content Direction Agency. She helps personality-driven brands create and implement content marketing strategies tailor-made to support their customers and reach their goals.Learn more at: lacyboggs.comRebelpreneur Radio with Ralph Brogdenhttps://businessinnovatorsradio.com/rebelpreneur-radio-with-ralph-brogden/

There's so much we can learn from other people's journeys, so I wanted to end this season of the Get Paid Podcast sharing a little bit about my own business-building journey and some of the mindset shifts and realizations I've had about being a business owner. Most of them are recent, others have been percolating for a few years, but I believe all of them are going to help me (and hopefully some of you) keep going.  “What would do if you were the best fucking copywriter or designer or business coach or ad consultant? What would you start doing if you it was proven that you were the absolute best?”  — Claire Pelletreau    This Week on the Get Paid Podcast Why focusing on tactics versus mindsets was detrimental for me [3:34] Mindset Shift #1: 'Believing what's possible' [5:57] Why the name 'Million Dollar Badass' rubbed me the wrong way [9:44] Mindset Shift #2: Why investing money for accountability works for me [13:28] Mindset Shift #3: Why investing money for time works for me [15:18] Why I hire copywriters [16:43] Mindset shift #4: Your price will always be wrong for some people [27:30] Mindset shift #5: Not babysitting other people's investment [31:35] Mindset shift #6: Everyone is a fucking mess [37:03] Mindset shift #7: "Confidence is really important, really Claire?" [42:10] Operating from the place that I'm the fucking best [45:30] Mindset shift #8: Investing money for confidence works for me [49:38] Resources Mentioned:     ‘What does it take to make a million dollars?' Episode 257 of The Life Coach School with Brooke Castillo Mariah Coz Claire's Episode on Mariah's Podcast Rachel Rodgers Making a Million Dollars by Rachel Rodgers The Accelerator by Mariah Coz Natalie Taylor from The Missing Ink (Copywriter) ‘Everything I Did to Close Out a $220k year' Episode 57 of the Get Paid Podcast Eman Zabi from The Scribesmith (Copywriter) James Wedmore (6 to 7 figures) Jessica Eley  (Mindset Coach) ‘Courtney Sanders: Rejecting the Guru Track' Episode 61 of the Get Paid Podcast Joel Klettke (“this guy Joel from The Copywriter Club conference”) Lacy Boggs from the Content Direction Agency (Copywriter) Sarah Ancalmo Ashman from Public Persona   Connect with me:   Website Instagram The Most Important Training for Course Creators    If you're like me, you've heard the talk: “Evergreen funnels aren't effective. Only certain types of businesses can actually sell on autopilot”. But, that's not true at all. I've made $50,000 in revenue with Mariah Coz's evergreen funnel strategies.    Now, you can walk through her entire system in her free class: ‘how To Sell More Courses With An Evergreen Sales Funnel'.  It's kinda insane how detailed she gets in this training. Visit clairepells.com/ee to get it right now.    Now it's time to GET PAID   Thanks for tuning into the Get Paid Podcast! If you enjoyed today's episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media.   Now, it's time to go get yourself paid!

 Learn how to harness the power of content by having a clear why with your business goals Know how to unleash the power of content that can help you build and scale your business Learn what content marketing and why is it important Resources/Links: Grab Your Free Editorial Calendar Template: https://lacyboggs.com/theinvisible/ Summary Lacy Boggs is a content strategist, author of the bestselling Kindle ebook, "Make a Killing With Content," and the director of The Content Direction Agency. In this episode, Lacy shares how she helps personality-driven brands create and implement content marketing strategies tailor-made to support their customers and reach their goals. Check out these episode highlights: 01:43 – Lacy's ideal client: Our ideal clients are online business owners who drive leads through their content or through their websites and who have a personality-driven brand. 01:58 – Problem she helps solve: We create unique content strategies and then help do the implementation for that so that they don't have to. 02:34 – Typical symptoms that clients do before reaching out to Lacy: A lot of times what I hear is that they simply don't have the time to create all the content they need to market their business on all the different channels we have to be on these days. 04:14 – Common mistakes people make when trying to solve that problem: A lot of times even very successful business owners haven't really connected the dots between their content and their business goals. So, they may be creating tons and tons of content but they haven't actually figured out like is this piece of content moving my business toward the goal. 05:31 – Lacy's Valuable Free Action(VFA): I always tell people to start with why. There are two big whys when it comes to content. There's the why for your reader or your audience and there's the why for your business. And if you can define those two big why's for your content strategy that'll go a long way to making sure that each piece is aligned with the why. 06:37 – Lacy's Valuable Free Resource(VFR): lacyboggs.com/theinvisible 07:28 – Q:'How to actually leverage each piece of content.?" A: Don't reinvent the wheel when you're trying to do your content. Lead them back to your cornerstone piece of content. And that cornerstone piece of content should usually be supporting your business goals like have an opt-in, grab leads, get people to sign up for your thing, or apply to talk to work with you. Tweetable Takeaways from this Episode: Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland: [00:00:09] Hello everyone and a very warm welcome to another edition of Marketing The Invisible. My name is Tom Poland. Beaming out to you from on the sand next to the waves, a Little Castaways Beach in Queensland, Australia. Joined today by Lacy Boggs. Lacy, good day. Welcome, and where are you hanging out? Lacy Boggs: [00:00:25] Oh, I'm here in just north of Denver, Colorado. Tom Poland:[00:00:29] Beautiful. How's the weather this time of year? Hot? Lacy Boggs: [00:00:31] It's hot here. Tom Poland:[00:00:32] Yeah, yeah. It's beautiful here. We have 70, 80 degrees most days and its winter. And as you always know it's a tough winter in Queensland when you've got to wear two T-shirts instead of one. Tom Poland: [00:00:45] Oh,

 Learn how to harness the power of content by having a clear why with your business goals Know how to unleash the power of content that can help you build and scale your business Learn what content marketing and why is it important Resources/Links: Grab Your Free Editorial Calendar Template: https://lacyboggs.com/theinvisible/ Summary Lacy Boggs is a content strategist, author of the bestselling Kindle ebook, "Make a Killing With Content," and the director of The Content Direction Agency. In this episode, Lacy shares how she helps personality-driven brands create and implement content marketing strategies tailor-made to support their customers and reach their goals. Check out these episode highlights: 01:43 – Lacy's ideal client: Our ideal clients are online business owners who drive leads through their content or through their websites and who have a personality-driven brand. 01:58 – Problem she helps solve: We create unique content strategies and then help do the implementation for that so that they don't have to. 02:34 – Typical symptoms that clients do before reaching out to Lacy: A lot of times what I hear is that they simply don't have the time to create all the content they need to market their business on all the different channels we have to be on these days. 04:14 – Common mistakes people make when trying to solve that problem: A lot of times even very successful business owners haven't really connected the dots between their content and their business goals. So, they may be creating tons and tons of content but they haven't actually figured out like is this piece of content moving my business toward the goal. 05:31 – Lacy's Valuable Free Action(VFA): I always tell people to start with why. There are two big whys when it comes to content. There's the why for your reader or your audience and there's the why for your business. And if you can define those two big why's for your content strategy that'll go a long way to making sure that each piece is aligned with the why. 06:37 – Lacy's Valuable Free Resource(VFR): lacyboggs.com/theinvisible 07:28 – Q:'How to actually leverage each piece of content.?" A: Don't reinvent the wheel when you're trying to do your content. Lead them back to your cornerstone piece of content. And that cornerstone piece of content should usually be supporting your business goals like have an opt-in, grab leads, get people to sign up for your thing, or apply to talk to work with you. Tweetable Takeaways from this Episode: “There are two big whys when it comes to content. There's the why for your reader or your audience and there's the why for your business. And if you can define those two big why's for your content strategy that'll go a long way to making…Click To Tweet “Don't reinvent the wheel when you're trying to do your content. Lead them back to your cornerstone piece of content. And that cornerstone piece of content should usually be supporting your business goals like have an opt-in, grab leads,…Click To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland: [00:00:09] Hello everyone and a very warm welcome to another edition of Marketing The Invisible. My name is Tom Poland. Beaming out to you from on the sand next to the waves, a Little Castaways Beach in Queensland, Australia. Joined today by Lacy Boggs. Lacy, good day. Welcome, and where are you hanging out? Lacy Boggs: [00:00:25] Oh, I'm here in just north of Denver, Colorado. Tom Poland:[00:00:29] Beautiful. How's the weather this time of year? Hot? Lacy Boggs: [00:00:31] It's hot here. Tom Poland:[00:00:32] Yeah, yeah. It's beautiful here. We have 70, 80 degrees most days and its winter.

In this episode, I speak with Lacy Boggs , director of The Content Direction Agency -writing high quality content and creating bespoke content marketing strategies for online entrepreneurs. Determined to stay home with her baby about 8 years ago, Lacy quit her regular job as a journalist, started writing a food blog and eventually started ghostwriting for some big authors. She has an amazing talent of being able to write content from each client’s own tone of voice, so this led her to starting her own agency. She started as a solo freelance writer to growing into a team of 10 while only working 20 hours per week. Listen here to learn all about how Lacy grew The Content Direction Agency, how her incredible team is able to produce content that is used to its full potential, and why the agency model was the better decision for her to scale her business.

Solving content marketing problems can be costly and tedious.  And, what if you could get an unfair advantage by learning how to use content that leads to conversions? In this episode, my guest, Lacy Boggs, talks about how to create content that converts and delivers. As a content strategist, she gives advice on thinking of the bigger picture before getting started. Lacy is the director of The Content Direction Agency and has helped create personality-driven and tailor-made strategies for customers to achieve their goals.  Lacy is also the author of the bestselling Kindle eBook, Make a Killing With Content. Discover how to create content that converts!

Do you stuggle with the business of using your content? Ever wrote blog posts, books or simply an idea list that went no where? Creating content can be frustrating, especially if you aren't using it to it's full potential. The guest on today's episode, Lacy Boggs, is a master of content. Her company, The Content Direction Agency, helps personality driven brands create and implement content marketing strategies....You can connect with Lacy on Instagram at https://www.instagram.com/lacylu42/. Find the journal: http://befulfilledjournal.com/, the course: http://www.drainersanddrivers.com/home, and the community: www.befulfilledlife.com. See acast.com/privacy for privacy and opt-out information.

The Do This Sell More Show began as a weekly interview between Dave Lorenzo and a special guest. In this show Dave's guest is Lacy Boggs , Content Creation Guru.In this episode, Dave and Lacy discuss: Lacy's journey to becoming the content creation guru she is today.  Getting written content into the hands of the right people. How to create great blog content, white papers and free reports as marketing tools. The way to write for marketing (it's different than academic writing or writing for the court). How, when, and where to repurpose content. Putting your personality into your writing. Key Takeaways and actionable tips: Without great content, nobody is going to stay and read it.  Think about the goals of the content you are creating.  We read differently in different formats. We are more likely to commit to reading something on paper. Quality and consistency over quantity. Learn more about your ad choices. Visit megaphone.fm/adchoices

The Do This Sell More Show began as a weekly interview between Dave Lorenzo and a special guest. In this show Dave's guest is Lacy Boggs , Content Creation Guru. In this episode, Dave and Lacy discuss: Lacy’s journey to becoming the content creation guru she is today.  Getting written content into the hands of the right people. How to create great blog content, white papers and free reports as marketing tools. The way to write for marketing (it's different than academic writing or writing for the court). How, when, and where to repurpose content. Putting your personality into your writing. Key Takeaways and actionable tips: Without great content, nobody is going to stay and read it.  Think about the goals of the content you are creating.  We read differently in different formats. We are more likely to commit to reading something on paper. Quality and consistency over quantity. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to the Conscious Millionaire Show for entrepreneurs and business owners who want to Make Your First Million. With your Host, JV Crum III... Lacy Boggs: How to Blog to Make Massive Money Lacy Boggs is a content strategist, author of the bestselling Kindle ebook, "Make a Killing With Content," and the director of The Content Direction Agency. She helps personality-driven brands create and implement content marketing strategies tailor-made to support their customers and reach their goals. Like this Podcast? Get every episode delivered to you free!  Subscribe in iTunes And, download your free gift today... Get the High Performer Formula to Make Millions – Click Here! Please help spread the word. Subscribing and leaving a review helps other entrepreneurs and business owners find our podcast…and turn their big impact into their First Million. They will thank you for it.   Conscious Millionaire Network has over 1,800 episodes and 12 Million Listeners in 190 countries. Our original Conscious Millionaire Podcast was named in Inc Magazine as one of the Top 13 Business Podcasts!

Welcome to the Conscious Millionaire Show for entrepreneurs and business owners who want to Make Your First Million. With your Host, JV Crum III... Lacy Boggs: How to Blog to Make Massive Money Lacy Boggs is a content strategist, author of the bestselling Kindle ebook, "Make a Killing With Content," and the director of The Content Direction Agency. She helps personality-driven brands create and implement content marketing strategies tailor-made to support their customers and reach their goals. Like this Podcast? Get every episode delivered to you free!  Subscribe in iTunes And, download your free gift today... Get the High Performer Formula to Make Millions – Click Here! Please help spread the word. Subscribing and leaving a review helps other entrepreneurs and business owners find our podcast…and turn their big impact into their First Million. They will thank you for it.   Conscious Millionaire Network has over 1,800 episodes and 12 Million Listeners in 190 countries. Our original Conscious Millionaire Podcast was named in Inc Magazine as one of the Top 13 Business Podcasts!

Today, we’re talking about emails that convert. With me is an expert Copy Editor and Freelance Writer, Lacy Boggs! In this podcast, you will discover... Why “content marketing” is not separate from the rest of your marketing What kinds of content artists should be putting out there. Why nurturing your customers through email is more important than ever! (even in 2019) For full show notes, go to schulmanart.com/41 ++++++++++++++++++++

For this episode, you might want to grab a pen and paper to jot down notes! You can always listen to this episode again if you need to shake your memory.   In this episode, Karen shares tips on using LinkedIn to get your next coaching client and it all starts with your LinkedIn profile. Your LinkedIn profile is where your digital brand lives online. Listen and learn how to develop a strong LinkedIn headline, build your network, and more. Most importantly, learn how to turn your connections into clients in this episode. Tune in!   #GoodGirlsGetRich We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com. Episode Spotlights: How to use LinkedIn to get your next coaching client? (4:00) People often go to LinkedIn to look for a coach. Make sure you come up with the searches. (5:27) You can be the person that comes up when people on LinkedIn are searching for someone to hire you on the topics you support. You can control this. (6:57) Karen’s advice: Stop using Facebook Ads until you got your SEO in place. (8:15) Your LinkedIn profile is where your digital brand lives online. (9:30) Do a good job with keywords and utilize LinkedIn’s ‘My Dashboard’ section strategically. (10:44) Make your programs and your descriptions results-based. (13:34) Don’t overlook the ‘Skills & Endorsement’ section. (14:57) Be Proactive, Not Reactive to Building your LinkedIn network. Avoid this common mistake (16:39) Your goal is to ultimately get as many people from your LinkedIn network on the phone. (20:10) There are many different of connections that you might want to have. (23:17) Leverage your LinkedIn profile for PR. (24:28) Turn your connections into clients. (25:25) Do you know your LinkedIn’s Social Selling Index? (27:29) Quick recap of the tips from this episode (28:49) Resources Mentioned In This Episode: Do you have a content strategy? Check out GGGR Episode 68: Being a Content Writing Rockstar with Lacy Boggs and learn about tips about stepping up your content marketing strategy. Level up your LinkedIn Profile with these resources: GGGR Episode 16: 3 Secrets to Writing a Great LinkedIn Headline GGGR Episode 38: Writing a LinkedIn Summary That Attracts High-Paying Clients GGGR Episode 58: Your LinkedIn Profile – Bragging or Owning? Know more about LinkedIn’s Social Selling Index here – GGGR Episode 26: What’s your score? LinkedIn’s Social Selling Index (SSI) Join our Facebook group here.   Help Us Spread The Word! It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on twitter. Click here to tweet some love! If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you’re moved to, kindly leave us a rating and review. Maybe you’ll get a shout out on the show! Ways to Subscribe to Good Girls Get Rich: Click here to subscribe viaApple Podcasts Click here to subscribe viaPlayerFM You can also subscribe viaStitcher Good Girls Get Rich is also onSpotify Take a listen onPodcast Addict   

What does it take to have a blog that actually makes an impact for your business? It all starts with strategy.   This week, Good Girls Get Rich features guest Lacy Boggs, a content strategist, author of the bestselling Kindle ebook, "Make a Killing With Content," and the director of The Content Direction Agency. She helps personality-driven brands create and implement content marketing strategies tailor-made to support their customers and reach their goals.   In this episode, Karen and Lacy talked about the importance of having a good copy and implementing a good and effective content marketing strategy. Content drives everything right now. It builds relationships and trust which can then turn into sales and profits. Listen and learn about tips about stepping up your content marketing strategy.  Also, Lacy is so generous that she is offering Good Girls Get Rich podcast listeners a FREE editorial calendar to help you with your strategy. To learn more, go to lacyboggs.com/goodgirls. #GoodGirlsGetRich We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com. Episode Spotlights: From food blogging to content strategist: learn more about Lacy Boggs and her journey (3:38) Copy drives everything right now. It reaches out to people without annoying them. (9:40) Story behind how Lacy helped a company get $300,000 of investment. (14:00) What do most business owners miss about content marketing? (16:28) Building relationships and trust is a slow path that leads to profit. (19:11) We want our posts to have that personal touch. How do people outsource something as personal as a blog? (20:02) Two kinds of copywriters and content writers (21:41) Lacy’s advice for people who want to step up their content marketing: Get really clear about what you want to get out of your content marketing. (23:11) Importance of creating an editorial calendar (24:20) For Good Girls Get Rich listeners, get Lacy’s FREE editorial calendar templatehere (26:47) Repurposing your podcast episodes to blog posts or social media graphics (27:40) How to Repurpose Content to Maximize SEO Impact (and Avoid SEO Penalties) (33:36) Resources Mentioned In This Episode: Visit Lacy’s website to learn more about her and her services. Lacy’s bestselling Kindle ebook: Make a Killing With Content Get Lacy’s FREE editorial calendar templatehere. Check out Lee’s (reviewer of the week) podcast: The House of Life NYC Podcast If you are a podcaster, or you want to be a podcaster, check out one of our previous episodes: GGGR 065: For Podcasters – How To Use LinkedIn To Grow Your Show In Case You Missed It: GGGR 064 – Kendrick Shope and her Simple and Powerful Sales Techniques Help Us Spread The Word! It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on twitter. Click here to tweet some love! If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you’re moved to, kindly leave us a rating and review. Maybe you’ll get a shout out on the show! Ways to Subscribe to Good Girls Get Rich: Click here to subscribe viaApple Podcasts Click here to subscribe viaPlayerFM You can also subscribe viaStitcher Good Girls Get Rich is also onSpotify Take a listen onPodcast Addict  

Our guest today is the captivating intelligent Lacy Boggs, content strategist, author of the bestselling Kindle ebook, "Make a Killing With Content," and the director of The Content Direction Agency. She helps personality-driven brands create and implement content marketing strategies tailor-made to support their customers and reach their goals.   We dive into Lacy’s journey from working at a temp agency to building a super successful agency of her own.  You’ll hear how she dealt with overcoming her entrepreneurial hurdles and the obstacles she still faces and learns through while running her business. Grab a pen and notepad and get ready to jot down these Entrepreneurial nuggets Lacy is ready to dish out and gain insight on how to start or run your own agency on this episode of JereshiaSAID! For more information, visit www.jereshiahawk.com/podcast

This is a very special interview that I had with one of the leading blog writers in America - please join me as Lacy Boggs takes us on the journey of blogs and the power they have for your business!  

Have you heard about content marketing and does it send shivers down your spine? Do you have a blog but not sure how to... The post Lacy Boggs Knows A Lot About Content Creation | PoP 324 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.

Lacy Boggs teaches people how to create content that leaves an indelible impression. She is the author of the book Make A Killing With Content: Turn Content Into Profits With A Strategy For Blogging And Content Marketing. She also offers strategy sessions that are designed to look at what’s working and what’s not working in your content marketing. Quotes To Remember: “Just creating great content is not enough anymore.” “Too many bloggers think that blogging ends when you press post/publish. But really, it’s just the beginning.” “Blogging is not dead.” “The numbers on the list are important but only if you have your big picture goals in mind.”   What You’ll Learn: Attracting Readers To Your Content Advice for People Who Want to Start a Blog Getting Readers to Buyers Finding that Sweet Spot Where You Can Offer Free Value Knowing Your Whys and Hows   Key Links From The Show: Lacy’s Site Udemy TaskRabbit   Recommended Books: Content Marketing Secrets by Marc Guberti Make A Killing With Content: Turn Content Into Profits With A Strategy For Blogging And Content Marketing by Lacy Boggs Essentialism by Greg McKeown Non Obvious: How to Think Different, Curate Ideas & Predict the Future by Rohit Bhargava Mass Persuasion Method by Bushra Azhar   Support Breakthrough Success On Patreon Please consider supporting Breakthrough Success on Patreon. I publish five episodes per week which I carefully prepare for, and I choose to not run ads in my podcast to enhance the listener experience. I offer my patrons various perks, and even a donation as small as $1/mo would make a big difference for growing and maintaining Breakthrough Success. You can support Breakthrough Success by going here.

Today I’m joined by content marketing expert Lacy Boggs, to talk all about how to create really engaging content. More importantly, how one figures out what kind of content to promote to his or her audience. The reality is that a calendar with content is going to help you get consistent and better results, which makes this such an important topic to pay attention to for all online marketers!

Lacy Boggs shares how her content marketing has evolved to focus on producing clients--not just email subscribers. Plus, she shares why she's asking for more referrals and hanging out where your ideal clients hang out. The post EP 125: Writing Content For Results with Content Direction Agency Founder Lacy Boggs appeared first on What Works.

A career story demonstrating how we can better direct our careers–even if things aren’t necessarily going our way–when we truly know our skills and strengths.

What does it take to have a blog that actually makes an impact for your business? It all starts with strategy. Lacy Boggs is a content marketing strategist, author of the bestselling book, "Make a Killing With Content," and director of The Content Direction Agency. She teaches small businesses and solopreneurs to drive their own content marketing with strategies and frameworks that make content easier and more effective to produce and close the gap between content and sales. Check out her free resource library at lacyboggs.com/library

In this special episode bonus episode of Profit, Power, Pursuit, we’re sharing an interview Tara did with Content Marketing Strategist Lacy Boggs during her last CreativeLive course, Create a Marketing Plan to Grow Your Standout Business. Lacy Boggs is the founder of the Content Direction Agency, which helps small business owners create sales-focused content to […] The post Special Episode with Content Marketing Strategist Lacy Boggs appeared first on What Works.

"The Success Sessions" is a series in which Gemma invites business rockstars who are killing it in their own field to talk about the meaning of success. In this episode, Gemma is joined by content strategist, Lacy Boggs. Resources mentioned in this episode: Make a killing with content by Lacy Boggs: http://amzn.to/2jhjhA4 The Content Direction Agency: https://lacyboggs.com/ Lacy's freebies: https://lacyboggs.com/library/ Lacy on Facebook: https://www.facebook.com/ghostbloggergb Lacy on Instagram: https://www.instagram.com/lacylu42/ More on Lacy here: Lacy Boggs is a content marketing strategist, author of the bestselling book, "Make a Killing With Content," and director of The Content Direction Agency. She teaches small businesses and solopreneurs how to stop blogging into the void and start creating content that drives sales. Book a Strategy Session with Lacy here: http://lacyboggs.com/undercover For more simply smart strategies and business inspiration, find Gemma here: http://gemmawent.co.uk/

An interview by fellow content queen Lacy Boggs, where we dig into how to cultivate creativity to stan out from the crowd.

Segment 1: In our Trends and Insights Segment we talk with Lacy Boggs, owner of The Content Direction Agency, about changes in the rules of blogging.Segment 2: Our Success Interview is with Jennifer "Sparkle" Johnson. She talks with us about her experiences building her successful coaching business and how to price your products and services for success.Segment 3: The Business Builder Segment is all about Product Ladders; what they are and why it is absolutely essential for you to create on for your business.

Lacy Boggs joins Kira and Rob to talk about creating a distinctive brand voice for her own business as well as her clients, what kinds of projects she takes on (and how she prices them), the impact creating courses and other content has had on her business and the advice she would give to just-starting-out Lacy about copywriting and building a business. Lacy is an expert content creator. This episode is jammed full of great advice and helpful tips that other writers should pay close attention to. Click the play button below, or scroll down for a full transcript. The people and stuff we mentioned on the show: Sponsor: AirStory Sarah Ancalmo Tara Gentile Beth Hayden Sally Hogshead and How to Fascinate Lacy’s About Page Lacy’s Website Lacy's Facebook page Lacy’s Library Kira’s website Rob’s website The Copywriter Club Facebook Group Intro: Content (for now) Outro: Gravity Full Transcript: Rob: The Copywriter Club Podcast is sponsored by Airstory, the writing platform for professional writers who want to get more done in half the time. Learn more at Airstory.co/club. Kira: What if you could hang out with really talented copywriters and other experts, ask them about their successes and failures, their work processes and their habits, then steal an idea or two to inspire your own work? That’s what Rob and I try to do every week at The Copywriter Club Podcast. Rob: You’re invited to join the club for episode 16 as we chat with copywriter and secret agency, Lacy Boggs, about telling a good story, creating a unique brand voice for her business, being an authority and her secrets for improving her own writing skills. Hey, Kira, Lacy. Kira: Hey. Lacy: Hey! Kira: Hey, Rob. Hey, Lacy. Thanks for being here, Lacy. Lacy: Yeah, I do love being introduced as a secret agent. That’s pretty fun. Rob: You are a secret agent, or at least that’s what we’d be lead to believe on your own website. Lacy: That’s right. That’s right. Rob: In fact, that’s sort of my first question for you. You’ve got such a unique brand voice. It comes out so clearly on your website. Tell us a little bit about that. Lacy: Sure, yeah. That was an interesting process I went through about two years ago now. I worked with Sarah Ancalmo of Public Persona for that and she was a client of mine first and then I told her, “Yeah, I need you.” Then I worked with her to get my branding down. It was a really interesting process. I have so much respect for her because she is ... She goes really in depth, you know? It’s a really interesting process to go through, but while we were going through what she calls privé which is the first part of her process, this idea kept coming up that I was going undercover or that I was pretending to be other people. I have a degree in film. I love film noir. I love fiction and reading mysteries and stuff. It evolved from there that ... I remember asking her, “Is this weird? Can I do this? Is this too over the top?” We didn’t want to be kitschy with it, but at the same time it was so much fun. It felt so good. It felt real. It felt like where I was supposed to be. Anyway, it was an interesting process to get there. Kira: How has your brand changed your business and even your life? I know we chatted about this a bit and I’ve worked with Sarah as well and just the impact that a new brand can make. Even on the way that you style your hair, right? Lacy: Yeah. Kira: It just changes everything. Can you share any numbers, business numbers, or just any changes in your person life? Lacy: Yeah. One thing that Sarah says during the process is that you’re branding yourself for the business you want to have in five years, not the business you have right now. It’s very forward-looking. Part of the process was for me to define who would be my ideal customer if I were thinking bigger. This was two years ago, but five years out, who do I want to be working with? What do I want to be doing?

Been feeling in kind of a... SLUMP lately? The PS gals talk about their own summer slumps, rediscovering your passion, direction, and drive, and the importance of a community to see you through it all.

Been feeling in kind of a... SLUMP lately? The PS gals talk about their own summer slumps, rediscovering your passion, direction, and drive, and the importance of a community to see you through it all.

How do those internet rockstars create sales pages that close five, six, even seven figures in a single launch? Melissa Burkheimer is sales page designer to the internet stars, and she shares her step-by-step process for creating sales pages that will move your business forward.

How do those internet rockstars create sales pages that close five, six, even seven figures in a single launch? Melissa Burkheimer is sales page designer to the internet stars, and she shares her step-by-step process for creating sales pages that will move your business forward.

The post Episode 79: How To Use Your Blog To Make More Sales with Lacy Boggs appeared first on Evolve Your Wedding Business - Wedding Business Marketing & Strategy.

Segment 1: In our Trends and Insights Segment we talk with Lacy Boggs, owner of The Content Direction Agency, about changes in the rules of blogging.Segment 2: Our Success Interview is with Jennifer "Sparkle" Johnson. She talks with us about her experiences building her successful coaching business and how to price your products and services for success.Segment 3: The Business Builder Segment is all about Product Ladders; what they are and why it is absolutely essential for you to create on for your business.

Segment 1: Our Trends and Insights Segment features Communication Rebel Michelle Mazur talking with us about the trend away from selling from the stage.Segment 2: The Success Interview is with Lacy Boggs, owner of The Content Direction Agency talking with us about how she has grown her blogging and social media business.Segment 3: The Business Builder focuses on how to quickly and easily create free gifts and opt in products.