Podcast appearances and mentions of london lazerson

London Lazerson, co-founder of Final Boss Sour, discusses the company's explosive growth, innovative marketing strategies, and the impact of influencer Keith Lee's review. He shares insights on product seeding, creating entertaining content for top-of-funnel marketing, and the importance of building relationships with influencers. The episode also explores the challenges and successes of launching a new CPG brand in the competitive food challenge market.Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

At the Retail Collective's CEO Roundtable in September, a dynamic influencer panel shared insights on building brands and navigating the creator economy. Panelists included Bubba Page, a serial entrepreneur and investor connecting influencers with startups; Lindsay Arnold, a former "Dancing with the Stars" professional turned mom influencer and founder of The Movement Club; Sarah Merrell, a marketing professional turned creator collaborating with over 40 brands annually; Daniel Harmon, co-founder of the Harmon Brothers and an expert in viral video marketing; and London Lazerson, a marketing expert and co-founder of Final Boss Sour, blending content creation with entrepreneurial ventures. Their diverse experiences offered actionable strategies for leveraging influencer marketing effectively.

  In this podcast episode, London Lazerson shares his evolution from failed sketch comedy attempts to viral digital content creation. His journey began with a humorous video about blowing the world's largest bubble, which received 80 million views. He later shifted focus to Tesla-related content, garnering 100 million views in a year. Hired as a creative director at an ad agency in 2018, he gained critical insights into consumer behavior and content strategy, which helped him rapidly grow his TikTok following. Lazerson emphasizes the importance of value-driven content and adapting to high-attention platforms, leveraging these lessons to co-found Final Boss Sour, a unique sour gummy candy brand that is now one of the top food items being sold on TikTok shop.       

Luck isn't what it seems. You don't sit back and receive it passively - you go out, live your life a certain way, make choices and DO things (sometimes many things) that position you to MAKE YOUR OWN LUCK. You need to get to where the opportunity is and be ready for it. This week we welcome to the pod a social media phenomenon: London Lazerson, Viral Creator of Londonlaz, and someone who has proven it can be done. He has a massive following on social media- an astounding 9.5 million followers on Tiktok. London creates fun, entertaining, bold and creative content that includes all kinds of cool superhuman feats. Here is a living breathing example of this week's Shawnism.Shawn and London banter about striving for a mix of effort and luck- how they make their own luck through hard work, networking, and strategic decision-making, BUT both also acknowledge the unpredictable and fortuitous elements that contribute to their achievements. If you are any type of creative - especially a content creator - you will want to hear how London keeps a beginner mindset and leans hard into perseverance. This isn't just manifesting luck. This is work too - so get out there and put this Shawnism into practice: MAKE YOUR OWN LUCK.

Luck isn't what it seems. You don't sit back and receive it passively - you go out, live your life a certain way, make choices and DO things (sometimes many things) that position you to MAKE YOUR OWN LUCK. You need to get to where the opportunity is and be ready for it. This week we welcome to the pod a social media phenomenon: London Lazerson, Viral Creator of Londonlaz, and someone who has proven it can be done. He has a massive following on social media- an astounding 9.5 million followers on Tiktok. London creates fun, entertaining, bold and creative content that includes all kinds of cool superhuman feats. Here is a living breathing example of this week's Shawnism.Shawn and London banter about striving for a mix of effort and luck- how they make their own luck through hard work, networking, and strategic decision-making, BUT both also acknowledge the unpredictable and fortuitous elements that contribute to their achievements. If you are any type of creative - especially a content creator - you will want to hear how London keeps a beginner mindset and leans hard into perseverance. This isn't just manifesting luck. This is work too - so get out there and put this Shawnism into practice: MAKE YOUR OWN LUCK.

In this episode, we interview London Lazerson, a renowned content creator with 9.5 million followers on TikTok and a multiple thriving businesses. Join us as we dive into his secrets for content creation and scaling businesses. @londonlaz jumps into his creative process, engagement strategies, and valuable advice for aspiring creators. Gain insights into building a personal brand, leveraging social media, and achieving entrepreneurial success. Don't miss this opportunity to learn from one of the industry's legends. Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

Joining from Salt Lake City is London Lazerson – a creator whose not afraid of setting himself up for an epic challenge. London's content has ranged from extreme sports to comedy and after 10 years in the game, he now has over 9.5m followers on TikTok and created commercials for huge brands such as Tesla.  In this episode, we discover the moment that made London's career, the three pillars he sticks to when creating content and why he uses his platform to fulfil people's dreams. 00.00 - 01:31 - Early days as a creator 01:32 - 02:56 - Trying out new ideas and formats 02:57 - 03:32 - Viral tipping point and his first comedy video 03:33 - 04:17 - Working as a creative director at an ad agency 04:18 - 06:18 - First setback 06:19 - 12:56 - Launching a TikTok channel and learning how to define a great hook 12:57 -  15:54 - His three pillars system 15:55 - 18:25 - Most challenging piece: shooting the highest ever Fortnite win 18:25 - 19:41 - Proudest piece: making DJ dreams come true  19:42 - 20:12 - Thoughts on the future of the creator economy 20:13 - 22:06 - Game plan for YouTube 22:07 - 22:50 - Creator shout out London's favourite creator at the moment: Airrack: https://youtube.com/@airrack 

On this very special episode #100, Jeff and Tristan personally invite you to their very first LIVE Social Con Event happening in April in Los Angeles. They are bringing in some of the most nationally recognized Social Media influencers to share ideas that will help you grow and they are on the podcast today to give you a taste of what you can expect!     Episode Highlights: Jeff introduces London Laz. He has over 9 million followers on Instagram and he has been growing on YouTube now as well.  “If you want to innovate, you have to get out of the box”, Jeff says. What can you learn from London Lazerson? He shares how he does a lot of coaching with other influencers, real estate agents, and other different industries. London talks about the importance of mindset.  What makes you stand out? You have to create a foundation using principles from successful leaders but it also has to work for you.  Don't plan to go to Social Con to take 10 pages of notes and then come home and do nothing. Jeff encourages those seeking to attend to really consider all of the networking conversations that occur too. Jeff asks London to talk about his experience at events before he was the ‘famous guy'. What do influencers have to say about how not to waste your experiences? Jeff shares his and Tristan's goal to expand growth for everyone. Jeff introduces Gigi Robinson who will be in LA also. Gigi  Don't just follow the leaders in your industry..consider those who are performing at the highest levels on Social Media in general. Gigi shares what she is most excited about for Social Con. How do you start from zero? Gigi has advice on where to start. She talks about the importance of confidence, not internalizing the success of others, and focusing on your own audience. Ever wonder how your “smaller amount of followers” can really benefit you? Tristan talks about the quality versus quantity of a following.   What do you think about on day 1 of starting a business account? Gigi talks about the powerful perspective of numbers of people. Is Social Media ruining us or how can you ensure to channel it for good?  Keenya introduces herself and shares what the audience can expect from her that is.different than what they are used to. Jeff asks Keenya what she would say to the agent or professional who says that Social does not work for them and don't think they can be convinced otherwise. Keenya wrote a book called, “Before You Quit Your Job”. She is going to bring it to the event and may even give some away.  Austin Armstrong's Instagram subscription is up over 500K. He joins the show and talks about the growth he has seen since August. He willl be a keynote speaker at the event. Jeff and Austin have advice for getting off the sidelines. Remember that trolls stoke your algorithm. Jeff asks Austin if the revenue is real. Austin shares his perspective on what he is looking ahead to.     Register to SocialCon - https://socialcon2023.com/   London's Socials: TikTok https://www.TikTok.com/@londonlaz? Website https://bio.link/londonlaz/ Instagram https://www.instagram.com/londonlaz/ YouTube https://www.youtube.com/channel/UCrX8kgrohpsvFWx2KzbPFcw Facebook https://www.facebook.com/london.lazerson LinkedIn https://www.linkedin.com/in/londonlazerson/   Gigi's Socials: Instagram https://www.instagram.com/itsgigirobinson  TikTok https://www.tiktok.com/@itsgigirobinson  Twitter https://twitter.com/itsgigirobinson  YouTube https://www.youtube.com/channel/UCwVPXvAfyUIZIja9EmequSw  LinkedIn https://www.linkedin.com/in/gigirobinson/  Facebook https://www.facebook.com/itsgigirobinson    Keenya's Socials: Facebook http://www.facebook.com/keenyakelly/ Instagram http://www.instagram.com/keenyakelly/ Tik Tok http://www.tiktok.com/@keenyakelly/ Twitter http://www.twitter.com/keenyakelly/ YouTube http://www.youtube.com/keenyakelly/   Austin's Socials: TikTok https://www.tiktok.com/@socialtypro  YouTube https://www.youtube.com/socialtypro Instagram https://www.instagram.com/socialtypro/ Facebook https://www.facebook.com/Owwstin LinkedIn https://www.linkedin.com/in/austinarmstrong90/ Pinterest https://www.pinterest.ph/socialtypro/  

Join us here as we help you to CONTINUE to LEVERAGE your business through Virtual Assistants! In this episode, we're bringing in yet ANOTHER special guest speaker, TREAT, as we head towards the holidays to talk to us about beating TikTok and Instagram Algorithms. And there is no better man to share his secrets with us than Mr. London Lazerson, a Viral Content Creator since 2015, with 6.5M followers on TikTok!!! Yeah, you read that right, 6.5 Million followers! London Lazerson has been going viral since 2015, not consistently recognized, but he doesn't hold grudges ;p He started his own company at age 21 to revolutionize the way we listen to music. (Sticky Sounds. Look it up.) He's directed, produced, and edited thousands of videos, most of which are pretty funny. London destroyed the TikTok game, gaining over 3 million followers in just 12 months using specific strategies that he now teaches in his ""Viral Blueprint"" TikTok course. In this episode, he'll go over how to beat TikTok and Instagram Algorithm. With over 800 million active users worldwide, TikTok has become a major social media app that has grown in popularity over the last year and the most downloaded app. The platform's features are doing so well they are being copied by other platforms. Instagram has recently launched Instagram Reels, which runs videos on repeat within a few seconds, similar to TikTok. As these apps continue to thrive, and their algorithm is exceptionally sharp and delivers what people want to see, knowing how it works is a no-brainer. Therefore, we're going to have London school us on this! And because video reels are where your clients' eyes and attention are, you might as well learn how to thrive on these platforms using tricks that leverage the algorithm! So REGISTER TODAY, and don't miss out on this 30-min full episode with London! "

Consumers Force Zuckerberg To Defend Metaverse Development What is the one form of advertising that many people are pulling out of that you shouldn't be? Why is there backlash about the metaverse and what do you need to know? A lot of your challenge may be in your mindset when it comes to Social Media strategy. Tune in today to be informed and inspired! Episode Highlights:  Do you want to be a Social Genius? What is the backlash that Zuckerberg got about the metaverse? Tristan gives his opinion on Zuckerberg's response to people's problems with metaverse. Interpersonal skills and articulating what you're thinking is important. How can you learn from what you see computer whiz nerds lacking? Tristan says to think about the storytelling aspect and where Facebook could be. Do you struggle to let people in on your daily life? How would things change if more CEOs of companies would allow their Social Media to be a backstage pass to their life? Google announced something new; They are changing their search engine. What will it be like?  A lot of companies will compile content from Social Media platforms with titles to get views but that will no longer be ranked as highly; Tristan explains the value of the change. How do you build in more original content? Jeff shares about his planning and batch shooting. There has to be desire and scheduled balance. Tristan asks Jeff what he is shifting to in the later half of 2022. Jeff talks about meeting with London Lazerson and his creative director in Santa Barbara and what it made him consider as well. How will Jeff expand with his success on TikTok? Don't forget about the importance of testing things and continuing to know and understand what your audience likes. How do you own the market and create collaborations? Tristan asks Jeff to share a few more details about the channels he anticipates creating.   Resources Mentioned: Business Video School: https://www.bizvideoschool.com/ Drunk on Social Website: www.drunkonsocial.com Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/  Drunkon Social Instagram: https://www.facebook.com/groups/136264191062786/  Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/  Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en  Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents  TristanAhumadaYouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagentsR Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/    Zuckerberg Defends Metaverse Development After Online Backlash https://drunkonsocial.com/f/zuck-to-the-rescue   Google Announces New Search Updates Which Will Put More Emphasis on Content Depth https://drunkonsocial.com/f/google-announces-new-search-updates-for-content-depth

Get More Shares and Saves Of Your Content After Listening To This August Brainstorming Session With Tristan and Jeff This is an interesting episode because this is a brainstorm session! What have Tristan and Jeff been doing and what are they planning on doing? How do you know what to do with trends and why does it matter? If you don't have a strategy for showing up consistently, you need to hear from Jeff and Tristan today. Don't get left behind!   Episode Highlights: Tristan and Jeff are speaking on stage together today at a conference in Tampa, FL. Jeff asks Tristan to talk about his focus on YouTube and how he has been repurposing across platforms, etc and what he is doing next. Four month ago, Tristan saw opportunity with the market shift, he explains how he went all in, super niche, hyper-focused and how it has been the best strategy he has ever had. Tristan shares about how he started alternating content topics but still consistent with what his audience wants. What do you do with trends? What is concerning your audience? Tristan talks about how he learned from London Lazerson. Isn't posting everyday overwhelming? Why should you bother? Tristan talks about the significance of creating habit. Tristan and Jeff discuss the training to show up every day and be ready for opportunity when it comes. Don't get left behind. How do you give your best and keep showing up when you're not getting as many views as you want?  Jeff talks about how it becomes your rhythm to be true to what you set out to do. What does your cadence look like? How do you do something with Social Media when it's not your passion. What are the two ways to do business in our world today? Tristan explains both the old school and the new way of doing things. Jeff asks Tristan to share how he evaluates when he is wearing out one topic and needs to shift to something else. Do you use duets?  Tristan says TikTok does everything better on the editing side except importing sound. What about voice over? Jeff says that it is easy to do and explains how you can use it. Tristan shares what he looks at when he goes to his Reels. How do you really determine what kind of content to post more of? Jeff reviews the key points of creating consistent content and how to take the struggleout of knowing what to talk about. What about Facebook Reels?   Resources Mentioned: Business Video School: https://www.bizvideoschool.com/ Drunk on Social Website: www.drunkonsocial.com Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/  Drunkon Social Instagram: https://www.facebook.com/groups/136264191062786/  Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/  Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en  Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents  TristanAhumadaYouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagents Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/  Twitter Shares New Purchase Activity Research https://drunkonsocial.com/100-proof-blogs/f/twitter-shares-new-purchase-activity-research The Rise of The Online Video Trend https://drunkonsocial.com/100-proof-blogs/f/the-rise-of-the-online-video-trend YouTube TV Reaches 5 Million Subscribers https://drunkonsocial.com/100-proof-blogs/f/youtube-tv-reaches-5-million-subscribers

Today on the Lab Coat Agents Podcast, Jeff and Tristan will share an interview with London Lazerson; Heis a TikTok and Social Media influencer with a HUGE following of over 8.5 million on TikTok and over 600 million views just in 2021. He gives great advice on how to get started on TikTok; You don't want to miss it!   London is hitting up to 9 million followers on TikTok. Tristan asks him how he went from just under 4 million to here within less than a year? London got 1.5 million followers in thirty days. He explains the grind that allowed to achieve it. Ever wonder what the ROI is on TikTok? What is the opportunity? London discusses the creator fund versus bigger monetization. If you're a small business with not much marketing budget, London has advice for you, too. Big businesses need help on Social and are looking for it! Lots of ideas but not sure where to start? London weighs in his advice for posting and figuring out what works for you and the algorithm. London is testing to find the next viral trend. How does he do it? How do you manage burnout when it comes to constantly creating? What does structure look like? Tristan asks how London shoots content two days a week and how he handles posting. London makes recommendations for what to use for video editing and how to do it. Jeff mentions Business Video School, a sponsor to this podcast, who teaches editing skills that you need for Social. For a real estate agent, who wants to start making videos to get their name out there, should it be a separate account or their same personal account? For the biggest brands nowadays it's more about the founder or the president because people want that personal feel. London shares that once you're willing to market you have to be willing to cold DM. He explains his success in that area. In scheduling, how do you guard against lacking passion? Is TikTok experiencing a temporary high or will it remain a popular lucrative platform in the future? London shares stats about TikTok that highlight where the opportunity is. Everybody wants to consume TikTok and it bleeds everywhere, that speaks levels to  what TikTok has done to change culture.   Resources Mentioned:  Lab Coat Agents | Website | Facebook | Facebook Group | Twitter | Instagram  Jeff Pfitzer   | Instagram | LinkedIn | Twitter Follow Up Boss (Sponsor) Chime (Sponsor)   London Lazerson: https://www.TikTok.com/@londonlaz? https://bio.link/londonlaz/ https://www.instagram.com/londonlaz/ https://www.facebook.com/london.lazerson https://twitter.com/londonlaz https://www.linkedin.com/in/londonlazerson/

Entrepreneur Short Video Creation Secrets Short video is all the rage! In this episode, Tristan and Jeff share best practices for creating short video content. Where is the opportunity? Where do you start? How do you find strategies to put in place that actually work in a consistent and efficient way? What does it look like to continue to evolve? You will be inspired and informed.Tune in for all the best insights for success!   Episode Highlights: Tristan asks Jeff what brought him back to TikTok after he had left for a while.  How do you create short video content within your day? Where is the opportunity? Have you identified pillars of content? Jeff explains what to consider in doing so. Professional expert or practice? Finding ways to build connections with people is key to lead them to become raving fans and wanting to support your business. Jeff shares what his pillars of content are and where some of his ideas originated from and how it has evolved. Tristan talks about Social Media News - where he finds it and how it helps. How do you evolve in the game? When you're creating a short message you have to have a concise idea and way to present it so you don't just blabber away and lose your audience. Are you shooting your short videos on the app itself? Tristan asks Jeff to explain the process which he follows. Do you think about creating one piece of content that fits into all platforms and is relevant across them? What about Vive Video? How does it help? Tristan shares his experience. Snaptik.app downloads without a watermark.  Jeff shares their use of a VA and the balancing act of remaining a high level creator. Business Video School can help you get the critical help you need to work efficiently on Social. There is no excuse to not making time for video creation if you make it a priority in your business. Why prospect in a traditional way that everyone else is doing? Don't mix in with everybody else. Figure out how to be different. 100 videos per month? What will that do for your business? London Lazerson has shared a 9-5, 5-9 principle about how he built his business with sacrifice. How you spend your down time creates your future. What kind of uncomfortable will you choose? Tristan challenges you to attract the business that you want rather than chasing it.  Because Facebook reels are only 30 seconds, is that why Instagram reels won't automatically share? Make sure that you are using Reels because they are breaking through more than other feature inside of groups. What is the distinction between Instagram Reels and your regular feed/ IG TV? Understanding where to go find content is the most important part. Jeff shares examples.  People want to see the reality of other people's lives and that will attract followers. Best process to organize videos?   Resources Mentioned:  Business Video School: https://www.bizvideoschool.com/ Drunk on Social Website: www.drunkonsocial.com Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/  Drunk on Social Instagram: https://www.facebook.com/groups/136264191062786/  Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/  Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en  Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents  Tristan Ahumada YouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagents Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/ 

Your Personality Not Your Business Generates Followers, With London Lazerson, Top Tik Tok creator A more appropriate name has been found for this podcast, being introduced today… SOCIAL GENIUS. Today, Jeff and Tristan will share an interview with London Lazerson from the second Social Genius virtual event. London is a TikTok and Social Media influencer with a HUGE following of over 8.5 million on TikTok and over 600 million views just in 2021. He gives great advice on how to get started on TikTok; You don't want to miss it!   Episode Highlights: London is hitting up to 9 million followers on TikTok. Tristan asks him how he went from just under 4 million to here within less than a year? London got 1.5 million followers in thirty days in December. He explains the grind that allowed to achieve it. Ever wonder what the ROI is on TikTok? What is the opportunity? London discusses the creator fund versus bigger monetization. If you're a small business with not much marketing budget, London has advice for you,too. Big businesses need help on Social and are looking for it! Lots of ideas but not sure where to start? London weighs in his advice for posting and figuring out what works for you and the algorithm. London is testing to find the next viral trend. How does he do it? How do you manage burnout when it comes to constantly creating? What does structure look like? Tristan asks how London shoots content two days a week and how he handles posting. London makes recommendations for what to use for video editing and how to do it. Jeff mentions Business Video School, a sponsor to this podcast, who teaches editing skills that you need for Social. For a real estate agent, who wants to start making videos to get their name out there, should it be a separate account or their same personal account? For the biggest brands nowadays it's more about the founder or the president because people want that personal feel. London shares that once you're willing to market you have to be willing to cold DM. He explains his success in that area. In scheduling, how do you guard against lacking passion? Is TikTok experiencing a temporary high or will it remain a popular lucrative platform in the future? London shares stats about TikTok that highlight where the opportunity is. Everybody wants to consume TikTok and it bleeds everywhere, that speaks levels to what TikTok has done to change culture. Resources Mentioned: Social Genius LIVE : https://socialgeniuslive.eventbrite.com   https://www.TikTok.com/@londonlaz? https://bio.link/londonlaz/ https://www.instagram.com/londonlaz/ https://www.youtube.com/channel/UCrX8kgrohpsvFWx2KzbPFcw https://www.facebook.com/london.lazerson https://twitter.com/londonlaz https://www.linkedin.com/in/londonlazerson/   TikTok Video Checklist: What You Should Do in Every Video You Create! from Business Video School: https://www.bizvideoschool.com/free-tiktok-video-checklist   Instagram Power Method      A Brand New Instagram Power Method Masterclass - http://powermethodmasterclass.com Calendly link to book a call with Michelle - https://calendly.com/bermanmedia/30min Website: www.bermanmediapd.com https://www.instagram.com/bermanmediasocial/ BrandFace 5 Critical Questions Every Successful Brand MUST Answer BrandFaceStar.com for more information DiscussYourBrand.com to schedule a call to talk about your specific situation and solutions they have for you. https://www.instagram.com/brandfacestar/   Drunk on Social Website: www.drunkonsocial.com Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/  Drunk on Social Instagram: https://www.facebook.com/groups/136264191062786/  Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/  Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en  Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents  Tristan Ahumada YouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagents Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/ 

Takeaways From Social Genius 2, Drunk On Social's Second Online Event Jeff and Tristan are excited to share their experience interviewing Social Media rockstars during their Social Genius 2 Event. How do you add value to your content? What tech should you be using? How do you grow your following and your brand? Get all of the scoop!   Episode Highlights: Tristan shares what impressed him the most from the Social Genius 2.  Jeff gives a recap of all of those who shared - a description of who they are and what they do. What is London Lazerson doing and where should you pay attention? Austin Armstrong with SocialtyPro puts out the best shareable content. Jeff explains a few of the practical tips and websites to use to help your social media strategy. What value is it that you can give? All of the guests are consistently putting out value which makes them successful. Go follow SocialtyPro on Social Media, if you're not you're missing out and doing yourself an injustice on the platforms. Tristan and Jeff review follower counts.  Jeff talks about how Glennda Baker is so entertaining to watch. She started 15 months ago on TikTok with about a hundred followers and now has 561,000 and she is huge on Instagram as well. Looking for a batching strategy? Glennda Baker has a process that was shared during the event. What about time management? Who is the Ginger Marketer and what does he do? He has a way of giving and giving and it gets people into his web. Zachary Foust has 1.6 million followers. He is 5 years into the business and creates unique content spur of the moment and is having great success and creating opportunity for himself and his team. What are you going to do if/when a new platform comes out? Tristan and Jeff share where they are at in tracking 3 videos per day, their experience and strategy, and what they are learning.  There will be a live event in Santa Barbara, California in May. It will be personal and authentic. Stay tuned!   Resources Mentioned: Drunk on Social Website: www.drunkonsocial.com Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/  Drunk on Social Instagram: https://www.facebook.com/groups/136264191062786/  Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/  Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en  Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents  Tristan Ahumada YouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagents Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/  Social Genius LIVE https://socialgeniuslive.eventbrite.com   London Lazerson https://www.TikTok.com/@londonlaz? https://bio.link/londonlaz/ https://www.instagram.com/londonlaz/ https://www.youtube.com/channel/UCrX8kgrohpsvFWx2KzbPFcw https://www.facebook.com/london.lazerson https://twitter.com/londonlaz https://www.linkedin.com/in/londonlazerson/   Austin Armstrong https://www.tiktok.com/@socialtypro https://www.youtube.com/socialtypro https://www.instagram.com/socialtypro/   Glennda Baker LeBlanc https://www.tiktok.com/@glenndabaker?lang=en https://www.linkedin.com/in/glenndabaker/ https://www.instagram.com/glenndabaker/ https://twitter.com/glenndabaker https://www.youtube.com/user/glenndabakerandassoc https://www.facebook.com/glenndabakerandassociates https://www.facebook.com/glenndabakerandassociates   Joshua Moore https://bit.ly/TikTok-Accelerator - 1 on 1 Coaching https://www.thegingermarketer.com/tiktok-accelerator - Do It Yourself Training Course https://www.TikTok.com/@gingermarketer/ https://www.youtube.com/channel/UC3DY4Mb0lZkbzGoz0o9MI6g https://www.facebook.com/joshuadavidmoore https://www.instagram.com/thegingermarketer/ https://www.linkedin.com/in/joshua-david-moore/   Zachary Foust https://www.instagram.com/zachary.loft/ https://linktr.ee/zacharyloft https://www.facebook.com/profile.php?id=100009690497109 https://www.TikTok.com/@zacharyloft? https://open.spotify.com/show/01SPZKZMlcmjShrETfHnEt?si=vzsZdLr7T6-D4AgdpVLPPA&nd=1 https://www.youtube.com/channel/UCluiO_VhqVk84zfmX9s_eKg https://www.linkedin.com/in/zachary-foust-loft/   Business Video School TikTok Video Checklist: What You Should Do in Every Video You Create! from Business Video School: https://www.bizvideoschool.com/free-tiktok-video-checklist   Instagram Power Method A Brand New Instagram Power Method Masterclass - http://powermethodmasterclass.com Calendly link to book a call with Michelle - https://calendly.com/bermanmedia/30min Website: www.bermanmediapd.com https://www.instagram.com/bermanmediasocial/    BrandFace 5 Critical Questions Every Successful Brand MUST Answer BrandFaceStar.com for more information DiscussYourBrand.com to schedule a call to talk about your specific situation and solutions they have for you. https://www.instagram.com/brandfacestar/

One of TikTok's fastest growing accounts @londonlaz (8.4M and counting) cruises in to the blanket fort to chat about the importance of leaning into abundance and unapologetically owning and celebrating success.

Hey, it's Gigi. This week, Gigi and guest/TikTok creator London Lazerson explore what it means to be a content creator full-time and how to build a viable business out of viral content. CONNECT WITH ME: gigirobinson.com greenroom: @gigi instagram: @itsgigirobinson tiktok: @itsgigirobinson twitter: @itsgigirobinson CONNECT WITH LONDON: instagram: @londonlaz tiktok: @londonlaz If you loved what you just listened to make sure to screenshot, repost and tag us so we can share it! Don't be afraid to DM us @itseverythingyouneediswithin with how you found value by listening in, or with questions or thought topics to cover in a future episode. For anything we mentioned during the show, make sure to check the show notes or my website gigirobinson.com/podcast for more info! Don't forget to tune in next week to the live recording to have a chance to be featured or have your questions answered on a brand new episode of Everything You Need Is Within! Xoxo, Gi P.S. We wholeheartedly apologize for the very abrupt and awkward ending to this episode – a few minutes in between were lost/corrupted and we couldn't recover that audio. Thank you for your continued support and love!

"Welcome to the 44th episode of Leverage. Join us here as we help you to CONTINUE to LEVERAGE your business through Virtual Assistants! In this episode, we're bringing in yet ANOTHER special guest speaker, TREAT, as we head towards the holidays to talk to us about beating TikTok and Instagram Algorithms. And there is no better man to share his secrets with us than Mr. London Lazerson, a Viral Content Creator since 2015, with 6.5M followers on TikTok!!! Yeah, you read that right, 6.5 Million followers! London Lazerson has been going viral since 2015, not consistently recognized, but he doesn't hold grudges ;p He started his own company at age 21 to revolutionize the way we listen to music. (Sticky Sounds. Look it up.) He's directed, produced, and edited thousands of videos, most of which are pretty funny. London destroyed the TikTok game, gaining over 3 million followers in just 12 months using specific strategies that he now teaches in his ""Viral Blueprint"" TikTok course. In this episode, he'll go over how to beat TikTok and Instagram Algorithm. With over 800 million active users worldwide, TikTok has become a major social media app that has grown in popularity over the last year and the most downloaded app. The platform's features are doing so well they are being copied by other platforms. Instagram has recently launched Instagram Reels, which runs videos on repeat within a few seconds, similar to TikTok. As these apps continue to thrive, and their algorithm is exceptionally sharp and delivers what people want to see, knowing how it works is a no-brainer. Therefore, we're going to have London school us on this! And because video reels are where your clients' eyes and attention are, you might as well learn how to thrive on these platforms using tricks that leverage the algorithm! So REGISTER TODAY, and don't miss out on this 30-min full episode with London! "

London Lazerson has been going viral since 2015. He's directed, produced, and edited thousands of videos, most of which are pretty funny-so he tells us. He has destroyed the TikTok game, gaining over 3 million followers in just 12 months using specific strategies that he now teaches in his “Viral Blueprint” TikTok course. What even is TikTok? Asking for a friend. He tells us what it means to be TikTok famous. We are asking all the questions and London is giving all the answers. Starting with teaching Caitlin how to download the app (not kidding). You, like us, may have thought that TikTok was just a silly app for wasting time, but the money being made on the platform is insane. London tells us how he calculated his rise to TikTok superstardom and is sharing how anyone with enough determination and creativity can do the same. Follow London https://www.tiktok.com/@londonlaz?lang=en https://www.instagram.com/londonlaz/   SPONSORS Silicon Slopes https://siliconslopes.com/ https://www.instagram.com/siliconslopes/?hl=en   FOLLOW US Follow Caitlin https://www.instagram.com/caitlinhhansen/?hl=en Follow Brooke https://www.instagram.com/brooke_mangum/?hl=en

How Youtube's New Caption Option Helps You Crush It With SEO In this episode Jeff and Tristan have a lot to fill you in on: Facebook, YouTube, Instagram, TikTok AND drunkonsocial.com! There are powerful changes that will affect your SEO and ability to share content simultaneously across pages. Tune in for the latest and greatest social media news to stay up to date with the waves of change and opportunities for you!   Episode Highlights: What do you think about automatic captioning of your videos every time you post it,like a transcription of what you're saying? Have you been to drunkonsocial.com? If you haven't, you're missing out! It is the latest social media news for every part of your life! What is happening with IGTV?  Is the future of social media going to be a battle of platforms? Who are the likely players? Do you know about Social Coach? Where does that fit in? Tristan talks about what is the same and what is different with IGTV and how the preview works. Why does it matter? Jeff mentions a bunch of editing features that Instagram is adding. They might start comparing to TikTok...more to come later. Do you know about Facebook teaming up with Ray-Ban for sunglasses with cameras inside? How will they work? What is new with TikTok? How are people pinning their videos and how should you be using it? YouTube is allowing for caption options. What does it mean?  Searchable transcripts? They are powerful. Google will continue to own the waves. Facebook is doing a small thing that could have an interesting repercussion- testing simultaneous mass posting across pages. What does it look like? Why is it useful? Jeff talks about hashtagging the right way. You have to make sure it is relevant. Tristan explains how to pin drunkonsocial.com on your phone. Drunk on Social Podcast has reached 1,000 downloads! Thank you to everyone listening! Keep sharing us, post this good content to your audience! The result of the Twitter challenge (100 tweets in one day) will be shared soon. Next week's episode will be the last of the replays from the Social Genius event with Judi Fox. Don't forget to go back and listen to those: DRock, London Lazerson, Rory Vaden, and Brendan Kane.  Resources Mentioned: Drunk on Social Website: www.drunkonsocial.com Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/ Drunk on Social Instagram: https://www.facebook.com/groups/136264191062786/ Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/ Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents Tristan Ahumada YouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagents Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/    SocialCoach Sign Up Page: https://socialcoach.io/drunkonsocial YouTube Adds New Caption Options, Including the Expansion of Automatic Captions for Live Streams https://drunkonsocial.com/100-proof-blogs/f/youtube-adds-new-caption-options IGTV Brand Retirement and Format Merger https://drunkonsocial.com/100-proof-blogs/f/igtv-brand-retirement-and-format-merger?blogcategory=Instagram+Blog TikTok Tests New Option to Pin Selected Video Clips to the Top of Your Profile https://www.socialmediatoday.com/news/tiktok-tests-new-option-to-pin-selected-video-clips-to-the-top-of-your-prof/606871/ Facebook Unveils $299 Smart Glasses, its First Step Towards AR Wearables https://www.socialmediatoday.com/search/?q=ray+ban&selected_facets=&topics= Facebook Tests Simultaneous Mass-Posting https://drunkonsocial.com/100-proof-blogs/f/facebook-tests-simultaneous-mass-posting

London Lazerson Shares How To Create Success On TikTok By Just Being Authentically You Tristan and Jeff continue to bring you the amazing content that was shared at the first live event, Social Genius. On this episode, London Lazerson, TikTok superstar, with over 6 million followers, talks about the importance of finding your niche and going all in on creating content! Episode Highlights: Tristan asks London, “Why TikTok?” He weighs in on how TikTok has been gaining more credit and the ability to succeed on the platform versus Instagram. Instagram is very curated with perfect moments captured. Tik Tok actually doesn't like because they want to capture the authenticity. London explains how this is pulling content creators to jump platforms. Jeff talks about when his daughter first introduced him to Tik Tok and how he began to embrace it. Do you want to be a successful TikToker or at least want to get the exposure? London explains the spirality and how to create to find your niche. So many creators miss out on the algorithm not remembering their viral videos. What can you do to keep the exposure? In March of 2020, London committed to do 100 videos in a month on TikTok (3 videos per day) After his 9-5 job as a director of an ad agency, that is what he focused on. He explains how that grew his following.  The demographic is bent toward younger people. Tristan asks London, “How would you suggest that solopreneurs/entrepreneurs use this platform to target the right demographic for themselves?” London explains the unmatched potential of TikTok. They bank on the factor of “what if”  Jeff talks about his most popular content and the question of how to turn it into business. When it comes to everything starting on TikTok, how important is it to then send people to your other platforms and is that actually happening? What is London Lazerson's strategy for creating new content? London shares a story that became a mantra in his life. Apple did their first influence campaign on TikTok! How do you find your niche? Especially if you're not at the level of 100 videos in a month? London has some advice!   Resources Mentioned: Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/ Drunk on Social Instagram: https://www.facebook.com/groups/136264191062786/ Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/ Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents Tristan Ahumada YouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagents Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/  London Lazerson:  TikTok | Instagram | LinkedIn

Is Instagram Removing The Swipe Up Feature? Jeff and Tristan are back to bring you some important updates today! How is Instagram changing? What is Facebook doing next? What should you be posting to TikTok? How will changes to Reels impact your business and social media strategy? This is worth your valuable time! Episode Highlights: Instagram has big news. What is happening with the swipe up feature and stickers? What do you need to do differently? Getting to 10,000 followers on Instagram is hard. Jeff shares some encouragement. TikTok tests even longer video uploads as it looks to expand its presence. What is going on? What would longer content on TikTok look like for companies and influencers? Tristan explains the potential benefits. Remember how instagram started with the 3-minute feature? Jeff reviews it and the process for uploading. Jeff shares about his video training call on The Video School on how to do Reels. He explains how to be the most efficient without impacting your reach. What are the pros and cons of Reels? Facebook is getting Reels? What does that mean? What is happening with TikTok and are there parental controls? What should you be posting to TikTok? It is a common question that Jeff and Tristan receive. Tristan reviews a Storytelling Framework. Jeff shares an article about the 5 ways to improve your social media branding and sales efforts. What is the picture superiority effect? There are some interesting stats on types of content and how people remember it. Jeff talks about his new niche on TikTok that he learned to develop from London Lazerson through Social Genius. Don't forget to subscribe! Are you entertained by our episodes? Create content for yourself by making a post to share us with your audience!   Resources Mentioned: Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/ Drunk on Social Instagram: https://www.facebook.com/groups/136264191062786/ Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/ Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents Tristan Ahumada YouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagents Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/   Instagram is Removing Swipe-Up Links for Stories, Replacing the Function with Link Stickers - https://www.socialmediatoday.com/news/instagram-is-removing-swipe-up-links-for-stories-replacing-the-function-wi/605437/ TikTok Tests Even Longer Video Uploads as it Looks to Expand its Presence https://www.socialmediatoday.com/news/tiktoks-testing-even-longer-video-uploads-as-it-looks-to-expand-its-presen/605603/ Facebook Brings Reels to its Main App as it Seeks to Capitalize on the Short-Form Video Trend - https://www.socialmediatoday.com/news/facebook-brings-reels-to-its-main-app-as-it-seeks-to-capitalize-on-the-shor/605302/ TikTok Publishes New Parents Guide to Help Better Protect Youngsters in the App https://www.socialmediatoday.com/news/tiktok-publishes-new-parents-guide-to-help-better-protect-youngsters-in-the/605528/ 6 TikTok Storytelling Frameworks to Consider in Your Marketing Approach [Infographic] https://www.socialmediatoday.com/news/6-tiktok-storytelling-frameworks-to-consider-in-your-marketing-approach-in/605366/

FOMO Is Real, So We Wanted To Share Our Summary Of The Social Genius Seminar The Social Genius Seminar was mind blowing! Jeff and Tristan don't want you to miss out so they are recapping the event on this week's episode. Tune in to hear the best of the best from this incredible wealth of knowledge!    Episode Highlights: Tristan highlights the speakers: Brendan Kane, Rory Vaden, London Lazerson, D. Rock, and Judi Fox. What is the number one thing that your job is when it comes to social media? How do you start your videos? How do you communicate with your audience in a personal way? Jeff shares highlights from Brendan Kane's valuable insights. Rory Vaden is one of the best speakers in the world. He built and sold a coaching platform and now he has a platform called Brand Builders. Jeff shares the motivation that he gained from him. Tristan highlights how Rory breaks down where you need to place your specific content within Instagram. Have you used Yellow Duck? Tristan explains what it is and how it works for Instagram. Did you know that Live videos don't save automatically on Instagram? There's a way to go on the back end side to turn that on. Jeff and Tristan will share more later on to help walk you through it. London Lazerson shared key points about reposting and finding your niche. Could you do 100 videos in 30 days? How do you view your number of followers? D. Rock brought a new perspective. Do you know who Gary Vanderchuck is? Look him up! Have you ever posted 100 posts in one day on Twitter? Tristan shares about his training call with D. Rock and his advice to stop overthinking yourself. Jeff started to post to Twitter due to D. Rock's advice. He explains how he does it and repurposes it. Judi Fox is a master at LinkedIn. She presented on having a personal hashtag and how her audience helps catalog her content. How do you create a captivating bio? On LinkedIn, Instagram, and TikTok it is extremely important because your bio is your Search Engine Optimization. This episode scratches the surface of Social Genius and there will be more to come!   Resources Mentioned: Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/ Drunk on Social Instagram: https://www.facebook.com/groups/136264191062786/ Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/ Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents Tristan Ahumada YouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagents Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/ http://brandfacestar.com/score https://michelle-berman.mykajabi.com/ https://yellowduck.tv/ Twitter drock https://www.linkedin.com/in/judiwfox/ https://brendanjkane.com/ https://www.roryvaden.com/ https://www.instagram.com/londonlaz/?hl=en

London Lazerson is a TikTok sensation with 4.5 million followers and countless hilarious videos. He tells Tristan how he built his following. He also shares tips for leveraging a following to establish brand deals. This episode is sponsored by BELAY. Text the word SUCCESS to 55123 for your free download from BELAY or visit belaysolutions.com/success See omnystudio.com/listener for privacy information.

London Lazerson is a TikTok sensation with 4.5 million followers and countless hilarious videos. He tells Tristan how he built his following. He also shares tips for leveraging a following to establish brand deals. This episode is sponsored by BELAY. Text the word SUCCESS to 55123 for your free download from BELAY or visit belaysolutions.com/success See omnystudio.com/listener for privacy information.

London Lazerson is a TikTok sensation with 4.5 million followers and countless hilarious videos. He tells Tristan how he built his following. He also shares tips for leveraging a following to establish brand deals. This episode is sponsored by BELAY. Text the word SUCCESS to 55123 for your free download from BELAY or visit belaysolutions.com/success See omnystudio.com/listener for privacy information.

Join Duke and Kaestle while they chat with @londonlaz about all thing comedy. London just completed his first consecutive 100 days of comedy and is changing our feeds from beautiful images to content that makes us laugh!! Tune in to hear all about it.