Podcasts about tiktok strategy

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Best podcasts about tiktok strategy

Latest podcast episodes about tiktok strategy

Life and Business With Keenya Kelly
TikTok Algorithm Explained: How to Get Your First 1000 Views

Life and Business With Keenya Kelly

Play Episode Listen Later Sep 16, 2025 13:35


The TikTok algorithm isn't as mysterious as everyone thinks - there's actually a simple formula to getting views consistently. I'll break down exactly how it works and give you actionable steps to hit your first 1000 views. No more posting into the void hoping something sticks!Join Vertical Video Masterywww.verticalvideomastery.comIf you enjoyed today's episode be sure to let us know on Instagram or over on our YouTube Channel - all under the name Keenya Kelly Subscribe to The If You Create It Podcast!Watch episodes on YouTube!!

The Media Show
Return of MasterChef, No. 10's TikTok Strategy, Bluey on YouTube, Investigating Tesla

The Media Show

Play Episode Listen Later Aug 6, 2025 42:44


MasterChef has returned to our screens. We hear from the BBC journalist who first broke the story about allegations of misconduct and ask what the future holds for one of the BBC's biggest brands.As Downing Street holds its first ever influencer reception, we speak to one of the TikTok creators who attended and the journalist who first reported on the event. We lift the lid on the relationship between influencers and the government.Children's cartoon Bluey is riding high in the YouTube charts. We hear from the BBC executive behind Bluey's YouTube strategy.Plus, New York Times reporter Chris Buckley on the Taiwanese TV drama imagining a Chinese invasion and the political controversy it's sparked. And the German journalist who gained access to an extraordinary data leak from Tesla discusses what he found about the company and its boss, Elon Musk.Producer: Dan Hardoon

DTC Podcast
Ep 531: The TikTok Strategy, Tariff Setback, and Product Pivot Behind Plufl's Growth

DTC Podcast

Play Episode Listen Later Aug 4, 2025 41:14


Subscribe to DTC Newsletter - https://dtcnews.link/signupYuki Kinoshita returns to the DTC Podcast with an inside look at how Plufl turned viral buzz into sustainable growth. Since his first appearance, the brand has passed $4M in sales, added new SKUs like the Hugl cooling pillow, and faced a near-$8M retail setback due to sudden U.S. tariffs.In this episode, Yuki breaks down how Plufl:Navigated a 145% import tariff while keeping prices stableCut landed costs by $10+ per unit by reengineering their packagingTransitioned from novelty product to year-round problem-solverLeveraged creator content and press placements to power top-of-funnelUsed customer pain points to inform product developmentFor DTC founders navigating platform volatility, sourcing challenges, and product innovation, this episode delivers tactical insight.Timestamps:00:00 How Plufl went viral and dealt with knockoffs02:00 Shark Tank, tariffs, and losing $7M in retail deals08:00 Why Vietnam manufacturing isn't always cheaper12:00 Cutting COGS with packaging and operations18:00 The product that made Plufl profitable year-round24:00 Creating pet-parent solutions from customer feedback28:00 Seven figures from QVC and shopping networks32:00 PR, gift guides, and listicles as growth levers34:00 TikTok creator seeding and whitelisting strategy38:00 What's next for Plufl and the foundersHashtags:#d2cpodcast #plufl #dtcbrands #founderstory #ecommercegrowth #retailstrategy #tiktokmarketing #tariffimpact #prstrategy #productlaunch Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Serious Sellers Podcast: Learn How To Sell On Amazon
#684 - From Shark Tank to TikTok Shop: NeuroGum's Story

Serious Sellers Podcast: Learn How To Sell On Amazon

Play Episode Listen Later Jul 19, 2025 37:34


You may have seen NeuroGum on Shark Tank or seen Joe Rogan using them, but today, we have them on our show. They'll discuss their Amazon and TikTok Shop strategies and even how they've been using Helium 10 for years. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Join us in a captivating discussion with Jonathan from NeuroGum, the popular brand recognized for its appearance on Shark Tank and use by personalities like Joe Rogan. We explore NeuroGum's impressive strategies on e-commerce platforms like Amazon and TikTok Shop, revealing how they leverage tools like Helium 10 to enhance their online presence. Jonathan shares his personal journey from Korea to Texas, then New Jersey, and how his diverse academic background in communications, entrepreneurship, and art history has shaped his perspective on business and travel. Discover NeuroGum's ambitious growth plans and their recent move from Los Angeles to Las Vegas. Listen in as we explore the entrepreneurial journey of an e-commerce success story. Beginning with a modest role at Bed, Bath & Beyond, our featured entrepreneur stumbled upon a life-changing YouTube video that propelled him into the world of Amazon selling. This narrative intertwines with the origin of NeuroGum, crafted by college friends Kent Yoshimura and Ryan Chen, who turned their dorm room creation into a thriving e-commerce product. Despite the allure of Shark Tank, they opted to focus on Amazon and TikTok, proving the power of strategic decisions in online retail. Their story illustrates the dynamic shift from traditional keyword ranking to innovative product offerings like nootropic gum and caffeine gum, tailoring marketing messages across platforms for maximum impact. Gain insights into the evolving landscape of e-commerce and the strategies that propel brands like NeuroGum to success. Discover how influencer marketing tools, such as Helium 10's Influencer Finder for TikTok and Amazon, can amplify business growth when paired with the right creators and organic content. Uncover the logistical considerations of fulfillment strategies, balancing personal warehouses with TikTok's services. Additionally, we share a compelling tip for enhancing your Amazon brand's presence through personal TikTok accounts centered on unique interests. This episode offers many strategies for aspiring sellers, emphasizing the importance of networking, collaboration, and strategic product offerings to achieve e-commerce success. In episode 684 of the Serious Sellers Podcast, Bradley and Jonathan discuss: 00:00 - NeuroGum Amazon Strategies and Origin 04:25 - Entrepreneurial Journey in E-Commerce and TikTok 05:00 - Late Start Leads to Successful Career 10:00 - Optimizing Advertising Spend for Sales Growth 16:56 - E-Commerce Platforms and Fulfillment Strategies 17:49 - TikTok Viral Video Success 25:06 - E-Commerce Strategies and TikTok Marketing 26:58 - Unique Approach to Amazon Business 30:24 - Amazon vs TikTok Subscription Savings 33:29 - "Employee Generated Content" for Brand Success  35:49 - TikTok Strategy for Amazon Success

The SoundCentric Podcast
Episode 110 | Bu Vision President Malik Wilson Talks Developing SAILORR, 4Batz's Drake Co-Sign, Building Ian's XXL Moment + More

The SoundCentric Podcast

Play Episode Listen Later Jul 17, 2025 54:18


In this episode of SoundCentric, we sit down with Malik Wilson, President of Bu Vision, to talk about his journey from Baltimore to becoming a rising force in the music industry. Malik shares how he discovered artists like Sailorr, 4batz, and Ian, and breaks down the strategy behind their branding, TikTok presence, and fan engagement. We dive into the role of storytelling in artist development, what makes an artist stand out today, and how Bu Vision built momentum leading to moments like a Drake co-sign and a XXL Freshman nod. If you're an artist, exec, or just obsessed with how careers are built in 2025, this one's for you.   Find us on social media for daily content and information regarding all things music industry Twitter: https://twitter.com/soundcentricmus Instagram:https://https://www.instagram.com/soundcentricmusic/ Tik Tok: https://www.tiktok.com/@soundcentricmusic Facebook: https://www.facebook.com/SoundCentricmusic Website: https://soundcentricmusic.com Podcast: https://www.soundcentricmusic.com   00:00:10 – Intro & Guest Introduction (Malik Wilson of Bu Vision)   00:01:25 – What XXL Freshman List Still Means Today   00:03:10 – Malik's Journey from Baltimore to the Music Industry   00:05:40 – Discovering Artists Early – Juice WRLD, Yeat, Doechii   00:07:25 – What Malik Looks for in Rising Artists   00:08:40 – First Real Marketing Experience with Shordie Shordie   00:09:25 – Starting AUC Who Got Next at Morehouse   00:11:30 – Breaking into Streamcut via TikTok Strategy   00:13:40 – Winning the Internship Challenge with Sports Page   00:17:40 – Building Saucy Santana's TikTok Fan Page   00:20:40 – Shifting to Vertical Agency & TikTok Strategy Evolution   00:22:40 – Joining Bu vision and Meeting Boo   00:23:40 – How Bu vision Found and Developed Sailor   00:27:10 – Fan Engagement & Touring with Sailorr   00:30:10 – The Importance of Live Shows & Building a Core Fanbase   00:33:10 – Handling Cultural Appropriation Criticism   00:37:30 – SAILORR & Ian's Humor, Branding, and Superpower as Artists 00:45:05– 4Batz & Getting the Drake Co-Sign   00:46:00 – The Role of Atlantic Records in Bu vision's Growth   00:46:45 - Advice for artists for how to separate themselves to cut through the noise 00:50:25 – Advice to Rising Artists: Music, Consistency, and Being Different   00:51:20 – What's Next for Bu Vision, Ian, SAILORR, 4Batz, and Malik's Socials  

Girls in Marketing
S6 Ep4 - Making an Impact: International Women's Day, High Profile Rebrands & Measuring Creative Campaigns

Girls in Marketing

Play Episode Listen Later Mar 13, 2025 54:03


Welcome back to The Girls in Marketing Podcast. In this episode, we're spotlighting powerful International Women's Day campaigns, including Tony's Chocolonely, “See What She Sees,” and Refuge's “Red Flag” initiative. We're also unpacking major updates, including Instagram's standalone Reels app, Google's AI-powered shopping, LinkedIn's new connections-only feed, and Meta's Community Notes.Plus, we're diving into YouTube's rising marketing influence, conversational ads, measuring campaign impact, PrettyLittleThing's bold rebrand, and National Trust's TikTok success.Chapters:Introduction 00:31 International Women's Day Campaigns: 01:16 Tony's Chocolonely Campaign: 04:00 See What She Sees Campaign: 10:04 Refuge Red Flag Campaign: 13:05 Latest Marketing News: 13:13 Instagram's Separate Reels App: 15:54 Google's AI Shopping Expansion: 21:21 LinkedIn's Connections Only Feed: 25:49 Meta's Community Notes: 29:18 Industry Research: Thrive in 2025: 30:37 The Importance of Multi-Channel Strategies: 31:37 YouTube's Growing Influence in Marketing: 34:40 Conversational Ads and DM Campaigns: 39:27 Measuring Campaign Impact: 44:16PLT Rebrand: A Controversial Move: 49:59 National Trust's TikTok Strategy: 53:13

My First Million
The TikTok strategy that's printing MILLIONS right now… (ft. Rob The Bank)

My First Million

Play Episode Listen Later Feb 24, 2025 85:55


Episode 679: Shaan Puri ( https://x.com/ShaanVP ) sits down with Robert Oliver ( https://x.com/thegeniusceo ) to break down his $100M TikTok strategy.  — Show Notes:  (0:00) TikTok Gold Rush (13:00) The Playbook (23:00) Brands crushing it (36:00) Trends: Lookmaxing, pet luxuries, niche communities (51:30) Mistakes to avoid (1:03:00) Character design — Links: • Rob The Bank on YouTube - https://www.youtube.com/@robthebankmotion • Rob The Bank on TikTok - https://www.tiktok.com/@thegeniusceo  • KaloData - https://www.kalodata.com/  — Check Out Shaan's Stuff: Need to hire? You should use the same service Shaan uses to hire developers, designers, & Virtual Assistants → it's called Shepherd (tell ‘em Shaan sent you): https://bit.ly/SupportShepherd — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth • Sam's List - http://samslist.co/ My First Million is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano

The Dept. w/ Omar El-Takrori
Genius Tiktok Strategy for Entrepreneurs (2025) ft. Michael Wilson | The Dept. #62

The Dept. w/ Omar El-Takrori

Play Episode Listen Later Feb 19, 2025 61:57


In this episode of The Dept. Omar talks with Tiktok expert, Michael Wilson on why TikTok is here to stay and how you can make more money and build a brand and audience on the platform. Michael has coached multiple well known name brands grow their income (In the 7-Figures!) using his TikTok strategies. He breaks it all down!

Next in Marketing
Is AI Going to Ruin - or Bolster - the Creator Economy?

Next in Marketing

Play Episode Listen Later Feb 6, 2025 25:47


Cutting Through The Noise
Episode Five. S3: We Go Behind The Scenes With Everyone's Favourite Hair Influencer Kaine Vakai

Cutting Through The Noise

Play Episode Listen Later Jan 27, 2025 27:51


In this captivating episode of "Cutting Through the Noise," host Hayley Mears sits down with the innovative hairdresser Kaine Vakai to discuss the exciting rebrand of his salon, from Kaine Vakai Hair to Haus of Vakai. Get an inside look at Kaine's ambitious mission to reach 500K followers on TikTok and explore the growth and evolution of his content strategy.Key Topics Covered:- Rebranding Journey: Discover the motivation and creative process behind Kaine's decision to rebrand his salon to Haus of Vakai.- TikTok Strategy and Growth: Gain valuable insights into Kaine's strategies for expanding his presence on TikTok as he navigates his journey towards half a million followers.- Career Origins: Learn about the beginnings of Kaine's career in hairdressing, influenced by his rich family heritage in the industry.- Daily Balancing Act: Hear how Kaine manages to balance his hectic schedule with ongoing family traditions and professional commitments.- The inspiration and challenges behind transitioning from Kaine Vakai Hair to Haus of Vakai.- Insightful tips on building a successful TikTok following and maintaining engaging content.- Personal stories about his family's legacy in hairdressing and how it shaped his career path.- Time management techniques and personal habits that help Kaine achieve his daily goals.Why You Should Listen:Whether you're a salon owner, hairstylist, or someone interested in content creation and personal branding, Kaine Vakai's story offers practical lessons and inspiration. His unique blend of creativity, heritage, and modern marketing techniques exemplifies how passion and strategy can merge to create a successful brand.Subscribe & Stay Updated:Ensure you never miss an insightful episode of "Cutting Through the Noise." Subscribe today on [Apple Podcasts, Spotify, or your favourite podcast platform] to keep up with inspiring stories and industry insights.Thank you for joining us for this enriching conversation with one of the industry's sweetest and most innovative talents!We are proud to introduce Kaine Vakai to the speaker panel for The Salon Forum 2025! Salon Owner, Global Educator, and online influencer in the hair world boasting an audience of over 400,000 across his channels, Kaine has taken the hair industry by storm, and we can't wait to have him share his experiences and invaluable knowledge with you!https://www.the-circle.cprhair.com/the-salon-forumhttps://www.instagram.com/hausofvakai_salon/ https://www.instagram.com/hausofvakai_extensions/https://www.instagram.com/kainevakaihair/https://hausofvakai.com/GENERAL - info@hausofvakai.comEXTENSIONS - extensions@hausofvakai.comBOOKINGS - bookings@hausofvakai.comEDUCATION - education@hausofvakai.com

Retail War Games
Go Where the Attention Is | London Lazerson, Co-founder of Final Boss Sour - Ep. 57

Retail War Games

Play Episode Listen Later Dec 3, 2024 62:03


  In this podcast episode, London Lazerson shares his evolution from failed sketch comedy attempts to viral digital content creation. His journey began with a humorous video about blowing the world's largest bubble, which received 80 million views. He later shifted focus to Tesla-related content, garnering 100 million views in a year. Hired as a creative director at an ad agency in 2018, he gained critical insights into consumer behavior and content strategy, which helped him rapidly grow his TikTok following. Lazerson emphasizes the importance of value-driven content and adapting to high-attention platforms, leveraging these lessons to co-found Final Boss Sour, a unique sour gummy candy brand that is now one of the top food items being sold on TikTok shop.       

Living the Dream with Curveball
From Wrongful Arrest to Business Success: DJ's Inspiring Journey

Living the Dream with Curveball

Play Episode Listen Later Dec 2, 2024 27:34 Transcription Available


Send us a textIn this episode of Living the Dream with Curveball, we sit down with business leader DJ Van De Venter to explore his journey from digital marketing to healthcare. DJ shares insights into his innovative healthcare platform, Fitness Blueprints Fit, which aims to provide comprehensive health programs beyond traditional workouts. He discusses overcoming personal challenges, such as a wrongful arrest, and how these experiences shaped his career. DJ also reveals strategies for building a successful TikTok following and excelling in high-ticket sales. Tune in to discover DJ's vision for the future of healthcare and his advice for aspiring entrepreneurs.www.fitnessblueprints.fitWant to be a guest on Living the Dream with Curveball? Send Curtis Jackson a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1628631536976x919760049303001600

Boxoffice Podcast
December Specialty Preview - All The Awards Contenders Coming to a Theater Near You

Boxoffice Podcast

Play Episode Listen Later Nov 28, 2024 59:38


In this week's episode of the Boxoffice Podcast, co-hosts Daniel Loria, Rebecca Pahle and Chad Kennerk discuss the latest exhibition news, including the successful record-breaking opening weekends of Wicked and Gladiator II. In the sponsored segment, Daniel and Malcolm MacMillan, the Managing Director UK and EVP Exhibitor Relations, Boost Products and Services at The Boxoffice Company, discuss the importance of TikTok for exhibitors, noting its 67% user base aged 18-34. In the feature segment, Daniel and Chad are joined by Albert Lawrence to discuss the limited and platform releases in the month of December from major distributors.Give us your feedback on our podcast by accessing this survey: https://forms.gle/CcuvaXCEpgPLQ6d18 What to Listen For00:00 Intro01:15 Importance of Social Media for Film Discovery03:40 Wicked's Record-Breaking Opening Weekend07:42 Interview with Universal's Jim Orr on Wicked10:53 Gladiator II Box Office Performance14:02 Demographics Breakdown for Wicked and Gladiator II16:15 Regional Box Office Trends for Gladiator II18:21 Malcolm McMillan on TikTok Strategy for Cinemas21:26 Moana 2 UK Premiere Insights24:13 Importance of Honesty in TikTok Content Creation27:20 December Limited Releases: Overview and Discussion31:35 Highlights of September 5 and Nickel Boys34:51 Anticipation for Y2K and Night Bitch37:04 Nostalgia Marketing in Recent Films40:25 Upcoming December Wide Releases: Sonic 3 and Mufasa43:43 A24's Baby Girl: Return of the Erotic Thriller47:01 Robert Eggers' Nosferatu and Cinematic Style50:07 Boxing Biopic: The Fire Inside52:20 Robbie Williams Biopic and Creative Risks54:40 Bob Dylan's A Complete Unknown

read receipt
jake levy,& jacob bar

read receipt

Play Episode Listen Later Nov 12, 2024 47:13


In this episode, jake shares his journey from tiktok creator to cpg founder, discussing how he built an engaged community before launching his brand, his approach to product development, and why he's choosing to reformulate despite current success. the conversation explores the intersection of social media, direct-to-consumer business, and product innovation.

Retention Chronicles
Lissy Skincare's Secrets to Building Loyalty Through TikTok and Personalized Support With Founder & CEO Lissy Kotter

Retention Chronicles

Play Episode Listen Later Nov 4, 2024 44:39


Mariah Parsons, Host of Retention Chronicles and Head of Marketing at Malomo is joined by Alyssa (Lissy) Kotter, the Founder and CEO of Lissy Skincare, a brand specializing in acne and fungal acne-safe skincare products. Lissy shares her background as an esthetician and her struggles with acne, which led her to create a line of products that cleared her skin. The brand's flagship product, the Mandelic serum, launched in 2022 and has been highly effective. Lissy discusses the challenges of developing fungal acne-safe products, the importance of customer experience, and the role of TikTok in driving sales and customer retention. She also hints at an upcoming moisturizer launch and plans for Black Friday and Cyber Monday promotions. Episode Timestamps 1:48 Lissy's Background and Skincare Brand Lissy introduces herself as the founder of Lissy Skincare, a brand focused on acne and fungal acne-safe skincare. Lissy explains the brand's mission to create products that are safe for acne-prone skin, pregnancy, and breastfeeding. Mariah asks Lissy to explain the difference between typical acne and fungal acne. Lissy describes typical acne as lesions that come to a head and heal, while fungal acne is an overgrowth of yeast on the skin that looks like flesh-colored bumps and does not react to typical acne treatments. 21:55 Lissy's Journey to Founding Lissy Skincare Lissy shares her background as an esthetician and her struggles with acne since middle school. Lissy discusses her decision to attend esthetician school to learn how to clear up her own acne and help others. Despite her training and using various skincare products and treatments, Lissy's acne persisted, leading to a teacher's concern about her job prospects. Lissy's research into fungal acne triggers and her frustration with finding fungal acne-safe products inspired her to create her own skincare line. 22:11 Product Development and Launch Lissy describes the process of developing Lissy Skincare products, starting with the Mandelic serum. The Mandelic serum cleared Lissy's acne and fungal acne within days, leading to the brand's launch in 2022. Lissy explains the importance of ensuring all products are fungal acne-safe and safe for pregnancy. The brand has since added three more products: a Hydrating Serum, a Vitamin C serum, and a cleanser, all of which are fungal acne-safe. 22:27 Customer Experience and Retention Strategies Mariah and Lissy discuss the importance of customer experience and retention in e-commerce. Lissy acknowledges the need to improve customer experience and mentions her team's efforts to provide excellent customer service. Lissy highlights the role of TikTok in driving sales and the challenges of not having customer emails from TikTok shop. The brand uses email flows, social media, and a subscription model to retain customers and encourage repeat purchases. 22:46 TikTok Strategy and Paid Advertising Lissy shares the success of TikTok shop in driving viral videos and sales for Lissy Skincare. Despite the saturation of TikTok shop, Lissy continues to post videos and engage with customers on the platform. The brand has recently started experimenting with paid advertising on Instagram, Facebook, and TikTok to diversify its marketing efforts. Lissy emphasizes the importance of video content for selling products and sharing customer testimonials. 40:08 Future Plans and Final Thoughts Lissy teases the upcoming launch of a moisturizer on October 24, which has been in development for almost a year. The moisturizer is a significant product for the brand, as it is challenging to find fungal acne-safe moisturizers. Lissy mentions plans for Black Friday and Cyber Monday deals to attract more customers. Mariah wraps up the episode by congratulating Lissy on her upcoming launch and thanking her for sharing her journey and insights.

TikTok Shop Insiders
From Zero to $43K in 24 Hours: Gwen's Game-Changing TikTok Strategy!

TikTok Shop Insiders

Play Episode Listen Later Oct 18, 2024 36:53


Join us as we dive into the viral world with Gwen, a TikTok affiliate who turned her passion into a thriving career. She shares her story of early wins, viral hits, and the importance of finding unique angles in videos. Gwen also reveals the ups and downs of content creation and how she now coaches other affiliates to maximize their potential. Learn about her strategy for breaking down viral videos, creating engaging hooks, and landing retainer deals with brands. With insights on the power of storytelling, viral trends, and analyzing feedback, Gwen offers actionable tips for anyone looking to succeed on TikTok.Join Gwen's TikTok Community: https://whop.com/marketplace/socialclubacademy/?pass=prod_joFpH7sYMHtVL

The Young CPA Success Show
Accounting Myths 101: Suits, Ties, and Other Lies with Chayton Farlee's

The Young CPA Success Show

Play Episode Listen Later Oct 7, 2024 58:51


“Finding a good mentor can be hard, but it is such a big deal. My internship opened my eyes to all the possibilities the industry has to offer.” – Chayton Farlee  The finer details of this episode:The need for modernizing content delivery methods in the accounting profession.The potential of using platforms like TikTok and LinkedIn to engage younger audiences.The importance of mentorship and networking for accounting students.The challenges faced by students in understanding the diverse career paths in accounting.The significance of practical experience and internships in preparing for accounting careers.The role of storytelling in reshaping how accounting is viewed by prospective students.The importance of early outreach to students to highlight opportunities in accounting. Episode resources:Summit Virtual CFO by Anders website: https://www.summitcpa.net/Email us with questions or if you'd like to be a guest on the show: youngcpasuccessshow@anderscpa.comWe're hiring! Check out our open positions: https://www.summitcpa.net/career-opportunitiesConnect with Chayton here: https://www.linkedin.com/in/chaytonfarlee/ Timestamps:Introduction to the Podcast (00:00:00)The host welcomes listeners and outlines the podcast's purpose for young accounting professionals. Need for Content Change (00:00:23)Joey discusses the necessity to adapt their content creation strategy, suggesting a TikTok account. Mixed Feelings About TikTok (00:00:37)Hannah shares her apprehensions about using TikTok while acknowledging its potential to engage younger audiences. Old Guys at the Party (00:01:00)Joey compares their TikTok venture to being the older alumni at a college party, emphasizing the importance of relevance. Responsibility to the Next Generation (00:01:54)Joey reflects on the responsibility to disseminate information for the next generation entering the accounting field. Influence of TikTok (00:02:23)Hannah acknowledges TikTok's influence and the importance of storytelling in reaching audiences. Potential LinkedIn Challenge (00:03:42)Joey anticipates a LinkedIn challenge from Producer Rob to enhance their professional networking. Building Professional Relationships (00:04:57)Joey discusses the significance of cultivating professional connections and shares insights from Jaden on effective networking. Chayton Farlee's Introduction (00:06:10)The speakers introduce Chayton Farley, an accounting student, and invite him to share his background. Chayton's Journey into Accounting (00:06:33)Chayton recounts his journey into accounting, emphasizing his experiences during COVID and discovering his passion for the field. Influence of Podcasts (00:08:54)Chayton discusses how listening to accounting podcasts helped him understand the profession beyond classroom teachings. Rebranding the Accounting Profession (00:16:02)Chayton advocates for rebranding accounting to highlight its value-adding aspects beyond compliance and traditional roles. Experiences from an Internship (00:20:39)The conversation shifts to Chayton's current internship, exploring the differences between classroom learning and practical experience. Chayton's Internship Experience (00:20:42)Chayton shares insights about his internship, highlighting mentorship and practical experience with tax returns and firm management software. Understanding Operations in Accounting (00:22:29)Discussion on the importance of operations within accounting firms, often overlooked in traditional education. Learning About Budgeting (00:23:33)Joey emphasizes the significance of understanding budgeting in accounting, a concept rarely taught in school. The Value of Mentorship (00:26:07)Hannah reflects on the importance of mentorship, sharing her positive internship experience and its impact on her career. Networking on LinkedIn (00:27:40)Discussion on the benefits of networking on LinkedIn, including finding mentors and job opportunities. Building Relationships over Transactions (00:34:08)Chayton stresses the importance of cultivating genuine relationships rather than viewing networking as a transactional process. Professors' Role in Student Networking (00:36:19)Chayton suggests that professors should be more active on LinkedIn to help students connect with industry professionals. Challenges of Content Creation on TikTok (00:38:15)Joey discusses the difficulties accountants face in creating concise, engaging content on platforms like TikTok. The Need for Quality Content (00:41:20)Joey expresses concerns about the quality of accounting information shared on TikTok. Discussion on TikTok Strategy (00:42:00)The group discusses the potential of starting a TikTok account for engaging younger audiences. Importance of Information Dissemination (00:42:10)Joey emphasizes the responsibility of professionals to share digestible information with students. Daily TikTok Clips Strategy (00:43:00)Chayton shares his goal of posting daily short clips from his podcast on TikTok. Changing Perspectives on Accounting (00:44:57)Chayton discusses the negative perceptions of accounting compared to consulting and tech careers. Challenges of Additional Education Costs (00:45:39)Joey highlights the financial burden of pursuing an extra year of education for accounting. Tech's Impact on Accounting (00:45:48)Joey mentions how technology has changed the accounting landscape, affecting career choices. Content Creation Ideas for Accounting (00:46:19)Joey suggests creating relatable content showcasing modern accounting work-life. Perception Issues in Accounting (00:47:09)The speakers agree on the need to change outdated perceptions of accounting careers. Highlighting Tech and Consulting in Accounting (00:48:34)Chayton advocates for showcasing tech integration in accounting to attract new talent. Flexibility in Modern Accounting Jobs (00:50:02)Joey discusses the increased flexibility and work-life balance in contemporary accounting roles. Encouraging Student Engagement (00:53:35)Chayton suggests reaching out to students through virtual meetings to discuss diverse accounting careers. Importance of Early Career Engagement (00:55:02)Joey emphasizes the need to engage students early about accounting career opportunities. Open Dialogue Between Generations (00:56:52)Joey calls for open communication to understand what younger generations want from their careers. Closing Thoughts and Connections (00:57:23)Chayton shares how listeners can connect with him for further discussions and insights.

Secrets To Scaling Online
Ep 586: Everything You Need To Know About Blogs For Ecommerce 2024 with Steven Schneider, Trio SEO

Secrets To Scaling Online

Play Episode Listen Later Sep 17, 2024 28:39


Send us a textTikTok is playing a bigger role in e-commerce, but its closed-loop attribution can be tricky, making it tough to track conversions directly—yet, it still drives sales on platforms like Amazon thanks to a powerful halo effect.In this episode, Jordan West with guest Steven from Trio SEO. We'll explore the complexities of customer journeys on TikTok, the immense value of consistent and strategic blogging for long-term SEO success, and why personal branding and authentic content are more crucial than ever in the age of AI. Steven will also share his expert insights on creating a balanced approach that combines SEO with PPC to drive sustained traffic and sales. Whether you're struggling with attribution challenges on social platforms or looking to build your brand's authority through contentListen and learn in this episode!Key takeaways from this episode:TikTok Strategy and Attribution: TikTok's growing role in e-commerce is hindered by attribution challenges, but ads still boost sales on other platforms like Amazon through a halo effect.SEO and Blogging: Blogs strengthen SEO by enhancing category pages, with SEO being a long-term game requiring a balanced approach of content, technical SEO, and backlinks. PPC complements SEO for a well-rounded strategy.Authenticity and Personal Branding: Personal branding is key, as it resonates more with audiences than AI-generated content.Steven Schneider's Offers: Steven is active on LinkedIn, offering three free blog articles (worth $1200) for the first month, with a focus on blogging over backlinks.SEO Tools: Quality data sources like Semrush and Ahrefs are essential for data-driven blogging.Hiring an SEO Agency: Human expertise in SEO is valuable for long-term results, offering sustainable traffic versus PPC's temporary boost.Social Commerce and Blogging: Blogs capture research-based traffic and support social commerce sales.Host Jordan West's Perspective: While PPC is great for immediate results, blogs are a lasting, owned asset for consistent traffic—illustrated by examples like a hiking brand targeting product-specific blog content.Today's Guest: Steven Schnieder, an expert in blogging and SEO. He is currently connected with Trio SEO, where his title is presumably related to his expertise in blogging and SEO management. Schneider's background includes a significant shift from an interest in finance and an MBA to becoming a seasoned professional in SEO and affiliate marketing. He has managed extensive content operations, producing 300-400 articles monthly at his peak, and now leverages his substantial experience to help ecommerce brands build long-term content strategies through blogging and keyword optimization.Recommended Apps/Tools:Semrush: https://www.semrush.com/Ahrefs: https://ahrefs.com/Upstackified: https://www.upstackified.com/Growth Plan: www.upgrowthcommerce.com/growMillion Dollar In this episode's sponsor is Revenued - is a financial technology company that provides businesses with revenue-based financing solutions. Instead of relying on credit scores or collateral, Revenued offers funding based on a company's revenue. This allows businesses to access capital quickly and repay it as they generate income. Learn more here: Revenued

Outspoken the Podcast
Em Davies' Filthy White Couch, KIC's Divisive TikTok Strategy, Olivia Mather's Bengal Returns & Taylor Swift Puts on a Show for her London Boys

Outspoken the Podcast

Play Episode Listen Later Jun 23, 2024 29:38


Perth influencer, Em Davies, has set tongues wagging after listing her filthy couch on Facebook Marketplace for $900.  Gold Coast influencer, Olivia Mathers, has been reunited with her bengal cat, more than two months after it mysteriously disappeared. Taylor Swift has stunned fans on the London leg of her Era's Tour with a surprise performance by her NFL star boyfriend, Travis Kelce.  And KIC's divisive TikTok strategy.  Follow Outspoken on Instagram and TikTok, plus join in on the conversation in our Facebook Community. Podcast hosted by Amy Taeuber, Kate Taeuber and Sophie Taeuber.  Subscribe to Outspoken Plus Outspoken Plus is our subscription offering that provides subscribers with exclusive access to BONUS weekly episodes. Every week, we'll be dropping content so juicy, we've had to put it behind a paywall. A monthly Outspoken Plus subscription costs $5.99 a month, or save with our annual package, for just $49.99 a year*. There are three ways you can become an Outspoken Plus subscriber. Apple users can subscribe via Apple Podcasts here: apple.co/outspoken, while Android users can subscribe via Spotify here: https://podcasters.spotify.com/pod/show/outspoken-plus/subscribe or Patreon here: https://www.patreon.com/outspoken_plus. * An annual subscription is only available on Apple Podcasts.     See omnystudio.com/listener for privacy information.

DTC POD: A Podcast for eCommerce and DTC Brands
#327 - How Good Girl Snacks Captured Gen Z's Heart (and Stomach) with Hot Girl Pickles

DTC POD: A Podcast for eCommerce and DTC Brands

Play Episode Listen Later Jun 13, 2024 51:12


Leah Marcus and Yasaman Bakhtiar are the co-founders of Good Girl Snacks, a company that has made a name for itself in the snack industry with a focus on creating modern, female-oriented branding, particularly with their product "Hot Girl Pickles." Leah and Yasaman launched their brand by leveraging social media, especially TikTok, identifying a gap in the pickle market for their niche audience. Despite their lack of experience in the food and beverage industry, they were able to carve out a unique space and build a dedicated community around their brand through their knowledge of social media marketing and content creation.In this episode of DTC Pod, Leah and Yasaman pull back the curtain on their content and marketing strategy. We gain insights into organic brand-building, how it contributes to maintaining authenticity and connection with an ad-averse Gen Z audience, and how they use it to get real-time engagement and feedback to refine and enhance their product line. We also learn the unique challenges and learning curves Leah and Yasaman faced in the CPG industry as they built Good Girl Snacks from the ground up.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Content Creation and Marketing Strategies2. Overcoming Production and Operation Challenges3. Engaging Gen Z through Authenticity4. Branding and Niche Market Targeting5. Learning From Industry with Consultancy Support6. Building Community via Organic Social Content7. Flexibility and Patience in Business GrowthTimestamps02:00 Viral TikTok trends and how Good Girl Snacks started04:21 From doing corporate work to launching a brand07:21 Initial fears of starting a business09:34 The white space in the pickle market10:59 Picking a niche, catering to Gen Z consumers13:28 Content strategy, leveraging brand stories and SEO17:07 Good Girl Snacks' content creation workflow then vs now22:45 Balancing planned and spontaneous content 24:39 Content distribution; reels, stories, and grid strategy27:59 Product development, hiring R&D consultants, the importance of community31:34 Gathering customer feedback for iterative product development34:21 Challenges and advantages of bootstrapping36:21 Adapting marketing strategy to Gen Z consumer attitudes and behavior38:53 Retaining authenticity while scaling, continuing to create low-lift content41:22 Hiring consultants vs full-time employees44:28 How to get the most out of startup advisors47:33 Advice to future founders: be adaptable and patientShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok  Leah Marcus and Yasaman Bakhtiar - Co-Founders of Good Girl SnacksBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

Digital Trailblazer Podcast
New Algorithm Hacks for Viral Organic Growth on TikTok with Mike Gostola

Digital Trailblazer Podcast

Play Episode Listen Later Jun 6, 2024 55:39


Episode 57: Most people who are teaching TikTok marketing strategies are just taking strategies learned from other platforms, like Instagram and YouTube, and teach you to use those same strategies on TikTok.And what people are finding is that you can make some good progress with those strategies, but you eventually plateau at a certain point and your account stops growing despite pumping out new content every day.In this episode, Mike Gostola explains why that happens, and the unique algorithm mechanics that make the difference between a few hundred views vs hundreds of thousands of views. And then, learn how he leverages his viral reach on TikTok to drive hundreds of sales every month without ever needing to spend a single penny on paid ads.About Mike Gostola: Mike Gostola & Carla Shaw are entrepreneurs and online marketing strategists who recently hit the top 1% of their network marketing company. They have trained thousands on how to leverage the power of TikTok for automatic leads and sales with their industry-leading course RockTheTok Academy.Check out Mike & Carla's Rock to Tok Academy: https://rockthetok.com/5x5method-2566-7188?am_id=leahgetts9462Grab Mike's free PDF Guide for automated sales on TikTok: https://go.rockthetok.ca/pdfConnect with Mike:https://www.facebook.com/groups/tiktokfornetworkmarketers https://www.facebook.com/mike.gostola.3Want to learn more about how to build a successful online business from the ground up? Grab your FREE copy of our online course, "Zero to $20k Blueprint" where you'll learn how to build a simple, scalable online marketing system that will quickly generate paying customers & clients for your online business.Get it NOW, by visiting our website at https://DigitalTrailblazer.com✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazer/TikTok: https://www.tiktok.com/@digitaltrailblazerTwitter: https://twitter.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer

It's Been a Minute with Sam Sanders
Harvard's TikTok strategy; plus, Shirley Chisholm, the coalition diva

It's Been a Minute with Sam Sanders

Play Episode Listen Later Mar 29, 2024 38:49


TikTok has come under fire for its addictive algorithm and for being a place where misinformation spreads. But still, there is one institution that thinks TikTok actually has the potential to be a source of good in our world: Harvard. To be more specific, it's the Harvard Chan Center for Health Communication.To hear more about how the center is working with TikTok influencers to share researched information with the public, host Brittany Luse is joined by Kate Speer. Kate started as a mental health TikToker, but was recently hired as a marketing director for the Harvard Chan Center for Health Communication. Kate also shares her mental health journey and what it's been like to work within a mental health system that harmed her.Then, Brittany looks at the history left out of the new Netflix film, Shirley, which follows the presidential run of Shirley Chisholm. Brittany sits down with Dr. Anastasia C. Curwood, author of Shirley Chisholm: Champion of Black Feminist Power Politics, to discuss what came before the historic race. They talk about how Shirley's various identities informed her approach, and scan for her fingerprint on American electoral politics today.Want to be featured on the show? Record a question for 'Hey Brittany' and send it to ibam@npr.org.Learn more about sponsor message choices: podcastchoices.com/adchoicesNPR Privacy Policy

Making Moves with TK
From Corporate To Content Creator: How Toni Bravo Paved Her Way in the Beauty Industry, Time Management, TikTok Strategy

Making Moves with TK

Play Episode Listen Later Mar 29, 2024 83:36


Follow Toni: @BoniTravo WHERE YOU CAN LISTEN: Spotify Link: https://bit.ly/MakingMovesWithTKSpotify Apple Link: https://bit.ly/MakingMovesWithTKApple Google Link: https://bit.ly/MakingMovesWithTKGoogle Subscribe to my YT channel: https://www.youtube.com/c/TaylorKing INSTAGRAM: https://www.instagram.com/tksjuicypolls/ TWITTER: https://twitter.com/tksjuicypolls TikTok: https://vm.tiktok.com/swGP6F/ @tksjuicypolls Learn more about your ad choices. Visit podcastchoices.com/adchoices

Anything Is Possible Podcast
Starting Young: Crafting Your Business Path in Your 20s with Gaby Mendes

Anything Is Possible Podcast

Play Episode Listen Later Mar 26, 2024 61:03


Join us as we navigate the exciting yet perplexing decade of our twenties with the remarkable Gaby Mendes, the visionary behind Talk Twenties. Gaby brings to the table her expertise on the platform that guides young adults through the whirlwind of life after education, highlighting the importance of finding balance between personal development and the joy of living. From the transition from teaching to entrepreneurship to generational approaches to seizing opportunities, this episode is packed with fresh insights on crafting a fulfilling life. Navigate the podcasting landscape with us as we recount the transition from a hobby to a full-time professional pursuit. Holly opens up about the podcast growth of Anything is Possible, from the initial zoom recordings to the polished in-person sessions and the strategic manoeuvres that have expanded its reach. We break down the formula for converting social media followers into loyal listeners, and the excitement of scaling up the team. Plus, we don't shy away from discussing the hurdles of balancing the entrepreneurial grind with a life well-lived, sharing tips and personal anecdotes on how to keep work, health, and relationships in harmonious alignment. We wrap up this episode with an exploration of the emotional and financial challenges young people face today, from the cost-of-living crisis to the impact of the digital age on relationships and mental health. We delve into the Talk Twenties podcast's role in fostering community and connection, the importance of standing out in the job market, and the journey to podcast monetisation. Gaby closes with an empowering discussion on self-belief, inspiring not just the younger listeners but an audience that spans generations. (00:00) - Navigating Life in Your 20s(10:35) - Podcasting Growth and Monetisation Journey(17:28) - Podcasting and TikTok Strategy(22:24) - Challenges and Success of Podcast Growth(33:53) - Balancing Work and Life in Entrepreneurship(39:27) - Challenges and Successes in the 20s(49:10) - Navigating Work and Relationships(52:54) - Monetising Podcasts and Audience Engagement(57:07) - Inspiration and Self-Belief in Podcasting Follow Talk Twenties: Website: https://www.talktwenties.com/Instagram:  https://www.instagram.com/talktwenties/?hl=enInstagram: https://www.instagram.com/anythingispossiblegroup/?hl=enTikTok: https://www.tiktok.com/@anythingispossiblegroupJoin our Facebook community: https://www.facebook.com/groups/2168215153350448Subscribe to our YouTube: https://www.youtube.com/@anythingispossiblepodcast/featuredListen on: Spotify: https://open.spotify.com/show/6dq6JhY... Apple Podcasts: https://podcasts.apple.com/us/podcast... Sign up to our newsletter: https://anythingispossiblegroup.co.uk...Buy tickets to AIP Live 2024: https://anythingispossiblegroup.co.uk...

The Abundant Artist Podcast
Client Sessions - Breakup Coach Dorothy Johnson

The Abundant Artist Podcast

Play Episode Listen Later Feb 29, 2024 32:46


Today I'm coaching Expert Breakup Coach, Dorothy Johnson, the founder of Get Over Your Ex in 90 Days. Dorothy has amassed 2 million listeners on her podcast, How To Get Over Your Ex, and today I coach her through her TikTok Strategy. Dorothy's Free Training: Fast Forward Getting Over Your Ex @breakupcoachdorothy Coach with me inside of The Self-Made Celebrity Here @whitneyuland

REACHRIGHT Podcast
7 Church TikTok Strategy Tips for Energizing Your Ministry

REACHRIGHT Podcast

Play Episode Listen Later Feb 15, 2024 26:11


Now that we’re in the digital age, connecting with Christians and communities goes beyond traditional methods. Social media, especially TikTok, has become the primary method of communication and outreach. But ... Read More

Stop Scrolling, Start Scaling Podcast
68. 5 Common TikTok Strategy Mistakes to Avoid for Faster Brand Growth

Stop Scrolling, Start Scaling Podcast

Play Episode Listen Later Feb 7, 2024 20:26


In the landscape of digital marketing, video content remains a powerhouse. If you're building a brand and utilizing social media, especially TikTok, this episode is your go-to guide. In 2024, video content on TikTok is the fastest way to connect with your audience and boost brand reach. However, there are several pitfalls to navigate. In this episode, Emma dives into the top mistakes to avoid in order to achieve TikTok success. Listen in as we speak about: Professional Videography Cross-Posting Hashtag Hurdles Neglecting Community Building Ignoring Audience Feedback   And much, much, more!     Connect with Ninety Five Media: Website  Instagram Need Support with Your Podcast? We've got you covered   Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand:   strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

Boys Club
Ep 119: Too Online [Moving To A New Feed!] 1) Bolivia's TikTok Strategy 2) #HillaryBarbie

Boys Club

Play Episode Listen Later Jan 31, 2024 26:23


Too Online is moving to a new feed! Subscribe here. Welcome to Too Online, frontline reporting on unserious internet news. On this episode, Deana and Natasha unpack a two internet stories from the week with special guest Mariquita Philippa de Boissière aka Gwei Stefani. Links in order of appearance:  MinGob Bolivia - applying for a passport MinGob Bolivia - Chapare Hillary - original Kenough tweet Hillary - original Kenough instagram post Hillary - the anchor's take, Bad Place, Margot visiting Wisconsin Hillary - kitchen Send in your own internet story findings. Email hi@boysclub.vip or DM Deana here and Natasha here.  Details and tickets on /brandnew here. Subscribe to the Boys Club newsletter here!  Boys Club is proudly supported by Kraken. Kraken is a crypto exchange for everyone.  

As A Creator - Interviews with Content Creators
A FULL TikTok Strategy Breakdown with one of the Smartest TikTok Marketing Experts Ashwinn Krishnaswamy

As A Creator - Interviews with Content Creators

Play Episode Listen Later Dec 24, 2023 55:56


The episode you've all been waiting for... I interviewed Ashwin Krishnaswamy, or as many of us call him "Shwinnabego". He's a branding/marketing expert and has become every marketers favorite creator to follow. He creates content about building brands, and he even has his own CPG company - Oklahoma Smokes. This episode is a good one, the one hour listen is well worth it. So buckle up, grab your favorite water bottle and enjoy the ride. Follow Ashwinn here Shop Oklahoma Smokes here Follow As A Creator here This episode is sponsored by CharCharms! Shop the perfect holiday gift at CharCharms.com

Indie Game Movement - The podcast about the business and marketing of indie games.
Ep 333 - Mastering Your TikTok Strategy and Flow with Larissa Wild

Indie Game Movement - The podcast about the business and marketing of indie games.

Play Episode Listen Later Dec 12, 2023 65:56


Using TikTok to help create additional awareness for your game or studio isn't anything new, but creating a sustainable growth strategy on this platform may be, and can definitely be a challenge. While that may be so, it doesn't have to overwhelm you and can be fairly simple too.  Our conversation today discusses some valuable insights about how one studio effectively executes their TikTok strategy using processes that promote flow, community growth and results, all while accommodating a part time schedule. Ep 333 Shownotes:

Shiny New Clients!
TikTok for Business (this strategy grew my business to 40K followers)

Shiny New Clients!

Play Episode Listen Later Dec 11, 2023 16:16 Transcription Available


Wanna use a TikTok strategy to market your business? When I stumbled onto TikTok in 2020, I had no idea how powerful it would be as a marketing tool. What the press deemed as a platform just for Gen Z, who were dancing and doing lipsyncs was totally untrue... And I can prove it.I've been discovered by multiple, 7 figure business owners who hired my social media management agency. (Actually, I totally forgot to say that in this episode - look at you, with the inside scoop!)You can totally use TikTok to grow your brand - and in this episode I'll tell you the  strategy I used to grow mine.✨Tap here to watch a FREE masterclass about “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration/ Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours) https://instagram-mastery-optin-form.ck.page/c684a45e7f Tap here to try Later.com (Jenna's favourite social media scheduling software) https://later.grsm.io/egd652z1q1fk Music by Jordan Wood Hosted by Jenna Warriner, Creator of Magic Marketing Machine

The Law Firm Marketing Minute
Start Your TikTok Strategy in 2024! - LFMM 598

The Law Firm Marketing Minute

Play Episode Listen Later Nov 29, 2023 5:56


TikTok clearly isn't going anywhere, but it's absolutely where your firm should be! We provide some easy tips for getting started on today's episode.Please visit www.spotlightbranding.com/survey to take our Legal Marketing Trends survey!

The Troy Farkas Show
(NEW YORK CITY) "You're Lying to Yourself!" Social Media Expert Eric Jackman on 2024 TikTok Strategy, Elon Musk's Twitter Takeover, and My Fragile Ego

The Troy Farkas Show

Play Episode Listen Later Nov 27, 2023 99:52


Social media runs our lives. TikTok dominates our attention span. Instagram likes (or lack thereof) determine our self-worth. Alluring notifications from Twitter pull us from the present moment--the most precious thing we have. Because of the stakes, any conversation about social media is an important one. And to do it right, I've once again enlisted the help of my friend and mentor Eric Jackman, the social media guru behind MMAFighting's Instagram, TikTok, and X pages, which feature a combined 3M followers across platforms. From the Gimlet studios in Brooklyn, NewYorkRic (as he's known on the Internet) and I discuss the following: Intro (00:00) How he lost a lot of weight this year (01:46) Why he will never leave New York City (16:38) Working with Ariel Helwani (21:00) Why Eric loves working in MMA (27:20) What it's like working in social media (34:11) Why I gave up TikTok (42:30) Eric and I disagree about the morality of social media and how to use it properly (46:00) The social media strategy Eric would prescribe for me (58:42) How to make an engaging TikTok video (01:03:04) How to stay up-to-date with rapidly changing social media trends (01:08:10) Should you post on all platforms or just specialize in one? (1:17:05) Whether Elon Musk has helped or hurt Twitter (01:19:53) The effect of social media on attention span (01:28:55) Advice to his younger self and whether he has any regrets (01:32:26) Follow Eric on X @newyorkric. To purchase my book at a discounted Black Friday price for a limited time, visit this Amazon link. Thank you for your support

DTC POD: A Podcast for eCommerce and DTC Brands
#298 - Moe Hayek, Limitless - Hitting 7 Figures With Tiktok Shop

DTC POD: A Podcast for eCommerce and DTC Brands

Play Episode Listen Later Nov 16, 2023 53:42


Episode brought to you by More Staffing & Capital OneNeed a new business card? Get in touch with our friend at Capital One Heather Clohessy - heather.clohessy@capitalone.comJoin 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter!On this episode of DTC pod we cover:1. TikTok Strategies for Successful Ecommerce Brands2. Insights on Entrepreneurship3. Observations on Apps and Lifetsyle4. Discussions on Manufacturing & Branding5. Health-focused Industries & Biohacking Companies6. Experiences from Moe Hayek's Plant Business Venture7. Moe's Work as an Ecommerce Consultant8. Discussion on TikTok Shops9. Moe's Venture: Online Plant Selling Business10. Moe's Future Business StrategiesTimestamps03:58 Getting Trademark for famous Limitless movie pill, NZT 48.07:32 Successful ecommerce brands use TikTok, hiring creators to stimulate virality and boost sales.09:54 Struggled with Organic Social until achieving success.14:07 Influencer rates are uncertain; aim for multi-platform creators.17:03 Working with several creators improved video and product presentation.18:23 TikTok Shop is emulating Amazon's successful infrastructure and SEO dominance.23:25 Leverage TikTok Shop to automate affiliate marketing, creating viral content.25:12 Instagram's non-shopping design fails compared to TikTok's entertaining, profitable shopping experience.29:15 Made $2 million selling plants online; experienced difficulties.34:01 Culture pushes quick profit; thoughtful product development yields millions.37:12 Invest in packaging, build community brand, maximize profits.41:01 Incubation involves leveraging resources to maximize market opportunities, particularly in supplements and beauty.44:35 Future health industry trends: energy maintenance and tailored supplements.46:53 A brand is consistent, targeted communication over time.48:41 Entrepreneurs should develop key skills and assist brands lacking online presence.51:50 Feels lucky, enjoys in-person meetings, balances life.Shownotes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more. Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter hereFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok Moe Hayek - Partner at LimitlessRamon Berrios - Co-Founder of Trend.ioBlaine Bolus - Co-Founder of Castmagic

Inner Sircle
Updated POV on TikTok Strategy

Inner Sircle

Play Episode Listen Later Oct 26, 2023 2:59


On this episode I remind listeners of our updated POV on TikTok Strategy

Charity Champions
Short-Form Video and TikTok Strategy, with Samantha Lenger

Charity Champions

Play Episode Listen Later Jul 25, 2023 34:36


"The best time to start was probably in 2020 or 2021. The next best time to start is today is yesterday, is tomorrow, is as soon as possible. Go and record and hit post - and just start." Let's discuss the power of TikTok as a marketing tool. Today, Samantha Lenger shares her expertise as a social media consultant for startups, emphasizing the importance of building organic communities online. She reveals some common mistakes businesses make on social media and offers valuable tips for success. Whether you're a social media pro or just starting out, this episode will inspire you to harness the potential of short-form video and create engaging content for your brand. Sam on TikTok | LinkedIn | Instagram Today's episode is filmed at the ⁠⁠Earfluence⁠⁠ Podcast Studio in Downtown Raleigh.

Life with Marianna
TikTok Strategy with Audrey Peters: Know Your Audience, Create Engaging Content, & Set Goals for Dream Collaborations

Life with Marianna

Play Episode Listen Later Jul 11, 2023 38:03


In a world saturated with content, do you wonder how you can rise above the noise and find your own unique path to success? Audrey Peters, a successful content creator, shares her journey and insights on finding success through trial and error. She emphasizes the importance of understanding audience preferences, building strong client relationships, and measuring success beyond follower count. We also touch on challenges faced by content creators and Audrey offers valuable advice on maintaining self-motivation, unlocking TikTok success, and embracing collaboration. Some key takeaways are how she likes to film her videos, why you should use others' success as inspiration and not jealousy, and the power of strategic content creation and brand partnerships.   Follow Marianna: @marianna_hewitt Follow Audrey: @audreypeters   Marianna's NEW Erewhon drink is coming 7/14 + order Marianna's Coconut Cloud at all locations   This episode is brought to you by:   Ouai: theouai.com/MARIANNA15 for 15% off your entire purchase.   Macys: macys.com   Produced by Dear Media This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.

Savvy Social Podcast
The No-Plan TikTok Strategy with Michelle Edgemont

Savvy Social Podcast

Play Episode Listen Later May 23, 2023 34:21


From a 90-day content creation strategy to no plan at all. Either can work when you show up fully human on TikTok. My favorite social platform is getting the love it deserves from my guest, Michelle Edgemont, owner and creative director of Michelle Edgemont Design. An early Instagram adopter, in 2020, Michelle made the strategic move to follow her target audience to TikTok, where she rekindled her love for promoting her business online in a way that is less stuffy than Instagram and Facebook.  Listen in as Michelle details her no-plan strategy that consistently nets her hundreds of thousands of views on her videos. Videos that only take her a few minutes to record, edit, and post.  For those who don't want the pressure-filled social media experience and just want to show up in a way that works best for you and your business, this is the episode for you. In this episode of the podcast, we talk about:  Michelle's origins on Instagram Building brand awareness before you have clients Following your audience TikTok Scroll strategy for businesses Michelle's no-plan TikTok strategy And so much more!   This Episode Was Made Possible By: Social Media Starter Kit Free Course The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free   About the Guest: Michelle Edgemont is the owner and creative director of Michelle Edgemont Design, which specializes in Event Design and Floral Design for social and corporate events in the NYC area. After seeing a hole in the industry for event design companies with a quirky, modern edge, she launched her company in 2011. Michelle Edgemont Design has successfully designed and produced over 200 weddings, bar and bat mitzvahs, and corporate events with their trusted design process. Website: https://michelleedgemont.com/  Instagram: https://www.instagram.com/medgemontdesign/ TikTok: https://www.tiktok.com/@michelleedgemont   Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/254 

Thrive Blogger Podcast
Episode 190 | Instagram & TikTok Strategy and Hard Truths

Thrive Blogger Podcast

Play Episode Listen Later May 4, 2023 15:31


Is video content your jam? Should you be spending your time on Instagram & Tiktok? In this episode Bree covers two options that you have if you're not comfortable on video, and if you are—strategies to make the most of these two platforms! This episode will help clarify your strategy for Instagram and TikTok growth.  Get your hands on the Headline Analyzer Tool by CoSchedule HERE: CoSchedule.com/THRIVE Head to thrivetogether.blog/podcast for the show notes! ----- Looking for more support? Check out our coaching programs! Shift—If you've made more than $5k in the last 12-months, apply today! Profitable Blogger Society—if you need help getting your foundation started, as well as knowing where to spend your time for the most growth!  ----- If you're looking for a blogging & influencer community, then join us over on Facebook, the Thrive Blogging Community! 

Dishing Up Digital with Ellen Mackenzie
How my TikTok got 1.7 Million Views (Viral Video Strategy)

Dishing Up Digital with Ellen Mackenzie

Play Episode Listen Later Apr 30, 2023 30:27


You may, or may not, know that I had a TikTok video go viral. I got 1.7 million viewers! This resulted in: 270,000 Likes 4,500 Comments 24,000 Shares 21,000 Saves And while these are great results, did this result in sales of my book or new students paying for my course? In this episode, I go over what I think are some tips to help you achieve your own viral video, as well as breaking down why these results aren't all rainbows & unicorns. Enjoy this one guys! Mentioned in the episode: Youtube Video of Tara Cutting her Hair TikTok where I say "you pay for my talent" TikTok of me "popping champagne in a hotel bed" TikTok Strategy podcast episode with Maureens Marketing ~~~ Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it! Links & Resources: Connect with Ellen on Instagram Follow Ellen on TikTok Join the Dishing Up Digital School Work with Ellen

Lew Later
Apple's TikTok Strategy is Working...

Lew Later

Play Episode Listen Later Apr 6, 2023 82:42


Subscribe for more internet + tech news. Check out LaterClips for quicker news - https://www.youtube.com/laterclips --- Email questions to will [at] lewlater dot com https://twitter.com/lewlater

iDigress with Troy Sandidge
85. Staying Ahead Of The Game: Exploring 2023 Marketing Trends.

iDigress with Troy Sandidge

Play Episode Listen Later Apr 3, 2023 17:45


I had the pleasure of being on a panel for the "Ahead Of The Game: Marketing Trends 2023" event run by HubSpot's Black @ Inbound team. The panel consisted of Tyronna Heath, Jamir Milligan, Resa Gooding, and myself, along with Devyn Bellamy as moderator. In this episode, I spotlighted some of my answers from the event. Watch the full recording of the event with answers from all of the great panelists here.Beyond The Episode Gems:Grow Your Business Faster Using HubSpot's CRM PlatformBuy my book Strategize Up to maximize the growth and profitability of your business.Click Here For Free HubSpot Marketing ToolsSee all of the podcasts on the HubSpot Podcast NetworkGet Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroyRead my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up•  Follow Troy on Twitter: Twitter.com/FindTroy

Female Founder World
This TikTok Strategy Landed Basma Beauty $500k in Sales

Female Founder World

Play Episode Listen Later Mar 27, 2023 27:17


Parisa Durrani, cofounder of Basma Beauty, is today's guest on the Female Founder World podcast with Jasmine Garnsworthy. Basma Beauty was able to generate $500,000 in sales over one year just through TikTok! In this interview, Parisa shared the strategy that led to these sales, plus the DM that got Basma Beauty into Sephora Accelerate—and then stocked on Sephora.com! Links Basma Beauty Join the TiKTok workshop (it's free!) Become a Business Bestie subscriber: femalefounderworld.com/subscriber Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com

App Masters - App Marketing & App Store Optimization with Steve P. Young
This Viral TikTok Strategy Led to Becoming The #1 App

App Masters - App Marketing & App Store Optimization with Steve P. Young

Play Episode Listen Later Feb 23, 2023 6:30


In this must-watch video, we show you step-by-step instructions on how to study TikTok viral trends and create content that will get your app to the #1 spot in a specific category. With over a billion users worldwide, TikTok is one of the most popular social media platforms, and in this video, we explore why it is so popular and how you can use it to your advantage. We delve into the importance of finding viral trends on TikTok, which can help you create content that resonates with your audience and increases engagement. We also explore how to use hashtags for TikTok SEO, which is crucial for ensuring that your content is discoverable and reaches a wider audience. In this video, we share practical tips and techniques that you can use to study TikTok trends and create content that goes viral. From analyzing popular hashtags to studying the content of your competitors, we cover everything you need to know to create engaging and shareable content. If you're an app developer or entrepreneur looking to increase your app's visibility on TikTok, then this video is a must-watch. With our step-by-step instructions and practical tips, you'll be well on your way to creating content that gets your app to the #1 spot in a specific category on TikTok. You can watch this video: https://youtu.be/AAPe2o_0Xro Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS Growing your app beyond a certain point by yourself is almost impossible as the your beloved baby must mature and transform into a company. Bluethrone's new partnership model is better than a VC Investment: It gives you cash in hand, your life back and the right to see your app adopted by millions, and making millions. Got an app idea that you think will be the next unicorn? But you don't know what to do next? With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you. Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung TikTok: @stevepyoung Facebook: App Masters *************** --- Send in a voice message: https://anchor.fm/app-marketing-podcast/message

The Influence Community
Ep 85. Q&A: IG pushing photo content again, reels bonus', Tiktok strategy, brands ghosting you + more

The Influence Community

Play Episode Listen Later Feb 6, 2023 56:52


We're answering a lot of your questions in this episode covering IG announcing they are pushing photo content over Reels, if the Reels bonus lowers your views, Tiktok strategy, what to do when brands are ghosting you and more.FRANCE TRIP: https://trips.trovatrip.com/trips/france-with-allysa-and-danielle-jun-2023Danielle's Instagram: @shestyledwhatAllysa's Instagram: @allysa.larson Podcast Instagram: @theinfluencecommunityFacebook Group: THE INFLUENCE COMMUNITY Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Wavebreak Podcast: Grow Your Shopify Store
TikTok Growth: Generating 40+ Million Views With 1 Post

Wavebreak Podcast: Grow Your Shopify Store

Play Episode Listen Later Jan 30, 2023 50:14


Haley Pavone joins the Wavebreak Podcast to talk about Pashion Footwear and how the brand has scaled by decreasing ad spend and leveraging organic TikTok content.In this episode you'll learn:The TikTok Strategy that has generated 40+ million views on a single post for freeMarketing channels working in 2023 for the brand and how they're intentionally decreasing ad spendTheir unique utility patent and strategy for protecting their brand around the globeHaley Pavone is the Founder & CEO of Pashion Footwear.Links MentionedPashionLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Family Mart Podcast
#135 Romantic Playlists, Tiktok Strategy, and Our Passion in Life

Family Mart Podcast

Play Episode Listen Later Dec 14, 2022 102:37


In this episode of the Family Mart podcast Chris and Jay get awkward with the Dutch Bros, put mood music on in the bedroom, critique social media strategies, share our passions in life. FMP Merch: familymartpod.com Support this show and get bonus content at: https://patreon.com/familymartpod Contact Email: familymartpod@gmail.com Jay's Links: https://julietofficial.com https://instagram.com/jaycmanipon https://twitter.com/jaycmanipon Chris' Links: https://youtube.com/ChrisPunsalanTV https://twitch.tv/chrispunsalan https://instagram.com/chrispunsalan https://twitter.com/chrispunsalan --- Support this podcast: https://anchor.fm/familymartpod/support

Family Mart Podcast
#135 Romantic Playlists, TikTok Strategy and Our Passion in Life

Family Mart Podcast

Play Episode Listen Later Nov 9, 2022 102:38


In this episode of the Family Mart podcast Chris and Jay get awkward with the Dutch Bros, put mood music on in the bedroom, critique social media strategies, share our passions in life.FMP Merch: [familymartpod.com](https://familymartpod.com/)Support this show and get bonus content at: **[https://patreon.com/familymartpod](https://patreon.com/familymartpod)**Contact Email: **[familymartpod@gmail.com](mailto:familymartpod@gmail.com)**Jay's Links:**https://[julietofficial.com](http://jaymanipon.com/)****https://[instagram.com/jaycmanipon](https://instagram.com/jaycmanipon)****https://[twitter.com/jaycmanipon](http://twitter.com/jaycmanipon)**Chris' Links:**https://[youtube.com/ChrisPunsalanTV](https://youtube.com/ChrisPunsalanTV)****https://[twitch.tv/chrispunsalan](http://twitch.tv/chrispunsalan)****https://[instagram.com/chrispunsalan](https://instagram.com/chrispunsalan)****https://[twitter.com/chrispunsalan](http://twitter.com/chrispunsalan)**

B2B Growth
From Gen Z to B2B: TikTok Strategy for Your Brand, with Emily Brady

B2B Growth

Play Episode Listen Later Jun 13, 2022 23:44 Transcription Available


In this episode, Benji talks to Emily Brady, Creative Content Lead at Sweet Fish Media. Read the Full Guide here: From Gen Z to B2B: How to Execute a TikTok Strategy for Your Brand - Sweet Fish Media Discussed in this episode: Why your company should be on TikTok TikTok Strategies that win B2B TikTok case studies

The Jasmine Star Show
TikTok vs. Reels: Which is Better?

The Jasmine Star Show

Play Episode Listen Later Mar 29, 2022 39:18


Do you have someone in your life who, whenever you see them, spend time with them, and speak with them, you feel completely fulfilled and happy they're in your life?For me, that person is James Wedmore.I've spoken about him on the podcast plenty of times, so I won't bore you with the details of how we met in his mastermind, and how he has become an incredible mentor and friend to me over the years.But I WILL say this…>>Every time I speak with James, I have lightbulb moments… and today, I want to share one of these moments with you.