UNBOXED

Hey, I'm Jordan, and I'm the manager of the Sidemen. Welcome to Unboxed. In this series, I'll become the manager you never had, aiming to help you navigate your career to build a personality brand that lasts. How? By unboxing the biggest stories from the world of talent to find lessons that will help your growth. In this episode, I'll be unboxing the Sidemen's cereal brand BEST, and how (I think) it's been able to succeed at scale early on. Got questions? Want to share your thoughts? Please drop a comment below. I'm 100% focused on making this channel for YOU, and I'll be answering your questions every week. Stay tuned, and let's keep the conversation going.

Hey, I'm Jordan, and I'm the manager of the Sidemen. Welcome to Unboxed. In this series, I'll become the manager you never had, aiming to help you navigate your career to build a personality brand that lasts. How? By unboxing the biggest stories from the world of talent to find lessons that will help your growth. In this episode, I'll be unboxing the story behind why TikTok may be banned and cover what that ban will mean for you as a creator. Timestamps: 0:00 - Why is TikTok going? 3:50 - Why you need to pivot  6:04 - Find your value proposition 8:00 - Create a LinkedIn Presence  8:50 - Get networking  9:30 - Own your data  Got questions? Want to share your thoughts? Please drop a comment below. I'm 100% focused on making this channel for YOU, and I'll be answering your questions every week. Stay tuned, and let's keep the conversation going.

Hey, I'm Jordan, and I'm the manager of the Sidemen. Welcome to Unboxed. In this series, I'll become the manager you never had, aiming to help you navigate your career to build a personality brand that lasts. How? By unboxing the biggest stories from the world of talent to find lessons that will help your growth. In this episode, we'll cover the following: How Amelia Dimoldenberg is taking over the world Lessons learned from Luke Littler  Why TikTok might be banned in the US 1:06 - Amelia takes the Oscars  3:01 - Luke Littler 5:12 - End of TikTok? 8:20 - Why is Amelia Dimz so successful? 9:13 - What the Oscars tells us about celebrity 10:18 - Why is TikTok really getting banned? 11:20 - I want to be a mainstream presenter, how do I do it? Got questions? Want to share your thoughts? Please drop a comment below. I'm 100% focused on making this channel for YOU, and I'll be answering your questions every week. Stay tuned, and let's keep the conversation going.

Hey, I'm Jordan, and I'm the manager of the Sidemen. Welcome to Unboxed. In this series, I'll become the manager you never had, aiming to help you navigate your career to build a personality brand that lasts. How? By unboxing the biggest stories from the world of talent to find lessons that will help your growth. In this episode, we'll cover the following: 1. Raye proves independence in music, showing labels aren't necessary. 2. Eddie Abbew emphasizes consistency as key to success. 3. The Sidemen's cereal launch offers insights into diversifying ventures. Time Stamps: 0:00 - Intro  1:00 - How Raye proves you don't need a label? 4:50 - How Eddie Abbew proves consistency wins?  6:55 - Sidemen Launch BEST Cereal - What I've learnt... 10:40 - Do artists need record labels? 11:30 - What does the next generation of creators look like? 13:00 - Is YouTube the future of TV? 14:00 - Should I become a full time content creator? Got questions? Want to share your thoughts? Please drop a comment below. I'm 100% focused on making this channel for YOU, and I'll be answering your questions every week. Stay tuned, and let's keep the conversation going.

Hey, I'm Jordan, and I'm the manager of the Sidemen. Welcome to Unboxed. In this series, I'll become the manager you never had, aiming to help you navigate your career to build a personality brand that lasts. How? By unboxing the biggest stories from the world of talent to find lessons that will help your growth. In this episode, we'll cover the following: 1. How Kai Cenat proves the audience is more powerful than cash 2. How Shane Gillis is changing cancel culture 3. How you can build an audience on TikTok Time Stamps: 0:00 - Intro 0:30 - Kai Cenat saves Ms. Omah Lay's Boyfriend! 3:03 - What should the boyfriend do now? 5:22 - Danny Aarons Retires his dad? 7:30 - How Shane Gillis is changing comedy? 9:58 - Working with brands: biggest myths? 10:45 - Should I put my manager's email in my bio? 11:27 - Most controversial take about creators today? 12:20 - How to build an audience on TikTok? 14:50 - Who will be the next Sidemen? Got questions? Want to share your thoughts? Please drop a comment below. I'm 100% focused on making this channel for YOU, and I'll be answering your questions every week. Stay tuned, and let's keep the conversation going.

Hello, I'm Jordan Schwarzenberg, manager of the Sidemen and Co-Founder of Arcade Media. Welcome to Unboxed. In this series, I'll do my best to act as your manager, aiming to help you navigate your career and online journey. In this episode, we'll cover: 1. Why Sneako has been outcast by the streaming community 2. What it means for the Sidemen to reach number one on Netflix 3. How Mark Zuckerberg demonstrates that you can't buy a personal brand Time Stamps: 0:00 - Intro 0:55 - Sneako Exiled from the Twitch Community 6:01 - Sidemen Reach Number 1 on Netflix 9:09 - How Mark Zuckerberg Proves You Can't Buy a Personal Brand 12:00 - How to Handle Being Cancelled 13:43 - Quickest Way to Earn £100,000 as a Creator 14:50 - Difference Between a Good and Bad Manager 15:30 - How to Sell a Documentary to Netflix 16:52 - Is Radio Dead? Got questions? Want to share your thoughts? Drop a comment below! I'm 100% focused on making this channel for YOU, and I'll be answering your questions every week. Stay tuned, and let's keep the conversation going.

This season, we're shaking things up. Our format is changing, and we're looking to become your go to resource for everything you need as an aspiring personality brand. We're diving into topical stories, to unbox the biggest moments in the world of talent, all from my POV as a professional manager.  My aim is to share my expertise openly with you guys, and help as many people as I can to build careers with longevity. Time Stamps: 0:00 - Unboxed is back 0:30 - Usher at the Super Bowl 4:10 - Kai Cenat  5:50 - Sidemen Documentary  8:20 - New Segment 8:40 - What you should to get the best presenting gigs  11:19 - How to get more leads and fresh talent for my business 12:30 - How to protect your brand as a streamer  16:22 - Outro Got questions? Want to share your thoughts? Drop a comment below! I'm 100% focussed on making this channel for YOU, and I'll be answering your questions every week.  Stay tuned, and let's keep the conversation going.

This week on Unboxed, we are joined by the incredible Hannah Holland, founder of HLD Talent and manager of stars like Tennessee, GKBarry and many others. Don't miss this inside look at Hannah's innovative approach in the entertainment industry. In this episode, Hannah reveals: - What women creators should be doing to thrive in the industry - Why women often get paid more than men in the industry - The importance of management - What it's like working with GKBarry Time stamps: 0:00 - Intro 0:45 - Who is Hannah Holland & what is HLD Talent? 6:10 - Traits of a long term plan for women talent? 9:20 - The reality for presenters 10:17 - Role of management 13:45 - GKBarry 20:20 - Lessons from GKBarry 23:00 - Importance of audience demographics 24:10 - Saving Grace Podcast 26:10 - Importance of building a network 25:55 - Why women get paid more than men 30:00 - Value of a female based audience 31:50 - Advice to 21 year-olds 32:55 - Outro Sign up here for my weekly newsletter and get a dose of inspiration every Friday: https://www.jordanschwarz.com/one-last-thing Connect with Hannah on: IG Follow me on: IG Twitter LinkedIn TikTok Brought to you by Arcade Media, in collaboration with Listen.

This week on Unboxed, we welcome the exceptionally talented Ben Doyle, known as RVBBERDUCK. He's not only a creative film director but also the co-founder of AfterParty Studios. Remarkably, he made a feature film about KSI at the age of 21. In this episode, Ben reveals: - How he got courage to make a feature film for KSI at 21 - How he makes campaigns for the likes of Sky and NOTWOWAYS - How he founded AfterParty Studios with Callux - His atypical film education Time stamps: 0:00 - Intro 0:49 - How Ben got started? 6:25 - Meeting Callux 9:12 - Feature film at 21 18:40 - Disapointing KSI 24:10 - The reality of your film career 29:40 - Working with NOTWOWAYS 34:40 - Working with brands (Sky) 40:50 - What's the best film education? 47:20 - Ben's creative process 55:20 - How to get gigs? 59:30 - Outro Sign up here for my weekly newsletter and get a dose of inspiration every Friday: https://www.jordanschwarz.com/one-last-thing Connect with Ben on: IG Follow me on: IG Twitter LinkedIn TikTok Brought to you by Arcade Media, in collaboration with Listen.

This week on Unboxed, we are joined by Henry Ajder, an expert deepfake and Gen AI advisor for some of the biggest companies in the world. In this episode, Henry reveals: Why deepfake technology is more dangerous than you think How to prepare for the future of AI Methods you can implement now to protect your future job from AI The tools you should be keeping an eye on Time stamps: 0:00 - Intro 0:55 - Goodbye interns. Hello AI 4:15 - Education vs AI models 7:00 - Are we forgetting to think? 14:40 - How can I prepare for the future of AI? 18:30 - What tools should I be using? 21:20 - Tools for content creators 27:20 - Why deepfakes are dangerous... 34:07 - Unboxing 1: What the new ChatGPT updates mean? 37:10 - Unboxing 2: How to secure your job in the world of AI? 40:39 - Unboxing 3: Why the Elon Musk x Rishi Sunak conference was weird? 44:15 - How entrepreneurs can navigate this space? 48:35 - Outro Sign up here for my weekly newsletter and get a dose of inspiration every Friday: Jordan Schwarz Newsletter Connect with Henry on: LinkedIn Follow me on: IG Twitter LinkedIn TikTok Brought to you by Arcade Media, in collaboration with Listen.

This week on Unboxed, we are joined by Grace Andrews, the Marketing Director for Steven Bartlett's personal brand and podcast, Diary of a CEO. In this episode, Grace reveals: Why 50% of the DOAC's guests cry The tools the DOAC team uses to stand out The secret to creating good content The most common mistakes marketers make on social media The importance of social proofing yourself Time stamps: 0:00 - Intro 1:00 - How Grace Started at DOAC? 2:30 - Story of DOAC 3:55 - Biggest Mistakes? 9:55 - How to build a community in 2024 13:00 - Sustainability 16:12 - Tools to keep ahead 19:33 - What does good content look like? 22:44 - Which platforms should you be using? 26:00 - How to market a podcast? 30:00 - How long it takes to grow to the size of DOAC? 33:30 - What's next for DOAC? 40:15 - Unboxing 1: Why 50% of DOAC's guests cry? 45:25 - Unboxing 2: Why DOAC is more than just a podcast? 47:00 - Unboxing 3: What makes DOAC trailers special? 49:30 - Unboxing 4: The importance of social proofing 52:20 - Unboxing 5: DOAC Book Launch 55:55 - What you should do when starting out? 57:40 - Outro Sign up here for my weekly newsletter and get a dose of inspiration every Friday: Jordan Schwarz Newsletter Connect with Grace on: LinkedIn IG Follow me on: IG Twitter LinkedIn TikTok Brought to you by Arcade Media, in collaboration with Listen.

This week on Unboxed, we are joined by Sam Uwins (Your favourite Creator's accountant) for part 2 of our 3-part series. In this episode you'll learn: - Whether you should rent or buy? - Where is best to be a digital nomad? - Is the cost of university still worth it? - The best paying skills of the coming decade This insightful series is brought to you by Starbox Accountants, your ally in navigating the financial landscape. Discover more at Starbox Accountancy Time Stamps: 0:00 - Trailer 0:45 - How to survive the economic climate 3:30 - Is the Cost of University still worth it? 7:48 - Ad: StarBox Accountants 8:12 - How do student loans actually work? 14:25 - Where should I work abroad? 17:09 - Rent or Buy? 21:35 - Best paying jobs for the next 10 years? Sign up for my newsletter for a weekly dose of inspiration every Friday — ⁠here Connect with Sam Uwins on: LinkedIn Follow me on: IG Twitter LinkedIn TikTok Brought to you by Arcade Media, in collaboration with Listen.

This week on Unboxed, we are joined by Kimberley Wilson the clinical psychologist, nutritionist and author of 'How the Food We Eat is Fuelling Our Mental Health Crisis'. In this episode you'll learn: - How you can increase your IQ by 15 points - The effects of coffee intake - How to get past brain fog - The diet you need to be the most productive you can be Time Stamps: 0:00 - Trailer Introduction 0:46 - Impact of Food on Health and Brain: How Nutrition Slows Brain Ageing 3:06 - Key Nutrition Facts: The Disregard of Health by Brands 5:10 - Poor Food Habits and Decision Architecture 8:40 - Message to Regular Coffee Drinkers 12:30 - The Importance of Sleep 16:30 - Consequences of Long-Term High Sugar Levels 21:50 - The Problems with Processed Foods 25:30 - Processed Foods vs. Whole Foods 29:40 - Affordable Nutrition Tips 36:00 - How Nutrition Influences Your Behaviour 39:50 - Nutrition and Poverty: The Impact on Babies and later life behaviour 43:20 - Unboxing 1: Brain Fog 46:20 - Unboxing 2: Potential 15-Point IQ Reduction Due to Iodine Deficiency 49:10 - Unboxing 3: The Problem with Processed Foods Like Huel 56:30 - Unboxing 4: Most are cells are not Human 58:20 - Nutritional Advice for People in Their 20s Connect with Kimberley: IG Follow me on: IG Twitter LinkedIn TikTok Sign up for my newsletter for a weekly dose of inspiration every Friday — ⁠here Brought to you by Arcade Media, in collaboration with Listen.

This week, we take Unboxed to Max Fosh's kitchen! We hope you enjoy this follow-up interview. Thank you, Max, for letting us use your house, and a big thank you to the rest of the team for making this happen. Find Max: IG Twitter Follow me on: IG Twitter LinkedIn TikTok Sign up for my newsletter for a weekly dose of inspiration every Friday — ⁠here Brought to you by Arcade Media, in collaboration with Listen.

This week on Unboxed, we are joined by Sam Uwins (Your favorite creator's accountant) for part 2 of our 3-part series. In this episode you'll learn: - How to manage your money as a business - Why working a 4-day week might be financially smarter - About hidden tax traps - What you need to do to get ready for the new tax year This insightful series is brought to you by Starbox Accountants, your ally in navigating the financial landscape. Discover more at Starbox Accountancy Don't miss this indispensable guide for the entrepreneurial creator: 0:00 - Intro 0:35 - How do I organise my money? 5:30 - Should I be VAT registered? 7:00 - Why should you open a USD account? 8:30 - Tax bracket secrets 11:30 - Sponsor: StarBox Accountancy 12:00 - Why should you have your own company? 14:25 - How do I prepare for the new financial year? 17:00 - Common mistakes business owners make 20:20 - Outro Sign up for my newsletter for a weekly dose of inspiration every Friday — ⁠here Connect with Sam Uwins on: LinkedIn Follow me on: IG Twitter LinkedIn TikTok Brought to you by Arcade Media, in collaboration with Listen.

Hayden Hillier-Smith is the former editor to Logan Paul and Mr Beast. In this episode Hayden gives us the full master class on how to become a millionaire YouTube editor. He reveals: - How to become the top 1% of editors - How much money a YouTube editor can make - How important film school is - What's it like working for Logan Paul and Mr Beast - How to deal with difficult managers/clients I really hope you got as much form this conversation as I did! Time Stamps: 0:00- Trailer 0:41 - Is it still possible to 5:15 - Who is Hayden Hillier-Smith? 10:30 - Haydens editing philosophy 14:00 - How to edit for YouTube? 17:50 - How much can an editor make on YouTube? 22:20 - How to get to the top 1% of editors 25:50 - Should you go to film school? 30:00 - What Hayden would do if he started again? 38:00 - How to manage tough conversations with clients? 43:00 - How to get the most out of your editor? 46:20 - What are the main mistakes managers make? 49:55 - Why managers have to run a business like football coach? 54:44 - Old Logan Paul 55:14 - The problem with Mr Beast 57:00 - Will AI replace editors? 59:55 - What is the best editing software 1:03:25 - One piece of advice for aspiring editor 1:04:28 - Outro Sign up for my newsletter for a weekly dose of inspiration every Friday — ⁠here Follow me on: IG Twitter LinkedIn TikTok Keep up with Hayden Here: YouTube Instagram Brought to you by Arcade Media, in collaboration with Listen.

This week on Unboxed, as we dive into the world of youth culture with Cora Deleany, founder of EYC Ltd. Cora, a visionary in brand consultancy, launched her agency in 2019. Her company EYC Ltd is known for its diverse clientele, including luxury giants like Gucci, Louis Vuitton, and Fendi, alongside influential musicians and content creators such as Aitch and Lola Clark. In this episode we explore the strategies behind her success in creative consultancy, event planning, and connecting next-generation creators with global audiences. Get an exclusive look at how EYC Ltd's team of young professionals from fashion, music, and entertainment industries are redefining industry norms. Cora will share insights into the agency's commitment to staying ahead of trends and their dedication to crafting tailor-made services that resonate with today's youth. Time stamps: 0:00 - Intro 0:50 - Who is Cora Delaney 2:20 - Starting in the Industry 3:30 - Starting EYC 4:30 - EYC's Client 6:20 - How to get into the industry 7:55 - How to attract high end fashion 9:18 - How to go viral 10:50 - Cora's favourite brand launches 14:00 - What makes a good party 16:40 - Aitch 19:49 - How important is University for getting into the industry 21:10 - How to put on a great campaign 23:00 - Fashion week 24:50 - Unboxing 1 25:50 - Unboxing 2: EYC Valuation 26:45 - Unboxing 3: GullyGuyLeo 27:17 - Unboxing 4: Why fashion brands should put influencers in charge 28:43 - Advice for young people wanting to get into the fashion industry Sign up for my newsletter for a weekly dose of inspiration every Friday — ⁠here Follow me on: IG Twitter LinkedIn TikTok Brought to you by Arcade Media, in collaboration with Listen.

This week on Unboxed, join Sam for the first instalment of a thrilling three-part series exploring the origins of arcade gaming and its profound influence on the creator economy. Dive into the monetization strategies of top content groups like the Sidemen, and gain practical tips for financial success as a creator. Sam sheds light on talent management, offering guidance for assembling a team that supports lasting achievement. This insightful series is brought to you by Starbox Accountants, your ally in navigating the financial landscape. Discover more at ⁠Starbox Accountancy⁠: Don't miss this indispensable guide for the entrepreneurial creator: 0:00 - Trailer 0:33 -Sam Uwins 1:18 - Getting started in the Creator Economy - Marcus Butler 6:55 - AD: Starbox Accountants 7:19 - Who are Starbox's clients: KSI, ChrisMD & many more 10 - The importance of good management 11:58 - How Arcade got the Sidemen as clients 15:30 - The Sidemen's long-term strategy 19:30 - How creators can make their business a reality 22:10 - How creators can get corporate finance for their business 25:15 - How to choose a good manager 30:22 - How protect yourself financially in 2023/24 32:55 - Outro Sign up for my newsletter for a weekly dose of inspiration every Friday — ⁠here Connect with Sam on: LinkedIn Follow me on: IG Twitter LinkedIn TikTok Brought to you by Arcade Media, in collaboration with Listen.

This week on Unboxed we have thet 20-year-old entrepreneur Callum Carver, the founder of Project Kaizen and one of the discoverers of Social Media Influencer Pooling (SMIP). In this episode Callum shares his journey of learning from past failures to generating £100,000 in revenue in just six weeks. Callum's Instagram: @itscallumcarver 0:40 - Who is Callum 3:40 - Freelancing 5:30 - Discovering SMIP 10:10 - Psychology of managing £100,00+ at 19 ‘ 12:43 - Why you need to skill stack to make money 16:40 - Why being young is the biggest advantage 20:40 - No excuse for not learning in 2023 22:10 - What are the best skills to learn? 26:18 - Unboxing 1: Callum on passing his milestones 27:55 - Unboxing 2: Iman Ghazi 28:47 - Unboxing 3: Importance of setting goals 30:09 - Unboxing4: Kaizen 31:00 - Why you need to just start 34:10 - Outro You can sign up to my newsletter — a weekly hit of inspiration of inspiration every Friday — here Follow… IG Twitter LinkedIn TikTok An Arcade Media production, with Listen.

This week on Unboxed, we're excited to host 19-year-old Fred Talks Fighting, the viral sensation who's secured some of this year's biggest boxing and celebrity interviews, including KSI, Logan Paul, Andrew Schwarz, and more. In this episode, we delve into the world of YouTuber boxing and talk about the power have for achieving success. Time Stamps: 0:00 - Trailer 0:48 - Fred Talks Fighting 2:23 - Meeting Logan & KSI 4:20 - KSI Fight Reaction 5:10 - Dillon Dannis Street Fight 6:50 - Gratitude 9:30 - Fred's Mentality 10:52 - Parent's Thoughts 12:10 - Fred's FYP 13:25 - Sacrifice 15:00 - Young People's Biggest Asset 16:37 - Audience = Opportunity 17:33 - Unboxing 1: Slim VS Salt Papi 18:21 - KSI VS Joe Weller 18:48 - Message to 16 Year Old Self 19:29 - Outro You can sign up to my newsletter — a weekly hit of inspiration of inspiration every Friday — here Follow… IG Twitter LinkedIn TikTok An Arcade Media production, with Listen.

Welcome to Unboxed! In this episode, we're joined by Timo Armoo, who founded and sold Fantbytes by the age of 27. He's now a creator helping people become better entrepreneurs & business owners. In this episode we discuss why passion isn't vital, Gen Z's entrepreneurial challenges, and the importance of emulating others. Share your thoughts and enjoy the episode! 0:00 - Intro 0:44 - Timo Armoo 2:45 - What does it feel like to sell a company? 4:40 - Importance of getting your first win 7:14 - Challenges that gave Tim grit 10:48 - Why you should copy others 14:00 - The importance of always learning in 2023 16:32 - Why everyone should be making money online 17:48 - How to make money online 20:10 - How to deal with comparison 23:55 - Biggest problem with Gen Z 26:25 - Don't follow your passion 30:05 - F**k your feelings & get good at hard things 31:50 - Why you should never give up 35:54 - The importance of working on the right thing 38:00 - Unboxing 1: Importance of creating an identity 39:32 - Unboxing 2: Why everything you will do will be bad (at first) 40:26 - Unboxing 3: You control your future 42:04 - Unboxing 4: Richard Branson 43:51 - Advice to your 21 year old self 44:36 - Outro — a weekly hit of inspiration of inspiration every Friday — ⁠⁠here⁠⁠ Follow… IG Twitter LinkedIn TikTok An Arcade Media production, with Listen.

This week on Unboxed Jordan sits with Simon Squibb, the dynamic entrepreneur behind Helpbnk a platform to bring people's dreams to life, empowering them with capital, building a supportive community, and amplifying their ideas through social exposure. In this episode, Simon and Jordan discuss the significance of finding one's purpose, the drawbacks of conventional university education, and the intricacies of credit, mortgage, and higher education systems. Enjoy. 0:00 - Trailer 0:40 - Simon's dream 2:30 - responsility of wealthy people 3:50 - Lack of connection 5:40 - How to become financially free 8:30 - University is a Business 9:17 - Credit ratting systems 11:20 - advice to 18 year olds 12:30 - Why 80% of A students work for D students 14:20 - Traits for success 15:36 - Losing his father at 15 18:30 - Main problem with England 20:30 - Retirement is BS 22:40 - Fighting materialism 24:20 - Importance of flexibilty 27:10 - Marketing Degrees & the problems of university 29:50 - Benefit of leaving home 30:15 - Unboxing 1: Davide 31:40 - Unboxing 2: Entrepreneurship as a way to freedom 32:58 - Unboxing 3: Buying a staircase 33:59 - Unboxing 4: Job satisfaction at an all time low 35:25 - Unboxing 5: Jeremiah (homelessness & addiction) 37:35 - Unboxing 6: AI is a problem 41:50 - How to find purpose 42:45 - Outro You can sign up to my newsletter — a weekly hit of inspiration of inspiration every Friday — ⁠here⁠ Follow… IG Twitter LinkedIn TikTok An Arcade Media production, with Listen.

A conversation with Jay on life since Zac & Jay, his plans for the future, and the ins and outs of how YouTube really work. 0:00 - Trailer 0:42 - The Zac & Jay Show 3:30 - Business attempts after quitting YouTube 7:44 - Finding consultancy 10:03 - How to secure a $10,000 pitch 12:33 - Theories of persuasion 14:03 - Codie Sanchez - Energy efficiency 16:58 - Trusting your subconscious mind 18:49 - Codie Sanchez - Perfect example of how to make money online 21:00 - Why being a content creator is not the business 23:00 - Why Yes Theory's product launch failed 25:28 - Why YouTube as a platform will be the future of TV 27:17 - Power of TikTok 29:07 - How to monetise correctly 31:45 - Unboxing: Is a degree worth it for creators? 33:13 - Unboxing: Jamie's pitch to Codie 34:00 - Unboxing: Faking a model to the top of fashion week 34:50 - Unboxing: Taking America's Longest Bus Ride 35:35 - Advice to those struggling You can sign up to my newsletter — a weekly hit of inspiration of inspiration every Friday — here Follow… IG Twitter LinkedIn TikTok An Arcade Media production, with Listen.

Victor Bengtsson is Head of Content of globally-renowned content creators the Sidemen. He's also a friend and a colleague.  Here, we dig deep into what it's like working behind the scenes with Ethan, Harry, JJ, Josh, Simon, Tobi and Vik. You can sign up for my newsletter — a weekly hit of inspiration every Friday — here. Follow… IG Twitter LinkedIn TikTok An Arcade Media production, with Listen.

Dan Murray-Serter is one of the most exciting entrepreneurs in the UK today. He's also an expert in nutrition, diet and the gut-brain link - and how tweaking these parts of life can lead to life-changing results. 0:00 - 0:20 intro 0:20 - 2:58 Dan's story 2:58 - 4:53 Entrepreneurialism 4:53 - 9:23 Modern entrepreneurship + IP 9:23 - 12:27 Brand value and consistency 12:27 - 23:05 Dan's health story with Heights 23:05 - 25:58 Diet + Nutrition 25:58 - 28:53 Nutrition as a mindset 28:53 - 34:01 The gut-brain link 34:01 - 38:46 Your second brain 38:46 - 43:52 The healthcare paradigm 43:52 - 46:55 UNBOXING — this too, shall pass 46:55 - 48:55 The House of Lords 48:55 - 54:20 Finding peace 54:20 - 56:28 Dan's Bar Mitzvah 56:28 - 1:00:24 Open-mindedness 1:00:24 - 1:03:27 Priorities 1:03:27 - 1:07:43 Advice  1:07:43 Key takeaways

Simon Gunning is CEO of the Campaign Against Living Miserably — and a renowned expert on mental health.  We cover everything from suicide as a cultural disaster to the power of community and The Sidemen in getting people to talk. I've just launched a weekly newsletter to help round off your week with inspiration. For snippets of insight every Friday, head here: https://www.jordanschwarz.com/one-last-thing 0:00 - 1:20 Intro 1:20 - 4:03 The prevalence of suicide 4:03 - 7:12 The baton of shame 7:12 - 11:00 A public health emergency 11:00 - 13:45 Looking after each other 13:45 - 15:29 Helping through community 15:29 - 21:58 Getting through COVID 21:58 - 23:52 Learnings from lockdown 23:52 - 26:18 Government response 26:18 - 28:25 Changing culture 28:25 - 30:50 Destigmatisation 30:50 - 32:45 Working with The Sidemen 32:45 - Concluding thoughts ALL MY LINKS A Listen production, with Arcade Media.

Nikki Lilly's story of resilience is one of the most moving I've come across. This is a content creator at the top of her game — and with personal reflections to rival someone twice her age.  0:00 - 1:12 Intro  1:12 - 4:18 Nikki's origin story 4:18 - 9:33  Life with AVM 9:33 - 11:51 Time at school 11:51 - 18:33 Life with a chronic illness 18:33 - 24:05 Family and treatment  24:05 - 28:10 Starting on Youtube  28:10 - 32:26 Prejudice and maturity  32:26 - 37:27 Growing opportunities 37:27 -  42:17 Attending events 42:17 - 49:24 UNBOXING 49:24 - 51:18 Advice for other creators A Listen production, with Arcade Media. ALL MY LINKS: https://linktr.ee/jordanschwarz

Josh and Archie have created some of the most culturally significant YouTube content of the past decade. Always hilarious and often political, the cornerstone of their success flows from one principle: taking big — but calculated — risks. Here's how they've built out an audience that includes politicians, millions of fans, and Stormzy. 0:00 - 1:07 Intro MPB 1:07 - 1:48 1:48 - 5:22 Starting out and joining forces 5:22 - 7:53 Initial success 7:53 - 11:21 Dabbling in TV 11:21 - 14:38 Blowing up on YouTube 14:38 - 17:14 Appetite for risk 17:14 - 20:34 Just Stop Oil 20:34 - 23:22 Their partnership and biggest risks 23:22 - 26:54 Mainstream attention 26:54 - 37:02 UNBOXING  37:02 - 38:55 Inspiration for taking risk 39:00 - 40:23 Thank you! This episode is sponsored by MPB, the largest global platform to buy, sell and trade used photo and video kit. MPB have offered viewers of UNBOXED 10% off their first order for a limited time only. Visit: bit.ly/3YlBBI9 to level up your content creation game now! A Listen production, with Arcade Media. ALL MY LINKS: https://linktr.ee/jordanschwarz

Callux is one of his generation's greatest YouTubers. Growing up on a council estate, he has transformed his life through content — and perfectionism. Here's how he's done it, and his incredible plans for the future

Anastasia Kingsnorth started producing toy review videos at just 11 years old. Ten or so years later, she's an international influencer with millions of followers across all platforms and one theme keeps coming up again and again: consistency… 0:00 - Intro 1:51 - How it all started 4:06 - Growing up in content 8:02 - Turning creating into a business 12:05 - The power of consistency 15:56 - Friends, hate and TikTok 25:06 - Strategies for consistency (and conspiracies!) 29:19 - Anastasia's purpose and TV 35:03 - Anastasia's UNBOXING 35:41 - Gratitude during COVID 37:22 - Early channels, growing subscribers and VidCon 41:13 - Changing brand perspectives 46:32 - Advice for new creators 48:41 - Proudest moments and Locked In 52:02 - 3 takeaways for consistency 54:18 - Outro This episode is sponsored by MPB, the largest global platform to buy, sell and trade used photo and video kit. MPB have offered viewers of UNBOXED 10% off their first order for a limited time only. Visit: bit.ly/3YlBBI9 to level up your content creation game now! A Listen production, with Arcade Media.

Through GUAP, Ibrahim and Jide cultivated a highly creative community that supported the ambitions of individuals and brands, paying six-figures to tap into. Behind-the-scenes, they created a way out of the ends, broke the mould of young black South-Londoners and persistently overcame what got in their way. In this episode, we go behind the wildly successful media platform to tell the story of two individuals and their influential career. 0:00 - Intro 02:12 - What is GUAP? 05:25 - Learning from failure 10:50 - "I overcame, and I've been overcoming ever since" 19:26 - The mould they broke 22:05 - Benefits of university 24:00 - Advice to younger selves 26:05 - The early years of GUAP 30:00 - Learning to work with brands 36:00 - The GUAP Gala 42:29 - Forbes 30 Under 30 46:59 - What's next? 49:35 - One lesson from their journey so far This episode is sponsored by MPB, the largest global platform to buy, sell and trade used photo and video kit. MPB have offered viewers of UNBOXED 10% off their first order for a limited time only. Visit: bit.ly/3YlBBI9 to level up your content creation game now! You can find more UNBOXED content on TikTok, Instagram & YouTube.  A Listen production, with Arcade Media.

After racking up nearly 7 million subscribers, touring the world and interviewing the likes of Ed Sheeran and Zac Efron, OG YouTuber Caspar Lee quit.  But when his feed went quiet, his business picked up. In the last four years, Caspar has established himself as a venture capitalist and entrepreneur; founding four game-changing businesses that support creators through talent management, marketing and financial backing. In this episode, Caspar discusses making money, his 'fail quickly' mentality and demonstrates exactly how he built an exceptional reputation and achieved business success. 0:00 - Intro 1:14 - Career on YouTube 7:00 - On quitting YouTube 9:10 - How Caspar's business supports creators 11:35 - Investing ad-revenue 13:40 - Overcoming imposter syndrome 20:00 - Coming up online, now vs then 23:40 - Test quickly then double down 26:05 - Business as poker 28:17 - Best-worst risks 32:49 - What he'd do differently on YouTube 34:05 - The skill that levelled-up his business 35:34 - Passion ≠ success 39:13 - One piece of advice 39:54 - The creator Caspar is loving: All-In Podcast You can find more UNBOXED content on TikTok, Instagram & YouTube.  A Listen production, with Arcade Media.

Colin and Samir are EXPERTS in the creator industry. Their Youtube channel colinandsamir features unfiltered conversations with the likes of Mr Beast and the mysterious Dream, they host a hit podcast breaking down the latest creator economy news and they founded The Publish Press, a creator focused newsletter. All this to educate and empower other creatives on how to be successful online. In 2011, Colin and Samir began working together, over the next 12 years they would start companies, sell companies, accept deals they shouldn't have, decline ones they thought they might, lose money and give up entirely. In this episode, Colin and Samir share their journey to the million subscriber milestone, and how other creators can get there too. 1:30 Working together 3:15 Self-doubt to subscriber milestones 5:40 Finding their niche 7:56 The Colin and Samir origin story 11:54 3 secrets to creator success 15:21 'Proper' job rejections 19:32 Getting financing to be creators 22:25 Focus, ambition and sacrifice 26:30 Behaviours of the best creators (and how to adopt them) 33:17 The monetisation menu 35:31 Management relationships and pitch decks 39:43 What is a creator 44:45 Most surprising stories 48:05 Stress 49:14 Navigating bad partnerships 51:41 The seven-figure deal they said 'no' to 56:55 Behind-the-scenes 59:30 Next chapter 1:05:10 Creators Colin and Samir are loving 1:08:46 One piece of advice Yes Theory Amelia Dimoldenberg (Dims Inc) Ryan Trahan

In 2015, at a time of perfected jump-cuts, parodies and polished beauty content on YouTube, Taz Alam dropped 'I Hate Myself' - a three-minute-long spoken poetry video that would reveal her insecurities, views on the digital space and an unprecedented level of authenticity. It resonated with over a million viewers. Now Taz, known online as ClickForTaz, has a following 1.5 million strong, who are dedicated to her funny, uplifting and highly creative content. In this episode, Taz Alam reflects on the career and audience she's built in the last 11 years online, and what she's learned about herself in that time. 1:18 - 3:07 Discovery of 2012 YouTube 3:07 - 8:18 On 'I Hate Myself' 8:18 - 13:58 Navigating her 20s with an audience 13:15 - 16:00 Her career highlight 16:00 - 17:37 Her methods for reframing negative thoughts 17:37 - 19:23 'If you can't figure out the why, you're going to really struggle in this job' 19:23 - 21:44 Ways to build self-confidence 21:44 - 23:01 The return to authenticity in the creator space 23:01 - 23:47 Taz's plans for her channels 23:47 - A creator that Taz loves Taz's favourite creator right now: Max Fosh You can find more UNBOXED content on TikTok, Instagram and YouTube.  A Listen production, with Arcade Media. This episode was recorded remotely using Riverside. To see how you can achieve 4k video via an easy and seamless to use online studio, head to Riverside.fm, and use UNBOXED at checkout for a 20% discount. 

Danny McMahon is the filmmaker behind The Adam Sandler Paradox and The Many Faces of Donald Glover - highly creative, heavily researched documentary films created to live on YouTube. Known online as Dodford, Danny's work, and his success symbolises a shift in what it means to be a filmmaker in the creator economy. In his own words, his work guides the generation of bedroom filmmakers. In this episode, Danny reveals his inspirations, creative process and how he builds skill and reputation as a filmmaker online. Plus, he talks that Sidemen video and what it's like working with that team now. Essential advice for all bedroom filmmakers. 1:48 - 3:44 The intimacy and intuition of storytelling 3:44 - 10:54 Danny's creative process 10:54 - 12:15 Navigating heavy topics 13:30 - 17:05 That Sidemen video 17:06 - 18:33 Quality vs quantity 18:34 - 20:20 Working with the Sidemen 20:20 - 23:27 How and when to hire a creative team 24:38 - 26:29 Inspirations 26:29 - 27:21 Advice to upcoming filmmakers 27:22 - 32:43 Predictions for creators and filmmaking 32:43 - Creators Danny is loving at the moment Dodford's favourite creators: Beta Squad Sticks  You can find more UNBOXED content on TikTok, Instagram and YouTube.  A Listen production, with Arcade Media.

Moyo J Ajibade, known online as @YourBoyMoyo, is TikTok's favourite funny guy. 3 years ago, Moyo dropped a video on TikTok where he hilariously recounted why he wouldn't be caught dead swimming in the open ocean. That 50 second clip reached millions, shot up his follower count and launched his online career. In this episode, Moyo sits down with Jordan to reveal the path to becoming the creator he is today. Expect candid insights about Moyo's intentional approach to managing money, burnout and inspiration. 0:31 - 4:51 The pivotal moment on TikTok 5:00 - 9:12 Being intentional with business opportunities 9:14 - 12:20 When you need management 12:20 - 14:47 Managing finances 14:47 - 17:52 Creativity, pressure and inspiration 17:53 - 20:14 US vs UK TikTok scene, who is the realest? 20:20 - 23:49 The fear of enjoying success 23:49 - 27:38 The role childhood plays in motivation 27:40 - 30:37 Staying at a famous DJ's place in Ibiza 30:38 - 33:20 The biggest challenge 33:20 - 37:30 Memorable fans 35:31 - 38:47 Advice for creators 38:49 A creator Moyo is loving at the moment Moyo's favourite creator: Zac Alsop You can find more UNBOXED content on TikTok, Instagram and YouTube.  A Listen production, with Arcade Media.

Summer Fox built an audience on TikTok of 500k+ strong with her hilarious storytimes, relatable relationship content, and spontaneous lifestyle. While getting fired would be a life crisis for most people, for Summer, it was an opportunity to seize. In this episode, she recounts leaving her job, meeting her boyfriend, and documenting their travels around the world on TikTok. We get an inside look at their relationship, discover where her career stands now, and learn about her plans for the future. Could a potential Summer Fox podcast be in the works? 0:20 - 1:20: Balance and burn out 1:21 - 5:34: Getting fired, meeting her boyfriend and going viral 8:05 - 11:27: Making decisions, for the plot 12:09 - 15:14: Defining the relationship and the content strategy 18:12 - 20:29: Motivation and thrill-seeking 20:30 - 22:09: Maintaining a wealth mindset 24:20 - 27:48: Inspiration and defining authenticity 28:03 - 29:03: Do the best influencers treat their day like a 9-5 job? 29:08 - 40:56: Long-form vs. short-form strategy 41:00 - 42:44: Summer's five year plan 42:45 - Creators Summer is loving at the moment Summer's favourite creators: Madeline Argy, Steven Bartlett, Jay Shetty, Victoria Paris, Sophia and Cinzia You can find more UNBOXED content on TikTok, Instagram and YouTube.  A Listen production, with Arcade Media.

Viewture CEO, David Page, joins Jordan on this episode of UNBOXED. David is passionate about connecting creators with financial opportunities backed by data. Here, he talks about the opportunities he can spot for creators at the moment, how they connect the traditional finance world to the creator world, and what creators can learn from the previous deals Viewture have made. 1:08 – 3:45 What is Viewture, and how it started 3:45 – 5:31 Common problems and opportunities for creators 5:31 – 7:18 Connecting the traditional finance world to creators 7:18 – 11:11 The multimillion Sidemen deal 11:11 – 15:15 Advice to creators looking to seek a deal like this 15:15 – 18:45 The opportunities for new creators 18:45 – David's favourite creators right now David's favourite creators: WillNE, Ryan Trahan, Russ Cook (Hardest Geezer) This episode is sponsored by Viewture. Providing up-front funding for content creators. You can find more UNBOXED content on TikTok, Instagram and YouTube.  A Listen production, with Arcade Media.

Maddie Grace Jepson creates comedic content based on everyday relatable moments. She began her journey as many TikTok creators did, during one of the pandemic's lockdowns. Maddie's superpower is her theatrical training, during which she developed her abilities to perform and create improv comedy scenes. In this episode, Maddie shares her thoughts on her success and the realities of being a creator when you are a sensitive individual. She provides insight into the building blocks that have shaped her, and her humour, into who she is today. 1:24 - 5:00: Maddie's introduction and early beginnings 5:57 - 12:52: Acting and the transition from TikTok 12:52 - 18:22: Maddie's creative process 18:22 - 20:00: Earning money from content creation 20:00 - 24:10: Family life and musical influence 24:10 - 26:00: Maddie's pivotal moment 26:00 - 34:00: Dealing with negativity and sensitivity 34:00 - 43:42 Maddie's future plans and excitement in her career 43:42: A creator Maddie is loving at the moment Maddie's favourite creators right now: Soph Galustian, Tyler Lewis, Ayame & Kyron Hamilton. This episode is sponsored by Viewture. Providing up-front funding for content creators. You can find more UNBOXED content on TikTok, Instagram and YouTube.  A Listen production, with Arcade Media.

Leo Mandella aka Gully Guy Leo started his career as a fashion creator at just 13 years old, turning up to Supreme drops every Thursday to take photos in the latest hyped clothing. In this episode, Leo reflects on what rapid success felt like at such a young age and working with some of the biggest fashion brands around the world. He also shares his views on how social platforms operate today, and where he would begin if he were to start all over again. 00:44 - 04:49 Where Leo's journey began 04:49 - 10:09 Dealing with hate and securing that first booking 10:09 - 21:40 Career-defining moments for Leo 21:40 - 23:28 How to take on constructive criticism 23:28 - 25:59 How the platforms and industries have changed 25:59 - 32:31 Who Leo looks at for inspiration 32:21 - 34:02 What matters to Leo today 34:02 - 39:09 Where Leo sees opportunity in the social landscape 39:09 - Creators Leo loves at the moment Leo's favourite creators: Bailey J Mills, Duke + Dexter, Aimé Leon Dore & Clint Ogbenna. This episode is sponsored by Viewture. Providing up-front funding for content creators. You can find more UNBOXED content on TikTok, Instagram & YouTube. A Listen production, with Arcade Media.

Saffron Barker started uploading to YouTube at 15-years-old and it didn't take long for her to capture the attention of viewers. Ever since, she has consistently uploaded weekly vlogs that provide an intimate glimpse into her family's life. In this episode, Saffron opens up about a time when it all became too much and the impact it had on her loved ones. She explains how she adapted to find a healthier balance, and created a way of working that has allowed her to stay consistent and reach the level of success she has. 00:00 - 02:12 What inspires Saffron 02:12 - 07:14 Saffron's dreams of being a pop-star 07:15 - 11:10 First YouTube video 11:10 - 13:55 When YouTube became a career option 13:55 - 19:15 The impact it's had on her and her family 19:15 - 21:10 Managing money 21:10 - 23:30 Building her dream home 23:30 - 29:17 How a career as a creator has changed 29:17 - 35:33 Dealing with negativity and cancel culture 35:33 - 39:28 Working with GymShark 39:28 - 43:53 Working with Spotify on a podcast 43:53 - 46:00 Saffron's goals going forward 46:00 - 47:30 Saffron's advice to her 15-year-old self 47:30 - The creators Saffron loves Saffron's favourite creators: Wendy Barker Jed Barker Casey Barker This episode is sponsored by Viewture. Providing up-front funding for content creators. You can find more UNBOXED content on social @unboxedwithjordan. A Listen production, with Arcade Media.

Co-founded by friends Kesang Ball & Sam Blenkinsopp, Trippin is an independent community of diverse voices connecting people and cultures from all over the world. The platform, which started out as a Facebook group, offers travel guides, tools, local tips and travel tricks, and provides a deeper cultural understanding of unique destinations. In this episode, Kesang & Sam offer valuable insights on collaborating with local content creators, cultivating and shaping communities, identifying present-day opportunities in the space, as well as some tips on how to get there. 00:00 - 05:43 What is Trippin and the role it plays in the travel industry 05:43 - 08:40 How to build community whilst scaling 08:40 - 09:40 Discovering communities to build in today's landscape 09:40 - 11:25 How Reddit is benefiting the music industry 11:25 - 15:08 Trippin's brand consultancy arm, 'All Corners' 15:08 - 17:00 How brands can be more inclusive 17:00 - 20:35 Why having a mentor is important 20:35 - 22:15 How to find a mentor 22:15 - 22:54 What's exciting them in the space right now 22:54 - 25:05 Creators they are loving at the moment 25:05 - The vision for Trippin   Their favourite creators right now: Mikaela Loach, Rock Man Ethan & Taste Cadets

Lucy Mountain, a fitness and health creator, transitioned from food recommendations to anti-diet culture content. She now identifies as a "recovered diet culture victim" and recently launched Nobs, a beginner-friendly fitness app. As the Founder, Lucy is redefining her role and shaping the company to align with her personal aspirations. Lucy offers insights in longevity in a crowded market, and how she believes building out your own brands should be a priority for all creators.  00:00 - 03:03 How Lucy got into this career and how it's evolved  03:03 - 05:40 How diet culture impacted a generation 05:40 - 07:30 Highs and lows of being a creator 07:30 - 10:24 Managing money and what to know 10:24 - 11:58 How Lucy plans on scaling Nobs 11:58 - 18:36 Longevity in the creator space and building out your own path 18:36 - 23:45 Vulnerability and the expectations on creators 23:45 - 29:00 Creating for TikTok  29:00 - 30:40 Moving away from brand deals as a creator 30:40 - 33:22 What makes Lucy happy 33:22 - 34:45 One piece of advice for a creator starting today 34:45 - Lucy's favourite creator

Woody & Kleiny are creators who you'd class as OG's in the YouTube space. They have been creating content for over 10 years and during this decade, they've refined and developed tried and tested strategies that have optimised their content — allowing them to reach over 10.3 billion views in 2022 alone. Jordan unpicks the inner workings of their productions and the blueprints of their high performing videos as they share why they think their content has done so well. Before anything else though, Woody & Kleiny base their solid ground on a longstanding friendship and in addition to discussing how they've made it work through the years, they delve into how they have adapted to the ever-changing landscape of various social media platforms. They also reveal how they have diversified their income streams and built multiple businesses as creators. This episode is an exciting behind-the-scenes of two of the biggest names in the UK creator economy. 00:00 - 02:10 The feeling of hitting 10.3 billion views 02:10 - 05:35 Advice for building and shaping your skills as a creator 05:35 - 08:08 The importance of short-form content 08:08 - 13:32 Viral hacks they use for their content 13:32 - 18:02 Maintaining a friendship whilst running a business 18:02 - 21:27 Times when content has gone too far 21:27 - 24:29 The value of the WAK Pad 24:29 - 26:48 The future of their channels 26:48 - 27:58 One piece of advice for creators starting today 27:58 A creator they're loving at the moment Woody & Kleiny's favourite creators right now: Woody: @thep00lguy Kleiny: @nelkfilmz

With over 4 million subscribers, Calfreezy has made a name for himself with entertaining and outrageous content, but in this candid conversation, he reveals why he doesn't view his channel as a success and what his ambitions are for the future. As a co-founder of The Fellas Studio, which has produced hit shows such as Saving Grace, The Club, The Fellas, Not My Bagg, and more, Calfreezy offers an inside look at the strategy behind the success of their podcasts. From understanding their audience to creating relatable content, he shares the fundamentals that make their shows resonate with listeners. Don't miss this insightful and entertaining conversation with one of the biggest names in YouTube culture. 00:00 - 02:20 Motivation for creating content 02:20 - 04:52 Journey on YouTube 04:52 - 06:39 Thoughts on changes in YouTube over the years 06:39 - 11:22 Favourite video creation - KSI hamster funeral 11:22 - 22:40 Success in the podcast world with The Fellas and The Fellas Studios 22:40 - 23:35 Creators Calfreezy wants to collaborate with on a podcast 23:35 - 25:22 The future of the creator economy 25:22 - 26:14 Favourite content creator 26:14 Advice for new content creators Calfreezy's favourite creator right now: AJ Shabeel You can find more UNBOXED content on social @unboxedwithjordan. A Listen production, with Arcade Media.

Joining from Salt Lake City is London Lazerson – a creator whose not afraid of setting himself up for an epic challenge. London's content has ranged from extreme sports to comedy and after 10 years in the game, he now has over 9.5m followers on TikTok and created commercials for huge brands such as Tesla.  In this episode, we discover the moment that made London's career, the three pillars he sticks to when creating content and why he uses his platform to fulfil people's dreams. 00.00 - 01:31 - Early days as a creator 01:32 - 02:56 - Trying out new ideas and formats 02:57 - 03:32 - Viral tipping point and his first comedy video 03:33 - 04:17 - Working as a creative director at an ad agency 04:18 - 06:18 - First setback 06:19 - 12:56 - Launching a TikTok channel and learning how to define a great hook 12:57 -  15:54 - His three pillars system 15:55 - 18:25 - Most challenging piece: shooting the highest ever Fortnite win 18:25 - 19:41 - Proudest piece: making DJ dreams come true  19:42 - 20:12 - Thoughts on the future of the creator economy 20:13 - 22:06 - Game plan for YouTube 22:07 - 22:50 - Creator shout out London's favourite creator at the moment: Airrack: https://youtube.com/@airrack 

Joe Sugg found fame after his sister, Zoe Sugg, known as Zoella, convinced him to start uploading videos to YouTube. He quickly built a community by posting content such as Q&A's, pranks and challenges and became a core member of the massive 'Brit Crew' moment in 2014. In this episode, Joe reflects on why collaborating with YouTubers was so important to his success and urges emerging creators today to do the same. He also delves into how Strictly changed his life, what his parents really make of his career and his experiences when entering the world of business. 00:00 - 01:50 Being a YouTube OG and what he's learnt from his time creating 01:50 - 03:26 Mental health and managing it 03:26 - 07:36 Advice to creators 07:36 - 11:26 What it was like to hit 1m subs and the craziest YouTube times 11:26 - 13:15 How the fame affected him as a person 13:15 - 14:54 What they look for when signing talent 14:54 - 16:51 What have been the challenges and lessons whilst setting up his businesses 16:51 - 19:28 Setting up Final Straw Production and the vision 19:28 - 21:05 What his family makes of his career 21:05 -22:20 What is one piece of advice for a creator 22:20 - A creator Joe is loving at the moment Joe's favourite creator at the moment: FISH13: https://www.youtube.com/c/FISH13

Jimmy is a former special advisor to the Prime Minister, and worked at No. 10 advising the government on business, entrepreneurship and what the future of our economy could look like. In this episode we delve into Jimmy's journey into the creator industry, transitioning from politics to podcasting. He provides insights into the political landscape of the creator industry, what his role in goverment was like and how he attempted to connect Westminster to the creator economy. 00:00 - 03:14 What his role in goverment was 03:15 - 05:09 How he connected with the businesses within the creator economy 05:09 - 09:02 The governments perspective on the creator economy 09:02 - 10:28 What can creators learn from traditional business? 10:28 - 13:10 How Jimmy started his own podcast 13:10 - 15:12 Jimmy's experience going into school - the interest in the creator economy 15:12 - 17:50 The future of the creator economy 17:50 - A creator that Jimmy loves Jimmy's favourite creators right now: Cole Anderson: https://www.tiktok.com/@coleandersonj?lang=en Mr Bruff: https://www.youtube.com/channel/UCM2vdqz-7e4HAuzhpFuRY8w

In this special episode of Unboxed, we're joined by stateside guest, Caleb Simpson from the ‘How Much Rent Do You Pay' TikTok series. Dialling in from his apartment in New York, Caleb talks about his ‘MTV Cribs meets Humans of New York' style of content. Earning around 40K a month, Caleb discusses his team, his strategy for promotion, how he perfects his edits and why he believes his content resonates to his 10M following. This episode makes for an exciting BTS insight to one of the US's biggest TikTok and YouTube creators over the last couple of years. 00:50 - 2:30 How Caleb got into creating videos 2:30 - 4:51 How he developed his apartment tour format 4:51 - 6:25 Caleb's favourite tours 6:25 - 10:35 His process of making a video 10:35 - 13:44 How valuable a format is for a creator 13:44 - 15:45 The value of a team 15:45 - 19:20 Money talks - how Caleb makes money 19:20 - 20:50 Caleb's vision for his channel 20:50 - 21:45 Piece of advice to creators 21:45 A creator that Caleb loves Caleb's favourite creator right now Garret Castro: https://www.tiktok.com/@gmcasto?lang=en This episode was recorded remotely using Riverside. To see how you can achieve 4k video via an easy and seamless to use online studio, head to Riverside.fm, and use UNBOXED at checkout for a 20% discount.  Head to https://riverside.fm/?utm_campaign=campaign_3&utm_content=2022&utm_medium=affiliate&utm_source=rewardful&via=UNBOXED to redeem.

Henrie is a creator who wears many hats: a presenter for some of the biggest brands including Spotify and KISS, a founder of production company HTK Productions, and a creator that uploads content raging from laugh out loud funny to serious and emotive. Her online portfolio tells a story of exploration and experimentation, and in this episode of UNBOXED, Jordan examines the journey and skills Henrie had to develop to become a credible presenter and a consistent creator. 0:30 - 2:39 - The moment Henrie wanted to be a presenter and entering the industry 2:40 - 3:26 - What good looks like to Henrie and how long she's been doing this career 3:26 - 5:00 - How the industry has changed over the last 4 years 5:00 - 6:35 - The skills Henrie needs to become a professional presenter 6:35 - 9:45 - The launch of her series 'Is Your Area Changing?' and HTK Productions 9:45 - 11:25 - Working with Spotify on Who We Be Talks_ 11:25 - 13:17 - Special interviews that have stood out to Henrie 13:17 -14:23 - How she juggles everything and keeps pushing 14:23 - 14:53 - What she'd love to do next 14:53 - 16:50 - The story behind her Untold Stories series 16:50 - 17:58 - What is her advice to a young creative starting today 17:58- 19:09 - Her view on short-form content 19:09 - Henrie's favourite creator Henrie's favourite creator right now Face In The News: https://www.instagram.com/faceinthenews/?hl=en

This week, founders of luxury clothing brand Picante, Jude and Saam, join Jordan to talk about the evolution of their clothing brand. Having a social-native approach to fashion, the pair discuss their origin story: from meme page, to merch to luxury product - they have a hugely successful product launched and promoted by creators. From coworkers at Burberry to now co-founders of two years, some of their social campaigns include the viral 'Class of 2022' which saw them collaborate with influencers Flossie Clegg, Lewys Ball, Issac Carew and many more. Jordan delves into their strategy and inspiration behind the campaigns, and the value and credibility creators have brought to their brand. 00:00 - 03:00 - How Picante began 03:00 - 04:00 - Their marketing campaigns 04:10 - 06:20 - How they work with creators 06:20 - 09:09 - Misunderstandings between the costs and the audience 09:09 - 13:25 - What they learnt from working at Burberry & what their roles were there 13:25 - 16:35 - Campagins they've launched with creators 16:35 - 18:55 - Launching a Picante cocktail 18:55 - Creators they love at the moment Jude and Saam's favourite creators right now Jude's - Mateo The Pasta Man: https://www.youtube.com/channel/UCHuETi6--uh8-g-_7fdEJhw Saam's - Gstaad Guy: https://www.youtube.com/@GstaadGuy/videos