The Unstoppable Marketer

Trevor Crump and Mark Goldhart welcome Cody Wittick, co-founder and co-CEO of Kynship, to discuss the evolving landscape of e-commerce marketing. They dive into the pitfalls of over reliance on ROAS metrics, the importance of cohort data, and why single-channel agencies need to pivot or perish. The trio shares insights on the future of agencies, the impact of AI on marketing, and why "ugly ads" might be the key to driving business forward. Cody challenges conventional wisdom on attribution tools and offers a fresh perspective on setting realistic business goals.Follow Cody Wittick and Kynship on social media for more insights into e-commerce growth strategies and marketing trends.Cody Wittick Instagram: https://www.instagram.com/codywittick?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==Kynship Instagram: https://www.instagram.com/kynshipco?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

In this episode of the Unstoppable Marketer podcast, hosts Trevor Crump and Mark Goldhart discuss the concept of brand and its relationship to trust. They explore the effectiveness of "ugly ads" in digital marketing and challenge traditional notions of brand consistency. The hosts emphasize the importance of getting eyeballs on your brand and adapting marketing strategies to overcome consumers' aversion to being sold to.Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

In this episode of The Unstoppable Marketer Podcast, Trevor and Mark chat with Mallory Stevens, co-founder of Taft and founder of Tuff Pops, about her entrepreneurial journey and new protein popsicle venture. Mallory shares insights on transitioning from a D2C shoe company to a CPG frozen treat brand, discussing the challenges of frozen distribution and her innovative marketing approach using a retro ice cream truck. The conversation explores the potential of protein-packed treats for adults and children alike, highlighting the importance of brand storytelling and taking risks in business.Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

In this episode of the Unstoppable Marketer podcast, host Trevor Crump interviews Tyler Hanks, founder of Happy Tooth Pediatric Dentistry and Happy Tooth Products, about his unique approach to pediatric dentistry and content creation. Tyler shares insights on building a brand, marketing to parents, and the challenges of entrepreneurship in the healthcare space. The conversation covers topics like company culture, going viral, and the importance of routine for entrepreneurs.Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

In this episode of the Unstoppable Marketer podcast, Trevor and Mark discuss effective organic content strategies for e-commerce brands, analyzing the success of Americana Pipe Dream's TikTok account. They explore the importance of storytelling, visual engagement, and consistency in creating compelling content that resonates with audiences. They also draw parallels between content creation and baseball, emphasizing the need for persistence and focus on the target audience.Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

In this episode of the Unstoppable Marketer Podcast, hosts Mark and Trevor discuss the crucial difference between efficiency and effectiveness in marketing strategies. They explore how focusing solely on efficiency metrics like ROI or CPA can hinder business growth, especially during challenging economic times. The hosts emphasize the importance of balancing efficiency with effectiveness, urging marketers to consider long-term profitability and customer retention when making decisions about ad spend and scaling.Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

In this episode of the Unstoppable Marketer podcast, hosts Mark Goldheart and Trevor Crump discuss the current state of major marketing platforms, including Google, Meta, and TikTok. They share insights on what's working and what's not in digital advertising, with a focus on the challenges and opportunities in Meta's evolving landscape. The hosts also touch on the importance of reach, effective messaging, and adapting to changing user behaviors across different platforms.Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

This episode dives into the controversial topic of brand competition and copying in Utah's business landscape. The hosts discuss real-world examples of companies like Crumbl, Dirty Dough, Lola Blankets, and Minky Couture, exploring the fine line between inspiration and imitation. They emphasize the importance of differentiating through audience targeting and branding rather than legal battles.Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

In this episode of the Unstoppable Marketer podcast, hosts interview Kimberly O'Connell, founder and CEO of Brixley Bag, about her journey as a content creator and entrepreneur. Kimberly shares insights on balancing personal life with content creation, the importance of authenticity in social media, and how her TikTok success has impacted her business. The conversation also touches on the challenges of maintaining privacy as an influencer and the evolving landscape of social media marketing.Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

London Lazerson, co-founder of Final Boss Sour, discusses the company's explosive growth, innovative marketing strategies, and the impact of influencer Keith Lee's review. He shares insights on product seeding, creating entertaining content for top-of-funnel marketing, and the importance of building relationships with influencers. The episode also explores the challenges and successes of launching a new CPG brand in the competitive food challenge market.Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

In this episode of the Unstoppable Marketer Podcast, hosts Trevor Crump and Mark Goldheart discuss the current state of the economy and its impact on marketing. They explore the "so you can" method for crafting effective marketing messages, providing examples and insights for businesses with both unique and common products. They also discuss how marketers are more like farmers than engineers. Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

In this episode, hosts Trevor Crump and Mark Goldheart discuss the recent macroeconomic trends affecting e-commerce and retail, highlighting Nike's unprecedented collaboration with Skims. They explore the importance of understanding broader economic factors when making business decisions and emphasize the value of strategic partnerships for brands of all sizes. The hosts also provide practical advice for companies looking to pursue collaborations and offensive strategies during uncertain economic times.Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

In this episode of the Unstoppable Marketer podcast, Trevor and Mark discuss the benefits of using static imagery in advertising, especially for businesses on a budget. They explore how static ads can help test messaging and value propositions more efficiently than video content. They also provide practical tips for creating effective static ads and leveraging customer feedback to refine marketing messages.Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

In this episode of The Unstoppable Marketer podcast, hosts Mark and Trevor discuss maximizing key moments of seasonality in marketing and the importance of visually demonstrating product features. They analyze Yeti's successful advertising strategy, which showcases product durability through extreme stress tests. They emphasize the need for brands to visually demonstrate their value propositions rather than simply stating them, using Yeti's polar bear and drop test ads as examples.Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

In this episode of the Unstoppable Marketer podcast, hosts Trevor and Mark discuss the importance of disruption in marketing, using Melbourne Golf and Jason Day's controversial outfits as a case study. They explore how creating advocates and enemies through bold marketing strategies can lead to brand growth and industry disruption. They emphasize the need for e-commerce businesses to adapt and innovate in 2025 to stay competitive in an increasingly challenging market.Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

In this episode, Derek Tiltson, CEO and founder of Haven Tents, discusses how his innovative hammock-tent hybrid solves common camping sleep issues. He shares insights on product development, Kickstarter campaigns, and creating engaging content for a niche outdoor brand. Learn how Haven Tents expanded beyond traditional campers to attract non-campers, revolutionizing the outdoor sleeping experience.Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

In this episode of the Unstoppable Marketer podcast, we explore the challenges brands face when balancing efficiency and growth, using real-world examples from the clothing industry. Discover strategies for maintaining customer acquisition and retention, and learn how to optimize operational costs to ensure long-term profitability. Tune in for insights on leveraging product seeding and ad strategies to scale your business effectively.Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

What happens when a potential TikTok ban looms over the U.S. market? In this episode of the "Unstoppable Marketer" podcast, our hosts dive into the implications for brands heavily reliant on this platform. With TikTok's future uncertain, businesses must pivot quickly—Trevor emphasizes the need to master ad strategies on platforms like Meta. The conversation unfolds with insights into how brands can adapt and thrive amidst these changes, ensuring they remain competitive in a shifting digital landscape.The discussion takes a turn towards the significant drop in organic reach on social media platforms like Instagram. Our hosts explore the 50-60% decrease in reach since mid-2023, urging brands to reassess their strategies. They highlight the importance of understanding these shifts and adapting to maintain engagement. Mark shares his frustration with the current state of A/B testing in marketing, advocating for a more structured approach to hypothesis testing to truly understand what drives success.As we look ahead to 2025, the hosts discuss strategies for reaching more people and enhancing distribution in e-commerce. They stress the importance of targeting the right audience and maximizing reach. With January 2025 marketing performance in focus, they offer reassurance to those whose numbers didn't meet expectations initially, attributing it to the holiday season's impact. This episode is packed with actionable advice and insights to help marketers navigate the evolving digital landscape.Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

In this episode of The Unstoppable Marketer, hosts Trevor Crump and Mark Goldhardt sit down with Curtis Matsko, founder of Portland Leather Goods, the fastest-growing leather bag company in North America. Curtis shares his incredible journey—from selling journals at art festivals to building a $100M+ e-commerce empire. He dives into the challenges of scaling a business, the power of customer insights, and why being adaptable in marketing is key to long-term success.Curtis explains how focusing on hero products, refining processes, and making bold decisions propelled his company to the top. Whether you're a small business owner, marketer, or e-commerce entrepreneur, this episode is packed with actionable insights to help you level up your business.Guest Bio:Curtis Matsko is the founder and CEO of Portland Leather Goods, the largest leather bag manufacturer in North America. Starting in 2015 with handmade journals, Curtis quickly transitioned to scaling his business by focusing on marketing strategies and operational efficiency. With a background rooted in direct-to-consumer marketing, Curtis grew his company into a $150M powerhouse and continues to share his insights to inspire entrepreneurs worldwide.Key Timestamps:[3:25] – How Curtis's authentic marketing approach skyrocketed growth.[7:23] – What selling in-person taught him about online marketing.[15:08] – The transition from journals to hero products and scaling up.[34:09] – Why knowing your numbers is critical for problem-solving.[48:14] – The importance of tackling big problems immediately.#UnstoppableMarketer #CurtisMatsko #EcommerceTips #SmallBusinessGrowth #MarketingStrategy #ScalingBusiness #Entrepreneurship #BrandBuilding #PortlandLeatherGoods #DirectMarketing #MarketingMindsetPlease connect with Trevor on social media. You can find him anywhere @thetrevorcrump

What if the key to unlocking your brand's potential lies in the unexpected performance of Meta's ads? Discover how brands are navigating the digital marketing maze amidst rising costs and perceived underperformance, yet finding surprising success through improved conversion rates on Meta. We delve into the shifting landscape where organic reach is declining, urging brands to rethink their audience engagement strategies. In this episode, we explore essential tactics for maintaining a robust organic presence, drawing inspiration from successful brands that have mastered this art.We highlight the importance of adapting advertising strategies to align with evolving user behaviors and platform trends. Our insights suggest innovative ways to experiment with ad placements and budget allocations, ensuring that brands remain competitive in a rapidly changing environment. The conversation underscores the need for a nuanced approach to media buying and ad management, emphasizing that while paid ads remain vital, understanding the shifting digital terrain is key to sustaining growth.Prepare to transform your e-commerce strategy by embracing the power of word-of-mouth and diverse marketing approaches. We discuss the importance of organic growth as a long-term strategy, akin to a consistent vitamin regimen, and its pivotal role in customer journey mapping. The episode also touches on the complexities of programmatic advertising and how brands can balance efficiency with volume to maintain profitability. By focusing on the right audience and leveraging both organic and paid traffic, brands can effectively navigate the challenges of declining organic reach and fluctuating ad costs. Join us for a deep dive into these strategies and how they can revolutionize your approach to digital marketing.Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

Unlock the secrets to brand success in a saturated market with our latest episode of the Unstoppable Marketer Podcast. What if exclusivity could be the game-changer your brand needs? We're diving into the world of athleisure, and discussing how Vuori has managed to shake things up with an impressive $800 million fundraising milestone. With the return of in-person community activities, we also explore why traditional social media tactics might not be enough to build lasting brand loyalty.Join us as we dissect the dynamic strategies of athleisure brands like Vuori and Alo, who are capturing market share from giants like Lululemon. Discover how these brands leverage direct-to-consumer sales and strategic retail partnerships, and why brand equity is pivotal even for companies experiencing financial losses. We also spotlight the importance of crafting your brand's niche, using examples like True Classic T's, to understand the power of targeted messaging and exclusive offerings.Ready to optimize your Black Friday strategies? Our episode is packed with actionable insights and tips to ensure your sales campaigns are seamless across all platforms. From preparing your Shopify store to syncing discounts with social media channels, we've got you covered with strategies to maximize your holiday sales. Whether it's through pricing exclusivity or community-building efforts, learn how to effectively target and capture your market to stand out in the crowded landscape of modern marketing.Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

What if the future of elections lies in the hands of podcasts and Instagram Live? Discover how this could transform political marketing as we explore the 2028 elections landscape, diving into how new-age platforms may outshine traditional media. Step into Salt Lake City winter vibes with us, and hear tales of ski passes, snowblowers, and the eternal struggle of winter driving – complete with the heart-pounding tale of a 360-degree spin on icy roads.Join our conversation dissecting the recent election where Donald Trump's unconventional media strategy led to his presidency, while Kamala Harris's traditional tactics fell short. We examine the power of authenticity that figures like AOC wield over platforms such as the Joe Rogan podcast, and how these tactics altered public perception and mobilized voter support. This episode unfolds the changing terrain of political marketing and its undeniable influence on the ballot box.Uncover the secrets behind turning adversity into opportunity, where political campaigns and brands alike flip negative perceptions into marketing gold. From the clever campaigns of Snowbird to the missteps of trick shot influencers, we shed light on the art of targeting the right audience with the right message. Experience insights into Millennial and Gen Z media habits, influencer alignment, and the evolving role of social media, pointing to a future where strategic media placement might be the key to campaign success.Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

Ever wondered why some video content hooks you instantly, while others pass by unnoticed? We've cracked the code on crafting engaging videos by testing different hooks, using quirky observations like our everyday habit of asking questions just for the sake of politeness. From personal updates such as embarking on a multivitamin regimen to brace for colder weather, our conversation naturally shifts towards the festive season, revealing our Halloween plans. While my enthusiasm for Halloween shines through, Mark's nonchalance adds a hilarious contrast, especially as we recount our plans to transform into characters from "Hocus Pocus"—and yes, we've got a fun plot rundown for those not yet bewitched by the film.Politics and media are in the spotlight as we tackle the election cycle's final phase, spotlighting significant figures like Trump and Kamala Harris. Their interactions, especially with decentralized media outlets like Joe Rogan's podcast, reflect a major shift in how news is consumed. We dissect the symbiotic relationship between new age media and political engagement, including Kamala's rejected attempt to connect with Barstool Sports. This narrative underscores the evolving landscape where Gen Z and millennials opt for platforms like X and TikTok over traditional media, shaping a new era of political discourse.We lighten the mood with a humorous analysis of Dwayne Wade's statue unveiling, which inadvertently sparked a marketing lesson due to its amusing lack of resemblance. We liken this process to fishing—where finding the right bait ensures success—and dive into the dynamics of crafting emotional contrasts in advertising. With insights on fear vs. aspiration and the power of social proof, we explore creative ways to engage audiences in a fast-paced media environment.Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

Ever wondered how skyrocketing CPMs on Meta's platform could reshape your marketing strategies? Join us as Mark Goldhart and I dissect the nuances of today's advertising climate amid the chaos of an election year and the looming Black Friday rush. Learn how fluctuating costs and declining organic reach are rewriting the rules of engagement in the digital ad space. We'll dive into why metrics like cost per click and conversion rates are more telling than ever, providing insights to help you navigate these turbulent times.In our quest to decode effective brand communication, we explore innovative strategies to enhance your market presence. As consumer expectations evolve, so must your messaging. Discover the key messages that truly resonate and the core principles that can bolster your brand's authenticity and effectiveness. We uncover practical advice for marketers eager to thrive, offering strategies that connect meaningfully with audiences in a rapidly shifting landscape. Whether you're grappling with the rising costs of advertising on Meta or seeking to refine your brand's voice, this episode promises valuable insights that can propel your marketing efforts forward.Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

Join us for an enlightening conversation with Russ Hannig, VP of Growth Marketing at Gabb Wireless, as we explore the intricate relationship between social media and children's mental health. Russ shares his personal journey of aligning his professional role with his values as a parent, highlighting Gabb Wireless's mission to provide safe communication technology for kids. You'll gain valuable insights into how this innovative company is tackling the challenge of harmful online content and learn from Russ's experience in becoming a more mindful marketer and parent.Our discussion branches into the sophisticated world of marketing attribution and measurement. With examples from industry leaders like Gabb and Ancestry, we unravel the shift from third-party data to first-party cookies and the importance of a centralized data warehouse. We'll guide you through advanced tools like multi-touch attribution and Marketing Mix Models (MMM), offering a roadmap for e-commerce businesses to balance sales and brand-building efforts. The conversation underscores the necessity of creativity and a deep understanding of your audience, especially when traditional metrics fall short.We also navigate the strategic landscape of marketing methods and analytics, uncovering how to optimize advertising across geographic regions with match market tests and holdout tests. Discover the nuances of marketing for political campaigns and the importance of maintaining a consistent brand presence. From leveraging platforms like Meta to adapting strategies for television and digital media, this episode is packed with actionable insights. Whether you're aiming to boost brand visibility or seeking to build strong team relationships, the focus remains on aligning marketing efforts with core business goals and brand identity.Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

Unlock the secrets of brand growth with powerful collaborations and partnerships. Ever wondered how a small collaboration could lead to a tenfold increase in sales? We've got the story for you! Join us as we explore the strategic importance of these partnerships, sharing insights from a recent consulting call where a company faced unexpected challenges, and how innovative strategies can help navigate them. Discover how targeting specific audiences can yield unexpected opportunities and why serving a dedicated niche might just be more impactful than chasing mass appeal. Through our stories and listener feedback, we illustrate how meaningful engagement with the right audience can lead to genuine business growth.Round out this episode with a look at evolving strategies in both politics and business, from the media approaches of Donald Trump and Kamala Harris to innovative brand collaborations. We highlight successful partnerships, such as Fawn Design's influencer collaborations and KITH's buzz worthy campaigns, showcasing how they capture new audiences and enhance visibility. Hear an inspiring success story of a small brand collaboration that resulted in remarkable sales growth, and learn why you should never hesitate to explore these powerful strategies for your own brand's success.Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

Is fear or hope the ultimate tool in marketing? We reflect on our own experience of dropping a podcast episode, spotlighting the crucial lesson of recognizing and steering clear of sunk cost bias. Then, we shift gears to the rollercoaster world of reality TV. Our conversation turns to Hulu's "Secret Life of Mormon Wives," a show that smartly piggybacked on a viral TikTok scandal to draw in viewers.Despite Hulu's challenges as a streaming service, they struck gold with this show by leveraging key influencers to drive record-breaking viewership. While opinions on the show's quality and moral values are mixed, its widespread appeal is undeniable.Finally, we examine reality TV's captivating mechanics and how they parallel election campaign strategies. We transition to discuss the distinct media strategies of the Harris and Trump campaigns, revealing how they utilize different platforms to target their key demographics. By drawing parallels between political campaigns and business strategies, we emphasize the critical importance of advertising spend and the power of going viral.Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

Ever wondered how to break free from the monotony of routine marketing? Join us as we celebrate a monumental milestone—our 100th episode! Thank you to all of those who have been here every step of the way, and to those who are now just joining us for the first time. In this episode, we are taking a nostalgic trip back to November 2021, reflecting on our growth and the invaluable lessons we've learned along the way. Listen as we highlight marketing powerhouses like Sarah Ebert of Press Floral and Thomas Higgum of Lola Blankets, who remind us that customer satisfaction and product excellence should always be at the forefront. This episode offers a treasure trove of timeless strategies to ensure your brand's success, accentuating the importance of evolving with feedback and breaking marketing norms.We then shift gears to uncover the magic of organic storytelling in brand building. Ever wanted to stand out in a saturated market? Learn from the likes of Jake Karls of Mid-day Squares, whose authentic narratives go beyond mere products to create genuine connections with customers. We reflect on influencers like JT Barnett that weighs in on why staying true to your narrative trumps chasing fleeting trends. Plus, we discuss how the election season could affect media costs and what that means for your advertising strategies. Get ready for a masterclass on creating engaging hooks that capture organic attention.Finally, we dive into the nuances of niche marketing and effective content strategies. Discover how Kizik shoes found success by targeting specific groups before broadening their audience. We emphasize the principle of "sales follow search," helping brands understand organic reach and measure incrementally over time. As the digital landscape evolves, we explore the rising trends in platforms like TikTok and how they can be leveraged for better engagement. With practical advice on transitioning from organic growth to paid ads and navigating increased media costs, this episode is packed with actionable insights to keep your marketing strategy robust and forward-thinking.Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

In this episode of Unstoppable Marketer, we dissect four critical areas—traffic, conversion rate, average order value (AOV), and lifetime value (LTV)—to reveal how you can achieve compounding growth rather than fleeting bursts of success.Ever wondered how small pricing tweaks could significantly impact your bottom line? Learn how harnessing customer insights can optimize your pricing strategies and increase your AOV. We share compelling real-life examples, including a women's clothing boutique that leveraged AI and post-purchase surveys to raise prices without losing sales. Additionally, discover how Fawn Design, a motherhood company, saw remarkable AOV boosts by bundling products into comprehensive offerings that customers couldn't resist.Ready to elevate your conversion rates and manage traffic without compromising brand value? This episode highlights the importance of continuous testing in conversion rate optimization, emotional engagement through social proof, and the strategic use of dedicated landing pages. We also discuss managing traffic effectively through sustainable tactics like segmented email campaigns and high-value promotions. Join us to unlock the strategies that balance immediate revenue goals with enduring growth, ensuring your e-commerce success is both robust and sustainable.Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

We're joined by Damian Dayton, Chief Creative Officer at Creatably, who sheds light on his work with e-commerce giants like Pillow Cube and Cold Case Ice Cream, and the unique approaches they use to understand and motivate customers.Damian offers an inside look at what makes Creatably stand out in the competitive world of creative marketing. From Pillow Cube's billion-view campaign to the broader implications of sleep positions on health, we discuss how targeted, data-driven creativity can lead to remarkable success. We also explore the challenges of producing engaging content, especially for niche markets like pest control, without resorting to fear-based tactics. Discover the concept of a "pain storm" and how identifying and addressing customer pain points can revolutionize your marketing strategy.Join us as we navigate the ever-evolving landscape of e-commerce and media buying, unraveling tips on creating compelling video ads and the importance of maintaining an inquisitive mindset. This episode is packed with practical insights and memorable anecdotes, from crafting clear, focused messaging to collaborating effectively between creative and performance teams. Don't miss out on the valuable lessons Damian shares from his expansive career and the strategies that can elevate your marketing game to new heights.Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

As we look ahead to the critical Q4 period, we unpack strategies for maximizing profitability during the Black Friday and holiday shopping season. With just 90 days to prepare, we dive into client experiences and emphasize the importance of defining your own success metrics based on historical trends, projected growth, and ad spend. From understanding the impact of discounts on profitability to ensuring your promotions are visible across all channels, we provide actionable insights to help you navigate this peak sales period effectively.For Shopify store owners, we delve into the nuances of timing and consumer behavior leading up to major sales events. Learn how to maximize sales through strategic product planning during September and October, and discover the value of early preparation for Black Friday promotions. We wrap up with essential tips on maintaining customer engagement, managing inventory, and contingency planning to avoid disruptions during peak sales periods. Tune in for a comprehensive guide to conquering the holiday sales season with confidence!Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

Our conversation then takes a deep dive into the world of "zombie brands," those once high-flying companies now struggling under the weight of high customer acquisition costs. With examples spanning Outdoor Voices to Warby Parker, we examine the shifting landscape of the Direct-to-Consumer space. Amidst debates on Disneyland rides and discussions on the economic impact on e-commerce, we spotlight sectors like grocery and beauty that are defying the odds, offering a glimmer of hope in a challenging market.As we navigate the complexities of niche marketing, we uncover the perils brands face when they stray too far from their core audience. Highlighting stories from Madewell and Athleta, we underscore the necessity of authentic, unfiltered content—a shift driven by platforms like TikTok and Snapchat. Wrapping up with insights on balancing immediate sales with long-term brand building, and even a tangent on pronghorn adaptability, we leave you with a comprehensive view on how to make your brand not just survive but thrive. Tune in, subscribe, and let's keep the conversation going!Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

We dive into the intricacies of e-commerce marketing by differentiating between customer journeys and traditional sales funnels. It's not just about pushing products—understanding customer behavior, especially for problem-solution products like skincare, is key. We share practical strategies for smaller brands to gain visibility without breaking the bank and discuss how different types of engagement, particularly on social platforms like Meta, don't always lead to direct sales.As we delve deeper, we explore the strategic approach to building effective e-commerce sales funnels, with a focus on high-ticket items like e-bikes. Discover how leveraging social media, influencer networks, and platforms like YouTube and Google can significantly impact customer decision-making. A standout YouTube giveaway campaign is highlighted for its success in boosting subscriptions and sales. We also emphasize the power of storytelling and human connection in brand marketing, comparing the customer journey to navigating the game Frogger, illustrating the need for a dynamic, multi-stage strategy to address customer concerns and drive conversions.Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

We welcome Roxanne Wise, founder of Rookie Wellness, who shares her journey from an intense startup role to creating her own wellness brand. Together, we explore the chaos of managing overflowing inboxes and the generational differences in communication, bringing humor and insights to the table.Roxanne's story is one of grit and determination. After leaving her demanding job without a plan, she sought mental wellness and healthier habits, eventually venturing into e-commerce consulting and launching her own brand. We tackle the challenges she faced in finding a niche between heavy workout brands and unappealing supplements, aiming to provide a more approachable product. Our conversation touches on the disillusionment with dishonest marketing in the supplement industry and the importance of transparency and maintaining integrity in branding.As we navigate the complexities of the health and wellness industry, we discuss the balance between promoting a brand assertively and staying true to one's values. Roxanne shares her struggles of being a brand owner, managing personal life, and creating authentic content. We emphasize the importance of storytelling, personal connections, and the continuous effort to refine our approach based on customer feedback. Tune in to hear our thoughts on balancing brand image with relatability and the dynamic nature of building a successful brand.Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

We tackle the crucial topic of first-party data in making sound business decisions. Learn why relying on anecdotal evidence can lead you astray and how objective data collection can pave the way for better outcomes. We highlight the importance of framing questions correctly to sift out genuine customer interest from mere surface-level approval. By moving beyond anecdotal insights, you can ensure your business strategies are grounded in solid data, driving impressive growth and success.We wrap up by diving deep into understanding customer motivations and journeys. Discover the power of qualitative attribution surveys and how they can transform your marketing strategies. Through compelling real-world examples, including a case where a company learned to reallocate their ad spend for better results, we illustrate the impact of understanding your customers' entire journey. With actionable insights on leveraging qualitative and quantitative data, engaging customers, and maintaining open lines of communication, this episode is a treasure trove for anyone looking to build stronger brand relationships and adapt to ever-changing customer needs.Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

Join us for a thought-provoking discussion on the profound influence of social media on personal identities, illustrated by Jason Tatum's emulation of iconic athletes. We dive into the phenomenon where younger generations mimic online personas, sometimes at the cost of developing their unique identities. From TikTok-induced pseudo-Tourette syndrome in Germany to how media has shaped our own language and aspirations, this conversation will leave you reflecting on the pervasive power of cultural trends and popular figures.Finally, we explore the art of storytelling in marketing, drawing insights from the lives of legendary actors Marlon Brando and Daniel Day-Lewis. We'll discuss the importance of taking breaks, the toll intense roles can take on actors like Heath Ledger, and the need for authentic marketing hooks. Using the metaphor of fly fishing, we illustrate how marketers must adapt their strategies to current trends and audience behaviors. Join us for an insightful episode packed with marketing wisdom, compelling storytelling, and a lighthearted fishing analogy to tie it all together.Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

Unlock the secrets to optimizing health with nature's powerhouse: mushrooms. Join us as we sit down with Jake Mellman, the innovative co-founder of Troop, to uncover how a personal health setback during the COVID-19 pandemic led him to the world of functional mushrooms. From this life-changing discovery, Jake and his cousin developed Troop, the first company to offer premium mushroom gummies, revolutionizing how we consume these potent fungi.Step into the incredible world of mushrooms and learn why they're closer to humans than plants, along with their unique growth processes. Jake demystifies the complexities of the mushroom market, revealing how Troop sets itself apart by using 100% fruiting body mushrooms. We also tackle the common issues of misleading products and the importance of authenticity and transparency in delivering high-quality supplements.Explore the strategic marketing efforts behind Troop's success, from challenging public misconceptions to leveraging the power of influential ambassadors. Jake shares how adaptogenics like lion's mane have personally transformed his mindset and cognitive performance, offering insights into the broader benefits of these natural wonders. Packed with educational content and inspirational entrepreneurial tales, this episode promises to be a treasure trove for anyone interested in health, wellness, and groundbreaking business journeys.Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

Ever wondered how a transition from computer science to digital marketing can lead to groundbreaking innovations in the DTC market? Join us for a compelling chat with Alex McArthur, former CMO at Purple and Kizik, as he shares his fascinating journey from tech enthusiast to marketing maven. From our memorable first meeting at the Magic Show in Las Vegas to his latest consulting ventures, Alex brings a wealth of experience and insights on the power of genuine networking and personal connections in fostering professional growth.Get ready to uncover the transformative power of innovative marketing strategies. Alex takes us through his career milestones, including his pivotal role at Orange Soda and the successful differentiation of Purple in a saturated market. You'll learn how humor and unique product features can set a brand apart, and the critical importance of balancing digital performance with brand awareness. As we navigate through the intricacies of maintaining brand authenticity, Alex provides valuable lessons on how brands can remain true to their core while capturing new market opportunities.We also tackle the complex world of branding amidst controversies and market pressures. Alex and I reflect on high-profile cases like Bud Light's recent controversies and how bold marketing efforts can turn challenges into growth opportunities. From trust and team dynamics to the strategic advantage of increased marketing during uncertain times, this episode is packed with actionable insights for businesses looking to stand out. Tune in for a thought-provoking discussion on taking risks, embracing innovation, and the enduring impact of authentic storytelling in today's competitive landscape.Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

As we peel back the layers of the baby product industry, we question the necessity of the plethora of gadgets and gizmos marketed to new parents. Are they essentials or cleverly spun luxuries? Lindsay and I unpack the truth behind these products and advocate for transparency in marketing, all while navigating the complexities of advertising breastfeeding accessories amidst social media restrictions. This episode promises to leave you questioning the next baby shower gift list you encounter and, perhaps, even your own consumer habits.Wrapping things up, we dive into the cultural conversations that swirl around us every day—from the influence of celebrity diets to the representation of breastfeeding in pop culture. This discussion isn't just for parents; it's for anyone who's ever wondered about the societal tapestries we're all part of. So, whether you're feeding a newborn or simply fed up with unrealistic standards, join us for a discussion that's as nourishing for the mind as it is for the soul.Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

Strap in as we take a hard look at the niche market's might, where the Davids of e-commerce sling their stones at the Goliaths. In a world where Dyson vacuums and Liquid Death mountain water reign supreme, we uncover the secret sauce to thriving amidst the market's wild waves. Our journey doesn't stop there, as we share heartwarming tales of businesses turning wedding bouquets into everlasting memories and even turning breast milk into bespoke jewelry. It's a testament to the magnetic pull of these specialized products and the communities they create.For the final stitch in our eclectic tapestry, we're making a throwback to the MTV glory days and pondering if today's minimalist logo trend has us missing the mark. Amidst the laughter, we're threading the needle between nostalgia and novelty, celebrating the unsung heroes of the branding world. So whether you're a 'boy mom' seeking boy-proof fashion or a business owner navigating the challenges of a niche market, this episode is for you. Join us as we tailor a conversation fit for those who appreciate the beauty of the unique and the enduring.Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

Life is bigger than selling products. Trevor, the CEO and Co-foudner of MTN OPS talks about his mission not only around selling product but more importantly feeding children in need. For every one order MTN OPS sells they feed one child in need. By the time you listen to this episode they will have provided over 6 million meals to kids in need! Listen as Trevor talks about the power of building a brand with purpose. People want to be apart of something bigger buying something. MTN OPS does that. This community driven brand is absolutely crushing it. We hope this episode inspires you the way it inspired us. Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

Strap in as we wade through the social media maelstrom, with TikTok's tidal wave of influence taking center stage. Our discussion isn't just a fly-by on latest trends; we're dissecting the crucial shifts from organic user engagement to the nuanced art of monetization strategies, all playing out in this dynamic new arena. And with a dash of international politics seasoning our talk, we're serving up hot takes on data privacy, platform trust, and whether TikTok's the ace in the hole for cultural clout or a "spy machine" sparking global debates.It's not all about the laughs, though—get your heartstrings ready for a masterclass in emotional marketing and storytelling that truly sticks. We're pulling back the curtain on how brands are crafting tales that tug at those feelings, making their messages linger long after the screen dims. From the genius of the "good different" chart to the timeless appeal of Sinatra and Rowling, we're celebrating the mavericks and urging brands to embrace their odd socks in a world of matching pairs. So, whether you're a marketing whiz or simply love a good yarn, this episode is your front row ticket to the power of creativity.Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

Imagine turning a simple patch into a multi-million-dollar venture overnight—our guest, Kim Olson the Co-founder of Jovi did precisely that. She spills the beans on how they leveraged the might of influencer marketing and built a brand that not only sells but truly connects with women's needs. It's a tale of authentic growth, from a lightbulb moment in a business coaching session to a product launch that shattered expectations. Their journey isn't just inspiring; it's a masterclass in marrying ethical business choices with explosive market success, and we unpack every juicy detail.But what's a great product without a strategy to keep customers coming back for more? In the final stretch of our chat, we lay bare the secrets of smart marketing and customer-centric approaches. We weigh the pros and cons of rewards programs and share personal stories about navigating the intricate dance of affiliate marketing without stepping on the toes of profitability. From credit card rewards to the power of word-of-mouth, we cover the gamut of techniques that brands like Apple and Delta employ to keep their customers loyal and engaged. So buckle up and tune in—it's a wild ride full of practical insights, belly laughs, and a side of unconventional health advice you won't want to miss!Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

Just when you think you've got a handle on things, Utah's weather throws you a curveball – sounds familiar? That's because it's a lot like digital marketing, always keeping us on our toes! We open with a lighthearted look at the state's meteorological mood swings and segue into the warmth of family ties, sharing a chuckle about the various endearing names we have for our grandparents. Plus, you'll hear a sweet note from Grandma Peggy, who, spoiler alert, is possibly our biggest fan.Running a business can feel like a high-stakes game, where high expectations often crash into the harsh walls of reality. In our lively discussion, we unpack what it means to have grit in the face of these challenges, especially in the fast-paced world of digital marketing. We talk about why the 'spray and pray' approach might leave you out in the cold and stress the importance of fine-tuning your strategy for the long haul. And with insights from our journey at a performance marketing agency and a digital marketing software company, we're spilling the beans on avoiding common pitfalls and setting yourself up for success.To cap it off, we put the spotlight on the art of predictable customer acquisition and the significance of building a brand that sticks. As Meta's performance hiccup sent ripples through the direct-to-consumer landscape, we explore the alternatives like server-side tracking and the wisdom of a well-rounded strategy. Preston Rutherford from Chubbies joins us to dish out his take on the power of a compelling brand narrative and how it can create enduring connections with your audience. So tune in, and let's get your brand story on the path to becoming one for the ages!Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

As parents, we're in a tug-of-war with modern technology, trying to keep our kids safe while not stifling their digital savvy. That's why Mark and I sat down with Nate Randall, CEO of GAB Wireless, to shed light on creating a secure digital space for our youngest tech users. Our discussion weaves through the snowy streets of Utah tales right into the fabric of child-safe telecommunications, revealing how GAB's innovative solutions are crafting a more protected online experience for children. I even toss in my own story of breathing easier as my kids explore the digital world with GAB's tech as their safeguard.We've all seen kids glued to screens, but what's the real impact on their development? This episode traverses the underestimated terrain of how technology is shaping our children's social skills, creativity, and capacity for unstructured play. It's a compelling exploration likened to teaching them to swim—with the right support and structured exposure, they can navigate the digital waters safely. Nate gives us his insights on the importance of in-person interactions for kids and how even non-social media tech can affect their development.Building a brand isn't just about luring in customers; it's about keeping them close and turning them into your most avid promoters. Nate and I chat about the delicate dance between customer acquisition costs and the golden nuggets of lifetime value, all while steering clear of discount-driven pitfalls. We also take a look at how investing in customer relationships lays the groundwork for a successful brand, fostering loyalty and creating a strong word-of-mouth network among parents who value trust and quality. Join us for this enlightening episode that's part guidebook, part roundtable, and entirely essential for marketing in the family-focused tech arena.Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

Why has it been so hard for brands to create winning content in the last few years?Trevor and Mark dive into why brands struggle to create better content that is centered around storytelling. They talk about brands that are doing this right and they give examples of how to succeed with story telling. Listen as they talk about some of the great directors and how they tell great stories and how brands can learn from their success...This is not an episode you will want to miss!Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

Imagine kicking off your shoes after a long day and settling in for a chat that feels like hanging out with old friends, but these friends come bearing the secrets to a nine-figure business success. That's the vibe of our latest episode where we sit down with Preston Rutherford, the co-founder of Chubbies and Looper Turns, who takes us on an exhilarating ride from college camaraderie to shaking up the apparel industry. With wit as sharp as their business acumen, we uncover the story behind their phenomenal growth and how they turned a bold idea into a brand that's synonymous with fun.As we dissect the evolution of the Chubbies brand, you'll feel the pulse of retro style and how mid-thigh shorts came to signify more than just a sartorial choice—it's a culture shift. Delving into the identity that set Chubbies apart, we trade tales on the courage it takes to craft a brand persona that's not just distinct but downright defiant. Join us for an examination of how authenticity and a refusal to take life too seriously became their ultimate differentiator, and perhaps, the secret sauce to their seismic impact on the retail world.In this meeting of the minds, we tackle the gritty realities of marketing in a pay-to-play digital landscape. From Facebook and Google to the wilds of TikTok, we navigate the treacherous waters of brand loyalty and customer connection. Wrapping up, we send you off with insights that count, strategies to stand your ground in an ever-changing market, and an invitation to continue the conversation. If you're itching for more than just another business blueprint, this episode is your ticket to an adventure in entrepreneurship that proves success and a good laugh can indeed coexist.Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

 let's get up close with the entrepreneurial spirit that pulses through the veins of our guests. Karen takes us through her poignant career pivot from nursing to baby product design, inspired by the quest for the perfect swaddle, while Jeff shares his leap from the tech giant Qualtrics to a life where passion meets business acumen. They lay bare the thrills and spills of transforming a side hustle into a flourishing brand, reminding us all that with a bit of courage and a lot of love, you can indeed turn your dreams into reality. So, buckle up and join us for a heartfelt ride through the worlds of entrepreneurship, parenting, and the wild, wonderful life in between.Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

Strap in as we cruise through the twists and turns of brand storytelling with Sarah's expertise steering the way. We're not just talking dried petals here; we're witnessing memories transformed into timeless art. As we explore the intricacies of floral preservation, our conversation blooms into the significance of crafting an authentic brand image, even when juggling the allure of influencer marketing. Sarah's journey is a vibrant tapestry woven from threads of leadership lessons from her family, bridal shop beginnings, and the evolution into a blossoming business leader.We get real about the hurdles of maintaining the soul of a brand when the market is a jungle of copycats. The answer lies within becoming the best at what you do. Listen as Sarah talks about how she's turning Pressed Floral into the best in the business. Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

Are you prepared for how the 2024 presidential election is going to impact your sales in 2024? Because if you're not prepping now, you might be in a world of hurt come the last half of 2024...Strap in as we blast past the goalpost and into the world of ad economics, where CPMs reign supreme. We'll navigate the stormy seas of election season ad spending and throw you a lifeline of strategies to keep your marketing ship afloat. For the playmakers in ecommerce, we're passing down-field tactics on how to pivot with the seasonal spikes in advertising costs and score big on customer retention.Wrapping up, we'll drop the playbook on conversion rate optimization, revealing the hard-hitting moves behind those big campaigns. No need to do anything major and spectacular. But we are breaking down some very simple basic things that can make or break your year in with marketing. Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

Embark on an inspiring journey with Sterling Jones of JOJO's Chocolates as he weaves the tale of his mother's cancer fight and the resulting chocolate brand that's just as dedicated to health as it is to quelling America's sweet tooth. Within our heartfelt discussion, we uncover the roots of Jojo's beloved recipes like the pistachio, almonds, and cranberry chocolate bar, designed to please his mother's palate and cater to her wellbeing during chemo. Sterling's narrative illuminates not just the enduring spirit of Jojo's legacy but also serves as a beacon of motivation for aspiring entrepreneurs determined to make a difference.Navigating the entrepreneurial seas can be tumultuous, with cash flow and growth management often serving as the stormiest waters. Sterling shares his candid experiences, from the emotional upheaval of leadership changes to the near-financial ruin that preceded a year of staggering growth. Stories of a pivotal million-dollar Costco deal to everyday business challenges paint a revealing picture of the resilience necessary to scale a business effectively. Moreover, we delve into the crucial role of targeted branding and understanding your customer, demonstrating how a nuanced approach can completely transform a business model.We round out our discussion by addressing the broader implications of our food choices on health and lifestyle, especially as we age and our dietary preferences evolve. From youthful fast-food indulgences to a matured focus on balanced nutrition, our personal anecdotes resonate with the changing health landscape. We also pull back the curtain on the meticulous process of getting a product onto the shelves of major retailers like Costco, sharing success stories that highlight the power of mentorship, strategic planning, and engaging with the community. Tune in for a mix of personal stories, professional tips, and the undeniable influence of a well-identified target audience on branding success.Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump