Podcasts about business video school

Revolutionising Real Estate Marketing with AI and Video In this episode of The Hidden Why Podcast, I sit down with Nick Niehaus, marketing strategist and founder of Business Video School and Everyday AI. Nick shares how real estate professionals—and any service-based business—can use video and AI to connect more deeply, build trust, and stand out in the digital age. What … Continue reading Episode 1124 | Revolutionising Real Estate Marketing with AI and Video – Nick Niehaus

Video marketing can feel overwhelming. Between setting up equipment, figuring out what to say, and the fear of seeing yourself on screen, it's easy to put it off. But according to Nick Niehaus, CEO of Business Video School, video is one of the most powerful ways to connect with your audience. In this episode, he shares why video marketing is worth the effort, how to get past the fear of being on camera, and simple ways to ease into creating videos without overcomplicating the process.If you've been avoiding video because it feels too intimidating, this conversation is for you. Nick's insights will change the way you think about video marketing and give you practical steps to start feeling comfortable on camera. Plus, he shares a game-changing tip that makes getting started easier than you think.Send us a textDownload the free Marketing Playbook to help you plan your marketing strategy! Support the show Show Notes Apply to be featured on My Weekly Marketing!

Guest Bio: Nick Niehaus, a pioneer in leveraging video for business growth, co-founded the Business Video School, a transformative platform offering comprehensive training in video production and strategy. With a background in video production and a passion for educating entrepreneurs, Niehaus's work focuses on demystifying video content creation for business professionals, especially real estate agents. His innovative approach has empowered countless individuals to harness the power of video, enhancing their brand presence and fostering meaningful connections in the digital age. Episode Summary: In this insightful episode, we dive into the critical role of video in today's business landscape with Nick Niehaus, a seasoned expert in video marketing and the co-founder of Business Video School. Niehaus shares his journey from starting a video production company to establishing a school that teaches the art and science of video content creation. He emphasizes video's necessity for brand and relationship building, offering a roadmap to mastering video content for enhanced business outcomes. The conversation covers the evolution of video marketing, practical tips for effective video use, and the future of AI in content creation. Key Discussions: [00:00:25] The inception and evolution of Business Video School. [00:04:47] The importance of video in business today. [00:14:29] Overcoming the fear of being on camera. [00:19:01] The Small Business Video Roadmap. [00:33:40] The impact of AI on video production and marketing. Notable Quotes: "Video is not just a marketing tool; it's a way to build relationships." - Nick Niehaus "Starting simple with video can lead to profound business growth." - Nick Niehaus Calls-to-Action: Text 'XRAY' to 844.447.1555 for a free financial portfolio review. Text 'DEALS' to 844.447.1555 for exclusive investment opportunities. Follow @officialmattya on social media for more insights. Visit Shop.MillionaireMindcast.com for resources and merchandise. Subscribe and share the podcast to support our channel. For those looking to enhance their business through effective video strategies, Niehaus's insights provide a valuable resource, emphasizing the power of starting simple and the potential of AI to revolutionize content creation. Episode Sponsored By: Discover Financial Millionaire Mindcast Shop: Buy the Rich Life Planner and Get the Wealth-Building Bundle for FREE! Visit: https://shop.millionairemindcast.com/ MY FIRST 50K!: Visit https://mattaitchison.com/coaching/ and submit your application to join! Uplift Desk: Visit https://www.upliftdesk.com/mindcast or use the code MINDCAST for a 5% discount! Gusto: Visit https://www.gusto.com/millionairemindcast to get 3 Months free! LinkedIn Sales Solutions: Visit http://www.linkedin.com/mindcast to get your free 60-Day Trial!

Jeff Pfitzer has become a Video and Social Media Expert through his execution & results. He is a Regional VP at USA Mortgage, where his primary role is business development through coaching, teaching, and hosting industry events to bring value to the real estate industry and elevate brands through video & social.  This expertise has led to the co-founding of several platforms: Drunk on Social, Business Video School, and Real Estate Mastery Pros.In this Episode, Jeff will share about How you Can Dominate a Geographic Area with the use of Social Media. --To find out more about Dan Rochon and the CPI Community, you can check this link:www.NoBrokeMonths.com --Do you want to win a FREE 45-minute complimentary coaching session with Dan Rochon and a FREE copy of the book "Real Estate Evolution," a comprehensive 10-step guide to achieving Consistent and Predictable Income?❗❗JOIN THE NO BROKE MONTHS FOR REAL ESTATE AGENTS MONTHLY RAFFLE HERE ❗❗--Stop

Join Jeff as he sits down with Nick Niehaus, the co-founder and head trainer at Business Video School, to discuss the power of video in the sales process. In this episode, they dive deep into how sales professionals can use video to enhance their sales strategy, overcome the fear of being on camera, and the technical aspects of creating engaging video content. Find out more about Nick Website: https://www.bizvideoschool.com/ LinkedIn: https://www.linkedin.com/in/nick-niehaus/ Find out more about Jeff https://jgsalespro.com/ Connect with Jeff on LinkedIn: https://www.linkedin.com/in/jeffgoldbergsalescoach/

Today we have Nick Niehaus on the show and we are discussing video in 2024. If you aren't using video, then you are doing something wrong. Get ahead before it's too late.ResourceNick's WebsiteReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:00:01:40:20 - 00:02:10:17UnknownSo how do you attract new business? You constantly don't have to chase it. Hi, I'm Mike Webster, Real Estate Marketing Dave. And this podcast is all about building a strong personal brand. People have come to know like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them, Let's get started.00:02:10:19 - 00:02:30:10UnknownWhat's up? Ladies and gentlemen, welcome to The Wrap. So the Real Estate Marketing Dude podcast. Folks, we're at the end of the year here. And if you're like most people probably thinking, Wow, 20, 23 sort of sucked, but what am I going to do in 2024? It's what you should be doing this time of year. While business is slow this year, maybe a little bit slower than the normal for a lot of people.00:02:30:12 - 00:02:47:10UnknownBut regardless of what happened this year, when the summer comes around, one of the things I always do is just practice and think about what the hell I'm going to do next year differently. What changes am I going to make? One of the things that you have to do is make changes, especially right now, this is the best time to make changes.00:02:47:10 - 00:03:12:06UnknownIs when everybody started looking around what to do when there's an interrupt or a pattern change or anything like that. That's the best time to go out there and actually stand out. Stick out. One of the ways to do that is going to be obviously with video, if you've been on the show for quite some time, we talked about video, we script an interview, lots of videos over the years, and we brought on Nick that's going to tell us everything about video, where he sees it going and whatnot.00:03:12:08 - 00:03:32:04UnknownAnd that's we're going to talk about today. What are you going to do next year in video? A lot of change. In the last 18 months, we saw long form go to short form. We saw, you know, like the need for less, call it edited videos even more. Authenticity has always been the key. But what's coming in 2024, you have artificial intelligence.00:03:32:04 - 00:03:47:11UnknownCan you use that for script writing all this other stuff? So that's we're going to be chatting about today. So without further ado, let's go ahead and introduce our guest, Mr. Nick Niehaus. Yeah, absolutely. Thanks, Mike. Excited to be here. Thanks for having me on. Why don't you tell everybody a little bit about what you do business school.00:03:47:11 - 00:04:03:04UnknownWhat does that tell you about when you get into it? Like because what we want to talk about is how we're going to do in 2024 on video. What can we do that you haven't done already or what you see where the trends and what should we be focusing on? Yeah, absolutely. So I guess, first of all, you know, I run a company called Business Video School.00:04:03:06 - 00:04:22:03UnknownWe primarily teach real estate agents how to use video. And one of the key components of that is that we really teach people that video is a form of communication. So, yes, it's a marketing tool. Happy to provide some tips and tricks on that front today. But I think that that in my mind and heading into 2024 is maybe the most important thing to sort of understand.00:04:22:04 - 00:04:38:20UnknownYou know, coming into this year. You mentioned obviously it's been a tough year. And the good news about that is that there there's less noise, there's less people marketing. I mean, there's literally less agents than there was a year ago. But there's also just once agents that cut back on their their ad spend, they cut back on their effort.00:04:38:21 - 00:05:02:05UnknownYou know, they're they're out there looking for side hustles. And I get all that. But that means there's just less content being created, there's less being posted. And so a lot of ways, I think heading into 2024, I mean, you got to think about it as an opportunity. I mean, this is this is a chance if you're still serious about your business and you're looking to grow, we are the projections look like we're going to see a bit of an increase in transactions, not back to where we had been, but that's going to help a little bit.00:05:02:05 - 00:05:29:15UnknownSo I think that, you know, you mentioned obviously short form got big. I think we're actually seeing a shift a little bit back towards long form. Again. You know, Tik Tok added 10 minutes and a live video never went away. Rights. There's some opportunities there. But I do think you know what you're talking about, authenticity wise, that is probably the biggest trend we're seeing, is that I was doing an example, as I did doing a presentation that day, and I asked the roomful of folks like, who here can define your ideal customer, Tell me about them.00:05:29:19 - 00:05:45:15UnknownLike, do you know any of the information about that person you're really trying to attract? Is that niche? Two or three years ago, nobody had an answer, right? Like everybody was just like, I buy it. So how's anybody I can work on? Anybody. I wanted to relate to everybody. Again, we're like trying to do what everybody like the person, like they can't stand, like, you name it.00:05:45:16 - 00:06:02:05UnknownHow are you going by us? I got you, bro, Right? Yeah. Like the guy I absolutely hate. I really want to work with that person. Right? Like, we know that's not true. We know that's also just not how your business works. You tend to attract, you know, certain categories of individuals and probably push away other types of individuals that sort of natural, but that was what struck me.00:06:02:05 - 00:06:20:24UnknownThis event is the average person in the room. They actually had some information about their ideal customer. They had started to think about this and that. To me, that's the that's the thing that's shifting. You know, I think a lot of agents that have been serious about their business for years have finally sort of accepted this reality of like, look, communication is easier.00:06:20:24 - 00:06:37:16UnknownThat's ever been it is so easy to put information in front of other people. And what that means is there's just so many more people doing it. So if I want to cut through that noise, I have to say something more customized for my ideal customer. Right? I got it. I got to get a message, is going to get their attention and is going to attract them.00:06:37:16 - 00:06:54:17UnknownIt's going to get them to want to start paying attention to me on a regular basis, especially in these periods where not that many people are buying or selling houses. Right. Because that's that's your brand, period, right? I mean, if anything, the agents that did it right this year, they focused on brand building. They got even better, you know, sort of learned even more about that ideal customers.00:06:54:18 - 00:07:08:19UnknownThey could cater their content even more to them. And now they have thousands of additional people that know who they are, who are starting to trust them, starting to like them, you know, starting to see all the stuff they have in common with them. As soon as those people want to sell their house, they already have their agent.00:07:08:19 - 00:07:23:01UnknownRight. And I know I know you've been talking about, you know, being top of mind for for many years. Right. That's the power of video. Is your face being the first face, the pops into that person's head. And so I think I think that's the big trend right now is is get to know that customer. Be honest with yourself.00:07:23:01 - 00:07:38:08UnknownIt's okay to narrow down and sort of pick a certain kind of group of people and then just make sure you understand them really well. And then my favorite version of this is to look at where you overlap with them, right? So what are your interests? What are what are pain points you've experienced in life? Match that to your ideal customer.00:07:38:08 - 00:08:08:04UnknownFind those those commonalities, the things that both of you are really excited to talk about. And that takes some work. It takes a little bit of soul searching perhaps, but you do that come to 20, 20 for that information, you're going to kill it. That's great that people are actually seeing it. You're right. They are. I could really I mean, I really thought about it because they're usually when I used to do a lot of like brand, the first question like what's interesting, you and everyone else like this first thing ask right See like if they if they can recognize that and a lot of times 90% of time like, I'm going to you00:08:08:04 - 00:08:23:10Unknownknow, work in the best interests of my client, I'm going to do a good job on them. I'm like, Are you supposed to do that? Like, yeah, like, like basic requirements of the job. Yeah, But yeah, I mean, that's good because that's all this is, is brand. So like Nick, are you told me that I just get on video.00:08:23:10 - 00:08:41:21UnknownI'm not just going to start generating a ton of lead just because I'm on video. Well you know unfortunately nowadays no. Right. I mean, there kind of was that point man. We used to make videos. They're just generic. Is that put them out. People get business. Right. But yeah, I think that ship sailed a little bit. Yeah. And let's talk a little bit because you hit it on the heart.00:08:41:22 - 00:09:01:08UnknownGo even deeper with it. Dialing in like the content strategy because it's not what you say, it's how you say it. That if people are paying attention to you and often people are so scared to the, say, the how and how they would when no one's looking. So what I mean by that is like, you know how the same way you are when the nobody's watching you like when you're by yourself is the exact same way.00:09:01:08 - 00:09:19:19UnknownYou should be on video when everyone's watching you. You know, But it's hard for people to do that. We put that like, what is Johnny going to say about me or What's Melissa going to say about me? And like, who cares why? You know? Like, how do people get over that? Well, yeah, that's a great question. I think that that is and I've seen that.00:09:19:19 - 00:09:32:16UnknownI mean, you and I both seen that a thousand times, right? It's like it's it's always the most Randy's like, I have this cousin and he's always been mean to me and like, he's going to comment on my video and I'm always just like he's, yeah, of course he's been doing that his whole life. It's he's just that's who he is.00:09:32:16 - 00:09:52:06UnknownThat's nothing new with you, you know, but that will hold people back. And so, yeah, I think so to me a lot of that is is luck when you when you do social media, you know it's I think that's what most people think of when it comes to video. It's always going to be a performance. I mean, there's a way because the thing is like you're never going to get rid of that aspect that just sort of any random person could see that content.00:09:52:12 - 00:10:12:16UnknownAny comment could come through and you just can't predict it. So the flipside of that is, okay, look, if that is a performance and there is going to be a little bit of nerves no matter what, are there other kinds of video? Are there other places I could be sharing content or are there other ways I could talk to people through the video camera that aren't the same kind of pressure, you know, maybe to get some practice, get some familiarity?00:10:12:18 - 00:10:31:15UnknownA lot of that, I mean, because in my mind, like any type of or to somebody, if everything else was second nature by then like if if using the equipment was was really convenient, they'd done it a bunch of times of speaking into a camera was familiar. And the only thing that was new was just the information they were sharing at that moment, then they're pretty natural, right, because they're comfortable.00:10:31:15 - 00:10:48:00UnknownSo I think it's about reps, right? It's about how many how many reps do you have? How many times you made a video? That's why for our school we always teach our students. I mean, start at the other end of the spectrum. Start with 1 to 1 video messages, right? You're sending a video to a single person. My favorite example that is Happy birthday videos.00:10:48:04 - 00:11:01:05UnknownGet on Facebook. It tells you whose birthdays are happening today. Like literally next to each one of them is a message button. Yeah. And you can click it. You can jump into messenger and send them a happy Birthday video about 15 seconds. I do that demo on my my trainings all the time. Like, get your phone, let's do it right.00:11:01:05 - 00:11:18:13Unknown2 minutes later, you send a couple these videos. So that's just there's just so little pressure. But the crazy part is like it also has business ROI. I like it. It's actually one of the most effective forms of video we've ever seen because because it puts you again, it keeps you top of mind, right? Like you're in their head now, Like they just saw you.00:11:18:15 - 00:11:35:03UnknownYou just you just smiled at them. You wished them happy birthday or whatever it is you said, Hey, that that vacation you went on. Look, thought a lot of fun. Let me know what I should check out if I ever go there. Whatever it is. 15, 20 seconds. Now you're in their head. Now they're going to remember you a few weeks later when they when they, for whatever reason, have a need for your product or service.00:11:35:03 - 00:11:51:13UnknownObviously, if they need to sell their house, you know, you're going to be more likely to pop up. And it's just so low pressure. So I like to start there. And I think that when you when you start with these simpler kinds of video, especially when you see the business impact. Right. So a couple weeks later, you sent 50 of them to a, you know, 50 people.00:11:51:17 - 00:12:06:03UnknownA couple of them reached out. You had a couple meetings scheduled, whatever it is. Right. That just makes you sort to accept, okay, this is worth it, right? Like, I can do more of this. I can keep taking more chances here. And then we kind of build on that, Right. So I think that thing that helps a lot.00:12:06:03 - 00:12:25:16UnknownYeah. Yeah. It's like you need a little bit of confidence. You need those little wins when you get when you're getting started. Like, and, and you're like, yeah, you actually watch that. What. I don't think anyone watch that video and you might have had like ten views, but if four of them were impactful, like it was worth it, you know, like don't look at, yeah, look at the law and it's a long game.00:12:25:16 - 00:12:56:16UnknownSo here's a question I get for you. Curious how you're going to answer it because there's a in you got to approach it the right way. So like is video lead generation or is it branding. Yeah. I mean that's a hard one right. Because I think I will say number one it's branding, you know, I think it absolutely can do both, you know, I mean because again I think video is one of those things that it's the closest as, as a species because like you know as humans like we've been inventing new ways to talk to each other for hundreds of years now.00:12:56:16 - 00:13:13:02UnknownRight? I mean, just in the past 30 years, I mean, you different ways that we invented that we can share our ideas with each other. There's a whole bunch of them, you know. So I do think as long as you just accept that, hey, this is this is a new way to build relationships, and it's the closest we can we can actually get to being face to face, right?00:13:13:02 - 00:13:27:21UnknownI mean, you look at I like to make the example of, you know, look at the pandemic. And I know we all got burned out on Zoom, but that was thank God we had Zoom, you know, because otherwise you've been on the phone all day. What about conference calls? You know, it just would have been much messier, much less impactful.00:13:27:21 - 00:13:44:07UnknownWe would have we would have misunderstood each other at a higher rate. All that's been research, you know, So it's it's very proven that, like, look, when I get in front of somebody, their brain in a lot of ways actually feels like they're having a face to face conversation with me. So branding number one, right? Because it's a relationship building tool.00:13:44:07 - 00:13:59:05UnknownThey're becoming familiar with you. They're starting to form that trust. And that is one of the problems, right, is that a lot of times when you get results from your video marketing, it's not because they just watch a video, immediately click the button and then they're going to call you and say, I just watched your video. I'm signing up right?00:13:59:07 - 00:14:24:02UnknownBecause it's kind of like, you know, calling up a friend and saying, you know, or calling somebody. I'd be like, Hey, you know how we've talked to each other several times in the past? Like, that's why I'm calling you today. Like, that's that's a like people are going to do that normally. So you have to ask. I think that's the takeaway there is if you do this stuff, you know, you're going to you're going to have you're going to get weird comments from people like, you know, here's one of my favorite examples of how, you know, this is working is you go to a networking event and somebody comes up to you and it feels00:14:24:02 - 00:14:38:14Unknownlike they're really familiar with you, right? Like they're they're like, hey, you were doing the thing the other day and like, you were talking about this and you don't really remember who they are because, I mean, that is just What's up, dude? What's up, bro? Right. Subdued. hey, how you been? Yeah, Yeah, Good to see you. Right.00:14:38:16 - 00:14:59:03UnknownLike, I don't know, I started. I started to just almost say that in action. yeah. Good to see you. I like is if I know him. Because half the time, I think I do. But that's what. That's what you look for, right? Is like, are the conversations starting to shift and all of a sudden it's cool because I mean, I go to the stuff nowadays and I don't have to, I don't know, strike up small talk, you know, like people remember who I am or I've never met them.00:14:59:03 - 00:15:13:04UnknownAnd but they've seen me a bunch because of my content. And so I think that's a good indicator. And then if people are calling you, just ask them, you know, where have you seen me in the past few weeks? You know what? What kind of are you see in any of my stuff on social? I'm just curious if it's working and all of a sudden that'll trigger.00:15:13:10 - 00:15:38:11Unknownyeah. I watch your videos all the time. Okay, well, now, you know, that's where those leads are coming from, right? Yeah, A lot of it is like these videos build up over time. You guys like it's not a Yeah, instant like, gratification thing. And that's like we had we have one one gallery that's an attorney and she's like, she's only shot like four videos and literally like five months.00:15:38:13 - 00:15:54:03UnknownShe's like, Why isn't this thing working? Like, dude, you got to shoot more videos. Like, you got it. So like, there's this you got creating the videos only have to battle though, but you have to distribute, right? So why do we walk them through that importance of that? It's not just creating the video that's only half the battle, guys.00:15:54:03 - 00:16:13:09UnknownIf you don't get it seen, then that's. yeah. So like, I see it all the time. People will post or they won't be social on social media. Then they expect the video to work, right? So like it's not Craigslist. You can't just post the video on Facebook, but you're never social on Facebook yet yourself. And then it's it's like it's not going to work.00:16:13:09 - 00:16:33:17UnknownSo question is, is video versus creating versus distribution, Where do you put the which is more important? All right. Yeah. No, that's I mean, obviously, I'm preaching to the choir with you, right? Because you get all this stuff. You've dealt with all this discussions before. And yeah, that's a huge point is it is so easy, especially if you're nervous, right, to make the content.00:16:33:17 - 00:16:45:22UnknownAnd then and then for whatever reason you sit on it. I still need to edit it. I still got to change that one graphic or whatever. It is crazy. I use that a lot, you know? I mean, I got to the point where I had to just hire an editor on our team. Just be like, Look, I'm just going to shoot this stuff.00:16:45:22 - 00:17:08:13UnknownIt's going to be in this folder and then you're going to take it, edit it and post it for me. So that just never happens again. So yeah, you know, distribution, I think it's probably the most important part, you know, I mean, because, because I don't think that the quality of the video is really what matters. So, you know, as long as you made something where I can clearly understand what you're saying, I think that's that's kind of the one benchmark I always look for is like the audio is clean enough.00:17:08:13 - 00:17:22:22UnknownI can hear you. You know, as long as I can understand what you're saying, then it's good enough to share and you will get better. Right? But you don't you don't necessarily improve that much if you're not getting any kind of feedback, you know, So if you you know, if you share a lot of content, you tend to get some feedback.00:17:22:22 - 00:17:40:14UnknownYou can ask for more, you can collect data, you can look at your stats, you can see where people stop watching the video and go back and see why there's so much information that you get from that that allows you to make those changes and improvements. So yeah, I think distribution number is probably more important. I think then it's also dormant.00:17:40:15 - 00:17:59:08UnknownDon't forget you can reshare the same video. I think people, they sort of forget to do that too, right? Because I mean, the first time you put something out, number one, but people didn't see it. Number two is the idea of especially if it resonates with people will resonate again, You know, so I've taken some of my more popular videos that have performed better and just reposted them, and they do even better the second time, right?00:17:59:08 - 00:18:15:22UnknownBecause then that person saw it two months ago. Maybe they recognize it, maybe they don't. But but again, that's kind of reinforcing that idea for maybe sort of the comment. Most don't even notice it. It's all in our own heads. Like no one remembers, like the video they watched yesterday. I don't remember. I know I watched Stranger Videos yesterday, but I could I couldn't tell you one of them.00:18:15:24 - 00:18:31:20UnknownI just know I saw. Yeah, I'll be halfway through reels all the time and I'm like, Wait a second, I think I've seen this before. Like two days ago, you know? But I'm still watching it again, so. And then back to what you're saying, I think that's huge too, which is you have to do the work on the other half, the other side of the coin.00:18:31:20 - 00:18:48:18UnknownRight. Which is you have to engage that. That was I got that wrong, too, when I first started. Right. Like I very I resisted social media initially. You know, I kind of grew up in the the era when these things were like literally coming out right to like my a couple of years ahead of me would have been like when Facebook was was released at Harvard.00:18:48:19 - 00:19:02:18UnknownSo a few years later, like when I could have signed up for Facebook initially it was still just college students, you know, just to kind of show you the line up there. And I could of and I didn't I kind of waited until the end of school to ever even sign up for it. So when I first got on, you know, it was for business reasons, right?00:19:02:18 - 00:19:19:20UnknownIt was all about like, I want to I want to get attention for my business. And I did that. I just I just posted. Right. And I had a bunch of friends and I kind of wondered like, okay, why doesn't this lead to much? Once I started commenting and liking and engaging with other people's content, that's when I saw that that switch kind of flipped, right?00:19:19:20 - 00:19:35:09UnknownBecause, I mean, you got to remember, like the algorithm is going to look at the first 20, 30 people. It shows your post to right. And if those people engage and they comment and they like it and maybe they share it or something like that, then it's going to go show it to a bunch more people. Well, you can create those relationships, right?00:19:35:10 - 00:19:50:20UnknownI mean, there's there's a certain group of people who are pretty active on social on both ends, right. If they're posting a lot. I mean, they're also logging on and looking at things a lot. So get out there, engage with their stuff, contribute in a meaningful way. And all of a sudden, couple weeks later, those people will return the favor.00:19:50:20 - 00:20:11:00UnknownAnd now that that seeds, that initial engagement with your content shows it to more people gets in front of more of those strangers you may be trying to attract. So yeah we we emphasize that a lot as well, which is, you know, if you're having a problem and you are posting relatively regularly but you're not seeing the engagement, go give the engagement and then see what happens to a street.00:20:11:00 - 00:20:32:01UnknownFolks. What about frequency? How often should I be creating content and should I be doing short form or long form? And like, how many videos do I need to do every single month or week to stay consistent? Is there? Well, and that's that's the thing, right? That to me that word the second one is consistency that that is actually, I think, more important.00:20:32:03 - 00:20:49:22UnknownSo I think frequency, I think a lot of people try to start with too high of a frequency, right. Logo. You know, I keep hearing you're supposed to post three shorts every day, which is a lot. I mean, any of us made content like suppose she were trying to make decent videos. That's a ton of content, right? So, okay, I'm in post three a day and they post three today.00:20:49:22 - 00:21:03:03UnknownAnd the next day they post three and then they post two and then they give me like, I can't do this and they stop altogether. And it's yeah, it's like you run out of business, right? It's like you had this presence. People are seeing you and then you get you vanished from them. So I think it's better to start with.00:21:03:03 - 00:21:25:01UnknownJust think about what you can do. Not not totally comfortably, you know, push yourself a little bit, but like what isn't really outside the current realm of possibility, so to speak. Right? You're not making a single video ever once a month to start, right? If you do that two or three months in a row and it was a piece of cake and you feel like you do more, make a bonus video or to write and then gradually up that frequency.00:21:25:01 - 00:21:42:05UnknownSo as as once a month becomes comfortable, I'll go to twice a month, go to once a week, you know, and then kind of see where you settle in in the long term. There are examples of this all up and down the spectrum, right? I mean, if it was that every successful business owner kind of did the exact same thing, then there'd be a formula.00:21:42:05 - 00:22:03:04UnknownUnfortunately, it is, you know, all over the place. I remember now, Mark Rober was is an extremely successful YouTuber. He's got his own sort of like toy engineering business nowadays based off of the following he posts like once a month. It is very infrequent, but it's consistent and people know as the kind of take me out every day takes my other that much closer to his next video.00:22:03:06 - 00:22:27:15UnknownAnd so it can build and it can build, you know anticipation right? People get excited that the next one's coming, but it's going to take a little bit of time. But it's got to be consistent, right? If you don't show up consistently, that's where you have problems, right? That's where where the algorithms starts not liking you. You know, I mean, these companies, they'll they'll favor the people who post regularly because they know that people are going to keep logging back in to see your stuff and therefore they can sell ads.00:22:27:17 - 00:22:44:07UnknownSo if you are posting consistently, they will show your stuff to more people because they see you as more of a partner for their ad sales, which not they make all their money, right? So that's that's where I focus on. Right. And then I think from there, I mean, between short and long and kind of all those decisions, that's a personal preference in some ways.00:22:44:07 - 00:23:02:01UnknownI mean, Short is really popular right now. I like short form, especially for newbies, because if you're putting out your first piece of content and I've never seen anything from you before, I don't trust watching you for 10 minutes, right. Like you're just a total stranger or in that case, a 22nd short. I might give you a chance and I might watch it.00:23:02:01 - 00:23:30:06UnknownAnd if I like it, then I'll watch until a bit longer next time. So I do think it makes sense to start short and then kind of build to the longer content. Agreed. Agreed. Don't overthink it either. sure. You've got to pick like one one spot because of something. You can't do not do anything. There's a tension and then there's like legion, like the long form is going to be more like the people are way more down your funnel need you, but it's the short that leads to the long.00:23:30:06 - 00:23:45:24UnknownSo you have to have a little bit of both. I like long for website stuff. yeah. Up to there. You know, you got to have all your long stuff there. It makes sense. But then short form, we don't see a lot of that. I'm not like the engagement on the logs just like doesn't happen anymore no matter who it is.00:23:46:01 - 00:24:05:13UnknownJust seems like they're just pushing those things up and the shorts are doing well. It's crazy, but it switches. It switches. So what about 2024? What do you do? Yeah, you guys are doing some cool stuff I hear with AI and whatnot. Like, how are you using. I would video scripts is probably like if you guys are stuck with what to say.00:24:05:13 - 00:24:24:13UnknownLike use A.I. for your scripts. So it's not that hard. There's literally everything. Verify what it says first verify you agree with what the air bot tells you. Yeah. I don't like read it. Don't just like say something you don't believe or agree with, but use it as a good baseline. How are you guys using it right now and what do you see the opportunity right there with it?00:24:24:15 - 00:24:42:16UnknownYeah. So we're got you know, we're trying in all kinds of stuff. So yeah, first and foremost, I think script writing, it's incredibly helpful for that, especially now that Jackie Beatty and several others have Internet access, right? I mean, you can have it right yet current up to date, factually accurate information. You're right. You do have to double check it.00:24:42:16 - 00:25:01:17UnknownJust make sure it doesn't make any mistakes, that it does a lot less of that than it was even six months ago. So it's gotten a lot more trustworthy. But you still want to verify. And then from there, I mean, we're starting to see opportunities with now generating images and graphics. So one of the things we did in our school is we started building our own tools there.00:25:01:18 - 00:25:26:10UnknownThey're based on the same tech as Chad GPT. We're just using the API, but we're able to kind of further train the the API a little bit. So the right scripts that are really specific to social media, that are specific to the real estate industry. We have a new tool now. We have something that we're introducing tomorrow actually, which we're calling workspaces, which is basically like all of the tools that you need to make your video all on one page.00:25:26:10 - 00:25:43:10UnknownSo we've got one that writes a script for you. The second one will generate a background image that you can use if you have like a green screen set up and nowadays you don't even need green screen, You just click a button and it removes the background for you automatically so you can swap that in. So we're doing like a holiday video challenge tomorrow and so they're going to using that stuff for that.00:25:43:12 - 00:26:03:23UnknownSo those are couple examples. And then I mean, from here forward though, it's just going to get crazier, right? I mean, because you're looking at that full automated editing in some cases like right now, there are some tools starting to come out. We use a tool called carpooling sometimes, and it's not perfect yet, but they have one now where you can just essentially talk to it and it'll do the editing you want.00:26:03:23 - 00:26:21:12UnknownSo some of the technical skills you need to edit your videos going away, right? So like just being like, Hey, three minute, you're 3 seconds in, add a graphic with my name and it slides in from the right and it'll do that and will generate it right. It's like that's happening now. There's so matters, right? Like people just, you know, fake people talking to the camera for you.00:26:21:12 - 00:26:45:07UnknownRight. So it's filed. Yeah I saw one a tool that I saw one that are doing like cool YouTube images for thumbnails, which I thought was cool. I forget what which one it was. But there's another A.I. tool that was got I lost my train of thought. I'm going to it's going to come back to me in a minute.00:26:45:09 - 00:27:08:02UnknownWhat was I using that thing for? Something fucking crazy? And I have to. It just lost my train of thought. I'll come back to it. I mean, yeah, there's some that are like. Like one of my favorite versions right now is there are several to do it. One I know of, it's called Opus, but it'll take a long form video and it'll just cut it up and do a bunch of shorts for you, you know, And it even has like the intelligence kind of find the most interesting points in that video, right?00:27:08:02 - 00:27:23:07UnknownSo, I mean, it's crazy what's possible. We had one that's what I was going to say. We had one translate in the Spanish like it was the same person. English. They're speaking in English. And it literally translated everything in Spanish and in the voice it looked. I'm like, That's not even though I'm like, No, I know. It's not like I'm like, that's a yeah.00:27:23:07 - 00:27:44:07UnknownThey literally translated to Spanish, which is a big deal because you can't edit in Spanish. You just switch over like, that's crazy. So there's a lot of that coming through. But these are these were just solving for problems that people who couldn't get on video previously had. So there's really not an excuse anymore. I mean, you could literally become anything by just do a little bit of research with any of that stuff.00:27:44:07 - 00:28:02:07UnknownAnd that's and that's a great yeah. I mean that that's important to keep in mind here is that like, look, if you think you had a runway to drag your feet to use in video, I mean, it's about gone now. And I think especially because, I mean, it's one thing to compete with other people, right? So you can you they all have their insecurities, other issues.00:28:02:07 - 00:28:18:06UnknownThey're going to take their time to, you know, that's already kind of fade now because enough people started doing this. But now you're competing with a I to right now. I mean, heck, if somebody was nervous going on camera, they can use a fake avatar and put a video out there and like, I don't think that's as good, but as you being on camera and talking to people.00:28:18:06 - 00:28:47:08UnknownBut it's more content, it's more noise, right? It's easy to create. And so, I mean, yeah, the urgency has has just continue to accelerate. I mean, it's really getting to a point where what is possible is just incredible. But that also means, you know, there's no sitting on the sideline anymore, right? Because I mean, again, you got to remember, like, it's all that psychology that the effect of somebody seeing your face in that face is talking to them and the way that that builds that relationship, that Parasocial relationship.00:28:47:10 - 00:29:04:15UnknownParasocial was apparently like one of the finalists for word of the year in 2023. Right? So it's like that people get this stuff now, right? I mean, we're all conscious of it. And so, yeah, I think I think that that's I think is kind of coming a little bit out of left field because we didn't really know these things were going to pop up in advance so quickly.00:29:04:17 - 00:29:20:14UnknownBut yeah, I mean, it's really opening the possibility that we could see AI real estate agents, you know, I mean, you could see these kind of like fake avatars that work somebody through almost the entire the only thing they wouldn't be able to do is physically show a home. Right? But I mean, you could do virtual home showings with an AI avatar.00:29:20:14 - 00:29:44:22UnknownI mean, it's kind of wild to think like what some of these tech companies are going to be putting out in terms of products that are competing with a traditional agent here even in the next 12 months. So I don't know they'll come that fast, but keep an eye on it. What about for realtors right now? I mean, I don't know any like big pop producers are aren't doing video like it's sort of weird if they're not at this point in the game like and that I mean, that alone should just give you as motivation you have to do it.00:29:44:22 - 00:30:18:13UnknownIt's like it's it really isn't I don't in real estate it's such a personal brand business like like you have to be on video. It's your face, not your brokers, your face that matters. Have you seen I still I've yet to see anyone that doesn't like work with yet. I Yeah it's hard to think of any I mean even the ones that are sort of more traditional agents that are have been successful for decades and you know didn't necessarily need to carve out a new audience like they've, they've reluctantly started doing it, you know, just because I mean, you don't want to wait until your clients are asking for it, right?00:30:18:14 - 00:30:34:14UnknownIt's like you got to get in front of at least that. And I and I was joking, you know, a few months ago, I was doing a presentation. I basically pointed out I was like, look, when people start getting video messages from their mechanics about their car and what's wrong with it when it's in the shop like star point, they're going to expect this from you.00:30:34:14 - 00:30:49:16UnknownThey're going to start asking for it and like you want to be learning it, then it's not it's not something you learn in a day, right? You learn it now. So you can preempt that. And literally in that particular guys guy raise their hands like, you know what, my my BMW dealership just sent me a video message yesterday and I was like, well, I mean, it's happening, right?00:30:49:16 - 00:31:05:07UnknownSo I got I got one for my plumber. Like plumber come over. And it was it was cool. Like it was like he and it was a little intro. It was a little about video. I was like, here's your technician. And it was it was like such a personal touch. The kid was like 22 years old, you know, and the company, like, set up the video.00:31:05:07 - 00:31:18:12UnknownBut when he showed up to the door, I'm like, yeah, you're the guy in the video. It was I was like a little different of a, you know, tell me, I hate plumber, How are you doing? But now he saw a video. There was a different what's the word is a different exchange of Hey, nice to meet you.00:31:18:12 - 00:31:37:10UnknownI almost felt like a new beat already. Right? It's just like. And it's just that little touch is a difference many times for getting hired or not. Especially when people are like, looking for an agent. You got to stick out and do something differently. Anything else you want to add for 2024? Any other tips? Anything that you want to you tell people to be on the lookout for?00:31:37:12 - 00:31:54:08UnknownWell, you know, I think that honestly, I mean, if you just make video, the focus 2024, you're going to be in good shape. You know, I mean, I think there are other things to think about. Obviously, we've talked a bit about it and that being a big part of those. But I think the reality is like this is the year to do it.00:31:54:08 - 00:32:13:02UnknownThe market is going to start to come back to some degree. I think. I mean, I'm I'm not that expert. I'm not the one saying that. But the experts seem to be saying that to some degree. And so, yeah, I mean, you just got to have awareness, right? I mean, you got to have enough people that know who you are, what you what you do, the fact that you're a friendly, trustworthy person that they could see themselves working with in the future.00:32:13:04 - 00:32:28:24UnknownAnd I just don't see a long term future for people that don't have that awareness. You know, I mean, if you're not if you're not seen as somebody if your face can't pop into my mind when I think about real estate, you're going to be in trouble at this point, right? I mean, I think that that's really it.00:32:28:24 - 00:32:47:02UnknownSo I don't you know, because video can be so overwhelming to people. I want to leave it at that. Right. Because, I mean, I don't want to give you other things to to use to procrastinate. So at least when it comes to me, it's like, hey, make it make it all about video, Make it all about getting yourself on camera, whatever that means, even if it's as simple as just saying happy birthday to people.00:32:47:04 - 00:33:02:01UnknownI mean, I think if you did that, you spent 2024, sang Happy Birthday through a video to every single person in your database. And that's the only kind of video you made. You probably can change your business. Yeah, you probably will. 10 to 15% of the people who say hello to you are going to be moving themselves this year in 100%.00:33:02:01 - 00:33:19:05UnknownI'm have referrals. So like whoever. Right. I think you actually sent me a video birthday email before on Facebook. You might have. I think I have. Yeah. I think it sort of sticks out now that I'm thinking about it. But I mean, that's that's like the perfect that's like the perfect example guys. Like, I'm just like, yeah, Nick did send me one of those videos in the past.00:33:19:07 - 00:33:48:21UnknownNow I have like, this is years ago. Yeah, Yeah. Why don't you tell them the video business school or it or buys video Schools act so they can check it out if they want to learn more. Yeah. Yeah, absolutely. So easiest way to find us. Just check out the website. Bizarre video school accounts so busy video school dot com and yeah we got you got some freebies on there I think that's a great place to start you can check out our memberships we do both monthly and annual plans that is not a long term contract.00:33:48:21 - 00:34:09:13UnknownWe don't sell any individual courses so it's very much a community based experience. We have an entire curriculum. We have 200 video recipes, which is basically video scripts on steroids. Monthly Challenges Q&A is, you know, all kinds of support tools. I mean, the laundry list is all there. But definitely check us out at bizarre video school dot com.00:34:09:15 - 00:34:43:16UnknownSweet. Thanks, bro. Appreciate you sharing your insight This episode we appreciate you guys. Another episode of the wrestling Marketing Do podcast folks, if you like this whole thing about generating and staying in front of your database and generating attention from the people that matter most, visit referrals. Sweet Adcom Referral Sweetcorn. We will farm your database through direct mail, video, email and give you everything the post and do on social media each and every day and months so that you don't have to stop thinking about what to do on any of social channels and more importantly, the people that you want to remember what you do for a living will, and then start setting your businesses00:34:43:16 - 00:35:02:08Unknownwith attractions all about keep your personal brand from the people that are most and and forget who the hell you are. That's all referral suite does WW dot referral suite dot com. Check it out and hope to see you on the inside. Thanks Nick and appreciate it too. Of course. Thanks for having me. Thank you for watching. Another episode of the Real Estate Marketing Do podcast.00:35:02:08 - 00:35:23:03UnknownIf you need help with video or finding out what your brand is. Visit our website at WW w dot Real Estate marketing do dot com. We make branding and video content creation simple and do everything for you. So if you have any additional questions, visit the site, download the training and then schedule time to speak with the dude and get you rolling in your local marketplace.00:35:23:07 - 00:35:26:02UnknownThanks for watching. Another episode of the podcast will see you next at.

Jeff Pfitzer has become a Video & Social Media Expert through his execution & results. A real estate & mortgage Leader, Influencer, and Industry Veteran, his focus in the real estate business has evolved into business development through coaching, teaching, and hosting industry events to bring value to the real estate industry with the goal of elevating brands through video & social. This expertise has led to the co-founding of several platforms, including Drunk on Social, Business Video School, and Real Estate Mastery Pros. Jeff is the host of the Lab CoatAgents podcast and co-hosts the Social Genius podcast with Tristan Ahumada. He consults and collaborates with numerous real estate industry companies and was labeled as a top 30 video Influencer across the USA & Canada by BombBomb.Connect with Jeff on Instagram https://www.instagram.com/jeffpfitzer/?hl=en and sign up for his newsletter https://drunkonsocial.com/ Check out the full blog post at https://www.erealestatecoach2.com/blog#REALTOR #REALTORCoach #REALTORLife #REALTORTIPS #REALTORInstagram #RealtorTraining #Realtors #Podcast

Today Kevin is joined by Nick Niehaus entrepreneur and director of Business Video School, today they are discussing the impact of video on the way we communicate and do business     _____________________ Hosts details:   Kevin Britz  Lunchtime Series Host Business Owner, Leadership Facilitator, Training Specialist and Coach Leadership by Design https://linktr.ee/kevinbritz https://www.leadershipbydesign.co/     Guest: Nick Niehaus Website https://www.bizvideoschool.com/ Facebook Link https://www.facebook.com/nniehaus Instagram Link https://www.instagram.com/iamnickniehaus/ Linkedin Link https://www.linkedin.com/in/nick-niehaus/ ___________________________   #2023 #leadershipbydesign #lunchtimeseries #kevinbritz #addingvalue #selfimprovement #corporate #coaching #success #unconsciousbias #enneagrampractitioner #enneagram #teambbuilding #coachtheleader #training #LTC

Do you want to maximize your business success through the power of social media? Are you looking for a solution that will help you leverage social media to achieve your desired outcome? Look no further! Our guest, Jeff Pfitzer, has the answer to your social media challenges and will guide you towards achieving your ultimate goal of increased business prosperity through effective social media utilization. Join us as Jeff shares his expertise and unlocks the potential of social media for your direct sales profession. About Jeff Pfitzer:Jeff Pfitzer has become a Video & Social Media Expert thru his execution & results. He is a Regional VP at USA Mortgage, where his primary role is business development thru coaching, teaching, and hosting industry events to bring value to the real estate industry with the goal of elevating brands thru video & social. This expertise has led to the co-founding of several platforms: Drunk on Social, Business Video School, and Real Estate Mastery Pros. Each unique platform now provides high-level, and much-needed education & training of innovative & specialized skills to the industry & beyond. His passion for these strategies has resulted in 5x growth in the mortgage business, with a steady stream of opportunities and conversations always happening. Jeff is the host of the Lab Coat Agents podcast and co-hosts the Social Genius podcast with Tristan Ahumada. He consults and collaborates with numerous real estate industry companies and was labeled as a top 30 video Influencer across the USA & Canada by BombBomb. Jeff looks most forward to continuing to innovate & teach social media & video strategies to the world to help more brands & businesses grow & attract more business! In this episode, Jennie and Jeff discuss:Digital Path to RelatabilityTurning Point: Authentic ConnectionUnlikely Hit: Daughter's VideoEmbracing TikTok's PotentialPersonal Connection's Digital Power In this episode, you will be able to:Untangle the dynamic interplay between business success and strategic social media use.Master the art of crafting content that not only speaks, but matters to your audience.Crack the code on algorithms and utilize them to broaden your audience horizon.Decode the nuances of embedding relatability and authenticity in your content and its overall significance.Recognize social media as a marketing powerhouse and learn how to wield its power effectively."The future of our world is going to be completely controlled by social media. I'm all in. " – Jeff Pfitzer CONNECT WITH JEFF:Facebook Name: Jeff PfitzerTwitter Handle: Jeff PfitzerFacebook Group Name: Drunk on SocialLinkedIn URL: https://www.linkedin.com/in/jeff-pfitzer-12064a1b/Instagram Handle: @jeffpfitzer CONNECT WITH JENNIE:Website: https://badassdirectsalesmastery.com/Email:  jennie@badassdirectsalesmastery.comFacebook personal page: https://facebook.com/jbellingerPLFacebook podcast page: http://facebook.com/BadassDirectSalesMasteryFacebook group for Badass Crew: https://facebook.com/groups/BadassDirectSalesMomsInstagram: https://instagram.com/BadassDirectSalesMasteryPersonal Instagram: https://instagram.com/jenniebellingerLinkedIn: https://linkedin.com/in/BadassDirectSalesMastery  Show Notes by Podcastologist: Hanz Jimuel Alvarez Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

On today's episode of The Edge of Excellence, our guest us Nick Niehaus, co-founder, and head trainer of the Business Video School. Nick is passionate about helping professionals learn how to use video in their businesses. The show opens with Nick explaining his definition of excellence. He also talks about who he was before he came to College Works and how that experience helped him overcome his social anxiety. College Works was pivotal for Nick because he comes from an engineering background and has always wanted to be an inventor. He'll talk about his decision to become an entrepreneur and change his engineering major.Soon, Nick quit his job and set out to build his own business. You'll learn more about his first company, Connect Video, and his second, Business Video School, which teaches real estate agents how to leverage video to better communicate and grow their business. Learn more about the services their teams offer online. He'll talk about his business' early success as they mark their third anniversary.Nick started Business Video School during the onset of the COVID-19 pandemic. He talks about the challenges he encountered and how he remained committed, as well as his ambitions to advance his public speaking career. As he shares his opinions on AI, specifically ChatGPT, he'll offer advice on achieving excellence. You'll discover how he runs his business, similar to College Works.Join us for a fascinating discussion about finding long-term, fruitful partnerships, networking, and building influence.Enjoy! What You Will Learn In This Show:Nick's definition of excellence.Why he prefers being underestimated. The value of hands-on experience.Nick's entrepreneurial journey and his career goals. The biggest takeaways from College Works and its impact on his career. And so much more...Resources:The Edge of ExcellenceNick Niehaus LinkedIn

How To You Use Video In 2023, With Nick Niehaus. Today on the episode, you'll get to hear a little more of back to the basics on video while also touching on some of the new AI too with Jeff and guest, Nick Neihaus. They are also excited to announce a collaboration between Drunk on Social and Business Video School. Tune in! Episode Highlights: Nick Neihaus has been on the podcast before; He is a business partner and friend. He is a video expert; He and his wife run “Business Video School”. Nick explains how there are many different kinds of video and ways to use it and what their approach to it looks like. What is Business Video School and where/why was it conceived?  Business Video School launched at the beginning of the pandemic and has been going strong since, with many eager to learn how to use video from the very basic beginning to communicate with ideal customers. Jeff talks about how they used to say video is the future but his narrative is changing. TikTok has changed everyone's appetite for content. It is time to level up in your video making sure not to get left behind, he advises.  There is still a high percentage of real estate agents and other professionals who do not use video. Jeff asks Nick, “Where do they start?” and “How should they be using video?” Nick talks about the evolution of video and how it compares to when email started. How are you going to generate referrals? Nick talks about building relationships and momentum. Are you too far behind? Jeff has advice if you think so.  What does it look like to innovate? What about it scares you? Think about how people will experience video customer service and how it will affect expectations. Jeff says start giving your updates via BombBomb and see the impact it has. Jeff asks Nick what skills people need to start with the video communicating on a personal level. Jeff and Nick talk about simple ways real estate agents can enhance their business services with video easily.  Nick talks about perspective for communicating well on video via Social and getting conversations started. Nick talks about marketing funnel videos and how to do them.  You will learn overtime where to focus based on what your customers respond best to. A safe place to learn among peers for video is the Business Video School. See the link in the Resources Mentioned section.  Jeff brings up AI and some of the designs he is aware of. Be Human is relatively a relatively new one. Jeff asks Nick to talk about AI and what opportunities it will bring. What is “Be Human” AI? In another few years, video will become drastically more scalable. What does that mean for you and your business? Where does AI come in?     Resources Mentioned: https://www.bizvideoschool.com/ 1/2 off Bundle - Text the word Bundle to 3142746649  (Bundle includes Social Genius Coaching and Business Video School)   Business Video School: https://www.bizvideoschool.com/ Drunk on Social Website: www.drunkonsocial.com Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/  Drunk on Social Instagram: https://www.facebook.com/groups/136264191062786/  Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/  Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en  Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents  TristanAhumadaYouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagentsR Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/

Nick Niehaus as a Co-Founder and Head Trainer at Business Video School talks about working with real estate agents. Nick discusses the importance of coaching and training, marketing tips and social media tricks. Last, Nick describes why, based on his experience, he believes video messages are very powerful to create a strong bond with clients. […]

We all know that videos are a game changer when when trying to get your message out to the world.  In this latest podcast show, we are joined in the studio by Nick Niehaus, co-founder and head trainer at the Business Video School.  He talks with us about how beginner video trainers can overcome their reluctance to be on camera and we discuss the right equipment required to shoot professional training videos. We round out the show with a great discussion which covers where to showcase your videos so the world can see them.  Another great podcast show with a master at recording professional training videos and instructing others to do the same.  Enjoy the show...

2023 Planning Tips For Facebook, Instagram, TikTok and Twitter Today, Jeff and Tristan are back for a long form episode to talk about what you need to look at for 2023 on Facebook, Instagram, TikTok, and Twitter. Get your notes ready for strategy planning. Don't miss this one! Episode Highlights: Facebook is still the third most visited site in the world right under YouTube as Social Media. They have been turning things around and the algorithm is getting better. Tristan discusses how the changes have affected user experience and engagement. “Don't stop using reels”, Tristan advises. What should you be posting on the feed? Jef shares his focus on reels on Facebook and where he starts. Are Facebook Groups still relevant? Tristan talks about what he is noticing on the Facebook feed. Shorter text descriptions perform really well. What else should you consider for grabbing attention on the platform? How should you summarize your videos in descriptions? Is there significance in post impressions? What is working on Instagram? Tristan hints that simple pictures might start performing really well…static pictures with music. Green screen and TikTok? Tristan lists the things that are specifically working for them and the things that you need to work on Instagram because they Jeff shares the 2 things that do not perform well on Instagram right now because of what audiences have gotten accustomed to.  They give their opinions on remixes and duets.  Tristan lists the things that are specifically working for them and the things that you need to work on Instagram because the platform is telling you to. Jeff shares the 2 things that do not perform well on Instagram right now because of what audiences have gotten accustomed to.  Tristan talks about how other people are using crisp audio. Jeff says he thinks sometimes the microphone holding is something aesthetic.  When you plan for TikTok, it is all about hooks! Jeff shares a story from a friend where a shifted video cut 30 seconds to 15 and without music did significantly better…sometimes you can be overly creative..so always take into consideration what the audience wants from that particular piece of content. Jeff shares some of the top examples of hooks on TikTok  Trsitan gives advice for chat GPT.  On the Drunk on Social Website blogs, you can find all of the great articles Jeff and Tristan have referenced on the show.  Be intentional about hashtags.  What is an adequate amount of posting?  Geo-news is a great thing for real estate agents. Jeff tells you how to utilize it.  What is happening on Twitter? Tristan thinks it is still gaining steam. He gives a “3 C's”approach to using the platform: concise, clear, and conversational. What is most important and how do you do it? “Pay attention to chat GPT but don't get lazy,” Tristan and Jeff advise.      Business Video School: https://www.bizvideoschool.com/ Drunk on Social Website: www.drunkonsocial.com Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/  Drunkon Social Instagram: https://www.facebook.com/groups/136264191062786/  Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/  Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en  Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents  TristanAhumadaYouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagentsR Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/         2023 Planning Tips for Facebook https://drunkonsocial.com/meta/2023-planning-tips-for-facebook/ 2023 Planning Tips for Instagram https://drunkonsocial.com/instagram/2023-planning-tips-for-instagram/ 2023 Planning Tips for TikTok https://drunkonsocial.com/tik-tok/2023-planning-tips-for-tiktok/ 2023 Planning Tips for Twitter https://drunkonsocial.com/twitter/2023-planning-tips-for-twitter/ Register to SocialCon! https://socialcon2023.com/

​​Today on the Lab Coat Agents Podcast, special guest Zach Foust joins the show. He is a real estate agent out of Delaware. He has an infectious energy, passion, and willingness to share with others how he uses Tik Tok and leverages other social media platforms to generate success. Tune in and be inspired! Episode Highlights: Tristan asks Zach if he has hired someone yet to follow him around with a camera to create live content. Tristan asks, “When did the opportunities start coming from left and right for you?” Zach shares how it started for him. Zach shares about his team and experience in the business. Do you have a mentor or counselor? Zach shares about how his personal mentor has been instrumental in his life and journey. How is Zach able to convert? Jeff asks Zach about his volume and zooming approach to creating his content, where it came from, and if it was intentional or not. Tristan asks Zach to share his niches and pillars. What about Instagram business accounts?  Same video to all of the platforms or change it up? Jeff asks Zach if he is shooting the videos on his phone and uploading natively to the apps. There are subscription style services coming for creators.  Jeff asks about the music that Zach uses and how to be careful with copyright. Zach shares about his preferred editing apps and why he likes them. Sharing business and personal? How does it all balance? What if you have other ventures? If you have a team, how do you figure out if you should have one TikTok account or separate accounts? Zach gives analogies that explain non consent and consent when it comes to content and how steps are taken in building trust. Social isn't different from real life when it comes to how much you promote and sell. Jeff and Zach discuss the importance of understanding that along with the intention of the audience. Tristan asks Zach is he practices his hooks and writes them out or what his process is.   Resources Mentioned: Resources Mentioned:  Lab Coat Agents | Website | Facebook | Facebook Group | Twitter | Instagram  Jeff Pfitzer   | Instagram | LinkedIn | Twitter Follow Up Boss (Sponsor) Chime (Sponsor) Z buyer (sponsor)   Zachary Foust: https://www.instagram.com/zachary.loft/ https://linktr.ee/zacharyloft https://www.facebook.com/profile.php?id=100009690497109 https://www.TikTok.com/@zacharyloft? https://open.spotify.com/show/01SPZKZMlcmjShrETfHnEt?si=vzsZdLr7T6-D4AgdpVLPPA&nd=1 https://www.youtube.com/channel/UCluiO_VhqVk84zfmX9s_eKg https://www.linkedin.com/in/zachary-foust-loft/ TikTok Video Checklist: What You Should Do in Every Video You Create! from Business Video School:https://www.bizvideoschool.com/free-tiktok-video-checklist

This Is How To Use Instagram's Multiple User Bio Links On this episode of Social Genius by Drunk on Social, Tristan and Jeff are sharing three daily shots of Social Media news that you might have missed! How is Twitter copying TikTok? How is Instagram leading with a new feature of bio links? Tune in  for all of it including tips and tricks on how to best use Instagram! Episode Highlights: How is Twitter copying Tik Tok? Tristan asks Jeff to weigh in on his thoughts about it. What will it look like? What are the challenges? What is it that sucked creators into Tik Tok? Twitter is the fourth most visited website in the world. How would you approach using video on that platform? Jeff and Tristan discuss. Tristan talks about their friend Austin with Socialty Pro and how he used the repurposing strategy to grow his YouTube to over 300,000 followers in 30 days. Why has Instagram been on the news? How will it affect you?  Why are multiple links in user bios useful? Jeff explains previous challenges and future opportunities because of the changes that Instagram is bringing. Tristan lists ideas for things you may want to make available in multiple clickable links as a real estate agent. He shares the article detailing how the links will work. Jeff shares why he thinks the link changes on Instagram is really great and he explains why and how he personally plans on using it. Tristan shows his Instagram profile and Jeff's highlighting things that you should be doing if you aren't already. Do you have a beacon on Instagram?   Instagram released a 23 page report…Jeff and Tristan narrow it down to the most important takeaways for you. Jeff talks about what he posts on Reels and how often. Have you tried posting to Reels with GIFs and text and then it doesn't show on the screen because of the Instagram text? Jeff gives advice and references the tips given in the Instagram article to help you figure out the design. Jeff talks about what they teach in the Business Video School and how things vary in creating video. 80% of Reels are viewed WITH sound. Tristan asks Jeff if that is because on a lot of people working from home? What are the key points to know about dazzle with visual effects? What does it mean to inspire an emotional response? Tristan outlines the three aspects that he and Jeff always talk about incorporating: facts, feelings, fun and how they keep people entertained through the process.  Don't forget to tell a story as much as you can with all of your Social content. Resources Mentioned: Business Video School: https://www.bizvideoschool.com/ Drunk on Social Website: www.drunkonsocial.com Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/  Drunkon Social Instagram: https://www.facebook.com/groups/136264191062786/  Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/  Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en  Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents  TristanAhumadaYouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagentsR Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/  Social Shot #10 - Twitter is now going to copy TikTok! TWITTER LEANS INTO EMERGING VIDEO TRENDS https://drunkonsocial.com/f/twitter-leans-into-emerging-video-trends    Social Shot #11 - Instagram Expands Test of Multiple Links in User Bios INSTAGRAM EXPANDS TEST OF MULTIPLE USER BIOS LINKS https://drunkonsocial.com/f/instagram-expands-test-of-multiple-user-bios-links   Social Shot #12 - Instagram Shares New Tips on How to Use Instagram Reels for Marketing INSTAGRAM SHARES NEW REELS MARKETING TIPS https://drunkonsocial.com/f/instagram-shares-new-reels-marketing-tips?blogcategory=Instagram+Blog   MUSK REISSUES ORIGINAL TWITTER OFFER https://drunkonsocial.com/f/musk-reissues-original-twitter-offer 

Why do online videos these days seem to get greater attention?How can we create interesting video content?What subject should your video concentrate on?Today, we talk about What Video Topics Create More Engagement.Watch it on YouTube: https://youtu.be/CCkEUdHHTZg According to some research, about 63.1% of the world's population is estimated to go online while 59% of our world's population uses social media. Nowadays, it can be so easy for us to see what's currently happening around the world. Thus, businesspersons with an aim to market their products and services learn to utilize social media platforms to their advantage such as by producing engaging video content.However, there are things that must be prioritized in order to effectively engage target consumers with your business. For instance, you must know your target audience and discover their interests and their pain points, choose the right topic that resonates with them and that you can also consistently discuss, and lastly, present them with video content that is inclined with your passion and that you know people can enjoy watching. By doing so, you'll establish a meaningful relationship with them and have more positive outcomes. Show Highlights: How to choose video topics viewers are GUARANTEED to find interesting!Developing content pillars you can use for years to inform your topic choicesHow to structure your videos for the best impactAbout the host: Nick Niehaus is the Co-Founder and Head Trainer of Business Video School. He has spent the past 5 years working with hundreds of real estate agents to help them overcome the challenges of transitioning to video communication and marketing. Nick loves helping agents define their audience, discover the topics that fit their passions, learn the latest video tech, and develop on-camera skills that help them stand out!Nick's information:Website: https://www.bizvideoschool.com/Facebook: https://www.facebook.com/businessvideEmail: info@bizvideoschool.com-------------------Made Possible by BIGVU - a TV studio pro in your pocket. BIGVU transforms photos, video shoots, and tweets into stunning video sequences that captivate your audience.Learn more about BIGVU:Website: https://bigvu.tvTeleprompter: https://bigvu.tv/teleprompter-app.htmlCaptions: https://bigvu.tv/automatic-captions.htmlGreen Screen: https://bigvu.tv/create/replace-green-screenConnect with us via:https://thevideopresentershow.bigvu.tvhttps://www.instagram.com/bigvu.makerhttps://www.facebook.com/socialvideocreatorhttps://www.linkedin.com/company/bigvuhttps://twitter.com/videoinspire

For those of you that don't know my guest this week, Jeff Pftizer, let me just run down the list of accomplishments and endeavors.  Jeff is a part of USA mortgage and does business development on a regional level across a big chunk of the country. He is a social coach that helps realtors and lenders get better at social media, which we dive into in this episode.  He was voted a top video influencer by BombBomb. He works with multiple podcasts including The Lab Coat Agents Podcast that I am sure you already know about. And then he also has, I would still say it's a relatively new group, but adding a ton of impact with Drunk on Social and the Social Genius Podcast.  And then if he weren't busy enough, has Pftizer Media which books out all of his speaking gigs and all the other things that he does. He's also a part of Business Video School, and he has a business called Real Estate Mastery where they are giving tools and helping LO's create more value for their realtor partners.  So needless to say, Jeff is a busy man and has so much insight into leveraging social media to grow your business, so DO NOT miss this episode!    Connect w/ Jeff: Facebook:https://www.facebook.com/jeff.pfitzer ( https://www.facebook.com/jeff.pfitzer)  Instagram:https://www.instagram.com/jeffpfitzer/?hl=en ( https://www.instagram.com/jeffpfitzer/?hl=en)  TikTok:https://www.tiktok.com/@jeffpfitzer ( https://www.tiktok.com/@jeffpfitzer)  Twitter:https://twitter.com/jeffpfitzer ( https://twitter.com/jeffpfitzer)  YouTube:https://www.youtube.com/c/jeffpfitzerbranding ( https://www.youtube.com/c/jeffpfitzerbranding) Want a better presence online, but don't have all the time you need to put into it?! You're welcome! :) http://www.contentcompounding.io/ (www.contentcompounding.io) Connect with Coach Kyle: Website:https://kyledraper.com/ ( )https://kyledraper.comfacebook/ (https://kyledraper.com) Facebook: https://www.facebook.com/CoachKyleDraper/ (https://www.facebook.com/CoachKyleDraper/) Instagram: https://instagram.com/coachkyledraper (https://instagram.com/coachkyledraper) Everything Else:https://linktr.ee/coachkyledraper ( https://linktr.ee/coachkyledraper) Do you love the music in my intro and outro? Hit up @michaelglennmusic on IG to get your own! https://www.instagram.com/michaelglennmusic/ (https://www.instagram.com/michaelglennmusic/) Want FREE Social Media Advice? http://bit.ly/topofmindsellingfbgroup (http://bit.ly/topofmindsellingfbgroup) Need a Dynamic Speaker for an Event or Group? Duh...Me! http://bit.ly/coachkylespeakerkit (http://bit.ly/coachkylespeakerkit)

Should Small Businesses Advertise On Tik Tok? Where do the best leads come from on Social Media? Where do leads cost the most? What shifts are occurring that will affect your strategy? Jeff and Tristan have important updated information about all of it, including TikTok and they are helping you figure out what your strategy should be to stay relevant. Tune in!   Episode Highlights: Jeff talks about his vacation and how he is going to incorporate it into his content strategy for Social Media. What is Meta doing with AR and VR and the glasses? Do you know about the google glasses? Amazon? Tristan talks about them and what they have added. What does the future hold for virtual reality and full immersion? Tristan and Jeff discuss the possibilities. What has spatial audio? A lot more small businesses are looking to use TikTok as a place to throw their money for marketing. How do you know if it's right for you? Tristan talks about 7,000 businesses that were recently surveyed and what the results showed. Facebook and Instagram are still at the top in terms of where people are marketing;However, Tristan talks about where the shift is going to occur and why. Jeff asks Tristan to talk him through what his TikTok spending looks like and what his goals are.  Tristan talks about what has done well for him on TikTok. What is something that you can practically do to improve success on TikTok? Jeff has advice. What about the like, comment, message strategy? Your profile can't be all business. How do you get more authentic about your goals? Jeff shares advice that he gave to someone on the Business Video School. TikTok just announced the full merger of the US users data to US base systems. What does that mean? What is new with NFTs? Jeff has the update! Jeff and Tristan talk about how they plan to use stickers and NFTs. LinkedIn has updates to reactions. Tristan tells the listeners what it is. Jeff says the moral of the story is that every platform is copying the others.     Resources Mentioned: Business Video School: https://www.bizvideoschool.com/ Drunk on Social Website: www.drunkonsocial.com Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/  Drunkon Social Instagram: https://www.facebook.com/groups/136264191062786/  Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/  Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en  Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents  TristanAhumadaYouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagents Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/    Meta's Developing New Spatial Audio Tools for AR and VR to Enhance Virtual Experiences https://www.socialmediatoday.com/news/metas-developing-new-spatial-audio-tools-for-ar-and-vr-to-enhance-virtual/626071/   New Report Highlights TikTok's Rising Value as a Promotional Option for SMBs https://www.socialmediatoday.com/news/new-report-highlights-tiktoks-rising-value-as-a-promotional-option-for-smb/625690/   TikTok Announces Full Merger of US User Data to US-Based Systems, Amid New Reports of Chinese Access https://drunkonsocial.com/f/tiktok-full-merger-of-us-user-data-to-us-based-systems   Instagram's Testing AR Elements Within Stories and its New NFT Display Features https://www.socialmediatoday.com/news/instagrams-testing-ar-elements-within-stories-and-its-new-nft-display-feat/626015/   LinkedIn's ‘Funny' Reaction Looks to be Getting Closer to Release https://drunkonsocial.com/f/linkedins-initial-funny-reaction-rollout

Today on the Lab Coat Agents Podcast, Jeff and Tristan will share an interview with London Lazerson; Heis a TikTok and Social Media influencer with a HUGE following of over 8.5 million on TikTok and over 600 million views just in 2021. He gives great advice on how to get started on TikTok; You don't want to miss it!   London is hitting up to 9 million followers on TikTok. Tristan asks him how he went from just under 4 million to here within less than a year? London got 1.5 million followers in thirty days. He explains the grind that allowed to achieve it. Ever wonder what the ROI is on TikTok? What is the opportunity? London discusses the creator fund versus bigger monetization. If you're a small business with not much marketing budget, London has advice for you, too. Big businesses need help on Social and are looking for it! Lots of ideas but not sure where to start? London weighs in his advice for posting and figuring out what works for you and the algorithm. London is testing to find the next viral trend. How does he do it? How do you manage burnout when it comes to constantly creating? What does structure look like? Tristan asks how London shoots content two days a week and how he handles posting. London makes recommendations for what to use for video editing and how to do it. Jeff mentions Business Video School, a sponsor to this podcast, who teaches editing skills that you need for Social. For a real estate agent, who wants to start making videos to get their name out there, should it be a separate account or their same personal account? For the biggest brands nowadays it's more about the founder or the president because people want that personal feel. London shares that once you're willing to market you have to be willing to cold DM. He explains his success in that area. In scheduling, how do you guard against lacking passion? Is TikTok experiencing a temporary high or will it remain a popular lucrative platform in the future? London shares stats about TikTok that highlight where the opportunity is. Everybody wants to consume TikTok and it bleeds everywhere, that speaks levels to  what TikTok has done to change culture.   Resources Mentioned:  Lab Coat Agents | Website | Facebook | Facebook Group | Twitter | Instagram  Jeff Pfitzer   | Instagram | LinkedIn | Twitter Follow Up Boss (Sponsor) Chime (Sponsor)   London Lazerson: https://www.TikTok.com/@londonlaz? https://bio.link/londonlaz/ https://www.instagram.com/londonlaz/ https://www.facebook.com/london.lazerson https://twitter.com/londonlaz https://www.linkedin.com/in/londonlazerson/

Why You Shouldn't Use Tik Tok Videos To Try To Sell Something, With Zach Foust Zach is a real estate agent out of Delaware. He has an infectious energy, passion, and willingness to share with others how he uses Tik Tok and leverages other social media platforms to generate success. Tune in and be inspired!   Episode Highlights: Tristan asks Zach if he has hired someone yet to follow him around with a camera to create live content. Tristan asks, “When did the opportunities start coming from left and right for you?” Zach shares how it started for him. Zach shares about his team and experience in the business. Do you have a mentor or counselor? Zach shares about how his personal mentor hasbeen instrumental in his life and journey. How is Zach able to convert? Jeff asks Zach about his volume and zooming approach to creating his content, where it came from, and if it was intentional or not. Tristan asks Zach to share his niches and pillars. What about Instagram business accounts?  Same video to all of the platforms or change it up? Jeff asks Zach if he is shooting the videos on his phone and uploading natively to the apps. There are subscription style services coming for creators.  Jeff asks about the music that Zach uses and how to be careful with copyright. Zach shares about his preferred editing apps and why he likes them. Sharing business and personal? How does it all balance? What if you have other ventures? If you have a team, how do you figure out if you should have one TikTok account or separate accounts? Zach gives analogies that explain non consent and consent when it comes to content and how steps are taken in building trust. Social isn't different from real life when it comes to how much you promote and sell. Jeff and Zach discuss the importance of understanding that along with the intention of the audience. Tristan asks Zach is he practices his hooks and writes them out or what his process is.   Resources Mentioned: Business Video School: https://www.bizvideoschool.com/ Drunk on Social Website: www.drunkonsocial.com Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/  Drunk on Social Instagram: https://www.facebook.com/groups/136264191062786/  Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/  Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en  Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents  Tristan Ahumada YouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagents Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/  Zachary Foust https://www.instagram.com/zachary.loft/ https://linktr.ee/zacharyloft https://www.facebook.com/profile.php?id=100009690497109 https://www.TikTok.com/@zacharyloft? https://open.spotify.com/show/01SPZKZMlcmjShrETfHnEt?si=vzsZdLr7T6-D4AgdpVLPPA&nd=1 https://www.youtube.com/channel/UCluiO_VhqVk84zfmX9s_eKg https://www.linkedin.com/in/zachary-foust-loft/   Business Video School TikTok Video Checklist: What You Should Do in Every Video You Create! from Business Video School: https://www.bizvideoschool.com/free-tiktok-video-checklist   Instagram Power Method A Brand New Instagram Power Method Masterclass - http://powermethodmasterclass.com Calendly link to book a call with Michelle - https://calendly.com/bermanmedia/30min Website: www.bermanmediapd.com https://www.instagram.com/bermanmediasocial/   BrandFace 5 Critical Questions Every Successful Brand MUST Answer BrandFaceStar.com for more information DiscussYourBrand.com to schedule a call to talk about your specific situation and solutions they have for you. https://www.instagram.com/brandfacestar/   Event (on all episodes): Social Genius LIVE https://socialgeniuslive.eventbrite.com  

Entrepreneur Short Video Creation Secrets Short video is all the rage! In this episode, Tristan and Jeff share best practices for creating short video content. Where is the opportunity? Where do you start? How do you find strategies to put in place that actually work in a consistent and efficient way? What does it look like to continue to evolve? You will be inspired and informed.Tune in for all the best insights for success!   Episode Highlights: Tristan asks Jeff what brought him back to TikTok after he had left for a while.  How do you create short video content within your day? Where is the opportunity? Have you identified pillars of content? Jeff explains what to consider in doing so. Professional expert or practice? Finding ways to build connections with people is key to lead them to become raving fans and wanting to support your business. Jeff shares what his pillars of content are and where some of his ideas originated from and how it has evolved. Tristan talks about Social Media News - where he finds it and how it helps. How do you evolve in the game? When you're creating a short message you have to have a concise idea and way to present it so you don't just blabber away and lose your audience. Are you shooting your short videos on the app itself? Tristan asks Jeff to explain the process which he follows. Do you think about creating one piece of content that fits into all platforms and is relevant across them? What about Vive Video? How does it help? Tristan shares his experience. Snaptik.app downloads without a watermark.  Jeff shares their use of a VA and the balancing act of remaining a high level creator. Business Video School can help you get the critical help you need to work efficiently on Social. There is no excuse to not making time for video creation if you make it a priority in your business. Why prospect in a traditional way that everyone else is doing? Don't mix in with everybody else. Figure out how to be different. 100 videos per month? What will that do for your business? London Lazerson has shared a 9-5, 5-9 principle about how he built his business with sacrifice. How you spend your down time creates your future. What kind of uncomfortable will you choose? Tristan challenges you to attract the business that you want rather than chasing it.  Because Facebook reels are only 30 seconds, is that why Instagram reels won't automatically share? Make sure that you are using Reels because they are breaking through more than other feature inside of groups. What is the distinction between Instagram Reels and your regular feed/ IG TV? Understanding where to go find content is the most important part. Jeff shares examples.  People want to see the reality of other people's lives and that will attract followers. Best process to organize videos?   Resources Mentioned:  Business Video School: https://www.bizvideoschool.com/ Drunk on Social Website: www.drunkonsocial.com Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/  Drunk on Social Instagram: https://www.facebook.com/groups/136264191062786/  Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/  Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en  Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents  Tristan Ahumada YouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagents Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/ 

Your Personality Not Your Business Generates Followers, With London Lazerson, Top Tik Tok creator A more appropriate name has been found for this podcast, being introduced today… SOCIAL GENIUS. Today, Jeff and Tristan will share an interview with London Lazerson from the second Social Genius virtual event. London is a TikTok and Social Media influencer with a HUGE following of over 8.5 million on TikTok and over 600 million views just in 2021. He gives great advice on how to get started on TikTok; You don't want to miss it!   Episode Highlights: London is hitting up to 9 million followers on TikTok. Tristan asks him how he went from just under 4 million to here within less than a year? London got 1.5 million followers in thirty days in December. He explains the grind that allowed to achieve it. Ever wonder what the ROI is on TikTok? What is the opportunity? London discusses the creator fund versus bigger monetization. If you're a small business with not much marketing budget, London has advice for you,too. Big businesses need help on Social and are looking for it! Lots of ideas but not sure where to start? London weighs in his advice for posting and figuring out what works for you and the algorithm. London is testing to find the next viral trend. How does he do it? How do you manage burnout when it comes to constantly creating? What does structure look like? Tristan asks how London shoots content two days a week and how he handles posting. London makes recommendations for what to use for video editing and how to do it. Jeff mentions Business Video School, a sponsor to this podcast, who teaches editing skills that you need for Social. For a real estate agent, who wants to start making videos to get their name out there, should it be a separate account or their same personal account? For the biggest brands nowadays it's more about the founder or the president because people want that personal feel. London shares that once you're willing to market you have to be willing to cold DM. He explains his success in that area. In scheduling, how do you guard against lacking passion? Is TikTok experiencing a temporary high or will it remain a popular lucrative platform in the future? London shares stats about TikTok that highlight where the opportunity is. Everybody wants to consume TikTok and it bleeds everywhere, that speaks levels to what TikTok has done to change culture. Resources Mentioned: Social Genius LIVE : https://socialgeniuslive.eventbrite.com   https://www.TikTok.com/@londonlaz? https://bio.link/londonlaz/ https://www.instagram.com/londonlaz/ https://www.youtube.com/channel/UCrX8kgrohpsvFWx2KzbPFcw https://www.facebook.com/london.lazerson https://twitter.com/londonlaz https://www.linkedin.com/in/londonlazerson/   TikTok Video Checklist: What You Should Do in Every Video You Create! from Business Video School: https://www.bizvideoschool.com/free-tiktok-video-checklist   Instagram Power Method      A Brand New Instagram Power Method Masterclass - http://powermethodmasterclass.com Calendly link to book a call with Michelle - https://calendly.com/bermanmedia/30min Website: www.bermanmediapd.com https://www.instagram.com/bermanmediasocial/ BrandFace 5 Critical Questions Every Successful Brand MUST Answer BrandFaceStar.com for more information DiscussYourBrand.com to schedule a call to talk about your specific situation and solutions they have for you. https://www.instagram.com/brandfacestar/   Drunk on Social Website: www.drunkonsocial.com Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/  Drunk on Social Instagram: https://www.facebook.com/groups/136264191062786/  Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/  Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en  Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents  Tristan Ahumada YouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagents Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/ 

Takeaways From Social Genius 2, Drunk On Social's Second Online Event Jeff and Tristan are excited to share their experience interviewing Social Media rockstars during their Social Genius 2 Event. How do you add value to your content? What tech should you be using? How do you grow your following and your brand? Get all of the scoop!   Episode Highlights: Tristan shares what impressed him the most from the Social Genius 2.  Jeff gives a recap of all of those who shared - a description of who they are and what they do. What is London Lazerson doing and where should you pay attention? Austin Armstrong with SocialtyPro puts out the best shareable content. Jeff explains a few of the practical tips and websites to use to help your social media strategy. What value is it that you can give? All of the guests are consistently putting out value which makes them successful. Go follow SocialtyPro on Social Media, if you're not you're missing out and doing yourself an injustice on the platforms. Tristan and Jeff review follower counts.  Jeff talks about how Glennda Baker is so entertaining to watch. She started 15 months ago on TikTok with about a hundred followers and now has 561,000 and she is huge on Instagram as well. Looking for a batching strategy? Glennda Baker has a process that was shared during the event. What about time management? Who is the Ginger Marketer and what does he do? He has a way of giving and giving and it gets people into his web. Zachary Foust has 1.6 million followers. He is 5 years into the business and creates unique content spur of the moment and is having great success and creating opportunity for himself and his team. What are you going to do if/when a new platform comes out? Tristan and Jeff share where they are at in tracking 3 videos per day, their experience and strategy, and what they are learning.  There will be a live event in Santa Barbara, California in May. It will be personal and authentic. Stay tuned!   Resources Mentioned: Drunk on Social Website: www.drunkonsocial.com Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/  Drunk on Social Instagram: https://www.facebook.com/groups/136264191062786/  Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/  Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en  Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents  Tristan Ahumada YouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagents Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/  Social Genius LIVE https://socialgeniuslive.eventbrite.com   London Lazerson https://www.TikTok.com/@londonlaz? https://bio.link/londonlaz/ https://www.instagram.com/londonlaz/ https://www.youtube.com/channel/UCrX8kgrohpsvFWx2KzbPFcw https://www.facebook.com/london.lazerson https://twitter.com/londonlaz https://www.linkedin.com/in/londonlazerson/   Austin Armstrong https://www.tiktok.com/@socialtypro https://www.youtube.com/socialtypro https://www.instagram.com/socialtypro/   Glennda Baker LeBlanc https://www.tiktok.com/@glenndabaker?lang=en https://www.linkedin.com/in/glenndabaker/ https://www.instagram.com/glenndabaker/ https://twitter.com/glenndabaker https://www.youtube.com/user/glenndabakerandassoc https://www.facebook.com/glenndabakerandassociates https://www.facebook.com/glenndabakerandassociates   Joshua Moore https://bit.ly/TikTok-Accelerator - 1 on 1 Coaching https://www.thegingermarketer.com/tiktok-accelerator - Do It Yourself Training Course https://www.TikTok.com/@gingermarketer/ https://www.youtube.com/channel/UC3DY4Mb0lZkbzGoz0o9MI6g https://www.facebook.com/joshuadavidmoore https://www.instagram.com/thegingermarketer/ https://www.linkedin.com/in/joshua-david-moore/   Zachary Foust https://www.instagram.com/zachary.loft/ https://linktr.ee/zacharyloft https://www.facebook.com/profile.php?id=100009690497109 https://www.TikTok.com/@zacharyloft? https://open.spotify.com/show/01SPZKZMlcmjShrETfHnEt?si=vzsZdLr7T6-D4AgdpVLPPA&nd=1 https://www.youtube.com/channel/UCluiO_VhqVk84zfmX9s_eKg https://www.linkedin.com/in/zachary-foust-loft/   Business Video School TikTok Video Checklist: What You Should Do in Every Video You Create! from Business Video School: https://www.bizvideoschool.com/free-tiktok-video-checklist   Instagram Power Method A Brand New Instagram Power Method Masterclass - http://powermethodmasterclass.com Calendly link to book a call with Michelle - https://calendly.com/bermanmedia/30min Website: www.bermanmediapd.com https://www.instagram.com/bermanmediasocial/    BrandFace 5 Critical Questions Every Successful Brand MUST Answer BrandFaceStar.com for more information DiscussYourBrand.com to schedule a call to talk about your specific situation and solutions they have for you. https://www.instagram.com/brandfacestar/

What if there was a way to double your lead conversion without having to call or email anyone?It's possible, and Nick Niehaus of Business Video School wants to teach you how to do it! Nick will teach you how to double your lead conversion by using video.

Video Isn't The Future Of Real Estate… It's RIGHT NOW! Episode 11 – Nick Niehaus http://www.LaunchYourFarm.com/Episode11 Welcome back to our 11th episode of the Launch Your Farm Show where I interview Nick Niehous from Business Video School. Nick and I discuss how he transitioned from a marketing firm helping agents with their farming to getting into video marketing. Nick expanded it from creating video directly for agents, to teaching agents to make their own videos in their video school program. If you haven't heard… Video is the future! Nick shares a bunch of great video strategies and tactics that agents can use in their business and some important do's and don'ts to ensure you create great content. In this episode Nick and I talk about: · How agents can start to get more comfortable using video in their business. · Nick shares the best set ups for video equipment to help you get started. · What you can do to make videos a regular part of your business. · A SUPER easy way to create quality content that your viewers are going to want to watch and how to create videos you will actually enjoy making! · How you can use video for your farm to generate business and position yourself as the local expert in your farm. · Plus a ton of other ideas and strategies using video you can put into your business right away! Connect with Nick on Facebook @Nick Niehaus Connect with their business pages on Facebook and Instagram @Business Video School Or their website at www.BizVideoSchool.com Be sure to like and subscribe as well as check our website and other social channels. Your Friend In Farming, Ryan Smith Launch Your Farm Website - http://www.LaunchYourFarm.com Facebook - http://www.Facebook.com/LaunchYourFarm

What if there was a way to double your lead conversion without having to call or email anyone?It's possible, and Nick Niehaus of Business Video School wants to teach you how to do it! Today he explains how to double your lead conversion through video!

In this episode of Every Agent Wins, We have an AMAZING guest Jeff Pfitzer from USA Mortgage. Jeff is the owner of the Business Video School and in this episode, he shares his knowledge on how to grow your business through video and how to become the digital mayor of your community. This and more on today's show. Tune-in, take notes. Enjoy! Today's Episode Sponsor: Belwood Investment App. Learn More About The Show @ EveryAgentWins.com Want to Bring Value to Our Listeners? Send us Email to @ Contact@EveryAgentWins.com Be Sure To Subscribe & Hit The Notification Bell! . Listen to the Audio of the Podcast Show on your Favorite Platform. Visit - EveryAgentWins.com - To Learn More. --- Send in a voice message: https://anchor.fm/everyagentwins/message Support this podcast: https://anchor.fm/everyagentwins/support

Business Video School got started when guests Nick and Jeff met and started exchanging ideas about building a school to start teaching business owners how to use video in their marketing strategy.  Video is important because it helps you differentiate and stand out from other professionals in your field. It allows you to get in … Continue reading "Video Basics for a Changing Market with Business Video School | Episode 95" The post Video Basics for a Changing Market with Business Video School | Episode 95 appeared first on Witly.

Need some help thinking of content to produce? Not sure what topics to cover for your audience? If only someone could help you come up with video topics!Nick Niehaus of Business Video School wants to do just that. He'll teach you about video topics that your audience is sure to love and engage with.

“If you like chasing leads, then keep doing that. If you don't like chasing leads and you want your phone to ring, starting shooting videos." - Jeff PfitzerToday on Agent Power Huddle, we have special guests Jeff Pfitzer and Nick Niehaus. Jeff and Nick are the co-founders of Business Video School, which teaches a step-by-step guide to using video in your business.In the episode, Jeff and Nick go over some of the basics to creating videos, including:- Creating a hook at the beginning of your video- How to lighting and what equipment to buy- Using a videographer vs. a freelance video editor- Examples of how video has helped their own personal businesses