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And we're BACK baby! Quite literally. I had a baby and had every intention of keeping this show going while I was on leave, but… life surely LIFE-ED me. On this special comeback episode, we flipped the script and my copywriter, Sara Vartanian (who knows my business and my offers better than anyone), took the host seat to interview ME about the biggest rollercoaster of a year in biz (and life) yet. From ending a partnership, rebranding the podcast (again), rebranding the biz (again), launching a new program with a new launch model… to moving my family across the state, and OH, having a baby right around the corner from turning the big 4-0… you know there's a ton of learning tucked into all this.Tune in for a candid convo about all the things, like planning live events, evolving programs, listening to your community, trusting your intuition and more. Buckle up — with postpartum brain, you know Heather's bringing all the good Sager Side Notes for this one :)Episode Highlights:Heather's “big why'' for helping others be seen, heard, and make an impact.The Signature Talk Accelerator (STA) Backstory, why we started again from scratch.The power of asking for feedback The importance of knowing your strengths and adapting to suit them How hiring additional support in your team allows you to focus more on what's really important in your business and enjoy the creative process (hint: was it worth hiring a copywriter for the ENTIRE year?!?)EPISODE SHOW NOTES
Launches have a bad reputation as being stressful, overwhelming, and just not something that's enjoyable in your business. Talking with us today is Sara Vartanian, launch strategist and copywriter and host of The Launch Playbook Podcast, who helps business owners use research and data to map their customers' journey so they can craft a launch experience that makes the people they love serving most feel seen and heard. We'll be diving into how to plan out a fun, impactful launch that brings you clients and customers who are best suited to your product or service! In this episode, we'll dive into: Why launches “fail” and how to make them more fun What might be missing from your sales pages Finding the people who are ready for your services or products If you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey! Check out the full show notes and resources mentioned at thetarareid.com/ep89
Are you connecting with the right clients within your website copy? In today's episode, Sara Vartanian joins us to chat about creating copy that sounds like you and how you can achieve it while working with a copywriter! Listen in as we explore the value of templates, how to weave your personality into your copy, and the first step to take when hiring a copywriter!The Business-First Creatives Podcast is brought to you by CRM and Dubsado expert Colie James. Join Colie each week as she discuss how to build a business that brings you joy and a paycheck! From business advice with fellow entrepreneurs to sharing automation tips and tricks, Colie and her guests are sharing industry trends and resources, along with a little bit of sarcasm.You can view the full show notes and resources for this episode at https://coliejames.com/episode-031
Whether or not you signed up to “be a writer” when you started your business, the truth is that clearly communicating your ideas through great copy is a requirement.Between newsletters, blog posts, video descriptions, captions, lead magnets, promotional emails, sales and check out pages (those last 3 are the money makers btw) writing is part of building an online brand.But what if you don't consider yourself a great writer? What if you struggle to come up with ideas or “get into flow” when you sit down to type? And even if you can write great content, what if persuasive selling in copy seems like an unsolvable rubik's cube? Today's episode will help you step into the role of writer and become persuasive and compelling in your copy, through the help of my dear friend (and our copywriter here at The Speaker Co), Sara Vartanian.Sara is a launch strategist and copywriter and I've asked her to sill the tea on all things copy tips to help you make your copy hotter than Taylor Swift tickets.You will LOVE unscripted, hilariously real conversation, packed with tangible tips, advice and strategies. We tackle questions like: how long should copy really be? Where do people spend way too much time? What if I don't feel like writing? Plus we go into a few wildly inappropriate metaphors (per usual) that unsurprisingly drive the lessons home.Inside this episode, you'll learn:How Sara's early experience with teaching and cloth diapers (wait what?) paved the way to damn good copywritingBridging the gap between verbal and written communication styles (and how they play together)The two distractions people obsess over, but don't pay off (and what to do instead)What it takes to write unboring copy that packs a punch-y “YOU” in it4 specific actions to take when you feel “stuck” with writing Grab the show notes here ➡️ https://thespeakerco.com/sara-vartanianTHE SPEAKER SOCIETY: Learn to craft and deliver a Signature Talk that will grow your online business: – www.thespeakerco.com/societyFREE GUIDE: Get Better Results from Your Speaking
This subject doesn't get enough air in the online space probably because everyone wants to talk about all those different things that will see immediate results and make money. So we see a lot of talks online about marketing, getting out there, and making sales. But sometimes we can forget that there are people on the other side of that social media or the other side of zoom or downloading your digital products.So it's something that has always been important to me is to keep the human aspect of a business. To discuss this further, I am joined by Sarah Martin, launch strategist and copywriter, on this week's podcast episode. WE DISCUSS5 ingenious ideas of staying connected to your clients, whatever your business size is. Why automation is an incredible tool for your introvert-friendly business but connection is even greater.How you can bring connection into your business without burning yourself out.CONNECT WITH EMMA-LOUISE:Website: http://www.theambitiousintrovert.comInstagram: https://www.instagram.com/ambitiousintrovert/Facebook Group: The Ambitious Introvert® NetworkTHIS WEEK'S GUESTSarah Martins' book recommendation: The Middle Finger Project: Trash Your Imposter Syndrome and Live the Unf*ckwithable Life You Deserve by Ash AmbirgeConnect with Sarah MartinWebsite: www.saravartanian.comInstagram: www.instagram.com/saravartanianThe Launch Playbook Podcast: https://www.saravartanian.com/podcastFree Launch Map www.saravartanian.com/launch-mapFREE RESOURCES:Enjoyed this episode? Hit ‘subscribe' and share it with other Ambitious Introverts who'll appreciate it. Plus, leave a review for the podcast and you can win a FREE 45 minute coaching session as a thank you!Grab every book recommendation from all of my amazing guests! These reads are guaranteed to provide heaps of value and help you grow your business. Sign up for the free list here http://theambitiousintrovert.com/readinglistPREMIUM SUPPORTInterested in working with me 1:1? Hop on the waitlist and you'll be the first to hear when spots open up (bonus - you get access to my brain in personalised monthly Q&A coaching in the meantime) https://bit.ly/2QQAwcxBrand new to business and need support laying those oh-so-important foundations? Start Up to Scale Up was designed for Ambitious Introverts just like you! Join the waitlist to be notified when the doors open again https://bit.ly/2QQAwcx
What do you say to taking chances? When we signed up for the entrepreneur life, we also signed up to saying yes to a series of risks, chances, and making decisions. Daily there are small and big things that we decide in our business. They may scare us when we don't have anyone to talk them through which is why Fifa Tran of Fei Modern, Joanne Ly of Minima Basics and Sara Vartanian wanted to join the Still Minimum Wage podcast to share their risky experiences, how they make decisions, and how to to get over taking a risk that doesn't pay off the way you hope it will. Fifa also shares how she's grown and changed since episode 2 when she didn't know who her target client was. It's another classic episode where we share the realness of what happens behind the scenes of being a solopreneur. Connect with Fifa: @feimodern Connect with Joanne: @minimabasics Connect with Sara: @saravartanian Connect with Courtney: @nowcallingcourtney --------------------- STAY CONNECTED: New episodes on Wednesdays! We want to hear what you got out of this episode: follow us on Instagram: @stillminimumwage Still Minimum Wage is a Swiftly Media LLC. Production. --- Send in a voice message: https://anchor.fm/stillminimumwage/message Support this podcast: https://anchor.fm/stillminimumwage/support
Let's talk money money money today. Landing on your pricing can be a huge source of insecurity and stress for you in your business. We put pressure to get it right: charge to little and you end up burnt out and if you charge too much you could price yourself out. The common advice given to solve that is to "charge your worth" - however, we are questioning that advice and talking about our mistakes with charging for our services with our panel that has over 25 years of combined experience. Sara Vartanian, Kaysha Weiner, Shavavian Allister, Michelle A. Whyte and Courtney Chow each share how they first approached charging for their services, times they regretted giving discounts and how to mentally prepare yourself for getting rejected. We also have two recommendations at the end of the episode for books to help with your own mindset. Connect with Kaysha: @kayshaweiner Connected with Michelle: @themichelleawhyte Connect with Sara: @saravartanian Connect with Shavavian: @shavavian.allister Connect with Courtney: @nowcallingcourtney -------------------- STAY CONNECTED: New episodes on Wednesdays! We want to hear what you got out of this episode: follow us on Instagram: @stillminimumwage Still Minimum Wage is a Swiftly Media LLC. Production. --- Send in a voice message: https://anchor.fm/stillminimumwage/message Support this podcast: https://anchor.fm/stillminimumwage/support
Not all launches are equal which means that you don't need a 5 figure launch of a service to be successful. The reality is that launching is a scary part of selling our services and that's why we went to the pro to wrap our mind around how to do it without feeling sleezy or inauthentic. Sara Vartanian is a launch copywriter and shares not only some unique approaches to launching some services but also our we can adjust our mindset about what a successful launch looks like...and the reality is that it can mean whatever you want it to, and you don't have to follow the blueprint of celeb entrepreneurs. By learning to listen and gauge your energy, you can find the motivation to sell your services with heart. Sara also shares her launch playbook as our free resource of the week! Sara's Instagram: @saravartanian Sara's Website: https://www.saravartanian.com/ Courtney's Instagram: @nowcallingcourtney -------------------- STAY CONNECTED: New episodes on Wednesdays! We want to hear what you got out of this episode: follow us on Instagram: @stillminimumwage Still Minimum Wage is a Swiftly Media LLC. Production. --- Send in a voice message: https://anchor.fm/stillminimumwage/message Support this podcast: https://anchor.fm/stillminimumwage/support
As your online business grows, it's easy to drift away from the high-touch approach that you take in the beginning when each client is precious. But treating your customers like humans with heartbeats—not just numbers (or Stripe notifications)—can be transformative. Think better client results, more referrals, and glowing testimonials. In today's episode launch copywriter & strategist Sara Vartanian shares some of her favorite ways to build human connection touchpoints with clients. KATRINA WIDENER COACHING INSTAGRAM: https://www.instagram.com/katrina.widener/ BADASS BUSINESS SQUAD SHOWNOTES: https://www.katrinawidener.com/badass-business-squad-podcast
If a picture is worth a thousand words, is copywriting really that important to your business? Of course, the answer is YES, and I'm thrilled to have the super-talented launch copywriter Sara Vartanian join me to explore why the copy on your website and sales page, in your emails, and shared on your socials has such a powerful impact on the types of relationships that you form with your audience. Relationships are a big piece of Sara's human-first approach to copy, which focuses on first connecting with the people that we most LOVE to serve, and putting their needs front and centre in our sales — this means deeply understanding and addressing their objections, and guiding them into a buying decision that feels aligned. Press play to learn about the biggest copywriting mistakes that small businesses make and how to write copy that's more creative, ethical, and authentic! In this episode, you'll discover: · Why you need to figure out your copy FIRST, before you even start to think about design · How to take advantage of your subtle and micro-copy areas, including CRM emails, proposals, and scheduler blurbs· Sara's savvy strategy for cold approaches and how she showcases her unique value Guest bio: Sara Vartanian is a Launch Copywriter & Strategist who helps business owners use data, research, and human connection to launch offers, write copy, and create funnels that leave the people they love working with most, feeling deeply seen and heard. Timestamps: 00:33 Intro 02:40 Meet Sara Vartanian10:00 Asking for the sale12:08 Subtle copy areas & brand voice14:31 Copy v. design16:24 Human-first copy17:11 Hair brush example24:32 Ethical copy29:01 Human-first copy tips34:01 Mamas & Co. example 37:40 Final tips Links mentioned: Sara Vartanianhttp://www.saravartanian.com Facebook: https://www.facebook.com/saravartaniancopywriting Instagram: @saravartanian —Learn with me: https://www.liannekim.com/dreamclient Connect with me: Facebook: https://www.facebook.com/liannekimcoach Instagram: @liannekimcoach Join the Mamas & Co. community to get access to valuable resources and the support of likeminded mompreneurs and mentors: https://www.mamasandco.com Instagram: @mamasandco
Launch planning is an integral step in determining the success of your brand, product, or service. It can be overwhelming and stressful. Today, I have invited an expert to the show to give us an insight and share her expertise on how to successfully launch your business.Sara Vartanian is a launch copywriter and strategist who helps coaches, consultants and course creators tune into the words that make the people they love to serve feel seen and heard.In this episode, Sara shares with us her expertise in launch planning. From pre-launch to the actual launch, Sara guides us to the how-tos of creating content, market research, building your email list and more! But most importantly, how to create and maintain human connections in your customers journey. When you start with human connection, the leads and sales will follow. - SaraVisit christineldesigns.com for full show notes.
In an online space where so much is automated, it's important not to forget the importance of human connection and relationships as you scale your offer. Today I'm joined by Sara Vartanian to talk about what human connection means and how we can use it as online business owners. We also discuss how you can automate without losing connection by weaving it through our businesses. Sara also shares opportunities to connect with our dream clients or customers that many entrepreneurs miss. Topics Discussed: What human connection means and how can we use it with an online offer Why does human connection matter? How do connection and automation work together? Weaving human connection throughout our business Missed opportunities to connect with our dream clients or customers Resources Discussed: Videoask Connect with Sara: Sara Vartanian is a launch copywriter and strategist who helps people-focused business owners tune into the words that make the people they love to serve, feel seen, and heard so they can foster genuine connections and make more sales. Website Instagram Launch Map
“I knew it would help me… get a pulse on who my audience was.”— Sara Vartanian Does your lead magnet need a glow-up? It may be time for you to consider going high-touch. This week's guest is Sara Vartanian, an incredible launch strategist and copywriter who happens to be one of my besties! Sara has been featured in Forbes and shared her amazing skills in countless popular online programs, so I know you're going to love what she shares in this episode! Here's the scoop: Sara has a really unconventional approach to creating lead magnets — she calls it the Unscalable Lead Magnet Method. It was through this method that Sara was able to land her first few long-term clients… and generate over $75k in revenue. I'm going to let you know right now — this definitely isn't your typical PDF freebie! This conversation is a no-nonsense, no-filter look at the good, bad, and ugly of lead magnets. From lack of focus to bloated value, you're going to find out in detail where most typical lead magnets go wrong. And after you learn why your freebies aren't giving you the conversions you crave, you'll discover how to create lead magnets that'll position you as your niche's newest genius unicorn (and earn you some jaw-dropping social proof). Basically, this is a mini-masterclass you're not going to want to miss! So hit play and find a new way to work! In this episode, you'll learn:> The common issues plaguing conventional lead magnets — and why they often fall flat. > How to create super-personalized lead magnets that deliver real value to your audience (and your own biz). > How to eventually scale your unscalable lead magnet. Subscribe now and never miss a single episode! About Sara Vartanian: Sara Vartanian is a content strategist, copywriter, and happy introvert. She helps introverted entrepreneurs stand out (and show up) with words, so they can make their audience feel deeply seen and heard — while they stay home in their comfy pants. Highlights: 01:58 Meet Sara Vartanian. 05:14 Accidental copywriter + imposter syndrome. 07:25 Where magnets go wrong. 10:21 The Unscalable Lead Magnet Method. 15:16 The results. 17:56 Social proof + two-way value. 19:51 Unscalable lead magnets + transformation. 24:02 How to resonate. 25:30 Scale+ repurpose. 28:44 Building relationships.29:51 Keep it simple + low-pressure. 33:25 The List Playbook. 34:19 The Christy Questions Please remember to subscribe, rate, and review!---------------------------https://www.saravartanian.comhttps://www.instagram.com/saravartanianhttps://www.facebook.com/saravartaniansocialThe List Playbook: https://www.saravartanian.com/list-playbook---------------------------HOW MUCH CAN YOU GET DONE-IN-A-DAY? You might be surprised! Work with me for a Done-In-a-Day session + walk away with a brand new, optimized email sequence or landing page! Let's take your copy from ho-hum to HELL YES!https://christycegelski.com/hire-meCONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelski
If you've ever struggled with knowing what to say on your website, sales page… and when you're launching a new offering it just doesn't sound right..., then this episode is for you! Today with special guest Sara Vartanian, we're going to unblock that writer's block and gain insight on how you can launch and create copy that converts. Sara Vartanian is a launch strategist and copywriter who creates launch strategy & copy that leads with human connection by getting to the heart of what your people need to feel good about you, your offer, and most importantly your promise so you never run out of the folks you love working with or the passion to build feel-good launches.Episode Highlights:Sara's story and how she became an entrepreneurExamples of Sara's work with entrepreneurs to help with launch strategy and copywritingWhy is planning and strategy so essential when launching an offer into the world and how to get startedFive steps for creating an effective sales landing page that convertsHow imagery and use of brand photography helps elevate launchesWhy active listening is the most effective sales strategy and how to apply itThanks Sara for sharing your zone of genius for how to launch and create copy that converts, this episode will truly shift your perspective.Connect with Sara: LinkedIn: https://www.linkedin.com/in/saravartanian/ Facebook: https://www.facebook.com/saravartaniansocial Podcast: https://www.saravartanian.com/podcast Website: https://www.saravartanian.com/ Connect with Nathalie:Facebook: https://www.facebook.com/pictonatphoto/ Pinterest: https://www.pinterest.ca/pictonatphotography Instagram: https://www.instagram.com/pictonatbrandingcreative/ LinkedIn: https://www.linkedin.com/in/nathalie-amlani/ Join the Free Focal Tangent: Brand Builder Society Community: https://www.facebook.com/groups/brandbuildersociety Website: https://pictonat.com
“My business is my activism, because it's a legacy that I'll leave for my children.”— Tamika AuwaiWe've made it to the first anniversary of the Captivate + Convert podcast!Over the past year, I've had the opportunity to talk to some amazing guests who have shared some legit tips and biz-building strategies across a range of disciplines, including brand building, copywriting, SEO, and more.Honestly? When I first launched the podcast, I wasn't sure how long it would last.Let me tell you — producing a weekly show isn't easy, especially for someone with no prior background in podcasting.But despite all the uncertainty and overwhelm… Captivate + Convert has managed to consistently rank in the top 5% of business podcasts! (Thank you to everyone who has left a review or a five-star rating!)Along with the juicy tidbits shared by my super interesting guests, many of you have told me that you love the Christy Questions segment.In this episode, I share the history behind The Christy Questions, along with some of the top Christy Questions highlights from the last year.You'll hear about how copywriter Licia Morelli rocks her multi-passionate approach to writing...You'll learn why entrepreneur Kaley Sparling didn't leverage her platform as a former Mrs World when launching her biz...You'll discover how a family tragedy led Sara Vartanian to go full-time in her business...… and much more.Hit play and find a new way to work! In this episode, you'll learn:Why the right messaging will actually resonate more than a big nameWhere to draw the line when it comes to what you share as a personal brand How to meld your activism and your business Subscribe now and never miss a single episode!Highlights: 00:33 Happy anniversary!02:06 About The Christy Questions04:04 Licia Morelli & doing all the things10:51 Kaley Sparling & the right story17:10 Cara Alwill & privacy21:47 Rob Marsh & Kira Hug on the spot 33:42 Sara Vartanian & leaving her job39:10 Tamika Auwai & activism43:50 Outro Please remember to subscribe, rate, and review! ---------------------------https://www.instagram.com/liciamorelli https://www.instagram.com/kaleysparling https://www.instagram.com/thechampagnediethttps://www.instagram.com/thecopywriterclub https://www.instagram.com/saravartanian https://www.instagram.com/orishacreative --------------------------- HOW MUCH CAN YOU GET DONE-IN-A-DAY? You might be surprised! Work with me for a Done-In-a-Day session + walk away with a brand new, optimized email sequence or landing page! Let's take your copy from ho-hum to HELL YES!https://christycegelski.com/hire-me CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelski
“I knew it would help me… get a pulse on who my audience was.”— Sara Vartanian Does your lead magnet need a glow-up? It may be time for you to consider going high-touch. This week's guest is Sara Vartanian, an incredible launch strategist and copywriter who happens to be one of my besties! Sara has been featured in Forbes and shared her amazing skills in countless popular online programs, so I know you're going to love what she shares in this episode! Here's the scoop: Sara has a really unconventional approach to creating lead magnets — she calls it the Unscalable Lead Magnet Method. It was through this method that Sara was able to land her first few long-term clients… and generate over $75k in revenue. I'm going to let you know right now — this definitely isn't your typical PDF freebie! This conversation is a no-nonsense, no-filter look at the good, bad, and ugly of lead magnets. From lack of focus to bloated value, you're going to find out in detail where most typical lead magnets go wrong. And after you learn why your freebies aren't giving you the conversions you crave, you'll discover how to create lead magnets that'll position you as your niche's newest genius unicorn (and earn you some jaw-dropping social proof). Basically, this is a mini-masterclass you're not going to want to miss! So hit play and find a new way to work! In this episode, you'll learn:> The common issues plaguing conventional lead magnets — and why they often fall flat. > How to create super-personalized lead magnets that deliver real value to your audience (and your own biz). > How to eventually scale your unscalable lead magnet. Subscribe now and never miss a single episode! About Sara Vartanian: Sara Vartanian is a content strategist, copywriter, and happy introvert. She helps introverted entrepreneurs stand out (and show up) with words, so they can make their audience feel deeply seen and heard — while they stay home in their comfy pants. Highlights: 01:58 Meet Sara Vartanian. 05:14 Accidental copywriter + imposter syndrome. 07:25 Where magnets go wrong. 10:21 The Unscalable Lead Magnet Method. 15:16 The results. 17:56 Social proof + two-way value. 19:51 Unscalable lead magnets + transformation. 24:02 How to resonate. 25:30 Scale+ repurpose. 28:44 Building relationships.29:51 Keep it simple + low-pressure. 33:25 The List Playbook. 34:19 The Christy Questions Please remember to subscribe, rate, and review! ---------------------------https://www.saravartanian.comhttps://www.instagram.com/saravartanian https://www.facebook.com/saravartaniansocial The List Playbook: https://www.saravartanian.com/list-playbook --------------------------- HOW MUCH CAN YOU GET DONE-IN-A-DAY? You might be surprised! Work with me for a Done-In-a-Day session + walk away with a brand new, optimized email sequence or landing page! Let's take your copy from ho-hum to HELL YES! https://christycegelski.com/hire-me CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelski
In this episode, I'm sharing four lessons I've learned after working on dozens and dozens of client launches and my own, over the last few years as a launch strategist and copywriter. These lessons aren't about a specific plan to follow but they're equally important to the success of your first or next launch.Want copy feedback, access to templates and strategy support next time you launch? Check out The Launch Playbook Club, a membership for service-based business owners who want to launch a course, membership or group offer into the world. Sign up to join the club here: https://www.saravartanian.com/launch-playbookWant to read more about this episode? Go to https://www.saravartanian.com/blog/06Work with me:Get The List Playbook: https://www.saravartanian.com/list-playbookJoin The Launch Playbook Club: https://www.saravartanian.com/launch-playbookWork with me one-on-one: https://www.saravartanian.com/work-with-meStay Connected:Instagram: https://www.instagram.com/saravartanian/Facebook: https://www.facebook.com/saravartaniansocialco
Guest what!? Your guests, that's what! This week's episode of Ultimate Podcast Marketing is all about preparing your guests to be on your podcast, and the actual steps I take to make sure my guests always feel confident before I hit record!01:09 - Step 1 - Know your own gear and best setup.In order to confidently guide your guest through the tech, it's important that you feel comfortable with your own gear first. Most importantly, you want to have two separate audio tracks, one for you and one for your guest. This will make editing MUCH easier. More on that here. And of course, always leave time to test before you go live.02:52 - Step 2: Arm them with infoKeep it simple and make sure you give them the basics right away, like the date and time. Send a calendar invite too so there's no question if/when it's happening! Give your guest a list of questions you'd like to ask, and let them know you'll be asking follow up questions as you go through, keeping it light and conversational.03:05 - Step 3: Plan for 10-15 minutes to set up for tech, if you're done early, great!Be confident here - you are in charge and you are the leader so be clear and communicate well. This will inspire confidence for them too! And don't lose your shit over tech that isn't working - this is why we plan for backups. It will make for crappy energy throughout the recording if you bring lots of stress into the session. Practice and prep baby!16:57 - Step 4: Wrap up and thanks!Make sure you get those recorded files! Download everything from Zencastr to Zoom to whatever the heck you decide to use. Ask your guest to email you their files immediately after if they are recording to their own computers. And finally, Don't forget to thank them! But wait, there's more!Have more questions about podcasting? Want to explore what it would be like to work with a podcast producer like me? Head over to https://theultimatecreative.com/podcasting to learn more about how I can help you increase your confidence and streamline your entire content plan through podcasting!Follow me on Instagram at @the_ultimatecreative and don't forget to check out my free mini-course How To Start A Podcast at https://theultimatecreative.com/startapodcastLinks mentioned in this episode:Podcast Resources: https://theultimatecreative.com/category/podcast-resources/Sara Vartanian's Podcast - The Launch Playbook: https://www.saravartanian.com/podcastWork with me!Podcast Production: https://theultimatecreative.com/podcastingPodcast Strategy: https://theultimatecreative.com/podcast-coachingFollow me on Instagram at @the_ultimatecreative and don't forget to rate, review and subscribe to Ultimate Podcast Marketing wherever you get your podcasts! https://ratethispodcast.com/ultimate
Wondering what kind of lessons they are to be learned by being a Digital Course Academy Affiliate and seeing being the scenes in Amy Porterfield's launch? I'm joined by my fellow launch copywriter and pal, Brittany McBean, to debrief our biggest takeaways.Want to read more about this episode? Go to https://www.saravartanian.com/blog/05Work with me:Get The List Playbook: https://www.saravartanian.com/list-playbookJoin The Launch Playbook Club: https://www.saravartanian.com/launch-playbookWork with me one-on-one: https://www.saravartanian.com/work-with-meStay Connected:Instagram: https://www.instagram.com/saravartanian/Facebook: https://www.facebook.com/saravartaniansocialco
If you have an online business that serves many people, chances are you've heard of “launching”. If, like me, you had no idea what this was until only a few months ago, my guest today, Sara Vartanian is here to tell you all about it, and how podcasting can help you with your launch strategy! Sara is a Launch Strategist and Copywriter who built her business to align with the flexibility she needed in her schedule, which meant switching to more one-to-many services like her Launch Playbook Club and Accelerator. Now, she helps her clients do the same!Go on a listening tour.The first thing Sara recommends doing is going on a “listening tour” which means finding the places that your ideal customer is hanging out, and listening to what they're saying so that you can “read their minds” and give them exactly what they need with your copy. What are the common things holding them back? What are the questions they're typically asking? Then, write your content to help address those common questions and feelings. More about that in her amazing mini-course The List Playbook.Focus on the long game.Launching isn't just about creating an offer (like a course) and putting it out into the world and hoping for the best. It's actually about refining and testing and resetting and doing that over and over until you figure out a strategy that can really work for your audience and your business. And that's exactly what Sara specializes in. Because she focuses on helping her clients to launch and she's in the trenches with them, she know's what to look for in a successful launch strategy, and the tools that can achieve success!Links mentioned in this episode:The Launch Playbook Podcast: https://www.saravartanian.com/podcastThe Launch Playbook Club and Accelerator: https://www.saravartanian.com/launch-playbookThe List Playbook: https://www.saravartanian.com/list-playbookSara's Instagram: https://www.instagram.com/saravartanian/Get my mini course - How To Start A Podcast:https://theultimatecreative.com/startapodcastWork with me!Podcast Production: https://theultimatecreative.com/podcastingPodcast Strategy: https://theultimatecreative.com/podcast-coachingFollow me on Instagram at @the_ultimatecreative and don't forget to rate, review and subscribe to Ultimate Podcast Marketing wherever you get your podcasts! https://ratethispodcast.com/ultimate
Doris Chung, a Sales Page Conversion Designer at www.dorischung.com, shares top design mistakes that may be hurting your sales page conversion, and how to correct them.Want to get the full scoop on this episode? https://www.saravartanian.com/blog/3Work with me:Get The List Playbook: https://www.saravartanian.com/list-playbookJoin The Launch Playbook Club: https://www.saravartanian.com/launch-playbookWork with me one-on-one: https://www.saravartanian.com/work-with-meStay Connected:Instagram: https://www.instagram.com/saravartanian/Facebook: https://www.facebook.com/saravartaniansocialco
Elle Drouin, founder of StyledStockSociety.com, shares how she scaled her membership without live launching. Hint: metrics play a big role!Want to get the scoop on this episode? Go to https://www.saravartanian.com/blog/2Work with me:Get The List Playbook: https://www.saravartanian.com/list-playbookJoin The Launch Playbook Club: https://www.saravartanian.com/launch-playbookWork with me one-on-one: https://www.saravartanian.com/work-with-meStay Connected:Instagram: https://www.instagram.com/saravartanian/Facebook: https://www.facebook.com/saravartaniansocialco
Launching is so much easier if you have a solid list. That's why in The Launch Playbook Podcast's first episode, I'm sharing the 18 questions you can use to self-assess your list-building funnel to see if it's conversion ready.And if you want to get your hands on this funnel report card, and build a list that converts from Day One, then check out The List Playbook for only $37. It's my proven step-by-step template and workshop series that teaches you how to write and create a list-building funnel that converts! https://www.saravartanian.com/list-playbookWant to get the scoop on this episode? Go to https://www.saravartanian.com/blog/1Work with me:Get The List Playbook: https://www.saravartanian.com/list-playbookJoin The Launch Playbook Club: https://www.saravartanian.com/launch-playbookWork with me one-on-one: https://www.saravartanian.com/work-with-meStay Connected:Instagram: https://www.instagram.com/saravartanian/Facebook: https://www.facebook.com/saravartaniansocialco
Adrienne Johnson, professional course writer by day and helping entrepreneurs scale their businesses through course creation by night, discusses the importance of ethics, knowing who your course serves best, getting clarity on what actually needs to be included, and how to manage expectations when creating your course. If you're in the creation stage of launching, you'll want listen to this episode, and check Adrienne out at https://www.adriennejohnson.co/Want to get the scoop on this episode? Go to https://www.saravartanian.com/blog/4Work with me:Get The List Playbook: https://www.saravartanian.com/list-playbookJoin The Launch Playbook Club: https://www.saravartanian.com/launch-playbookWork with me one-on-one: https://www.saravartanian.com/work-with-meStay Connected:Instagram: https://www.instagram.com/saravartanian/Facebook: https://www.facebook.com/saravartaniansocialco