Business-First Creatives

If your workflows act like needy toddlers—constantly breaking, needing approvals, or demanding supervision—you're not alone. Over the last few weeks I've heard the same frustrations on repeat: “I don't trust my workflows unless I'm watching them,” and “I've tweaked things so much I think I broke something.”In this episode, I'm breaking down why so many creatives end up with workflows stuck in the toddler stage… and how to finally build systems that run like grownups.I'm also sharing why this launch of CRM Blueprint includes two powerful bonuses inspired by my Systems in Session clients: a 21-day January Support Sprint and a full workflow + communication audit for everyone on the waitlist who joins now. Plus, a $200 savings through Thursday.If you're tired of babysitting your CRM, now's the time to build systems you can trust.https://coliejames.com/waitlist

She was homeschooling her kids, charging less than $300 a session, and running her photography business on pure hustle—until she realized that passion alone wasn't enough to build the life she wanted. Erin Vestal is one of my former students from the CRM Blueprint, and her journey is one that so many creatives will relate to.Erin shares her story—from pricing family sessions under $300, to more than doubling her rates, to surpassing her teaching salary (yes, really!). We dig into how she balances homeschooling, launching weddings, outsourcing, refining her offers, and creating work rhythms that actually support her family life—not pull her apart.Find It Quickly00:27 - Meet Erin01:36 - Erin's Journey: From Chaos to Structured Success04:47 - The Importance of Pricing and Value in Business08:42 - Balancing Homeschooling and Business15:05 - Seasonal Photography and Expanding Horizons21:12 - Venturing into Wedding Photography22:02 - Discovering the World of Wedding Photography22:36 - First Wedding Experiences and Realizations23:22 - Building Systems for Success23:37 - Marketing and Overcoming Doubts25:09 - Balancing Family and Business26:08 - Integrating Different Photography Niches27:30 - Rebranding and Streamlining28:10 - Setting Goals and Finding Balance39:45 - The Importance of SystemsMentioned in this EpisodeCRM BlueprintEpisode 015: Dubsado Case Study with Alison BrettMarketing Mondays Will Transform Your Business Strategy with Melissa Arlena and Alison BellConnect with ErinWebsite: erinvestalphotography.comInstagram: instagram.com/erinvestalphotography

Are you ready to seriously level up your email marketing this Black Friday season? I sat down with Dawn Richardson from Flodesk, where we unpack everything from plan changes to new automation features, and why now is the time to leverage your email list.Listen in as we explore the integration options available, how you can use ManyChat to grow your email list, and what features to take advantage of within Flodesk to make the most of your Black Friday campaigns!Find It Quickly00:24 - Meet Dawn Richardson 01:08 - Flodesk Unlimited Plan Changes04:15 - Cost Comparison and Feature Needs06:37 - Exploring Flodesk's New Features09:40 - Integrations with Other Platforms13:22 - ManyChat Integration Benefits17:05 - Flodesk Checkout Capabilities20:04 - - Upcoming Features and Payment Plans20:51 - Checkout Platform Benefits21:42 - Selling Digital Products for Photographers24:46 - Engagement Strategies with Polls26:41 - Google's Algorithm Changes and Email Engagement32:09 - Black Friday Email Marketing TipsMentioned in this EpisodeFlodesk - Get 50% Off Your First YearKitThrivecartEpisode 106: Beyond Discounts - 3 Alternatives for Creating an Awesome Black Friday OfferConnect with DawnFlodesk - Get 50% Off Your First Year@itsdawnrichardsontechsavvycreative.com

What happens when you're no longer struggling to get clients, but you still feel like your business has hit a ceiling? If you've got inquiries rolling in, your conversion rate is solid, yet you're still not satisfied, this episode is for you. Emylee Williams of Sold Out Services and I unpack the business moment when “capacity full” meets “what's next?” We dig into the strategy behind productizing your service, building an offer ecosystem, and unlocking more value from your best clients.Find It Quickly00:24 - The Struggle Beyond Success00:46 - Meet Emylee Williams01:56 - Understanding Productization04:06 - The Importance of Results07:50 - Defining Your Offer Ecosystem11:32 - Identifying Level 10 Clients15:11 - Maximizing Lifetime Client Value20:10 - The Journey of Offer Refinement21:59 - The Importance of Workflows23:14 - The Blueprint Launch23:46 - The Value of Complete Systems24:39 - Communication and Workflow Effectiveness27:38 - The Joy of Client Success31:25 - Productization in Photography40:52 - Register for the WebinarMentioned in this EpisodeSell the Damn Service: Ep 12 with Colie JamesAnnemie's Business Model QuizProductized Services Framework Webinar on November 11th, 2025Connect with EmyleeWebsite: soldoutservices.comInstagram: instagram.com/emyleesaysYoutube: youtube.com/@EmyleeWilliamsPodcast: soldoutservices.com/podcast

If you've ever found yourself juggling too many offers, too many audiences, or just feeling like your message got a little… fuzzy — this one's for you.In this episode of Business-First Creatives, I'm sharing the story behind my own full-circle moment: why I'm returning to my roots as a Certified Dubsado Specialist for Photographers, and how refinement — not expansion — is the real growth strategy.But first, I want to invite you to my brand-new free training, Untapped Revenue, happening Wednessday, November 12th at noon MT.If you're a photographer who's tired of chasing new leads, you probably don't need more inquiries — you just need smarter systems that help you book, rebook, and retain the clients already sitting in your inbox.

If you've ever felt like traditional business advice just doesn't fit you, this episode is your permission slip to stop trying to follow someone else's blueprint and explore one that works for you. In this episode, Breanna Owen joins me to unpack what it actually means to run your business in alignment with your human design.Turns out, I'm a 3/5 Emotional Manifestor, and before today's conversation I had no idea what that meant. Listen in as Breanna breaks down what that means, why I do things the way I do, and how I can leverage this information to transform my business strategy.Find It Quickly00:24 - Getting My Birth Time for My Human Design Reading01:07 - The Human Design Journey02:49 - Discovering the Manifester Type07:11 - Applying Human Design in Business11:29 - Embracing the Manifester Energy17:34 - Guilt Motivation and Leadership23:50 - Exploring Other Human Design Types24:11 - Understanding Generators in Business26:20 - The Role of Business Coaches29:30 - Human Design and Ideal Audience30:17 - Profile Lines and Their Impact32:54 - Marketing Strategies Based on Human DesignConnect with Breannaowenyourmark.cominstagram.com/owenyourmark

Kelly Bullock was the very first Systems in Session client — before the offer even had a name. In this episode, we dive into how she turned her high-touch, luxury photography experience into an organized HoneyBook system that doesn't feel impersonal.As a full-time CRNA, mom of three, and family photographer, Kelly shares how systems helped her balance it all, delegate confidently, and reclaim time for both her clients and her life. We also talk about what luxury really means—and why it's more about care and consistency than cost or extras.If you've ever wondered how to automate without losing the personal touch, this one's for you.What You'll Hear:00:00 How Systems in Session started with a podcast idea03:10 How Kelly was using Honeybook before CRM Blueprint and Systems in Session06:30 Balancing two careers and a high-touch experience10:13 How we built automations that still feel human17:00 Why we redid her automations right after building them20:30 Should you hire before or after you build your systems?24:00 Redefining what “luxury” really means28:20 How systems gave her time back for life and familyMentioned in This Episode:→ Systems in Session — 2 spots left to lock in 2025 rates→ Connect with Kelly - kellybullockphotography.com/mentoring→ Root to Rise Mastermind with Sabrina Gebhardt

Thinking about ditching your CRM after the latest price increase? Before you rage-cancel Dubsado, HoneyBook, or whatever tool's testing your patience, listen to this episode. In this episode, I'm breaking down what your CRM actually does behind the scenes, why Google Workspace isn't a true replacement, and how to decide if your CRM just needs a tune-up instead of a total breakup.If you're ready to get your money's worth from the CRM you already have, check out Systems in Session — my 60-day sprint to streamline your backend and build a client experience that runs like clockwork. There are 2 spots left for Q1 to lock in a 2025 price.Want personalized feedback on your current client experience instead? Book a Client Experience Audit.

I have a special surprise for you in this week's episode! Over on the Shoot It Straight podcast, I join my dear friend, Sabrina Gebhardt every quarter to debrief our businesses with a business best chat. I decided that it's time to bring that conversation to Business-First Creatives too! I'm giving you full access to the internal workings of my business alongside Sabrina's: from rebrands and website redesigns to offer launches, capacity shifts, and funnel experiments.Find It QuicklyHow the Business Bestie Chat works (48)Sabrina's Q3 review (3:40)Colie's Q3 review (10:48)What's coming up for Sabrina in Q4 (25:40)What's coming up for Colie in Q4 (36:05)Wrapping up the Q4 Business Bestie Chat (47:49)Mentioned In This Episode:Episode 152 Q3 Business Bestie Chat with Colie James: sabrinagebhardt.com/podcast/152-q3-business-bestie-chat-with-colie-jamesConnect with Sabrina:Instagram: instagram.com/sabrinagebhardtphotographyWebsite: sabrinagebhardt.comRoot To Rise Mastermind: sabrinagebhardt.com/mastermind-waitlistConnect with Colie:Systems In Session: coliejames.com/systems-in-sessionEmail Like You Mean It: coliejames.com/email-like-you-mean-it

Most system struggles aren't tech problems — they're communication gaps. In this episode, I'm unpacking what I learned from hosting the Client Email Glow-Up Challenge and why clear client communication has to come before you start automating anything.You'll hear the biggest wins from participants, the ah-ha moments that changed how I teach Email Like You Mean It, and the one shift that makes every workflow easier to build and actually use.If your emails still feel stiff, scattered, or inconsistent, this is your reminder: start with the words first. Then build the systems to match.✨ What You'll Learn in This Episode:Why automation can't fix unclear or inconsistent communicationHow better emails lead to better workflows (not the other way around)The simple exercise from the Glow-Up Challenge that revealed hidden touchpointsHow rewriting a few key emails can instantly strengthen your client experienceThe real magic behind combining Email Like You Mean It + Systems in Session

I'm wrapping up week one of my Sales Parade, and Systems in Session 2025 is officially sold out!

Not sure where to start with your systems? In this episode, I'm breaking down three smart places to begin if you're DIY-ing your setup—your proposal, your contact form, or your delivery phase. I'll walk you through how each one works, share real client wins, and help you decide which step makes the most sense for your business right now.Want to work together on your systems? Check out Systems in Session and grab one of the 2 remaining spots for 2025, with 2026 dates opening soon.

Avoidance can make simple tasks feel impossible. In this episode, I'm sharing why systems are the #1 thing entrepreneurs put off, the anxiety that creates, and what you can do to stop avoiding them—especially if systems are the thing weighing heaviest in your business.Check out Systems in Session ❤️

The Parade is back, y'all—and I'm jumping in for another 14-day sprint of talking about my offers. In this episode, I'm sharing why the Parade isn't about instant sales, but about building the habit of showing up consistently. You'll also hear about:The wrap-up of the Client Email Glow-Up ChallengeA $100 discount on Email Like You Mean It through October 7thFour new openings for Systems in Session in 2025 (get in before I close for the holidays on December 22nd)My brand-new YouTube channel—are you subscribed yet? coliejames.com/youtubeIf the idea of sharing your offers 50+ times in 14 days sounds both terrifying and intriguing, come parade with us: coliejames.com/paradeCheck out my offers Email Like You Mean It or Systems in Session ❤️

If you don't know when your clients should come back, neither will they. Most creatives deliver the final product and send one last email — and then it's crickets. But if you want repeat bookings, referrals, and glowing reviews, you've got to make rebooking the obvious next step.What You'll Learn in This EpisodeThe rebooking window every creative needs to defineHow to plant the seed for future sessions at deliveryAutomating client reminders without losing the personal touchFast-track booking strategies for loyal clientsWhy clear communication sparks reviews, referrals, and repeat businessLinks Mentioned in This EpisodeSystems in SessionEmail Like You Mean It

If you're someone who thinks systems just aren't for me—creative chaos is a part of my identity, this episode might change your mind. Roxanne Engstrom joins me to share about her experience inside of Systems in Session. We talk about how getting clarity in her systems not only grew her profit fast but also gave her confidence, reduced her anxiety, and let her show up as the boss she is.Find It Quickly00:24 - Meet Roxanne01:22 - The Importance of Systems in Business02:16 - Real-Life Business Challenges and Solutions04:01 - The Value of Personalized Support04:45 - Achieving Quick Wins in Business05:43 - Investing in Your Business Growth06:36 - Overcoming Personal and Business Challenges07:32 - The Power of Collaboration and Support11:41 - Automations and Business Efficiency13:18 - Scaling Your Business with Confidence14:34 - Continuous Improvement and Client Feedback16:23 - Setting Boundaries and Providing Value21:23 - Client Communication and Boundaries21:58 - Personalized Brand Image Process23:44 - Importance of Client Experience24:26 - Efficient Proposal Systems27:55 - Overcoming Business Anxiety29:49 - Investing in Business Growth32:19 - Scaling with SystemsMentioned in this EpisodeSystems in SessionMaddie Peschong's RebrandConnect with RoxanneWebsite: hawaimages.comInstagram: instagram.com/hawaimagesLinkedIn: linkedin.com/in/roxanne-engstromYoutube: youtube.com/@roxanneengstrom-hawaimages

It's time to break the vicious visibility cycle. You know the one, where you disappear for weeks, then expect everything to fall back into place on social media. In this episode, Maddie Peschong joins us to dive deep into what visibility really means (and why it matters more than you think).We talk about what happens when you drop off the map, the lag‑effect of silence, and how even if you're visible, your strategy might still be sabotaging you. Maddie and I share concrete ways to stay on people's radars without feeling like you're running a 24/7 show.Find It Quickly01:28 - The Importance of Visibility02:09 - Social Media Strategies for Photographers06:01 - The Vicious Visibility Cycle10:03 - Effective Marketing Practices15:37 - Email Marketing and Content Repurposing18:27 - Engaging Your Audience with Personal Stories19:05 - The Importance of Consistency in Marketing19:58 - Visibility Beyond Face-to-Camera22:02 - Overcoming Insecurities on Camera23:58 - Client Comfort and Trust Building26:12 - The Vicious Cycle of Visibility28:23 - Planning for Inconsistency30:17 - Repurposing Content for ConsistencyMentioned in this EpisodeHow to Create Systems for Your Worst Days in Business with Sandra HendersonConnect with MaddieWebsite: maddiepeschong.comInstagram: @maddiepeschongRebrand: maddiepeschong.com/rebrand

What if raising your prices didn't mean adding more stress to your plate? In this replay from Maddie Peschong's Take It Personally podcast, I'm sharing how proposals, automations, and smart systems can help you deliver a high-touch client experience that actually makes it easier to charge more.We talk about:Why proposals are the secret to booking faster (and with less friction)How automations can make your process feel more personal, not roboticThe biggest booking mistakes photographers make — and how to fix themHow systems uphold premium pricing without burning you outWant to go deeper? Grab the original Charge More, Stress Less webinar replay at coliejames.com/charge-more.Grab your free spot in Maddie's Booked Up and In-Demand Masterclass: September 23 at noon CST - learn the content system that fills your calendar with premium clientsAnd stay tuned — in the next episode, Maddie joins me here on Business-First Creatives to unpack the vicious cycle of visibility and how we can all create content marketing from a place of ease.

What happens when a creative business owner finally finds the systems support she didn't know she needed? Absolute magic.In this episode, I'm joined by Erin Belles, a custom framer and photographer who discovered my work through a two-year-old podcast episode. Three days later, she was a Systems & Session client. We dive deep into how she went from barely using Dubsado to confidently running a luxury client experience from start to finish.Erin shares how she created a branded, high-touch proposal, wrote 33 pre-written emails during a solo hotel “workcation,” and built workflows for every offer—including newborns and heirloom portraits. If you've been dreaming of systems that make your business feel easier, this one's for you.Find It Quickly:00:28 - Creating A Unique Client Experience01:18 - The Journey to Finding the Right System02:25 - Implementing Dubsado: Challenges and Successes05:41 - Creating a High-Touch Proposal13:05 - The Importance of Client Communication18:41 - Morning Routine and Work-Life Balance19:17 - Family and Newborn Workflows21:26 - Creating and Customizing Proposals22:38 - Email Systems and GPT Integration25:57 - Refining Client Communication28:07 - Final Thoughts and TestimonialsMentioned in this EpisodeSystems in SessionDubsadoConnect with ErinWebsite: erinbellesphotography.comInstagram: @erinbellesphotographyct

Today I'm sitting down with one of my long-term clients and friends, Meg Mosher, a lifestyle family photographer out of New York who has been in business for over 10 years. We're diving into her unexpected journey from engineering into photography, her early experiments with Google Ads, and her renewed passion for documentary family sessions.In this episode, Meg shares how she transitioned from portraits to documentary, why backyard sessions became such a hit, and the lessons she learned about balancing lifestyle and documentary work in her business.Find It Quickly00:27 - Meet Meg 01:01 - Meg's Journey into Photography02:35 - Early Challenges and Learning Experiences04:48 - The Role of Google Ads in Meg's Business07:34 - Transition to Documentary Photography08:19 - Backyard Sessions: Capturing Childhood Memories14:10 - Planning and Executing Documentary Sessions18:25 - Overcoming Initial Fears in Family Photography19:50 - The Joys and Challenges of Day-in-the-Life Sessions24:04 - Balancing Lifestyle and Documentary Photography26:52 - Marketing Strategies for Seasonal Sessions32:03 - Building a Portfolio and Setting PricesConnect with Megmegmosher.cominstagram.com/megmosherphoto

You don't actually need big, complicated systems to make money in your business — and yes, I'm the Systems Professor saying that out loud. Hitting six figures and building a sustainable, ease-filled business are two very different things. In this episode, I'm breaking down what I call “bare bones systems”: the absolute minimum setup every creative business needs to book clients.I'll walk you through the anchor activities that matter most at each stage of the client journey, the three non-negotiables every business should have in place, and when it's time to go beyond bare bones into a full client experience glow-up.If you've been stuck thinking you need to do everything before you can feel legit — let this episode give you permission to start small and still move forward.Linked Mentioned Systems in Session (done-WITH-you systems setup)5-minute booking proposal (FREE training)How to Create a 5-Minute Booking Process (podcast episode)5 Workflows Every Creative Needs (podcast episode)

Think your most engaged followers are the ones double-tapping your latest Reel? Think again.

I've been shouting from the rooftops about using video in your client experience—and today, I've got backup. In this episode, I'm joined by Carolyn Leasure, a website evolution expert who turns scrappy Squarespace sites into smooth, branded systems. We're diving into the magic of asynchronous video and how it can transform the way you connect with leads and clients.Carolyn shares how she first implemented asynchronous video for a client and the three powerhouse ways she uses it in her own business: dynamic FAQs, interactive sales pages, and streamlined testimonial collection. We also talk about buyer behavior, zero-party data, and why personalization it the most impactful asset.Find It Quickly00:27 - Meet Carolyn 01:30 - The Power of Asynchronous Video04:24 - Implementing Asynchronous Video in Business06:59 - Dynamic FAQ Pages: Enhancing User Experience15:40 - Dynamic Sales Pages: Personalizing the Sales Journey20:11 - The Value of Client Feedback21:36 - The Power of Customer Testimonials23:20 - Collecting and Utilizing Testimonials26:13 - Leveraging Video for Client Interaction31:14 - Asynchronous Communication BenefitsResources MentionedVideo AskConvert BoxDubsadoNotionConnect with CarolynWebsite: maypopcreativestudio.comQuiz: maypopcreativestudio.com/colie

When Taylor Swift and Travis Kelce announced their engagement, the internet went wild. But instead of just scrolling through memes, I started thinking about the photographer who actually booked that session — and more importantly, what would have happened if that inquiry landed in your inbox.Here's the hard truth: if your systems aren't set up to respond quickly, guide people clearly, and book smoothly, you could miss out on dream clients, celebrity or not. In this episode, I'm walking you through the “Taylor & Travis Engagement Test” — a playful but real way to measure whether your inquiry-to-booking systems are ready.Why your inquiry response system matters more than you thinkHow to prevent dream clients from slipping through the cracksWhy a smooth, consistent booking process builds trust and referralsHow Systems in Session helps you create a client experience that actually worksReady to work on your client experience?Explore Systems in Session: https://coliejames.com/systems-in-sessionListen to the Client Experience Series on Business-First Creatives Podcast: https://coliejames.com/tag/client-experience-series/ Follow me on Instagram: https://instagram.com/coliejamesWatch on YouTube:https://www.youtube.com/playlist?list=PLzOBVgYN-2lx0bMaDF7d0kByxGSjRq5Mg

If you're not tracking it, you're winging it. That's why it's important to have a system in place to help keep you accountable. In this episode, Melissa Arlena joins us to discuss the power of airtable and accountability. Listen in as we discuss systematizing recurring revenue and keeping clients from slipping through the cracks. Whether you're running a course, a coaching program, or a service-based business—this episode unpacks the real reasons you need better systems (and how Airtable can be your operations BFF).Find It Quickly00:27 - Welcoming Back Melissa Arlena01:20 - Diving into Airtable01:52 - Client Hub & Airtable04:14 - Website and Offer Refinement05:39 - Airtable for Blogging Club and Recurring Income06:40 - Automations and Payment Tracking13:16 - Email Automations and Client Check-ins16:05 - The Importance of Client Accountability16:43 - Challenges of Time Zones in Coaching Programs17:23 - Maximizing Group Coaching Calls18:48 - Using Airtable for Client Experience Audits19:47 - Automating Client Follow-Ups with Airtable20:10 - Organizing Content and Client Data with Airtable22:48 - Airtable for Photographers: Tracking Client Interactions25:03 - Leveraging Airtable for Business InsightsResources MentionedEpisode 211: Marketing Mondays Will Transform Your Business Strategy with Melissa Arlena and Alison BellEpisode 80: SEO Best Practices for Photographers | Simple SEO Series with Melissa Arlena (Part 2)Content Hub TemplateAirtableThrivecartZapierFlodeskHoneyBookDubsadoTáveConnect with MelissaWebsite: pictureperfectrankings.comPodcast: pictureperfectrankings.com/photography-podcastFree FB Group: facebook.com/groups/pictureperfectrankingsInstagram: instagram.com/pictureperfectrankings

What if your next five clients aren't on Instagram, but actually sitting across from you at an in-person event? Tiffany Crenshaw is a former teacher turned photographer turned educator, and she's sharing her unconventional but highly effective strategies for growing your email list in person. We're talking QR codes at mom events, blog post reuse, and making real-world connections convert to real income.Find It Quickly00:28 - Meet Tiffany Crenshaw01:36 - The Importance of Email Marketing05:45 - Growing Your Email List at In-Person Events08:52 - Creating Effective QR Codes for Email Sign-Ups17:42 - Analyzing Email Marketing Success20:39 - Personal Follow-Up Strategies21:13 - Importance of Email Open Rates21:52 - Power of In-Person Connections24:16 - Email Marketing Frequency24:49 - Creating Engaging Email Content27:33 - Educational Content in Emails31:56 - Leveraging Blog Posts for Client Engagement35:08 - Planning In-Person EventsMentioned in this EpisodeThe Email Growth ClubEmail Like You Mean ItConnect with TiffanyWebsite: animalhouse-photography.comEducation: animalhouse-photography.com/for-photographersInstagram: instagram.com/animalhousephotography

The first day of school hits different when your kid starts high school — and when you realize you don't have to pack a lunch, drive carpool, or even set an alarm. In this episode, I'm sharing a personal peek into what this season looks like for me, how my work rhythm has evolved over the years, and why I'm fiercely protecting space on my calendar instead of filling it the minute more “free time” appears.If you've ever thought, “I'll get so much more done once the kids are in school,” this one's your gentle nudge to pace yourself.

I almost made a catastrophic business move by shutting everything down. Thankfully, a conversation with my business bestie Sabrina helped me take a step back to assess. What started as a low-energy confession turned into a revelation about patience, energetics, and realigning offers with what lights me up, so we decided to bring it to the podcast.Find It Quickly03:05 - Discussing Business Challenges04:40 - Advice on Business Decisions08:17 - Turning Points and Positive Changes14:39 - Reevaluating Business StrategiesMentioned in this EpisodeEpisode 152: Q3 Business Bestie Chat with Colie JamesShoot It Straight PodcastConnect with Sabrinasabrinagebhardt.cominstagram.com/sabrinagebhardtphotographyShoot It Straight Podcast

Let me just say it—July was fucking awesome. After a season of mostly behind-the-scenes content creation (and zero solo podcast episodes for all of 2024), I came back in a big way.Inside this July Roundup episode, I'm taking you behind the curtain of the best month I've had in business since 2023. I'm walking through what worked, what I retired just as fast as I launched it, and how I'm thinking about client experience, visibility, and high-touch offers for the rest of 2025.If you've ever needed permission to build in public, pivot mid-launch, or shut something down that was a good idea but isn't your forever offer—this one's for you.Questions answered in this episode✨ Where did Workflow Fast Pass go?✨ What is Systems in Session and do you need it?✨ How am I reframing the client experience conversation?✨ Who am I excited to work with next?✨ When is Systems in Session opening back up?Systems in Session WaitlistWorkflow Fastpass WaitlistEmail Like You Mean It Sales PageMaddie Peschong Episodes #1 #2 #3Charge More Stress Less Webinar ReplaySales Parade from Ceels Lockley

If you've ever opened ChatGPT, typed “write my blog post,” and cringed at the results—you're not alone. This episode dives into what it really takes to build an AI tool that doesn't sound like a robot.Join me as I welcome back my friend Annemie Tonken from This Can't Be That Hard to talk about her deep dive into AI tools—yes, the same woman who once called blogging “too time-consuming” is now building AI-powered systems to help photographers blog better and faster. We go behind the scenes of her new blogging tool, how it's changing the game inside her Consistency Club, and why “just being good at ChatGPT” isn't enough.Find It Quickly00:56 - Diving into AI Tools04:34 - The Challenges and Potential of AI in Blogging14:04 - Introducing Consistency Club22:41 - Voice Notes for Storytelling23:08 -The Role of AI in Content Creation23:35 - Quality Over Quantity in Blogging26:17 - Introducing Consistency Club's New Too27:04 - Customizing and Finalizing Your Blog Post35:36 - The Future of AI and Human CollaborationResources MentionedHow Automated Processes Can Help Strengthen Client Relationships with Annemie TonkenExpanding into Education with Annemie TonkenThe 4 Buyer Types and How to Sell to Each One with Courtney FanningBuilding Your Content Strategy with the Marketing Jar with Dayna SchaafConnect with AnnemieAnnemie's PodcastAnnemie's WebsiteAnnemie's InstagramConsistency ClubSummit

You don't need to fix everything at once — but you do need to fix the thing that's slowing you down.In this episode, I'm walking you through the 3 essentials every creative business needs in their client experience and the 3 paths you can take to improve your systems based on your budget, time, and capacity.Whether you're ready to send better emails, book clients faster, or overhaul your entire process — this is how we find the right next step for you.Links MentionedIf you're ready to improve your client experience but not sure where to start, head to coliejames.com/systems and listen to Fix It First — my private podcast that helps you figure out exactly what needs fixing first inside your client experience systems.Want my eyes on your actual process? You can book a full Client Experience Audit at coliejames.com/audit.If your proposal is the weak link, grab the five-minute booking Proposal Template at coliejames.com/dubsado-proposal-templates.For those of you struggling with what to say and when, grab my free email writing guide Emails That Convert at coliejames.com/emails.Or dive deeper with the full course, Email Like You Mean It, at coliejames.com/email.And if you're ready to build your client experience systems from start to finish, you can either DIY with the CRM Blueprint at coliejames.com/crm-blueprint or join me for a more supported experience inside Systems in Session at coliejames.com/systems-in-session.

I am popping in with a short solo today.If you have a moment, and want to give me a birthday present, leave a review for this podcast on Spotify or Apple Podcasts ❤️

Accessibility isn't sexy—but it's essential. Erin Perkins of Mabely Q joins us to talk about something most business owners haven't truly considered: accessibility in the client experience. Erin is a powerful advocate and educator who teaches entrepreneurs how to make their businesses more inclusive without overhauling everything at once.From websites to emails to podcasts, we unpack practical, doable ways to start making your content and services more accessible today. Erin's success framework will help you identify one area to focus on and give you a clear, manageable path forward.Find It Quickly00:28 - Meet Erin02:08 - Starting with Accessibility: Where to Begin04:09 - Tools for Website Accessibility10:31 - The Importance of Alt Text and SEO17:34 -Email Marketing and Accessibility20:32 - Email Formatting Tips for Better Readability21:06 - Importance of Mobile-Friendly Emails23:07 - Accessibility Features on iPhone24:22 - Avoiding Overlays on Websites24:55 -Making Podcasts and Videos Accessible25:48 - Editing AI Transcripts for Accuracy27:36 - Sharing Transcripts with Your Audience28:25 - Best Practices for Podcast Transcripts31:20 -Integrating Accessibility into Your WorkflowMentioned in this EpisodeHeadings MapColor BuddyShe Knows Alt Text AI ToolPodcast WorkshopConnect with Erinmabelyq.cominstagram.com/mabely_q

I thought I'd nailed my warm-up offer.Sales page created in less than 3 hours.Sold a few during my Sales Parade.Two weeks later? I pulled it.In this episode, I'm sharing why I retired a brand new offer, what's staying in my ecosystem, and how I'm realigning everything around the 3 essentials of a client experience that actually converts.Rethinking your entry offer too? This pivot might be exactly what you need to hear.LINKS MENTIONED:→ Book a Client Experience Audit: https://coliejames.com/audit→ Grab the Proposal Template: https://coliejames.com/proposal-templateLaunch Your Own Way from Kelsey McCormick of Coming Up RosesSales Parade with Ceels Lockley (aff link)Creating an Irresistible Warm-Up Offer - Sold Out Offers Podcast with Ceels LockleyYou're Entry Level Offer Isn't Just Cute - It's Crucial - Lazy Business Podcast with Emylee Williams and Jess Eley

Ready to finally hit publish on that Facebook ad you've been scared to run? Facebook Ad strategist Jana Bishop joins us to make paid ads feel accessible. We explore how creatives and online business owners can start testing ads for just $1 a day, why warm audiences should be your first target, and how to know if your offer is ready for paid promotion. Find It Quickly00:28 - Meet Jana Bishop01:31 - Jana's Journey into Ads03:54 - The Power of Ads and Organic Marketing07:54 - Getting Started with Ads: Tips and Strategies14:30 - Understanding Audiences: Cold vs. Warm21:24 - Crafting Effective Ad Copy for Different Audiences24:15 - The Importance of Testing in Ad Campaigns25:45 - Understanding the Importance of Creative and Copy in Ads26:12 - Setting Up and Testing Traffic Campaigns27:13 - Analyzing Ad Performance and Metrics28:17 - Clarifying Traffic vs. Sales Campaigns30:56 - The Role of Organic Sales in Ad Success33:10 - Ads for High-Ticket vs. Low-Ticket Offers36:22 - The Power of Retargeting and Email MarketingMentioned in this Episodecreativeeducatorconference.comConnect with Janajanabishop.cominstagram.com/thejanabishop

Are your inquiry emails turning off your best leads?

Are your inquiry emails turning off your best leads?

If you've ever wondered why you do what you do, the Enneagram might just hold the answers. In this episode, Ashton Whitmoyer-Ober of Enneagram Ashton joins us to talk about how this ancient typing system can transform your business, relationships, and self-awareness. Ashton breaks down how to go beyond the test results by understanding motivation, wings, and behavioral patterns, allowing for authentic transformation in business and life.Explore the Enneagram TypesType 1: The Reformer - The Rational, Idealistic TypeType 2: The Helper - The Caring, Interpersonal TypeType 3: The Achiever - The Success-Oriented, Pragmatic TypeType 4: The Individualist - The Sensitive, Withdrawn TypeType 5: The Investigator - The Intense, Cerebral TypeType 6: The Loyalist - The Committed, Security-Oriented TypeType 7: The Enthusiast - The Busy, Fun-Loving TypeType 8: The Challenger - The Powerful, Dominating TypeType 9: The Peacemaker - The Easygoing, Self-Effacing TypeFind It Quickly01:29 - Meet Enneagram Ashton02:10 - Ashton's Background and Transition04:12 - Understanding the Enneagram06:30 - Personal Experiences with the Enneagram11:39 - The Role of Tests in Enneagram Typing17:20 - Healthy vs. Unhealthy Levels26:47 - Using the Enneagram in RelationshipsMentioned in this EpisodeAshton's Instagram: @enneagramashtonAshton's Website: enneagramashton.comRHETI Enneagram Test: enneagraminstitute.com/rhetiTruity Enneagram Test: truity.com/test/enneagram-personality-test

Fall family photography season is almost here, and if you're already bracing for the wave of inquiries, back-to-back sessions, and late-night editing marathons — this episode is your survival guide. I'm walking you through the three biggest bottlenecks that leave photographers overwhelmed every single fall… and exactly how to fix them before you hit burnout.This one's short and actionable, and yes — I'm absolutely inviting you to stop being the bottleneck in your own business.Find it quickly:00:00 — Why this episode is your fall prep wake-up call01:18 — Bottleneck #1: Editing will eat you alive (human vs. AI)05:22 — Bottleneck #2: You still don't have a 5-minute booking process08:21 — Bottleneck #3: You're still sending every client email yourself10:24 — Why automation still needs personality11:14 — What the Workflow Fast Pass is (and why I built it)13:54 — Let this fall season feel different

What if your brain's unique wiring isn't a flaw… but your secret advantage? That's exactly what we explore in my conversation with Molly McCauley. Molly's neurodivergent diagnosis became the lens through which she redesigned her business, team, and teaching. Growing up in a family of educators and artists, she used art and design to navigate a traditional education system that didn't always support her learning needs. That same creativity eventually turned into a thriving photography and education business. Listen in as we discuss what it really looks like to build a successful business as a neurodivergent entrepreneur. Find It Quickly00:28 - Meet Molly McCauley00:58 - Molly's Journey into Photography05:28 - The Stigma of Creative Businesses06:41 - Molly's Talk at Creative Educator Conference07:32 - Understanding Neurodivergence in Business09:28 - Reflections on Teaching and Learning17:16 - Molly's Business Systems and Outsourcing25:14 - The Importance of Outsourcing27:02 - Finding the Right Virtual Assistant29:29 - Challenges in Early Business Years31:57 - Embracing Systems and Specialists36:39 - The Evolution of Make Pretty Workshops44:19 - The Value of Styled Shoots and WorkshopsMentioned in this EpisodeEpisode 25: Sarah Potts: BTS of Hiring My VACreative Educator ConferenceConnect with Mollymollymccauley.cominstagram.com/mollymccauley_photoinstagram.com/makeprettyworkshopmakeprettyworkshop.com/the-vault

It's my birthday month, and I'm celebrating by simplifying my backend and shifting how I sell. In this solo episode, I'm walking you through why I removed my standalone email and workflow templates from the System Shop—and what I'm replacing them with.From retiring offers to introducing semi-custom workflow templates (built with a little help from my AI tools), I'm sharing the strategy behind these changes and how they better support my clients and my business. If you've ever wondered what to do with an offer that still sells but no longer aligns, this one's for you.

Do you find yourself dreading content creation and waiting for the algorithm to feature your posts? In this episode, I sat down with Andréa Jones, mindful marketing strategist extraordinaire, to talk about why email might need to become your primary marketing channel. No more chasing social media algorithms: we're building connection, conversions, and clarity in the inbox.Find it Quickly:00:56 - Shifting from Social Media to Email Marketing03:05 - The Challenges of Social Media06:53 - The Power of Email Marketing17:03 - Embracing AI in Marketing24:09 - The Writing Process: Talk First, Write Second24:35 - Using AI for Email Summarization24:55 - Storytelling in Emails25:37 - Stories and Email Writing27:21 - AI for Organization and Focus29:56 - Analyzing and Synthesizing Content with AI32:53 - Repurposing Content Across Platforms38:24 - Personalized Marketing Strategies40:40 - Big Inbox Energy TrainingConnect with Andréa:Website: onlinedrea.comInstagram: instagram.com/onlinedreaThreads: threads.net/@onlinedreaYouTube: youtube.com/@onlinedreaonlinedrea.com/bie

Your client experience doesn't start with a workflow or a fancy journey map. It starts with the words you choose and the tone you set.In this solo episode, I'm breaking down the 5 Client Experience Essentials — the layered framework I now use to help creatives build businesses that book faster, serve better, and feel easier to run. And while most people start with automation or journey mapping, I'm here to tell you why the real foundation of your experience is your client communication.If you've ever felt like your backend was “done” but your clients still seemed confused, clunky, or ghost-prone — this one's for you.Find It Quickly:01:10 — The 5 Client Experience Essentials, defined02:10 — Why most creatives start with the wrong layer02:28 — House analogy: what communication, workflows, and delivery systems really are03:14 — Why poor communication breaks even great systems04:31 — Your voice is the experience: what builds trust04:53 — Where journey mapping fits (and why it's not step 1)05:14 — What to fix first if your experience feels clunky05:37 — From systems strategist to experience architect06:06 — Inside Email Like You Mean It and how it helps

What if I introduced you to the person who completely changed how I use AI in my business? I want you to meet Kenzie  Soderberg, the AI strategist behind The Brand Blueprint. In this episode, we explore why AI isn't just a flashy gimmick—it's reshaping workflows, first drafts, and even offer strategy at lightning speed. With Kenzie's human-first approach, we deep dive into training AI like an intern, infusing voice and values into every prompt, and harnessing memory so you don't repeat yourself.Find it Quickly:00:45 - Meet Kinsey Soderberg03:32 - The Rise of AI in Business08:51 - Training Your AI Assistant: Best Practices14:08 - The Power of Memory in AI Tools22:45 - Creating a Brand Blueprint with AI30:39 - Introduction to the Brand Persona Mini Course31:34 - The Importance of the Offer Suite33:10 - Simplifying Your Offer Suite with AI33:42 - Creating an Everything Page35:25 - Using AI to Plan and Strategize37:42 - AI Integration in Business Tools40:33 - Customizing AI for Your Business Needs48:50 - The Future of AI in BusinessMentioned in this Episode:DescriptHoneyBookConnect with Kinsey:Website: authenticaiforentrepreneurs.comAI Brand Blueprint: authenticaiforentrepreneurs.com/ai-brand-blueprintInstagram: instagram.com/authenticaiforentrepreneurs

Today, I'm bringing back one of the most practical episodes from the Business-First Creatives archive—Episode 123 from my original Video Visibility Series. We're talking about three simple client experience videos that build trust, improve communication, and help you stop repeating yourself. If you've been leaning into email lately (like many of us), this replay is your reminder that video deserves a place in your backend too.These videos can slot right into your forms if you are a Dubsado or Honeybook user, or linked elsewhere inside your workflows for another CRM—and once you make them, they keep working for you 24/7.Find It Quickly00:00 – Why this old episode still hits hard (and why I'm bringing it back now)01:19 – The sneaky client experience gap most creatives overlook03:49 – A mindset shift that makes recording video feel way less scary03:59 – The video that builds trust before you ever reply to an inquiry06:35 – Could this simple video replace your entire sales call?08:38 – The most underrated way to increase client satisfaction (with one video)10:26 – Bonus tip: How to turn these private videos into SEO boosters12:04 – Your process might need a totally different video—here's how to figure it out12:27 – Should I make a full series on client experience videos? (Tell me!)Links MentionedEpisode 207 – How to Nail Your Offer IntroductionCRM Blueprint for CreativesEmail Like You Mean ItFollow me on Threads

Ever felt like your emails just aren't landing? This episode is your permission slip to stop overthinking and start aligning. I sat down with email copywriter Breanna Owen to dive deep into writing emails that feel good, connect authentically, and actually convert. Listen in as she leads with email energetics and brings human design into how we think about messaging.Find it Quickly:00:24 - Meet Breanna Owen01:01 - Breanna's Unique Approach to Email Marketing01:40 - Breanna's Journey: From Fashion to Email Marketing03:49 - The Power of Email Automation08:55 - Post-Purchase Email Sequences15:39 - Common Mistakes in Email Marketing21:00 - Repurposing Emails into Blog Posts21:58 - Reflecting on the Episode22:02 - Turning Emails into Blog Posts22:45 - Creative Ways to Repurpose Content23:49 - The User Experience in Email Marketing26:57 - Exploring Audio Formats for Emails31:46 - Human Design and Email MarketingMentioned in this Episode:SEO is Everywhere: Optimizing Your Content with Brittany HerzbergEmbracing Workflows & Automations in Your CRM: HoneyBook Case Study with Brittany HerzbergSEO through Case Studies | Simple SEO Series with Brittany Herzberg (Part 3)The Basic B PodcastStorytelling Email Marketing w/ Breanna Owen [The Basic B Podcast]How to Turn an Email into a Blog Post w/ Breanna Owen [The Basic B Podcast]Email Me: hi@coliejames.comConnect with Breanna:Website: owenyourmark.comGet on her email list: owenyourmark.com/linksInstagram: instagram.com/owenyourmark

In part two of Emails Behind the Experience, I'm sharing a lesson straight from inside my course, Email Like You Mean It. It's called The Confidence Loop — and it explains how every email you send (or don't send) shapes the client experience.Because let's be real: your workflows might be automated, but your client relationships aren't. And when someone ghosts after a strong inquiry? It's not your pricing — it's a confidence gap.If you want your emails to stop falling flat and start building trust from the very first touchpoint, this episode is for you.What You'll Learn in This EpisodeWhy good work alone doesn't create raving fansHow communication builds (or breaks) client trustThe core steps of the Confidence Loop frameworkReal-world moments that reinforce—or ruin—your client's decision to bookHow to create an email system that builds momentum, not confusion

In this solo episode, I'm giving a glow-up to my most downloaded and shared episode from this podcast: the workflows every creative business needs.I'm expanding from the original 4-workflow framework to 5 — because not only have the tools improved (hello, HoneyBook Automations 2.0

What if I told you that your sales page might be turning buyers away before they even click? Courtney Fanning joins us to dig into why people buy (or don't). From the socializer who shops based on vibes to the thinker who reads every last FAQ, Courtney walks us through the four buyer types—and how your messaging needs to shift if you want to convert each one.Listen in as we chat about how your business stage affects your buying behavior, why done-with-you offers are such a wild ride to sell, and how to adapt your messaging without burning it all down. If you've ever been confused by crickets on your sales page, this one's for you.Find it Quickly:00:24 - Meet Our Guest: Courtney Fanning01:14 - The Fascinating World of Buyer Personas02:59 - The Four Buyer Types06:05 - Deep Dive into the Socializer09:12 - Understanding the Director11:08 - Exploring the Relator13:20 - Insights on the Thinker14:55 - Blending Buyer Types and Sales Strategies19:52 - Adapting Sales Messaging for Business Growth24:38 - Navigating Post-COVID Business Shifts25:17 - Adapting Messaging for New Audiences25:52 - Small Changes, Big Impact26:29 - The Power of Relationship Marketing28:45 - Crafting Effective Sales Pages30:04 - Understanding Buyer Types33:56 - Leveraging AI for Copywriting39:56 - Balancing DIY and Done For You ProgramsMentioned in this Episode:Sarah BlakelyInteractBlog Post on the 4 Buyer Typesthiscantbethathard.comClaudeChatGPTConnect with Courtneybigpicturecopywriting.combigpicturecopywriting.com/quizinstagram.com/bigpicturecopywriting

It's time for a replay—but not just any replay. This solo episode from 2023 dives into one of the most persistent questions in creative business: Should you niche down?Never say never... because now in 2025 I'm back with an update. After years of expanding to serve all kinds of creatives, I've decided to re-niche back down… to photographers, and even expand to branding, senior, and wedding photographers. Yes, even though I'm not actively shooting anymore, I'm going all in on photographers. So let's unpack what's changed, what hasn't, and how to think more strategically about niching in your own business.

Ever wondered what three years of podcasting can really do for your business? In this special episode, I switch seats with my producer, Haylee Gaffin, as she interviews me about how I've used Business-First Creatives to grow, market, and evolve my business. Listen in as we walk through launching my podcast three years ago to turning it into a strategic, revenue-driving content engine, I share the pivots, lessons, and behind-the-scenes of what's actually working in my podcast strategy.Find it Quickly:00:47 - The Journey of Starting a Podcast04:29 - Launch Strategies and Initial Challenges07:18 - Evolving Content and Audience10:10 - Leveraging Podcasts for Business Growth14:47 - Repurposing Content and Marketing Strategies22:23 - Feed Drops and Collaborative Opportunities25:05 - Integrating Podcast Goals with Business Objectives25:32 - The Importance of Client Testimonials26:48 - Feedback from Chat GPT27:53 - Revamping Podcast Content Strategy29:43 - Email Marketing Strategies35:55 - Testing and Adapting Strategies38:10 - Podcasting ROI and Success Stories45:55 - Future Plans for the Podcast47:42 - Three-Year Podcast AnniversaryMentioned in this Episode:Airtable Content HubThis Can't Be That Hard with Annemie TonkenTalk Copy to Me with Erin OllilaCopywriter on Call with Sara GillisUnprofessional Entrepreneur with Felly DayShoot It Straight with Sabrina GebhardtConnect with Haylee:gaffincreative.cominstagram.com/hayleegaffinclockinginpodcast.com