Weekly bite-sized episodes for entrepreneurs who want to lead in business with alignment and community in the forefront. In just 20 minutes, host Katrina Widener (that’s me!) shares implementable advice, interviews guest experts, and highlights key takeaways from real hot seat meetings inside her group coaching program.
Building a business with less stress? That's what this episode with holistic business coach Elisa Becker explains how to achieve for yourself. You'll learn about your nervous system, why building a business that takes it into account is key for long-term success, and what implementable steps you can take in your own business. Episode Links: Join the party on Instagram Get full podcast transcriptions and show notes Find Elisa on Instagram Learn more about Elisa on their website
We often hear how video can help you promote and market your services. But rarely do we learn how we can utilize it to update and upgrade the processes and systems in our business for a more streamlined customer experience — and to add ease and simplicity into our own lives. Listen as video strategist Kyle Livingood shares how you can use it for your own business. Episode Links: Join the party on Instagram Get full podcast transcriptions and show notes Find Kyle on Instagram Learn more about Kyle on his website
As a business coach, one of the biggest areas my clients ask for advice in is around pricing their offers. Listen in as I share my three step formula to how to confidently and strategically price your services. Episode Links: Join the party on Instagram Get full podcast transcriptions and show notes
Being the CFO in your business goes far beyond bookeeping and accounting. Listen as Erinn Bridgmann shares specific and practical tips (including the five financial goals everyone should consider) to grow your wealth. Episode Links: Join the party on Instagram Get full podcast transcriptions and show notes Find Erinn on Instagram Learn more about Erinn on her website Download Erinn's Wealthy Woman Checklist
Whether you're in your first or tenth year of business, sometimes your offers just aren't converting! Join us as Peggy Re James shares tangible ways you can trouble shoot your messaging, strategy, and offers so you can create more momentum and conversions. Episode Links: Join the party on Instagram Get full podcast transcriptions and show notes Find Peggy on Instagram Learn more about Peggy on her website
Growing your own reach can feel like a neverending journey in your business -- listen as expert Tara Trottier provides tangible resources for how you can leverage the network of the people around you to expand your own. Episode Links: Join the party on Instagram Get full podcast transcriptions and show notes Find Tara on Instagram Learn more about Tara on her website Get this free resource to grow your email list and collaboration network
Building a business that takes social change into account can feel overwhelming -- often we don't even know where to start. Guest expert Stephanie Malon-Rufi takes you through the first tangible steps and exercises to do when building social impact into your business. Episode Links: Join the party on Instagram Get full podcast transcriptions and show notes Find Stephanie on Instagram Learn more about Stephanie on her website Take the quiz to see if your business is sparking social change
In this episode, guest expert Whitney Morrison shares the ins and outs of her no budget philosophy — including both practical wealth building strategies and key mindset shifts to make it happen. Episode Links: Join the party on Instagram Get full podcast transcriptions and show notes Find Whitney on Instagram Learn more about Whitney on her website Get your free training to start your no budget money plan
Creating copy for your website and marketing materials can feel overwhelming for even the most experience of entrepreneurs. In this episode, Sage Polaris shares the copywriting strategy she used to get a client over $1.25 million in a single launch. Episode Links: Join the party on Instagram Get full podcast transcriptions and show notes Find Sage on Instagram Learn more about Sage on her website Get Sage's free email template
In entrepreneurship — and especially for women in business — self doubt can be one of the biggest things that holds you back from your success. Self doubt slayer Renae Saager shares how to tune into yourself and rely on your self trust to find motivation and success in business. Episode Links: Join the party on Instagram Get full podcast transcriptions and show notes Find Renae on Instagram Learn more about Renae on her website
LinkedIn can feel confusing, spammy, and overly professional or boring. Learn how to understand this live networking platform and use it to achieve your goals in this episode with guest expert Britta Blanski. Episode Links: Join the party on Instagram Get full podcast transcriptions and show notes Find Britta on LinkedIn Learn more about Britta on her website Download Britta's free LinkedIn guide
There's setting goals and then there's setting the *right* goals in your business. Guest expert Christi Johnson shares with Katrina the five most common goal setting mistakes entrepreneurs make — and how to avoid them. Episode Links: Join the party on Instagram Get full podcast transcriptions and show notes Find Christi on Instagram Learn more about her on her website
So your services and offerings aren't selling. What gives? Listen to today's episode where business coach Katrina Widener walks you through the process she takes with her clients when their sales aren't converting. Episode Links: Join the party on Instagram Get full transcription and show notes for this episode
Navigating the business world when it doesn't align with your values can be challenging. Listen in as anticapitalist coach Lauren Kay Roberts explains how we can run businesses where everyone can thrive while bringing in money and maintaining values. KATRINA WIDENER COACHING INSTAGRAM: https://www.instagram.com/katrina.widener/ BADASS BUSINESS SQUAD SHOW NOTES: https://www.katrinawidener.com/badass-business-squad-podcast
There are a lot of big things that happen when you run a business. There are big decisions, big tasks, and big milestones you want to hit. In this week's episode, brain coach Jocelyn Brady helps us understand how to help our brain and behavior work together to overcome the fear of perfectionism and get motivated to take action toward those big things. KATRINA WIDENER COACHING INSTAGRAM: https://www.instagram.com/katrina.widener/ BADASS BUSINESS SQUAD SHOW NOTES: https://www.katrinawidener.com/badass-business-squad-podcast
Building your inner circle is a non-negotiable part of running a successful business. Whether you're a visionary CEO who struggles with understanding finances or a bookkeeper who shies away from marketing their services, an intentional community of connections can help you reach new levels of fulfillment and a sense of belonging in a space that can feel lonely sometimes. KATRINA WIDENER COACHING INSTAGRAM: https://www.instagram.com/katrina.widener/ BADASS BUSINESS SQUAD SHOW NOTES: https://www.katrinawidener.com/badass-business-squad-podcast
Running a proactive instead of a reactive business requires a bit of system planning which can feel intimidating at first. Join us on today's episode as Sabrina breaks down the three questions you need to answer before you can delegate and create a jaw-dropping client experience that gives you more time. KATRINA WIDENER COACHING INSTAGRAM: https://www.instagram.com/katrina.widener/ BADASS BUSINESS SQUAD SHOW NOTES: https://www.katrinawidener.com/badass-business-squad-podcast
In part four of this series, Katrina will be dishing out all the juicy details you really want to know, like the actual numbers behind her launch, lessons she learned, and how to adjust for future launches (plus, helpful mindset tips to keep in mind when executing your own launch). There's no gatekeeping inside this episode! KATRINA WIDENER COACHING INSTAGRAM: https://www.instagram.com/katrina.widener/ BADASS BUSINESS SQUAD SHOW NOTES: https://www.katrinawidener.com/badass-business-squad-podcast
In part three of this series, Katrina talks about how to set up the execution of everything within your launch plan to avoid burnout and overwhelm. Get the scoop on how she used her timelines to batch content, host a successful launch event, and show up on Instagram feeling inspired instead of forced. KATRINA WIDENER COACHING INSTAGRAM: https://www.instagram.com/katrina.widener/ BADASS BUSINESS SQUAD SHOW NOTES: https://www.katrinawidener.com/badass-business-squad-podcast
In part two of this series, Katrina describes her content creation process including why she chose to do an Instagram reel-heavy launch, how she broke the launch into four separate strategic stages, and what she did when her plans were interrupted (b/c #reallife). KATRINA WIDENER COACHING INSTAGRAM: https://www.instagram.com/katrina.widener/ BADASS BUSINESS SQUAD SHOW NOTES: https://www.katrinawidener.com/badass-business-squad-podcast
Join us as Katrina kicks off a new series in the podcast and shares the behind-the-scenes of how to create a launch for your business that not only converts into clients -- but also sets it up to feel easy and effective the whole way through. In part one of this four-part series, Katrina breaks down what she launched, how she decided to format it, transforming her audience to a new buying culture, and the four stages of her launch plan. KATRINA WIDENER COACHING INSTAGRAM: https://www.instagram.com/katrina.widener/ BADASS BUSINESS SQUAD SHOW NOTES: https://www.katrinawidener.com/badass-business-squad-podcast
If you've been thinking of starting a podcast, be sure to listen to today's episode as podcast consultant Beth Gibbs and Katrina discuss what to know before you decide if podcasting is right for you. KATRINA WIDENER COACHING INSTAGRAM: https://www.instagram.com/katrina.widener/ BADASS BUSINESS SQUAD SHOW NOTES: https://www.katrinawidener.com/badass-business-squad-podcast
Talking about your business can be uncomfortable, but it's incredibly important to build awareness around what you love to do. In today's episode, positioning coach and creative director Hillary Weiss Pressword breaks down how to conquer resistance to selling and put yourself out there. KATRINA WIDENER COACHING INSTAGRAM: https://www.instagram.com/katrina.widener/ BADASS BUSINESS SQUAD SHOW NOTES: https://www.katrinawidener.com/badass-business-squad-podcast
Consistent motivation can be a real struggle as an entrepreneur. Listen in to today's podcast as psychologist Jenna Hellberg shares her framework for creating a sustainable business that feels good. KATRINA WIDENER COACHING INSTAGRAM: https://www.instagram.com/katrina.widener/ BADASS BUSINESS SQUAD SHOW NOTES: https://www.katrinawidener.com/badass-business-squad-podcast
In entrepreneurship, it's easy to think we know what our clients need. but what if we actually asked them what they're looking for? In today's episode, brand and business strategist Brittany Barnhart shares how to have those two-way conversations so you can create content that resonates and move your business forward. KATRINA WIDENER COACHING INSTAGRAM: https://www.instagram.com/katrina.widener/ BADASS BUSINESS SQUAD SHOW NOTES: https://www.katrinawidener.com/badass-business-squad-podcast
Knowing your business' financial metrics can feel super daunting. In today's episode, financial expert Stephanie Skryzowski simplifies what three metrics are most important to understand and how those numbers will help you make strategic, smart decisions for business growth. KATRINA WIDENER COACHING INSTAGRAM: https://www.instagram.com/katrina.widener/ BADASS BUSINESS SQUAD SHOW NOTES: https://www.katrinawidener.com/badass-business-squad-podcast
Implementing inclusive language and practices doesn't have to feel like a big undertaking. Listen in as Megs Pulvermacher shares some small signals you can make in your business to share your support for the queer community KATRINA WIDENER COACHING INSTAGRAM: https://www.instagram.com/katrina.widener/ BADASS BUSINESS SQUAD SHOW NOTES: https://www.katrinawidener.com/badass-business-squad-podcast
Standing out in the online business world can feel both incredibly hard to do -- and incredibly vulnerable. Listen as self-expression and creativity coach Caroline Scruggs teaches how to use the inherent power of your voice to tap into your unique form of self-expression within your business. KATRINA WIDENER COACHING INSTAGRAM: https://www.instagram.com/katrina.widener/ BADASS BUSINESS SQUAD SHOW NOTES: https://www.katrinawidener.com/badass-business-squad-podcast
Unpopular opinion: Hiring a business coach may not be for you at this moment. Join Katrina as she dives deep into the 3 situations when you should pause on finding a business coach and the kind of support you may need instead. KATRINA WIDENER COACHING INSTAGRAM: https://www.instagram.com/katrina.widener/ BADASS BUSINESS SQUAD SHOWNOTES: https://www.katrinawidener.com/badass-business-squad-podcast
Managing finances to prioritize your profitability and long-term goals is something most Fortune 500 companies have in place, so why not you? Join us in this episode as money habits coach TJ Wey walks us through how to set up your business bank accounts just like the pros. KATRINA WIDENER COACHING INSTAGRAM: https://www.instagram.com/katrina.widener/ BADASS BUSINESS SQUAD SHOWNOTES: https://www.katrinawidener.com/badass-business-squad-podcast
As your online business grows, it's easy to drift away from the high-touch approach that you take in the beginning when each client is precious. But treating your customers like humans with heartbeats—not just numbers (or Stripe notifications)—can be transformative. Think better client results, more referrals, and glowing testimonials. In today's episode launch copywriter & strategist Sara Vartanian shares some of her favorite ways to build human connection touchpoints with clients. KATRINA WIDENER COACHING INSTAGRAM: https://www.instagram.com/katrina.widener/ BADASS BUSINESS SQUAD SHOWNOTES: https://www.katrinawidener.com/badass-business-squad-podcast
Mindset is a topic we cover so often as entrepreneurs, yet we rarely speak on how intricately tied it is to our mental health. In this episode, Katrina and marketing mentor Melanie Lea discuss their worries and fears around how slippery the topic of mindset can be -- especially in the unchecked world of business coaching. KATRINA WIDENER COACHING INSTAGRAM: https://www.instagram.com/katrina.widener/ BADASS BUSINESS SQUAD SHOWNOTES: https://www.katrinawidener.com/badass-business-squad-podcast
Running a proactive versus a reactive business is no easy task when our businesses are constantly changing. We dream of having a business where it eventually feels easy. In today's episode, Katrina walks through the steps you can take to achieve a proactive business that runs in alignment with your priorities./p> KATRINA WIDENER COACHING INSTAGRAM: https://www.instagram.com/katrina.widener/ BADASS BUSINESS SQUAD SHOWNOTES: https://www.katrinawidener.com/badass-business-squad-podcast
One of the best things about being an entrepreneur is you get to do business how you want. In today's episode, business strategy and mindset coach Erica Reitman shares her unique strategy to setting your offers apart from the competition. KATRINA WIDENER COACHING INSTAGRAM: https://www.instagram.com/katrina.widener/ BADASS BUSINESS SQUAD SHOWNOTES: https://www.katrinawidener.com/badass-business-squad-podcast
Did you know there are four billion daily users checking email every single day? Email is still king in the marketing world, and in today's episode, marketing and brand strategist Blaire Brown breaks down the top three email campaigns every entrepreneur should have in their business. KATRINA WIDENER COACHING INSTAGRAM: https://www.instagram.com/katrina.widener/ BADASS BUSINESS SQUAD SHOWNOTES: https://www.katrinawidener.com/badass-business-squad-podcast
Niching in entrepreneurship is a hot-button topic, and in this week's podcast Gabrielle Laura, dishes on exactly why you can't have an aligned strategy without establishing your niche first. If you don't have a defined niche, be sure to tune in as Gabrielle breaks down how to find your niche and create your sales foundation. KATRINA WIDENER COACHING INSTAGRAM: https://www.instagram.com/katrina.widener/ BADASS BUSINESS SQUAD SHOWNOTES: https://www.katrinawidener.com/badass-business-squad-podcast
Shiny object syndrome is very real in the entrepreneurship world. It's easy to think you have to do all the things to be successful. On this week's podcast, Sarah Ehlinger and Katrina discuss how to get out of your own way, believe in yourself, and trust in the transformations you're creating. KATRINA WIDENER COACHING INSTAGRAM: https://www.instagram.com/katrina.widener/ BADASS BUSINESS SQUAD SHOWNOTES: https://www.katrinawidener.com/badass-business-squad-podcast
Getting ghosted by potential clients never feels good, but what if we took that feeling and shifted it to a more positive light? In this episode, Katrina shares her experiences on working through emotions when clients ghost or say "no" and how you can shift your mindset to feel more empowered when that happens. KATRINA WIDENER COACHING INSTAGRAM: https://www.instagram.com/katrina.widener/ BADASS BUSINESS SQUAD SHOWNOTES: https://www.katrinawidener.com/badass-business-squad-podcast
Self-care usually falls to the bottom of entrepreneurs' priorities, but what if you reframe the way self-care could work for you? It can come in many forms, and in today's episode, Allison Ewing shares three tips for incorporating self-care into your life so you can show up as the best version of yourself. KATRINA WIDENER COACHING INSTAGRAM: https://www.instagram.com/katrina.widener/ BADASS BUSINESS SQUAD SHOWNOTES: https://www.katrinawidener.com/badass-business-squad-podcast
Setting up systems and workflows may not be at the top of your to-do list when running a business, but they are key to creating a great client experience and ensuring you have some work-life balance. In this week's podcast, Laura Murphy, a brand photographer and systems strategist, clarifies the top workflows you should have in your business and the value behind implementing them. KATRINA WIDENER COACHING INSTAGRAM: https://www.instagram.com/katrina.widener/ BADASS BUSINESS SQUAD SHOWNOTES: https://www.katrinawidener.com/badass-business-squad-podcast
Ever felt burnout from forcing out content because you felt you had to? Running a business is a marathon, not a sprint! In this episode, Katrina and guest expert Allison Sugahara discuss how to get back to creating content that feels fun and easy while having a strategy to attract those dream clients. KATRINA WIDENER COACHING INSTAGRAM: https://www.instagram.com/katrina.widener/ BADASS BUSINESS SQUAD SHOWNOTES: https://www.katrinawidener.com/badass-business-squad-podcast
Initiating conversations in the DMs can feel scary and sleazy, but we don't need to make it so hard on ourselves. Join Katrina and Candace Chatman, a business coach specializing in DM sales, on the podcast as they discuss how to simplify those conversations so you connect with potential clients and start having a real dialogue. KATRINA WIDENER COACHING INSTAGRAM: https://www.instagram.com/katrina.widener/ BADASS BUSINESS SQUAD SHOWNOTES: https://www.katrinawidener.com/badass-business-squad-podcast
Self-care in business is more than taking a bubble bath or treating yourself to your favorite take-out. True self-care is a long game and requires us to dig deep beyond the instant gratification a quick fix gives us. Listen in as Katrina reveals how to approach self-care by getting really honest with your fears and scary decisions. KATRINA WIDENER COACHING INSTAGRAM: https://www.instagram.com/katrina.widener/ BADASS BUSINESS SQUAD SHOWNOTES: https://www.katrinawidener.com/badass-business-squad-podcast
Curious if TikTok could be your secret marketing weapon to quick growth? On today's podcast, Celisia Stanton, the host of Truer Crime podcast, talks about how she was able to grow the podcast's TikTok account to more than 150k followers in just a few months. KATRINA WIDENER COACHING INSTAGRAM: https://www.instagram.com/katrina.widener/ BADASS BUSINESS SQUAD SHOWNOTES: https://www.katrinawidener.com/badass-business-squad-podcast
As an entrepreneur, you started your business to be "doing what you love" -- so it can feel isolating when you do struggle, especially when everyone around you is in a traditional 9-5 role. Join digital agency founder Sarah Lempa and your host Katrina Widener as they discuss the unique mental health effects entrepreneurs face and how you can feel less alone. KATRINA WIDENER COACHING INSTAGRAM: https://www.instagram.com/katrina.widener/ BADASS BUSINESS SQUAD SHOWNOTES: https://www.katrinawidener.com/badass-business-squad-podcast
Building a business is more than just marketing strategies and finding financial success -- it's also about building a life where your freedom and lifestyle are in the forefront of every decision you make. In this episode, business expert Tyler J. McCall guides us on how to run your business on your terms through his four-part vision framework. KATRINA WIDENER COACHING INSTAGRAM: https://www.instagram.com/katrina.widener/ BADASS BUSINESS SQUAD SHOWNOTES: https://www.katrinawidener.com/badass-business-squad-podcast
If you've ever felt fake or "salesy" when marketing your business, there's good news! Join Katrina and guest expert Brit Kolo as they discuss how you can make a deeper impact in a feel-good way by finding the perfect marketing strategy based on your personality type. KATRINA WIDENER COACHING INSTAGRAM: https://www.instagram.com/katrina.widener/ BADASS BUSINESS SQUAD SHOWNOTES: https://www.katrinawidener.com/badass-business-squad-podcast
For many of us, showing up on video can feel so intimidating, but the power of video really showcases who you are, what you do, and how you do it as an entrepreneur. In this episode Marvin Flavien of MK Flav Video shares why videos are not about us but about connecting with others and serving your audience. KATRINA WIDENER COACHING INSTAGRAM: https://www.instagram.com/katrina.widener/ BADASS BUSINESS SQUAD SHOWNOTES: https://www.katrinawidener.com/badass-business-squad-podcast
Whether we are laying out client interactions, choosing how we interact with collaborators, or simply creating limits in our personal lives, setting (and enforcing) boundaries are immensely necessary and life-changing in even the smallest of instances. Get inspiration around what boundaries to hold and real life examples of where to hold them in this podcast episode. KATRINA WIDENER COACHING INSTAGRAM: https://www.instagram.com/katrina.widener/ BADASS BUSINESS SQUAD SHOWNOTES: https://www.katrinawidener.com/badass-business-squad-podcast
Interested in replacing your monthly retainers with quick and easy virtual VIP days (think intensives that charge no less than four figures for just one day)? Guest expert Jordan Gill is here to share the top three types of VIP days that provide top results, plus how to decide which one is best for you. KATRINA WIDENER COACHING INSTAGRAM: https://www.instagram.com/katrina.widener/ BADASS BUSINESS SQUAD SHOWNOTES: https://www.katrinawidener.com/badass-business-squad-podcast
Protecting your business can be an intimidating topic, yet it's so important in today's entrepreneurial world. Listen in as legal expert Joey Vitale leads us through why it's so important to trademark, how to check to see if your business name has already been grabbed, and the secrets you never knew about trademarking in general. KATRINA WIDENER COACHING INSTAGRAM: https://www.instagram.com/katrina.widener/ BADASS BUSINESS SQUAD SHOWNOTES: https://www.katrinawidener.com/badass-business-squad-podcast