Captivate + Convert with Christy Cegelski

“The best way to know what's going on in your business, and to know your business intimately, is to know your business numbers.”—  Melissa HoustonIs it better to have $1 million in revenue or $300k in revenue? That's a trick question — and this episode explains why.My guest Melissa Houston is an certified accountant and financial strategist who makes it easy to understand your business finances — and loves empowering women entrepreneurs to make that money. (I highly recommend checking out her columns on forbes.com.) Confession: I find it a little overwhelming to look at my own numbers. But trust me, you don't have to be a numbers person to get BIG value out of this episode, so grab a pen before hitting play.In this episode, you're going to learn why all of those 7-figure launches you keep hearing about may not be as impressive as they seem.Hit play to hear Melissa break down the real and important difference between revenue and profit, how to fix your money mindset, and five steps for revamping your financial picture!You'll learn:What you should take into account when setting your rates (no, you shouldn't just rely on Google!)The #1 thing that business owners struggle with the most when it comes to their finances How to grow your wealth through diversifying your offers, building new revenue streams, and making investments  Subscribe now and never miss a single episode!About Melissa Houston: Melissa Houston is a Certified Public Accountant, life coach, and entrepreneur who helps 6-figure successful CEOS grow to 8 figures+. She is a Forbes columnist and host of the Business Society Podcast. Her first book Cash Confident: An Entrepreneur's Guide to Running a Profitable Business will be available in 2023.Highlights:‌ ‌00:32  Intro02:02  Meet Melissa Houston!05:29  Setting your hourly rate06:27  Profit v. revenue09:22  How to build wealth in your biz12:51  Biggest problems business owners face14:34  Fixing your money mindset16:25  Unique ability of biz owners to create wealth21:28  5-step framework25:22  Where to start!28:20  ‌The Christy Questions  Please remember to subscribe, rate, and review!  ---------------------------Melissa Houstonhttps://www.melissahoustoncpa.com https://melissahoustoncpa.lpages.co/5-step-biz-finance-roadmaphttps://thebusinesssociety.co    https://www.thefractionalcfoagency.com https://ca.linkedin.com/in/melissahoustoncpa Instagram: melissahoustoncpa  ---------------------------  CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelskiReady to fill your calendar with consistent clients? Grab my Instant Funnel bundle and snag a TON of goodies, including a brand voice and messaging guide and more swipe files than you can shake a stick at!https://christycegelski.com/instant-funnel 

“This is one of the self care things that I did: delete social media altogether for 90 days.”—  Amisha ShrimankerWe're busting some myths on this episode of Captivate + Convert! First up: to grow your business, you have to HUSTLE.My guest Amisha Shrimanker is living proof that the hustle myth falls flat — taking time off is actually part of her business strategy. Amisha heads up The Copy Crew, a boutique copywriting agency that works with online entrepreneurs and coaches.  I'll tell you right now: this isn't a rah-rah motivational episode where we pat ourselves on the back for building businesses we love. We get REAL about the struggle of having to take a cold, hard, honest look at your biz — and then fix everything you've been getting wrong.In this episode, Amisha spills the deets on how she went from being a freelancer with ZERO boundaries to someone who books Fridays off and takes regular vacations from updating her socials!Hit play and find a new way to work! You'll learn:How to take an intentional, proactive approach to connecting with your dreamiest clients — and stop taking every random job that comes your wayThe mindset shift that helped Amisha say no to an amazing opportunity (and why it was the right choice for her biz)How building regular, non-negotiable CEO time into your schedule will help you create offers that POP!  Subscribe now and never miss a single episode!About Amisha Shrimanker: Amisha Shrimanker is the founder of the boutique copywriting agency The Copy Crew.Highlights:‌ ‌  00:33  Intro02:12  Meet Amisha Shrimanker!03:21  From freelancer to agency owner05:40  The hustle myth + 202007:55  The cold hard look10:08  Extended social media breaks12:23  Proactive + experimental approaches18:55  Mindset + scheduling21:26  Saying no to big opportunities24:46  Scaling up26:48  Finding balance29:12  Restructuring offers30:25  The “right way”33:04  Setting boundaries + niching38:19  Finding a fresh perspective42:17  The Christy Questions  Please remember to subscribe, rate, and review!  ---------------------------Amisha Shrimankerhttps://thecopycrew.com https://thecopycrew.com/shop/the-ceo-essential-email-scripts Instagram: @thecopycrew ---------------------------   CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelskiReady to fill your calendar with consistent clients? Grab my Instant Funnel bundle and snag a TON of goodies, including a brand voice and messaging guide and more swipe files than you can shake a stick at!https://christycegelski.com/instant-funnel 

“The most effective copy is going to come straight from your customers' mouths.”—  Melissa HarstineThere are many reasons to choose entrepreneurship over a traditional job. We love to talk about time freedom, the personal fulfilment of being your own boss, and the joy of doing what we love… and yes, all those things are great! But many of us also start businesses out of health-related necessity — and we don't talk about that enough!Customer research specialist Melissa Harstine left her 9-to-5 to build a biz that would allow her the time she needed to manage her chronic illness while rocking her clients' worlds.The key? Stripping it down to the most profitable, impactful, manageable elements… and learning how to say no and ditch the rest.By carving out a super specific micro-niche, Melissa has built a biz that works WITH her strengths and limitations and allows her to thrive on her own terms. In this episode, she shares the goods on how to do less while still delivering AMAZING results… and how having constraints may actually work to your advantage!Hit play and find a new way to work! You'll learn:What it means to take a subtractive approach to business — and how it looks in practiceHow hiring a customer research specialist can dramatically benefit your bizMelissa's secret to marketing her services online WITHOUT social media (spoiler: it's genius!)  Subscribe now and never miss a single episode!About Melissa Harstine: Melissa Harstine conducts voice-of-customer research for time-starved copywriters and boutique agencies. Highlights:‌ ‌00:34  Intro01:46  Meet Melissa Harstine!02:40  Melissa's journey04:37  Subtractive approach to business08:16  Finding the right niche11:47  Case studies + customer research14:37  Benefits of micro-niching18:40  Know when to say “no”21:11  Marketing WITHOUT social media25:40  Roundtable breakdown28:35  Benefits of constraints32:08  ‌Smarter scheduling34:25  The Christy Questions  Please remember to subscribe, rate, and review!  ---------------------------Melissa Harstinehttps://www.melissaharstine.comhttps://www.melissaharstine.com/roundtable melissa@melissaharstine.comhttps://www.linkedin.com/in/melissaharstinecreative ---------------------------   CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelskiReady to fill your calendar with consistent clients? Grab my Instant Funnel bundle and snag a TON of goodies, including a brand voice and messaging guide and more swipe files than you can shake a stick at!https://christycegelski.com/instant-funnel 

“It's almost unavoidable now, to see ‘success' being a certain dollar amount, and that should be the metric for everybody… I never started thinking that I was going to have a 6-figure anything in my first year. I went into it wanting to work for myself.”—  Katie KastnerThis episode is for all of the mom entrepreneurs out there. Being a business owner is hard work, but navigating the path of entrepreneurship while ALSO raising young kids turns the dial up to 11 — and I think it's important to talk about that!Content writer and strategist Katie Kastner is a mom of two under 10, so she knows ALL ABOUT the challenges of juggling building a business with managing a household.“I've learned that I have to be really patient and graceful with myself, and understand that I am a mom and I am also an entrepreneur,” Katie says. “It's not like I decided to take on this job and I brought in a team of people to take care of everything else.”From celebrating small wins to overcoming mom-guilt, we get INTO IT. So put the kids to bed, grab a cup of tea (or wine), and hit play!In this episode, you'll learn:How Katie found balance as a mom and entrepreneur — and how she deals when things go haywireWhy it's important to be able to ask for support and give yourself graceWhy you need to reframe “success” and “perfection” on your own terms and not fall into the social media trap  Subscribe now and never miss a single episode!About Katie Kastner: Katie Kastner is a content writer and strategist who helps small business owners decide on a content marketing strategy that will work best for their business — and then helps them put that plan into action, so that they can discover, connect, and nurture their relationship with their ideal customers.Highlights:‌ ‌  00:34  Intro01:34  Meet Katie Kastner04:53  Discovering copywriting06:57  Early entrepreneurship struggles10:13  Reframing “successful business”15:50  Finding balance19:59  Reframing “perfection”23:45  Instant Funnel Bundle24:46  Letting go of shame around support29:57  Good enough is good enough31:16  The Christy Questions  Please remember to subscribe, rate, and review!  ---------------------------Katie Kastnerhttps://katiekastner.com https://www.facebook.com/katiewiththewords https://kastner102.medium.com Instagram: @katiewiththewords ---------------------------  Ready to fill your calendar with consistent clients? Grab my Instant Funnel bundle and snag a TON of goodies, including a brand voice and messaging guide and more swipe files than you can shake a stick at!https://christycegelski.com/instant-funnel Become biz besties with your subscribers + convert them to clients organically with my brand new freebie How To Write Emails That Sell plus 20 Must Read Newsletter Ideas. This is the most value packed freebie I've ever created and I can't wait for you to get your hands on it! https://christy-cegelski.ck.page/26510b4993   CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelski

“There is this outside pressure that we have to reach a certain bar, and I think that's not the way to go about it… Don't worry about what the other guru is doing and what your business bestie is doing. This is YOUR business — where were you last year and what do you want to do with it this year?”—  Donna DubeLet's unlock a secret weapon in your business: your metrics.In this episode, Productivity Plus founder Donna Dube shares some great insights on how to match your mission and vision to the metrics that you should be focusing on, in order to maximize your time and your revenue.Looking at numbers may not be as fun and creative as other aspects of your biz, but they're definitely going to help you push the needle — if you understand what they're telling you! Your metrics help you figure out not only where you're spending your energy in your business right now, but where you SHOULD be spending it in order to make the biggest impact.This means the offers and initiatives with the biggest, juiciest profits…The social platforms driving the most conversions…… and the content strategies pulling in the most engagement.You'll definitely want to take some notes on this one (I did too!)Hit play and find a new way to work! In this episode, you'll learn:The data you SHOULD be tracking regularly… and the vanity metrics you don't need to worry aboutWhy it's important to know where your website traffic is coming fromHow to redefine what success means for YOU  Subscribe now and never miss a single episode!About Donna Dube: Donna Dube is the founder of Productivity Plus. She offers her entrepreneur clients personalized strategic business planning and operational management that creates ease, establishes priorities, and provides clarity.Highlights:‌ ‌00:33  Intro01:44  Meet Donna Dube04:53  Why we don't like looking at numbers06:17  What should you track?08:07  Vanity metrics09:32  Traffic metrics12:46  Launch examples15:38  Comparison game17:14  Instant Funnel Bundle18:13  Donna's process + outcomes23:41  Redefining success26:48  Strategic planning31:59  ‌The Christy Questions  Please remember to subscribe, rate, and review!---------------------------Donna Dube https://www.productivityplusva.cahttps://www.productivityplusva.ca/10-kpis-you-can-measure-today Instagram: @productivityplusva ---------------------------Ready to fill your calendar with consistent clients? Grab my Instant Funnel bundle and snag a TON of goodies, including a brand voice and messaging guide and more swipe files than you can shake a stick at!https://christycegelski.com/instant-funnel     Become biz besties with your subscribers + convert them to clients organically with my brand new freebie How To Write Emails That Sell plus 20 Must Read Newsletter Ideas. This is the most value packed freebie I've ever created and I can't wait for you to get your hands on it! https://christy-cegelski.ck.page/26510b4993   CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelski

“If we are focused on the visibility and why we're afraid to show up, we're making it all about ourselves, versus making it about the people that we get to impact, whether it's one person or one million people. ”—Lisa BenavidezNot sure where or when you should show up online in order to connect with your dream clients — and not interested in posting on your socials 24/7? This episode is for you!Showing up and being the face of their business can be a struggle for a lot of women, especially if they're also juggling motherhood. So keeping it simple is a MAJOR priority.My guest is Lisa Benavidez, a business strategist who helps women entrepreneurs and leaders create simple and effective visibility strategies that get them front and center when it comes to their ideal clients.Best of all: you don't need to be on ALL the platforms… and you DEFINITELY don't have to be perfect.You just need to be crystal clear on your messaging.Your messaging will lay the groundwork for your visibility strategy — and this episode gives you the tools you need to come up with a killer one!Hit play and find a new way to work! In this episode, you'll learn:What main, supporting, and cornerstone social platforms are, how to choose ‘em, and how to use ‘emLisa's 5-step process for creating 90 days worth of content (yes, please!)How to identify client-attracting conversations that'll help you boost your profile — and follower count!  Subscribe now and never miss a single episode!About Lisa Benavidez: Lisa Benavidez is a business and visibility strategist who helps her clients create a bold online presence that attracts their ideal audience, and then show up, serve, and sell in a way that feels authentic and powerful.Highlights:‌00:34  Intro01:32  Meet Lisa Benavidez04:42  Lisa's own visibility challenges07:43  Your messaging is the groundwork10:00  Identifying client-attracting conversations11:14  Choosing your platforms14:45  Instant Funnel Bundle15:45  5-step process for 90 days of content21:05  You need to repeat yourself21:43  “Consistent” doesn't mean “every day”25:44  Lisa's goodies28:27  The Christy Questions  Please remember to subscribe, rate, and review!  ---------------------------Lisa Benavidezhttps://www.lisabenavidez.comhttps://www.lisabenavidez.com/pva [$50 off promo code: Captivate}https://www.linkedin.com/in/lisabenavidezInstagram: @lisa_benavidez---------------------------Ready to fill your calendar with consistent clients? Grab my Instant Funnel bundle and snag a TON of goodies, including a brand voice and messaging guide and more swipe files than you can shake a stick at!https://christycegelski.com/instant-funnelBecome biz besties with your subscribers + convert them to clients organically with my brand new freebie How To Write Emails That Sell plus 20 Must Read Newsletter Ideas. This is the most value packed freebie I've ever created and I can't wait for you to get your hands on it! https://christy-cegelski.ck.page/26510b4993CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelski

“One of the things that helped me the most was taking a step back and being realistic... Continual learning is important, but you have to be realistic about how much you can actually take on and how much content you can consume.”—  Peta O'Brien-DayWhere would you end up if you had to rebuild from nothing?Peta O'Brien-Day is a copywriter and former social worker who had a super challenging path to entrepreneurship after the unspeakably tragic early death of her first husband. (This is the second half of my convo with Peta — if you haven't heard last week's episode, I highly recommend checking it out first to get the full story!)When we left off last week, Peta had just launched her new copywriting business while caring for two young kids.In this episode, we dig into the nitty-gritty of the early days of building her biz, including her time management strategies, how she took advantage of time zone differences to better balance her childcare, and how she sifted through best practices and self-help tips to find what worked for HER. Listen now to learn about Peta's top advice for biz owners — and why you DON'T actually have the same number of hours in a day as Beyoncé!Hit play and find a new way to work! In this episode, you'll learn:How to make time to work on your biz WITHOUT setting an alarm for 4 am (um, no thank you!)Why you need to get over the burning need to do All The Things and join all the groups — and why podcasts can be your best bet for learning How Peta found her way back from her darkest days — and where you can follow her story  Subscribe now and never miss a single episode!About Peta O'Brien-Day: Peta O'Brien-Day is the wordsmith behind Words By Peta. She helps her clients bring that local, brick-and-mortar business vibe to their website's marketing content. Highlights:‌ ‌00:34  Intro01:29  Early days of entrepreneurship04:10  Being realistic about time management05:24  Peta's top advice for biz owners07:13  Hidden teams behind success stories09:17  Motherhood + entrepreneurship11:24  The Christy Questions  Please remember to subscribe, rate, and review!  ---------------------------Peta O'Brien-Dayhttps://secondtimearound.blog https://wordsbypeta.com https://www.facebook.com/wordsbypeta Instagram: @allwordsbypeta ---------------------------Ready to fill your calendar with consistent clients? Grab my Instant Funnel bundle and snag a TON of goodies, including a brand voice and messaging guide and more swipe files than you can shake a stick at!https://christycegelski.com/instant-funnel   Become biz besties with your subscribers + convert them to clients organically with my brand new freebie How To Write Emails That Sell plus 20 Must Read Newsletter Ideas. This is the most value packed freebie I've ever created and I can't wait for you to get your hands on it! https://christy-cegelski.ck.page/26510b4993   CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelski

“I'd grown up being sure that my purpose in life was to have a vocation that really helped people… I don't think anymore that life should be all about serving other people. Being nice and doing good things for other people is great and really important, but I'm important, too.”—  Peta O'Brien-DayThis week's episode is the first of a two-parter that digs into some pretty heavy topics. Peta O'Brien-Day is a nurturing copywriter who helps biz owners nail a clear brand voice and connect with their dreamiest customers. She's also a mom who's had a HELL of a rough road to entrepreneurship.When Peta was 32 with a two-year-old son, her husband Mark was diagnosed with stage 4 stomach cancer, told he had 18 months to live… and passed not long afterward.Unbelievably tragic.Peta was left to guide her toddler and herself through their grief, totally rethink her work and lifestyle… and eventually find love again. Along the way, she started a blog that shifted her career aspirations and led to launch her own biz.Listen now to hear how she found her way to entrepreneurship after life on hard mode — then tune in next week for Part 2!In this episode, you'll learn:How Peta successfully started over again after unthinkable tragedy (while caring for a tiny human by herself)How to talk about death more helpfully with people who are deeply grieving — and why the usual go-to platitudes just don't cut it most of the time  How blogging led Peta into a career she had never even considered before  Subscribe now and never miss a single episode!About Peta O'Brien-Day: Peta O'Brien-Day is the wordsmith behind Words By Peta. She helps her clients bring that local, brick-and-mortar business vibe to their websites and marketing content. Highlights:‌ ‌00:33  Intro01:37  Meet Peta O'Brien-Day02:45  Peta's story08:37  Grieving process10:37  Starting over 13:04  Support networks14:58  Speaking about death19:03  Instant Funnel Bundle20:03  Leaving youth work24:20  New love, new work, new baby28:51  Transitioning to copywriting32:55  International clients34:38  Power of blogging  Please remember to subscribe, rate, and review!  ---------------------------Peta O'Brien-Dayhttps://wordsbypeta.com https://www.facebook.com/wordsbypeta Instagram: @allwordsbypeta --------------------------- Ready to fill your calendar with consistent clients? Grab my Instant Funnel bundle and snag a TON of goodies, including a brand voice and messaging guide and more swipe files than you can shake a stick at!https://christycegelski.com/instant-funnel Become biz besties with your subscribers + convert them to clients organically with my brand new freebie How To Write Emails That Sell plus 20 Must Read Newsletter Ideas. This is the most value packed freebie I've ever created and I can't wait for you to get your hands on it! https://christy-cegelski.ck.page/26510b4993 CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelski

“The funnels, and the pop-ups, and all these extra opt-ins — you don't need those in order to run a successful business. What you want to do is send people to the place you want them to buy, and make sure that they are a good fit for you.”—  Samantha MabeIf launching (or re-launching) your website is on your To-Do List, then this episode is for you!My guest Samantha Mabe designs customized Squarespace website for service providers and coaches. Her specialty? Designing simple, strategic websites that help her clients grow their businesses without a ton of unnecessary bells and whistles… built in as little as 8 hours!Having a great simple website is about more than just snazzy graphics and branding. It's about offering just the right info in just the right places, so that it's easy for visitors to figure out whether or not your services are a good fit.The quicker your dream clients can figure that out, the quicker they can whip out those credit cards!Depending on the biz, a simple website can be just as effective (or even MORE effective) than a more robust website. This can save you mucho bucks… not to mention weeks of time!In this episode, Samantha delivers the goods on how to build a swoon worthy website that connects and converts!Hit play and find a new way to work! In this episode, you'll learn:Whether a simple website is the right choice for your business — or if you're better off building a bit biggerWhat pages you absolutely need on your site and the important elements that should be included How to create a sense of flow on your website that takes your visitors where you want them to go  Subscribe now and never miss a single episode!About Samantha Mabe: Samantha Mabe is the creative director and designer for Lemon and the Sea, a website design company that helps service-based entrepreneurs raise their prices and share their expertise. Highlights:‌ ‌00:33  Intro02:02  Meet Samantha Mabe03:33  Samantha's journey05:16  Origin of Lemon and the Sea06:54  Your website is your home08:51  What's a simple website?10:23  Start with the signature offer12:15  When to get complex13:34  Create your flow 16:21  Where to stash your opt-in17:12  Ditch perfectionism18:39  Home page20:58  About page 23:30  Work With Me page + FAQs30:24  Quiz31:05  Common mistakes33:50   ‌The Christy Questions  Please remember to subscribe, rate, and review!  ---------------------------Samantha Mabehttps://www.lemonandthesea.com https://www.lemonandthesea.com/quiz https://www.facebook.com/lemonandthesea Instagram: @lemonandthesea ---------------------------  Become biz besties with your subscribers + convert them to clients organically with my brand new freebie How To Write Emails That Sell plus 20 Must Read Newsletter Ideas. This is the most value packed freebie I've ever created and I can't wait for you to get your hands on it! https://christy-cegelski.ck.page/26510b4993   CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelski

“Do a time audit… One thing that business owners and CEOs do constantly (and I see so much more in online businesses than brick-and-mortar businesses) is they undervalue their own time.”—  Erika MacauleyIf you've ever wondered whether an online business manager is a good fit for your business, then you'll definitely want to tune into this episode!You can just call my guest, Erika Macauley, the Chief Get-Sh*t-Done Officer. OBMs and VAs have become extremely popular in the online business world, and I like to say that Erika is the online business manager to the internet stars. She helps visionary entrepreneurs do more of what they like to do… and less of what they don't.Sounds great, right?But… what does an OBM actually DO?If you need a primer on the magic of OBMs, don't worry — so did I! In this episode, Erika shares everything you need to know about finding, hiring, and working with the OBM of your dreams. You'll get the lowdown on what an OBM can do for your biz, at which stage you should think about hiring one, and how to create an amazing onboarding process.Hit play and find a new way to work! In this episode, you'll learn:The cost and benefits of working with an OBM — and which types of businesses should hire oneThe many different ways that you can work with an OBM, from launches to VIP days to ongoing The difference between VAs and OBMs, and when to work with eachSubscribe now and never miss a single episode!About Erika Macauley: Erika Macauley is an integrator, OBM, and project manager. She helps 6- and 7-figure online creative biz owners pull all their ideas into a stress-free, revenue-generating structure and long-term strategy. Highlights:‌00:33  Intro01:57  Meet Erika Macauley02:49  Erika's journey09:26  Life experience counts!11:22  What do OBMs do?14:48  OBMs + launches16:51  Who should hire an OBM? (+ $$)21:49  List your pricing on your website25:11  VAs v. OBMs29:40  90-day onboarding process ‌34:45  Money talk!37:43  The Christy QuestionsPlease remember to subscribe, rate, and review!--------------------------Erika Macauleyhttps://erikamacauley.com https://www.linkedin.com/in/erika-macauley Instagram: @erika_macauley --------------------------Become biz besties with your subscribers + convert them to clients organically with my brand new freebie How To Write Emails That Sell plus 20 Must Read Newsletter Ideas. This is the most value packed freebie I've ever created and I can't wait for you to get your hands on it! https://christy-cegelski.ck.page/26510b4993   CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelski

“YOU are your business. Therefore, you've got to make sure that you're doing the best that you can for your own wellbeing.”—  Rachel LethamShould self care actually be a part of your business plan?The short answer: YES.My guest is Rachel Letham, a positive mindset and self care coach who helps successful-yet-stuck female business owners and stressed-out, ambitious moms achieve professional growth and personal balance.The goal? Building businesses that feel as good on the inside as they look on the outside!Rachel helps her clients prioritize their self care and wellbeing, because you just can't build an empire while burnt out. “It doesn't matter whether you're a solo business owner or running a team. If your business effectively is YOU, and you're behind it, there is only a certain amount that you can keep doing and keep maintaining… before certain things give,” Rachel says. By identifying your true needs and finding the right balance of structure and flexibility, you'll be able to take care of business while ALSO taking care of yourself. In this episode, you'll learn how to identify and build boundaries around your self care non-negotiables and build your biz without sacrificing yourself in the process!Hit play and find a new way to work! In this episode, you'll learn:How to ride the ebbs and flows in your business more mindfully — and successfully establish boundaries during your busy seasonsWhat to consider when establishing and scheduling your self care non-negotiables (and the importance of flexibility)!How to effectively use vision boards to grow your business and create your wellness practice   Subscribe now and never miss a single episode!About Rachel Letham: Rachel Letham is a UK-based certified positive mindset and self care coach. She works with ambitious business professionals who seek clarity, purpose, direction, and balance. Highlights:‌ ‌00:33  Intro01:26  Meet Rachel Letham04:21  Redefine the hustle + grind05:50  Impact of wellbeing on biz07:25  Ebbs + flows08:28  Self care non-negotiables11:48  Balance structure + flexibility14:03  Wants v. shoulds 18:19  Integrating your non-negotiables22:51  Vision board success30:10  ‌The Christy Questions  Please remember to subscribe, rate, and review!  ---------------------------Rachel Lethamhttps://www.rachellethamcoaching.com https://thevisionboardcourse.teachable.com/p/enroll https://www.facebook.com/rachellethamcoach https://www.pinterest.ca/rachelletham Instagram: @rachelletham,  @selfcaresurvivalkit ---------------------------Become biz besties with your subscribers + convert them to clients organically with my brand new freebie How To Write Emails That Sell plus 20 Must Read Newsletter Ideas. This is the most value packed freebie I've ever created and I can't wait for you to get your hands on it! https://christy-cegelski.ck.page/26510b4993   CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelski

“These days, there's no loyalty at a job. They use you as long as they need you, and then you're gone. If you have your own customer base… they're not all going to fire you at once.”—  Steven CegelskiQuitting your 9-to-5 and launching your own biz can feel pretty scary. Doing it when your partner is ALSO running their own business? Even scarier!But when it works, being part of a power couple is fabulously fulfilling!My guest for this episode is Steve Cegelski, serial entrepreneur and owner of the full-service water treatment company Clear Chem. He also happens to be my husband.Relationships between two self-employed people have their own unique challenges, quirks, and bonuses. This episode is all about navigating entrepreneurial couplehood (I'm looking at you, Beyonce and Jay-Z!).From sharing workspaces to switching states, corporate structures to consistency, we share our biggest challenges and lasting lessons. Tune in for a behind-the-scenes breakdown of how each of us built our biz — and why entrepreneurial households actually have a leg up on those still working for others!Hit play and find a new way to work! In this episode, you'll learn:The back-up plan that allowed Steven to launch a new business venture with less stressHow we managed the transition into a dual-entrepreneur household (and how margaritas smoothed the way)Steven's words of wisdom for new and aspiring entrepreneurs — and why entrepreneurship can actually offer MORE stability than the traditional job market  Subscribe now and never miss a single episode!About Steven Cegelski: Steven Cegelski is the owner of Clear Chem, a full-service water treatment company that creates customized water treatment programs tailored to each customer's specific needs and budget.Highlights:‌00:33  Intro02:25  Meet Steven Cegelski!05:33  Steven's entrepreneurial journey10:07  Doomsday scenarios + back-up plans12:50  Starting a entrepreneurial household14:49  Sharing workspaces17:54  Consistency is key18:49  No loyalty in the job world20:21  The Christy Questions (+ where they came from!)  Please remember to subscribe, rate, and review!  ---------------------------GUEST OR OTHER LINKShttps://clearchemwt.com https://www.linkedin.com/in/stevencegelski ---------------------------Become biz besties with your subscribers + convert them to clients organically with my brand new freebie How To Write Emails That Sell plus 20 Must Read Newsletter Ideas. This is the most value packed freebie I've ever created and I can't wait for you to get your hands on it! https://christy-cegelski.ck.page/26510b4993   CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelski

“The online world is so flooded. I teach that you should build that brand foundation first, before you even worry about social media.”—  Taylor DanielsI've heard your requests, and now I'm delivering — this episode is all about best practices for growing your biz using Instagram! My guest for today is Taylor Daniels, brand strategy coach and Instagram expert extraordinaire. In 2019, Taylor was running a virtual assistant agency and noticed a lot of clients were requesting help in standing out on their socials in a saturated market. She also noticed that a lot of them weren't putting in the effort to build their brand. She found herself teaching them how to up their Insta game and build a solid brand foundation... two things which happened to be her specialties. In 2020, she became a coach.Taylor is a genius at leveraging social media and is one of the few people using Instagram the right way, in my opinion.“Instagram is a tool to bring people into your space. It's a place to connect and then bring people into your sales funnel — your email list or Facebook group,” Taylor says. “Yeah, you can close clients on Instagram, but it should be more used as a driving force to get people into YOUR community. And then you can show up in your community every day with warm, hot leads that are ready for you to nurture them.”Hit play and find a new way to work! In this episode, you'll learn:> The biggest misconceptions entrepreneurs have about using Instagram as a business tool> How many times per week you should be posting (it's probably less than you think!)> Best practices for boosting meaningful and authentic engagementSubscribe now and never miss a single episode!About Taylor DanielsTaylor Daniels helps online service providers take their businesses from side hustle to sold the f*ck out. She offers guidance on brand strategy and marketing, and a big part of what she teaches is how to use Instagram to build your business.Highlights:‌ ‌02:16  Meet Taylor Daniels04:36  Instagram as part of brand strategy06:11  Foundation over details07:17  Stop sweating vanity metrics08:22  When + how to post10:02  Instagram as a driving force11:26  Show up authentically12:53  Seriously, stop sweating metrics!14:52  Niche down + reach out17:27  Detach from the outcome21:09  Follow/unfollow game23:17  Stay focused27:49  The Christy QuestionsPlease remember to subscribe, rate, and review!---------------------------TAYLOR DANIELShttps://www.instagram.com/itstaydaniels_llc ---------------------------HOW MUCH CAN YOU GET DONE-IN-A-DAY? You might be surprised! Work with me for a Done-In-a-Day session + walk away with a brand new, optimized email sequence or landing page! Let's take your copy from ho-hum to HELL YES!https://christycegelski.com/hire-me CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelski

“I knew it would help me… get a pulse on who my audience was.”—  Sara Vartanian  Does your lead magnet need a glow-up? It may be time for you to consider going high-touch.  This week's guest is Sara Vartanian, an incredible launch strategist and copywriter who happens to be one of my besties! Sara has been featured in Forbes and shared her amazing skills in countless popular online programs, so I know you're going to love what she shares in this episode!  Here's the scoop: Sara has a really unconventional approach to creating lead magnets — she calls it the Unscalable Lead Magnet Method. It was through this method that Sara was able to land her first few long-term clients… and generate over $75k in revenue.  I'm going to let you know right now — this definitely isn't your typical PDF freebie!  This conversation is a no-nonsense, no-filter look at the good, bad, and ugly of lead magnets. From lack of focus to bloated value, you're going to find out in detail where most typical lead magnets go wrong. And after you learn why your freebies aren't giving you the conversions you crave, you'll discover how to create lead magnets that'll position you as your niche's newest genius unicorn (and earn you some jaw-dropping social proof).  Basically, this is a mini-masterclass you're not going to want to miss! So hit play and find a new way to work!   In this episode, you'll learn:>  The common issues plaguing conventional lead magnets — and why they often fall flat.  >  How to create super-personalized lead magnets that deliver real value to your audience (and your own biz).  >  How to eventually scale your unscalable lead magnet.    Subscribe now and never miss a single episode!  About Sara Vartanian: Sara Vartanian is a content strategist, copywriter, and happy introvert. She helps introverted entrepreneurs stand out (and show up) with words, so they can make their audience feel deeply seen and heard — while they stay home in their comfy pants.  Highlights:‌ ‌01:58  Meet Sara Vartanian.  05:14  Accidental copywriter + imposter syndrome.  07:25  Where magnets go wrong.  10:21  The Unscalable Lead Magnet Method.  15:16  The results.  17:56  Social proof + two-way value. 19:51  Unscalable lead magnets + transformation.  24:02  How to resonate.  25:30  ‌Scale+ repurpose.  28:44  Building relationships.29:51  Keep it simple + low-pressure.  33:25  The List Playbook.  34:19   ‌The Christy Questions  Please remember to subscribe, rate, and review!---------------------------https://www.saravartanian.comhttps://www.instagram.com/saravartanianhttps://www.facebook.com/saravartaniansocialThe List Playbook: https://www.saravartanian.com/list-playbook---------------------------HOW MUCH CAN YOU GET DONE-IN-A-DAY? You might be surprised! Work with me for a Done-In-a-Day session + walk away with a brand new, optimized email sequence or landing page! Let's take your copy from ho-hum to HELL YES!https://christycegelski.com/hire-meCONNECT WITH CHRISTY ON INSTAGRAM:   https://www.instagram.com/christycegelski

“You can't think your way into a new state of being. You have to actually get out there and do something.”—  Alexa MartinWonder whether working with a coach is all it's hyped up to be? Then this episode is for you!Alexa Martin is a mindset and life coach who helps her clients break up with their phones and fall in love with their lives, but she wasn't always a believer in the power of coaching.In fact, Alexa resisted the idea of working with a coach for a long time... even while actively working on personal development!When a nagging voice in her head wouldn't stop wondering how much more she could achieve with a little help, she decided to go for it.Her experience flipped the script.Real transformation requires action items and accountability. “Working with coaches is honestly what really, really changed the game for me,” Alexa says. “You're not going to change your life by listening to another podcast. You're not going to change your life by reading another book.”Not only has Alexa been working with coaches ever since, but her experience inspired her to launch her own coaching career!In this convo, we talk about how Alexa went from studying math at MIT to helping people get unstuck in their lives, why you need to let go of the hustle mindset, and the book that first lit the fire inside her!Hit play and find a new way to work! In this episode, you'll learn:Why it's important to put YOURSELF before your business — and how this will actually help you book more clients!How to understand the energy you show up with and change it for the betterWhy you need to create an emotional separation between yourself and your work  Subscribe now and never miss a single episode!About Alexa Martin: Alexa Martin is a mindset and life coach who teaches people how to break up with their phones and show up for their lives.Highlights:‌ ‌  00:34  Intro01:24  Meet Alexa Martin02:10  Getting over resistance + moving into action06:38  Showing up for yourself first11:21  Recognize + shift your energy13:29  What do you believe about yourself?15:48  Becoming “the phone girl”17:28  Separate yourself from your biz20:59  Rediscover yourself24:35  The Christy Questions  Please remember to subscribe, rate, and review!  ---------------------------Alexa Martinhttps://www.alexakmartin.com Instagram: @alexakmart Chasing Excellence: A Story About Building the World's Fittest Athletes by Ben Bergeronhttps://www.amazon.com/Chasing-Excellence-Building-Fittest-Athletes ---------------------------  Become biz besties with your subscribers + convert them to clients organically with my brand new freebie How To Write Emails That Sell plus 20 Must Read Newsletter Ideas. This is the most value packed freebie I've ever created and I can't wait for you to get your hands on it! https://christy-cegelski.ck.page/26510b4993   CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelski

“The stories we tell ourselves lay out how everything goes for us, and certainly our perspective on it.”—  Amy CollinsThis week's episode is the second half of my interview with copywriter Amy Collins!If you missed out on last week's episode, I definitely recommend checking it out. We dive deep into the psychology of storytelling in sales copy (and why you should be having a LOT more fun with your brand emails)!This week, we focus on the stories that we tell OURSELVES.(Hello, imposter syndrome??)How you talk to yourself shapes the way you feel about yourself... and how you make decisions. Holding onto limiting beliefs can keep you from trying new things and stepping out of your comfort zone.And if you're an entrepreneur or freelancer, this can have a MAJOR impact on your growth and revenue!“If you're going through your day thinking ‘I'm not ready for this client project' or ‘I'm not capable of pulling this off,' well, you're putting yourself in a position to maybe not pull it off,” Amy says. “We create our own reality… what we tell ourselves absolutely dictates how we see the world.”Tune in for a no-holds-barred conversation about mindset work, anxiety, CBT, family patterns, lizard brain stuff, microdosing, and so much more!Hit play and find a new way to work! In this episode, you'll learn:Where our internal stories come from — and why it's SO important to let go of the ones that no longer serve youWhy positive affirmations and mantras just aren't enough — and how to start creating new neural pathways Tools that you can incorporate into your daily life in order to rewrite your internal narratives  Subscribe now and never miss a single episode!About Amy Collins: Amy Collins is a copywriter known for writing anecdote-driven, personality-packed copy that helps people connect with their audience and build brand loyalty.Highlights:‌ ‌  00:34  Intro01:38  How internal narratives affect us04:44  Mindset work07:11  Dealing with anxiety attacks09:28  Tools for rewriting your narratives14:33  Microdosing22:50  Working through trauma27:56  The Christy Questions38:25  Rude But Charming newsletter  Please remember to subscribe, rate, and review!  ---------------------------Amy Collinshttps://www.therealamycollins.com https://www.therealamycollins.com/rbc Instagram: @thereal_amycollins Excuses Begone! How to Change Lifelong, Self-Defeating Thinking Habits by Dr. Wayne W. Dyerhttps://www.hayhouse.com/excuses-begone-1 ---------------------------  Become biz besties with your subscribers + convert them to clients organically with my brand new freebie How To Write Emails That Sell plus 20 Must Read Newsletter Ideas. This is the most value packed freebie I've ever created and I can't wait for you to get your hands on it! https://christy-cegelski.ck.page/26510b4993   CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelski

“The most important thing is not so much what you share, it's how you're able to tie that into your CTA, but also how it is going to relate to your audience.”—  Amy CollinsHow often do I get to record an episode that talks about both copywriting tips and erotic novels?My guest Amy Collins is a copywriter who specializes in copy infused with attention-grabbing anecdotes and captivating brand stories. (And as someone who's worked as an Uber driver, stand-up comic, novelist, and wine wholesaler, Amy definitely knows a good story!)Why is storytelling SO effective when it comes to boosting conversions or growing brand loyalty? The answer is pure Psych 101. Our brains are hardwired to identify and apply meaning to patterns all around us — every time we hear a story, we unconsciously look for patterns we can relate to. Long ago, this survival mechanism helped our ancestors avoid chowing down on poisonous berries.Today, it helps people create content that makes brands feel irresistibly relatable and authentic. The trick is sharing the right story and tying it to your CTA.“That creates a sense of understanding, it creates meaning, it creates a sense of connection, which is what we're really talking about in the end,” Amy says. “Whether we're talking about just getting along with people or creating a good life or we're talking about sales, at the end of the day we want authentic connection.”In this conversation, we dive into why the right story is your most powerful tool... and why you should be having a LOT more fun with your emails!Hit play and find a new way to work! In this episode, you'll learn:Legit strategies and guidelines for using stories to create connections with your ideal clients and build strong brand loyaltyWhy you should focus on managing energy rather than time — especially when working in a creative field How Amy integrates her creative passions into her work  Subscribe now and never miss a single episode!About Amy Collins: Amy Collins is a copywriter known for writing anecdote-driven, personality-packed copy that helps people connect with their audience and build brand loyalty.Highlights:‌ ‌00:34  Intro01:35  Meet Amy Collins02:22  Amy's career journey06:44  Integrating creative pursuits08:02  Manage time not energy11:11  Pattern recognition & stories13:40  Why does it work?14:57  How to use stories effectively17:11  Storytelling guidelines20:21  Have more fun with emails!  Please remember to subscribe, rate, and review!  ---------------------------Amy Collinshttps://www.therealamycollins.com https://www.therealamycollins.com/rbc Instagram: @thereal_amycollins ---------------------------  Become biz besties with your subscribers + convert them to clients organically with my brand new freebie How To Write Emails That Sell plus 20 Must Read Newsletter Ideas. This is the most value packed freebie I've ever created and I can't wait for you to get your hands on it! https://christy-cegelski.ck.page/26510b4993   CONNECT WITH CHRISTY ON INSTAGRAM: http

“The seller doesn't really have the power… the buyer now has all the power.”—  Julie GohringWhen I say “salesperson,” what pops into your head? Was it a stereotypical slimy car salesman? Was it a pushy timeshare agent?When it comes to those “Most Trusted Professions” lists, salespeople generally tend to fall at the bottom — and that can be blamed on the old paradigm for selling. This sales style can be seen in movies like National Lampoon's Vacation: pushy, aggressive, and often kinda sleazy!In a post-Covid world, people definitely crave more meaning and connection — and that translates into wanting to buy from people that they trust and relate to. They also have access to a ton of information at their fingertips, so they're a LOT better informed than customers 20 years ago.It's definitely time for a mindset shift around sales!Feminine leadership and sales coach Julie Gohring teaches the new paradigm for selling, one built on connection and inclusion rather than fear and lack. “Selling is really an exchange between two people. That's all it is,” Julie says. “To sell means to give… I always connected selling to a chance to connect with someone — a chance to get to know someone and be curious about what they're like. And also maybe be able to help them get something that they want.”Hit play and find a new way to work! In this episode, you'll learn:What feminine, connection-oriented selling looks like in practice (with real-life examples)The #1 skill that leads to more conversions and higher revenueThe main role that you should be playing in your sales conversations  Subscribe now and never miss a single episode!About Julie Gohring: Julie Gohring is a feminine leadership and sales coach who has sold everything from cookies to clothing to pharmaceuticals. She believes that taking a feminine approach to sales can make the process much easier — and feel less sleazy. Highlights:‌ ‌  00:33  Intro01:11  Meet Julie Gohring07:11  Costa Rica synchronicity story12:13  The old paradigm15:36  The new paradigm17:07  Vibe v. fear19:07  Mindset shifts 22:20  Origin of business practices23:35  Nordstroms story27:03  What feminine selling looks like30:58  Main role in sales conversations32:07  Let go of expectations & set intentions35:26  Pre-call plan sheets37:15  Quality over quantity45:22  ‌The Christy Questions  Please remember to subscribe, rate, and review!  ---------------------------Julie Gohringhttps://sellingisfeminine.com  Instagram: https://www.instagram.com/sellingisfeminine ---------------------------  HOW MUCH CAN YOU GET DONE-IN-A-DAY? You might be surprised! Work with me for a Done-In-a-Day session + walk away with a brand new, optimized email sequence or landing page! Let's take your copy from ho-hum to HELL YES!https://christycegelski.com/hire-me   CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelski

If you think that you'll be able to scale your biz effectively without a team, then you really need to listen to this episode of Captivate + Convert!It's true that most entrepreneurs launch without even having a partner, let alone a team. In those early days of building your empire, you get used to wearing all the hats, taking on all of the responsibility… and having all of the control.But here's the thing about solopreneurship — as your biz grows and you take on more tasks and longer hours, you're inevitably going to burn out. And you will NOT be providing your greatest, zone-of-genius value!So, how do you take the first steps toward building out your dream team?My guest today is Emily Milling, head honcho of the fabulous podcast production agency The Ultimate Creative.Over the last year and a half, Emily transformed The Ultimate Creative from a one-woman show to a thriving ensemble, bringing on a copywriter, a podcast editor, and an online business manager to help her shift from an 80-hour work week to an 80-hour work MONTH.In this convo, she spills the good, the bad, and the rad of her hiring process — and how she built a team that she loves!Hit play and find a new way to work! In this episode, you'll learn:How to know when it's time to build a team — and where to start when hiringWhy you need to let go of the idea of total control in your business in order to scale successfully How to prepare for the financial commitment of expanding your team   Subscribe now and never miss a single episode!About Emily Milling: Emily Milling is the founder and CEO of The Ultimate Creative, a podcast production agency based out of Toronto. When she's not leading her amazing team, you can find her crackin' yolks with her comedy troupe, Big Chick Energy Sketch, or making horror movies with her partner.Highlights:‌ ‌  00:32  Intro02:17  Meet Emily Milling03:55  Valeska Griffiths06:33  Gabe Rudyk + Kallai Plummer07:14  Knowing it's time to build a team09:03  Importance of processes10:13  Subcontractors v. employees14:14  Financial + time commitments18:55  Elbow injury story21:37  OBMs25:53  Humans v. automation28:18  What would Emily do differently?30:06  Have realistic financial expectations34:29  Melissa Houston35:33  The Christy Questions  Please remember to subscribe, rate, and review!  ---------------------------Emily Millinghttps://theultimatecreative.com https://emilymilling.com Instagram: @emily.milling Melissa Houstonhttps://www.melissahoustoncpa.com/think-like-a-cfo-podcast ---------------------------  HOW MUCH CAN YOU GET DONE-IN-A-DAY? You might be surprised! Work with me for a Done-In-a-Day session + walk away with a brand new, optimized email sequence or landing page! Let's take your copy from ho-hum to HELL YES!https://christycegelski.com/hire-me   CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelski

“What people do find is that they find themselves… who they are and how they show up.”— Kathleen OhWe're raised to believe that happiness is like an equation — if you achieve X, Y, and Z, you're going to live happily ever after.But if you're living in the real world, you already know that it doesn't work that way. Integration coach, breathwork facilitator, and psychedelic guide Kathleen has worked with financially thriving six- and seven-figure entrepreneurs — people who seem from the outside to have their sh*t together.But as Kathleen says, having the car, the house, and the investments doesn't mean that they're happy or feel connected to their inner truths — or even their own authentic wants and needs.“I think what microdosing does is really turns it around and acts as a mirror,” Kathleen says. “Those things that you want, you can be and become and create from the inside out.”This is the second of a two-part interview series. In Part 1, we talked about Kathleen's background, how microdosing actually works, and the political history of psychedelics. In this episode, we dig into the juicy outcomes Kathleen's entrepreneur clients experience — and why we need to rethink what “success” means to us.Hit play and find a new way to work! In this episode, you'll learn:Why so many people become disillusioned after reaching a level of “success”The outcomes that entrepreneurs like Tarzan Kay have reported after working with Kathleen Why having fewer choices might actually be more satisfying than having manyNOTE: this podcast episode is for educational purposes only.  Subscribe now and never miss a single episode!About Kathleen Oh: Kathleen Oh is an internal family systems informed integration coach, breathwork facilitator, and psychedelic educator and guide. She helps her clients peel away the layers that keep their inner landscapes unfamiliar and strange.Highlights:‌ ‌  00:34  Intro03:19  Kathleen's clients08:06  What is success?09:13  White colonial patriarchy + capitalism12:00  Client outcomes15:10  Less fear + more consistency17:55  Richness + time19:42  The Christy QuestionsPlease remember to subscribe, rate, and review!  ---------------------------Kathleen Ohhttps://coachkathleenoh.com Tiktok: https://www.tiktok.com/@coachkathleenoh Spotify: https://open.spotify.com/user/4quyosivqob8qhr9cqqhj657w (@CoachKathleenOh)Instagram: https://www.instagram.com/therealcoachohDr. Rosales Mezahttps://www.drrosalesmeza.com---------------------------  HOW MUCH CAN YOU GET DONE-IN-A-DAY? You might be surprised! Work with me for a Done-In-a-Day session + walk away with a brand new, optimized email sequence or landing page! Let's take your copy from ho-hum to HELL YES!https://christycegelski.com/hire-me   CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelski

“With psilocybin slowing down the thought to allow for the feeling, it gives more choice around the action.”—  Kathleen OhThis episode of Captivate + Convert is going to take you on a journey.Or should I say “trip?”My guest is Kathleen Oh, an integration coach, breathwork facilitator, and psychedelic guide. Full disclosure: I've been working with her for a while now and she is PHENOMENAL at what she does!And part of what she does is help her clients unpack their limiting beliefs, connect with their inner landscape, and develop greater clarity... through microdosing psilocybin mushrooms.“What psilocybin does is it works on receptors in the brain that are the emotional receptors, the serotonin receptors, similar to what an antidepressant is,” Kathleen explains. “But an antidepressant is actually capping those receptors so that the emotion doesn't become too out of unbalance. What psilocybin is doing is pushing into new space, new thought, and new experience.”Why am I talking about microdosing on a podcast about entrepreneurship? Because when it comes to the stressful reality of running your own business, conversations about self care, mental health, and emotional wellbeing are just as legit as conversations about social selling and marketing strategy.So hop into the episode, keep an open mind, and get ready to learn everything you ever wanted to know about magic mushrooms!Hit play and find a new way to work! In this episode, you'll learn:Why psychedelics have such a bad rep despite their amazing healing potentialThe lowdown on microdosing and how it can be used for mental and emotional wellness Where to find free support, guidance, and education for microdosing NOTE: this podcast episode is for educational purposes only.  Subscribe now and never miss a single episode!About Kathleen Oh: Kathleen Oh is an internal family systems informed integration coach, breathwork facilitator, and psychedelic educator and guide. She helps her clients peel away the layers that keep their inner landscapes unfamiliar and strange.Highlights:‌ ‌  00:33  Intro02:43  Meet Kathleen Oh05:24  Trauma, near death + awakenings08:37  History + politics behind psychedelic messaging15:27  How microdosing works19:25  Trauma in the body22:20  Microdosing + guidance29:18  It's an ongoing process31:36  About Part 2Please remember to subscribe, rate, and review!---------------------------Kathleen Ohhttps://coachkathleenoh.com Tiktok: https://www.tiktok.com/@coachkathleenoh Spotify: https://open.spotify.com/user/4quyosivqob8qhr9cqqhj657w (@CoachKathleenOh)Instagram: https://www.instagram.com/therealcoachoh ---------------------------  HOW MUCH CAN YOU GET DONE-IN-A-DAY? You might be surprised! Work with me for a Done-In-a-Day session + walk away with a brand new, optimized email sequence or landing page! Let's take your copy from ho-hum to HELL YES!https://christycegelski.com/hire-me CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelski

“Always keep your ear to the ground, so that you are aware of how people are responding to your brand.”—  Tiffany IngleYou can't scroll your Instagram or Facebook feed for more than a minute without running into an entrepreneur posting about their signature, 4-step framework that's going to transform your biz — or even your life!What IS a signature framework?? And should you create one for your own business?My guest for this episode, brand voice strategist Tiffany Ingle, is here to spill the beans on exactly what a signature framework is, how to develop a sellable one, and why building an aligned framework will set you and your offers apart from your competition.Sounds great, right? But there's more — creating your signature framework will actually simplify EVERYTHING about your brand strategy, from marketing to offer creation!“When you're thinking about creating a framework, you first want to consider what you're doing right now,” Tiffany says. “Think about what's working for you internally, and then figure out what's working well for your existing clients. Get on the phone with them — find out what parts of the process are really resonating with them.”In this episode, Tiffany shares how to build a framework, when to roll it out, and whether you should share it publicly!Hit play and find a new way to work! In this episode, you'll learn:What it means to create a “framework” in your business — and why a good framework will become the spine of your brandThe importance of being flexible and treating your framework as a living thingWhether you should focus on process or outcomes when it comes to your framework  Subscribe now and never miss a single episode!About Tiffany Ingle: Tiffany Ingle is a brand voice strategist and conversion copywriter, a mom of three young kids, and host of the Authenticity is Addictive podcast. Highlights:‌ ‌00:33  Intro01:22  Meet Tiffany Ingle03:43  The MLM intro06:13  Shift to freelance writing08:12  Entrepreneurship & motherhood10:35  Pandemic & online courses12:25  What is a framework & why have one?14:22  How do you develop a framework?17:30  Be flexible & responsive18:44  Process or outcomes? 20:34  Share it publicly?23:28  Lead magnets & templates24:36  Tiffany's CRAVE Framework30:42  Outsourcing with a framework32:15  The Christy Questions37:01  Find TiffanyPlease remember to subscribe, rate, and review!---------------------------Tiffany Inglehttps://tiffanyaingle.comhttps://tiffanyaingle.com/aiaInstagram: https://www.instagram.com/tiffanyainglehttps://www.linkedin.com/in/tiffanyaingle---------------------------  HOW MUCH CAN YOU GET DONE-IN-A-DAY? You might be surprised! Work with me for a Done-In-a-Day session + walk away with a brand new, optimized email sequence or landing page! Let's take your copy from ho-hum to HELL YES!https://christycegelski.com/hire-me CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelski

“Your FAQ is going to arm you with talking points. It establishes a foundation of who you are, how you work, what your expectations are, and what people's expectations of you should be.”—  Cathlyn MelvinHow much time do you spend thinking about your FAQs? Or, how about this: do you even have an FAQ section on your website?After my interview with copywriter and editor Cathlyn Melvin, I will be adding one ASAP!For many of us, FAQs are a totally overlooked element of our websites. But when handled correctly, your FAQs can become a secret weapon that will vet your prospects BEFORE your discovery calls and help you manage challenging client interactions with ease! I bet that got your attention!FAQs used to be a simple way to get ahead of customer service questions, but they've begun to take on new roles. “Recently, it's switched to being really sales-focused, where we're getting ahead of objections and we're increasing the Know, Like, and Trust before people get on the call with us,” Cathlyn says. They can also be used to shape the provider-client relationship!Cathlyn uses her FAQs to give potential clients the opportunity to understand her process, services, and working relationships right off the bat, so that prospects that aren't a good fit can opt out of booking a call — and prospects that ARE can get even more excited about working with her!By outlining who you are, how you work and how you expect to be treated BEFORE your discovery calls, you set up the foundation for your biz relationships on YOUR terms.And that is priceless!Hit play and find a new way to work! In this episode, you'll learn:The types of things that you should really consider including in your FAQsHow FAQs differ from and overlap with contracts Where you should be referencing your FAQs when engaging with prospects (hint: not just on your FAQ page!)  Subscribe now and never miss a single episode!About Cathlyn Melvin: Cathlyn Melvin is a copywriter, editor, and advocate for mission-driven businesses. She specializes in copywriting and editing websites, e-newsletters and other email sequences, blogs/articles, and ebooks.Highlights:‌ ‌00:33  Intro01:19  Meet Cathlyn Melvin03:26  Prepping clients with FAQS06:32  Where to keep FAQs07:30  FAQ objectives08:49  Setting ground rules11:55  Contracts v. FAQs14:33  Why Cathlyn started using FAQs16:34  Christy's client story19:45  How many FAQs?24:33  FAQ tips29:52  The Christy Questions  Please remember to subscribe, rate, and review!  ---------------------------Cathlyn Melvinhttps://www.rightcatcreative.com Instagram: https://www.instagram.com/cathlynmelvin Twitter: https://twitter.com/cathlynmelvin ---------------------------  HOW MUCH CAN YOU GET DONE-IN-A-DAY? You might be surprised! Work with me for a Done-In-a-Day session + walk away with a brand new, optimized email sequence or landing page! Let's take your copy from ho-hum to HELL YES!https://christycegelski.com/hire-me   CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelski

“We get to make our own rules.”—  Deanna SeymourYou started your biz with the goal of building a better, more fulfilling life for yourself, based on what YOU want. So why would you put up with anything less while growing your empire?Deanna Seymour is a graphic designer who's ditched all the blueprints and traditional advice and built up her business her way, on her own terms (check out her website to see what I mean!). Example: Deanna just finished a six-week long sabbatical from social media — widely considered a no-no when it comes to building your biz!Deanna doesn't just march to the beat of her own drum, she built that drum from scratch! In this episode, Deanna talks about how to be authentic online with integrity, how to effectively promote your business on social media without burning out, and how she's become a successful entrepreneur with ADHD.This conversation is frank, candid, and 100% no-holds-barred, so if you're looking for real-deal advice on how to build a business that works for you, you'll want to dig right in!Hit play and find a new way to work! In this episode, you'll learn:Deanna's unique approach to creating amazing offers based on having fun, not what you think you're *supposed* to do Why your Instagram Stories don't have to be perfect — and how they can be your greatest source of connectionsWhy you might want to think twice before signing up for that online course you've been eyeing  Subscribe now and never miss a single episode!About Deanna Seymour: Deanna Seymour is a graphic designer, wife, mom of two, and a recovering perfectionist. She hosts the Imperfect Party podcast and creates fully custom, scroll-stopping, on-brand graphics for her clients' social media.Highlights:‌ ‌00:34  Intro02:07  Meet Deanna Seymour05:46  What she's doing differently11:10  Online courses + their marketing17:56  Authenticity21:57  Keeping it “real”28:16  Instagram Stories29:26  Social media expectations32:41  Facebook groups34:25  Happy hours + content mapping36:11  Stay connected to your own socials39:24  What feels good for you?42:00  Emotional labor + comparisons47:32  Marketing Made Un-Sleazy50:46  The Christy Questions1:03:27  Find Deanna  Please remember to subscribe, rate, and review!  ---------------------------Deanna Seymourhttps://deannaseymour.com https://deannaseymour.com/sleazy Instagram: https://www.instagram.com/imperfectparty ---------------------------  HOW MUCH CAN YOU GET DONE-IN-A-DAY? You might be surprised! Work with me for a Done-In-a-Day session + walk away with a brand new, optimized email sequence or landing page! Let's take your copy from ho-hum to HELL YES!https://christycegelski.com/hire-me   CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelski

“The VIP offer has revolutionized my business... It has helped me take control over my calendar.”—  Kristin MacintyreHave you been noticing a LOT of online service providers offering up fabulous-sounding VIP Days lately? Are you thinking about getting in on it and offering your own VIP offer — but aren't sure what to include or how to sell it?Then you're going to want to listen to this episode!My guest, Kristin Macintyre, is the reigning queen of VIP days. In fact, Kristin has actually discontinued most of her services and switched her copywriting business to a VIP-offer-only model!And she is THRIVING.“What is a VIP Day? It really is just a service that has three particular qualities to it,” Krisitin says. “Then you can take those qualities and create an offer that meets those qualities, but it can look like SO many different things!”What are those three qualities? You're going to have to tune in to find out!In this episode, Kristin talks about the key ingredients of a VIP offer, her journey from teaching composition to college students to writing copy, and how the VIP Intensive offer changed Kristin's business!Hit play and find a new way to work! In this episode, you'll learn:How to structure a VIP offer so that you can deliver top-tier service without overwhelming yourselfHow Kirstin and I set up our respective VIP offers — and what goes into them Whether your VIP should be an entry point or an upsell — and where to start your pricing  Subscribe now and never miss a single episode!About Kristin Macintyre: Kristin Macintyre is an entrepreneur and conversion copywriter. She whips up copy that connects, communicates, and converts, with a whole lotta strategy and a pinch of personality — aka the good stuff.Highlights:‌ ‌00:35  Intro02:20  Meet Kristin Macintyre03:30  From English teacher to copywriter08:44  Learning v. taking action10:30  The MFA experience11:50  3 qualities of a VIP offer14:23  VIP Day v. VIP Intensive16:53  Done-in-a-Day18:25  High-ticket or entry point?20:37  VIP Intensive impacts21:59  Goodbye, proposals + discovery calls!23:48  Talking money, honey!27:52  Find what works for you28:51  Demonstrate value30:02  Non-service VIP Days33:40  VIP Day repeat clients + Disney38:16  Delivering the final product40:09  The Christy Questions48:12  Find Kristin  Please remember to subscribe, rate, and review!---------------------------Kristin Macintyrehttps://macintyrecopy.com Instagram: https://www.instagram.com/kristin.macintyre -------------------------- HOW MUCH CAN YOU GET DONE-IN-A-DAY? You might be surprised! Work with me for a Done-In-a-Day session + walk away with a brand new, optimized email sequence or landing page! Let's take your copy from ho-hum to HELL YES!https://christycegelski.com/hire-me CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelski

“Most of us who've been in business have 8 to 10 people we know that we could get into a group.”—  Jessica TerzakisHave you been thinking about creating and selling an online course? Then you're going to want to meet Jessica Terzakis.Jessica helps service-based entrepreneurs of all kinds monetize their expertise through creating fabulous online courses and group programs, letting them smash their 1:1 revenue ceiling and make a bigger impact.Jessica is a firm believer that you should definitely consider launching a group program before you even think about creating an online course. “I think the marketing for online courses is glittery, it's sparkly — it's really sexy, isn't it? It's like ‘create your course, launch it, and make seven figures'” Jessica says. “I'm not bashing online courses… I think it's just that they're a very advanced solution for a business owner.”This episode takes an honest look at everything you need to know about launching your digital program — from pricing to saturation to marketing. If you want to learn all about the good, the bad, and the ugly about online courses and get the goods on how (and when) to build out your successful group coaching program, then this episode is for you!Hit play and find a new way to work! In this episode, you'll learn:How to create a unique group program that stands out from the pack (with real examples)Why online program pricing has dropped over the last few years — and why an engaged email list is VITALWhy the beta launch formula is going to become your secret weapon  Subscribe now and never miss a single episode!About Jessica Terzakis: Jessica Terzakis is a curriculum creator, small business advisor, and the program director for Terzakis And Associates. She loves collaborating with entrepreneurs that are experts in their field and transforming their knowledge into value-packed, exciting content.Highlights:‌ ‌00:33  Intro01:43  Meet Jessica Terzakis05:03  Courses v. group programs06:55  High-ticket pricing v. volume08:22  Find your 8-1012:02  ‘Set it & forget it' myth13:25  When to launch17:18  How to be unique24:05  Unique touch examples25:25   ‌Embrace beta launches29:02  Freebie31:56  Transparency33:33  Setting your pricing39:28  ‌The Christy Questions  Please remember to subscribe, rate, and review!  ---------------------------Jessica Terzakishttps://terzakisandassociates.comInstagram: https://www.instagram.com/jessica_terzakis, https://www.instagram.com/terzakis_associates Twitter: https://twitter.com/terzakissmbiz  ---------------------------  HOW MUCH CAN YOU GET DONE-IN-A-DAY? You might be surprised! Work with me for a Done-In-a-Day session + walk away with a brand new, optimized email sequence or landing page! Let's take your copy from ho-hum to HELL YES!https://christycegelski.com/hire-me   CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelski

Today's episode is a little different...When I started sharing that I was working with someone to heal some of the hormonal and metabolic issues I'd been struggling with (and my results) I got a lot of questions about what I was doing, how it worked, and why.So, I thought, what better way to address all the questions than to dedicate an entire podcast episode to the subject? And of course, I had to interview the woman who's helping to change my life and my health!As it turned out, we had so much to talk about, I ended up dedicating TWO entire podcast episodes to the subject!Last week's episode was all about Meghann's own incredible 'behind the business' story of healing from food and exercise addiction, recovering from a traumatic brain injury that ended her career, and how she became a health coach.If you haven't listened to Part One, seriously - go back! It's an unbelievable journey she's been on!In today's episode (Part Two) we're talking about how my life has changed since I cut out sugar and switched to a high-fat, low-carb diet.I'm sharing my personal experience, what it's like to work with Meghann and complete her program, and of course, my results (so far.)  We also dive into some common FAQs around keto and specific questions people asked me on Instagram, like:✓ What the ketogenic lifestyle is and isn't — and who can get the most benefits from a low-carb, high-fat diet✓ What it means to deal with Leaky Gut Syndrome, what it can lead to, and how to treat it✓ The huge role that mindset and accountability play in successfully reaching your health goalsSubscribe now and never miss a single episode!About Meghann Hempel: Meghann Hempel is a certified health coach and personal trainer who specializes in low-carb, high-fat nutrition and the ketogenic lifestyle. She firmly believes that we have the ability to heal ourselves through food, wellness, and lifestyle changes.Highlights:‌ ‌00:32  Intro02:03  Benefits & results03:57  Why does it work?06:26  Leaky gut syndrome09:01  Biggest ketogenic misconceptions13:00  Sticking with it & results19:09  Will you miss foods?23:47  Accountability & mindset31:04  The Christy Questions34:50   ‌Challenging clients39:46  Find MeghannPlease remember to subscribe, rate, and review!  ---------------------------https://www.brainbodyandbeyondllc.com https://linktr.ee/brainbodybeyond Instagram: https://www.instagram.com/Meghann.Alice Instagram: https://www.instagram.com/brainbodybeyond ---------------------------  HOW MUCH CAN YOU GET DONE-IN-A-DAY? You might be surprised! Work with me for a Done-In-a-Day session + walk away with a brand new, optimized email sequence or landing page! Let's take your copy from ho-hum to HELL YES!https://christycegelski.com/hire-me   CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelski

“I'm in the clear now. I'm feeling like a human and I'm ready to take on the world.”—  Meghann HempelCertified health and lifestyle coach and personal trainer Meghann Hempel has the kind of inspiring ‘behind the business' story that could be turned into a bestselling book. And we're going to explore it all on the Captivate + Convert podcast!Prior to changing the lives of her clients (including me!), Meghann dealt with her own unhealthy relationship to food — which started at the age of just nine years old, when she was prescribed psychiatric medications which led to major weight gain, increased appetite, and food obsessions.At 16, she became a fitness addict, binging on food and then over-exercising.It wasn't until she weaned herself off of her prescription meds that she was able to find the clarity and energy to start building her career….… and that's when her eating disorder got truly serious.This episode is the first of a two-part interview with Meghann. This chapter explores Meghann's journey from overmedicated child to zombified young mom to healed healer. From rock-bottom bulimia to traumatic brain injury, Meghann has overcome some serious challenges — tune in now to hear her incredible story!Hit play and find a new way to work! In this episode, you'll learn:How prescription meds affected Meghann's lifestyle and eating habits — and how long it took her to recoverHow a traumatic brain injury forced Meghann to shift her career pathThe real lowdown on food addiction, triggers, and food sobriety  Subscribe now and never miss a single episode!About Meghann Hempel: Meghann Hempel is a certified health coach and personal trainer who specializes in low-carb, high-fat nutrition and the ketogenic lifestyle. She firmly believes that we have the ability to heal ourselves through food, wellness, and lifestyle changes.Highlights:‌ ‌00:33  Introduction04:22  Meet Meghann Hempel05:55  Meds & bulimia07:53  Pregnancy & depression09:21  Getting off the meds10:37  Finding her path... & getting derailed13:34  Discovering the ketogenic lifestyle15:42  TBI19:18  Triggers & food sobriety22:45  Working with clients26:27  Why we eat27:21  Food addiction ‌29:41  Sick of diets33:57  Why keto & primal?38:00  Food choices  Please remember to subscribe, rate, and review!  ---------------------------Meghann Hempelhttps://linktr.ee/brainbodybeyond Instagram: https://www.instagram.com/Meghann.Alice https://www.penguinrandomhouse.com/books/189611/anatomy-of-an-epidemic-by-robert-whitaker ---------------------------  HOW MUCH CAN YOU GET DONE-IN-A-DAY? You might be surprised! Work with me for a Done-In-a-Day session + walk away with a brand new, optimized email sequence or landing page! Let's take your copy from ho-hum to HELL YES!https://christycegelski.com/hire-me   CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelski

“My business is my activism, because it's a legacy that I'll leave for my children.”—  Tamika AuwaiWe've made it to the first anniversary of the Captivate + Convert podcast!Over the past year, I've had the opportunity to talk to some amazing guests who have shared some legit tips and biz-building strategies across a range of disciplines, including brand building, copywriting, SEO, and more.Honestly? When I first launched the podcast, I wasn't sure how long it would last.Let me tell you — producing a weekly show isn't easy, especially for someone with no prior background in podcasting.But despite all the uncertainty and overwhelm… Captivate + Convert has managed to consistently rank in the top 5% of business podcasts! (Thank you to everyone who has left a review or a five-star rating!)Along with the juicy tidbits shared by my super interesting guests, many of you have told me that you love the Christy Questions segment.In this episode, I share the history behind The Christy Questions, along with some of the top Christy Questions highlights from the last year.You'll hear about how copywriter Licia Morelli rocks her multi-passionate approach to writing...You'll learn why entrepreneur Kaley Sparling didn't leverage her platform as a former Mrs World when launching her biz...You'll discover how a family tragedy led Sara Vartanian to go full-time in her business...… and much more.Hit play and find a new way to work! In this episode, you'll learn:Why the right messaging will actually resonate more than a big nameWhere to draw the line when it comes to what you share as a personal brand How to meld your activism and your business  Subscribe now and never miss a single episode!Highlights:‌ ‌  00:33  Happy anniversary!02:06  About The Christy Questions04:04  Licia Morelli & doing all the things10:51  Kaley Sparling & the right story17:10  Cara Alwill & privacy21:47  Rob Marsh & Kira Hug on the spot 33:42  Sara Vartanian & leaving her job39:10  Tamika Auwai & activism43:50  Outro  Please remember to subscribe, rate, and review!  ---------------------------https://www.instagram.com/liciamorelli https://www.instagram.com/kaleysparling https://www.instagram.com/thechampagnediethttps://www.instagram.com/thecopywriterclub https://www.instagram.com/saravartanian https://www.instagram.com/orishacreative ---------------------------  HOW MUCH CAN YOU GET DONE-IN-A-DAY? You might be surprised! Work with me for a Done-In-a-Day session + walk away with a brand new, optimized email sequence or landing page! Let's take your copy from ho-hum to HELL YES!https://christycegelski.com/hire-me   CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelski

“We have to do a lot of showing in our stories, with examples… not just telling people.”—  Brenna McGowanWe all know the importance of having a strong call-to-action… but everything that comes before your CTA needs to be just as powerful!This week's episode is a blast from the past — it's an episode that covers a pretty important topic when it comes to copywriting and marketing: storytelling. My guest for this episode, Brenna McGowan, is a legit genius when it comes to transitioning from your story to your sell — the one step that so many marketers seem to stumble on. Brenna and I have a great conversation about what happens when you niche down (it's not what you'd expect!), what *really* connects you with your ideal clients, and how to effectively weave storytelling into the copy you write for your biz website and emails.As a major bonus, we also answer the age-old question when it comes to nurturing emails: quantity or quality?Hit play and find a new way to work! In this episode, you'll learn:Brenna's amazing Segue framework to help you effortlessly sell through your emails and captionsThe biggest mistakes that people make when writing their copy — and what to do instead How to identify the stories that will help you sell... and the stories that are a little bit TMI!  Subscribe now and never miss a single episode!About Brenna McGowan: Brenna McGowan is an award-winning email copywriter and content strategist who helps the words that sounded so good in your head come out even better on the page. She has worked alongside some of the biggest names in the space and has a knack for helping clients tell everyday stories that fill up their programs and jack up their open rates...to over 50%!Highlights:‌ ‌  00:33  Introduction03:24  Meet Brenna McGowan08:38  The copywriter journey09:33  Niching down12:27  Biggest copy mistakes15:45  Share the right story17:21  Story transitions18:48  Choosing your stories23:30  ‌The Segue framework27:15  Segue example29:10  Illustrations + preempting objections33:38  Injecting personality ‌34:37  Quality or quantity?41:46   ‌Repurposing content43:07  Dream assignment & challenges48:59  Boundaries51:07  Imposter syndrome54:07  ‌Anxiety  Please remember to subscribe, rate, and review!  ---------------------------https://brennamcgowan.co/resources https://www.instagram.com/brennamcgowancohttps://www.facebook.com/brennamcgowanco ---------------------------MY FREEBIE: need link  HOW MUCH CAN YOU GET DONE-IN-A-DAY? You might be surprised! Work with me for a Done-In-a-Day session + walk away with a brand new, optimized email sequence or landing page! Let's take your copy from ho-hum to HELL YES!https://christycegelski.com/hire-me

“Words on the page really don't mean anything and they won't convert if there's no purpose or strategy behind it.”—  Ash ChowThis episode is dedicated to biz owners going through a launch or looking to launch in the near future! My guest, Ash Chow, is sharing her secret sauce on making your launch an epic success… before your offer even goes live. Yup, you heard me.Ash is a launch strategist and copywriter who works with course creators and online entrepreneurs, and specializes in setting her clients up for success before their cart opens.Ash believes that the pre-launch runway is just as vital to your sales as your actual launch, and her clients have the revenue numbers to prove it. “What we're really doing in the pre-launch stage is identifying what beliefs your prospects hold about your industry or your topic, and then slowly reframing those beliefs or tackling those objections or shifting your mindset towards a place where they will see the value of the offer,” Ash explains.This conversation digs DEEP into the ways that pre-launch content varies from launch content and why it's so important to create both — trust me, you'll want to take some notes.Bonus: Ash also shares her three go-to social media post styles for the pre-launch process!Hit play and find a new way to work! In this episode, you'll learn:The 3 types of pre-launch content that will prime and warm up your audience When the pre-launch runway starts — and what you need to fill it with  How to research prospect objections before they pop up — so that you're ready to counter them  Subscribe now and never miss a single episode!About Ash Chow: Ash Chow provides launch strategy and copy for course creators and online entrepreneurs who want to leave the world a better place than they found it.Highlights:‌ ‌  01:44  Meet Ash Chow04:08  Niching down09:22  Pre-launch phase12:48  Objection research17:03  Inaction to action20:26  Pre-launch content v. launch content24:43  Social media posts30:12  Learning from other copywriters33:22  ‌The Christy Questions  Please remember to subscribe, rate, and review!  ---------------------------https://ashchow.comInstagram: https://www.instagram.com/itsashchow ---------------------------  HOW MUCH CAN YOU GET DONE-IN-A-DAY? You might be surprised! Work with me for a Done-In-a-Day session + walk away with a brand new, optimized email sequence or landing page! Let's take your copy from ho-hum to HELL YES!https://christycegelski.com/hire-me   CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelski

“I really view style as, first and foremost, self expression… and also self care.”—  Swapna PatelKnowing what to wear for brand photoshoots, Zoom meetings, or speaking gigs can be tough — unless you're getting advice from a styling genius!My guest Swapna Patel is a personal style expert and former designer who specializes in helping women business owners and entrepreneurs discover and upgrade their personal style and feel confident and empowered.It's not about seeking out the hottest designers or following every trend out there. It's about finding clothes that make you feel good and express your authentic style and self. Of course, it doesn't hurt if the clothes also make you feel like a total boss! “It's not about the price tag or the label or who is going to see you in it,” Swapna says.  “The way I dress sets the tone for the rest of my day.”In this conversation, Swapna explains how to feel more confident on camera, why your Instagram feed will benefit from including your photograph, and how to supersize your ‘know, like, and trust' factor through polished and authentic styling!Ready to stop hiding behind Canva graphics and start embodying your brand? Hit play and find a new way to work! In this episode, you'll learn:How to develop your personal brand style — and why it's SO important How many looks you should be photographed in to carry you through your content creationHow to use color psychology  to get more clients (and get more done)!  Subscribe now and never miss a single episode!About Swapna Patel: Swapna Patel is a fashion designer turned personal style expert who helps women in business level up their personal style and boost their confidence, so they can build their brands and go from best kept secret to household name.  Highlights:‌ ‌  01:51  Meet Swapna Patel05:55  Women & visibility07:43  Optimize your Instagram feed10:16  Showing up online12:47  What is a personal brand?16:10  Cleaning tips16:41  Using style & photos to reflect your brand20:14  Tips for confidence on camera22:00  Color psychology24:32  ‌The Ultimate Brand Photoshoot Style Kit26:26  ‌The Christy Questions  Please remember to subscribe, rate, and review!  ---------------------------https://www.styleremixx.com https://www.styleremixx.com/photoshoot Instagram: http://www.instagram.com/style.remixx https://www.facebook.com/swapnastyleremixxhttp://www.pinterest.com/styleremixxfashion ---------------------------  HOW MUCH CAN YOU GET DONE-IN-A-DAY? You might be surprised! Work with me for a Done-In-a-Day session + walk away with a brand new, optimized email sequence or landing page! Let's take your copy from ho-hum to HELL YES!https://christycegelski.com/hire-me   CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelski

“It's always about timing… just do not undersell yourself.”—  Queen ChiomaPR and media coach Queen Chioma knows good publicity — and she helps her female entrepreneur clients secure more than their fair share of great press!Her clients have been featured in Forbes, the BBC, MTV, OK!, and a ton of podcasts, and last year she launched her own media platform called She Rises in the Media, which gives women entrepreneurs the resources and support they need to land speaking gigs and boost their profile in the media.“It's important to have those moments where we're shining, because it boosts our self esteem and our morale,” Queen says. “It's also important because we get to give back. We get to be heroes or she-roes to women or other girls out there that need us, desperately… when we share our story, we change lives.”In this episode, Queen breaks down the basics of PR — when you should seek it, how to reach out and pitch yourself, and the common myths that hold so many business owners back from claiming their time in the spotlight!Hit play and find a new way to work! In this episode, you'll learn:When you should consider working with a publicist to boost your brand profile — and recommendations for first stepsHow to gain visibility when you're not totally comfortable with being on camera or speaking to large audiencesQueen's Dos & Don'ts checklist for coming up with a great hook or story angle  Subscribe now and never miss a single episode!About Queen Chioma: Queen Chioma Nworgu is an international motivational speaker, TV presenter,  PR and media coach, publicist, and professional singer. She works with women entrepreneurs and coaches, helping them to break into the media and attract great PR for their brands.Highlights:‌ ‌  01:49  Meet Queen Chioma04:22  Knowing when you're ready07:41  Visibility for the camera-shy11:55  Big myths about PR14:46  Own your expertise15:53  Do's & don'ts for story angles20:56  Dress for success23:30  Recommendations for first steps27:43  Choose the right outlets31:11  Easy wins to start with36:07  Develop a celebrity mindset40:17  Queen Moments43:42  The Christy Questions  Please remember to subscribe, rate, and review!  ---------------------------https://www.queenchiomamedia.com Instagram: https://www.instagram.com/queenchioma Twitter: https://twitter.com/queenchioma https://www.youtube.com/user/festivesuccesscoach https://www.sherisesinthemedia.com Instagram: https://www.instagram.com/sherisesinthemediahttps://www.facebook.com/groups/sherisesinthemedia ---------------------------  HOW MUCH CAN YOU GET DONE-IN-A-DAY? You might be surprised! Work with me for a Done-In-a-Day session + walk away with a brand new, optimized email sequence or landing page! Let's take your copy from ho-hum to HELL YES!https://christycegelski.com/hire-me CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelski

“I'm still experimenting with what it's going to look like… I don't ever want to say never.”—  Emily AbornWith so many Facebook groups out there, how do you build a community that people want to keep coming back to, day after day?… and how can you turn it into a profitable business?Emily Aborn is a content writer and the founder of She Built This, an empire that includes a membership, a podcast, and a thriving Facebook community.And on this episode of Captivate + Convert, she is spilling all of her amazing community-building secrets!It takes strong and savvy leadership to keep a community group not only alive, but full of life. So, how does Emily keep the group's engagement up and the vibe consistent — and how did she create her revenue streams without compromising the community aspect?This episode reveals all the juicy details of Emily's journey from mattress store owner to content writer to successful community head, so you won't want to miss a single second!Hit play and find a new way to work! In this episode, you'll learn:How Emily transitioned from owning a brick-and-mortar store to running a profitable online communityWhere Emily recognized opportunities for monetization — and how she implementedHow Emily's initial vision for the community evolved as the community grew (and the importance of being flexible)!    Subscribe now and never miss a single episode!About Emily Aborn: Emily Aborn has been a business owner since 2014, with experience in both brick-and-mortar and online businesses. She is the founder and owner of She Built This, LLC™, a community for women entrepreneurs and professionals  and has worked with executives and entrepreneurs in marketing, administrative, copywriting, and creative roles since 2006.  Highlights:‌ ‌  01:49  Meet Emily Aborn03:28  From mattresses to content writing08:50  Copywriter story commonalities13:30  How She Built This was born16:35  Online businesses & loneliness18:24  Initial vision v. reality now20:59  Monetization24:05  Profitability without losing the vibe29:02  Mindset & money33:02  ‌The Christy Questions  Please remember to subscribe, rate, and review!  ---------------------------https://www.emilyaborn.comhttps://www.shebuiltthis.org Instagram: https://www.instagram.com/shebuiltthisgrouphttps://www.facebook.com/groups/shebuiltthis ---------------------------HOW MUCH CAN YOU GET DONE-IN-A-DAY? You might be surprised! Work with me for a Done-In-a-Day session + walk away with a brand new, optimized email sequence or landing page! Let's take your copy from ho-hum to HELL YES!https://christycegelski.com/hire-meCONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelski

“As business owners, we all struggle from time to time… you don't have to get it right every time to be successful.”—  Christy CegelskiAnother short, sweet, and solo episode — this one focusing on a topic that far too many women entrepreneurs and biz owners can relate to.Self-sabotage.This, along with imposter syndrome, is something that a lot of people don't really like to talk about. But dealing with self-sabotaging tendencies is absolutely crucial to building the kind of business you want to own… and being able to enjoy the lifestyle you've put so much work into creating for yourself!So, this episode is going to act as a mini-masterclass on recognizing and repairing your self-sabotaging behaviors — so that you can get back to rocking your zone of genius and racking up new clients!I talk about what self-sabotage really looks like, as it can show up in insidious ways that sometimes we don't even recognize. I dive into the reasons why we engage in these types of destructive actions. And I give some tips on how to turn it all around and heal those harmful behaviors.Your first act of cutting down on self-sabotage and fully supporting your business? Hitting play on this episode! Let's go!In this episode, you'll learn:The self-sabotaging patterns that may appear in your life — and how to identify themWhat the 2 Ps are —  and how to react when they pop up while you're working on projectsThe psychological reasons that lie behind your self-defeating behaviors   Subscribe now and never miss a single episode!  Highlights:‌ ‌  01:33  Introduction01:33  Avoiding the finish line02:49  The 2 Ps04:36  Other common self-sabotage patterns05:38  How to recognize behaviors06:28  Why do we do this?07:38  How can we stop?     Please remember to subscribe, rate, and review!  ---------------------------  HOW MUCH CAN YOU GET DONE-IN-A-DAY? You might be surprised! Work with me for a Done-In-a-Day session + walk away with a brand new, optimized email sequence or landing page! Let's take your copy from ho-hum to HELL YES!https://christycegelski.com/hire-me   CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelski

“You have to find the entry point that's going to resonate with you.”—  Tamika AuwaiAs business owners, we tend to focus mostly on clients — how do we attract the people we want to work with? How do we keep them happy? Are we taking care of their needs?Obviously, you should be thinking about your clients, but what about your own needs and wants?Why did you decide to launch your biz in the first place? Did you want more freedom? Were you following your passion? Your business should be set up in a way that supports the quality of life that you want and deserve. This episode dives deep into an aspect of biz-building that is almost always overlooked: thinking about the experience we want to create for ourselves as business owners.Tamika Auwai is the CEO of Orisha Creative and inventor of The Nurture Matrix™, a unique evergreen nurture marketing framework that helps you stay connected with your audience and keep your leads warm — without you having to churn out new content regularly. This helps biz owners grow their business in the background, without giving up more of their time.An excellent step toward creating the experience you want, if you ask me!How do you want each day to unfold? What are your medium- and long-term goals? Grab a pen and get ready to take notes, because we're about to change the way that you do business!Hit play and find a new way to work! In this episode, you'll learn:What it means to build your biz with your own experience in mind — and what it can look like in practiceHow to get over the resistance to the idea of changing your business practices2 things we should stop doing right now in order to create the businesses we want  Subscribe now and never miss a single episode!  About Tamika Auwai: Tamika Auwai is the CEO of Orisha Creative, an inventive nurture marketing agency that serves leaders in the online coaching industry. She is the creator of The Nurture Matrix™, a unique evergreen nurture marketing framework that's revolutionizing the way master coaches approach social media and email marketing.  Highlights:‌ ‌  01:35  Meet Tamika Auwai03:59  The Nurture Matrix™06:52  Building with experience in mind08:42  Setting the right goals11:13  Tamika's experience14:37  Systems & processes16:31  Find your entry point19:19  What we should stop21:39  Outsourcing & hiring23:56  The comparison game27:40  Personal lessons31:59  Burnout35:12  The Christy Questions  Please remember to subscribe, rate, and review!  ---------------------------https://www.orishacreative.comhttps://www.instagram.com/tamikaiscontent https://instagram.com/orishacreative---------------------------  HOW MUCH CAN YOU GET DONE-IN-A-DAY? You might be surprised! Work with me for a Done-In-a-Day session + walk away with a brand new, optimized email sequence or landing page! Let's take your copy from ho-hum to HELL YES!https://christycegelski.com/hire-me   CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelski

“Part of the strategy behind great copywriting is to get the messaging down.”—  Christy CegelskiAnother short and sweet solo episode for you today! This one is inspired by some conversations I've been having lately with newbie copywriters and content creators on Facebook. It all comes down to this: there are a lot of people out there who don't really understand the difference between content marketing and copywriting.Full disclosure: I also didn't know the difference when I started out.Like so many other copywriters, I was writing a little bit of everything when I started out. It took me a while before I was able to start dividing up my work into these separate categories.But knowing the differences between the two types of writing is a great first step in figuring out your niche — and then OWNING it.Once you know where your strengths and weaknesses lie, you'll know which projects to take on, which to avoid, and which to outsource.In this episode, I break down the purpose and strategy behind each type of writing — and reveal why they tend to be priced differently.Let's dive in!Hit play and find a new way to work! In this episode, you'll learn:✔  What types of writing are considered content marketing — and how they're used to support sales✔  How to use copywriting strategically in order to effectively drive action✔  The reasoning behind the difference in pricing between content marketing and copywriting  Subscribe now and never miss a single episode!  Highlights:‌ ‌00:33  Introduction01:41  Content marketing v. copywriting02:43  Content marketing05:13  Copywriting07:22  Pricing08:10  Find me + freebie    Please remember to subscribe, rate, and review!  ---------------------------  HOW MUCH CAN YOU GET DONE-IN-A-DAY? You might be surprised! Work with me for a Done-In-a-Day session + walk away with a brand new, optimized email sequence or landing page! Let's take your copy from ho-hum to HELL YES!https://christycegelski.com/hire-me   CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelski

“All of the women that I work with are so fearful of raising their prices.”—  Deepshikha SairamDid you know that smashing the patriarchy is actually the ultimate business move?Deepshikha Sairam helps her clients throw away the patriarchal “hustle” blueprint and build businesses based on their own cyclical nature and energetic gifts.Known as The Client Attraction Queen and the Creator of Dream Lives, Dee is all about helping female service providers and coaches build thriving businesses and create success by design, so you know that I HAD to have her on the podcast!Living in a patriarchy has huge effects on us, not only as women but as entrepreneurs. Have you ever wondered why so many female creators suffer from imposter syndrome?Dee regularly sees these effects on her clients, who deal with fears over showing up and raising their prices. “When we keep doubting ourselves, then we limit ourselves from the opportunities,” Dee says.In this episode, we talk about balancing energy, patriarchy stress disorder, and why you NEED to start charging what you're worth.      Hit play and find a new way to work! In this episode, you'll learn:✔  What exactly the patriarchy is and how it affects us — not just as women, but as business owners✔  How women support patriarchy against their own interests — and what we can do to opt out✔  What it means to tap into your masculine and feminine energies (and how to use them)!  Subscribe now and never miss a single episode!About Deepshikha Sairam: Deepshikha is a spiritual business mentor who helps create curated business strategies for her clients that really allow them to leverage their energetic gifts. She hosts the How to Womxn: Buck the System Live your Truth podcast.  Highlights:‌ ‌02:00  Meet Dee Sairam04:17  What is patriarchy & where did it start?09:56  How women buy in12:28  Effects of patriarchy16:11  80-year-old exercise17:15  Masculine + feminine energies18:56  Patriarchy Stress Disorder24:14  Processing trauma29:20  What can we do?36:00  The art of allowing41:30  The Christy QuestionsPlease remember to subscribe, rate, and review!---------------------------https://socialiquegroupe.com  https://www.instagram.com/deepshikhasairam  https://www.facebook.com/groups/thebadassleadgenclub    Patriarchy Stress Disorder: The Invisible Inner Barrier to Women's Happiness and Fulfillment by Dr. Valerie Rein https://www.drvalerie.com/book   The Body Keeps the Score: Brain, Mind, and Body in the Healing of Trauma by Dr. Bessel van der Kolk https://www.amazon.com/Body-Keeps-Score-Healing-Trauma/dp/0143127748   ---------------------------  HOW MUCH CAN YOU GET DONE-IN-A-DAY? You might be surprised! Work with me for a Done-In-a-Day session + walk away with a brand new, optimized email sequence or landing page! Let's take your copy from ho-hum to HELL YES!https://christycegelski.com/hire-me   CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelski

“There's something really intimate about listening to someone speak on a podcast.”—  Christy Cegelski  Whether or not you're a podcaster yourself, making guest appearances on other people's podcasts is a fantastic way to build your visibility among audiences that may never have heard of you otherwise.   And if you can nail your appearance, you're another step closer to establishing yourself as THE thought leader in your niche.  I already know that you'll succeed once you get booked on your dream podcast (you brilliant entrepreneur!), so today's episode is all about creating foolproof pitches designed to create an eye-opening first impression, make you irresistible to hosts, and snag you that easy HELL YES.  Why should podcasts be part of your marketing strategy? Because they're a powerful, intimate way to create a connection to audiences, build trust, and enhance your reputation.  After listening to this episode, you'll have the tools you need to create your killer pitch — then all you'll need is a decent mic!  Hit play and find a new way to work! In this episode, you'll learn:>  The core research you need to do BEFORE making your move>  How to clearly explain the value you'll deliver to a podcast's specific audience (and the host!)>  Exactly how to structure your pitch email so that it gets the attention it deserves.    Subscribe now and never miss a single episode!  Highlights:‌ ‌00:45  Intro.  01:50  Why are podcasts powerful?  02:20  Your core research.  03:38  What's your value to the audience?  04:43  What's your value to the host?  05:43  Growing the audiences.  07:18  How to get your email read.  08:42  Be patient.        Please remember to subscribe, rate, and review!    ---------------------------  HOW MUCH CAN YOU GET DONE-IN-A-DAY? You might be surprised! Work with me for a Done-In-a-Day session + walk away with a brand new, optimized email sequence or landing page! Let's take your copy from ho-hum to HELL YES!  https://christycegelski.com/hire-me   CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelski

“I knew it would help me… get a pulse on who my audience was.”—  Sara Vartanian  Does your lead magnet need a glow-up? It may be time for you to consider going high-touch. This week's guest is Sara Vartanian, an incredible launch strategist and copywriter who happens to be one of my besties! Sara has been featured in Forbes and shared her amazing skills in countless popular online programs, so I know you're going to love what she shares in this episode!  Here's the scoop: Sara has a really unconventional approach to creating lead magnets — she calls it the Unscalable Lead Magnet Method. It was through this method that Sara was able to land her first few long-term clients… and generate over $75k in revenue.  I'm going to let you know right now — this definitely isn't your typical PDF freebie! This conversation is a no-nonsense, no-filter look at the good, bad, and ugly of lead magnets. From lack of focus to bloated value, you're going to find out in detail where most typical lead magnets go wrong. And after you learn why your freebies aren't giving you the conversions you crave, you'll discover how to create lead magnets that'll position you as your niche's newest genius unicorn (and earn you some jaw-dropping social proof).  Basically, this is a mini-masterclass you're not going to want to miss! So hit play and find a new way to work!  In this episode, you'll learn:>  The common issues plaguing conventional lead magnets — and why they often fall flat.  >  How to create super-personalized lead magnets that deliver real value to your audience (and your own biz).  >  How to eventually scale your unscalable lead magnet.    Subscribe now and never miss a single episode!  About Sara Vartanian: Sara Vartanian is a content strategist, copywriter, and happy introvert. She helps introverted entrepreneurs stand out (and show up) with words, so they can make their audience feel deeply seen and heard — while they stay home in their comfy pants. Highlights:‌ ‌01:58  Meet Sara Vartanian.  05:14  Accidental copywriter + imposter syndrome.  07:25  Where magnets go wrong.  10:21  The Unscalable Lead Magnet Method.  15:16  The results.  17:56  Social proof + two-way value. 19:51  Unscalable lead magnets + transformation.  24:02  How to resonate.  25:30  ‌Scale+ repurpose.  28:44  Building relationships.29:51  Keep it simple + low-pressure.  33:25  The List Playbook.  34:19   ‌The Christy Questions Please remember to subscribe, rate, and review!  ---------------------------https://www.saravartanian.comhttps://www.instagram.com/saravartanian https://www.facebook.com/saravartaniansocial The List Playbook: https://www.saravartanian.com/list-playbook     ---------------------------  HOW MUCH CAN YOU GET DONE-IN-A-DAY? You might be surprised! Work with me for a Done-In-a-Day session + walk away with a brand new, optimized email sequence or landing page! Let's take your copy from ho-hum to HELL YES!  https://christycegelski.com/hire-me    CONNECT WITH CHRISTY ON INSTAGRAM:   https://www.instagram.com/christycegelski

“My service is a movement. And when you work with me, your brand will get a sustainable upgrade.”—  Anna Rosa ParkerWhat do you do when you lose it all? You build it back up - even better than before!My guest on this week's episode of Captivate + Convert is Anna Rosa Parker, a copywriter and brand strategist who specialized in helping luxury travel and lifestyle brands update and perfect their brand messaging.    But when the pandemic hit, she lost every last one of her clients.  While this devastating setback could have caused her to give up on her business entirely, Anna took it as an opportunity to reimagine and rebuild her business by carving out a mission-driven niche for herself that allows her to work with eco-conscious clients who are looking to change the way they do business.  This isn't your typical tips-and-tricks style episode but you'll definitely walk away with some major inspiration — especially if you're starting over or feel ready for a change but you're not sure how to make it happen.  Hit play and find a new way to work! In this episode, you'll learn:>  When Anna realized she had an opportunity to pivot — and how finding the right community helped her make the change.>  How Anna helps clients incorporate sustainability into their brand strategy and the way they do business.>  The policy Anna incorporated to ensure that 10% of her income from each project helps the communities her clients serve — and how it perfectly aligns with her mission.  Subscribe now and never miss a single episode!  About Anna Rosa Parker: Anna Rosa Parker is a brand strategist and copywriter who helps luxury travel brands integrate sustainable practices into their businesses — and communicate that in their messaging.    Highlights:‌ ‌  01:48  Meet Anna Rosa Parker  03:08  Anna Rosa's typical clients  03:45  Pandemic, hospitality shutdown & NYC  06:22  Lost clients + repositioning  09:50  Making luxury fun + sustainable  10:40  Alignment + client vetting  12:47  Anna Rosa's sustainability process  14:10  The 10% policy  15:43  Artist Inclusive community  18:15  Building writing income  20:10  Agency life  22:17  ‌The Christy Questions  30:47  Contact + download    Please remember to subscribe, rate, and review!  ---------------------------  https://www.dashofcopy.com  https://www.dashofcopy.com/sustainableupgrade  https://www.instagram.com/dashofcopy  https://www.facebook.com/dashofcopy  https://www.artistinclusive.com   ---------------------------  LONG-FORM SALES PAGE NOT CONVERTING? OR MAYBE YOUR WEBSITE COPY NEEDS A LITTLE ZHUZH? MY DONE-IN-A-DAY SESSION IS THE QUICKEST (AND MOST COST-EFFECTIVE) WAY TO WORK WITH ME TO TAKE YOUR COPY FROM HO-HUM TO HELL YES! AND MAKE SURE IT'S OPTIMIZED FOR CONVERSIONS.CLICK THE LINK BELOW TO LEARN MORE. ⬇︎https://christycegelski.com/hire-me     CONNECT WITH CHRISTY ON INSTAGRAM:   https://www.instagr

People love taking quizzes. It's why savvy biz owners use them as part of their marketing strategy — and why you should, too.     This episode's guest, Christen Schneider, is a legit authority on using quizzes for list-building and lead gen.    Why are quizzes one of the most effective ways to build your list? As lead magnets, they definitely take more work to get through than the typical PDF download — but they're also a LOT more engaging.       “People like instant gratification and they like self-centered stuff,” Christen says. “We like to talk about ourselves. We like people to help us, specifically, and we like to think that it's gonna be quick… the quiz doesn't solve the problem for them, but it's something they can look at right away.”   Basically, quizzes are a high-converting lead magnet for broader-based audiences that ALSO offers the opportunity for segmentation (and that means more powerful follow-ups)!  But you can't just throw together any old quiz. Want to create a high-impact quiz that grabs your audience's interest and asks just the right questions? Christen breaks it all down and keeps it super simple and super practical in this episode (and yes, she DOES dive into the tech side of things). Let's get started!  Hit play and find a new way to work! In this episode, you'll learn:  >  What micro-commitments are — and how you can build them into your marketing strategy.  >  How to come up with a quiz topic aligned with your offer.  >  How to create personalized automated follow-ups that help lead to next steps.    Subscribe now and never miss a single episode!  About Christen Schneider: Through her marketing agency, Christen Schneider works with creative business owners and leadership teams to hone in on client-focused, story-driven, can't-ignore marketing, with a focus on copywriting and tech. She is an authority on using quizzes for list-building and lead generation.  Highlights:‌ ‌  01:37  Meet Christen Schneider04:06  Why are quizzes so powerful?06:02  Broader-based audiences06:46  Deciding on a quiz topic10:17  Quality v. quantity10:56  Automated follow-ups16:49  You don't need a “cool” topic18:20  The tech tools23:20  Christen's services24:45  Paid or organic?25:41  The Christy Questions    Please remember to subscribe, rate, and review!  -------  https://www.christenschneider.com  https://www.instagram.com/christenjschneider  https://www.facebook.com/christenjschneider  https://www.linkedin.com/in/christens  NEED LINK TO THE FACEBOOK LIVE CHRISTEN MENTIONS  -------  HOW MUCH CAN YOU GET DONE-IN-A-DAY? You might be surprised! Work with me for a Done-In-a-Day session + walk away with a brand new, optimized email sequence or landing page! Let's take your copy from ho-hum to HELL YES!  https://christycegelski.com/hire-me   CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelski

“Because of our experiences that are individual and unique to us, we have the ability to change people's lives in a specific way.”—  Erin NeuhardtToday's episode is all about being seen.There's a lot of advice out there about what you should be doing to gain visibility and exposure for your brand. And no wonder — the online world is flooded with creators and entrepreneurs all fighting to capture the attention of their ideal audiences.But many of the people handing out advice on increasing brand visibility are delivering cookie-cutter, one-size-fits-all solutions. Visibility strategist and consultant Erin Neuhardt understands that difference matters.As entrepreneurs and the faces of our brands, we are all unique: we have different offers, we have different strengths and weaknesses, and we're comfortable showing up in different ways.Erin helps her clients create visibility strategies that are in alignment with their goals and who they are as people — and she isn't shy about spilling all of her greatest insights in this episode of Captivate + Convert!Hit play and find a new way to work! In this episode, you'll learn:>  What visibility strategy actually means — and how it helps you grow your biz in a practical way>  The 4 specific blocks that women have around visibility (and how to overcome them)>   The most effective methods of increasing visibility — and why it's SO important to understand your motivations firstSubscribe now and never miss a single episode!About Erin NeuhardtErin Neuhardt is a visibility consultant who helps entrepreneurs, thought leaders, and coaches craft plans to increase their visibility by finding the right opportunities to reach their audiences in an authentic way — while remaining in alignment with their goals, personalities, and values. Highlights:‌ ‌01:43  Meet Erin Neuhardt04:39  Visibility strategy: what and why06:00  Intentionality07:18  Women + visibility09:33  We don't see the whole picture12:16  Invisibility + safety 13:48  Effective avenues to visibility16:03  Building confidence17:19  Pitching tips20:41  Come from a place of service22:43  Build momentum + receive23:36  The Christy QuestionsPlease remember to subscribe, rate, and review!---------------------------ERIN NEUHARDThttps://www.facebook.com/groups/visibilitygrowth https://www.linkedin.com/in/erin-neuhardt ---------------------------CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelskiHOW MUCH CAN YOU GET DONE-IN-A-DAY? You might be surprised! Work with me for a Done-In-a-Day session + walk away with a brand new, optimized email sequence or landing page! Let's take your copy from ho-hum to HELL YES!https://christycegelski.com/hire-me 

“I actually think there's more room for creativity WITHIN my structure, because I base it off of when my brain is working best on certain things.”—  Jill WiseReady to supercharge your productivity without the hustle headache?This week's guest, Jill Wise is about to show you how to get sh*t done and reduce your Ibuprofen budget in the process!Jill is a multi-passionate entrepreneur who has mastered the art of systems, processes, and structure... Which has helped her reduce stress AND boost her results in her own business. She spills all her secrets in this week's episode of the podcast and trust me, you don't want to miss it!Whether you're not sure what systems will have the most impact or you're like me, and you've avoided setting up too much of a structure for yourself because you didn't want to be boxed in, this episode is for you.It's packed with powerful tips on how to work smarter in your business -- from optimizing your weekly schedule to allowing yourself to be flexible AND finding freedom in structure.In fact, I followed Jill's advice in this interview and it's giving me LIFE! Seriously, I don't know how I managed without it!Hit play and find a new way to work! In this episode, you'll learn:>  Jill's #1 tip for entrepreneurs struggling with their time management  >  The difference between working ON your business and IN your business — and how to hit the perfect balance>  How Jill built up a client base as a multi-passionate and multi-specialized entrepreneurSubscribe now and never miss a single episode!About Jill WiseJill Wise is a brand strategist, organic marketing expert, conversion copywriter, and business coach. When you work with her, you get a back-pocket copywriter and ceaseless cheerleader ready to help you get to that next level you never thought was possible because—real talk—she knows her sh*t.Highlights:‌ ‌01:40  Meet Jill Wise‌04:41  Building a client base‌06:45  Niching‌07:58  Working ON v. IN your business‌09:00  Time-blocking‌11:47  Creativity + energy mapping‌14:52  Balance v. burnout‌18:14  Freedom in structure‌20:11  Jill's #1 takeaway‌23:19  The Christy QuestionsPlease remember to subscribe, rate, and review!---------------------------CONNECT WITH JILL https://www.wordsbyjill.com https://www.instagram.com/wordsbyjill---------------------------CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelskiLong-form sales page not converting? Or maybe your website copy needs a little zhuzh? My Done-In-a-Day session is the quickest (and most cost-effective) way to work with me to take your copy from ho-hum to HELL YES! And make sure it's optimized for conversions. Click the link below to find out how it works.https://christycegelski.com/hire-me 

“If you feel pulled towards something and you can't stop thinking about it, there's a reason.”—  Christy CegelskiAre you pressing pause on the thing you REALLY want to do because you're afraid that A) It's already been done and B) You have nothing new to offer?The truth is, there's plenty of room at the table for you and it's 100% possible to get paid to do what only YOU can do -- even in a wildly competitive online market.And in this solo episode, I share the top five things you can do to boost your fame factor and stake your claim.But before you hit play, you might want to grab a pen and paper — I think you'll want to take some notes!A lot of would-be entrepreneurs and side hustlers out there hold back from pursuing what they truly feel called to do because they're afraid the market is "too saturated" and they don't know how to set themselves apart (or if that's even possible.) Here's the thing — in the online space, EVERY market is saturated. But that doesn't have to stop you from becoming successful.Nobody is able to do what you do exactly the way you do it.And being one of many in your field actually offers you a unique opportunity to showcase what makes YOU different and sets your process and offers apart. Which BTW, is what will resonate with those dream clients of yours...If you're ready to get all Queen Bey in your niche so you can render the competition irrelevant?Hit play to learn:>  How to position yourself as an expert without feeling like a one-trick pony>  Why collaboration helps you build your brand, not dilute it>  How to build trust + provide value through the right kind of teachable content Subscribe now and never miss a single episode!Highlights:‌ ‌‌01:14  Saturated markets‌02:13  Follow your passion anyway03:47  Specialization‌04:46  Create teachable content‌05:37  Build visibility‌06:52  Collaborate with others‌08:04  Show up consistentlyPlease remember to subscribe, rate, and review!---------------------------CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelskiLong-form sales page not converting? Or maybe your website copy needs a little zhuzh? My Done-In-a-Day session is the quickest (and most cost-effective) way to work with me to take your copy from ho-hum to HELL YES! And make sure it's optimized for conversions. Click the link below to find out how it works. https://christycegelski.com/hire-me 

“A lot of people focus on just being on page one… but you also have to rank for the right phrases”—  Per AndreasenWant to take your SEO to OMG?My guest Per Andreasen used his mad SEO skills to rank in the TOP 5 on Google search for fitness copywriters.Per is an expert in using SEO to attract the right audience and gain legit exposure. This is a subject I knew nothing about before sitting down to chat with him, and let me tell you — this interview is an eyeopener!If you want to drive more targeted traffic to your website, SEO is the way to go. It's the practice of taking into account what people search for when you're writing copy and coming up with your marketing strategy.By upleveling your SEO, you can actually move your webpages up in Google search rankings, making it easier for your best-fit customers to find you (you won't reach many of them if you don't show up in the first five pages of results).There are a few things you have to think about when coming up with your strategy: what keywords do your ideal clients use when searching for services similar to yours? Which keywords perform the best? How many of them should you use in your copy?And, importantly, how do you niche down and position yourself as a leader in your space? Yes, SEO seems intimidating and technical, but Per breaks it down into easily digestible bites. This episode is perfect for both SEO beginners and those looking to upgrade their skills.Hit play and find a new way to work! You'll learn:>  How to use meta descriptions to convert people from seeing your search result to visiting your site>  How to refresh + upgrade your older content to attract new readers>  Tools + software you can use to upgrade your SEO more easilySubscribe now and never miss a single episode!About Per AndreasenPer Andreasen ranks top 5 in the Google search for fitness copywriters. After working out for a decade, he fell deeply in love with no-nonsense businesses in the fitness industry — his dream clients. Highlights:‌ ‌01:32  Meet Per Andreasen‌06:00  SEO: what and why ‌08:26  DIY or not?‌09:19  Definitions‌10:26  What your audience wants to know‌12:30  Meta descriptions + titles‌15:50  SEO Spider‌17:50  Refresh old content‌22:32  Writing tools‌25:50  The Christy QuestionsRemember to subscribe, rate + review!---------------------------PER ANDREASENhttps://strongestcopy.com/cchttps://www.instagram.com/strongestcopy Answer the Publichttps://answerthepublic.com Screaming Froghttps://www.screamingfrog.co.uk/seo-spider SEM Rushhttps://www.semrush.com ---------------------------CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelskiHOW MUCH CAN YOU GET DONE-IN-A-DAY? You might be surprised! Work with me for a Done-In-a-Day session + walk away with an optimized email sequence or landing page. Let's take your copy from ho-hum to HELL YES!https://christycegelski.com/hire-me 

“The online world is so flooded. I teach that you should build that brand foundation first, before you even worry about social media.”—  Taylor DanielsI've heard your requests, and now I'm delivering — this episode is all about best practices for growing your biz using Instagram! My guest for today is Taylor Daniels, brand strategy coach and Instagram expert extraordinaire. In 2019, Taylor was running a virtual assistant agency and noticed a lot of clients were requesting help in standing out on their socials in a saturated market. She also noticed that a lot of them weren't putting in the effort to build their brand. She found herself teaching them how to up their Insta game and build a solid brand foundation... two things which happened to be her specialties. In 2020, she became a coach.Taylor is a genius at leveraging social media and is one of the few people using Instagram the right way, in my opinion.“Instagram is a tool to bring people into your space. It's a place to connect and then bring people into your sales funnel — your email list or Facebook group,” Taylor says. “Yeah, you can close clients on Instagram, but it should be more used as a driving force to get people into YOUR community. And then you can show up in your community every day with warm, hot leads that are ready for you to nurture them.”Hit play and find a new way to work! In this episode, you'll learn:> The biggest misconceptions entrepreneurs have about using Instagram as a business tool> How many times per week you should be posting (it's probably less than you think!)> Best practices for boosting meaningful and authentic engagementSubscribe now and never miss a single episode!About Taylor DanielsTaylor Daniels helps online service providers take their businesses from side hustle to sold the f*ck out. She offers guidance on brand strategy and marketing, and a big part of what she teaches is how to use Instagram to build your business.Highlights:‌ ‌02:16  Meet Taylor Daniels04:36  Instagram as part of brand strategy06:11  Foundation over details07:17  Stop sweating vanity metrics08:22  When + how to post10:02  Instagram as a driving force11:26  Show up authentically12:53  Seriously, stop sweating metrics!14:52  Niche down + reach out17:27  Detach from the outcome21:09  Follow/unfollow game23:17  Stay focused27:49  The Christy QuestionsPlease remember to subscribe, rate, and review!---------------------------TAYLOR DANIELShttps://www.instagram.com/itstaydaniels_llc ---------------------------HOW MUCH CAN YOU GET DONE-IN-A-DAY? You might be surprised! Work with me for a Done-In-a-Day session + walk away with a brand new, optimized email sequence or landing page! Let's take your copy from ho-hum to HELL YES!https://christycegelski.com/hire-me CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelski

Believe it or not, there's a prerequisite to writing emails that sell...You need to have subscribers who actually open and engage with your newsletters.But if you happen to have a pretty big chunk of subscribers who haven't opened your emails in the last several months, it's probably time to clean up your list. There are a lot of legit reasons why subscribers go cold (and I share them in this episode) but as business owners, we tend to have a lot of resistance to the idea of letting them go. I mean...it seems counterintuitive, right? Why would you want to be sending out your stuff to fewer people?I get it, I do. But when you see how getting rid of the dead weight improves your open rates, boosts engagement, and even increases conversions - you'll be a convert for sure!In this episode, I break down all the deets of how, why, when to scrub your list — so you can finally build a community of subscribers who actually read, open, and reply to your emails!In this episode, you'll learn:Which subscribers you should be identifying for deletion — and which you want to hold ontoThe most common reasons why your subscribers would suddenly stop opening your emailsThe great (and immediate) benefits you get from cleaning up your list a couple of times per yearSubscribe now and never miss a single episode!Highlights:‌ ‌00:54 Why I love this topic01:15 What scrubbing your list means & why do it02:07 Why people stop opening your emails ‌03:08 Why cleaning your list is so important04:12 The tech stuff05:22 How to scrub your listPlease remember to subscribe, rate, and review!CONNECT WITH CHRISTY ON INSTAGRAM:https://www.instagram.com/christycegelski

“I've just always had the attitude of like ‘I'll figure it out when I get there' and ‘why not me?'”—  Brittany McBeanWhat do you think life will be like when your biz hits that magical six figures?My guest for today's episode knows that life on the other side of six isn't just butterflies and rainbows. So, get ready for some real talk!Brittany McBean is a launch expert and copywriter who knows all about the growing pains of hitting six figures (or multiple six figures) in your business — let's call it the dark side of growth.You could say that Brittany took the fast lane to six figures. Her income in 2019 was $7,000. Less than 12 months later, she'd made $170,000.All without having taken a single business class.“It's a lot of solving things after the fact,” Brittany says. “In the past two years, I've had to hire, I've had to fire, I've had to have really hard conversations. I've had contractors who were not a good fit leave and it was not a good situation. I've had to fire clients who were not a good fit out of values… our family can't afford for me to give up on this, so I just had to figure it out. There wasn't another option.”In this episode, Brittany breaks down her road from four figures to six, including her move from entry-level pricing to five-figure premium services and how she landed her first big-name client.She also shares some really smart tips on how to start client (and team member) relationships off on the right foot!Hit play and find a new way to work! In this episode, you'll learn:The first hire Brittany made — and why she doesn't recommend getting a VA right awayHow to knock the socks off your prospects with killer systems and sales callsThe top 3 systems you need to set up in your businessSubscribe now and never miss a single episode!About Brittany McBeanBrittany McBean is a launch strategist and copywriter who helps educators, course creators, and coaches make moolah online with conversion copy pumped full of personality, persuasion psychology, and market research.Highlights:‌ ‌02:07  Meet Brittany McBean05:22  ‌$7,000 to $170,00009:11  Landing her big client12:58  Getting the confidence16:20  Pricing & services20:07  The first hire21:52  Systems & active listening25:17  Setting the client relationship tone28:49  Fast growing pains33:58  Building a team43:42  3 systems you HAVE to have49:29  The Christy QuestionsPlease remember to subscribe, rate, and review!---------------------------BRITTANY MCBEANhttps://brittanymcbean.com https://www.instagram.com/brittanylmcbean ---------------------------CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelskiQs about anything you heard on the show? Just want to continue the conversation? Join me inside The Copy Connection - my private Facebook community for women in biz. It's a place to connect, have the bigger convos around the challenges of building your business, get support, and of course, tips galore! https://www.facebook.com/groups/copyconnection 

“When we're in the eye of our own hurricane, it doesn't make any sense.”—  Kasey MathewsDo you make excuses every time an opportunity comes up that aligns with what you want for yourself?Why do we DO that?On this episode, transformational life coach Kasey Mathews is here to talk about who is REALLY running your business — you or your unconscious beliefs.Kasey teaches that behaviors are driven by beliefs. Your limiting beliefs and mindset heavily influence the way that you show up in your biz, without you even realizing it. “It's like we've created this incredible recipe, we've put all these luscious, gorgeous ingredients into it… and yet you're putting it on a plate that was never fully washed,” Kasey says. “It's still got sticky bits and junk on it from those beliefs that live within yourself.” Those sticky beliefs can include thoughts like “I'm not good enough,” “I don't have enough experience,” or “No one is going to want what I have to offer.”At some point or another, we all wind up feeling like we're stuck in place. We seem to be doing everything right on the surface, but can't seem to get the results that we want. In this episode, you're going to learn how to identify and heal those sticky, negative thoughts that get in the way of you running your business the way you want to. Hit play and find a new way to work! In this episode, you'll learn:How to turn on your awareness and tap into those unconscious beliefs  The common limiting beliefs that haunt entrepreneurs — especially women The #1 question to ask yourself in order to flip your imposter syndrome on its headSubscribe now and never miss a single episode!About Kasey MathewsKasey Mathews is a book-writing and transformational life coach, an inspirational speaker, and the author of Preemie: Lessons in Love, Life and Motherhood & Mom's Guide to Creating a Magical Life.Highlights:‌ ‌01:34  Meet Kasey Mathews04:46  The dish metaphor ‌06:53  ‌Belief-driven behavior09:18  ‌Becoming aware14:00  Common limiting beliefs 16:30  Reframing the issue18:28  ‌Healing your beliefs26:58  Magical Living daily planner ‌28:12  Worthiness‌30:11  Your business is your partner31:41  The Christy QuestionsPlease remember to subscribe, rate, and review!---------------------------KASEY MATHEWShttps://kaseymathews.com https://www.instagram.com/kaseymathews https://twitter.com/kaseymathews https://www.facebook.com/kaseymathewsmagical ---------------------------CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelskiQs about anything you heard on the show? Just want to continue the conversation? Join me inside The Copy Connection - my private Facebook community for women in biz. It's a place to connect, have the bigger convos around the challenges of building your business, get support, and of course, tips galore! https://www.facebook.com/groups/copyconnection 

“Sometimes people share for the sake of sharing, but my philosophy is always that it's got to be customer-focused. We need to share our messages through the eyes of the people that we're serving.”—  Mallika MalhotraWant to know the secrets behind making your brand the hottest person at the party?In this episode, brand strategist and photographer Mallika Malhotra shares 6 legit rules for building brands that captivate clients — as well as the simple steps you can take TODAY to build buzz, attract dreamy clients, and snag the type of visibility that makes it easier to grow your biz!Mallika helps female entrepreneurs stop hiding behind their logo, show up confidently as the face and voice of their business, and become a brand leader in their space. She's a big believer in the power of connection. And if you want to resonate, you need to be relevant and authentic! “Your brand needs to represent your values and your mission... all of those foundational elements that are gonna build that stronger connection to the right people,” she says. “They're gonna be inspired by you. They're gonna feel like you're speaking to them in a language that really resonates — that they can feel in their heart. And once you're able to captivate them and work with them… then they become an ambassador or a raving fan or a referral source.”Having a clear message, killer storytelling skills, and a keen knowledge of your target audience are crucial when it comes to captivating your dream clients!Hit play and find a new way to work! In this episode, you'll learn:Every single little thing that goes into your brand — and how to make it all shine!  6 legit brand-building rules to capture your dream clients How to humanize your brand... without falling into TMI territory!Subscribe now and never miss a single episode!About Mallika MalhotraMallika Malhotra is a brand strategist, brand photographer and brand mentor. She's the founder of MikiFoto + Co and author of The Brand Photography Playbook. Highlights:‌ ‌01:32  Meet Mallika Malhotra03:39  From family photography to branding07:06  Experimentation08:49  Connection-driven work10:19  The importance of relevance11:31  What the heck is a brand??13:15  6 brand-building rules18:00  Niching down23:30  Problem-solving24:42  Dare to be different26:55  Humanizing31:54  Be visible35:46  The Christy QuestionsPlease remember to subscribe, rate, and review!---------------------------MALLIKA MALHOTRAhttps://www.mikifoto.com https://www.instagram.com/mikifotoco ---------------------------CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelskiQs about anything you heard on the show? Just want to continue the conversation? Join me inside The Copy Connection - my private Facebook community for women in biz. It's a place to connect, have the bigger convos around the challenges of building your business, get support, and of course, tips galore! https://www.facebook.com/groups/copyconnection