Introvertpreneur

If you ever feel like your offers aren't selling as well as you'd hoped, today's episode is for you! With my guest, Laura Robinson, we're diving into what you need to be doing to your sales pages in order to get them really working for you, and how you can craft a business and offers around your life and make it work for you! Laura is a marketing mentor for people who sell their expertise online as 1-1 services, courses, memberships and group programs, helping them get comfortable with creating, selling, and marketing their offers, so they can enjoy a comfortable income.   In this episode, we'll dive into: Switching your course to a membership or vice versa What hands-free income is and how you can find an offer that suits you Laura's process to create amazing new offers How to make sure your sales pages are doing the heavy lifting for you   If you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey! Check out the full show notes and resources mentioned at thetarareid.com/ep158

When was the last time you saw some copy that made you feel so bad about yourself or your business, that you just felt completely turned off by it and never wanted to purchase from that person, ever? Probably fairly recently - but there is a movement from a lot of business owners towards ethical marketing, which is marketing that makes your client's purchase from you from a positive place, rather than a negative one. Someone who is passionate about this is my guest today - Melissa Esmeralda, a copywriter, marketing strategist, and semi-retired rugby player. She helps coaches, course creators, and online service providers increase their conversions with ethical, science-backed copy that connects with their audience. If you're ready to shake off those bro-marketing tactics that have been picked up over the years, join us today!   In this episode, we'll dive into: Why ethical marketing is the way to go for a business that makes you feel good Bro-marketing tactics and why people are being turned off by them The power of words for introverts and why your copy is so important   If you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey! Check out the full show notes and resources mentioned at thetarareid.com/ep157

If you've ever danced on a reel, or felt pressured to create long-form content, or stood awkwardly in the corner of an in-person networking event, you'll know the pressures introverts face to show up in ways that feel inauthentic to them. Just imagine though if you could show up for your business as yourself, through your words and photos, and show the world who you really are without it feeling totally unaligned? Today's guest is passionate about helping you to do just that! She's Sarah Wayte, a creative copywriter and brand photographer. She's always been creative, but it took a 20-year paramedic career to work out what she really hated doing and a move halfway across the world to finally do the thing she really wanted to do, and now Sarah Wayte Creative has been her full-time obsession since 2019. Sarah's all about helping you to express your real, honest self through your words and photos. You'll love this episode if you're ready to show the world who you really are!   In this episode, we'll dive into: Visibility methods to grow your business as an introvert Finding marketing methods that suit you and that you love to use Discovering your brand voice and ensuring it actually matches how you speak Getting comfortable having your photo taken so you can have amazing brand photos   If you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey! Check out the full show notes and resources mentioned at thetarareid.com/ep156

Finding that you're busy all day, every day, but don't really seem to be getting anything important done or hitting your goals yet? Well, there's a chance you could actually be self-sabotaging. Today's podcast guest realized she had an underlying fear of success which meant she spent all day caught up in the busywork and never tackling the things that would help her grow. After working through a plan she created to approach this belief, she doubled her revenue in three months. That guest is Giorgia G, a transformational coach, leadership trainer, podcaster, and author. 8 years ago, she packed all her belongings in a tiny pink trolley, booked a one way ticket to London, and off she went to build her coaching business. Since then, she went on to work with 100+ 6- and 7-figure entrepreneurs, business leaders, CEOs, and even award-winning comedians to help them reach their next level of success, double their income, and sell out their programmes - without hustling.   In this episode, we'll dive into: Why being afraid of not fitting in with others holds us back The reason negative comments affect us much more than positive ones Acknowledging what you're avoiding and why you need to face it How to celebrate your wins to encourage a positive mindset   If you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey! Check out the full show notes and resources mentioned at thetarareid.com/ep154

If you're a service provider, you'll probably know all too well the feeling of working all hours and a complete lack of boundaries when it comes to your clients. It's not bad, necessarily - it stems from wanting to provide a great service - but when it leaves us burnt out and struggling to move forward in business, we need to work out why we can't let the “employee mindset” of undercharging and overdelivering go.   Diving into this with me today is Shannon Mattern, a business coach for web designers via the Web Designer Academy and host of the Profitable Web Designer Podcast. She's all about helping ambitious women web designers create freedom, flexibility, financial independence and fulfillment.   In this episode, we'll dive into: Why we maintain an employee mindset even though we're our own bosses The importance of raising prices to avoid burnout Why it's vital to maintain client boundaries Maintaining boundaries with your clients The 12 web designer archetypes and why you should find out yours - even if you aren't a web designer   If you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey! Check out the full show notes and resources mentioned at thetarareid.com/ep153

If your first response when told that you need to share more stories is “but I don't have any stories! And the ones I do have are way too personal!” then today's episode is aimed at you! There's no reason to feel like you need to share wild tales or deep life events with your audience to get them to know you better. In fact, relatable stories can often be the way to go to get your followers or readers to resonate with you and your life more. To help us understand more about how to tell stories that hook people in, I'm talking to Jennifer DeWitt, a website copywriter and storytelling expert. She supports female founders around the globe to craft value-centric, story-driven content. As a former librarian, Jennifer believes in the power of words, research, and storytelling. Now, she's on a mission to help more business owners expand their impact by harnessing these tools.   In this episode, we'll dive into: Why your life definitely isn't too boring to share your stories The reasons that pain point marketing is not the way to go any more The importance of building connections and lasting relationships with fellow business owners Why your website is a constant work in progress but should be doing a lot of the heavy lifting for you   If you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey!   Check out the full show notes and resources mentioned at thetarareid.com/ep152  

You know me - I'm all about keeping things simple. From repeatable systems, to content repurposing, if it doesn't make my life and business easier, I don't want it! Marketing, though, is one of those beasts that we often find ourselves getting totally overwhelmed with. We try to jump on every platform possible, making brand new content daily and when the overwhelm reaches its peak, we drop all of it in favor of our client work. Sound familiar? Today's episode is sure to leave you able to move on from this feast and famine cycle! Joining me is Amanda Warfield, a simplicity-focused content marketing and launch strategist + copywriter. She educates creative entrepreneurs on sustainably fitting content marketing into their business, without it taking over.   In this episode, we'll dive into: How to stop feeling overwhelmed by your marketing The feast and famine marketing cycle and why you end up in it Why consistency isn't what you think it is Business seasons and letting go of what isn't serving you right now   If you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey!   Check out the full show notes and resources mentioned at thetarareid.com/ep151  

In June 2022, I left social media and went all in email as my main marketing method, and things really couldn't have gone any better - I absolutely love emailing my list! It's not a secret, though, that email can feel really daunting and like you're just speaking to a brick wall. Over the years, I've picked up some good tips and techniques that have really helped me to see results from my email marketing, and that's exactly what I'm going to be sharing with you in today's episode!   In this episode, we'll dive into: The features in your email platform you could be using better Using dictation to write your emails Everyone's favorite word, consistency A $9 membership that will help make your emails amazing   If you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey! Check out the full show notes and resources mentioned at thetarareid.com/ep150

If I say the word “networking” to you as an introvert, you'll likely picture a room full of extroverts chatting away, with you standing in the doorway wondering if it's too late to run away. However, this definitely isn't the only type of networking available to you! It's simply a case of trying out a few different types, having a practice and getting comfortable with connecting with others. Joining me to chat about the best ways to make networking easy is Michelle Whyte, the CEO, Chief Etiquette Officer, and founder of Ambiance Special Events. And your business big sis on all things etiquette and connection. She specializes in curating meaningful experiences that bring people together, fostering authentic connections, and celebrating the beauty of human interaction.    In this episode, we'll dive into: Why introverts and extroverts are actually similar at networking events Tips to manage your energy so you don't get overwhelmed How to politely excuse yourself from a conversation when you want to Finding the type of networking that works best for you   If you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey! Check out the full show notes and resources mentioned at thetarareid.com/ep149

Welcome back to season four of the Introvertpreneur Podcast! I can't quite believe we've made it to our fourth year, but you know I love my podcast, so I've planned some really exciting episodes and batch recorded some already! We're kicking off this new season with a recap of last year, so I'm diving into some of my data from 2023, from my expenses, to email subscriber numbers, to transactions, and more. I'm also jumping straight into sharing my 2024 plans and intentions and rounding it off with my word of the year and why I've chosen it - you might find it surprising! So, if you're new here; welcome, and if you're a returning listener; welcome back - it's sure to be a year of excitement and I can't wait to share it all with you!   In this episode, we'll dive into: Sharing my data and numbers from 2023 What I did to slash my expenses by half last year An offering I'll be retiring this year and why What I'm looking forward to working on this year My word of the year for 2024   If you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey! Check out the full show notes and resources mentioned at thetarareid.com/ep148

I can't quite believe we've reached the end of season three of the podcast - it seems only moments ago I started a podcast for a bit of fun and now we're almost 150 episodes and three years in. I'm currently planning out season four (please email over any suggestions!), but before then, I've got some exciting plans for December. I'm spilling the tea in today's episode, but as a hint, you'll want to get on my email list for this one - just head to my everything page and download a freebie to do so!   Thank you so much for listening over the last three years, and I really hope the podcast has helped you or your business in some way. See you in February for season four!   In this episode, we'll dive into: Why I love my audience and podcast and why I'm excited for season four! A small ask of you if you love the podcast as much as I do My plans for the rest of the year and why you need to get on my email list   If you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey!   Check out the full show notes and resources mentioned at thetarareid.com/ep147

Now that we've made it through the Black Friday madness, you might be starting to reflect on 2023 as a whole. It's definitely been a hard year for a lot of people, from the cost of living crisis to really feeling the impact of a change in buyers' habits, and today's episode is aimed at helping you navigate a way forward when you're feeling frustrated and just want to give up on everything!   In this episode, we'll dive into: Whether sales are down this year The impact of the cost of living crisis on peoples' buying habits Why 2023 is different from previous years How we've been a bit burned in the online space in the last few years   If you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey!   Check out the full show notes and resources mentioned at thetarareid.com/ep146

The mindset behind increasing your prices can be a complicated one, and we often fear that we're going to alienate our current client base if we start to charge more. However, it's so vital to detach your self-worth from that of your business and your pricing, in order for your business to keep growing. Talking us through the do's and don'ts of raising your rates, finding clients who are right for your offers and setting expectations with them is Natalie Bullen, a sales coach, messaging strategist, and owner of Unapologetic Wealth. As a powerhouse coach and consultant, she positions her clients for wealth by accelerating their revenue with high ticket sales. If you're ready to earn more, but don't really know where to begin - today's episode is the one to listen to!   In this episode, we'll dive into: The importance of charging enough Moving through the fear of alienating your clients with higher prices Determining what you need from your clients for them to have success Why your worth isn't related to your business or its worth   If you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey!   Check out the full show notes and resources mentioned at thetarareid.com/ep145

Sales - a vital part of business, but one that so many people hate. If you feel sleazy, icky and gross just thinking of the word, know that you're definitely not alone! Thankfully, with just a few simple mindset shifts, you can learn to love sales, feel good at selling and actually stop dreading those discovery calls that get booked in! Today's guest on the podcast is L'areal Lipkins, who is a top B2B sales expert, author of What Top-Performing Salespeople Do Different, and CEO of Lipkins Consulting Group. Since 2009, L'areal has helped over 10,000 salespeople at companies like Sprint, Lennox, Oracle, Aflac, Wells Fargo, and Indeed close more sales. If you're ready to breeze through your discovery calls and look forward to the next one, tune in to today's episode now!   In this episode, we'll dive into: Why selling isn't icky and how to look at it as a value exchange Whether introverts or extroverts make better sales people (you might be surprised!) How you can learn to feel more comfortable when selling on a discovery call The sales process and how to meet your audience where they are   If you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey! Check out the full show notes and resources mentioned at thetarareid.com/ep144

If you've been in business for any length of time, you'll have heard the phrase “be consistent with X, Y, Z”. And, so often we find ourselves scratching our heads at this, because it doesn't really explain much to us! After all, consistency is different for everybody and so my guest today is going to be discussing with me all about finding the level of consistency that works for you, the content types that make you feel good and leading a life-first business! My guest today is Britney Gardner, host of The Know, Like & Trust Show podcast and creator of the Uncommon Content framework. Britney helps established solo-ish business owners craft evergreen content that nurtures an always-ready pipeline with measurable, effective content plans. If you're ready to (finally) find out how to consistently release content - jump in to today's episode!   In this episode, we'll dive into: Different types of content creation and finding the one that works best for you and your life Discovering your level of consistency based on the time you have and creating the plan to match Why unsubscribes are a good thing and how to filter out your audience   If you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey!   Check out the full show notes and resources mentioned at thetarareid.com/ep142  

I love nothing more than finding another business owner who understands how hard it can be to run a business as an introvert when the whole world is shouting at you to hustle, have no boundaries and even “do video!”. In this episode, I'm talking about all things introverts love - running a business that works for you, using automations to save time and energy, and sticking to your principles and boundaries.  This episode is also going to be shared on Amy's podcast, too! If you don't yet know Amy, she is a self proclaimed chaos coordinator. She's the founder of The Moms on a Mission Community, a community of mom owned businesses that believe in the power of collaboration, sharing their strengths and that community over competition always wins. In addition, she is the host of The Motivated Mompreneur Podcast and is a business mentor for moms. Amy is here to empower you with the tools you need to design a thriving business around your life. If you're ready to hear some behind the scenes wisdom of running an introvert-friendly business, tune in now!   In this episode, we'll dive into: Hustle culture and working 24/7 How to use automations and growing your team to save you time and energy Creating a business that works for you and allows you to be authentically yourself Setting boundaries with yourself and others to support you to run your business effectively   If you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey! Check out the full show notes and resources mentioned at thetarareid.com/ep140

2023 has genuinely been like no other I've experienced since I started my business 17 years ago - with the cost of living crisis and the summer slump being so much worse than normal, this year I really did think I was going to quit my business. Spoiler alert - I didn't! Wondering how I managed to shift my mindset so that I was able to keep on going? In today's episode I'm opening up and sharing why I felt like this year has been so hard, how I refocused and managed to move forward. Are you feeling like giving it all up? Jump in to today's episode for an honest take on how my business has been going this year and how I've been feeling.    In this episode, we'll dive into: What's been happening in 2023 that's been a struggle Zooming out to look at the bigger picture of my business My new mantra that I've adopted to get me through any future slumps What I did to get myself out of this slump and stay in business   If you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey! Check out the full show notes and resources mentioned at thetarareid.com/ep139

When I find a guest who loves productivity tips as much as me, the result is always a totally amazing conversation! Today's podcast is extra special though, as our guest still works her full-time job as a Spanish teacher while maintaining balance with running her coaching business on the side. My guest is Lindsay Dollinger, a women's business coach, podcast host of the Purpose and Pixie Dust podcast, high school Spanish teacher, rescue dog mama, and Disney lover! She helps women with productivity and strategy to grow their businesses while also working full-time. If you're wondering how Lindsay manages to fit it all in, and how you can do the same - this episode is filled with golden nuggets you can take away and implement straight away.   In this episode, we'll dive into: Maintaining balance when running a business and working full-time Productivity tips you can easily start to implement Why it's so important to plan ahead and set boundaries for your own wellbeing Using tech and automations to save time every day   If you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey! Check out the full show notes and resources mentioned at thetarareid.com/ep138

Previously, I released a podcast episode where I did a round up of all my favorite business tools, and I got a lot of questions about Pabbly Connect - my automation tool, and a Zapier alternative. So, today's episode I'm going deeper and talking you through why I'm using it over Zapier and some specific workflows so you can see how it really works inside my business! I really do love using it in so many different ways, and it saves me so much time and effort that I wouldn't be without it now! Dive into today's episode to hear more about this amazing tool.   In this episode, we'll dive into: Pabbly Connect vs Zapier and why I made the move Figuring out what you need to automate in your business The automations I've implemented in my business for group coaching, Pinterest and ClickUp using Pabbly Connect   If you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey! Check out the full show notes and resources mentioned at thetarareid.com/ep137

I left Instagram a while ago now and it was honestly one of the best things I could have done. No more pressure to post for the sake of it, no more random engagement and no more backlog of DMs to reply to! I don't feel there are lots of us around who are totally happy having let go of some form of social media for business marketing, so when I recently connected with Robyn at a summit we were speaking on and discovered she had also left social media, I knew I would love to have her on the podcast.  Dr. Robyn Graham who the founder and owner of Robyn Graham, LLC, and the creator of the Purpose to Results™ Method. With an emphasis on mindset, strategy, and action for one-stop business growth coaching, she helps entrepreneurs leverage their God-given gifts to grow businesses for a lifetime of limitless earning potential and have a meaningful impact without an emphasis on social media.  I hope today's chat inspires you to take a step back from social media if that is what you're feeling pulled to do - there's really not much to lose if you implement the other business growth strategies we discuss in today's episode!   In this episode, we'll dive into: Why it's important to have an SEO strategy Email marketing and why storytelling is so good What we didn't like about social media and why we left Being authentic in front of your audience   If you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey!   Check out the full show notes and resources mentioned at thetarareid.com/ep136  

I am a BIG Black Friday fan! I love running offers myself and I also love shopping others' offers too (with my aim this year to be more intentional where my money goes, I think I might need a budget!). Now that the fall is here and Black Friday is only a few weeks away, this episode is here to inspire you that it's not too late to plan something if you think Black Friday is something you'd like to join in with. The main things to bear in mind are to keep it small, get organized, build excitement and utilize your affiliates! If you're ready for the Black Friday magic to begin, listen to today's episode!   In this episode, we'll dive into: My thoughts about Black Friday this year What I'll be promoting for Black Friday (have I planned anything yet?!) The main thing I suggest you do when it comes to Black Friday Getting your audience and affiliates ready!   If you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey!   Check out the full show notes and resources mentioned at thetarareid.com/ep135  

“What if I told you that 80 percent of your stress could be eliminated with a solid documentation structure?” - yes please! Almost all of us have been in the situation where we've been on a team with no structure or processes and had practically no idea how to get our work done properly. This is where SOPs (standard operating procedures) would come in and help your business and team to run in a smooth, easy way. If however, you've got no idea where to begin - today's episode is for you! On the podcast today is Adriana Richardson, the owner of The Lazy Millennial, an Operations Management and Technical Writing Company that specializes in helping leaders streamline and improve their documented processes and systems to achieve maximum efficiency and growth. Adriana's DDI Framework will help you get your business documented in no time so you can run your business the lazy way. Wondering what the lazy way is? Dive into today's episode!   In this episode, we'll dive into: “Being lazy” vs hustle culture Adriana's Document, Digitalize & Improve Framework and how it can help you create your SOPs Taking your big yearly goals and breaking them down in order to start to document your business processes How improving your documentation will improve your delegation and your team's experience of working with you   If you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey! Check out the full show notes and resources mentioned at thetarareid.com/ep134

Social anxiety affects so many different parts of my business and it can be really difficult to manage how I show up and give energy on a daily basis. One of the things I've shared before on this podcast (episode 41!) is that I don't think you need to push yourself outside of your comfort zone in order to grow as a person. Today on the podcast, I'm sharing about a situation I was in recently where I really should have taken my own advice! If you have social anxiety, or you sometimes can't just “push through” things that others can, today's episode is the permission slip you've been looking for so that you can take a step back and allow yourself to do what feels right for you.   In this episode, we'll dive into: Why I signed up for an in-person retreat even though I have social anxiety How thinking about this retreat was affecting me Why I made the decision I did How I feel now I've made the decision and why I will always take my advice in future   If you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey! Check out the full show notes and resources mentioned at thetarareid.com/ep133

It's so easy as a service provider to focus on your clients, prioritizing making them happy, to the detriment of your own business. We put our marketing efforts to one side, let admin pile up and never make time for ourselves - but today's guest has the perfect solution: CEO Days. This is simply a block of time you set aside to work on you and your own business. She has “3 R's” that need to be included in every CEO day to keep you looking at the bigger picture and moving forward with your business goals! Today's podcast guest is Ashley Kang, a CEO systems strategist and the CEO of AHK Business Management. Her mission is to equip business owners with CEO Days and CEO Systems so they can manage the health, wealth, and growth of their business. If you're ready to actually start feeling like the owner of a company and not just a freelancer constantly in client-mode, tune in today!   In this episode, we'll dive into: The importance of making time for yourself and your business Ashley's 3 R's to include in every CEO day Prioritizing your CEO day and making sure you don't skip it How frequently you should have a CEO day   If you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey!   Check out the full show notes and resources mentioned at thetarareid.com/ep132

Did you wonder where I went?! In this episode, I'm catching you up on why I didn't release any episodes in September and explaining why I'm still in love with the podcast - it's definitely one of my favorite parts of my business and it's important to me that every episode has a point to it, not just me listening to my own voice for the sake of it! I've got some plans to feel fully refreshed in this final part of 2023 before we dive into season 4 - I can't believe how fast time has flown! We've got some really special guests and episodes coming up in the final two months of the podcast this year and I can't wait to share those episodes with you.   In this episode, we'll dive into: The reason behind my mini-break from the podcast My intentions when I started this podcast nearly 3 years ago My upcoming staycation plans, virtual retreat and CEO day!   If you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey! Check out the full show notes and resources mentioned at thetarareid.com/ep131

Hands up if you found me via a summit? There's probably a lot of you! I love hosting my own summits (such as the Introvertpreneur Summit) and participating in others' as a speaker. Hosting your own summit can be an absolutely amazing way to grow your business, email list and bank account! It's obvious, though, that hosting a summit is a lot of work, and so it can feel terrifying to get started if you've never created one before! That's where today's podcast guest steps in - Krista Miller, from Summit in a Box. She helps you replace slow-growth and costly marketing strategies with a high-converting virtual summit that will multiply your revenue and lead to your biggest course, membership, or group program launch yet. If you're ready to learn how to host your own summit - and a profitable one, at that - tune in to today's episode!   In this episode, we'll dive into: The world of summits as it stands today and whether it's too saturated Hosting summits for introverts and making them suit you Why it's so important to refine your summit messaging and come up with a niched-down topic What makes hosting summits so amazing for growing your business If you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey! Check out the full show notes and resources mentioned at thetarareid.com/ep130

I've talked about this on the podcast before, but I often get asked how I manage to do so much - from the podcast, blogs and Facebook content to new products, offers and programs! People often talk about techniques like repurposing and batching, but sometimes it can be hard to know where to start. In this episode I'm explaining my take on these techniques (and a few others, too!) which you might find inspire you a little more as they really help me to be more productive. If you're ready to up your content game without feeling worn out, check out today's episode!   In this episode, we'll dive into: The way I use my energy to make a good start on a lot of my work How I use surveys and my Everything Page to get product and content ideas Repurposing content and being smart about using your time My own method of batching content that might be a new way for you to think about it! If you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey! Check out the full show notes and resources mentioned at thetarareid.com/ep129

If you've followed me and my business for a while now, you'll know I love to do A LOT of different things! I don't like to be niched down into a little box, and so I'll often on the spur of the moment come up with new ideas for offers and products which I want to launch straight away. However, should I throw all of my plans away to chase after the shiny new idea? If you've ever found yourself thinking “what should I focus on next?!” then today's episode will be just what you need. I've come up with a series of techniques and questions you need to ask yourself to discover where you really should be focusing your attention next in your business, and when you should put something on the shelf to come back to later!   In this episode, we'll dive into: What can happen if you don't know what you're going to work on next The way I've set up my business to enable me to follow my energy The questions I ask myself when a new idea for something to work on pops up What I do when I'm feeling burnt out and how to decide what to work on then If you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey!   Check out the full show notes and resources mentioned at thetarareid.com/ep128  

Cold DMs are a bit icky, right? Well, maybe not - on LinkedIn they're actually welcomed! If you're sick of spending hours engaging with people on Instagram in order to attempt to pivot the conversation to your offers, you might find that you're better off focusing your marketing efforts on LinkedIn instead. Don't really know where to start? Today's guest can help you there! She's Nickia Walker, the owner of The Connectors Club. She created a proven strategy that combines attraction marketing with outreach on LinkedIn that helps businesses book calls without lifting a finger while staying through to their own brand. Ready to make new connections much easier? Tune in to today's episode!   In this episode, we'll dive into: Whether people like cold DMs on LinkedIn or not What inbound and outbound marketing methods are and the difference between them Making LinkedIn work for you if you're new to it LinkedIn vs Instagram vs Facebook If you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey! Check out the full show notes and resources mentioned at thetarareid.com/ep127

People often ask me how I manage to get so much done, and what it really comes down to is systems and processes, mapping things out properly, and following my energy. Using these three things is how I was able to get my group program up and running in just four hours! If you're thinking, “even with all the systems and project management and energy in the world, I still couldn't do that?!”, today's episode is for you! I'm giving you a glimpse into the backend of my business to learn all about where my four hours went and how you can start making your launches smoother, too.   In this episode, we'll dive into: Why following my energy is the best way I've found to work How long each separate part of setting up my program took me Whether “Think Like a Strategist” would be a good fit for you The backend of my program and what tools & tech I used to set it up If you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey! Check out the full show notes and resources mentioned at thetarareid.com/ep126

If you've ever thought to yourself, “I should be more outgoing”, “I should be more approachable”, or “I need to put myself out there more”, you're definitely not alone! Flipping these thoughts on their heads and viewing the traits you have in a positive light are vital for discovering and embracing your introverted superpowers - amazing traits you'll have naturally, for example active listening, empathy or wanting to give value to others. Today's episode is all about discovering what wonderful traits you have and how to embrace them to help your business succeed!   In this episode, we'll dive into: Turning your “negative traits” on their heads and seeing them instead as “introverted superpowers” Things about myself that I used to view negatively that I now know are my strengths How to work out what your introvert superpowers are Why using your superpowers will make your business more enjoyable and more successful in the long run! If you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey! Check out the full show notes and resources mentioned at thetarareid.com/ep125

If you're on my email list, you might remember recently I shared a breakdown of ALL of my business expenses! I love to share this with people (and I also love to read others'!) as not all tools are created equal and I'm always on the hunt for the best tech and lifetime deals to support me in running my business. If you missed out on the email, well never fear, as in today's podcast episode I'm recapping everything I'm currently spending my business' money on so that if a tool sounds like it'll fit your business perfectly, you can get it too!   In this episode, we'll dive into: My current, lean team of two All of my monthly and annual subscriptions My favorite free tools that I use regularly Lifetime deals I've picked up and love If you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey! Check out the full show notes and resources mentioned at thetarareid.com/ep124

If you've bought from a business that utilized unethical, shady marketing tactics, you'll know how it can make you feel a little bit icky. I would hope that most of us don't want our customers and clients to feel the same way! So how should you handle it if accidentally, you've picked up any of these techniques, such as fake countdown timers and saying there's only two spots left when really there are ten? Joining us today to help get you on your way to aligned, ethical marketing, is Jade Francesca, the Founder of Strategize with Creativity, a business focused on Aligned Marketing. With her heart-centered approach, she helps passionate entrepreneurs market their businesses authentically and with integrity.   In this episode, we'll dive into: Why aligned, authentic marketing is so important to making business feel good Why you might have used unethical tactics in the past and how to move away from them Sustainability in marketing and how to ensure you don't burn out Strategies for connecting and making sales on social media platforms If you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey! Check out the full show notes and resources mentioned at thetarareid.com/ep123

If you've been wondering what personal branding actually means, think back to the days of high school where you were just trying to find out who you really were! A personal brand is, in essence, this but for showing up for your business instead. If showing up in front of an audience and putting yourself in the spotlight sounds daunting, that's okay. Today's guest is aiming to help you with that! She's Juliet Peay, a personal brand coach and copywriter who helps entrepreneurs embrace and unleash their inner celebrity so they can grow a raving fandom through their personal brand.   In this episode, we'll dive into: The winning combination of copywriting and personal branding Why mindset is really important when building your personal brand The stage in business you need to be at to hire a brand coach or copywriter A personal branding challenge that will get you in front of new audiences If you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey! Check out the full show notes and resources mentioned at thetarareid.com/ep122

Warning: This episode covers the loss of both of my parents in 2012. If you don't want to hear about this or think it would upset you, please do skip this episode!    A few weeks ago, I introduced you to the first chapter of my book! I'm going to read chapter 6 to you today, and I knew it would be the hardest chapter to write. And it was definitely even harder to read. In case you didn't know, in 2012, I lost both of my parents in the space of 10 months unexpectedly. This year was indescribably difficult to go through and I'm sharing my story with you in this episode. I'm hoping to release an audiobook version of my book too, so I knew I didn't want that to be my first read through! If you're ready for this very raw, emotional chapter, tune in now.   In this episode, we'll dive into: How writing this chapter has affected me The situations that led to the loss of both of my parents in 2012 My reactions throughout this year What losing both of them has taught me If you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey! Check out the full show notes and resources mentioned at thetarareid.com/ep121

I'm willing to bet that you've purchased a $9 offer recently - they're kind of all the rage right now! Does that mean you should create an ultra-low ticket membership model in your business? Not necessarily. There's a lot of things to consider when creating a membership and whether running one is going to be sustainable for you. Today's guest is guiding us through all the important things to think of when it comes to selling and running a membership in your business - she's Lisa Princic, the owner of Scaling Deep. Over the last 14 years, she has helped 1000's of impact-driven business owners dive deep into their unique value and business models to build sustainable & profitable brands.   In this episode, we'll dive into: Whether a membership suits your business and personality What you need to consider before creating a membership How to keep your membership sustainable for you The low-down on micro memberships and $9 offers and whether you should create them or not! If you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey! Check out the full show notes and resources mentioned at thetarareid.com/ep120

If you've ever felt like once you'd purchased something, you were just a number to the business owner, they likely didn't have a great customer experience. If you want to make sure your clients and buyers don't feel this way, you'll want to take an objective look at your own courses and programs with a fresh perspective. It can be hard to do this, as you're so close to the program itself, but it's so important to do as having a smooth customer journey is what is going to bring you repeat buyers who are excited to tell others to work with you! Joining us for today's episode to discuss all things customer journey and buyer experience is Stacy Coyle, a Customer Journey Strategist who helps digital business owners give their customer journey the magical glow-up that has ideal clients thinking, “omg, they get me!”.   In this episode, we'll dive into: Why it's so important for your customer experience to be on point The iteration process and how to always be improving Being objective with your customer journey Double checking what your team is sending out for you especially if you've made improvements to your program's content If you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey! Check out the full show notes and resources mentioned at thetarareid.com/ep119

If you're a long term listener of the podcast, you might remember in episode 1 I recommended four marketing methods for introverts - blogging, Pinterest, social media content and my favorite of all - email marketing. People always have a lot of questions about emailing their list, the big one being “are people getting annoyed with my emails?” and in today's episode, I'm debunking that myth and sharing with you my top tips for creating amazing emails that your audience are actually excited to receive!   In this episode, we'll dive into: Why email marketing is the best way to make sales, in my opinion If you really can email people too much Using your emails to connect with your audience Testing what your audience prefers and why it's so important If you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey!   Check out the full show notes and resources mentioned at thetarareid.com/ep118  

When the idea for today's episode came to me, I was so excited to dive into it, as I know that summit and bundle overwhelm is definitely real right now! If you've been in my community for any length of time, you'll know that I'm a huge summit and bundle fan, which means I have a large number of courses, programs, workshops and the like that have built up in my collection over time. It can be a bit much, sometimes! To keep myself on track, I've worked out some really good tips to stay focused on only a few things at any one time and keep the overwhelm to a minimum.   In this episode, we'll dive into: Summit & bundle overwhelm and why you might be feeling burned out! Drawing up a list of 10-20 people you really want to hear from The best tips I've learned for getting the most out of summits and bundles A great way to store ideas that come to you while you're learning! If you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey! Check out the full show notes and resources mentioned at thetarareid.com/ep117

In my first episode of season 3 of the podcast, “Season 3 of the Podcast and My 2023 Updates”, I told you that I was going to work on a book this year - and I have been! I wanted to share it with you podcast listeners first and hope that you love hearing it. This chapter is around “introvert acceptance”, which is important to me as for a long time I struggled to do just that, and I always felt like I needed to act like an introvert to fit in. Over the years, I've realized that's absolutely not true and I want to inspire you to accept yourself the way you are! If you're ready to hear the rough and raw version of my book's first chapter, listen in!   In this episode, we'll dive into: The chapter on “introvert acceptance” from the book I'm writing this year The common misconception that introverts need to act like extroverts to grow An introverts strengths and how to focus on them Why introverts are awesome! If you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey! Check out the full show notes and resources mentioned at thetarareid.com/ep116

If you're an introvert like me, (which, I'm sure you are since you're listening to this podcast!) you probably find it really difficult to talk about your offers, products or services. However, how can we expect people to buy from us if we don't let them know what we're selling? I wanted to share with you some thoughts I had recently around this and also give you a little challenge to complete once you listen to the episode - so stick around to the end!   In this episode, we'll dive into: The difficulties so many of us have with selling A way to make it easier to talk about your offers Why you need to be talking about your offers frequently enough (especially during launches) An action step for you to complete following this episode! If you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey!   Check out the full show notes and resources mentioned at thetarareid.com/ep115  

Are you sick of being on pushy sales calls with people carrying out sleazy, icky tactics? Or worse, feel like you might have been taught to use some of these yourself and want to change up your techniques? Thankfully, there's been much more of a move towards ethical, trauma-informed marketing and copywriting strategies and also a move away from encouraging introverts to market themselves in ways that don't feel good! Today's guest is an expert on all of these, and you'll be sure to take away some ideas to make your sales feel good! Joining us is Haley Johnson, a trauma-informed marketing strategist and copywriter who helps values-driven service providers create marketing strategies that feel good and support as well as they sell.    In this episode, we'll dive into: How to make sales feel better for you The worst sales tactics that have been seen in the online space Infusing ethical and trauma-informed ideas into your marketing & copy Starting out on LinkedIn as an introvert If you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey!   Check out the full show notes and resources mentioned at thetarareid.com/ep114  

When you hear the term “upsell”, do you think of a bro marketer just trying to get more money out of someone who's already purchased? Or do you think that the tech behind it is so far over your head that you don't even know where to start? Today's guest will help you to look at upsells in a new light, and explain all the ins and outs of upsells to help you get started with them in your business. On the podcast today is Dama Jue, a funnel strategist and Thrivecart expert who loves helping biz owners build a profitable and impactful online presence through strategic funnels and all the automation you never knew you needed with high-impact-low-stress trainings and templates.   In this episode, we'll dive into: What upsells actually are and how best to use them in your business Seeing upsells from a different angle from “bro marketers” Upsells vs bump offers and whether your course bonus should actually be an upsell! If you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey! Check out the full show notes and resources mentioned at thetarareid.com/ep113

We're back for June's Coffee Chat episode which is packed full of lots of interesting topics! It's been a busy first half of the year, so there's a lot to get you listeners up to speed on. You might just find today's episode will inspire you to review your offers and shake up anything that isn't feeling aligned! As always, our coffee chat episodes are hosted with Julie C. Butler, a freedom business mentor who started her business 15 years ago as a portrait photographer and has journeyed into becoming a digital content creator and selling courses and programs.   In this episode, we'll dive into: The importance of finding your own business bestie What we're working on right now - there's a lot going on! The $9 offers that Tara's going to be releasing soon Organizing your offers, upselling and what to do with products you retire If you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey!   Check out the full show notes and resources mentioned at thetarareid.com/ep112  

As I'm pretty forgetful and have ADHD, it's so important to both me and my business that I have a really good set up in my project management tool to help me keep on top of everything I need to do. If you've been around a while, you might know that I absolutely love ClickUp and honestly, I couldn't run my business without it! There can be a pretty big learning curve with it though, and it often holds a lot of people back when they're trying to get started. Helping us learn the best ways to make that start as easy as possible is certified Director of Ops & Vetted ClickUp Consultant, Meagan Beltekoglu who helps women-owned businesses simplify their tech and systems with ease and gets her kicks from making the complex simple.   In this episode, we'll dive into: Not needing to share everything to sell your services How to easily get started using ClickUp in your business Common pitfalls you might fall into with ClickUp Keeping your business running smoothly by outsourcing tasks If you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey!   Check out the full show notes and resources mentioned at thetarareid.com/ep111  

For the last three years, my Introvertpreneur Club has been the ultimate community for introverted entrepreneurs - a place of support, growth and camaraderie as we navigate all the challenges that arise in business. But, as time goes on - I've realized, it's so much more than just a membership. With three years' worth of content inside, it's a treasure trove for anyone new who joins! So I'm changing up the club, and it won't be a monthly subscription any more - if you're curious to learn more about the new format and what new elements will be coming to the club - tune in to today's episode!   In this episode, we'll dive into: What my dream was for the Introvertpreneur Club when I started it The recurring revenue that the club brings into my business The challenges of running a long-term membership The new additions and format that will be coming to the Introvertpreneur Club If you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey! Check out the full show notes and resources mentioned at thetarareid.com/ep110

If you're looking for a simple way to get your business in front of new audiences as an introvert, then participating in bundles and summits are probably going to be the easiest techniques for you - although it might feel daunting! These methods provide a simple and impactful way to collaborate with other entrepreneurs, tap into fresh audiences and generate leads. Sharing details on these techniques and more is Lynn Neville, a business strategist who specializes in lead generation, networking, and online events and helps businesses grow their audience and get more leads with simple tools and strategies that get results without the overwhelm.   In this episode, we'll dive into: Why introverts should utilize bundles and summits for lead generation How you can build relationships with the other people who contribute to bundles and summits The power of networking for growing your business exponentially Where you can find collaboration partners If you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey!   Check out the full show notes and resources mentioned at thetarareid.com/ep109  

If you're feeling intimidated by the phrase “email funnels”, you shouldn't be! They're actually quite simple in principle - a series of emails that someone on your list gets over a period of time. The power comes in making sure these emails can nurture and sell to your audience - without you even needing to be around! If you're thinking that this sounds like the answer to your introverted dreams, join us in today's episode to discuss all things email funnels. Our expert today is Allison Hardy, an Email Funnel Strategist who helps coaches and experts enroll more clients into their course or membership, on autopilot.   In this episode, we'll dive into: Why you need to be creating a content strategy that lasts longer than Instagram What email funnels actually are and the pitfalls you might hit while creating one Using video in your email sequences as an introvert Building your email list using Instagram and Facebook ads   If you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey! Check out the full show notes and resources mentioned at thetarareid.com/ep107

Have you been feeling like you want to drop social media, but have no idea how you would market your business otherwise? A great way to keep the connection with your audience could be through emailing them via your email marketing platform, but sometimes we worry that we are contacting them too often, or they are irritated by our emails. The other issue we have is that we just have no idea how to grow our email list at all! Are these things you can relate to? To talk through these email list worries, we have Leanne Pruett on the podcast. She's the founder of Let's Ace Your List and her goal is to help coaches, course creators and other entrepreneurs increase their reach and grow their following by building their email lists.   In this episode, we'll dive into: Why you really aren't irritating the people on your email list by emailing them Growing your email list quickly Using summits and bundles as a way to network with other entrepreneurs Knowing who to contact on your list by using tagging and segmenting If you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey! Check out the full show notes and resources mentioned at thetarareid.com/ep106

Do you find the thought of organizing your files and emails totally overwhelming and have no idea where to start? Are you thinking that if you could just start afresh and move forward without the backlog? Well, maybe you can! You might just need to know the ins and outs of where to start and how to start again on the right foot. In today's episode, Dara Sklar, productivity expert and Google Tool specialist joins us to give us some brilliant ideas for saving time and energy and helping to make “future you” happier and more productive.   In this episode, we'll dive into: Tackling your disorganized files or just moving ahead with something new Google Chrome and Workspace time saving hacks The concept of Inbox Zero and an easy way to get there Thinking of the tomorrow version of you and how you can save them time If you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey! Check out the full show notes and resources mentioned at thetarareid.com/ep105

One topic that I really enjoy sharing tips with my audience on is procrastination - mainly because I used to be a serial offender myself! I've definitely noticed that a lot of people with ADHD have a similar struggle to get things ticked off the to-do list and not leaving them half finished! While I'm still recovering from procrastination, I recently discovered how to make the mindset shift away from perfectionism and towards taking imperfect action. It has been a game changer in my business and has allowed me to be more productive, creative and ultimately make more sales! If you're finding yourself stuck in a cycle of starting things and never finishing them, tune in to today's episode!   In this episode, we'll dive into: My recent shift from being a perfectionist to taking imperfect action A recent example of something I've decided to package up and pre-sell How I hold myself accountable to creating new offers If you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey!   Check out the full show notes and resources mentioned at thetarareid.com/ep104