Focal Tangent: Perspectives That Shift

When you think of doing a video for your business, how does it feel? Good? Uncomfortable? Initially, for me, I was super uncomfortable and tried to make it perfect. The reality is, it's never perfect, and the more imperfect it is, the more engagement I got.  Whaattt?  A recent study by Wyzowl reported that people share videos at twice the rate than any other form of content. It also found that 84% of people were convinced to buy a product or service based on the brand's video.  Video content is increasingly becoming an important part of every brand's content marketing strategy.  Today we're going to dive into showing up on short-form video for your brand and business with a special guest, Sarah Weiss, a Social Media strategist.  About Sarah:Sarah is a social media strategist who specializes in short-form videos like TikTok and Instagram Reels! She gets online business owners visible on video so they can land dreamy clients! When she's not over on TikTok, Sarah loves spending time with her puppies, fiancé and jamming out to Broadway showtunes. Episode Highlights:Sarah's career change from speech therapist to social media strategist (just a fun fact lol)Showing up on short-form video for your brand/businessWhy video is important to incorporate and why it's not going anywhereHow to show up authenticallyActionable tips to start getting on video today (hooks, video structure, etc)Thanks, Sarah for sharing your zone of genius for on short-form video to help get online business owners more visible so that they can land their dream clients!  This episode will truly shift your perspective.Connect with Sarah Weiss: Website:  www.onbrandbysarah.com Instagram:  www.instagram.com/onbrandbysarah  Tiktok:  www.tiktok.com/@onbrandbysarah Facebook:  www.facebook.com/onbrandbysarah 20 Hooks for IG and Instagram Reels:  https://onbrandbysarah.com/#freebie Connect with Nathalie:Facebook: https://www.facebook.com/pictonatphoto/  Pinterest: https://www.pinterest.ca/pictonatphotography Instagram: https://www.instagram.com/pictonatbrandingcreative/ LinkedIn: https://www.linkedin.com/in/nathalie-amlani/ Join the Free Focal Tangent:  Brand Builder Society Community: https://www.facebook.com/groups/brandbuildersociety Website:  https://pictonat.com  

One of the key ways to grow your business and expand your reach is through partnerships and collaboration.  Yes, a lot of it has to do with relationship building but time is precious. We want to take on the right opportunities and make it a fruitful relationship.  One of my key values is community and connection and I'm so happy to dive deeper into this space with today's topic ‘Prepared to partner - being ready for YES moments with Amelia Roberts, Business Development Advisor, and  Collaboration Consultant.About Amelia:Amelia is a registered nurse by trade who fell in love with marketing and sales (it turns out the process for each matched her expertise with scientific methods perfectly).Amelia's almost 20 years in healthcare and 6 years in business have proven that most challenges with advancing in a career or business result from:A) a story that is not being toldB) a collaboration that is not happeningC) both A and BNow, alongside other hats, individuals and teams hire Amelia to regain control of their day, quarter, or year with the RIGHT collaborations.When she is not teaching leaders how to do less marketing while making more impact by developing relationships at scale, Amelia enjoys spending time on #teamnap as well as planning both real and imagined food tours.Episode Highlights:How to go after the collaborations that will help your business growHow to know when to say yes or no to a collaboration opportunityExamples of collaborations for your business: podcasts, panels, virtual summits, sponsorship, a book to give (swag), masterminds, referral partners, affiliatesSetting expectationsBeing ready to receive using the SCALE frameworkUsing the BOND framework:  Browse, Observe, Nurture, DeliverQuestions to consider when seeking collaborations:  Why you, Why them? Why now?Quote:  “Ask for what we want and be prepared to receive.”  Maya AngelouThanks, Amelia for sharing your zone of genius for how to launch and create copy that converts, this episode will truly shift your perspective.Grab the Scale with Sanity guide that shares an easier and simpler way to grow your audience while preserving your well-being. http://bit.ly/getinfrontofanyone You can connect with Amelia on:LinkedIn https://www.linkedin.com/in/ameliaroberts/ Instagram: https://www.instagram.com/talk2amelia Twitter: https://twitter.com/talk2amelia   YouTube: http://www.youtube.com/c/AmeliaRDream100 Follow on Facebook: https://www.facebook.com/solutionsbyameliadotcom  Connect with Nathalie:Facebook: https://www.facebook.com/pictonatphoto/  Pinterest: https://www.pinterest.ca/pictonatphotography Instagram: https://www.instagram.com/pictonatbrandingcreative/ LinkedIn: https://www.linkedin.com/in/nathalie-amlani/ Join the Free Focal Tangent:  Brand Builder Society Community: https://www.facebook.com/groups/brandbuildersociety Website:  https://pictonat.com

One day… I dream of having my own business, with flexibility in my schedule, making my desired income… having a team, and becoming well known and big! The reality is… anything is possible. The bumps in the road are lessons and tests to help us continuously expand.  What you imagine now may look a lot different later… today we're going to dive into high performance leadership for Sustainable Scaling and Business Growth with Dinah Hampson, founder, and CEO of Pivot Sport Medicine and Orthopedics.“Little raindrops make lasting ripples.”  Dinah HampsonAbout Dinah:  Dinah completed her B.A. in Health Studies at Queen's University and B.Sc. in Physical Therapy at the University of Toronto. Her passion for Sport Physio led her to active membership in Sport Physio Canada, acquisition of her Sport Physio Diploma and her International Sports Physiotherapist qualification. Dinah holds the Diploma of Manual &; Manipulative Therapy, multiple clinical certifications, and is an examiner for new Sport Physio candidates.Dinah trained in classical ballet. She regularly assesses and treats dancers from professional dance companies and associated training programs as well as community/competitive dancers.Dinah founded Pivot Sport Medicine in 2003, 15 years later founding Pivot Dancer.  Dinah, with Pivot Dancer, consults with clinicians and dancers worldwide. Since 2000 Dinah has held a status faculty position at the University of Toronto Faculty of Medicine, Department of Physical Therapy. Dinah is honoured that students have nominated her for the teaching and mentorship awards she has received.Dinah is happiest using her knowledge to promote high performance in others.Episode Highlights:How Dinah founded her thriving businesses Pivot Sport and Pivot DancerExpert recommendations on stepping  into high performance leadershipWhy it's important to really know everything about your business How to recognize the potential opportunity in every choice you makeKey lessons learned from the journey to achieving sustainable scaling the business growth “Do something you enjoy. Life is too short to be tired, angry and disappointed.” ~ Dinah Hampson Thanks, Dinah for sharing your zone of genius on high performance leadership for Sustainable Scaling and Business Growth, this episode will truly shift your perspective.Connect with Dinah: Website: https://pivotsmo.com/, https://pivotdancer.com/ https://dinahhampson.com/ Instagram: https://www.instagram.com/pivotdancer/, https://www.instagram.com/pivotsport/ LinkedIn: https://www.linkedin.com/in/dinah-hampson-27b6a6/Connect with Nathalie:Facebook: https://www.facebook.com/pictonatphoto/  Pinterest: https://www.pinterest.ca/pictonatphotography Instagram: https://www.instagram.com/pictonatbrandingcreative/ LinkedIn: https://www.linkedin.com/in/nathalie-amlani/ Join the Free Focal Tangent:  Brand Builder Society Community: https://www.facebook.com/groups/brandbuildersociety Website:  https://pictonat.com  

If you're wondering how to generate LEADS for your business so that you can hit the ground running in your business, today's topic on ‘Lead Generation Strategies That Work' will be sure to provide tangible action steps that you can start implementing right after this episode.  I am excited to welcome special guest Jennie Wright, Business Growth Strategist & List Build Expert.About Jennie:​​Jennie Wright has been helping business owners grow their email lists & generate leads for nearly 10-years. As the creator of The List Injection Method™, she helps her clients and audience generate leads through inbound attraction and permission marketing.Having built over 375+ list builds, Jennie understands the essential steps to creating an event that attracts ready buyers AND builds trust & engagement with your audience. Her mission is to help business owners create intelligent and authentic marketing, lead generation and business growth strategies that drive bottom-line results.Episode Highlights:Why businesses should invest time in growing their listStrategic approach to using free events to grow your listInsights on the top lead generation strategies for your business (Lead magnets, 3-part video series, live challenges, webinars, online summits)How to incorporate brand photos to strengthen the impact of generating leads Thanks Jennie for sharing your zone of genius on lead generation that works, this episode will truly shift your perspective.Discover Jennie's Exact Process To Generate Revenue Now - And Later - From Your List Build Efforts. https://www.growandprofitonline.com/sell-from-your-list Connect with Jennie: Website:  https://jenniewright.comInstagram:  https://www.instagram.com/jennielwright/Linkedin:  http://www.linkedin.com/in/jenniewrightjlwFacebook:  https://www.facebook.com/jenniewrightjlw  Other Links:  https://systemtothrive.com  Connect with Nathalie:Facebook: https://www.facebook.com/pictonatphoto/  Pinterest: https://www.pinterest.ca/pictonatphotography Instagram: https://www.instagram.com/pictonatbrandingcreative/ LinkedIn: https://www.linkedin.com/in/nathalie-amlani/ Join the Free Focal Tangent:  Brand Builder Society Community: https://www.facebook.com/groups/brandbuildersociety Website:  https://pictonat.com  

What are you passionate about?  What is your purpose?  At the onset of hearing these questions, it really made me think and ponder… do I answer this as it relates to my mission and vision through my business?  Or as a person?  Is there a difference?  What if we could live life by design… and not by default and really tap into our inner knowing and know how to truly lead oneself?  Guess what? It's possible and I'm so excited to dive into this topic!  I'm excited to chat today with Julie Cober, CEO/Founder of the 'Free To BE' Leadership Academy for Women about Becoming HER , the leader she knows she is.This is a not to miss unfiltered conversation, we go deep.  Some of the highlights:Tapping into living life by design and what it looks likeWhat happens when we live by defaultHow we can tap into our true desiresStepping into becoming HER - hear Julie's upfront and candid personal journey that led her to where she is today Action steps to take today (we don't leave you hanging!)Thank you Julie for sharing your zone of genius with us.Get in touch with Julie Cober at:Free to Be Leadership Academy:  https://julie-cober.mykajabi.com/free-to-be Website: juliecober.comLinkedIn: https://www.linkedin.com/in/juliecober/Facebook: https://www.facebook.com/groups/3962701347150927/Other links:  https://www.facebook.com/julie.cober.5Connect with Nathalie:Website:  https://pictonat.com Facebook: https://www.facebook.com/pictonatphoto/  Pinterest: https://www.pinterest.ca/pictonatphotography Instagram: https://www.instagram.com/pictonatbrandingcreative/ LinkedIn: https://www.linkedin.com/in/nathalie-amlani/ Join the Free Focal Tangent:  Brand Builder Society Community: https://www.facebook.com/groups/brandbuildersociety 

When the pandemic started, there was a shift in habits, a rise in learning new things online while we were inside.  I personally have always been one to take on many things and yes it can become crazy however for multipassionate people, it's a lifestyle that helps them thrive.  How do we manage it all?  I am excited to have Jessica Tudos on to chat about exactly this, leading a Multipassionate Portfolio Lifestyle - how to manage it without going crazy!About Jessica:Jessica Tudos, As an Olympian turned life design coach, professional organizer, and experiential educator based in Toronto -  Jessica helps multipassionate portfolioists who feel overwhelmed and unproductive declutter, both physically and mentally, so they can focus on what matters most.Episode Highlights:What it means to be multipassionateTips for managing a multipassionate lifestyle and making it sustainableThe Tudos method to transformation and leading Multipassionate Portfolio LifestyleWhy - are we doing itUncover - see all we have, calendar committmentsDecide - what to keep, let go ofHow - to organizeSustain - build a system, checkpointsHow to nurture and embrace a multipassionate lifestyleWhy energy managing and having structure is key for beating overwhelm Thanks Jessica for sharing your zone of genius, this episode will truly shift your perspective.Win Your Week lead magnet + freebies that including my 100 most inspiring books AND a pdf of my kids book, Kika the Upside-Down Girl Connect with Jessica: Website:  https://www.jessicatudos.com/Instagram:  https://www.instagram.com/jessicatudos/ Twitter:  https://twitter.com/JessicaTudosLinkedin:  https://www.linkedin.com/in/jessica-tudos/Facebook:  https://www.facebook.com/jessicatudos/Other links:  https://www.jessicatudos.com/blogConnect with Nathalie:Facebook: https://www.facebook.com/pictonatphoto/  Pinterest: https://www.pinterest.ca/pictonatphotography Instagram: https://www.instagram.com/pictonatbrandingcreative/ LinkedIn: https://www.linkedin.com/in/nathalie-amlani/ Join the Free Focal Tangent:  Brand Builder Society Community: https://www.facebook.com/groups/brandbuildersociety Website:  https://pictonat.com  

Visibility is defined as the state of being able to see or be seen.  What it has meant for me in the last few years is how do I show up on social media all the time to showcase my brand and business… and it's been a huge learning curve especially for someone who wasn't born on the internet and it's also shifted my energy and focus to trying to be learn how to show up in a way that sells… however there's so much more strategy and depth to showing up and a lot of it starts within and honouring self.  When I had a coffee chat with May-kay Tsang last month… I expressed feelings of overwhelm with saying yes to everything and while trying to keep up with showing up and it was no longer sustainable.  Her insights totally shifted my perspective and today I'm so excited to welcome special guest May-kay Tsang and today we're going to dive into Sustainable Visibility® - What it is, what it means to we can show up on our terms.Mai-kee Tsang (She/Her) is The Sustainable Visibility® Mentor, Certified Trauma-Sensitive Leadership Coach & Podcast Guesting Strategy Trainer.She helps underestimated & underrepresented entrepreneurs to take an intersectional approach to visibility, so they feel safer to be seen as they show up more consistently to grow their impact-fuelled businesses.Episode Highlights:Understanding sustainability visibility and how one can start to step into the magic of itTips for filtering requests and knowing when to say ‘no'  Keys to aligning with sustainable visibility approaches for each unique individual this is both effective and efficient Insights on how to apply visibility that converts and leads to salesThe importance of showing up and how sustainable visibility supports itSteps to sustainability - how to start integrating it into their life so that it sticks"Visibility doesn't mean saying yes to everything."  Mai-kee Tsang, The Sustainable Visibility® MentorConnect with Mai-keeWebsite www.MaikeeTsang.comInstagram www.Instagram.com/MaikeeTsangFree Resource: https://maikeetsang.com/25experts Join the waitlist for mentorship:  https://maikeetsang.com/applyConnect with Nathalie:Facebook: https://www.facebook.com/pictonatphoto/  Pinterest: https://www.pinterest.ca/pictonatphotography Instagram: https://www.instagram.com/pictonatbrandingcreative/ LinkedIn: https://www.linkedin.com/in/nathalie-amlani/ Join the Free Focal Tangent:  Brand Builder Society Community: https://www.facebook.com/groups/brandbuildersociety Website:  https://pictonat.com  

When it comes to your personal brand, how does one truly show up as their authentic selves and boldly ask for what they want?  What happens when imposter syndrome kicks in and the comparison trap?  There setbacks can really play a number on the ego and I've been there many times over.  When I started my business, the only way i knew how to grow was through comparison… and only through multiple mindset shifts, coaching programs, facing fears overtime did I lean into showing up with my own personal brand and now there's no turning back and it's something I help empower other female leaders do through brand photography.  Today, we're going to fastrack you even further with special guest Nicola Moors, we're going to really peel back the layers and dive into how to be yourself online and finding your voice and how to be bold and ask for what you want.Nicola is a Launch strategist and copywriter who creates profitable funnels fuelled by data, research, my client's personality, and a ton of advanced conversion strategies.“Don't take no personally, it's never about you.” Nicola Moors, Launch strategist and copywriterEpisode Highlights:Tips for being yourself online and discovering your inner voiceBeing bold and asking for what you want to get the desired outcomes you never would have imagined!Just do it!Ask and stay top of mindPitch and go for the opportunityDon't take no personally, it's never about youGetting used to saying what's on your mind and how to move past imposter symdromeKnowing when to filter or notThe five mistakes everyone makes in their funnels and launches (that are losing you money and customers)How to create a brand voice guide that will help your business grow and scale with a teamQuick tips for tapping into inspiration and generating topics that connectConversational subject lines like talking to a friendKeep a list phrases and stories that happened - it's easy to forget stuff once it happensWhy metrics are important to track and what the results can tell you “If you don't ask, you don't get.”  Nicola Moors, launch strategist and copywriterThanks Nicola for sharing your zone of genius for how to launch and create copy that converts, this episode will truly shift your perspective.Links mentioned in the episode:Get instant access to the Launch Fuel Formula to crack the code used by your favourite course creator to fire up their launches:  https://www.nicolamoors.com/launch-fuel-formula Connect with Nicola: Website:  https://www.nicolamoors.com/Instagram https://www.instagram.com/nicolamoorsConnect with Nathalie:Facebook: https://www.facebook.com/pictonatphoto/  Pinterest: https://www.pinterest.ca/pictonatphotography Instagram: https://www.instagram.com/pictonatbrandingcreative/ LinkedIn: https://www.linkedin.com/in/nathalie-amlani/ Join the Free Focal Tangent:  Brand Builder Society Community: https://www.facebook.com/groups/brandbuildersociety Website:  https://pictonat.com   

For all the business owners and entrepreneurs, you know you gotta show up but the thought of being in front of the camera makes you want to run for the hills.  In this episode I help you find ease and confidence in showing up your authentic self with five secrets to rocking your brand photoshoot.  These top secrets tips were shared in the Done in a Day Secrets showcase and I'm excited to give podcast listeners the inside scoop on it too.Episode highlights of the secrets shared:Strike a pose - Posing inspiration - Pinterest - Practice those poses in the mirror! Cheesy but true. Muscle memory is a real thing. Work your ANGLES, turning slightly to the side, top down, sitting on the edge of a seat versus leaning backStory - Tell a story - a day in the life of… create those story buckets - have an outfit for each! Align with your brand photographer on this. Use a google doc to break out the storiesShift in Mindset - the branding shoot is all about capturing the ENERGY you bring on the shoot day, the passion you have for your mission… get SLEEP, drink water, eat light the night before, pamper yourself!SHARE the experience with your audience along the way (they love being taken along on the journey!) Additional tips: use your image within 2 weeks of receiving it, prepare a post in advance for example '3 things you may not know about me', 'Why I'm here' and for DIY-ers - turn off the lights, use natural light, get your hair done, strike a pose! Want a visual brand audit? Email hello@pictonat.com to book a complimentary 20 min visual brand audit by referencing this episode! Connect with Nathalie:Facebook: https://www.facebook.com/pictonatphoto/  Pinterest: https://www.pinterest.ca/pictonatphotography Instagram: https://www.instagram.com/pictonatbrandingcreative/ LinkedIn: https://www.linkedin.com/in/nathalie-amlani/ Join the Free Focal Tangent:  Brand Builder Society Community: https://www.facebook.com/groups/brandbuildersociety Website:  https://pictonat.com  

One of the most effective ways to connect, learn, and expand your network is through attending virtual summits. A virtual summit brings together industry experts, business leaders, and speakers together online. All these experts talk on or discuss a specific topic. Attendees also register online to attend these summits. These events have become wildly popular and can connect people from all over the world! As an entrepreneur, speaking at a summit can bring incredible growth opportunities. In 2020 I co-hosted my first ever branding and mindset focused summit and I can attest that both the speakers and the hosts got an uplift in leads, referrals and growth opportunities. There is a strategic approach to it all and today we're going to dive into speaking at summits to grow your business with special guest Jenn Zellers, virtual Summit Alchemist and founder of the Virtual Summit Search.Jenn empowers servant-hearted online business owners to create more reach and impact by extending the lifespan of their one-hit-wonder virtual summit speaking and hosting experiences. Through the Virtual Summit Search directories, she connects attendees with awesome summits, as well as hosts with speakers and service providers to help make their summit even more amazing. The Virtual Summit Search team also works with hosts to evergreen their summits to get ongoing leads and sales, and with speakers to make the most of their summit presentations to grow their email list and get more sales - all without being sleazy or gross!Episode Highlights:Why entrepreneurs should consider the opportunity to speak at virtual summitsHow to maximize the opportunity as a summit speaker to build connections and grow your businessTips for preparing for a summit with easeThe ‘no sleaze sales' method for pitching your business that convertsWhen to say ‘no' to being a summit speakerThe ins and outs of getting paid as a summit speakerWhat to know and consider about sponsoring a virtual summit eventHow to ask for and attract opportunities to be a virtual summit speaker (hint:  tell everyone you want to speak!)Where can our listeners find you and do you have any promos coming up? http://virtualsummitspeaking.com/Connect with JennWebsite https://virtualsummitsearch.com/Instagram instagram.com/virtualsummitsearch/LinkedIn https://www.linkedin.com/in/jenn-zellers/Connect with Nathalie:Facebook: https://www.facebook.com/pictonatphoto/  Pinterest: https://www.pinterest.ca/pictonatphotography Instagram: https://www.instagram.com/pictonatbrandingcreative/ LinkedIn: https://www.linkedin.com/in/nathalie-amlani/ Join the Focal Tangent Facebook group - https://www.facebook.com/groups/brandbuildersociety Website:  https://pictonat.com  

The number one question I get asked before any photoshoot is what should I wear? I myself wondered the same thing when I had a promotional video filmed for Pictonat.... wardrobe was a huge concern for me, I've been there! And with the right guidance and help, it is truly a fun process. Personal style is a HUGE factor in how we show up and appear on camera, in real life... everywhere. When your image shows that you invest in yourself, others will invest in you. I am soooo excited to welcome special guest Hailey Verity, Personal Style Coach on today's show. We are going to dive into curating those first impressions and what it means to be styled into leadership.Hailey Verity is a Toronto–based certified life coach and personal stylist. Driven by helping women to restore their confidence and sense of self, often after some serious life change, she founded Hailey Verity: Your Personal Style Coach. Her mission is to provide the women that she serves with wardrobe solutions (with a side of life coaching) that supports them as they regain their confidence, level up their style, and feel good from the inside out.Though her superpower is style, her background in teaching and coaching allows her to relate to clients and help them ‘unpack' feelings about themselves (and their wardrobes!) and shed old thought patterns that are no longer serving them…right alongside all the jeans that no longer fit.When she's not coaching and styling fabulous women, you're likely to find Hailey curled up with a book on her dock at the cottage, baking up her almost-famous blueberry cake or playing cards with her three fantastic children.“Dress for possibility…” Hailey Verity, Personal Style CoachEpisode Highlights:Where to begin with it comes to stylingHow to tap into style inspiration to hone in on your personal styleWhat styled leadership means and how investing yourself leads to others investing in youPointers on what to wear for a virtual meeting to appear online with confidenceTips for on what to wear for a branding photoshootThe steps that Hailey takes clients through to tap into their personal style with ease Fun conversation that pulls on Hailey's insights and thoughts:Fitted vs. baggyColour vs. neutralAccessorize vs. notHow to overcome the limiting beliefs and embrace YOU and show up with easeLinks mentioned in the episode:Yes of Yes by Shonda Rhimes https://www.amazon.ca/Year-Yes-Dance-Stand-Person/dp/1476777128Connect with HaileyWebsite www.haileyverity.comFacebook https://www.facebook.com/haverityInstagram @hailey_verityLinkedIn https://www.linkedin.com/in/haileyverity/Podcast https://haileyverity.com/podcast/Connect with Nathalie:Facebook: https://www.facebook.com/pictonatphoto/  Pinterest: https://www.pinterest.ca/pictonatphotography Instagram: https://www.instagram.com/pictonatbrandingcreative/ LinkedIn: https://www.linkedin.com/in/nathalie-amlani/ Join the free Focal Tangent Facebook group  https://www.facebook.com/groups/brandbuildersociety Website:  https://pictonat.com  

Growing up as an introvert, I was often called shy and quiet... and during my corporate career, I remember one of my performance reviews I was told I have a quiet leadership style. I had no idea what it all meant however I know how it made me feel... that I should strive to be more outspoken, upfront, step out of my comfort zone. And I tried, many times over and still do today however now, in a more aligned way... the introvert way... without the anxiety or going against who I am. Embrace who you are and you'll attract exactly what you desire and experience exponential growth! Today i'm so excited to welcome special guest Tara Reid, an introvert coach and so much more... we're diving into introvert friendly marketing methods.Tara Reid has been a multi-passionate online entrepreneur for 16 years. She is currently a business and marketing coach with a passion for helping introverts learn how to market and grow their business in more introvert-friendly ways. She is also the founder of Entrepreneur Templates as well as the host of the Introvertpreneur podcast and virtual summit.“Pinterest is a long term strategy with long term results.”  Tara Reid, Introvert CoachEpisode Highlights:The four key market methods for introverts to start taking action on now for business growthHow Pinterest and Google search has been the top two success factors for driving traffic to Tara's websiteTips for doing a branding photoshoot for introverts with easeAbout the Introvertpreneur Summit, what to expect and the transformation it provides to attendeesMore about the annual Introvertpreneur Summit hosted by Tara:The annual Introvertpreneur kicks off on April 25, 2022.  This summit is different because you will get to focus on your strengths as an introvert and use those to build your business in a way that makes you feel comfortable and confident. And that's why this free event is just for YOU!Over 5 days you'll hear from 40+ speakers about everything from mindset, productivity, visibility, marketing, and scaling with digital products. And it's free! Get your ticket at https://natykaty--introvertmedia.thrivecart.com/2022-introvertpreneur-summit-fast-action/Where can our listeners find you and do you have any promos coming up? https://thetarareid.com/free-resourcesConnect with TaraWebsite https://thetarareid.comFacebook https://www.Facebook.com/TheIntrovertCoachInstagram https://www.Instagram.com/introvertcoachConnect with Nathalie:Facebook: https://www.facebook.com/pictonatphoto/  Pinterest: https://www.pinterest.ca/pictonatphotography Instagram: https://www.instagram.com/pictonatbrandingcreative/ LinkedIn: https://www.linkedin.com/in/nathalie-amlani/ Join the Free Focal Tangent:  Brand Builder Society Community: https://www.facebook.com/groups/brandbuildersociety Website:  https://pictonat.com

On today's show, I am excited to dive into the topic of getting personal with your customers to attract the right people and generate more sales.  We welcome special guest Karen Lamont, founder and chief designer of CITRUS - an e-commerce jeweller creating bespoke mementos that celebrate life's bespoke moments.Karen has crafted more than 30,000 designs in silver, rose and yellow gold coins and other precious materials so that the moments you've crafted are always close at hand. Karen lives and breathes a fully personalized experience. Her strong design sense, quality craftsmanship, creative marketing, in-person and online sales techniques have set Citrus apart as a Canadian brand for almost 14 years.What sparks joy for Karen is meeting fellow entrepreneurs and sharing experiences that support one another and lift each other up.  Starting an ecommerce business can be tough, let alone sustaining it for growth year over year. “Step into your own voice, it is the path of least resistance.”  Karen Lamont, CITRUSIn this powerful episode, Karen shares insights on:Key foundations or pillars of growth that led to the success of CITRUSHow the pandemic impacted her business and led to shifts resulting in phenomenal growthTips for new businesses in getting started with their customer value chain  (marketing, sales, fulfillment, and operations) and learn CITRUS' approachInsights on operating an e-commerce store combined with the value of face to face connection for business growthAdvice for new artisans and businesses on the importance of authentic storytelling and how to startHow getting clear on your values and leaning into them becomes the basis of your communication“Be crystal clear on your values.  Your values become the structure of your communication strategy.”  Karen Lamont, CITRUSPersonalized touches and excelling in customer service for a memorable experience is what CITRUS values. Karen shares her love for humour with her audience and also with our listeners on the show.  Be sure to tune into the full episode for key insights that will help your business shift and grow.Stay tuned for Karen's upcoming virtual workshop for artisans + makers to help them uncover their true, authentic voice and learn powerful written and in-person communication techniques to attract and engage more customers naturally.“Think about it from the perspective of your customer and the experience they want to have.”  Karen Lamont, CITRUSGet in touch with Karen  at:Website: https://craftedbycitrus.com/ Instagram:  https://www.instagram.com/craftedbycitrus/Facebook: https://www.facebook.com/CraftedbyCitrus/ Links mentioned in the episode:Book title: Untamed by Glennon DoyleConnect with Nathalie:Facebook: https://www.facebook.com/pictonatphoto/Pinterest: https://www.pinterest.ca/pictonatphotographyInstagram: https://www.instagram.com/pictonatbrandingcreative/LinkedIn: https://www.linkedin.com/in/nathalie-amlani/Join the Free Focal Tangent:  Brand Builder Society Community: https://www.facebook.com/groups/brandbuildersocietyWebsite:  https://pictonat.com

Today I'm diving into CEO days.  I have a CEO day philosophy that is to take a day where the owner focuses on their own business, working ON their business with no client meetings or engagement, the day is for your business to move the needle.  You may be wondering, what is a CEO day, why is it important and how do you structure it… well, I have good news for you, I have special guest Ashley Kang, business strategist and CEO of AHK Business Management and she's going to spill the tea on CEO Days for your business.  About Ashley Kang:“A real life Hermione Granger” is a tagline used frequently to describe Ashley.  She's been organizing, planning, and managing everything from a young age, from alphabetizing her personal library to coordinating group projects, to always having a to-do list and up-to-date planner.During the early years of her career, Ashley spent time working in customer service and client management, juggling grad school and working as an event and client coordinator. She completed her masters in public policy and administration at Northwestern University before spending several years working as a project and policy manager at one of the largest higher education institutions in Illinois. During this time she used her skills in planning and strategy to directly support the board of trustees in areas of policy and project planning and implementation.The pandemic pushed her to make the leap to be full time in her business, AHK Business Management, where she helps service providers stuck in the overwhelm and chaos of their own ideas. She loves helping her clients set direction and prioritize their action steps so they can move forward with confidence.When she's not working with clients, Ashley loves quilting, kayaking, and puttering around in the garden. And in true Hermione Granger form, a book is never too far away. Episode Highlights:What is a CEO day how it can help entrepreneurs be more effective in business and lifeTips for design your own CEO day and how to hold yourself accountableHow to implement a CEO day that transforms your businessRecommendations on frequency how to optimize your CEO day for successGetting started with a CEO day and incorporating it into your routine Thanks Ashely for sharing your zone of genius on CEO days for your business this episode will truly shift your perspective. Join the AHK Business Management Newsletter: https://www.subscribepage.com/ahknewsletter Connect with Ashley: Instagram: https://www.instagram.com/ahkbusinessmanagement/   Website: www.ahkbusinessmanagement.com  Connect with Nathalie:Facebook: https://www.facebook.com/pictonatphoto/  Pinterest: https://www.pinterest.ca/pictonatphotography Instagram: https://www.instagram.com/pictonatbrandingcreative/ LinkedIn: https://www.linkedin.com/in/nathalie-amlani/ Join the Free Focal Tangent:  Brand Builder Society Community: https://www.facebook.com/groups/brandbuildersociety Website:  https://pictonat.com   

In today's show, I am excited to speak to special guest and Energy Coach, Chernell Bartholomew, about how to reclaim your energy and make habits stick.  Chernell is a mom of 3 beautiful girls, a Certified Health Coach, A Ritz-Carlton Award winning Registered Massage Therapist & Personal Trainer. She is your Vitality Coach!  Her focus is making moms feel amazing in their body by helping them discover vibrant energy. Helping moms decrease pain & stress and nourish their unique mind & body so they can live a confident and limitless life. She believes health & wellness is not about quick fixes or deprivation but small habits and Progress over Perfection Every Damn Day! Her clients lose weight but most importantly they learn strategies for real long term success in health, business & life! It's time to crush these goals & habits once & for all!  Motivation is great but it fades, and new habits take time and planning to become solid lifestyle changes.  So how do we really commit to make these new & improved habits LAST?In this episode, Chernell tells her brand story and how she started her business and then shares her top tips for reclaiming your energy and making habits stick. Episode highlights:Start small - Break your goal into manageable chunks. Small tasks to do each day, week.Make it easy and enjoyable - You have to also enjoy the process, not just the outcomeHave a visual tracker - So you can see that check mark or gold star each day & feel accomplishmentFocus on what you Want, not what you don't want - You want to eat More veggies at each meal. You want Energy, Clarity The very most important part of this process is the belief that you can become this better version of yourself. We have one life and one body, you deserve to feel amazing! Tune into the full episode for the complete list of tips from Chernell, her energy is truly infectious! Get in touch with Chernell at:Website: https://www.vitalitymvmt.com/Instagram: Instagram.com/chernell.energycoach Facebook.com/chernellbGet in touch with Chernell for a call to create a plan for you www.calendly.com/vitalitymvmtConnect with the Host, Nathalie Amlani:Facebook: https://www.facebook.com/pictonatphoto/Pinterest: https://www.pinterest.ca/pictonatphotographyInstagram: https://www.instagram.com/pictonatbrandingcreative/LinkedIn: https://www.linkedin.com/in/nathalie-amlani/Join the Free Focal Tangent:  Brand Builder Society Community: https://www.facebook.com/groups/brandbuildersocietyWebsite:  https://pictonat.com

When I was starting my business, I was overwhelmed with all the tools and systems to choose. It was like researching what kind of stroller to get for a new baby, there are so many options and recommendations and in the end they are all quite similar with different branding.When it comes to elevating your brand with the help of systems and tools, what does that look like? I'm talking about the behind the scenes view that people don't necessarily see.  Today I'm going to break it down into the top five categories of systems that will elevate your brand, essential for saving time and increasing the conversion rate from leads to clients!Episode Highlights:1.  The importance of scheduling tools2.  Why productivity tools are a huge time saver3.  The secret to having design tools to showcase your brand4.  Tips for staying connected to clients behind the scenes on a consistent basis using tools such as Dubsado and Constant Contact5.  Reasons why Financial systems are essential for making decisionsIf the thought of doing any of the above makes you hurl, know that there are so many small business experts that can help out!   You are not alone.  In fact there are professional who can even get you set up in a day.  Yes!  I was in a Done in a Day coaching program by Systems Saved Me and in the group are experts who can set up systems solutions in a day.  For example Dubsado in a day, AirTable in a day, ClickUp in a day.  So there is lots of opportunity to get it done quickly through a VIP day.  A VIP day where you can help out clients in a day and eliminate the back and forth and retainer.  If you're an expert in one of the systems and tools and want to see how you can turn your retainer days into a VIP day, check out the The Done in a Day program.I hope that this episode was  helpful. I really want it to just break down the categories of systems that will really help elevate your brand. And again, these aren't something that the client will see. It is in the background and it is something that you'll see and you'll be aware of but if you have these in place, it'll just really streamline your processes and the customer experience.Systems and Tools mentioned in the episode:DubsadoDone In A Day ProgramConstant ContactConnect with Nathalie:Facebook: https://www.facebook.com/pictonatphoto/Pinterest: https://www.pinterest.ca/pictonatphotographyInstagram: https://www.instagram.com/pictonatbrandingcreative/LinkedIn: https://www.linkedin.com/in/nathalie-amlani/Join the Free Focal Tangent:  Brand Builder Society Community: https://www.facebook.com/groups/brandbuildersocietyWebsite:  https://pictonat.com

In the latest Pinterest Statistics released by Hootsuite in 2021, it states that weekly conversions on Pinterest grew by 300% last year. With billions of Pins on Pinterest, you'll always find ideas to spark inspiration. This week, Nathalie chats with Elaine Timms about how to use Pinterest to increase your visibility and grow your business. Elaine is a Pinterest Expert and Strategist who helps other creative entrepreneurs harness the power of Pinterest to transform their business. Through simplifying, educating, and empowering business owners, she helps them get more ideal people into their communities, sell more products, grow their email list and more.“I always recommend when you're setting up an account or you're going back through your account and auditing it, take the time to create your keyword bank.” - Elaine Timms, Founder of Elaine Timms CreativeIn this episode:How to leverage Pinterest for content repurposing The 5 pillars to Pinterest successHow to use keywordsThe key parts of developing a Pinterest strategyTips to monetizing your Pinterest contentEasy steps to get your brand and business started“The great thing about Pinterest is that people are actually open to smaller brands. They're not looking to connect with the bigger brands.” - Elaine Timms, Founder of Elaine Timms CreativeListen in to this week's episode to learn more about how to maximize Pinterest for your business growth and customer journey.Connect with Elaine Timms:PinterestFacebookInstagram Website: https://elainetimms.com  Connect with Nathalie:Facebook: https://www.facebook.com/pictonatphoto/  Pinterest: https://www.pinterest.ca/pictonatphotography Instagram: https://www.instagram.com/pictonatbrandingcreative/ LinkedIn: https://www.linkedin.com/in/nathalie-amlani/ Join the Free Focal Tangent:  Brand Builder Society Community: https://www.facebook.com/groups/brandbuildersociety Website:  https://pictonat.com  

When you're starting a new business, venture, launching a new offer… one of the first things we're advised to do is to create a website, a virtual storefront with our branding, copy, images.  After it's all done… now what?  Now it's time to drive that traffic to our website.  In today's episode, I am excited to welcome special guest and Digital Marketer, Diel Gerber, to chat about Strategies for Driving Traffic to your website.Diel helps companies manage their paid media budget and get higher return on ad spend. Her agency, Gerber Media, also helps clients manage their SEO, content and social media, making sure all channels are working together.  Diel is a blogger and founder of Toronto New Mom blog, a blog that she grows organically every month. Toronto New Mom celebrate 5 years this month.  “Anything that loads really slow on your website for more than two seconds will hurt your SEO ranking…” ~ Diel Gerber, CEO of Gerber MediaEpisode Highlights:Learn Diel's story of becoming an entrepreneurActionable tips for driving traffic to your websiteThe lowdown on SEO, what it is, how to apply it to your content, and how to make it work for youWhy having a Google My Business Account is essentialHow brand photos elevate a website and helps optimize SEOUnderstanding Pinterest as a tool to increase organic traffic to your websiteOrganic versus paid traffic and how paid media helps increase conversions … and so much more!   “Your website is our most important asset, think about social media as supporting it.”  Diel Gerber, CEO of Gerber Media Thanks Diel for sharing your zone of genius for how to strategically drive traffic to your website.  Be sure to join Diel's free Facebook community ‘Raising a Business' to learn more tips and strategies on marketing operations for small business owners:  https://www.facebook.com/RaisingaBusiness.Connect with Diel: LinkedIn: https://www.linkedin.com/in/diel-gerber-29062349/Facebook Group: https://www.facebook.com/RaisingaBusinessPodcast: dielgerber.comWebsite: https://www.gerbermedia.ca/  Connect with Nathalie:Facebook: https://www.facebook.com/pictonatphoto/  Pinterest: https://www.pinterest.ca/pictonatphotography Instagram: https://www.instagram.com/pictonatbrandingcreative/ LinkedIn: https://www.linkedin.com/in/nathalie-amlani/ Join the Free Focal Tangent:  Brand Builder Society Community: https://www.facebook.com/groups/brandbuildersociety Website:  https://pictonat.com  

Do you ever wonder what branding photography is and what it can do for your business? In today's episode, Nathalie talks about how personal brand photography helps a business grow.I'm sure you've heard the saying that a picture is worth a thousand words, and that's especially true when it comes to branding. The quickest way to get your brand identity across is through the images you use on your website and on social media channels. That's why branding photography is essential for any business owner. Let's take a deeper look into what personal brand photography can do for your business.Professional images for your brandBranding photography is a collection of high-quality, professional images created to visually represent your business and demonstrate your brand identity. These photos can include images of you and your team members, your workspace, your products, and any part of your process or daily activities.Humanize your companyOne of the greatest things about branding photography is that it gives potential and current customers a look at the faces behind your business. You may be intimidated by the idea of putting your face out there, but consumers are more likely to interact with and trust a company more if they can see the people behind the brand. Branding photos not only show customers who you and your team are, but they also give interested consumers a peek behind the curtain, so to speak, allowing them to see your process, your products, and what you do every day.Create a stunning first impressionDid you know that when someone visits your website or social media for the first time, you only have five seconds to make a first impression? You don't want them to be put off by low-quality images. Professional branding photos create visual interest in your business and give visitors to your website a positive first impression of your brand. The better you present your company, the more likely people will be to get and stay interested in what you offer!Increase engagement with your brandWhile strong content is essential to creating a solid brand identity, visuals are even more important, especially since quality images encourage more people to engage with your business online. Facebook posts with images receive 2.3x more engagement than those without images, according to Hubspot. That's why images are so essential, especially high-quality, professional branding photos.You can use your photos everywhereBranding photos are an investment, but one that's well worth it! You'll keep finding places where these photos come in handy, from your website and social profiles, to paid advertising,  email newsletters, and even as your podcast cover image. Having these photos on hand makes it easier to properly promote your business and show potential and current clients just how professional you are.Listen to the full episode to learn more about personal brand photography, the photoshoot process and how investing in branding photography can help your business grow.Connect with Nathalie:Facebook: https://www.facebook.com/pictonatphoto/  Pinterest: https://www.pinterest.ca/pictonatphotography Instagram: https://www.instagram.com/pictonatbrandingcreative/ LinkedIn: https://www.linkedin.com/in/nathalie-amlani/ Join the Free Focal Tangent:  Brand Builder Society Community: https://www.facebook.com/groups/brandbuildersociety Website:  https://pictonat.com  

Customer relationship management is a key process that helps us grow our business, make improvements, facilitate the process of making decisions of where the company will go, and strengthen the relationship with our clients.   What customer engagement methods have the highest responses from consumers and how do we get started?  You're about to find out in today's episode with special guest Cheryl Mason, founder of the Business Within CRM.  Episode Highlights:Understanding the big picture of ‘Customer Relationship Management' CRM and how to get startedCustomer engagements trends to explore and execute with the highest responsesTips for mapping out the customer lifecycle, journey and value for strategic planning of touch-pointsUnderstanding customer lifetime value and how to enrich the bond between each customer The inside scoop -  the trends to explore as we head into the new year are: Text messaging engagement QR barcodes - having an impactful image, statement that resonates with the audience… can text or email or mail with QR barcode that they can scan to get a private discount, bonus, video.  Example instructions on how to use the productNominating and sharing where people can voteMentorship program or accountability where people buddy upHow consumers should use the product after they're done… extending the life of the service/productCreating a mobile App for your businessThank you Cheryl for sharing your transformational story and unique perspectives that shift! Connect with Cheryl: Instagram Handle:  https://www.instagram.com/business_within/  Facebook Link: ​​https://www.facebook.com/thebusinesswithincrm Connect with Nathalie:Facebook: https://www.facebook.com/pictonatphoto/  Pinterest: https://www.pinterest.ca/pictonatphotography Instagram: https://www.instagram.com/pictonatbrandingcreative/ LinkedIn: https://www.linkedin.com/in/nathalie-amlani/ Join the Free Focal Tangent:  Brand Builder Society Community: https://www.facebook.com/groups/brandbuildersociety Website:  https://pictonat.com  

If you've ever struggled with knowing what to say on your website, sales page… and when you're launching a new offering it just doesn't sound right..., then this episode is for you!  Today with special guest Sara Vartanian, we're going to unblock that writer's block and gain insight on how you can launch and create copy that converts.  Sara Vartanian is a launch strategist and copywriter who creates launch strategy & copy that leads with human connection by getting to the heart of what your people need to feel good about you, your offer, and most importantly your promise so you never run out of the folks you love working with or the passion to build feel-good launches.Episode Highlights:Sara's story and how she became an entrepreneurExamples of Sara's work with entrepreneurs to help with launch strategy and copywritingWhy is planning and strategy so essential when launching an offer into the world and how to get startedFive steps for creating an effective sales landing page that convertsHow imagery and use of brand photography helps elevate launchesWhy active listening is the most effective sales strategy and how to apply itThanks Sara for sharing your zone of genius for how to launch and create copy that converts, this episode will truly shift your perspective.Connect with Sara: LinkedIn: https://www.linkedin.com/in/saravartanian/ Facebook: https://www.facebook.com/saravartaniansocial Podcast: https://www.saravartanian.com/podcast Website: https://www.saravartanian.com/  Connect with Nathalie:Facebook: https://www.facebook.com/pictonatphoto/  Pinterest: https://www.pinterest.ca/pictonatphotography Instagram: https://www.instagram.com/pictonatbrandingcreative/ LinkedIn: https://www.linkedin.com/in/nathalie-amlani/ Join the Free Focal Tangent:  Brand Builder Society Community: https://www.facebook.com/groups/brandbuildersociety Website:  https://pictonat.com  

When I dreamed of starting my own business, I imagined a store.  When I started my photography business, I operated out of my home studio, in my basement.  Yes, we transformed a portion of our house where families would come for photoshoots.  My home studio is now closed and I now do photoshoots on-location such as outdoors or at the client site, or rent studio photography studio space by hour/day.  Do I desire to have my own location?  Yes!  Will it help me scale and grow my business?  I'm sure it will!  Is it possible?  YES!     If you desire to have a brick and mortar business and gain perspective on how to scale your business to a 7-figure business, this episode is for you.   I'm so excited to welcome to the show today Rebecca Lane, founder and Director of Lane School of Music and Rebecca Lane Coaching who has scaled and grown her brick and mortar business to a 7 figure business.Episode Highlights:Rebecca's journey to entrepreneurship from teaching in her home with a handful of students to leading a thriving 7-figure multi-location brick and mortar business with over 600 studentsThe math of getting started with a brick and mortar businessThe key success factors that helped scale her businessHow shifts in mindset shifts helped in making aligned decisions Advice for effective goal setting and why it's essential for thinking bigLessons learned that led to successful breakthroughsTips for showcasing your personal brand and how it deepens connection and trustThank you Rebecca for sharing your transformational story and unique perspectives that shift! Connect with Rebecca: Instagram Handle:  https://www.instagram.com/laneschoolofmusic/ , https://www.instagram.com/rebeccalanecoach/ Facebook Link: https://www.facebook.com/TheLaneSchoolofMusic , https://www.facebook.com/rebeccalanecoach Facebook Group:  https://www.facebook.com/groups/powerhousemusicians , Kids Q The Music Podcast: https://www.laneschoolofmusic.com/blog Website: www.laneschoolofmusic.com , https://rebeccalanecoaching.mykajabi.com   Connect with Nathalie:Facebook: https://www.facebook.com/pictonatphoto/  Pinterest: https://www.pinterest.ca/pictonatphotography Instagram: https://www.instagram.com/pictonatbrandingcreative/ LinkedIn: https://www.linkedin.com/in/nathalie-amlani/ Join the Free Focal Tangent:  Brand Builder Society Community: https://www.facebook.com/groups/brandbuildersociety Website:  https://pictonat.com  

One of my lessons learned when I started my business is that I needed to have a service agreement or contract in place to protect my business.  And not just any contract… I started off googling contracts on the internet and buying templates but I didn't truly understand all the terms and conditions, the language… I would get questions from clients, some of the wording sounded scary, it didn't cover all the scenarios I need to have boundaries on.  It made me realize that I needed to have something created specifically for my business, in my voice.  Which I did.  I reached out to Adrienne Ng, Lawyer and partner of Open LLP and she helped me create contracts for my business that align with my BRAND, my vision, my mission, written in my voice and I understand how to use them. Expectations are clear on both sides, I have a point of reference when things become unclear. Contracts are just one side of it, today we're going to dive into law for startups and entrepreneurs with special guest Adrienne Ng, Law and Partner of Open LLP, a topic that I feel is so essential for the foundation of any brand and business to grow on.  Episode Highlights:Adrienne's serial entrepreneurship journeyUnderstanding law for start-upsWhy contracts are important to protect your business and ensuring you're on the same pageWhy a custom contract is recommended over a templated agreementHow lawyers provide insight and value when creating contractual agreementsUnderstanding the components of a valid contract; 1) Meeting of the minds and 2) ConsiderationRisks of not having a contract in place for your business“The biggest risk of not having the kind of contract in place is there isn't any meeting of the minds. The parties have not thought about different eventualities or situations that have not yet arisen. And to distill it into simple terms is if you are not on the same page and something bad happens, then it's going to be very difficult to resolve because you have not agreed to it before you engaged with each other.” ~ Adrienne Ng, Lawyer and partner at Open LLPConnect with Adrienne: Instagram Handle:  https://www.instagram.com/open.llp/Twitter Handle@openllpLinkedIn Linkhttps://www.linkedin.com/in/adrienneklng/ Facebook Link:  https://www.facebook.com/openllp Website:  http://openllp.com Connect with Nathalie:Facebook: https://www.facebook.com/pictonatphoto/  Pinterest: https://www.pinterest.ca/pictonatphotography Instagram: https://www.instagram.com/pictonatbrandingcreative/ LinkedIn: https://www.linkedin.com/in/nathalie-amlani/ Join the Free Facebook group - Focal Tangent:  Brand Builder Society Community: https://www.facebook.com/groups/brandbuildersociety Website:  https://pictonat.com  

Money, money, money…With every business, part of the measure of success is money… Money isn't everything but it's very important to continue operating your business and whether or not your business will stay openToday I'm excited to welcome Jayne Dykstra, partner of Zetique, we're going to talk about managing small business finances.Jayne has been working with small and medium sized businesses on their finances for over a decade.  Empowerment and understanding are central to what her and Zetique do - making sure that business owners have the hand holding they need to ensure proper bookkeeping and financial reports.Episode highlights:How Jayne started her business and became an entrepreneurThe background behind the branding and naming of ZetiqueTips for managing small business financesThe importance of tracking Key tips for managing small business finances:Investing in your business and tracking this to make sure you are profitableEnsuring you have money saved for taxesPaying yourself Connect with Jayne: Instagram Handle:https://www.instagram.com/mobilebookkeeper/ LinkedIn LinkJayne DykstraFacebook: https://www.facebook.com/groups/fearlessfinancesforsmallbiz Website: https://zetique.com/  Connect with Nathalie:Facebook: https://www.facebook.com/pictonatphoto/  Pinterest: https://www.pinterest.ca/pictonatphotography Instagram: https://www.instagram.com/pictonatbrandingcreative/ LinkedIn: https://www.linkedin.com/in/nathalie-amlani/ Join the Free Focal Tangent:  Brand Builder Society Community: https://www.facebook.com/groups/brandbuildersociety Website:  https://pictonat.com  

Being an entrepreneur…running your own business, growing a brand… is a huge undertaking, let's not sugar coat it… and you don't have to do it alone.  Whether you're a solopreneur or have a team, there are sources of support and collaboration that are made possible through community.   Collaboration over competition is key to growth.  There is so much power in community and today we're going to dive into this very topic with Maria Locker, founder and CEO of RevolutionHERMaria Locker is an advocate and champion for the advancement of women and female entrepreneurs across North America, and is sought as a speaker, contributor, and expert surrounding topics including economic empowerment, gender equality, lifestyle and business trends, and products that women love. As Founder and CEO of RevolutionHER™ and its sister non-profit organization Momentum, Maria and her team have welcomed over 30,000 members and subscribers, presented over 800 events, and given back over $200,000 in funding and business mentorship to women through their annual awards programming. RevolutionHERTM is dedicated to bringing women together worldwide with impactful events and a community of like-minded peers, providing support and inspiration to help women unleash their potential and live their lives to the fullest.Episode Highlights:Maria's entrepreneurial journey to becoming the CEO and founder of RevolutionHERThe importance of self care and identifying signs of burn-outChallenges that women face over the years, lack of grace for themselvesThe benefits of community building, being part of a community and how to navigate it to reap the benefits How to combat imposter syndrome through conversations with each other and ourselvesThe key tips for effectively engaging in community with like minded people through conversation is to: 1) ask for help, 2) be authentic - introduce yourself, and 3) show vulnerability.  The key message is to just be yourself.“When you have a real conversation and you show the vulnerability and you show authenticity, it's really hard for people not to respond to that.” ~ Maria Locker, RevolutionHERWant to be part of a supportive community of women?  Come join RevolutionHER at  https://www.revolutionher.com. There is always an incredible line up of events planned year round.  Connect with Maria: Website:  https://www.revolutionher.com Instagram Handle:  https://www.instagram.com/RevolutionHerTM/ Twitter Handle:  @RevolutionHerTMLinkedIn Link:https://www.linkedin.com/company/2801855 Facebook Link: https://www.facebook.com/RevolutionHerTM Connect with Nathalie:Facebook: https://www.facebook.com/pictonatphoto/  Pinterest: https://www.pinterest.ca/pictonatphotography Instagram: https://www.instagram.com/pictonatbrandingcreative/ LinkedIn: https://www.linkedin.com/in/nathalie-amlani/ Join the Free Focal Tangent:  Brand Builder Society Community: https://www.facebook.com/groups/brandbuildersociety Website:  https://pictonat.com  

When I get enough sleep, I am energized, my day is productive, I show up better, my mind is clear, and I make decisions with ease.  On the otherhand, when I don't get enough sleep...my day feels sluggish… like I'm hungover, I don't feel my best self.  Sleep hygiene is something I put high importance on for self care and it also has a positive impact on my business!  There's soooo much to know about SLEEP!   I am excited to welcome to the show today, sleep consultant Lily Horbi-(chuck).  Today we're going to dive into helping business owners manage sleep for themselves and their kids.Lily is a Pediatric Sleep Consultant, Potty Training Consultant and “Oh Crap” Potty Training Specialist. She is the mama behind Lil Baby Sleep with two little one's herself. She provides customized support to help parents conquer developmental milestones with ease.Episode Highlights:Lily's story of how sleep deprivation and postpartum anxiety led to becoming a successful entrepreneurWhy it's essential for entrepreneurs to manage sleep for themselves to increase productivitySimple yet powerful practices for establishing a consistent morning and a bedtime routine for optimal sleepHow to prepare for the upcoming time change without the hangover feeling with a gradual approach of moving bedtime up by 10-15 minutes a dayUnderstanding the ideal duration for naps Why getting out of bed right away upon waking up in the morning is the ideal start to the day “The biggest tip that I would ever give anybody for sleep is to wake up at the same time each day, set your sleep cycles and you'll find that naturally you'll start waking up at that time and you'll start to sleep better. So that is also going to be helpful in terms of maximizing your energy and making sure that you're getting all of the rest.”  Lily Horbatiuk, Lil Baby Sleep Connect with Lily: Website:  https://www.lilbabysleep.com/ Instagram Handle: https://www.instagram.com/lilbabysleep/ and https://www.instagram.com/lilpottyplan/LinkedIn Link:https://www.linkedin.com/in/lily-horbatiuk-122a098/ Facebook Link:  https://www.facebook.com/lilbabysleepconsulting Blog:  https://www.lilbabysleep.com/blog  Connect with Nathalie:Facebook: https://www.facebook.com/pictonatphoto/  Pinterest: https://www.pinterest.ca/pictonatphotography Instagram: https://www.instagram.com/pictonatbrandingcreative/ LinkedIn: https://www.linkedin.com/in/nathalie-amlani/ Join the Free Focal Tangent:  Brand Builder Society Community: https://www.facebook.com/groups/brandbuildersociety Website:  https://pictonat.com   

What if you can manifest your greatest desires in business and life… what would that look like and feel like?.... And you're probably wondering, HOW does one even get started with manifesting? We're going to dive into manifestation, what it is, how to do it… and the tools for coming home to harmony.About special guests Nadia and Jillian of Rise Wellness Collective:Hi! We are Nadia Yanuziello and Jillian Locke, Co-founders of Rise Wellness Collective, a beautiful and supportive safe-haven that encourages you to live from a heart and soul centred space and shine your light into the world.We believe you already hold the key to accessing your joy; our purpose is to deliver powerful wellness tools to help you come back home to harmony.We support you along your wellness journey through Yoga, Reiki, Energy Healing, Meditation and healing classes, workshops, privates, courses, personal guides and retreats.“You hold the key to all your joy…”  Jillian Locke, Rise Wellness CollectiveEpisode HighlightsNadia and Jillian's story on how they joined forces and brought Rise Wellness Collective to lifeUnveiling the power of manifesting, what it is and how to energetically get in alignment to receiveHow to start with journaling and why it's a powerful tool for believing in selfKnowing yourself and your desiresThe invitation to write a letter to your future selfThe concept of release and how it opens up the pathway to abundance Understanding soul and getting in tune with your spiritual selfWhat energy healing is and how it clears the blockages Connect with Rise Wellness Collective: Instagram: https://www.instagram.com/risewellnesscollective/LinkedIn: https://www.linkedin.com/company/rise-wellness-collective-home-to-harmony Facebook: https://m.facebook.com/risewellnesscollective/ Events: https://www.eventbrite.ca/o/rise-wellness-collective-28673248517 Website: https://risewellnesscollec.wixsite.com/website Connect with Nathalie:Facebook: https://www.facebook.com/pictonatphoto/  Pinterest: https://www.pinterest.ca/pictonatphotography Instagram: https://www.instagram.com/pictonatbrandingcreative/ LinkedIn: https://www.linkedin.com/in/nathalie-amlani/ Join the Free Focal Tangent:  Brand Builder Society Community: https://www.facebook.com/groups/brandbuildersociety Website:  https://pictonat.com  

As a leader there can be a lot of pressure… to have the answers, to know what to do in uncertain times.  Mindset is huge for helping to navigate unexpected terrain and today we're going to chat about the new mindset needed to attract and retain top clients and employees post covid.  I'm so excited to welcome Lynn Thomas, CEO of Thomas Consulting specializes in client and employee retention.  Lynn Thomas is an experienced, accomplished, dynamic, energetic, and deeply caring leader. She has been committed to cultivating transformative leaders for over 30 years — working with executives, managers, founders, organizations, and institutions to navigate change, rejuvenate culture and exceed their potential in areas of business and beyond. Covid offers companies a rare opportunity to harness the diamonds in the rough and turn them into invaluable insights that can catapult them forward."Don't ever underestimate the power of a motivated, engaged, productive, and happy employees…" ~  Lynn Thomas, Thomas ConsultingEpisode Highlights:Lynn's career that started out as a Tax Attorney to Private Banker to Change Agent to founder of Thomas ConsultingWhy a new mindset is needed to attract and retain top clientsHow to develop employees and ensure employee satisfaction is high which leads to increased productivity and retentionWhy coming up with 20 solutions/options to a problem can lead to creative breakthrough and how to complete the exerciseHow to leverage a board of advisorsThe keys to retaining top clients with in-depth interviews and why not to use surveysTips for generating referrals in your business by askingHow to ask for feedback in your business in order to improve, uncover blind spots and growWhy Emotional Intelligence is a key skill to tap into for the way forwardFour decision making behaviour questions to ask your top clients:Why did they come to youWhy did they stayWhy would they leaveWhy would they would refer or not refer you"...being uncomfortable is the message to you that you're growing…" ~ Lynn Thomas, Thomas ConsultingThanks for sharing your perspectives that shift!Connect with Lynn: LinkedIn:  https://www.linkedin.com/in/lynnthomasjd/ Blog: https://www.thomasconsultingwins.com/blog/ Website:  https://www.thomasconsultingwins.com/   Connect with Nathalie:Facebook: https://www.facebook.com/pictonatphoto/  Pinterest: https://www.pinterest.ca/pictonatphotography Instagram: https://www.instagram.com/pictonatbrandingcreative/ LinkedIn: https://www.linkedin.com/in/nathalie-amlani/ Join the Free Focal Tangent:  Brand Builder Society Community: https://www.facebook.com/groups/brandbuildersociety Website:  https://pictonat.com  

In this week's episode, I chat with Claudia Aronowitz who recently wrote an article on LinkedIn about Toxic Positivity that got over 6000 views.  This topic is relevant and one that I felt was essential to bring to the forefront.   To help with showing up authentically on social media and to release the need to feel that when we share our story it has to always be positive.  Toxic positivity is defined as an obsession with positive thinking. It is the belief that people should put a positive spin on all experiences, even those that are profoundly tragic.  The impact of it is that it can invalidate one's emotional state, it also increases secondary emotions: it may end up with feelings of being ashamed of being sad or embarrassed about being afraid or angry.Claudia Aronowitz is an accomplished personal development and relationship coach.  Claudia uses compassion, insight and straightforward communication to support her clients through change and transition. Her ability to clarify complex situations, and break them down into accessible steps, helps her clients gain new perspectives and confidence, while embracing new opportunities.Positivity can be toxic because part of being positive is accepting that you have bad days and things you dislike and all kinds of feelings. ~ Claudia AronowitzIn this episode:Learn about Claudia's journey to entrepreneurshipUnderstanding toxic positivity, the impact it can have and how to respond to itThe powerful concept of the word AND and it permits you to embrace the good and the badAcceptance, facing fears, and how to change the relationship with yourselfEmbracing how both humans and relationships are perfectly imperfectThe process of getting to know yourself, to have personal awareness and why it's essential in leadership ...I can say I'm having a hard time. I can say, you know, this year has been complicated.  I can be real, permitting the other person to be real too…. ~ Claudia Aronowitz Thank you Claudia for sharing your story, it truly provides powerful perspectives that shift. Connect with Claudia: Website:  www.claudiaaro.com Instagram:https://www.instagram.com/claudiaaronowitz_coaching/ LinkedIn: https://www.linkedin.com/in/claudiaaronowitz/ Facebook: https://www.facebook.com/ClaudiaAronowitz/ Blog: https://claudiaaro.com/blog/  Connect with Nathalie:Facebook: https://www.facebook.com/pictonatphoto/  Pinterest: https://www.pinterest.ca/pictonatphotography Instagram: https://www.instagram.com/pictonatbrandingcreative/ LinkedIn: https://www.linkedin.com/in/nathalie-amlani/ Join the Free Focal Tangent:  Brand Builder Society Community: https://www.facebook.com/groups/brandbuildersociety Website:  https://pictonat.com  

 You've invested in your brand, thought of a name… the colours, the website domain… there's time, heart, and passion that goes into it.  And it's important to protect your brand because reality is, someone else can have the same thing too!  Even naming this podcast, I went through weeks of research to pick a name that I can protect, that is unique but also aligned to who I am.  Today we're going to dive into the very important topic of brand protection and trademarks with special guest Cynthia Mason, a Canadian lawyer and trademark agent.  I met Cynthia in a women's entrepreneur group and she has educated and helped many entrepreneurs on trademarking for business.Cynthia Mason is a Canadian lawyer and trademark agent with a passion for helping businesses arm themselves with the information and tools necessary to protect their brands from copycats. Over the span of her 20-year legal career, she has worked with numerous Fortune 500 companies to protect their names, logos and taglines from theft and misuse.Cynthia is also a legal innovator and has developed an online platform for registering and monitoring trademarks, making professional brand protection accessible for entrepreneurs and small businesses.Episode Highlights:Learn about Cynthia's path to entrepreneurshipUnderstand the meaning of what a trademark is and why it's necessary for your businessDiscover tips for protecting your brandHow to choose a good name that can be trademarkedWhy is there so much value in your brand and protecting itTangible action steps for moving forward How a Trademark agent can help with the trademark process“Register your trademarks, your name, your logo. If you're using a tagline, register that as well. They really are fundamental elements to your brand and you want to make sure that you own them. Don't make the mistake of believing that just because it came out of your head, you actually own it. You have to take the steps to own it. And the steps are not difficult. They can be intimidating, but there are people there who can help you.” ~ Cynthia Mason, Mason PCThank you Cynthia for sharing your perspectives that shift!  Get in touch with Cynthia for a free consultation to obtain more information about owning and protecting your name, logo or other trademarks here:  https://masonpc.com/book-a-consultation/Connect with Cynthia: Instagram Handle:  https://instagram.com/masonpctrademarksTwitter Handle: CMasonPCLinkedIn Link:www.linkedin.com/in/masonpcFacebook Link: MasonProfessionalCorporationBlog:  https://masonpc.com/blog/Website:  https://masonpc.comConnect with Nathalie:Facebook: https://www.facebook.com/pictonatphoto/  Pinterest: https://www.pinterest.ca/pictonatphotography Instagram: https://www.instagram.com/pictonatbrandingcreative/ LinkedIn: https://www.linkedin.com/in/nathalie-amlani/ Join the Free Focal Tangent:  Brand Builder Society Community: https://www.facebook.com/groups/brandbuildersociety Website:  https://pictonat.com  

Your busy season is approaching… your heart beats faster, it feels as though there are less minutes in a day to get things done, to prepare, it's showtime… but wait, you haven't had a chance to connect with your partner or your family… "there will be time... when things get less busy…", by then there may be tears, frustration, yelling.   Does this feel familiar?   This is my storyline on repeat and guess what? There's a way that couples can survive and thrive in the busiest of times.  I'm so excited to welcome Allison Villa, Psychotherapist + Relationship Expert, creator of The 4 Relationship Seasons-, and host of the Couplehood podcast.   We learn about how to apply the 4 Relationship Seasons lean into her expertise on helping couples remain healthy during peak periods in business… and during uncertain and stressful times such as a pandemic.   Her honest approach to parents in love has impacted couples, and families, worldwide. Episode Highlights:Allison's personal story of recovering perfectionist meets motherhood The inspiration behind Allison's brand vibe and the evolution of her personal brandThe 4 Relationship Seasons: what they are, why every couple goes through them, and why naming them is empowering and provides clarity/direction Tips for entrepreneurs for managing expectations in relationships during the coping seasonHow couples can survive and thrive during the peaks and valleys of the entrepreneurial journeyRecommendations for couples on how to deal with periods of uncertaintyThe breakdown of Allison's marriage that led to a breakthrough Thank you Allison for sharing your story and unique perspectives that shift! Find out your Relationship Season by taking the free quiz: https://www.allisonvilla.com/quizConnect with Allison: Instagram Handle:  https://www.instagram.com/allison__villa/LinkedIn Link:https://www.linkedin.com/in/allison-villa-39342ab0/ Facebook: https://www.facebook.com/allisonvillarelationshipexpert Podcast: https://www.allisonvilla.com/podcast Website:  https://www.allisonvilla.com/  Connect with Nathalie:Facebook: https://www.facebook.com/pictonatphoto/  Pinterest: https://www.pinterest.ca/pictonatphotography Instagram: https://www.instagram.com/pictonatbrandingcreative/ LinkedIn: https://www.linkedin.com/in/nathalie-amlani/ Join the Free Focal Tangent:  Brand Builder Society Community: https://www.facebook.com/groups/brandbuildersociety Website:  https://pictonat.com  

A website is essential for your business growth, think of it like a virtual business card, a virtual storefront where visitors can enter and browse and get to know you, your product, your service.  How can you get them to stay a while longer?  How can you get them to BUY?  This is one of my favourite topics to dive into because I see the impact that websites can make and that professional brand photos can make on a website.  In today's episode we dive into how to create a website that sells, that will attract your dream client with special guest Erin Dean Williams, website designer and brand strategist for entrepreneurs. Erin Dean Williams is a leading website designer and brand strategist  for entrepreneurs. She's helped dozens of entrepreneurs create drool worthy brands and websites that increase revenue and standout. … creating your website and your content strategy is an opportunity to go back to the roots of why you started your business…. ~ Erin WilliamsEpisode Highlights:[3:08] The story of how Erin became an entrepreneur[8:49]  Why a website is essential for portraying your brand vibe and for business growth[10:48]  Tips for designing a website that sells[15:15]  How to be strategic and intentional with the content on your website or blog and why it matters [18:21]  Ways to effectively manage your website and mistakes to avoid You want that one-liner or headline at the top of the page, because you only have five seconds to really engage people that land on your website.  You want that top part of your website to tell people what it is you do and how you can help them and have a call to action to either book a call with you or buy your product or buy your service. ~ Erin WilliamsStay tuned for Erin's upcoming online course,  Brand Accelerator for Coaches, launching in September. Connect with Erin: Website:  https://erindeanwilliams.com/  Instagram: https://www.instagram.com/erindeanwilliams/LinkedIn: https://www.linkedin.com/in/erin-williams-0a8b9445/Facebook:  https://www.facebook.com/Sunrise-Brand-Studio-104335828025065 Blog:  https://www.sunrisebrandcollective.com/blogLinks mentioned in the episode:https://www.sunrisebrandcollective.com/freebies , https://erindeanwilliams.com/booked-coach-brand-accelerator  Connect with Nathalie:Website:  https://pictonat.com  Facebook: https://www.facebook.com/pictonatphoto/  Pinterest: https://www.pinterest.ca/pictonatphotography Instagram: https://www.instagram.com/pictonatbrandingcreative/ LinkedIn: https://www.linkedin.com/in/nathalie-amlani/ Join the Free Focal Tangent:  Brand Builder Society Community: https://www.facebook.com/groups/brandbuildersociety 

Did you know that affirmations are a part of your toolkit to help with your mindset, keeping you positive and helping with building confidence?  True story. I'm so excited to welcome special guest Tanya Thomson to chat about enriching your mindset for high performance and growth… in business and in life.  This episode will truly shift your perspective.Tanya is the founder of RYSE; a business built out of necessity, both for herself but also for the struggles that we as women go through.As a Marketer in the corporate world, Tanya had a successful career, working for big brands like RBC, Air Canada, AT&T, Kraft Heinz, the list goes on. When she went on mat leave, she thought she'd return in 9 months and pick-up exactly where she  left off. That clearly was not the case. Her former employer filled her role, leaving her unemployed. Less than two weeks later COVID-19 hit.The months to follow were an emotional roller coaster, from being forced to sell their condo & move in with her parents, to figuring out what she was going to do with her life. After a year of soul searching she found that her story was very similar to many other women; though the words are different the storyline is always the same. Women feeling unworthy, undervalued and unappreciated.This is why we need to make changes. So, with that thought, RYSE was born.RYSE strives to empower all women through positive affirmations and every day reminders; we provide the tools to enrich your mindset.Episode Highlights:[03:08] How Tanya created her own opportunity with the creation of her company Ryse[08:21] Insights on the parallels between the determination and grit of athletes to high performance in business[11:56] How happiness and success are correlated [14:24] The four categories of the Ryse Affirmation cards and how it empowers and speaks to people on different days[18:43] Experience a live card reading[21:26] How consistency is key for forming habits and enriching your mindset[26:12]  Tips for leaning into being open and vulnerable [31:16]  The power of looking at challenges as new opportunitiesLook at challenges as opportunities for new beginnings. ~Tanya Thomson, Ryse This episode will truly shift your perspective.Resources mentioned in this episode:Mamas and Co. community membership for women entrepreneurs https://www.mamasandco.com/a/42958/ao4jcZByConnect with Tanya: Instagram:  https://www.instagram.com/shop_ryse/Facebook:  https://www.facebook.com/shopryseWebsite:  https://shopryse.ca/Join the free Facebook group:  https://www.facebook.com/groups/shopryse/ Connect with Nathalie:Facebook: https://www.facebook.com/pictonatphoto/  Pinterest: https://www.pinterest.ca/pictonatphotography Instagram: https://www.instagram.com/pictonatbrandingcreative/ LinkedIn: https://www.linkedin.com/in/nathalie-amlani/ Join the Free Focal Tangent:  Brand Builder Society Community: https://www.facebook.com/groups/brandbuildersociety Website:  https://pictonat.com  

In this week's episode, I chat with Kara Kennedy, Co-Founder of Little White Sneakers, all about building a brick and mortar business, pivoting during the pandemic, and creating exceptional marketing campaigns.With a background in small business marketing, Kara was inspired to start her own business. Aware of the volume of clothes her three kids went through and the negative impact on both her wallet and the planet she was inspired to make a difference. Little White Sneakers (named after a pair of shoes her daughter only wore 3 times) was born. It offers parents a positive alternative to fast fashion with resale, overstock and new high quality brands (many locally made).“We've tried to change the image and the perception of retail. Shopping “used” is actually a really smart, hip and trendy way that's really helping the planet.” - Kara, Co-Founder of Little White SneakersIn this episode:How waste and overproduction of clothing in the fashion industry inspired her businessMust-know steps when opening up a brick and mortar businessHow her logo symbolizes rebirth and connection to the earthKara's tips for creating excitement and buzz via email and social media marketingHer company's biggest wins and challenges throughout this timeThe mental benefit of staying active and impact it has had on her careerHow calming your body through activity has the same impact as meditation Connect with Kara: Instagram: www.instagram.com/little_white_sneakersTwitter: www.twitter.com/lilwhitesneaks LinkedIn: https://www.linkedin.com/in/karak/Facebook: https://www.facebook.com/littlewhitesneakersBlog: https://www.littlewhitesneakers.com/blogs/mediahttps://www.littlewhitesneakers.com/  *Be sure to shop their daily sales and promotions over on Instagram* Connect with Nathalie:Facebook: https://www.facebook.com/pictonatphoto/  Pinterest: https://www.pinterest.ca/pictonatphotography Instagram: https://www.instagram.com/pictonatbrandingcreative/ LinkedIn: https://www.linkedin.com/in/nathalie-amlani/ Join the Free Focal Tangent:  Brand Builder Society Community: https://www.facebook.com/groups/brandbuildersociety Website:  https://pictonat.com  

What does leadership mean to you and how do you embody it?  Perhaps you're climbing the corporate ladder or have a small business that you're trying to grow. Regardless of what it is, leadership is a key trait that we all desire and have within us.This week, I'm thrilled to chat with Christine LeLacheur, CEO of Cheurfire Consulting Inc., all about leading from within.Christine is a speaker, corporate trainer, executive coach, and facilitator specializing in the areas of emotional intelligence, personal development, leadership and management, interpersonal communication, relationship building and team development with a focus on emerging leaders, mid-level managers, and entrepreneurs. In the fall of 2020, Christine co-founded the C Factor Community, a comprehensive 7-week virtual leadership program for mid-level managers that includes personal development, professional development and – most importantly – membership to a community to help managers collaborate and connect with other leaders at their level.“Find what people are good at and encourage that because it's shown time and time again, that people are more engaged, successful and happier if they can focus on what they do best.” - Christine LeLacheur, CEO of Cheurfire Consulting We chat about:How the C Factor Community is changing the game for leaders in any industryWhy you already have leadership abilities within youTips to find your inner strengths Leadership vs. managementTips to hone in on your leadership qualities“You don't need to change who you are to be a leader.” Christine LeLacheur, CEO of Cheurfire Consulting Upcoming promotions from C Factor Community:  The next cohort starts on September 20th.  Register by September 1st for the early bird rate.  Any podcast listeners will receive a BONUS coaching program before the program starts, valued at $350.Connect with Christine: Website:  www.cfactorcommunity.comEmail:  hello@cfactorcommunity.com Instagram: www.instagram.com/christine_cheurfire  Instagram: www.instagram.com/cfactorcommunity Twitter: www.twitter.com/cheurfire Twitter: www.twitter.com/cfactorteam    LinkedIn: www.linkedin.com/in/christine-lelacheurFacebook: https://www.facebook.com/christine.lelacheurmihailidishttps://www.facebook.com/cfactorcommunity Connect with Nathalie:Facebook: https://www.facebook.com/pictonatphoto/  Pinterest: https://www.pinterest.ca/pictonatphotography Instagram: https://www.instagram.com/pictonatbrandingcreative/ LinkedIn: https://www.linkedin.com/in/nathalie-amlani/ Join the Free Focal Tangent:  Brand Builder Society Community: https://www.facebook.com/groups/brandbuildersociety Website:  https://pictonat.com  

This week on the podcast I dive into the Five Keys to Building a Solid Brand Foundation.What is a brand?  A brand is what people say when you're not in the room, it's the EXPERIENCE  that people have when they interact with a brand - it has to do with feelings and emotions.   No matter what stage a brand is at, revisiting the FOUNDATIONS of the brand will ensure that it is authentic and continues to connect to its target audience.As a Brand Strategist and Photographer, I help women entrepreneurs look and feel amazing online with visual branding that deepens connections and leads to business growth.  Having a solid brand foundation helps you gain clarity and purpose, and bring authenticity to your brand story, connecting you with the people you love to serve.“Knowing your client will help with effectively communicating to them in a way that makes them feel heard, understood and acknowledged when they interact with your brand.”  Nathalie Amlani, Pictonat Creative and Host of Focal Tangent: Perspectives That Shift podcastIn this episode, I go in depth on each of the Five Keys to Building a Solid Brand Foundation:Define your whyIdentify your brand vibeKnow your ClientShowcase and ShineConsistency is Key“Getting really clear on your voice has a powerful ripple effect across your business, as it establishes trust and a cohesive user-experience as people know what to expect from you.”  Nathalie Amlani, Pictonat Creative and Host of Focal Tangent: Perspectives That Shift podcastWhen you consistently showcase the foundations and uniqueness of your brand and what you love to do, the result is an increase in sales, a rise in audience growth, and added brand value. Connect with Nathalie:Facebook: https://www.facebook.com/pictonatphoto/  Pinterest: https://www.pinterest.ca/pictonatphotography Instagram: https://www.instagram.com/pictonatbrandingcreative/ LinkedIn: https://www.linkedin.com/in/nathalie-amlani/ Brand Builder Community: https://www.facebook.com/groups/brandbuildersociety Website:  https://pictonat.com  

What does scaling your business look like to you?  Where do you want your business to be in one year, three years, or even five years?In this week's podcast, I'm so excited to chat with my friend Giovanna Aiello about how she scaled and grew her business by relaunching her service based business, Mindful Mommy and launching a brand new product, Mumdies.Gio's mission is to put moms first. This is the foundation and ethos of both her companies.In 2017, Giovanna started her first company Mindful Mommy Doula & Birth Photography Services. Her team at Mindful Mommy has attended hundreds of births and supported hundreds of women."Meditation is what led me to follow my passion of being a doula. It allowed me to quiet down enough to actually hear myself and see the signs that the universe was giving me." -  Giovanna AielloIn this episode:How meditation and mindfulness sparked her entrepreneurship pathHow she built her brand identity Why it was essential to scale her business and how she did itHow Mumdies came to lifeTips to reset your sleep cycleGiovanna spends her days and nights as a birth and postpartum doula, supporting women through their most vulnerable moments. After supporting so many women for so many years this is how the creation of Mumdies came to be. Her story and grit provides perspectives that will shift your thinking on the possibilities to scale and grow your dream business.Connect with Gio:Instagram: https://www.instagram.com/mindful_mommy_doula/ LinkedIn: https://www.linkedin.com/in/giovanna-aiello-0a8947149/ Facebook: https://www.facebook.com/gio.aiello1 https://mumdies.comhttps://mindfulmommydoula.com  Connect with Nathalie:Facebook: https://www.facebook.com/pictonatphoto/  Pinterest: https://www.pinterest.ca/pictonatphotography Instagram: https://www.instagram.com/pictonatbrandingcreative/ LinkedIn: https://www.linkedin.com/in/nathalie-amlani/ Brand Builder Community: https://www.facebook.com/groups/brandbuildersociety Website:  https://pictonat.com  

In this week's episode, I sit down with Laura Niesslein, a nutritionist, registered massage therapist, yoga instructor, and the owner of Shey Wellness, a Toronto-based clinic.  Laura and I met a few years ago when I did branding photos for her business and I recently completed her Shey Method Nutrition and Wellness program.  She has over 12 years of experience in the health and wellness industry and her passion lies in educating people and supporting them on their journey to looking and feeling their best — while still allowing for indulgences!“I think as a business owner, the biggest lesson for me was to learn to ask for help and let go of control. Learning to delegate and knowing that I am not in control over everything that's happening and being okay with that.” - Laura Niesslein In this episode:How stress and overworking contributes to rising health issues an leaky gutHow your gut is linked to your mental healthWhat a journey to healing a leaky gut looks likeShifts you can make to overcome overwhelm as an entrepreneurTips to manage your stress as we move through season changesLaura is primarily focused on digestive health and stress management. What makes her practice unique is that she applies her extensive knowledge in nutrition, massage, reiki and yoga therapy to provide a holistic approach to her clients. Resources mentioned in this episode:Get 10% off of Laura's Shey Method Nutrition and Wellness Program by mentioning the Focal Tangent podcast https://www.sheywellness.com/the-shey-method  Connect with Laura: Instagram: www.instagram.com/sheywellnessLinkedIn: https://www.linkedin.com/company/shey-wellness-clinic Facebook: www.facebook.com/sheywellnessShey Wellness Shop: https://www.sheywellness.com/wellness-shopShey Wellness Website: www.sheywellness.com Connect with Nathalie:Facebook: https://www.facebook.com/pictonatphoto/  Pinterest: https://www.pinterest.ca/pictonatphotography Instagram: https://www.instagram.com/pictonatbrandingcreative/ LinkedIn: https://www.linkedin.com/in/nathalie-amlani/ Join the Free Focal Tangent:  Brand Builder Society Community: https://www.facebook.com/groups/brandbuildersociety Website:  https://pictonat.com  

This week on the podcast, I chatted with Emily Edwards, a registered nurse and founder of The Good Birth Co., about birthing a business and growing a community.Emily is here to change the culture of perinatal care. The Good Birth Co. is an online space that provides full-spectrum pregnancy, birth, and postpartum support. She helps people create the birth experience they want or process the one they didn't. Dismantling the systems that never served the people drives her work. “You can see now again in my social media presence that I love to challenge the status quo. I love to push boundaries. I love to start controversial conversations around tough topics.” - Emily Edwards, The Good Birth Co.  In this episode:How the traumatic birth experience of her first child led to creating her businessHow her branding challenges the typical branding found in the wellness space, and why she wanted it to be that wayThe impact community has had on her business and networkingTips for breaking through your fear of showing up authentically onlineHow she redefines storytelling as part of her birthing workEmily loves hip hop, is married to a recording artist and is the mom of three brilliant kids. She's obsessed with dog training and is figuring out how to live with Rheumatoid Arthritis. Connect with Emily:Instagram: www.instagram.com/thegoodbirthcoLinkedIn: https://www.linkedin.com/in/emilyedwardsbscn/Facebook: https://www.facebook.com/thegoodbirthcoPodcast: thegoodbirthco.com/podcasthttps://thegoodbirthco.com/www.thegoodbirthco.com/birthstoryinventory  Connect with Nathalie:Facebook: https://www.facebook.com/pictonatphoto/  Pinterest: https://www.pinterest.ca/pictonatphotography Instagram: https://www.instagram.com/pictonatbrandingcreative/ LinkedIn: https://www.linkedin.com/in/nathalie-amlani/ Brand Builder Community: https://www.facebook.com/groups/brandbuildersociety Website:  https://pictonat.com  

Have you ever wondered what brand management is, and how it can benefit your business? It's so much more than brand colours and fonts, and this week on the podcast I sit down with Katherine Choi, an engineer turned Brand Manager at Nestle, to talk all about it. Starting her career as a chemical engineer, she realized it wasn't her passion and went to pursue a career in marketing and business management, so she got an MBA at Rotman School of Business. She has worked on both the agency side and product side in terms of branding, marketing, and product development for major consumer goods companies such as Heinz, Mattel, and Nestle on various brands and categories. Product marketing and branding is her expertise and she looks forward to sharing her knowledge in this conversation. “Test and learn is still the very best because when you ask potential consumers about what they think about products, how they answer may not actually be how they would buy. If someone paid for something, that's the true, true test.” - Katherine Choi In this episode:Brand management for products vs. servicesDifferent stages of brand awareness How to position your brand in the marketTips to manage a brand for continuous growthTips for working with freelancers and agenciesDifferent types of media spend  Connect with Katherine:LinkedIn:  https://www.linkedin.com/in/katherinechoi   Connect with Nathalie:Facebook: https://www.facebook.com/pictonatphoto/  Pinterest: https://www.pinterest.ca/pictonatphotography Instagram: https://www.instagram.com/pictonatbrandingcreative/ LinkedIn: https://www.linkedin.com/in/nathalie-amlani/ Brand Builder Community: https://www.facebook.com/groups/brandbuildersociety Website:  https://pictonat.com  

In today's show, I am so excited to talk about how to ignite your brand online using your personal brand photos. It may feel uncomfortable to post so many personal branding photos of yourself but today, I'm going to dive into the many ways that your brand photos can make an impact and help you grow your business.Before we begin, I want to take a step back and recap on what a personal brand is:  A personal brand is the perception portrayed of who you are, your values, your skills, and your vibe. It's your story, your sense of beliefs and attitudes. How you promote yourself will shape your personal brand and that is why the secret is to be authentically you.  It may sound cliche but by being yourself, you will attract your ideal clients who want to work with YOU and align with your mission, values, and vibe. Think about it this way, there may be many businesses offering the same products or services as you but there is only one of YOU, you are unique and that is what makes your brand stand out.  In a personal brand photoshoot, we capture your essence and showcase your brand vibe and various perspectives of the business owner in action. “A personal brand is the perception portrayed of who you are, your values, your skills, and your vibe. It's your story, your sense of beliefs and attitudes, so how you promote yourself will shape your personal brand, and that is why the secret is to be authentically you.” - Nathalie Amlani, Founder of Pictonat CreativeYou've made the investment in getting a batch of on-brand photos of yourself and your business and you may be thinking… now what? How do I start using them to grow my brand? Find it out in today's episode! In this episode:How to use your images to bring your content buckets to lifeUsing your brand photos for marketing your servicesShowcasing your guest appearances and published content How to make a powerful first impression with your photosUsing brand photos for personalizing your email marketingTune into the full episode for deeper insights on each of the five tips. For a complete list of tips, download the free guide with the full list of 'How to Use Your Personal Brand Photos to Ignite Your Brand', find it at: https://pictonat.com/free-checklist-branding-photos/Links mentioned in the episodeCanva:  www.canva.com  Complete checklist on Twelve Ways to Use Your Personal Brand Photos to Shine Online:  https://pictonat.com/free-checklist-branding-photos/ Connect with Nathalie:Facebook: https://www.facebook.com/pictonatphoto/  Pinterest: https://www.pinterest.ca/pictonatphotography Instagram: https://www.instagram.com/pictonatbrandingcreative/ LinkedIn: https://www.linkedin.com/in/nathalie-amlani/ Website:  https://pictonat.com  

In this week's episode, I chat with Tania Moraes-Vas, founder of Warrior Life Creative Co.-- a full-service creative agency.Tania uses her zone of genius in writing, photography and content creation to help impact-driven and heart-inspired entrepreneurs focus on their zone of genius and leave the content to her. She is also a creative partner and Editor-in-Chief at YGTMama Media Co and co-founder of Mama Brain Magazine with her biz bestie, Sabrina Greer.We talked about what makes a story so impactful, and also how you can share yours in a powerful way."Your life is multifaceted. You have many layers to yourself, why is your business any different? And if business is an extension of who you are, I think business is very spiritual, to be honest." - Tania Moraes-VasListen in to hear more about: How her different careers brought her to her dream businessThe significance of storytelling in your life and businessThe biggest pieces to building an aligned and soulful businessHow to get comfortable with being vulnerable When Tania isn't busy putting out fires or igniting you into wildfire self-expression, she is building lego with her family, cozying up with a cuppa chai and some good books, or envisioning world domination where every creative is fully self-expressed. Connect with Tania:Instagram: https://www.instagram.com/taniajanemoraesvaz/?hl=en Connect with Nathalie:Facebook: https://www.facebook.com/pictonatphoto/  Pinterest: https://www.pinterest.ca/pictonatphotography Instagram: https://www.instagram.com/pictonatbrandingcreative/ LinkedIn: https://www.linkedin.com/in/nathalie-amlani/ https://pictonat.com  

In this episode, I share with you my top tips for props to bring and consider for your upcoming brand photoshoot. One of the questions I hear often as a photographer is “what do I do with my hands?” Posing is always a concern when you're having your photo taken and I'm here to help! As a photographer, I'm here to guide you and direct you as you're in these sessions.  You may be feeling nervous and oftentimes having a prop or having something that feels customized to your brand can really help ease those nerves. “If you're choosing props for your branding session, think about how you can best represent the work you do, and the products or services you offer.” - Nathalie Amlani In this episode, we go into:How your props can illustrate your personality or lifestyleMy go-to props for every photoshootHow to make a rental space feel like your ownChoosing props for service based businesses and product based businesses Connect with Nathalie:Facebook: https://www.facebook.com/pictonatphoto/  Pinterest: https://www.pinterest.ca/pictonatphotography Instagram: https://www.instagram.com/pictonatbrandingcreative/ LinkedIn: https://www.linkedin.com/in/nathalie-amlani/ https://pictonat.com  

This week on the podcast, Nathalie chats with Wendy Huynh about pivoting, mindset, and leaning into the unknown. Wendy is the Owner of Beauty Babe Lounge, the #1 trusted lash a brow studio in midtown Toronto dedicated to emphasizing your natural attributes, while providing you with the highest level of care and attention. As a mother, she understands that time is precious, which is why she focuses on semi-permanent treatments and offers high performing products that allow you to manage your beauty routine more efficiently. As a Master Lash Artist with over two decades in the beauty industry and 11 certifications under her belt, she understands how important it is for women to pay extra attention to self care, how the power of something seemingly so small and simple as getting lash extensions could completely change their confidence as they take charge of their day with ease. “There are opportunities everywhere if you choose to look for them. If you believe that there isn't, then there won't be. But if you believe that there is, then they're going to show up for you.” - Wendy Huynh, Founder of Beauty Babe Lounge In this episode: Wendy's unique story to owning her businessThe process of choosing her brand name and coloursHow she pivoted to make her business profitable during COVIDWendy's tips for creating a resilient mindset even in the hardest timesPromos for our listeners:www.beautycounter.com/wendyhuynh (use code CLEANFORALL20 to get 20% your first order) Get in touch with Wendy at:Facebook: www.facebook.com/beautybabeloungeInstagram: www.instagram.com/beautybabeloungeToriBelle Magnetic Lashes: https://www.toribellecosmetics.ca/?webalias=BabeLasheswww.beautybabelounge.comConnect with Nathalie:Facebook: https://www.facebook.com/pictonatphoto/  Pinterest: https://www.pinterest.ca/pictonatphotography Instagram: https://www.instagram.com/pictonatbrandingcreative/ LinkedIn: https://www.linkedin.com/in/nathalie-amlani/ https://pictonat.com  

This week on the podcast, Nathalie chats with Ashleigh Frankel to talk about self compassion and becoming a fearless leader. At the heart of Ashleigh's mission is the belief that nourishing our whole selves fuels our greatest potential.  To go forward, we must first go inward. She is a certified transformational leadership coach, applied mindfulness expert, keynote speaker and meditation teacher, and has helped hundreds of individuals, teams and organizations grow their capacity for sustainable well-being and resilience through heart-led leadership, so they can thrive in all areas of life.  Ashleigh has a special gift for empowering women, guiding them back home to themselves with The Inner Work Method, an integrative process of self-rediscovery that empowers women to remember who they are, dust themselves off and harness their innate wisdom.   Ashleigh's work is founded on a powerful blend of good science (from the fields of positive psychology, mindfulness and neuroscience), ancient wisdom traditions + her own personal journey.  Previously a lawyer, Ashleigh hit burnout and overwhelm. In her burnout came her breakthrough. Fuelled by a science-backed + soul-centred purpose, Ashleigh has created a “greenhouse” for human flourishing for both private clients and as co-founder of The WiseMind Co. Using an integrated approach that draws on her expertise in mindfulness, meditation, positive psychology and neuroscience, her workshops, retreats and coaching programs have helped others return to wholeness, and navigate their lives and transitions with greater clarity, ease and joy.    “Self-compassion really is about self caring. And when we're self-caring, we're creating an internal environment within us that feels safe. So when we're beating ourselves up, we're perpetuating that fear state.” - Ashleigh Frankel, Co-Founder of The WiseMind Co. In this episode:How to move through fearThe science behind transforming fearTips to building lasting self compassion Knowing your inner critic vs. your inner ally Get in touch with Ashleigh at:Website: https://www.thewisemindco.com/Email: ashleigh@thewisemind.ca  Connect with Nathalie:Facebook: https://www.facebook.com/pictonatphoto/  Pinterest: https://www.pinterest.ca/pictonatphotography Instagram: https://www.instagram.com/pictonatbrandingcreative/ LinkedIn: https://www.linkedin.com/in/nathalie-amlani/ https://pictonat.com

Welcome to the very first episode of the podcast! This week, I dive into the purpose and intention behind the name of the podcast, as well as share my five biggest lessons that I've learned in life and business over the last decade. With my 40th birthday right around the corner, I can't help but feel extremely grateful for all of the hard lessons and moments that have transformed my perspective. I truly feel like I'm living my utopia. “When we own our story and allow vulnerability, it really unlocks courage.” - Nathalie Amlani  In this episode, we go into:The value and importance of communityWhy entrepreneurs need human interactionUsing vulnerability as your superpowerLeaning into your intuition to make tough decisions Resources Mentioned in the Episode:Purchase the Life, Love, Lemonade Book: https://pictonat.com/lifelovelemonade/  Connect with Nathalie:Facebook: https://www.facebook.com/pictonatphoto/  Pinterest: https://www.pinterest.ca/pictonatphotography Instagram: https://www.instagram.com/pictonatbrandingcreative/ LinkedIn: https://www.linkedin.com/in/nathalie-amlani/ https://pictonat.com  

Welcome to the Focal Tangent: Perspectives That Shift Podcast! I'm your host, Nathalie Amlani, and in my years of business and entrepreneurship, I've learned a thing or two. I'm a photographer and branding expert, and while I love a great brand and capturing your most memorable moments, what has always stuck with me the most is that there is always so much more than meets the eye. Join me each week as I interview an incredible guest, or share insight from my own experience. There's always a story and so much can be learned from it. Be sure to subscribe to the show so you can catch each new episode, and leave us a rating and review if you love what you hear!Connect with NathalieInstagram: https://www.instagram.com/pictonatbrandingcreative/Website: https://pictonat.comBook a discovery call: https://hello.dubsado.com/public/appointment-scheduler/602fc97d86779e7b255cda46/schedule