Podcasts about worldwide partners

After collaborating with Worldwide Partners on the Confessions of a CMO report (the anonymous report asking top tier CMOs what they really think about the state of the role), I thought I'd team up with the world's most opinionated professor to discuss some of the comments. We talk tenure, politics, management and more.Timestamps00:00 - Intro01:04 - How the Uncensored CMO started02:41 - How Confessions of a CMO originated03:44 - The CMO tenure data06:35 - Why the CMO role isn't dead, it's just changing12:02 - The real 4 Ps of a CMO18:57 - Becoming the Chief Mood Officer22:16 - Why marketing needs to provide the meaning for the business27:04 - Why CMOs need to combine data and storytelling28:38 - Why CMOs need to create momentum40:53 - Were there any surprises from the report?About Worldwide Partners:Worldwide Partners, Inc. (WPI), the world's most collaborative agency network, enables growth through access, flexibility and partnership. With over 90 independent agencies in more than 50 countries, and experience in over 90 industry verticals, Worldwide Partners serves as a hub that harnesses the talent, expertise and diversified capabilities of the agencies within our network to reimagine growth for both brands and agencies.

Figuring out co-opetition, especially with the hyperscalers, is one of the biggest challenges in partnering today. That’s why the number one top listened to Channel Journeys episode over the past 12 months is this one I had with Alan Chhabra. At the time of the interview, he was Executive Vice President of Worldwide Partners and International Sales at MongoDB. And he had figured out how to turn potential rivals into powerful allies. Our conversation delves deeply into the challenges and successes MongoDB has faced in navigating partnerships with hyperscalers like Microsoft, AWS, and Google – all while simultaneously competing with them. Alan sheds light on the nuanced strategy of “co-opetition” – where competition meets cooperation – and how MongoDB has managed to leverage partnerships for growth. This episode is essential listening for business executives and partnership leaders looking to understand the intricate balance of competition and collaboration in today's technology-driven market landscape. KEY TAKEAWAYS Here are five important lessons I learned from my discussion with Alan Chhabra about managing partnerships and navigating the competitive landscape: Customer-Centric Focus in Strategy Decisions: Listening to customer demands is crucial. When faced with the decision to lean into or pull away from hyperscaler partnerships, MongoDB chose to strengthen those partnerships based on customer preferences. Customers wanted the flexibility to use MongoDB on platforms like Azure, prompting MongoDB to prioritize integration and collaboration over direct competition. Value of Strategic Product Integration: Alan highlighted that the first step toward a successful partnership with hyperscalers was making MongoDB products highly integrated and seamless to use. Their strategy focused on creating robust product experiences, such as integrating with Azure's AI stack and Power BI, making their offerings irresistible to customers looking for functionality beyond native hyperscaler products. Effective Utilization of Marketplaces: Alan pointed out the importance of leveraging cloud marketplaces, where strategic partnerships can flourish. The compelling benefits for customers and sales teams alike lie in how marketplace transactions allow for retiring commitments and enhancing the purchasing process's simplicity. This approach also served to add value for the hyperscalers involved, providing them with broader revenue streams through product attachment. Creating Mutual Financial Incentives for Success: A crucial element in MongoDB's partnership strategy involved ensuring mutual financial benefit. Alan discussed how demonstrating a marketplace sale's potential to attach additional Microsoft services added immense value, ensuring not only MongoDB’s growth but also incentivizing Microsoft's sales teams to collaborate. Evolving Toward Partnership Over Competition: Throughout our conversation, Alan illustrated the evolution from a predominantly competitive relationship to a partner-driven one. By proving the value of cooperation through measurable successes and mutual benefits, MongoDB has positioned itself as a preferred partner within the hyperscaler ecosystem, successfully balancing competition with collaboration. LINKS & RESOURCES Connect with Alan on LinkedIn Listen to a Channel Pro Panel on the Impact of Hyperscalers on the Partner Ecosystem The post Navigating Co-opetition: From Rivals to Allies first appeared on Channel Journeys.

In every company I’ve worked for, one of my key roles was to drive more partner-sourced revenue. This is the desire of every sale rep, manager and CRO. This episode highlights a huge success story in radically increasing business originated by partners. And you’re going to hear how they did it.  I’m speaking with Timm Hoyt, the SVP of Worldwide Partners and Alliances at Sumo Logic. Timm shares his extensive experience in sales, marketing, and partnership leadership, providing invaluable insights into Sumo Logic’s transformation into a partner-led organization. Throughout the episode, Timm discusses the challenges and opportunities he encountered, the key metrics for measuring partner success, and the internal structural changes required to promote a partner-centric culture. Get ready for actionable strategies for fostering effective partnerships and driving significant business growth through a partner-first approach.  Key Takeaways Here are ten steps you can take to unlock partner growth based on the lessons I learned from Timm: Understand the Initial Situation: Accurately assess your company’s current state in terms of partner relationships to tailor the approach. Conduct a comprehensive audit of the current partner ecosystem and engagement levels. Gain Internal Alignment: Clearly define and communicate these to align all departments. Develop a vision, mission, and metrics document with input from key stakeholders and distribute it internally. Gain Internal Buy-In: Secure alignment from key internal stakeholders early in the process. Host cross-departmental meetings to ensure everyone understands and supports the partner-first strategy. Practice Active Listening: Understand partners’ needs and goals through active listening to build trust and effective collaboration. Schedule regular check-ins with key partners to gather feedback and insights. Track Key Metrics: Use clear KPIs to measure the success of partner engagements and make data-driven decisions. Implement a dashboard to monitor KPIs such as deal registrations, pipeline conversion, and sales cycle duration. Evaluate Cultural Fit: Ensure that your team is on board with the partner-first approach; this might involve restructuring. Reevaluate team roles and hire new talent if necessary to build a team aligned with your vision. Monitor Partner Attribution: Track both transactional and non-transactional partner contributions for a holistic view. Develop a system to capture and analyze partner influence throughout the sales cycle. Innovate with AI: Leverage AI to enhance both internal efficiencies and partner engagements. Invest in AI tools that can assist in data analysis, decision-making, and strategy formulation. Communicate: Maintain consistent communication with all stakeholders to keep everyone aligned and engaged. Create a communication plan that includes regular updates, newsletters, and meetings. Celebrate Successes and Learn from Failures: Create a culture where both successes and failures are shared and used for continuous improvement. Implement a “lessons learned” segment in monthly meetings to discuss achievements and setbacks openly. LINKS & RESOURCES Connect with Timm on LinkedIn Listen to Partnering Secrets for Exponential Growth with Theresa Caragol Learn how to Unlock Radical Business Growth through MRR with Randy Schirman The post How Sumo Logic Unlocked Partner-Led Growth with Timm Hoyt first appeared on Channel Journeys.

With over $300 billion in customer commitments to AWS, Azure, and Google Cloud, the hyperscaler marketplace should play a strategic role in every IT vendor’s go-to-market strategy. But how do you partner successfully with these hyperscalers when you're also competing with them? That co-opetition is something many people in your C-Suite fear and it can drive a wedge in what could be a very successful partnership. Today’s guest, Alan Chhabra, EVP of Worldwide Partners at MongoDB, mastered hyperscaler co-opetition with a customer-centric business strategy. Alan shares the critical success factors for MongoDB and how they navigated successful partnerships with Microsoft and other hypercalers despite the direct competition they initially faced. Key Takeaways Here are the top 10 lessons I learned about mastering hyperscaler co-opetition from Alan: Customer-Centricity: MongoDB’s decision to deepen its partnership with Microsoft, despite the competition, was driven by a strong commitment to customer needs. This customer-centric approach helped create a seamless and efficient experience for users, reinforcing the importance of prioritizing customer satisfaction in strategic decisions. Strategic Use of Marketplaces: Alan highlighted the significant benefits of leveraging cloud marketplaces. By integrating MongoDB products into these marketplaces, they were able to provide customers incentives to use their products while also benefiting from the hyperscalers’ marketplace programs, leading to mutual growth. Stickiness and Integration: Ensuring that MongoDB's Atlas was well-integrated with other Azure products was key to making their solution preferable over Microsoft’s native solutions. This integration included features like Power BI and Visual Studio, which enhanced customer experience and encouraged adoption. Sales Collaboration and Incentives: Building a compelling value proposition for the sales teams of hyperscalers was crucial. Alan emphasized creating clear financial incentives for Azure, AWS, and Google sales reps to promote MongoDB's Atlas, ensuring they benefited substantially from each sale. Understanding the Partner Ecosystem: Alan stressed the importance of comprehending the detailed workings of the hyperscaler ecosystems. Success in these environments requires knowing how to collaborate effectively and understanding the hyperscalers’ products and sales strategies thoroughly. Program Participation: Being part of critical programs that allow the retirement of customer commitments was essential for MongoDB. These programs provided additional motivation for customers to choose MongoDB's solutions through the hyperscaler marketplaces, aligning incentives across all parties. Hiring for Pipeline Generation: Successful collaboration with partners and customers requires team members who are adept at generating pipelines. Alan stressed hiring partner managers who can identify business opportunities and translate them into sales, which is vital for growth in a competitive market. Building a Resilient Partner Organization: MongoDB's partner organization structure, with roles designed to address various aspects of partnership (including hyperscaler specialists and partner program managers), ensures a balanced and focused approach to scaling their business through partnerships. Adaptive Leadership: Alan discussed the importance of having adaptive leadership—a trait seen in MongoDB's capacity to address different challenges, whether they are partnership-focused or direct sales-oriented. This versatility helps in navigating complex sales ecosystems effectively. Maintaining Competitive Edge: Despite strong partnerships with hyperscalers, MongoDB continuously focuses on maintaining its competitive edge through innovation and differentiating its products. The company's commitment to keeping its technology ahead of the curve is a decisive factor in its success. LINKS & RESOURCES Connect with Alan on LinkedIn Learn about the Impact of Hyperscalers on the Partner Ecosystem Hear How to Win on the AWS Marketplace The post How to Master Hyperscaler Co-opetition with Alan Chhabra first appeared on Channel Journeys.

In this curated episode of the Revenue Builders Podcast, we engage in a riveting conversation with Alan Chhabra, the Executive Vice President of Worldwide Partners at MongoDB. Alan delves into the intricacies of establishing, nurturing, and enhancing partnerships within the realm of sales and channel organizations. Alan shares insights into prioritizing partnerships, aligning them with customer needs, enhancing sales productivity, and turbocharging relationships with various types of partners.KEY TAKEAWAYS[00:01:12] Importance of partnering strategy for selling software at scale.[00:02:15] Assessing partnerships through a customer-centric lens: relevance, ecosystem enhancement, and simplifying procurement.[00:03:55] Focusing on crucial partners: cloud providers, system integrators, ISVs, and resellers.[00:08:49] Convincing partners by highlighting the additional value MongoDB brings to drive their sales.[00:10:40] Establishing trust and momentum through successful mutual deals, leading to a long-term relationship.[00:11:57] Factors that can potentially disrupt partnerships: compensation model changes, competitive products, lack of focus, or overextension.[00:13:44] Turbocharging partnerships with system integrators by offering certification programs aligned with high-margin, strategic projects like cloud migration.HIGHLIGHT QUOTES[00:01:33] "You really need people around the product set to be able to sell at scale."[00:05:37] "It was a nice agreement at the top, but there's no underlying relationship at let's call it the street level."[00:09:44] "That's when trust is established, and then you can build and maintain a long-term relationship."[00:11:06] "Partnerships at the central level, they can be struck quickly, but they also can be destroyed quickly."[00:14:26] "There's ways that companies like MongoDB can get big with SIs if we help them with the cloud migration journey."Listen to the full episode with Alan Chhabra through this link:https://revenue-builders.simplecast.com/episodes/the-ideal-partnership-with-alan-chhabraCheck out John McMahon's book here:Amazon Link: https://a.co/d/1K7DDC4Check out Force Management's Ascender platform here: https://my.ascender.co/Ascender/

ضيف حلقتنا النهاردة هو ا/ أحمد عبيد المدير التنفيذي لشركة RMC Worldwide Partners في مصر من 2014، وهي من أشهر الوكالات الإعلانية في مصر، كمان هو عضو مجلس إدارة شركة Worldwide Partners العالمية من 2011، بالإضافة لكونه الشريك الإداري في شركة Sports Republic من 2011 في مصر، كمان اشتغل كمدير حسابات في شركة Synergy Advertising ، و شركة JWT (J. Walter Thompson Worldwide)، وفي سنة 2002 كان المدير التنفيذي لشركة Resala Communications، واشتغل مدير الإعلانات في Daewoo Motors - Aboul Fotouh، ضيفنا عنده خبرة كبيرة في مجال الإعلان والتسويق ودايماً بيسعى لتحقيق أفضل النتائج في شغله، عشان كده متحمسين جداً لمقابلته والاستفادة من خبرته الكبيرة في حلقة النهاردة.

Libby Brockhoff is CoFounder /Creative Director at Odysseus Arms, an award-winning independent ad agency that provides creativity and brand innovation for the modern CMO.  Libby was named by Campaign magazine as one of the most influential advertising women in the past. Clients include The Body Shop, Facebook, YouTube, Microsoft, Capital One and Amazon to name a few.  She also co-founded Mother in 1996, one of the world's most respected, independent creative companies in the world.  This is episode 4 of "The Independent Voice' series where we spotlight independent marketing agency leaders who are leading their clients with duty and purpose while creating effective marketing for the biggest global brands around. We talk about:

Alex Bennett Grant is the Founder and CEO of We Are Pi, a Creative Innovation Consultancy founded on international Pi day.  He has won many awards including, Ad Age 40 Under 40, They have been Campaign Global Agency of The Year finalist 2021, Ad Age & Creative Pool Small Agency of The Year 2018, 2019 and 2020. This is episode 3 of "The Independent Voice' series where we spotlight independent marketing agency leaders who are leading their clients with duty and purpose while creating effective marketing for the biggest global brands around. We talk about:

Claude Auchu is the CEO at lg2, Canada's largest independent agency. Ig2 is inspiring people to reimagine how organisations can grow, shape culture and succeed in a sustainable manner. This is episode 2 of "The Independent Voice' series where we spotlight independent marketing agency leaders who are leading their clients with duty and purpose while creating effective marketing for the biggest global brands around. We talk about:

Jane Asscher is the CEO and Founding Partner of 23red, a multi-award-winning purpose-driven agency.  They develop brands and campaigns that change behaviour for the better and have a positive impact on people's lives. Their campaigns for leading businesses, charities and government have positively influenced the lives of millions of people.  This is episode 1 of 'The Independent Voice' series where we spotlight independent marketing agency leaders who are leading their clients with duty and purpose while creating effective marketing for the biggest global brands around. We talk about:

Welcome to a very special episode of The New P&L – Principles & Leadership in Business podcast series: our first Roundtable Discussion for 2022 and focused on 'Why we need Audacious & Resilient Leadership more than ever'. We are very proud and excited to have NTT Research, Inc – part of the Japanese global telecommunications giant, NTT Group, as sponsor of this fantastic and important Roundtable Discussion. President & CEO of Silicon Valley-based NTT Research, Kazuhiro Gomi, joins us on the Roundtable panel and is joined by two other incredible guests: Franziska Dolak, Global Head Digital Services & Applications at Siemens Smart Infrastructure and John Harris – CEO of Worldwide Partners inc, the world's largest global network of independent advertising agencies. Our fantastic panel – all thought leaders and authorities in their own industries will be discussing what Audacious & Resilient Leadership looks like in business today and lessons to be learned from how each of their industries is responding to the challenges and opportunities we face as we come out of the pandemic; as well as how Audacious & Resilient Leadership can help unpin a leader's ability to see the opportunity rather than the challenge in front of them. To download the Discussion Paper: https://bit.ly/34S84P0 To join The New P&L movement: www.principlesandleadership.com Kazuhiro Gomi episode on The New P&L: https://bit.ly/3H8I279 Franziska Dolak episode on The New P&L: https://bit.ly/3sW6ymN John Harris episode on The New P&L: https://bit.ly/3BFM7hL LinkedIn page: https://www.linkedin.com/company/principlesandleadership/ Twitter: @TheNewPandL Insta: @principlesandleadership --- Send in a voice message: https://anchor.fm/principlesandleadership/message

This week's guest on The New P&L - Principles & Leadership in Business podcast series is the brilliant John Harris, President and CEO of Worldwide Partners, Inc. (WPI), one of the largest and fastest-growing networks of owner-led, independent advertising and marketing communications agencies in the world. WPI is comprised of over 70 agencies located in more than 40 countries across Asia, Africa, Europe, Latin America, the Middle East, and North America. WPI agencies serve an incredible range of global brands including 3M, McDonald's, Amazon, Lufthansa and Pfizer and represent over 5 billion USD in annual billings. We discuss with John: · how we maintain or build a more cohesive and collaborative culture in a more remote world of work · how WPI achieves a cohesive sense of purpose across a diverse global organisation · whether it is reasonable to expect a global business to have a single culture and set of guiding principles · what the ultimate impact will be of businesses looking for talent on a global not a local basis · if the traditional agency model broken beyond repair as many claim, or just evolving · what the advertising industry needs to do to ensure it embraces the best components of industry disruption · the characteristics of leadership that will define the future of the advertising industry · how the industry needs redefine and reaffirm the creative and strategic value it brings to the relationship it has with its clients If you would like to learn more about what Worldwide Partners does and the agencies within that that operate in your market, please go to: https://www.worldwidepartners.com/ To join The New P&L Movement for more principled leadership and purpose-led business please go to www.principlesandleadership.com Insta: @principlesandleadership LinkedIn: LinkedIn/company/principlesandleadership Twitter: @TheNewPandL --- Send in a voice message: https://anchor.fm/principlesandleadership/message

Does Your Business Need Money? Apply Here Now! Up to 2.5 Million If your business is at least 6 months old, you have at least a 550 Credit Score, Are Depositing at least 7,500 per month into your account, we can fund you with up to 2.5 Million, depending on your deposits. Or call 1-800-373-8913 x 712 24/7 to Apply Immediately. Download the application here and scan and return to vc@WesternCapitalInvestments.com THE APPLICATION IS HERE Click on HERE and scroll down a bit and download the application, fill it out, sign it and return to apps@mycollector.net THIS IS THE VIDEO VERSION ON YOUTUBE! https://www.youtube.com/watch?v=pnUta6Onvp4 --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/changeyourmindandlife/message

Ammunition, a member of the global agency network Worldwide Partners, is an independent, full-service creative agency building brands that build the world. Headquartered in Atlanta, Georgia, Ammunition partners with brands to drive business with leading-edge digital strategy, personalized CRM, break-through creative, and everything in between. Jeremy Heilpern is a nerd for advertising. In fact he […] The post Jeremy Heilpern with Ammunition appeared first on Business RadioX ®.

Ammunition, a member of the global agency network Worldwide Partners, is an independent, full-service creative agency building brands that build the world. Headquartered in Atlanta, Georgia, Ammunition partners with brands to drive business with leading-edge digital strategy, personalized CRM, break-through creative, and everything in between. Jeremy Heilpern is a nerd for advertising. In fact he […]

John Harris is the President and CEO at Worldwide Partners. He manages a network of 70 independent agencies who manage over $5 billion is worldwide advertising revenues.  He started his career in the beer industry where he learned about marketing, branding and shopper marketing and adversing from the ground up, which gives him a very unique lens with which to view driving demand and growing brands.  If you are interested in such things as:

John Harris is the President & CEO at Worldwide Partners, one of the world’s largest advertising and marketing communications network made up of 70 independent agencies in 40 countries employing 4,500 people. Clients include Lufthansa, Microsoft, Pfizer, McDonald’s, Amazon,  3M and Las Vegas Tourism. Worldwide Partners  agencies manage over $5 billion (USD) in worldwide advertising expenditures. John has held senior roles in TBWA, The Integer Group,  Smash Burger, Location 3 and Worldwide Partners.  He believes that the best way to predict the future is to create the future.

In this episode, Alan Chhabra, SVP of Partners and SVP of Asia Sales at MongoDB, talks about MongoDB, a high-performance database best suited for Big Data applications and Agile software development practices. It offers a flexible data model, elastic scalability, and high performance. Microsoft Azure is one of the best places to run MongoDB workloads securely and efficiently.Alan discusses trends to be watched in the non-relational database space, MongoDB for website development, as well as the many other uses of the platform, how their experience has been from his side in offering MongoDB Atlas on Azure, and how he sees the future of MongoDB evolving within Azure.Episode LinksShow TranscriptMongoDB WebsiteAutomated MongoDB Service on Microsoft AzureFollow MongoDB on Twitter or LinkedIn.GuestAlan Chhabrais responsible for Worldwide Partners as well as running Asia Sales at MongoDB.He is a frequent speaker at industry events where he regularly leads discussions on how cloud computing, IoT, and big data can help CIOs meet their business objectives.Follow him on Twitter or LinkedIn.HostsPaul Maher is General Manager of the Marketplace Onboarding, Enablement, and Growth team at Microsoft. Follow him on LinkedIn and Twitter.David Starr is a Principal Azure Solutions Architect in the Marketplace Onboarding, Enablement, and Growth team at Microsoft. Follow him on LinkedIn and Twitter.

John Harris is CEO and President of Worldwide Partners. Worldwide Partners is a network of 72 independent agencies in 40 countries. It has existed since 1938. One thing that makes Worldwide Partners interesting is that the agencies own the network - the network doesn’t own the agencies. John helps make it work and, insodoing, he has great insight into the minds, needs, and trends of the independent agency. We discuss: - CEO and President - What exactly are these roles? - How an independent network works - The psychology of people who run independent agencies - Why people set up agencies - Trends with new independent agencies You can find John here https://www.linkedin.com/in/netharris and Worldwide Partners here https://www.worldwidepartners.com/ For more strategy talk: 1. Strategy newsletter: http://www.markpollard.net/email-newsletter/ 2. Strategy drawings: http://www.instagram.com/markpollard 3. Strategy Twitter: http://www.twitter.com/markpollard 4. Join 5,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.

John Oldfield is the Ambassador for Worldwide Partners, a global network of independent agencies. He was also the Membership Director for the IPA in the UK. Here he discusses with Darren the difference between a trade and a profession and how as a Chartered Profession the IPA is providing a professional accreditation program for advertising professionals globally. They also compare advertising and management consulting identifying some key differences. https://www.trinityp3.com/2018/08/profession-of-advertising-compared-to-management-consultants/

2016 NAR Mtg Your Agency Is Dead John Winsor by Worldwide Partners

2016 NAR Mtg Exceptional Women Out West Panel by Worldwide Partners

2016 NAR Mtg Ad Law Update by Worldwide Partners

Mark O’Brien is one of the clearest communicators I know when it comes to understanding digital marketing. On this episode, we cover the end-to-end system he recommends to generate a steady flow of right-fit opportunities for his clients. I ask Mark about which tools are the best when choosing a CMS for your website, a CRM for your sales team and he goes into detail about choosing the right marketing automation platform. Listen as we joke around about the common missteps companies take when they approach digital marking and listen closely as Mark drops detailed metrics that must be hit to get your marketing engine running. Here is the webinar that Mark mentioned on the topic of mass email deliverability titled Email Deliverability Demystified. https://www.newfangled.com/webinar/factors-affecting-email-deliverability/ Mark O’Brien, is the CEO of Newfangled. Newfangled empowers marketing agencies to generate ideal new business opportunities through creating and nurturing digital marketing systems and habits that have a measurable impact on their bottom line. Mark speaks regularly at marketing events for the 4A’s, TAAN, Mirren, MarketingProfs, ReCourses, MAGNET, ICOM, AMIN, and Worldwide Partners, among others. Mark is also the author of, “A Website That Works: How Marketing Agencies Can Create Business-Generating Websites.”