Lightspeed Lawn Care Marketing

Green Sphere owner Chris Imlach chats with us about his marketing plan - I was impressed by what I saw of it on Facebook. Join Home Service Growth Mindset: https://www.facebook.com/groups/1346261346086732Need a CRM? https://go.getjobber.com/lightspeed Sign up for Lightspeed+: https://lightspeedsocialagency.com/do-it-yourself-ads Where to Find Us Online: https://bit.ly/3ZXPTim

Come along with me to Washington, DC for a client site visit. Dji Gimbal I recommend: https://amzn.to/4bpoqLsNeed a CRM? https://go.getjobber.com/lightspeed Sign up for Lightspeed+: https://lightspeedsocialagency.com/do-it-yourself-ads Where to Find Us Online: https://bit.ly/3ZXPTim

Cody gives tips for capturing great photos of your work.Need a CRM? https://go.getjobber.com/lightspeed Sign up for Lightspeed+: https://lightspeedsocialagency.com/do-it-yourself-ads Where to Find Us Online: https://bit.ly/3ZXPTim

Brief reviews and pros & cons of Service Autopilot, Jobber, and CoPilot CRMs for lawn care and landscaping. SPOILER: https://go.getjobber.com/lightspeed Sign up for Lightspeed+: https://lightspeedsocialagency.com/do-it-yourself-ads Where to Find Us Online: https://bit.ly/3ZXPTim

If you're trying to build a funnel for your lawn care business or revamp your marketing for the 2024 selling season, this is the plan of attack you *need* to take. Sign up for Lightspeed+: https://lightspeedsocialagency.com/do-it-yourself-ads How to Target Facebook Ads: https://youtu.be/5kQT7NoTNOE?si=Q7yEvaFpodtIK1Y7 Get Google Guaranteed: https://support.google.com/localservices/answer/7549288?hl=en Where to Find Us Online: https://bit.ly/3ZXPTim

We're talking about Spring Lawn Care Marketing this week.Let's chat about Lightspeed+: https://calendly.com/lightspeed-cody/hyper-local-consultation-cloneSchedule a Call with Cody: https://calendly.com/lightspeed-cody/hyper-local-consultationWhere to Find Us Online: https://bit.ly/3ZXPTim

Let's chat about Lightspeed+: https://calendly.com/lightspeed-cody/hyper-local-consultation-cloneLongitudinal Study about Google Search Quality: https://downloads.webis.de/publications/papers/bevendorff_2024a.pdf Helpful Content Update Explainer from SE Land: https://searchengineland.com/what-is-helpful-content-google-387360 Better Offline is available wherever you download podcasts!Schedule a Call with Cody: https://calendly.com/lightspeed-cody/hyper-local-consultationWhere to Find Us Online: https://bit.ly/3ZXPTim

Chris Gentry, My Service Area, chats about the office efficiency gained by having a tightly defined service area.Sign up for My Service Area: myservicearea.com/codySchedule a Call with Cody: https://calendly.com/lightspeed-cody/hyper-local-consultationWhere to Find Us Online: https://bit.ly/3ZXPTim

Here's my 2024 What You Need To Know Guide to Lawn Care Facebook and Instagram Ads.Facebook Marketing for Lawn Care Playlist: https://www.youtube.com/playlist?list=PLvoUxXZaTW1VZdmZiREOI6r7MqjGD5sm5Schedule a Hyperlocal Consultation with Cody: https://calendly.com/lightspeed-cody/hyper-local-consultationWhere to Find Us Online: https://bit.ly/3ZXPTim

Chatting with Andrew Martinez (Lone Star Lawn Talk) about non-traditional lawn care marketing for my new lawn care business.Schedule a Hyperlocal Consultation with Cody: https://calendly.com/lightspeed-cody/hyper-local-consultationWhere to Find Us Online: https://bit.ly/3ZXPTim

I've spent years working with huge lawn care and landscaping businesses - now you can put that expertise to work in *your* green industry business. Check out Lightspeed+ here: https://lightspeedsocialagency.com/do-it-yourself-adsWhere to Find Us Online: https://bit.ly/3ZXPTim

It's a big leap for 2024, but it'll make me a better lawn care and landscaping marketer. Schedule a Hyperlocal Consultation with Cody: https://calendly.com/lightspeed-cody/hyper-local-consultationWhere to Find Us Online: https://bit.ly/3ZXPTimim

I went on-site to visit CLC Landscaping in San Marcos, TX.Schedule a Hyperlocal Consultation with Cody: https://calendly.com/lightspeed-cody/hyper-local-consultationWhere to Find Us Online: https://bit.ly/3ZXPTim

Good - Better - BestThis is the secret to increasing average ticket value in your lawn care and landscaping business.Schedule a Hyperlocal Consultation with Cody: https://calendly.com/lightspeed-cody/hyper-local-consultationWhere to Find Us Online: https://bit.ly/3ZXPTim

John and Nikki DeCausmaker join us to talk about how they've built CallBoss to specifically tackle the customer service and sales needs of lawn care and landscaping businesses just like yours.Follow CallBoss on Instagram: https://www.instagram.com/yourcallbossSee If CallBoss is Right for Your Business: https://www.yourcallboss.comSchedule a Hyperlocal Consultation with Cody: https://calendly.com/lightspeed-cody/hyper-local-consultationWhere to Find Us Online: https://bit.ly/3ZXPTim

Lawn Care and Landscaping Business Owners are leaving money on the table by neglecting the biggest shopping day of the year: Black Friday. Here's 3 quick sales you can implement for Black Friday 2023 and the 2 best ways to put them into action!Download the Ultimate Marketing Checklist: https://lightspeedsocialagency.com/marketing-checklistSchedule a Hyperlocal Consultation with Cody: https://calendly.com/lightspeed-cody/hyper-local-consultationWhere to Find Us Online: https://bit.ly/3ZXPTim

Let's increase your conversion rate AND work less.Interview with Josh Allam: https://www.youtube.com/watch?v=-WTwcVInBIQSchedule a Demo with Josh: https://calendly.com/simpleestimate/simpleestimate-demo-lightsspeed-socialThe $7M Marketing System: https://www.youtube.com/watch?v=6_0e3HWw2pADownload the Ultimate Marketing Checklist: https://lightspeedsocialagency.com/marketing-checklistSchedule a Hyperlocal Consultation with Cody: https://calendly.com/lightspeed-cody/hyper-local-consultationWhere to Find Us Online: https://bit.ly/3ZXPTim

I asked a bunch of lawn care industry friends for their biggest customer red flags and walk you through the best ways to determine if you can save the relationship or if you need to fire that lawn care customer.Download the Ultimate Marketing Checklist: https://lightspeedsocialagency.com/marketing-checklistSchedule a Hyperlocal Consultation with Cody: https://calendly.com/lightspeed-cody/hyper-local-consultationWhere to Find Us Online: https://bit.ly/3ZXPTim

3 easy-to-implement marketing strategies straight from one of the biggest online creators on the planet.Download the Ultimate Marketing Checklist: https://lightspeedsocialagency.com/marketing-checklistSchedule a Hyperlocal Consultation with Cody: https://calendly.com/lightspeed-cody/hyper-local-consultationWhere to Find Us Online: https://bit.ly/3ZXPTim

Facebook lies to small business owners... here's how to see through the confusing metrics and inflated promises to what really counts for lawn care business owners.Download the Ultimate Marketing Checklist: https://lightspeedsocialagency.com/marketing-checklistSchedule a Hyperlocal Consultation with Cody: https://calendly.com/lightspeed-cody/hyper-local-consultationWhere to Find Us Online: https://bit.ly/3ZXPTim

Jonathan Porter-Whistman of WhoHire talks with Cody about the future of AI in the lawn care & landscaping hiring process.If you're interested in joining the Pathfinder group, email Jonathan at: jon@whohire.com Find Us Online: https://bit.ly/3ZXPTim

Talked with Josh Allam with SimpleGrowth about the two key changes you need to make to your lawn care and landscaping website to drive more conversions, faster. Schedule a Demo of SimpleEstimate with Josh: https://gl291.isrefer.com/go/demo/Lightspeed/ Where to Find Us Online: https://bit.ly/3ZXPTim

Chad Currie talks us through his all-electric lawn maintenance division based in San Marcos, TX. He's doing the impossible!Where to Find Lightspeed Online: https://bit.ly/3ZXPTimWhere to Find Lightspeed Online: https://bit.ly/3ZXPTim

Talking through some pros and cons of using a Japanese Kei truck in your lawn care maintenance business.Where to Find Lightspeed Online: https://bit.ly/3ZXPTim

An interview with recruiting expert Libby DeLucien, CEO of Woot Recruit. Where to Find Lightspeed Online: https://bit.ly/3ZXPTim

Answering your burning question with the answer you want to hear.

Riley Potoschnik of EveryChat talks to us about keeping customers longer by always responding to every lead and customer concern.Check out EveryChat: https://everychat.com

This week my friend, Paul Jamison, let me take over his podcast feed to talk about creating a Lawn Care Marketing Machine.You can get the Ultimate Lawn Care Marketing Checklist here: https://lightspeedsocialagency.com/marketing-checklistFollow Paul on Instagram: https://www.instagram.com/greenindustrypodcast/Where to Find Lightspeed Online: https://lightspeedsocialagency.com/where-to-find-lightspeed

Most lawn care businesses shut down within 3 years of getting started. I don't want you to be part of that statistic, so this week we're exploring why those businesses fail. Schedule a Call with Cody: https://calendly.com/lightspeed-cody/hyper-local-consultationOur Full YT Video about Lawn Business Failure: https://youtu.be/FXs-uXvOxKgThe 2023 Marketing Plan video I mentioned: https://youtu.be/tbF_62GvQR4

Once you're requesting reviews consistently, you have to make sure you're responding to each and every reviewer. This really helps call out good reviews (they take up more space with a reply!) and mitigate any negative reviews.Sponsored by Green Frog Web Design: https://www.greenfrogwebdesign.com

Today, we're talking about firing bad lawn care clients, removing your worst clients from the landscaping business. Our blog post (with an email template!): https://lightspeedsocialagency.com/blog/fire-bad-lawn-care-clients/Our sponsor, Green Frog Web Design: https://www.greenfrogwebdesign.com

A sequel to our previous interview with Martha Woodward, of Quality Driven Software, focused on employee retention and promotion. A key takeaway is that employee promotion should be as regimented and objective as possible - they should have measurable goals that they control to reach the next level in the business. Where to Find Martha online:Fight Club 4 BusinessQDSFacebook

Everyone knows they should be creating Facebook Ads for their lawn care and landscaping business, but it can be really difficult to figure out where to start. Cody walks you through how to create your first campaign and KPIs you should be tracking to get started.

Cody solo in the studio to walk you through creating a fantastic landscape website that will increase the return on all your marketing investment. When you optimize (or build it correctly from the ground up!) you can reduce friction between being aware of your business and someone becoming a lead.Sponsored by Green Frog Web Design: https://www.greenfrogwebdesign.com

This is how you rank #1 IN YOUR AREA.We're joined by Ezra McCarthy of Maple Leaf Mowing and Green Frog Web Design. Ezra continues to have incredible success in his business, and a large portion of his lead generation can be traced back to his Google Business Profile. It's absolutely vital for lawn care business owners.You can start racking up reviews, build your online presence, and your paid ads will have an even higher ROI. Make Your Google Business ProfileGreen Frog Web DesignLightspeed:InstagramYoutubeTik Tok

These are the steps towards building a successful landscaping website!You can start auditing your website right now, and begin improving your ranking on Google. Follow these simple steps and make these changes now! Beat out your competition and improve your conversion rates.Enjoy!Green Frog Web DesignLightspeed:InstagramYoutubeTik Tok

George Converse from Real Work Labs joins us on the podcast this week. Their software is an absolute powerhouse when it comes to ranking your service business on Google. It allows you to get found where you work, not where your office is. Prove your reviews to neighbors with location, photos, videos, and testimonials to get more calls, and more per job.You NEED to take a look at their website to see how this works. 99.99% of service businesses are not doing this and it's your chance to take that #1 Google ranking for your surrounding areas.Real Work LabsLightspeed:InstagramYoutubeTik Tok

SEO is dead... but not for local competition, and not for YOUR lawn care business. Local SEO is alive and well, and in this episode Cody and Robert are talking about how to improve your online presence for your local area. Being #1 for your local search results will allow you to dominate and quickly scale. This video will break down what it takes to start moving the needle today! Enjoy.Make Your Google Profile InstagramYoutubeTik Tok

There is no better guest when it comes to automating your business. Mike Callahan (CEO of SimpleGrowth and SimpleEstimate) has solved the problem at the heart of many small business owners: letting their business take over their entire lives.Grind, hustle, grind for years straight is only going to lead to burnout. What was meant to buy financial freedom, can feel like a ball and chain for many business owners. Mike has been there, and that's what led him to launch SimpleGrowth - helping to build business that work for you, not the other way around.Can your business survive and thrive without you?If the answer is no, we ask you to listen. You can have your cake and eat it too.SimpleGrowthSimpleEstimates5 Stages of Small BusinessInstagramYoutubeTik Tok

Cody and Robert are breaking down the pros and cons of taking your marketing efforts in-house vs with a specialized marketing agency. Some key questions to ask yourself:- How much time do you want to personally dedicate towards marketing your business? - Are you wanting to scale quickly or gradually build?We touch on a number of situations to help you decide your next move. Enjoy!Spring ‘23 OfferPodcastInstagramYoutubeTik Tok

Chris Volpe, Senior Director of Business Development and Academy, joins us on the podcast to talk about hiring for upper level positions, and how to weed out unqualified candidates. Books:Algorithms to Live By: The Computer Science of Human DecisionsThe No Asshole Rule: Building a Civilized Workplace and Surviving One That Isn'tService AutopilotAcademyPodcastInstagramYoutubeTik Tok

What's basically free and makes money while you sleep? A great email strategy. We're covering the Top 3 email campaigns you should be doing in your business right now. Also, you can use our example templates too!Free TemplatesPodcastInstagramYoutubeTik Tok

Chad Currie, CEO of CLC Landscaping, joins us to talk about finding prospects, hiring, and when to let people go.Here's something to think about, “hire fast, fire faster”.Chad brings up a great point, “trust your instincts, they've gotten you this far”.Enjoy!Book: Who: The A Method for HiringPodcastInstagramYoutubeTik Tok

How do you create a business that people want to work for? Specifically, the people you WANT working for you? Cody and Robert get into the different types of employee avatars and how to attract and keep them.PodcastInstagramYoutubeTik Tok

Marvin Salcido is the owner of Salcido Lawn (he's also a serial entrepreneur!) - he joins us on the podcast to talk all about hiring. He has A TON of valuable experience when it comes to reading people and asking the right questions. Marvin goes deep, like 3D chess deep in hiring. You'll be amazed and impressed by some of the interviewing tactics he's picked up along the way. Listen, and gain an edge in your business.Where to find Marvin:InstagramPodcastInstagramYoutubeTik Tok

Cody and Robert talk about the major marketing pitfalls for lawn and landscape business owners. This is a solutions focused episode -so you can start fixing and implementing actionable steps right away. As always, grow your business at Lightspeed!Work with us: https://bit.ly/3yMJLNvInstagram: https://bit.ly/3ZbffYJBlog: https://bit.ly/3leH8BeBrian Fullerton Ep: https://apple.co/3K06P0GRealWork Labs: https://bit.ly/3JYbTCM

Jay Worth of SingleOps is back for round two! Jay has so much knowledge and green industry experience under his belt, and he carries with him a true passion for helping small businesses. We talk best hiring practices, using a marketing mindset to find great employees, and the importance and advantage of using paid hiring ads.Jay Worth: https://bit.ly/410EpdVWork with us: https://bit.ly/3yMJLNvInstagram: https://bit.ly/3ZbffYJBlog: https://bit.ly/3leH8Be

In this episode, Cody, and Robert talk about the good, the bad, and the ugly of lawn care flyers. We're breaking down actionable tips!Work with us: https://bit.ly/3yMJLNvInstagram: https://bit.ly/3ZbffYJBlog: https://bit.ly/3leH8Be

Cody and Robert talk about what to look for when shopping for a marketing agency - specifically an agency for lawn and landscape.Red flags include: mismanaged communication, unaware of your industry, and is not invested in your success (they are too big to lose).Work with us: https://bit.ly/3yMJLNvInstagram: https://bit.ly/3ZbffYJBlog: https://bit.ly/3leH8Be

Liz is the COO of Augusta Lawn Care Services. She is the brains behind hiring and implementing those processes in the business, and a whole bunch of other things. Liz has A LOT of experience when it comes to building functional, efficient, and growth-minded teams. Listen to what she has to say, so you can implement it in your business.Where to Find Us:https://bit.ly/3ZLnITbYouTube: https://bit.ly/3JdESlDInstagram: https://bit.ly/42eJQqGFacebook: https://bit.ly/3yzEPvz

Very pleased to have Caleb Auman from the Kid Contractor Podcast (Auman Landscape and The Hardscape Academy) on the show. If you do not follow him and his wife Brittany, please do so! Caleb shares his story, his mistakes, lessons learned, and how it has all accumulated to where they are now. There are different hurdles business owners face at different financial levels, and Caleb touches on growing beyond $1M. Thank you for taking the time to come on Caleb.Where to find Caleb:Podcast: https://apple.co/3l3Em1kInsta: https://bit.ly/3ywVS12Youtube: https://bit.ly/3mLdhReTik Tok: https://bit.ly/3yrW6Xt